The Beekeeper's Handbook

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A strategy lies in the fact that the beekeeper offers the same benefits as the competition, but tries to outdo the competition with higher product quality. Another way to use this strategy takes into account the competition for advertising expenditures, offering greater availability of goods, faster delivery etc. In addition, beekeepers can compete with the pricing strategy. Offered products of comparable quality are cheaper. In the case of strategy B, a beekeeper tries to differentiate itself from others, offering characteristics (properties) of products and benefit from it, in order to meet the needs of different types of customers.

5.2. Customer loyalty strategies Managers of many companies have noticed that it is more profitable to retain old customers than seeking new ones. Experts have estimated that the acquisition of new customers is five times more expensive than the old customer service. This type of strategy deserves special attention. There are three main options to caused that customers will be faithful to a product or a supplier:  maintaining a high level of customer satisfaction  facing the competition offers (read the proposals of competition)  creating strong economic relations with consumers.

and

interpersonal

Many popular brand names that have dominant market participation, have focused its strategies and programs at maintaining the faith of consumers. Beekeepers can do the same thing. Satisfaction from the product can also be enhanced by giving additional information to enable proper and efficient use of the product. Loyalty to the beekeeper, which was established on the basis of bee products, is the best guarantee for the apiary farm. The aim of the mutual relationship strategy, is to create a strong relationships with

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