Page 1

Growing Opportunities in the Retail Market Nancy Tucker Vice Presidenta Produce Marketing Association

Copyright PMA 20091


What is PMA? An organization that unites the whole supply chain.

2


The Mission of PMA: • To connect, inform, and provide business solutions that will increase the prosperity of our members. Copyright PMA 2008

3


Agenda • Increasing imports • System of distribution in the US • Changing retail practices • Challenges and opportunities

Copyright PMA 2009

4


Importance of imported products

Copyright PMA 2009

5


Increasing share of domestic consumption

Source: ERS/USDA Briefing reports Copyright PMA 2009

6


Sales of Imported Fruits and Vegetables by Volume and Value

Copyright PMA 2009

7


Fruits Imported by the U.S.

Copyright PMA 2009

8


Vegetables imported by the U.S.

Copyright PMA 2009

9


Sources of imported, fresh vegetables

Copyright PMA 2009

10


Sources of imported, fresh fruit

Copyright PMA 2009

11


US Imports from Brazil (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


Mangos Imports from Brazil (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


2010 US Mango Import Origins (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


Melons Imports from Brazil (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


2010 US Melon Import Origins (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


Papayas Imports from Brazil (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


2010 US Papaya Import Origins (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


Pineapples Imports from Brazil (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


2010 US Pineapple Import Origins (in thousands of USD)

Data Source: Department of Commerce, U.S. Census Bureau, Foreign Trade Statistics. USDA GATS Database. Accessed 4 May 2011.


Distribution Sytem

Copyright PMA 2009

21


U.S. Fresh Fruit and Vegetable* Value Chain, 2008 Estimated Billions of Dollars $48.4

institutional wholesalers

food service establishments produce and generalgeneralline wholesalers

$10.1 imports

$63.1 farms $21.2

shippers $5.6 exports

integrated wholesalewholesaleretailers

supermarkets and other retail outlets

*Excludes nuts

$113.2 + consumers

farm & public markets

$1.7

numerous us public sources, incl. Source: Estimated by Dr. Roberta Cook, UC Davis, based on numero USDA, DOC, Progressive Grocer, and PMA. Preliminary estimate. Not for publication.

Copyright PMA 2009

22


Changing Retail Practices

Copyright PMA 2009

23


Consolidation Continues • Retailers merging – Smaller rate than the late 1990’s – early 2000’s – Supplier consolidation

• Consolidation within companies – DelHaize consolidating buying offices • • • •

Food Lion Bloom Bottom Dollar Hannaford

Copyright PMA 2009

24


Consolidation Continues • Retailers merging – Smaller rate than the late 1990’s – early 2000’s

• Consolidation within companies – SuperValu • • • • • • • • • • •

Acme Albertsons Bristol Farms Cub Foods Farm Fresh Hornbacher’s Jewel-Osco Lucky Shaw’s Shop ’n Save Shoppers Food & Pharmacy • Star Markets Copyright PMA 2009

25


Increasing direct sales • Impact of initial trend of direct sales • Global direct buying – Wal-Mart – Tesco

Copyright PMA 2009

26


Impact • Requirements – – – –

Volume Quality Distribution Year round availability

• Still limited re imports – Not many retailers have sufficient staff and expertise – Importers still a vital part of the supply chain

Copyright PMA 2009

27


Competition • Among supermarkets • Other formats

Copyright PMA 2009

28


Walmart Supercenters Market Saturation St. Louis Metro


1988 (1)

1988


2003 (11)

2003


2006 (16)

2006


2007 (18)

2007


2008 (22)

2008


2009 (28)

2009


2010 (34)

2009


2011 (37)

2009


2012 (39)

2009


Total Walmart Network (49)

2009 W-M SAMS SAMS

SAMS

SAMS

SAMS

W-M

SAMS

SAMS

SAMS


Competition from other formats

40


Impact

Copyright PMA 2009

41


Attractive/innovative packaging

Copyright PMA 2009

42


New varieties

Copyright PMA 2009

43


Quality/ taste

Copyright PMA 2009

44


Convenience/value added

Copyright PMA 2009

45


Value price

Copyright PMA 2009

46


Challenges and Opportunities

Copyright PMA 2009

47


Green/Environment/Safe • Sustainability • Safe and uncontaminated food • Environment

Copyright PMA 2009

48


Productos Locales • Tendencia fuerte en EE.UU. y Europa • Apoyo a agricultores locales • Menor distancia • Percepciones de sabor y frescura

Copyright PMA 2009

49


Que pueden hacer los exportadores?

TELL YOUR STORY

Copyright PMA 2009

50


Growth in Emerging Markets

Copyright PMA 2009

51


Climate change impacting supply •

Copyright PMA 2009

52


Climate change impacting supply •

Copyright PMA 2009

53


Climate change impacting supply •

Copyright PMA 2009

54


Climate change impacting supply •

Copyright PMA 2009

55


Climate change impacting supply •

Copyright PMA 2009

56


Water quality and availability • Water usage – agriculture accounts for 70% of global water withdrawals • At current consumption patterns, there will be a 40% gap between supply & demand by 2030 according to Water Resources Group

Copyright PMA 2009

57


Increased demand • World population predicted to rise 30% in next 40 years

Copyright PMA 2009

58


Supplier and Buyer as partners

Copyright PMA 2009

59


Copyright PMA 2009

60

PDF - Brazil - Nancy Tucker  

Nancy Tucker Vice Presidenta Produce Marketing Association Copyright PMA 20091 An organization that unites the whole supply chain. 2 •To con...

Read more
Read more
Similar to
Popular now
Just for you