Photographic Copyright Permissions: Most of us are aware that it is not “kosher” to download proprietary software, music or other original content, without paying for it. Copying other’s artistic works for personal gain is prohibited by Canadian law. Copyright infringement seems to get fuzzy for some folks when it comes to purchasing photographic images. Just because you bought a photograph image from a professional photographer at a show or event, doesn’t necessarily give you the “all uses” rights to that photograph. You must ensure you have the photographer’s permission to use that image (digital or printed) for ads in publications, or placing on your website, or sending out with a media release. Some photographers build “all uses” rights into the original price of the images you purchase. Others may charge an additional fee. Contact the photographer to find out, and request written permission to reuse the photo(s). Get all your ducks in a row and have that documentation readily available. When submitting photographic images to a magazine editor, to your webmaster, or accompanying a media release, be sure to include the photographer’s name (for photo credit) and the information describing the image – a “cutline” or caption for the photo. Netiquette is not only a nicety; it’s a measure of your everyday business practices. It’s one more indication that you are a reputable person running a respectable operation. In the marketing industry we like to say “perception is reality”. What it means is that your customers’ perceptions of you are their reality, and will cause them to want to do business with you, or not! Guard your business image carefully. As mentioned in every previous installment, there is no one magic trick to build your business. It’s built through the cumulative efforts of your whole stable of marketing tools and strategies. And, they work so much harder for you when they support and complement each other. In the spirit of mutual learning and sharing, we invite your comments and feedback (positive and negative), which you can post on our websites or submit direct to the editor. See you next issue. Marnie Somers is a freelance writer and web designer. Her articles have been published in numerous magazines across North America. She is the designer/webmaster for horse and cattle associations and individual livestock producers, and has been a media/marketing consultant to the horse industry since 1997, and has presented Marketing Tips seminars. In addition, she is the current President of the Canadian Quarter Horse Association and a Director-At-Large on the Boards of Directors of the American Quarter Horse Association and Equine Canada. Somers may be contacted via email at: marnie@horsescooops.com. Her Marketing Tips blog may be found at www.horsescoops.com/blog/
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AD INDEX 3D Simmentals.....................................................................32 3 Star Simmentals................................................................70 5 Corner Cattle.....................................................................69 Adair Ranch.........................................................................12 Alameda Agencies................................................................69 Beshears Simmentals...........................................................68 Big Hills Simmentals............................................................20 Big Sky Simmentals.............................................................44 BlackSand Cattle Company..................................................26 Black Diamond Simmentals.................................................62 Bonchuk Farms....................................................................4 Bouchard Livestock.............................................................34,70 Boynecrest Stock Farm.......................................................21 Brett McRae........................................................................56 Carberry Sandhills Consulting............................................69 City View Simmentals.........................................................63 Davis Livestock Services.....................................................70 Diamond M Ranch................................................................13 Double Bar D Farms............................................................51 Downey Farms.....................................................................17,69 Ellingson Simmentals..........................................................19 Erixon Simmentals...............................................................40,41 G-7 Ranch Seeds..................................................................70 Genetic Source Bull Sale......................................................42 Gordon Jones Simmentals....................................................8,9 High Bluff Stock Farm.......................................................50,70 Homestead T Simmentals.....................................................47 Jerry Kanewischer................................................................70 Joynt Cattle Services...........................................................22 Kopp Farms..........................................................................23 LaBatte Simmentals.............................................................29 M & J Farms........................................................................72 Manitoba Simmental Association........................................6 Maple Lake Stock Farm.......................................................57 Mar Mac Farms.....................................................................3 McMillen Ranching Ltd.......................................................58,59 More Bros.............................................................................16 Muirhead Cattle Co..............................................................35 Murray Chev Cadillac..........................................................69 Oakview Simmentals............................................................43 Pheasantdale/Highway 5......................................................14,15 Perkin Land & Cattle Co.....................................................2 Premium Beef Bull Sale......................................................60 Proudly Western Bull Sale...................................................55 R Plus Simmentals...............................................................49 Rebels of the West Bull Sale................................................65 Redpath Simmentals............................................................9 Regina Bull Sale..................................................................34 Rendezvous Farms..............................................................36,37 Saskatchewan Simmental Association................................71 Schweitzer Simmentals.......................................................27 Scott Tibble.........................................................................69 Sleepy Hollow Simmentals.................................................10 Spring Creek Simmentals...................................................24,25 Stockmans Agencies............................................................70 Sunville Simmentals............................................................18 Swan Lake Farms................................................................52 Swan Valley Veterinary Clinic.............................................70 Timberlind Auctions............................................................11 Transcon Livestock Services................................................70 Triple R Simmentals.............................................................45 Twin Brae Simmentals.........................................................70 Twin Chief Simmentals........................................................53 Weeks Simmentals................................................................12 Wheatland Cattle Co..............................................................30,31 WLB Livestock.....................................................................33 Workman Farms....................................................................61