TVS_Armenia MICE Facility

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P T L O F I R O O

YEREVAN MICE FACILITY

Dear Mr. Tonoyan,

It is with great enthusiasm that we submit this package for consideration to be part of the World Trade Center Yerevan team. We deeply appreciate the significance of creating a landmark that both the global WTCA and Armenia can take pride in. With our extensive expertise in MICE facilities, we are well-positioned to contribute meaningfully to this prestigious project.

At TVS, we are committed to delivering innovative design solutions that not only meet functional requirements but also enhance user experience and set new industry benchmarks. We understand the importance of creating spaces that are both highly efficient and inspiring for all who engage with them.

The opportunity to contribute to a development of this scale aligns perfectly with our expertise. We are particularly excited about collaborating with other stakeholders involved in shaping the broader mixed-use district, ensuring that our design approach is informed by a holistic vision and strategic insights.

Our team is well-equipped to address the unique challenges and opportunities this project presents. With our multidisciplinary expertise, we are confident in our ability to develop design solutions that not only meet current expectations but also anticipate future needs, ensuring long-term relevance and success. We are fully committed to dedicating the necessary resources and expertise to this project, whether as part of the selected design team or in a consulting capacity. Our proven track record of delivering high-quality, timely, and cost-effective solutions reflects our reliability and professionalism.

We are excited about the potential to contribute to the future of the World Trade Center Yerevan. We are confident that our involvement will add significant value and help realize the full potential of this landmark Grade-A development. Thank you for considering TVS for this opportunity. We look forward to continuing our discussions and working together toward a shared vision for this exceptional project.

Sincerely,

Planning architecture and interior design firm specializing in public assembly facilities.

Designed the four largest convention centers in North America, four largest in China, and largest in India.

We make remarkable design easy.

2002 / Washington DC

- 2,100,000 sf total

- 700,000 sf exhibit halls

- 150,000 sf meeting rooms - 60,000 sf ballrooms

2002 / Atlanta

2003 / Orlando

Orange County Convention Center, Phase V

- 2,875,000 sf total

- 1,000,000 sf exhibit halls

- 220,000 sf meeting rooms

2005 / New Orleans

New Orleans Ernest N. Morial Convention Center, Phase IV Master Plan

- 1,650,000 sf total

- 525,000 sf exhibit halls

- 60,000 sf ballrooms

convention centers over the past 57 years

2024 / Milwaukee

Baird Center, Renovation and Expansion

- 673,000 sf

- 112,000 sf exposition hall

- 30,000 sf ballroom

- 24 meeting rooms

- Employee locker rooms, break, training and briefing rooms

- Quiet rooms / nursing mother’s rooms

- Outdoor patio spaces

- Six loading docks

- 400 space parking garage

2023 / Savannah

Savannah Convention Center, Renovation and Expansion

- 100,000 sf of exhibit space (in two divisions)

- 42,000 sf ballroom

- 23,000 sf meeting rooms (14 total)

- 950 space parking garage

2006 / Beijing

New China International Exhibition Center

- 3,540,000 sf total

- 1,700,000 sf exhibit halls and support space

- 16 exhibit halls

2022 / Charlotte

Charlotte Convention Center, Renovation and Expansion

- 860,000 sf - 76,000 sf total

- 26,100 sf total meeting room area

#2 Largest

2008 / Nanjing

Nanjing International Exhibition Center

- 1,100,000 sf total

- 750,000 sf exhibit halls

- 300,000 sf outdoor exhibition space

2010 / Tianjin

Tianjin Meijiang Convention Center

- 980,000 sf total

- 562,500 sf exhibit halls

- 43,000 sf meeting rooms

- 24,000 sf ballrooms

- 610 parking spaces

2021 / New York City

Javits Center, Expansion

- 1,200,000 sf total

- 90,000 sf additional exhibit space

resulting in 500,000 sf of contiguous exhibit space

- 45,000 sf additional meeting rooms

- 55,000 sf ballroom

- 3,200 sf greenhouse set within one acre rooftop urban farm

- 15,000 sf rooftop event space

- LEED Gold

2020 / Memphis

Renasant Center, Renovation and Expansion

- 550,000 sf

- 300,000 sf flexible meeting, exhibit and prefunction

- 46 flexible meeting rooms

- 118,000 sf column-free exhibit hall

- 28,000 sf ballroom

2011 / Philadelphia

Pennsylvania Convention Center, Phase II

- 1,000,000 sf total

- 261,000 sf exhibit halls

- 81,000 sf meeting rooms

- 60,000 sf ballrooms

2013 / Nashville

Music City Center

- 1,200,000 sf total

- 350,000 sf exhibit halls

- 120,000 sf meeting rooms

- 58,000 sf ballrooms

- 1,800 space parking garage

- LEED NC Gold

2019 / Panama

Amador Panama Convention Center

- 624,000 sf total

- 168,000 sf exhibit halls

- 25,000 sf meeting rooms

- 44,000 sm ballrooms

2018 / Charleston, WV

Charleston Coliseum & Convention Center, Renovation and Expansion

- 284,000 sf total construction

- 148,000 sf new construction

- 136,000 sf renovation

- LEED Certified

2014 / Detroit

Huntington Place, Adaptive Reuse and Renovation

- 1,600,000 sf total

- 723,000 sf exhibit halls

- 40,000 sf ballrooms

- Atrium concourse

- Conversion of arena into grand ballroom

2017 / Winston-Salem

Benton Convention Center, Renovation and Expansion

- 165,000 sf renovation

- 13,000 sf expansion

- 5,000 sf prefunction

- Two exhibit halls

- Three ballrooms

- One boardroom

2015 / Ningxia

Ningxia International Convention Center

- 700,000 sf conference center

- 65,000 sf multipurpose ballrooms

- 125,000 sf meeting and conference rooms

/ Chengdu

1,800,000

2016 / Zhumadian

Zhumadian International Expo Center

- 1,300,000 sf total

- 573,000 sf exhibit halls

- 414,000 sf outdoor exhibition

- 1,400 parking spaces

/

PUBLIC ASSEMBLY INNOVATION

Venue Professional January/February 2022

Venue Professional September/October 2023 AIPC March 2023

WESTERN CHINA INTERNATIONAL EXPO CITY

Chengdu | China

The primary components of the exhibition center are the exhibit halls for temporary exhibit events; the support and circulation spaces associated with them; the merchandise mart, a multifloor structure with showroom space for permanent exhibits; an outdoor exhibit plaza; an opening ceremony plaza on the south side; and underground parking with 3,500 spaces.

As established by the master plan for the Expo City, the exhibit halls are organized into eight halls arranged in a V formation, embracing an expansive plaza that opens toward the Tianfu Central Park to the northwest. Each typical hall is organized around a service court and is divisible into two smaller halls.

AREA + ATTRIBUTES

- 380,000 sm convention center

- 200,000 sm exhibit space

- 16 exhibit halls

- 100,000 sm outdoor plaza

- Conference center

- Trade mart

- Convention hotel

Market Analysis for Top TierConvention/Conference Centre

Dubai, UAE

JAVITS CENTER, EXPANSION

New York City | New York

In 2016, a Lendlease and Turner Construction joint venture embarked on the $1.5 billion designbuild expansion of the Jacob K. Javits Convention Center on Manhattan’s West Side. The New York Convention Center Development Corporation sought to expand the iconic facility, originally constructed in the 1980s, to compete with other convention centers around the world while providing significant economic enhancement to the State and City of New York. Collaborating with TVS, a renowned designer of convention facilities, the joint venture was able to optimize the indicative design, reduce costs and improve the schedule.

A 100-person onsite and colocated team designed and constructed the 1.2 million sf expansion spanning two city blocks. This included the addition of 90,000 sf of exposition space, 200,000 sf of prefunction and meeting room space, a 6,000-person special event space, and a four-level truck marshalling and loading dock structure. The new loading docks are a key component of this project, as they remove thousands of idle trucks from the surrounding city streets, thereby alleviating congestion and improving air quality for nearby residents. During the design process, the scope of the project was expanded to include a rooftop pavilion, an outdoor terrace, and a one-acre urban farm.

AREA + ATTRIBUTES

- 1,200,000 sf total

- 90,000 sf additional exhibit space resulting in 500,000 sf of contiguous exhibit space

- 45,000 sf additional meeting rooms

- 55,000 sf ballroom

- 3,200 sf greenhouse set within an urban farm of approximately one acre

- 15,000 sf flexible event space

- Custom glass door for inside/out events

- LEED Gold

JIO WORLD CONVENTION CENTRE

Bandra Kurla Complex, Mumbai | India

AREA + ATTRIBUTES

- 18.5 acres

- 8,500,000 sf entire complex

- 1,000,000 sf convention center

- Three exhibit halls spanning 162,000 sf (16,500 guests)

- Two convention halls totaling 108,000 sf (10,640 guests)

- 32,300 sf ballroom (3,200 guests)

- 140,000 sf prefunction

- Kitchen (18,000 meals a day)

- 5,000 space on-site parking

- 2,000 seat theater

Mumbai was in need of a multifaceted, flexible venue that could host distinguished events and establish India’s ability to deliver superlative exhibitions, conventions and conferences. The goal was to create a series of spaces future-proofed for large, small, international and state events. It was critical that the venues would be capable of simultaneously hosting events while incorporating the most advanced technology and a committed support team to take care of all requirements.

Accessibility for all was a major driver for this convention center – the owners were clear that it must defy socio-cultural standards rooted in class, and be a true gift to the city of Mumbai and its citizens.

The convention centre is enormous with several entry and exit points and is designed in a way that one does not see a straight line all the way down while looking ahead. Instead, the design of the centre is scalloped, giving each entry a unique element, yet a sense of repetition and a sense of movement and flow. The entire flex hall’s ceiling is covered with a jaali, the modern silver metal of the CEC transitioning to a warmer gold. With an area totaling 515,900 sf, this facility is currently India’s largest convention and exhibition center, containing several entry and exit points.

The CEC concourse design is scalloped, giving each three-story entry a unique element, yet a sense of repetition, movement and flow. A stand-out element is the striking, hand-crafted Lasvit chandeliers in the pre-function lobbies. The chandeliers lend each area their own identity. Earth, fire, air and water – sacred elements in Indian philosophy – provide the perfect design inspiration. The concourse ceilings also follow the same iconic lotus-petal theme and have sound absorptive materials that reduce the reflected sound and lets one take in and enjoy their impressive surroundings.

LAS VEGAS CONVENTION CENTER, WEST HALL EXPANSION

Las Vegas | Nevada

The history of the Las Vegas Convention Center is the history of the city. It’s a history of the Las Vegas experience, a brand and an ongoing project to invent new limits and surpass them. It’s the same as the city’s project for the future. The LVCC West Hall Expansion is an extension of that experience. It draws its energy and returns it to the most Exciting City in the World. Its presence, its technology, must communicate that brand, a sense of destiny and destination. It must move people, physically and in the imagination.

The design begins with visual reach and experience that unifies the campus across the distance from the Strip to the South Hall. Access and program punctuate the campus between those two endpoints; nodes made cohesive by a ‘ribbon’ of circulation. Echoing the region’s mountains, the ribbon is amplified at significant points to unite, announce entry and celebrate the act of gathering; an orienting path for the eyes, the feet and the mind. The ribbon is a wayfinding landscape of seamless connection and graphic activation from end to end, continuous and customizable to announce and activate the LVCC and make it a visible player from Las Vegas Boulevard and its hotels; an artery of Vegas experience piped straight from the Strip.

The design creates a compact, economical arrangement of program to for the flexibilities that result from leaving much of the site open; an advantage for outdoor exhibit local to the Strip, for further expansion and response to surrounding development.

WALTER E. WASHINGTON CONVENTION CENTER

Washington DC

This design and its prominent location—tying together a series of public monuments— preserves the L’Enfant master plan city grid with the suggestion of three connected buildings, allowing two streets to run through the complex and maintain the continuity of the neighborhood. The team worked in continuous collaboration with the client and civic groups and within tight urban constraints—including the placement of one story below grade to meet the 110 foot height restriction.

While the architecture is modernistic on a monumental scale, the grand entry atrium façade opposite The Carnegie Library is a fitting invitation to a new national meeting place. Generous fenestration and placement of concourses, registration areas, and lobbies around the perimeter reveal the activity inside to the streets outside. As Washington DC’s largest building, the center reestablished the city’s place in the meetings and convention industry, and has created new economic opportunity for the surrounding neighborhood. The center has received the prestigious American Institute of Architects (AIA) Design Award for Architecture and the Urban Land Institute’s 2006 Award of Excellence.

AREA + ATTRIBUTES

- 2,100,000 sf

- 700,000 sf of exhibit halls

- 60,000 sf ballroom

- 150,000 sf meeting space

LETTERS OF RECOMMENDATION

January 22, 2022

1230 Peachtree Street NE, Suite 2700 Atlanta, Georgia 30309

Re: Jacob K. Javits Convention Center Expansion Project

Dear Emery & Robert:

As the expansion project for the Jacob K. Javits Convention Center comes to a close, I want to share my excitement for the successful delivery of this project with the help of our DesignBuild partners. Through the teamwork of the design professionals with our construction team, we were able to provide the Javits Center a world-class facility, helping position them amongst the top convention centers in the world.

This complex project included numerous project stakeholders in Empire State Development, DASNY, the Port Authority and others while also working adjacent to an active building and above the Lincoln Tunnel. The stakeholders and site brought its own set of challenges, topped off by building the project in the midst of the global COVID-19 pandemic; however, our teams collaborated and supported each other to create solutions to allow us to successfully deliver the project on time and on budget.

The expansion provided Javits with additional area to help improve their operations and flexibility. It also offers unique features that allow for a guest experience like no other city, including the region's largest ballroom, The Overview, with views of the Hudson River, the oneacre rooftop farm and Pavilion on the Farm for outdoor events. Additionally, the first-of-its-kind truck marshalling facility helps greatly reduce traffic in the surrounding neighborhoods.

Your partnership in our Design-Build team helped ensure the success of delivering this iconic structure and economic engine for New York City.

Very truly yours,

Subject:

Dear CBRE & TVS team.

We are writing to convey our sincere appreciation on behalf of both KITA (Korea International Trade Association) and HKC (Hahn Kook Center) for your steadfast support and keen interest in our recent presentation of the Conceptual Design/Schematic Design for the project that we have diligently prepared over the past several months. The outcome of the presentation was made possible through the unwavering dedication and hard work of the entire TVS and CBRE teams.

Throughout the Schematic Design Presentation and the ensuing discussions, Our chairman, Mr. Koo's enthusiasm and involvement were unmistakable, as he frequently expressed his thoughts, often describing the project as "interesting." His vision for the project, with a sincere hope that it will result in a building that stands the test of time for more than 50 years. Mr. Koo's words underscored the profound symbolic significance of this building, representing not only KITA but also its crucial role in representing the Korean economy on both American and Korean soil.

We aspire to see the new 460 Park Avenue, nestled in the heart of New York's bustling Midtown, flourish as a symbol of success, thanks to the dedicated efforts of CBRE-TVS and the synergy of our respective teams. On behalf of KITA/HKC, we wish to extend our heartfelt gratitude to all those who actively participated in today's presentation.

While we recognize that there is still much work ahead, we remain optimistic that through collaborative efforts, mutual cooperation, and unwavering commitment from all the involved organizations, this project will undoubtedly evolve into a resounding success. We would like to express our gratitude to everyone who graced us with their presence at today's presentation, and we eagerly anticipate fostering an enduring and fruitful partnership in the days to come.

Thank you.

Warm regards,

Yang Asset Manager

Korea International Trade Association(KITA) New York Center

Hahn Kook Center (U.S.A) Inc.

460 Park Ave, Suite 400, New York, NY 10022

T +1-212-421-8804(ext.206) M +1-703-343-6709E E .sg.yang@kita.or.kr

RE: Thank You Message from Mr. Junbong Lee, on Behalf of KITA NY

April 19, 2021

Dear Justin Hughes and Robert Svedberg:

As the repositioning project for the Memphis Renasant Convention Center and attached Cannon Center for the Performing Arts comes to a close, want to tell you how excited am to have gained such an asset for our events business.

The Convention Center was in critical need of an upgrade, both operationally and aesthetically. We were excited to see how attention to the center could also benefit our connected performing arts venue. A clever approach to several aspects of the aging and underutilized facility has resulted in a masterpiece.

Your assistance in assuring the value of our investment, patiently rebidding the project with us and without any measurable design change allowed the construction market to align with our on-budget expectations.

Your early alternate site studies certainly may have allowed us to dream about a new structure elsewhere, but we are happy we stayed with our current facility. Your targeted functional enhancements, found space, aesthetic upgrades, and front-of-house connectivity allowed us to stay connected the River and, even better, to the Cannon Center for the Performing Arts.

Sincerely,

Renasant Convention Center and Cannon Center for the Performing Arts

Dean Dennis SVP/GM

255 N. Main Street 38103

DDennis@MemphisRCC.com

901-576-1203

Erik Waldman

Senior Vice President, Client Services

CVE

rwaldman@tvsdesign.com

754 581 5719

As Senior Vice President, Client Services for TVS, Erik Waldman brings more than 20 years of proven experience overseeing guest services, operations and events at some of the country’s top public assembly facilities. Prior to joining TVS, Erik served as the Senior Director of Special Events for the Georgia World Congress Center Authority, overseeing special event operations for the top convention, sports and entertainment destination in the world.

In 2016, he received his Certified Venue Executive designation from the International Association of Venue Managers (IAVM). In 2017, Erik was named to the IAVM Board of Directors and continues to serve representing the Allied members today. Erik also serves on IAVM’s Region 5 Committee. Erik’s experience in the public assembly industry provides a unique user perspective to venue design. His insight not only helps architects, but clients create ideas for revenue generating and guest experience opportunities that may have been otherwise overlooked.

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