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Mediakit 2020 INDEPENDENT TRAVEL AGENT OF THE YEAR

zraverkiezing

zraverkiezing.nl


The election

The election Independent Travel Agent of the Year is an initiative from TRAVel Media productions. Its main purpose is to realize a constructive contribution to the continuous process of quality improvement in the growing group of Dutch independent travel agents. By means of a balanced program from September until January the business operations of all participants will be judged on various aspects. After several case rounds, personal interviews, and after consultation of professional jury and in the end a final judgement, the winners of this prestigious contest will be chosen. For sponsors/partners a unique opportunity to highlight yourself to this unique and high professional target group. Make them your ambassador!

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Previous years

Winners trip Surinam 2014

ZRA final symposium 2017

Kick-off symposium 2018

The election Independent Travel Agent of the Year 2021 will be the 12th edition of this popular competition. Since the beginning the election developed into the leading competition within the target group of Dutch high levelled independent travel consultants.

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Goal The election Independent Travel Agent of the Year is the only example of benchmarking within this increasing and very important group of travel agents in the Dutch travel industry. The achievements of the participants will be compared with their competitors. The benchmark is a great advantage for participants of the election. The results show on which aspects they can improve and on which aspects they score above average. The election already has shown the importance of networking, cross- and upselling, and the need for an understanding of rules and regulations for these starting entrepreneurs. Besides benchmarking, publicity is an important contributing factor for the travel agents to join the election. Throughout the entire project, news about the election is published in various printand online publications from TRAVel Media. And when the winners are known they sent press releases about the election to local media and their personal networks in the working area of the agents. Also during the election there are some instructional trainings which are another reason to join. A lot of entrepreneurs like to receive tips and tricks about how to keep their product knowledge up to date, time management and rules and regulations for entrepreneurs.

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Participants in general The target group of the election consists of more then 1.050 independent travel agents. These can both operate independently as well as connected to a chain of independent travel agents, travel agency or touroperator. The playing field is representative for the whole population of Dutch Independent Travel Agents. The election is divided into several rounds. The title they can win is ‘Best Independent Travel Agent’ of their own province. They will be chosen from a selection of contenders who made it to the final round. Achieving the last rounds will result in a lot of publicity, especially in the local media. Winning the title of Independent Travel Agent of the Year will result in local and nationwide publicity, both in travel trade media like TravMagazine as well in other media. The effect of this publicity is enormous and will result in a significant increase of clients and leads to a higher turnover.

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Participants statistics Here you will find a number of indicators of the election Independent Travel Agent of the Year. Statistics of participants The number of participants strongly increased since 2009. Since then the number of participants is fairly constant, +- 90, and this number changes with the number of independent travel agents in the Netherlands. 


2019-2020 72% of the participating agents has participated for the first time 28% of the participating agents has competed at least once before 28% of the participants of 2019-2020 participated in 2018-2019 as well.

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Participants per brand in %

Participants per province in %


Facts and figures

- Database of 1.050 independent travel agents belonging to a various list of organizations - Biweekly newsletter with an opening rate of 45% - Online platform with 750 unique visits per month - Events are visited by 100-150 agents - Smaller events with approx. 40 agents

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Program

Kick-off symposium (September) 1st round: Sending in a recent proposal (September) 2nd round: Questionaire (September) 3rd round: Marketing Case (October) Announcement top 3 agents per province (October) 4th round: Battle on an inspiring location (November) Announcement top 2 agents per province (Novenber) 5th round: Presentation in front of jury (December) Final event, announcing the winners per province & Talent of the Year (January Vakantiebeurs trade day) Mega fam trip (March)

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Judging

The primary tasks of the election are provided by a coaching and consulting company specialized in the travel industry. The secretary tasks of the election are provided by a coaching and consulting firm specialized in the travel industry. This company is responsible for the content of the pieces of the jury. The decision who is going to be the final winner of the election is made by a professional jury, who exist of sponsor representatives and other experts of the Dutch travel industry with TRAVel Media as the head of the jury.

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Solution Trainingen Solution Trainingen is the official training company guiding the election. Further on they play an important role in the judging. During the master classes and the events they will give training sessions. Theme’s: ‘Service or Discount?’ Consumers are more and more asking for discount. How to avoid this? ‘Sales calls to well known relatives’ This is sometimes difficult especially when you know they book somewhere else… How to deal with this?

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Exposure for the sponsors ZRAverkiezing.nl

The communication around the election Independent Travel Agent of the Year is a cross-media plan. And sponsors are important for the quality and continuation of the election.

Extra Specials

Events

SPONSOR ACTIVITIES

The sponsor will be involved in all activities surrounding the election. Newsletter

Magazine

Travmagazine.nl

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Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!

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Events ZRAverkiezing.nl

Various events will be organised during the election. The sponsor will be involved in the organisation of all events.

Extra Specials

SPONSOR ACTIVITIES

The events to which this relates to are the following: - Kick-off symposium - Meet & Greets - Jury days - Battle - Mega fam trip with the 12 best agencies - Travel Agent Gala

Newsletter

Magazine

Travmagazine.nl

!

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Events

Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!


Magazine ZRAverkiezing.nl

Het grootste reisvakblad van Nederland JAARGANG 38 JANUARI 2019 WEEK 3

De beste zra’s van 2019

Extra Specials

- Announcements and regular election update - Prominent presence of your quotes - Interview with director or country manager - Involvement of notification of provincial winners - Interviews provincial winners and statements from your company about the election, role and importance of the travel agents etc. - Extended report provincial winners mega fam trip - Interview winners

BART MEIJER

RENÉ NIEUWMANS

ARJAN KERS

verder bouwen aan beurs

veel geleerd bij Expedia

2018 beste jaar ooit

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Regular and substantial publicity (including logo) in TravMagazine during the entire process of the election, including:

Events

SPONSOR ACTIVITIES Newsletter

Magazine

Travmagazine.nl

14-01-19 16:14

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Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!

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Travmagazine.nl ZRAverkiezing.nl

Besides the coverage in TravMagazine in print there will be extensive attention for the election online at TravMagazine.nl during the election. This includes:

Extra Specials

SPONSOR ACTIVITIES

- Online placement of interviews and reports from various events - Regular column with Travel Agency of the Year theme - Possibility to make your own column - Social media channel of the election on Facebook - Regular updates - Possible postings on your product/destination

Newsletter

Magazine

Travmagazine.nl

!

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Events

Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!


Newsletter ZRAverkiezing.nl

There are Travel Agency of the Year newsletters on a regular base to inform the branch by mail. These news letters give information about the process of the election or function, as an invitation for participation at events.

Extra Specials

Events

SPONSOR ACTIVITIES

Besides these special newsletters there will be attention for the election in the weekly regular TravMagazine newsletter. This can be done by means of a column, editorial reporting or expressed through commercial banners.

Newsletter

The sponsor logos are always part of the newsletter.

Magazine

Travmagazine.nl

1.050 independent travel agents receive the newsletter.

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Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!

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Extra ZRAverkiezing.nl

The communication plan includes a lot of other components in addition to the print- and online communication. Of course the sponsor will be involved in all these parts. This could include;

MONIQUE PLUIM GEFELICITEERD met het winnen van de titel ‘Beste Zelfstandig Reisadviseur Overijssel 2019’

Ben jij ook een professional in de reisbranche op zoek naar een nieuwe uitdaging? Dan werkt TUI at Home graag met je samen want als Mobiele Reisadviseur werk je zelfstandig maar met de kracht van TUI. Kijk voor meer informatie op tuiathome.nl

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14-01-19 10:34

Extra Specials

SPONSOR ACTIVITIES

- Logo listing for the events, at presentation sheets during the symposium and at all other exposure - Possibility to invite your own relations for various events - Information in advance about (possible) winners, so the sponsor can congratulate these in their own way - Company name in all press releases - Possibility to use the Travel Agency of the Year logo to communicate that you are sponsor of the election and that you are happy to cooperate with improving the quality within the branch of independent travel consultants

Newsletter

Magazine

Travmagazine.nl

!

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Events

Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!


ZRAverkiezing.nl ZRAverkiezing.nl

Besides the coverage in TravMagazine and several newsletters by mail there is also a dedicated website: zraverkiezing.nl.

Extra Specials

This website is integrated in our online e-learning website TravEcademy.

SPONSOR ACTIVITIES

A comprehensive description of the election including explanation about the different rounds and judging can be found at the site. It also gives widespread details about the sponsors of the election.

Newsletter

On this website there is also a Q&A-possibility with the organization or with the sponsors. Besides this, there is a special Facebook-page about the election. Each main sponsor has its own communication page within TravEcademy!

Events

Magazine

Travmagazine.nl

!

Interested in becoming a partner of the election? Get in touch with Get us! in touch with us!

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Contact ANNUAL ELECTION INDEPENDENT TRAVEL AGENT OF THE YEAR This election is organized by TRAVel Media productions with the purpose of improving the quality and the image of the growing group of Dutch independent travel agents.

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SALES: sales@travmedia.nl

CONTACT: zraverkiezing@travmedia.nl

INFO: info@travmedia.nl

www.zraverkiezing.nl

+31(0) 35 67 28 8 30

Arendstraat 19, 1223 RE Hilversum Nederland

OWNER & PUBLISHER Tom van Apeldoorn COMMERCIAL DIRECTOR TJ van Apeldoorn EDITORS Theo de Reus, Belinda Meijers & Sofie Smets

SALES Dennis Ebbers, Dennis de Groot & Daniëlle van Ewijk ART DIRECTOR Iris Beenen & Seb van Apeldoorn VIDEO EDITOR Seb van Apeldoorn MARKETING Kim Kuijer & Daphne Gerritsma

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WEBSITES www.travmedia.nl www.zraverkiezing.nl www.travmagazine.nl www.travecademy.nl www.businesstraveller.nl www.micetravel.nl www.reismanagementclub.nl