Saudi Projects Issue 58

WITH SMART SOLUTION POWERING SAUDI CONSTRUCTION

BEC Arabia’s Eng. Nasser on innovation, automation, and sustainability in the sector

BUILDING SUCCESS STORIES

MIA DESIGN STUDIO'S SUSTAINABLE APPROACH

LEADERS WITH A VISION SHAPING THE FUTURE

ELEVATE EVERY SPACE WITH BRAVAT

Where Luxury Meets Precision

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SAUDI ARABIA’S BOLD NEW ERA OF CONSTRUCTION AND DESIGN

OPTIMIZING CONTROL SYSTEMS, GIGA PROJECTS, SUSTAINABLE ARCHITECTURE, AND LUXURY INNOVATION ARE SHAPING THE FUTURE OF SAUDI ARABIA’S CONSTRUCTION AND DESIGN SECTOR.

In this issue of Saudi Projects, we explore the cutting-edge advancements shaping the Kingdom’s construction and design landscape, highlighting key players, ambitious giga projects, and revolutionary design philosophies.

Our cover story delves into the critical role of optimizing control systems in Saudi Arabia’s construction sector. As the Kingdom’s infrastructure projects continue to expand at an unprecedented pace, the need for precision, efficiency, and seamless project execution has never been more crucial. We sit down with Eng. Nasser Abouelazayem, Controls Director at BEC Arabia, to discuss how advanced control systems are redefining industry standards, streamlining processes, and ensuring sustainable growth.

Saudi Arabia’s Giga Projects are transforming the nation’s economy, society, and global presence. Developments like NEOM, The Red Sea Project, Qiddiya, and Diriyah Gate aim to establish the Kingdom as a hub for tourism, entertainment, and sustainable urban living. Sustainability and cultural heritage are key to this architectural evolution.

Manh Nguyen, Founder and CEO of MIA Design Studio, shares how the firm merges sustainability, cultural authenticity, and innovation to reshape luxury architecture. By blending traditional elements with modern design, MIA creates functional, eco-friendly spaces.

The Plural Collection by VitrA is reshaping bathroom spaces, offering a seamless fusion of timeless elegance, functionality, and innovation. By embracing shared intimacy and ergonomic design, Plural creates bathrooms that are more than just utilitarian spaces—they become immersive experiences.

Meanwhile, BRAVAT continues to set new benchmarks in luxury and innovation across the MENA region. With a focus on exceptional quality, sustainability, and cutting-edge design, BRAVAT is elevating the standards of modern living in Saudi Arabia.

As the Kingdom strides confidently toward the future, Saudi Projects remains your trusted source for insights, trends, and expert perspectives on the everevolving construction and design landscape. Join us as we explore the innovations shaping Saudi Arabia’s tomorrow.

Rod Millington EDITOR

saudiprojects@tpg.media www.saudi-projects.media

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EUROPEAN CONSTRUCTION INDUSTRY

SET FOR REVIVAL

WITH SAUDI ARABIA DRIVING REGIONAL GROWTH

Europe’s construction industry is set to rebound in 2025 after a two-year downturn, according to Bain & Company’s latest Building Blocks Construction Indicator. The report highlights Saudi Arabia as a key growth market, offering promising opportunities in infrastructure and residential development.

HERMAN MILLER INTRODUCES BAY WORK POD TO CREATE INCLUSIVE SPACES FOR OFFICE SETTINGS

Herman Miller’s latest design, Bay Work Pod, is a new ergonomic and aesthetically appealing workspace solution optimized for hybrid work schedules and open floorplans. Available in two sizes, Bay Work Pod is ideal for everything from focused solo work to video calls that put individuals in their best light.

WHITEHELMET UNVEILS

‘ASIF’, THE WORLD’S FIRST AI AGENT

REVOLUTIONIZING CONSTRUCTION MANAGEMENT

ASIF brings unmatched efficiency, precision, and innovation to the industry and can cut construction budgets by up to 15%. WhiteHelmet, a pioneering company in construction AI solutions and computer vision, during LEAP 2025 WhiteHelmet announced the launch of ASIF, the world’s first construction AI agent. This groundbreaking innovation is set to transform construction management, empowering project owners to manage smarter and faster than ever before.

BRKZ

CLOSES $17M SERIES A FUNDING AS SAUDI ARABIA’S $3T PROJECT PIPELINE ACCELERATES

BRKZ, a leading B2B managed marketplace for construction materials with embedded financing, has successfully closed its Series A funding to meet the growing demand for efficient construction procurement and financing in Saudi Arabia.

SODECA GROUP, GENERATING ONETHIRD OF ITS ENERGY CONSUMPTION

SODECA GROUP continues to reinforce its commitment to sustainability and energy efficiency, now boasting more than 1,000 solar panels installed on the rooftops of its production facilities. This photovoltaic installation generates over 500,000 kWh annually, covering approximately one-third of the group’s total energy consumption.

ASMO CONTINUES TO BUILD A STRONG FOUNDATION IN SAUDI ARABIA

ASMO, a joint venture between Saudi Aramco Development Company and DHL, today announced the signing of seven strategic agreements at the iktva Forum & Exhibition 2025 with industry players across the chemicals and refining sectors, oil field service providers, utilities, and the healthcare sector in the Kingdom of Saudi Arabia.

NOVUSCRETE CONSORTIUM TO REVOLUTIONIZE CONCRETE INDUSTRY

Sustainable concrete innovation to drive eco-friendly construction aligned with Saudi Vision 2030 goals.

The Oil Sustainability Program (OSP) has launched the Novuscrete Consortium, an ambitious initiative designed to transform the global concrete industry through innovative, sustainable solutions. This cutting-edge development aligns with Saudi Arabia’s Vision 2030, supporting the nation's push for sustainable infrastructure and reduced carbon emissions across major construction projects.

Concrete is the most widely used building material in the world, yet its traditional production methods significantly …

SOCIAL IMPACT CAPITAL EXPANDS REACH

Acquisition boosts social impact ventures and strengthens ties with Vision 2030 initiatives.

Social Impact Capital, a pioneering global investment fund focused on driving positive societal change, has completed a significant acquisition to enhance its portfolio of mission-driven ventures. This move aligns with Saudi Arabia’s Vision 2030, which emphasizes the development of a vibrant society, a thriving economy, and an ambitious nation by fostering impactful business initiatives…

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KING SALMAN AUTOMOTIVE CLUSTER DRIVING SAUDI ARABIA’S AUTOMOTIVE FUTURE

A Landmark Hub for Automotive Innovation and Economic Growth

Saudi Arabia is accelerating its transformation into a global leader in automotive manufacturing with the announcement of the King Salman Automotive Cluster, a groundbreaking initiative in King Abdullah Economic City (KAEC). This visionary project, designated by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, is set to become a major enabler for the automotive sector and sustainable transportation, significantly contributing to the Kingdom’s economic diversification and non-oil GDP growth.

Positioning Saudi Arabia as a Global Automotive Powerhouse

The King Salman Automotive Cluster is strategically designed to enhance the Kingdom’s automotive industry, boost local manufacturing capabilities, and streamline supply chains for regional and international markets. The cluster will be home to both local and international automotive companies, fostering a robust ecosystem for vehicle production, research, and development.

Several leading automotive brands and manufacturers have already established a presence within KAEC, including:

Ceer – Saudi Arabia’s first homegrown electric vehicle (EV) brand.

Lucid Motors – Opened its first international factory in KAEC in 2023.

Hyundai Motor – Developing an advanced, highly automated car manufacturing facility in Saudi Arabia.

Pirelli – Engaged in a joint venture with the Public Investment Fund (PIF) to establish a local tire manufacturing plant.

These strategic partnerships highlight Saudi Arabia’s commitment to becoming a global leader in the automotive sector, attracting foreign investment while strengthening local production capabilities.

Economic and Employment Growth Potential

The economic impact of the King Salman Automotive Cluster is expected to be substantial. By 2035, the cumulative GDP contribution of companies operating in the cluster is projected to reach SAR 92 billion.



DR. KHALID JOHAR, ACTING GROUP CHIEF EXECUTIVE OFFICER OF ROSHN GROUP  ABEER AL

 ABDULLAH MANAGING

 JOHN PAGANO, GROUP CHIEF EXECUTIVE OFFICER OF RED SEA GLOBAL (RSG)  AIMAN MOHAMMED AL-MUDAIFER, ACTING CEO OF NEOM

 GERARD "JERRY" INZERILLO, GROUP CHIEF EXECUTIVE OFFICER DIRIYAH GATE DEVELOPMENT AUTHORITY (DGDA) AND DIRIYAH COMPANY

LEADERS WITH A VISION, SHAPING THE FUTURE

Saudi Arabia is undergoing an unprecedented transformation through Vision 2030, with projects redefining the Kingdom’s economic and social landscape. These ambitious initiatives aim to diversify the economy, boost tourism, and create worldclass living and working environments. Over the coming pages we will introduce you to the leaders of these transformative companies.

ALULA, an ancient oasis in northwest Saudi Arabia, is being developed into open-air, living museum, capturing breathtaking archaeological wonders across 200,000 years of human history. Today, its comprehensive community-centric regeneration is fuelling AlUla’s transformative socio-economic growth, and its emergence as a leading, year-round cultural and heritage tourism destination.

DIRIYAH GATE, a USD $63.2 Billion Vision 2030 giga project under the Public Investment Fund’s (PIF). Responsible for developing Diriyah, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixeduse developer, Diriyah Company is redefining urban planning to develop Diriyah, “The City of Earth”, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah’s cultural landmarks are complemented by world-class residential and retail offerings, office spaces, fine-dining experiences, and leading hospitality brands.

NEOM, known as the 'Land of the Future,' is a giga-project in northwest Saudi Arabia and a key part of Saudi Vision 2030 aimed at addressing global challenges and diversifying the economy. Spanning 26,500 square kilometers, it includes key regions like THE LINE, Oxagon, and Trojena. Notably, 95% of NEOM’s footprint will be conserved for

nature. Strategically located, NEOM offers access to international markets, with 40% of the world's population within a six-hour flight and 13% of global shipping trade conducted on the Red Sea, within reach of the Port of NEOM, which is currently under expansion.

OXAGON, the world’s largest floating industrial complex, and Trojena, a year-round mountain resort, further reinforce NEOM’s position as a pioneering development.

QIDDIYA is set to become the Kingdom’s entertainment capital, featuring a Six Flags theme park, world-class sports facilities, and cultural attractions. This project will redefine leisure and tourism in Saudi Arabia, drawing visitors from around the world.

RED SEA GLOBAL (RSG) is setting a new standard for sustainable tourism with its luxury regenerative developments along Saudi Arabia’s west coast. The Red Sea spans over 90 pristine islands, desert dunes, and volcanic landscapes and now has five hotels open. AMAALA, another key RSG destination, is positioned as an ultra-luxury wellness destination, focusing on health, arts, and culture. Featuring world-class resorts, marine biodiversity initiatives, and wellness retreats, Amaala will redefine highend, sustainable tourism in the region.

ROSHN GROUP is revolutionising residential living with large-scale, sustainable communities across the Kingdom, offering modern, high-quality housing.

On the following pages, we explore the visionary leadership driving these transformative projects and helping make the 2030 Vision a reality.

DR. KHALID JOHAR IS LEADING ROSHN GROUP’S VISION FOR URBAN TRANSFORMATION IN SAUDI ARABIA

COMMITTED TO DEVELOPING HUMAN-CENTRIC COMMUNITIES AND ENHANCING QUALITY OF LIFE ALIGNED WITH VISION 2030.

ROSHN Group’s leadership is committed to transforming the urban landscape of Saudi Arabia by developing human-centric, integrated communities that promote connectivity and enhance the quality of life across the Kingdom.

Dr. Khalid Johar serves as the Acting Group Chief Executive Officer of ROSHN Group, Saudi Arabia's leading multi-asset class real estate developer and a key entity under the Public Investment Fund (PIF). In his role, Dr. Johar is steering the company's ambitious projects that align with the Kingdom's Vision 2030, focusing on creating integrated, human-centric communities that enhance the quality of life across Saudi Arabia.

One of the significant milestones under Dr. Johar's leadership is the groundbreaking of the ALMANAR project in Makkah. Spanning over 21 million square meters, this development is set to offer more than 33,000 homes and over 150 amenities, all located just 20 minutes from Al-Masjid Al-Haram. The project aims to create an integrated living environment, blending traditional architectural elements with modern materials to reflect the region's heritage.

In addition to residential developments, Dr. Johar is overseeing ROSHN Group’s expansion into mixed-use assets, including the construction of a state-of-the-art 45,000-seater

stadium in Riyadh. This iconic project is designed to enhance the city's skyline and contribute to Saudi Arabia's position as a global hub for sports and entertainment.

Dr. Johar has also been instrumental in advancing ROSHN Group’s sustainability initiatives. In April 2024, under his guidance, ROSHN Group signed a pledge at the World Economic Forum to become a 'Saudi Sustainability Champion.' This commitment underscores the company's dedication to integrating sustainable practices across its developments, aligning with national efforts to promote environmental stewardship.

Furthermore, Dr. Johar has led ROSHN Group’s participation as a founding partner in prominent industry events such as Cityscape Global.

These platforms allow the company to showcase its diverse projects and reinforce its role in transforming Saudi Arabia's urban landscape.

Through these initiatives, Dr. Khalid Johar is not only advancing ROSHN Group’s strategic objectives but also contributing significantly to the Kingdom's broader goals of economic diversification and sustainable development.

FOR MORE INFORMATION ABOUT DR. KHALID JOHAR'S PROFESSIONAL BACKGROUND AND UPDATES, YOU CAN VISIT HIS PROFILE ON ROSHN GROUP'S OFFICIAL WEBSITE.

Roshn Group Website

TRANSFORMING DIRIYAH

GERARD "JERRY" INZERILLO LEADS AMBITIOUS $63.2 BILLION CULTURAL DEVELOPMENT .

erard "Jerry" Inzerillo, a distinguished figure in the hospitality and tourism industry, has been leading the Diriyah Gate Development Authority (DGDA) and Diriyah Company as Group Chief Executive Officer since June 2018 and January 2023, respectively. Appointed by His Royal Highness Crown Prince Mohammed bin Salman, Inzerillo's mission is to transform Diriyah, the birthplace of the Kingdom of Saudi Arabia and the ancestral home of the Al Saud royal family, into a premier cultural and lifestyle destination.

The Diriyah project, valued at approximately $63.2 billion, celebrates the past by redefining urban development for the 21st century and beyond, making Diriyah once more into one of the greatest gathering places in the world. The development encompasses a blend of cultural, heritage, entertainment, retail, hospitality, educational, and residential components. Upon completion, it is expected to attract 50 million annual visits, and SAR 70 billion to the Kingdom's GDP, and 178,000 direct jobs, significantly contributing to Saudi Arabia's Vision 2030 initiative.

Under Jerry's leadership, Diriyah Company has achieved several notable milestones. In January 2023, the Diriyah project was designated as a "giga project" under the Public Investment Fund, underscoring its importance to the Kingdom's economic diversification efforts. Furthermore, in January

2024, Diriyah Company, in collaboration with the Saudi Ministry of Culture, inaugurated Diriyah Art Futures, a center dedicated to digital arts, highlighting the project's commitment to cultural enrichment.

Jerry's extensive career spans five decades, during which he has been instrumental in the development and management of several high-profile projects. Before his tenure in Diriyah, he served as the CEO of Forbes Travel Guide, where he played a pivotal role in expanding the brand's global footprint.

His visionary approach and dedication to excellence have earned him recognition as one of the top CEOs in the Middle East.

Through his strategic vision and leadership, Jerry Inzerillo is not only preserving Saudi Arabia's rich heritage but also positioning Diriyah as a landmark destination on the global stage.

GERARD "JERRY" INZERILLO’S LINKEDIN PROFILE:

ABDULLAH ALDAWOOD IS DRIVING QIDDIYA'S VISION AS CEO OF QIDDIYA INVESTMENT COMPANY

LEADING SAUDI ARABIA'S FUTURE CAPITAL OF ENTERTAINMENT, SPORTS, AND ARTS ALIGNED WITH VISION 2030.

Abdullah Aldawood serves as the Chief Executive Officer (CEO) and Managing Director of Qiddiya Investment Company (QIC), the driving force behind Saudi Arabia's ambitious Qiddiya project. Located approximately 45 kilometers from Riyadh, Qiddiya is envisioned as the Kingdom's future capital of entertainment, sports, and the arts, aligning with Saudi Arabia's Vision 2030 initiative to diversify the economy and enhance the quality of life for its citizens.

In his role, Abdullah is responsible for overseeing the development and execution of Qiddiya's strategic objectives. His leadership focuses on creating a world-class destination that offers a wide array of attractions, including theme parks, sports arenas, concert venues, and cultural institutions. These initiatives aim to position Qiddiya as a premier global destination for entertainment and culture.

Before his tenure at QIC, Abdullah held significant positions in various organizations.

He has been recognized for his contributions to the hospitality and real estate sectors, bringing a wealth of experience to his current role. His background includes leadership roles that have equipped him with the expertise to manage large-scale projects and drive organizational growth.

Under Abdullah's leadership, Qiddiya has made substantial progress in its development phases. The project has attracted significant investments and partnerships, signaling confidence in its potential to become a key driver of economic diversification in Saudi Arabia. The ongoing construction and planning efforts reflect a commitment to creating a destination that will not only serve as a hub for entertainment but also contribute to the Kingdom's cultural and social development.

Abdullah's vision for Qiddiya extends beyond entertainment; he aims to foster a community that inspires creativity and innovation. By integrating state-of-the-art facilities with cultural and educational programs, Qiddiya is set to become a landmark destination that resonates with both residents and visitors, embodying the transformative aspirations of Saudi Arabia's Vision 2030.

ABDULLAH ALDAWOOD’S LINKEDIN PROFILE:

AIMAN MOHAMMED AL-MUDAIFER

APPOINTED ACTING

CEO OF NEOM

TRANSITIONING LEADERSHIP TO PROPEL NEOM’S DEVELOPMENT ALIGNED WITH SAUDI ARABIA'S VISION 2030

Aiman Mohammed Al-Mudaifer was appointed by the NEOM Board of Directors as Acting Chief Executive Officer (CEO) on November 12, 2024. His appointment marks a pivotal moment as NEOM transitions into a critical phase of development, in line with Saudi Vision 2030 objectives.

In addition to his NEOM leadership role, Aiman is also at the helm of the Local Real Estate Division within the Kingdom’s Public Investment Fund (PIF). In this role, which he has held since 2018, Aiman has overseen significant projects, including the Rou’a Al

Haram and Rou’a Al Madinah initiatives, which focus on developing areas around the holy sites in Mecca and Madinah to enhance the experience for pilgrims and visitors.

Aiman's academic background includes a Bachelor degree in Systems Engineering from King Fahd University of Petroleum and Minerals in Dhahran. His extensive experience in both the public and private sectors has equipped him with a comprehensive understanding of large-scale project management and strategic development.

As Acting CEO of NEOM, Aiman is tasked with steering the ambitious giga-project through its next stages. NEOM encompasses several groundbreaking initiatives, such as "THE LINE," a 170-kilometer linear city designed to revolutionize urban living; "Trojena," a mountain destination set to host the 2029 Asian Winter Games; and "Oxagon," an advanced industrial city. Since commencing his role at NEOM, Aiman has been focused on ensuring operational continuity, agility, and efficiency, aligning with the overarching vision and objectives of NEOM – to redefine livability, business and conservation.

Aiman's appointment came at a time when NEOM is intensifying efforts to meet ambitious deadlines and deliver on its promise of creating a “new future” of urban living, where sustainability is prioritized, and people live in harmony with nature and are enabled by advanced technology. His strategic insight and leadership are expected to play a crucial role in realizing NEOM's vision as a cornerstone of Saudi Arabia's economic diversification and innovation agenda.

AIMAN MOHAMMED AL-MUDAIFER’S LEADERSHIP PROFILE

JOHN PAGANO - STEERING SAUDI ARABIA’S TOURISM REVOLUTION WITH RED SEA GLOBAL

LEADING RSG SINCE 2018, JOHN DRIVES SUSTAINABLE LUXURY DEVELOPMENTS ALIGNED WITH VISION 2030.

ohn Pagano, the Group Chief Executive Officer of Red Sea Global (RSG), has been at the forefront of Saudi Arabia's transformative tourism initiatives since his appointment in January 2018. With over 35 years of international experience in large-scale development projects, John's leadership is pivotal in realizing the Kingdom's Vision 2030 objectives.

Before joining RSG, John held significant roles, including President of Baha Mar Development Company Ltd. in the Bahamas and a 23-year tenure with the Canary Wharf Group in London. These positions equipped him with extensive expertise in delivering complex, multi-billion-dollar developments.

At RSG, John oversees the development of The Red Sea Project and AMAALA, two luxury and environmentally sustainable tourism destinations along Saudi Arabia's west coast. The Red Sea Project, spanning over 28,000 square kilometers, aims to establish 50 resorts across 22 islands, mountain retreats, and desert hideaways by 2030. Phase One, currently under construction, includes 16 hotels and a new international airport, with the first three hotels expected to open in early 2023.

Under John's leadership, RSG has embraced a regenerative tourism model, focusing on environmental sustainability and conservation. The company aims to achieve a 30% net conservation benefit by

2040, grow more than 30 million plants, and reach net-zero operations by 2030.

In addition to his role at RSG, John was appointed CEO of AMAALA in January 2021, further consolidating his influence over Saudi Arabia's luxury tourism sector. His vision emphasizes creating unique, sustainable destinations that offer transformative experiences for visitors while contributing to the Kingdom's economic diversification.

John's leadership has been instrumental in securing significant investments for these projects. Notably, RSG raised a SAR14.1 billion ($3.7 billion) green loan facility for the first phase of construction of The Red Sea Project, marking the first and largest Saudi Riyal-denominated green loan.

Through his strategic direction, John Pagano is not only reshaping Saudi Arabia's tourism landscape but also setting new benchmarks for sustainable development in the global tourism industry.

JOHN PAGANO’S LINKEDIN PROFILE:

ABEER AL AKEL, ACTING CEO OF THE ROYAL COMMISSION FOR ALULA

CHAMPIONING CULTURAL REGENERATION AND COMMUNITY DEVELOPMENT IN ALULA SINCE JANUARY 2017.

Afounding member of the Royal Commission for AlUla’s leadership team since its establishment in 2017, Abeer Al Akel has served as Acting Chief Executive Officer for RCU since January 2024. A driving force behind the comprehensive regeneration of AlUla, Abeer previously held the roles of Head of Special Initiatives and Partnerships and Head of Strategic Delivery within the commission.

Today, Abeer oversees a regeneration strategy that balances economic growth with environmental stewardship and community

empowerment, underpinned by a deep understanding of AlUla's unique cultural landscape and a commitment to its future as an economically thriving, year-round destination.

Under her guidance, RCU is investing in AlUla’s community, fostering opportunities across a broad range of sectors including tourism, agriculture, archaeology, culture, film, and entrepreneurship. Abeer plays a vital role in RCU’s strategic partnerships at a global level, driving collaborative agreements with governments and organisations worldwide

– from France and Italy to China and the UK – leveraging global expertise to drive sustainable progress and position AlUla as a leader in responsible regeneration.

As AlUla continues its evolution, Abeer stands at the forefront, guiding its transformation into a destination that honours its rich past while embracing a future for all.

ABEER ALAKEL'S LINKEDIN PROFILE

TRANSFORMING SAUDI’S DESIGN LANDSCAPE, A VISION OF MODERNITY ROOTED IN HERITAGE

BY TIM MARTIN, CO-MANAGING DIRECTOR & PRINCIPAL AT GENSLER MIDDLE EAST.

s The Kingdom of Saudi Arabia embarks on one of the most ambitious transformations in its history, its built environment has become a defining element of its future. Guided by Vision 2030, the Kingdom is not only reshaping its physical landscape but also spearheading a profound evolution in its national identity – one that celebrates its cultural heritage while embracing innovation and modernity.

This transformation is reshaping cities, communities, and the very fabric of Saudi society, aiming to balance economic growth with a sustainable, inclusive future. As an architecture and design firm deeply committed to the Middle East, Gensler believes Saudi Arabia is setting the standard for integrating global design trends with local context. The Kingdom’s transformation is not only redefining its urban landscape but also creating a dynamic model for cities of the future –urban environments that foster connectivity, sustainability, and social interaction.

THE RISE OF MIXED-USE LIFESTYLE DISTRICTS

At the heart of Saudi Arabia’s transformation lies the emergence of mixed-use lifestyle districts, which have become the cornerstones of modern urban planning. These developments are designed to integrate

residential, commercial, cultural, and recreational spaces, creating vibrant, walkable neighborhoods that promote community interaction. By combining hospitality, retail, sports, and residential functions, they embody a global trend toward creating cities that are not just places to live but destinations that offer a rich, multifaceted experience.

Riyadh’s Diplomatic Quarter (DQ) serves as a shining example of this transformation. Originally a diplomat-focused area, it is now evolving into a vibrant, pedestrian-centric district that integrates upscale residential spaces with cultural and recreational opportunities. This development mirrors global urban innovations like Msheireb Downtown Doha and Ras Al Khaimah Central in the UAE – projects where Gensler’s influence is evident in shaping future-ready cities. These developments embrace the concept of the “20-minute city,” where residents can access essential services, workplaces, and amenities within a short walk or bike ride, fostering a higher quality of life and reducing dependence on cars.

Such transformations go beyond aesthetics – they are powerful economic drivers. By encouraging social interaction and attracting global businesses, these districts play a pivotal role in positioning Saudi Arabia as a

dynamic global hub. As Saudi Arabia continues to diversify its economy and build its global stature, these lifestyle districts will be at the forefront of shaping its urban identity.

SUSTAINABILITY AS A CORNERSTONE OF DESIGN

The urgency of climate change and Saudi Arabia’s ambitious sustainability goals under Vision 2030 are accelerating the development of innovative, eco-friendly solutions in design and construction. The Kingdom has committed to renewable energy, low-carbon strategies, and resilient urban planning to mitigate environmental impact and secure long-term sustainability.

At Gensler, we have developed tools such as the Gensler Product Sustainability (GPS) Standards™, which help us select low- or nocarbon materials for interiors and furnishings, significantly reducing environmental impact. Furthermore, advancements in construction technologies – such as zero-carbon cement, and sustainable building systems – are aligned with Saudi Arabia’s goals of creating energy-efficient, resilient buildings.

The commitment to sustainability also extends to adaptive reuse, where existing structures are repurposed to reduce waste and conserve resources. In a rapidly evolving

urban landscape, adaptive reuse strategies can transform aging buildings into vital assets, ensuring that Saudi Arabia’s future cities remain sustainable, resilient, and capable of adapting to shifting environmental and social challenges. Such innovations are vital for addressing climate-related risks, including the extreme heat and storms that have become more common in the region.

UNLOCKING POTENTIAL THROUGH ADAPTIVE REUSE

Adaptive reuse is increasingly recognized as a powerful tool for revitalizing underutilized properties and transforming them into valuable assets. In Saudi Arabia, where rapid urbanization has resulted in an influx of new buildings, this practice is gaining traction. Aging office buildings and outdated infrastructure are being repurposed into vibrant mixed-use spaces, healthcare facilities, or residential developments.

Gensler’s Conversions+™ platform plays a key role in identifying and unlocking the potential of these buildings. For instance, Riyadh’s financial district, once home to under-used and aging properties, is now poised for transformation into vibrant, multifunctional spaces that meet the demands of modern urban living. These projects not only enhance sustainability by reducing the need for new construction but also contribute to the efficient use of resources and help cities preserve their architectural heritage.

HOUSING FOR A GROWING POPULATION

Saudi Arabia’s rapidly growing population is placing increased pressure on the housing sector. The Kingdom faces the challenge of meeting rising demand while ensuring that housing remains affordable, especially for young professionals, families, and the increasing influx of foreign talent. Saudi Arabia’s focus on branded residential developments reflects a balanced approach to these demands, blending affordability with luxury to attract international investors and meet local needs.

Designing housing that appeals to both

local and global residents is a key element of the Kingdom’s strategy to become a prime destination for investment. These developments are designed not only for luxury but also to provide functionality and cultural relevance, ensuring that they resonate with the evolving needs of the population.

THE EVOLVING WORKPLACE

The workplace of the future is already taking shape in Saudi Arabia. In line with global trends, businesses are demanding modern office spaces that prioritize employee well-being, creativity, and collaboration. The focus has shifted from merely providing a physical space to creating environments that foster innovation, productivity, and employee engagement.

In Saudi Arabia, the demand for Class A office spaces is growing rapidly, particularly in mixed-use districts where workplaces, residential areas, and amenities are seamlessly integrated. These environments are not only more attractive to businesses but also reflect the Kingdom’s ambition to become a global business hub. By prioritizing workspaces that enhance employee experience and ensure high levels of collaboration, Saudi Arabia is positioning itself at the forefront of modern business practices.

HERITAGE MEETS MODERNITY

What sets Saudi Arabia’s design transformation apart is its ability to embrace cuttingedge modernity while remaining deeply rooted in its rich cultural heritage. From the intricate patterns and traditions of ancient architecture to the natural beauty of the Arabian landscapes, Saudi Arabia’s design philosophy is deeply connected to its past. However, rather than replicating the past, this transformation seeks to blend traditional elements with contemporary aesthetics, creating spaces that are both forward-thinking and culturally resonant.

At Gensler, we understand the importance of designing spaces that reflect the values and history of the Kingdom. Our approach is to honor this heritage while incorporating

modern design principles that push the boundaries of what’s possible, ensuring that each space we create tells a unique story and contributes to a sustainable, inclusive future.

A BLUEPRINT FOR THE FUTURE

Saudi Arabia’s bold vision for its built environment is shaping the future of urban design not only within the Kingdom but also globally. By focusing on sustainability, adaptive reuse, and community-centric development, Saudi Arabia is setting a new standard for urban planning in the Middle East and beyond.

Gensler is proud to be part of this transformative journey, contributing our expertise, tools, and research to help shape a future where modernity and heritage coexist harmoniously. Through our work, we aim to help create spaces that are not only functional and beautiful but also inspire future generations to live, work, and thrive in environments that respect the past while embracing the possibilities of tomorrow.

This transformation is more than a vision for Saudi Arabia – it is a blueprint for the world, setting a new precedent for how cities can evolve to meet the challenges of the 21st century.

SAUDI ARABIA’S GREEN ENERGY REVOLUTION

HOW GREEN ENERGY ADOPTION IS SHAPING THE FUTURE OF CONSTRUCTION AND SUSTAINABILITY IN THE KINGDOM.

Saudi Arabia is rapidly positioning itself as a global leader in renewable energy and sustainability. Driven by Vision 2030, the Kingdom is investing heavily in alternative energy sources to diversify its economy and reduce its dependency on oil. The transformation isn't just about energy production; it's shaping the very foundation of how buildings and infrastructure are designed, built, and operated across the country.

As of 2023, Saudi Arabia is targeting an ambitious 50% of its energy mix to come from renewable sources by 2030. According to the International Renewable Energy Agency (IRENA), the nation’s installed capacity for solar and wind power has increased by over 300% since 2018. Large-scale projects, such as the King Salman Energy Park (SPARK) and NEOM, have become showcases for integrating renewable technologies across sectors.

SAUDI ARABIA IS EMBRACING SEVERAL KEY TYPES OF RENEWABLE ENERGY SOLAR ENERGY

With abundant sunlight throughout the year, Saudi Arabia is one of the world's most promising markets for solar power. The Kingdom's Sakaka Solar Power Plant, producing 300 megawatts, is the first large-scale renewable energy project under Vision 2030. NEOM's "The Line" city is expected to be powered entirely by solar and other renewables.

WIND POWER

Saudi Arabia’s first utility-scale wind farm, the Dumat Al-Jandal project in Al-Jouf, generates 400 megawatts, providing energy for over 70,000 homes. With the Kingdom's diverse topography, wind power is becoming a crucial component of the renewable strategy.

GREEN HYDROGEN

Saudi Arabia is leading global efforts to develop and export green hydrogen. NEOM's $5 billion hydrogen plant, in collaboration with Air Products and ACWA Power, is projected to produce 650 tons of green hydrogen daily by 2026. The hydrogen will fuel sustainable transport solutions, both locally and internationally.

2030 target 50% of Saudi energy mix to come from renewables

40% energy savings carbon emissions reductions +30%

ENERGY STORAGE AND SMART GRIDS

To ensure energy reliability, Saudi Arabia is investing in advanced storage solutions and smart grids that enable efficient management of fluctuating renewable energy supplies. These innovations help reduce carbon emissions while optimizing energy distribution across the Kingdom.

GREEN ENERGY IN CONSTRUCTION, A NEW ERA

The construction industry is playing a vital role in Saudi Arabia’s energy transformation. Buildings and infrastructure are increasingly incorporating green technologies to improve energy efficiency and sustainability. This approach aligns with global green building certification systems such as LEED (Leadership in Energy and Environmental Design) and the Kingdom's own Mostadam certification program.

Solar and wind power + 300% since 2018

A Saudi Government source quoted "Green energy adoption is no longer an option-it’s an imperative for sustainable development. Our construction projects are setting global benchmarks by integrating renewable technologies from the ground up."

Here are some of the ways green energy is being integrated into Saudi construction projects:

SOLAR PANELS AND PASSIVE DESIGN

Many modern buildings in Saudi Arabia are equipped with photovoltaic (PV) panels to generate clean electricity. Projects like the Red Sea Global’s eco-resorts utilize passive design techniques that maximize natural light and ventilation, reducing the need for artificial cooling and lighting.

ENERGY-EFFICIENT HVAC SYSTEMS

High-performance HVAC (heating, ventilation, and air conditioning) systems powered by renewable energy are now standard in high-profile developments. These systems lower energy consumption and improve air quality, crucial for both comfort and health.

INSULATION AND SMART MATERIALS

New buildings use advanced insulation materials and thermal barriers designed to

withstand Saudi Arabia’s extreme climate. These materials reduce the heat load, minimizing energy consumption for cooling.

WATER MANAGEMENT AND REUSE

Water is another critical factor in sustainable construction. Green buildings are designed with rainwater harvesting, wastewater recycling, and water-efficient fixtures to reduce their environmental impact.

GREEN HYDROGEN APPLICATIONS

Some large infrastructure projects, including those within NEOM, plan to use green hydrogen for backup power systems and industrial processes. This innovation places Saudi Arabia at the forefront of green hydrogen applications in construction.

THE BUSINESS CASE FOR GREEN ENERGY IN CONSTRUCTION

Saudi Arabia’s construction sector is quickly realizing the economic and environmental benefits of adopting green energy solutions. Industry experts report that green buildings have lower operating costs, longer lifespans, and higher property values than traditional structures.

Sustainability

transforms design in Saudi construction projects

Green hydrogen leads Saudi Arabia's energy innovation

A report from the Saudi Green Initiative highlights that buildings designed with renewable energy systems can achieve energy savings of up to 40% and reduce carbon emissions by more than 30%.

Moreover, the Kingdom’s construction companies are collaborating with international partners to enhance their sustainability efforts. For example, Samsung C&T has partnered with NEOM to incorporate advanced renewable technologies into urban developments, reinforcing the Kingdom's commitment to world-class sustainable infrastructure.

CHALLENGES AND FUTURE OPPORTUNITIES

Despite the significant progress, there are challenges to overcome. High initial investment costs for renewable technologies and the need for specialized skills are two key hurdles. However, Saudi Arabia is addressing these issues by offering financial incentives, fostering public-private partnerships, and investing in workforce development programs.

The Kingdom’s National Renewable Energy Program (NREP) continues to launch new initiatives aimed at scaling up renewable adoption. These efforts are expected to attract billions of dollars in foreign investment, further accelerating the transition to a low-carbon economy.

Looking forward, experts see tremendous potential for further innovation. The continued integration of AI, Internet of Things (IoT), and digital twins into construction projects will optimize energy efficiency and project management.

A NEW CHAPTER IN SAUDI ARABIA’S DEVELOPMENT

Green energy is transforming not only Saudi Arabia’s energy landscape but also the way buildings and infrastructure are designed, constructed, and operated. By leveraging its abundant natural resources, advanced technology, and bold vision, the Kingdom is setting a global example for sustainable development.

As the nation moves closer to its Vision 2030 goals, the future of green energy in Saudi Arabia looks brighter than ever. Industry leaders, businesses, and stakeholders are invited to join this historic transformation by adopting and investing in renewable technologies.

LEADING INNOVATORS GATHER TO REDEFINE THE FUTURE OF HOSPITALITY WITH STRATEGY, TECHNOLOGY, AND PARTNERSHIPS.

The 4th Edition Hospitality Innovation

Summit (HIS) - Saudi Arabia & UAE is set to take place on February 26th and 27th, 2025, at the Hilton Al Habtoor City, Dubai. Hosted by GBB Venture, this premier event has established itself as the definitive platform for strategic business networking, industry insights, and high-impact collaborations.

In its fourth edition, HIS continues to raise the bar by bringing together a meticulously curated audience of 500+ decision-makers, including investors, developers, operators, architects, designers, contractors, consultants, and innovative solution providers. The summit features thought-provoking discussions led by industry visionaries, addressing key trends,

opportunities, and challenges in the hospitality sector through fresh, forward-thinking perspectives.

STRATEGIC NETWORKING: GBB XCLUSIVE & AI-POWERED ENGAGEMENT:

A hallmark of HIS 2025 is the GBB Xclusive – a signature pre-arranged meetings platform designed with precision to ensure mutual business success. This initiative, widely recognized for its role in accelerating project partnerships, is complemented by an AIpowered networking app, enabling attendees to connect effortlessly before, during, and after the event.

Spotlight on Innovation: Attendees will witness cutting-edge hospitality innovations in the Spotlight Presentations featuring industry pioneers such as Lovin Fit, Illuminating Asia, BIOO, OSUS Real Estate & Elite Stone Group. These segments will highlight breakthrough technologies, sustainable solutions, and creative advancements redefining the sector. HOSPITALITY

Additionally, recognizing the increasing focus on well-being within the hospitality sector, HIS integrates exclusive fitness sessions in partnership with Technogym, providing a holistic experience for attendees.

High-Value Plenary Discussions: Case Study: The power of conversions: Why Moxy Al Barsha was the perfect fit

Marriott has partnered with Al Ali Property Investments to bring Moxy, Marriott’s fun and stylish midscale brand, to Al Barsha. This agreement, signed in November 2024, will convert an existing hotel into a vibrant Moxy hotel.

Set to open this year, the hotel will offer 480 rooms and introduce Moxy’s playful and energetic vibe to Dubai’s Al Barsha neighbourhood. This will be the first Moxy hotel in the Middle East, promising a fresh and exciting hospitality experience.

MODERATORS:

 Ravi Kumar Chandran, Managing Director - GBB Venture

SPEAKERS:

 Richard Bleakley, Vice President Development Conversions, EMEA - Marriott International

 Pooja Hemrajani, Development Director - UAE & Oman - Marriott International

 Mohamed R. Ghazzawy, Founder & Managing Director - MR Project Management Consultancy

Panel 1: Strategy & Synergy for Success Along the Value Chain

A deep dive into the strategic approaches driving hospitality market leadership, this panel will feature:

MODERATORS:

 John Grant, Director – Turner & Townsend

Speakers:

 Daniel McBrearty, Chief Development Officer – Soudah Development

 Melisa Pezuk, Head of Development

– AMAALA, Red Sea Global

 David Thomson, SVP – Development, The First Group Hospitality

 Saurabh Bakshi, Chief Operating Officer

– Hospitality – Azizi Developments.

These leaders will share insights on project development, investment synergies, and collaborative frameworks that shape industry success.

Panel 2: Strategizing Competition in a Dynamic Market

This session will feature top hospitality consultants dissecting competitive positioning at global, regional, and brand levels, supported by real-world case studies. Moderated by Oliviero Cassini, Chief Development OfficerEMEA, The Lux Collective, the panel will host:

 Turab Saleem, Partner – Hospitality, Tourism & Leisure – MEA, Knight Frank

 Pradipto Dutta, Managing Director, UAE – Colliers Project Leaders

 Maximilian Quack, Vice President

– Hotels & Hospitality MEA, JLL

 Philip Wooller, Senior Director – Middle East & Africa, STR

Panel 3: Balancing Brand Identity with Creativity in Hospitality Design

A hybrid session exploring branddriven design innovation, featuring:

 Pooja Shah-Mulani, Partner & Design Director, LW Design

 Maud Capet, Associate Principal, OBMI

 Rakan Jandali, Design Principal | Creative Director - KCA International

The discussion will examine how brands can maintain strong identities while leveraging creative elements to enhance guest experiences.

GBB Xclusive Roundtable: Connecting

Elite Investors, Developers & Operators:

The summit will conclude with the muchanticipated GBB Xclusive Roundtable, an exclusive, invitation-only gathering of 80+ industry leaders focused on investment, development, and operational synergies within

the Saudi and UAE hospitality sectors. This session fosters high-level conversations, targeted deal-making, and long-term strategic alliances.

FINAL THOUGHT FROM GBB VENTURE

"The 4th Edition Hospitality Innovation Summit is more than just an event. It is a catalyst for transformative conversations, strategic partnerships, and visionary thinking. It’s a platform where decisionmakers come together, inspiring the future of hospitality." — Ravi Kumar Chandran, Founder and Managing Director, GBB Venture

Join us at HIS 2025 and be part of the movement shaping the next generation of hospitality.

For this or any other GBB event, reach out to them at: marketing@gbbventure.com or call on +44 20 3868 2202.

OPTIMIZING CONTROL SYSTEMS IN SAUDI ARABIA’S CONSTRUCTION SECTOR

SAUDI PROJECTS INTERVIEWS ENG. NASSER ABOUELAZAYEM, CONTROLS DIRECTOR AT BEC ARABIA.

Saudi Arabia’s construction sector is experiencing a transformation driven by large-scale infrastructure projects aligned with Vision 2030. At the heart of this transformation is BEC Arabia's Eng. Nasser Abouelazayem, Controls Director at BEC Arabia, shares insights into the company’s expertise, the challenges of delivering complex projects, and the innovative control systems that are shaping the industry.

SAUDI PROJECTS: Can you share an overview of your role as Controls Director at BEC Arabia and how it aligns with the company's vision and objectives?

ENG. NASSER: As Controls Director at BEC Arabia, I oversee the implementation of robust control systems that ensure our projects are delivered efficiently, within time & cost, and to the highest quality and safety standards. My role involves monitoring cost control, scheduling, risk management, resource allocation, and compliance with Quality, Health, Safety & Environmental (QHSE).

Our company’s vision is to lead the construction sector through operational excellence, and my team plays a pivotal role in ensuring that each project aligns with these high standards.

SAUDI PROJECTS: What inspired you to pursue a career in controls and engineering, and how has this shaped your leadership approach at BEC Arabia?

ENG. NASSER: My passion for problem-solving and optimising complex systems drove me to pursue a career in controls and engineering. I have always been intrigued by the way data-driven decision-making can transform construction projects. At BEC Arabia, I focus on fostering a culture of precision, proactive planning, and collaboration. Leadership, for me, is about empowering my team to think critically, innovate, and adapt to the ever-evolving construction landscape.

SAUDI PROJECTS: BEC Arabia is known for its engineering and control solutions. What unique strengths does the company bring to the Saudi construction market?

Our cutting-edge technologies enhance collaboration and scalability

ENG. NASSER: BEC Arabia stands out due to our comprehensive EPC and turnkey solutions across diverse sectors, including hospitality, residential, commercial, and infrastructure projects. We began our journey 25 years ago in the UAE and expanded into Saudi Arabia in 2010. Over time, we have diversified into real estate development and management, leveraging our expertise to become co-developers and financial partners in select projects.

Our workforce of over 10,000 employees ensures seamless execution across multiple domains. By operating specialised subsidiaries for concrete solutions, landscaping, infrastructure, and electromechanical systems, we have established ourselves as a dominant player in Saudi Arabia’s construction market.

SAUDI PROJECTS: How does BEC Arabia integrate advanced control systems to enhance operational efficiency and meet customer expectations?

ENG. NASSER: We are introducing advanced technologies such as Building Information Modeling (BIM), a robust documentation management system, and an integrated ERP solution within our controls system. BIM enhances 3D visualization, improving design accuracy and coordination. Our documentation management system streamlines collaboration and accessibility, while ERP integration ensures seamless data flow and informed decision-making. By creating a unified digital environment, we enhance our reporting system to reflect near real-time project status, allowing us to exceed client expectations with improved efficiency and transparency.

SAUDI PROJECTS: How do BEC Arabia’s controls and automation solutions address the challenges in Saudi Arabia’s construction industry?

ENG. NASSER: Cost management, project efficiency, quality, health, safety & environmental (QHSE) compliance are the top challenges in Saudi Arabia’s construction sector. Our real-time cost control systems enable precise budget tracking and financial risk mitigation. Automation streamlines workflows,

Over 10,000 employees driving project success

reducing human error and improving productivity. QHSE compliance is enhanced through real-time monitoring and alert systems, ensuring adherence to local and international QHSE regulations. Our solutions are customised to address the unique environmental and regulatory landscape in Saudi Arabia, making us a trusted partner in the industry.

SAUDI PROJECTS: Can you highlight a recent project where your team’s expertise in controls contributed to its success?

ENG. NASSER: The Sindalah Island Project is a prime example. By incorporating advanced 4D and 5D BIM, we improved project planning, scheduling, and resource allocation. Our focus on automation, datadriven decision-making, and real-time coordination significantly enhanced project efficiency, allowing us to meet key milestones ahead of schedule while maintaining exceptional quality standards. in addition we obtained 2 Platinum lead certificates.

Another notable project is the STC Square Project, where our team played a crucial role in implementing rigorous cost control measures, procurement strategies, and scheduling precision.

By integrating real-time tracking and risk management, we maintained financial discipline while supporting the project's smart, sustainable, and health-focused vision. Our structured approach to controls played a key role in delivering a Greener, Smarter, and Healthier urban development.

SAUDI PROJECTS: Sustainability is a key focus in Vision 2030. How does BEC Arabia incorporate sustainable practices into its control solutions?

ENG. NASSER: Sustainability is a core pillar of our operations. We integrate energyefficient smart control systems to optimise resource consumption and reduce carbon footprints. Our projects utilise renewable energy sources, including solar-thermal

and photovoltaic panels, to enhance energy efficiency. Predictive maintenance and advanced waste management strategies help extend equipment lifespan, minimise waste, and reduce environmental impact.

These measures align with Saudi Arabia’s Vision 2030 goals of promoting sustainability in infrastructure development.

SAUDI PROJECTS: What are the biggest challenges facing the controls and engineering sector in Saudi Arabia, and how is BEC Arabia addressing them?

ENG. NASSER: One of the biggest challenges is managing the scale and complexity of mega-projects. We address this by deploying AI-driven automation, and cloud-based collaboration platforms. Another challenge is the industry’s growing demand for sustainable solutions. We proactively integrate green technologies and energy-efficient control

systems into our projects. Additionally, workforce development is crucial. BEC Arabia invests in continuous training programs to equip our teams with the latest industry knowledge and technical expertise.

SAUDI PROJECTS: How has the expertise of key personnel at BEC Arabia contributed to overcoming major project challenges?

ENG. NASSER: Our leadership team comprises highly skilled professionals with extensive experience in large-scale infrastructure projects. Their deep industry knowledge enables us to anticipate challenges and implement strategic solutions proactively. Collaboration between project managers, engineers, and control specialists ensures that every project is executed efficiently. Our commitment to training and professional development allows our team to stay ahead of industry trends and technological advancements, driving continuous improvement in our processes.

SAUDI PROJECTS: Looking ahead, what opportunities do you see for BEC Arabia to further support the Kingdom’s construction and infrastructure projects?

ENG. NASSER: Vision 2030 presents immense opportunities for infrastructure development, and BEC Arabia is well-positioned to contribute. As Saudi Arabia continues to focus on smart cities, sustainable urban planning, and large-scale tourism projects, we aim to play a key role in delivering innovative and high-quality solutions. By aligning our strategy with national development goals, we are committed to driving economic growth, fostering job creation, and setting new benchmarks in the construction sector.

BEC Arabia continues to lead the way in integrating advanced control solutions, automation, and sustainable practices into Saudi Arabia’s construction industry. By leveraging cutting-edge technologies and

a highly skilled workforce, the company ensures that its projects align with the Kingdom’s ambitious Vision 2030 goals. To learn more about BEC Arabia’s expertise and services, visit their website or reach out to their team for further insights.

“Sustainability is at the core of Vision 2030”

FOUNDER AND CEO OF MIA DESIGN STUDIO, MANH NGUYEN, REVEALS HOW MIA BLENDS CULTURAL HERITAGE, SUSTAINABILITY, AND INNOVATION TO SHAPE SAUDI ARABIA'S ARCHITECTURAL FUTURE.

Saudi Projects is excited to feature an exclusive interview with Manh Nguyen, Founder and CEO of MIA Design Studio. Known for its seamless blend of modern architecture and natural harmony, the company has earned global acclaim for its commitment to sustainability and innovative design. As MIA Design Studio prepares to expand into Saudi Arabia, Nguyen shares insights into the company’s journey, philosophy, and vision for contributing to the Kingdom’s ambitious development goals.

 MANH NGUYEN, FOUNDER AND CEO OF MIA DESIGN STUDIO

Designing for the present, inspired by the past, and shaped for the future

Saudi Projects: Can you share the story of how the company was founded and its core mission?

Manh Nguyen: MIA Design Studio was founded with a mission to create timeless architectural value where people can live in harmony with nature. Starting in Ho Chi Minh City, we faced challenges such as high-density, low-rise urban spaces with limited open areas. Our goal has always been to maximize open spaces and design environments that allow humans to connect deeply with nature, even in densely populated cities. We are committed to designing spaces that are not only aesthetically pleasing but also environmentally conscious, contributing to long-term sustainability.

Saudi Projects: Over the years, MIA Design Studio has achieved significant recognition. What would you consider the company’s most notable accomplishments to date?

Manh Nguyen: Our studio has been honored with several prestigious international awards, including the World Architecture Festival Awards, the MasterPrize Award, Architizer A+ Awards and the Green Good Design Award. While these accolades are a testament to our commitment to excellence, our true achievement lies in promoting sustainable development and fostering a deeper connection between people and nature through our work. These principles are at the core of every project we undertake.

Saudi Projects: Your portfolio highlights a unique design philosophy that merges modern architecture with natural harmony. What drives this approach, and why do you believe it resonates so well globally?

Manh Nguyen: Our design philosophy stems from a desire to create living spaces that balance modern technology with the natural environment. Each project reflects high aesthetic value while maintaining harmony with its surroundings. This approach resonates globally because it aligns with the growing demand for sustainable and green living. By addressing both local and global challenges, we ensure our designs are deeply rooted in context while addressing broader environmental concerns.

 WYNDHAM GARDEN PHU QUOC

WYNDHAM GARDEN PHU QUOC

Saudi Projects: Saudi Arabia’s Vision 2030 has created immense opportunities for international firms. Why have you chosen this moment to expand MIA Design Studio’s presence into the Saudi market?

Manh Nguyen: Vision 2030 offers unparalleled opportunities for innovative companies to contribute meaningful architectural solutions to a transformative market. For MIA Design Studio, the timing aligns perfectly. Saudi Arabia’s ambitious goals mirror our strengths in sustainable and culturally relevant design. We see this as a chance to bring our expertise to a market that values progress, sustainability, and architectural excellence.

Saudi Projects: Saudi Arabia is witnessing groundbreaking projects in luxury, hospitality, and sustainability. What unique value or design innovations do you believe MIA Design Studio can bring to this evolving market?

Manh Nguyen: Our designs integrate cultural elements, modern functionality, and groundbreaking creativity. In particular, our luxury and hospitality projects aim to create unforgettable experiences by blending culture and technology seamlessly. We believe this approach will elevate Saudi Arabia’s offerings in these sectors and position us as a valued partner in its development.

Saudi Projects: The Saudi construction industry demands cutting-edge solutions and culturally relevant designs. How does MIA Design Studio plan to balance modern luxury with the Kingdom’s rich heritage and traditions?

Manh Nguyen: At MIA Design Studio, every project begins with respect for the culture, heritage, climate, and natural conditions of the local context. We believe architecture should serve as a bridge between the past and the future, reflecting local identity while being expressed through a contemporary architectural language. This ensures our projects are distinctive yet enduring, resonating with the Kingdom’s rich traditions.

Saudi Projects: Sustainability has become a major focus in global architecture. How does MIA Design Studio integrate sustainability into its projects, and how will this align with Saudi Arabia’s commitment to environmental goals?

Manh Nguyen: Sustainability is at the heart of all our projects. From using eco-friendly materials to optimizing energy efficiency and minimizing environmental impact, we strive to create designs that contribute positively to their surroundings. In Saudi Arabia, our commitment aligns perfectly with the country’s environmental goals, ensuring that our projects not only meet but exceed expectations in sustainability.

Sustainability lies at the heart of all our projects

Saudi Arabia offers unparalleled opportunities for innovative architectural solutions

Saudi Projects: With many prominent international firms entering the Saudi market, what do you see as MIA Design Studio’s competitive edge?

Manh Nguyen: In addition to our creative approach to design, we pride ourselves on having a highly experienced team, a professional working system, and the ability to apply advanced technologies. We are committed to delivering exceptional quality while maintaining cost efficiency. Our competitive design fees and focus on social and economic value ensure that our projects are both beautiful and practical.

Saudi Projects: Looking ahead, are there any specific sectors such as hospitality, commercial, or residential that MIA Design Studio aims to target in Saudi Arabia?

Manh Nguyen: We are focusing on luxury hotel, resort, and commercial projects, as these sectors are experiencing significant growth in Saudi Arabia. However, we are also open to participating in residential and cultural projects, particularly those with long-term value potential. Our goal is to contribute meaningfully across diverse sectors.

Saudi Projects: Finally, journey into Saudi Arabia, Nguyen Manh: I am truly partners in such a dynamic progress and creativity

MIA Design Studio’s expansion at Saudi Projects we will architectural excellence, industry. For more information

Finally, as the Founder and CEO, what excites you the most about MIA Design Studio’s Arabia, and what can clients and partners expect in the near future? truly excited about the opportunity to create iconic work and collaborate with both local and international dynamic market. Clients and partners can expect groundbreaking, innovative designs that reflect the spirit of creativity of our times. We are eager to explore new horizons and contribute to Saudi Arabia’s ambitious vision. expansion into Saudi Arabia marks a bold new chapter in its journey and one that here will follow with interest. With a commitment to sustainability, cultural relevance, and excellence, the firm is poised to make a significant impact on the Kingdom’s thriving construction information or to explore partnership opportunities, visit MIA Design Studio.

BRAVAT REDEFINES LUXURY AND INNOVATION IN SAUDI ARABIA

A FOCUS ON EXCEPTIONAL QUALITY, SUSTAINABILITY, AND DESIGN EXCELLENCE ACROSS THE MENA REGION.

Bravat sets the gold standard in luxury solutions

Bravat, a leading name in the global luxury bathroom and kitchen solutions market, has cemented its reputation as a pioneer in the MENA region, particularly in Saudi Arabia. Known for combining exceptional craftsmanship, cutting-edge technology, and environmentally conscious practices, Bravat has become a preferred partner for developers, architects, and homeowners seeking to elevate their spaces with innovative, high-quality solutions.

A LEGACY OF EXCELLENCE

With its roots in Germany, Bravat is synonymous with precision engineering, timeless design, and sustainability. Over the years, the company has expanded its footprint across the Middle East, bringing a unique blend of European innovation and locally tailored solutions to the region. This strategic expansion demonstrates Bravat’s dedication to meeting the specific needs of the MENA market, which is experiencing a surge in demand for premium products and services.

In Saudi Arabia, where ambitious projects driven by Vision 2030 are reshaping the urban landscape, Bravat’s offerings are perfectly aligned with the Kingdom’s aspirations for luxury, sustainability, and smart living. These projects provide Bravat with a platform to showcase its ability to innovate and deliver exceptional results that meet the highest international standards.

ATRANSFORMING SAUDI SPACES

Saudi Arabia’s real estate and construction boom has created an unparalleled demand for premium bathroom and kitchen solutions. Bravat has risen to the challenge, providing products that not only enhance functionality but also offer unmatched aesthetic appeal.

One standout project is Bravat’s collaboration with prominent developers in the Kingdom to furnish luxury hotels and mixed-use developments. These projects showcase Bravat’s ability to deliver bespoke solutions that reflect the cultural and architectural heritage of Saudi Arabia while embracing modern trends. The company’s attention to detail and dedication to quality have made it a trusted name in the industry.

Hany Basha, Managing Director of Bravat MENA noted, “Our commitment to Saudi Arabia goes beyond delivering world-class products. We aim to contribute to the nation’s transformation by setting new standards in luxury and innovation. Our goal is to create spaces that inspire and elevate the quality of life for residents and visitors alike."

Bravat’s portfolio includes a wide range of products, from faucets and sanitary ware to intelligent kitchen systems and wellnessoriented designs. Key features such as water efficiency, durability, and seamless integration of smart technologies make Bravat products a natural choice for projects that demand both elegance and functionality.

For instance, the company’s intelligent bathroom solutions leverage advanced technology to offer automated controls, energy efficiency, and personalized experiences for users. These innovations are not only environmentally friendly but also align with Saudi Arabia’s goals for sustainability and smart city development. Bravat’s ability to anticipate and adapt to market needs has further solidified its position as a leader in the field.

Bravat also places a strong emphasis on wellness and comfort. Its designs prioritize ergonomic functionality while maintaining a sophisticated aesthetic. From luxurious spa-like bathroom setups to highly efficient kitchen systems, Bravat ensures that every product enhances the user’s lifestyle.

Intelligent designs for the future of

A trusted partner for Vision 2030’s ambitious

projects

SUSTAINABILITY AT THE CORE

As sustainability becomes a critical focus in the construction and design industry, Bravat remains at the forefront of environmentally conscious practices. The company’s manufacturing processes adhere to rigorous global standards, ensuring minimal environmental impact. From using eco-friendly materials to developing watersaving technologies, Bravat is committed to driving sustainable innovation.

“Sustainability is not just a buzzword for us,” said a Hany Basha when questioned in Riyadh. “It is a principle that guides every aspect of our operations, from product design to manufacturing. Our aim is to contribute positively to the environment while delivering exceptional value to our clients.”

This commitment to sustainability has been particularly significant in Saudi Arabia, where environmental concerns are increasingly shaping development priorities. By offering products that are both eco-friendly and cost-effective, Bravat is helping to drive the Kingdom’s transition toward a greener future.

PARTNERING FOR SUCCESS IN SAUDI ARABIA

Bravat’s partnerships with Saudi developers, contractors, and architects have been instrumental in its success. By fostering strong relationships with partners such as ROSH Group, National Housing Company (NHC) and Dar W Emar real Estate, the company has built a reputation for reliability, excellence, and innovation. These partnerships have allowed Bravat to gain a deeper understanding of the unique needs and preferences of the Saudi market.

One of Bravat’s latest collaborations is with a leading luxury hospitality brand in Riyadh, where the company provided customized solutions that seamlessly blend style, comfort, and sustainability. This project highlights Bravat’s ability to exceed client expectations and deliver on its promise of unparalleled quality. The feedback from clients and end-users has been overwhelmingly positive, further reinforcing Bravat’s status as a trusted industry leader.

EXPANDING HORIZONS

As Saudi Arabia continues its journey toward becoming a global hub for innovation and tourism, Bravat is poised to play a vital role in shaping the Kingdom’s built environment. The company’s commitment to excellence, innovation, and sustainability ensures that it will remain a trusted partner for projects that aim to redefine luxury and functionality.

Looking ahead, Bravat plans to expand its presence in other key markets within the MENA region, building on its success in Saudi Arabia. By leveraging its expertise and resources, the company is well-positioned to meet the growing demand for premium bathroom and kitchen solutions across the region.

THE ARCHITECTURAL ENDEAVORS OF PRABHU SUGUMAR.

n the world of architecture, few names resonate as deeply with the ethos of cultural transformation as that of Prabhu Sugumar. With nearly two decades of international practice, spanning continents and cultures, Sugumar has cultivated a reputation for crafting spaces that are not merely physical structures but living, breathing biographies of their contexts. His work is a profound exploration of identity, resilience, and the human condition, where architecture becomes a tool to stitch communities together and articulate their narratives.

As the founder and design director of LAYA Architects, Sugumar’s philosophy intertwines cultural preservation with innovative design, embracing both continuity and change. His projects— an amalgamation of sculptural fluidity, historical dialogue, and social engagement—are testaments to the transformative power of architecture. This article delves into six seminal works that exemplify his ability to enhance communities and redefine cultural landscapes. Under his leadership, LAYA Architects has been actively involved in enhancing community development through projects in India, China, and the USA, while also pursuing conceptual work in Europe.

TURKU MUSEUM OF HISTORY AND FUTURE: A SPACE OF COLLECTIVE MEMORY

As a competition proposal, the Turku Museum of History and Future (Finland) exemplifies Prabhu Sugumar’s profound understanding of place and identity. Envisioned as an abstraction of Turku’s rich history, the museum’s design distills the city’s layered biographies into a sculptural congregation space. The design takes inspiration from the geographical location (archipelago), the city’s cultural heritage as a market place by the ocean historically, transforming them into architectural gestures that reflect the confluence of history and future aspirations.

Sugumar’s approach eschews the traditional museum typology, favoring instead a dynamic civic landmark where community life converges with cultural reflection. The formal gestures of the design celebrate Turku’s heritage while fostering collective engagement, transforming the museum into a spatial embodiment of the city’s resilience and aspirations.

MASJID UL-HAQQ, BALTIMORE: URBAN REGENERATION AND RESILIENT IDENTITY

Masjid Ul-Haqq, established in 1954 and located in Baltimore’s historic Upton neighborhood (USA), stands as the city’s oldest continuously used Islamic place of worship. The mosque has been a cornerstone of the community for nearly 70 years, serving as a spiritual and cultural hub.

In collaboration with mosque leadership and community members, LAYA Architects, under the guidance of Prabhu Sugumar, embarked on the Masjid Ul-Haqq 2030 project—a visionary plan to revitalize and expand the historic structure to meet the needs of its growing congregation.

 BALTIMORE MASJID

 BALTIMORE MASJID

The design introduces a new facade adorned with reflective aluminum panels, chosen for their mirror-like qualities. This choice is deeply symbolic, as the term “mosque” in Arabic signifies a place of prostration and reflection. The mirrored surfaces poetically reflect the surrounding urban landscape, embodying the mosque’s role as both a sanctuary and a mirror to the city’s soul. As the environment changes with time and weather, so too does the mosque’s appearance, fostering a dynamic dialogue between the sacred space and its urban context.

The revitalization plan includes expanding the building to accommodate the fastgrowing congregation, adding more capacity for classrooms, prayer, and community functions, and rectifying the existing 19thcentury building’s structure and mechanical operations. By 2030, the building’s exterior will be completely transformed, and a new prayer hall will be added to the second floor, topped with four minarets. Inside, an archive, cafeteria, and refurbished restrooms will abound. The area outside the mosque will feature a public amphitheater, art walk, farmers

market, heritage exhibit, skate park, paradise garden, and basketball court. There will also be an exhibition area near the main entrance that tells the building’s remarkable history.

This project not only preserves the mosque’s rich history but also revitalizes the surrounding area, infusing it with new energy and purpose. The reflective facade serves as a metaphor for the mosque’s relationship with the city—ever-changing, responsive, and deeply connected to the community it serves.

 BALTIMORE MASJID

ADAPTIVE REUSE IN BEIJING’S HUTONGS: HISTORY REIMAGINED

In the Hutongs southwest of Tiananmen Square, Sugumar transformed a Qing Dynasty factory into a vibrant cultural hub. This adaptive reuse project reinterprets the site’s history while providing a vital space for communal activities. By repurposing original architectural elements, Sugumar retained the spirit of the structure, weaving its narrative into the fabric of the present.

The revitalized space now serves as a gathering place for exhibitions, workshops, and community events, becoming a linchpin for local cultural life. This project reflects Sugumar’s commitment to adaptive reuse as a strategy for cultural sustainability, where architecture becomes a medium for honoring the past while engaging the present.

 HUTONG CONVERSION

 HUTONG CONVERSION

THE DIPLOMATIC CULTURAL HALL IN BEIJING: A SYMBOL OF UNITY AND IDENTITY

The Multipurpose space at the Shanghai Cooperation Organization Secretariat in Beijing stands as a powerful symbol of India’s cultural identity. Sugumar’s design celebrates India’s heritage through intricate detailing, such as its patterned ceiling and elegantly crafted columns, which serve as a metaphorical dialogue between tradition and contemporary language.

Beyond its physical form, the hall functions as a cultural embassy, hosting exhibitions, performances, and diplomatic events that represent the nation’s artistic and architectural legacy. Sugumar’s work here underscores his expertise in translating cultural narratives into iconic spaces that foster international collaboration and understanding.

 DIPLOMATIC HALL BEIJING

COMMUNITY HUBS IN SOUTH INDIA: SPACES FOR CONNECTION AND RESILIENCE

In the heart of South India, Prabhu Sugumar has designed spaces that celebrate community, resilience, and tradition, blending functionality with poetic design. Two remarkable projects— the Ondraha Hub and the Karupanaiyuri Multipurpose Hall—stand as beacons of Sugumar’s architectural philosophy, transforming underutilized spaces into vibrant centers of connection and cultural identity.

The Ondraha Project, originally a chocolate factory and retail space, has been reimagined as a hub for children and families. Addressing the lack of recreational and educational facilities in the area, the design incorporates spaces for play, indoor sports, and learning, fostering a sense of community among local residents. The architecture emphasizes inclusivity, offering bright, open areas for collaboration and joy. Ondraha has become more than just a physical space—it’s a living testament to Sugumar’s belief in architecture as a catalyst for social cohesion. 

Meanwhile, the Karupanaiyuri Multipurpose Hall, located on the outskirts of Madurai, reflects a deeper connection to the region’s natural and cultural heritage. Encircled by serene water, the design draws inspiration from traditional South Indian village life, with shaded, airy spaces that evoke the comforting embrace of a banyan tree. Constructed with Tarakita blocks, the hall integrates local materials to maintain environmental harmony. The design creates a sanctuary for town folk, offering a venue for weddings, debates, performances, and communal gatherings. It mirrors the rhythms of village life, becoming a focal point where tradition meets contemporary.

GUGGENHEIM PROPOSAL, HELSINKI: A BRIDGE ACROSS REALMS

Another distinguished competition proposal, Sugumar’s vision for the Guggenheim Museum in Helsinki explores architecture’s potential to unify disparate elements of the urban fabric. His design elevates a public space into a sculptural platform that serves as both a landmark and a bridge, connecting the park, the city, and the ocean.

The elevated design not only allows for seamless pedestrian movement over the express highway but also creates a fluid interaction between the museum and the surrounding environment. The space fosters community engagement while celebrating the natural and urban context, embodying Sugumar’s mastery of integrating infrastructure and culture into cohesive, transformative designs.

 GUGGENHEIM HELSINKI

 GUGGENHEIM HELSINKI

PUBLIC OUTREACH – COMMUNITY BUILDING

Beyond his architectural practice, Prabhu Sugumar and LAYA Architects actively engage in public activities that reinforce their commitment to community building. Whether through direct participation in community service initiatives, delivering public lectures, exhibiting works in renowned forums, or serving as a jury member for esteemed competitions, Sugumar exemplifies the role of the architect as an educator and collaborator. From mentoring young architects to hosting design discussions and participating in global design weeks, his efforts extend beyond the drawing board, fostering a culture of learning, dialogue, and inspiration within the design community and beyond.

CHINA: +86 131 6423 6659

U.S.: +1 34 6617 8473

INDIA: +91 93 6195 2020

LAYA ARCHITECTS

 GUGGENHEIM HELSINKI

EXPERIENCE ITALIAN ELEGANCE WITH LA DOLCE VITA

A CAPTIVATING BATHROOM COLLECTION INSPIRED BY TIMELESS ITALIAN DESIGN.

Innovative technology for efficient, sustainable water use

SIdeal Standard has introduced its newest design innovation, La Dolce Vita®. Inspired by Italy’s rich design heritage and crafted by renowned Chief Design Officer Roberto Palomba, this collection aims to recreate ‘the sweet life.’ From vanities to shower accessories, La Dolce Vita® brings beauty, functionality, and sustainability into everyday living spaces. It represents Ideal Standard’s commitment to reimagining bathrooms as sanctuaries that inspire tranquility and creativity.

Speaking about the collection, Roberto Palomba remarked, “With this new range, I aimed to reinterpret La Dolce Vita. The phrase conjures a lifestyle where beauty is celebrated in both the ordinary and extraordinary. La Dolce Vita® creates a space where creativity and dreams flourish. It was essential to bring this vision to life in every design detail.”

This vision has been brought to life in a collection that offers complete bathroom solutions. Whether it's vanities, bathtubs,

toilets, or mixers, every item in the range has been designed to seamlessly integrate with Ideal Standard’s Singular™ philosophy. This approach prioritizes compatibility and flexibility, giving homeowners and designers the freedom to personalize bathroom spaces to suit their preferences without compromising on elegance or performance.

A FULLY INTEGRATED BATHROOM SOLUTION

La Dolce Vita® features a full range of bathroom components, ensuring cohesive design and functionality across all elements. Highlights include:

 Vanities and Vessels: Available in multiple sizes, with asymmetrical options for added style and storage functionality.

 Bathtubs: A freestanding design that serves as a centerpiece while echoing understated sophistication.

 Toilets and Bidets: Equipped with cutting-edge technologies like AquaBlade® and RimLS+® for efficient flushing and superior hygiene.

 Mixer Taps and Shower Systems: Featuring EcoFlow regulators to reduce water usage and available in various finishes such as classic chrome, brushed gold, magnetic grey, and silver storm.

Designed with both style and sustainability in mind, each piece in the collection is intended

to inspire relaxation and creativity in a well-organized and serene environment.

INTRODUCING FINESSE: PERFECTLY COMPLEMENTING LA DOLCE VITA®

Launched alongside La Dolce Vita®, the Finesse furniture series enhances the collection’s aesthetic and functionality. Finesse blends seamlessly with other Ideal Standard collections, offering designers and homeowners endless customization options. Its clean, modern design incorporates recessed

handles and a range of sizes and finishes. Customers can choose from four matte colors and two wood finishes, with options for one, two, or four drawers. The series also includes open shelving to accommodate various storage needs.

A key focus during the development of Finesse was sustainability. All materials are sourced from sustainably managed forests and meet strict Chain of Custody certification standards. This ensures that while customers enjoy high-quality craftsmanship, they also contribute to eco-friendly practices that protect the environment.

A BALANCE BETWEEN GEOMETRY AND NATURE

Aesthetic harmony defines the La Dolce Vita® collection. Its designs carefully balance geometric precision with organic forms, drawing inspiration from the natural environment. The result is a collection that captures attention without overpowering the senses.

The vanities and ceramic components, such as toilets and vessel basins, showcase flowing lines and soft curves that evoke a sense of tranquility. The deep, flower-shaped vessel basins are particularly striking, offered in both square and round designs. These vanities are available in six different sizes, including standout asymmetric models that provide both visual interest and practical storage solutions.

The freestanding bathtub is a signature feature of the collection, designed to command attention without sacrificing subtle elegance. It reflects the essence of a relaxed Italian lifestyle, where every detail, no matter how small contributes to a cohesive and calming space.

Balanced design inspired by nature and geometry

INNOVATIVE TECHNOLOGIES

FOR MODERN LIVING

While La Dolce Vita® thrives on style, it is equally impressive in terms of technology and sustainability. Ideal Standard has integrated advanced technologies to improve water efficiency, durability, and hygiene across the collection’s products.

KEY INNOVATIONS INCLUDE:

 AquaBlade® and RimLS+® Technology:

These toilet systems ensure superior flushing performance with reduced water consumption. A full flush uses only 4.5 liters, promoting sustainability without compromising functionality.

 EcoFlow Regulators: Integrated into taps and showers, these regulators optimize water flow, significantly lowering water usage to support

environmentally friendly practices.

 FirmaFlow® Ceramic Cartridges: Designed for durability, these cartridges enhance the longevity of mixer taps and maintain smooth operation over time.

 PVD-Coated Finishes: The collection's sophisticated finishes—available in brushed gold, magnetic grey, and silver storm—are treated with Physical Vapor Deposition (PVD) technology. This ensures the surfaces are scratchresistant, hard-wearing, and capable of maintaining their brilliance over time.

These innovations reflect Ideal Standard’s commitment to delivering long-term value through sustainable technology. Customers can enjoy elegantly designed spaces that meet the demands of modern living while promoting responsible resource use.

A PHILOSOPHY OF SUSTAINABILITY

Sustainability is woven into every aspect of the La Dolce Vita® collection, aligning with Ideal Standard’s broader mission to create environmentally responsible solutions. From sourcing materials to water-saving technologies, every element has been thoughtfully designed to minimize environmental impact.

Sustainably sourced materials for ecofriendly luxury

Versatile product compatibility for personalized designs

THE COMPANY’S ECO-FRIENDLY INITIATIVES INCLUDE:

 Sustainably Sourced Materials: All wood used in the Finesse furniture series is certified by the Chain of Custody, ensuring that it comes from responsibly managed forests.

 Water Conservation: EcoFlow regulators and advanced flushing technologies reduce water consumption across the collection. This supports global efforts to conserve one of our most vital resources.

 Durability and Longevity: The use of highquality materials and advanced coatings extends the lifespan of products, reducing waste from replacements and repairs.

These practices reflect Ideal Standard’s dedication to sustainability without compromising on design or performance.

ELEVATE YOUR BATHROOM WITH LA DOLCE VITA®

The La Dolce Vita® collection invites you to embrace a lifestyle where beauty, creativity, and functionality coexist. From striking vanities to high-performance fittings, every product is designed to inspire and elevate the bathroom experience. Ideal Standard’s commitment to craftsmanship, sustainability, and technological innovation ensures that each space becomes a haven of tranquility and elegance.

Whether you’re redesigning a master bathroom or upgrading a guest space, La Dolce Vita® offers solutions tailored to your needs. The collection’s versatility, combined with Ideal Standard’s Singular™ philosophy, provides limitless possibilities for customization.

DISCOVER THE ESSENCE OF ITALIAN DESIGN

Visit Ideal Standard's website to explore the La Dolce Vita® collection and experience the perfect blend of Italian craftsmanship, innovation, and sustainability. Transform your bathroom into a sanctuary that reflects your unique vision.

Immerse yourself in the elegance of La Dolce Vita®. Visit Ideal Standard today to discover how this collection can transform your space into a haven of beauty and functionality.

IDEAL STANDARD WINS GERMAN DESIGN AWARD FOR ALU+ SHOWER SYSTEM

SUSTAINABLE INNOVATION RECOGNIZED WITH PRESTIGIOUS DESIGN ACCOLADE.

deal Standard has been honored with the German Design Award for its groundbreaking Alu+ thermostatic shower system, securing its place as a leader in sustainable and forward-thinking bathroom design. Recognized in the ‘Excellent Product Design – Bath and Wellness’ category, this award underscores the company’s commitment to combining eco-conscious innovation with cutting-edge aesthetics.

I 84% recycled aluminum – a sustainable alternative to traditional shower systems

The German Design Awards set an international benchmark for excellence, highlighting visionary projects that drive sustainable economic transformation. Each year, design experts from across the globe evaluate projects that demonstrate innovation, resource efficiency, and future potential. With a 2024 focus on circular design, the awards emphasize the importance of long-term durability and responsible material use—both of which are at the heart of Ideal Standard’s Alu+ collection.

ECO-FRIENDLY DESIGN AT ITS CORE

The Alu+ thermostatic shower system is a testament to sustainable engineering and modern elegance. Made from 84% recycled aluminum, the system is entirely chrome-, lead-, and nickel-free, ensuring a safer and more sustainable alternative to traditional shower fittings. Its lightweight construction not only reduces resource consumption and carbon footprint but also makes it easier to install and handle.

WATER-SAVING INNOVATION

Ideal Standard integrates water-saving technology into the Alu+ system, helping to reduce water consumption without compromising performance. The built-in flow limiters restrict usage to 8 liters per minute for the hand shower and 12 liters per minute for the overhead rain shower, significantly reducing water waste and promoting responsible usage.

The German Design Award jury praised the Alu+ system, stating, "The shower system with a shower thermostat impresses with its harmonious blend of sustainable materials and aesthetic design.

Eco-friendly, lead-free, and chrome-free for a healthier bathroom experience

Winner of the German Design Award for excellence in sustainable innovation

Water-saving technology limits usage to just 8 min for hand showers

The use of high-quality, recyclable aluminum, which minimizes resource consumption, is particularly noteworthy. Alu+ sets new standards in combining environmental awareness with bathroom comfort."

EXCEPTIONAL USER EXPERIENCE

Alu+ is more than just an environmentally responsible product—it is designed for ultimate comfort and usability. The shower system features:

 A two-function hand shower and a 260mm overhead rain shower, offering a luxurious and immersive experience.

 SilkRain technology, delivering a gentle, spa-like water flow.

 Intuitive controls, allowing users to switch seamlessly between different spray modes.

 Cool Body Technology, ensuring the shower mixer never overheats—an essential safety feature for families.

The collection is available in three elegant low-sheen finishes—Silk Black, Rosé, and Silver, allowing homeowners and designers to integrate the system seamlessly into modern bathroom aesthetics.

HYGIENE AND EASY MAINTENANCE

The Alu+ range is engineered for easy upkeep and hygiene. Both the hand and overhead showers feature EasyClean nozzles, preventing limescale buildup and ensuring consistent water flow over time. The system’s packaging is also completely recyclable and free from single-use plastics, reinforcing Ideal Standard’s commitment to sustainability beyond just the product itself.

EXPANDING THE ALU+ COLLECTION

The success of the Alu+ shower system marks just the beginning of Ideal Standard’s commitment to sustainable luxury. The collection will soon expand, introducing:

 A new selection of taps, designed with the same sustainability principles.

 An exclusive new color option, set to debut at ISH 2025 in Frankfurt, reinforcing the brand’s dedication to aesthetic excellence.

A VISION FOR THE FUTURE

Renowned architect and designer

Roberto Palomba, the creative force behind Alu+, emphasized the importance of sustainability in modern design:

“Now more than ever, designers must adopt an ethical and responsible approach, placing sustainability at the heart of their vision. Environmental stewardship is not optional, it is essential for a more conscious, harmonious, and respectful future for our planet.”

As part of the Villeroy & Boch Group, Ideal Standard continues to push the boundaries of sustainable product development. The Alu+ thermostatic shower system stands as a prime example of how responsible

design can deliver luxury, efficiency, and innovation in perfect harmony.

EXPERIENCE AWARD-WINNING SUSTAINABLE DESIGN

With the Alu+ shower system, Ideal Standard proves that sustainability and luxury can coexist seamlessly. Recognized by the German Design Awards, this collection sets a new benchmark for the future of bathroom design.

Plural by VitrA, Shared Intimacy

Combining Timeless Elegance with Innovation to Transform Bathrooms into Inviting and Functional Spaces.

The Plural Collection by VitrA, designed by Terri Pecora in collaboration with the VitrA Design Studio, challenges the traditional concept of the bathroom, transforming it into a vibrant, social, and harmonious space. Inspired by the iconic design trends of the mid-20th century, Plural reimagines bathrooms as places of connection, warmth, and shared intimacy.

Plural embraces the idea of the bathroom as more than a functional space, it’s an environment for interaction and creativity. By blending light, airy furniture with refined design elements, the collection evokes the feel of a vintage living room, offering a fresh approach to modern bathroom aesthetics.

Blurring Boundaries with Innovative Design

At the heart of Plural is a groundbreaking philosophy that encourages unconventional layouts. Floating washbasins, one of the collection’s signature features, seem to defy gravity as they hover away from walls and can even be installed in the center of the room. This versatility is achieved through advanced syphon solutions, enabling seamless and clean installations regardless of location.

Another standout feature is the wall-hung vertical mirror, which glides side to side, offering functionality from multiple angles. This clever design enhances the usability of shared spaces and reflects Plural’s vision of a bathroom as a communal hub.

Through its emphasis on innovation and flexibility, Plural enables architects and designers to rethink traditional bathroom layouts and create environments that foster engagement and connection.

Furniture That Defines Elegance and Durability

Plural’s furniture strikes a perfect balance between aesthetic appeal and structural integrity. The collection’s graphic black legs provide a modern edge, while solid wood countertops add warmth and authenticity, making them a striking centerpiece in any bathroom. For those who prefer alternatives, the collection also offers ceramic countertops in a variety of innovative colors.

These pieces cater to diverse design preferences, allowing professionals to customize spaces to meet their unique visions.

To complete the collection’s cohesive look, Plural integrates seamlessly with Origin taps, ensuring that every element complements the next. This attention to detail creates a unified aesthetic that enhances the appeal of residential, hospitality, and commercial spaces alike.

Technology Meets Artistry

Plural isn’t just about aesthetics, it’s also a celebration of technical innovation. The collection introduces three advanced syphon solutions that conceal pipes and enable washbasins to be mounted at unconventional angles. These configurations allow for a freer, more dynamic approach to bathroom layouts, whether the basins are positioned for communal use or mounted in open spaces.

This forward-thinking design approach extends to other elements of the collection. Plural’s WC pans and urinals feature a seamless, compact design that’s equally suited for private residences and commercial spaces. With options for standard and monoblock versions, these fixtures ensure that functionality doesn’t compromise style. By pairing technology with artistry, Plural provides architects, developers, and designers with the tools to create bathrooms that are both practical and inspiring.

A Subtle Palette for Timeless Appeal

Plural’s color palette reflects its ethos of understated elegance. Soft tones and earthy hues break away from the conventional starkness of traditional bathroom design, offering a sense of tranquillity and harmony. These colors are paired with high-quality materials to create a sophisticated yet approachable aesthetic that resonates with modern tastes.

Elevate Your Designs with Plural

Innovative Solutions for Inspired Bathrooms

 MATT TERRA ROSA

 MATT STONE GREY

 MATT STONE GREY

This flexibility in design makes Plural an ideal choice for a variety of projects, from luxurious homes to upscale hotels and contemporary commercial spaces. Whether used as a standalone feature or integrated into larger projects, Plural adapts effortlessly to diverse environments.

Reimagining the Bathroom Ritual

Plural transforms the bathroom from a private, utilitarian space into an open, inviting environment where rituals can be shared. Its innovative features and design philosophy encourage new ways of interacting with the space, making the bathroom an integral part of daily living rather than an afterthought.

Reimagine Bathrooms with Innovative Design

This reimagining of bathroom rituals aligns with Plural’s vision of creating environments that bring people together. By combining functionality with elegance, the collection enables users to experience bathrooms in a completely new way.

Why Plural Elevates any Space

For architects, developers, and designers, the Plural Collection is more than a product line, it’s a paradigm shift in how bathrooms are designed and used. It offers the flexibility to break free from traditional layouts, the elegance to elevate any space, and the innovation to meet the demands of modern living.

Plural stands out as a bold, creative solution for professionals seeking to design spaces that inspire and endure. With its mix of timeless aesthetics, advanced technology, and versatile configurations, the collection empowers industry leaders to set new standards in bathroom design.

Whether you’re envisioning a serene private retreat or a stylish communal space, Plural provides the tools and inspiration to make your vision a reality.

Explore VitrA’s full range of products and services at: www.vitraglobal.com/plural/

VitrA Contributes to the Luxury of VOCO Jeddah Gate

Innovative bathroom solutions elevate guest experience at VOCO Hotel, aligning with Saudi Arabia's Vision 2030.

The VOCO Jeddah Gate project stands as a testament to Saudi Arabia's ambitious Vision 2030 initiative, which seeks to position the Kingdom as a global hub for tourism, trade, and business. As part of this transformative vision, VOCO Jeddah Gate is designed to provide a premium hospitality experience that combines contemporary elegance, functionality, and sustainability. At the heart of this initiative lies a strategic collaboration with VitrA, a global leader in innovative bathroom solutions, to redefine luxury and comfort for discerning travelers.

Innovative Design Meets Functionality

VitrA, renowned for its high-quality bathroom products, has become synonymous with merging functionality and cutting-edge design. This reputation made it the perfect partner for the VOCO Jeddah Gate project, where the goal was to create bathrooms that complement the hotel’s modern aesthetics while ensuring a seamless guest experience. By incorporating VitrA’s solutions, the hotel delivers superior bathroom aesthetics and practicality, reinforcing its commitment to providing top-tier hospitality.

The bathrooms at VOCO Jeddah Gate are not just functional spaces, they are designed to enhance the guest experience. VitrA's offerings include hygienic surfaces, waterefficient faucets, and toilets, alongside a variety of finishes and colors, which allowed the designers to craft spaces that reflect the hotel’s contemporary luxury theme.

A Collaborative Approach for Tailored Solutions

The success of VitrA’s contribution lies in its collaborative approach. From the outset, VitrA worked closely with the project’s stakeholders, including the designer, hotel operator, owner, and contractors. This ensured that the products and technologies aligned perfectly with the design brief and operational goals of the hotel.

By engaging in in-depth discussions with the stakeholders, VitrA gained a comprehensive understanding of their expectations. Central to this understanding was the emphasis on contemporary design, enhanced functionality, and sustainability. VitrA's ability to tailor its solutions to meet these requirements was instrumental in the project’s success.

Sustainability meets

at VOCO

 VOCO JEDDAH GATE

Water-saving technologies contribute to Vision 2030 goals

Sustainability at the Core

In line with Saudi Arabia’s Vision 2030, sustainability was a key focus for the VOCO Jeddah Gate project. VitrA brought its expertise in sustainable technologies to the table, offering smart water-saving systems that help reduce water consumption without compromising performance. These systems include innovative faucets and toilets designed to minimize water usage, making them an environmentally responsible choice for the hotel.

Additionally, VitrA’s high-quality materials ensure durability, which aligns with the long-term sustainability goals of the project. This combination of eco-friendly features and robust designs underscores the VOCO Hotel’s commitment to responsible luxury.

From conceptual design to final delivery, VitrA ensured a seamless and efficient project cycle. The team’s active involvement at every stage of the process helped address challenges promptly and maintained the project’s momentum. This holistic and integrated approach not only ensured timely delivery but also guaranteed that the bathrooms met the high standards expected by the VOCO Hotel brand.

Seamless collaboration ensures project success from start to finish

Setting a New Benchmark in Hospitality

The VOCO Jeddah Gate project exemplifies the potential of partnerships that prioritize innovation, collaboration, and sustainability. By choosing VitrA, the hotel has set a new benchmark in luxury hospitality, where every detail, including the bathroom experience, contributes to an unforgettable stay.

For VitrA, this collaboration highlights its ability to deliver tailored solutions that meet the unique requirements of highprofile projects. The company’s expertise in combining design, functionality, and sustainability ensures that it remains a preferred partner for premium hospitality developments worldwide.

WILD TALENT LAUNCHES REVOLUTIONIZING FEMALE LEADERSHIP RECRUITMENT IN THE MIDDLE EAST

A TRANSFORMATIVE NEW CHAPTER IN FEMALE LEADERSHIP BEGINS WITH THE LAUNCH OF WILD TALENT, A FEMALE-LED BOUTIQUE AGENCY DEDICATED TO ATTRACTING, RETAINING, AND INSPIRING EXCEPTIONAL FEMALE LEADERS ACROSS THE MIDDLE EAST. THIS MILESTONE COINCIDES WITH A COMPLETE REBRAND OF WILD, SHOWCASING A MODERN, FUTURE-FLUID IDENTITY THAT REFLECTS ITS INNOVATIVE APPROACH TO LEADERSHIP AND INCLUSIVITY.

Building on the unparalleled success of WILD (Women in Leadership Deliver), the GCC’s largest female leadership network, WILD Talent is redefining how organizations champion diversity and elevate business performance through inclusive leadership.

“This launch represents the culmination of a project we’ve been quietly developing behind the scenes and further enhances our commitment to creating meaningful opportunities for women to lead with purpose. WILD Talent offers a holistic, all-encompassing approach to leadership, now extending our expertise to include recruitment and executive search. By aligning exceptional female talent with forward-thinking organizations, we’re helping businesses unlock their full potential through diverse and transformative leadership,” said Emma Burdett, Founder of WILD: Women in Leadership Deliver and WILD Talent.

A GAME-CHANGING APPROACH TO TALENT AND ROI

WILD Talent introduces a 360-degree solution that seamlessly integrates recruitment, executive search, leadership development,

and employer branding to deliver measurable ROI. Focused on aligning leadership pipelines with Saudi Vision 2030 and SDG5 goals, WILD Talent equips companies to attract and retain top female talent while ensuring sustainable growth and innovation.

KEY OFFERINGS INCLUDE THE FOLLOWING:

Recruitment and Executive Search: Specialized services to connect organizations with top female talent for leadership, C-suite, and board roles, ensuring the right candidates drive innovation and transformative change.

Employer Branding Events: Position companies as leaders in gender equality while attracting high-caliber talent.

Women in Leadership Programs (WILP): Inspire mid-to-senior-level women to lead with confidence and deliver measurable business impact.

Executive Coaching: Prepare high-potential women for senior leadership and board roles with tailored guidance and mentorship.

“At WILD Talent, we partner with clients to create inclusive, high-performing teams that drive innovation, resilience, and profitability,” Burdett explained.

BUILDING ON A LEGACY OF LEADERSHIP

The launch of WILD Talent represents the next evolution of WILD’s journey, which began in 2018 and made history in 2022 as the first women’s leadership network to establish a presence in Saudi Arabia. Over seven years, WILD has inspired thousands of women and built strong partnerships with organizations dedicated to diversity, equity, and inclusion.

This launch also marks a bold rebranding initiative for WILD, signaling its evolution into a modern and innovative brand that is ready to meet the demands of future-focused organizations.

“WILD Talent reflects our commitment to making diverse leadership a standard practice. With our market presence, footprint across the GCC, and credibility in the market, we are able to deliver outstanding results for our clients,” said Burdett. “Our vision is to connect purpose-driven companies with outstanding female talent, creating workplaces that inspire growth, equity, and innovation.”

DRIVING BUSINESS SUCCESS THROUGH DIVERSE LEADERSHIP

WILD Talent offers organizations a strategic advantage by combining deep market knowledge, innovative technology, and an expansive network of female leaders to deliver transformative results.

KEY BENEFITS OF PARTNERING WITH WILD TALENT:

Attract Exceptional Talent: Bespoke events and tailored strategies to connect with the brightest female leaders.

Retain High Performers: Comprehensive coaching and leadership programs designed to enhance engagement and loyalty.

Achieve Measurable ROI: Diverse leadership teams foster greater innovation, higher profits, and sustainable business growth.

Elevate Your Brand: Amplify your company’s commitment to gender equality through PR exposure and professional branding opportunities.

BE PART OF THE FUTURE OF LEADERSHIP

As the Middle East continues its journey toward a more inclusive workforce, WILD Talent is inspiring businesses to lead the way. By building leadership teams that reflect the power of diversity, WILD Talent is creating a future where women thrive as influential leaders, driving transformation at every level.

IS YOUR ORGANIZATION READY TO REDEFINE LEADERSHIP? DISCOVER HOW WILD TALENT CAN HELP TRANSFORM YOUR LEADERSHIP STRATEGY BY VISITING WWW.WILD-TALENT.COM

EXPERIENCE DESERT ROCK, A HIDDEN JEWEL OF THE RED SEA

A ONE-OF-A-KIND RESORT OFFERING CLIFFSIDE VILLAS, FINE DINING, AND IMMERSIVE WELLNESS IN AN UNTOUCHED DESERT SANCTUARY.

Here at Saudi Projects, It's been incredible to witness the journey of Desert Rock from vision to reality. As longtime followers of their progress, we are thrilled to see these ambitious developments come to life for all to experience and enjoy.

Located in a breathtaking desert landscape where towering mountains meet golden sands, Desert Rock is a sanctuary of luxury that seamlessly blends with nature. This resort is designed to offer guests a oneof-a-kind experience that highlights the raw beauty of the desert while providing world-class hospitality and amenities.

“We are ready to welcome guests to Desert Rock, our third self-operated hotel in the Red Sea Global hospitality portfolio. This is more than just a hotel - it is a unique property, crafted into the rock face, offering a truly immersive experience where luxury and nature come together to create a truly unforgettable escape,” said John Pagano, Group CEO of Red Sea Global.

“Whether you are looking to explore the desert and mountains with our adventure team at Akun, unwind in total privacy, or indulge in world-class dining and wellness, Desert Rock offers something extraordinary for every guest.”

Situated just 20 minutes from Red Sea International Airport, Desert Rock is a gateway to both adventure and relaxation. The resort is carefully designed to harmonize with its rugged surroundings, offering a selection of luxury accommodations, immersive dining experiences, and state-of-the-art wellness facilities.

A groundbreaking resort built seamlessly into the rock face

VILLAS AND SUITES, A RETREAT FOR EVERY TRAVELER

Every villa and suite at Desert Rock is intentionally designed to reflect the natural beauty of its surroundings, creating an oasis of comfort and elegance. Guests can choose from a range of accommodations, including:

 Wadi Villas: Spacious and familyfriendly, these villas feature private pools and large living spaces inspired by the desert landscape.

 Cliff Hanging Villas: Positioned at an elevated vantage point, these villas offer sweeping views of the mountains and dunes, combining tranquility with adventure.

 Mountain Cave Suites: Carved directly into the rock face, these suites provide the utmost privacy, featuring cliffside plunge pools and stunning panoramic views.

 Mountain Crevice Villas: Boldly designed to extend over the cliffside, these villas offer a dramatic perspective of the surrounding desert, complete with private pools.

 Royal Villa: Designed for unparalleled luxury and exclusivity, this threebedroom villa provides exceptional service and space, making it ideal for families and special occasions.

CULINARY EXPERIENCES, A TASTE OF EXCELLENCE

Guests at Desert Rock can indulge in an array of dining experiences, each offering a unique culinary journey:

 Nyra: A centerpiece of the resort’s dining scene, Nyra showcases the art of wood-fire cooking with locally sourced ingredients. Under the leadership of Michelin-starred chef Osman Sezener, Nyra blends tradition with innovation for a truly memorable experience.

 Mica: A sophisticated non-alcoholic bar serving creative mocktails and light bites inspired by the flavors of Nyra, with both indoor and outdoor seating.

 MICA

 CREVICE VILLA

Desert Rock is Red Sea Global’s third self-operated luxury property

 Basalt: Specializing in healthy breakfasts and contemporary Indian cuisine, Basalt pairs exquisite flavors with live entertainment, including music, dance, and fire performances.

 Wadi: A Peruvian-inspired poolside bar and grill, offering laid-back dining with live DJ performances.

 The Observatory: A stylish lounge where guests can unwind with artisanal mocktails and gourmet desserts while stargazing in the heart of the desert.

WELLNESS & SPA, A SANCTUARY FOR REJUVENATION

Beyond its breathtaking scenery and luxurious accommodations, Desert Rock offers an extensive wellness program designed to rejuvenate both body and mind. The resort’s wellness facilities include:

 Five treatment rooms offering bespoke therapies.

 A private hammam for a traditional relaxation experience.

 Hydrotherapy treatments to promote circulation and wellness.

 An outdoor treatment space immersed in nature.

 A dedicated yoga pavilion for sunrise and sunset sessions.

 Aerial yoga experiences designed to elevate both physical and mental well-being.

 ARRIVAL HUB

With its focus on sustainability, wellness, and mindful living, Desert Rock creates an environment where guests can truly disconnect from the outside world and reconnect with themselves.

A COMMITMENT TO SUSTAINABILITY

Desert Rock is not just a resort, it’s a symbol of RSG’s unwavering commitment to sustainability and responsible tourism. Every aspect of the property, from architecture to energy use, is designed to protect and enhance the natural environment. The resort is entirely powered by solar energy, ensuring a zero-carbon footprint, while the construction process prioritizes minimal disruption to the landscape. Additionally, conservation efforts are integrated into the resort’s design to preserve and enhance the local ecosystem.

NOW ACCEPTING RESERVATIONS

Bookings are now open for Desert Rock, and to celebrate its grand opening, the resort is offering an exclusive introductory promotion.

 Stay for three nights, pay for two: Guests who book two consecutive nights will receive a third night free.

 Early booking discount: Guests who book 45 days in advance will receive 20% off their stay.

For inquiries and reservations, visit the Desert Rock website and plan your escape to one of the world’s most stunning luxury resorts. Bookings and enquiries can be made via the resort website.

THUWAL PRIVATE RETREAT, A NEW ERA OF EXCLUSIVE LUXURY

RED SEA GLOBAL UNVEILS A BUY-OUT ONLY ISLAND ESCAPE OFFERING UNMATCHED PRIVACY AND PERSONALIZED EXPERIENCES.

Red Sea Global (RSG) has introduced Thuwal Private Retreat, a one-of-akind, ultra-luxurious private island getaway, is now open to guests. This exclusive, buy-outonly retreat is designed for travelers seeking absolute privacy, bespoke experiences, and seamless luxury in one of the most stunning locations along Saudi Arabia’s Red Sea coast.

Nestled on a 1.7-hectare sandy islet in a breathtaking coral archipelago, Thuwal Private Retreat blends serene natural beauty with elegant, understated architecture, offering guests an unparalleled escape from the world.

A HAVEN OF SECLUSION AND LUXURY

The island retreat features a sprawling threebedroom main villa, complemented by three one-bedroom suites, providing the perfect balance of spacious living and intimate privacy. Guests can indulge in a beach club, a fully equipped gym, and a wellness center, all designed to create a tranquil, rejuvenating experience. From the moment of arrival at the private jetty, guests will be welcomed by a dedicated experience team in an exclusive setting that redefines personal luxury.

"Thuwal Private Retreat has been created to allow guests the chance to disconnect from the stresses of daily life, and instead reconnect with their closest companions. Our belief is that the sublime Red Sea coast combined with tailored luxury experiences will deliver a peerless escape for the most discerning travelers," said John Pagano, Group CEO of Red Sea Global.

A PIONEERING FIRST FOR RED SEA GLOBAL

Thuwal Private Retreat marks a major milestone for RSG’s expanding portfolio, as it stands apart from The Red Sea and AMAALA destinations. For the first time, Red Sea Global will fully own and operate the retreat independently, without any third-party hospitality operators.

"This is a milestone for us personally. It is the latest project we can reveal since we announced our expanded portfolio of projects last year and it is significantly advanced in terms of delivery. It is also the first time we are creating a destination owned and operated end-to-end by the expert team here at Red Sea Global, from development and planning to accommodation and guest services," added Mr. Pagano.

LUXURY WITH A SUSTAINABLE VISION

Staying true to Red Sea Global’s commitment to sustainability, Thuwal Private Retreat seamlessly integrates luxury with ecoconscious practices. The executive chef source fresh ingredients from local suppliers, supporting Saudi producers and bringing authentic flavors to the dining experience. Local artisans and restaurants will also play a key role in delivering unique cultural and culinary moments for guests.

In addition, RSG is actively hiring local talent, creating new opportunities for Saudis eager to establish careers in the luxury hospitality and concierge industry. From butlers and fine dining specialists to high-level technical and service experts, the retreat has built a team of world-class professionals, with ambitious Saudis working alongside international hospitality leaders to become the next generation of industry pioneers.

EXCLUSIVE EXPERIENCES, ELEVATED TO PERFECTION

Thuwal Private Retreat caters to the growing demand for ultra-personalized luxury. According to Black Tomato, a leading luxury travel company, there has been a 61% increase in inquiries for exclusive-use properties, as high-net-worth travelers seek privacy and customization in their experiences.

Buy-out only island resort offers travelers accessible luxury and hyper-personalized private experiences from early 2024

Guests at Thuwal Private Retreat can expect an island sanctuary where every detail is carefully curated to meet their needs before they even arise. Whether it’s exploring the vibrant coral reefs through guided snorkeling experiences, immersing in Saudi culture with a visit to the nearby village of Thuwal, or taking a private excursion to Jeddah, the retreat ensures a seamless, tailored experience for every guest.

EXPANDING SAUDI’S TRAVEL AND AVIATION LANDSCAPE

Beyond Thuwal Private Retreat, Red Sea Global is making significant strides in enhancing Saudi Arabia’s travel infrastructure. In 2023 RSG announced its role in the modernization of Al Wajh Airport (EJH), upgrading its facilities and constructing a new international terminal to improve connectivity and expand job opportunities for local communities.

With these advancements, Red Sea Global is solidifying Saudi Arabia’s position as a world-class luxury travel and hospitality destination while ensuring economic growth and job creation for future generations.

The first property to be fully owned and operated by Red Sea Global

RED SEA GLOBAL

NEOM SECURES $3 BILLION FINANCING DEAL

SACE-BACKED FINANCING ACCELERATES NEOM'S INFRASTRUCTURE PROJECTS, ADVANCING SAUDI ARABIA’S VISION 2030 GOALS.

NEOM, the $500 billion mega-city and centerpiece of Saudi Arabia’s Vision 2030, has secured $3 billion in financing guaranteed by Italy’s SACE (Servizi Assicurativi del Commercio Estero). This milestone agreement demonstrates the global confidence in NEOM’s transformative ambitions and its commitment to building a sustainable, smart, and innovative city of the future.

The funding, led by a consortium of international banks, supports NEOM’s key infrastructure projects and ongoing construction efforts. With this financial backing, NEOM can accelerate the development of its cutting-edge initiatives such as The Line, Oxagon, and Trojena, each designed to showcase technological innovation and environmental sustainability. These projects will redefine urban living and establish NEOM as a global hub for technology, tourism, and trade.

STRENGTHENING GLOBAL PARTNERSHIPS

NEOM’s partnership with SACE is part of a broader strategy to foster strong international collaborations that bolster its large-scale infrastructure programs. The involvement of global lenders highlights

NEOM’s credibility and market appeal. This agreement aligns with the ambitions of Saudi Arabia’s Vision 2030 to attract foreign investment and build long-term economic resilience through diverse partnerships.

TRANSFORMATIONAL IMPACT ON THE REGION

The financing will contribute to a range of groundbreaking projects that aim to position Saudi Arabia as a leader in sustainability and technological innovation. The Line, a 170-kilometer linear urban development, will house millions of residents while maintaining a zero-carbon footprint. Oxagon, NEOM’s floating industrial hub, will revolutionize logistics and smart manufacturing, while Trojena, a futuristic mountain destination, will offer year-round adventure tourism.

In addition to infrastructure, the financing is expected to generate thousands of job opportunities, stimulate local industries, and create a ripple effect that benefits communities across the Kingdom. NEOM’s advancements are set to elevate Saudi Arabia’s standing as a global leader in innovation, sustainability, and economic diversification.

NEOM

ROSHN GROUP NAMED STRATEGIC PARTNER FOR RFF 2025

ROSHN GROUP SUPPORTS RIYADH SEASON’S 2025 REAL ESTATE FUTURE FORUM FOR FOURTH CONSECUTIVE YEAR.

ROSHN Group, Saudi Arabia's leading real estate developer and a key project of the Public Investment Fund (PIF), has been named the Strategic Partner of the 2025 Real Estate Future Forum (RFF). This marks the fourth consecutive year that ROSHN Group has partnered with the forum, reaffirming its commitment to shaping the future of Saudi Arabia’s real estate sector.

The RFF is a crucial platform that brings together experts, policymakers, and stakeholders to discuss emerging trends, challenges, and opportunities within the real estate industry. ROSHN’s strategic involvement emphasizes its leadership role in supporting Saudi Arabia’s Vision 2030 goals, which include transforming the Kingdom’s real estate market and promoting sustainable urban development.

CHAMPIONING URBAN DEVELOPMENT

As a pioneer in large-scale residential and mixed-use developments, ROSHN is

dedicated to building vibrant, inclusive communities across Saudi Arabia. The company’s participation in RFF 2025 will further spotlight its efforts to introduce innovative solutions in real estate, such as smart infrastructure, energy efficiency, and sustainable construction practices.

The forum will also serve as a venue for ROSHN Group to showcase its recent achievements, including the development of integrated neighborhoods that combine modern amenities, green spaces, and community-centric living. These projects aim to enhance the quality of life for residents while supporting Saudi Arabia’s longterm growth and diversification goals.

STRENGTHENING INDUSTRY COLLABORATION

ROSHN's continued partnership with RFF demonstrates its ongoing commitment to collaboration within the real estate sector. By engaging with local and international

experts, ROSHN is helping to drive innovation, foster investment, and promote knowledge exchange to accelerate the transformation of the Kingdom’s real estate landscape.

This year’s RFF is expected to focus heavily on key themes such as sustainable urbanization, smart cities, and regulatory reforms. Through its contributions, ROSHN Group will help shape conversations on the future of urban development, offering insights into best practices and new opportunities for growth in both the public and private sectors.

A VISION FOR THE FUTURE

With a clear mission to redefine how communities are built, ROSHN’s strategic partnership with RFF underscores its leadership and forward-thinking approach to real estate. As Saudi Arabia undergoes rapid economic and social transformation, ROSHN Group remains at the forefront, committed to delivering projects that enhance both the environment and the well-being of its residents.

SAUDIA UNVEILS FIRST EXPERIENCE STORE IN RIYADH

SAUDIA ENHANCES CUSTOMER ENGAGEMENT WITH ITS INNOVATIVE STORE AT ROSHN FRONT, RIYADH.

n a move to transform customer engagement and elevate the travel booking experience, SAUDIA, the national flag carrier of Saudi Arabia, has launched its first-ever experience store. Located in Roshn Group Front, a prime commercial destination in Riyadh, the store offers a unique blend of cutting-edge technology and personalized services to create a seamless journey for customers.

The SAUDIA Experience Store is designed to revolutionize how travelers interact with the airline. By integrating digital innovation with face-to-face service, the store provides a one-stop solution for travel planning. Visitors can explore destinations, book flights, access loyalty programs, and learn about SAUDIA’s extensive offerings in a relaxed, technology-enhanced environment.

Revolutionizing Travel Services

The experience store features several interactive stations where customers can immerse themselves in SAUDIA’s network of routes and services. With access to realtime flight information and digital booking platforms, customers can browse travel packages and finalize their travel plans efficiently. In addition, trained staff are available to provide tailored advice, ensuring that each visitor’s unique travel needs are met.

By combining innovation with human touchpoints, SAUDIA aims to provide an intuitive, hassle-free service experience that caters to the evolving demands of today’s travelers. The store also highlights SAUDIA’s commitment to offering a premium customer journey, in line with its role as a key player in Saudi Arabia’s Vision 2030 initiative.

Enhancing customer experience with innovation and service

STRENGTHENING MARKET PRESENCE

ROSHN Front, a hub for business and lifestyle activities, was selected as the ideal location for SAUDIA’s first experience store. Its strategic position within Riyadh offers high visibility and easy accessibility, ensuring that the store attracts a diverse range of customers, from business travelers to leisure tourists.

The store launch reflects SAUDIA’s ongoing efforts to expand its market presence and enhance its service portfolio. This initiative aligns with the airline’s broader strategy of adopting innovative solutions to strengthen its role as a world-class carrier and a driving force in the Kingdom's aviation sector.

Enhanced Customer Loyalty

As part of the experience store’s offerings,

visitors can access exclusive deals and enroll in SAUDIA’s Alfursan loyalty program. This provides travelers with the opportunity to earn and redeem points while benefiting from special promotions tailored to their travel preferences. By fostering stronger customer relationships, SAUDIA aims to build long-term loyalty and ensure a memorable travel experience.

QIDDIYA SPEED PARK REDEFINES RACING EXPERIENCES

ZERO GRANDSTANDS CONCEPT PROMISES UNPARALLELED FAN IMMERSION AT SAUDI ARABIA'S QIDDIYA SPEED PARK.

Qiddiya Speed Park, part of Saudi Arabia’s Vision 2030 initiative, is set to revolutionize motorsports entertainment with its cutting-edge “zero grandstands” concept. Designed to provide fans with immersive, up-close access to racing events, this innovative approach eliminates traditional seating structures in favor of viewing areas integrated into the heart of the action.

Located within the sprawling Qiddiya entertainment and sports mega-project near Riyadh, the Speed Park is positioning itself as a world-class motorsports destination. With an emphasis on creating unique experiences, the park will cater to both die-hard racing enthusiasts and casual visitors, offering them an unparalleled perspective on high-speed competitions.

INNOVATIVE FAN-CENTRIC DESIGN

Rather than traditional grandstands, Qiddiya Speed Park’s design prioritizes dynamic viewing experiences. Fans can watch races from a variety of strategic locations that offer closer and more diverse perspectives of the action. Viewing areas will feature interactive elements, providing insights into racing tactics, car technologies, and driver performances. This innovative concept is designed to foster greater engagement and excitement for spectators.

A HUB FOR GLOBAL MOTORSPORT EVENTS

The development is a cornerstone of Qiddiya’s strategy to host major international motorsport events, including Formula E, MotoGP, and World Rallycross. By implementing state-ofthe-art infrastructure, the Speed Park aims to attract global racing events and teams, further enhancing Saudi Arabia’s profile as a premier sports and entertainment destination.

Zero grandstands promise closer racing action

This initiative aligns with Saudi Arabia's broader ambitions under Vision 2030 to diversify its economy through investments in tourism, sports, and entertainment. Qiddiya Speed Park is expected to play a crucial role in achieving these goals by drawing millions of local and international visitors each year.

TECHNOLOGY AND SUSTAINABILITY

In addition to enhancing fan experience, the Speed Park will incorporate cuttingedge technology and sustainable design practices. Renewable energy systems, eco-friendly construction materials, and smart crowd management solutions will ensure both operational efficiency and minimal environmental impact. These

features are integral to the project’s longterm vision of delivering sustainable and world-class entertainment experiences.

A FUTURE OF UNMATCHED MOTORSPORTS EXCITEMENT

With the zero grandstands concept at its core, Qiddiya Speed Park is poised to set new benchmarks for motorsport venues worldwide. By breaking away from traditional designs, the park offers a more immersive, interactive, and engaging experience for fans of all ages.

QIDDIYA

DIRIYAH COMPANY AWARDS $202.2 MILLION CONTRACT TO CHINA HARBOUR ENGINEERING COMPANY

DIRIYAH COMPANY AWARDS $202.2 MILLION CONTRACT TO CHINA HARBOUR ENGINEERING COMPANY FOR MAJOR EXCAVATION WORKS ADVANCING DIRIYAH'S DEVELOPMENT.

iriyah Company Awards $202.2

Million Contract to China Harbour Engineering Company for Major Excavation Works Advancing Diriyah’s Development.

Diriyah Company has awarded a SAR 758.5 Million ($202.2 million)

contract to China Harbour Engineering Company to undertake bulk excavation works in Diriyah’s second phase.

The excavation works will cover most of the area of the second phase of the Diriyah project, which spans approximately 6.3 square

kilometers, out of the total 14 square kilometer development area. The excavation works will see more than 600 heavy machines deployed on-site to carry out the work, shaping the site according to design specifications and providing a foundation for the development of planned world-class assets in Diriyah.

 YANG ZHIYUAN, CEO OF CHINA HARBOUR ENGINEERING COMPANY LTD (MIDDLE EAST) AND JERRY INZERILLO, GROUP CEO OF DIRIYAH COMPANY

Theseinclude the Royal Diriyah Opera House and the 20,000 seat Diriyah Arena.

Diriyah Company will embrace circular economy principles, as materials from the excavation site will be crushed and repurposed for uses such as road bases, landscaping, and backfill, according to international sustainability guidelines. By embedding international best practices, innovative technologies, and sustainability certification targets in all our projects, Diriyah Company aims to enhance environmental performance and sustainability credentials at the community and building levels.

Jerry Inzerillo, Group CEO of Diriyah Company, said: “We are excited to begin bulk excavation works in the second phase of the Diriyah project, marking another key milestone in the development of ‘The City of Earth’. Progressing ahead of schedule, this excavation will enable smooth and efficient development of major cultural assets that will attract millions of visitors annually to Diriyah and inspire the world. As we move forward in creating a premier live-work-play destination, we encourage partners to join us on this journey.”

Yang Zhiyuan, CEO of China Harbour Engineering Company Ltd (Middle East),

commented: “We are honored to collaborate with Diriyah Company on the execution of the Bulk Excavation Works project. We are confident in the success of this project, integrating the advantages of global resources, technical strength, equipment resources and an experienced management team. We will focus on environmental protection awareness and sustainabledevelopment concepts during implementation, ensuring the timely delivery of the project, contributing to the preservation of Diriyah’s heritage, cultural exchange and the development goals of Saudi Vision 2030.”

The large-scale contract is the latest awarded this year by Diriyah Company, following a $1.55 billion joint venture for Qurain Cultural District, awarded last month in November; a $2.08 billion contract for the Northern

District, awarded in July; and another contract worth $2.13 billion to build four luxury hotels and Royal Diriyah Equestrian & Polo Club in Wadi Safar, also in July.

This excavation contract marks another key milestone in the realization of the Diriyah masterplan, showcasing the rapid progress of the 14-sq km integrated urban development project. The Diriyah Company is responsible for the Diriyah and the Wadi Safar masterplans, encompassing more than 40hotels, arts districts, museums and worldclass sporting venues within a vibrant new global destination on the outskirts of Riyadh, the capital city of the Kingdom of Saudi Arabia.

ELEVATE EVERY SPACE WITH BRAVAT

Where Luxury Meets Precision

PREMIUM BATHROOM SOLUTIONS DESIGNED FOR ARCHITECTS, DEVELOPERS, AND INDUSTRY LEADERS

Bravat redefines bathroom design with high-end fixtures that blend engineering, technology, and timeless elegance. Trusted globally, our products—sleek mixers, luxurious bathtubs, state-of-the-art showers, and bespoke vanities—deliver unmatched performance and style. From luxury hotels to residential complexes, Bravat transforms visions into reality with innovation, sophistication, and a commitment to excellence.

ROYAL COMMISSION FOR ALULA SEEKS TO PROMOTE REGION’S FOOD CULTURE

THE ROYAL COMMISSION FOR ALULA (RCU) AND ITALY’S GLOBAL SLOW FOOD MOVEMENT HAVE ANNOUNCED A PARTNERSHIP FOCUSED ON THE SUSTAINABLE DEVELOPMENT AND PROMOTION OF ALULA'S AGRICULTURAL AND CULINARY HERITAGE. THIS COLLABORATION AIMS TO EMPHASIZE THE ECONOMIC, SOCIAL, AND HEALTH BENEFITS OF ALULA’S LOCAL PRODUCTS, ENRICH THE REGION’S FOOD CULTURE, ENHANCE AGRICULTURAL SUSTAINABILITY, AND SUPPORT THE PRODUCTION OF ECO-FRIENDLY FOODS.

Building on two years of successful food events in AlUla, which established the region as a vibrant destination for food enthusiasts and tourists, the partnership will connect northwest Arabia with Slow Food’s international network, active in 150 countries. Guided by Slow Food’s principles of agroecology, conservation of natural resources, and biodiversity, this initiative aligns with RCU’s strategy to support local farmers and expand market access for their products.

The

partnership will connect northwest Arabia with Slow Food’s international network

ENGINEERING EXCELLENCE MEETS ISLAMIC HERITAGE

WITH A REPUTATION FOR INNOVATION, SL RASCH GMBH EXCELS IN PROVIDING CREATIVE DESIGN AND ENGINEERING SOLUTIONS, NOTABLY IN THE FIELDS OF LIGHTWEIGHT AND SPECIAL STRUCTURES. THE COMPANY, WHICH WAS FOUNDED BY MAHMOUD BODO RASCH IN 1980, IS RENOWNED FOR ITS FUSION OF INNOVATIVE TECHNOLOGY, PRECISE ENGINEERING, AND ARTISTIC ELEMENTS, OFTEN INSPIRED BY ISLAMIC ARCHITECTURAL TRADITIONS.

The company, which was founded by Mahmoud Bodo Rasch in 1980, is renowned for its fusion of innovative technology, precise engineering, and artistic elements, often inspired by islamic architectural traditions.

“SL Rasch has a strong focus on projects in the Middle East, particularly in Saudi Arabia. Our work frequently integrates elements of Islamic architecture, making it particularly well-suited for projects involving religious or cultural significance,” says Stefan Schöne, Head of Engineering at SL Rasch.

One of SL Rasch’s most notable projects is the design and installation of giant, retractable umbrellas at the Prophet’s Mosque in Medina, Saudi Arabia. The technical brilliance and aesthetic allure of the umbrellas converge harmoniously, providing a peaceful sanctuary from the scorching sun for countless worshippers.

 STEFAN SCHÖNE

MASTERING LIGHTNESS: ARCHITECTURE INSPIRED BY NATURE

In the past, the firm has worked closely with the pioneer of lightweight construction, Frei Otto, who passed away on 9 March 2015, at the age of 89. Otto’s death came just days before he was announced as the laureate of the 2015 Pritzker Architecture Prize, one of the most prestigious awards in architecture. His legacy, though, lives on, with Stefan explaining: “His work, characterized by a harmonious blend of nature´s laws and conditions, paired with engineering excellence, fundamentally reshaped architectural thinking in the 20th century. He always looked for the most obvious, practical and long-lasting solutions, without approaching projects primarily from a design perspective. His designs, which were often inspired by natural shapes like soap skins or suspended structures, showed that lightweight construction was aesthetically

In the past, the firm has worked closely with the pioneer of lightweight construction, Frei Otto

Our close partnerships with institutions, laboratories and materials scientists enable us to push the boundaries of lightweight convertible or mobile architecture

pleasing and highly efficient at the same time. By focusing on efficiency, minimal materials, and the emulation of natural shapes, Otto revolutionized modern architecture and created some of the most iconic and groundbreaking structures. His work continues to be highly relevant and influential.”

Otto created minimum surface shapes that resulted in the least amount of material being used to achieve maximum structural efficiency. This method was not only concerned with resource conservation but also with crafting structures that were sleek, transparent, and lightweight. He employed advanced structural analysis and experimentation, often using models to test the limits of materials under tension. This allowed him to develop structures that were incredibly light yet strong.

Perhaps his most famous project was the Munich Olympic Stadium (1972). With its striking tensile roofs composed of acrylic glass and cables, this undertaking showcases Otto’s signature form-finding technique and economical use of materials.

“This is a philosophy that SL Rasch continues to promote today,” says Stefan. “with our work often involving the use of advanced materials and technologies, such as lightweight composites, high-strength fabrics, and complex structural analysis techniques. Furthermore, our close partnerships with institutions, laboratories and materials scientists enable us to push the boundaries of lightweight convertible or mobile architecture, allowing us to consistently deliver projects that defy expectations.”

“SL Rasch has designed several retractable roof systems for mosques and other environments”

CREATING ICONIC SPACES WITH PRECISION AND PURPOSE

The company's architectural designs prioritize customer and user needs as well as integration into the existing environment with the utmost respect. With the Sliding Domes, for example, SL Rasch has designed movable high-tech domes with a traditional appearance, located also in the Prophet's Mosque in Medina. During the day, they shade the 27 square inner courtyards and protect pilgrims from direct sunlight; at night, the domes are opened and cold air can flow in to cool down the building. An innovative mechanism for the domes, which move on guide rails, allows them to be opened or closed within a minute. This project is a perfect example of SL Rasch's dedication to integrating cultural and religious symbolisms into their innovative designs.

“SL Rasch has designed several retractable roof systems for mosques and other environments, allowing spaces to be used comfortably in

varying weather conditions. Thanks to the adaptability of the structures, an optimal climate can be created with minimum energy input, even under extreme external conditions,” says Stefan. “Saudi Arabia is an increasingly important market for SL Rasch because of the country’s ambitious development projects, its focus on expanding religious and cultural infrastructure, and the demand for innovative architectural solutions that align with the region’s climatic and cultural needs.

“We have specialized expertise in designing structures that enhance the functionality and comfort of these sacred spaces, such as the giant retractable umbrellas at the Prophet’s Mosque in Medina or the tent city in Mina for the temporary accommodation of more than 2 million pilgrims during Hajj, offering safety, comfort and hygiene. This unique capability aligns perfectly with Saudi Arabia’s goals of improving the pilgrimage experience.”

SL Rasch has become the preferred partner for highprofile ventures in Saudi Arabia

DESIGNING THE FUTURE OF LIGHTWEIGHT ARCHITECTURE

By seamlessly blending modern engineering and Islamic architectural elements, SL Rasch’s designs not only serve a functional purpose but also deeply resonate with Saudi Arabia’s commitment to preserving Islamic heritage while embracing progress.

Thanks to its track record of success and expertise in delivering pioneering projects, SL

Rasch has become the preferred partner for high-profile ventures in Saudi Arabia, earning the trust and support of local stakeholders.

“Our expertise in engineering custom lightweight structures tailored to specific needs sets us apart, providing Saudi projects with unique, technologically advanced solutions that are not easily replicated by other firms,” Stefan says.

SL Rasch’s ability to engineer custom lightweight structures is based on detailed planning, a scientific design approach and careful material selection, which positions it as an essential partner for Saudi Arabia’s future projects, in line with the nation’s sustainability objectives. The firm’s emphasis on designing long-lasting functional and visually appealing structures, following nature´s rules combined with innovative technology and a timeless design approach, pay homage to Frei Otto’s

legacy of efficiency, minimal material usage, and the integration of organic shapes in his revolutionary architectural designs. Following Otto´s approach, SL Rasch explores radically new approaches to reach true innovation instead of optimizing existing solutions.

HKA EXPANDS IN SAUDI ARABIA WITH NEW

RIYADH OFFICE

A STRATEGIC MOVE TO STRENGTHEN GROWTH AND TALENT DEVELOPMENT IN THE REGION.

H

KA has reaffirmed its commitment to Saudi Arabia and the Middle East by opening a prestigious new office in Riyadh’s iconic Kingdom Centre. This expansion marks a significant milestone in HKA’s two-decade presence in the Kingdom and sets the stage for continued growth and regional collaboration.

A HUB FOR TALENT AND INNOVATION

Located on the 16th floor of the 99-story Kingdom Centre tower, the new office is positioned as a hub for industry-leading expertise, fostering a collaborative and diverse work environment. The move aligns with HKA’s long-term strategy of attracting and developing both local and international talent.

“As well as attracting global experts to the region, we have a strong focus on finding homegrown talent to nurture future leaders of HKA and the construction sector,” said Jad Chouman, HKA’s Partner and Head of Middle East.

The firm has made diversity and inclusion a priority, steadily increasing the number of women and Arabic speakers within its workforce, while also continuing to recruit top-tier professionals to support its work on Saudi Arabia’s groundbreaking Giga projects.

A NEW REGIONAL HEADQUARTERS IN RIYADH

With a permanent and expanding team in Saudi Arabia, HKA’s new Riyadh office serves as the base for its Regional Headquarters (RHQ).

“With our growing team permanently stationed in Saudi Arabia and numerous colleagues frequently traveling from the region and our global network of offices, we are delighted to have established the base of our RHQ in the prestigious Kingdom Centre in Riyadh. The entire team is enthusiastic about this strategic move.” – Jad Chouman

HKA strengthens its presence in Saudi Arabia with a new Riyadh headquarters in the Kingdom Centre.

This expansion follows HKA’s RHQ status recognition in 2024, granting the firm a license under Saudi Arabia’s RHQ program. This allows HKA to engage in large-scale public projects, further strengthening its role in Saudi Arabia’s ambitious Vision 2030 transformation.

GROWTH AND EXPANSION IN CORE SERVICE AREAS

The Kingdom Centre move is a pivotal step in HKA’s broader regional growth strategy, reinforcing its four main service areas:

 Construction Claims & Expert Services

 Forensic Accounting and Commercial Damages

 Forensic Technical Services

 Advisory Services

Husam Gawish, Partner and Head of Saudi Arabia Operations, emphasized the importance of this expansion, stating:

“The Kingdom Centre is a fitting new home for us. It goes hand in hand with our growth plans in the country and further afield. This is another high point of our presence in Saudi Arabia that began in 2007.”

With a growing client base spanning contractors, employers, and both private and public sector entities across the Middle East, HKA continues to build on its legacy of excellence in the region.

COMMITMENT TO SAUDI ARABIA’S VISION 2030

HKA’s commitment to Saudi Arabia extends beyond business—it is about actively supporting the country’s economic and infrastructure transformation.

Amanda Clack, Partner and Regional CEO, highlighted the importance of the new office:

“HKA is proud of our heritage and length of supporting the vision for Saudi Arabia. We are delighted our new office in the Kingdom Tower is not only a great place to work for our colleagues but puts us at the heart of Riyadh to provide a hub close to, and for our clients. We look forward to welcoming you.”

With additional offices in Jeddah, Abu Dhabi, Dubai, and Doha, HKA has been a trusted presence in the Middle East for over 40 years.

As part of the official Kingdom Centre office launch, clients will be invited to an exclusive event later this year to celebrate this new chapter in HKA’s Saudi Arabia journey.

HKA continues to lead in risk mitigation, dispute resolution, and expert consultancy services across the Middle East. Discover how their expertise can support your projects.

The firm secures RHQ status, unlocking opportunities for largescale public projects under Saudi Arabia’s Vision 2030.