VEDERE International September 2013

Special Silmo

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2013

The First International Optical Magazine • September 2013

Edizioni Ariminum Srl - Via Negroli, 51/A - 20133 Milan - Italy

C A R R E R Aw o R l d . C o m

C A R R E R A

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VISIT US AT SILMO w w w. s5e raAISLE p h i n f ra mD e s .BOOTH com | 888.# 5 6 0080 .1060 HALL

SEPTEMBER 26 - 29, 2013

Summary

Special Silmo

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13 tember 20 ine • Sep cal Magaz onal Opti o m Internati w o R l d . C The First C A R R E R A 2013

Fashion trends INDUSTRY new products, marketing and economy.

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Edizioni Ariminum

Srl - Via Negroli,

51/A - 20133

Milan - Italy

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Vedere International September 2013 Publishing Director: Isabella Morpurgo

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Editorial

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Fairs • • • • • • • • •

Special Silmo

6 SILMO 8 MIDO 10 IOFT 12 DIOPS 13 100% OPTICAL 14 OPTI 14 VISION EXPO WEST 16 OPTRAFAIR LONDON 16 HONG KONG OPTICAL FAIR

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Design

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Special Korea

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Eco – Friendly

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New at SILMO

In this issue we talk about…

ANFAO Astucci Bando BNL Callisto Fedon Castellani Chick Cirillo Marcolin Claudia Weidner CoppeandSid Dasa Dieter Dohr Different Enrico Tormen Eos Eye Technologies Group Face à Face Giannino Lorenzon Giovanni Vitaloni Gold & Wood Ic! Berlin J.F.Rey Jet Set Group Jimmy Son Kenmark Key Optical Europe Laura Biagiotti Les Pièces Uniques Lindberg Loree Rodkin Maarten Kooijman Malcolm Polley Matteo Livans Maurizio Dessolis Mehran Baghaie Melanie Binder Milano 6769 MÛ Visions Nadine Roth Nicola Del Din Oko by Oko Omas Original Penguin OWP Paolo Pettazzoni Pascal Jaulent Pull Up Case Renato Sopracolle So Soon Spectacle Eyeworks Sunoptic.com Superclou Thomas Bochmann Trenti Vanni Vera Wang Vittorio Tabacchi

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9 36 31 50 9 50 41 9 14 20 30 14 42 9 30 52 48 9 9 34 - 35 21 53 35 26 38 - 49 22 35 37 17 20 52 16 45 9 46 14 44 34 48 9 18 46 38 21 9 48 53 9 45 46 52 40 21 54 23 49 9

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Old and New Media

A daily and interesting challenge

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aving an audience of over 3,000 people is exciting. This is the number of contacts of the Facebook page of our magazine. If we

add them to the 5,000 “friends” of my Facebook business profile, connected to our publications, the total is significant.

If we also consider the 30,000 eyewear professionals who receive the digital version of our magazines, numbers are mind-boggling.

Just a few years ago it would have been unthinkable and impossible to have a daily audience of this entity.

At the beginning, Internet was a fear of competition difficult to face for the publishers of printed media as we are.

Then, we learnt that the two Media have a great synergy and none of us can no longer ignore this situation.

Social Networks are fast, immediate and “burn” the news. Printed Media instead are reflexive, deepen and inform in detail. Magazines’ digital version allows to give more details and links.

Three different aspects of information, all now essential.

VEDERE’s Facebook page does not proposes the topics already covered in the magazine (paper or digital) but offers a press review of the most interesting international “fresh” news for our industry.

We often highlight shootings and articles published on fashion magazines because is very important that the eyewear professionals are also updated on how eyewear, sunglasses, lenses and so on are introduced to consumers.

It’s fundamental to monitor the reaction of those who are connected with us and which kind of news attract most attention. According to this we then decide which topics should be covered in magazines.

A work in progress that each day brings us new and exciting challenges.

Speaking of challenges and of trade shows we must keep an eye on the two events scheduled for the first time in London within three months.

In the following pages we deal with these and many other news in this fall still “warm”.

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Isabella Morpurgo publisher isabellamorpurgo@vedere.it VEDERE

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FAIRS

SILMO 2013: A RESOLUTELY DYNAMIC EDITION

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very autumn in Paris, timed to coincide with Fashion Week, SILMO, the international gathering of the optics and eyewear industry, brings together close on 75,000 professionals (visitors and exhibitors) in a 77,000 m² exhibition area, hosting 950 businesses — 130 of these exhibiting for the very first time! — and 1,350 brands from all over the world.

La Manufacture

Not to be missed

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PLATEAU SILMO TV by Acuité Always appreciated for the diversity of viewpoints, exchanges and debates, the PLATEAU SILMO TV by Acuité will bring together large numbers of professionals to discuss topical issues and assess prospects aimed at “moving the profession forward”.

© Madame Figaro

SILMO d’Or An event within an event, the SILMO d’Or awards have become the international benchmark, shining the spotlight on innovation and talent.

This year, the expert panel of judges will be headed by French designer Mathieu Lehanneur, who works across a broad range of fields, including design of individual objects, staging, art and conceptual research.

Inaugurated in 1994, 234 products have been honoured with SILMO d’OR awards, selected from among the entries: 119 from French companies and 115 Jean-Luc Luyssen from companies abroad.

LOW VISION With a long-standing commitment to improve the daily lives of visually impaired people, Silmo 2013 is once again hosting the LOW VISION stand which will present “Visions d’un Monde” (Visions of a World), an installation designed by Pascal Parsat, on behalf of the Théâtre Handicap’s Resource Centre *

SILMO ACADEMY Now up to cruising speed, SILMO ACADEMY is attracting an ever increasing audience of people interested in the content of the lectures given by eminent speakers. This year it will take place over three days rather than two, from 26 to 28 September.

Enhanced by technical and practical workshops reserved for groups of 20 to 50 people, this year’s scientific symposium will address the following themes: “Œil et Lumière” (Eye and Light), Thursday 26 September 2013 3pm to 5.30pm; “Vision périphérique” (Peripheral vision), Friday 27 September 2013 10am to 12.30pm; “Vision et performance sportive” (Vision and sports performance), Friday 27 September 2013 3pm to 6pm; “Les opticiens invitent les Ophtalmologistes” (Opticians welcome the

tion areas featuring information on trends, products and markets, with the main focus on the exhibitors’ offering.

FASHION STYLE FASHION STYLE outlines all the fashion trends expressed and exhibited at Silmo involving around a hundred French and international labels from the ready-to-wear, luxury, casual and contemporary segments. An original forum with three associated features: - Catwalk, a spectacular fashion parade of eyewear brands; - Showroom where those brands that wish to can showcase their style universe; - Style on View, an audio-visual presentation playing on a loop throughout the exhibition, giving an overview of the latest styles and trends in a fusion of fashion and frames.

Ophthalmologists),

Saturday 28 September 2013 10.30am to 1pm.

MERCHANDISING WORKSHOP Intended to help opticians optimise their point of sale displays, Silmo offers its MERCHANDISING WORKSHOP with a series of lectures on the theme “Keys to success at your point of sale: the customer pathway”.

Accompanied as always by individual coaching sessions: 20 minutes of bespoke one-to-one coaching with a professional, in order to gain an in-depth understanding of merchandising and identify tailor-made solutions to display problems at your point of sale.

Finally, two new complementary exhibi-

LA MANUFACTURE In a contemporary setting reminiscent of a loft-style studio, LA MANUFACTURE, places the focus on the expertise and innovations of the companies exhibiting at the fair as they unveil the season’s principal new materials, colours and forms. ■

This year’s edition of the Mondial de l’Optique (World Optical Fair) promises a packed agenda VEDERE

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FAIRS

Mido 2013 -

Encouraging Visitor Numbers and Business Results

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he 43rd Mido (International Optical, Optometry and Ophthalmology Exhibition) ended on Monday 4 March after three busy days of networking, talking business, professional updating, and exposure and visibility for companies in the industry. Visitor statistics rewarded the efforts that had gone into attracting all the various players in the industry, with a 3% increase in visitors and with 60% of these arriving from about 40 different countries.

So, despite the difficult economic situation, the increase in visitor numbers was encouraging. The feedback received from exhibitors was that trade people were very interested and seemed to be particularly focused on doing business.

The initiative, “A Train for Mido”, was particularly successful. Initially planned for 300 people, it leaved Rome on Sunday with more than 600 opticians on board, many of whom had come to Mido just because of this initiative.

This result is a significant step for the entire industry worldwide and provides reason to be optimistic about the future. A testament to this was the 3% increase in exhibitors, with many companies choosing Mido as the ideal showcase for a preview of their new collections and product

offerings. Added to this, other producers who had been absent from Mido for some years, made a comeback recognizing the exhibition’s leading role.

The next Mido is slated for 1-3 March 2014.■

The Milan Show has seen 3% Increase in very Business-focused Visitors 8

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Anfao and Mido: President Marcolin assigned Responsibilities New tasks and some reconfirmation in the structure of the Italian Association and the International Optical Show Cirillo Marcolin – relations with distribution and FIAMP, the Italian Federation of Fashion and Personal Accessories.

Enrico Tormen - reconfirmed head of the Technical Committee.

Callisto Fedon - responsible for relations with Certottica (Italian Institute for the Certification of Optical Products), of which ANFAO holds the relative majority.

Giannino Lorenzon (also president of Ente Bilaterale dell’Occhialeria) - Industrial relations and matters concerning the labor unions.

Vittorio Tabacchi - confirmed his engagement in EUROM 1 (European Federation of Optical Industries), of which he is president. Also reconfirmed as President of the Commissione Difesa Vista and the Eyeglasses Museum at Pieve di Cadore.

Renato Sopracolle - Italian representative at EUROM. Maurizio Dessolis - reconfirmed responsible for relations with large associated companies.

Paolo Pettazzoni – reconfirmed president of Gruppo Lenti (Lenses Group).

Nicola Del Din - responsible for the Confindustriale

Storytalia project for promoting SMEs abroad.

With regard to ANFAO representatives at various meetings of Confindustria (the Italian Employers’ Federation), Marcolin will speak for ANFAO at meetings on “Made In”, Giovanni Vitaloni has been confirmed for export and Pettazzoni for healthrelated subjects.

The Internationalization Committee, which is very important to Italian companies that are increasingly adept at exporting, will continue to be the responsibility of Giovanni Vitaloni.

Institutional communication, another delicate and important subject, will again be handled by the president, Cirillo Marcolin.

As to MIDO, the sector’s main exhibition event of which ANFAO is the sole partner, Marcolin will continue to be directly involved with the collaboration of vice president Vitaloni, who will be specifically responsible also for actions concerning development, communication and related events (for example Out of Mido, the first edition of which took place a few months ago during Fuorisalone in Milan).

FAIRS

IOFT 2013

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eed Exhibitions Japan Ltd. will be opening the doors to the 26th edition of Asia’s leading optical trade fair, 26th INTERNATIONAL OPTICAL FAIR TOKYO - IOFT 2013 - from 9th until 11th of October, 2013 at Tokyo Big Sight, Japan.

This year the exhibition halls are expected to be filled with 550 Exhibitors and 16,000 Visitors. The show is also expecting to see an increasing number of international brands involved. “tide” is the exhibit area dedicated exclusively to international designers where buyers seek for the latest frames from Europe, America and other leading regions.

To further contribute to the business growth and launch of international brands into the Japanese market, IOFT Show Management will provide extra support for “tide” exhibitors by arranging a business match-making service. “tide” exhibitors will receive contact lists and shop data of high-end eyewear boutiques in Japan and arrange business meetings upon request. They will also be able to request for business match-making with distributor/agent if they do not have a distributor/agent in Japan before the show.

In order to boost even more the business between international brands and buyers there is also a special invitation program to bring together IOFT exhibitors and “premium buyers” from top optical chain stores of the Asian region.

The “Opening Ribbon Cutting Ceremony” will mark the beginning of the 26th edition of IOFT.

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Dignitaries from national trade associates, top buyers from Japan and Asian countries, supporters of the show and global embassies are expected to participate.

EYEWEAR OF THE YEAR (EOY) is one of the industry’s leading awards, selecting and honoring distinguished new products which excel in design and/or function for the upcoming season.

All nominees will be invited to the awards ceremony where the winners will be announced and their frames will get the chance to be showcased at the EYEWEAR OF THE YEAR 2013 GALLERY for the entire duration of the show.

26th Japan Best Dressed Eyes Awards is an event where the year’s most famous eyewear wearers are awarded.

Winners include celebrities, actors, politicians and other high profile figures from the political, Economic, Cultural, Sports, Showbiz field. ■

What to expect at the Japanese Show

FAIRS

DIOPS 2013 ended in a good success

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he 12th Daegu International Optical Show (DIOPS) was held at 20,077㎡ scale and overseas buyers from 33 countries including China, Japan, Taiwan, France, Singapore, Hong Kong, Russia and the United States attended. In spite of the global economic downturn and instability on the Korean peninsula, which started from a North Korean nuclear test, the feared drop in visits was not there. The visitors were 17,000 of which 1,400 foreigners. Almost 90 percent of the surveyed trade visitors rated their feelings regarding DIOPS as ‘very satisfied’.

This was the issue with the largest number of exhibitors from the birth of DIOPS and 210 companies exhibited their new products. Among these, our magazine VEDERE International, always present at international events of interest.

The Design Competition has been as usual very interesting. Several students ventured in conceiving new models of glasses, sometimes impossible to produce, others really talented.

A symposium was held in conjunction with the exhibition with interesting presentations by experts of vision.

DIOPS2014 will be held from 16 to 18 April 2014, as always in Daegu. ■

The Korean Optical Show met the expectations and confirmed its role in the panorama of the the Far East events 12

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The latest News from 100% Optical in London

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he Association of Optometrists (AOP) will provide CET at the new London exhibition, 100% Optical, in February 2014 .

The agreement between the AOP and show organisers, Media 10, covers the provision of CET for delegates to the new show, to be held 16 - 18 February 2014 at Olympic venue ExCel. As a result of the collaboration, AOP members can look forward to a VIP experience when they visit the show; a number of features, to be announced shortly, will be available exclusively to them.

The 100% Eyewear Design Competition,

organised in collaboration with the renowned Royal College of Art, will showcase young British talent to an international audience at 100% Optical 2014. The winning designs will be announced on the main stage during the event.

A major debate will take place over three days looking at how 3D printing is being adopted by opticians, designers and manufacturers, and what that means for the future of eyewear design and manufacture. Visitors will be able to see first-hand how 3D printers work and how glasses are made.■

A Design Competition and a Debate on 3D printing have been announced

We Face Fashion MILANO6769 a brand of Eye Technologies Group S.r.l.

Via Galileo Galilei, 4 int 1 - 20068 Peschiera Borromeo - MILANO - ITALY T. +39 02 2620 373 - F. +39 02 2430 1854 Web: www.milano6769.eu - E-mail: info@milano6769.it

FAIRS

Melanie Binder

is the new Project Manager of opti

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of trade fairs. Melanie Binder´s most recent post

team is Melanie Binder of Munich.

perienced and very proficient team behind this

She has a B.A. in Business Management special-

event,” explained Dieter Dohr, CEO and President

ising in trade fair, congress and event manage-

of GHM (Gesellschaft für Handwerksmessen

ment. Over the past few years she has gained

mbH). “In future, too, we will be focusing strongly

experience in the trade-fair business as a project

on maintaining close links with the exhibitors and

and team leader in a range

visitors. Only in that way will we be able to keep

of companies. Her respon-

adapting the show to the needs of the market.”

sibilities there included de-

Melanie Binder takes over from Claudia Weidner

velopment of new event

who, after five years at GHM, turned to new chal-

concepts and the imple-

lenges. The next opti takes place from 10 to 12

mentation and organisation

January 2014 at the Fairground Messe München in

was as team leader at an IT distributor in Munich.

“We are confident that Mrs Binder will continue

he new face at the head of the opti

Melanie Binder

the success story of opti together with the ex-

Munich.■

International Vision Expo West 25th Anniversary

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Vision Expo since 1988.

This year also marks the 10th Anniversary of The

he Nearly 14,000 vision industry repre-

Suites, Vision Expo West’s high-fashion destina-

sentatives and eyecare providers from countries

tion, located on floors 35 and 36 of The Vene-

around the world are expected to be in Las Ve-

tian. This exclusive area features 38 suites with

gas, Oct. 2-5, for the 2013 International Vision

more than 100 luxury eyewear brands from the

Expo West. Co-owned by Reed Exhibitions and

world’s most sophisticated couture designers. ■

The Vision Council and held at the Sands Expo & Convention Center, its ophthalmic conference and expo propose more than 475 exhibitors, 5,000 brands and 375 hours of continuing education. Celebrating its 25th anniversary, International Vision Expo West will feature 190,000 sq. ft. of exhibits, which is an increase from 2012.

International Vision Expo West would not be possible without the support of its 57 Founding Exhibitors who have been loyal to International

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FAIRS

It’s Optrafair London

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rom 11-13 April 2014 Optrafair London will open its doors to visitors from the UK and around the world in the most accessible of London locations – Olympia National.

This new show is brought to the market by Optrafair owners the Federation of Manufacturing Opticians and by the publishers of Optician magazine.

Olympia is the most famous exhibition venue in London. Situated in the heart of London, it has excellent transport connections and access to a wide range of hotels, bars and restaurants. Optrafair London has the backing of 62% of UK op-

Growth, sought the views of 3,000 practice owners – providing a valuable insight for companies looking to invest in exhibiting. “We are very aware of the high regard for Optrafair throughout the optical profession, but never take this for granted and always look to build excitement into our show. This level of commitment from practice owners is a ringing endorsement for the 80-plus exhibitors who have signed up to be at the Olympia show,” said Malcolm Polley, Optrafair Chairman. ■

ticians polled, making it more than four times the most sought after optical event in the UK for 2014. The poll of practices, conducted by Independent Practice

Hong Kong Optical Fair 2013

H

The prominently located and stylishly decorated

of spectacles and frames in the world after Italy

discuss hot topics of the industry.

and the Chinese mainland. The HKTDC Hong

Exhibitors’ products will be shown in an attractive

Kong Optical Fair in 2012 grew 3.6% in terms of

way in the eyewear fashion parades, visitors can

exhibitors’ participation, a record-breaking year.

also glimpse the future of eyewear design in the

Number of exhibitors rose to around 630 and

display of entries in the exciting 15th Hong Kong

buyers to more than 12,800. The 21st edition of

Eyewear Design Competition. ■

“Brand Name Gallery” showcases brands from around the world.

ong Kong is the third largest exporter

the fair will be held November 6-8 at Hong Kong Convention and Exhibition Centre.

The fair is further streamlined in 2013 with the creation of three new zones. “Reading Glasses”, “Kids’ Eyewear & Accessories” and “3D Eyewear”.

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The 11th Hong Kong Optometric Conference will

DESIGN

LINDBERG n.o.w. A future classic - today

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inimalism and subtle elegant design is in Autumn/ Winter 2013 in vogue together with heightened focus on functional design giving more added value to the frame.

LINDBERG n.o.w. is just that. It is cutting edge fashionable aesthetics as well as innovative technical finesse. The frame fronts are made of advanced premium-grade composite material, only 2 mm thick yet surprisingly strong. This special material has made it possible to combine maximum endurance with a fashionable, soft and translucent look, featuring discreet transparent polished colour gradients.

A LINDBERG n.o.w. frame appears minimalistic, understated and less obtrusive than the traditional clunky acetate and nylon eyewear out there. n.o.w. design benefits • Cutting edge minimalistic fashion statement • Eye-catching composite frame with specially designed nose curve • Front with a high-gloss scratch resistant finish thanks to the special LINDBERG Nano Crystal Coating • Incredibly light frame weighing only 2.3 grams – like not wearing glasses at all!

• Advanced composite material returning to its original shape if bent, resulting in an unusual endurance for a frame so light • Hand polished frame for a

mod. 6511L

mod. 6505H

more completed look • Hypoallergenic due to both the coating, the special LINDBERG titanium and the use of medical silicone for nose pads and temple sleeves • Treated throughout for higher resistance to make-up, lotions and aftershave • Colours retain their full radiance because of special UV-protection • A choice of 5 different multiadjustable ergonomic nose pads ensure maximum comfort • Light, flexible and dimensionally stable wire temples made from characteristic LINDBERG spring tension titanium •15 different transparent and gradient colours with optional groove colour around the glass •

Cutting

edge fashionable aesthetics as well as innovative technical finesse

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DESIGN

OKO by OKO Paris – New metal optical collection AC35 «Eyelashes» mod. AC3502

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ith the metal collection AC35 «Eyelashes», no more need of mascara or blush, here is the frame that makes up and gives healthy look! Exit the make-up!

The eyelashes design on the metal face is an ode to woman, as well as the acetate side-pieces with warm shaded off colors which remind of the eye shadow palettes – little wink of the brand about its values of ‘joie de vivre’ thanks to color codes and combinations always more pushed and worked – as to be different.

At OKO by OKO, color is life! And through

this collection, it’s more true than ever.

The AC35 «Eyelashes» collection from OKO by OKO is faithful to its identity, to its signature and to its name, a name with strong values of differentiation, innovation, comfort and quality.

More than just a way of life, it is this DNA of the brand that we recognize in the models of this collection.

And then, we realize the evidence: all is consciously and elegantly offbeat, as if the brand was giving life to its ideas and to its creations by pushing away the limits of the possible and by turning upside down received ideas. •

mod. AC3503

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that dress and make up the women’s look!

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DESIGN

ClassicS by

N

mod. Providence

ew colours and the new models Albany – Providence and Baltimore in the successful Classics line of CoppeandSid will be presented at Silmo Exhibition in Paris.

A new timeless concept to identify a classic

eyewear workmanship – classic and yet contemporary shapes – classic but exclusive colour combinations – classic elegance and handmade quality of Italian production.

Exclusive 5 barrels hinges – outside rounded temples – hinge metal details and classic pins on the outside of the temples - comfortable saddle bridges – anti-slipping temples carved lines -Lapis Lazuli inserted blue stones end-pieces – unique tumbling and polishing system and exclusive colours combinations are the features of this Italian craftsmanship.

Tangible high quality creations for design and quality conscious cosmopolitan people.

A real classic luxury in acetate eyewear.•

A

timeless concept

CoppeandSid Collection W ellington – Adelaide and Canberra are the three new models in the Oceania Routes line of CoppeandSid that present Acetate craftsmanship combined with Beta Titanium temples/front insert.

Eyewear tradition and innovation are blended together in this collection.

Acetate colours are the Shining Black and Dark Havana combined with Matt Dark Blue and Matt dark Red. Beta Titanium temples are lightly brushed and comes in gold and silver colours. The square dot pins outside the temples is, once again, the COPPEandSID signature.

Design, quality and exclusive colour combinations are the important features of the main COPPEandSID collection with the new VICTORIA and PORT LOUIS models where the acetate colours are “nested” inside

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each other to continue the winning concept of the Duet line of DAKAR – CASABLANCA – DUBAI and CAPE TOWN before.

CoppeandSid Acetate models are handmade in Italy while Beta Titanium combined models are made in Japan.

They have a real Lapis Lazuli thin stone inserted in the temple and come with a serial number warranty card to guarantee the authenticity.

Each model is identified by the name of an international city and its airport codes to confirm the cosmopolitan soul of this collection. •

Ic! Berlin goes electric!

T

his time, ic! Berlin coated their frames: no varnish. The new eight models shine in exciting 4 new colors created through simple light refraction.

Using the PVD coating procedure, the German company didn’t apply color directly to the metal, but deposited an extra thin layer of crystals that reflects certain light wave lengths. The layer is ten times thinner than a human hair (1/100mm), doesn’t tarnish or scratch.

Some of their bestsellers like Rast, Nufenen and Günther N will also get a makeover.

We’ve as asked some questions to Thomas

Bochmann, technical director / ic! Berlin production and innovation department What is PVD coating and why use it for glasses?

PVD stands for physical vapor deposition and is a vacuum--based coating process, used in the manufacturing of heavy machinery as well as for parts exposed to heavy wear such as drills and milling cutters. PVD coating is perfect for our frames, since the patented ic! Berlin hinge has bigger contact and sliding surfaces than common hinges with screws. The hard and friction--reducing PVD coating can be applied as a covering layer.

What’s the innovation about?

From the technical point of view, it wasn’t possible, until now, to coat stainless steel in such a way as to obtain really gaudy colors.

In collaboration with one of our suppliers, the ic! electric! Technical department has a developed this new coating technique that enables metal coating in nearly all the colors of the known spectrum.•

Totally

Matt-gloss effect T

he three new models for women by OWP Brillen GmbH impress with their new design, which features temples with an elaborate mix of acetate and stainless steel. The different three-dimensional frame patterns add excitement and an all-new look. The series offers a full rim frame in acetate (Mod. 2136) and metal (Mod. 1380) as well as a nylor model (Mod. 1381). The frames are available in a choice of colors including bordeauxrosewood, denim-black and dark green.

new

Colour Tones

Perfect match: The new OWP series is inspired by geometrical shapes combined with a decent matt-gloss mod. 2136

effect.

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DESIGN

Eté Lunettes FEATHERS

This collection has been obtained from a Plexiglas sheet, a highly transparent and crystalline acryl material, exalting even more the engraving effect achieved entirely by hand through the use of micro cutter without the help of any molds nor lasers.

Quality, style and respect for the environment in the Wood collection Quality, design and respect for the environment characterize this collection

PLEXI

B

orn from the research and creation of new materials and combined to the know-how and ability of craftsmen, each Eté frame by Key Optical Europe is unique and unrepeatable.

Eté is characterized by three distinctive collections, Feathers, engraved Plexiglas and Wood.

through the use of an ancient, elegant and natural material: the wood. The charm of this noble material is also due to its porosity, veins and wood patterns while the differences in colors enhance its beauty and its uniqueness. By the same means, the wood remains a living material that continues its regeneration through time.•

WOOD

Color, Lightness and Fascination of Feathers The chromatic effect of this collection has been obtained using real natural feathers, selected for their quality and sophistication.

The treated and dyed feathers are placed by hand, one by one, in a symmetrical manner, between two acetate sheets.

Elegant hand-engraved and refined forms in Plexiglas

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Distinctiveness

and design…

VANNI Surf I

n 2013 VANNI goes to town with surface treatments on metal frames. Acetate is still all the rage, of course, but the range of surface finishes on metal is almost infinite. That way innovation lies, or so says the VANNI nose. The Surf-ing effect almost pushes its luck. 3-D colouring - a real first in eyewear. The colours are VANNI classics. It will appeal to those with an eye for detail and a yen to trail-blaze. Sun and prescription models; the natty Mech-Flex temple system; unisex shapes with a slight feminine bias.•

3D

colouring - a real first in eyewear

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â–

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EXPAND YOUR FIELD OF

THE COMPLETE EYECARE EVENT

EDUCATION: OCTOBER 2–5, 2013 | EXHIBITION: OCTOBER 3–5, 2013 Las Vegas, NV | Sands Expo & Convention Center | www.visionexpowest.com

LENSES & PROCESSING TECHNOLOGY

MEDICAL & SCIENTIFIC

EYEWEAR & ACCESSORIES

CONTINUING EDUCATION

BUSINESS SOLUTIONS

SPECIAL KOREA

The Korean Optical Market Thirty Korean companies, selected from the best manufacturers in the optical industry, will participate at SILMO 2013 in Paris.

On this occasion our magazine has decided to dedicate these pages to the Republic of Korea, to its optical market and to some companies, with the help of DIOPS (Daegu International Optical Show) and KOISC (Korea Optical Industry Support Center ) and their CEO, Mr. Jimmy Son.

T

he Republic of Korea is a small country on the far eastern edge of Asia. Although it ranks 109th in the world in terms of land area, the country is a center of economic activity, culture, and arts. Korea was colonized by Japan in the early 20th century and later had to endure the Korean War (1950-53), but it has achieved amazing economic growth in a short period, dubbed “the Miracle on the Han River.”

Today, Korea is an industrial nation standing tall on the world stage. Its semiconductor, automobile, shipbuilding, steel making, and IT industries are on the leading edge in global markets.

It hosted the 1988 Seoul Olympics and the 2002 FIFA World Cup Korea/Japan. More recently, Korean dramas, movies, and music are attracting many audiences in Asian countries and beyond, creating what is being called the “Korean Wave.” Korea’s new standing in the international community was highlighted in 2010 with the nation becoming the first Asian country to chair the G20 and host the G20 Seoul Summit. ■

The Republic of Korea (South Korea) at a glance Capital City - Seoul Population 48.87 million (2010) * Foreign Residents (including short-term sojourners) : 1.2 million Cities by Population: Seoul (10.4 million), Busan (3.6 million), Incheon (2.7 million), Daegu (2.5 million), Daejeon (1.5 million), Gwangju (1.4 million), Ulsan (1.1 million) (2010) Economically Active Population 24.5 million (2010) Population Increase Rate 0.26% (2010) Life Expectancy Male, 77 years; female, 83.8 years (2009) Economy: Gross Domestic Product US$ 1,014 billion (2010) Per Capita GNI US$ 20,759 (2010) GDP Growth Rate: 6.2% (2010) - Foreign Exchange Reserves: US$ 291.5 billion (2010) Exports US$441.5 billion (2010) Imports US$400.6 billion (2010)

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SPECIAL KOREA In order to better understand the Korean optical market we asked some questions to Mr Jimmy Son, CEO of DIOPS (Daegu International Optical Show) and KOISC (Korea Optical Industry Support Center).

VEDERE Which have been the major changes that have occurred in recent years in the Korean market of optics and eyewear?

Mr Son - The quality of Korean manufacturing is well-known globally and in high demand. We have experience in every area of optical manufacturing and have been making contact lenses since 1961. The precision of the instruments we manufacture and the technology behind our design are world-wide recognized. Furthermore, our frames and sunglasses are lighter than average, therefore more comfortable and more flexible. Recently, according to high interests in leisure sports, outdoor sunglasses are more popular in all generations.

Korean manufacturers are making hot products in latest trends and most of good quality products were made in Korea. Specially as regards color contact lenses, Korea has a unique technique to insert color between the outside and the inside faces of the contact lens. For this reason, the lens is harmless to the eye and long lasting. It attained No.1 scale with a large annual export volume and has grown by a factor of two times. Since 2010, the number of business in the Korean glasses market has grown steadily until now.

VEDERE How is currently structured your domestic market? How many manufacturers and optical shops?

Mr Son - Korean optical market is growing every year.

Above all Daegu, the town

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has specialized in the optical industry and has dynamic clusters that provide a source of competitive advantage with innovative technology and manpower. It is also a hub of the world optical market keeping the world’s top 4 manufacturing and supply capacity. 0ver 500 manufacturers out of 700 are located in Daegu. That’s why we held the DIOPS show in Daegu. During the show, buyers can visit factories which are close to the exhibition venue and see all the manufacturing processes. Currently, Korean market has balance with domestic and foreign products. Optical shops increased by about 300 shops than last year to reach almost 9000 at the end of January 2013. There is a tendency to increase in the future.

VEDERE What is the turnover of your exports? Can you give us some details (data on frames, sunglasses, lenses)?

Mr Son - Korea has annual export sales in excess of $600 million from its nationwide.

By item, frames are heavy on export recording $295 million. Sunglasses and lenses hit $25.9 million and $280 million respectively.

It arises from outstanding Korean products. Korea has been focusing on development of new materials. Not surprisingly, the well-known Ultem has been developed in Korea for the first time in the world.

As regards metal frames, ultralight material such as beta-titanium, magnesium and carbon frames are famous. With their durability, unique surface, suMR JIMMY SON per light weight and great elas-

SPECIAL KOREA

ticity they are very wearable.

As regards contact lenses, the manufacturers are trying to produce them 100% in the new material, silicone hydrogel This material allows the production of a very thin comfortable fitting lens with an excellent percentage of moisture content.

Many of the Korean contact lenses were approved by the Food and Drug Administration (FDA) in the U.S. It is definitely true that Korea companies have No.1 high-technical skills.

The production of lenses is also growing.

Needless to say, Korean export sales of optical instruments is more and more growing globally. The top company of auto optometric system is in Korea and ranked number 1 by exporting in over 130 countries around the world. By continued efforts to keep investing in R&D, Korea overtook advanced technology by its own skill. In addition to high quality, a competitive price is a strong point in the world market.

VEDERE How important is export for your manufacturers?

Mr Son - More than 80 percent of Korean manufacturers are concentrated in Daegu and it is a center of optical industry. From the beginning, 70 years ago, lots of manufacturers have configured their business as export-oriented and built up community. Know-how has been developed for decades with cooperation and competition. Throughout this history, major brands around the world are manufactured with high quality. In particular, Korean products are called “explosive popularity” in Japanese

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market. About 5 years ago, Korean exports to Japan totaled $4.5 million; in 2012, that number rose to $45 million. It’s very valuable that we satisfied their needs and Korea takes the lead in Asia. We know that everybody is looking for the perfect blend of great designs, advanced technologies, best price and the quickest delivery and that is exactly what we have to offer.

VEDERE Which will be the next steps of the association and of DIOPS? Mr Son - ‘DIOPS’ has put the emphasis on supporting business. Every year ‘Eyewear Contest’ is open to grow young talents. In addition, to offer opportunities to all people and secure industrial competitiveness, we are currently trying to establish a ‘Total Business Center’. Thanks to it, productivity will increase and we will be able to add allaround business connection. We are trying as well to focus on online promotion. The main idea is B2B online business to link domestic and overseas optical companies. It will reactivate the optical market and we expect to bring golden age back.

Next DIOPS will be held on April 16-18, 2014. Last time it was full of overseas buyers so it was hard to provide accommodation. We book an hotel room to buyers who are accepted, in order of application. Please hurry to contact. www.diops.co.kr www.facebook.com/korea.diops diops@koisc.org / diops2013@gmail.com

SPECIAL KOREA

DASA DESIGN OPTICS DASA Design Optics is a seven years old Korean manufacturer of creative, uniquely designed and innovative high quality products that focus on trends and affordability to make life richer and better.

This company, ISO9001,FDA and CE certified, is able to satisfy consumer needs by bringing innovative and environmentally friendly products which are well made, well styled and affordably priced so more consumers can enjoy them.The company own Brands, named EYELUCY, TRISHA, TYPICA, BENFIX and TWISTER, present several different design eyewear obtained with various material. These brands are very popular in Korea and Asia as well. Dasa Design

Optics is a small business yet, but all employees are trying to be the hidden champions in ASIA. They planned to attend more than 10 Optical Fairs in 2014 and are also constructing their web site to contact buyers more easily allowing them to check the products catalogue on line.Besides its own brands, the company is available as a supplier with a 3000pcs per day production, also for small quantities, offering the service of its design department and the possibility to use a big variety of material as Titanium, Stainless Steel, TR90, Ultem, wood, metal, celluloid, TR90.

Manufacturing for all needs

E.O.S CONTACT LENS E.O.S Company Limited, incorporated in December 2002 and under the corporate policy of “Respect for the man’s life and Quality management”, is a manufacturer specialized in contact lenses. Lenses of E.O.S are of new concept utilizing new materials, enabling irritation-free continuous wear. The company has developed the ‘dying technology’ and ‘sandwich technology’ state-of-the-art for the manufacture of lenses for the first time in the world, receiving favorably by both local and international consumers. With focus on the Japanese market, the company exports its lens products to the worldwide markets including China, South East Asia, Australia, Middle East, Europe, Canada, South America and South Africa. E.O.S. Ltd has acquired quality certificates and import licenses from vari-

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ous countries including KFDA, ISO 13485, CE, PMDA (Japan) license, SFDA (China) license and Russian license; has been nominated as Venture Business, Promising Exporter and INNO BIZ by the Small and Medium Business Administration of Korea; and awarded the Presidential Award last year upon achieving an export of 3 million USD. The company is committed to becoming a world leading manufacturer of contact lens based on its quality management through researchanddevelopmentofnewtechnologies.

A company that focuses on R & D

BANDO OPTICAL BANDO OPTICAL was originally formed in Daegu as a sole proprietorship, then corporate as Bando Optical Corp. The company was founded

by Sangtak Lee, who is still the company’s CEO and currently appointed as chairman of Korea Optical Indutry Cooperative. Bando Optical Corp. is one of the leading manufacturer and distributor in Korea, providing high quality and innovative spectacle frames such as sunglasses and sports goggle for more than 30 years. The combination of their vast technologies and the dominant market force, led the company to obtain the recognition of the customers over the time. Bando Optical Corp. currently introduces 3 Brands which are Andre Kim, Paul Hueman and Autre distributed in the Korean market. In addition, the brands Paul Hueman and Autre are also internationally distributed through overseas wholesalers. Some foreign distributors in particular countries have acquired the distributorship of the Brands and distribute them in respect of business terms.

On the other hand, OEM (Original Equipment Manufacturing), is another type of business cooperation offered by Bando. The company develops the frames based on the design provided by the customer and the production lead time normally takes within 90days and Incoterm is FOB or FCA.

One of the leading manufacturer and distributor in Korea

ECO-FRIENDLY

Cosmos - A new star in Gold & Wood’s universe A

s usual, Gold & Wood sustains its offered a bold luxury Eyepiece with a position as a pioneer of unique, high quality clearly identifiable character. This design and innovative design in several ways. demonstrates the creativity and excellence A feature that gives the “Cosmos” Eyepiece of the expert craftsmen at Gold & Wood. a strong identity is the innovative double This exceptional frame is the heart and an hinge joint. This integrated flex and end-tips, iconic 2013/2014-season collection.• is a technological innovation that has been the subject of a patent by the R&D teams of the Luxembourg based Eyepiece workshop.

The ergonomic design illustrates the mastery of an innovative assembly process of wood veneers, aluminium and buffalo horn under hyperbaric pressure.

At Silmo 2013, Gold & Wood This method gives these living and noble will unveil several new Eyepieces materials, more strength and durability. including the iconic “Cosmos” model.

With the design of “Cosmos”, men are

MÛ Eyeglasses M

Û by MÛ Visions (Lille, France) is an innovative eyewear brand. Aesthetic minimalism with maximum function.

MÛ elevates the everyday to an easy elegance that becomes one with the wearer.

MÛ eyeglasses become a part of a person’s everyday life, outlining and accenting his/her features to help the wearer put on the best face forward. They’re the perfect marriage of form and function: the flexible frames maximize portability and wearability in high style.

The innovative Circonflex Collection combines the flexibility of the frame temples, through a spring-action effect, with the lightness and elegance of wood.

A truly original concept: no hinges

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connecting the arms to the front of the frame. The concept has been developed on the same principle as a headband.•

BE GREEN! A

wide range of sunglasses and optical frames that features, from one side, the stylistic and cultural research typical of the world Biagiotti, and from the other side, the production capacity and the research&development of Jet Set Group.

Laura Biagiotti, has always paid attention to the ethics of ‘natural’ and now bets on the ‘Bio’ eyewear project based on the ‘green design’.

The collection operates in compliance with eco-sustainability through the use of an innovative material: the bio plastic.

It is a cellulose acetate - the most common organic compound in nature,

mod. VBB301

extracted from cotton and wood fibers - characterized by a formulation that exclusively provides for the use of substances obtained from renewable sources.

Six essential and elegant optical frames available in different colors for a contemporary and eco-friendly woman.•

Laura Biagiotti and Jet Set Group present the first eyewear collection born from their partnership

Gold & Wood introduces exceptional Alpha and Omega Eyepieces I n direct relationship to the Alpha model, “Omega” is an exceptional Eyepiece offered by the Luxembourg Eyepiece craftsmen for the 2013/2014-season. Merging precious woods with high-tech materials, Omega now offers the most innovative combinations of materials and new colors. Wrapped between wood and aluminium, the soul of the frame now comes in varieties of red pepper, azure blue or gilded wood colours.

Gold & Wood artisan craftsmen have perfected a process using hyperbaric pressure to provide a new ergonomic design of spatula branches for an even greater comfort for the wearer.

This development method gives these living and noble materials, much more strength and durability as well.

The combination of wood and aluminium, allows for the Omega Eyepiece to be an absolute featherweight (density: 0.7 Wood / Titanium 4.5).

Like every Eyepiece from Gold & Wood’s wood collection, Omega carries the exclusive “Wood Lock” glass mounting system. This patented system, facilitates the assembly and disassembly of glasses, strengthens the assembly areas and ensures optimal long lasting quality. •

A

new ergonomic design of spatula

branches for an even greater comfort for the wearer

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NEW AT SILMO

The Art Side of the Case

T

he Fall/Winter 2013 collection at Astucci is opulent with overlays of materials such as brocade, python and unique accents that add an edge of luxury. Elements of metallic shine lend to drama with shades of gold and bronze. Opposites attract with giographic black and white architectural shapes with raised pyramids and domes. Clean

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pure color with coated surfaces in hues of true blue, emerald green, deep purple and true red create a modern mod statement.

Also, is a preview of Spring 2014 at Astucci; they have already begun to show eye catching bright prints both floral and tribal that are a virtual jungle.

Astucci is an innovator in design and the production of eyewear cases along with accessories that are a standout.

At Astucci they also design and produce cosmetic bags, contact lens cases, custom eyewear displays, drawstring pouches, cleaning cloths, dispensing pads, cell phone holders, i-pod cases and jewelry boxes. Each division is handled by an international group of sales and product managers to ensure each category exceeds the needs of the consumer. The facilities focus on the individual desires of each of their customers, developing specific manufacturing requirements to produce superior products in the industry. Each factory is outfitted with state of the art equipment to create quality with accuracy expediting deliveries throughout the world.

Astucci offices are located in both Hong Kong and New York City. •

Metallic shine in the Astucci collection

new

Les Pièces Uniques

Mod. LPU 50

E

very one of us is a unique piece.

The brand is where a 30 years family passion, innovation and research, supported by the excellence and the design of hand made in Italy, merge together creating an extraordinary alchemy which marks the success of these creations.

The elegance of each pièce is not simply given by its shape, but also by the quality and refinement of its details.

Les Pièces Uniques proposes frames able to give character and personality to those who choose them.

Frames are mainly made from custom cellulose acetate, cut from a single sheet to ensure color parity, then hand polished at least twice for a minimum of ten days to ensure a lasting finish.

For the fall/winter 2013-2014 collection the designers have put their trust in this key material once again; the LPU 50 model provides the season’s big reveal: a 3 millimeters of thickness for temples that guarantee flexibility and superior durability at the same time.

Frames

Mod. LPU 53

Traditional colors on a carefully designed shape enriched by the keyhole bridge and one of the sturdiest hinges on the market with two screws, make LPU 53 one of the best sellers of the entire collection.

Dulcis in fundo… Les Pièces Uniques launches brand new metal frames providing an unparalleled combination of strength and lightweight comfort. •

able to give character and personality

to those who choose them

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NEW AT SILMO

Retro-Cool Fall Trends nostalgia oF 1950s aMericana with Modern-day designs and trends

Break the Pattern The Stolz does anything but fit the everyday mold. The classic shape is catapulted into modern times with a striking metal bridge detail, a translucent bottom rim and patterns on the inner temples. Does the pattern look familiar? That’s because it was inspired straight from the lining of Original Penguin’s Heather Blazer.

The Stolz

Mix It Up With a hint of military-chic, The Gus offers a double dose of retro style, available in both optical and sun. The main event on this iconic vintage shape is the architectural temple detail—a metal cross-stitch design placed over a wood-textured insert that embodies the season’s mixed materials craze. The cool factor continues with an ornate double bridge accent and earthy color options.

The Gus

The Charlton

B

etween bright blues, high-impact details and pops of patterns, there are plenty of looks to fall for from Original Penguin Eyewear by Kenmark this season.

Taking inspiration from shapes and silhouettes from decades past, the Fall 2013 collection continues to seamlessly

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walk the line between paying homage to the nostalgia of 1950s Americana while infusing modern-day designs and trends. Read on for a peek into the latest and greatest.

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Out of the Blue We could go round and round about the appeal of The Charlton. Maybe it’s the witty color palette—maybe it’s the classic round shape and slim design.

Whatever it is, it’s working. Try taking your look up a notch with the navy color choice and you’ll find yourself rocking one of fall’s hottest hues.•

NEW AT SILMO

Superclou, safety in a wire

S

uperclou is an antitheft system integrated in special columns and displays.

It is composed of a capsule including two units: a mechanical unit – equipped with roll-up, thin and resistant wire – and an electronic unit – containing the alarm system. As the sensor is activated by the specially provided remote control, it cannot be opened and the loop connected to spectacles cannot be loosened or cut without activating a sound and visual alarm.

Main advantages - Freedom: Columns and displays with Superclou alarm can be positioned anywhere, also in crowded areas and far from the direct control of dealer.

- Energy saving: Superclou is fed by built-in lithium batteries therefore it works independently: it needs no special installation, feeding cables or maintenance.

- Sales increase: the wire allows a wide freedom in movement and customers can freely try spectacles, without asking for assistance to the personnel of the point of sale. By doing this purchasing boost is increased.

- Design: columns and displays offer a refined design and can be integrated in any kind of furnishing. They can be positioned in an independent manner or can be hung on the wall. •

Columns

and displays with

alarm and antitheft wire:

efficient, simple, independent.

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Chick Collection 2014

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hat’s life without a touch of colour?

Antonio & Alessia, co-owners and designers of the Italian brand CHICK, known for their innovative and trendy ideas and tired from the flat offer of the today’s market, have decided for their new 2014 collection, which will be disclosed officially at Silmo 2013, to offer to the market a very incredibly choice of colours mixed with high tech materials and details to create a unique innovative collection. This choice of colours come from several months of study of the possible combinations between different acetate sheets to create unique and trendy colours for the collection and finally it has came out a collection where every single frame is worked using a different part of the acetate sheet

A

so that no frame is totally same to the other in terms of colours: this to give a sensation of exclusivity to the consumer, always at very affordable prices.

Founded 8 years ago but based on nearly 20 years experience in the optical field of the two designers, the Italian brand CHICK is growing very fast in the Italian and European markets. The secret of this fast growth is the continue research of innovative solution for the eyewear, always keeping in mind the first important thing: ”a frame should be something that the user should feel as a part of himself, comfortable, technically perfect and with a touch of exclusivity due to the fact that no frame is same to the other”.•

combination of colours and high tech

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Eyewear For The Passionate

Mod. Jure

D

ifferent is a young and fresh brand of people with good, healthy, attractive life stories, willing to share their experiences, talent and dedication with all the like-minded.

The excellently designed and manufactured line of eyewear leads the way to Different’s business philosophy in which the idea itself and the belonging to a community supporting this idea, play a crucial role. Each member of the community is involved in the process of creating the new models since Different gives family members the chance to design their own. Different glasses are fashionable and elegant, yet try to meet the needs of the Different person they are named after, so each model carries not only their story and signature, but also incorporates its character and lifestyle. Different glasses are products of the highest quality, made in Italy, that adorn the talented, dedicated and passionate.

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The super stylish Metal Wood Collection combining metal frames and wooden temples is extremely elegant and truly unique. Different offers colorful designs featuring standout details including flex hinges, Carl Zeiss Vision lenses and signature engravings. All wooden details and frames are carved out of FSC certified wood, therefore environmentally appropriate, socially beneficial and economically viable in order to preserve the global forests intact and keep us connected to Nature. Different is a family that embraces and brings together positive, energetic and creative members, a community of Different people, ready to achieve more.•

Different

is a family that

embraces and brings together positive, energetic and creative members

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MILANO 6769

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ILANO6769 is the new Division of Eye Technologies Group (Sesto San Giovanni, Milan, Italy) that develops, designs and manufactures frames for eyeglasses and sunglasses using exclusives acetate materials and advanced production techniques.

Design is strictly Italian and it was entrusted to experienced professionals in the field. The production is Italian and is made in specialized Belluno District. The finish is done by hand with natural waxes, according to the methods that combine traditional craftsmanship with the most advanced technological tools.

Particular attention has been made to packaging and communication, with the aim to provide the brand image of high quality, capable of facilitating the work of a professional optician.

MILANO 6769 Collection takes its inspiration by the famous streets in Milano and from their history.

VIA OREFICI, the street symbol of Milan for its goldsmith’s art, inspired the line of handmade eyewear in gold, diamonds and other precious stones.

VIA DELLA SPIGA, the most luxurious street of Milan, to which the company dedicated a line

of eyewear in a Limited Edition.

VIA MONTENAPOLEONE, the most famous street in the world not only as a fashion district but also as a symbol of the city. The line of eyewear dedicated to this street features a unique design and bonding parts that make the frames a fashion accessory impossible to avoid.

VIA SPADARI, one of the ancient street of 44 Milan where high International skilled handcrafters VEDERE 2013 opened their trade. The gorgeous handmade eyewear in water buffalo horn is inspired to this tradition.

VIA BRERA, the most trendy district in Milan.

The homonymous eyewear collection features models in vintage style with refined design.

The company presents also PARTY @ MILANO, a collection of accessible eyewear with a fresh design, and CLASSIC, a collection characterized by a patented flex hinge mechanism.• ■

Traditional

craftsmanship

combined with advanced technology

So Soon opens the Manufactury Division The

company

now has the facilities, the design and the experience required

S

o Soon, the creative agency specialized in the eyewear industry founded by the Italian designer Matteo Livans whose portfolio includes works for brands as Hugo Boss and Valentino, announces the opening of the Manufacturing Division to provide small and large clients with the highest quality frames and sunglasses made on their behalf.

“As home to most of the eyewear industry, Italy represents the excellence in production, thanks to small workshops and independent craftsmen scattered throughout the territory and unknown to the mass”, Livans said.

“Betting on Made in Italy and capitalizing on the strong relationships we have, we’ve set strategic alliances with the best local factories: whether you are already manufacturing an eyewear collection and are looking to produce it in Italy, or you are planning to manufacture a new line and need a partner, So Soon has the facilities, the design and the experience

you require”, Livans went on to say.

Ranging acetate to metals and injection, So Soon can produce everything from customized molded parts to turnkey finished frames collections. The capabilities cover the entire cycle from design, development and prototyping to fully certified products, using exclusively Italian materials.

“As Italians, we pride ourselves in having the best design, materials and craftsmanship available in the eyewear industry, an excellence coveted worldwide”, Livans said. “So Soon’s mission is to protect this heritage and to bring the Italian eyewear culture to the International audience”. So Soon is FDA certified.•

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RETRO Recollective!

S pectacle Eyeworks Inc, the Canadian design house, keeps the geek chic revival revving with seven new additions to their RETRO line, a collection of cool, confident designs with current old-school style.

Seamlessly blending the modern and the modish, these fresh styles also play with opposing ends of the size spectrum. Keeping with the classically larger shapes of past designs, Mehran Baghaie, Operations Director and Chief Designer at Spectacle Eyeworks, introduces the boldness on a smaller scale. He says, “I wanted to bring a fresh new perspective on the geek chic look and design small styles along with the large. In doing so, I was inspired to design new, more funky shapes.”

Adding to the appeal of the new designs is the unique dot matrix finish utilized on each frame. The process involves lasering the

Mod. Teagan and Nika

entire top surface of the frame with dots.

The result is a rich texturizing of the color, without being intrusive. “Dimension, not distraction.” simply stated by Mr. Baghaie.

Each evocative new design is available in five of seven color options. All frames include a signature case, point-of-purchase display, and one-year warranty. •

New,

Mission and Vision O mas (Segusino, Treviso, Italy) believes in Made in Italy, values, traditions of its land, ethics and local manpower.

The company has therefore chosen to perform all the processes on the inside, thereby creating a team of competent and flexible people.

Since many years ago Omas manufactures its products for companies who commissioned them, even for the big names in the industry and the most prestigious brands in the fashion world.

This year they decided to produce a small line of niche eyewear and sunglasses, aimed to conquer the most prestigious opticians and people who understand the uniqueness of the product and are able to appreciate it not just for the name, but for the quality and diversity of the

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funky shapes

models themselves.

Omas has always worked with rhinestones, not with simple applications on acetates but using metal components with three-dimensional drawings that transform the frames in real jewels.

Care and details make the difference.

This year OMAS celebrates its first fifty years, and celebrates in the way that only Omas can do, proposing a new and outstanding line of eyewear signed Omas Design. •

The Omas Design Collection was born to celebrate the 50th anniversary of the company

From September: Save time and money!

Purchase your ticket online: www.opti.de/en/tickets

Find it all at a glance: www.opti.de

View what’s coming up. Encounter the inspiration.

Learn how to maximize your success: at opti 2014 the entire optical sector will meet again to bring the future to the forefront. Come and experience the dynamic flair that only this distinctive trade show can pull off!

Contact: MONACOFIERE, Via Bernardo Rucellai, 10, 20126 Milano (MI), P (+39) 02 36537854, F (+39) 02 36537859, visitatori@monacofiere.com, www.monacofiere.com

NEW AT SILMO

WOOW collection by Face à Face WOOW come on

Woow feel good

Frames

with a little message inserted

in the end tip

WOOW never mind

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T

he WOOW collection has been imagined by Nadine Roth and Pascal Jaulent, cofounders of FACE à FACE. Between traditional and casual, chic and off-beat with a “trendy London” feel, the WOOW style will speak to all women and men with a sense of humor.

Anti-crisis eyewear! The little message inserted in the end tip of the frame will make the wearer smile first thing in the morning…

Better than a coach!

Entirely developed by the Design Studio under the direction of Pascal Jaulent, produced and distributed by the FACE à FACE teams, the WOOW collection consists in 14 acetate models and 6 metal frames, each available in 6 colors.

The frames are characterized by a unicolor front and “sleeved” twotoned temples, the end tip bearing a little “poking” message.

The soft, rounded metallic insert, covered by a thin layer of resin, is inspired by the superb keys of old typewriters.•

One With Beauty, One With Design find the Aya. The namesake of a goddess of the Dawn, the Aya awakens design both elegant and transformative. The frame’s beauty emerges through 3-Dimensional CNC Italian manufacturing that makes the complex architecture - simple and stunning.

Elionwy Drama. Found in painting, literature, theater and now, the Elionwy. The stage is a contrast. The front a richly layered translucent frame that shimmers as it shows off a pair of modern-designed rounds. The temples, custom tortoise whisked together with pops of color sure to enhance the beauty of any face..•

Mod Asuka, Emi and Aya

W

hat does the future look like?

Will it capture the past?

How will the story be written?

Answers appear in the beauty and design of the new Fall Vera Wang eyewear collection by Kenmark.

The

fairy tale of

Vera Wang

Emi, Asuka and Aya One vision. Brought to life in three frames. A vision of design that speaks to the past, using the latest tools of today, to inspire and frame the future. A vision of beauty rendered in a crystal of wine colors, blended with timeliness tortoise, and shapes carved like gemstones.

Mod Aya

Aya At the nexus of beauty and design we can

Mod Elionwy

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POLARFUN Life Style T hese polarized CR39 lenses are offered in either solid or gradient tints. The beautiful colors are perfect for lifestyle and fashion sunglasses. Suitable for acetate frames, the BNL gradient POLARFUN Life Style lenses will match the creativity of the eyewear designers and meet the needs of even the most demanding people. These lenses are not only technologically advanced

(cut the glare for better comfort) but also trendy, appealing and good looking.•

Between Technical and Fashionable

An Italian company able to become well known in the world T he historical company Castellani Srl (Domegge di Cadore, Belluno, Italy) was founded in 1967 with the production of molds for metal parts and temples, setting up equipment and details on request, small parts with molds also in exclusivity, metal parts in nickel silver or monel or nickel-free materials, raw or full flex temples of any brand, bridges and bars, injected plastic nose pads, end pieces and ornaments in plastic and rubber.

The company expands and begins with the production of spectacles and sunglasses, metal and plastic, gradually becoming a real industry. Directs its marketing strategies abroad and become known and appreciated, both for the small parts and the frames, in many countries of the world. The percentage of export has arrived now over 80% with continued sales increases in the United States, South America, Algeria, Tunisia and Russia.

An appreciation arising from the extreme flexibility of Castellani Srl in developing individual models or entire collections on

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demand and design of the customers themselves, so as to meet and satisfy different tastes and trends, while maintaining the guarantee of Italian production.

Since several years ago the company received the Certificate of Pure 100% Made in Italy from the Institute for the Protection of Italian Manufacturers, with no. 219.107.V. Despite the current difficult economic situation, the Castellani Srl, thanks to its commercial choices, is passing unharmed in the storm of the global crisis, carrying out numerous projects for the future.•

Pure Made in Italy 100%

No End collection

International exhibition of machines and equipment for gold jewellery and precious metals. Gemmological instruments.

vicenza

January 18 - 23, 2014 InternatIonal exhIbItIon of Gold, Jewellery, SIlverware, watcheS and GemStoneS.

www.vicenzafiera.it www.aboutjewellery.it

NEW AT SILMO

Sunoptic.com underlines its 20th anniversary continuing its international expansion S unoptic.com after twenty years on the European market gets very positive results in North American and Turkish markets.

The Sunoptic.com collection, more than 3,000 models, includes prescription eyewear in metal and acetate, injected and made in acetate sunglasses (polarized and non-polarized), along with a wide collection of reading glasses and accessories.

The last two years, Sunoptic.com has extended its activities in the North American market and, according to marketing director

Fashion Frames for Profit

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Maarten Kooijman, the first results in the United States and Canada are more than encouraging thanks to the fact that, apart from the wide collection, the company cooperates with the customers in several promotional campaigns to boost their sales.

Success factors are the company’s solidity, more than twenty years, the completeness of the range with a new collection at least twice a year and the optimal ratio quality / price of the products obtained thanks to the organization and the constant monitoring of the entire chain of production.

The quality control system is such that they can offer customers a two year warranty on all products. Delivery is within 24/48 hours, even for large volumes thanks to a stock of millions of frames and an efficient distribution network. It is offered also the possibility of the return of unsold merchandise.

Very interesting the proposals for the private label, customized at various levels: by simply adding the logo to an existing collection, to the creation of a personal collection with the help of the R & D department of Sunoptic. com that, thanks to the various offices of the company in the world, is updated on the latest trends in local markets.

Given the rise in on-line orders, the company is also redesigning the website that, at the end of the year, will improve the choice of products and optimize even more the already quick delivery times.

It is also coming a new online service for ordering the frames complete with prescription lenses by directly sending the prescription along with the order of the desired model.•

A new concept to present the eyewear collections P ull Up Case (Villingen-Schwenningen, Germany) produces sample bag - systems for the eyewear branch. Many salesmen have already chosen Pull Up Case.

Behind Pull Up Case there is a different sample suitcase - concept, other than the conventional product presentation.

The shelf system is pulled up out of the suitcase by hand. This technology allows both a higher capacity and a more comfortable handling during the product presentation.

Annoying opening and closing of trays is the past and the salesman can now organize a well-timed and efficient presentation.

Pull Up Case will make his/her daily work much more comfortable.

Super

light

material for the new sample suitcases The company changed the material of the AVANTGARDE Series. The suitcases are now made of super light weight synthetic material. It makes the suitcase more solid and even lighter than before.

It comes with a cover bag so it’s perfect to use for travelling by airplane. They will be presented at Silmo in Paris.•

Premium collection T he PREMIUM collection is made in France from design all the way to production. It’s for men, boasting a technological yet sophisticated design. The elegance of these frames stems from the acetate work, precision-crafted to the very highest quality. The materials used were developed exclusively for J. F. Rey: all classic and extremely refined. Each model is fitted with a new TitaBOX® titanium hinge system, letting the temples caress the contours of your head for maximum comfort. These come in both standard and sunglasses, and are exclusively for men. •

Technological

innovation meets

the skill and craftsmanship of

J. F. Rey Eyewear Design VEDERE

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NEW AT SILMO

Lilliput now also thinks to teenagers

mod Lilliput 499 and 497

M

any innovations by Trenti Industria Occhiali Srl (Perarolo di Cadore, Belluno, Italy) among the Lilliput proposals for the new 2014 collection.

The collection, enriched by a line for teenagers called LPT by Lilliput, sees predominating simple, large and square shapes, at the same time lightweight and comfortable.

The models play with pastel colors like light blue, salmon, red, purple and pink or are declined in the most classic colors like black, brown and crystal

combined with colored temples for those who want a more sober frame.

The fronts are wide and the hinges, in vintage style, particularly resistant.

In the pictures: model Lilliput 496 in 46-15 caliber is proposed in honey color with brown striped temples and caliber 44-15 in lilac color.

Lilliput 497, in caliber 46-15 in salmon color with orange temples.

Light blue with blue temples instead for the Lilliput 499 model, caliber 47-16.

Each item is sold with a colorful case and a useful gadget for school.•

mod Lilliput 496

The 2014 proposals for young people

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isers • t r e v d a • ASTUCCI INT’L LTD. - New York & Hong Kong Page 4 BANDO OPTICAL Corp - Daegu - Republic of Korea Page 27 BNL EUROLENS - Bellegard S/Valserine - France Cover 3 DASA DESIGN OPTIC - Daegu - Republic of Korea Page 31 DIOPS 2013 – Daegu - Republic of Korea Page 32 EOS CONTACT LENS - Daegu - Republic of Korea Page 29 EYE TECHNOLOGIES GROUP S.r.l. - Peschiera Borromeo MI - Italy Page 13 HONG KONG TRADE - Milano - Italy Page 55 IOFT - Tokyo - Japan Page 43 JET SET GROUP S.r.l. - Civitanova Marche MC - Italy Cover 2 KENMARK OPTICAL - Louiseville - USA Back Cover KEY OPTICAL EUROPE - Scarperia FI - Italy Page 9 LUNETI INC. - Seongnam - Korea Page 39 OGI EYEWEAR - Minneapolis - USA Page 1 OKO EYEWEAR - Ivry sur Seine - France Page 2 OMAS S.r.l. - Segusino TV - Italy Page 11 OPTI 2014 - Munchen - Germany Page 47 PLASTI MAX S.p.A. - Grumello del Monte BG - Italy Page 33 SAFILO S.p.A. - Padova - Italy Front Cover SAMA EYEWEAR - Los Angeles - USA Page 17 T- GOLD 2014 - Vicenza - Italy Page 51 TRENTI INDUSTRIA OCCHIALI S.r.l. - Perarolo di Cadore BL - Italy Page 15 VISION EXPO EAST 2013 - New York - USA Page 24 WOOD OPTIC DIFFUSION S.A. - Hosingen - Luxembourg Page 19

Subscriptions Special Silmo

th

60 1953

mber 2013 e • Septe l Magazin nal Optica o m Internatio w o R l d . C The First C A R R E R A 2013

International Magazine on Optics and Eyewear

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VEDERE International Market, fashion trends, industry, new products, marketing and economy Over 50 years of experience The most authoritative trade review for the world of optics and eyewear.

Texts in English

• The journal publishes articles and releases from individual authors or firms. Publishing this material does not involve the journal’s opinion or liability.

Autorizzazione Tribunale di Milano del 23-03-1991 N. 221 Associata a A.N.E.S. Associazione Nazionale Editoria Periodica Specializzata

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VEDERE

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www.agencemayflower.com - Crédits photos : DMKF - Essilor

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Your partner in Polarized

Polarfun Sport Polarfun Life Style

Xperio Melanin

Evolve Photochromic

SOL-utions Rx (semi-finished)

www.bnl- eurolens.com

FIND ORIGINAL PENGUIN EYEWEAR AT SILMO HALL 5A, BOOTH C101 FACEBOOK.COM/KENMARKGROUP