September 2025

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FOOD & DRINKS

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MEET WITH OUR EXPERTS

E XC L U S I V E E V E N T O N LY P R I C I N G LOCATED AT: 80 DECL AR ATION DRIVE 3

Deconstructed from a dairy ranch on Meridian Road and reconstructed in its current spot in Meriam Park, the 110 year old Barn offers a unique gathering space for the community while honoring Chico’s history. The Barn is now home to musical performances, vendor markets, weddings, holiday parties, fundraisers and more.

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Check out our calendar and find out how you can rent the Barn for your next event.

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FROM THE PUBLISHER As I sit down to write this, I can’t help but feel the weight—and the beauty—of time. At 41 years old, having grown up right here in Chico, I’ve seen Butte County through more than a few of its chapters. This issue of Upgraded Living is not just another magazine—it’s a milestone. It marks the 175th birthday of Butte County, the 18th anniversary of Upgraded Living, and the anniversaries of hundreds of businesses, organizations, institutions, and events that have helped shape the place we proudly call home.

Anniversaries have a way of grounding us. They are markers on the long road of history, moments that remind us how far we’ve come and how resilient we’ve had to be along the way. When we pause to celebrate them, we see not only the triumphs but also the trials—and the way each generation rises to meet its moment. The lessons of yesterday become the resilience of today, and, in turn, the foundation of tomorrow.

UPGRADED LIVING AVEED KHAKI Owner/Publisher JASON CORONA Sales Director MICHAELA GULBRANSEN Writer and Account Executive SHELLY BRANDON Writer

In these pages, you’ll find stories of businesses that were started on little more than a dream, of families who planted roots here and built legacies, and of organizations that answered the call in our county’s darkest hours. These anniversaries are not simply about survival; they are about perseverance, reinvention, and the shared belief that the best is always still ahead of us.

MELANIE WALSH PHOTOGRAPHY Cover Story Photographer

History, we are reminded, repeats itself. Not always in the same way, but in cycles that test us again and again. Just as Butte County has endured fires, floods, and economic shifts, so too has our nation weathered its own storms—facing challenges that push us to reflect, recalibrate, and rebuild. Each anniversary we celebrate is a quiet act of defiance against time and adversity, a declaration that we have not only endured but grown stronger because of it.

CONTRIBUTORS

This anniversary issue is, at its heart, a celebration of resilience—of Butte County, yes—but also of every person who has chosen to plant their feet here and make it better for the next generation. It’s a reminder that resilience is not about never breaking; it’s about bending, adapting, and ultimately standing taller after the storm has passed.

As Upgraded Living steps into its 19th year, I find myself filled with gratitude—for this community, for its stories, and for the chance to share them with you. May this issue inspire you to honor your own anniversaries, to recognize the cycles in your life, and to keep striving for the best version of yourself. Because in the end, that’s what we all want—not perfection, but progress, rooted in lessons learned and hope carried forward.

Here’s to 175 years of Butte County, 18 years of Upgraded Living, and to all the anniversaries that make our shared story worth telling.

ERIK BROWN Cover Design

DANNY BALLARD Oroville History

LINDA BEARSE-NETTO Chico History

DOUG LOVE Butte County History

RYAN BROWAR Special Collections Photos

OUR APOLOGIES, IN ADVANCE We couldn’t be more thrilled to share the Anniversary Issue of Upgraded Living Magazine with you. Putting it together was both a challenge and a joy, as we pieced together hundreds of stories, memories, and milestones that shaped our community. While we’ve done our best to honor these histories, we also recognize that some dates and details may not be entirely accurate.

Much of what you’ll find here was sourced through countless interviews, often from accounts passed down over generations.

That’s part of the beauty of local history—it lives in the retelling.

We see this issue as both a celebration and a starting point. Looking ahead to our next anniversary issue in 2026, we welcome both amateur and professional historians to join us in preserving these legacies, and we look forward to hearing your stories. Together, we can build an even more accurate and vibrant record of Butte County’s remarkable story.

Email us at History@UpgradedLiving.com to participate.

ADVERTISING INQUIRIES Aveed Khaki Owner/Publisher

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For sales inquiries, please contact: Jason Corona, 530.591.2634 jason@upgradedliving.com

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CONTENTS | SEPTEMBER 2025 COMMUNITY 11

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1850-1920 Butte County booms to life thanks to the efforts of pioneers like the Bidwells and Ralph Bird. It's a time of discovery and innovation, not just due to the Gold Rush, but also in medicine, manufacturing, transportation, and so much more.

23 1921-1940 George Sontag and stories of his exploits paint an adventurous picture of Northern California, beckoning actors, actresses, movie producers, studios, and more to Butte County, positioning it for a brief period as competition to Southern California's Hollywood. Two newlyminted businesses, that still operate today, make this period even sweeter.

28 1941-1960 Butte County enters World War II as active contributors to the war effort, training fighter pilots, and growing food to feed the community and soldiers abroad. Many flock to Northern California in search of the American Dream, planting roots and creating legacies that will echo into the following century.

40 1961-1980 The Oroville Dam becomes one of the most ambitious projects in the United States, employing thousands of individuals and forever changing the landscape of Northern California. Homes are quickly built to accommodate the population boom, and a wave of businesses to service new homeowners' needs surface.

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50 1980s Chico State celebrates its centennial, earning top marks as both a party school and an academic institution. Graduates stick around to create businesses of their own while others arrive enchanted by the legend.

54 1990s With Pioneer Days in the rearview, students work to maintain their identity, opening the door to new opportunities for fun and adventure.

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58 2000s Chico High School celebrates its 100th anniversary, and a new era of local businesses grow out of a nationwide focus on health, financial stability, and technology.

COMMUNITY 68 2010s Butte County's resolve is tested again and again as floods, fires, and more batter the county.

It proves its resilience through each, as communities and residents band together to help each other through some of the most difficult of circumstances, emerging stronger than ever before.

76 2020s Marked by a multi-year pandemic, the start of the 2020s proved to be a test for the world at large. Butte County residents and businesses respond by pivoting and finding ways to make the best of an uncertain and impossibly difficult situation, accelerating use of technology and discovering new opportunities to succeed within a completely new set of parameters.

COVER STORY 71 The Commons opens its doors in 2018, delivering on its promise to be a place of community, inclusivity, and celebration. Led by founders Byron Heatherton and Jesse Grigg, the self-pour beer bar quickly turns into a hotspot for food, music, and fun for the entire family.

ON THE COVER: BYRON HEATHERTON & JESSE GRIGG AT THE COMMONS SOCIAL EMPOURIUM IN CHICO

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Captain Ralph Bird

General John Bidwell

BUTTE COUNTY BOOMS TO LIFE 1850-1877

PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

The story of Butte County’s founding between 1850 and 1900 reads like a blend of adventure tale and frontier epic, with gold dust in the air, wagon trains rumbling westward, and two remarkable men—John Bidwell in Chico and Captain Ralph Bird in Oroville—laying the groundwork for communities that would outlast the frenzy of the Gold Rush.

stability—building schools, bringing order, and ensuring that Oroville grew roots deeper than the mines themselves. His leadership came at a time when many mining towns simply collapsed after the gold played out, but Oroville, thanks in no small part to Bird, became the county seat in 1856 and remained a lasting civic and commercial hub.

When California became a state in 1850, Butte County was carved out of the fertile Sacramento Valley and the Sierra Nevada foothills, a land that seemed to promise something for everyone—gold for the lucky, farmland for the patient, and opportunity for those bold enough to seize it. The name itself came from the Sutter Buttes, the strange volcanic hills that rose from the valley floor like sentinels, and the county quickly became a magnet for miners pouring in from every corner of the globe. Oroville, then called Ophir City, erupted almost overnight as a raucous mining camp. Tents, saloons, and supply shacks lined the Feather River, while fortune-seekers—shouting in English, Spanish, and Chinese—panned its waters, hoping their next pan would glimmer.

While Oroville’s destiny rose along the Feather River, Chico was being shaped by a very different kind of dreamer. John Bidwell, who had crossed the Sierra in 1841 as part of the pioneering BartlesonBidwell wagon train, was already a legend by the time the Gold Rush began.

Unlike the thousands who came chasing gold fever, Bidwell looked beyond the riverbeds. In 1849, he acquired Rancho Chico, a sprawling Mexican land grant north of the Feather River, and saw in it not just soil but a future. Where others dug in the earth, Bidwell planted it. Wheat, orchards, vineyards—his ranch became a model of agricultural success. Neighbors came to learn his methods, travelers came to admire his vision, and soon, what was once wilderness began to look like a true town.

At the center of Oroville’s transformation was Captain Ralph C. Bird, a man of grit and vision. A veteran of the MexicanAmerican War, Bird wasn’t content to let Oroville remain just a boomtown of muddy boots and whiskey-soaked nights. He helped steer the camp toward

Bidwell’s influence stretched far beyond farming. He built schools and churches, welcomed settlers, and later donated land for what became Chico State University.

More than a rancher, he was a civic leader who believed that a town could grow strong not only from fertile land but also

from education, culture, and community.

By the late 1800s, Chico was flourishing, and Bidwell’s name was spoken with reverence throughout the valley.

Meanwhile, the Gold Rush left its indelible mark on the county. The rivers roared with hydraulic cannons blasting away hillsides, sluices clattered with tailings, and dredges chewed through riverbeds.

Chinese laborers built canals and mined abandoned claims, while European immigrants opened shops, bakeries, and boarding houses. Oroville thrived as a river port, with steamboats bringing supplies and carrying away fortunes in gold dust. But as the century wore on and the luster of mining dimmed, agriculture began to shine brighter. Butte County’s fertile soil, abundant water, and growing rail lines turned it into one of California’s most productive farming regions.

By 1900, Butte County had moved beyond its Gold Rush chaos. What began as a wild rush of tents and prospectors had matured into lasting communities with schools, churches, and farms stretching to the horizon. The legacy of men like Captain Ralph Bird and John Bidwell was evident: Oroville and Chico stood not as fleeting boomtowns but as enduring centers of life and opportunity.

Gold may have sparked the first fires of settlement, but it was vision, leadership, and determination that built Butte County into a place meant to last.

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Butte County is Born!

Lincoln Frees the Slaves!

January 1, 1863

February 18, 1850

Butte County is formally founded as part of California’s early statehood, marking the beginning of organized government and settlement in the fertile Sacramento Valley region. Its creation signaled a new era of opportunity, attracting pioneers, miners, and farmers eager to build thriving communities amid the promise of gold, fertile soil, and fresh beginnings.

Bidwell and Bird Arrive April 1850

John Bidwell and Captain Ralph Bird arrive in Butte County, establishing early settlements in Chico and Oroville that will later grow into thriving communities.

Patrick Ranch Completed 1852

Wright’s Patrick Ranch home is built, now recognized as the oldest surviving wooden structure in Northern California, standing as a testament to pioneer craftsmanship.

President Abraham Lincoln declares enslaved people in Confederate states free, a historic act that reshapes the course of the Civil War

Railroad Steams into Chico!

July 1870

The California and Oregon Railroad steams into Chico, opening new economic opportunities and linking the region with national markets.

Gold Unearthed in Dogtown

Gridley is Incorporated July 1870

April 1859

A massive gold nugget weighing 54 pounds is discovered in Dogtown, sparking renewed excitement in California’s Gold Rush and drawing miners to Butte County.

The fertile farming town of Gridley is established, soon to become a cornerstone of Butte County’s agricultural success.

Flumes Completed!

Chico is Officially Founded January 8, 1860

Chico is formally incorporated, securing its place as a vital agricultural and cultural hub of Northern California.

1874

Water flumes in Paradise are finished, supplying lumber mills and farms with vital irrigation and boosting the town’s early growth.

Civil War Breaks Out

Honey Run Bridge Built!

The American Civil War begins with the attack on Fort Sumter, sending shockwaves across the nation, including California’s frontier communities.

The Carr Hill Bridge, later known as Honey Run Bridge, is built, becoming a beloved covered bridge and landmark of Butte Creek Canyon.

April 12, 1861

Butte Record Hits the Press March 1853

The Butte Record, Chico’s first newspaper, begins publication, providing residents with vital news, information, and a voice for the growing community.

1886

Chico Normal School Opens!

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Ophir City Becomes Oroville January 1854

The bustling mining town of Ophir City is officially renamed Oroville, honoring the region’s rich gold-bearing hills and its future as a county seat.

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Chico Normal School, a teacher training college, opens its doors, laying the foundation for what will become California State University, Chico.

The school quickly became a cornerstone of higher education in Northern California, drawing students from across the region. Its graduates shaped schools, towns, and communities, bringing professionalism and consistency to education in a young and rapidly growing state.

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Left: Edison Ore Milling Company. Right: Major McLaughlin

IT'S ELECTRIFYING 1878-1919

In the late nineteenth and early twentieth centuries, Butte County stood at the crossroads of invention, ambition, and community spectacle, embodying the restless spirit of progress that defined America in those years. Between 1878 and 1919, the county’s story was not just about gold and agriculture—it was also about how a rural landscape embraced new technologies and celebrated its growing identity through dazzling public events.

The Chico Electric Railway connects Butte County

Oroville crowns its first Water Carnival Queen

If Edison’s brief connection to Oroville symbolized Butte County’s brush with world-changing innovation, the arrival of the Chico Electric Railway in 1905 demonstrated how that innovation took root in daily life. Linking Downtown Chico with the outlying Bidwell Park and neighboring communities, the electric railway was more than just a transportation system—it was a symbol of modernity. Its sleek streetcars, powered by electricity rather than horses, offered Chico residents a sense of belonging to the twentieth century.

The line gave farmers quicker access to markets, allowed city dwellers to escape to Bidwell Park’s shaded groves with ease, and connected the town’s growing neighborhoods with a humming, modern rhythm. For many in Chico, the sound of the trolley bell was the sound of progress itself.

Butte County’s embrace of modernity was balanced by its flair for celebration. Beginning in the late nineteenth century, Oroville’s Water Carnival turned the Feather River into a stage of light, color, and civic pride.

Each summer, the carnival featured illuminated boat parades, decorated rafts, and pyrotechnic displays that reflected brilliantly off the water’s surface. The event drew crowds from across Northern California, blending small-town hospitality with theatrical spectacle. Newspapers hailed it as one of the finest river festivals in the state, a tradition that underscored Oroville’s confidence as a county seat and community hub. At a time when residents still lived in the shadow of mining booms and busts, the Water Carnival affirmed that Oroville could shine just as brightly through culture and creativity as it once had through gold.

By the end of World War I in 1919, Butte County had been transformed. Its mines no longer commanded the feverish attention of the Gold Rush era, but the county had harnessed electricity, built lasting civic traditions, and even hosted the ambitions of America’s greatest inventor. The decades between 1878 and 1919 remind us that history is rarely linear—it is a tapestry woven from bold experiments, new connections, and community celebrations. In Butte County, that tapestry glowed with the light of Edison’s search, the hum of Chico’s electric railway, and the shimmer of lanterns on the Feather River.

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PHOTOS COURTESY DANNY BALLARD

Lake Oroville dazzles during Water Carnival

When Thomas Edison announced his experiments with electric light in the late 1870s, the ripples reached far beyond his Menlo Park laboratory. By October 1879, Edison’s interest in platinum as a possible filament brought his company westward to Oroville. The Edison Ore Milling Company established an outpost in Butte County under the leadership of Major Frank McLaughlin, Edison’s trusted representative. Though not an actual major in the military, it was said that if your draw was fast enough in the Wild West, you could be called whatever you wanted. From 1879 to 1881, McLaughlin oversaw efforts to recover platinum and gold from the region’s mine tailings, an ambitious attempt to solve two problems at once: securing rare materials for Edison’s lamps and promoting new ore-separation machinery. While platinum would ultimately prove impractical and Edison’s lamps would rely first on carbon filaments, the Oroville episode remains a fascinating footnote in local history—a moment when the genius of the age reached into the Feather River country in search of answers.

Diamond Match Factory Opens 1902

The Diamond Match Company begins operations in Sterling City, quickly becoming one of Butte County’s largest employers and industrial leaders.

Hotel Diamond Welcomes Guests 1904

The elegant Hotel Diamond welcomes its first guests in Downtown Chico, offering luxury accommodations and becoming a social hub.

Chico Electric Railway Begins 1904

The Diamond Match Company establishes the Chico Electric Railway, providing efficient public transit to jobs and businesses.

Annie Bidwell Creates Her Legacy July 10, 1905

Annie Bidwell, now vice president of the National Womens Indian Association, donates over 1,900 acres along Big Chico Creek to the City of Chico, creating Bidwell Park. Guided by her passion for conservation and community, she ensures future generations access to this natural sanctuary, which will eventually be one of the largest municipal parks in the United States.

Oroville is Incorporated January 3, 1906

PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

Oroville is officially incorporated as a city, cementing its role as the county seat and a hub for commerce and governance.

Ishi Discovered in Butte County!

1911

Ishi, known as the last survivor of the Yahi people, emerges from the wilderness near Oroville, capturing worldwide attention and sparking conversation about the plight of the Native American people as settlers move west.

World War Erupts in Europe July 28, 1914-November 11, 1918

World War I erupts in Europe, pulling nations into a devastating four-year conflict and impacting communities across the world.

Butte County rallies together to support the effort wherever possible. The Great War comes to an end with the signing of the Armistice, bringing relief to all and providing, if even for just a short while, a sense of peace globally.

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Dr. J.O. Chiapella at Medical School in Vienna, Austria (1913)

Dr. J.O Chiapella

A Century of Sight: The Legacy of Dr. J.O. Chiapella and Generations of Continuity at North Valley Eye Care

The story of North Valley Eye Care is not just the story of a medical practice—it is a lineage that stretches back over a century, to the time when Chico was still a small agricultural town and modern medicine was just beginning to take root in the Northstate. At its center are four generations of physicians who, through innovation, compassion, and communityminded care, built something far greater than themselves.

It begins in the early 1900s with a man named Dr. Joseph Octave Chiapella— known to many simply as “J.O.” Before 16

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he ever set foot in a medical classroom, J.O. owned an orange grove at the corner of Hollywood and Vine in Los Angeles.

In a move that would change the course of Chico’s medical history, he sold that grove for $5,000, using the proceeds to attend USC Medical School before it merged into UCLA’s program. Hungry for further expertise, he traveled to Vienna to specialize in ear, nose, and throat medicine, a path that would lead him to become Chico’s first ENT specialist.

His arrival in Northern California was almost accidental. Traveling north in a

Dr. Karl Chiapella

horse and buggy, J.O. visited Richardson Springs for its famous mineral waters and soon discovered Chico. By 1914, he had set up practice in town, offering services as both an eye specialist and ENT—the first of his kind in the region. Patients who couldn’t afford to pay cash were never turned away. Chickens, eggs, and produce were accepted in trade, and no person in need was denied care.

J.O.’s influence extended beyond his patients—he inspired his children to follow in his medical footsteps. His three sons each pursued medicine: Karl

became an eye doctor, William specialized in internal medicine, and Parker followed a separate path. Karl attended medical school in Quebec, served as a physician in North Africa, and eventually returned to Chico to take over his father’s practice.

As Karl’s reputation grew, he brought in other physicians, including Dr. J. Herod Hall and Dr. John H. Knudsen, creating a small but formidable team of eye doctors who worked together into the late 1970s.

Meanwhile, William’s son, Joe, developed his own interest in medicine. Joe attended junior high and high school with another Chico local, Val Shaw. The two were close friends, eventually parting ways for medical school—Joe studying rheumatology in New Orleans, Val pursuing ophthalmology at UCLA after completing medical school at UC Irvine. Val’s time at UCLA was marked by unusual breadth; while completing his residency and fellowship, he delivered more than 800 babies, a fact he remains proud of. He served as Assistant Chief at UC Irvine’s eye program and worked at the VA in Long Beach before settling into his specialty.

Despite building a rewarding life in Newport Beach, with sailing trips and a shared oceanfront home with other physician friends, Val’s old friend Karl Chiapella spent three years convincing him to come back to Chico. “I was living in Newport Beach. I was a single guy, and I kept thinking, I don’t think I want to come back to Chico,” Val recalled. “It was difficult to leave behind, but eventually, he convinced me.”

In 1978, Val arrived in Chico just as Karl was preparing to move to Australia. Karl sold his practice to Val, who began working alongside Drs. Hall and Knudsen in the building that would later house the cancer center on Cohasset Road.

Val was determined to modernize ophthalmology in the Northstate. He brought small-incision cataract surgery, retinal surgery, mechanical retinectomy, and advanced laser procedures for diabetic retinopathy to the region, many of which were still confined to major academic centers at the time.

As a close friend and student of Leopold Irving, often referred to as the father of modern ophthalmology, Val had access to cutting-edge techniques and technologies long before they reached most community practices.

country. “I had a job offer in Reno, and the doctor out there rolled out the red carpet,” Barthelow remembered. “He was a high-volume LASIK guy who was doing cataract surgeries. He had a huge house on the hill and was all about showing off the money he was making in the business. It was impressive, and I accepted the job offer, but I had this nagging feeling that it wasn’t right for me.”

There was one last interview left—with Dr. Shaw in Chico.

Though Barthelow had already accepted the Reno position, he decided to keep the appointment. What happened next sealed his decision.

“Before Val picked me up, he called and said, ‘Don’t wear a suit or a tie for our meeting.’ I already was. He picked me up from the place I was staying in a beat-up pickup truck covered in dirt and hollered, ‘Get in!’” Barthelow laughed. “He drove to a taco truck in Hamilton City, ordered each of us a beer and a burrito, and we just sat there and talked about medicine, our lives, and the business. I thought he was great. We got along right away, and I couldn’t help but think this guy is down to get his hands dirty, and he loves a good burrito. He was totally unlike the guy in Reno, and I knew right then that we would have fun working together. I called the doctor in Reno, withdrew my job acceptance, and went to work with Val.” Their partnership flourished. “Val had the single greatest effect on me of any physician,” Barthelow said. “When I came out of fellowship, Val had such a breadth of knowledge. He was an incredible specialist but also a generalist. It felt like he could do anything he put his mind to. We would operate on traumas together all the time. He would call me in the middle of the night, saying, ‘Hey, there’s an open globe coming into the operating room. Would you help me put it back together?’ We would put people back together all the time. If it weren’t for Val, I wouldn’t have done any of those things, and I wouldn’t be the doctor I am today.”

Through the 1980s and 1990s, Val’s work transformed eye care in Northern California. Rather than relocate to an academic hospital, he chose to bring those advancements home, turning Chico into an unlikely hub for state-of-the-art ophthalmology.

As his practice grew to serve patients from Northern Sacramento to Southern Oregon, Val knew he would eventually need a successor—someone who not only possessed exceptional surgical skill but also shared his values. That someone turned out to be another Chico native, Dr. Isaac Barthelow.

At the time, Barthelow had just completed his residency and fellowship in ophthalmology and was interviewing across the Drs. Isaac Barthelow and Val Shaw

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Dr. Shaw was equally complimentary. “One of Isaac’s medical professors, Dr. Olson, was a very close friend of mine and always raved about Isaac,” he said. “He always said he was a really bright guy, and that’s how I came to know of him and how capable he was. I always felt like I lucked out and got the pick of the crop with him deciding to work with me. He has great hands and is always the smartest guy in the room. He brought technology into the business that just made good sense, and I loved working with him all those years.”

For Barthelow, one of the most striking things about Shaw was his commitment to the community. “If you walked into Val’s office, he was going to take care of you regardless of insurance,” Barthelow said. “He was an old-school doctor who did things out of the goodness of his heart and for the good of others. He never sent anyone to collections and considered saving someone’s eyesight to be reward enough in many cases. Seeing that made a huge impression on me as a physician and as a human being.”

When the time came for Shaw to pass the torch, he knew Barthelow would carry on the values established by J.O. in 1914. Barthelow did just that—expanding the business to reach underserved communities throughout the Northstate. He opened branches of North Valley Eye Care and Ridge Eye Care in multiple locations, launched Peach Tree clinics to serve those without access to specialized care, and ensured that Medicare and Medicaid patients were always welcome.

Today, North Valley Eye Care continues to evolve under Barthelow’s leadership, most notably with the opening of its new campus in Chico’s Meriam Park. Designed to combine modern medical capabilities with patient-centered comfort, the new facility represents both a continuation of tradition and a leap forward.

The Meriam Park campus houses state-of-the-art surgical suites, advanced diagnostic imaging, and treatment facilities for everything from cataracts and glaucoma to diabetic eye disease and macular degeneration. In addition to comprehensive ophthalmology, North Valley Eye Care offers oculoplastic surgery, pediatric eye care, refractive surgery including LASIK, and emergency trauma care for eye injuries.

The space was created with the patient experience in mind—lightfilled waiting areas, efficient clinic flow, and the latest technology all working together to provide exceptional care. But more than the equipment or the building, the campus is a living symbol of the legacy handed down from Dr. J.O. Chiapella, through Dr. Karl Chiapella and Dr. Shaw, to Dr. Barthelow: a commitment to bring world-class eye care to the Northstate without losing the human connection that has defined this practice for over 110 years.

From horse-and-buggy house calls to laser-assisted surgery, and payments in eggs to cutting-edge imaging systems, the history of North Valley Eye Care is proof that progress and compassion are not mutually exclusive. In Barthelow’s hands, the torch burns brightly—illuminating the way forward for generations to come.

If you have experienced changes in your vision, call North Valley Eye Care today at (530) 891-1900.

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[Left] Rodney Cunningham (left) reunites with Scott Zittel, D.O., the Medical Director at Enloe Health Wound/Ostomy & Hyperbaric Center. Hyperbaric oxygen therapy helped save Cunningham’s leg from amputation. | [Right] Enloe has Butte County's only walk-in multiplace hyperbaric oxygen chamber.

The Healing Power of Oxygen Wound care has come a long way. Even as recently as 20 years ago, some patients with injuries faced amputations.

Today, many wounds can be treated successfully.

Rodney Cunningham, 65, can attest to that. He had a severely infected ulcer on the bottom of his foot. He couldn’t feel it because of his neuropathy—a condition that causes numbness in the hands or feet.

“My wife saw it one day and said we needed to go to the emergency department,” the plumbing contractor said. “I ended up spending five days in the hospital.”

Cunningham sought care from Scott Zittel, D.O., the Medical Director and a certified wound specialist at Enloe Health Wound/Ostomy & Hyperbaric Center.

Dr. Zittel recommended Cunningham try hyperbaric oxygen therapy.

“Twenty years ago, Rodney would have likely needed a below-knee amputation,” Dr. Zittel explained. “We’ve come a long way. In the early 1900s, there was a rudimentary understanding of microbiology and infection. In the late 19th century, we had topical ointments such as phenol and iodine for wounds.

Antibiotics were first utilized in the 1930s.”

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Now, some patients can get their treatment from pure oxygen, frequently with favorable results.

The normal air we breathe is 21% oxygen.

Hyperbaric oxygen therapy involves breathing 100% oxygen in a pressurized environment. This promotes wound healing by increasing oxygen levels, decreasing inflammation, promoting collagen formation, and stimulating growth of new blood vessels, said Tim Flores, Certified Hyperbaric Technologist and Clinic Supervisor at the Enloe Health Wound/Ostomy & Hyperbaric Center.

The therapy was first used in the U.S. in the early 20th century and again in the 1960s when the military used it to treat deep-sea divers for compression sickness, according to the National Institutes of Health. Researchers have since realized the healing potential of hyperbaric oxygen therapy for many conditions, including such hard-to-heal wounds as diabetes-related foot ulcers, radiation tissue injuries, burns, crush injuries, and skin grafts and flaps. It is also used to treat carbon monoxide poisoning and decompression sickness.

During the therapy, patients enter the hyperbaric chamber, and it’s pressurized with air while patients breathe pressurized oxygen individually for about 90 minutes. Patients can watch a movie

or rest during treatment, then resume normal activities, Flores said.

Enloe Health offers the only walk-in multiplace hyperbaric oxygen chamber in Butte County. It fits up to four patients and one attendant. The larger chamber can reduce feelings of claustrophobia and isolation often associated with a singleperson chamber.

“This type of therapy is a powerful tool in wound management,” Flores said. “It requires a significant time commitment, but it changes lives and can save limbs.”

Cunningham completed 40 therapy sessions—visiting five days a week for eight weeks. “I wouldn’t have been able to keep my leg if I hadn’t done this treatment,” he said. “Dr. Zittel and his staff were great, and it definitely sped up my healing time. The wound is closed, and I’m back to my normal life.”

Interested in hyperbaric oxygen therapy?

The first step is to get a physician referral.

“We will evaluate your needs and determine a treatment plan,” Flores said.

Medicare and most insurance plans cover hyperbaric oxygen therapy, depending on the medical condition. Out-of-pocket costs depend on your insurance plan.

Learn more at www.enloe.org/wound.

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"The Sawdust Ring"

US Feature Film Co. Founding

Notorious train robber George Sontag

"The Adventures of Robin Hood" filming in Chico

Gardella Theater opens in Oroville

HOLLYWOOD NORTH 1920-1940

In the early 1900s, while Hollywood was still defining itself in Southern California, the film industry briefly flirted with the idea of making Northern California a cinematic hub. At the center of this story was an unlikely figure—George Sontag, a train robber turned film producer—whose ventures brought cameras, actors, and a touch of scandal to Chico and Oroville.

PHOTOS COURTESY DANNY BALLARD

George Sontag had already lived a life dramatic enough for the screen.

Alongside his brother John and their notorious partner Chris Evans, Sontag helped lead the Evans-Sontag Gang, a band of train robbers who terrorized the Central Pacific Railroad between 1889 and 1892. Their spree ended violently— Chris Evans was killed by vigilantes, and George himself was captured and sent to prison. Upon release, Sontag reinvented himself as a lecturer, touring the country as a reformed outlaw sharing tales of his past. But as the film industry shifted westward from New York to California, he saw a new opportunity: to put his story on film.

With ambition and no shortage of flair, Sontag founded the U.S. Film Company.

He began in Chico, but locals grew tired of his grandiose plans and disruptive productions. Oroville, however, embraced the novelty, eager to see themselves on

the silver screen. There, Sontag built a studio with a massive skylight, created a small “studio village” of houses, and established offices on Montgomery Street.

In the middle of his first production, he moved operations to Oroville, attracted by its scenery, proximity to the railroad, and variety of landscapes. His debut, an autobiographical film titled The Follie of a Life of Crime, dramatized his days as an outlaw.

For a brief moment, Oroville looked like it might rival Hollywood. The county offered an unmatched range of locations: rugged canyons, rivers, forests, and towns that could double for anywhere. Mary Pickford herself would later remark that Oroville didn’t realize what it had—pointing to its Chinatown, Chinese temple, and commercial blocks that rivaled anything preserved in Southern California. Studios took notice. Triangle Studios filmed The Sawdust Ring—a tale of a runaway girl who joins the circus—against Oroville backdrops. Fox Film Company discovered the Feather River, using its dramatic bridges and waterways for action scenes.

But Sontag’s Hollywood North was short-lived. Legal troubles followed him as they had in his outlaw days. Accused of embezzling from his own company, he was arrested and returned to Oroville

under the watch of local sheriffs. The U.S. Film Company staggered on under new leadership, but corruption and financial mismanagement doomed it by the 1920s.

Other studios would come and go, but Oroville never became the permanent filming capital Sontag envisioned.

Still, the echoes of those years linger. In the late 1930s, parts of Gone With The Wind and the majority of The Adventures of Robin Hood were filmed throughout Chico and Butte County. In 1943, MGM chose Oroville’s Hansel’s Bridge to film an explosive sequence for Salute to the Marines. Later, the famed test pilot Chuck Yeager—who married an Oroville woman—flew beneath the same bridge.

Even today, Chico and Oroville maintain a quiet connection to the film industry, celebrated through local movie location tours that recall the brief time Northern California almost stole Hollywood’s crown.

George Sontag’s story embodies both the promise and pitfalls of that era. A man who once robbed trains turned to robbing the spotlight, hoping to tell his tale on screen. Though his studio crumbled, his audacity helped plant the notion that Butte County’s hills, rivers, and towns could serve as backdrops for the dreams of American cinema.

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Chico High School Relocates!

September 10, 1923

Chico High School officially moves from its downtown site to a new campus on The Esplanade.

The spacious new location reflects Chico’s growth and commitment to education. The modern facilities provide students with expanded classrooms, athletic grounds, and room for future expansion, cementing the school’s role as a foundation for the city’s youth.

Flying Machines Thrill Chico Crowd!

October 5, 1924

The first Chico Air Show takes flight, drawing thousands of wide-eyed spectators eager to glimpse the future of transportation.

Daring pilots loop, dive, and climb in their new machines, thrilling the crowd with feats never seen before in Butte County. Residents cheer the spectacle, amazed at how quickly aviation is advancing. The event ignites local enthusiasm for flight and inspires dreams of Chico’s role in modern air travel.

Road to Lassen Opens Wider July 14, 1933

Highway improvements connect Butte County travelers more directly to Lassen Volcanic National Park. Tourists from Chico and Oroville flock to the scenic destination, boosting local businesses along the way.

Chico State Expands Campus!

September 3, 1935

Chico State Teachers College adds new buildings and expands programs, strengthening its role in training future educators. The growth provides jobs and opportunity during the Depression years.

Diamond Match Closes!

January 8, 1860

The Diamond Match Company shutters its long-running Stirling City plant, ending decades of employment for hundreds of families. The closure devastates the mountain town, which relied on timber and match production for its livelihood. Workers face uncertain futures as the Great Depression deepens, leaving behind empty mills and abandoned homes. Once a bustling hub of industry, Stirling City now confronts an economic void that reshapes its identity.

Enloe Opens New Campus!

May 25, 1936

Enloe Hospital moves into its new campus on The Esplanade, offering Chico modern medical facilities unlike any seen before in the county. With expanded wards, advanced equipment, and a dedicated staff, the hospital transforms local health care.

Families celebrate knowing they no longer need to travel far for quality treatment. The new campus firmly establishes Enloe as a cornerstone of Chico’s future in health and community well-being.

Honey Run Bridge Rebuilt!

August 21, 1932

Oroville’s Grand Theatre Opens!

March 12, 1928

The State Theatre opens its doors in Downtown Oroville, dazzling the public with ornate décor, plush seating, and sparkling lights. Locals pack the house to see silent films and the latest marvel: “talkies.” For many, it is the most luxurious entertainment experience they have ever known. The theatre quickly becomes the cultural centerpiece of Oroville, symbolizing prosperity and pride during the height of the roaring twenties.

The Honey Run Bridge reopens in a striking three-level covered design. Stretching across Butte Creek, the engineering feat delights residents and becomes one of California’s most iconic wooden landmarks.

Feather River Fish Hatchery Begins!

April 2, 1937

Hatchery operations launch on the Feather River near Oroville to replenish dwindling salmon runs. Workers carefully tend young fish, releasing them to restore balance to the ecosystem. Locals see the effort as vital to preserving fishing traditions along the river. The hatchery becomes a new frontier in conservation, combining science with community values. Its work ensures that salmon remain central to the Feather River’s heritage for generations.

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Michael Cross and Paul Prather: business partners at Covering Ground Farm

Krista Knecht selling flowers and pumpkins at age 8

Fresh from the field

Krista’s parents, Jan and Karl Knecht, took over the farm in the 70s and removed the orchards to start field farming. They put up a 3,000-square-foot greenhouse and dreamt of growing flowers and running a nursery. In addition to flowers, the farm hosted a well-loved pumpkin patch that became a tradition for local elementary school field trips. Her grandfather’s pumpkin patch mural graced the side of their old white barn for many years and 26

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offered the perfect backdrop for fall photos. The pumpkin patch and farm stand located at Rose Ave and Chico River Road will open in early October. The property is also home to an ancient valley oak, towering over the farm stand.

peonies, and zinnias. Krista says, “Whatever’s blooming that we can grow, we grow.” Her goal is to produce enough to sell to a wholesaler eventually, but right now she’s happy her land helps support her other local business, Chico Florist.

Krista smiles as she shares childhood memories of waking up at five in the morning with her mom to go pick flowers to sell at the Farmer’s Market. She is excited to move the property back towards her mother’s original vision.

Since taking over the farm six years ago, Krista has brought the greenhouse back into operation, brought on farmers to manage the land, and joined a coop with the neighboring property of Covering Ground Farm. That renovated greenhouse now holds her farmers’ nursery starts and enables them to stock farm stands and their booth at the farmers market. In addition, Krista plans on hosting workshops, retreats, and classes at the farm in the future.

Next year will be Krista’s 20th anniversary of owning the historic floral shop, which was founded in 1937. When asked why she loves what she does, she tucks a purple cone flower into a bouquet and shares, “I think of myself as a medium for love.” She says all flower gifts are based around love, the love of a baby being born, a new love, or the love of someone who is gone. “Flowers are for everybody.”

Krista explains that she enjoys “being able to relay those emotions into something others can enjoy in this plane, turning love into something visual.”

River Oak Garden’s fields are full of seasonal flowers like hydrangeas,

If you’d like to learn more about Chico Florist or River Oak Gardens, check them out on Facebook or stop into Krista’s shop at 1600 Mangrove Ave #145. Find them on the web at chicoflorist.net or contact them at (530) 345-1855.

WRITTEN BY SHELLY BRANDON

In 1844, at the age of 16, James Morehead joined an oxen team headed west from his home in the Virginia colony. He settled on land just outside of Chico, where he began raising cattle and farming wheat. In 1872, he purchased 765 acres of John Bidwell’s original land grant and became one of Chico’s founders. That farm has been part of the Morehead heritage for the past five generations, and Krista Knecht’s ten-acre parcel continues the family’s farming tradition. You won’t see the historical crops of wheat, prunes, or almonds at River Oak Gardens, though; instead, you’ll be greeted with fields and fields of bright, beautiful flowers.

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Sweet Tradition

Leonard Shubert

Since 1938, Shubert’s Ice Cream and Candy has been a cornerstone of community, tradition, and handcrafted sweetness in Chico, California. It began when Leonard Shubert, weary of freezing Missouri winters and discouraged by Depression-era Montana, set out in search of sunshine and opportunity.

Traveling from Great Falls, Montana, through Idaho and Oregon, he landed in Redding before following his instincts a little farther to Chico, where the treelined Esplanade and friendly community inspired him to stay.

Leonard found a location at 178 E 7th Street—half a gas station at the time—and proposed selling nickel ice cream cones.

The landlords laughed, doubting it could cover rent. But Leonard had vision. He bought an ice cream machine, learned the craft from its manufacturer, and on May 28, 1938, opened Shubert’s.

What began as a humble ice cream shop churned into a multigenerational business. With hard work and determination, Leonard’s shop thrived when others faltered, leading him to hire his nephew, Charles Pulliam, in 1941.

Charles purchased the store from Mrs. Shubert in 1951 after Leonard’s passing.

Shubert's Ice Cream opens in 1938

Kasey Reynolds and daughter Mati (4th & 5th generation) 28

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In 1959, when a Main Street candy store closed, Charles bought its inventory and trained with its owner, adding candymaking to the business. Initially a way to help winter sales, the candy quickly became a signature feature—especially during the holidays.

coconut in summer; pumpkin, French apple, Cashubert, and black licorice in fall. Pink peppermint with crushed candies is offered year-round, delighting generations of families who return for its nostalgic taste.

Their confections are equally beloved.

From hand-dipped nuts to old-fashioned caramels and creams, there are about 50 varieties always available. Hand-dropped Shubert’s Mints remain a local favorite at weddings, showers, and dinners.

They also offer traditional candies like gummies, peanut brittle, English toffee, and other treats that often become part of cherished family traditions.

Shubert’s is deeply rooted in Chico. Kasey Reynolds’ mother, Kay Pulliam, helped found the Downtown Chico Business Association, and the family continues to support local organizations. They provide fundraising opportunities, donations, catering, support youth sports, CARD events, and schools throughout Butte County and beyond, strengthening ties with the community they’ve served for over eight decades.

For their 75th anniversary in 2013, the town rallied behind Shubert’s, earning them a national spotlight on Good Morning America and a nomination for Best Ice Cream in America—where they placed second nationwide. Many other local, state, and regional honors have followed, each deeply appreciated.

Now in its fourth generation of ownership, with the fifth running the shop and the sixth in training, Shubert’s remains a rare example of legacy in motion. The family still uses the original machines, recipes, and methods—no manuals, just mentorship and an unwavering commitment to quality.

Despite decades of growth and recognition, Shubert’s remains loyal to its roots. They continue using pure bourbon triple-fold vanilla—never substituting, even when prices rise—and source locally whenever possible: almond butter from Sohnrey Farms, honey from Orland’s Honeybee Discovery Center, walnuts from Crain Walnuts, and boysenberries from the Boysen Berry Farm.

All ice cream and most candy is made in-house, with around 30 flavors available at any time from a catalog of over 40.

Favorites include Chico Mint, cookies & cream, mint chip, and the saltysweet “Salty Oak.” Seasonal flavors keep things fresh—peach, banana, and

At Shubert’s, every scoop is a story, every box of chocolates a labor of love, and every customer part of the family—a sweet reminder that some traditions only get better with time. Visit them at 178 E 7th Street in Downtown Chico and discover a delicious part of Chico history!

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entered the workforce in larger numbers than ever before, taking on roles in offices, shops, and agriculture. Local schools and civic groups organized letterwriting campaigns and relief efforts for soldiers abroad. The war years reshaped family life, work, and gender roles, setting the stage for lasting changes in community dynamics.

When peace came in 1945, Butte County began to grow out of the war with new energy. The GI Bill gave returning veterans access to higher education, and many chose Chico State College as their path forward. Enrollment surged, transforming the small campus into a cornerstone of postwar development.

Veterans also fueled a housing boom, with new neighborhoods rising in Chico, Oroville, and smaller communities to accommodate young families. These developments helped shift the county’s economy from one defined solely by agriculture to one that also embraced education, housing, and service industries.

ACTIVE CONTRIBUTORS 1940-1960

The war also brought industry to Butte County. Oroville Dam had not yet been built, but the Feather River provided abundant hydroelectric power that 30

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supported new wartime manufacturing in the region. Small machine shops and lumber mills shifted their focus to war-related production, supplying everything from metal parts to building materials. The lumber industry, already strong in the foothills, became vital for the construction of barracks, ships, and military installations. Chico Army Airfield, established in 1942, trained pilots and ground crews, bringing thousands of servicemen to the county and leaving a lasting impact on local infrastructure.

The presence of the base gave Chico a stronger connection to national defense and brought federal investment into the area.

Civic life during the war was marked by sacrifice and solidarity. Butte County residents bought war bonds, held scrap drives, and rationed goods to ensure the military had what it needed. Women

By 1960, Butte County had emerged from the war years transformed. Its fields had fed soldiers, its factories and bases had supported victory, and its people had embraced change. Out of the hardship and unity of the 1940s came a foundation for growth that carried the county into a new era of education, suburban expansion, and economic diversification.

In many ways, the seeds of Butte County’s modern identity were planted in the crucible of World War II and nurtured during the years that followed.

PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

When the United States entered World War II in 1941, Butte County became an active contributor to the war effort, blending its agricultural strength, industrial potential, and community spirit.

The fertile Sacramento Valley soil gave the county an outsized role in producing food for troops overseas and civilians at home. Farmers increased yields of rice, fruit, and nuts, while women and older children stepped in to work fields as many men went off to war. Agricultural cooperatives and canneries in Chico and Oroville kept a steady flow of produce moving to military bases and shipping ports, ensuring that Northern California’s bounty reached soldiers across the Pacific.

The 1950s brought a wave of modernization. Advances in irrigation expanded rice farming, while new canneries and processing facilities provided stable jobs. Chico State became a cultural and educational hub, fostering a sense of identity that reached beyond Butte County. At the same time, the construction of roads and improved infrastructure tied the region more closely to California’s growing highway system, making Chico and Oroville more accessible and attractive for commerce.

The county’s population grew steadily, and with it came theaters, shopping centers, and new civic institutions that gave postwar life a sense of prosperity.

Oroville Dam Project Proposed 1944

Westmont of Chico

The U.S. Bureau of Reclamation unveils plans for a massive dam on the Feather River near Oroville. Envisioned as one of the nation’s largest, the project aims to provide flood control, water storage, and power. Debate arises locally as residents consider both the economic opportunities and the environmental changes such a landmark development will bring to Butte County.

Commercial Flights Take Off in Chico!

1947

Chico Municipal Airport welcomes its first commercial passenger flights, marking a new era in regional transportation. Airlines now connect Chico to major cities, making travel faster than ever before. The milestone cements Chico’s growing importance as a hub for business and leisure travelers in Northern California.

Chico Oaks Towers Over Downtown 1949

The newly constructed Chico Oaks Hotel opens its doors as the tallest building in town. Standing six stories high, it offers modern amenities and sweeping views of the city. Locals marvel at the towering structure, which quickly becomes a downtown landmark and symbol of Chico’s mid-century growth and ambition.

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1953

Chico welcomes a new era of media with the launch of KHSL-TV, Channel 12. As the region’s first television station, it transformed how Butte County residents connected with news, entertainment, and culture, bringing the world directly into local living rooms and shaping community life for decades.

Highway 99 Expansion Completed 1958

The long-awaited expansion of Highway 99 through Butte County is now complete. The improved highway promises safer, faster travel and greater access to local communities. Businesses anticipate a boost as more travelers pass through the area, and residents celebrate the modernization of this vital transportation corridor linking Chico, Oroville, and beyond.

Baby Boomers Flood Chico State September, 1960

Chico State College welcomes a record-breaking enrollment as the first wave of baby boomers arrives on campus. Dormitories overflow, classrooms expand, and the campus buzzes with youthful energy. Faculty and administrators scramble to accommodate the surge, recognizing that Chico State is entering a new chapter as a larger, more dynamic institution of higher learning.

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Putting a roof over your head Memories of chipping away at chunks of dried asphalt on well-used roofing kettles or washing the family’s work trucks and shop dogs are shared across a conference table at Butte Roofing in Chico. Those teenagers working summer jobs at their grandpa’s business never imagined that someday it would be their own.

Today, Nick Starnes, Bobby Starnes, and Alfredo Trujillo are the owners of Butte Roofing, a business that started as a mom-and-pop shop in the 1940s. Jack Starnes, the company’s founder, passed the business to his sons, Bob and Ted, after they returned home from the war. Ted was a charismatic salesman and roofer, while his wife, Vilma, handled all the books and effectively executed the business plan. Nick’s dad, Mike, was given the business in 1996, and he continued running it until he retired.

Mike was replacing the same roofs his father and even his grandfather had put on over 40 years ago. That kind of repeat business and customer satisfaction is the hallmark of a well-respected company.

Nick Starnes took over the business from his dad in 2019 and has been building on the foundation his great-grandfather began while continuing to move it forward with his partners. He explains that, “The company still has the mom-and-pop mentality of high quality, trust, and relationship building, but we are providing bigger and better services.” One of those services is offering a 50-year warranty on every roof they install. Coming from a family that has been in the business for over 80 years, that’s a promise the community can count on. The group has also worked to increase benefits for its employees. Nick explains that they bring the benefits of their growth to their employees, “by providing things that roofers in this area often don’t have, like retirement funds, healthcare, bonuses, and training opportunities.” Roofing isn’t just a job for those at the company; it’s a career path.

Alfredo stresses one of the things that sets them apart is their focus on the customer. “We focus on relationship building not only with our clients but also with our employees. We’re not here to just put on a roof, and we’ll see you in about 20 years. It’s building long-term relationships and trust.”

The mom-and-pop mentality of its early years, coupled with advances in technology and a workplace culture of support, make Butte Roofing a company the community can feel confident entrusting their homes to.

If you’d like to learn more about Butte Roofing, head to their website at www.butteroofing.com or give them a call at (530) 342-6553.

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WRITTEN BY SHELLY BRANDON

Many types of trade work have essentially remained the same for thousands of years. Skills are passed down from generation to generation, much like in the Starnes family. But with the newest generation of owners, keeping up with current technology has also been a group focus. For Nick’s father, it was moving from a pen and notepad for drafting contracts to a new software program that enabled emailing of contracts to clients. Today, the conversation has progressed to the use of AI to streamline their processes. Nick says they are working to leverage technology to respond to clients faster and help build a smarter schedule.

“We want to be forward thinking, but at the end of the day, it’s still roofing, and you still have to lean on building relationships, making sure you’re doing the right thing, and taking care of the client.”

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La Hacienda Celebrates 77 Years

rsary, Efrain!

Happy 35th annive

In 1948, Nat and Tomasa Ibanez left Fresno with little more than determination, a car full of kids, and a dream. They settled in Chico, opening La Hacienda in a small building on Nord Avenue. Downstairs, a few tables welcomed guests; upstairs, they raised their family. It was humble, but it was the start of something that would become a Chico institution.

remembers. “Every day was difficult, and we wondered if we were still going to be around the next month. We fought toothand-nail to make it to this point. There were many sleepless nights throughout, and we didn’t have a day off in two years—we just worked to keep it open.”

As business flourished, Nat and Tomasa purchased a property at 2635 Esplanade in the 1950s, laying the groundwork for the restaurant as it stands today. Over time, the original kitchen became a banquet room, and they constructed a new kitchen that's still in use.

In 1977, their daughter Betty and son-inlaw Ed Kimball took over. Ed wasted no time in expanding, adding a full liquor license and opening a lounge. By the 1990s, La Hacienda was ahead of the curve with curbside takeout service—long before it became common.

For a decade, Michelle Sereda and Margarita Vega worked under Ed, learning the operations, recipes, and the family-centered culture that defined the restaurant. In 2011, Ed approached them 34

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about taking over the business. Confident in their dedication, he passed them the keys to the legacy.

Ed instilled the importance of community through his philanthropy and by making customers feel La Hacienda was an extension of their home. Michelle and Margarita continued that tradition and the culture of family that extends from customers to employees, like longstanding chef, Efrain Partida, who recently celebrated his 35th anniversary with the restaurant. They attribute La Hacienda’s success over 77 years to employees like him and their loyal customers.

Under Michelle and Margarita’s leadership, La Hacienda received a complete renovation, giving the restaurant a more open and vibrant feel while staying true to longtime regulars.

The beloved menu stayed intact, with new additions like street tacos and sizzling fajitas. Their bar program also thrived, winning multiple margarita mixoffs and local awards.

But their momentum was tested. First came the Camp Fire, then COVID-19.

“Our dining room closed for a couple of years due to COVID,” Michelle

With the worst behind them, they are reviving plans for catering—an initiative that had been paused during the pandemic—and planning to eventually be open seven days a week. “We treat customers like an extension of our family,” Michelle says. “Generations of guests tell us stories of coming in with their parents and grandparents. We love hearing those stories and how much they love La Hacienda. My kids and my partner’s kids work here. Our kitchen is full of brothers and cousins. That’s where our magic is.

It’s a family restaurant. Whether you work here or dine here, you’re family.”

Now in its 77th year, La Hacienda continues to serve Chico with warmth, history, and the unmistakable flavor of tradition—one plate, one smile, and one story at a time. Visit the restaurant at 2635 Esplanade in Chico, TuesdaySaturday from 11am-8pm and online at www.LaHacienda-Chico.com.

Since 1949, Marcozzi Jewelers has served the community with the principles of honesty and integrity. Passed down from Rudy Marcozzi, Sr. to Rudy Jr., and more recently to longtime employee-turned-owner, Wayne Teague, their unwavering commitment to proper service has made them a hallmark of Butte County.

Marcozzi Jewelers is definitely a family affair, and when you look at the number of years the team has worked together, it’s obvious they are happy with their profession and the business. Rudy, Jr. began working there at fifteen years old and continues the love for his craft in the shop today.

Recently retired, Rudy’s sister, Rhonda Ferland, had been employed as the bookkeeper—a role she inherited from their mom—for over 40 years. Her husband, Mike Ferland, was employed from 1976 to 2024, and was mentored by Rudy Sr.. Michele Delliquadri, who manages the inventory and works with customers one-on-one, has been there 41 years. Rejoining the team is Brenda Malone, part of the group from the 80s, adding even more experience and depth.

Wayne has been with part of the team for 21 years, as a bench jeweler, performing repairs, laser welding, and polishing. Learning the business inside and out, he passionately looks forward to continuing the legacy for years to come.

Marcozzi Jewelers MarcozziJewelers www.marcozzijewelers.com

1511 Myers St, Downtown Oroville (530) 533-3811 Tues-Fri 9am-5:30pm, Sat 9am-4pm

Deanna McCoy/Chico Hearing Aid Center For the past 26 years, Deanna McCoy has been helping residents of the North Valley regain their hearing at Chico Hearing Aid Center. A familyrun business for 76 years, her father purchased it from the Havens family, and Deanna eventually purchased it from him. Trained at a higher level than the state requires, Deanna is certified from the National Board in Hearing Instrument Sciences and the American Conference of Audioprosthology. She and her team provide hearing testing to see if individuals can benefit from hearing aids and offer fitting, adjustment, and maintenance of hearing aids to make sure they function optimally. As fitting is a process, they have clients return regularly for evaluation and adjustments as needed.

With two providers and a third in training, plus an incredible front office staff, there’s always someone available to help you hear your best. Visit them online or call their phone number below—which has remained the same for 76 years—to schedule an appointment today.

ChicoHearingAidCenter www.ChicoHearingAidCenter.com

1600 Mangrove Ave, Suite 160 530-342-8132

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Home Again: Preserving a Legacy in Butte County For Karen and Will Bishop, Butte County is more than a place on the map—it’s the foundation of their family’s story. Their roots run deep here, stretching back to the late 1800s, and for decades, their home on Old Stage Road stood as the gathering place for four generations. But when the Camp Fire roared through the ridge in November 2018, that home—and countless pieces of family history—were gone in an instant.

Karen’s extended family first settled in the area more than a century ago. Her great-great uncle, on her mother’s side, was responsible for planting apple trees throughout Paradise and once owned the land where Feather River Hospital stood. The rest of the family arrived in the 1930s, with the men serving in World War II and settling in Chico afterward. “The whole culture was about the family’s survival back then,” Karen reflects. “It was a different time, and it’s easy to take their sacrifices for granted these days.”

Will’s story began farther away. His family moved from the Deep South to Oroville in the summer of 1948, when his father took a job working on the Oroville Dam. Already connected through friends and relatives in the area, the move felt like a homecoming. He immersed himself in the landscape, learning 36

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the ins and outs of Cherokee, Table Mountain, and Thompson Flats.

The two attended Bird Street School in Oroville but didn’t meet until the end of Karen’s sophomore year in 1965. Introduced by friends, their connection quickly grew.

Will started college at Yuba in 1966, but the Vietnam War was in full swing, and he decided to enlist. He joined the Navy’s Underwater Demolition Team—the beginnings of the Navy SEALs—driven by a dream of becoming a marine biologist. Yet, even as he traveled the world, his heart stayed in Butte County. “He’d get his $45 check and go AWOL each week to see me,” Karen laughs. That dedication paid off when they married in July 1967.

Over the years, they raised two children and in 1990 found a 22.5-acre parcel on Old Stage Road with a sweeping 360-degree view of Butte College and the surrounding foothills.

Building their dream home was a labor of love.

Will drilled 95 holes through lava cap, under the watchful eye of a close contractor friend, to anchor the foundation. Over 18 months, the couple constructed a 3,625-square-foot, two-story house, moving their family into it in August 1991. For nearly three decades, it became the center of family life.

Three generations lived under its roof, and the home became the heartbeat of their family. Holidays, celebrations, and milestones unfolded there, with 12 grandchildren filling the space with laughter. “It was the rock,” Karen says.

That rock crumbled on November 8, 2018. While vacationing in Hawaii, they watched news footage of the Camp Fire consuming their home and those of their friends and family.

“We wanted to keep the family heritage, but we honestly weren’t sure where to start,” Karen remembers. “It was all such a massive shock. We stayed in Hawaii until December 5, as we had nowhere to go. We didn’t want to emotionally and psychologically move into someone’s back bedroom without an exit strategy.”

Eventually, they secured temporary housing at Gold Country Casino, which opened its doors to firefighters during big fires.

Once the immediate crisis passed, Karen began thinking about what rebuilding could look like. While disconnecting from the tragedy on a cruise to Tahiti with Will, she brought along a book that would shape their next steps—Build Your Dream Home, written by an architect who emphasized the importance of a good architect asking clients what they liked and wanted most. Inspired, she began sketching floor plans that built on nearly 30 years of living in their original home.

Her search for the right architect led her to Rouben Mohiuddin, a Butte County resident and professor of Interior Architecture at Chico State, whose Chico-based design practice, Design SI, had been involved in several post–Camp Fire rebuilding efforts. “He asked what I liked about the house that burned,” Karen recalls. “I thought, I’m in the right place. He listened so well, and he cared. He allowed me to be me. Everything felt right, so we decided to move forward with him, and we’re so glad we did. I felt like I finally found someone I could trust.” For Rouben, that first conversation echoed many he’d had in the wake of the fire — where design was as much about restoring a sense of belonging as it was about rebuilding walls.

Rouben remembers their first conversations vividly. “I remember Karen saying, ‘If I don’t rebuild this house, I’ll feel defeated.’ For me, it became more than just designing another home. It became about preserving a family’s heritage and giving them a piece of their old lives back.” He worked closely with them to better understand all of their needs and, alongside his team, designed a home that was nothing short of perfect for them.

Rather than recreating the two-story layout, the Bishops opted for a single-story home with better accessibility and a separate suite for future caretakers. They received clearance to build in August 2019, just months before COVID-19 slowed the project with supply chain issues, rising costs, and labor shortages.

“We bought a fifth wheel and lived on the property throughout its build-out,” Karen says. “We even participated in building it again, like we did in 1990. Rouben didn’t push us—he just offered advice. I don’t think most other architects would have 37

let me be as involved as I was. I really appreciated that.”

For Rouben, collaboration was essential. “What’s important for us is the relationship,” he explains. “It’s a working process rooted in collaboration. We focus on understanding a family’s history and how they live day to day, then design a space that honors that past while supporting the future. Especially here in Butte County, every rebuild carries a piece of the community’s story, so the details matter.”

After years of patience, the Bishops’ new home was completed in 2025. For Will, it marked the end of a long chapter of loss and the beginning of a new one filled with hope. “The home we built in 1990 and 1991 was our dream home, so it was a nightmare when it burned,” he says. “Now, it’s been slowly turning into another dream over the past five years. It’s even better than the original because we didn’t have a pool before.”

In rebuilding, our job isn’t only to create walls and roofs; it’s to honor the memories those walls once held while designing for the life still to come.

-Rouben Mohiuddin

”

”

Memories from the old house are woven into the new one. The teal carpet from their original home now lines the theater room.

Will’s old office has been reimagined as a quiet space for time with friends. Their friend Jack rescued three massive giraffe sculptures from the fire, and Rouben designed a dedicated place for them as a centerpiece in the home.

“The kids are grown now, but we thought about how we can make it fun for them,” Karen says. “The huge infinity pool was part of that. We built the new house around memories, and Rouben understood that need the entire way.”

Today, as they welcome their third great-grandchild into the family, the Bishops see the new house not only as a home but as a promise that their family’s story will continue to be written in Butte County for generations to come. For Rouben, seeing them settled into a space that blends decades of memories with a design ready for the next chapter is a reminder of why he chose to make Butte County his home and why, for him, each project here is about building more than a house; it’s about contributing to the living history of the place he now calls his own.

If you’re ready to create your own dream space, you can reach Rouben and his team at Design SI by calling (530) 965-5731 or by visiting www.DesignSi.net. Scan the QR code to the right to watch the Bishops' video with DesignSI. 38

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OROVILLE DAM 1960-1980 Between 1960 and 1980, Butte County underwent profound changes, much of which revolved around the construction of the Oroville Dam and the community’s adjustments to postwar growth and modernization. The Oroville Dam, one of the most ambitious infrastructure projects in state history, became both a symbol of progress and a catalyst for reshaping the county’s economy, identity, and landscape.

Construction of the Oroville Dam began in 1961 as part of the California State Water Project, designed to capture and deliver water to the booming cities and agricultural lands of the Golden State. When completed in 1968, it stood 770 feet high, the tallest in the United States. Its creation required thousands of workers, bringing an influx of laborers, engineers, and their families to Butte County. Oroville saw a surge of new residents, creating demand for schools, housing, and community services. Downtown buzzed with activity as restaurants, shops, and housing expanded to serve the swelling population.

The project’s scale was enormous. The Feather River was diverted to allow the foundation to be laid, and concrete pours continued day and night. The dam’s system included a powerplant and spillway, ensuring not only water storage but also flood control and hydroelectric power. For Butte County, this meant protection from floods that had plagued the region for over a century. Farmers gained new security, and agriculture flourished with improved irrigation.

As construction jobs faded, Butte County worked to balance growth with sustainability. Chico, the county’s largest city, expanded as California State University, Chico attracted new students, faculty, and businesses. The dam’s hydroelectric plant provided a steady revenue stream to the state and contributed to modernizing the local energy grid. Environmental awareness grew during the 1970s, with debates over fish migration, water quality, and the impacts of damming rivers. Fishing communities pushed for mitigation efforts such as hatcheries to sustain salmon and steelhead populations.

By 1980, the Oroville Dam stood as both a triumph of engineering and a reminder of the trade-offs of large-scale development. It had transformed Butte County, securing its place in California’s water system, fueling economic growth, and establishing Lake Oroville as a recreational centerpiece. Yet, it also raised new questions about environmental stewardship, growth management, and the balance between progress and preservation.

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PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

Butte County residents were deeply aware that the dam was reshaping their environment. Thousands of acres of land, including old mining sites, ranches, and Native American lands, were inundated to create Lake Oroville. This lake quickly became a recreational haven. By the 1970s, tourism joined agriculture and government work as pillars of the county economy. Houseboats, fishing, camping, and water sports attracted visitors from across California, giving Oroville a new identity. Marinas, campgrounds, and service industries sprang up, providing jobs and diversifying the economy.

Missile Might Now in Chico!

1963

Chico’s missile silos are declared operational, adding the city to America’s Cold War defenses. Buried deep underground, they hold enormous power designed to deter nuclear attack. Officials insist the sites strengthen security, while some residents remain uneasy about their presence. Others view the silos as a symbol of national duty and technological progress.

Historic Temple Shines Once More 1968

The Oroville Chinese Temple, built in 1863, has been restored and reopened. Preserving artifacts and shrines, the project honors the region’s Chinese pioneers and their enduring legacy. Officials praise the site as a rare cultural treasure, while citizens celebrate its revival as an important part of Oroville’s history.

Chico State Earns University Status 1972

Ronald Reagan signs legislation elevating Chico State College to California State University, Chico. The change recognizes the school’s steady growth and rising academic reputation. Students and faculty celebrate, confident the new title will expand opportunities, research, and prestige for the North State’s leading institution.

Butte College Finds Its Home!

1974

Butte College opens its permanent campus in the foothills, centered between Chico, Paradise, and Oroville. Featuring modern classrooms, labs, and vocational centers, the new site secures the school’s future. Officials hail the milestone as a vital step for regional education and opportunity.

Bidwell Park Grows by Thousands of Acres 1975

Chico expands Bidwell Park by thousands of acres, ensuring its place among the nation’s largest municipal parks. The addition preserves forests, creeks, and trails. Residents and leaders cheer the move, calling it a victory for conservation and recreation.

Paradise Becomes an Incorporated Town 1979

Residents of Paradise vote to incorporate, establishing their town government and cementing their place in California's history. This milestone marks a turning point for the foothill community, giving locals greater control over development, services, future planning, and their story altogether. Excitement and pride ripples through the community as Paradise takes its place as an official California town.

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Theatre on the Ridge

Sponsored in part by Burnt Barn Distillery Theatre on the Ridge, a beloved community treasure in Paradise, CA, is proudly celebrating its 50th anniversary. Born from a children's program offered by Paradise Parks and Recreation, the theatre blossomed in 1975 when local adults yearned for a stage of their own. Judy Clemens joined in 1977, helping shape the heart and soul of the group. The first show took place on the Paradise Recreation Center stage, with musicals later staged in the high school gym. In 1979, thanks to Bill and Sue Galloway, the group transformed an old wood and silk screening shop into what is now The Playhouse. Run entirely by volunteers, Theatre on the Ridge is fueled by love and community spirit. After surviving the Camp Fire, the theatre reopened with Radioland’s Return to Paradise —a healing, sold-out production opening on Valentine’s Day. To celebrate 50 years, they’ll present a fan-favorite from each decade. Too Many Cooks runs Sept. 11–28, and 1940s Radio Hour from Nov. 6–23. Visit www.totr.org to learn more and show your support.

TheatreOnTheRidge TheatreOnTheRidge www.totr.org

3735 Neal Rd, Paradise (530) 877-5760

Orient & Flume Orient & Flume has been a powerhouse in the world of art glass since 1972. Founded by David Hopper and Douglas Boyd, the business began in a carriage house between Orient and Flume streets in Chico. Their first hire, Bruce Sillars, now co-owns the company with Ronda Davis on Park Avenue. Over the years, their work has evolved into richly detailed nature-inspired pieces.

Using a technique they developed in-house, the team creates floral, aquatic, and iridescent designs—delicate petals, butterflies, and ocean motifs rendered in glowing, clear glass. Their handmade creations have been highly sought after in the United States and even gained international acclaim with collectors in Japan and throughout Europe. Today, one or two artisans work at a time, crafting each piece by hand right here in Chico. Their giant gallery sale takes place the first week of October and is a must-visit for any collector. Visit their gallery at 2161 Park Avenue from 10am-5pm Monday through Saturday and prepare to be awed by their creations.

Orient & Flume www.orientandflume.com

2161 Park Ave, Chico | (530) 893-0373 Mon-Sat 10am-5pm

Payless Building Supply Founded in 1973 by Frank Solinsky, Payless Building Supply set out to be Chico’s lowest-priced, highest-value building materials supplier. With deep roots in the timber industry and unmatched vendor connections, Frank used his insider knowledge to stock hard-to-find products and deals that others couldn’t. While the store welcomes all customers, it quickly became a contractor favorite for its wide selection and expert knowledge, with a commitment to customer service excellence. With four locations—including a yard in Chico and another in Oroville opening this fall—each site serves a distinct community. Payless Building Supply remains a family and employee-owned lumber yard that prides itself on safety, honest prices, knowledge, and experience, with several staff members who have been there for 20-30+ years. From its quality fencing line and direct mill relationships to sourcing rare lumber, if it exists, Payless can find it—from economy grade to premium. If you’re looking for the best deals on lumber or building materials with unmatched knowledge, look no further than Payless Building Supply.

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PaylessBuildingSupply | www.paylessbuildingsupply.com 2600 Notre Dame Blvd, Chico | (530) 895-3228 Mon-Fri 6:30am-5pm, Sat 7am-3pm

to

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CINDY COSBY DRE #01925817

Where there’s a Willman there’s a way!

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©2025 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo, and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. DMCA Source: ©2025 Realogy Brands. The accuracy of all data, including measurements, is not warranted or guaranteed. This information is provided exclusively for the use of consumers, for their consideration, purchase, or lease of real estate. It may not be used for any other purpose and is not to be redistributed. Residential properties advertised herein are subject to availability, fees, and terms at each location. Prices subject to change without notice. Real estate services are offered in multiple U.S. locations. Home sales volume reflects 2025 transaction levels. Written, graphic, or text materials are the sole property of their respective owners. The REALTOR® brand is owned by Realtor Group Limited Company (Realty Group), a leading global real estate financial organization. From November 1–December 31, 2025. 43

have to earn every shred of credibility.”

By age 34, he had grown the company to 30 agents spread between Yuba City and Marysville, earning the title of the top firm in the Yuba-Sutter area. But he knew growth meant casting a wider net.

His first expansion outside the region came with the purchase of a Roseville brokerage—a move that sparked decades of calculated acquisitions. Since then, The Select Group, which includes Century 21 Select Real Estate, Coldwell Banker Select, and several affiliated companies, has grown to over 80 offices across eight western states. Today, more than 2,000 agents and employees serve clients from Northern and Central California to the Rocky Mountains and the Pacific Northwest.

Celebrating 45 Years of the american dream In 1980, a 24-year-old named Dan Jacuzzi took a leap of faith. Armed with ambition, a fierce work ethic, and the experience of having already run small businesses since childhood, he purchased a modest nine-agent real estate office in Yuba City, California. At the time, few could have imagined that this young broker—then the youngest in Century 21—would go on to build one of the most respected real estate organizations in the western United States. Forty-five years later, Century 21 Select Real Estate stands as a testament to Jacuzzi’s drive, innovation, and belief in the American dream.

Jacuzzi’s business instincts were evident from the start. At 10 years old, he was running paper routes, growing 44

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vegetables, and selling them from a wagon around his neighborhood. By high school, he was operating a janitorial business on nights and weekends, employing friends. His father, a real estate broker who had also owned an air charter service and a bicycle shop, introduced him to real estate at 19. “I turned out loving the business, and my father didn’t,” Jacuzzi recalls. That passion led him to acquire the family franchise in 1980—just five years after his father purchased it from Century 21, one of the earliest franchises in the region.

Those first years weren’t easy. “People give you no credibility for age or wisdom,” Jacuzzi says. “You just have to be extra good at what you do. You

For Jacuzzi, success has always meant more than closing deals—it’s about helping people achieve stability and security through homeownership. “I am a huge believer that the American dream is still to own your own home,” he says.

“For an awful lot of people, the difference between a really nice retirement and a strained retirement is whether you have a paid house.” This mission has inspired a series of unique programs designed to support clients in all circumstances, including the Refresh and Refurbish Program, which loans funds to help clients make improvements before listing a home, boosting its market value. The Guaranteed Sale Program assists those who need to sell one home quickly to buy another, while the Foreclosure Rescue program has already helped homeowners recover over $2 million in equity that would have been lost at auction. “Don’t lose your house at a foreclosure sale where all your equity gets wiped out,” Jacuzzi advises. “If we can get you out of foreclosure, we can help you realize the full value.”

From the beginning, Jacuzzi envisioned a company that could handle all aspects of a client’s real estate needs. Today, The Select Group includes Century 21 and Coldwell Banker offices for residential and commercial sales, Select Property Management for long-term and vacation rentals, including Lake Tahoe properties, Stanford Mortgage for in-house lending solutions, Inter-County Title for title and escrow services, and Olympia Mortgage

and Investment for private money lending and commercial real estate financing. This dual-branded, multi-service approach allows clients to work with a single trusted organization for buying, selling, financing, and managing property.

The Select Group’s growth reflects a steady timeline of expansion and diversification. The 1980s saw the launch of Select Property Management and the Select School of Real Estate, while the 1990s brought the acquisition of Stanford Mortgage. Another key milestone came when Chico’s Century 21 Jeffries Lydon merged with the Select brand. Jacuzzi already knew local broker Kelly Lydon from industry circles, and when the opportunity arose, the two joined forces. “It was a great opportunity for Kelly and myself,” Jacuzzi says. The merger not only created the number one real estate firm in town but also strengthened Select’s presence in Butte County, with offices now in Chico, Paradise, Oroville, Corning, Orland, and Gridley.

The 2000s marked entry into the Nevada and Lake Tahoe markets under the Coldwell Banker banner and the establishment of Tahoe Sierra Rental Company. In the 2010s, mergers across California—including Davis’s Coldwell Banker Doug Arnold—strengthened the brand’s reach. From 2020 to 2025, the company experienced rapid expansion into Colorado, New Mexico, Wyoming, Idaho, Montana, Washington, and California’s Wine Country, along with the unification of multiple Century 21 and Coldwell Banker offices under the Select brand.

While The Select Group has expanded far beyond its Yuba City roots, Jacuzzi insists that culture has been the constant driver of success. “The most exciting thing for us today is helping agents develop and grow great careers,” he says. The organization’s 45 branch leaders—many of whom manage multiple offices—focus on mentoring agents and fostering professional development. That leadership mindset mirrors Jacuzzi’s own experience starting young in a competitive field.

He expects his managers to lead with both professionalism and a client-first philosophy, maintaining the standards that have earned the company repeated recognition as one of the “Top 100” Real Estate Companies in the United States.

The question of “how much is enough?” doesn’t resonate with Jacuzzi. “I don’t know that word,” he says with a laugh.

His focus remains on growth—not for its own sake, but as a way to serve more clients, develop more agents, and create more opportunities in the communities they serve. At 45 years, Century 21 Select Real Estate is not just celebrating longevity.

It’s celebrating the thousands of families who’ve found homes, the careers launched and nurtured, the communities supported through programs like Foreclosure Rescue, and the agents and staff whose daily commitment fuels its reputation.

As the company edges toward its 50th anniversary, Jacuzzi’s approach remains as clear as it was in 1980: work harder than anyone else, treat clients like family, and never stop finding ways to improve the real estate experience. “The American dream is still alive,” he says. “And we’re here to help people achieve it—one home at a time.”

45

328 Broadway Downtown Chico

Then

@5thstreetclothingco 5thstreetclothingco.com

Now

NEWEST LOCATION 2004 - present

Joy Lyn's Candies Since 1969, Joy Lyn’s Candies has been a sweet part of Paradise’s story. Don and Joan Memmer began crafting chocolates on their patio, naming the business after their daughters’ middle names. Over the decades, each set of owners upheld the tradition of small-batch, handmade confections that locals love.

In 2000, Pam and Bill Hartley took the reins, adding signature favorites like truffles, caramel apples, and chocolate-dipped strawberries while preserving the recipes and craftsmanship that made Joy Lyn’s famous.

Now retired, they remain involved as their son, Glenn, owner and chief candy maker, and granddaughter, Haley, continue the legacy.

When the 2018 Camp Fire destroyed their shop, the Hartleys rebuilt bigger and better, reopening in 2020 in a bright, central location near the Gold Nugget Museum. With the same dedication to quality, care, and community connection, Joy Lyn’s remains a cherished destination, proof that in Paradise, even after hardship, something sweet can always rise again.

JoyLynsCandies www.joylynscandies.com 220 Pearson Rd, Paradise (530) 872-9167 Wed-Sat 10am-5pm 46

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ORIGINAL LOCATION corner of 5th & Salem 1978

A Culture of Clean Water and Customer Care

WRITTEN BY SHELLY BRANDON

“Hey, Culligan Man.” That’s the familiar phrase that started it all. If you had water problems, your neighborhood Culligan technician was there to fix them. Today, 90 years later, the idea behind that slogan still rings true. Culligan Water is a company that stands behind its products and always puts customer care first.

agrees, saying, “We have built a culture that is second to none.” What’s different about their company is that the idea of caring and helping others is truly woven into every aspect of the business. The owners foster a work environment that encourages consideration of others, and it continues to trickle from the top down.

All across the United States, each Culligan franchise develops its own motto, but it all comes down to that same basic premise. Here in Chico, the team has centered on the idea of “It’s every family every day.” Clay Farrell shares, “It’s not every ticket, it’s not every invoice, it’s not every phone call. It’s all about the people we serve.”

The employees are seen and heard— mentally, physically, and emotionally, and they in turn pass that on to the customers.

Clay shares that it’s not just about putting salt into a barrel for the softener. While the company is about delivering the best water possible to every client, it’s also about providing the best experience possible. He explains that their route driver told them, “I take a towel with me on every call because I want to make sure the barrel is wiped down and the softener head is cleaned for the customer because I know that’s how I’d want it.”

Clay Farrell and William Bocast took over Culligan of Chico in 2021, intending to continue Culligan’s service tradition while creating a workplace that they, as well as their employees, looked forward to working in. William says, “We felt like we could make an impact here.” Clay

Throughout Culligan of Chico’s existence, they’ve established time-tested

relationships within Butte County. Over the past five decades, they’ve helped generations of community members get safe, high-quality water along with unparalleled customer care. In a largely disposable world where things like phones and TVs aren’t usually repaired, Culligan remains steadfast in its dedication to servicing and maintaining their clients’ equipment.

The longevity of this company is a testament to its long-standing tradition of taking care of its employees and its customers. Clay explains, “We’ve built a team here that is so for the company, so for the customer, and so for the community. It’s moved from just William and I to now all of our employees.” The future of the company is rooted in the fantastic team that they’ve built.

If you’d like to learn more about how Culligan can help you with your water, visit www.culliganofchico.com or call them at (530) 343-5100.

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From that moment forward, Sher knew she had chosen the right team. While she praised everyone involved, one person stood out. “Tyler was freaking amazing!” she said of HIWA’s project manager. “He kept our project on track, took care of communicating with all of our material vendors, scheduled all of HIWA’s contractors, and made the experience so easy on us.”

The kitchen transformation began with custom shaker-style cabinetry crafted and installed by HIWA’s in-house cabinet maker. Bold laminate wood floors and a striking tile backsplash were sourced from California Renovations, while beautiful white quartz countertops with dramatic black veining were installed to complete the fresh, modern look.

Stainless steel appliances from Ginno’s Appliances added the perfect finishing touch. Every element—from cabinet hardware to flooring—was seamlessly managed and installed by HIWA’s skilled team.

A Dream Home Realized: Sher Hanley’s Journey with HIWA Builders When Sher Hanley purchased her Chico home in 2005, she knew she had found a place that fit her needs perfectly. Built in 1980, the three-bedroom, two-bath house checked all the boxes she wanted after selling her home in Orland. Still, time had left its mark. The home’s layout and finishes reflected the style of its era, and despite Sher’s best efforts with paint and minor updates, the signs of age could only be concealed for so long.

The kitchen and family room, in particular, were the most telling. “The cabinets were painted 10 years prior, and the counters were the original Corian,” Sher recalled. “There wasn’t much else I could do without bringing it all down and starting over.” After getting remarried, she decided it was the right moment to refresh the heart of her home. “I needed some help visualizing what could happen in the kitchen because of the limited space we had.”

Determined to find the right partner for the project, Sher went online and began 48

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researching. She wasn’t just looking for a contractor—she wanted a team that could take her vision from concept to completion without her having to juggle multiple companies. “I needed someone who could handle the whole process,” she said. “HIWA Builders was the only one that seemed able to do everything from start to finish.”

She made the call and scheduled an appointment. What happened next left an impression she’ll never forget. “Seven guys converged on the house to discuss everything,” Sher laughed. “Each one had a specialty in one area of my project.

They helped me understand what was realistic and what wasn’t. I wanted an island, but they measured it and showed me how it would cause issues in the space. They gave us options and helped us decide what was right for us. Once the layout was decided, they had us pick our paint color, flooring, countertops, cabinets, and all the details. They helped us through that process, too.”

“The first thing that hit us at each place was what we went with,” Sher said.

“There were no second thoughts about how it made us feel. I could go pick something out, and they’d call Tyler and give a time and date when the materials would be in. Then, he would make sure everything was received and installed on time. It couldn’t have been easier.”

The family room received just as dramatic a makeover. HIWA’s crew removed the old wood-burning fireplace and builtin bookcase, completely gutting the space. In their place, they installed a stunning fireplace insert with a gas log apparatus and tiled the entire wall for a contemporary, elegant finish. Knowing Sher’s love for books, the team’s cabinet maker designed and built custom bookcases on each side of the fireplace, complete with ample storage underneath.

During the remodel, HIWA discovered an issue with a pair of west-facing windows that had been improperly installed years ago. The windows had been leaking without Sher’s knowledge. HIWA replaced them with new, properly installed windows, solving the problem before it became a serious and costly issue. “I’m so glad we went with this when we did

and took care of it before it became a major problem,” Sher said. “It was yet another benefit of this remodel.”

As the work wrapped up, Sher found herself pausing often just to take it all in. “Sometimes I just stop and look at it all and feel so blessed that I was able to do it,” she said. “Your home is your everything. It’s where you decompress, and it’s so important for it to be exactly what makes you happy. I couldn’t be happier with how it looks now.”

But the project didn’t end there. Thrilled with the results, Sher asked HIWA to take on a full exterior refresh. The team gave the home a fresh, modern color palette with a new paint job, realigned the brickwork outside, installed updated lighting, replaced the mailbox, and even poured a brand-new driveway.

The result was a home that looked—and felt—completely revitalized inside and out.

“We just loved everything about working with HIWA,” Sher said.

“We’re going to have them redo our bedroom in September, and we can’t wait to get started. You hear so many horror stories about renovations and horrible contractors. I count my blessings that I found these guys and that they’re now on my speed dial. I’d call them just to come over and replace a lightbulb if I could. I love working with them that much, and I’m more than glad to recommend them to anyone looking to remodel any part of their home.”

Looking back, Sher sees her decision to work with HIWA Builders as one of the best she’s ever made for her home and her happiness. “They didn’t just remodel my house,” she reflected. “They made my home a place I truly love spending time in. And that’s priceless.”

For Sher, the once-dated kitchen and family room are now vibrant, welcoming spaces. The exterior is refreshed, the windows are secure, and the home’s personality shines through in every detail. She’s confident that her upcoming bedroom remodel will be just as rewarding, knowing that HIWA’s commitment to craftsmanship, organization, and customer care will carry through every step of the process.

With a home that now reflects her style, functionality, and comfort, Sher feels grateful for the seamless experience HIWA Builders provided. It’s not just the skill of their craftsmanship or the beauty of the finishes—it’s the way they handled every part of the process, from planning and selection to installation and problem-solving, all while keeping her informed and stressfree.

If you’re considering transforming your own home, Sher’s story is a testament to the value of choosing a team that listens, guides, and delivers. As she would tell you herself, the peace of mind and joy of seeing your vision come to life are worth every step.

To learn more about HIWA Builders or to schedule your own consultation, visit them online at www.hiwabuilders.com or call (530) 924-4070.

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CHICO STATE CENTENNIAL 1987

Chico State’s centennial in 1987 invited the community to look back to 1887, when General John Bidwell secured the northern branch of California’s State Normal School for Chico by donating his eightacre cherry orchard along Big Chico Creek. Construction began soon after; the campus opened in 1889 with 90 students and five faculty, and the first teachers graduated in 1891. The Bidwells’ philanthropy continued when Annie Bidwell later added acreage and support—cementing the school’s place at the city’s heart.

In its first decades, the institution was led by figures who shaped its identity as a teacher-training powerhouse. Edward T. Pierce, appointed the first principal in 1889, set a tone of professional rigor and civic purpose. He was followed by leaders such as Carleton M. Ritter and, most memorably, Charles C. Van Liew, whose tenure straddled the Normal School era and helped the campus mature academically and physically. Founders’ and Charter Day traditions—honoring John and Annie Bidwell and the school’s early trustees and faculty—grew from this era of aspiration and gratitude.

As California grew, so did Chico State. In 1921 it became Chico State Teachers College; in 1935—Chico State College; and in 1972, the campus adopted its modern name, California State University, Chico. Each change reflected an expanding mission: from training teachers to offering broad liberal arts and professional programs, and eventually organizing those programs into colleges. By the early 1980s, the campus had also been designated an arboretum, acknowledging its shaded core and creekside setting.

By the time the centennial arrived in 1987, Chico State was celebrating a full century of change and continuity: a mission rooted in public service and teaching excellence, a downtown campus woven into the daily life of Chico, and traditions both cherished and evolving. That same period also saw the end of the raucous campus-sponsored version of Pioneer Days—subsequently reimagined as the community’s Rancho Chico Days—signaling a university mindful of its civic role and ready for its second century.

The centennial even left a musical mark: the Harlen Adams Theatre’s “Centennial Organ,” installed to commemorate 100 years of the institution’s life.

From Bidwell’s cherry orchard to a comprehensive university serving the North State and beyond, Chico State’s first hundred years trace California’s own transformation—and the enduring promise of a college built to serve its community.

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PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

The modern university took shape in the 1970s under President Stanford Cazier, who guided the transition to CSU status on June 1, 1972, oversaw significant building and renovation, and steered the campus through budget headwinds and spirited student activism. His successors would inherit a growing, increasingly complex regional university. In the 1980s, President Robin Wilson emphasized academic excellence and technology amid statewide fiscal strains, while also confronting campus-community flashpoints tied to student life. These years brought programmatic expansions, new facilities, and the maturing of student services such as the Educational Opportunity Program—evidence of Chico State’s widening commitment to access and student success.

Sierra Nevada Brewing Taps First Beers 1980

Ken Grossman and Paul Camusi establish Sierra Nevada Brewing Company in Chico.

Brewing small batches of Pale Ale with bold hops, they spark a movement that will redefine American beer. Their innovation attracts enthusiasts, placing Chico on the craft beer map.

Cyclists Take to Wildflower Ride 1980

Hundreds of cyclists join the first Wildflower Ride, pedaling across Butte County’s spring landscapes. The event highlights Chico’s country roads, wildflower blooms, and community spirit. Quickly embraced, it grows into an annual tradition blending fitness, fun, and natural beauty.

Downtown Renewal Plans Take Shape 1980s

Merchants and city officials launch revitalization efforts to breathe new life into Downtown Chico. Preservation projects, cultural events, and beautification campaigns attract shoppers and visitors, transforming the district into a vibrant community hub once more.

Gold Nugget Museum Opens Doors 1981

Paradise celebrates the opening of the Gold Nugget Museum. Dedicated to the Gold Rush and pioneer life, it preserves artifacts, documents, and the famed Dogtown Nugget. The museum becomes a vital link to local history.

Chico Honored as Tree City USA 1984

The National Arbor Day Foundation designates Chico as Tree City USA. The honor recognizes the city’s dedication to urban forestry, with residents proud of tree-lined streets, oaks, and a lasting legacy of conservation.

Butte County Gets A New Meteorologist 1987

Anthony Watts takes over as local television meteorologist prompting Butte County residents to ask, "Hey, how did I know these raindrops were rain before Anthony showed up?"

Playboy Crowns Chico Party Capital 1987

Playboy magazine names Chico State the nation’s top party school. The ranking delights students and draws revelers, while administrators bristle. Chico’s spirited reputation spreads nationwide, cementing its image as both festive and notorious.

Chico Mall Opens to Shoppers 1988

The Chico Mall opens with major retailers, dining, and modern amenities. Offering families a new regional shopping destination, the climate-controlled mall quickly becomes a centerpiece for commerce, gatherings, and seasonal celebrations in Butte County.

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She often points out that renting can be just as costly as a mortgage, if not more so, while ownership builds equity and provides stability.

Even in a down market, she advises, real estate remains a reliable investment. Homeowners can rent their property while waiting for values to rise, preserving both security and opportunity.

Effie Khaki

Celebrating 36 Years of excellence in Chico real estate For more than three decades, Effie Khaki has been a dedicated and full-time presence in Chico’s real estate market, building a career defined by expertise, loyalty, and genuine care for her clients.

Working long hours—often 60 to 70 per week—she has seen the industry from every angle, and her calm, steady perspective helps clients navigate one of life’s biggest financial decisions with confidence.

Effie’s approach is shaped by a deep understanding that real estate is cyclical.

Interest rates rise and fall, prices fluctuate, inventory tightens and loosens. For her, none of it is new. “I was selling homes when interest rates were in the double digits,” she reflects. “By comparison, today’s numbers are much easier to work with. What matters most is helping buyers understand their options and long-term value.”

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Loyalty has also been central to her professional life. Since the beginning of her career, she has worked with Century 21 Select in Chico—the region’s largest real estate office with 77 agents. Open seven days a week, the office ensures clients always have someone to turn to, offering benefits like free notary services to simplify the process.

One of Effie’s favorite traditions is the annual client appreciation party, a lively event that reunites families and friends from across the years. It’s a celebration not only of business milestones but of the enduring community bonds created through trust and service.

For Effie Khaki, real estate has never been just about buying and selling houses. It’s about people—helping them secure homes, build wealth, and create lasting memories.

Her decades of experience, coupled with her unwavering dedication, make her a trusted name in Chico real estate. Whether you’re a first-time buyer, a growing family, or someone looking to invest for the future, Effie brings the insight, stability, and care that turn dreams into reality.

If you're looking to buy or sell a home in Chico, look no further than Effie Khaki. You can reach her by phone at (530) 514-3334.

CA-DRE License #01024181 Broker License #01912741

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That blend of practical knowledge and reassuring guidance has built Effie a client base that spans generations.

Families who first bought with her decades ago now trust her to help their children and grandchildren. Over the years, many of those clients have become personal friends, celebrating many of life's biggest events with her.

For Effie, those relationships are the most rewarding part of the business.

I’ll admit, I used to roll my eyes at the idea of needing a real estate agent— until I met Effie Khaki. She completely changed my perspective and made buying my dream home an experience I’ll never forget. Don’t let her petite frame fool you—she’s a stone-cold killer in the real estate game, with a heart of gold and a fierce dedication that left me in awe.

Effie was with me every step of the way, and I mean every step. She was always just a call away, answering my endless questions with patience and clarity, no matter how small they seemed. Her knowledge of our area?

Unmatched. She’s not just an expert— she’s the expert, knowing every nook and cranny of the market like the back of her hand. Thanks to her savvy negotiating, she saved me a fortune.

As someone who’s built a successful business and worked with countless professionals, I can say without hesitation that Effie is in a league of her own. Her integrity, work ethic, and sheer skill put her in the top 0.1% of anyone I’ve ever worked with. She didn’t just help me buy a house—she made me feel like I was her only client, pouring her heart into every detail. I can’t recommend her highly enough, and I wouldn’t dream of working with anyone else. Effie Khaki, you’re a rockstar, and I’m so grateful for you!

-J. Isaac Barthelow, MD Ophthalmologist Owner, North Valley Eye Care

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Concours Elite

For more than four decades, Concours Elite has been synonymous with excellence in collision repair in Chico. Founded April 1, 1982, by Bob Fitzgerald, the shop's guiding motto—Quality with a personal Touch—has shaped every repair, every customer interaction, and every community contribution.

Bob’s journey to becoming Chico’s premier body shop owner began long before Concours Elite opened its doors. The son of a U.S. Air Force Colonel, Bob learned the values of hard work, responsibility, and selflessness early on in life. His passion for craftsmanship emerged in his teenage years, first in shaping surfboards in Hawaii, then in learning the mechanics and aesthetics of automotive repair. By the time he arrived in Chico in 1978, Bob was already an award-winning restorer of rare exotic cars, with accolades from Pebble Beach to the Rolls Royce Nationals.

When he launched Concours Elite, Bob was determined to bring the same precision and artistry to every job, whether working on a classic showpiece or a family sedan. From day one, the business handled every stage of the repair process in-house, with Bob’s wife Linda managing operations and finances. Over the years, Concours Elite has grown into a trusted name, repairing more than 1,400 vehicles annually while employing a loyal, longstanding team.

Beyond the shop, Bob has made philanthropy a cornerstone of his life, having car show fundraisers, supporting VFW post 1555, The Boys and Girls Club, First Responders, Toys for Tots, and countless other causes. His belief in service mirrors the lessons his father taught him: To treat everyone with respect and to always carry your commitments.

Today, as Concours Elite celebrates its 43rd Anniversary at its ConcoursEliteCollisionCenter ConcoursElite_CollisionCenter www.concourselite.com

long-time location on Esplanade, Bob credits his success to his wife, his daughter Jennifer, his dedicated staff, and the community that has supported them. “It’s about doing the right thing for people,” he says. “That’s what's kept us here all these years.”

Concours Elite remains not just a repair shop, but a Chico institution—proving that skill, integrity, and heart can keep a business running strong for a lifetime.

2267 Esplanade Suite D, Chico (530) 891-0234 Monday-Thursday 7am-5pm, Friday 8am-noon

Bird in Hand

BirdinHandChico BirdinHandChico www.birdinhand.com

320 Broadway St, Chico (530) 893-0545 10am-5pm 7 days a week!

Bird in Hand is celebrating 45 years in Chico, a milestone rooted in Bob and Barbara Malowney’s vision to create a store with “something for everyone.” Opening as a print shop in 1972, they launched the store in 1981, and quickly grew thanks to the help of many local supporters. “You get little bits of help along the way, and we couldn’t have done it without everyone,” Bob recalls.

Their daughter Christine joined in 1990, falling in love with the work and now runs the store as one of Northern California’s most experienced buyers. Over the years, Bird in Hand has become known for its specialty items, personal and knowledgeable service, and unique finds—not the mass-market fare of big-box stores. From housing the National YoYo Museum to curating products locals truly value, the Malowneys have built a store generations cherish. “We’re happy with what we built,” Bob says.

“We still get a kick out of going in, and it means the world to us that our customers do too.”

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FROM PIONEER DAYS TO PARTY TOWN 1990s

Yet, by the late 1980s, that harmony began to unravel. Pioneer Days had evolved beyond a parade into a week of revelry marked by large crowds and excessive drinking. National headlines painted Chico less as a wholesome college town and more as a hub of chaotic student partying. The breaking point came in 1987, when riots and property damage forced university officials to put an end to the event.

With Pioneer Days dissolved, a piece of Chico’s civic identity vanished overnight.

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student life—rarely fade quietly. Deprived of Pioneer Days, students shifted their energy to other points on the calendar, and Chico’s party culture adapted. Labor Day, once a modest long weekend, became the unofficial kickoff to the semester, with house parties spilling into streets as students settled back into town. Halloween, with its costumes and midnight mayhem, took on new intensity as thousands descended on downtown Chico, eager to claim the holiday as their own. And St. Patrick’s Day, fueled by its natural tie to revelry, grew into one of the city’s most raucous annual spectacles, marked by daylong celebrations that drew revelers from far beyond campus.

The rise of these holidays as alternatives for Pioneer Days revealed both the resilience and the volatility of student culture. Without the structure of a community-sponsored festival, the gatherings became less about tradition and more about sheer exuberance. Local law enforcement and city leaders faced new challenges—balancing safety and order while recognizing Chico’s festive spirit was part of its character.

In the decades since, the city and university have worked to reframe the narrative. Events like Bidwell Park celebrations, family-friendly parades, and university-sponsored alternatives have sought to channel student energy into more constructive outlets. Yet the echoes of Pioneer Days remain. The pageantry may be gone, but the spirit of communal celebration—sometimes raucous, sometimes nostalgic—still defines Chico’s identity.

In many ways, the end of Pioneer Days didn’t erase Chico’s tradition of gathering; it transformed it. Where once a parade of wagons and floats marched down Main Street, today waves of students in green, orange, or costumes fill the avenues, carrying forward a legacy of festivity in their own way. For better or worse, the end of Pioneer Days gave rise to a new era—one that ensures Chico will forever be known as a town that knows how to celebrate.

PHOTOS COURTESY MADISON BEAR GARDEN & MERIAM LIBRARY SPECIAL COLLECTIONS

For nearly eight decades, Chico’s Pioneer Days stood as a proud tradition, weaving together the city’s history, university spirit, and small-town charm. What began in 1915 as a parade honoring California pioneers grew into a weeklong festival blending pageantry, floats, and community pride. Generations of Chicoans lined the streets each spring to watch Chico State students and townsfolk march side by side, celebrating not just their heritage but also the shared bonds between campus and community.

Paradise Passes 25,000 Residents 1990

The Town of Paradise celebrates a milestone as its population surpasses 25,000. Once a quiet ridge community, Paradise has grown steadily with new homes, schools, and businesses. Town leaders mark the achievement as proof of Paradise’s enduring appeal, combining small-town charm with modern amenities.

Chico Hosts World Music Festival 1990

The first Chico World Music Festival fills downtown with vibrant sounds from around the globe. Local and international performers share stages, blending cultures through rhythm and song. Families, students, and visitors gather to celebrate diversity, setting the stage for an annual tradition of music, art, and community spirit.

Bidwell Park Turns 100 Years Old! 1992

Chico celebrates the centennial of Bidwell Park with parades, concerts, and events honoring Annie Bidwell’s gift to the city. The celebration highlights a century of recreation, conservation, and community in one of America’s largest municipal parks. Residents proudly reflect on the park’s legacy of natural beauty and civic pride.

Salmon Festival Splashes into Oroville October 8, 1994

The first Salmon Festival in Oroville celebrates the return of Chinook salmon to the Feather River. Visitors enjoy fish hatchery tours, food booths, cultural performances, and environmental exhibits. Organizers hope the annual event will raise awareness of conservation and bring families together to honor the river’s role in California’s heritage.

Durham Hosts 100th Birthday Bash!

September 20, 1997

The community of Durham celebrates its centennial with a parade, historical displays, and family festivities. Founded as a railroad and farming town, Durham has grown into a close-knit agricultural community. Residents gather to honor the past while looking forward to a promising future.

Butte College Powers Up with Solar 1999

Butte College launches a major solar power project, taking bold steps toward renewable energy. The campus begins installing solar arrays that will eventually make it one of the first colleges in the nation to generate most of its own electricity. Leaders hail the project as forward-thinking and environmentally responsible.

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Brad Jacobson Farmers Insurance

25 Jan Ct Ste 120, Chico (530) 891-7900 MonFri 8:30am-5:30pm

Brad Jacobson and his team at Farmers Insurance are celebrating 23 years of serving the community—a journey that began in an unexpected way. A pastor for five years, Brad says God “redeployed” him in 2002 as a missionary disguised as a Farmers agent.

Starting with zero policies, he built a thriving agency with over 4,000 policies and six dedicated staff members. Through challenges like the 2008 downturn and the devastating 2018 Camp Fire—when he processed a record 588 claims in one day while losing his own home—Brad has remained committed to his clients. Farmers’ swift action, paying full claims in just 10 days, minting many millionaires in Paradise without itemization, left a lasting impact. Brad’s philosophy is simple: they may not be the cheapest or most expensive, but they pay claims when it matters most. For him, the joy of self-employment, rewarding staff, and being a beacon of light and care on people’s worst days makes the mission worthwhile.

BradJacobsonFarmersInsuranceAgent https://agents.farmers.com/ca/chico/brad-jacobson/

Morning Thunder Morning Thunder Café has been a Chico favorite since opening in 1993, now celebrating its 32nd anniversary. Owner Dee Luna has been part of its story from the start, beginning as a server before purchasing the café in 2005. She’s kept the secret to success simple—nothing has changed. The menu remains true to its roots, with hearty scrambles and omelettes, along with popular specials like chicken fried pork chop and chicken fried steak. They even use meats from Chico Locker & Sausage and Chico State Meat Labs for some of their specials.

Morning Thunder thrives on its regulars, with locals as the café’s “bread and butter” when college crowds head home for the holidays.

The beloved Mug Club ensures each member’s cup is ready the moment they sit down. For Dee, the greatest reward is seeing generations of families return—couples who once had first dates here now bringing their grandchildren. “It’s morphed into more than a business,” Dee says. “It’s about being part of people’s lives. That’s the magic.”

MorningThunderCafe | MorningThunderCafeChico | MorningThunderCafe.com 352 Vallombrosa Ave, Chico | (530) 342-9717 | Mon-Fri 6:30am-2pm, Sat-Sun 7am-2pm 56

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CELEBRATING A CENTURY OF PANTHER PRIDE 2002

In 2002, Chico High School celebrated its 100th anniversary, a milestone that reflected not only the endurance of an institution but also the story of a community that has always valued education. From its modest beginnings in the early 20th century to its role as a central hub for Chico youth, the school’s first century traced the growth of the city itself.

Through the decades, Chico High was shaped by prominent educators and community leaders. Among them was John Bidwell, Chico’s founder and one of the county’s earliest champions of education, whose advocacy for learning helped pave the way for institutions like Chico High. Later, visionary principals and teachers carried that spirit forward, 58

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The school’s history closely mirrored the nation’s. During World War I, Chico High students joined in local efforts to support soldiers overseas, sewing, fundraising, and writing letters. The Great Depression of the 1930s tested Chico families, yet the high school remained a source of stability and hope, hosting community gatherings and continuing to graduate students determined to build better futures. World War II brought its own era of sacrifice; students collected scrap metal, sold war bonds, and many young alumni enlisted to serve.

By the 1950s and 1960s, Chico High stood at the center of a booming postwar Chico. Enrollment swelled, athletic programs gained recognition, and the arts flourished. The Red and Gold became synonymous with school pride, whether on the football field, in academic competitions, or in the drama hall. The campus underwent renovations and expansions, ensuring that new generations had modern classrooms and resources.

The turbulence of the 1970s and 1980s brought cultural change, but Chico High

continued to anchor the community. It nurtured future leaders, athletes, artists, and professionals. Alumni returned as parents, teachers, and business owners, strengthening ties between the school and the city. The 1990s saw further modernization, including updated facilities and technology, as Chico High prepared students for the challenges of a rapidly changing world.

The centennial in 2002 was more than a birthday celebration—it was a reunion of past and present. Alumni spanning generations returned to reminisce and honor the teachers, coaches, and classmates who shaped their lives. The event highlighted a century’s worth of accomplishments, from championship teams to award-winning music programs, and from student leaders to community service projects.

As Chico High School entered its second century, its legacy was clear: it had grown alongside Chico itself, weathering wars, depressions, and transformations, always with resilience and pride. In celebrating 100 years, the community recognized not just a school, but a symbol of Chico’s enduring commitment to education, tradition, and the future.

PHOTOS COURTESY MERIAM LIBRARY SPECIAL COLLECTIONS

Founded in 1902, Chico High emerged during a time when Chico was transitioning from a small agricultural settlement into a thriving Northern California town. Its establishment marked a turning point: education became a cornerstone of civic identity. The original campus, situated on The Esplanade, welcomed just a handful of students, but it represented a bold commitment to preparing young men and women for the future.

guiding students through times of prosperity and hardship.

Computers Heroically Survive Midnight January 1, 2000

After years of hysteria, survival manuals, and stockpiled canned beans, the dreaded Y2K bug arrived with all the drama of a broken toaster. Experts warned planes would plummet from the skies, banks would implode, and microwaves would demand world domination. Instead, clocks simply ticked over to the year 2000, and humanity continued microwaving pizza rolls without incident.

Disappointed doomsday preppers returned their lifetime supply of powdered milk, while IT departments, who spent countless sleepless nights patching code, were greeted with… nothing. Civilization stubbornly refused to collapse, much to the chagrin of apocalyptic thrill-seekers everywhere. As one sarcastic observer noted, “The only thing Y2K destroyed was everyone’s New Year’s party buzz.” Truly, the digital end of the world was a real snooze.

Butte County Tops 200,000 Residents!

August 12, 2000

Butte County’s population surpasses 200,000, reflecting steady growth across Chico, Paradise, and surrounding towns. Officials cite new housing, education opportunities, and regional jobs as drivers of expansion. Residents celebrate the milestone as proof of the county’s vitality.

Rodgers Leads Butte to Glory!

November 23, 2002

Quarterback Aaron Rodgers guides Butte College to a 10-1 season and the No. 2 national ranking. The Roadrunners’ stunning performance electrifies fans and cements Rodgers’ reputation as a rising football star.

Chico Launches Artoberfest Celebration 2005

Chico inaugurates Artoberfest, a month-long celebration of art, culture, and creativity. Galleries, theaters, and local businesses host events citywide, showcasing Chico’s vibrant arts scene. The festival quickly becomes a signature autumn tradition.

Sweet Success at Paradise Chocolate Fest!

May 13, 2006

Paradise launches its first Chocolate Fest, delighting visitors with confections, music, and family fun. Vendors serve decadent treats while proceeds support youth programs. The festival becomes a signature ridge tradition, celebrated each spring.

Gateway Science Museum Opens in Chico!

February 27, 2009

Chico State’s Gateway Science Museum opens to the public, featuring interactive exhibits, classrooms, and community programs. Dedicated to hands-on learning, the museum inspires curiosity in science and nature for visitors of all ages.

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biked all over Downtown Chico, and it felt like being a kid again.” Dr. Richey also offered a unique professional structure: a decent salary paired with incentives and the chance to buy into the business. That balance of opportunity and community connection convinced him to stay.

When Dr. Hodari joined the team, the business operated in two distinct parts: a medical dermatology practice and a separate cosmetic branch. Dr. Richey saw in Dr. Hodari a potential leader for the cosmetic division. “I was looking for a mentor, and he was looking for a mentee,” Dr. Hodari says.

A Journey of Growth, Legacy, and Community Care This year marks a milestone for one of Chico’s most enduring and innovative medical aesthetics and dermatology practices—Rejuvené, celebrating 25 years of helping patients feel confident, cared for, and seen. For the past 10 years, the business has been guided by the vision and steady hand of Dr. Kafele Hodari, who took over the practice in 2015 and merged it with his own HodariMD Dermatology practice to form a comprehensive, patient-centered enterprise.

the practice had already built a loyal following. Yet, his journey to Chico was anything but straightforward.

The Rejuvené story begins in 2000, when Dr. Donald Richey and his wife, Mary, set out to bring the kind of sophisticated, top-tier dermatology services usually found in major metropolitan areas to the heart of Chico. Decades before “medical aesthetics” became a household phrase, Rejuvené offered a blend of cosmetic and medical care led by a dermatologist— something rare at the time. Dr. Richey, one of Chico’s original dermatologists since the 1970s, was deeply involved in patient care, while Mary oversaw the marketing and community outreach.

Then a trusted mentor, Dr. Mary Lupo, suggested he explore an opportunity in Chico with Dr. Richey, who was potentially looking to transition his practice. “I figured I’d get the Chico interview out of the way and then make my way down the coast,” Dr. Hodari laughs. “But something about Chico stayed with me. The people were gracious, the community felt real— there was less of a divide between haves and have-nots. It was welcoming.”

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Dr. Hodari grew up in California but left at the age of 10, completing all his schooling in the Midwest. “I always imagined returning,” he recalls, “but after being away so long, I came back with a much more open perspective.” Initially, he set his sights on the coast, interviewing for positions in San Luis Obispo and on the Central Coast.

Dr. Richey’s hospitality sealed the deal. “He left a handwritten note, a gift basket, and set out bikes for us at Hotel Diamond.” Dr. Hodari remembers, “We

Over time, Dr. Hodari recognized the potential for growth—not just in the size of the practice locally, but also in expanding its geographic reach. Early expansions included opening locations in underserved areas like Oroville and Yuba City. “Our goal was to broaden access while staying true to the high-quality care our core patients expected,” he explains.

That meant being deliberate—attracting more diverse clients without alienating long-time patients.

California’s diverse demographics offered both a challenge and an opportunity.

Dr. Hodari approached this with care, ensuring the practice offered greater inclusivity and appropriate representation to all. He did so while also elevating the elegance and professionalism Rejuvené was known for.

Unlike many physicians, Dr. Hodari actively sought to understand the business side of healthcare, earning his MBA to better navigate the complexities of running a practice. “It taught me more about what I don’t know than what I do,” he says. “There are so many components to business, but the fundamentals— knowing your strengths and hiring to fill the gaps—are critical.”

That mindset shapes the way he runs Rejuvené. “I operate a business from a medical perspective rather than run a practice from a business perspective,” he explains. “High-quality patient care is our compass, and every business decision is evaluated through that lens.”

Central to that philosophy is investing in his team. “An entrepreneur once said, ‘I

take care of my team, the team takes care of the patients, and the patients keep the lights on.’ That’s how I operate,” Dr. Hodari says.

Staff members receive extensive training, and team-building is a priority—whether it’s workshops, retreats to Calistoga or Tahoe, or even a day on the sidelines of a 49ers football game.

That investment pays off. Many staff members have been with Rejuvené for over a decade, while others have gone on to nursing and other medical careers, carrying the culture of excellence forward.

In recent years, Rejuvené has grown rapidly, but Dr. Hodari remains hands-on. “My name is on everything, and I stand behind everything,” he says. The unifying thread across all services—whether medical dermatology, surgical care, or aesthetic treatments—is an environment where patients feel heard and valued. “At the core of what we do is empowering people so that they can look and feel their best.”

“I want patients to skip in and skip out,” he says with a smile. “To feel so seen and so heard that they leave not just looking better, but feeling better about themselves.” Dr. Hodari draws inspiration from a concept he learned from a marketing professor: the “service-scape.”

This is the idea that excellent service and a thoughtfully designed environment work together to create a complete experience. For Rejuvené, that means pairing advanced medical and aesthetic services with a welcoming, sophisticated space.

He sees his role as continuing Dr. Richey and Mary’s legacy while making it his own—keeping the practice patient-centered and comprehensive, while expanding thoughtfully. “Sometimes in business you have to be out front and take risks, but those risks have to align with your values,” he says. “If you’re going to fail, fail consistent with your values.”

That philosophy guided the practice through challenging moments, including the upheavals of 2020. The decisions made then—on staffing, services, and outreach—continue to shape the business today.

To mark its 25th anniversary, Rejuvené is hosting a special Autumn Luau skin event that Dr. Hodari is affectionately calling “Skinchella” on Friday, September 5th, from 11 a.m. to 2 p.m. at their office in Philadelphia Square. The event—part of the practice’s twice-yearly tradition of community gatherings—will feature a DJ, Hawaiian food, interactive educational experiences, and 25% off select services.

For Dr. Hodari, the celebration is as much about the future as the past. “Who knows what the next 25 years will bring,” he says. “But whatever it is, it will be built on patient-centered care, a dedicated team, and a commitment to quality.”

From his coast-to-coast journey back to California and merging two thriving businesses, to building a culture where both patients and employees feel valued, Dr. Kafele Hodari has kept Rejuvené on a clear, steady course. The sports car may be going 200 miles an hour, but with the right hands on the wheel, the road ahead looks promising.

Visit HodariMD and Rejuvené online for more information and to schedule an appointment. Both can be found at www.Rejuvene.com.

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Geralyn Sheridan Designs

GeralynSheridanDesigns GeralynSheridan www.geralynsheridan.com 1334 Mangrove Ave, Chico (530) 519-4367

By Appointment and Seasonal Hours

Geralyn Sheridan Designs is celebrating 17 years in Chico, marking a journey from a shared jewelry gallery in 2008 to a thriving fine jewelry studio. In 2012, Geralyn shifted her focus exclusively to creating custom, oneof-a-kind pieces, operating by appointment to offer clients a truly personalized experience.

Her business has since flourished, with more custom projects than ever and appearances at prestigious shows in Palm Beach, Boston, and Chicago’s One of a Kind Show. Known for her signature Ribbon Candy Collection, launched in 2009, she has earned national design awards nearly every year since. She specializes in interactive custom design, often transforming inherited or outdated jewelry into fresh, modern treasures. With gold prices high, many clients bring in old pieces to be melted and reimagined. By reusing materials and crediting your precious jewelry, Geralyn makes fine jewelry both affordable and sustainable, breathing new life into cherished heirlooms while crafting pieces as unique as the people who wear them. Visit Geralyn online to see her work and join the inner circle to be the first to learn about new work and gallery events.

Crush Restaurant Crush Restaurant is proudly celebrating 18 years of bringing exceptional dining to Chico. Since opening in 2007, owner Jason Colabove has built a reputation for pairing outstanding food and atmosphere with genuine, attentive service. From the beginning, Jason’s mission has been clear: create a place where guests feel valued and where quality doesn’t come with an unattainable price tag.

Over the years, Crush has become a community favorite, offering a menu that blends classic flavors with fresh, seasonal ingredients. Jason and his team work hard to keep prices fair, ensuring Chico residents can enjoy a memorable dining experience without breaking the bank.

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That dedication has paid off—many patrons have been visiting since the very beginning, returning not only for the delicious meals but for the warm, personal service that has become Crush’s hallmark. Eighteen years in, Crush continues to prove that great food, excellent service, and community-minded values are a recipe for lasting success.

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advantage of things others can’t do. We make loans others would never make, and we do it based on risk tolerance and character rather than on policy. As a community bank, we have the power to make things happen.”

That flexibility has allowed GVB to step up in other extraordinary ways as well. Following the Camp Fire, their foundation helped raise over $13 million to support recovery efforts. During the pandemic, staff worked tirelessly—often late into the night—to secure hundreds of PPP loans for local businesses. “Telling someone their PPP loan was approved felt magical,” Mark recalls.

20 Years of local community banking As Golden Valley Bank (GVB) prepares to mark its 20th anniversary next spring, the Chico-based bank is reflecting on two decades of growth, service, and unwavering dedication to its community.

Founded by CEO Mark Francis and his wife Jolene, along with a group of local businesspeople, GVB emerged during a time when large financial institutions were acquiring many local banks. In that climate of dislocation, the founders saw an opportunity to preserve the personal, community-focused service that big banks often overlook.

Today, GVB stands as the only locally owned community bank in Butte County, with no institutional investors, just 600 or so shareholders who are also customers, neighbors, and friends. “In those situations of dislocation, power and knowledge move away from the customers,” Jolene says. “Community banks keep it close.”

With $560 million in assets and locations in Chico, Oroville, and Redding, GVB has stayed true to its mission. “In 20 years, our core values haven’t changed,” Mark says. “The most important thing is absolutely outstanding customer service. We stay committed to that every day. Employees are empowered to make decisions, tailoring solutions to real-life circumstances rather than rigid policies.

“We can do things that other banks can’t—or won't.” Mark continues, “That’s what differentiates us from others. We take 64

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Golden Valley Bank sees four primary stakeholders: shareholders, employees, customers, and the community.

Jolene emphasizes that the team is proud not just of their work, but of how they do it. From sponsoring events like the Run for Food to helping reshape the Chico Chamber of Commerce, GVB doesn’t just write checks—they show up.

“Our team shows up with their hearts and their hands, ready to be real helpers,” Jolene says.

As they look to the future, GVB’s board of directors has voted unanimously to remain independent, reinforcing their commitment to local ownership. To celebrate their milestone year, they’ve launched the “20 Years of Giving” initiative, raising $100,000 to provide five $20,000 grants to local nonprofits. The goal is to support organizations doing great work but struggling to raise funds.

Jolene credits Mark’s leadership for the bank’s success: “His vision and values are steeped in community. One of his superpowers has always been hiring the right folks and giving them the authority to do their job. They continue to serve our customers in a fantastic way.”

In an era where distant shareholders control most banks, Golden Valley Bank remains rooted in the places it serves— listening, adapting, and keeping decision-making close to home. With 20 years behind them and a strong plan for the future, GVB is more than a bank; it’s a testament to what’s possible when business success and community well-being go hand in hand. Visit them at www.goldenvalley.bank and see what Butte County’s only remaining locally owned community bank can do for you. MEMBER FDIC

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websites and IT systems that empower staff to focus on helping youth rather than fighting unreliable technology. For Sierra Nevada Brewing Company, the firm developed a custom portal that distributors worldwide use to order and track shipments. The platform’s design was so effective that it earned national recognition, surpassing giants like Anheuser-Busch and Heineken.

While M&I is proud to work with wellknown organizations, their sweet spot lies in helping small to mid-sized businesses— those with 25 to 150 employees—eager to grow but often held back by unreliable technology. Their flagship ClearIT Partner Program provides comprehensive technology support and planning, from IT management and cloud services to websites and custom applications, ensuring businesses don’t just keep the lights on—they thrive in an increasingly digital world.

M&I’s 25 Years of Partnership and Community When Tyler Smith talks about technology, he doesn’t focus on servers, networks, or code. He talks about people—how to give them back time, reduce frustration, and help them feel confident and in control. As CEO and Partner of Matson & Isom Technology Consulting (M&I) in Chico, Smith leads with a philosophy that technology should never be the end itself, but a powerful means of helping people and businesses succeed.

M&I has been a fixture in Northern California since 2000, when the technology department of the longestablished Matson & Isom accounting firm—founded in the 1960s—branched off to form a dedicated IT consulting company. By 2005, it became 100% employee-owned, rare in an industry increasingly dominated by private equity and distant chains. Today, with a team of over 35 employees, local ownership remains one of M&I’s defining strengths: decisions are made here in Chico, with the long-term success of local organizations in mind.

Smith himself embodies the company’s culture of growth and adaptability.

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Raised on a cattle ranch in Siskiyou County, his early life was far from the world of business IT. He graduated from Chico State in 2002 with a degree in communication design and a minor in computer science, just a month after joining M&I as an intern. His first interests were in web design and software development, two skills he brought to the company. But as the company evolved, so did Smith, eventually taking on the CTO role in 2008 and, a decade later, the CEO position. He credits much of his leadership style to his mentor (and retired CEO), Jim Umenhofer, who taught him the value of investing in people. “Jim taught me everything I know about leadership,” Smith says. “For me, it’s always been about investing in people—employees, clients, and community partners.”

At its core, M&I helps organizations transform technology from a daily headache into a strategic advantage.

Their approach—plan, build, and support—enables businesses, nonprofits, and government agencies to leverage IT in ways that align with their missions.

For nonprofits like Youth for Change and EA Family Services, M&I has designed

Education is another pillar of their mission. Recognizing that technology’s true power lies in how people use it, Smith launched ClearIT Academy to teach businesses how to maximize tools they already own. “Most people have access to powerful software but only use a fraction of its potential,” he explains. “It’s like a gym membership—everyone knows they should use it, most people have one, but few know how to use it effectively, so most don’t. That’s why M&I built ClearIT Academy—to help people get more from the tools they already have, like Microsoft 365. IT and technology partnerships should be more than just making sure things work. We help people recover time in their day by teaching how to effectively use tools through on-demand tutorials, inperson trainings, and ongoing support.”

As M&I celebrates its 25th anniversary, Smith remains focused on the future: building on the company’s legacy of local ownership, people-centered culture, and technological innovation.

In a world where IT can feel impersonal or overwhelming, M&I stands out with a simple mission: helping people succeed by making technology work for them.

Learn more at www.mitcs.com or call (530) 891-9146.

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RESTORING HOPE 2018

Chico quickly became a hub of relief. The Silver Dollar Fairgrounds transformed into an emergency shelter where volunteers worked around the clock, ensuring evacuees had food, clothing, and a safe place to rest. Local churches, such as Bidwell Presbyterian and Neighborhood Church, mobilized instantly, coordinating donations and creating networks of care that extended far beyond their congregations. Businesses also stepped forward; Sierra Nevada Brewing Company, led by founder Ken Grossman, launched the now-famous Resilience IPA campaign, rallying breweries nationwide to raise millions for fire relief. This initiative not only provided financial aid 68

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but symbolized how communities far and wide stood with Butte County.

Key individuals played pivotal roles. Local mayors worked tirelessly to coordinate emergency responses and advocate for resources. In Paradise, Police Chief Eric Reinbold and local firefighters risked their lives to lead evacuations through walls of fire, saving countless residents, while Sheriff Kory Honea helped organize an immediate response, navigating the area's largest disaster. Everyday citizens became heroes: bus drivers, neighbors, and strangers offered rides out of danger zones, proving that resilience came not just from officials but from the community itself.

Nonprofit organizations provided critical infrastructure. The North Valley Community Foundation, under CEO Alexa Benson-Valavanis, became a lifeline for both immediate relief and longterm recovery, distributing millions in donations with transparency and speed.

The American Red Cross, Salvation Army, and World Central Kitchen ensured that no one went without basic necessities.

Meanwhile, Butte County schools opened their doors to displaced students,

demonstrating that stability and continuity for children were just as essential as food and shelter.

Perhaps most inspiring was the outpouring of help from ordinary residents. People opened their homes to strangers, offered spare rooms, donated trailers, and organized grassroots networks through social media to match survivors with aid. Local medical professionals provided free care, mental health counselors volunteered their services, and animal shelters worked tirelessly to reunite families with lost pets.

The collective spirit was not about one leader or one organization, but about thousands of acts of generosity woven together to form a safety net.

The Camp Fire remains a tragedy etched into Butte County’s history, but what followed showed the world the power of unity. In the face of unimaginable loss, neighbors became family, leaders became servants, and an entire county rose together. The compassion displayed in 2018 continues to shape Butte County today, reminding everyone that even when fire takes nearly everything, community can restore hope.

PHOTO CREDIT: [LEFT] CAVAN IMAGES | [RIGHT] CHRIS ALLAN

In November 2018, the Camp Fire tore through Butte County, forever reshaping its communities. In the wake of devastation, however, the county revealed its greatest strength: the ability to come together, support one another, and rebuild. Thousands were displaced, and entire neighborhoods were destroyed, but the compassion and determination shown by individuals, organizations, and local leaders became a source of hope during one of California’s darkest moments.

Butte College Earns Green Honors!

2016

Butte College is named a national sustainability leader for its groundbreaking solar program and commitment to renewable energy. Already producing most of its own electricity, the college is praised as a model for higher education. Officials say the recognition highlights years of environmental responsibility and innovation.

Chico State Honors Mechoopda Tribe 2017

Chico State launches formal partnership programs with the Mechoopda Indian Tribe, recognizing the campus’s location on traditional tribal land. New initiatives include cultural education, events, and collaborations, fostering respect and inclusion while strengthening community ties.

MONCA Opens!

April 23, 2018

The Museum of Northern California Art (MONCA) opens in Chico, transforming the historic Veterans Memorial Hall into a cultural center. Showcasing artists tied to Northern California, the museum offers rotating exhibits, educational programs, and events.

Local leaders hail MONCA as a vital addition to Chico’s arts scene, preserving regional creativity and inspiring future generations.

Yellowstone Kelly Trail Opens to Riders 2018

Cyclists celebrate the grand opening of the Yellowstone Kelly Bike Trail, connecting key parts of Chico’s greenway system. The project honors local history while expanding safe routes for riders and families. The trail quickly becomes a favorite for commuting.

Chico Heat Plays Final Inning August 10, 2018

The Chico Heat baseball team plays its last game, closing a chapter in the city’s sporting history. Fans fill Nettleton Stadium to cheer the beloved summer team, leaving behind memories of championships, pride, and warm nights under the lights.

New VA Clinic Opens in Chico October 21, 2019

The Chico Veterans Affairs Outpatient Clinic opens its doors, offering expanded healthcare services for North State veterans.

With modern facilities and specialized care, the clinic reduces travel burdens and strengthens Chico’s role as a hub for regional medical support.

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Celebrating

PHOTO ABOVE BY MELANIE WALSH PHOTOGRAPHY | REMAINING PHOTOS COURTESY THE COMMONS

What We Have in Common

There is a quiet power in what happens when locals come together to build something lasting—but it becomes truly profound when those individuals are deeply rooted in the very soil they’re shaping. Byron Hetherton and Jesse Grigg are not merely residents of Chico; they are part of its living legacy. Byron, a third-generation Chicoan, carries the spirit of the community in every step. Jesse, of the Moorehead lineage—one of Chico’s original founding families—represents five generations of history, memory, and devotion to this place.

Byron and Jesse’s families have shared a long kinship, and soccer has been a unifying theme throughout—not just for them, but for many of their closest friends.

The two boys met in kindergarten and later played in soccer leagues together.

Jesse’s older brother played soccer at Butte United with close friend and cofounder, Garth Archibald’s older brothers.

Their fathers eventually met during these youth soccer days and started working in construction together. As a result, Byron, Jesse, and Garth always found each other in close orbit.

Together, they have given rise to more than just a business—they’ve created a cultural anchor in The Commons Social Empourium. Now celebrating its seventh anniversary, this gathering place has grown into what they once envisioned: a welcoming third space for all. Whether born here or newly arrived, everyone who steps through its doors is met not as a stranger, but as part of the community.

“We were little monsters running around and creating havoc whenever any of us were together.” Byron remembers fondly, “We spent a good amount of our childhoods together, but eventually went off to different junior highs and high schools. Jesse and I remained friends but weren’t as connected as we were when we were little, though we never lost touch with each other.”

Jesse remained in Chico for college, attending Chico State, while Byron went off to Cabrillo and Garth to New Mexico.

After college, Garth moved to San Diego and began playing professional indoor soccer for the San Diego Sockers. The club’s owner also owned three Barrel Republic self-pour bars and would give players drink cards to buy drinks for fans during meet-and-greets, fostering a sense of community around the soccer club and creating a celebratory atmosphere after each game.

Byron visited San Diego to catch one of Garth’s games and stopped by Barrel Republic for the player meet and greet after.

“I thought the concept was brilliant.”

Byron raves, “Garth was only making $300 per game, and he and I talked about the self-pour concept afterward.

It had minimal overhead and checked all the boxes, so we kept the idea in the 71

Jesse. He got the address of the location, did a title search, found the owner of what had been Barry’s Tire Shop their entire lives, and set out to make their dream location a reality.

back of our minds as one of those future dreams.”

Some time later, Byron sold the home he had purchased in Roseville, timing the market just right and turning a decent profit. He invested in a new brewing company called Humble Sea in Santa Cruz and began meeting several new wave brewers. He happened upon another self-pour bar in Santa Cruz, appropriately named Pour, and memories about his conversation with Garth came flooding back.

Byron reached out to Garth, who had also come into some money through an inheritance and recently moved back to Chico.

“I was super excited about the idea.”

Byron explains, “I told Garth, ‘Let’s try to bring this to Chico.’ He agreed, and we realized we needed a third partner—someone to help us build it.

Garth recommended Jesse, who had become an incredible fabricator, and the partnership couldn’t have made more sense.”

“I didn’t even have to think about it.”

Jesse laughs, “I was all in. I knew how to build it, but I had no idea what it would cost. I figured we’d find our way through that. My only fear was that I had never run a business, but I knew the three of us could make it happen together, so I said yes, and we got started.”

The three looked all over town for the perfect location, and after driving by one spot a thousand times on his way to and from Home Depot, something clicked with 72

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“We talked to the building’s owner, architect Matt Gallaway of Russell, Galloway, and Associates.” Jesse says, “They were on the fence of tearing the whole place down. There was a coffee shop that had approached them, and we asked if they’d rather have a coffee shop or a beer bar as their neighbor. Luckily, they wanted a beer bar. They paid for the materials, and we paid for the labor.

The property value went up like crazy, we got a great space, and Chico’s best architecture firm helped design and engineer everything. It couldn’t have been a better partnership.”

The trio handled the entire demolition and construction themselves, working every possible hour and enlisting friends to bring their concept to fruition. That day finally came in June of 2018 with their soft opening of The Commons Social Empourium.

“That day was incredible and a day I’ll never forget.” Byron remembers, “It felt like all of Chico was there, and that honeymoon phase lasted surprisingly long. After our first holiday season, things finally slowed down a little bit, and it gave us the time and space to come up with our next evolution.”

The team found that elevation in the way of food, inviting a rotating menu of food trucks to join them each week, including local favorites like Golden State Smokery, Panini Machini, Chicobi’s, The Lamb & The Wolf, Pop’s Pizza, and Drunken Dumpling.

“Having food always ended up delivering our busiest nights, and the food trucks would always do really well.” Byron explains, “It demonstrated a need that we hadn’t been filling, so we decided to add a kitchen and a permanent food option ourselves. Pop’s Pizza was always a big pull, and I had worked at Pizza Face in Downtown Chico when I was younger before working for Matt Skinner at LeftCoast Pizza. I knew the pizza business and its perfect pairing with beer,

so we invited Pop’s Pizza’s owner, Andy Shepherd, to help us build our kitchen and pizza program.”

Jesse continues, “We talked with Matt Gallaway for a long time about getting the spot behind us to make the kitchen expansion happen. When he eventually said yes, we hit the ground running. It was great reconnecting with Andy at Pop’s to make our pizza program happen.

We wanted someone passionate about pizza to run it, and he was that. Andy started the pizza program and created the OG recipes before handing it off to his right-hand man, Alan, who is in charge of it now. He’s made some minor tweaks but kept things in line with Andy’s legacy recipes, and we’re proud to be home to those.”

Unsurprisingly, the addition of food encouraged people to hang around longer. Though it took a while to get off the ground, the new addition was relatively cost-neutral but brought in a different demographic and a wave of young families. Those young families would be the impetus for their next significant expansion.

“We knew a lot was changing at Sub Station, and that the building would soon be torn down.” Jesse says, “We realized there wasn’t space for kids to play inside, and figured we could create green space outdoors if we expanded to the corner.

It would also give us a place to host larger parties, and Byron had recently become a huge fan of upcycling shipping containers, so we reached out to Matt and his team, came up with a few renditions, and settled on what you see today. It took a lot to bring that idea to Chico and was a major uphill battle. I honestly believe our willingness to deal with that level of pain and suffering has a lot to do with why we’re successful today. Achieving a dream like this takes so much more than wishing for it.”

That expansion took several years from concept to completion. They started with the grounds and built a stage, then outfitted it with expertly-designed sound equipment before building their first container bar with a full liquor license.

They eventually hosted their first musical act, and it brought in more revenue in one night than they typically earned in an average month.

“It gave us everything we had been looking for.” Byron smiles, “It offered freedom for families to let their kids run amok like we did when we played together as kids. Many friends who won’t take their kids to dinner out of fear of their behavior, have no problem bringing them here. Now we have kids wanting to have their birthday parties here, and it’s really special getting to be home to those celebrations.”

Byron spearheaded The Commons’ live music program, choosing to focus on the community by spotlighting local bands, believing that too few get the exposure they deserve. Through it, he created their own local music scene, and as its visibility grew, they started catching the attention of bigger names.

After the first year and some decentlyknown regional touring bands, national touring teams started reaching out to route their artists to The Commons’ stage during West Coast tours. Bigger acts like Jackie Greene, Long Beach Dub All Stars, LaRussell, Jakob Nowell of Sublime, and many more came knocking. Even so, Byron worked to ensure local bands continued to get their time on the stage.

“We aren’t a genre-specific spot.” Byron explains, “We just book music that encapsulates our demographic. We don’t want to be pigeonholed as country, rock ‘n’ roll, reggae, etc. We want to offer everything and hopefully introduce people to music they might not have otherwise known about.”

Most of the shows at The Commons are free and open to all ages. Rarely are they 21+. They seek to bring in national touring acts three to four times each quarter, so customers don’t have to go to Sacramento or San Francisco to find them. Upcoming shows include Coyote Island, Kyle Smith, Aaron Wolf, Bubba 73

Sparxxx, and The Expendables. Nate Smith started at The Commons, filmed his first music video there, and is now a Top 10 country artist. It’s a point of pride for both Byron and Jesse.

Though the duo has accomplished a monumental amount in the last seven years, they aren’t planning to slow down anytime soon. With another 1,200 square feet of space behind them, they’re looking forward to expanding their kitchen, and with it, their offerings.

Both are quick to mention that success doesn’t develop in a vacuum and that they couldn’t have arrived here without the support of friends, family, and the community.

“I typically park across the street on our busy nights, and the hair still stands up on the back of my neck.” Jesse says with the hint of tears in his eyes, “It warms my heart to see how much people love the space. It means so much for people to choose to be here when they could be anywhere else. That’s honestly the most rewarding part when you look back, knowing we all created this.”

Byron echoes his slower and more deliberate tone when he says, “The community support has been nothing short of incredible. We’ve been humbled time and again by being nominated for nine Best of Chico awards this year and having won six years in a row previously.

I’m still surprised by it. We wanted to build something family-friendly for the community and didn’t realize it would connect so many dots in our vision. We’ve been nominated for best patio, best place

to dance—originally we just wanted to be known as the best place for craft beer.”

Jesse continues, “There’s another layer in being able to support our community through it. We grew up playing Butte United Soccer. Being able to host those fundraisers here and give back is going full circle for us. The kids all want their birthday parties here and wear jerseys with The Commons on them. It’s just amazing. There’s something very special about having our hometown roots and being able to come back to create something special for our community.”

Having done construction throughout town, helping build restaurants like B Street, Aonami, and many more, having a place of his own means the world to Jesse. Though his dad wasn’t alive when they opened The Commons, his mom got to see it before passing away right after they finished polishing the concrete.

“I wouldn’t be here without her and her support.” Jesse says, “She was my rock, and I trace my Moorehead lineage back through her. I feel like this is my part in fulfilling their community legacy.”

Though a lot has happened over the past seven years and three massive expansions, The Commons is just hitting its stride. With 24 craft beers, ciders, kombucha, sours, and hard seltzers on tap alongside four wine taps and a full kitchen, The Commons has everything necessary to offer the perfect evening to anyone who wanders through its doors.

With their full bar outside and recent partnership with All The Bitter across the street, their zero-proof cocktail menu truly ensures that there’s something here for everyone. Supporting independent craft beer remains the focus while providing a welcoming venue full of fun, food, drinks, and music for visitors of all ages.

By doing so, they’ve finally delivered on the reason for naming their business The Commons—to be a place where everyone gets equal access to everything. Lucky for all of us, it’s right here in Chico.

Visit The Commons Social Empourium at 2412 Park Avenue in Chico and online at www.TheCommonsChico.com for hours, menus, what’s on tap, and more. Join us there on September 20th for their longawaited seventh anniversary party!

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CONQUERING COVID 2020 s

When the pandemic upended daily life, many Northern California communities— including those in Butte County—found unexpected ways to grow stronger, nimbler, and more connected. Covid accelerated shifts that had long been inching forward—remote work, telehealth, digital services—and forced local leaders, businesses, and neighbors to collaborate at a scale rarely seen. The result wasn’t just survival; it was a recalibration of what community can look like in a rural, wildfireprone region that values self-reliance and mutual aid in equal measure.

First, Covid normalized remote work and flexible schedules, which helped stabilize local populations. Professionals who once commuted or felt pressured to relocate to larger metros discovered they could do high-quality work from Chico, Oroville, Paradise, Gridley, or nearby foothill towns.

That shift kept income local, supported small businesses, and made it easier for families to stay rooted near grandparents, schools, and long-time networks. Real estate markets and neighborhood vitality reflected this, as weekday life took on the energy once reserved for weekends.

Second, the crisis catalyzed a digital leap.

Broadband upgrades, once endlessly discussed, moved closer to necessity and action. Schools, nonprofits, and city departments became more adept at delivering services online—whether 76

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tutoring, permitting, council meetings, or workforce training. Residents who had never attended a town meeting found they could log in from their couch, ask questions, and be heard. That broader participation widened the civic funnel and gave decision-makers a clearer picture of community needs.

Third, local health capacity matured. Public health agencies, clinics, pharmacies, and service clubs learned to coordinate at speed—standing up testing sites, vaccine clinics, and information hotlines.

Those muscle memories didn’t fade.

They strengthened the region’s ability to respond to heat waves, wildfire smoke, and future emergencies. Telehealth, once an afterthought, became a reliable front door for mental health, routine checkups, and specialty consults, cutting travel time and expanding access for rural patients.

Small businesses turned constraint into creativity. Restaurants refined takeout logistics and experimented with outdoor seating and pop-up markets. Retailers improved e-commerce and curbside pickup. Farmers and food artisans tapped local delivery networks and communitysupported agriculture. This nimbleness seeded more resilient business models and forged tighter links across the local supply chain—from ranchers and growers to neighborhood shops and family tables.

Schools and youth programs, despite real hardship, developed new playbooks for individualized support. Educators learned to blend in-person and digital tools, track student progress more closely, and partner with families in practical ways. Meanwhile, the region’s signature volunteer spirit surged. Mutual aid groups organized grocery runs for seniors, device drives for students, and micro-grants for workers between paychecks. Those relationships—neighbors who now know one another by name—are lasting social infrastructure.

Finally, the pandemic reframed priorities.

Parks, trails, and rivers became essential, not optional. Outdoor culture deepened, reinforcing conservation values and reminding residents why they choose to live here. Local philanthropy sharpened its focus, investing in homelessness response, food security, and mental health.

And across Butte County’s post-wildfire recovery, the habit of rapid coordination— public, private, and nonprofit—proved invaluable.

Covid’s toll was undeniable. Yet in Northern California, it also accelerated modernization, broadened participation, and renewed the ethic of looking out for one another. The region emerges more adaptable, more connected, and more certain that local solutions—done together—can meet the next challenge.

Rodgers Fund Aids Local Businesses!

April 15, 2020

NFL star Aaron Rodgers launches the Small Business COVID-19 Fund to support Butte County businesses struggling during shutdowns. Partnering with the North Valley Community Foundation, Rodgers donates over $1 million. The fund helps dozens of local shops and restaurants survive, showing Rodgers’ lasting dedication to his hometown region.

2020

Chico’s Newest

Habitat Builds Hope in Paradise

1907 Mangrove Ave. Suite C

Charities Rise Amid Pandemic Struggles The North Valley Community Foundation creates new charities to address urgent COVID-19 needs. Programs provide meals, health services, and direct aid to struggling families. Community donations pour in, strengthening NVCF’s role as a lifeline during one of Butte County’s most challenging times.

March 3, 2023

Habitat for Humanity begins building new homes in Paradise, bringing fresh hope to families after the devastating Camp Fire. Volunteers, donors, and future homeowners work side by side. The effort marks a major milestone in the town’s recovery, turning dreams of stability into reality for displaced residents.

Chico’s Kitayama Shines on PGA Tour!

March 5, 2023

Kurt Kitayama, a Chico native, claims his first PGA Tour victory at the Arnold Palmer Invitational in Florida. His win over the world’s best golfers makes national headlines.

Butte County celebrates his achievement, proud to see a local excel on the global stage.

Gift Store Open Tues - Sat 11:00am - 5:00pm Shop Online:

ghostpoppy.com

Chico Housing Action Team Works To Solve Homelessness February 23, 2024

CHAT proudly opens Everhart Village in Chico, creating a model for addressing housing insecurity and offering a safe, supportive community for individuals transitioning out of homelessness. This innovative project provides small, dignified cottages along with access to on-site services, helping residents rebuild their lives with stability and hope.

Linda Watkins-Bennett Marks 40 Years Delivering News 2025

Beloved television news anchor, Linda Watkins-Bennett celebrates her 40th anniversary of reporting on some of Butte County's most heart-warming and difficult stories alike.

We salute her tenacity, courage, and integrity through all those years.

Honey Run Bridge Rises Again May 25, 2025

The beloved Honey Run Covered Bridge, destroyed in the Camp Fire, is rebuilt and reopened to the public. Volunteers and donors make the project possible, restoring a cherished landmark. The reopening draws crowds of supporters who see the bridge as a powerful symbol of resilience, history, and community pride.

Upgraded Living's First Annual Anniversary Issue September 1, 2025

We celebrate 18 years of covering the brighter points of our community and our first ever review of the news.

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A pivotal moment came when Coot and Chuck partnered with Dustin Moore of Embarc. That relationship brought Chico’s BEST into a growing network of retail locations—now over 20 statewide.

Without a grow operation in Chico, the brand turned its focus to sourcing top-tier cannabis from partner farms in Grass Valley, Woodland, Humboldt, and beyond.

Chuck, a certified “ganjier,” meticulously rates every product on terpene structure, cannabinoid profile, and overall quality.

This selectiveness ensures Chico’s BEST lives up to its name, offering premium cannabis at fair prices without pricing out the average consumer.

Living Up to Its Name: Chico’s BEST Chico’s BEST is more than a cannabis brand—it’s the culmination of a lifetime spent advocating for responsible use, fair access, and the highest quality standards.

For founder Coot Wyman, the journey began in Marin County, surrounded by the energy of the San Francisco and Haight-Ashbury movement. His mother, a true hippie of the 1960s, instilled in him a respect for cannabis, encouraging him to try it with her at home as he reached adulthood. For Coot, it was never about being a “stoner,” but about the plant’s political, medicinal, and cultural significance—a gift from nature with the potential to fuel, clothe, heal, and inspire.

His advocacy took root in Chico during his freshman year at Chico State, where every class project seemed to turn toward cannabis education. He worked alongside activist Dennis Peron on the campaign for Proposition 215, which legalized medical cannabis in California. Years later, he voted for Proposition 64, prioritizing the needs of consumers over his as a small 78

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provider, even as legalization shifted the industry toward corporate control.

Coot’s early cannabis career wasn’t without risk. From high school onward, he broke only one law—growing, selling, or smoking cannabis—and even spent six days in jail for transporting it. But the passage of Prop 215 opened new doors.

Partnering with Chuck Burton, he entered the gray market legally, advertising openly for the first time and building Positive Roots Garden into Chico’s toprated cannabis delivery service.

Coot also served on the Chico Cannabis Committee, helping craft regulations that balanced conservative and liberal perspectives. The committee voted unanimously to allow four dispensaries and unlimited delivery, a move that shaped Chico’s cannabis landscape.

Positive Roots Garden evolved into Chico’s BEST, a licensed distributor capable of selling anywhere in California.

“Even though we can’t grow cannabis in Chico yet, we found that might have been an advantage because now we can source fine cannabis for people from the BEST.” Coot explained, “We can work with amazing partner farms, not just for the weed, but also for their leadership, practices, and sustainability. This means if the cannabis doesn’t check all the boxes, we can move on to another farm to ensure quality. Everything is high-grade, fully verified, and something we are proud to put our name on.”

The mission is deeply personal. Coot’s mother uses cannabis for MS relief, and his daughter Duet, who has BPAN and epilepsy, inspired a product line whose profits go entirely to BPAN research.

The Duet line includes pre-rolls, vapes, and blended options for both indica and sativa. Chuck and Coot's wives, Christina and Kat, are integral to the business, with Christina managing their social media and Kat serving on the board of Duet’s nonprofit, Duets Across America.

For Coot and Chuck, Chico’s BEST isn’t just about cannabis—it’s about representing Chico with integrity, supporting local families, and ensuring every product they sell is one they’d proudly share with their own loved ones.

The name says it all: the best weed they can find, at the best price, from people who believe in its power to do good.

Visit www.ChicosBEST.com to discover Chico's BEST's products online and visit Embarc Dispensary, located at 185 Cohasset Rd. in Chico, to purchase.

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Somatic Psychotherapy: Healing Trauma Through the Body Somatic psychotherapy is a bodycentered approach to healing that focuses on how distressing experiences impact our nervous systems, or how we feel in our bodies—not just our thoughts or emotions. When we experience trauma, the body can often store unprocessed energy from survival memory (frequently referred to as “stress”), which can lead to symptoms like chronic tension, pain, numbness, or emotional reactivity.

Somatic therapy helps clients build awareness of, and release, this stored energy through mindful attention to bodily sensations.

Rather than retelling traumatic stories in detail, as is often the approach in most talk therapies, somatic therapists guide clients to slow down, notice sensations (like tightness, heat, or impulses to move, or cry, etc.), and gently follow what the body wants to do—whether that’s pushing, shaking, or resting.

These physical processes can bring emotional relief, helping the nervous system complete responses that were interrupted by events or prevented by an individual’s psyche.

Psychotherapy is not just a mental process—it’s physical, too. Somatic psychotherapy offers a powerful, embodied path to reconnect with your inner knowing and resilience, while creating opportunities to restore a sense of identity and safety in your own skin. If you feel like being in your body is a challenging or uncomfortable place, learning to process these feelings and find peace in yourself may be your path.

Jenni Miller-James Clinical Psychotherapist and Somatic Coach at Stonebridge Counseling | 1359 E Lassen Ave, Chico | (530) 230-9230

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"reprograms" dormant follicles back into active growth, essentially updating your scalp's software to a younger version.

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Hair Today, Gone Tomorrow? Not Anymore If you've ever caught yourself avoiding certain lighting or strategically positioning yourself for photos, you're not alone.

Hair loss affects nearly 70% of men and 50% of women by age 50, making it one of the most common—and emotionally challenging—issues we face as we age.

For decades, our options were limited: medications with side effects, expensive transplants, or strategically placed hats.

But regenerative medicine—the same field bringing breakthrough treatments for joint pain and skin aging—has revolutionized hair restoration.

But while we've been busy perfecting everything from artisanal coffee to tech startups in Northern California, the world of hair restoration has been quietly undergoing its own revolution. And it's happening right here, where innovation meets everyday solutions.

The latest advancement combines four powerful technologies in what experts call a "quadruple-modal approach." Think precision medicine for your scalp.

That receding hairline or thinning crown isn't just about vanity. Hair loss, particularly androgenetic alopecia, occurs when hair follicles shrink due to genetic sensitivity to hormones like DHT. Add in stress, environmental factors, and modern life's general wear-and-tear, and you've got a perfect storm for thinning hair.

For women, the situation is often more complex, involving hormonal changes from pregnancy, menopause, or thyroid issues. The psychological impact is real—studies show hair loss significantly affects self-esteem, social interactions, and career confidence. In a region where vitality is valued, feeling good about how you look isn't superficial; it's essential.

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Radiofrequency Microneedling activates hair follicle stem cells using controlled thermal energy through tiny needles, creating optimal channels for treatment.

Studies show this alone increases hair density by over 30%.

Human-Derived Growth Factors provide cellular signals for follicle regeneration— concentrated from your own blood or bioidentical sources, giving follicles molecular instructions to restart growth.

Copper Peptides stimulate collagen production and improve scalp circulation while reducing inflammation. Clinical research shows up to a 27% increase in hair density.

Exosomes—the newest breakthrough— carry genetic information that

Instead of hoping one solution works, this protocol attacks hair loss from four angles simultaneously. The treatments work synergistically—microneedling creates delivery channels, growth factors provide regenerative signals, copper peptides support long-term follicle health, and exosomes ensure cellular communication for sustained results.

Patients typically see reduced shedding within 2-4 weeks, initial new growth by 6-8 weeks, and significant density improvements by 3-4 months. Best of all? It's non-surgical, uses your body's natural healing mechanisms, and requires minimal downtime.

This represents the convergence of biotechnology, regenerative medicine, and personalized protocols that Northern California has pioneered in other fields.

At around $4,500 for a complete threetreatment protocol, it's competitively priced with less effective single-modality treatments while offering comprehensive results. Daily topical medications are recommended post-procedure to support ongoing results, and some patients may benefit from touch-up treatments in the future to maintain optimal outcomes.

Compare that to hair transplant surgery ($10,000-$15,000) or lifetime medication costs, and the value is clear.

If you're tired of watching your hair thin while hoping the next miracle cure will work, regenerative medicine offers genuine solutions. The combination of proven technologies and natural healing represents a breakthrough in addressing one of life's most common frustrations.

Ready to explore your options? Privvy Modern Health offers comprehensive evaluation and cutting-edge treatment protocols administered by an experienced physician who understands both the science and personal impact of hair loss. Because in a region known for innovation, why settle for anything less than the most advanced solutions available? Visit www.PrivvyHealth.com or call (530) 309-0671 for more information and to schedule an appointment.

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Compassion Meets Innovation in Psychiatric Care When it comes to mental health, finding care that sees you as more than just a diagnosis can feel impossible. This practice is changing that narrative, combining decades of expertise with compassionate care and innovative treatments to make healing personal, comprehensive, and hopeful.

With over 35 years in psychiatry, Dr. McDermott began his journey with a degree in biology and a minor in philosophy, sparking his lifelong dedication to understanding both mind and spirit.

Excelling in medical school and residency, where he served as chief resident and earned recognition for teaching excellence, he settled in Chico in 1995.

Since then, he’s become a trusted psychiatrist known for blending traditional methods with cutting-edge care. Boardcertified and deeply involved in local mental health services, Dr. McDermott has served as a provider and interim Medical Director at Enloe Medical Center’s Behavioral Health, as a medical reviewer for Butte County Behavioral Health. His approach is steady, compassionate, and grounded in experience.

With him is Psychiatric Mental Health Nurse Practitioner Ivan Gossage, who brings nearly 20 years of psychiatric nursing experience in Butte County. With a background in philosophy, ethics, and psychiatric nursing, Ivan takes a holistic approach, 82

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considering behavioral patterns, cultural context, and family dynamics. Known for his approachable, down-to-earth style, he values transparency and patient autonomy.

Ivan sees medication as an important piece of the puzzle, but emphasizes collaboration among psychiatry, primary care, therapists, and other community resources to best treat patients.

Their newest provider, Lisa “Lee” Beletsis, specializes in addiction treatment and sleep health. With over 30 years as an RN and 16 years as a nurse practitioner, she offers knowledge of broad medical comorbidities alongside her current psychiatric focus.

The heart of the office is Office Manager Nancy Ellison, whose decades of healthcare experience and passion for psychiatry ensure patient advocacy and support.

She navigates insurance and billing with clarity, and manages front and back office staff, Kathy, Amber, and Asher, who handle scheduling, prior authorizations, TMS administration, and more.

Dr. McDermott’s practice utilizes medication primarily to treat the full spectrum of psychiatric disorders, such as depression, anxiety, ADHD, PTSD, OCD, bipolar disorder, schizophrenia, and substance abuse.

However, looking for ways to expand and adapt, it also takes an interest in more progressive treatments. They offer

Transcranial Magnetic Stimulation (TMS), a non-invasive, outpatient therapy for depression that targets mood-related brain regions without medication side effects.

Covered by many insurance plans, TMS provides hope for those who haven’t found relief through traditional medications.

Recognizing the role of genetics in mental health, the office offers genetic testing to identify variations that may disrupt nutrient processing and neurotransmitter balance, factors linked to mood, stress, cognition, and many psychiatric disorders. Soon, they will introduce TOVA (Test of Variables of Attention) testing, currently unavailable elsewhere in Butte County, to assess ADHD symptoms and provide detailed insight into each patient’s unique attention profile.

Balancing tradition and innovation, expertise and empathy, Dr. McDermott’s team prioritizes community wellness, collaboration, and patient-centered care.

They aim not just to treat symptoms, but to build personalized wellness plans that respect each patient’s needs and foster lasting recovery. They accept major insurance plans, including Blue Cross Blue Shield, Medicare, and UnitedHealthcare.

For more information or to schedule a consultation, visit mcdermottmd.com or call (530) 899-3370 and take your first step toward compassionate, personalized psychiatric care.

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