Tulsa Regional Tourism FY 22/23 Annual Report

FY 22/23 7/1/22 - 6/30/23

FY 22/23 7/1/22 - 6/30/23

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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

Fiscal Performance At A Glance................ 4 Wins & Accolades...................................... 8 MOMENTUM Private Fund Recap............ 10 Promotes leisure travel to/ within Tulsa and the region and facilitates Tulsa’s official visitor center.

Budget.................................................... 14 Return On Investment.............................. 16 Governance & Oversight.......................... 18

Proactively wins, secures and services meetings, conventions and other professional events for Tulsa and the region.

Facilitates and operates Tulsa Run as well as amateur and professional sporting events for Tulsa and the region. * PHOTOGRAPHY SUPPLIED BY: Promotes Tulsa as a music, film and creative destination through programs like Film Tulsa and Play Tulsa Music and serving as the official film commission.

CreeseWorks Neek Films Phil Clarkin Photography Tyler Layne Photography

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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

Important stats snapshot

4

Goal: Actual:

260 371

Goal: Actual:

140,000 201,820

Goal Total: Actual Direct: Actual Total:

$203,500,000 $183,444,642 $317,282,900

Source: Simpleview

Source: Reel Scout

PRODUCTIONS ASSISTED

33

376

$20,965,990

184

Projects Assisted

Production Days

Local Spend

Total Crew Reported

BREAKDOWN OF PROJECTS

9

4

4

2

1

Commercials/ PSAs

Documentary

Feature Films

Music Videos

Other

5

3

2

3

Reality/ Docudrama

Short

Still Shoot

Television

5

THE OFFICIAL

tulsa

VISITOR GUIDE

Source: ISSUU

SUMMER 2022

The Official Tulsa Visitor Guide continued its quarterly cadence of selling Tulsa in print and digitally.

With upgrades to distribution, this guide is available for events attendees and visitors in town at venues, hotels and attractions - as well as statewide at all TravelOK’s 9-visitor center stop programs.

Summer Weekend Adventures What’s Hot in T-Town - Pg. 4

Courtesy of Tyler Layne Photography.

PRODUCED BY:

Patio Dining

Think Outside the Restaurant - Pg. 14

Tulsa Comes To Life

Augmented Reality Goes BIG - Pg. 28

v 5/31/2022

PART OF:

visittulsa.com

Summer 2022 results:

Fall 2022 results:

digital 24,373 Total impressions

digital 66,043 Total impressions

amount 11,604 Total of reads

amount 9,645 Total of reads

amount 468 Total of clicks

amount 790 Total of clicks

THE OFFICIAL

tulsa

VISITOR GUIDE SUMMER 2023

Summer Events in Tulsa

What’s Hot in T-Town - Pg. 6

Photo of John Hope Franklin Reconciliation Park. Courtesy of Tulsa Remote.

PRODUCED BY:

6

PART OF:

Outdoor Hangouts Sip in Style - Pg. 12

Meat & Greet

Discover Tulsa BBQ - Pg. 14

v 6/1/2023

visittulsa.com

Winter 2022/23 results:

Spring 2023 results:

Summer 2023 results:

digital 131,033 Total impressions

digital 47,366 Total impressions

digital 16,013 Total impressions

amount 10,139 Total of reads

amount 7,025 Total of reads

amount 3,491 Total of reads

amount 405 Total of clicks

amount 543 Total of clicks

amount 209 Total of clicks

Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

Source: Sprout Social Source: Google Analytics

CURRENT FOLLOWERS

7/1/22 to 6/30/23

GROWTH

% INCREASE

Website Performance

941,614

 

7,105

3,060

76%

11,584

2,873

33%

TOTAL:

18,689

5,933

109%

from 7/1/22 to 6/30/23

TOTAL USERS

942,871

Total new users

1,193,421 Total sessions

CURRENT FOLLOWERS

7/1/22 to 6/30/23

GROWTH

% INCREASE

1,724,917 Total pageviews

  TOTAL:

3,406

399

13%

1,031

192

23%

4,437

591

36%

Website Performance

Q1/2 (Jul 1-Dec 31, 2022) vs Q3/4 (Jan 1-Jun 30, 2023)

925.09% USERS GROWTH

CURRENT FOLLOWERS

7/1/22 to 6/30/23

 

9,591

1,935

25%

6,438

1,347

26%

TOTAL:

16,029

3,282

51%

GROWTH

% INCREASE

937.82% New user growth

994.95% Sessions growth

765.71%

Pageviews growth

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GELLER BO SS RO 78 77 N 79 M O 80 ROS N MO 81 82

Tulsa’s bragging rights

83 R

REDBUD AWARD

EVENT MARKETING CAMPAIGN OF THE YEAR

Oklahoma Travel Industry Association

Sports Events & Tourism Association

Tourism Organization of the Year Large Budget Organization

Population: 500,000 and above

TULSA REGIONAL TOURISM

REDBUD AWARD Oklahoma Travel Industry Association Best Brochure or Publication ($10,000 or More Budget) TULSA VISITORS GUIDE WINTER 2022/23 EDITION

2023 NCAA WRESTLING CHAMPIONSHIPS

BEST PLACES TO LIVE AND WORK AS A MOVIEMAKER 2023 MovieMaker Magazine Population: 250,000 and above #19 (BIG CITIES)

SILVER LINK AWARD

CHAMPIONS OF ECONOMIC IMPACT IN SPORTS TOURISM 2022

Public Relations Society of America Tulsa Chapter

Sports Destination Management Large Market 2022 Events

Creative Collateral

2022 PGA CHAMPIONSHIP

TULSA VISITORS GUIDE FALL 2022 EDITION

SILVER LINK AWARD Public Relations Society of America Tulsa Chapter Special Event

CHAMPIONS OF ECONOMIC IMPACT IN SPORTS TOURISM 2022 Sports Destination Management Innovations in Sports Tourism USA BMX LEGACY NATIONALS

TULSA REGIONAL TOURISM 2022 ANNUAL MEETING

BEST RUN COURSE 2022

SPORTS COMMISSION OF THE YEAR 2023

Global Athletes’ Choice Awards

Sports Events & Tourism Association

IRONMAN CERTIFIED PIEDMONTESE IRONMAN TULSA

Population: 500,000 and above TULSA SPORTS COMMISSION

THE COZIEST HOTEL FIREPLACES AROUND THE WORLD Hotels Above Par Hand-Picked Hotels & Rentals TULSA CLUB HOTEL

8

OW L SS RO N IC A

SS A N IC A N IC O M

RO SS

Tulsa Regional Tourism Annual Report FY 22/23

Source: Meltwater / Muck Rack

“15 PERFECT SPRING ROAD TRIPS FOR WHEN YOU NEED TO ESCAPE DALLAS” THRILLIST 3/21/2023

(July 1, 2022 - June 30, 2023)

“8 BLACK CULTURE AND HISTORY MUSEUMS TO VISIT ACROSS THE US” TRIPADVISOR 1/13/2023

5,617,554

$45,039

125,263,247

$1,158,685

Impressions

Ad Value Equivalency

Impressions

Ad Value Equivalency

“BEST FAMILY VACATION IDEAS: MOST AFFORDABLE CITIES FOR FAMILIES”

“CAIN’S BALLROOM IS THE SOUTH’S BEST MUSIC VENUE IN OKLAHOMA”

FORBES ADVISOR 5/8/2023

SOUTHERN LIVING 3/7/2023

72,897,424

$674,301

12,263,146

$113,434

Impressions

Ad Value Equivalency

Impressions

Ad Value Equivalency

“TULSA, OKLAHOMA: A WEEKEND OF THINGS TO DO” NEW YORK MAG/THE STRATEGIST 1/17/2023

9,470,583

$87,602

Impressions

Ad Value Equivalency

“ENJOY MUSIC-CENTRIC ATTRACTIONS, ROUTE 66 AND GLOBAL FOOD IN TULSA, OKLAHOMA” USA TODAY 8/8/2022

68,353,209

$632,267

Impressions

Ad Value Equivalency

“15 BEST PLACES TO TRAVEL TO IN FEBRUARY” GOOD HOUSEKEEPING 12/12/2022

41,485,611

$383,742

Impressions

Ad Value Equivalency

9

A private investment fund recap (CY 2019-2023) Source: Simpleview

10

47

174,497

171,640

Events Hosted

Room Nights

Event Attendees

$9.23M

$220.4M

$378.5M

Total Local Taxes Generated

Direct Spending

by Visitors

Total Economic Impact

$1.43

$34.26

$58.84

Total Local Taxes Generated

Direct Spending

by Visitors

Total Economic Impact

Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

⚪ 100x Reining Classic (2023) ⚪ American Farrier’s Association Annual Convention (2019)

⚪ National Snaffle Bit Association Show Your Colors Multiple Breed Show & World Championship Show (2019-National Snaffle Bit Association World Championship Show & Breeders Championship Futurity (2022, 2023)

⚪ American Holistic Nurses Association Annual Conference (2019)

⚪ North American Deer Farmers Association Annual Conference (2019)

⚪ Appaloosa Horse Club National Appaloosa Show & World Championship Appaloosa Youth Show (2021)

⚪ Oklahoma Reining Horse Association Oklahoma Ride & Slide Show and Derby (2019, 2020)

⚪ Arabian Horse Association Annual U.S. National Arabian & Half-Arabian Championship Show (2019-2023)

⚪ Pinto Horse Association of America Pinto World Championship Show (2019, 2021, 2022, 2023)

⚪ Arabian Horse Association National Convention (2019)

⚪ Pinto Horse Association of America Color Breed Congress (2019-2021)

⚪ BIG 12 Wrestling Championships (2022)

⚪ Pony Of The Americas Club National Congress (2019, 2020, 2021, 2023)

⚪ Breeder’s Invitational (2019, 2021, 2022, 2023) ⚪ Certified Oklahoma Bred Association Oklahoma Bred Swine Exposition (2022)

⚪ Red Clay Studios Love at the Christmas Contest (Film production, 2021) ⚪ Tulsa Reining Classic (2019, 2021, 2022)

⚪ Certified Piedmontese IRONMAN Tulsa (2022, 2023) ⚪ International Equine Judges Seminar (2019, 2020, 2023) ⚪ Kansas Paint Horse Association Paint Horse Congress (2019, 2020) ⚪ National Reining Breeders Classic South Central Affiliate Regional Championship (2020)

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A sincere thanks to our investors.

Ambassador Hotel Tulsa American Airlines Arvest Bank ASM Global Bama Companies Bank of Oklahoma Bill Knight Automotive Group Blue Cross And Blue Shield Of Oklahoma Case & Associates Properties, Inc. Central Bank of Oklahoma

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Cherokee Nation Businesses, LLC

FC Tulsa

Commerce Bank

Frederic Dorwart, Lawyers PLLC

Cox Communications

GableGotwals

Davis H. Elliot Co

Gallagher

Doerner, Saunders, Daniel & Anderson, LLP

GH2 Architects, LLC

Don Thornton Automotive Group DoubleTree by Hilton Hotel Tulsa - Warren Place Drummond Communications Expo Square

H.A. & Mary K. Chapman Charitable Trust Hyatt Regency Tulsa JD Young Jim Norton Toyota Justin Thompson Restaurants

Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

LDF Sales & Distributing, Inc.

T.D. Williamson

Luxa Enterprises, LLC

The Philbrook Museum Of Art, Inc.

Mabrey Bank Magellan Midstream Partners, L.P. Mahogany Prime Steakhouse Marshall Brewing Company Matrix Service Company

TTCU Federal Credit Union Tulsa Airports Improvement Trust Tulsa Drillers Baseball Tulsa Tech

McNellie’s Group

Tulsa Zoo Management, Inc.

Michael Peyton, Attorney

Unifirst Corp.

Nabholz Corporation

University Of Tulsa

NPI

USA BMX

ONE Gas, Inc.

Webco Industries, Inc.

ONEOK Inc. Osage Casinos Promise Hotels

Welltown Brewery WeStreet Credit Union

Public Service Company of Oklahoma Regent Bank River Spirit Casino Resort SeneGence International SJS Hospitality Southern Hills Country Club Stinnett & Associates, LLC

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A look at lodging tax budget breakdown (contractor’s fee)

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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

$4,200,184.98

$2,011,376.94

$71,356.68

Lodging Tax Revenue Appropriation

Attendance/Room Rebates/Other

Mohawk Revenue

$126,969.77

$779,738.10

$386,616.73

Committed Sponsorship Revenue

Momentum and Investor Revenue

QEA Revenue

$7,576,243.20 Total Revenue

Total Event Incentives and Expenses Meeting or Event Services Travel and Hosting Marketing

$1,020,106.46 $365,971.71 $3,267,230.29

Printing Costs

$33,812.25

Compensation

$1,573,156.78

Rent

$92,184.72

Office Expense

$135,929.14

Professional Fees

$464,782.20

Education, Professional Development, Seminars

$41,715.32

Dues and Subscriptions

$46,071.11

Support Costs

$475,187.81

Insurance

$27,080.57

Other Expenses

$33,014.84

TOTAL EXPENSES: Net Income (Loss)

$7,576,243.20 $(0.00)

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A top-down look at our annual impact on the economy

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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

Source: Simpleview

MONTH

DIRECT IMPACT

TOTAL IMPACT

Jul-22

$15,886,324.72

$27,673,456.86

BOK CENTER

Aug-22

$17,496,210.14

$28,618,974.60

Sep-22

$6,368,657.76

$11,104,846.07

Direct: $15,973,076 Total: $27,966,454

Oct-22

$21,701,693.34

$37,591,971.13

Nov-22

$18,746,644.91

$32,560,363.61

Dec-22

$4,143,717.14

$7,243,605.48

Jan-23

$21,913,390.88

$38,358,449.62

Feb-23

$7,842,830.24

$13,604,235.11

Mar-23

$22,752,970.15

$39,415,742.30

Apr-23

$12,208,266.75

$21,310,916.98

May-23

$25,024,830.87

$43,550,356.78

Jun-23

$19,168,101.54

$33,243,888.23

TOTAL

$193,253,638.44

$334,276,806.77

YEAR

DIRECT IMPACT

TOTAL IMPACT

2022

$31,917,474

$55,521,769

2023

$136,049,402

$234,659,987

2024

$13,514,613

$23,690,740

2025

$673,845

$1,173,432

2026

$460,807

$802,207

2027

$406,841

$707,201

2028

$421,663

$732,570

COX BUSINESS CONVENTION CENTER Direct: $18,033,287 Total: $31,429,944

EXPO SQUARE Direct: $83,019,930 Total: $142,436,265

MOHAWK SPORTS COMPLEX Direct: $10,409,134 Total: $18,083,244

Direct: $183,444,642 Total: $317,287,900

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Sincere thanks to the many volunteers and leaders who make what we do possible

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Tulsa Regional Tourism Annual Report FY 22/23 (July 1, 2022 - June 30, 2023)

Greg Gallant, Chair WeStreet Credit Union

Frauke Petersen, Chair, Tulsa Sports Commission

Karen Keith, Commissioner (rep 2023) Tulsa County

Kirk Hays

LUXA Enterprises

Arvest Bank

Mark Frie, Chair, Tulsa FMAC

Julio Badin

Tulsa Performing Arts Center

Aba Hammond

Gathering Place

Lindsay Hutchison

2022 Chair, TYPROS

Tulsa Zoo Management, Inc.

Angie Teel

Mark Andrus

ASM Tulsa

Expo Square

Anna America

Michael Feamster

City of Tulsa

Bob McGrew T.D. Williamson

Brian Paschal Lobeck Taylor Family Foundation

Brooke Hamilton

Nabholz Construction Corporation

Pete Patel Promise Hotels

Phil Armstrong Greenwood Rising

Rick Dickson

NPI Corp.

The University of Tulsa

Dan Sullivan

Ryan Craft

Grand River Dam Authority

FC Tulsa

David Stewart

Scott Andrews

MidAmerica Industrial Park

BOK Financial

Evan Falat

Scott Stulen

ASM Tulsa

Philbrook Museum of Art

Jackiez Gonzalez

Shane Fernandez

2023 Chair, TYPROS

USA BMX

James Cunningham

Stan Sallee, Commissioner (rep 2022)

Hyatt Regency Tulsa Downtown

Tulsa County

Jeff Stava

Tom Bloomfield

Tulsa Community Foundation

Don Thornton Automotive Group

John Hewitt Matrix Service Company

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Renee McKenney

Kathleen Borgne

SVP, Tulsa Regional Chamber/ President, Tulsa Regional Tourism

Director Of Sales

Tim Chambers

National Sales Manager

Marlene Livaudais Kalee Tacker

Vice President, Destination Strategy & Marketing

National Sales Manager

Lauren Rogers Director Of Communications

Matt Stockman Vice President, Experience & Events

Joel Koester

Rachel Nogalski

Director Of Sports Sales

Destination Services Manager

Alex Brown

Patti Krausert

National Sports Sales Manager

Senior Director Of Research & Data Strategy

Leah Davis

Meg Gould

Executive Assistant

Executive Director

Natalie Bowling Manager

Tulsa Regional Tourism is an initiative of the Tulsa Regional Chamber.

One West Third Street, Suite 100

20

Tulsa, OK 74103

VisitTulsa.com