MAKING BUSINESS DECISIONS WITHOUT DATA IS LIKE DRIVING WITH YOUR EYES CLOSED! Driving with your eyes closed… Dangerous, right? So is trying to make important business decisions without first understanding your data. You have your data. You have questions about your business. You just need to be able to unlock that information it holds to help get answers to your questions in order to succeed. If you are going to target one area first, I highly recommend finding out your Customer Lifetime Value (CLV). With this, you can get your customer lifetime profit to compare to your customer acquisition cost. A good chunk of your expenses go into marketing to grow you customer base, but are you getting your money back? Here is how you can find out.
BY BRETT HERMSEN ACTIONABLE DATA ANALYSIS
You can also find Brett at the National Conference this October 4-6 where he will be speaking at the session
“What Keeps You Up at Night? Your Data has the Answers.” For more details or to register, visit https://whova.com/web/ usssa_202109/
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