VelocittaBrand: Employer Brand Social Media

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We create

Velocita combines big agency resources with start-up responsiveness. We help businesses and teams showcase what it is they do and how they provide value through the power of storytelling.

Brands we have

Since 2008, we’ve been creative partners to 100+ global brands and Fortune 500 companies, collaborated with numerous businesses and delivered 10,000+ projects.

Strategy/Communication/Design

Our areas of

Vision and Mission

Purpose and Values

Marketing Communication

Internal Communication

Brand Positioning

Stakeholder Reports

Office Branding / Environment Graphics

Employer Brand Social Media

Employer Value Proposition (EVP)

Website UX/UI

Recruitment Marketing

Social Media Marketing

CSR Communication

Stages of a Candidate’s Journey

Where Social Media can play a role

Raising awareness among the uninformed Generating interest from awareness Translating interest to applications

Educate & Influence

Making the unaware aware

Company Awards & Recognition

Work Impact

Office Celebrations

Perks & Benefits

Additional Perks

Your Office & Workspace

Contextual & Topical

Social Events

Inspire & Excite

Creating interest from awareness

CSR/ Social Initiatives

Engage & Convert

Translating interest into applications

Job openings

Leadership Coverage

Graduate, Lateral content

Learning and Development/ Trainings

Diversity & Inclusion

Employee/ Team Recognition or Success

Employee Focused

Interview Tips

Employee/ User generated content

Internal Programs & Groups

Educational/ Recruiting events

Interns/ Freshers content

Light-hearted

Communicating Amdocs EVP through Social Media

Be Spectacular Empower Others Reveal the Potential Make it Human Create Togetherness

Conversation with ISRO Pioneers Mavericks among us

Amdocs India: Impact of Social Media Marketing

Amdocs India: Impact of Social Media Marketing (since Aug 2021)

Brand Awareness (Instagram followers)

1580 to 14.5k

Brand Awareness (LinkedIn India followers)

4.3L to 6.6L

Brand Engagement (Instagram engagement)

0.6% to 5.3%

User Generated Post (Avg. mentions per month)

33 to 156

Brand Engagement (LinkedIn engagement)

7% to 13.7%

Increase website traffic

Increase traffic to career pages on Amdocs website, from our social media pages

NICE GTC: Impact of Social Media Marketing

NICE GTC: Impact of Social Media Marketing (since

Brand Awareness (Instagram followers)

Brand Engagement (clicks on NICE career page)

364 to 8400 Instagram Engagement

Hire from Product Companies

Improvement in market perception

269 to 54826

Job Offer Drop-outs (Resume Submission)

Increase in internal engagement

Employees want to share their stories and get featured on NICE Instagram handle

Amdocs Mega Interview Drive

Mega Interview Drive which would welcome applications from freshers and techies in the early years of their careers (1 to 5 years of work exp.):

- Candidates from across India can apply

- Candidates will have to fill up an initial application form and the shortlisted candidates will be interviewed by the hiring managers

- Positions for Java, C++ and Functional Testing

- Target age group: 22 to 30 years

Campaign Messaging

• We wanted to do a campaign that’s of relevance and spark interests among the target group of 18-24 y/o.

• Hence, we decided to build the campaign messaging around the popular sitcoms and OTT series, which is an active interest among our TG.

• At the same time, this will make us stand out among, as opposed to mundane hiring posts on Instagram/ LinkedIn from other tech organizations.

Campaign Creatives

Brand Awareness (Impressions)

Brand Engagement (clicks to Landing page) 16,090+

500,134 + Cost per click (INR)

Media Spend (INR)

400,000

54

Brand Loyalty (Additional New Followers)

Brand Consideration (Resume Submission) 1183

Cost per resume submission (INR)

Company Awards & Recognition

Work Impact

Perks & Benefits

Additional Perks

Contextual & Topical

Social Events

Leadership Coverage

Graduate, Lateral Content

Learning and Development/ Trainings

Diversity & Inclusion

Employee/team recognition or success

Employee Focused

Job Openings

Interview Tips

Link to the video

Employee/ User generated content

Link to the video

Internal Programs & Groups

Educational/ Recruiting events

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