THE ISSUE An important tool for keeping the members of a youth wing informed is through your lines of membership communication. Continuous communication is what makes the individual member feel part of something bigger, and it strengthens the attachment to the party. A good communication platform will allow you to share the information quickly with everybody at one time. It will also provide room to debate different political analyses, to build up your organisational and political skills and get inspired and continue the debate outside the formal and informal meetings. Using your communication platform you can start the political debate about your political programme months before your Congress, making the formal debates here more qualified and better prepared. And using the communication platforms the Board can communicate with the members, get inspired, get challenged – and send the challenge back again. It takes an effort to build up your communication and your debate forum encouraging people to participate. But do invest. Your communication will be linking the different branches of the organisation together. And eventually your way of communicating, presenting yourself and addressing different issues will be part of your face towards the public. In the start up of a new party, your first choice of media will probably be the SMS. In a society in which a lot of people do not have access to the Internet, nothing beats SMS and twitter in order to reach everybody at a time. In the following we explore the benefits of building up a communication platform supplementing the SMS.
HOW TO BUILD A YOUTH WING DANISH INSTITUTE FOR PARTIES AND DEMOCRACY PAGE 35