THE BIGGEST MOMENT ON THE MOTHER ROAD
In May, Tulsa is celebrating 100 years of Route 66 by making history. Spectators from across the country will be invited to cheer on a world-record attempt for the largest classic car parade ever, as 3,000 vintage vehicles cruise down the city’s iconic stretch of the Mother Road. Don’t miss your chance to be a part of history and support this epic placemaking event.
AUDIENCE & MARKETING
Capital Cruise aims to be a fun and memorable way to celebrate a once-in-a-lifetime milestone. With global interest in America’s Highway, the event is expected to draw a wide audience—from Route 66 fans and classic car enthusiasts to Tulsa locals and anyone eager to witness a world-record attempt. Lined with vendors, food, and entertainment, the parade route will offer something for all ages in a festive, family-friendly atmosphere.
The marketing demographics will reflect just that. An inclusive campaign will be deployed on social media via the META platforms (Facebook and Instagram) and on the Google Display Ad Network. Event targeting will be a combination of geo and search/interest data. Strategic placements in relevant print publications and TV networks will supplement the digital campaign.
With several Route 66 events and activations planned around Capital Cruise the entire weekend, advertising will occur outside of the Tulsa region to raise awareness, spur leisure travel visitations and produce overnight stays.
TITLE SPONSORS H IPS
PRESENTING SPONSOR (1)
INVESTMENT: $150,000
As the official presenting sponsor, your brand will be front and center across all event marketing, materials, signage, and media as the leading force behind the Capital Cruise.
ǔ Naming rights across all event materials and signage—Capital Cruise presented by [Sponsor]
ǔ Logo on start/finish line arch, media backdrop, t-shirts, and route signage
ǔ Onstage recognition at adjudicator, VIP, and entertainment stages
ǔ Logo on official website, press releases, and digital promotions
ǔ Account tagging on social media (if account is available and desired) in social media-based ad campaigns
ADJUDICATOR SPONSOR (1)
INVESTMENT: $75,000
ǔ Opportunities for media and on-stage interviews
ǔ 20’ x 20’ booth at Expo with premium placement
ǔ 20 VIP Watch Party wristbands
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
SOLD
This exclusive opportunity aligns your brand with adjudication team and stage—placing your name at the heart of the event’s record-breaking moment.
ǔ Branding on adjudicator materials and signage
ǔ Mention in press/media content related to the record attempt
ǔ Account tagging on social media (if account is available and desired) in social media-based ad campaigns
ǔ Logo on adjudicator stage
ǔ 10 x 20’ booth at Expo with premium placement
ǔ 10 VIP Watch Party wristbands
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
RO UTE & VISIBILITY
SPONS ORS
VIP WATCH PARTY SPONSOR (1)
INVESTMENT: $50,000
Your company will host the official VIP Watch Party—the most exclusive viewing area along the route—providing premium brand exposure to stakeholders, media, and influencers.
ǔ Branding of official VIP Watch Party (naming rights optional)
ǔ 10’ x 20’ booth at Expo
ǔ 10 VIP Watch Party wristbands
START LINE SPONSOR (1)
INVESTMENT: $40,000
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Be the first brand guests see as the cruise begins, with signage and engagement opportunities at the official starting line near Expo Square.
ǔ Branded signage and banners at the cruise start line
ǔ Onsite booth or branded giveaway at start line
ǔ Account tagging on social media (if account is available and desired) in social media-based ad campaigns
ǔ 10’ x 20’ booth at Expo
FINISH LINE SPONSOR (1)
INVESTMENT: $40,000
ǔ 6 VIP Watch Party wristbands
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Celebrate the grand finale of the cruise with prominent branding and activation at the official finish line in Downtown Tulsa.
ǔ Branded signage and banners at the cruise finish line
ǔ Onsite booth or branded giveaway at finish line
ǔ Account tagging on social media (if account is available and desired) in social media-based ad campaigns
ǔ 10’ x 20’ booth at Expo
ǔ 6 VIP Watch Party wristbands
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
ROUTE & VISIBILITY SPONS O RS
CRUISE GUIDE (MAP) SPONSOR (1)
INVESTMENT: $20,000
Your company will be featured on all official route maps—both print and digital—used by drivers, spectators, and volunteers to navigate the day.
ǔ Logo on all printed and digital event maps
ǔ Logo on QR code signage and digital route assets
ǔ 10’ x 10’ booth at Expo
ǔ 4 VIP Watch Party wristbands
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
SUSTAINABILITY SPONSOR (1 AVAILABLE)
INVESTMENT: $10,000
Show your company’s commitment to sustainability by sponsoring all green initiatives—from recycling and hydration to messaging and on-site eco activations.
ǔ Naming rights for all green initiatives (e.g., Presented by [Sponsor] on signage and messaging related to recycling, waste diversion, and hydration stations)
ǔ Branding on all recycling stations throughout the event footprint
ǔ Opportunity to include a sustainability message or QR code on signage or event maps
ǔ Optional activation opportunity (e.g., branded refillable water bottles, green swag giveaways, or
MEDIA ROOM SPONSOR (1)
INVESTMENT: $5,000
electric vehicle showcase)
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Support the event’s press efforts by sponsoring the official media room, giving your brand visibility with local, regional, and national outlets.
ǔ Branding on signage in the official media room
ǔ Recognition on social channels
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Name on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
CAPI TAL CRUISE EXPO SPONS ORS
EXPO TITLE SPONSOR (1)
INVESTMENT: $50,000
Take the spotlight at the heart of the action with naming rights for the Capital Cruise Expo—our high-traffic vendor, vehicle, and activation showcase.
ǔ Naming rights (e.g., Capital Cruise Expo presented by [Sponsor])
ǔ Branded entrance arch + signage throughout
ǔ 20’ x 20’ booth at Expo with premium placement
ǔ 2 VIP Watch Party wristbands
EXPO TAILGATING SPONSOR (1)
INVESTMENT: $25,000
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Host the official Expo tailgating zone, where excitement builds the night before the cruise with food trucks, games, and preview vehicles.
ǔ Naming rights (e.g., Capital Cruise Tailgate presented by [Sponsor])
ǔ Branding in tailgating on Friday, May 29
ǔ 10’ x 20’ booth at Expo with premium placement
ǔ 2 VIP Watch Party wristbands
ǔ Logo on digital map and cruise guide
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
E NTERTAINMENT & ENGAGEM ENT
CRUISE PARTY ZONE SPONSOR (10)
INVESTMENT: $10,000
Your brand will headline one of the party zones along the route, each featuring music, games, and crowd energy to enhance the cruise experience.
ǔ Branding of one party zone along the cruise route
ǔ Onsite booth or branded giveaway at party zone
ǔ 10’ x 10’ booth at Expo
ǔ 4 VIP Watch Party wristbands
COOL ZONE SPONSOR (10)
INVESTMENT: $5,000
ǔ Logo on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Sponsor hydration and misting stations that help guests stay cool, refreshed, and engaged as they line the cruise route.
ǔ Branding on water refill stations or mist stations
ǔ Opportunity to distribute branded cooling towels or fans
ǔ 10’ x 10’ booth at Expo
ENTERTAINMENT SPONSOR (10)
INVESTMENT: $5,000
ǔ 2 VIP Watch Party wristbands
ǔ Name on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Bring the party to life by sponsoring a stage, DJ zone, or musical performance area and connecting your brand to the event’s electric energy.
ǔ Logo on stage signage + DJ/MC shout-outs
ǔ Branding at performance zones along the route
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Name on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
PHOTO ACTIVATION SPONSOR (10)
INVESTMENT: $5,000
Put your logo where everyone’s looking—on fun and Instagram-worthy photo ops placed along the route and in the Expo zone.
ǔ Branded photo backdrop
ǔ Logo on photos shared by guests
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ACTIVATION SPONSOR (10)
INVESTMENT: $5,000
ǔ Name on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Sponsor a unique event experience—like a kids zone, classic car game, or interactive booth—to directly engage with guests and families.
ǔ Naming rights to a themed activation (games, kids zone, interactive zone)
ǔ Branding on signage and supporting materials
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Name on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
SIGNATURE ACTIVATI O NS
POSTCARDS FROM THE MOTHER ROAD SPONSOR (1)
INVESTMENT: $15,000
A creative lounge where guests can send custom Route 66 postcards — to themselves or someone else. Include historic Route 66 artwork, stamps, and sponsored wrapped mailbox for onsite mailing.
ǔ Logo or Name Printed on Each Postcard & Mailbox Wrap
ǔ Logo on all printed and digital event maps
ǔ Logo on QR code signage and digital route assets
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
BUTTON UP: CENTENNIAL BUTTONS SPONSOR (1)
INVESTMENT: $15,000
Celebrate your journey with a collectible keepsake at Button Up for the Mother Road, where guests can pick up and even create free Route 66 buttons featuring original Oklahoma-inspired designs. From the Blue Whale of Catoosa to the Round Barn in Arcadia, these pins are the perfect way to mark your place in the Centennial celebration.
ǔ Signage Near Activation
ǔ Logo on all printed and digital event maps
ǔ Logo on QR code signage and digital route assets
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
PATCH STOP: CUSTOM ROUTE 66 PATCH BAR SPONSOR (1)
INVESTMENT: $15,000
Guests choose from Oklahoma- and Route 66-themed patches and iron them onto bandanas, denim, or canvas bags — a perfect way to personalize your look with some Centennial flair. This station turns simple gear into road-trip-ready keepsakes. Whether you’re a collector or just feeling crafty, it’s a fun way to wear your Oklahoma pride.
ǔ Signage Near Activation
ǔ Logo on all printed and digital event maps
ǔ Logo on QR code signage and digital route assets
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
TOUCH THE TRADITION: ROUTE 66 RIGS & RIDES SPONSOR (1)
INVESTMENT: $15,000
Climb in, honk the horn, and feel the horsepower! Touch the Tradition brings together a one-of-akind collection of vehicles that have ruled the roads of Route 66 — from classic cruisers and fire trucks to vintage police cars and muscle cars. This hands-on showcase lets kids and adults alike explore the interiors, meet the drivers, and snap photos with the legends of the road. This is your chance to get up close with the vehicles that keep America moving.
ǔ Signage Near Activation
ǔ Logo on all printed and digital event maps
ǔ Logo on QR code signage and digital route assets
ǔ 10’ x 10’ booth at Expo
ǔ 2 VIP Watch Party wristbands
ǔ Logo on volunteer shirt
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
P E OPLE-POWERED SPONS ORS
DRIVER SPONSOR (1)
INVESTMENT: $15,000
Support the heart of the cruise—its drivers—by branding the souvenir mirror tags, driver packets, and communication touchpoints throughout the event.
ǔ Logo featured on souvenir mirror hangers for drivers
ǔ Name included on all driver communication and registration site
ǔ 10’ x 10’ booth at Expo with premium placement
VOLUNTEER SPONSOR (1)
INVESTMENT: $7,500
ǔ Logo on digital map and cruise guide
ǔ 2 VIP Watch Party wristbands
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Empower our army of volunteers by sponsoring t-shirts, check-in stations, and on-site logistics that help deliver an exceptional guest experience.
ǔ Premier logo on all volunteer t-shirts
ǔ Logo signage at volunteer check-in
ǔ Name included on all volunteer communication and registration site
ǔ Opportunity to include branded gift/snack in volunteer packets
T-SHIRT SPONSOR (1)
INVESTMENT: $7,500
ǔ 2 VIP Watch Party wristbands
ǔ 10’ x 10’ booth at Expo with premium placement
ǔ Logo on digital map and cruise guide
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
Get lasting impressions by placing your logo on the back or sleeve of volunteer and team shirts worn across the entire event.
ǔ Logo featured on volunteer t-shirts (or sleeve)
ǔ Recognition in packet pickup materials
ǔ 10’ x 10’ booth at Expo with premium placement
ǔ Logo on digital map and cruise guide
ǔ 2 VIP Watch Party wristbands
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
VENDOR OPPORTUNI T IES
VENDOR BOOTH AT EXPO
INVESTMENT: $650
Showcase your products or services to thousands of guests during the Capital Cruise Expo in a dedicated 10’x10’ booth space on Thursday and Friday.
ǔ 10’ x 10’ booth at Expo
ǔ Name in vendor directory
ON-ROUTE PROMOTIONAL VENDOR
INVESTMENT: $650
ǔ Access to a digital vendor toolkit with badges to share on their platforms
Promote your brand directly to attendees at one of the cruise party zones along the route with a booth and brand signage.
ǔ 10’ x 10’ space at Cruise Party Zones
ǔ Name on digital map and cruise guide
ǔ Access to a digital vendor toolkit with badges to share on their platforms
ON-ROUTE MARKET OR FOOD VENDOR
INVESTMENT: $250 OR 10% OF SALES
Sell food, drink, or merchandise directly to guests in high-traffic zones along the cruise route as part of the event’s open-air market.
ǔ 10’ x 10’ space at a Cruise Party Zone
ǔ Name on digital map and cruise guide
ǔ Access to a digital vendor toolkit with badges to share on their platforms
CRU I SE SPONSORS & PART N ERS
Join as a proud supporter of the Capital Cruise with a financial or in-kind contribution that helps elevate the event while offering recognition across materials and media.
SUPPORTING SPONSOR
Individuals, organizations, or companies who want to contribute financially or in-kind to support the overall success of the event without tying their name to a specific element.
$1,000+ CONTRIBUTOR
ǔ Name listed on event website and printed acknowledgments
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
ENDORSING PARTNER
$2,500+ PARTNER
ǔ Name listed on event website and printed acknowledgments
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
$5,000+ SUPPORTING SPONSOR
ǔ Logo listed on event website and printed acknowledgments
ǔ Access to a digital sponsor toolkit with badges to share on their platforms
ǔ Name included in post-event “Thank You” campaign
ǔ 2 VIP Watch Party wristbands
Nonprofits, chambers, tourism organizations, trade groups, or community organizations who want to publicly endorse or align with the event without financial contribution or activation.
ǔ Name on “Partners & Endorsers” section of the event website
ǔ Opportunity to co-share content or be tagged in official event social media