Chick Collection 2014
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hat’s life without a touch of colour? Antonio & Alessia, co-owners and designers of the Italian brand CHICK, known for their innovative and trendy ideas and tired from the flat offer of the today’s market, have decided for their new 2014 collection, which will be disclosed officially at Silmo 2013, to offer to the market a very incredibly choice of colours mixed with high tech materials and details to create a unique innovative collection. This choice of colours come from several months of study of the possible combinations between different acetate sheets to create unique and trendy colours for the collection and finally it has came out a collection where every single frame is worked using a different part of the acetate sheet
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so that no frame is totally same to the other in terms of colours: this to give a sensation of exclusivity to the consumer, always at very affordable prices. Founded 8 years ago but based on nearly 20 years experience in the optical field of the two designers, the Italian brand CHICK is growing very fast in the Italian and European markets. The secret of this fast growth is the continue research of innovative solution for the eyewear, always keeping in mind the first important thing: ”a frame should be something that the user should feel as a part of himself, comfortable, technically perfect and with a touch of exclusivity due to the fact that no frame is same to the other”.•
combination of colours and high tech
VEDERE
International
2013
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