VelocittaBrand: Work References for IDFC

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We create

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we have

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

Strategy / Communication / Design

Teams we

Corporate Communication Marketing Human Resources

Brand Identity

Logo and Guidelines

Values, Vision, Mission

Annual/ Integrated / Sustainability Report

Marketing Communication

Employer Brand

Social Media (Employer Brand)

Recruitment Marketing

Website & UX/UI

Internal Communication

Digital Marketing

Social Media (Consumer Brand)

Performance Marketing

Office Branding /

Environment Graphics

2D Animation

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Camera shot Videos (Employer Brand standpoint)

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Camera shot Videos (Consumer Marketing standpoint)

Computer Generated

Creative Construct

We created a couple of anthropomorphic characters, positioned as colleagues, from whom one would be willing to take tough advice without taking personally.

The euphonious Ms.Etty Kit donned the mantle of adviser on all matters social and Mr.S.E.Curity dispensed advice on work-place security.

Phase 2

The circulation of emailers/posters each addressing a specific issue; these ranged from basic items like switching off lights to managing password safety.

Speak Up Campaign

Campaign Objective/

In the recent yearly employee survey, HSBC received crucial feedback from their employees that we are lacking an Open Communication culture.

To address this, HSBC rolled out an internal campaign to remind everyone, about their free speech policy. The campaign also had to:

• Encourage individuals to speak their minds, freely - without any fear and

• Assure them of NO negative consequences for people who speak up

Concept

As children, we weren’t afraid to speak because we weren’t burdened with consequences. We were true to what we believed in and we were never shy to express the same.

If we thought something wasn’t correct, we said it as it was.

If we didn’t understand anything, we would ask – even if it was obvious.

The

campaign aimed to perpetuate the same traits back…

By connecting people with their childhood memories, we are pushing them to review a part of their personality that they’ve already lived.

At the same time, it’s an assurance from the organization that you’re valued for your thoughts and your intellect, and that you definitely have the right to question what doesn’t seem right – as long as there’s merit.

Creative Expression

Visual of a dining table setting where we have the mother serving burnt toast for breakfast to the child and the father.

Father: “This couldn’t have tasted better!”

Child: “…It’s burnt”

Just as a child speaks his mind without any fear, we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up!

#ExpressLikeAChild

Creative Expression

Visual of a parent about to throw a coin into a pond while the child watches unanimated.

Parent: “Hope this brings us good luck!”

Child: “ That could have been ice-cream money”

Just how a child speaks his mind without any fear, we encourage our employees to do so too.

Speak your mind without any fear of repercussions. Speak up!

#ExpressLikeAChild

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