Progress Magazine July 2024

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Choose a health care partner that’s better for your business today, and tomorrow.

Choose a health care partner that’s better for your business today, and tomorrow.

Proud sponsor of the Silicon Valley Business Journal Latinx Business Leadership Awards

Remote, hybrid, in-person. Today’s workforce needs care that effortlessly meets them where they are. More than ever, workforce health is a business strategy. Choose a leader who can help you navigate challenges and capitalize on emerging opportunities. Learn more at

Remote, hybrid, in-person. Today’s workforce needs care that effortlessly meets them where they are. More than ever, workforce health is a business strategy. Choose a leader who can help you navigate challenges and capitalize on emerging opportunities. Learn more at

For all that is Central Valley. For all that is you.

For all that is Silicon Valley. For all that is you.

WA Message From The President & CEO

hat does that really mean? I suspect it may vary from person to person in many ways, but there is a general sense that we can lean into. Wellness equates to mental, physical, and inner/spiritual wholeness, and in a perfect world we would all enjoy the lot in balance and harmony constantly. Life is real living. The reality is we don’t survive in a perfect world, in a state of peaceful balance, in every moment of every day.

In our community we see the struggles of the unhoused, witness the effects of the addicted, feel the sorrow of the anxious, lonely, and depressed, and hopefully recognize the strain and drain we individually carry within day to day. In community the goal for every individual is a stable, safe, fulfilling, and joyful life… so that defines the gaps. We are, though, very fortunate to live in a community that is poised to help and support.

The more opportunities I am afforded to develop closer relationships with and understanding of the programs of our governmental partners; to learn about the services provided by our non-profit sector; to connect with our corporate and business entities and learn about the giving and investment they extend our community, the more impressed and reassured I am.


The City’s Downtown Streets team, helping the unhoused find their way to housing, is making a difference. So many non-profits working hard to make a difference such as Love Stanislaus, The Gospel Mission, Sierra Vista Child & Family Services, and The Boys and Girls Clubs of Stanislaus County providing for various needs of the residents and youth within our county is making a tremendous difference. Business and corporate entities investing back in the community such as E. & J. Galo Winery, Stanislaus Food Products, Valley First Credit Union, and Modesto Subaru are often quietly supporting in ways we cannot broadly see and appreciate.

I had the amazing opportunity to join my Leadership Modesto Class for Healthcare Day. What a fascinating experience! We spent time at Kaiser Permanente listening to and learning from various team leaders, including one of our incredible Modesto Chamber of Commerce Board Members, Aphriekah DuHaneyWest, Senior Vice President & Area Manager, Central Valley. We had the unique experience of watching a baby delivery training scenario play out for us. We then spent time at Central Valley Doctors Health System – Doctors Medical Center and heard from several of their leadership team, including Chief Executive Officer, Jay Krishnaswamy. We also had the very special experience of a tour of the stroke unit and a roof top visit to the helipad and flight crew. What a great day!

With warm regards, Trish

Each member of the Chamber is important, no matter the size of business. We desire for local businesses and organizations to succeed and thrive. To reach this goal we provide exposure, opportunities to engage with Regional Electeds and community partners, as well as networking with businesses and organizations across industries. We work to better our community by providing up-to-date education and training, certifying qualifying businesses as Green, and providing advocacy on City, State, and Federal levels. The Chamber is a family of dedicated professionals striving to make a difference in their business and way of life. Whatever your business needs are, we invite you to join us.

To execute our adopted mission we have developed an acronym that helps keep us focused. That acronym is “CARES: Community, Advocacy, Relationships, Education and Service.”

C - Community

At its heart, the Modesto Chamber is a community of like-minded business owners who share the vision for enjoying a thriving economy and creating and maintaining our community as a vibrant place to live, work and play. With over 100 years of history and experience in the Greater Modesto Area, we understand what it means to be a business owner and customer in our community, with featured events such as local and regional forums, Ag Aware, Harvest Luncheon, and Family Day. Chamber members get the opportunity to actively engage in and influence the community they live and work in.

A - Advocacy

The Modesto Chamber supports local businesses and is an active advocate for the common interest of its members. The Chamber has an Economic Development Committee and a Government Relations Council. These advocacy committees are dedicated and proactive in representing our members and community. They work to address business initiatives and relieve the regulatory burdens businesses face may face. The Chamber is also honored to certify local businesses and organizations through our California Green Business Network Stanislaus Program. Through this we create more conscientious and sustainable ways of life while lowering the cost of doing business for our community and future generations.

R - Relationships

The Modesto Chamber of Commerce specializes in building relationships and serving as the nexus to businesses, nonprofit organizations, and governmental agencies. With over a dozen Committees, Programs, and Events in which our members can participate, the Chamber offers ample opportunity to meet and connect with other business owners in our community. As a relational organization, the Chamber works with its members to ensure the opportunity to connect and grow in every niche and industry to help build and cultivate long-lasting relationships among business owners and community partners alike.

E - Education

The Modesto Chamber of Commerce values education and offers members the opportunity to stay on the leading edge with new and emerging information and training that will set your business apart from the rest. In partnership with Modesto Junior College, the Chamber is pleased to offer an assortment of trainings applicable to any business or industry for credited completion through our Chamber University platform. Our Chamber also works with members to provide a platform to speak to their own industry expertise and invite other members to learn from those leading our local industries.

S - Service

The Modesto Chamber of Commerce offers its members a wide range of opportunities to promote and engage their business across industry and community lines. The Chamber Weekly E-Blast, Website, and our Progress Magazine provide opportunities to advertise and promote your business, keep up to date with articles about local businesses in our community, and stay in the loop about up-and-coming Chamber and community events. Our Chamber also offers indemand materials, such as Member contact list, Federal and State compliance posters, export document services, and so much more. Chamber members can also personalize their business profile within our website and have access to our Member-Only Information Center, where members can connect with other members, boost their social media presence, promote job postings, public events, and member-to-member discounts.

Mission stateMent

The Modesto Chamber of Commerce is dedicated to serving the greater Modesto Area, regional businesses and community prosperity through advocacy, collaboration, access to leaders, economic development, connectivity and business education.

executive coMMittee

Chairperson – Kirstie Boyett Zacharias, American Leadership Forum- Great Valley Chapter

Immediate Past Chairman – Michael Gaffney, Pacific Gas & Electric

Vice Chairman, Internal Operations – Pat Gillum, Patricia A. Gillum, CPA

Vice Chairman, External Operations – John Villines

board of directors

Garrett Ardis - Huff Construction Company Inc.

Brad Blakely - Edward Jones

Kirstie Boyett Zacharias - American Leadership Forum- Great Valley Chapter

Aphriekah DuHaney West - Kaiser Permanente

Michael Gaffney-PG&E

Pat Gillum - Pat Gillum Cpa's

Victor Gomez Terres - Blue Diamond Growers

David Halvorson Jr. - Resurrection Brands

Amy Jefferies - Gianelli Nielsen

Courtney Lagorio - F&M Bank

Brian McDermott - NTT

Michael Moradian Jr. - Peace of Mind Pest Control & Home Inspections

Allan Morris - Bank of Stockton

Peggy O'Donnell - Mid Valley Promotions

Edgar Perez - American AgCredit

Stephen Qualls - Central Valley Division of the League of California Cities

Jonathan Raymond - BBSI

Bill Robinson - Prinicpal Financial

Kari Santos - IJ Larsen Pumps

Christine Schweininger - Valley Builders Exchange, Inc.

Dejeune Shelton - Modesto Junior College

Community Education

John Villines - Modesto Gospel Mission

Kelly Tallant-Martin - Vintage Fair Mall

Laura Ward - Ward Promotional Marketing Solutions

President & CEO

Trish Christensen Modesto Chamber of Commerce

Publisher: Modesto Chamber of Commerce

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Printer: 209 Magazine

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advertising sales: 209.845.4074

Modesto ChaMber of CoMMerCe I


Economic Development Committee

1114 J Street, Modesto

12:00 P.M – 1:30 PM

*Register on website, in person & Zoom

Rise and Shine with CEO’s

8:00 AM – 9:00 AM

*Register on website

Women in Business Coffee & Conversations

8:00 AM – 9:00 AM

*Register on website

green Ribbon Cutting – EcoSource Fillery

2:00 PM – 2:30 PM

1367 Standiford Ave, Suite D Modesto

Stanislaus green Team

12:00 PM – 1:00 PM 1114 J St. Modesto. Ca, 95354

ambassador & Welcome Team

*In person & Zoom 8:00 A.M. 1114 J Street, Modesto

government Relations Council Meeting

1114 J Street, Modesto

*In person & Zoom 11:30 A.M. Register on website

Economic Development Committee 114 J Street, Modesto

12:00 P.M – 1:30 PM

*Register on website, in person & Zoom

Rising Professionals Evening Social 5:00 PM – 6:30 pm

*Register on website

Stanislaus green Team 12:00 PM – 1:00 PM 1114 J St. Modesto. Ca, 95354

ambassador & Welcome Team

*In person & Zoom 8:00 A.M. 1114 J Street, Modesto

government Relations Council Meeting 1114 J Street, Modesto

*In person & Zoom 11:30 A.M. Register on website

Ribbon Cutting – golden Valley Health Centers 4:00 PM – 6:00 PM 401 Paradise Rd, Modesto

Women in Business lunch & learn 12:00 PM – 1:00 PM *Register on website

Ribbon Cutting – The Mortgage Dr. 3:00 PM – 3:30 PM 3421 Tully Rd, Modesto

*See website for more detail. Find Zoom Registry links and more at

Please note that calendar events and details are subject to change.


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center for Human services announces leadership transition

Center for Human Services (CHS), local nonprofit, is set to undergo a bittersweet leadership transition. After 13 years of dedicated service as Executive Director and a 26-year tenure with the agency, Cindy Duenas has announced her retirement effective June 30, 2024.

Under Cindy’s visionary leadership, Center for Human Services has grown and evolved, making profound impacts on countless lives within the community. Cindy’s commitment to fostering positive change and addressing critical issues has been a driving force behind CHS’ success.

In preparation for this transition, the CHS Board of Directors has identified Gina Machado as the agency’s next Executive Director. Gina brings a wealth of experience and a deep passion for CHS’ mission, having served in various capacities within the agency over the last six years, most recently as the Development and Operations Director. She has been involved with CHS as a volunteer since 2001.

“I am immensely proud of our staff and what we have accomplished together and I’m confident the agency will continue to have a positive impact under Gina’s leadership,” said Duenas.

mission Possible: now & Forever

Community Hospice & Health Services Foundation is excited to announce the Public Phase of their Mission Possible – Now & Forever Campaign. This strategic community initiative aims to raise more than six million dollars to support Community Hospice & Health Services, the oldest and largest non-profit hospice and support services organization caring for those in the Central Valley of California the past 45 years.

There are two aspects to the campaign, Now and Forever.

The “Now” component addresses the following patient centered needs:

• The evolution of core hospice care services includes strengthening the interdisciplinary clinical teams to best serve our diverse communities.

• Expansion of our pediatric hospice and palliative care programs which will encompass a new Family Suite at the Alexander Cohen Hospice House and modernization of patient care systems.

• Developing a home for Hope Counseling and Bereavement Services to meet the growing needs of our community members who are dealing with mental health issues and/or grieving the loss of a loved one.

The “Forever” aspect of the campaign is geared to build the Endowment. This fund will ensure Community Hospice & Health Services is here for generations to come, meeting the needs of those at end-of-life and the emotionally hurt through quality programs that have the hallmarks of compassionate care and stellar education.

The Mission Possible effort is led by Chairman Tom Eakin who shared, “I am truly honored to be a part of this opportunity to invest in the future of this worthy nonprofit organization that consistently turns no one away for hospice services based on ability to pay.”

Tom is joined by the campaign Leadership Cabinet of 50 distinguished, mission minded individuals who are passionate about ensuring Community Hospice & Health Services is available to you and your family when you need them most.

community Hospice & Health services appoints new chief Financial officer

Community Hospice & Health Services, the oldest and largest nonprofit hospice and support services agency serving the Central Valley, announced the appointment of Ms. Toby Benguerel as the organization’s new Chief Financial Officer (CFO). Ms. Benguerel joined Community Hospice & Health Services on Monday, May 20, 2024, in her new role.

Ms. Benguerel brings to Community Hospice & Health Services more than 15 years’ professional experience in corporate finance and treasury, accounting, tax

and risk management.

She also brings a wealth of experience and knowledge in corporate operations and strategy to the CFO role. Prior to joining Community Hospice & Health Services, Ms. Benguerel served as the Chief Financial Officer for Yosemite Pathology Medical Group and held financial leadership roles in the manufacturing and construction industries. She also spent time in the public accounting sector performing audits and assurance services.

stanislaus County touts completion of Crows Landing road bridge

A project 23 years in the making was celebrated Monday morning when Stanislaus County held an official ribbon cutting for the Crows Landing Road Bridge.

The Crows Landing Road Bridge crosses the San Joaquin River and connects the Westside communities to Stanislaus County. A traffic survey found that the bridge serves roughly 8,000 vehicles daily with almost 20 percent being truck traffic.

An inspection of the bridge determined it was structurally deficient and functionally obsolete. Time and weather had brought the condition of the bridge to a point that it required a full replacement in order to provide a safer crossing over the river.

Doing such a project would prove to be costly and timeconsuming.

“This is a large infrastructure project and I talk about these all the time that people think we can just change out a bridge,” said Stanislaus County Supervisor Vito Chiesa, whose District 2 meets up with Supervisor Channce Condit’s District 5 at the bridge. “We’ve got such issues on our whole bridge system and when you see something like this that is one of the most important crossings over the San Joaquin River finally be completed, this is something to be so proud of.”

The project’s estimated construction cost is approximately $22,720,477 with most of the funding coming from the federally funded Highway Bridge Program. Other project funding is also coming from the Senate Bill 1, Road Maintenance and Rehabilitation Account.

The bridge is described as a five-span, post-tensioned box girder that is 723 feet in length and uses 112-foot long cast in steel shell concrete piles that are 72-inches in diameter.

The new bridge has two 12-foot wide lanes, one going in each direction, a 12-foot wide center median and four feet

shoulders on each side. There is a dedicated right turn lane southbound on Crows Landing Road to westbound Carpenter Road.

The project also added a center median lane north of the intersection for improved merging from eastbound Carpenter Road to northbound Crows Landing Road.

The county dove into the initial work of the replacement back in 2001, said Stanislaus County Public Works Director David Leamon. The construction began in earnest in August 2021.

“It’s been a journey, this bridge and it’s been interesting,” Leaman said. “We started this project in 2001. So, it took us 23 years from start to finish. I don’t think people appreciate how long it takes to get something like this done. Look at the list of permits. We still had to get a Coast Guard permit even though there are no more ships anymore, but it’s still navigable according to the federal government.”

The work had to take several pauses over the years when the rains pushed the rover up and over the banks.

“When we had Catfish Camp evacuated we had one of our shop trucks out here helping to fill tires and getting people moved down the road,” Leaman recalled.

This is the third incarnation of the Crows Landing Road Bridge. The first was a swing bridge that cost $35,196 and opened in May of 1887. The swing bridge was one lane and would swing out to allow for steam ships navigating the San Joaquin River to pass by. It utilized 40-foot long wood piles.

The second bridge was completed in 1949 and came about after a report found the one lane bridge was patchy and that there was danger of a heavy vehicle falling through one of the holes. That bridge used 40-foot long concrete piles and came in at a cost of $172,023.

We are inviting you to join us as we share how you can receive reimbursement for training! The Modesto Chamber of Commerce has been awarded $408,000 from the California ETP (Employment Training Panel).

This is a Multiple Employer Contract (MEC) which will reimburse your company for the hours that it invests in training employees on a multitude of requirements for your industry. With that, we will be scheduling an informational meeting which will enable you to learn how to take part in receiving reimbursed dollars for required training.

To learn more, email with subject line: MEC-ETP Interest

Some businesses are content to have no other online presence than a Facebook page, and never think of how that looks to customers. While Facebook is a wonderful complement to a company website, it is by no means a realistic replacement. And not everybody has a Facebook account anymore.

Web Design

The Next Generation of Care is at DMC

Although many people might know about the scale of care and innovation at Doctors Medical Center (DMC), they may not know that DMC is, in fact, a teaching hospital. Indeed, the recent partnership with UC Davis Health for enhanced trauma care, cardiothoracic surgery, and OB/GYN residencies, brings the number of DMC’s academic training and teaching programs to 13.

Call it DMC-U.

What exactly is a teaching hospital? Just what it sounds like: a hospital that provides clinical education and training to current and future health professionals.

The new relationship includes a transfer agreement with the immediate benefit that DMC’s Trauma Center, the first Level II Verified Trauma Center in the region, can transfer patients to UC Davis Medical Center (UCDMC) for specific, specialty care – typically, for burns or ophthalmic trauma. This alliance has a significant local benefit as there are only 123 burn centers and only 216 ophthalmic trauma-treatment centers in the United States.

The near-future benefits of the partnership include DMC’s Residency Programs to train the next generation of cardiothoracic (organs in the chest) surgeons and obstetrics/gynecology physicians (OBGYNs) from the UC Davis School of Medicine.

Significantly, in addition to the 13 academic-affiliated programs, DMC has two residency programs for Family Medicine (training eight physicians per year) and Orthopedic Surgery (three physicians per year) that draw from medical schools nationwide.

For the Central Valley communities, a key element of DMC’s Residency Programs is community. For example, the customized OBGYN residency is integrated into DMC’s community-based care network, including out-patient clinical practice.

Another benefit, backed by peer-reviewed research, is that teaching hospitals have better outcomes: “We find that across a very wide range of medical and surgical conditions, patients receiving care at teaching hospitals have superior outcomes,” said Ashish Jha, Dean of the Brown University School of Public Health and senior author of a 2017 study that examined more than 21 million Medicare hospitalizations at more than 4,000 hospitals.

Indeed, part of reducing mortality rates is also having specially trained, high acuity services, and DMC is part of the majority of teaching hospitals that feature a Neonatal Intensive Care Units (NICU) and a verified Trauma Center.

“By inviting top medical programs to train at DMC, we enhance the level of care in our communities with a combination of real-life expertise and the latest research-based approaches for compassionate care,” said Misty Oglesby, Chief Nursing Officer at DMC. “The relationship with UC Davis really shows how we are all Better Together.”

When it comes to managing your risk and maximizing your insurance coverage, you need to know your options. We take the time to understand you, your business and your unique needs. We offer the expertise that will lead to the best solution. Our partnership with HUB International gives us access to new and specialty markets while still being the area leader in self-insurance or group captive programs. Together, we can find the right option for you.

Harnessing the Healing Power of Nature: The Importance of Plant-Based Skincare in Healthcare

As a former nurse and someone who worked a total of 20 years in the medical field, I’m very passionate about educating others on how to live life more holistically. Our skin is the largest organ for the human body and in today's fast-paced world, where stress, pollution, & unhealthy lifestyle choices are rampant, taking care of our skin has become more crucial than ever. As awareness grows about the potential harmful effects of synthetic chemicals found in many skincare products, a shift towards natural alternatives, particularly organic plant-based skincare, has gained momentum. This shift is not merely a trend but a significant step towards holistic healthcare.

Plant-based skincare products utilize the healing properties of botanical ingredients to nourish, rejuvenate and protect the skin. Unlike synthetic counterparts, which may contain harsh chemicals and artificial fragrances, plant-based products are gentle yet effective, making them suitable for all skin types, including sensitive and problematic skin conditions like eczema and acne.

One of the primary advantages of plant-based skincare lies in its ability to harness the power of nature's bounty. Plants are rich sources of vitamins, antioxidants, and essential fatty acids, which play vital roles in maintaining skin health. For instance, ingredients like aloe vera, known for its soothing

properties, help calm inflammation and promote healing, while jojoba oil mimics the skin's natural oils, providing hydration without clogging pores.

Moreover, plant-based skincare products are often sustainably sourced and environmentally friendly, making them a preferable choice for conscious consumers. By opting for products derived from renewable resources, individuals can reduce their carbon footprint and contribute to preserving the planet.

The benefits of plant-based skincare extend beyond personal well-being to societal health. Many synthetic chemicals found in skincare products have been linked to adverse health effects, including hormonal disruptions and allergic reactions. By choosing natural alternatives, consumers can minimize their exposure to potentially harmful substances, thereby reducing the burden on healthcare systems.

The importance of plant-based skincare in healthcare cannot be overstated. Embracing natural ingredients, individuals can enhance their skin's health, appearance but also contribute to a healthier planet and reduce the strain on healthcare resources. Continue to prioritize holistic wellness, incorporating plant-based skincare into our daily routines emerges as a wise and impactful choice for long-term health and sustainability.

Garden City Healthcare Center: Committed to safety, wellness, and healing of our patients

Being an administrator of a skilled nursing facility isn’t just a job or a career, it’s a bit of a calling to care for those in need. We take that ‘call to care’ seriously. And not to brag, but we’re pretty good at what we do. We were recognized as a U.S. News & World Report Best Nursing Home in 2022–2023 — an award given to only 16% of the nursing homes in America.

Garden City Healthcare is a short-term rehab and skilled nursing facility in Modesto, dedicated to providing personalized rehab and nursing services. Our teams strive to help residents reach their maximum potential in a caring and supportive environment.

And we’re unique: we’re willing to serve the community in ways our competitors won’t. We’re continuously challenging ourselves to improve and provide the best experience possible, and if we’re met with a challenge, we adapt to improve for the next patient.

We want to be your first choice for you, or your loved one, and pride ourselves be being the best. Our services and amenities include:

24/7 Nursing Care: We ensure licensed nurses are available 24 hours a day, seven days a week. A stay at Garden City Healthcare begins with an evaluation by physicians, therapists, nurses, social services, and other staff. These meetings help us design a personalized care plan focused on returning you to your highest level of independence.


Rehabilitation: Your recovery and return home is our top priority. We provide a unique experience whether you’re suffering from an illness or bouncing back from a major medical event. All rehab takes place in our fully equipped therapy gym under the guidance of licensed experts.

Long-Term Care services are designed to meet the needs of those who have serious, ongoing health conditions or disabilities. Our goal is to help patients live as independently and safely as possible while helping with activities of daily living such as bathing, dressing, personal hygiene, and nutrition.

Complex Wound Care utilizes professional, clinical, and technical resources designed for the treatment of a variety of wound conditions including ostomies (colostomy/ urostomy), wound dehiscence, diabetic arterial/venous ulcers, pressure ulcers, and pre- and post-flap surgery.

Hospice Services: We offer compassionate hospice care for those with advanced, life-limiting illnesses. Our team of compassionate professionals work together to help ensure our patient’s last days are as comfortable as possible and spent with dignity, surrounded by their loved ones.

Spacious Courtyards & Common Areas: Patients and family enjoy visiting and resting in our beautiful courtyards and lobby. A healing environment is as important as the care we give.

Visit to learn more about our outstanding team, services, our dedication to our residents.

Modesto Chamber of Commerce


E & J Gallo Winery Kaiser Permanente


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how social Media is revolutionizing Client attraction in healthcare

The healthcare industry has increasingly recognized the power of social media as a tool for attracting clients and enhancing patient engagement. By leveraging platforms like Facebook, Twitter, Instagram, and LinkedIn, healthcare providers can reach a broader audience, build trust, and provide valuable information to current and potential patients. This article explores how the healthcare sector utilizes social media to attract clients and improve patient experience.

One of the primary ways healthcare providers use social media is to empower patients through education and information. By sharing articles, videos, and infographics about health topics, medical conditions, and preventive care, healthcare organizations can position themselves as authoritative sources of information. This educational content not only attracts followers but also empowers individuals to make informed decisions about their health, fostering a sense of control and responsibility. For example, a hospital might post videos explaining the importance of regular check-ups, or a clinic might share articles about managing chronic diseases.

Social media also plays a crucial role in fostering patient trust. By showcasing their services and facilities through virtual tours of hospitals, introducing staff members, and sharing patient testimonials, healthcare organizations can give potential clients a glimpse of what to expect. This transparency not only helps build trust but also reassures patients about the quality of care they will receive, enhancing patient satisfaction. For instance, a dental clinic might share before-and-after photos of cosmetic procedures, highlighting their expertise and successful outcomes.

Another significant advantage of social media is its ability to facilitate direct communication between healthcare providers and patients. Platforms like Facebook and Twitter enable real-time interaction, allowing patients to ask questions, schedule appointments, and receive prompt responses. This immediate access to information and support enhances patient satisfaction and encourages people to choose responsive and engaged providers. For example, a healthcare provider might use Twitter to answer common health questions or provide updates on flu shot availability.

Social media also plays a crucial role in patient engagement and community building. Healthcare organizations can create online communities where patients can connect, share experiences, and support each other. These communities foster a sense of belonging and provide valuable emotional support, especially for individuals dealing with chronic

illnesses or undergoing long-term treatments. For example, a cancer treatment center might host a Facebook group where patients and survivors can share their stories and offer encouragement.

Moreover, social media advertising allows healthcare providers to target specific demographics and reach potential clients more effectively. Organizations can use targeted ads to promote their services to individuals based on age, location, interests, and online behavior. This precision ensures marketing efforts are directed at those most likely to need and benefit from the services offered. For example, a pediatric clinic might run Facebook ads targeting parents in a specific geographic area, promoting their child's health services.

Finally, monitoring and analyzing social media activity provides healthcare organizations valuable insights into patient needs and preferences. Providers can tailor their services and communication strategies to better meet patient expectations by tracking engagement metrics, feedback, and sentiment. This data-driven approach helps healthcare organizations stay relevant and responsive in an ever-evolving digital landscape.

Social media has become an indispensable tool for the healthcare industry in attracting clients and enhancing patient engagement. By educating the public, showcasing services, facilitating communication, building communities, and leveraging targeted advertising, healthcare providers can effectively connect with current and potential patients. As social media continues to evolve, its role in healthcare marketing will only grow, offering new opportunities to improve patient care and satisfaction.

To enhance your company's online presence, whether it's creating a new website, updating an existing one, needing assistance with Online Reputation Management or seeking a virtual assistant for social media posting or phone support, visit You can also contact Sisbro Innovation directly at (800) 291-9102 for further assistance or call Kathryn Ramos directly to schedule a FREE consultation at (719) 237-9155.

leadership Modesto

Healthcare is vital for a multitude of reasons. Primarily, it ensures physical well-being by providing medical interventions, preventive care, and treatments for illnesses. Accessible healthcare fosters a healthier society, reducing mortality rates and enhancing quality of life. It also promotes economic stability by enabling a productive workforce and averting financial crises due to medical expenses. During the month of June, the 2024 Leadership Modesto Class (Best Class Ever!) toured two healthcare systems that provide important services to Stanislaus County residents: Kaiser Permanente Modesto and Central Valley Doctors Health System.

FIRST STOP: Kaiser Permanente Modesto

Kaiser Permanente, one of the nation's largest notfor-profit health plans, serves 12.6 million members. What makes Kaiser unique is it’s novel alignment of the hospital, health plan and medical group for a comprehensive and integrated delivery strategy of healthcare services. Kaiser provides value-based care while keeping cost low for members and does so without sacrificing quality. One example of this is offering opportunities to practice vital skills in their Simulation Lab. Another example is of their Save a Life Program, which leans on aggressive cancer screening instead of aggressive treatment. The program was started in the Central Valley 13 years ago and has saved hundreds of lives. These programs make Kaiser a leader in supporting a thriving community.

LAST STOP: Central Valley Doctors Health System

Central Valley Doctors Health System, formerly known as Doctors Medical Center, is a comprehensive healthcare system committed to providing toptier medical care, offering a range of services from prevention to cutting-edge technologies, with a dedicated team of professionals across various disciplines. The system pioneers cardiac and neonatal care, advanced stroke and trauma treatment, and has expertise across major medical specialties. During the tour, the Best Class Ever had the chance to view the facility’s Helipad, see lifesaving and state of the art stroke machines, and hear about their Injury Prevention activities in the community. These services make the system better together.

Both these healthcare partners are a staple to the Stanislaus community. Shoutout to the care and support teams for all their hard work!

Golden Valley Health Centers – Expanding to Meet Valley’s Growing Needs

As Golden Valley Health Centers (GVHC) continues to serve our communities, we are steadily analyzing opportunities to grow and partner with others toward our mission: to provide access to high-quality health care for all, serving with dignity, respect and compassion.

For many years, GVHC has been a supporting partner in the Valley Consortium for Medical Education. This physician residency program has been housed at the West Modesto Paradise Medical Office, a clinic operated by Stanislaus County Health Services Agency.

Earlier this year, Stanislaus County Health Services Agency announced their intention to consolidate operations. With the approval of the Board of Supervisors, the County gave GVHC the opportunity to absorb the Paradise clinic as well as their Specialty Care and rehabilitation clinic on McHenry Avenue. These clinical services are critical to the healthcare system in our community, offering medical services to thousands of residents in need.

We are proud to be adding Modesto Paradise and McHenry Specialty clinics to our network as of July 1. Because Golden Valley Health Centers already serves nearly 100,000 patients in Stanislaus County, we are uniquely equipped to take on this expansion of services and patients. GVHC now operates 50 clinics in the Central Valley and offers 21 specialty services!

We are particularly excited about the opportunity to serve as the lead facilitator in the medical residency program. “Sustaining and building a critical pipeline for health care providers in our area is a top priority for us,” said David Quackenbush, Golden Valley Health Centers President and CEO. “The organization is committed to medical education for the health and wellness of all people who call the Central Valley home, and we believe that continuity of care for both patients in our community and family medicine resident physicians is very important as we design for the future growth of this area,” he added.

Since 1972, the community has come to rely on and trust Golden Valley Health Centers for quality primary care. Because of Federally Qualified Health Centers, like GVHC, people in our communities have access to a variety of quality medical services, no matter their income or barriers. We are committed to quality and focus on health center excellence, ensuring that patients receive the highest-quality care at our clinics.

As a community partner and leader in the healthcare space, we look forward to expanding services to provide much-needed medical care for residents of Modesto.

National Health Center Week is August 5 – 9. We look forward to hosting a Grand Opening celebration at the Paradise Medical Clinic on August 6 and invite the community to join us! Visit for more information about our organization and upcoming events.

Modesto Irrigation District has various programs that can help your business unplug to conserve energy and plug-in to sustainability. The power is in your hands.

Modesto Irrigation District has various programs that can help your business unplug to conserve

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