Oyster Nursery Cleaning Part of Repertoire at Outside Cleaners LLC
Product News
Understanding Oxidation: What It Is and How to Remove It
Industry News
Moving Forward with Digital Marketing
Financial: Funding Options for Transitioning Green
Good Work Habits
The Remarkable Journey of Alkota Cleaning Systems: 60 Years of Innovation and Excellence
Standard Paints Inc. Unveils Innovative Companion Product for Its Premier Oil-Based Stain, Wood Defender
Service Center Directory
Products & Services Directory
Advertiser’s Index/Subscription Form
It is exciting to know that by the time you are reading the October issue of Cleaner Times (CT), PowerClean 2024 will be right around the corner for members of the Cleaning Equipment Trade Association (CETA) and Power Washers of North America (PWNA). The Rosen Shingle Creek Hotel in Orlando, Florida, will host the face-to-face meeting from November 1–3. There will be great speakers, good educational content, new products, good food, nice weather, engaging golf, and plenty of opportunities to catch up with colleagues and friends in person.
On page 10 the CETA Show Guide lists a schedule of events, provides information about the annual golf tournament, gives details about the Women of CETA, shares the educational seminar offerings, and lists the sponsors and their logos for this tradeshow.
On page 30 PWNA lists their schedule of events, which starts with classes on October 31 through November 3. PWNA Unplugged will show off the latest equipment in action with outdoor demonstrations and a skid giveaway on Friday, November 1. On Saturday, November 2, there will be time for networking, appetizers, and drinks for Women’s Wine and Wash.
Turn to page 36 to read about Outside Cleaners’ Nate Church and his interesting experience in pressure washing oyster nurseries. At the end of every season, the fiberglass tanks need to be cleaned. He points to the growth of aquaculture and the opportunities it affords for cleaning.
We hope you have a great fall season, and Cleaner Times can’t wait to see you in Orlando at the end of October and the beginning of November!
Michael Hamline mhamline@cleanertimes.com 800-525-7038
The publisher and editor(s) of this magazine do not accept responsibility for the content of any advertisement, including statements made by advertisers herein, or the opinions expressed by authors of by-lined articles. The publisher and editor(s) also reserve the right to reject any ad or article for objectionable content in verbiage or images. The intent of this publication is to provide general information only and is not intended to provide specific advice or recommendations. Appropriate legal, financial, or engineering advice or other expert assistance should always be sought from professionals. HOW TO REACH US Cleaner Times 1000 Nix Road Little Rock, AR 72211 www.cleanertimes.com
SUBSCRIPTION RATES
One Year, $24 U.S. and $75 Canada. Back issues are available for $8 each. Reproductions of any part of this publication without the written consent of the publisher is prohibited.
FLEET WASHING TOOLS
TOOLS
by Diane M. Calabrese
Sixty-eight percent is a sizeable share of anything. It happens to be the share of goods transported around the United States by trucks.
Some 13 million trucks—approximately 2.9 million of them semis (18-wheelers)—get the job done. (To sample dazzling data on just how much trucks mean to the U.S. economy, see the May 17, 2024, column by Scott Elgin at TruckInfo.net.)
The economy depends on trucks. No, trucks have not supplanted boats. But the word “fleet” derives from the Old English for “float.” Thus, fleets of trucks are aligned in more ways than one with boats.
Trucks incorporate components that get the attention of the Environmental Protection Agency (EPA), components such as brake fluid, battery acid, motor oils, fuels, and lubricants. The EPA keeps a watchful eye on trucks.
Washing a truck involves not only getting it clean, but also reducing (or eliminating) any impact on the environment from the wastewater and residues removed from the truck.
The National Pollutant Discharge Elimination System (NPDES), which is under the purview of the EPA, requires states to set goals that limit and keep reducing pollutants. The reporting schemes of the states are aggregates of data states require from their subregions.
Permitting is the mechanism that keeps the NPDES gears moving. In many places a fleet washer will require its own permit or must demonstrate that its washing operation falls under the umbrella of another permit holder.
As regulations become more stringent, the wash water used for cleaning fleets correspondingly becomes more likely to need an oil/water separator, biosystem, evaporators, and so on. In other words, scrutiny as well as industry concerns are spurring innovation in fleet washing tools and methods.
Selecting chemicals with care on the front side can, of course, ease cleanup on the back side. For instance, chemicals with quick-release surfactants help at wash-water pools because the oils and grease residues come to the surface (for treatment) much faster. Ideally, cleaning wastewater so that it can be recycled and reused maximally on site is the future. Any fleet-washing tool that carries us toward the goal will be incorporated as an important part of the washing process.
“Less is more” applies. Tools for fleet cleaning that minimize the amount of water used also move the industry forward to an environmentally sustainable place.
Waste has a way of accumulating—something we each realize whenever we take out the trash for its regular pickup and haul away. A 2009 EPA study in Federal Way, WA, resulted in some astounding numbers for waste from vehicle washing. The tally for a year included 190 gallons of gasoline, diesel, and motor oil; 14 pounds of dissolved copper; and 60 pounds of ammonia.
That’s the short list. But we get the idea of how compounds we would not want to send to surface waters accumulate.
Our industry is firmly committed to best practices to meet all provisions stemming from the Clean Water Act of 1972. Moreover, no one wants to contribute just a little waste to a multiplier effect: Federal Way is only one city among the more than 19,500 incorporated cities and towns in the nation.
Suppliers and manufacturers of fleet washing equipment know that meeting waste reduction and recycling goals is good for the environment and the economy.
Where are we at in 2024? In the next section, we get some answers from someone deeply immersed in the sector.
PERSPECTIVE FROM CHAD REIFFER AT HYDRO-CHEM SYSTEMS INC.
Chad Reiffer, distribution program manager at Hydro-Chem Systems Inc. in Caledonia, MI, answers some questions to help us assess the status and the future of fleet washing.
Cleaner Times: Is there a fleet-washing tool (mechanical, digital, or chemical) introduced in the last three years that has significantly streamlined fleet washing?
Reiffer: For manual fleet washing tools using pressure washers, the last three to five years have seen a rise in streamlined chemical application equipment. Specifically,
Photo by
interest level and sales of two-step guns and chemical remote systems with higher pressure downstream capabilities have risen dramatically. While much of this technology has existed for several years, the increased visibility and availability afforded by YouTube, Facebook, and online forums has boosted the interest level of fleet washers and fostered new development of this technology.
These tools enable fleet washers to apply detergents with higher pressure without the need to upstream chemicals, reducing wear and tear on equipment. Two-step guns and remote systems also streamline fleet washing by switching between different detergents using instant valves or wireless controls. In doing so, the fleet washer could significantly improve their efficiency while reducing the need for additional labor costs, multiple pressure washers, etc.
For automated fleet washing equipment, technology has continued to develop in recent years, allowing for
large volumes of fleet vehicles to be cleaned in a matter of minutes with virtually no labor costs. Automatic fleet washing systems have also been available for decades, but advancements in recent years have been focused on improved wash optimization, increased efficiency of detergent application, water consumption and reclamation, and extending the lifespan of wash equipment.
Cleaning chemistry constantly evolves as well with new formulations, raw material composition, and bulk or pre-mixed packaging styles. External factors in the transportation industry such as new vehicle styles, cleaning/ sanitizing regulations, and the state of the economy all impact fleet washing. Chemicals and equipment tools must continue to evolve to provide fleet washers with high performance technology that improves results, lowers costs per wash, and increases output.
Cleaner Times: Which is the one fleet-washing tool currently available
that every business that does fleet washing should have?
Reiffer: Knowledge. Utilizing training resources such as YouTube, Facebook groups, and industry trade shows and networking with fellow washers are incredible tools for all fleet washing businesses.
Depending on the fleet washer’s experience, operational needs, scale/ scope of business, and level of services offered, the tools may vary. We have a blog which breaks down a variety of tools and equipment for various fleet washing applications.
[Among the many educational blogs at the website of Reiffer’s company is an excellent primer authored by Terry Craycraft and titled “The Ultimate Guide to Washing Your Semi Truck.” See https://blog.hydrochemsystems. com/how-to-wash-semi-truck.]
For someone just starting a fleet washing operation or cleaning a few vehicles, a pressure washer, water source, chemical application equipment
(soap injector, foamer, pump sprayer), detergents, and brush will get the job done. As the scale/scope of the business changes, higher gpm pressure washers, hot water capabilities, multiple machines, detergent switching equipment, water recovery systems, and increased water capacity becomes more crucial.
Cleaner Times: What should we have asked?
Reiffer: Due to the diverse nature of fleet vehicles, equipment styles, and environmental factors (temperature, weather, type of road film/debris), not all fleet washing processes are created equal nor will they perform identically for every wash every time.
Fleet washers must understand the impacts of cleaning variables and how they affect their washing. Factors such as water quality, temperature (water, air, and surface temps), cleaning pressure, dwell time, detergent strength, dilution rates, and vehicle conditions/ wash frequency will all vary and impact performance and efficiency.
AIR AND WATER
A clean vehicle is a safer vehicle. Its windows provide maximum visibility. Lights project optimal illumination. And there’s no debris, caked-on dirt, or ice to add to weight or instability.
Truck washing will continue to be part of a good fleet management program. Water will be used, and the EPA will be assessing the procedures and results.
Yet in 2024 when the EPA refers to its “Clean Trucks Plan” (originated in 2021), the focus is on air pollution. Rules are multiplying quickly, and the goal goes well beyond what we now know are the interim benchmarks reducing emissions that contribute to smog and soot. The goal is to achieve greater application of zero-emission vehicles.
The money the federal government is putting into projects that move toward electric vehicles is enormous. Our readers know the progress of the zero-emission goals in California. The goals in the Golden State are the template for the nation.
In April 2024 the Federal Highway Administration (FHWA) announced that almost $150 million of $400 million expected had been awarded to enable certain states to replace gas- and dieselpowered vehicles used near America’s ports. The replacements are to be EVs.
Niche funding—grants—programs of many sorts are being carved from money in the Inflation Reduction Act (IRA) of 2022. Much of the funding relates to projects that reduce emissions of gases into the atmosphere. And EVs are receiving a great push with some of the roughly one trillion dollars in the package. Most of the allocations from the IRA will be made in support of climate initiatives, including the explicit one of reducing carbon emissions by 40 percent by 2030. The ongoing and gradual shift toward EVs will reduce much of the soiling that must be countered with washing. And it will certainly reduce the amount of waste from gasoline and diesel that must be factored into wastewater handling. But fleets will still have to be washed. CT
Photo
Photo by
by Diane M. Calabrese
Looking for certain growth?
Bet on regulations.
Complying with regulations is a challenge certain to become even more difficult. From emissions to employment rules, meeting the expectations set by regulators at all levels of government consumes time and money. Regulations can be ambiguous. They can also be contradictory. Responses to questions at sites such as OSHA [Occupational Safety and Health Administration] often miss the mark on clarification.
Then there is the sheer number of regulations. A good place to get a sense of how many regulations there are—and how many are coming—is Regulations.gov . The website allows a user to review pending regulations, read them, and make comments during comment periods. The website also enables users to search for existing regulations that apply to a business.
Knowing federal regulations is not the same as knowing all the regulations that apply to a company. State and local governments also put requirements on businesses. They stipulate many licensing and employee work rules. They also impose rules on environmental and safety issues.
Rules are so numerous that an in-house compliance officer is now as important as an in-house certified public accountant. Even if compliance is only part of a team member’s job, an in-house point person on regulations helps avoid running afoul of rules.
Where to begin? Dan Pearson, senior regulatory affairs manager at Kärcher North America Inc. in Aurora, CO, recommends keeping pace with rules via the easily available tools. “Sign up for the automatic email updates provided by the agency making and/or enforcing the rules,” he says.
That can mean alerts coming from several different agencies. And again, it emphasizes the need for a team member focused at least part-time on regulations.
Talk with any member of our industry who spends a great deal of time immersed in regulations (e.g., company leaders, dedicated compliance officers, and safety advocates), and each will offer some concerns about rules that do not seem to be sufficiently understood. Their concerns, when summed up, illustrate the complexity of compliance.
Pearson says that from his vantage three regulatory issues vexing members of the industry currently are PFAS, CARB regulations, and efficiency standards. What unites the three is that the rules for each are still to be firmed (i.e., are in flux).
PFAS [Perfluoroalkyl and polyfluoroalkyl substances] include thousands of chemicals used in industrial processes. The Food and Drug
Administration ( FDA.gov ) takes a great interest in them and is monitoring them by region because they are found in the tissue of living organisms and may be linked to diseases.
CARB is the California Air Resources Board, which has established the most stringent emissions goals in the nation. The goals have been adopted by other states.
Efficiency standards are linked indirectly to emissions, but there is a primary thrust regarding standards— to reduce energy consumption.
CHEMICALS
Every sector of the economy uses chemicals and produces chemical byproducts. Moving and storing chemicals safely is a major concern for our industry.
Linda Chambers, the brand and sales manager at GCE/Soap Warehouse Brand in Norcross, Georgia, has a particular concern about the storage and transport of sodium
Photo by
hypochlorite. It’s a concern, she says, that is reignited almost every day.
“Not following DOT [Department of Transportation] regulations for transporting bleach, sodium hypochlorite, which is a hazmat number 8 corrosive, is a serious matter,” explains Chambers. “Too many vendors are building and selling chemical storage tanks, which are made to sit stationary on the ground, to be used on trailers and vehicle builds that are not UN-certified, hazmat transportation containers.”
In other words, a container built for one purpose (stationary storage) cannot simply be deployed as a transit container. The concern that Chambers expresses is one we have heard from others in the industry. [See the sidebar on sodium hypochlorite for a bit more on the topic of transport safety.]
Chambers says that her company has a strict policy regarding sodium hypochlorite. “Our company cannot and will not fill those poly tanks [not built for transport] with bleach.” It will only fill UN-certified tanks.
There are many companies that do fill the inappropriate tanks. “Eventually, if DOT catches them, they will be fined,” says Chambers.
The fine, however, does not redress the hazard of chemical in the wrong tank traveling down a roadway. We can imagine worst-case scenarios.
Another big concern for Chambers is the lack of compliance among some contractors. “Small contractors not complying with OSHA regulations is also a serious matter,” she explains. That includes “everything from not training employees to not attending to little things like getting SDS [safety data sheets] for the chemicals they use and making SDS binders.”
It takes time and focused effort to stay compliant. There are no shortcuts. It is possible, but quite expensive, to hire outside compliance help— particularly expensive for small contractors. In lieu of that, Chambers has some recommendations.
“You can get online to find and learn the regulations for your business and your location,” says Chambers.
“Most can be found for free by going to the DOT and OSHA websites.”
There are also many options in paying for assistance. “There are plenty of companies out there that will sell contractors information in multiple ways—print, videos, and online programs,” says Chambers. “The problem is if you want it fast and easy, then you have to pay for the work someone else has done to spoon feed you information.”
Chambers’ company strives to help. “We pass along as much information as we can for free,” she explains. “I even give a class on how a small contractor can develop and use a training program that can fulfill OSHA requirements.”
With the how-to in hand, says Chambers, the contractor has the outline needed to tailor a program to his or her company. But she reminds us that there is still work involved.
Corrosives belong to UN class 8 of chemicals. Thus, sodium hypochlorite belongs to UN class 8. By definition, a corrosive substance can react with an organic or metal material on contact. The contact can cause a reaction that results in deterioration of the organic (e.g., a tissue such as skin) or the metal.
Containers holding chemicals belonging to UN class 8 must be labeled with a placard (pictogram and number) that indicates they contain a corrosive. (Similarly, containers of explosives—class 1, gases— class 2, and flammable liquids—class 3, and so on must be labeled with appropriate and corresponding UN class placards.)
Sodium hypochlorite transport must only be done in a container that is designed to hold the corrosive compound. The container must be suitable for—constructed for—its use. That means a container that is used on a vehicle, such as a tank on a trailer, must be built to travel on the road. A container/tank sanctioned for on-road use will have more integrity and be less vulnerable to rupture or spills than one used only as a stationary container. (A road-worthy container could, of course, be used as a stationary container.)
Being readily soluble in water and having strong oxidizing properties, sodium hypochlorite is valuable for cleaning when in solution. Bleach is a dilute solution of sodium hypochlorite.
FMCSA, which is cited in the main text of the article, is not the only DOT entity that oversees safety. Motor carriers that transport certain classes of hazardous materials or hazardous materials with high weights (“high weight” defined by the specific chemical) of certain classes of hazardous chemicals must register with PHMSA [Pipeline and Hazardous Materials Safety Administration].
Contractors buying tanks to transport sodium hypochlorite solution should ask the vendor to verify that the tank is suitable for mobile use—that is, meets the requirement to be fitted with a UN Class 8 placard and used with maximum safety on the highway. If it is not, it should not be used for transport. That’s the bottom line.
An excellent primer entitled “Transporting Hazardous Materials by Highway—New Carrier Information Guide” is available from the DOT. See https://www.fmcsa. dot.gov/sites/fmcsa.dot.gov/files/2021-11/Haz Mat%20General%20Information_FINAL_508c.pdf.
ENGINES, ENVIRONMENT, AND MORE
There is probably not a member of our industry who has not heard about the SORE [small offroad engine] rules that originated with CARB. Yet there are many members of our industry who still do not understand the implications of SORE.
“Currently understanding the regulations like California’s SORE requirements and the upcoming changes in Washington and Oregon” is difficult for industry members, says Christopher Blann, CEO of Powerwash.com in Fort Worth, TX. One reason for the difficulty is that the regulations continue to be refined even as the reach expands.
“Many do not fully understand the federal and state EPA [Environmental Protection Agency] wastewater requirements or fully understand the local municipalities’ rules and regulations,” says Blann. “We teach many classes at our company and its eponymous academy covering these topics; but every municipality has different rules and regulations, so everyone is responsible for doing that research and then complying with the rules and regulations.”
Blann appraises the landscape of regulations. “It can be crazy out there,” he says.
How can one hope to navigate the complex terrain? “The advice we give is to first understand the federal and state requirements as that has to be done if there are no local rules, and apply them in conjunction with local requirements,” says Blann. “Second, go to your local city hall or code enforcement office and learn directly from those local leaders what is required.”
Commitment is necessary. There are no shortcuts.
“It’s better to be proactive than take risks as fixing the situation can be very expensive and even land criminal charges,” says Blann. “It is not worth the risk.”
Blann offers advice specific to contractors: “Is asking your buddy
or other pressure washers or searching YouTube for the local and federal requirements a good idea? No, you have to do the research.”
A recurring question surfaces for anyone who’s trying to sort through layers of requirements, says Blann. “What is the hierarchy for the rules and regulations? That is easy. You have to comply with the most stringent rules for the area. For example, if a city says you don’t have to recover water but
the state says the opposite, then you follow the state’s rules.”
RULES OF THE ROAD
The breadth and depth of regulations can amaze even industry veterans when they stop to reflect on the scope. “As president of the Cleaning Equipment Trade Association, CETA, I’ve observed one of the most challenging issues for industry members is keeping up with evolving
environmental regulations,” says R. Calvin Rasmussen, CEO of Royce Industries L.C. headquartered in West Jordan, UT.
“Staying compliant with environmental rules encompasses understanding and adhering to standards for chemical and detergent usage, transportation, disposal, and more,” explains Rasmussen. “These regulations are frequently updated and can differ significantly across regions, making it tough for companies to stay informed and compliant. Moreover, the push for sustainable practices adds another layer of complexity to an already intricate regulatory landscape.”
Taking in the broad view of our industry, Rasmussen says that he would focus on the DOT regulations concerning handling of transportation of chemicals and detergents if he were to “highlight the most common regulatory hurdle”—meeting regulations that aim to ensure
safety, efficiency, and reliability in transportation.
Rasmussen explains the components of DOT rules are in place for good reasons. “They are designed to promote safety, prevent road accidents, and protect first responders and citizens in the event of spills or exposure. These regulations are enforced by various DOT agencies, such as the Federal Motor Carier Safety Administration (FMCSA.)”
Among the regulations from DOT and its sub-entities that require attention, there are seven Rasmussen advises no one overlook. They are the requirements for CDL [commercial driver’s license] holders, hours of service (HOS), vehicle maintenance and safety standards, hazardous materials (hazmat), drug and alcohol testing, weight and size limits, and electronic logging devices [ELDs].
ELDs? “Commercial drivers are required to use ELDs to record
driving hours and ensure compliance with HOS rules,” explains Rasmussen.
Add the regulations Rasmussen cites to those that Pearson, Chambers, and Blann cite, and the list is long. But it is still only a partial list. Employment law, for instance, cannot be forgotten. The CDC is right in there with OSHA making rules for worker safety.
“While there may not be a straightforward way to simplify or streamline compliance efforts, I strongly recommend that my fellow CETA members leverage resources available to them,” says Rasmussen. He adds that attending the association’s annual meeting, PowerClean, and regional meetings as well as visiting its website makes keeping up with regulations easier.
Members of PWNA and UAMCC can take an analogous approach. Tap all the information a professional organization has to give. CT
OYSTER NURSERY
Perseverance is a partner to success in business and in life. There are no guarantees, but determination to do what it takes is a must.
Nate Church, the owner of Outside Cleaners LLC in Brewster, MA, started his company 14 years ago. “I wanted to be my own boss,” he explains.
Church had moved to the Cape Cod town of Brewster from Vermont in 2010. In the Green Mountain State he owned and managed properties, a business venture that gave him ample experience as a handyman. Some of the experience included power washing.
fish seeds (larvae) to shellfish farmers.
The mobile larval stage of an oyster is called a seed. Once settled on a substrate, it is labelled a spat. The sedentary, filterfeeding spats grow into oysters.
Oyster nurseries contain and control the seeds and spats by containing the seeds and providing substrate, such as racks, on which spats can settle and grow. They may sell seeds to oyster farmers who tend the spats as they grow, or they may use the seeds for their own farms.
There are many different configurations and sizes of oyster nurseries and oyster farms. Some of the aquaculture setups pump water through containers, while others
Once relocated to Cape Cod, Church began to see possibilities in launching a power washing company. So, he made the leap. Today his company offers a broad range of services to customers, but one type of cleaning tops the list: cedar.
“Cedar is my bread and butter out here— cedar roofs, siding, and decks,” says Church. It accounts for about 80 percent of his work. He works alone, but his wife Leah Church does administrative work for the company.
Always willing to take on interesting new cleaning projects, Church readily took on his first oyster nursery cleaning job in 2018. Since then he has been cleaning regularly for Cape and Islands Aquaculture in West Dennis, MA. The company provides shell-
immerse containers in natural tracts of brackish water and traverse water in boats to tend the containers.
The nursery that Church cleans contains the seed by using a very large tank—about the size of a tractor trailer—full of fiberglass troughs. Water flows through the troughs. Over the course of the five to six months it takes the young oysters to grow, the tanks and the netting acquire significant amounts of algae. Both tanks and nets must be cleaned.
Once each year at season’s end, the fiberglass tanks are cleaned. Church uses Star Brite EZ-On EZ-Off boat hull and bottom cleaner to remove deposits, using low pressure—under 1000 psi at four gpm. His
by Diane M. Calabrese
pressure washer is a diesel Pressure-Pro model. Some mid-season cleaning of nets is often also on the project roster.
Mid-season Church also gets involved in cleanup, typically using just hot water. He sometimes uses a solution of sodium percarbonate to clean out algae.
Aquaculture is a growing niche. For instance, the company for which Church cleans plans to expand to scallops and quahogs (hard-shelled clams).
Models of aquaculture businesses vary. Some companies sell seed to farmers who tend the spat as they grow into food or pearl-bearing oysters. Other companies take on the entire enterprise, from providing a nursery for seed larvae through harvest of mature oysters.
What the business models have in common is that they meet demand in a growing sector. It’s a sector in which other power washing contractors may find the opportunity to provide services.
Church explains that one principle guides him: He aims to treat every customer as he would want a service provider to treat his mother and father as customers. CT
SPOTLIGHT
Melvin Farley founded Coils-R-Us in 2010 in Siloam Springs, AR, after 35 years’ experience in the cleaning equipment industry. He has experience ranging from building complete machines and troubleshooting with customers in the field to developing burners with Wayne and Beckett. When he started Coils-R-Us, he went back to manufacturing just the “bare bones” (no complete machines). We manufacture replacement coils for almost all makes and models of hot water pressure washers, stainless and mild steel housings, heater chassis, frames, and gas burners, and we stock oil-fired burners.
We strive to keep the most common replacement coils in stock, and if there is a factory or production line shut down somewhere waiting on a coil, then we will pull all the stops to get them up and running ASAP.
At Coils-R-Us we enjoy helping our customers develop new, innovative products from the ground up to achieve the most efficiency for their application(s). From hot chocolate in mass amounts to candy making to making drinkable water in sub–Saharan Africa, Melvin comments, “The world just keeps coming up with new ways to use hot water.”
As for a “business philosophy,” Melvin says, “It important not only to take care of the customer and what they need but also to take care of the company’s employees.” He adds, “The advantage and the disadvantage of working in this pressure washing industry all these years is that it is free enterprise at its finest.”
Give us a call at 479-549-3880 for ALL your coil and housing needs or email melvin@coils-r-us.com. We genuinely appreciate the opportunity to serve you.
NEW ¾ -IN. REAPER™ NOW AVAILABLE
Hydra-Flex adds new size to Reaper sewer jetting nozzle line
Customers asked, and Hydra-Flex, Inc., listened. The industry-leading Reaper sewer jetting nozzle line has expanded with the addition of a ¾-in. Reaper.
The new nozzle—the fifth member of the Reaper family—cuts and clears the toughest blockages in 4–10-in. pipes and is the perfect nozzle for municipalities with smaller trucks, trailers, and jetting equipment.
Hydra-Flex developed its newest Reaper based on direct customer feedback and requests.
“We had a number of customers who love the Reaper ask about a ¾-in. size to better fit certain equipment,” said Chad Roberts, Hydra-Flex industrial sales manager. “I’m really proud of how our team responded to the feedback and quickly developed this high-performing product. Anyone with a ¾-in. jetting line is going to love it.”
The new ¾-in. Reaper cuts through blockages six times faster than the competition to complete jobs faster, use less water, and save money. It’s the perfect nozzle to take on roots, FOG, paraffin wax, and other obstructions.
The ¾-in. Reaper is available in #30.0, #40.0, and #50.0 sizes handling from 18.7–46.1 gpm and 1,500-3,000 psi. The ¾-in. joins the existing 1-in., ½-in., 3/8-in., and ¼-in sizes in the Reaper family. All can be purchased from Hydra-Flex’s distributor partners today!
To learn more about the ¾-in Reaper, visit our website at hydraflexinc.com/pages/reaper or watch our product video at www.youtube.com/watch?v=z0jeCH7QQWg. Contact us at hello@hydraflexinc.com or 952-808-3640 to ask questions or get connected with a distributor.
PROTECT YOUR SURFACES FROM GRAFFITI WITH MARK BLOCK
Introducing Mark Block from ITD: a clear, water-based sacrificial coating that protects surfaces from graffiti. Mark Block acts as a barrier, preventing spray paints, crayons, and ink from penetrating and staining. It offers costeffective protection against chronic graffiti without the need for heavy-duty strippers, reducing the risk of surface damage—all without altering the appearance of the surface.
In addition to Mark Block, ITD offers a broad line of stock industrial detergents and specialized chemical products under both our own name and private label brands, along with custom formulation, blending, and packaging to fit the unique needs of individual distributors.
For more information visit ITDinc.biz, call 800-472-1233, or email customerservice2@itdinc.biz.
Note: Product News submissions should be emailed to jkidder@cleanertimes.com. Please be sure that your product announcement is accompanied by a high-resolution photo of the product CT
UNDERSTANDING OXIDATION WHAT IT IS AND HOW TO REMOVE IT
by Joseph Daniel
Photo by
Oxidation is a natural chemical process that affects a wide range of materials, from metal to paint to organic substances. While it plays a critical role in many biological and environmental processes, oxidation can also lead to the deterioration of materials, causing rust, tarnish, and other forms of degradation. This article explores the chemistry behind oxidation and the methods used to remove it effectively.
WHAT IS OXIDATION?
At its core oxidation is a chemical reaction in which a material loses electrons when it comes into contact with an oxidizing agent. This process is often associated with oxygen, as the name suggests, but other elements like chlorine or fluorine can also act as oxidizing agents.
For example, when iron reacts with oxygen in the presence of water, it forms iron oxide, commonly known as rust. This is a classic case of oxidation,
where iron (Fe) loses electrons to oxygen (O2), leading to the formation of Fe2O3, or rust. The same process can cause copper to develop a green patina, silver to tarnish, and apples to turn brown when exposed to air.
THE CHEMISTRY OF OXIDATION REMOVAL
Removing oxidation involves reversing or halting the chemical process that caused it. The method chosen depends on the material affected and the type of oxidation present. Here’s a look at the chemistry behind some common oxidation removal techniques.
REDUCTION REACTIONS
To reverse oxidation, reduction reactions are often employed. Reduction is the chemical process in which a substance gains electrons, effectively counteracting oxidation. For instance, rust on iron can be treated with chemical reducing agents, such as acid cleaners. Certain acid products
UNDERSTANDING
THE CHEMISTRY BEHIND OXIDATION AND ITS REMOVAL TECHNIQUES IS CRUCIAL FOR MAINTAINING THE LONGEVITY AND APPEARANCE OF VARIOUS SURFACES, FROM METALS TO ORGANIC SUBSTANCES.
can convert iron oxide (rust) into iron phosphate, a more stable compound that can be easily removed or coated. Product: ITD’s Phosphatizer 22.
CHELATION
Chelating agents are chemicals that can bind to metal ions and pull them away from the oxidized surface, effectively
cleaning the material. Specialty cleaning products, such as ITD’s Ox Killer or Gutter Brite, contain chelators that bind to the metal ions, which helps dissolve the oxidized layer without damaging the underlying material.
ABRASIVE METHODS
In some cases physical removal of the oxidized layer is necessary. This can be done through abrasive methods like sanding, polishing, or scrubbing
with fine abrasives. The key here is to remove the oxidized layer without affecting the material beneath it. This method is commonly used for metals like aluminum or stainless steel, where the oxidation is superficial.
CHEMICAL CLEANERS
Various chemical cleaners are available for oxidation removal, each tailored to specific materials. For example, mild acid cleaners, such as ITD’s AC-102,
are often used to remove oxidation from stainless steel and aluminum. These cleaners work by breaking down the oxide layer without harming the metal underneath. In contrast, silver tarnish is often removed with chemical dips that contain thiourea or other sulfur-based compounds, which react with the tarnish (silver sulfide) and restore the metal’s shine.
ELECTROCHEMICAL METHODS
Electrochemical reduction, or electrolysis, is another technique used to remove oxidation, particularly for metals. In this method an electrical current is passed through the oxidized material, promoting the reduction of the oxide layer back into the pure metal. This process is commonly used in the restoration of antique metal objects.
PREVENTING FUTURE OXIDATION
While removing oxidation is essential for restoring materials, preventing future oxidation is equally important. Protective coatings, such as paints, sealants, and corrosion inhibitors, can be applied to metals to form a barrier against oxygen and moisture. Additionally, regular maintenance and proper storage conditions can help minimize exposure to elements that cause oxidation.
Oxidation is an inevitable chemical process that affects many materials, but with the right knowledge and tools, it can be effectively managed and removed. Understanding the chemistry behind oxidation and its removal techniques is crucial for maintaining the longevity and appearance of various surfaces, from metals to organic substances. By employing methods such as reduction, chelation, and the use of chemical cleaners, you can restore oxidized materials and protect them from future damage.
This article was written by Joseph Daniel, CEO of ITD Chemical, a leading expert in chemical solutions for material preservation and restoration. With years of experience in the industry, Joseph and the ITD team specialize in providing effective solutions for oxidation removal and prevention. For more information, visit www.ITDinc.biz CT
KLEEN-RITE BRINGS ON MARC TYNDALE AS DIRECTOR OF STRATEGIC PARTNERSHIPS
Kleen-Rite Corp., the largest familyowned car wash distributor in the country, has been a reliable supplier to the car wash industry for over 60 years. They are excited to announce the recent hiring of Marc Tyndale as director of strategic partnerships.
In this newly created position as part of the leadership team at KleenRite, Tyndale will assist in developing and advancing important relationships with customers. Along with fostering those connections, he will be a crucial part of keeping the company at the forefront of the evolving car wash industry. Tyndale will advise KleenRite on expanding the catalog of products that the company offers, delving into new marketing strategies, and assisting customers with equipment decisions. This is an especially important role as Kleen-Rite builds a larger presence in the express tunnel segment of the car wash industry while
maintaining their strong position with self-serve and automatic facilities.
Tyndale boasts an impressive résume in the car wash industry with decades of experience. It starts with his familyowned and -operated car washes, and he later started Car Wash Systems Inc., a distributor and service provider for car wash equipment. Tyndale was involved with the business from an early age and cut his teeth in the industry installing equipment as a teenager.
After earning a bachelor’s degree in business management from Methodist University, he started at the distribution company as an installer, then quickly gravitated to sales and customer relations. He progressively learned all aspects of the business, eventually becoming co-president and co-owner. After selling the business, he served as manager of equipment
sales Mid Atlantic and North East USA for Sonny’s Enterprises. He is currently a partner in Fast Lane Auto Wash, a Pennsylvania-based car wash chain with seven locations in the Harrisburg and Hershey areas.
With his diverse portfolio of experience in self-serve, in-bay, express, petro car wash, and auto dealership washes, Marc looks forward to contributing to multiple areas at KleenRite. On his new position at Kleen-Rite, Tyndale said, “Kleen-Rite shares many of the same core values we reach for in our own businesses, and they care deeply about their employees and community. It is a perfect fit.”
Kleen-Rite can be contacted though their website at www.kleenrite.com or toll-free at 1-800-233-3873. Tyndale can be reached directly at ext. 251 or by email at mtyndale@kleenrite.com. CT
MOVING FORWARD WITH DIGITAL MARKETING
by Diane M. Calabrese
Photo
To move forward companies promote their products and services.
In fact, the Latin root of the word “promote” means to move forward. As long as people have been exchanging goods and services, promotion has been in the picture. Except now we call it marketing.
Direct promotion still works well in some settings. The chat across a table at a farmers’ market or craft fair closes many deals. But how many opportunities do businesses have for direct chats?
More and more business transactions take place in the digital sphere. As such, businesses must couple opportunities to meet prospective customers in the real world with a vibrant digital presence.
Of course, every business wants the same digital glow. That includes competitors. Thus, in many ways getting noticed in the digital world is more difficult than attracting attention in the real world.
Moreover, every competitor is trying to find a search engine optimization (SEO) strategy that does the same thing: ensures a user’s search engine query returns the company among the top options. Over time, though, companies that provide search engines have found ways to charge for getting in the top tier of returns.
SEO consultant companies work to help a business create strategies to move to the top on search returns. There
are also pay per click (PPC) companies that work to enhance the visibility of a business. They charge when an ad is clicked instead of charging an upfront fee.
“We have used several SEO and PPC companies,” says Mike Hilborn, president of RTD Services in St. Paul, MN. “However, even with good experience, it’s very expensive.”
So expensive that putting someone on the regular team can make sense. “We have recently hired an employee to do digital optimization work in-house to reduce the cost,” says Hilborn. “That person also has other responsibilities.”
How does Hilborn characterize the digital marketplace? “SEO and PPC along with banner ads and display ads are still the Wild West,” he says.
Hilborn explains that it’s not a static situation. To be effective at digital marketing, a business must continuously appraise and adapt.
“I have not found display ads or banner ads to be effective,” says Hilborn. “We have not had much success on retargeting.”
And what has delivered as expected? “The only thing that has actually worked for us is pay per click, aka PPC,” says Hilborn. “SEO was expensive, and Google continuously changes the rules, so it is always a moving target. We don’t pursue SEO anymore. We haven’t for several years.”
Reflecting on the return on investment in the present, Hilborn says there is a clear winner for his company. “Pay
per click is our biggest source of jobs, both for residential and commercial work. For us, there is nothing more effective.”
That does not mean that PPC is the only marketing tool used. “We also use direct mail, local newspapers, Angi, and radio, along with working with referral partners,” says Hilborn. “Nothing beats PPC.”
As for getting schooled in PPC, Hilborn points to online courses that offer instruction. He uses them.
MORE ON ADAPTING
Whether tapping the expertise of consultants or hiring team members with expertise in digital marketing—or doing both—businesses focus on reaching prospective customers by keeping pace with change: adapting.
Given the pace of change, a consultant may be useful at any time in the process. “Certainly, given the importance of digital marketing nowadays and the ever-increasing development of web marketing, a consultant can be important,” says Federico Bellotto, the marketing manager for Idrobase Group, which is headquartered in Borgoricco PD, Italy.
“Our company is structured with an in-house marketing department that includes the position/job/role of digital marketing,” explains Bellotto. “In the early days of digital communication, the company used the advice of external professionals, but during the last years the importance of web marketing has been growing; therefore the company decided to increase its marketing department
Photo by iStockphoto.com/Quardia
by including the position/job/role of digital marketing in-house.”
Determination of which form of digital marketing—or which combination of forms—brings the greatest return on investment requires diligence. “Over time we have tried numerous forms of web marketing,” says Bellotto.
“As for social media, we have abandoned platforms that have changed or even closed over the years, such as Google+ and Twitter, now X,” says Bellotto. “Other platforms, however, were not considered, even though they were very popular and famous, because they were not in line with the company’s target audience—for example, Pinterest and TikTok.”
When making shifts in focus, a company must often prune in one area of digital marketing as it grows in another. And that’s what Bellotto’s company has done.
“We changed email marketing,” explains Bellotto. “We greatly limited the sending of newsletters, which were mostly focused on advertising communications to the entire database, in favor of targeted email campaigns via mailing lists that included service communications, trade shows, and promotions.”
When evaluating and developing a digital marketing plan, it must be done as part of the whole picture. In 2024 digital marketing is significant, but it is not the whole of promotion.
“All marketing tools—online and offline—are important because they were created with different goals in mind,” says Bellotto. “Right now, however, the importance of social and web marketing is crucial for companies because much of the world of communication has shifted to these forms of advertising and promotion.”
Taking the adage “change is the only constant” to heart is part of any business. And so it is with digital marketing.
The shift to the digital world is too significant to be ignored, explains Bellotto. “For companies that want to keep up with the times, therefore, it is anachronistic not to be present in the world of digital marketing.”
PHASES OF GROWTH
Each company must carve its own path to optimal promotion in the digital world. Following in the footsteps of others can lead to dead ends and wrong turns.
Carol Taylor, director of marketing at StoneAge Inc. in Durango, CO, explains that her company used digital consultants in the past. “Their expertise was invaluable during our early phases.”
How did that outside expertise help? “The insights and strategies they provided helped us navigate the rapidly evolving digital landscape and establish a strong online presence,” explains Taylor. “However, as we’ve grown, so has our in-house marketing team.”
Taylor says that her company relies on a “robust and extremely talented team that consistently drives innovative and effective campaigns,”
and internal capabilities and goals are well-aligned. Excellent alignment means that the company does not require external assistance.
The assessment by Taylor does not mean she rules out consultants. “I would certainly recommend using a digital marketing consultant for companies at various stages of their growth,” she says.
Taylor would recommend seeking help when just starting out or when
refining strategies. “A consultant can offer specialized knowledge and an objective viewpoint that can be incredibly beneficial.”
It’s a matter of finding a good fit. “We have experimented with various forms of digital marketing, and one approach we have since moved away from is Google Ads,” says Taylor.
The investment in the ads did not bring the return the company had anticipated. But Taylor emphasizes
that such ads may be a very good match for other companies.
What works for Taylor’s company? “We discovered channels such as content marketing and social media engagement provided more value and better aligned with our brand’s voice and goals,” explains Taylor. “It’s important to note that marketing effectiveness can vary greatly depending on the industry, target audience, and specific business objectives.”
Exacting evaluation is the approach that Taylor recommends to others. “While Google Ads may not have been the best fit for us, it can still be a highly effective tool for others,” she explains. “We encourage businesses to carefully analyze their performance metrics and be open to experimenting with different strategies to find what works best for them.”
And Taylor summarizes for us what works best for her company at present. “For us, we find that social media across multiple platforms, combined with a detailed SEO strategy and e-blasts, are most effective for our business model. With those three forms of digital communications, we can directly reach our targeted market or markets as well as keep top-of-mind awareness for current and, in some cases, past customers.
“Our main goal is to drive traffic to the company’s website, and combining three strategies allows us to do just that,” continues Taylor. “Additionally we are able to track the effectiveness through data analytics, which allows us to make adjustments as necessary.”
Never forget what the main goal of marketing is: promotion of the products and/or services offered by a company. Success of promotion will be documented by the revenue the investment in the promotion generates.
Nothing substitutes for a monetary return on investment (ROI). In the case of digital marketing, it’s not awards for website design, praise for remarkable videos, or numbers of views.
Promotion is not an end in itself. It’s a means to an end: more sales CT
FUNDING OPTIONS FOR TRANSITIONING GREEN
by Mark E. Battersby
It’s no secret that many pressure cleaning operations are transitioning to electric or zero-emission vehicles. Cars, SUVs, vans, and box and semi-trucks—just about every commerical vehicle has an electric option.
But whether transitioning to an electric or zero-emission vehicle makes sense depends on a number of factors, especially cost and financing.
On the government front, the Bipartisan Infrastructure Law (BIL) and the Inflation Reduction Act (IRA) provided funding for vehicle electrification, particularly for medium- and heavy-duty trucks and charging infrastructure. But, it is the current tax breaks that provide most of the “going green” cost savings.
TAX SAVINGS
Pressure washing businesses that purchase qualified commercial vehicles can claim a clean vehicle tax credit—a direct reduction of their tax bill rather than a deduction— thanks to the tax law’s 45W rules. The credit amount is the lesser of the following amounts:
• 15 percent of the vehicle purchase price for plug-in hybrid electric vehicles (PHEV)
• 30 percent of the vehicle purchase price for electrical vehicles (EVs) and fuel cell electric vehicles (FCEVs).
There is no limit on the number of credits a business can claim although the credits are nonrefundable, meaning they’re limited by the operation’s tax bill. For those amounts that can’t be claimed, the 45W tax credit can be carried over as a general business credit.
Partnerships and S corporations are required to file Form 8936, Clean Vehicle Credits, with all others reporting the credit on Form 3800, General Business Credit.
DON’T FORGET THAT INFRASTRUCTURE
Whether for one vehicle or the more than five vehicles the IRS labels as a “fleet,” improvements are necessary. Fortunately, many of those necessary improvements also qualify for a tax credit.
Expenditures for installing improvements, such as charging stations or refueling property, may be eligible for the Alternative Fuel Vehicle Refueling Property Tax Credit. The credit is allowed based on the placed-in-service date for the qualifying refueling property.
The tax credit for alternative fuel vehicle refueling property subject to depreciation equals six percent with a maximum of $100,000 for each single item of property. A pressure cleaning business meeting the prevailing wage and apprenticeship requirements may be eligible for a 30 percent tax credit with the same $100,000 limit.
Partnerships and S corporations use Form 8911, Alternative Fuel Vehicle Refueling Property Credit, to claim the credit. All others can report this credit on Form 3800, General Business Credit.
TAX WRITE-OFFS
While tax credits are the most direct way for pressure washers to reduce the cost of EV vehicles and charging equipment, the tax law’s potential cost reductions aren’t limited to tax credits.
Accelerated depreciation, such as Section 179 and bonus depreciation, allow pressure cleaning businesses to deduct the cost of an asset early on rather than depreciating it over a longer period of time. The tax law’s Section 179 allows an immediate expense deduction for those purchasing depreciable equipment rather than capitalizing and depreciating it over time.
Not only “green” vehicles qualify for the Section 179 write-off. Heavy SUVs, pickups, and vans used for business purposes and with a gross vehicle weight rating (GWR) of over 6,000 pounds and vehicles with no passenger seating such as cargo vans and box trucks qualify.
Bonus depreciation now allows pressure cleaning businesses to save more of the cost of all business assets immediately. Both Section 179 and the bonus depreciation (now down to 60 percent in 2024) that is usually taken
after the Section 179 spending cap is reached allow a business to deduct more of the cost of assets when first purchased rather than depreciating them over a longer period of time.
OPTIONS, WE’VE GOT FUNDING OPTIONS
The upfront cost of transitioning to electric or zero-emission vehicles can be significant. While tax credits, firstyear expensing, and bonus depreciation write-offs can reduce the cost of transitioning, procuring the funding to purchase EV and zero-emission vehicles can be difficult. Fortunately, there are many ways to fund these expenses. Getting a loan is a good option for any pressure washer seeking to acquire EVs. With one of the increasing numbers of electric vehicle loans, an operation can buy and use a vehicle right away.
While an EV loan provides instant value, that value decreases over time. Although the interest paid on the loan is usually deductible and returns some
of the amount paid for the vehicle or vehicles, it will still be worth less than the money put into it. Enter EV leasing.
EV leasing allows the pressure cleaning business to finance the vehicles needed with payment options such as a tax deduction for monthly payments. Leasing also facilitates getting newer equipment, usually under warranty.
Leasing today is an increasingly preferable option because it gives the business access to new or almost new vehicles for shorter periods. This helps reduce repair costs and keeps the EV in good shape.
On the downside, the pressure washer doesn’t own the vehicle while payments are being made. Once the lease ends there is, of course, usually an option to buy the EV or lease something newer and better.
THE SEARCH FOR FINANCING
The pressure washer’s first stop in the search for affordable funding should be its bank. Even without a
personal relationship with the bank, it is familiar with the business, putting it one step ahead of other applicants. And, don’t forget that banks provide many services and can provide guidance to other funding resources. A line of credit, for example, is where a bank or other financial institution sets aside funds up to a certain credit limit that a business can borrow against as needed. Interest is paid only when funds are “drawn” from the line of credit while the lender charges only a minimal fee for keeping those funds available.
However, if a bank won’t lend the pressure cleaning business money, the good news is that there are other options. That’s when SBA loan guarantees come in.
While the SBA does not have a dedicated commercial vehicle loan program, most of this type of financing falls under the umbrella of equipment financing. The SBA’s most commonly used program for equipment financing is their 7(a) loan program.
Although often difficult to qualify for and tedious to find, SBA financing options can provide up to $5 million to purchase one vehicle or a fleet of vehicles. Borrowers get low interest rates and better terms.
BEYOND THE BANK
There are hundreds of specialist small business lenders that can help with fleet transition. While requirements, terms, and interest rates will vary widely, the large market projected for medium- and heavy-duty EVs has made these private companies that help fleets transition extremely competitive.
These companies can absorb the high upfront costs of procuring EVs— and charging infrastructure—to enable a fleet to transition without tying up its capital.
Some companies offer EV financing or leasing that helps a pressure cleaning business avoid the large capital outlays often required to transition a fleet. These costs can also be avoided by working with a fleet management company, an “electrification as-a-service” provider that can provide procurement costs as well as ongoing vehicle maintenance—even charging infrastructure—for a single fee.
GOING GREEN VIA THE INTERNET
So-called funding “platforms” are an increasingly popular door to internet financing. With an online lender, bad credit is not always a barrier to getting the needed financing although it is often expensive. However, while these lenders put up fewer barriers, other drawbacks include significantly higher risks and lower loan amounts.
An often-overlooked internet option is peer-to-peer business lenders. These lenders eliminate the middleman, such as banks, to connect borrowers with individuals and institutional investors. Unfortunately, the cost of borrowing with peer-topeer financing can often be higher than more conventional financing.
GOING BEYOND
Tax credits and deductions can reduce the cost of taking advantage of technology advances and complying with increasing regulations. However, financing the transition remains key. When it comes to financing EVs or zero-emission vehicles (ZEVs), funding can take the following various forms:
• Loans with low or no interest offered by states
• Loan guarantees from federal and state programs
• Funding from public sources in the form of grants and credit vouchers to help offset the cost of electrification, both for vehicles and for the charging infrastructure
• Private partners such as those offering electric truck leasing or financing to help in avoiding the large capital outlays required to convert to an EV fleet
• Dealer financing. More and more dealers are entering the all-electric vehicle market in response to more business owners and fleet managers adding commercial electric vehicles to their fleets.
Transitioning to electrification or zero-emission vehicles and fleets can be costly. Fortunately, utilizing a mix of tax credits and deductions with traditional and non-traditional funding can help pressure washers successfully reduce costs and economically finance their transitions.
Starting the transition now will provide not only operating efficiencies but also customer and community goodwill, as well as allow the pressure cleaning operation to comply with current and proposed emission regulations. Of course, professional guidance can help. CT
GOOD WORK HABITS
by Diane M. Calabrese
Photo by
It is so often repeated that it becomes automatic. That’s the compressed definition of a habit.
We know what good work habits are. Focus, efficiency, and organization are on the list in some form or another. We all know the adage, “Never put off until tomorrow what you can do today.”
Employers aim to put together a team of people with good work habits. In doing so, they add strength to their companies.
Each manager or owner has in mind a list of which attributes they would like to see each employee embody. Mike Hansen, sales manager—water division, at Dultmeier Sales in Omaha, NE, shares his list.
“Outgoing and personable, knowledgeable of the items offered or sold, and honest. The employee must show eagerness in accomplishing work, employ a good vocabulary and never use swear words, under promise and over deliver, be prompt with getting back to customers or fellow employees, take responsibility for their actions, and work as a team player—all would be characteristics I would like to see in an employee,” says Hansen. Every reader probably has a similar collection of characteristics.
Looking at the whole collection, we may see it as somewhat daunting to achieve at first. But look again. There’s nothing on the list that cannot be learned.
“All habits can be learned with repetition and constant striving to get better at what you do,” says Hansen. There’s one important caveat, and that involves leadership.
“As managers and business owners, we must practice what we preach,” explains Hansen. Moreover, to find good fits among job candidates, Hansen’s company does careful screening.
“We use personality testing in our position interviews,” says Hansen. “It’s a good way to learn quite a bit about people. It also keeps
us from putting a round peg in a square hole.”
There’s nothing so unique as the individual. Gregariousness might be just the thing in one company setting, making cold calls in person and via digital means, but quiet diligence works best in other settings.
Results of standardized personality tests can help assess the best fit. In some states tests may not be permitted, however. And in most instances a prospective employee must consent to take the test and be informed it’s part of the application/ evaluation process.
Kylah Sellin is the talent and culture manager at Mi-T-M Corporation in Peosta, IA. She is quite firm about what she puts at the top of the list of good work habits: reliability.
“Reliability is the cornerstone of good work habits and encompasses punctuality, consistency, and dependability,” explains Sellin. “Reliable employees can be counted
on to complete tasks on time, meet deadlines, and maintain a steady level of performance, which is essential for the smooth operation of any organization.”
Sellin envisions reliability as foundational. If it is in place, other work habits can be built upon it, which results in a dependable and productive workforce.
And Sellin gives us eight “important work habits” that begin with reliability: strong work ethic, time management, attention to detail, adaptability, teamwork, communication skills, problem solving skills, and continuous improvement.
We often think about continuous improvement as part of the innovative process at companies, yet it begins at the level of the individual. By “seeking opportunities for learning and selfdevelopment, employees become stronger in their skills and expertise,” explains Sellin. That strength adds to the vigor of a company.
SPOTLIGHT
POWER WASHERS OF NORTH AMERICA (PWNA)
(PWNA) is a non-profit organization recognized for setting the highest standards in ethical business practices, environmental awareness, and safety in the pressure washing industry. For over three decades, PWNA has been at the forefront of educating and training contractors, raising the level of professionalism, and delivering exceptional value to customers. Our comprehensive online system offers flexible learning options, including in-person and online classes for members.
Enterprise Membership: PWNA offers an Enterprise Membership, priced at $99/month or $999/year. This package includes membership, unlimited education including employees, a contractor listing on PWNA.org, access to exclusive training videos, a private Facebook group, member-only convention pricing, vendor benefits, and a bi-monthly newsletter. Additionally, it provides one free annual convention pass.
Drone Safety Training: Comprehensive safety training on FAA regulations, emergency procedures, and safe drone operations.
Simple Rope Access Systems: Intensive training in rope access and rigging, adhering to ANSI and OSHA standards for high-elevation work environments. Elevate your expertise with PWNA. Visit our website at www.pwna.org
Of course, each good habit works in concert with others. “Proactively identifying issues and finding effective solutions,” says Sellin, is a valued problem-solving skill.
Imagine that the problem identified and solution found should be shared with others at the company. “Clearly and effectively exchanging information with others,” says Sellin, “or communication skill, facilitates the sharing.”
It’s all a part of “collaborating effectively with colleagues and contributing to a positive team environment,” or teamwork, says Sellin. So, too, is time management, or “effectively prioritizing tasks and managing time to maximize productivity.”
Priority setting must always be done in conjunction with attention to detail. “Ensuring accuracy and thoroughness of all tasks,” says Sellin, is the way to define the required attention.
“Demonstrating dedication, initiative, and a willingness to go the extra mile” defines work ethic, says Sellin But
Photo by
Loonhong
neither work ethic nor any of the other seven attributes can displace adaptability, and that is “being flexible and open to new ideas, changes, and challenges.”
So what is Sellin’s perspective? Is there a way for an employer to screen employees for good work habits?
“Absolutely,” says Sellin. “Screening for good work habits involves several effective strategies. Behavioral interviews, such as asking candidates to describe how they handled past work situations, provide insight into their reliability and prioritization skills.”
Other tools that Sellin suggests are sample tests and skills assessments and reference checks. Structured assessments can reveal information about capabilities. References can validate (or not) a prospect’s selfreporting. (Again, there may be limitations on one or both tools in certain states.)
An employer can give a new hire the best start by using some combination of training or mentoring. “A probationary period allows for realtime observation of a new hire’s work habits, while a structured onboarding process and project management tools can provide early indicators of their performance,” says Sellin.
The effort a company makes to evaluate a new hire is not a onesided endeavor. Prospective employees also assess the company. And the reciprocal weighing of pros and cons amounts to a good thing: an optimal fit for both.
Christina Vargas is the human resources manager at Chappell Supply and Equipment in Oklahoma City, OK. She explains that a fundamental question in every hiring process is this: “Does the candidate fit with the culture of the company?”
To sustain itself and grow, a company must be able to expect an
SPOTLIGHT
detergents, manufacturing the highest-quality products to meet every cleaning need.
Our customer service and quality products are unparalleled. Customers have been doing business with Vector Chemicals for 40 years, and there is no greater compliment. Customers know they can count on the reliable, consistent product quality and customer service with every order. Our products are proudly “Made in the USA.”
Our detergents are 100 percent biodegradable and entirely nonylphenol free.
COMPANY HISTORY
In the early 1980s two brothers came up with the idea to create boxes or “packs” that would contain all the chemicals to make a barrel of soap. The drum pack and Vector were born. Since then, the company has expanded with the manufacture of detergents for other companies, private labeling, and developing new products using the latest innovative technology available in the chemical industry today.
For more information about Vector Chemicals, call 800-331-0347, email info@vectorchemicals.com, or visit www.vectorchemicals.com
employee to possess certain attributes. “It is important to have someone who is punctual and professional in the workplace,” says Vargas.
And coupled with the ability to show up and do the job is the willingness to do the job in a collaborative and collegial way. “Being a team player is a great asset to make a good environment for all employees involved,” says Vargas.
Even if some employees have not fully developed good work habits, they can learn them. “Work habits can be taught with the right attitude and positive criticism,” explains Vargas.
By communicating with employees, a manager or owner can assess how to focus training. “Asking the right questions of employees will illuminate a way to address problems,” explains Vargas.
During the hiring process there are some useful, subtle techniques for achieving the best screen for prospective employees. “Evaluating the resume in detail is where it begins,” says Vargas.
“Check for work history,” explains Vargas. “The time they have been at a job will determine the stability of a potential candidate. Look for grammar errors.” In other words, use the résumé to appraise the things generally associated with good work habits.
By thoroughly checking a résumé, a prospective employer can also gauge which questions should be asked of the job candidate during the interview, says Vargas. That leads to better formulation of questions and ensures key issues are addressed.
Use an interview process to gain an understanding of why a job prospect has applied to the company. Vargas says there are several questions that ought to be asked: What interests you in the our company? Why did you leave your last employer? What is your plan for the next five years?
What is the short of it? Those with good work habits ultimately seize the day. Carpe diem CT
The Remarkable Journey of Alkota Cleaning Systems:
60 YEARS OF INNOVATION
AND EXCELLENCE
FOUNDING YEARS: A HUMBLE BEGINNING
Alkota Cleaning Systems was established in 1964 in the small, rural town of Alcester, South Dakota. Starting in a converted creamery, the company initially focused on manufacturing steam cleaners. The name “Alkota” perfectly reflects its origins, combining “Al” from Alcester and “kota” from South Dakota.
STRATEGIC ACQUISITION AND EMPLOYEE-DRIVEN GROWTH
A pivotal moment in Alkota’s history came in 1983 when a competing pressure washer company in Vermillion was sold. This prompted seven key employees from the industry to come together and purchase Alkota Manufacturing’s assets. Their unified business philosophy— treating customers and employees right—laid the foundation for the company’s success.
ENGINEERING EXCELLENCE AND TECHNOLOGICAL ADVANCEMENTS
Over the years Alkota has been at the forefront of numerous hot- and cold-water pressure washer advancements. Alkota has perfected the art of
balancing high pressure, volume, and high temperatures to achieve
unmatched performance, efficiency, and reliability. Alkota’s proprietary
coil is an industry standard with an unmatched seven-year warranty.
STILL AN AMERICAN COMPANY
A unique aspect of Alkota’s success has been the ability to keep Alkota equipment Americandesigned, -engineered, and -assembled. Alkota is truly an American product. The pride in manufacturing has resulted in durability and ease of maintenance, earning them a stellar reputation in diverse industries such as agriculture, oil and gas, fleet maintenance, and industrial operations. A highly skilled team of engineers and craftsmen drives this commitment to quality.
A ROBUST DISTRIBUTION NETWORK
Alkota would not be where it is today without its extensive, diverse, and committed team of distributors. Alkota ensures that its distributors are well equipped and knowledgeable about equipment and provides training to back up their equipment with service and support. With its worldwide distribution network, Alkota’s reach stretches the globe.
A PHILOSOPHY ROOTED IN PEOPLE
At its core, Alkota’s philosophy revolves around its people. The company prides itself on having a dedicated team with exceptional wisdom, know-how, problem-solving abilities, and work ethic. This human element is integral to Alkota’s ability to deliver superior products and customer service.
LOOKING AHEAD
Our unmatched commitment to innovation, quality, and distribution network has led to great success for Alkota and our customers. We thank our employees, distributors, industry partners, and customers for the last 60 years. We look forward to using this success to drive us to a bigger and brighter future CT
STANDARD PAINTS INC.
UNVEILS INNOVATIVE COMPANION PRODUCT FOR ITS PREMIER OIL-BASED STAIN, WOOD DEFENDER
Standard Paints Inc., a leader in industrial coatings, is excited to announce the reintroduction of an innovative product, designed as the perfect companion to our flagship oil-based exterior wood stain. The new product, an advanced concentrated degreaser named EZ Kleen MultiPurpose Cleaner™, is specifically formulated to address and clean stain overspray on non-porous surfaces, marking a significant expansion of our product line.
Re-introducing EZ Kleen MultiPurpose Cleaner: A Versatile Cleaning Solution. Originally created to complement our premier oil-based exterior wood stain, Wood Defender, EZ Kleen MultiPurpose Cleaner exceeds its initial purpose by effectively removing not only stain overspray but also dirt, grime, and grease from a variety of surfaces. Ideal for use on windows, gutters, vehicles, and beyond, EZ Kleen has proven itself as a versatile and indispensable solution for both commercial and residential applications.
New Size and Enhanced Formula: In response to customer feedback, EZ Kleen is now available in two sizes—a five-gallon option for large-scale commercial projects and a one-gallon size suitable for smaller tasks and domestic use. Alongside this, EZ Kleen boasts a new and improved formulation that is APEO-free, underscoring our commitment to environmental responsibility and user safety without compromising on effectiveness.
Designed for Efficiency: EZ Kleen is easy to mix and apply, offering flexibility with a recommended dilution ratio of 1:2 (EZ Kleen to water), though it can also be used at full strength for more demanding challenges. Its formulation ensures it is safe for all surfaces, addressing a common concern with other degreasers that can damage
glass or strip paint. We recommend a test patch first, particularly on painted surfaces, to guarantee compatibility.
Standard Paints Inc. is known for our commitment to quality, innovation, and dedication to supporting the fence industry. Our premier oilbased exterior wood stain, Wood Defender, has set the standard in
protective wood care, and EZ Kleen is poised to do the same for cleaning and maintenance. We continue to strive for excellence in providing solutions that meet the needs of our customers. The new range of EZ Kleen
sizes and improved formulation is available now. For more information, visit our website at wooddefender.com or contact our customer service team at 800-658-KOTE. Ask for The Brand. Trusted Since 1952. CT
ZONE 1
American Waterworks, Inc. 13250 Weidner St. Pacoima, CA 91331 818-252-0706
www.americanwaterworks.net
Custom trailer system sales & service.
Nor Cal Pressure Washer Equipment
250-G S. Maple Ave. S. San Francisco, CA 94080 (866) 554-6601
www.norcalpressurewash.com
Hydro Tek Sales & Service, Industrial/Commercial.
Pacific Bay Equipment 609 G Street Modesto, CA 95354 (209) 578-3925/fax (209) 578-3120
www.pacificbayequipment.com
SF Bay area: 28301 Industrial Blvd. Hayward, CA 94545
ZONE 4
Pressure Systems, Inc.
1646 E. Jefferson Street Phoenix, AZ 85034 (602) 253-9579
www.pressuresystemsinc.com Experience Makes a Difference. Working With Water & Finding Solutions Since 1965.
Superior Cleaning Equipment
4422 E. University Dr. Phoenix, AZ 85034 602-257-1357 sceclean.com
ZONE 5
American Cleaning Systems 5261 W. 42nd St. Odessa, TX 79764 (800) 205-7797
www.amcleaning.net
Pressure Washers, Soaps, Degreasers, Hot Shot
Alklean Industries, Inc. 2111 Catalina Dr. Pasadena, TX 77503 (281) 479-5966 www.alklean.com
Hotsy, Mi-T-M, Hydro Tek, Alkota, KEW, Alto, plus many more. POWERWASH.COM 2313 Cold Springs Rd. Fort Worth, TX 76106 (800) 433-2113 www.Powerwash.com
Pressure Washer Sales & Service, Parts, Chemicals. River City Pressure Cleaning Equipment 7306 NE Loop 410 San Antonio, TX 78219
It Really Works On Concrete + Asphalt! + Soil! ENVIRONMENTALLY FRIENDLY & SAFE TO USE No Solvents—No VOC’s— No Harsh Chemicals. Increase Sales & Profits With EATOILS™ CLEANING PRODUCTS. WorldWare Enterprises Ltd.
