The EU TALENTON 2024 Visual Identification System is a rebrand of the 2022 Visual Identification System.
T he rebrand was dec ided wi th t he continuity of visual commu nicatio n re gardi ng t he competition
i n mind , and to intr oduce con sistency with the Visual Iden tification Sys tem of the European
ity of Science Ka tow ice 2024 .
VIS UA L IDEN TI TY CONCEPT
GRAPHIC ELEMENTS
P RIM ARY EVENT BRA ND MARK (HORIZONTAL/VERTICAL)
SECON DARY EVENT BRA ND M ARK
EVENT BRAND SUBMARK
TYPOGRAPHY A ND HIERARCHY
VISUAL IDENTITY CONCEPT
An evolutive & moving Identity
The Visual Identity concept revolves around 5 Graphic Elements (Symbols) representing the 5 Challenges that EU TalentOn will focus on during this intense 3-day Programme.
With these symbols, participants and teams can recognise each other or the main theme of a workshop or conference at a glance.
The 5 Symbols will be use in 2 ways:
1.As a whole
2.Divided into fragments
Evolutive Layout: Use of the Event brand mark & Graphic Elements
These symbols and fragments will be used to create versatile patterns and illustrations offering wide and original composition possibilities for all types of communication media: print and web.
Please Note Spelling of the name EU TalentOn:
→ In normal text, EU TalentOn is written as follows: EU TalentOn
→ In all-caps titles and in the logo, it is written in all caps: EU TALENTON
GRAPHIC ELEMENTS #1
Symbols for the Challenges (as a whole)
– Brandbook
GRAPHIC ELEMENTS #2
Symbols divided into fragments: a bank to compose with
About the Fragmented Symbols:
Symbols are broken down into fragments to create a variety of abstract illustrations that visually translate the outputs of these
3-day Pressure Cooker Programme:
→ the WIP (work in progress)
→ the variety of processes (such as brainstorming, etc)
→ the variety of dynamics
→ the movements (that occur during the challenge)
→ the teams (collective)
→ the participants (individual)
→ and more TBD
The possibilities are endless.
→ Goal of Event brand mark + Symbols + Fragments = Generate a CURIOSITY-DRIVEN FEELING –
‘People want to understand what it means’
↳ These graphic compositions are like puzzles to be solved, just like the challenges that will be proposed.
PRIMARY EVENT BRAND MARK
Built from symbol fragments
Custom Evolutive Event brand mark made from Fragments, it represents:
–Collective Emulation
–Reflexion & Research
– Dynamics & Movements
Open Concept: could be switched with other compositions.
Typeface: Di Grotesk KatoScience Bold
Sleek
Timeless
Sustainable
Ton of voice:
Savv y & Modern
Can be used as an outline
Outline: 2 pt
EU TALENTON KATOWICE – Brandbook
EU TALENTON KATOWICE – Brandbook
EU TALENTON KATOWICE – Brandbook
SECONDARY EVENT BRAND MARK
Can be used as an outline
Outline: 2 pt
EVENT BRAND SUBMARK
Can be used as an outline
Outline: 2 pt
DIVERSE FR AGMENTS' L AYOUTS
A bank of fragment layouts to compos e with
EU TALENTON KATOWICE – Brandbook
EVENT BRAND MARK SAFE AREA
Adequate clear space around the Event brand mark helps to preserve its clarity and impact. Safe area is a minimum safe distance within which no visual elements such as photos, texts and supporting graphics can be placed.
Safe area is defined as the 1½ “EU” from the Primary & Secondary Event brand marks.
Try to maximise the clear space whenever possible,
T YP OGR APHY & HIER ACHY
Di Grotesk KatoScience Bold
abcdefghijklmnopqrstuv w x y z
ABCDEFGHIJKLMNOPQRSTUV W X YZ
0123456789
→ Primary Font
Used for Event brand mark + Title
Di Grotesk KatoScience Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
→ Secondary Font
Used as body copy
FONT FAMILY
Di Grotesk KatoScience Regular
Di Grotesk KatoScience Regular
Di Grotesk KatoScience Medium
Di Grotesk KatoScience Medium Italic
Di Grotesk KatoScience Bold
Di Grotesk KatoScience Bold Italic
Di Grotesk KatoScience ExtraBold
Di Grotesk KatoScience ExtraBold Italic
USE OF T YP OGR APHY
H1
— Di Grotesk KatoScience Bold
— Right-aligned
— Always in capitals
— Used for big titles, headlines, quotes and single elements that need more emphasis, such as key words or numbers.
H2
— Di Grotesk KatoScience Medium
— Right-aligned
— Used as category descriptions or short subtitles
H3 (Body Text)
— Di Grotesk KatoScience Regular
— Right-aligned or justified
— Used for body text, long paragraphs, short captions above paragraph groups and small remarks/ details.
COLOUR PALETTE
96/98/70
163/162/209
210/208/234
Please note:
Colours are more vibrant on screen (RVB colours) than printed (CMYK colours) unless a Pantone colour is used for printing.
