Paper Mart Emagazine Aug-Sep Issue 2022

Page 60

the PULP & PAPER INDUSTRY

a leading

of consumables,

new and used paper machinery.

inthepulpandpaperindustry

their quality and reliable products. This enables

tothepulp&paperindustry.

ALLIANCE INTERNATIONAL Sales / Service Agents Alliance International is
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components, assemblies and
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G-32, Suite No. 201, Hansraj Sethi Marg, New Delhi-110019 (INDIA) • Ph.: 011-41315501/02/03 • Fax : 011-41315506 • Mob.: +91 9810102608 • E-mail : aneja@allianceint.co, info@allianceint.co • Website: www.alliancepapermachinery.com ALLIANCE INTERNATIONAL Also available used Equipments & Machines from Europe / USA Design by: info@tulip3pmedia.in STOCK PREPARATION • Drum Pulper • Centri Cleaners • High Pressure Screens • Baskets Slotted / Perforated • Screw Press • Hot Disperser • Poly Disc Filter(PDF) • Chest Agitators • Press Felts • Dryer Fabrics • C. I. Dryers / MG • C. I. Press Rolls • C. I. Pope Reel Drum • Granite Rolls • Suction Press Rolls • Calendar & Calendar Rolls • Pocket Ventilation & Hood • Online Felt / Screen Cleaners PRESS & DRYER PART • Forming Fabrics • Head Box- Pressurised • Suction Boxes & Ceramic Covers • Suction Couch Rolls • Doctor Blades & Systems • Shower System & Nozzles • Vaccum Pumps PAPER MACHINE • Rewinder • Simplex Sheeter • Reel Handling System • Complete Warehousing Solutions (ASRS) FINISHING HOUSE SHEETER for

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Top-Notch Quality & Reliability. Sidhumatic Robo Jet cleaner is used for cleaning the wire/felts with three jet nozzles to reduce the fresh water consumption with better cleaning of paper clothing on paper machine.
People, Planet & Profit: Key to a Sustainable Future for Paper Manufacturing....12 IPMA,CIIOrganisePaperTech ConferenceonMakingthe PaperIndustryWorldClass....26 FPTAOrganisesthe61stAGMand ConferenceinNagpur....30 CIIOrganisesConferenceon WaterManagementinPulp& PaperIndustry....38 Mr. Varun Jain, Director, India Region, Valmet Mr. Naynesh Pasari, Director, Shree Krishna Paper Mills & Industries Ltd. Mr. Ashish De, Advisor and Consultant Mr. Naveet Jindal, MDPaper, Chemicals and Energy, Trident Group Mr. Jagdeep Hira, Business Head, Yash Pakka Ltd. SPECIAL FEATURE EVENT HIGHLIGHT PAPER-ME2022Concludesona HighNoteinCairo,Egypt....44
C O N T E N T S INTERVIEWS Pap-Tech Engineers: Consistently Upgrading & Modernising are Key Growth Enablers Sidhu Engineering: Solutions for Judicious Water Management in Papermaking Elof Hansson India Pvt. Ltd. to Widen Product Portfolio & Increase Market Footprint Bracell Continues to be at the Fore with Innovations in Pulp Making KRecycling: Committed to Bring Innovations & Value to Paper Mills ®Axchem Group: Developing Sustainable Solutions Gives a Competitive Edge Yantra Harvest Energy: Improving Efficiency of Paper Mills through Energy Savings Clyde Industries: World-Leading Expertise in Boiler Cleaning Operations INDUSTRY WATCH Consumer Tissue: Reboot Time for a New Business Model NEWS Lemit Papers Rolls Out its First Reel of Duplex Board....81 West Coast Paper Reports Healthy Growth Outlook....81 RBI Team Visits Baleswar District for Bank Note Paper Mill....82 Modern Laminates Places an Order with JMC Paper Tech for Integrated Pulp Mill Project ....82 50 56 60 64 66 70 74 Aug-Sep, 2022, Paper Mart 77 79

People,Planet&Profit: KeytoaSustainableFuture forPaperManufacturing

SPECIALFEATURE •••••••••••• 12 | www.papermart.in / August - September, 2022

PE O PLE PLAN T PROFIT

istorically, the primary concern for businesses

Hwas profit. Today, companies in every sectorare inclining towards 'Environmental and Social Sustainability' bybecoming increasinglyenvironmentally concerned and socially involved. While sustainability is oneof thedriving factorsforalmostall firms, measuring it can be extremely complex. In order to measure sustainability, the companies are now trying to develop toolswithinthe'TripleBottomLine'concept.

The triple bottom line approach, popularised by John Elkington, in the 1990s, focuses on social and environmental concerns as much as financial objectives. It ensuresthatthecompaniesbehaveresponsiblyinrelation tothe3Ps:People,PlanetandProfit.

The triple bottom line concept is extremely important for paper mills as the industry not only needs a higher workforce but also uses a lot of energy and water. Talking about the triple bottom line at a recently held conference, Mr. SVR Krishnan, Executive Director (Operations), TNPL said, “We believe that if we takecareof people, they will takecareof the planetand both of thesewill takecare of our profit”. According to Mr. Ashish De, Advisor and Consultant, “To sustain in business, the industry just cannotgrowonlyforestorsecurerawmaterialtheyhaveto 'GrowPeople'seriously.”

Paper mills are increasingly investing in recruitment, training, orientation and empowerment of their employees. Withagro/farmforestryprograms, theindustryis not only turning unproductive land into pulpwood plantations but also generating an income source for farmers. Moreover,thepapermillsareengagingwithlocalcommunitiesfortheupliftmentof peopleundertheirvariousCSR initiatives.

India has set a global example with a ban on single-use plastic to combat pollution. Being a truly sustainable product, paper can replace single-use plastic in most applicationssuchaspaperbags, straws, and cutlery. Made fromwastepaper, wood, oragricultural residue, thepaper is renewable, reusable, & recyclable. Meanwhile, technology & automation is further making the process of

papermaking more environment-friendly. While most of themillscomplywithalltheenvironmental norms,others are trying to follow in their footsteps by adopting similar technologies.

Mr.Varun Jain, Director, IndiaRegionof Valmet,aleading developer and supplier of technologies, automation, and services for the pulp & paper industry said, “Technology plays a key role in mitigating climate change and global warming in the transition to a carbon-neutral economy. This iswhywe havecreated anambitiousclimateprogram − Forward to a carbon-neutral future − which continues our comprehensive sustainability work. Our climate program includes ambitious CO emission reduction2 targets and concrete actions for the whole value chain, including the supply chain, our own operations, and customers'useofourtechnologies.”

Besides using technologies that are energy-efficient and safe for the environment, the paper industry is utilising optimal fossil fuels, recycling all the waste that is generated, reusing & recyclingwaterand moderating itscarbon footprint to build resistance to climate change. Mills are increasinglybecomingwoodandcarbonpositive.

Pulp & paper is a capital-intensive industry. In order to remainefficient,itneedstoupgradetechnologyfromtime to time. Hence, it is important for paper mills to remain profitable as financial robustness lubricates all the other businessarms,strengtheningsustainability.

As an industry committed to the triple bottom line, the papermillsneed tolookatprofitsintermsof notjustwhat they can do for stakeholders, but also how they can help the broader community. The amount under Corporate Social Responsibility(CSR) isallocatedandutilised bythe mills in areas of education, healthcare, sanitation, rural development, etc., with an aim to give back to society and touchpeople'slives.

Paper Mart interacted with a few people in the paper industry to understand their triple bottom line approach and how they integrate the same in their way of doing their respectivebusinesses.

www.papermart.in / August - September, 2022 | 13 SPECIALFEATURE ••••••••••••

‘People, Planet and Profit' - I believe, if the first two pillars are well taken care of, the third pillar will be automatically strong enough, though there are few other variables to take care of. The Pulp and Paper (P&P) industry leaders know that it is of low glamour, low revenue generation for the government, and the challenges are many, such as remote location with 24x7 job demand with poor quality of 'Post work life', insecurity in raw material availability, absence of technology in domestic arena, high investment & low return, etc. But it is a core industry, hence has no threat to get evaporated like many other industries. So how to face the challenges mentioned above? Let me share my thoughts keeping focus on the topic:

‘Triple Bottom Line’ in Pulp and Paper Industry

PE OPLE

he legendary American industrialist & philanthropist

Tof the 19th Century, Mr. Andrew Carnegie used to say often,“Takeawaymypeople,butleavemyfactoriesand soon grass will grow on the factory floors…… Take away my factories, but leave mypeopleand soonwewill havea newand better factory”. No better way may be there to express the importanceof thepeopleforthesuccessof anyorganisation. It maybetrueformanyotherindustriesbutquiteappropriatefor thepaperindustry,asitneedsareasonablyhigherworkforce.

Due to the highly economical business growth in India since the beginning of this century, fresh talents have multiple opportunities, especially in urban sectors which are more attractive in many senses. But at the same time, the paper industryisfacinganacuteshortageof talentresources.

The absence of suitable institutes to deliver the right-fit talents to the paper industry is one of the major challenges being experienced in the last one decade or more. Withdrawalof themostscientificallydesignedcurriculumin P&P, coupled with global standard infrastructure by the Swedish P&P industry in collaboration with the visionary Indian paper industry stalwarts in the mid-sixties (1960) is certainly the most disastrous event that happened in the history of Indian Paper Industry. The course in IPT Saharanpur was meticulously designed to create future decision-makers in the pulp and paper industry. Few institutes, at present, are trying to cater the entry-level candidates but most of these candidates are entering with very low basic knowledge and skills to cope with the current challenging technological demand. It may be due to the lack of good faculties and/or infrastructures prevailing in their institutes. Industry leaders must look into this issue very seriouslyASAPtoreviveIPTSaharanpur.

The P&P industrywill notgetvanished like manyothers that happened due to lifestyle changes. Shortage of talent availabilityisthemajorchallengebeingfacedbytheindustry. To sustain in business, the industry just cannot grow only forest or secure raw material they have to “Grow People” seriously. Not all organisation has structured training policies to develop people; hence many of them believe that

14 | www.papermart.in / August - September, 2022 SPECIALFEATURE ••••••••••••

“Poaching” talents from peer industry may theonlysolution. Serious training modules, both technical and attitudinal, for the fresh graduates, must be opted to remain competitive. Right-Fit people in leadership positions make the organisation profitable and sustainable. The leaders should keep developingtheirreplacementsonacontinuousbasis.

Lastly,theP&Pindustryisnotrocketscience.Wedonotneed too many 'generals' in the team. What we need is a strong dedicated workforce with a regimental attitude and a strong character. I will not be surprised if I see the retired army people taking over the operation and maintenance of P&P Millsinnearfuture.

PLAN T

As such, the P&P industry is already ill-famous as 'an environment spoiler, though there are some incorrect perceptions created by the anti-paper lobby for their own sustainability. But it cannot be ignored that many of the paper mills have the least respect for environmental sustainability. Everything cannot be established by legislation, there must be sufficient concerns for the environment. The legendary Henry Ford well said – “A business that makes nothingbutmoneyisapoorbusiness”.

When we are so committed to investing in hi-tech plants

and machinery, thereshould beample focuson investing to protect the environment. Do we have the right to leave the planet in spoiled condition for our future generations? The time has come to become a bit more serious to protect our planet. It is everyone's concern, not limited to only a few large business corporations and the government. To become a sustainable organisation, one has to put the environmental issue at the top – be it technology selection, plant design, product design, or waste handling. There is tremendous opportunity in the paper industry in the next couple of decades, especially who are in the packaging grades. Do some innovation to get into the bio-degradable packaginggrade.

Environment-friendly product & technology has already become the buzzword. We should not wait for the harsh decisionof thelegislationtogetoutof business.

PROFIT

Certainly, profit is not the dirtiest word in business. But all our decisions should not start only with the word “Profit”. If your Business Strategy is correct, and you can execute it reasonably well, the number (Profit) will follow. Quite often wesee many business housessoobsessed with Q by Q profit, they deviate from the strategy - “in all short, medium and long term” and thereby face additional challenges to sustain inthecompetitivebusinessworld.

www.papermart.in / August - September, 2022 | 15 SPECIALFEATURE ••••••••••••

Every Quarter may not be the same due to innumerable variables beyond your control. The well-made strategy and smart execution plan will help you to make a very robust profit in good market conditions and will not take you to RED in not-so-good market conditions. Investment in the right technology, even though it may be priced a little higher, often results in higher value. One has to foresee –“ValueoverPrice”.

How many times do we focus on the plant and performance efficiency? Selection of good and contemporary technology will help you to stretch plant efficiency beyond 100 percent designcapacityascommitted bythestandard global vendors

andonehastoensurethaticingonthecake.

How well “Automation” is perceived by your team?

Automation is notsimplya method toreducepeople. In fact, many times we see no reduction of people through automation but may require a couple more engineers. Can you convince your valued customers with inconsistent product qualityand deliverywhich is common in absenceof automation? Right technology selection in automation backed by a few smart automation engineers will improve not only the quality and consistency of the product but will also improve the plant efficiency tremendously. Additional Profit will be recordedthroughthis. n

Trident Group: Keeping Sustainability and Business Intertwined

OPLE

PLAN T

PROFIT

eing associated with the paper industry for over 30

Byears, the ways of producing paper have tremendouslychanged; however, the notionof “paper harms theenvironment”remainsunchanged. Inreality,paperisone of the most sustainable products and I say it out loud on behalf of the Trident Group. Gone are the days when wood wastheonlysourcetomakepaper.Usingagriculturalresidue, wheat straw, as the main component to manufacture paper, we save over 5,000 trees every day, empowering over 1 lakh farmerseveryyear.

Manufacturing excellence and believing in social welfare, we are using top-notch technology at our well-integrated manufacturingfacilitytoreuseandrecyclewaterand makethe planet a better place for generations to come. Keeping sustainability and business intertwined, Trident's paper & chemical revenuestood at Rs. INR 9,804 million in early 2022. Ourquestforexcellence has notonlyyielded usseveral awards but also clientele from across the globe. To keep people at the centre of our business, we have policies that are employeefriendly and promote a safe and healthy workspace for them. Ourrecently-wonGoldAwardunder“ApexIndiaOccupational Health&SafetyAward2022"isatestamenttothis.

Sinceitsinception,theTridentgrouphaskeptfinancialreturns and social responsibilities at par through various initiatives that are designed at harmonising environmental factors by minimising our impact on the environment and adopting nothingbuteco-friendlypractices.Inordertokeepupwithour vision, we haveadedicated sustainabilityteam that ispassionately focused on coming up with top-notch innovations and environmentallyfriendlypractices.Beingastringentsupporter of the planet, we are working towards a circular economy by using paper sludge as a fuel for our boilers replacing coal. It is imperative to grow in a business; hence, we keep introducing newproductsinthepapersegmenttobecomeaone-stopshop forourconsumersacrosstheglobe.

‘Making in India, selling to the world' is the driving force for everybody at Trident. We are also being responsible not only withregardtotheplanetbutalsobykeepingaconstantcheck on our business. We encourage our members and customers totakeresponsibleactionssothatwecan togetherfabricatea sustainable businessand a legacy forthecoming generations to follow. On the path to becoming a family of 25,000 members by 2025, we ensure maintaining a growth-oriented environmentforthem.

16 | www.papermart.in / August - September, 2022 SPECIALFEATURE ••••••••••••
PE
Axchem Group GO RESPONSIBLE SUSTAINABLE ®AXCHEM Axchem Paper® Business Activity Wet end chemicals • Retention Agents Drainage Agents• Anionic Trash Catcher• Anti Stickies | Pitch Agents• Fixatives• Dry Strength Resin• Wet Strength Resin• Sizing Agents – AKD & ASA• Dispersing Agents for CCK• Defoamers | Deaerators• Bentonites• • Flocculation & Coagulation Agents Colour reduction• COD reduction• TSS reduction• BOD reduction• Odour reduction• Defoamer• • Flocculation & Coagulation Agents • Sludge dewatering Lime mud filtration aid• Green liquor additives• White liquor clarification• • Make-down unit • Powder dissolution unit • Dosing skid • ASA emulsion unit • Bentonite dispersion unit Waste water treatment Performance product range Make up and dosing system Axchem Key Figures 2022® Axchem Group Integrated Services® A COMPLETE CONTROL OF THE SUPPLY CHAIN Axchem Product Range® The Most Reliable Logistic And Customer Service To Always Fulfill The Customer’s Needs The Best Dosing Equipments To Obtain The Most From Chemicals Application Polymers And Every Other Chemicals Needed To Optimize The Paper Production ONE OF THE BROADEST GLOBALLY SOURCED RANGE OF PRODUCTS AXSTRENGTH DRY and WET Strength. AXFOAM Foam control at Machine and ETP AXSIZE AKD emulsión / ASA AXFIX Coagulants based on Organic chemistry AXPERSE Deposit control in CCK and in the paper mill circuit AXFLOC Floculantes the broadest range of PAM Axchem Solutions India Pvt. Ltd. 19, JNPC, Ponnuru Village, Parawada Mandal, Visakhapatnam – 531021, Andhra Pradesh, INDIA Email: info@axchem-india.com Website: www.axchemgroup.com “Let's build a new friendly relationship with Nature” 18th Birthday of Axchem Inc 200+M$ Consolidated 16 Subsidiaries 200+ Employees

Yash Pakka: Believing in Contributing to World through Business

PE OPLE

ecause we believe in diversity and inclusion, we

Bactively recruit from all over the world and from our own backyard. We have female team membersacross all functions from engineers to leaders to line workers. We have excellent maternity and child-care policies. We started our moulded products line with 50 percent women from the local villages including some differently-abled team members.

Becausewe believeourteam membersare family, wesupport their healthcare needs through an onsite primary health clinic and insurance for the whole family. We subsidise education for all team member's children. We build an association for life byensuring strong retirement safety nets. Lots of our team members have children who are firstgeneration university students and more often; these studentscomebackandjoinourteam!

Becausewerealisethateveryonehasgenius inthem,wework on finding purposeand meaning foreveryteam member. We do this through a self-management system where people set, monitor, and assess theirowngoals. And itworks! Oneof our long-standing drivers became head of logistics because he hasaknack—andwebenefitfromhisgenius.

companyalsorecovers95percentofallthecookingchemicals ituses.

Upon completion of the manufacturing of products, the waste products which are by-products of the process are also used. One of the primary products that are created from wasteproductsisegg trays. Inaddition,sometypesof biofuel arealsocreatedfromwaste.

Yash Pakka Ltd. has also bagged the coveted Forest Stewardship Council's (FSC) Chain-of-Custody Certification foritsselectedproducts.Thisesteemedandsought-aftertitle authenticates that the products sold by Yash Pakka originate from well-managed forests and reclaimed materials. Every step of the way, we make sure that all our actions are aligned withourvisionofacleanerplanet.

PROFIT

We have been consistently performing at higher-thanindustry standards of EBIDTA levels. Over the last three years,ourstockpriceshaverisensignificantly.

Yash Pakka Ltd. is committed to working towards a cleaner planet. The company is involved in the manufacturing of bagasse products, which are made from sugarcane agriresidue.

The company is working in three different domains - paper packaging, base material for flexible packaging, and moulded food service ware. The manufacturing plant uses 100 percent of the electricity that the company produces, without depending on external resources. The production of electricity is based on 100 percent biofuels. Furthermore, the

We have a strong focus on innovation where our team works on path-breaking products and processes for fiber, pulp, paper, biopolymers, moulded products, waste lines, and biomimicry. We team up with amazing individuals, institutions, and companies from across the world to solve challengesthroughcollaboration.

Transparency is critical for performance. We have objective toolstomeasureindividual performancessothatevaluations are transparent and based on meritocracy only. All of our team members have stock options, profit sharing and financial literacy training. We have daily processes to set targetsandsharedataacrossYashPakka.

An important aspect of how we were able to deliver great performance to our shareholders and stay on track with our mission to make the planet cleaner, we were able to achieve

PLAN T
SPECIALFEATURE •••••••••••• 18 | www.papermart.in / August - September, 2022

the highest revenue and highest PBT in 2021-22 since the inception of the company. This was even more special because the numbers came on the back of the COVID-19 pandemicwhich hittheworld ayearbeforethis. Thesustain-

ablepracticesandbeliefsof thecustomersinthecompanyled tothesemilestones.

Yash Pakka is also India's first, Asia's second and one of the veryfewpubliclylistedB-Corpsintheworld. n

‘Sustainability is at the Coreof Valmet’s Business Strategy and Operations’

almet has created a strong foundation for people

Vdevelopment and top performance, and its 17,000 people around the world are committed to moving their customer's performance forward. We use the OurVoice survey to measure engagement, performance excellence, and values awareness levels, which are important forgrowing as a companyand building a strong Valmet community.

We continuously look for ways to enable individual performance and support development. We utilise our global training portfolio to inspire new thinking, bring minds together, and ultimately support growth and drive our strategicinitiativesandMust-Wins.

The Valmet community is a diverse one. We continuously worktobuildanddevelopteamsfromdifferentbackgrounds, genders and cultures. Having a diverse workforce creates a moredynamicwork environmentand leads to new ideasand morecompetitiveproducts.

PLAN T

Sustainability is at the core of Valmet's business strategy and operations. Valmet's mission is to convert renewable resources into sustainable results. This means that our technologyandservicesmakeitpossibleforourcustomersto manufacture sustainable products from renewable

resources. We believe that technology plays a key role in mitigating climate change and global warming in the transition to a carbon-neutral economy. This is why we have createdanambitiousclimateprogram− Forward toacarbonneutral future − which continues our comprehensive sustainabilitywork.

Our climate program includes ambitious CO emission2 reduction targets and concrete actions for the whole value chain, including the supply chain, our own operations, and customers' use of our technologies. These targets will be achieved without emission compensation. The program is aligned with the Paris Climate Agreement´s 1.5-degree pathway and the United Nations Sustainable Development Goals. The climate program's targets have been approved by theScienceBasedTargetsinitiative.

PROFIT

Valmetaims to be seen as a trusted local partnerand to build mutual relations with our stakeholders. With global operations, we provideemploymentand businessopportunities to a wide range of stakeholders and indirectly build wealth in local societies. By delivering more sustainable and costcompetitive solutions and services to our customers, we can generateaddedvalueforourshareholdersandsupportglobal effortstocombatclimatechange. n

20 | www.papermart.in / August - September, 2022 SPECIALFEATURE ••••••••••••
PE OPLE

Historically, running a business meant having the 3Ps in place. That is Product, Price, and Place. All marketing books, gurus, and companies had a simple focus – create the best product in the market, make it available at the lowest possible price and promote it so businesses can make profits. Businesses operated in service solely to their financial bottom line.

However, the triple bottom line theory is a sustainability framework that examines a company's social, environmental, and economic impact. Today, organisations know that success is not just

PE OPLE

‘We,atShreeKrishnaPaper

Mills & Industries, Look at Societal Profit, Not Just Corporate Profit’

reflected in their profit and loss statements. Rather, to get an accurate, wellrounded perspective of their operations and relationships with the environment, community, and economy, organisations must fully account for all costs associated with doing business by going beyond compliance.

We, at SKPM, have never believed in turnovers & profits only. Since my father began this company in 1975, he has always focused on quality products, research & developments, innovations, making products that are virgin to India, and employee welfare.

PLAN T

irst of all, people do not only mean employees. For

FSKPM, people include employees, families, customers, suppliers, communities, and any other person influencing or being affected by the organisation. We feel that we are fair and ethical in our conduct. The average employee tenure in our company is 12+ years. There are employees working for 40 years and we are indebted to them fortheirservice.

Again, most people would say your planet only includes what you are doing in business and what positive impact you have had on it. But forSKPM – we measuretheplanet in terms of reducing its carbon footprint, usage of natural resources, reducing toxic materials, etc. We are the only company in India to introduce the PACKMATE Natural Brown A4 copier and notebooks. This saves 10,000 litres of water per ton of paper as compared to white. In terms of

www.papermart.in / August - September, 2022 | 23 SPECIALFEATURE ••••••••••••

toxic chemicals, we have eliminated any bleaching chemicals, etc in manufacturing brown copier/kraft paper. We have even recycled 500 grams of waste received from one individual on LinkedIn who was rather unhappy with a company thatused tosend a lotof paper bagswith hisorder ononlineplatforms.

PROFIT

I have always believed in 1 thing – “keep giving your best and lettheworlddotherest”. Gonearethosedayswhenyoucould afford a myopic view of only seeing the profit of a company. Advanced and educated CEOs have to think about the positiveand negativeimpactanorganisationhasonthelocal, national and international economy. This includes creating employment, generating innovation, paying taxes, wealth creationandanyothereconomicimpactanorganisation has. We, at SKPM, havetaken many initiatives fortheabove, from building acheck dam a fewyearsagoat the factory, rainwater harvesting, and reusing water for plantations for continued contribution to society through a social organisation called

Round Table India. We, at SKPM, look at societal profit, not justcorporateprofit.

Thesaying,“businessasusual”nowholdsanewmeaning.Itis nolongersufficientintheeyesof consumers,employees,and other stakeholders to only meet compliance standards. Understanding and operating through a triple bottom line frameworkoffersopportunitiesforoptimisation, innovation, and improvement across industries and sectors. Engaging a businessmodelwithcomprehensiveconsiderationof people, planet, and prosperity will ultimately lead to increased resilienceandcostsavings,decreasedorganisational risk (i.e. supply chain and public relations), a decrease in unforeseen costs,andoverallsuccessforallstakeholdersinvolved.

Whilenewbusinessmodelscontinuetoevolve,thereisstillmuch workforsustainabilityprofessionalswithineveryorganisation, no matter the industry, sector, or job position. Through the triplebottomlinetheory,sustainabilitychangemakershavethe opportunitytostrategicallyengagecolleaguesandleadership.As aresult, weall can make measurable and sustainability-focused progressinvirtuallyeverythingwedo.n

Stora Enso, Nefab to Expand Production of Fibrease™, A Recyclable Wood Foam

A partnership with Nefab has made it possible to scale up the production and broadly introduce Fibrease to the market.

September26,2022

fter a successful collaboration between Stora Enso andANefab, the fiber-based material Fibrease™ is ready to broadly replace polymer foams; offering brand owners sustainable packaging solutions. “We see a growing demand from eco-conscious companies to replace plastic-based foams with more sustainable alternatives. With Fibrease we can give themthat,”saysMr.JohanTegell,ProductManager,Fiber-based solutionsatNefab.

Nefab saves environmental and financial resources in supply chains, providing complete packaging solutions and logistics services for their customers all over the world. Because of this, they have the engineering expertise and converting capabilities to test and help develop the material supplied by Stora Enso. Nefab's role as a development partner has been to learn how to best convert Fibrease and test it through shock, vibrations and transport. Through feedback and close cooperation,StoraEnsohasfurtherdevelopedthematerial.

Thales Group, a French multinational company that designs and manufactures electrical systems, is one of the companies

Fibrease™ is a recyclable and fiber-based wood foam

Image Source: Stora Enso

to pilot test Fibrease instead of PU foam. ”We know that a lot of companies want to get away from plastics and leave their reliance on the polymer foams behind, and now they can. We offer a renewable raw material that is tested and ready to go,” says Ms. Elisabeth Bergvall, Director-Wood foam Fibrease at StoraEnso.n

24 | www.papermart.in / August - September, 2022 SPECIALFEATURE ••••••••••••
NEWS •••

IPMA,CIIOrganisePaperTech ConferenceonMakingthe PaperIndustryWorldClass

Indian Paper Manufacturers Association (IPMA) and Confederation of Indian Industry (CII) jointly organised PaperTech 2022 conference at India Habitat Centre, New Delhi from September 19 to September 20, 2022.

Themed 'Make Indian Pulp & Paper Industry World Class', the 16th edition of PaperTech witnessed the participation of many stalwarts of the industry. With technical presentations, knowledge-sharing sessions, panel discussions and technical exposition, the conference

The16theditionofthe PaperTechconference washeldatIndiaHabitat Centre,NewDelhion September19and20.

was aimed at drawing a roadmap for a world-class industry.

The conference kick-started with the inaugural session addressed by key dignitaries – Mr. Ganesh Bhadti, Chairman, PaperTech 2022 and Director (Operations) Seshasayee Paper and Boards Ltd., Mr. Anil Kumar, Former Executive Director & CEO, Shreyans Industries Ltd., Dr. Ashok Kumar, Executive Director, Pudumjee Paper Products Ltd., Mr. Vadiraj Kulkarni, Divisional Chief Executive, ITC Ltd. (PSPD) and Mr. A S Mehta, President, IPMA &President & Director, JK Paper Ltd.

26 | www.papermart.in / August - September, 2022
TALKINGEFFICIENCY •••••••••••••••

Mr. Ganesh Bhadti, Chairman, PaperTech 2022 and Director (Operations) Seshasayee Paper and Boards Ltd. set the tone for the proceedings and said, “The industry is highly fragmented and diversified. Even though it is using water and energy to a large extent, a lot of technologies are now coming up to address these issues and help us for the sustainability of the paper industry. If we look at the demand drivers, there are significant factors like rising income and per capita

expenditure. The literacy level is going up and the government has taken initiatives to ban plastic. There is a good future for the paper industry but at the same time, we are facing a lot of challenges due to the recent pandemic and the ongoing RussiaUkraine war. The energy cost has increased up to three times. The price is rising every day. In this situation, there is a need to switch over and globally, we have targets to achieve net zero emissions. Owing to the commitments at the national as well as the global level for the same, there will be an increase in renewable energy (bioenergy, solar, wind, etc.). In spite of the crisis, all the trends show that there will be a growth of about 16 percent in the paper industry in this net-zero period (by 2030)”.

Talking about the sustainability journey of the paper industry, Mr. Anil Kumar, Former Executive Director & CEO, Shreyans Industries Ltd. added, “India is now

like the fifth largest producer of paper.

As far as energy consumption is concerned, there were two things. One was the efforts made by the management and the technologies available. The second was the compulsion part. Once the energy became expensive, mills and management had no options but to conserve energy to be more efficient. From 151600 kWh per tonne of paper, the energy is around 700 kWh today; the water consumption has now reduced 3 3from 250 m to about 30-40 m per

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tonne of paper. Meanwhile, steam consumption has also reduced from 12 tonnes to 7 tonnes per tonne of paper. Although the journey is good, the only thing is that a larger number of mills have to come on board to share these figures. There is no lack of technology as far as the environment is concerned. Moreover, the technologies are not only technically sound but also economically viable. Also, most of our fuels are biofuels and the used water goes for either plantation of trees or growing crops.”

Dr. Ashok Kumar, Executive Director, Pudumjee Paper Products Ltd. discussed, in brief, the journey of the paper industry in India, energy-efficient technologies, and emphasised supply chain collaboration. “We have many challenges, but still the biggest challenge remains the raw material; be it wood, bagasse, wheat straw, or waste paper, enough quantity is not available within the area where we are operating. So I think the mills should put a lot of effort into the raw materials like checking the quality of wood and working closely with the converters and brand owners. At the same time, the mill owners should take care of their people as well.”

Mr. Vadiraj Kulkarni, Divisional Chief Executive, ITC Ltd. (PSPD) added, “We need to set up capacities that can be consumed and not ahead of demand. Being world-class is not just about technology or machine because each of these requires a lot of capital investments. They have to raise those investments and also

deliver returns for a long period of time. According to me, we should define what world-class is, in our own capacities and then aim to become more competitive. Our machine capacities have been going up, which is good because the fixed costs come down, and energy and water efficiencies go up. A lot of new technologies in the power plant have also come up”. Elaborating on technology, he said “I would classify technology in three parts. One is on core technology for pulp, paper & energy making, emerging digital technologies, and emerging energy technologies.”

Talking about some of the energyefficient initiatives of ITC, he said, “We have installed some windmills close to its facilities. We have also set up onsite solar plants and we have recently commissioned higher efficiency recovery boilers, instead of solar recovery boilers, which operated at much higher temperatures and pressure. They cost a lot because these are all European technologies, but they're going to significantly reduce coal consumption. With this, the coal consumption in the next year would significantly come down to 15 percent.”

Discussing the concept of being world-class, Mr. A S Mehta, President, IPMA & President & Director, JK Paper Ltd. said, “We don't have thinking of a world-class industry. Most of the time, when we talk about the world-class, immediately we start thinking about the technology; the word class thought process or customer centricity in our industry is almost zero. How do we

become world-class if we are not customer-centric? So we need to think about this and we need to start practicing accordingly. There only, our roadmap for the world-class paper industry will start. The beginning should be customer centricity and the technology comes at the end. The customers' expectations should be met by the technology. In this connected world, if we don't start thinking about the other stakeholders, we'll be still missing the theme of being world-class.”

The inaugural session was followed by Session I on Cogeneration & Steam Systems which had Dr. Bipin Thapliyal, Secretary General, IARPMA, Mr. Rajnikanth, AGM Solution Sales (Process Industry) Armstrong International, Lt. Col. Monish Ahuja, Chairman & Managing Director, Punjab Renewable Energy Systems, Pvt. Ltd. (PRESPL), Dr. Sunil Kumar, Principal Scientist, CSIR Indian Institute of Petroleum, Mr. Vaibhav Girdhar, Senior Counsellor, CII – Godrej GBC as panelists.

The first session was followed by a panel discussion on 'Decarbonisation Roadmap and Role of ESG for the Indian Pulp & Paper Sector' and 'The Latest Technological Advancements in the Pulp & Paper Industry' subsequently.

The second day of the conference also had similar sessions wherein topics such as resource efficiency in small & medium paper mills, environment management, energy-saving & productivity improvement opportunities, and best operating practices were discussed. n

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FPTAOrganisesthe61stAGM andConferenceinNagpur

HostedandorganisedbythePaperTradersAssociation(Nagpur),theFPTAconferencesawparticipationfromindustrystalwartswhopresentedtheirinsightsonthe evolvingroleoftradersinthepulp&paperindustry.UnionMinisterNitinGadkari inauguratedtheconferenceandexpressedhiskeennesstosupporttheindustry.

he Paper Traders Association

T(PTA), Nagpur conducted the 61st All India Paper Traders Conference of the Federation of Paper Traders Association of India (FPTA) in Nagpur from September 17-19. The event was inaugurated by the Union Minister of Road Transport & Highways Nitin Gadkari. The keynote address was presented by Mr. Vijay Kaul, CEO, Century Pulp and Paper. Mr. A S Mehta, President & Director, JK Paper Ltd. and Mr. Vadiraj Kulkarni, Divisional Chief Executive, ITC PSPD, were the guests of honour while FPTA President Mr. Deepak Mittal gave the presidential address at the conference.

Mr. Ashish Khandelwal, President, PTA, Nagpur, set the tone of the proceedings as he gave the opening remarks at the conference. He said, “The paper industry including the paper packaging, paper trading, and various other segments are on a swift

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growth path. Finally, I would like to say that the recommendations and ideas put forth by the dignitaries and the speakers at the conference today for furthering the growth of the trading industry and this association are definitely welcome and appreciated.”

Mr. Vijaykumar R. Khandelwal, Chairman, Reception Committee, FPTA, gave the welcome address at the event. He said, “As we are paper traders, I would like to emphasise that around 80 percent of the paper and paper products are manufactured from waste paper. It is our plea to paper manufacturers to increase the sourcing of waste papers domestically as much as possible so that we can reduce our dependence on imports. Since the government has imposed a ban on single-use plastics, the demand for paper will further increase. Today, the cost of raw materials like waste papers has increased, and even ensuring the availability of waste papers has become a challenge. I truly wish that our understanding and cooperation within the industry sustains.”

Mr. Deepak Mittal, President, FPTA, in his presidential address, said, “Today, India is becoming a key focus market for the global brands for – both domestic sales and export hub. It is a clear sign that India is finally making it big in the China+1 manufacturing plans of MNCs. Bob Sternfels, Global Managing Partner, McKinsey & Company, in a recent interview given to an Indian newspaper, said that India will be the world's future talent factory as it will have 20 percent of the world's workforce by 2047. He also added that it will not only be India's decade but India's century with all the key elements in place.

A large working population and multinational companies' reimagining of the global supply chains in a country leapfrogging at an enormous scale to achieve something special, not only for

the Indian economy but potentially for the world. This is the true emerging India@75!”

About the recent growth surge in the paper industry and the role of the paper traders, Mr. Mittal, informed, “The domestic paper companies are witnessing a growth surge that has never been seen before. The topline and bottomline growth has increased. The margins are good. The exports are at an all-time high. The prices have scaled new peaks and the gap between demand and supply is widening in the favour of the former. New capital investments are also being announced, which is a very good sign – both for the industry as well as the trade. The ban on singleuse plastics has also turned many applications toward paper, especially in the food service segment. As per the estimates, the opportunity for the paper and the paperboard segment in replacing single-use plastics is approximately 3-4 lakh tonne per annum (TPA) and this could add an additional 2 percent to the industry's growth rate. Our per capita consumption of paper is only 14 kg as against the global average of 57-60 kg, which shows that we still have a very long way to go. The industry's topline, for the first time, crossed the important milestone of 1 lakh crore and is pegged to grow at 10 percent in the next few years.

Now, I would like to talk about trade –and the need to transform itself in order to accelerate and participate in this very exciting growth story. The paper industry, in the last 12-18 months, has witnessed price increases that have never been seen before. The operating conditions in the trade have changed very much in the last couple of years. The rules of the game have changed and we are no longer at the traditional 3-5 years cycle. The cycles have become much shorter, and this could well be the new normal that we will have to adapt ourselves to. The traditional approach of rupees per tonne margins only leads to diminish-

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“Since the government has imposed the ban on single-use plastics, the demand for paper will further increase”
“A large working population and multinational companies' reimagining of the global supply chains in a country leapfrogging at enormous scale to achieve something special, not only for the Indian economy but potentially for the world. This is the true emerging India@75!”

ing returns. This must change now to at least 3-5 percent of Ex Mill Cost plus Cost of Credit. All of you are aware that our working capital requirements have almost doubled in the last 12-18 months. It is in our overall interests to have reasonable and adequate margins to meet the needs of growth and expansion. I would urge fellow paper traders to acquire knowledge, information, gather valuable customer insights, and explore newer business models so that we can become a valuable partner to both our customers as well as our principals. This would also help to transform the nature of the business into a vibrant and very exciting one so that our next generation can join more willingly and participate in this growth.

We appeal to the leaders of the paper manufacturers to form a joint consultative committee consisting of all stakeholders. The committee should focus on innovations in the application of paper, promoting the nature-friendliness of paper, and jointly working towards a healthy trade. We strongly believe that in this multi-polar and interdependent world, increased cooperation becomes vitally important. Today, the Federation of Paper Traders' Association of India is made up of 35 affiliate associations covering all the states and union territories. It has more than 6000 members. The gross turnover of the trade is INR 75 thousand crore and it contributes around INR 10 thousand crore in taxes and the collective investment of the trade body is close to INR 20 thousand crore.”

He concluded his speech by adding, “India's economy is the fifth largest in the world, and is poised to become the third-largest in the next decade. I am sure that the paper industry and the paper trade, with the support of the Indian government, will write this growth story and contribute to building the nation's economic, environmental, and social wealth. To

conclude with the words of Charles Kettering, 'We work day after day, not to finish things; but to make the future better… because we will spend the rest of our lives there'.”

years, the situation is much better for the board industry. As for the paper industry, this is probably one of the best times ever. Thus, this is good news for the industry, as a whole since the sales volume is good and the demand has returned.

Nevertheless, there are certain challenges regarding the commercial aspects of it. Since dealers operate as an important cord between the paper manufacturers and the customers and there has been a consolidation of the industry, among the printer and the convertors that we are seeing across. Probably, more and more will happen soon in India as well. In my understanding, the industry has come to terms with a lot of uncertainties –both expected and unexpected and is able to deal with them quite effectively. In addition to other business partners, I must also laud and compliment the role played by the dealer community in these trying times and all of you have played an important role!”

Mr. Vadiraj Kulkarni, Divisional Chief Executive, ITC PSPD, who was also the guest of honour at the event, said, “At ITC, the paper business is a 45-year-old organisation. We are largely the manufacturer of virgin paperboards, and thus, our expertise lies mainly in paperboards than paper. In my understanding, from the onset of COVID-19, we have seen numerous changes. It wouldn't be wrong to say that the industry has survived and in fact, it is growing, which is good news. Previously, the demand for paper and paper packaging had gone down. We went through a lot of challenges. However, in the last one and a half

In terms of demand for fiber products and the investment of ITC, Mr. Kulkarni, stated, “I think it would be quite robust and great going forward, all thanks to the resilient Indian economy. My assessment of the immediate future is that the economy is going to grow in India. The growth in e-commerce is going to continue. There are going to be more investments in the consumer segments of paper and paperboard. Also, there have been many new investments and international companies are showing great interest but I think the Indian manufacturers will be able to compete well in terms of contributing to 'Aatmanirbhar Bharat' and 'Make in India' policies. ITC, as an organisation, has been investing in new technologies and new capacities in line with its growth ambition. Our ongoing investments include a high-pressure recovery boiler, the first-ever in India and the pulp mill expansion at the Bhadrachalam plant is underway. We will continue to focus on virgin and

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“In my opinion, both the customers and the manufacturers would like the dealers to add more value… Our relationship, through these interventions, meetings, workshops, and conferences, should only get stronger and stronger. And we can, in our own way, add to India's growing economy!”

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speciality paperboards as we also see investments at the Tribeni unit.”

He further added, “While there are a lot of changes taking place in the business models around us and globally such as the expected consolidation by the printers and the converters. As there has been a surge in digital technology and evolution, the role of dealers has also constantly evolved. I have also seen that there has been a kind of generational shift which is happening. As the new generation is coming and taking over, they are coming up with new ideas, different backgrounds, and with a sense of aggressive pursuit of ideas. In my opinion, both the customers and the manufacturers would like the dealers to add more value and not just manage the transactions. Some of the areas that the dealer community can really work hard in is to skill their teams, product specifications for paperboards, sales efforts, IT management, last-mile connectivity, reaching to smaller towns, partnering with manufacturers for market development for new products, especially in the packaging boards, and the digital enablement of the supply chain processes. I know that some of the dealers are significantly investing in developing new solutions. Our relationship, through these interventions, meetings, workshops, and conferences, should only get stronger and stronger. And we can, in our own way, add to India's growing economy!”

“The paper industry is truly resilient and has great capabilities, which was especially seen during the time of COVID-19, but also even before the onset of the pandemic. I say time and again that why do we only talk about the COVID-related crisis when we'd already faced much more turbulent times before the pandemic happened. The paper industry had overcome such trying times successfully. COVID-19 has surely impacted for a certain duration of time. In fact, doing business always entails all kinds of challenges and turbulence on a constant basis. It is part and parcel of doing business! There will always be ups and downs in the business and we need to learn and master the art of managing and thriving in those ups and downs. As a matter of fact, it is mostly in certain times that we are even more successful in handling the downturns. This is what we should learn – the art of managing well in times of crisis. It is quite certain that India is poised to be an attractive market. But there will be all kinds of challenges such as growing competition, and other challenges. We will need to buckle up to handle those challenges. It is quite certain that uncertainties will always be there and it is we who should be certain to handle those uncertainties. There's a famous saying that goes 'Tough times never last, but tough people do'!

The dichotomy is that although we

know that the times have changed, we don't change accordingly. We complacently say that the times have evolved. What is needed is that we should introspect the extent to which we have embraced the changes and are ready to evolve further and whether or not we've been able to keep pace with the changing times. Is it necessary that the way of operating in the paper trading industry should continue to be the way it has been? It is expected of the paper manufacturers and the paper trading community to keep on evolving. But it should be duly noted that every entity and segment in the sector should make efforts in transforming themselves. Since the customers' attitudes, behaviours, and outlooks are changing, why should we and our processes remain the same? We need to change everything for the better! It is also important to give the younger generation the elbow room to operate and work in. The successful transitions in businesses will be when the younger people are allowed to work in their own ways.

The paper industry is truly sustainable. We should proactively talk and spread awareness among people about the pro-environment activities of the paper industry as it is one of the most sustainable and responsible industries. The reason we should strive to be as sustainable as possible is not because of the governmental norms but because of our efforts to protect the environment. The industry should even increase their plantations and make adequate efforts in this direction to be wood-positive. I am quite proud to say that we, at JK Paper, have made this our personal agenda and mission. We are committed to do a minimum plantation on 40 thousand acres every year, which we have been surpassing since the last seven years. For this year, we have set the target to do plantations of 50 thousand acres.

On this note, I would add that India is going to be a growing paper market.

“The advent of digitalisation means that the digital format and the paper will co-exist. Paper is always going to be needed even if we go digital as we have. And it is not just an industrial need but is a huge part of our daily lives.” ”
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The advent of digitalisation means that the digital format and the paper will co-exist. Paper is always going to be needed even if we go digital as we have. It is not just an industrial need but is a huge part of our daily lives. The consumption of paper and paper products will also grow in the times to come. There will be even newer applications of papers. It also seems that the Writing & Printing paper segment is likely to grow unlike the western world where this segment is in a degrowth mode. There will be other segments in the industry which will achieve robust and sturdy growth.

Since the world is looking at India as their top consideration for sourcing, this will give us even more opportunities for growth in the times to come. We should strive to be competitive, competent, as well as qualityconscious. It will also provide additional growth opportunities as the future of the paper industry is quite promising.”

of the pulp sector, but not the paper sector. In these seven-eight months of my association with the paper industry, I've found the industry to be magnificent and the people who work in the industry including the paper dealers and traders to be equally magnificent. The paper industry certainly seems to be quite promising with huge growth potential.

We are concerned with how to drive growth transformations, strengthen the supply chain, and increase awareness among people that paper is sustainable and biodegradable. If we put in more effort, the paper industry will definitely grow further. I am sure that it is going to grow substantially in the years to come.

I would like to emphasise that we, at Century Pulp and Paper, have worked really hard toward sustainability. We've also increased our plantation drives, particularly in the last two-three years. We've started planting trees and distributing free saplings to the farmers. In this year itself, we have distributed nearly 2.5 million saplings for free. We are also in continuous talks with the forest department in this regard. Recently, I also met the Chief Minister of Uttarakhand regarding our mission of increasing the green cover. This is going to be greatly important in the coming times. From the environmental point of view, it is often said about the industry that we cut off trees and so on. However, it should also be noted that the Indian paper industry grows more trees than it consumes.”

Mr. Vijay Kaul, CEO, Century Pulp and Paper, presented the keynote address, “I was initially in the pulp and fiber business. Thus, I was quite aware

Minister for Road Transport & Highways Nitin Gadkari, in his speech, said, “I am very much delighted that the Federation of the

Paper Traders' Association (FPTA) has organised the All India Paper Traders' conference and the 61st Annual General Meeting (AGM) in Nagpur. The FPTA, as the apex body for paper traders in the country, is making significant efforts to promote the usage of paper in the country. The guidance of the dignitaries from the field may throw light on the future path and course of action of the association. I extend my best wishes for the success of the conference and to Aseem Bordia who is going to be inducted as the national president of FPTA. As a member of parliament, I want to extend a welcome to all of you to Nagpur. The office bearers of the FPTA association keep in touch with me and discuss matters concerning the industry. Thus, I am well aware of what the challenges are. Our country is fifth on the list of the fastest-growing economies in the world. It is also true that a large share of paper which is manufactured gets imported. You must be well aware that the cutting down of bamboo trees was prohibited earlier. I, along with the Forest department, urged the Prime Minister in this regard. Now, the government is making large-scale bamboo plantation drives on wasteland areas. Notably, the large availability of bamboo means raw material security for the paper industry as well as the production of bio-ethanol. Moreover, it will also benefit the environment. It seems that the future of the paper industry is promising. Thus, it is quite certain that the future of both the paper manufacturing industry and the paper trading industry is quite bright. In this regard, I would like to extend my whole support and assistance as and when required.” The session ended with a vote of thanks to the Chair. n

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“The future of both the paper manufacturing industry and the paper trading industry is quite bright.”
“We are concerned with how to drive growth transformations, strengthen the supply chain, and increase awareness among people that paper is sustainable and biodegradable.”

CIIOrganisesConferenceonWater ManagementinPulp&PaperIndustry

The7thCIINationalConferenceonPulp&Paper,organisedoveravirtualplatform onAugust31,sharedgoodpracticesforwateruseefficiencyinbusinessoperations,throughtwoplenarysessions,contributingtooverallenvironmentalprotectionandsustainability.

he waste and wastewater

Tmanagement of the pulp and paper industry is a big challenge but also presents huge opportunities to transform waste materials into value-added products. Indian paper industry is experiencing considerable changes, including technological advancements, environmental factors, and sustainability objectives.

CII Water Institute has been partnering with the pulp and paper industry over the years, to work together on improving water usage, setting new baselines and benchmarks that are both nationally as well as globally realisable. To reinvigorate the debate, the Confederation of Indian Industry (CII) organised the 7th National Conference on Pulp & Paper on 31

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Mr. Sanjay Singh, Former Group Head - Paper & Packaging, ITC Ltd. – PSPD Mr. SVR Krishnan, Executive Director (Operations) TNPL

August 2022. Themed 'Being Future Ready in Pulp & Paper sector: Water & Wastewater Management', the Conference shared good practices for water use efficiency in business operations over the virtual platform contributing to overall environmental protection & sustainability with two plenary sessions. The conference was chaired by Mr. Sanjay Singh, Former Group Head - Paper & Packaging, ITC Ltd. – PSPD and co-chaired by Mr. SVR Krishnan, Executive Director (Operations) TNPL.

Mr. Sanjay Singh set the tone for the proceedings and said, “The ban on single-use plastics has suddenly opened the door of opportunities for all of us. Now, it is up to the industry, how to use that opportunity for the benefit of the country, the world, and the environment. The demand for paper products has substantially gone up in the past one year. Pulp & paper industry is one of the most sustainable industries. The only negative thing is the high energy and water consumption, but things have substantially changed. When I joined the industry 40 years ago, it 3used to be 200 -250 m of water per tonne of paper. Today, the industry is 3talking about 30 m per tonne for 3integrated paper mills and 8-10 m for non-integrated mills. The paper industry has done a lot in terms of conservation in the recycling of water and reducing the pollution level.”

He also shared the idea of using sewage water after treating it. “If you are stationed near a city, or town on the banks of any river, you can work with the local municipality, collect the sewage water, treat it well, and use that water in your own industry. With this, you would be reducing the water consumption drawn from the ground. Secondly, you will reduce the pollution load. And my gut feeling says that in that next 15-20 years, there'll be a huge value to the sewage water in city or town,” he suggested.

The water is going to be the crucial thing. On the other front, the paper industry is very capital intensive and you have to keep on investing throughout your life. If you don't invest, your efficiency will go down. And that's one of the reasons that today, the pulp & paper industry is very innovative. A lot more things can be introduced such as Industry 4.0, which is catching on and I've had the experience of using Industry 4.0; it is very useful. I'm sure many other paper mills are doing it and they'll continue to do it. I am very confident that in the coming years, the pulp & paper industry will become the benchmark for use of water, pollution load, and innovative ideas,” said Mr. Singh.

Mr. SVR Krishnan, Executive Director (Operations) TNPL added, “Just like the water flows from the top, these types of initiatives, action plans, and awareness on water conservation should also be driven from the top. The paper industry in India is of huge value to the Indian economy, with respect to the job generation for the farmers, and for the skilled and unskilled workforce in the country in various parts of the states and townships, and also bringing the balancing of trade and with the good amount exports happening now, bringing foreign revenue. Right from the people who are helping the farmers to fell the trees until the time it reaches the consumers; the industry connects everybody in the supply chain.”

Talking about water conservation being the need of the hour, he added, “Water consumption is no more a choice. It is a dictum that you need to do for the sustainability of your own mill. It is the need of our own industry. A lot of trials are happening after the single-use plastic ban which is definitely a great opportunity but the viability depends on how responsibly we are going to carry it forward by looking at water consumption, steam consumption, and energy

utilisation. Further, he suggested that the moment we consider waste as a by-product, we attach a value to it. “We at TNPL are conscious of the Triple P concept – people, planet and profit. We believe that if we take care of people, they will take care of the planet and both of these will take care of our profit”, he said.

Dr. A.K. Vidyarthi, Scientist, (Water Quality Management), CPCB through his presentation appreciated the industry for being environmentally conscious and taking corrective measures with regard to freshwater consumption, sp. effluent discharge, BOD, COD, and TSS. Talking about BOD, he highlighted, “Around 49.06 percent of the mills are operating in less than 20mg/l at their outlet and 45.51 percent are operating between 20 mg/l to 30 mg/l. The BOD is more than 30 mg/l for only 9.43 percent of the mills.”

Mr. D.P. Mathuria Executive Director (Technical), National Mission for Clean Ganga said “A lot has been done by the pulp & paper industry as far as Ganga river basin is concerned both in terms of compliance of these industries, environmental standards as of the date as well as water consumption. However, the industry is said to have reduced specific water consumption by 30 percent but we found that groundwater extraction remained the same. We need to see what has been the impact of this on the recipient environment. We have been stressing CPCB to review these kinds of arrangements. Apparently, freshwater consumption should have come down in the industries that have been able to achieve zero effluent discharge. Reuse channels should be monitored. We need to understand the challenges of the industry in order to find the best possible solutions.”

Mr. M.K. Gupta, Director, Central Pulp & Paper Research Institute (CPPRI) pointed out that the paper industry has done well even during

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the pandemic and that is a big achievement. “Our production was steep for two years and but it never went down”, he said. He mentions the use of mixed raw materials, low level of technology, lack of optimised process conditions, use of low capacity multiple paper machines, variations in varieties of end products (restricts reuse/recycle), low cost of water and mental block as some of the reasons of high water consumption in the paper industry. He added that the installation of flow meters on borewells and distribution pipes has helped in the quantification of freshwater consumption, identification of major water-consuming areas, and development of appropriate strategies for reducing freshwater consumption. He further said that the installation of the fiber recovery unit has reduced inlet pollution load, increased reuse/recycling of backwater and treated effluent and improved ETP performance. Other strategies adopted by the paper mills include reduction of the nozzle size, high consistency pulper, equalisation tank, and diffused aeration. Biomethanation of backwater in ZLD paper mills along with aerobic treatment and CIO are some of the2 recent trends.

Mr. Avinash Mishra, Adviser (Land and Water Resources), Niti Aayog, said, “India is one of the growing pulp & paper markets with around 4 percent of the share of global production and around 6 percent market growth per annum. We produce several types and grades of paper through a mix of raw materials, most of which are based on recycled, followed by wood and agroresidue. The sector has demonstrated good examples of improvement in operational water use, efficiency, reuse, recycling and recovery of wastewater. There's a need for a scale-up of good practices. Water scarcity and uncertainty in freshwater supplies from groundwa-

ter and surface water system are growing. In times to come, the sector should look at the integration of operational efficiency and operational sustainability. The paper industry today holds immense potential for growth in India. The per capita consumption of paper in India is one of the lowest in the world. With the ban on single-use plastic, quality packaging and FMCG product, pharmaceuticals, textile and organised retail would see great demand. However, the sector has one of the highest water footprints - it takes an average of seven litres of water to produce one A4-size paper.

The existing technology in India 3consumes water between 80-150 m per tonne of paper production while 3the global average is 29 m per tonne. I believe that it has further been revised a little lower than that, which is close 3to 12-15 m per tonne. The availability of fresh water in India remains a challenge owing to its uniqueness. However, this must not stop industries from adopting sustainable and efficient use of this crucial resource in the process chain. We are always ignoring one assured resource which is the wastewater that is being produced and still being released to the water bodies and polluting them. This can be put into circulatory use and there should be multiple uses of the wastewater to reduce the net consumption of water. I think that it is high time for us to move in that direction. The first step is identifying the consumption and its sources. Water use audits are essential for understanding how water is used at your facility to identify the opportunity for reducing consumption. Having the assessment, knowing the machinery efficiency technology at each stage of the process for costeffective wastewater treatment can be adopted for recycling and reuse such as filtration and biological treatment phase. Planning and approach can lead to a reduction in water consump-

tion, energy saving and effluent generation.”

Mr. Kapil Narula, Executive Director, CII-Triveni Water Institute, concluded the session by mentioning the key takeaways, “We see a sea change in the demand for people. That's a great thing that's happening, but at the same time, we see a tradeoff between the capacity enhancement, the need for capacity enhancement, and the need for a more stringent way of looking at resource management. A very important message is to look at wastewater, not as a wastewater stream, but as a byproduct stream. This immediately changes the mindset. Another important message that has come from the industry is source diversification. We really need to look at freshwater source diversification. There is a need to move away from fresh water, be it surface or groundwater. To do this, there is a need for technology upgradation. The cost comes out as a big factor but we need to make an intelligent choice. The industry needs to prevent malpractices and come out as a strong example of showing a leadership role in water and wastewater management,” he said.

The inaugural session was followed by the first session on 'Improving Operational Efficiency in Pulp & Paper sector- Role of Technology and Source diversification'. Moderated by Mr. Bipin Thapliyal, Secretary General, Indian Agro & Recycled Paper Mills Association, it saw the discussion on new and advanced technologies being developed, accepted and implemented in the pulp & paper sector in order to improve the operational efficiencies of the system. Mr. Elanchezhiyan M, National Product Manager, Paper & Pulp Paques India, through his presentation, talked about Paques Anaerobic Wastewater & Gas Treatment that can help the industry to reduce freshwater intake, save on operational costs with the production

40 | www.papermart.in / August - September, 2022
WATERSUSTAINABILITY •••••••••••••••••

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of green energy, reduce emissions, reduce on discharge costs, and recover valuable elements. Mr. C.K. Sandeep, Executive Vice President, ION Exchange (India) Ltd., talked about the ECSB reactor and its features and technology. He further suggested some integrated solutions for the industry. Talking about better and quicker water management practices, Mr. Berthet Christophe and Ms. Prachi Gaurkar from Nalco Water: An Ecolab Company discussed 3DT TRASAR DAF – a digitally connected solution that monitors DAF performances and control chemicals treatment and FLOCMASTER technology. Ms. Heli Karaila, Business Manager, Valmet- Finland, talked about the wastewater management solutions offered by Valmet such as Valmet Total Solids Measurement (Valmet TS), Valmet Low Solids Measurement (Valmet LS), Valmet Dry Solids Measurement (Valmet DS) & Valmet High Solids Measurement (Valmet HS), Valmet Nove, Valmet Sludge Dewatering Optimizer, and Valmet DNA Automation System, among others and Mr. Sanjay Gupta, Senior Counsellor, CII Water Institute gave his presentation on optimising water use through water pinch analysis.

The second plenary session was 'Leading by Example Good Practices in Pulp and Paper: Being Future Ready for – Managing Water and Wastewater'. The panelists in the discussion were Mr. B Makarand, Head – Manufacturing & Projects, ITC Paper Boards & Specialty Papers Division; Mr. Ashok Kumar Singh, Vice President (Operations) & Mill Manager, Andhra Paper Ltd.; Dr. R.K. Jain Technical Expert, United Nations Industrial Development Organization; Mr. Satyajit Mohanty, General Manager (EHS), JK Paper Ltd.; and Mr. Parvinder Singh Taunque, Vice President- Engineering, Kuantum Papers Ltd.

Mr. B. Makarand talked about ITC's initiatives within the fence and beyond the fence. “There is water scarcity. If you see, in India itself, there are 600 million people who are facing extreme scarcity of water. Around 75 percent of the households do not have drinking water on their premises. About 70 percent of water sources are contaminated. India is currently ranked 120 among 122 countries on the water quality index. The industry is the third major consumer of water. First water goes to agriculture. Second, it goes for the drinking purpose. Third, it goes for industrial purposes. And if you see the priority for the government to distribute the water, the industry will be at the last. Hence, the industry has to work not only to reduce their water but to see that enough water is available for drinking and irrigation purposes. If these two sectors are not under stress, water will be available for the industries also,” said Mr. Makarand.

“To mitigate that risk, we have put up our sustainability targets. The first target is that by 2030, our specific water consumption will come down by 42 percent. The second target is that we will create a rainwater harvesting potential of 60 million kiloliters, which will be five times our net water consumption. We have also taken a target that we'll get the Alliance for Water stewardship certificate for the unit by 2025. To achieve these targets will benchmark over performance with the global mills that emerged as leaders in the pulp and paper sector. To reduce the consumption by 5 percent, we increase the recycling of the treated effluent within the plant and maximize reuse in the process. The second thing, enhance the ownership of the employees. And the last is to adopt innovative technologies,” he concluded.

Mr. Ashok Kumar Singh highlighted that the approach of Andhra Paper is

mainly on following three basic fundamentals – Focussing on cleaner production technologies, water reduction, reuse, recycling, and recovery, and wastewater reduction, reuse, recycling and recovery. To see that we always keep ourselves focused, we have set sustainability goals for 2030.

Talking about CLO as an effective2 odour and slime control biocide, Dr. R.K. Jain said that CLO can be2 applied at a site immediately before the problem area, unlike many conventional biocides, which are generally slow acting. Mr. Satyajit Mohanty discussed various projects undertaken by JK Paper Ltd. such as drained sealing water of Voith vacuum pump reused in the shower, overflow water of seal water pit controlled by providing VFD to seal water pit pump, higher capacity pump installed to restrict overflow of CLO plant cooling2 water pit, etc.

Parvinder Singh Taunque talked about the technologies adopted by Kuantum Papers Ltd. Some of those are the installation of new state-ofthe-art DAF technology viz. Megacell high-performance filter which is used for wet washing filtrate to achieve outlet TSS levels < 100ppm1000 m3/day, recycling back the hot water from heat exchangers through the cooling tower back into the process for paper machine wire & press 3section LP showers 100 m/day, foul condensate used as hot water in the unbleached section for pulp washing 3at 250 m/day, use of sealing water return in wet washing section @30 3 m/day.

With the two interesting sessions, the Conference aimed to share good practices for water use efficiency in business operations, and thereby contribute to overall environmental protection and sustainability. n

42 | www.papermart.in / August - September, 2022 WATERSUSTAINABILITY •••••••••••••••••

PAPER-ME2022Concludesona HighNoteinCairo,Egypt

The14theditionof PAPER-ME,apremier eventforAfricaandthe MENAregionforpulp, paper,tissue,andpaperboardindustries,took placeattheEgypt InternationalExhibition Centre(EIEC),Cairo.

he 14th edition of PAPER-ME

Tconcluded with huge success on 5th September 2022.

Touted to be one of the MENA's largest events covering the wide spectrum of paper, board, tissue paper, disposable hygiene products, packaging, and printing industries, PAPER-ME 2022 was held at Egypt International Exhibition Centre (EIEC) in Cairo, Egypt from 3rd-5th September 2022. More than 40 countries visited the exhibition. The event saw participation from countries such as – Egypt, India, South Korea, the USA, Brazil, the UK, Italy, the Netherlands, Sweden, Spain, France, Germany, Finland, Denmark,

Slovenia, the UAE, Qatar, Oman, KSA, Turkey, China, Taiwan, the Czech Republic, and Austria.

The EIEC centre spans approximately 11,000 sq m. The exhibition is organised by Nile Trade Fairs since 2009. Right from its inception, PAPER-ME has made its mark as a sought-after event for prominent international and local exhibitors to meet face-to-face with manufacturers, professionals, and suppliers interested in the latest innovations, equipment, paper machinery, pulp, paper, cardboard, tissue, chemicals, printing, and packaging technologies.

The Paper Middle East Exhibition is regarded as one of the most highly

44 | www.papermart.in / August - September, 2022
PAPERMIDDLEEAST ••••••••••••
PAP-TECH ENGINEERS & ASSOCIATES Customer’s 1. ITC, Bhadrachalam - 5 Nos 2. Genus, Muzaffarnagar- UP, 4 Nos 3. Millenium Papers, Morbi - 1 Nos 4. Edicon Papers, Morbi -1 Nos 5. Indian Printers - 10 Nos 6. Ambani Papers LLP - 4 Nos Chinese Contact Person Ginny : 13166387619 Address : C-506, Gurushikhar Apartment, Post- Bilwa, Jaipur-302022 (Rajasthan) Exclusive Authorized Indian Representative V.k. Agarwal : +91-9351649342 Email : pkpaptech@gmail.com Ravi Agarwal : +91-9610476662 Email : ravi201496@gmail.com Sheet Cutter Machine HSC-1500S / 1700S / 1900S Quality 1. No Burrs, No Dust, No Facula. 2. Can be directly put onto the printer 3. Cutting accuracy: ±0.15mm 4. 300meter per minute 5. 400cuts per minute 6. Save electricity power

regarded platforms for paper industry players who are looking forward to an international expansion of their

products across and beyond the MENA region. The show offers its exhibitors various opportunities to meet and

network with regional as well as international traders and manufacturerswhoconsiderita“must-attendevent”.

46 | www.papermart.in / August - September, 2022 PAPERMIDDLEEAST ••••••••••••
Delivering profitable solutions to Paper Industry Office Address: Plot No, 99/3, Flat No, 1, Aryan Heritage Apartment Sector 16, Chikhali, Pune Maharashtra 411 062, India Factory Address: Plot No.B 114, MIDC Chakan Industrial Area Phase 2. Bhamboli, Tal. Khed, Pune, Maharashtra 410 501 E-mail: aspireengineeringpune@gmail.com | Mobile: 9225321201 / 9511889020 PRODUCTS • Poly Disc Filter / Vaccum Disc Filter • Various Types of Sector, Sector Holder, PP Bags & Spares for Poly Disc Filter • Britol Former Auxiliary like Octopus Header, K-frame, Sevall, Pivot Box, Couch Roll Etc... • Recycled Fiber line & Stock Preparation Equipments • Cylinder Mould
48 | www.papermart.in / August - September, 2022 PAPERMIDDLEEAST ••••••••••••

BracellContinuestobeat theForewithInnovations inPulpMaking

racell, recognized as one of the

Bglobal leaders in the production of dissolving pulp and specialty cellulose, has deployed innovative technologies. In 2019, the company invested in building the largest and greenest pulp mill in the world, located in Lençóis Paulista, São Paulo, Brazil. This came to be known as Project Star, becoming a landmark investment in Bracell's history and the largest-ever private investment in the State of São Paulo in the last 20 years.

In an exclusive conversation with Paper Mart, Mr. Per Lindblom, Executive Vice President, Bracell, talks about the strong environmental commitment of the pulp mill, details about Project Star, and the importance of being the “new generation pulp mill”. Further, he also presents insights on the growing sustainability in the pulp industry, the current market presence of Bracell, and the future roadmap.

Paper Mart: Tell us about the Bracell overview and key company milestones.

Per Lindblom: Bracell is a company that is constantly growing and investing in large projects, following its main commitment to sustainability. With more than 4,700 employees in Brazil, we are very proud of our development over the last few years. In 2019, we made a huge investment to build the largest and greenest pulp mill in the world,

50 | www.papermart.in / August - September, 2022
NEXT - GENPULPMILL •••••••••••
“Our operations are guided by our commitment that everything we do must be good for the country, the climate, the communities, and the customers… This is part of our philosophy and our commitment to sustainable development in all our operations”
Mr. Per Lindblom, Executive Vice President, Bracell

located in Lençóis Paulista, São Paulo. Known as Project Star, this was a milestone in Bracell's history and will continue to be remembered as the largest private investment in the State of São Paulo in the last 20 years.

The new plant, which is part of an ambitious expansion project of the company in São Paulo, has the capacity to produce 1.5 million tons of dissolving pulp and up to 3 million tons of kraft pulp per year. With the start of operations at the new plant in September 2021, Bracell became the largest producer of dissolving pulp in the world.

Nowadays, Bracell has a production capacity of 80 million seedlings per year. In 2021, the company produced 59.8 million seedlings, being 26.8 million in Bahia and 33 million in São Paulo. In addition, the Forest Protection Complex in Alagoinhas (BA), a place with three laboratories dedicated to the identification, research and development of pest control solutions, was also inaugurated. The company's social investments are made by Bracell Social. We invested more than R$4 million in social projects that reached more than 100 thousand people.

There was also the construction of the Intermodal Terminal in Pederneiras (SP) in partnership with MRS

Logística to transport the pulp to the Port of Santos. The pulp is transported by truck to the terminal and from there is transported by train to Santos Port. Each composition consists of up to 3 locomotives and 67 wagons and transports a volume equivalent to what can be transported by 120 trucks. We have 463 wagons of our own to support the transportation and we already have a study for the implementation of electric trucks to reduce carbon emissions.

This year, we launched another great initiative. The “One-For-One Commitment”, unprecedented in the Brazilian pulp sector, will contribute to the conservation of native vegetation areas equal in size to the plantation areas. For every one hectare of eucalyptus planted, Bracell is committed to conserving one hectare of the native area. The goal will be reached by the end of 2025. It is an important step for Bracell in its sustainability strategy, which is fully aligned with the company's values.

Currently, the ratio between the company's cultivated areas and conservation areas is 0.56. This initiative is important because it expands the company's area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a

permanent basis. So, if the company increases the areas of eucalyptus plantations after 2025, proportionally, the total number of conserved areas will also be increased, to maintain the “One-For-One Commitment”. In addition to conserving existing native areas in Bracell's production areas, the commitment will support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also help to prevent and fight forest fires, deforestation and theft of native wood, illegal hunting, and capture of wild animals.

PM: How do you think this will play a role in strengthening Bracell's position as one of the largest and most sustainable pulp mills in the world?

PL: As mentioned earlier, the completion of Project Star is a milestone in the company's history. We are very proud to be pioneers in the construction of a new generation pulp mill, which provides flexible and biodegradable products using the most advanced technology.

Bracell is one of the leaders in the production of dissolving pulp, including specialty pulp and our mill is at the forefront of innovation in the sector. In other words, this only

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NEXT - GENPULPMILL •••••••••••

reinforces our competitiveness and our capacity to bring products of the highest quality to the market.

PM: Tell us more about Project Star technologies and infrastructure. Also, clarify the manufacturing capabilities you intend to achieve with the project.

PL: In addition to being the largest and greenest pulp mill in the world, using cutting-edge technologies that minimize the environmental impacts of the operation, the new plant has the capacity to produce 1.5 million tons of dissolving pulp and up to 3 million tons of kraft pulp per year. We have the largest recovery boiler in the world and the first biomass gasifier in operation in the pulp & paper sector in South America. Over the next two years, production planning will be carried out in stages, focusing on the operational stability of the two lines. After this period, the lines will be used to produce either dissolving or Kraft pulp, according to the demands of the company and the market.

The gasification plant uses 100 percent renewable biomass as a raw material to produce biogas. Trees are grown in areas that were previously pasture or degraded, which helps to absorb carbon dioxide from the atmosphere, contributing to climate mitigation.

We are self-sufficient in energy for the plant's operations and the surplus energy generated is distributed to the national grid. As the pulp production process generates by-products that can be reused, the company took a strategic decision to invest in state-of-

the-art equipment and high technology in its process cycles. We have built a new 440 KV substation connected to the transmission network with GIS (Inflated Gas) technology. The installed capacity is 409 MW, powered by three turbogenerators that are sufficient to meet the factory's demand while also allowing us to export to the SIN (National Interconnected System) network around 150-180 MW of surplus energy from renewable sources, without Greenhouse Gas (GHG) emissions. This surplus energy is capable of serving 750,000 homes or around three million people.

PM: As a “Next Generation Pulp Mill”, what will be your main approach to bring more value creation and innovations to the pulp sector?

PL: The goal is for our entire value chain to be sustainable. The pulp we produce is a raw material from a high quality renewable source, used in the production of biodegradable products, which are present in the daily lives of thousands of people.

The company is always evaluating the best alternatives for investment and growth in the markets in which it operates, especially in Latin America. As an example, in addition to the expansion of the São Paulo unit, Bracell evaluated some opportunities in the downstream pulp segment (consumer goods) that could add value to its pulp and decided to invest in a tissue factory in its São Paulo unit.

This project is expected to generate

more than 2,000 jobs during its construction phase and approximately 300 permanent jobs after its completion. We had issued a Notice-ToProceed for 4 Andritz tissue machines of 240,000 tons per year capacity. The 4 machines are expected to start up from 2Q 2024.

PM: What is Bracell's current market presence worldwide? What is your view on the Indian pulp and paper industry – and your plans to expand in the country?

PL: As part of the RGE group, which manages a group of companies with global natural resource-based manufacturing operations in addition to its operations in Brazil, Bracell has an administrative office in Singapore and sales offices in Asia, Europe and the United States.

A significant part of the dissolving pulp production at the new Lençóis Paulista plant is consumed internally to meet the group's growth plans. In relation to Kraft pulp, part of the production is destined for the expansion of RGE's paper and board factory in China. The surplus is sold to international customers, especially in Europe and the United States.

Without a doubt, the Indian market is one of the most important markets in the world. There are companies, including the RGE group, of which we are a part, that has been operating in the country for almost 20 years. Local mills supply quality products with high production demand.

PM: Could you explain the strategies adopted to achieve superior quality, improved efficiency, save energy, and ensure efficient use of resources in overall production?

PL: The design of our new plant, in Lençóis Paulista, includes technological innovations in the production process, while also following key sustainability criteria. The aim is to guarantee the efficient use of resources in the production process,

52 | www.papermart.in / August - September, 2022
NEXT - GENPULPMILL •••••••••••
Project Star was a milestone in Bracell's history…
The new plant, part of an ambitious expansion project of the company, has the capacity to produce 1.5 million tons of dissolving pulp and up to 3 million tons of kraft pulp

with an emphasis on the reduction of water use and the reuse of byproducts, such as eucalyptus biomass that generates clean energy in the gasifier.

We have the first plant in the industry that can be described as “fossil-fuel free”. In other words, the operations of the plant do not use fossil fuels, which is positive for the climate, with only biogenic CO2 emissions. Our biomass gasifier is responsible for generating fuel for lime kilns from wood waste from the woodyard.

In addition, Bracell is self-sufficient in the generation of energy to produce pulp and still generates a surplus of 150-180 MW that is made available on the national grid, enough to serve about 3 million people, equivalent to the city of Brasília, the capital of Brazil. Generation at the new plant is 409 MW, with a surplus of 150 to 180 MW that is made available on the national grid.

PM: How would you describe the impact of growing awareness of sustainability on the pulp industry?

PL: Bracell was born sustainable. It is part of our brand and our daily lives.

Our operations are guided by our commitment that everything we do must be good for the country, the climate, the communities, and the customers because only then it will also be good for Bracell. This is part of our philosophy and our commitment to sustainable development in all our operations, processes, and activities. To deliver on this commitment, we have invested time and resources in continuous improvement, seeking to adopt the best socio-environmental and ethical practices.

Companies across all industries are becoming more engaged with sustainability and this is a trend we have been seeing for some time now. The companies look for sustainable initiatives that generate profits but also prioritize preservation, environmental restoration, and social prosperity. The planted tree sector in Brazil protects more natural areas than anywhere else in the world.

And we are really proud of this great initiative we launched this year. The “One-For-One Commitment”, unprecedented in the Brazilian pulp sector, will contribute to the conservation of native vegetation areas equal in size to the plantation areas. For

every one hectare of eucalyptus planted, Bracell is committed to conserving one hectare of the native area. The goal will be reached by the end of 2025. It is an important step for Bracell in its sustainability strategy, which is fully aligned with the company's values.

Currently, the ratio between the company's cultivated areas and conservation areas is 0.56. This initiative is important because it expands the company's area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis. So, if the company increases the areas of eucalyptus plantations after 2025, proportionally, the total number of conserved areas will also be increased, to maintain the “OneFor-One Commitment”. In addition to conserving existing native areas in Bracell's production areas, the commitment will support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also help to prevent and fight forest fires, deforestation and theft of native wood, illegal hunting, and capture of wild animals.

Today, sustainability is an absolute priority in the strategic planning of companies in the planted tree sector, like ourselves, with a focus on ensuring positive economic, environmental and social impacts. n

“ Bracell is self-sufficient in the generation of energy to produce pulp and still generates a surplus of 150-180 MW that is made available on the national grid ”
54 | www.papermart.in / August - September, 2022 NEXT - GENPULPMILL •••••••••••

KRecycling:Committedto BringInnovations&Value toPaperMills

includes high-strength carry bag papers, testliners, fluting medium, newsprint, wood-free duplex boards, and other packaging grades. Mr. Amanbir Singh Sethi, Director, and Mr. Sanjeev Khullar, CEO, KRecycling Pvt. Ltd., talk about the business journey, the company's marketing capabilities, key strengths, market trends, and future plans, in a joint interview with Paper Mart magazine.

Paper Mart: Could you please give us an overview of the business journey of KRecycling and chart out some significant milestones?

ounded in 2020, KRecycling

F has soon become a notable name for providing finished paper grades and recovered fiber supplies in the pulp & paper industry. KRecycling was started as a vertical integration to fulfill the raw material requirements of the paper mill as well as marketing finished paper products across the globe. Its product range

Amanbir Singh Sethi: We started KRecycling in March 2020 with the vision to strengthen the recovered fiber supplies to paper manufacturers such as Chadha Papers Ltd. and some other paper mills across North India. With time, we discerned the need for expansion towards finished paper products and exploring different markets locally and overseas.

Just after its debut year, KRecycling has become a known name in the market for its consistent supplies and fair transactions. The Company has managed to develop new value-added

56 | www.papermart.in / August - September, 2022 OPTIMISTIC&ENTERPRISING ••••••••••••••••••••
Mr. Amanbir Singh Sethi, Director, KRecycling Pvt. Ltd.
“We see a bright future for the Indian paper industry, especially in the high-strength kraft & printing paper segment where the demand has already started to flourish”

products like film face paper for shuttering plywood industry and carry bag paper (odour-less) for packaging industry. KRecycling also took various ISO certifications and FSC for global recognition. The second year proved to be even better than the first and took us to various new markets like Egypt, Jordan, and North Africa apart from the UAE, GCC, Bangladesh, Sri Lanka, and China. Today, we are proud to say that KRecycling is a reputed brand for all types of paper requirements by our customers and we expect to extend our reach to newer markets in the coming years along with servicing our existing clients.

PM: What are the key strengths of the company due to which the company has achieved recognition in the industry?

Sanjeev Khullar: The main strength of KRecycling is our team and our ability to provide 360-degree

solutions for all kinds of paper demands, be it recovered paper or finished paper. Our quality products, consistent supply, and professional approach to business dealings are

our forte. We are also flexible to understand customer-specific demands for any type of paper requirements and we rigorously work towards achieving the same. Our

www.papermart.in / August - September, 2022 | 57
OPTIMISTIC&ENTERPRISING ••••••••••••••••••••
L-R: Mr. Harpreet Singh, Sales Marketing Operations and Mr. Sanjeev Khullar, CEO, KRecycling Pvt. Ltd.
Works & office: Plot No. 5314, Phase IV, Ramol Cross Road, G.I.D.C. Vatva, Vatva,Ahmedabad - 382445. (Rajesh Desai) +91 9825042710, 9227225579 E-mail: dsengineers_raj@yahoo.com / dspl@ymail.com D.S. Pulp & Paper Machinery Pvt. Ltd. D.S. Engineers Mfg.: Paper, Pulp & Cement Plant Manufacturer of : Complete Paper Machine from conveyor to Rewinder • Duplex • Multi Layer Kraft • Kraft • Newsprint www.papermillmachineryindia.com | www.papermillindia.com

team consists of professionals with more than 25 years of industry experience as well as young and enthusiastic team members who are always willing to perform to the best of their abilities.

PM: Kindly talk about the product range offered by the company along with their key features as well as applications.

SK: KRecycling has a basket of products to offer from high strength smell-free carry bag papers, testliners, fluting medium, newsprint, woodfree duplex boards, and other packaging grades, to name a few. We can offer FSC-certified as well as foodgrade products. As we all know enough about the need to phase out single-use plastics in view of the government's ban on the same, the carry bag paper is need of the hour which we are supplying majorly in the Indian market as well as exporting the same overseas.

PM: Elaborate on the current market presence of the company –both domestically & internationally and the expansion plans.

SK: Currently, KRecycling is based out of Gurugram (Haryana) and is catering to pan-India as well as overseas markets, including the UAE, Saudi Arabia, Sri Lanka, Bangladesh, China, Africa, Jordan, Egypt, and so on. We intend to expand our wings further by expanding to newer markets wherever we find the demand and opportunity for paper and paperbased products.

PM: Give us an overview of the scenario in the Indian recycled fiber industry with respect to the demand, challenges & opportunities. How do you foresee the future?

SK: We see a bright future for the Indian paper industry, especially in the high-strength kraft paper segment as the usage of plastic will diminish with the government becoming more stringent against the use of single-use plastic, expansion of e-commerce companies for door delivery of the products, and switch from traditional or conventional packaging to new innovative and high-strength packaging products.

In the printing paper segment, the demand has already started to flourish with the pandemic slowly moving towards an end and is becoming ineffective.

PM: Compared with paper made from virgin materials, the carbon footprint of recycled paper is smaller; kindly elaborate on that.

SK: Using recycled paper saves trees, energy, water, as well as landfill space. It produces lesser pollution than virgin paper production. It also offers environmental savings many times over since fibers can be recycled repeatedly. Moreover, with the lesser availability of virgin fibers, more and more mills are turning towards recycled fibers not only in India as well as in other overseas markets. Recycling our own waste will allow us to leave and conserve natural resources for the next generations.

PM: The present recovery of wastepaper in India is relatively low as compared to other developed nations. What could be some pertinent strategies to increase the same so as to meet the raw material demand of the paper mills in the country?

SK: It is true that the present

recovery ratio in India is low around 25 percent as compared to 70+ percent in Europe and 68 percent in the USA. However, it will definitely increase in the future as people are becoming more and more aware of the benefits of recycling and the use of waste to make into new finished products. This outlook will definitely be passed on as a legacy to the next generations and we hope to come closer to the rate of recycling in Europe or the USA in the coming years. The government of India should also take the initiative to promote the recycling of paper products which will definitely generate new employment also and create a lot of value from waste materials.

PM: Has there been any recent development at KRecycling that you would like to talk about? What are your plans and growth strategies for the coming future?

SK: KRecycling is committed to developing new value-added and innovative paper products as per the demands of its customers. In the past two years, we have been able to develop many such products and have added the same to our basket which we offer to our customers and are consistently supplying the same. We are well-known for our professional services and quality products.

PM: Any concluding thoughts to add to our interaction?

SK: Overall, we see a bright future for the Indian market as it is one of the fastest-growing economies in the world. The demand for various paper grades is projected to increase and KRecycling will definitely look forward to getting its share of the pie. n

58 | www.papermart.in / August - September, 2022 OPTIMISTIC&ENTERPRISING ••••••••••••••••••••

Axchem Group:Developing SustainableSolutionsGivesa CompetitiveEdge

®

xchem® Group is a distin-

Aguished provider of chemicals for all segments across pulp, paper, tissue, converting & packaging. With tailor-made solutions which are approved by BfR, FDA, and Nordic Swan, Axchem®'s solutions ensure high productivity, quality, safety as well as environmental acceptance. In an insightful conversation with Paper Mart magazine, Mr. Rajesh Chhabra, General Manager (India), Axchem® Solutions India Pvt. Ltd., takes us through the portfolio of the company, the solutions for the pulp and paper industry, the R&D processes, and the market potential of papermaking chemicals.

Paper Mart: Please walk us through the journey of Axchem® Group as one of the leading manufacturers of chemicals for the pulp & paper industry.

Rajesh Chhabra: Axchem® Group offers the broadest and most comprehensive portfolio of water-soluble polymers in the market and has sales offices in sixteen countries and production sites in Europe, America, and Asia.

PM: Could you shed some light on the product portfolio of the company along with the USPs?

60 | www.papermart.in / August - September, 2022
DIVERSE&EFFICIENT ••••••••••••••
“We believe that our knowledge and experience should be used as a driving force… Our expertise is founded on several core competencies and technologies through our continuous R&D practice”
Mr. Rajesh Chhabra, General Manager (India), Axchem® Solutions India Pvt. Ltd.

Also, tell us the applications where your products are used extensively.

RC: Axchem® has proven its capability to help customers increase their profitability and efficiency, serving paper solution product range for the past 17 years, now we are developing new technologies to address papermaking challenges on sustainability, improved runnability, and overall cost reduction on applications like retention, contaminant control, strength, plybond, sizing, and defoaming. Also, our portfolio includes polymers for inlet and effluent water treatment which are industry-wide references in many benefits (Color, COD, TSS, BOD, Odor, etc.).

PM: Axchem® Group product lines provide innovative solutions for the paper, tissue, packaging, and converting industries. Can you tell us the share of chemicals targeted at these processes?

RC: Axchem® Group caters for all segments across the global paper industry. Combining specialized technicians, a vast product portfolio, and a unique collaboration enables us to exceed the customers' expectations. The pulp and paper industry is facing many challenges including –

Environmental regulations

Competition

New technologies

This is where Axchem® Group can provide an advantage. With innovative solutions and specialized applications, we can support the industry in developing successful and sustainable products that will improve and sharpen the competitive edge.

PM: In what way do your offerings assist the paper industry in addressing crucial parameters like cost reduction, better quality, and enhanced efficiency?

RC: Axchem® takes care of all pulp & paper plants' chemistry requirements. We supply everything the

industry needs, from products to know-how and process management. This allows us to improve industry operational efficiency, sharpen our customers' competitive edge, and reduce costs.

PM: Kindly elaborate on the R&D efforts of the company along with its technological advancements.

RC: Axchem® is committed to spending a portion of the margin on R&D and we are building a paper testing lab within Axchem® countries. We believe that our knowledge and experience should be used as a driving force in the continuous development of the pulp and paper industry. Our expertise is founded on several core competencies and technologies through our continuous R&D practice, some of which include surface and colloid chemistry, dispersion technologies, sizing together with formulation & polymer application skills. Our core competencies lead to the development of specialty chemical-based concepts, technologies, and services for the pulp & paper industry's products as well as processes.

PM: Axchem® Group is committed to preventing and minimizing environmental impacts along the entire life cycle of its activities. Tell us more about your sustainability policy.

RC: Our strategy to further improve the environmental performance of our business is simple but also challenging. To create business benefits and prevent pollution we must manage resources – in terms of hazardous substances, waste, energy, and raw materials for products – in a more efficient and responsible way than ever before. To succeed, we also must improve communication throughout the value chain.

Axchem® Group arises as the centre of its activities the environmental issues with the goal of paying increasing attention to the protection of the environment. The Group is wholly committed to minimizing the impact on the environment.

We consider environmental performance across our business, from raw material sourcing, manufacturing, and supply chain through to our onsite applications.

www.papermart.in / August - September, 2022 | 61
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DIVERSE&EFFICIENT ••••••••••••••
United Nations Sustainable Development Goals (SDGs)

PM: Please outline the current market presence of Axchem® Group.

RC: We have established a wide market presence in regions including the Americas, Europe, and Asia through our partners and subsidiaries.

In Europe, Axchem® Group has distinct subsidiaries, namely, Axchem® France; Axchem® Italia; Axchem® South Est Europe; Axchem® Italia (Spain); Axchem® UK; Axhem Deutschland; and Axchem® Nordic. For the Americas (both North America & South America), there are four distinct divisions – Axchem® Canada, Axchem® USA, and Axchem® Brasil. Furthermore, in the Asian market, the Group has set up different subdivisions, including, Axchem® India, Axchem® China,

Axchem® Korea, and Papyrus Polykemindo in Indonesia.

PM: How do you view the Indian paper industry and the market potential of papermaking chemicals?

RC: The paper industry holds immense potential for growth in India as the per capita consumption globally is one of the lowest. The Indian paper industry is growing, and this growth will continue for the next few years. We are expecting a total production of 50 million tonne per annum in the next decade. The process chemical demand will increase accordingly.

The Indian paper industry is committed towards sustainability and each mill is working towards the best

output from machines with respect to paper quality and performance, at the same time focusing to control water consumption per ton on paper production. We, at Axchem®, have a wide experience in on-machine wetend applications (retention, drainage, fixative, stickies treatment, plybond, dry & wet strength improvement, defoamer) Other backend process applications (Dryness improvement in Sludge, Lime mud, etc.) and wastewater treatment applications (Color, COD, TSS BOD, Odor, etc.). Moreover, we also see huge challenges for chemicals related to this growth in the different categories of pulp and grades of papers (tissue, packaging, writing & printing, specialty paper, etc.). n

Stora Enso Acquires De Jong Packaging Group to Accelerate Growth in Renewable Corrugated Packaging

This acquisition will advance Stora Enso's strategic direction, accelerate revenue growth and build market share in renewable packaging in Europe.

September8,2022

toraEnsohasacquiredDeJongPackagingGroup,basedinSthe Netherlands, for an enterprise value of approximately EUR 1020 million. The acquisition of De Jong Packaging Group will significantly strengthen Stora Enso's European market presence in corrugated packaging and provide entry into the Netherlands,Belgium,Germany,andtheUK.

With this acquisition, Stora Enso's Packaging Solutions division will increase its corrugated packaging capacity by approximately 1,200 million m2 to more than 2,000 million m2, including De Jong Packaging Group's ongoing expansion projects.

“In line with our strategy, we are investing in growing our market share in renewable and circular packaging solutions. De Jong Packaging has a solid presence in the corrugated packaging sector and an impressive customer base. Acquiring their operations supports our future strategic direction to advance renewable packaging solutions within Europe,” says Ms. Annica Bresky, President and CEO at Stora Enso.

De Jong Packaging is one of the largest corrugated packaging producers in the Benelux countries.The company specialises in corrugated trays and boxes mainly for fresh produce, e-

De Jong Packaging Group specialises in corrugated trays and boxes mainly for fresh produce, e-commerce and industry.

commerce and industry. Moreover, De Jong Packaging is engaged in containerboard production through the acquisitionoftheDeHooppapermillintheNetherlandsin2021.

"WeareproudofwhathasbeenachievedatDe JongPackaging Group and we now look forward to the next steps in our company's journey. Stora Enso is well positioned to drive further growth in line with our common ambition,”as stated by Mr. Henk de Jong, owner of De Jong Packaging Group and Mr. AdSmit,CEOofDeJongPackagingGroup. n

62 | www.papermart.in / August - September, 2022
DIVERSE&EFFICIENT ••••••••••••••
NEWS •••

HenanJingxinFabricTechnologyCo.,Ltd.,foundedin2011,isoneprofessionalmanufacturerandtechnicalservicerofpaper machineclothingandchemicalproductsforpulpandpapermills.

Initspapermachineclothingproductionbase,factoryhas33000squaremeters,annualproductioncapacitycanget 1000000sqm.JingxinfabricʼsformingfabricallusedtheGerman“Perlon”brandhighqualityimpomonofilament,andDryer screenwillusedPortugal“Filkemp”brandmono-filament.InJingxin,toproducehighqualityproducts,weintroducedthe mostadvanced5setsSwedenTEXOfullyautomaticrapierloom,14.5metershotsettingmachine,16metersGerman Jürgensweavingmachine,AustrianWISfullautomaticseamingmachine,etc.

Initspapermakingusedchemicalproducts productionbase,factoryhas44000squaremeters, annualproductioncapacitycanget400000tons.

ThecoreChemicalproductsare:SurfaceSizingAgent GS,SurfaceSizingAgentWS,WetStrengthAgent,Dry StrengthAgent,Defoamer,etc.

JingxinmanagementhaspassedISO9001qualitymanagementsystem,ISO14001environmentalmanagementsystem,ISO

18001occupationalsafetymanagementsystemcertification. Duetothereliableproductquality,theproductssellwellalloverthecountry,andhavereachedlong-termcooperative relationswithmanylistedpapercompaniesinChinaandthepulpandpapermillsfromRussia,India,Vietnam,Pakistan,Iran, Indonesia......morethan15countries. ThecoreproductsforpapermachineclothinghasFormingFabric,DoubleWarpFlatWireDryerFabric,SingleWarpFlatWire DryerFabric,SpiralDryerFabric,PlainWeaveDryerFabric,SludgeDewateringFabric,etc. Tel.:+863945228866 Mobile:008618838386818 Fax:+863945106388 E-mail:info@jingxincorp.com Website:www.jingxincorp.comHENANJINGXINFABRICTECHNOLOGYCO.,LTD SHENQIUNORTHINDUSTRYZONE, HENAN,CHINA

ElofHanssonIndiaPvt.Ltd. toWidenProductPortfolio& IncreaseMarketFootprint

lof Hansson AB is a global

Ebusiness facilitator for buyers and sellers in the segments of pulp, paper, and timber. In an interview with Paper Mart magazine, Mr. Nandkumar D. M., President, Elof Hansson (India) Pvt. Ltd., talks about the products & services for the pulp & paper industry and the solutions provided by the Company.

Paper Mart: Please tell us about the Elof Hansson Group and its operations in the Indian paper industry. Nandkumar D.M.: The Elof Hansson Group is a Swedish firm that has completed 125 years of trading forest, industrial, and consumer products across the world. The head office is in Gothenburg, Sweden. In India, our main office is in Chennai and branch offices are in Delhi & Mumbai.

In the paper industry, the major business is Pulp and Paper trading.

We also specialize in supplying machinery components, laboratory equipment, and quality testing instruments from Frank-PTI and IGT instruments for printability testing of Paper boards. We also offer AMC services for these instruments.

We also undertake projects, especially white liquor oxidation and NCG/SOG systems, in technical collaboration with Lundberg LLC, USA. To summarize – we are a trader in the pulp & paper segment and we also sell machine components, services, projects, and chemicals.

PM: What trends have you seen in the Indian paper industry after the COVID-19 pandemic?

NDM: The COVID-19 pandemic has been great learning for the paper industry, especially in the areas of resource management, product marketing, and manufacturing

64 | www.papermart.in / August - September, 2022 INTERVIEW ••••••••
“Technology Upgradation is the keyword. We need to adopt new technology to optimize process parameters.”
Mr. Nandkumar D. M., President, Elof Hansson (India) Pvt. Ltd.

process. As expected, the paper industry has taken a V-shaped recovery since the pandemic. In just a couple of years, the industry is at the same production level as it was in the pre-COVID era. Besides, the industry is growing at a CAGR rate of 6 percent. While the demand for the writing & printing paper segment is lower, the packaging and tissue sectors' growth rate is above average.

PM: Have you noticed any change in the mindset of the paper mill owners with regard to technological advancement?

NDM: Technology should be in the mindset, not just the product. To optimize the process, improve operating efficiencies & operating profits, paper mills need to adopt the latest technology for manufacturing and process control. Automation is the keyword. Measure-Analyze-Automate is the way forward for Industry 4.0.

PM: Energy is a key area that is crucial for not only the paper but every industry. What kind of solutions is being provided by Elof Hansson in this regard?

NDM: We have developed polyaminebased boiler water treatment products. Traditionally, phosphate-based products have been used for such applications for the past decades; however, amine-based products are more user-friendly and provide benefits to the customer with energy savings. It reduces the blowdown by almost 50 percent more than conventional chemicals. This gives huge energy savings in the boilers and turbines. This is one of the steps, where we are working for energy conservation.

PM: Elof Hansson represents 15 + principles. What advantage does it give to the company?

NDM: We have a wider product

Mondi Team Up with Heiber + Schröder for Automated Packaging for E-Commerce

portfolio and we are operating in various sectors such as pulp & paper, cement, petrochemicals, sugar etc. We have been successful in Chemical sales in Asian countries. Plans are on the anvil to start marketing in the Middle East and African counties.

PM: What is your outlook on the Indian paper industry?

NDM: As of today, the prospects for the paper industry look very bright. The challenges faced by the paper industry today, are the same as the challenges faced by the industry many years ago such as RM shortage, utilities etc. However, despite all the odds, the industry has improved tremendously in the manufacturing process, technology, volume, and product quality as per international standards. Indian paper industry is ranked 5th on the world map. This was possible by constantly updating and adopting the latest technology for the manufacturing process. n

The new eComPack machine is designed for mid to large-size eCommerce operations seeking efficiency and reliability.

September26,2022

ondi has worked on an innovative collaboration with

MGerman machine producer Heiber + Schröder to create a high-speed automated packaging machine that meets the process, efficiency and safety requirements of eCommerce fulfilment operations. With an automated erecting, filling and closing process, the new eComPack machine can process up to 500parcelsandisdesignedformidtolarge-sizeoperations.

The resulting high-output eComPack can automatically process a wide scope of goods using one height-adaptable packaging design that is available in different sizes. The equipment stands out for its compact floor space requirement andsimplicityinoperationandmaintenance.

“In the rapidly growing world of eCommerce, the combination of an excellent paper-based product and an efficient and economic automated packaging machine is a key differentiator for our customers.The successful introduction of Mondi's EnvelopeMailer solution increased manual packaging output by 8 percent compared to standard C-folder packaging. With eComPack, we are now enabling our customers to double

Image Source: Mondi Group

their output and optimise packing operations in fulfilment centres handling high volumes, said Mr. Tarik Aniba, Sales & MarketingDirector,MondiCorrugatedSolutions.

Mr. André Garmer, Managing Director Heiber + Schröder added, “Together with Mondi we developed the machine in a very dynamic co-creation process.The result is a robust, user-friendly machinewithtop-classusability.Throughcleverandresponsible creation, we were able to synchronise packaging design and machine functionality into a solution that offers tremendous potentialifcombinedwiththerightpackagingsolution.”n

www.papermart.in / August - September, 2022 | 65
INTERVIEW ••••••••
NEWS •••

ClydeIndustries: World-LeadingExpertiseinBoiler CleaningOperations

With unmatchable equipment, technology, field service, and knowledge in the industry, Clyde Industries is committed to creating significant value over the entire lifecycle of the sootblower.

Cnow Clyde Industries. Clyde Industries is the preeminent provider of highly engineered boiler efficiency/cleaning systems, spare parts and services for the global pulp & paper industry and a leader in providing equipment and aftermarket part solutions for industrial applications with a top-flight team operating in the USA, India, Europe, and Indonesia. Clyde Industries has developed significant innovations in our core sootblower offering, encompassing mission-critical technologies designed to remove residue and deposits that build up in recovery and power boilers (with such residue creating safety hazards, process efficiency reductions, or complete boiler shutdown, if not properly eliminated).

lyde Bergemann (Atlanta) is

IIOT on all auxiliary equipment in and around the recovery and power boilers used in the pulp-making processes to drive equipment reliability up and process costs down. Low/underperforming boilers cause more outages and increase operational costs. We provide high-quality products and services that help our customers minimise downtime and maximise efficiency so they can run safe and reliable boilers.

Pulp + Paper

Efficiency, Reliability, Process Safety: Clyde Industries Solutions for Kraft Recovery Boilers in the Worldwide Pulpand Paper Industry

Clyde Industries not only provides the equipment, but a host of related services and aftermarket assistance to support our customers' operations, with a particular focus on and expertise in helping established and emerging pulp & paper customers. Clyde Industries is constantly innovating to expand its offerings with a focus on continuing to drive increased value for customers. As a global leader of highly engineered industrial applications and service providers of the highest calibre, Clyde Industries looks forward to building on its history of innovation and superior customer-centric solutions.

Vision, Mission, and Commitment

We intend to become the pre-eminent equipment expert, applying the full potential of remote monitoring and

Clyde Industries designs, supplies and services innovative products, systems and services to safely & effectively provide on-line cleaning for recovery and power boilers throughout the worldwide pulp & paper industry. Clyde Industries is the no. 1 supplier in the world for heavy-duty sootblowers, high-power low-pressure sootblowing technology, and SMART Clean™ Intelligent Sootblowing Systems.

Products & Solutions

Clyde Industries plays a vital role in shaping boiler-cleaning technology. We can meet the specific requirements within a boiler by applying various cleaning methods, nozzles, and nozzle arrangements to our technology. As industry pioneers, we were the first to successfully apply water for furnace cleaning and were quick to adapt a demand-driven boiler cleaning system that responds to actual deposit buildup, rather than operating under a fixed cleaning schedule.

66 | www.papermart.in / August - September, 2022
INDUSTRYWATCH •••••••••••

Boiler Cleaning + Efficiency Solutions

High-Power Low-Pressure Sootblowing technology

Process Optimisation: SMART Clean™ Intelligent Sootblowing System for Pulp & Paper

Onload Boiler Cleaning System

Boiler Monitoring + Diagnostics

EffectivePortCleaningTechnologies

SMART Clean™

SMART Clean™ is the next-generation boiler cleaning optimisation system that is designed to realise the plant's performance and operational objectives regardless of the changes in factors influencing the slagging and fouling conditions in the boiler. The system accomplishes the plant targets by using real-time intelligent feedback. Following are the guiding principles of the SMART Clean™ system:

Determinewhenandwheretoclean;

Dynamic Flow Control of Sootblowing System;

EvaluateCleaningEffectiveness;and

Measure TDM CF Flue Gas DP.

Our SMART Clean™ system is a superior way to intelligently manage your sootblower operations and increase the heat transfer in your heat exchangers. Traditional sootblowing systems are either based on fixed cycles, or at the operator's discretion to start the cleaning process. This style of cleaning can result in lower heat transfers, adversely affecting the thermal efficiency and plant heat rate of your boiler.

The boiler cleaner optimisation system transforms your sootblowing system into an intelligent closed-loop control system that uses real-time boiler data to initiate cleaning events at the appropriate time and intensity. Equipped with the SMART Control platform, the SMART Gauge & Thermodynamic Modeling (TDM) feedback, the SMART Clean™ system is the ultimate weapon against carryover and plugging problems.

Stocked + Ready with Quality Spare Parts

Individual parts suffer wear and tear. Clyde Industries provides all replacement and spare parts and makes them readily available, allowing our customers to count on their production and rely on continual quality. We carry an impressive inventory of onhand parts in our Atlanta headquarters and Indian office and we can ship out made-to-order parts within a short period of time.

Copes Vulcan Spare Parts: We are the OEM for Copes Vulcan parts. As a result, we can manufacture any Copes Vulcan part that you require, regardless of how old the sootblowers may be.

Diamond Power Spare Parts: We've made great improvements in the design of Diamond Power® Parts. Our Diamond Power Carriages are designed to minimise maintenance, stabilise the feed tube, and extend packing life. While our EZ Set Poppet Valve allows users to adjust the pressure as the sootblower is operating, reducing the risk of a steam-related injury in case of a leaky valve.

following upgrades are available

Diamond Power® Parts:

Permalube Carriage

Certified Lance and Feedtube

Feedtube

Clyde Industries Spare Parts: We understand the critical nature of the sootblowers to maintain the efficient and reliable operation of your boilers. Thereby, we have a large warehouse setup housing common spare parts to ensure that we can provide our customers as and when required. We also manufacture customised and made-to-order items for your sootblowers.

Split Ring Feedtube

High-Performance Nozzle

Conversion

adjustable poppet valve

heavy duty canopy

retract tool

packing tensioner

loaded packing

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Ÿ E-Chain
Ÿ Externally
Ÿ Galvanized
Ÿ Emergency
Ÿ Automatic
Ÿ Live
Ÿ Custom kits Extended boiler availability Increased boiler efficiency Controllable deposit build-up Effective + efficient boiler cleaning Consultation for the selection of spare parts Start-up kits for new installations Original replacement and spare parts Fast worldwide delivery Custom-made individual packages Upgrade for high reliability 68 | www.papermart.in / August - September, 2022 INDUSTRYWATCH •••••••••••

YantraHarvestEnergy: ImprovingEfficiencyofPaperMills throughEnergySavings

Yis a leading energy-saving solution provider in India. It is a BEE Approved Grade–1 ESCO company since 2013 and provides ESCO/OPEX energy-saving solutions to harvest energy without any CAPEX. The Company provides a range of solutions for the pulp & paper industry including Energy Conservation Turbines, MV VFD, power quality solutions, and Heat Exchanger efficiency improvement solutions. In an interaction with Paper Mart, Mr. Ajit Shah, CEO, Yantra Harvest Energy Pvt. Ltd., takes us through an overview of the company, the solutions for the industry, and the role of energy efficiency in the papermaking sector.

antra Harvest Energy Pvt. Ltd.

investment is made by the customer. We provide the CAPEX, performance, and uptime and the client pays out of the savings.

Paper Mart: Could you present a brief overview of Yantra Harvest Energy Pvt. Ltd. along with its services specifically for the paper industry?

Ajit Shah: Yantra Harvest Energy Pvt. Ltd. is an Energy Service Company (ESCO). From guaranteed savings to payback, every responsibility belongs to an ESCO, and that is what we do. Paper mill holds huge opportunity for energy efficiency as they use extensive power and have their own captive power plant. When a business uses a captive power plant, there is a huge energy-saving opportunity available in the power plant itself (in the different fans and pumps). We provide that to the paper mills under the ESCO model, in which no

In a paper mill, there is a good amount of steam used for different process requirements, especially in the drying unit. They use PRV and energy is wasted. We can help the industry to save that by using Energy Conservation Turbines (ECT) and the payback of this technology can be as less as one year. In this, the energy conservation turbine connected parallel to the PRDS/PRV uses this enthalpy to produce incidental power without impacting the steam parameters that are required for the process. Our advanced technology is designed to optimize the energy used and deliver maximum output at minimum fuel cost.

Hence, we can help the paper industry to reduce CO emissions, save energy2 as well as generate energy from waste.

PM: How long you've been there in this industry?

AS: Yantra Harvest is in the industry for the last 17 years and we have done 477 MVD installations. In these years, we have been able to save 60 MW of power per hour which is equivalent to the reduction of 432000 tons of CO2 per year and the planting of more than 20 million trees per year. Our mission is “let us create a Carbon Neutral planet”.

70 | www.papermart.in / August - September, 2022
INTERVIEW ••••••••
“In order to remain competitive and make the business profitable, it is important for paper mills to maintain the global standard of energy consumption per tons of paper and meet the obligation of Carbon Neutral in the coming years.”
501-502, ABW Tower, MG Road, IFFCO Chowk, Gurugram-122003, Haryana www.tulip3pmedia.in Most credible source of information for Indian Paper Industry Online Networking Platform for the Pulp, Paper and Allied Industries www.papermartdirectory.com www.papermart.in

PM: What is the product portfolio of Yantra Harvest specific to the pulp & paper sector?

AS: Yantra Harvest has the following energy-saving solutions for the paper industry:

1) VFDs (LV/MV)

2) Energy Conservation Turbines

3) HeatX which improves Heat Exchanger efficiency and stop fouling of Heat Exchanger

4) Power Quality – Improvement in Power Factor and Harmonics mitigation.

All these solutions are available on different commercial models:

a) ESCO

b) Performance Contracting –Hence, you have guaranteed performance ROI.

PM: Please shed some light on your clientele.

AS: Our list of clients includes big names such as NTPC Ltd., GMR Group, CESC Ltd. Adani Power Ltd., Indian Oil Corporation Ltd., HPCL, etc. In the paper industry, we have provided solutions to CK Birla Group (Orient Paper & Industries Ltd.) and

Ahlstrom Munksjö Billingsfors Orders Pulp Analyzer from PulpEye

Bilt Graphic Paper Product Ltd., Bhigwan.

PM: How important is energy efficiency for the paper industry?

AS: The cost of energy is going up. In order to remain competitive and make the business profitable, it is important for paper mills to maintain the global standard of energy consumption per tons of paper. For that, they need to reduce their energy consumption and energy efficiency is one of the solutions. Also, to meet the obligations of Carbon Neutral and reduction of CO, it is essential that they2 must save energy. n

Ahlstrom-Munksjö's Billingsfors is focused on manufacturing thin unbleached special paper, electrotechnical paper, and Spantex, amongst others.

September28,2022

hlstrom-Munksjö has ordered PulpEye for its speciality

Apaper mill in Billingsfors, Sweden. PulpEye will enable the paper mill for online measurement of factors like kappa number,shives,dots,andfiberlength.

One of Ahlstrom-Munksjö's speciality paper mills, Billingsfors is focused on manufacturing thin unbleached special paper, electrotechnical paper, and Spantex; paper qualities for foiling furniture and laminate floors. The mill manufactures unbleached short and long fiber pulps with great demands on high and consistent quality, not least in terms of pulp purity. It has a production capacity of 70,000 tonnes per annum (TPA) of specialitypaper.

“We are very happy that Billingsfors chose our solution for online measurement of important pulp properties such as kappa number, fibre and shives,”says Mr. Öjvind Sundvall, CEO PulpEye.“ThefactthatitisalsooureightiethPulpEyedeliveryin total makes it even more fun. An important part of the delivery is DotEye, our module for reliable and continuous measurement of dots and other impurities, which will ensure that the stockfedtothepapermachineisofthehighestpurity.”

“Our thin specialty papers are used in a range of applications where high demands are placed on the purity of the paper,” says Mr. Jonas Lindquist, mill manager for Ahlstrom-Munksjö Billingsfors. “Therefore it is important, among other things, to be able to measure the purity of the produced pulp as early as

(L-R): Mr. Joakim Nätt, Automation Technician, Billingsfors, Mr. Peter Kristmansson, Production Manager, PulpEye, Mr. Katrin Fredriksson, Production Technician-fibre line, and Mr. Bengt Blomsten, Line Manager fibre line, both Billingsfors | Image Source: PulpEye

possible in the process.We have extensive washing equipment andwiththehelpofcontinuousanalysisresultsfromPulpEye,it becomes easier and faster for us to ensure the purity and qualityofthepulp.”

It is the 50th order for PulpEye at another mill within AhlströmMunksjö,namelytothepulpmillinAspainSweden. n

72 | www.papermart.in / August - September, 2022 INTERVIEW ••••••••
NEWS •••

Growing with the Industry

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SidhuEngineering:Solutionsfor JudiciousWaterManagementin Papermaking

Established in 1985, Sidhu Engineering Works is a wellknown name in India for worldclass spray showers, nozzles, oscillators, robo cleaners, and filters. In an exclusive conversation with Paper Mart magazine, Mr. Rahul Basra, Technical Director, Sidhu Engineering Works, talks about the journey of the company, the products & services for the paper industry, recent developments, market footprint, and the importance of water conversation.

Paper Mart: Could you please give us a glimpse into the company?

Rahul Basra: Sidhu Engineering Works is constantly evolving and innovating since 1985. We have a manufacturing facility in Loni Industrial Area in Sahibabad, Ghaziabad, and we specialise in the manufacture of world-class spray showers, nozzles, oscillators, robo cleaners, and filters. The company is fully equipped with a team of technical professionals and the latest manufacturing facilities such as turning, cutting, machining, fabrication, welding, and complete toll room facilities. We have CNC machines and other state-of-the-art machinery for production.

PM: Could you please describe the products and services of your company - specific to the paper industry?

RB: We provide technical solutions to the problems of excess freshwater

consumption from showers, how to get more life & production of felts/wire, cleaning of felt, wire, mold section & paper industry with our customised, economised, and welltested expertise of more than two decades under the single shell. Our Ruby tip showers give you the best spraying. Currently, we are manufacturing oscillators of various models but model numbers 8001 and 3001 are the most sold products.

We are focusing on the water saving on the paper machine as the major reason behind the high water consumption is using conventional methods and poor handling of the system by the operators, improper maintenance of machinery, and low efficiency of the machine.

PM: What are your recent developments?

RB: Sidhumatic Duel Jet Robo Cleaner is a new innovation introduced by us in the paper industry which consumes 6310 m of water per day using 3-5 Ruby Jet Nozzles to clean wire/felts resulting in the reduction of freshwater consumption by around 90 percent as compared to generally used conventional showers. Robo Jet assembly comes with a complete unit with SS 316 construction equipped with an imported servo motor, and zero dwell time mechanism. Robo can be autosynchronised with machine speeds to optimise cleaning efficiency.

Sidhumatic Servo Shower is a new innovation introduced by us in the

74 | www.papermart.in / August - September, 2022
TRAILBLAZINGSOLUTIONS •••••••••••••••••••
“Since we all know that papermaking is a very water-intensive industry, water conservation has become a necessity rather than an option.”
Mr. Rahul Basra, Technical Director, Sidhu Engineering Works

paper industry which consumes 12-20 m/cube of water/day using Minimum Ruby Jet Nozzles to clean wire/felts resulting in the reduction of fresh Water consumption by around 70 percent as compared to conventional shower generally used. These showers operate at a pitch of 400 MM with a ruby tip nozzle as compared to conventional showers operating at 100 MM Pitch with normal SS Tip Showers are inbuilt with an alarm system to avoid damage of felts and wire in case the shower motor trips during running. Our designed

showers can synchronise with the machine speed giving linear cleaning as compared to random cleaning done by other showers, further all the showers installed will be operated with a single panel system.

PM: Kindly tell us the market footprint and clientele of your company.

RB: Our list of clientele includes large integrated mills like Khanna Paper Mills Ltd., Bindals Papers Mills Ltd., Gayatrishakti Paper & Boards Ltd., NR Agarwal Industries Ltd., Sahota

Cheng Loong Orders Key Technology for its Board Machine from Valmet

Papers Ltd., Katyayini Paper Mills Pvt. Ltd., Vishal Papertech, Sainsons Paper Industries Pvt. Ltd., etc. Currently, we have an order from Silverton Pulp & Papers Pvt. Ltd.

PM: How important is water conservation for the paper industry?

RB: As there isanold saying, water is moneyand expertsagree that nature has given usenoughwater if used judicially. Sinceweall know thatpapermaking isa very water-intensive industry, water conservation has become a necessity ratherthananoption. n

NEWS •••

In view of the rising demand for packaging solutions, Cheng Loong has invested in a new recycled containerboard mill. The order for key process technology for the plant is included in Valmet's orders received for the third quarter of 2022.

September29,2022

heng Loong Binh Duong Paper Company has ordered keyCprocess technology for its new containerboard machine 23 (BM23) from Valmet. The order is for the company's Ben Cat mill in Binh Duong Province in Vietnam. The scope of delivery includes approach flow systems, headboxes, a press section, a sizer, process air systems, a winder, automation systems, and industrialinternetsolutions.

The order is included in Valmet's orders received for the third quarter of 2022. The enterprise value of the deal has not been divulged. However, an order of such scale is generally around EUR20-30million.

Cheng Loong, part of Cheng Loong Corporation, has invested inthisnewrecycledcontainerboardmilltocatertothegrowing packaging demand inVietnam.The company has 5 paper mills and 19 box plants in Taiwan, China, and Vietnam and distributesproductsworldwide.Itsannualproductioncapacityis2.10 million tonnes of paper products (paper & paperboard) and morethan1.7billionm2ofcontainerboards.

In the words of Mr. Marko Oinonen, Sales Director, Board and Paper Mills, Valmet, “The containerboard market is growing globally, driven by e-commerce and new packaging applications. Valmet has developed several innovative solutions to meet market needs. Our technical highlights and the productionpotentialofthecontainerboardmachinewerethedecisive factorsforChengLoong.”

Thedeliveryforthenewcontainerboardmachineisinclusiveof equipment and engineering for three new approach flow systems, three new OptiFlo Fourdrinier headboxes, and an

OptiPress Linear press section with a double-nip press with a linear web run and modern shoe press technology. OptiSizer Film ensures high-quality sizing with easy operation and installation. The OptiWin Drum two-drum base winder offers a high capacity to meet the production needs of BM23 and is easy to operate. TurnFloat web turning offers air turn for contactlesswebturningtooptimiserunnability.

The order also contains the Valmet DNA Machine Control System (MCS) to ensure fast start-ups and more production time as well as Valmet IQ Dilution Profiler, IQ Moisturiser, and MD/CD controls for optimised end-product quality. Ondemand expert support by Valmet Performance Center is included as part of Valmet Industrial Internet solutions. The 7,250 mm wide (wire) BM 23 will produce recycled liner and kraft top testliner with a basis weight range of 140–300 g/m2 at amaximumspeedof1,100m/min.n

76 | www.papermart.in / August - September, 2022 TRAILBLAZINGSOLUTIONS •••••••••••••••••••
Image Source: Cheng Loong Corporation

Pap-TechEngineers:Consistently Upgrading&ModernisingareKey GrowthEnablers

t has been about thirty years since

Ithe inception of Pap-Tech Engineers & Associates. Based out of Rajasthan, the Company is a notable specialist in providing costeffective and efficient equipment and its parts to the pulp and paper industry. In a conversation with Paper Mart magazine, Mr. V.K. Agarwal, CEO, Pap-Tech Engineers & Associates, presents an outline of the company's journey, product portfolio, the importance of upgrading technology, and the way forward for the company.

Paper Mart: To start with, please take us through a brief history of Pap-Tech Engineers & Associates and some significant milestones.

V.K. Agarwal: Pap-Tech Engineers & Associates was started in 1993 as a firm with humble beginnings yet with high-quality paper testing equipment. The company has achieved many milestones in its journey of nearly three decades. We now have a team of skilled engineers with an average experience of 35 years or so in the field of mechanical, electrical, electronics, or related relevant backgrounds. Additionally, there is a team of proficient designers and engineers in the 'After-Sales Service' support team.

In 1997, the Company forayed into paper machine manufacturing. Later on, we also began importing paper machines and spare parts – both new and second-hand from different countries with the objective of providing better quality control, effective production, and efficient

after-sales services & support to our customers. Pap-Tech Engineers is engaged in the manufacturing and distribution of physical testing equipment, bursting strength tester, and pulp testing equipment, amongst others. We export our products to the USA, the UAE, Brazil, Dubai, the Philippines, Vietnam, Bangkok, Egypt, and Bangladesh.

PM: Describe your product portfolio for the pulp and paper industry.

VKA: Pap-Tech Engineers has a wide range of products and solutions to offer to the paper industry. We have a complete range of physical testing equipment, paper testing equipment, paper mill machinery, pulp testing equipment, environmental testing equipment, and packaging testing equipment. Furthermore, we also provide bursting strength tester, centri cleaner system, pulp mill machinery, and auto guide.

Additionally, we have a complete range of paper machines and sections, including, pope reel, high-speed rewinders, pressurised air cushion headbox, hydraulic headbox, combination roll suction, roll top former dandy roll, pressure former jumbo press, size press, film press, shoe press, drying cylinders, yankee cylinders, gloss calenders, blade coaters, multizone nippco, soft nip & hard nip calenders, kuster type hardnip & soft nip calenders, and simple solid & steam calenders. We offer converting units like high-speed double knife cutters and high-speed rewinders.

“When paper mills put their efforts and make investments in upgradations and latest technologies… it paves the way to achieve more profitability.”
Mr. V.K. Agarwal, CEO, Pap-Tech Engineers & Associates
www.papermart.in / August - September, 2022 | 77 QUALITY - ORIENTED •••••••••••••

Furthermore, we also provide equipment for Effluent Treatment Plant (ETP), consistency control basis weight valve control, headbox control, and auto guide. There are also pulp mill and stock preparation equipment like brown stock washers, high-speed washers, disc thickeners, poly disc filters, and various models of highefficiency centricleaners, drum pulper, d pulper, fractionators, pressure screens, and high-efficiency baskets slotted and holed as per the customised specifications. We also provide used paper machines, used pulp mills, used pressure screens, and other equipment from A to Z, with a capacity ranging from 50 TPD to 800 TPD. We also provide consultancy services to paper mills for upgrades in quality and production.

PM: What do you think are the challenges in the paper manufacturing industry which affect the profitability? What is your outlook on the importance of upgrading the technology?

VKA: The Indian paper mills are indeed on a swift growth path. The demand for paper and paper-based

products has been significantly growing. In my understanding, it is almost imperative for paper manufacturers to regard quality as the top consideration. The market dynamics are not a major challenge.

One of the major challenges faced by the manufacturers is the nonavailability of quality waste papers which is a major raw material for recycled paper-based mills. The quality of inputs, poor selection of appropriate machinery, and unskilled workmanship have an indelible impact on the runnability of machines. I believe that the profitability of the papermakers can be drastically enhanced with upgradations. Every mill should invest about 50 percent of the net profit in quality enhancements and the adoption of modern technologies.

PM: In what ways do efforts and investments in modern technologies play a role in enhancing the productivity and efficiency of paper mills?

VKA: It is quite true that when paper mills put their efforts and

make investments in upgradations and the latest technologies such as various parts and equipment of their paper machine section, then they will be able to sell their paper and paper products at higher prices. Thereby, it paves the way to achieve more profitability. Concerning achieving optimum export quality, upgrading the technology again plays a key role.

PM: What do you think are the factors behind the growth of the company?

VKA: Our recent business growth has been tremendous and is increasing consistently because of our policy of providing high quality at low prices. We believe in following a transparent and honest approach in the business which is why we have seen a distinct growth year by year.

Moreover, we are constantly introducing upgrades in the machines almost on a yearly basis. Nowadays, we are manufacturing instruments with Programmable Logic Controller (PLC) printers which are micro-controlbased. n

78 | www.papermart.in / August - September, 2022 QUALITY - ORIENTED •••••••••••••

ConsumerTissue:RebootTime foraNewBusinessModel

he pandemic of 2020 has

Tpermanently altered the pecking order in tissue segments in India. Till 2019, HORECA & institutional segments (away from home or AFH) accounted for over two-thirds of the total tissue volume in India. During the last two years, while the former two underwent severe demand and supply shocks, the consumer tissue grew steadily barring short periods of supply hiccups.

During the last year, the AFH demand has largely recovered but it has sustained some permanent damage to its consumption. Besides, the wider adoption of more efficient dispensing systems as well as acceptance of partial WFH culture has ensured that the institutional segment in particular is an increasingly less important driver of the Indian tissue market.

On the other hand, consumer tissue has become more attractive over the years. It has delivered higher growth and better price realisation for several years but henceforth it also is the lead segment in volume terms as well. However, what will no longer work for the consumer tissue segment is the way it is sold and marketed. The entire sales strategy of the industry

has been based on the premise “Jo dikhta hai, wo bikta hai” (what is visible, gets sold). This meant that the complete focus and priority of the consumer tissue manufacturers was to get the product on the retail store shelves. No effort has been made to directly reach or communicate with the final consumer and generate consumer pull. This has handed a disproportionate share of negotiation leverage to the retailer, be it general trade or modern trade.

Over the years, as more and more players entered this market, chasing the same set of retailers, getting the product accepted by the retailer has become increasingly difficult and expensive. This prevailing “go-tomarket” strategy is no longer a feasible option for building a healthy business.

It is an established reality in the retail industry that priority for shelf space is given to products and brands that command consumer preference. For the remaining shelf space, the sellers have to jostle and outdo their competitors in a quick race to the financial bottom. Since, existing retail margins are already at unsustainable levels, going forward, the tissue

www.papermart.in / August - September, 2022 | 79 STRATEGIES&INTERVENTIONS •••••••••••••••••••••

manufacturer has no option but to take the consumer demand pull route to shelf space.

This takes us to areas like branding, USP, product positioning, SKU and price point, product presentation and packaging, consumer communication i.e., advertising, sales channel mix, etc. Here is the marketing mix prescription for a successful strategy for future tissue businesses based on my own experience in this domain:

Branding

A catchy and judiciously chosen brand name and design that is easy to pronounce and remember is the first step. The brand promise or its USP should be arrived at after due market diligence and consumer relevance. It is extremely important that the product experience must come good on the USP to avoid dissonance and adverse consequences. Inputs from professional agencies in this area are a good investment as it fetches handsome returns from the market later on.

SKUSelectionandPricePoint

Unlike in B2B business, the selection of the right SKU and its associated price point (MRP) is an important

tactical choice that flows out of the brand strategy. An insightful selection of SKUs provides the consumer with affordable prices compatible with their consumption and can make it easier for them to pick the product. Also, this selection has a significant bearing on the brand's competitive stance as well as manoeuvring space for promotional activity.

Product Presentation & Packaging

Needless to say, product aesthetics go a long way in reinforcing or diluting the brand promise. Packaging design, quality and format used is easily the single most important factor in this regard. Besides, the decision regarding packaging also has a direct bearing on manufacturing operations as a tradeoff between CapEx and OpEx.

Consumer Communication or Advertising

The tissue business in India is still not large enough to sustain the big expenses associated with traditional media. So, it is highly advisable to opt for various digital platforms to communicate with the target consumer. Digital media can be extremely low cost and highly affordable even

for small businesses. Apart from being budget-friendly, it is highly interactive and engaging, measurable with a very low turnaround time and can be very precise with target audience selection.

Sales Channel Mix

There are multiple options to choose from as far as consumer end availability is concerned; general trade (GT), modern trade (MT), e-commerce platforms, and dedicated online sales. Each of these options has implications on the sales volume, price realisation, brand promotion and intermediary channel partner needs. The final channel mixwill depend upon resource availability and management priorities.

A comprehensive branding strategy does not confine itself to the sales and marketing domain only but influences aspects of manufacturing and the supply chain as well. A discussion on the same is not being included in this article for brevity. The traditional retailer-centric approach to consumer tissue marketing is already past its “use by” date. It neither creates value for the business nor is it scalable. On the other hand, consumer pull-based branded business requires better preparation but is a lot more rewarding in the medium and long term. n

80 | www.papermart.in / August - September, 2022 STRATEGIES&INTERVENTIONS •••••••••••••••••••••
In Case You Know Fishing Knowing Where to Throw the Hook Will Catch More! www.papermart.inCall +91 99999 35011 / 22 / 44 Advertise with us

Lemit Papers Rolls Out its First Reel of Duplex Board

With the latest technologies, the duplex board plant in India will commence production at Morbi, Gujarat. The plant will have a production capacity of 450 TPD. The product range will include grey back and white back duplex boards with standard and premium HWC coating.

September27,2022

emit Papers LLP is all set to start commercial production of

Lthe duplex board. The company recently rolled its first reel of paper in merely seventeen months. It is one of the world's fastest constructed duplex board plants with a capacity of 450 TPD. The Company will use imported and local recycled waste paperastheirrawmaterial.

In a previous interview with Paper Mart, Lemit Papers revealed thatthecompanywillmanufacturehigh-qualityduplexboards and will set a new benchmark in the paper industry with its state-of-the-art technologies and machines. The product portfolio will include grey back and white back duplex boards with standard and premium HWC coating ranging from 200 to 450GSM.Theirfinisheddecklesizeis3750mm.

Lemit Papers is the first duplex mill in India to have a full set of pulp mill (SFT) and approach flow system from Kadant Lamort, France. The mill has installed three Hot Disperser systems for each layer, Krima KD-710 from Cellwood Machinery AB, Sweden. They have 4+1 wire paper machine technology and a three blade coater system from SLMC, China. Lemit Papers has installed the IQ QCS scanner and DCS-based automation with their latest software implemented for the first time in India by ValmetAutomation,Finland.

It is the first duplex mill in India with a full set of pulp mill (SFT) & approach flow system.

Armed with advanced technology and well experienced operational team, Lemit Papers is all set to cater to domestic and international markets with international standards of quality duplex boards.The company opens to connecting with various channel partners, paper traders, agents, and packaging unitslocallyandinternationally.n

West Coast Paper Reports Healthy Growth Outlook

In Q1FY23, West Coast reported a rise in profit and income which is backed by good operational performance. Segment-wise, the packaging paper segment has performed exceptionally well.

September1,2022

est Coast Paper Mills Ltd. has been exhibiting a strong

Wand healthy growth outlook with strong earnings in the past month. As per its stock market performance, the paper manufacturer's stock price has more than doubled and soared by 137 percent. For the Q1FY23, WCPM registered a consolidated net profit of INR 208.95 crore as compared to INR 39.20 crore in the corresponding quarter of the previous year –accordingtonewsreports.

Image Source: West Coast Paper Mills
NEWS ••• www.papermart.in / August - September, 2022 | 81

The rise in profit is backed by strong operational performance. On a sequential basis, the net profit of West Coast Paper grew by 49 percent. The paper manufacturer, which offers a diversified range of products, has recently increased its presence across the writing & printing segment, security and high-value gradepaper,creatinganicheforthecompany.

Among its segments, the packaging segment has registered a surge in demand that's driven by e-commerce, food service,

FMCG, and the pharmaceutical sector. Notably, the demand is further expected to grow by 11-15 percent on a year-on-year basis in the currentFY. Additionally, the new educationpolicy is also likely to boost the demand for segments like creamwove andmaplithopapergrades.

In 2019, WCPM acquired a majority stake of 72.2 percent in Andhra Paper Ltd. (APL), making the former the fifth-largest paper manufacturer in India, with an integrated production capacityof568,000metrictonneperannum(MTPA). n

RBI Team Visits Baleswar District for Bank Note Paper Mill

RBI officials visited Baleswar for the final call on the feasibility and viability of setting up BNPM in the region.

September8,2022

BI officials visited the Baleswar district in Odisha for the

Rfinal decision regarding the manufacturing unit of Bank Note Paper Mill (BNPM) India Pvt Ltd. As per media reports, the delegation of top executives, IDCO officials and the Remuna Tehsildar visited the site at village Padabadagaon under Remunablockinthedistrict.

It marks the third visit of the RBI team for the final verification to decide the feasibility of setting up BNPM in the region. The requirement of land is about 150 acres. It was reportedly informed that the government-owned land is available for setting up the unit. The officials came to decide the other key aspects, including road connectivity, electricity, and water supply. They also had discussions with the district administrationaboutthefloodthreatfromtheBudhabalangariver.

Bank Note Paper India is a public sector enterprise and a subsidiaryoftheReserveBankofIndia(RBI). n

Modern Laminates Places an Order with JMC Paper Tech for Integrated Pulp Mill Project

The Uganda-based manufacturer has signed a contract with JMC Paper to supply an integrated pulp mill with a capacity of 200 TPD and a virgin kraft paper machine of 150 TPD, respectively.

September27,2022

odern Laminates Ltd., a Uganda-based manufacturer ofMmulti-layer kraft paper and paperboard, has ordered a complete integrated pulp mill and a virgin kraft paper machine from JMC Paper Tech Pvt. Ltd. With this order, the technology provider has marked its foray into the integrated pulp mill sector as it is the first-ever project for the complete pulp mill with200TPDcapacity.

“August was an exciting month for us as we grabbed an order for the first-ever 200TPD integrated pulp mill and an order for a 150 TPD virgin kraft paper machine on a turnkey basis for the

Team of JMC Paper Tech Pvt. Ltd. and Modern Laminates Ltd. at the contract signing ceremony.
NEWS ••• 82 | www.papermart.in / August - September, 2022

African continent from the Modern Laminates Group. JMC is officially entering into the integrated pulp mill sector,”informs thecompany.

As informed to Paper Mart, the signed project would be executed in a turnkey manner by JMC, a specialist in implementing state-of-the-art technology to provide cost-effective

andcustomisedsolutionstofulfillcustomers'requirements.

Equipped with the prerequisite capabilities, JMC Paper Tech Pvt. Ltd. undertakes the design, manufacturing, supply, erection, and commissioning of new pulp mills and paper machines as well as the modernisation of existing pulp mills andpapermachines.n

Ecosure Pulpmolding Technologies to Offer Green-Fiber Pulp Mill Solutions to Fang Thai Factory

The Indo-Thai joint venture company would be known as FTF Candia Fiber Mold Packaging (Thailand) Co. Ltd.

September13,2022

cosure Pulpmolding Technologies Ltd. has signed up a

Ecooperation agreement with Fang Thai Factory Ltd. to offer turnkey solutions for producing chemical-free enzymatic cellulosic fiber pulp using rice straw, sugarcane bagasse, bamboo, wheat straw, and other agro waste. The Indo-Thai joint venture company would be titled FTF Candia Fiber Mold Packaging(Thailand)Co.Ltd.

This collaboration would add immense value to the pulp molding industry as well as the manufacturers and start-up companies which depend onTier-1 orTier-2 pulp suppliers due to acute shortages of molded grade pulp to produce molded fiberpackagingfortheirconsumers.

“We would like to congratulate our venture Partner Ms. Jaruwan Khammuang, and her team for this valuable collaboration & venture to become our partner & wish them for their efforts for the technology & work they have put to save the motherearth,”saidMr.MohitKumar,ManagingDirector&Chief VisionaryOfficer,EcosurePulpmoldingTechnologiesLtd.

Located in Lampang Province in Thailand, Fang Thai Factory was founded to bring an additional source of

income to the local farmers by using their agricultural waste as a resource in the production of packaging. With this partnership, Ecosure Pulpmolding Technologies will offer green-fiber pulp mill solutions to produce moldedgrade pulp in-house. n

Keryas Paper to Infuse an Investment of USD 40 million in Kraft Paper Plant in UAE

Keryas Paper Industry has signed MoU with C2C Consultancy for the design and engineering services for the upcoming manufacturing project.

September28,2022

man-based Keryas Paper Industry has announced its

Oinvestment plans of establishing a 200,000 MetricTonnes Per Annum (MTPA) kraft liner project in the UAE. The manufacturing plant will entail an investment of USD 40 million. As published in media reports – Keryas Paper has inked the MoU

agreement to avail design and engineering services for the proposed project from C2C Consultancy, a Coimbatore (India)headquartered consultancy service provider for the pulp & paper industry. The MoU was signed at the Propaper Dubai 2022exhibitionheldinDubai,UAE.

As stated in a press statement, the kraft liner project aims to

Within the deal, Ecosure Pulpmolding Technologies would offer green-fiber pulp mill solutions.
NEWS ••• www.papermart.in / August - September, 2022 | 83

bridge the gap in the market for the lower GSM ranges. The products to be manufactured at the plant include low GSM kraft packaging paper with a basis weight of 60- 80 as anchor GSM and 150 GSM basis weight kraft packaging paper, accordingtothestatement. Moreover, the manufacturing unit, which is going to be one of the largest in GCC nations, is expected to begin production operationswithin18to20months.

KeryasPaperIndustryalreadyhasanexistingproductionlinein Sohar, Oman, which was commissioned in July 2021. It has an annual production capacity of 180,000 tonnes. Recently, the paper mill ordered two power cleaners (dryer fabric cleaners) forPM1fromProJet.n

The investment project aims to bridge the gap in the market for the lower GSM ranges.

Stora Enso to Divest its Maxau mill site to Schwarz Produktion

Following the divestment, Schwarz is planning to keep up the paper production at the Maxau mill site. For the time being, Stora Enso will manage the mill and serve its supercalendered paper (SC) customers until the closing of the deal.

September28,2022

tora Enso has inked a contract with Schwarz Produktion,Spart of Schwarz Group, to divest its Germany-based Maxau paper mill site and all related assets. The enterprise value of the contract is about EUR 210 million. It is expected to be concluded at the beginning of 2023, at the latest, subject to regulatoryapprovals.

The agreement is part of Stora Enso's plans to divest four of its five paper mills. In view of this goal, the Finland-based manufacturer's focus is on the long-term growth potential for its renewable products in packaging, building solutions, and biomaterialsinnovations.

“We are very pleased with this agreement, as it fulfils our goal of providing a sustainable long-term future for the Maxau site and its employees. We will continue with the divestment process for the remaining three paper assets; Nymölla, Hylte and Anjala,” says Mr. Seppo Parvi, CFO and Head of Paper division, Stora Enso.

At the beginning of 2023, Schwarz Produktion would possess theownershipoftheMaxaumill.Afterthetransition,Schwarzis planning to keep up the paper production at the mill site and retain the 440 people employed at the production. However, Stora Enso will manage the Maxau paper mill and serve its supercalendered paper (SC) customers until the closing of the acquisition.

The SC paper capacity at Maxau paper mill site is 530000 tonne per annum (TPA). As per the 2021 figures, the annual sales at

the Maxau mill were approximately EUR 250 million. Subject to closing date adjustments, Stora Enso will have a one-time disposal gain of about EUR 50 million, in its IFRS operating profitinthefirstquarterof2023.

Also, in accordance with Stora Enso's divestment strategies, the remainingpapermillsitesinNymölla,Hylte,andAnjala,arelikely to be divested with no decided timeline. Nevertheless, the divestment would have no immediate impact on Stora Enso's paper operations. Additionally, there is an ongoing feasibility study at the Langerbrugge mill for the potential conversion of oneofthetwopaperlinesintoacontainerboardline.n

Stora Enso Maxau paper mill site in Germany | Image Source: Stora Enso
NEWS ••• 84 | www.papermart.in / August - September, 2022

Sappi to Sell Three European Graphic Paper Mills

The enterprise value of the sale amounts to approximately EUR 272 million.

September29,2022

appi Ltd. has concluded an agreement with Aurelius

SInvestment Lux One Sàrl regarding the divesture of its Maastricht Mill in the Netherlands, Stockstadt Mill in Germany, andKirkniemiMillinFinland.

Mr. Steve Binnie, CEO of Sappi Ltd. said,“We are very happy to have reached an agreement with Aurelius to take ownership of the three mills. Although they no longer fit in Sappi's portfolio, they are strong assets with good people. The decision to sell these mills follows a detailed and thorough strategic review by Sappi in line with our group Thrive25 strategic focus. This includes reducing exposure to the graphic paper segment while expanding Sappi's presence in segments including packagingandspecialitypapers,pulpandbiomaterials.Recent investments across our South African, American and European operating businesses demonstrate this priority.” The sale is expectedtocloseinthefirstcalendarquarterof2023.

The enterprise value of the sale amounts to approximately EUR 272 million. The consideration consists of cash proceeds and

The divestment is likely to conclude in the first calendar quarter of 2023.

retained receivables (EUR 212 million) as well as retained liabilities (EUR 60 million). The proceeds will be used to reduce debt further and continue to increase Sappi's focus on the identifiedgrowthsegments.n

Shanying Suzhou Paper Commissions Voith to Supply Two XcelLine Paper Machines

With a design speed of 1,300 m/min and a wire width of 9,300 mm, the two PM 71 and PM 72 will produce corrugating medium with basis weights between 50 and 120 GSM.

September29,2022

hinese paper manufacturer Shanying Suzhou Paper hasCordered two XcelLine paper machines from Voith. The order includes comprehensive digitalisation, automation solutions, services and spare parts packages for its new site in Zhongying, Anhui Province, in eastern China. With a design speed of 1,300 m/min and a wire width of 9,300 mm, the two PM 71 and PM 72 will produce corrugating medium with basis weights between 50 and 120 GSM. The total production capacityofthecorrugatingmediummachinesis812,000TPA.

Designed as one of the world's most efficient paper machines for ultra-lightweight corrugating medium, the order also consists of the entire line from MasterJet Pro headbox to MasterReel pope reel. Voith supplies resource-saving headboxes without recirculation and a DuoFormer D II forming section for best paper quality. A DuoCentri NipcoFlex press ensures optimal runnability and the highest dryness. The reliable and robust SpeedSizer AT is used for the necessary starchapplication.

The two PM 71 and PM 72 will produce corrugating medium.

In addition, Shanying Suzhou Paper relies on a comprehensive automation package with MCS, DCS and QCS. The digital solution OnCare.Health helps to further increase the efficiency of the plants. Basic engineering, erection and commissioning monitoring are also included in the scope of supply. Furthermore, Shanying Suzhou Paper ordered roll covers, a comprehensive spare and wear parts package, training and long-termservice.

NEWS ••• www.papermart.in / August - September, 2022 | 85

Sonoco to Expand European Manufacturing with Acquisition of Skjern Paper

September28,2022

onoco has entered into a definitive agreement to acquire

SS.P. Holding, Skjern A/S, a privately owned manufacturer of paperboards in Denmark. The acquisition expands production capacity for customers and Sonoco converting operations throughout Europe and bordering regions.The estimated USD 88 million all-cash transaction has been unanimously approved by Sonoco's Board of Directors and is expected to be completed in the fourth quarter of 2022, subject to customary closingconditions.

Founded in 1965, Skjern is a leading producer of high-grade paperboard from 100 percent recycled paper for rigid paper containers, tubes and cores, and other applications. The company has robust sustainability programs in place for renewable energy and CO2 emission reduction and operations are powered by a biomass boiler, which reduces reliance on natural gas. In 2022, Skjern is expected to achieve annual sales of USD 50 million and the transaction is expected to be immediately accretive to both earnings per share and cash flow.

“This acquisition builds on Sonoco's previously articulated

Image Source: Skjern Paper

strategytoinvestinourcorebusinesseswhilecapitalizingonthe growing market for sustainable paper and packaging products in Europe,”said Mr. Howard Coker, Sonoco's President and CEO. “Skjern has a strong reputation for high quality output from efficient and low emission operations, which aligns well with Sonoco's overall commitment to a circular economy and the reduction of greenhouse gases. With this acquisition, Sonoco is better positioned to be a trusted provider to new and existing customers and to further accelerate organic growth in Europe. WewarmlywelcometheSkjernteamtotheSonocofamily.”n

Metsä Board Starts Pre-Engineering for New Folding Boxboard Mill in Kaskinen, Finland

As an outcome of the feasibility study conducted in May 2022, Metsä Board starts preengineeringofthemillwhichwouldhaveanannualproductioncapacityof800,000tonne.

September19,2022

etsä Board, part of Metsä Group, has announced the start

Mof pre-engineering for a new folding boxboard mill in Kaskinen, Finland. Earlier in May 2022, Metsä Board announced that it is exploring possibilities to increase folding boxboard capacity in Finland or Sweden in order to support its customers' growth and to strengthen its service capability. As a result of the study, the company starts pre-engineering for a new folding boxboard mill with a capacity of approximately 800,000 tonne perannum(TPA)attheKaskinenmillsiteinFinland.

The pre-engineering phase will include technical design, design of infrastructure and logistics solutions and tendering for the main equipment. As part of the pre-engineering, an environmental impact assessment and an environmental

Image Source: Metsä Group

The acquisition expands production capacity for customers and Sonoco converting operations throughout Europe and bordering regions.
NEWS ••• 86 | www.papermart.in / August - September, 2022

permit process will be launched. The company estimates that the possible investment decision could be made in 2024 at the earliest.

Thepre-engineeringforthenewfoldingboxboardmillisbased on fossil-free production and world-class resource and production efficiency.Thanks to the best available technology, the consumption of raw materials, energy and water per tonne of folding boxboard produced would be significantly lower whencomparedwiththeexistingmills.

The product concept would benefit from Metsä Board's longterm development work in the production of premium

lightweight paperboards. Metsä Board is Europe's largest produceroffoldingboxboardandwhitekraftliners.

“This possible investment is in line with Metsä Board's strategy to grow in fiber-based materials and renew our industrial operations. Our ambition is to have the world's most resourceefficient mill, cutting-edge competitiveness and a product concept that enables carbon footprint reduction. Demand for packaging made from renewable raw materials and replacing plastic will continue to grow. We want to meet this demand with more sustainable packaging solutions that promote the circulareconomy,”saysMetsäBoard'sCEOMr.MikaJoukio. n

Smurfit Kappa Acquires a Packaging Plant in Brazil

September21,2022

Smurfit Kappa, one of the world's leading suppliers of paperbasedpackaging,hassignedanagreementtoacquirePaperBox, a packaging plant located in Saquarema, 70 km east of Rio de Janeiro, Brazil. The transaction, which is subject to the approval ofregulatorybodies,isexpectedtocloseattheendofOctober.

Brazil is the largest corrugated cardboard market in Latin America, with 7.4 bn sq m produced annually, and the Southeast region, where PaperBox is located, equates to 46 percent of this volume. This acquisition represents a further expansion of Smurfit Kappa's operational footprint in Brazil as it currently operates in three other states: Minas Gerais, Rio GrandedoSulandCeará.

“WeareveryproudtoexpandourfootprintinBraziltomeetthe growing demand for innovative and sustainable packaging. This acquisition will broaden and strengthen our presence in thecountry,improveourproductioncapabilitiesandenableus to continue to create new opportunities and form new partnerships with customers,” said Mr. Laurent Sellier, CEO of SmurfitKappaintheAmericas.

Mr. Manuel Alcalá, CEO of Smurfit Kappa in Brazil, added “Smurfit Kappa believes in Brazil and in the opportunities to deliver growth by continuing to add value to our customers' business. PaperBox has a distinguished history in the region and a special commitment to all stakeholders. This is a legacy thatSmurfitKappawillbuildupon.” n

DS Smith Opens Packaging Plants in Italy & Poland

Besides increasing production capacity, the investment is a reflection of DS Smith's sustainability strategy of minimising emissions in operations and the supply chain.

September21,2022

S Smith opens new facilities in Italy and Poland toDenhance its presence in the two key European markets and in view of increasing consumer demand for innovations in sustainable packaging. The new manufacturing sites will focus not just on recyclable fiber-based packaging, but on market

requirements for solutions to replace plastics. The plants will entailover250newemploymentopportunities.

The expansion investment shows the manufacturer's commitment to growing sustainably while minimising emissions in operations and the supply chain. Being an ambitious decarbonisation plan in Europe, it is based on a

The acquisition of PaperBox expands both Smurfit Kappa's presence in Brazil as well as its product portfolio.
NEWS ••• www.papermart.in / August - September, 2022 | 87
Image Source: Smurfit Kappa

science-based target to reduce emissions by 46 percent by 2030 and to achieve Net Zero by 2050. In addition to innovative energy-saving measures and new technologies at the Italian and Polish sites, DS Smith will look forward to diversify-

ing its energy sources into lower carbon, non-fossil fuels, to reduce CO emissions.2

“We are investing for sustainable growth not just into Europe but into innovation and to enable a transition to a circular economy.The good growth we have seen in Italy over the years is continuing and we are seeing a lot of customer interest in our sustainable packaging innovations. With state-of-the-art technology at Castelfranco Emilia and Belchatow and our long established, fully fiber-based approach, we're very well placed tomeetdemandinbothmarkets”,saidMr.MilesRoberts,Group ChiefExecutiveatDSSmith.

In line with the sustainability goals of DS Smith, the new plants will be energy efficient. The Castelfranco Emilia site will be airconditioned by a geothermal system which takes water from a 90 m deep underground well, keeping the site warm in winter andcoolinsummer.n

Mondi Invests in New Research and Development Centre at Mondi Steinfeld

The new Mondi R&D centre in Steinfeld, Germany, would fulfill the growing demand for sustainable packaging solutions. The centre will include pilot lines for plastic- and paper-based solutions as well as an analytical laboratory and a customer experience centre.

September21,2022

ondi, a global leader in packaging and paper, is investingMaround EUR 5 million in a new research and development (R&D) facility at Mondi Steinfeld, in Germany. It will support customers by helping them to develop solutions that achievetheirsustainabilitygoals.

Construction of the facility has commenced, and when completed, will include pilot lines for both plastic- and paperbased solutions, from the coating, film extrusion and printing to filling lines for multiple products.The centre will also have an analytical laboratory as well as a floor dedicated to a customer experience centre, which will provide an open environment to meet and collaborate with customers at an early stage in the developmentofnewinnovations.

The R&D centre will bring together experts with extensive knowledge of different materials and packaging types. Extrusion coating, aqueous coating and siliconisation will be available, as well as various printing machines. Filling lines for different materials, including both horizontal and vertical filling, forming and sealing equipment will allow customers to conduct trials without interrupting their own running production. The facility also enables Mondi to work with its customers to develop pilot-scale solutions on-site and to acceleratetheprocessfromanideatoascaledsolution.

About the development of the plant, Ms. Elisabeth Schwaiger, Head of R&D and IP Flexible Packaging at Mondi, “This R&D

Architekturbüro Haves + Hogt | Image Source: Mondi

centre demonstrates our hands-on approach to developing sustainable packaging solutions at Mondi.We look forward to working with our customers, combining their knowledge with ours to meet their sustainable packaging goals. The investment helps to contribute to our own Mondi Action Plan 2030 sustainability goals, specifically our target to make 100 percent of our products reusable, recyclable, or compostable by 2025.”

The research and development centre will open its doors at the end of 2023 and will complement Mondi's other research and development centres such as the recycling and food safety laboratoriesinFrantschach,Austria. n

NEWS ••• 88 | www.papermart.in / August - September, 2022
The inauguration ceremony of the facilities Image Source: DS Smith

Metsä Fibre, Ahlstrom-Munksjö and 3M Collaboration for Responsible Wood Sourcing

With the partnership, Metsä Fibre, Ahlstrom-Munksjö, and 3M seek to advance environmental performance and sustainability regarding responsible wood sourcing. Earthworm Foundation will conduct research on current forestry practices in the Kainuu region, Finland.

deploying sustainable practices. This unique collaboration is stepping up the supplier-customer relationship, beyond purely commercial benefits, to include people who live and work in the sourcing region. We collectively engage in forest and biodiversity protection, and development of local interests.”

Started in 2019, the collaboration is focussing on responsible wood sourcing in the value chain from forests to endproducts. This year, the companies will conduct research in Kainuu, Finland, to collect views on the local forestry practices. The research will be organised by Earthworm Foundation which transforms supply chains by partnering and innovating with the private sector, governments, communities and civil society to create solutions to environmental and social challenges.

September28,2022

etsä Fibre, Ahlstrom-Munksjö, and 3M, with the help ofMthe Earthworm Foundation, continue their close collaborationinresponsiblewoodsourcing.Thisyear,thefocus of the collaboration is on the Kainuu region, Finland, where the firms will take part in research and assessment of the current forestry practices and future practices regarding Kemi Mill expansion.

In line with the outcome of the same, the three partners would go on to develop their operations and continue collaboration witheachotherandotherstakeholderstopursuesustainability inresponsiblewoodsourcing.

MetsäFibre,theworld's largestproducerofbleachedsoftwood pulp and a globally significant manufacturer of sawn timber; Ahlstrom-Munksjö, a significant wood pulp consumer; and 3M, a global producer of paper-based products, seek to advance environmental performance and sustainability throughout their operations and supply chains. Bringing all supply chain actors together promotes responsible practices from forests to customers.

About the partnership, Mr. Maud Laverroux, Manager, Sustainable Operations at Ahlstrom-Munksjö, says, “AhlstromMunksjö is committed to providing transparency along the supply chain, from forests to fiber-based materials, and to

Regarding the goal of sustainability, Mr. Marko Ruottinen, Sustainability Manager, Metsä Fibre, says, “At Metsä Fibre, sustainability and responsibility are an integral part of everything we do. We have ambitious 2030 sustainability targets that help to pave the path towards a low-carbon society. We see that proactive sustainability collaboration with customers and other stakeholders is beneficial for us and also for the entire value chain. We are highly committed to driving responsibilitynotjustinourownoperationsbutalsowithinthe industry.”

Finnish forests have areas important for their biodiversity and as a carbon sink and source of livelihood for local residents, as well as community well-being. Therefore, it is crucial to understand local views and challenges to ensure sustainable operationsinthearea.

In the words of Mr. Geertje Pollaris, Responsible Sourcing Leader for 3M EMEA Region, “At 3M, sustainability is tied to shared global needs. For the world to have a sustainable future, many challenges must be addressed, including the limited availability of natural resources and a global climate crisis. We understand that our impact, as we improve our business, our planet, and every life, can be far greater when we collaborate with our suppliers, customers, and communities. This is the continued story of our promise to help solve the world's greatestchallenges.”

Image Source: Metsä Group
NEWS ••• www.papermart.in / August - September, 2022 | 89

Voith launches AiroGuide Tune Green – first DIN CERTCO-Certified Bio-Based Guide Roll Cover for Sustainable Paper Production

With AiroGuide Tune Green, Voith has brought the first guide roll cover certified according to DIN CERTCO for bio-based products. It marks a successful step in the development of sustainable products as part of the Papermaking for Life program.

September23,2022

ith the AiroGuide Tune Green, Voith is setting a new

Wstandard in the field of papermaking products made of renewable raw materials. As the latest member of the AiroGuide guide roll cover family, AiroGuide Tune Green is certified according to the internationally recognized DIN CERTCO for bio-based products.The guide roll cover combines all the advantages of the proven AiroGuide technology while enabling the reduction of the carbon footprint. The new innovation aligns with Voith's long-time commitment and ambitious goals to accelerate sustainability for papermakers as wellasinitsownproduction.

Mr. Ralf Moser, Global Product Manager at Voith, says, “With AiroGuideTune Green, we are the first in the market to provide a DIN CERTCO-certified guide roll cover made with bio-based materials.We offer our customers a sustainable alternative and thus set a new milestone on the way to a more sustainable futureofpaperproduction.”

AiroGuide Tune Green is a composite cover using bio-based raw material with mineral fiber reinforcement. It is particularly designed for the wet end and features improved corrosion protection with enhanced edge sealing to meet the corrosion requirements in humid areas. Its good stress resistance and high wear resistance result in less grinding and maintenance requirements compared to standard covers. Therefore, the roll cover leads not only to less wear of the fabrics and reduced waste but also contributes to important resource savings in paperproduction.

Image Source: Voith

Due to the combined development of the AiroGuide Tune Green and SkyClean doctor blades, the machine can operate without additional lubrication showers – targeting less water consumptionandreducedmisting.

Mr. Thomas Jäger, Senior Vice President Sales Fabric & Roll Systems EMEA, said, “As part of our sustainability program Papermaking for Life, we are focusing on the entire product life cycle, among other things. The importance of this is also reflected in our customers' strategic orientation and diverse activities. This certification confirms that Voith, as a full-line supplier, provides products and services that support the global commitment to sustainable and resource-saving paper production.”n

Stora Enso and Huhtamaki Launch Industrial Scale Recycling Programme for Paper Cups in Europe

The new paper cup recycling initiative, called The Cup Collective, would set new standards for paper cup collection and recycling in Europe. The programme is financed by Stora Enso and Huhtamaki and is being managed by the UK-based firm Co-cre8.

September19,2022

uhtamaki and Stora Enso have joined forces to launch aHnew paper cup recycling initiative, The Cup Collective. The programme, which is the first of its kind in Europe, aims to recycle and capture the value of used paper cups on an

industrial scale. Initially, the programme will be implemented acrossBenelux.Withtheaimofsettingnewstandardsforpaper cup collection and recycling in Europe, The Cup Collective has issued an open invitation for partners from across the supply chain to get involved in working towards a systemic European solution.

NEWS ••• 90 | www.papermart.in / August - September, 2022

The Cup Collective aims to recycle half a billion paper cups in the first two years.

The EU has set a recycling target for paper and board packagingof85percentby2030.Papercupsarerecyclablebutneedto be collected before they can be turned into new paper products.The Cup Collective initiative will create the necessary collection infrastructure to significantly increase the recycling rate of wood-fiber in paper cups. Above all, the programme will make it easier for consumers and businesses to collect used paper cups to be regenerated into valuable recycled raw material.

The first paper cup collection bins will be available in restaurants, cafés, office buildings and transport hubs in the Brussels and Amsterdam metropolitan areas.The Cup Collective aims to recycle half a billion paper cups in the first two years and, as it is designed to be scalable, has the capacity to significantly

increase recycling volumes in Europe. The programme is managed by Co-cre8, a UK-based firm with over a decade's experience in designing and implementing recycling programmesacrossEurope.

“Huhtamaki is a world leader in developing and manufacturing recyclable fiber products. For us, every cup counts. We want to go to the next step and ensure that recyclable cups also get effectively recycled. We have combined the best expertise from Huhtamaki and Stora Enso to create this new vision for industrial-scale cup collection and recycling,” says Mr. Eric Le Lay, President, Fiber Foodservice EAO at Huhtamaki.

“Stora Enso wants to accelerate the circularity of all packaging materials and we have an excellent foundation to make that happen.Thepaperboardswemakearedesignedtoberecycled and our own production sites, including Langerbrugge in Belgium, can process and recycle paper cups into new fiberbased products. By partnering with Huhtamaki and Co-cre8 we will now be able to provide a platform to collect and capture the value of paper cup fibers on an industrial scale,” says Mr. HannuKasurinen,EVP,StoraEnsoPackagingMaterialsdivision.

The Cup Collective will work with partners throughout the supply chain, from the largest restaurants and café chains, retailers and transport hubs to independent coffee shops, collection partners, waste management operators and policymakers across Europe to address the challenges of recycling and deliver a viable scalable solution for Europe. Initially, The Cup Collective is being financed by the two companies but a key factor in the success ofThe Cup Collective willbeitsabilitytobecomeself-fundinginthefuture. n

Voith Introduces C-bar HerculeXX Screen Basket for Stability and Sustainable Material Reduction

The new Voith's C-bar HerculeXX ensures the highest stability and robustness for applications with extreme stresses. It also enables the sustainable reuse of end rings through an innovative screw connection.

September21,2022

oith introduced the C-bar HerculeX screen basket in 2017,

Vwhich combines maximum stability with the proven Cbar technology.These screen baskets are characterised by their overlapping profile bar design that protects the slots from high wear and keeps the slot widths constant over the entire service life. Meanwhile, Voith is celebrating the success of 1,000 HerculeX screen baskets delivered and at the same time launching the newest member of the Voith screen basket family:theC-barHerculeXX.

Due to its extreme stability and robustness, the new HerculeXX screen basket is particularly suitable for applications where the stresses are even higher, such as in pulp production. Especially

in the area where the screen cylinder is connected to the end ring, enormous forces prevail with extremely strong rotor pulsations and high stock consistencies. This requires screen basketswithmaximumstability.

In addition, the HerculeXX has the hybrid technology of the HerculeX with an innovative screw connection of the end rings to the screen cylinder.The unique screw connection of the end ring offers papermakers the ability to reuse it when replacing a screen cylinder, which contributes to a sustainable material usagereduction.

Individual adjustments of slot widths and geometries enable the HerculeXX to sort particularly efficiently. Also, the wearprotected material leads to long service life and low mainte-

NEWS ••• www.papermart.in / August - September, 2022 | 91

nance costs. As a result, it contributes to the achievement of efficiencyandsavingstargets.

In the words of Mr. Özkan Aydin, PM 5 production manager at Modern Karton, “Since May 2020, the new C-bar Voith HerculeXX screen basket has been successfully in operation at our PM 5. In the harsh application, the innovative design shows significantly improved lifetime compared to the previously installed screen baskets. The performance is outstanding and the efficiency, as you would expect from Voith, is on the highest level. Moreover, this HerculeXX was tested successfully in another application for six months before.”n

C-bar HerculeXX has an innovative screw connection of the end rings to the screen cylinder.

Bracell Orders Four High-speed Tissue Lines from ANDRITZ

Bracell’s new tissue mill will be self-sufficient in steam and electricity consumption for the drying process, making it one of the tissue mills with the smallest carbon footprint.

October5,2022

racell SP Celulose Ltda. has ordered four PrimeLineTM WB2000 tissue production lines from ANDRITZ for its mill located in Lençóis Paulista, São Paulo. The start up of the productionlinesisscheduledfor2024.

The four tissue machines are of the type PrimeLineTM W 2000, with a design speed of 2,100 m/min and a working width of 5.68 m. They are equipped with fully cantilevered shoe presses for gentle dewatering and easy maintenance and 18 ft. steel Yankeeswithsteam-heatedhoodsforenergy-efficientdrying.

The new tissue mill will be self-sufficient in steam and electricity consumption for the drying process, making it one of the tissuemillswiththesmallestCO2footprintintheworld.

The scope of supply – on an EPC basis including civil construction – includes the stock preparation systems that will process slush pulp from Bracell’s own pulp mill, rewinders and roll handling, as well as roll covers, machine clothing, shoe press belts, and additionally more than 100 units of high-efficiency processpumps.

All four plants will be equipped with the Metris X integrated distributed control system (DCS), which ensures optimal plant operation. The combination of advanced data analytics, an automatic condition monitoring system with Metris Vibe, integrated high-end advanced process controllers (APCs), artificial machine intelligence (AI), the implementation of digital twins and operator training simulators (OTS) support

ANDRITZ PrimeLineTM W 2000 tissue machine

the rapid commissioning and optimal operation of the plants throughout their life cycle. Assistance in maintenance processescompletesthepackage.

The lines will produce household paper, such as toilet paper, napkins, handkerchiefs, towels, and facial tissue. Mr. Per Lindblom, Executive Vice President, Bracell, says, “Together with ANDRITZ, we recently started up the largest and greenest continuous cooking line in the world for dissolving pulp.When looking for a reliable full-line partner for our tissue business, ANDRITZimmediatelycametomind.”

Mr. Carlos Gallo, Director Tissue Technology and R&D at ANDRITZ, explains,“Repeat orders like this once again confirm the success and customer benefits of our technologies. The fournewlineswillenableBracelltoproducehigh-qualitytissue inasustainableandenvironmentallyfriendlyway.”n

NEWS ••• 92 | www.papermart.in / August - September, 2022
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to COVID-19 event status could change. Please check with the organizers before visiting.

Event Calendar

MIAC 2022

12 - 14, October 2022

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IPPTA Zonal Seminar

17-18, November 2022

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PAPER MART

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