Saudi Projects Issue 60

ISSUE 44

JUNE 2025 / ISSUE 60

INSIDE BUNA HOLDING'S POWERHOUSE PORTFOLIO

AAID DESIGNING WITH PURPOSE DELIVERING WITH INTEGRITY

SMART CITIES TRANSFORMING URBAN DEVELOPMENT

GBB VENTURE REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA: EUROPE EDITION

Editors Foreword

EXPLORING THE FUTURE OF SAUDI CONSTRUCTION INSIGHTS, PROJECTS, AND VISIONARIES SHAPING THE EVOLVING LANDSCAPE OF SAUDI ARABIA’S BUILT ENVIRONMENT. As the dynamic landscape of Saudi Arabia’s construction and real estate sector evolves, this issue of Saudi Projects brings together thought leaders, groundbreaking projects, and transformative ideas that are shaping the Kingdom’s future.

Our cover story spotlights the powerhouse leadership driving BUNA Holding and its subsidiaries, BUNA Al Khaleej, EMCOTech, and DAC Group. Through in-depth interviews, we explore their commitment to excellence and sustainable, innovative development across the region.

In the world of interior design, AAID (Allen Architecture Interiors Design) stands out for its

WANT YOUR COMPANY TO APPEAR IN THE KINGDOM'S LEADING TRADE PUBLICATION? EMAIL NOW

philosophy of designing with purpose. Grounded in integrity and respect for culture and environment, their approach offers a fresh perspective on creating spaces that resonate.

Events remain at the forefront of our industry, and this issue covers the 17th Real Estate Development Summit, where Saudi Arabia’s real estate pioneers share insights, spark collaboration, and push boundaries.

Smart cities remain key to Vision 2030, and we explore how technology is transforming urban development. From sustainability to digital connectivity, these initiatives are laying the groundwork for a future-ready Kingdom.

Our feature on Red Sea Global includes an exclusive interview with Rita Zeineddine, who shares her vision for designing the future at this prestigious giga project. We also bring you

TEAM AHMED BENNANI ANDREW HIRST BELINDA BREEZE DANIEL MURAD EDDIE RAYNER LOUIS RAYNER MARIA ARNOLD MUHAMMAD AHMED ROD MILLINGTON SAFFRON FOLEY

updates on LAHEQ and the luxurious NAMMOS Resort, underscoring the Red Sea’s role as a beacon of innovation and sustainable luxury.

Meanwhile, ROSHN Group’s recent milestone, surpassing one billion dollars in brand value and becoming Saudi Arabia’s most valuable real estate brand, speaks volumes about the sector’s strength. We also examine RESA Gulf RGS’s innovative B4B and P4P models that are redefining value creation.

This issue is a testament to the Kingdom’s unwavering ambition and the people and projects making it happen. I invite you to explore these stories and be inspired by the visionaries shaping the future of Saudi Arabia.

Rod Millington EDITOR

CONTACT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA

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Contents

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INFRASTRUCTURE RENAISSANCE

STRATEGIC INVESTMENTS IN INFRASTRUCTURE FEATURES

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84

BUNA HOLDING - RAHIF AL JARKAS

BUNA AL KHALEEJ - ANTHONY CASH

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80

EMCOTECH - MOSTAFA YOUNIS

DAC GROUP - SAEED HIJJAWI

Contents

124 IDEAL STANDARD ELEVATING BATHROOMS WITH INNOVATION AND DESIGN ALSO IN THIS ISSUE

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58

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

AAID - STUART ALLEN

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108

RED SEA GLOBA - RITA ZEINEDDINE

GBB VENTURE - CONNECTING BEYOND BOUNDARIES

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BUILDING TOMORROW’S SAUDI ARABIA, TODAY Delivering visionary construction and management solutions aligned with Vision 2030.

Our commitment to excellence is evident in every project we undertake, from high-rise buildings to mixed-use developments.

With a team of highly qualified professionals and a portfolio that includes subsidiaries like ALIGN Consultancy, BUNA, TAAM, and DAC Group, BUNA offers comprehensive services that encompass every facet of construction and project management.

Our recent collaboration with SCG International to introduce green construction technologies, such as Ultra High-Performance Concrete (UHPC) and 3D printing, underscores our dedication to innovation and sustainability, key pillars of Saudi Arabia’s Vision 2030.

Partner with BUNA Holdings and be part of building a sustainable and innovative future for Saudi Arabia.

To explore our capabilities or connect with our team visit. https://buna.sa info@bunaholding.com +966 12 658 6686

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Appointments

Maram Al Johani

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Maram Al Johani serves as the Acting Chief of

analysis, and advisory services. Since 2021,

Staff and Secretary General to the PIF Board

she has headed PIF’s Data and Committees

of Directors, playing a key role in driving

Governance and Advisory Department,

the Public Investment Fund’s ambitious

developing best practices and fostering

agenda. She leads strategic planning, data

collaboration across the organization. Her deep

and committee governance, and the Project

understanding of governance and strategic

Management Office, ensuring effective

planning underpins PIF’s global leadership

oversight and alignment with PIF’s long-term

and strengthens its mission to transform

goals. Al Johani joined PIF in 2017 after a

Saudi Arabia’s economy and support its

tenure at PricewaterhouseCoopers, bringing

portfolio companies’ growth and innovation.

a wealth of experience in governance, data

Saad Alkroud

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Saad Alkroud is the newly appointed

relations, and relationships with Saudi entities

Head of the Local Real Estate Investment

to deliver strategic initiatives and objectives.

Division at the Public Investment Fund,

His experience includes supervising corporate

where he will oversee the development and

strategy, managing the PIF Project Management

management of PIF’s domestic real estate

Office, and supporting the establishment of

and infrastructure investment portfolio.

new companies. As Head of the Local Real

With a career at PIF dating back to 2016,

Estate Investment Division, Alkroud will drive

Alkroud has served in key roles including

sustainable growth and play a pivotal role in

Head of Stakeholder Management and Chief

shaping landmark developments that support

of Staff. In these positions, he managed PIF

Saudi Arabia’s economic diversification.

Board and Committee affairs, international

Basel Tachwali

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Accuracy has announced the appointment

Previously, Basel served as the Continuous

of Basel Tachwali, a seasoned architect

Improvement Manager at DuPod, where

and construction technology specialist,

he led advancements in hybrid modular

to its senior team. With over a decade

manufacturing. He also held an advisory

of experience in modular construction,

role at Dubai Municipality, focusing on

digital integration, and sustainability,

regulating construction innovations.

Basel brings a wealth of expertise to

Recognized as Young Talent of the Year by

the firm. His notable projects include

Design Middle East in 2021 and featured in

The Coastal Village Residence by The

the Middle East’s Most Influential Architects

Red Sea Global, which earned accolades

Powerlist in 2022, Basel's appointment

for sustainability and innovation.

underscores Accuracy's commitment to driving innovation in the construction sector.

Appointments

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Benjamin Kreuz Six Senses Hotels Resorts Spas has appointed

and resorts. His appointment comes as Six

Benjamin Kreuz as the General Manager

Senses Southern Dunes continues to establish

of Six Senses Southern Dunes, The Red

itself as a leader in sustainable luxury. Kreuz's

Sea, the first resort to open within the

focus will be to elevate the guest experience

Red Sea Global’s luxury development in

while upholding Six Senses' commitment

Saudi Arabia. Kreuz brings over 20 years of

to sustainability and cultural preservation.

experience in luxury hospitality, having held

His leadership is set to reinforce the resort’s

leadership positions at international hotels

position as a premier destination in the region.

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Briana Swift

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Hyatt has appointed Briana Swift as Regional

projects like Hyatt Place AlUla, Grand Hyatt

Vice President of Development for Saudi

The Red Sea, and Miraval The Red Sea. Swift

Arabia, marking a strategic move to bolster

joined Hyatt in 2017 and has a decade of

its presence in the Kingdom. Previously

experience in hospitality development. She

overseeing Northern Europe, Briana was

holds a Master’s in International Hospitality

instrumental in Hyatt’s expansion, including

Management from the University of Surrey and

brand entries into Scandinavia, Malta, and the

dual Bachelor’s degrees from Boston University.

Greek Isles. In her new role, based in Riyadh,

Recognized for her leadership, she received

she will lead development efforts aligned

the 2024 ISHC Young Leader Award at IHIF.

with Saudi Arabia’s Vision 2030, focusing on

We would love to hear about your new appointees, please share these with us and we will include them here and on our website.

Email us at saudiprojects@tpg.media

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News

ALULA’S FIRST RESELLER PARTNERSHIP AlUla and Almosafer joined forces to expand experience bookings across Saudi Arabia.

In a major step toward boosting visitor access and global reach, AlUla, the iconic heritage and luxury destination in northwestern Saudi Arabia, entered a groundbreaking partnership with Almosafer Activities—the Kingdom’s first dedicated tours and activities platform.

This marked AlUla’s first-ever distribution partnership, where curated experiences from the Royal Commission for AlUla (RCU) were made bookable through Almosafer Activities’ advanced platform. The collaboration, part of a joint venture between Almosafer (a Seera Group company) and Asia’s leading experiences platform Klook, enabled both companies to promote and sell AlUla’s offerings to domestic and international travelers alike.

READ FULL ARTICLE HERE

ALMOSAFER PARTNERS WITH ADEERA Pioneering partnership to showcase Saudi Arabia’s authentic hospitality globally.

Almosafer, Saudi Arabia’s leading travel company and part of Seera Group, has partnered with the Hotel Management Company “Adeera,” a Public Investment Fund (PIF) company. This strategic agreement is designed to highlight and promote authentic Saudi Arabian hospitality to domestic and international travelers, supporting the Kingdom’s Vision 2030 goals.

As part of the newly signed MoU, Almosafer becomes Adeera’s first global travel agency partner.

READ FULL ARTICLE HERE

News

NESMAKENT PARTNERS WITH ARAMCO FOR PROGRESS Landmark contract boosts Saudi energy infrastructure and sustainability initiatives.

NesmaKent Energy Company (NKJV), a joint venture between Nesma & Partners (N&P) and Kent, has signed a landmark contract with Aramco to kickstart phase one of the National EPC Champion Initiative. This milestone marks the first Project Management Consultancy (PMC) contract under the program, underscoring NesmaKent’s pivotal role in advancing Saudi Arabia’s energy infrastructure.

READ FULL ARTICLE HERE

ROSHN GROUP LAUNCHES ROSHNEXT INITIATIVE Driving innovation, growth, and collaboration in Saudi Arabia’s real estate sector.

ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, has launched ROSHNEXT, its dedicated innovation arm. This dynamic program is designed to create human-centric experiences that drive growth, boost collaboration, and set new benchmarks in the real estate sector.

ROSHNEXT aims to accelerate innovation by fostering strategic partnerships, adopting advanced technologies, and rapidly turning new ideas into real-world solutions. Through this initiative, ROSHN Group is reinforcing its vision to lead meaningful innovation and transformation across the real estate industry.

READ FULL ARTICLE HERE

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PIF News

PIF DIRECTORS’ GATHERING – STEERING THE FUTURE Saudi and global leaders convene to boost governance and collaboration.

PIF brings together more than 1,000 board members and executives from its portfolio companies around the world for the second edition of the PIF Directors’ Gathering.

The event brought together directors and executives from Saudi Arabia and beyond to align on priorities between PIF and its portfolio companies and exchange insights to enrich the PIF ecosystem.

The Directors’ Gathering focused on optimizing board performance and fostering collaboration among PIF’s portfolio companies and their stakeholders.

READ FULL ARTICLE HERE

RIYADH AIR UNVEILS LUXURIOUS CABINS Setting a new standard for aviation comfort and luxury in Saudi Arabia.

PIF-owned Riyadh Air, Saudi Arabia’s new national airline set to take flight later this year, is revolutionizing aviation travel with the launch of its exceptional cabin interiors.

The airline’s Boeing 787 fleet will feature a four-class configuration: Business Elite, Business, Premium Economy, and Economy— redefining luxury and comfort in the skies.

As a fresh airline with no legacy to inherit, Riyadh Air’s innovative cabin designs blend luxury, comfort, and cutting-edge technology to create a new standard for passengers.

READ FULL ARTICLE HERE

PIF News

PIF OPENS OFFICE IN PARIS Strengthening partnerships with

Between 2017 and 2024, PIF invested $84.7 billion

Europe and global investors.

across Europe, contributing $52 billion to Europe’s

PIF has announced the opening of a new subsidiary

GDP and creating more than 254,000 direct and

company office in Paris, further expanding its global

indirect jobs. This includes $8.6 billion invested

presence and strengthening ties in France, a key

in France alone, adding $4.8 billion to France’s

international market. This new office highlights PIF’s

GDP and generating 29,000 jobs in the country.

commitment to working closely with local partners,

The opening of the Paris office aligns with PIF’s

leading businesses, and institutional investors.

strategy to drive global economies and lead Saudi

French President Emmanuel Macron, PIF

Arabia’s economic transformation. As one of the

Governor H.E. Yasir Al-Rumayyan, and other

world’s most impactful investors, PIF has created

senior officials and business figures will attend

over 1.1 million direct and indirect jobs both in Saudi

the opening ceremony, which coincides with

Arabia and globally. PIF is committed to building new

the annual “Choose France” event in Paris.

partnerships with leading international institutions.

PIF is a long-term investor in some of the world’s most

Previously, PIF has established subsidiary

innovative and transformational industries, businesses,

company offices in New York, London, Hong

and markets. The new Paris office will support PIF in

Kong, and Beijing. Today, it has approximately

building and deepening partnerships across the region.

220 portfolio companies worldwide.

READ FULL ARTICLE HERE

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INDUSTRY SECTOR - LOCAL TALENT IN AVIATION

PEOPLE POWERING SAUDI AVIATION DEVELOPING LOCAL TALENT IS KEY TO ACHIEVING THE KINGDOM’S AVIATION TRANSFORMATION GOALS.

INDUSTRY SECTOR - LOCAL TALENT IN AVIATION

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INDUSTRY SECTOR - LOCAL TALENT IN AVIATION

W

hy People, Not Planes, Are Driving Saudi Arabia’s Aviation Future

By Samantha Rowles, Managing Director of Mobility & Emergency Services, Serco Middle East While the headlines spotlight mega-terminals, multibillion-dollar projects, and recordbreaking passenger forecasts, the real story of Saudi Arabia’s aviation transformation is unfolding behind the scenes.

This isn’t just a physical overhaul, it’s a mindset shift. The Kingdom is investing not only in new airports but in building national capabilities. Ultimately, the future of Saudi aviation won’t be defined by steel and concrete, but by the people who make it work.

And the public sector is playing a critical, though often unsung, role in this evolution.

FROM VISION TO EXECUTION Saudi Arabia’s Vision 2030 sets ambitious goals: to become a global logistics and tourism hub, connecting 250+ destinations and welcoming 330 million travelers annually.

The Kingdom is making significant strides toward this vision, with landmark projects like King Salman International Airport in Riyadh and expansions in Abha, Jeddah, and Taif.

But scale alone won’t guarantee success. Longterm impact depends on sustainability, service quality, and local capability and this is where knowledge transfer becomes indispensable.

PEOPLE ARE THE REAL ENGINE One of the most transformative developments is the focused upskilling of Saudi nationals across all aviation sectors. From air traffic controllers and terminal managers to digital engineers and safety officers, the Kingdom is building a workforce to lead from the front.

This is where the public sector’s role becomes vital. Organizations like Serco, with deep regional experience, are enabling this transformation by embedding international best practices into local operations. The model is simple yet powerful:

INDUSTRY SECTOR - LOCAL TALENT IN AVIATION

Digital innovation meets human capability

enhance, and lead in this tech-driven

Today, the public sector is no longer

space. The digital transformation isn’t

just a service provider. It’s a strategic

just happening, it’s being localized.

enabler, creating the partnerships,

Train, Transform, Transfer. This ensures

MAKING SUSTAINABILITY STANDARD

private sector while ensuring that local

that knowledge is passed on effectively,

Saudi Arabia’s net-zero goal by 2060 places

systems and people grow stronger.

operations evolve with innovation, and Saudi

a clear expectation on aviation to act

nationals take the reins with confidence.

responsibly. Sustainability isn’t being treated

Travelers may never notice the hours of

policies, and programs that empower the

as an add-on, it’s being built in. Take King

training, global expertise, or digitized

Local teams are learning directly from

Salman International Airport, aiming for LEED

systems that ensure smooth journeys,

global experts through tailored training

Platinum status, powered by renewables,

but that’s the goal. The most profound

that emphasizes not only technical skills

and designed with low-carbon materials.

transformations are often invisible.

But sustainability requires more than design,

Saudi Arabia’s airports of the future

but also leadership, safety culture, and long-term operational excellence.

it demands operational change. That means

are rising today, built not just in steel

THE DIGITAL SHIFT

training teams to manage green energy

and glass, but in skilled people, smart

Saudi airports are embracing a quiet

systems, minimize waste, and oversee eco-

digital revolution. From AI-powered

friendly ground handling. Again, the public

predictive maintenance and biometric

sector is at the heart of this transformation.

check-ins to advanced analytics for flight scheduling and baggage handling,

THE POWER BEHIND THE PROGRESS

technology is becoming integral.

For seasoned professionals in the region, the speed of change in Saudi Arabia is

Yet behind every smart system is a smarter

impressive. But more remarkable is the

team. Public sector partnerships with

intent, building fast, yes, but building wisely.

universities, training centers, and global

Growth is being engineered to be inclusive,

experts ensure Saudi talent can manage,

resilient, and led by Saudi nationals.

Building sustainability from the ground up systems, and a clear purpose.

SERCO VISIT WEBSITE

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INDUSTRY SECTOR - INFRASTRUCTURE

SAUDI ARABIA'S INFRASTRUCTURE RENAISSANCE Strategic Investments in Ports, Power, and Transportation are Propelling The Kingdom Toward Vision 2030.

INDUSTRY SECTOR - INFRASTRUCTURE

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INDUSTRY SECTOR - INFRASTRUCTURE

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s Saudi Arabia accelerates its journey toward Vision 2030,

infrastructure development stands as the Kingdom’s cornerstone for economic transformation and global integration.

From aviation and logistics to renewable energy and smart mobility, Saudi Arabia is reshaping its physical and digital landscape to support a thriving, sustainable future.

TRANSPORTATION IS UNITING REGIONS, DRIVING GROWTH Transportation infrastructure is a key pillar in Saudi Arabia’s Vision 2030 goals, with billions invested in improving mobility and logistics.  Air Travel: In 2024, Saudi airports handled 128 million passengers, a 45.8% increase since 2016. Expansion projects at King Khalid International Airport in Riyadh and King Abdulaziz International Airport in Jeddah are scaling up capacity to meet surging demand.  Rail & Metro: The Riyadh Metro, scheduled for completion in 2025 at a cost of $22.5 billion, will revolutionize urban travel.

The Haramain High-Speed Railway is already enhancing intercity connections, reducing congestion and emissions.  Road Networks: Massive upgrades in road infrastructure are streamlining trade routes and enabling smoother transport of

128 million passengers utilized Saudi airports in 2024—up 45.8% since 2016

goods across the Kingdom and beyond.

“These infrastructure projects are not

 A national goal to exceed 40 million

just constructions; they are the pillars of

container capacity annually.

our nation’s future,” said a senior official from the Ministry of Transport.

These projects aim to streamline international shipping routes and integrate port infrastructure

MARITIME INFRASTRUCTURE

with 20 new logistics hubs across the country.

ANCHORING GLOBAL TRADE Strategically positioned between three

“Saudi ports are becoming central nodes

continents, Saudi Arabia is strengthening

in the global supply chain,” commented a

its global shipping profile.

Mawani spokesperson. “Efficiency, scale, and connectivity are our guiding principles.”

Port Expansion: The Saudi Ports Authority (Mawani) reported that ports handled 320.78

ENERGY & UTILITIES ARE POWERING

million tonnes of cargo in 2024—a 14.45% year-

A GREENER TOMORROW

on-year increase. Key developments include:

As the Kingdom shifts toward renewable

 A $79 million logistics zone at Dammam Port.

energy, key infrastructure players are

 Ongoing enhancements to King Abdullah

working to meet rising demand and

Port and Jeddah Islamic Port.

ensure long-term sustainability.

INDUSTRY SECTOR - INFRASTRUCTURE

Al-Babtain Power and Telecommunication

“We are investing in tomorrow’s

Co. is advancing national power

infrastructure today—balancing resilience,

infrastructure through major contracts:

sustainability, and digital readiness,”

 A SAR390 million ($104 million) deal

said an executive from Al-Babtain.

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with Larsen & Toubro for the 500kV HVDC Interconnection Project.  A SAR777.2 million ($207.2 million)

PUBLIC-PRIVATE SYNERGY PROVIDING A COLLABORATIVE BLUEPRINT

contract with Hyundai Engineering & Construction for similar initiatives.

A hallmark of Saudi Arabia’s infrastructure success is the strong collaboration

These high-voltage systems will support

between public institutions and private

energy transmission and enhance grid stability,

enterprise. Global firms like AtkinsRéalis are

particularly as solar and wind farms come online

contributing to sustainable development and

under Vision 2030’s renewable energy targets.

engineering solutions across projects. These partnerships amplify innovation, reduce

 Water Infrastructure: Advanced

costs, and ensure world-class execution.

desalination and water treatment plants are being built to secure supplies for

“Participating in Saudi Arabia’s transformation

growing urban centers and agriculture.

is a once-in-a-generation opportunity,” said an

 Digital Connectivity: With the rollout

executive at a leading construction firm. “The

of 5G and establishment of new data

scale and ambition here are unparalleled.”

centers, Saudi Arabia is positioning itself as a regional tech and innovation hub.

Infrastructure Projects By the Numbers PROJECT NAME

COMPLETION DATE

ESTIMATED COST

ECONOMIC IMPACT

Jeddah Central

2030

$20 billion

$12.5B GDP contribution

Riyadh Metro

2025

$22.5 billion

Improved urban mobility

King Abdullah Port

2025

$1.5 billion

Enhanced global trade capacity

Dammam Logistics Zone

2025

$79 million

Supply chain efficiency

COA-SOA HVDC Interconnection

2027

SAR390 million

Strengthened national energy transmission

Renewable Energy Projects

2030

$50 billion

Diversified energy sources

This infrastructure renaissance is not just about building bridges, roads, and ports—it’s about building a resilient, connected, and diversified future for the Kingdom. As Saudi Arabia advances toward 2030, its bold infrastructure agenda continues to set new standards for progress in the region and beyond.

320.78 million tons of cargo moved through Saudi ports in 2024

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PIF

PIF DRIVES SAUDI MINING FUTURE PUBLIC INVESTMENT FUND IS TURNING THE KINGDOM INTO A GLOBAL HUB FOR CRITICAL MINERALS.

PIF

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PIF

s the global energy landscape

Muhammed AlDawood, Head of Industrials and

To accelerate discovery and development,

shifts toward renewables, the

Mining Sector, MENA Investments at PIF. "It’s a

Ma’aden is investing in advanced technologies

demand for critical minerals is surging.

global challenge—and we’re thinking globally.”

such as AI, digital twin simulations, and

Technologies like solar panels, wind turbines,

robotics. These tools not only increase

and electric vehicles require far more

INNOVATION THROUGH COLLABORATION

efficiency but reduce the typical 10-year

raw materials than traditional fossil fuel

Over the past decade, PIF-backed mining

timeline from exploration to production.

systems, up to ten times more, according

firm Ma’aden has diversified beyond oil into

to the International Energy Agency. To

gold, bauxite, and copper. Now, it is focused

In a major move, Ma’aden partnered with

meet global climate targets, production of

on unlocking the mineral potential of the

US-based Ivanhoe Electric, acquiring a

minerals such as lithium, cobalt, and rare

Arabian Shield—an area rich in resources

9.9% stake for $126.5 million. Together,

earths must increase up to six-fold by 2040.

critical to the green energy transition.

they will explore 48,500 square kilometers, an area larger than Denmark—for strategic

Recognizing this opportunity, Saudi Arabia’s

“Ma’aden is now one of the world’s top

Public Investment Fund (PIF) is taking

spenders on exploration in a single country,”

bold steps to position the Kingdom as a

says Robert Wilt, CEO of Ma’aden. “We

Ma’aden is also funding education and

major player in the global mining sector.

believe there are significant undiscovered

workforce development programs to train the

resources here. Our mission is to find

next generation of Saudi mining professionals.

and develop them responsibly.”

“We’re serious about preparing Saudi youth

“PIF is an impactful investor and a key driver of Saudi Arabia’s economic diversification,” says

minerals like copper, nickel, and silver.

for leadership in the mining sector,” says Wilt.

PIF

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BUILDING AN END-TO-END ECOSYSTEM Mining is just the start. PIF’s strategy extends across the value chain, exploration, refining, and manufacturing—to build a sustainable and globally competitive mining ecosystem.

“As Saudi Arabia diversifies its economy, it’s our role to provide the essential metals,” Wilt says. This effort supports Vision 2030’s goal of producing half of the country’s electricity from renewables by the end of the decade.

That clean energy can, in turn, power costefficient processing industries like green steel.

Unlocking value from the Arabian Shield Ma’aden are also committed to sustainability, targeting net zero by 2050, in alignment with Saudi Arabia’s 2060 climate goals.

A WORLD-CLASS MINING ENVIRONMENT To attract foreign investment, Saudi Arabia has overhauled its mining regulations and launched incentives to create a business-friendly environment. In 2024 alone, the government announced $182 million in exploration incentives and issued 33 new mining licenses.

Former Anglo American CEO Mark Cutifani, now chairman of Vale Base Metals, said at the Future Minerals Forum in Riyadh:

Education and tech power transformation

“This is a historic opportunity to build

build a steel plate manufacturing facility.

Arabia as a reliable source of minerals for

AlDawood adds, “PIF is in it for the long

Meanwhile, PIF’s push into the automotive

both Eastern and Western markets.

haul. We’ve proven our commitment

In 2023, PIF acquired Saudi Iron and Steel Company (Hadeed) and entered a joint venture with Aramco and Baosteel to

sector, hosting manufacturers like Lucid,

a sustainable mining industry from the ground up. Moments like this are rare.”

and will continue to invest in building a

Ceer, and Hyundai—creates demand for

In 2024, Manara Minerals, a joint venture

domestically processed metals, closing

between PIF and Ma’aden, acquired a 10%

the loop in the industrial value chain.

stake in Vale Base Metals for $2.5 billion. The

With strong leadership, innovative

deal gives the Kingdom access to copper,

technology, and long-term investment,

A NEW PILLAR OF GLOBAL SUPPLY

nickel, and cobalt operations in Brazil, Canada,

Saudi Arabia is redefining its place in the

With rising concerns over concentrated

and Indonesia. Vale plans to invest $25–$30

global minerals economy, fueling the

supply chains, PIF is positioning Saudi

billion in new projects over the next decade.

world’s transition to clean energy.

Mining to fuel the green economy

These moves support PIF’s vision of a 'minerals

Strategic partnerships reshape global supply

super region' spanning Africa, the Middle East, Central Asia, and South Asia. PIF and

resilient, forward-looking mining sector.”

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INDUSTRY SECTOR - SMART CITIES

THE RISE OF SMART CITIES TRANSFORMING URBAN DEVELOPMENT IN SAUDI ARABIA.

Photo by ‫ رهاظلا فيس‬on Unsplash

INDUSTRY SECTOR - SMART CITIES

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INDUSTRY SECTOR - SMART CITIES

s Saudi Arabia accelerates its Vision

transportation systems, smart healthcare,

Safety: Advanced security systems and

2030 ambitions, Smart Cities have

and digital education are some of the

surveillance enhance public safety.

emerged as key pillars driving the Kingdom’s

elements that enhance the quality of life.

transformation into a global leader in

Connectivity: High-speed internet

innovation, sustainability, and economic

Infrastructure Optimization: Infrastructure

and seamless connectivity enable

diversification. These forward-thinking urban

in Smart Cities is designed for maximum

remote work and digital services.

developments seamlessly integrate technology

efficiency. Intelligent transportation systems

with infrastructure, offering enhanced quality

reduce congestion and improve mobility, while

Resource Efficiency: Smart resource

of life, greater connectivity, and new economic

smart grids enhance energy distribution.

management reduces waste and energy

opportunities. Pioneering projects like NEOM,

consumption, benefiting the environment.

Riyadh Smart City, and Jeddah Economic

Digital Innovation: Innovation and

City are setting new global standards for

technology are central to Smart Cities. These

Economic Growth: The influx of

urban planning, sustainability, and digital

cities provide a platform for testing and

technology companies and startups drives

innovation, positioning Saudi Arabia at the

implementing emerging technologies, such as

economic growth and job creation.

forefront of the smart urban revolution.

5G networks, Internet of Things (IoT) sensors, and artificial intelligence (AI) solutions.

SMART CITIES - A VISION FOR THE FUTURE

SEVERAL SMART CITY INITIATIVES ARE UNDERWAY IN SAUDI ARABIA

Smart Cities are urban centers where cutting-

TRANSFORMATIVE IMPACT ON

edge technology and digital infrastructure

URBAN LIVING IS MULTIFACETED

NEOM

converge to enhance the quality of life for

Mobility: Smart Cities offer efficient

NEOM is arguably Saudi Arabia’s most

residents and visitors. They leverage data,

and sustainable transportation options,

ambitious Smart City project, positioned at the

connectivity, and innovative solutions to

reducing traffic congestion and pollution.

intersection of innovation, sustainability, and

optimize urban operations, improve resource

economic diversification. Stretching across

management, and foster sustainability.

THE SIGNIFICANCE OF SMART CITIES IN SAUDI ARABIA Saudi Arabia’s commitment to Smart Cities aligns with the broader Vision 2030

Riyadh’s Smart City program includes initiatives for smart transportation, digital healthcare, and e-government services

agenda. The Kingdom envisions these technologically advanced urban hubs as catalysts for economic diversification, environmental sustainability, and enhanced livability. Several key factors contribute to the significance of Smart Cities in Saudi Arabia: Economic Diversification: Smart Cities promote economic diversification by attracting technology companies, startups, and innovationdriven industries. They serve as hubs for research and development, entrepreneurship, and knowledge-based industries.

Environmental Sustainability: Sustainability is a core pillar of Smart Cities in Saudi Arabia.

These cities prioritize eco-friendly infrastructure, renewable energy sources, efficient waste management, and reduced carbon emissions.

Quality of Life: Smart Cities prioritize the well-being of residents. Advanced

Photo by Datingscout on Unsplash

INDUSTRY SECTOR - SMART CITIES

26,500 square kilometers in the Kingdom’s northwest, NEOM is a centerpiece of Saudi Vision 2030, aiming to redefine urban living and establish the region as a global hub for futuristic industries. The project includes The

29

NEOM is a flagship Smart City project with a focus on innovation, sustainability, and economic diversification

Line, a revolutionary linear city without cars or streets, designed around ultra-efficient public transport and walkable communities.

NEOM’s commitment to renewable energy, advanced robotics, biotechnology, and digital infrastructure reflects a bold approach to addressing the environmental and societal challenges of tomorrow. With an estimated investment of $500 billion, NEOM aspires to be a magnet for international investors, entrepreneurs, and innovators, offering a highly

a major transformation under its Smart City

plans for smart energy grids, automated waste

connected, AI-driven ecosystem. By focusing on

initiative, positioning itself as one of the most

management, and integrated digital services

sectors such as energy, water, food, mobility,

digitally advanced cities in the world. The

across public and private sectors. The city is

and health, NEOM is setting new benchmarks

Riyadh Smart City program integrates cutting-

designed to attract multinational corporations,

for smart urban development worldwide.

edge technology across urban infrastructure,

tech startups, and research institutions, offering

transportation, healthcare, education, and

an ecosystem that fosters entrepreneurship and

RIYADH SMART CITY

governance. Smart transportation systems are

knowledge-based industries. Connectivity and

Riyadh, the capital of Saudi Arabia, is undergoing

a cornerstone of this vision, with autonomous

ease of movement are priorities, supported by

vehicles, intelligent traffic management, and a

smart transportation networks and proximity

state-of-the-art metro system reshaping urban

to King Abdulaziz International Airport. By

mobility. Digital healthcare platforms are being

blending innovation with lifestyle amenities,

expanded to offer telemedicine services and

Jeddah Economic City aims to contribute

smart hospitals equipped with AI diagnostic

significantly to Saudi Arabia’s economic

tools. In addition, the city is enhancing

diversification efforts, providing a model for

e-government services to provide citizens with

future urban developments across the Kingdom.

seamless access to public resources, boosting transparency and efficiency. Sustainability is

CONCLUSION:

also a key focus, with green building standards

The rise of Smart Cities in Saudi Arabia is

and smart grids contributing to reduced carbon

not just a vision for the future but a tangible

footprints. Riyadh’s commitment to becoming

commitment to transforming urban living.

a smart, livable, and sustainable city is further

These cities hold the promise of economic

supported by massive investment initiatives,

diversification, environmental sustainability,

including the Green Riyadh project, one of the

and enhanced quality of life for residents and

world’s largest urban afforestation programs.

visitors. As Saudi Arabia continues to invest in Smart City initiatives, it positions itself as a

JEDDAH ECONOMIC CITY

leader in the global movement toward urban

Jeddah Economic City is set to redefine the

innovation and progress. Smart Cities are not

economic landscape of Saudi Arabia’s western

just a concept but a reality that is shaping the

region through its bold integration of smart

Kingdom’s urban landscape and its future.

technologies and sustainable design. Covering an area of 5.3 million square meters, the city is envisioned as a dynamic economic and business

SAUDI VISION 2030

hub, anchored by the iconic Jeddah Tower — the future tallest building in the world. Technology and innovation are at the heart of Jeddah Economic City's development strategy, with

VISIT WEBSITE

INNOVATIVE DESIGN & BUILD SOLUTIONS

SPECIALIZED DESIGN & BUILD CONTRACTOR DELIVERING INNOVATIVE, COST-EFFECTIVE SOLUTIONS ACROSS SAUDI ARABIA.

Our strength lies in our international expertise combined with a robust local presence.

This synergy enables us to meet and exceed client expectations, ensuring projects are completed within budget and on schedule.

DAC Group is committed to contributing to the Kingdom’s Vision 2030 by shaping the future of construction with excellence and innovation.

Partner with DAC Group to transform your vision into reality. https://dhamangroup.com info@dacgroupsa.com +966 12 658 6686

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SMART CITIES EXPO

SMART CITIES EXPO RETURNS TO RIYADH Second edition expands focus on intelligent, future-ready urban development solutions.

SMART CITIES EXPO

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SMART CITIES EXPO

with the Kingdom's ongoing development of

M UHAMMED KAZI, SENIOR VICE PRESIDENT - CONSTRUCTION, DMG EVENTS

large-scale projects to accommodate its rapidly growing urban population in line with Vision 2030. “The event’s co-location with the Global Infrastructure Expo will provide international companies the opportunity to enter the Saudi market and showcase cutting-edge technologies and solutions. It also offers buyers access to the materials, services, and innovations needed for both current and future projects.”

The event will span seven key product sectors, giving buyers a comprehensive look into smart city planning and development:  Digital Economy  Urban Mobility & Transport  Smart Building & Infrastructure  Smart Governance  IT & Telecoms  Sustainability & Environment  Safety & Security

S

audi Arabia Accelerates Smart

The event aims to support Saudi Arabia’s Vision

City Development with the

2030 ambitions by providing a platform for

Return of Smart Cities Saudi Expo

cognitive and intelligent urban solutions.

As the International Monetary Fund (IMF)

These innovations are already being realized

names Saudi Arabia the fastest-growing

through projects such as NEOM, one of the

economy in the G20, the Kingdom of Saudi

Kingdom’s flagship giga-projects backed

Arabis continues its rapid urban transformation,

by the Public Investment Fund (PIF).

now home to an urban population of nearly

Representing a bold vision for the cities

85%. This demographic shift is reshaping

of tomorrow, NEOM integrates artificial

the national infrastructure landscape,

intelligence, robotics, and human-centered

calling for more intelligent, integrated,

design to create digitally sustainable and

and future-oriented urban planning.

responsive urban environments. Its progress underscores Saudi Arabia’s leadership in

Against this backdrop, the Smart Cities Saudi

smart city innovation and the strategic

Expo returns for its second edition from 15 to

relevance of the Smart Cities Saudi Expo.

17 September 2025 at the Riyadh International Convention & Exhibition Center. Organized

Muhammed Kazi, Senior Vice President of

by dmg events and held alongside the Global

Construction at dmg events, stated: “Following

Infrastructure Expo, under the patronage of the

its successful debut, the second edition of

Riyadh Infrastructure Projects Center (RIPC).

Smart Cities Saudi Expo continues to align

SMART CITIES EXPO

35

Cognitive city innovation takes center stage Solutions on display will include intelligent traffic management systems, autonomous vehicles, smart parking, building automation, smart lighting, surveillance and analytics, emergency response systems, citizen engagement platforms, digital identity solutions, and more.

Also returning is the Smart Cities Saudi Summit, bringing together senior government officials, municipal leaders, developers, contractors, master planners, urban designers, and consultants. The summit will explore the latest global advancements in smart city technology, featuring international case studies and critical discussions on local adoption.

Vision 2030 drives smart city investment “Smart Cities Saudi Expo highlights how technology and innovation are vital in shaping the cities of tomorrow,” Kazi concluded. “It plays a key role in advancing Saudi Arabia’s goals of building smart, sustainable, and resilient urban spaces.”

Seven key product sectors featured onsite giving buyers a comprehensive look into smart city planning and development

SMART CITIES EXPO VISIT WEBSITE

36

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

LEADING ALULA’S SUSTAINABLE GLOBAL TRANSFORMATION IN THIS EXCLUSIVE SAUDI PROJECTS INTERVIEW, FABIEN TOSCANO, CEO OF ALULA DEVELOPMENT COMPANY (UDC), SHARES HOW HE IS LEADING EFFORTS TO TRANSFORM ALULA INTO A PREMIER GLOBAL DESTINATION THROUGH SUSTAINABLE, STRATEGIC DEVELOPMENT.

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

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A

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

s Saudi Arabia accelerates its vision 2030 agenda, AlUla has emerged

as a focal point for cultural preservation and sustainable tourism. At the helm of this transformation is Fabien Toscano, CEO of AlUla Development Company (UDC), a Public Investment Fund (PIF) entity established in 2023 to spearhead the region's development into a premier global destination.

SAUDI PROJECTS: You joined AlUla Development Company in September 2023 - what inspired you to take on this role, and how has this journey been so far?

FABIEN TOSCANO: I was inspired by the opportunity to be part of a truly transformative story where heritage, nature, and innovation intersect. AlUla goes beyond just another destination, it’s a living museum, and leading AlUla Development company means contributing to a vision which honors the past while building a sustainable future. Since joining, the journey has been both energizing and rewarding. We've made significant progress in shaping the buildup of AlUla, yet maintaining its rooted cultural identity.

The experience has been incredibly inspiring, especially working alongside a diverse range of entities and partners who share a unified vision for transformation. Collaborating across public and private sectors, from experts to global hospitality leaders has reinforced the importance of synergy.

SAUDI PROJECTS: AlUlaI’s rapidly becoming one of Saudi Arabia’s most iconic tourism destinations, what Is your strategic vision for positioning AlUla on the global tourism map?

FABIEN TOSCANO: As a PIF company, our vision is to elevate AlUla into a global benchmark for cultural tourism and luxury hospitality, fully aligned with the ambitions of Vision 2030. At AlUla Development Company, we’re redefining what it means to develop a destination by placing AlUla ’s legacy at the heart of modern regeneration. Through immersive architecture, world-class hospitality, and carefully planned infrastructure, we aim to

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

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ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

 FABIEN TOSCANO, CEO OF ALULA DEVELOPMENT COM

MPANY (UDC)

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

41

make AlUla more than a place to visit, but also

the long-term with a focus on sustainability,

a place to live, invest, and frequently return to.

cultural preservation, and smart development.

As a PIF company aligned with Vision 2030,

Our growing portfolio reflects this

we’re inviting like-minded partners to

commitment. We own and operate flagship

join us in shaping the future of AlUla.

assets such as Our Habitas AlUla, Banyan Tree AlUla, Maraya, Cloud7 Residences and Dar

This year’s participation offers an invaluable

Tantora The House Hotel, and are currently

opportunity to showcase our flagship

developing an iconic project, the ‘Autograph

developments, including unveiling the design

Collection Hotel by Marriott’ designed under

for the Autograph Collection Hotel by Marriott

the concept “NUMAJ: A Tapestry of the Land”.

- a project underdevelopment that blends modern luxury with deep cultural roots. More

Each project we undertake is a strategic step

than this, ATM is a space to build meaningful

in transforming AlUla into a sustainable,

connections, stay ahead of industry trends,

heritage-driven destination that supports

and engage with visionary minds across the

Saudi Arabia’s national transformation goals.

global tourism ecosystem. It’s a chance for us to introduce our journey and be introduced to

SAUDI PROJECTS: As a participant at

new ideas, collaborators, and perspectives that

Arabian Travel Market 2025, what message

will shape the next phase of AlUla’s evolution.

are you hoping to deliver to international travel and tourism stakeholders?

SAUDI PROJECTS: How is AlUla Development Company balancing heritage

FABIEN TOSCANO: The main message we

preservation with modern infrastructure

are looking to convey at ATM 2025 is that UDC

and hospitality development?

is open for partnerships. We are building for

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ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

ALULA DEVELOPMENT COMPANY CEO - FABIEN TOSCANO

43

FABIEN TOSCANO: We follow a heritage-

engraved motifs, and locally sourced materials

FABIEN TOSCANO: Our focus is on executing

first approach, ensuring each and every

create a luxurious yet culturally grounded

our flagship developments, deepening

project respects and reflects AlUla’s identity,

experience. And of course, the lighting design

strategic partnerships, and expanding our

its patterns, materials, and storytelling.

respects AlUla ’s Dark Sky policy, preserving

community engagement model. We’re

Preservation is not an afterthought - it’s

the natural nighttime atmosphere.

legacies. A cornerstone of this next phase

embedded in every line we draw.

is the successful delivery of the Autograph Through a meticulous approach, we

Collection Hotel by Marriott a transformative

A prime example is the iconic Maraya

ensure that modern hospitality never

project that embodies our heritage-first,

building designed by GioForma, the world’s

comes at the expense of cultural integrity

design-led development philosophy.

largest mirrored building and a stunning

but rather enhances and elevates it.

architectural marvel that seamlessly blends

Set to open in 2027, the Autograph Collection

into the surrounding desert landscape. The

SAUDI PROJECTS: With cultural tourism

will be AlUla’s first Marriott-branded

name Maraya means “mirror” in Arabic,

being central to AlUla’s appeal, how

property and a milestone in positioning

fittingly so as the structure is covered with

are you working to create immersive

the region as a world-class destination.

nearly 10,000 mirrored panels to reflect

experiences that authentically reflect

the natural beauty of the Ashar Valley.

the region’s history and identity?

The Autograph Collection Hotel by Marriott will

FABIEN TOSCANO: Using storytelling through

an immersive guest journey that appeals to

be another standout, as we just unveiled at

architecture, we embed AlUla’s story into

both leisure travelers and business visitors.

ATM, this is also being designed by GioForma.

every guest experience from engraved

With five F&B outlets, multiple pools, a gym,

The design concept, “NUMAJ – A Tapestry

mushrabia motifs to rock galleries. We

and a full-service conference facility, the

of the Land,” is deeply rooted in AlUla ’s

aim to make every stay in AlUla a dialogue

property is designed to meet global standards

geological forms, traditional engravings,

between the visitor and the land.

while honoring the local context. Importantly,

It will also be home to AlUla Central’s first 5-star spa, signature dining experiences, and

and desert textures. The layout prioritizes

it is being built with sustainability at its core

indoor-outdoor fluidity, inspired by historic

The design narrative reflects AlUla’s ancient

targeting LEED Gold certification through

AlUladwellings. Mushrabia-style screens,

soul through contemporary expression. The

features like greywater irrigation, UV-resistant

guest experience is thoughtfully choreographed

glazing, and dark-sky-compliant lighting.

to foster a sense of place and meaning.

For us, this project is more than a hotel, More than luxury, we offer connection.

it’s a cultural landmark and a symbol of

Weaving heritage into the hospitality

what regenerative tourism in Saudi Arabia

experience spikes visitor curiosity.

can look like. By 2025 and beyond, our goal is to make AlUla a global blueprint

SAUDI PROJECTS: What investment

for heritage-driven development and to

opportunities exist for international

elevate the Kingdom’s standing as a hub for

partners and businesses looking to

authentic, sustainable travel experiences.

become part of AlUla’s growth story?

FABIEN TOSCANO: We offer a robust portfolio of opportunities across hospitality, residential, and commercial sectors tailored for longterm strategic investors. Our alignment with the Public Investment Fund (PIF) and the Royal Commission for AlUla ensures stability, while our phased development model allows partners to enter at the right scale and time.

ALULA DEVELOPMENT COMPANY (UDC)

SAUDI PROJECTS: Finally, what are your top priorities for 2025 and beyond as you lead AlUla Development Company into its next phase of evolution?

VISIT WEBSITE

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Technology - IoT technology

SMARTER, SAFER WORKSITES THROUGH IOT IOT TECHNOLOGY IS TRANSFORMING INDUSTRIAL SAFETY AND EFFICIENCY WITH REAL-TIME INSIGHTS AND AUTOMATION.

I

workplaces into smart, accident-proof zones.

Combining realtime perception with intelligent decisionmaking

revolution! From preventing accidents to

The integration of Vision AI Agents and IoT is

inefficiencies, and hazardous conditions. This

calibrating workflows in real time, IoT is the

revolutionizing industrial safety by combining

synergy fosters a strategic approach to risk

unseen force making worksites sharper,

real-time perception with intelligent decision-

management by predicting possible threats,

safer, and smarter. The future of industrial

making. IoT sensors act as the nervous system,

detecting irregularities, and generating

worksites isn’t just automated – it’s intuitive.

continuously collecting data on workers

automated responses before incidents occur.

magine a worksite where machines can

IoT listens in, and Vision AI Agents keep their

talk, sensors work from dawn till dusk

digital eyes wide open. Together, this AI triad

and beyond, and safety isn’t just a guideline – it’s

forms an unstoppable force, heading off

seamlessly incorporated into daily operations.

hazards before they strike and transforming

Welcome to the IoT-powered industrial

movements, environmental conditions and Brute force and heavy machinery alone no

machinery status. At the same time, Vision

By combining Vision AI Agents with IoT-

longer define industrial worksites. They

AI Agents function as site’s eyes, leveraging

driven data streams, industrial jobsites are

are gradually evolving into intelligent and

advanced computer vision and deep learning

transforming into intelligent and self-governing

cognitive ecosystems. AI anticipates risks,

to detect safety violations, operational

environments. For instance, the Object Detection

Technology - IoT technology

The Safety Blueprint for Saudi Jobsites

45

This is the future of industrial

maximizing efficiency. Wearable IoT devices help

safety—automated, intuitive, and

track worker fatigue and exposure to extreme

always one step ahead.”

temperatures, a vital factor in Saudi Arabia’s harsh climate. IoT connectivity enabled smart

Agents can identify early signs of mechanical

By combining real-time awareness of AIoT

CCTV systems detect unsafe behaviors and

stress and IoT sensors can monitor temperature

with the adaptability of Generative AI,

instantly alert supervisors. The IoT-enabled

fluctuations in heavy machinery. Similarly, AI

industrial worksites evolve into self-learning

digital twins provide real-time site analytics,

driven automation can instantly alert operators,

environments where risks are prevented before

ensuring agile operations with minimal risks

adjust operational guidelines, or even trigger

they arise. Operations run smoothly, and

in mega infrastructure projects like the Red

shutdown protocols to prevent potential

safety is no longer reactive – it’s instinctive.

Sea Project and NEOM. As Saudi Arabia is

accidents in case a potential failure is detected.

advancing towards Industry 4.0, IoT is not

This fusion of sensor intelligence, AI powered

simply a tool; it is the core of a safer, smarter,

automation and real-time video analytics

and more resilient industrial landscape.

ensures that safety measures are predictive, reducing human error, minimizing downtime,

The era of connected intelligence has arrived,

and fostering a truly smart industrial ecosystem.

redefining how industrial worksites function.

With AIoT and Vision AI Agents working in

While AIoT (AI + IoT) enhances jobsite

sync, safety is no longer a checklist – it’s an

awareness, integrating with Generative AI

instinctive, built-in feature, that evolves with

takes safety and efficiency to the next level.

every data point. Worksites are no longer places

The fusion creates intelligent systems that

where machines hum and people sweat; they

don’t merely monitor, but predict, adapt, and respond. IoT sensors collect real-time data on

 GARY NG, CEO OF VIACT,

environmental conditions, worker behaviour,

are evolving into high-tech, self-regulating ecosystems, where machines don’t just operate – they anticipate, adapt, and protect.

and equipment status; while Generative AI

This AIoT revolution is not just limited to a

translates this data into actionable insights

single region. Industries globally are adopting

As industries worldwide dive headfirst into smart

through natural language prompts.

this connected intelligence. Saudi Arabia is

automation and embrace smart automation,

at the leading edge of this transformation.

one thing is clear: IoT isn’t just making worksites

Consider this: Want to detect overheating

The Kingdom is rapidly adopting smart

safer and smarter; it is reshaping the very

machinery before it fails? Just prompt:

technologies to boost industrial operations,

foundation of industrial operations. The future

“Identify equipment showing early signs of

particularly in high-risk sectors like

doesn’t belong to those who merely follow

overheating and suggest preventive actions.”

construction, oil & gas and manufacturing,

protocols; it belongs to those who let AIoT take

pursuant to Vision 2030 objectives.

the wheel, as in this new world safety isn’t a

Need to enhance worker safety near hazardous zones? Try: “Track worker movement near high-risk areas and recommend real-time safety measures.”

Looking for optimized workflow efficiency?

The Future of Industrial Safety – Instinctive and Intelligent

Ask: “Analyse IoT data and suggest ways

IoT-powered sensors and connected

to reduce idle time in production lines.”

devices rigorously monitor critical factors

rigid rule – it’s an unstoppable force, hardwired into the very fabric of industrial operations.

such as risks of fire, exposure of hazardous

VIACT

Gary Ng, CEO of viAct, remarked, “AIoT and

material, equipment performance and air

+91 87 4287 14

Generative AI are not just adding intelligence

quality. From real-time gas leak detection in

to industrial worksites; they are redefining

petrochemical plants to AI-driven predictive

them. By turning raw sensor data into real-time,

maintenance in heavy industries, IoT is

actionable insights, we are moving beyond

minimizing accidents, reducing downtime,

passive monitoring to predictive prevention.

and giving way to smarter decision-making.

Imagine a site where machines anticipate

VISIT WEBSITE VISIT WEARABLE IOT EMAIL US

failures before they happen, and safety protocols

With AIoT and Vision AI Agents working in sink,

adjust dynamically to risks as they emerge.

industrial jobsites are automating safety while

46

James Cubitt and Partners

JAMES CUBITT MENA APPOINTED LEAD DESIGN CONSULTANT FOR LANDMARK KINGS’ SQUARE PROJECT IN RIYADH TRANSFORMATIVE MIXED-USE DEVELOPMENT WILL SHAPE THE FUTURE OF NORTH RIYADH’S URBAN LANDSCAPE.

James Cubitt and Partners

47

48

James Cubitt and Partners

Sustainable design with smart infrastructure and green zones

J

ames Cubitt MENA (JC MENA), a

is set to redefine urban luxury, connectivity,

future-ready infrastructure. With concept

premier architectural and engineering

and sustainable development in the region.

design by globally acclaimed OMA Architects,

consultancy, proudly announces its appointment

the project is positioned to become a

as the Lead Design Consultant for the Kings’

Spanning over 207,000 square meters of

gateway to the capital’s north and a symbol of

Square project, an iconic new development

built up area, Kings’ Square is designed to

Riyadh’s forward-thinking urban evolution.

by Albasateen Real Estate Company. Located

be a vibrant, integrated urban hub, offering

at the strategic intersection of King Salman

state-of-the-art commercial and residential

James Cubitt MENA will lead the master

Road and King Fahad Road, Kings’ Square

spaces, expansive green public areas, and

planning, design development, and engineering

James Cubitt and Partners

49

Engineered to precision with the vision of OMA Architects

James Cubitt MENA. “The Kings’ Square Project

expertise, the firm is recognized for delivering

represents a transformative development

innovative, sustainable, and high-quality design

that aligns with our commitment to creating

solutions across commercial, residential,

sustainable, forward-thinking urban spaces.

hospitality, healthcare, and education sectors.

We look forward to collaborating closely with Albasateen, OMA Architects, and all stakeholders

Combining creative vision with technical

to deliver a world-class architectural marvel.”

excellence, James Cubitt MENA is committed to shaping the future of

Through thoughtful design and meticulous

urban living through collaboration,

planning, JC MENA will integrate Kings’ Square

sustainability, and design innovation.

seamlessly into the city’s fabric, offering an exceptional experience for both residents and visitors. The development is envisioned solutions, ensuring the project’s vision is

to become a landmark of innovation,

JAMES CUBITT MENA

realized with innovation, functionality,

sustainability, and vibrant urban living.

+966 53 974 2217

and architectural excellence at its core.

ABOUT JAMES CUBITT MENA “We are honored to be entrusted with this

James Cubitt MENA is a leading architectural,

significant responsibility. It is a major project in

engineering, and supervision consultancy

a strategic location, shaping the North Riyadh

with a strong presence across the Middle East

landscape,” said Mohamed Abushady, CEO of

and North Africa. With 25 years of regional

VISIT WEBSITE EMAIL US

50

WILD TALENT - EMMA BURDETT

LEADERSHIP GAP THAT COULD UNDERMINE VISION 2030 WHY SAUDI’S TALENT STRATEGY MUST INCLUDE VISIBLE FEMALE LEADERS.

By Emma Burdett | Founder, WILD Talent.

S

audi Arabia stands on the cusp of

story. According to the World Bank, women

men to avoid posting thought leadership

unprecedented transformation.

still hold under 2% of board seats in the

content or promoting their achievements

With Vision 2030 driving bold reform across

Kingdom, a stark contrast to the global

online. In a digital economy where presence

every sector, the Kingdom is rapidly evolving

average of over 20%. While women are

equals opportunity, this reluctance directly

into a global economic force. New industries

entering the workforce in record numbers,

impacts their career growth. Fewer speaking

are rising, giga-projects are reshaping

too few are reaching the top or influencing

invitations, fewer board appointments, and

infrastructure, and international partnerships

policy, strategy, and public perception.

fewer opportunities to be recognised as

are flourishing. Talent is at the heart of this

credible, senior-level decision-makers.

movement, however, the way we define,

The issue isn’t a lack of capability, it's a

develop, and position leaders must evolve too.

systemic gap in visibility, positioning, and

At the same time, executive visibility is emerging

leadership development. Many women

as a core currency of leadership. In today’s

One critical truth is becoming harder to

are highly qualified, deeply capable, and

competitive landscape, people follow leaders

ignore: we cannot build the future of this

strategically minded, yet remain out of

who are known, trusted, and present. The

region while half the leadership potential

sight when key decisions are made about

ability to articulate one’s vision, speak with

remains unseen and underutilised.

advancement, promotion, or representation.

authority, and build a compelling leadership

The progress is there. Saudi women’s

This lack of visibility has

labour force participation has surged from

measurable consequences.

brand is what drives influence and opportunity.

17% in 2017 to over 36% by 2022 (GASTAT), with representation continuing to climb.

A 2023 LinkedIn report revealed that women

Yet boardroom diversity tells a different

in the MENA region are twice as likely as

The ability to articulate one’s vision, speak with authority, and build a compelling leadership brand is what drives influence and opportunity

WILD TALENT - EMMA BURDETT

From my work through WILD Talent, I’ve seen what happens when companies take visibility seriously. Women step into rooms with greater confidence. They speak with impact. They are shortlisted for board roles,

51

Leadership grows where visibility meets investment

invited to panels, recognised by peers, and

talent is not only good for business, it is

increasingly called upon to lead both visibly and

essential for driving innovation, increasing

authentically. Female leaders are important

performance, and building long-term growth.

role models for future generations of talent.

At WILD Talent, we support companies in

E MMA BURDETT, FOUNDER, WILD TALENT

We help companies move beyond checkboxes

unlocking the full potential of their female

and into strategic alignment: placing and

workforce, from early talent through to

positioning women for maximum impact and

executive and board-level roles, with

longevity. Not only do our clients see stronger

a strong focus on visibility, leadership

results, they also future-proof their leadership

branding, and executive presence.

culture, ensuring their organisation reflects the ambition of the country it operates in.

leadership team, we’d love to hear from you.

Visibility is the new currency of leadership

Here’s what that looks like in practice:

According to research by McKinsey,

 Crafting a leadership brand that

companies with women in top leadership roles are 25% more likely to achieve above-average profitability.

If you’re ready to build a stronger, more inclusive

 Developing public speaking confidence to increase influence across stakeholders communicates expertise and trustworthiness  Supporting visibility through thought leadership and digital positioning  Building presence in high-stakes meetings,

But that doesn’t happen by accident.

Women don’t rise into these roles

boardrooms, and investor conversations  Providing access to board-readiness

without intentional investment from

pathways through coaching

their companies and themselves.

and succession planning

Boston Consulting Group found that

These elements are are essential leadership

organisations with structured leadership

infrastructure for a thriving national

programs for women are 2.5 times more

economy. When you elevate women to

likely to close the executive gender gap. And

lead visibly, you send a message to the

Deloitte reports that women who receive

market, to your people, and to the world.

targeted coaching and development are 80% more likely to stay and advance internally.

Saudi Arabia has no shortage of ambitious, intelligent, and capable women. What’s

The takeaway is clear: companies that invest in

needed now is a commitment from both

female visibility and leadership development

public and private sectors to help these

create stronger talent pipelines, higher retention

women become strategically visible,

rates, and more resilient organisations.

confidently prepared, and boardroom-ready.

But despite the data, the private sector still

Because the future doesn’t belong to those who

hesitates to make this investment consistently;

work quietly behind the scenes. It belongs to

especially in industries like construction,

those who are seen, heard, and trusted to lead.

WILD TALENT

real estate, law, and finance. Leadership branding, communication training, and

If your organisation is serious about future-

executive presence are too often dismissed

ready leadership, now is the time to act.

as optional, when in fact, they are decisive.

Attracting and retaining exceptional female

VISIT WEBSITE

52

Resa Gulf (RGS)

STRATEGIC TRANSFORMATION IN INDUSTRIAL SERVICES RGS is redefining value creation through B4B and P4P innovation and collaboration.

 ASH T. ARSHAD, GENERAL MANAGER OF RGS

Resa Gulf (RGS)

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I

Resa Gulf (RGS)

n the dynamic landscape of industrial

FROM B2B TO B4B AND BUILDING

Ash T. Arshad, General Manager of RGS,

services, RGS stands out as a

DEEPER PARTNERSHIPS

articulates this shift: "Our transition to a

beacon of innovation and strategic foresight.

Traditionally operating under a Business-to-

B4B model is about more than just business

Specializing in scaffolding, specialist access,

Business (B2B) model, RGS recognized the

transactions; it's about aligning our goals with

insulation, fireproofing, and waterproofing,

limitations of transactional relationships. The

those of our clients to achieve shared success."

RGS has embarked on a transformative

shift to a B4B approach signifies a commitment

journey, embracing the principles of Business-

to deeper, more collaborative partnerships.

for-Business (B4B) and People -for- People

Unlike B2B, which focuses on the exchange of

(P4P) to redefine its value proposition.

goods and services, B4B emphasizes mutual value creation and long-term cooperation.

Client Collaboration Driving Innovation Forward

Resa Gulf (RGS)

55

This paradigm shift enables RGS to offer customized solutions, co-develop strategies, and engage in joint marketing efforts, fostering a sense of partnership

From B2B to B4B: Creating Lasting Value

rather than mere service provision.

IMPLEMENTING PEOPLE-FOR-PEOPLE BY ALIGNING INCENTIVES WITH OUTCOMES An essential layer within the B4B framework is P4P—People for People. B4B success is not just about company-to-company collaboration; it’s about person-to-person connections at every customer touchpoint.

P4P emphasizes the need for teamwork, customer-centric thinking, and a culture where well-skilled, competent people can take ownership of their responsibilities and support the wider team in winning together.

Complementing the B4B model, RGS has

By integrating these services, RGS offers

Looking ahead, RGS is implementing plans

integrated a system to ensure that employee

a one-stop solution, streamlining project

to leverage data analytics and digital tools to

incentives are directly tied to measurable

management and ensuring consistency across

further refine its services and expand its reach.

outcomes such as project efficiency, safety

all phases of construction and maintenance.

The integration of technology will enable

compliance, and client satisfaction.

real-time monitoring, predictive maintenance, CLIENT-CENTRIC STRATEGIES:

and enhanced decision-making capabilities.

Arshad emphasizes the importance of this

CO-CREATION AND FEEDBACK LOOPS

approach: "By aligning our team's rewards

Central to RGS's transformation is the

RGS's journey from a traditional service

with performance metrics, we cultivate a

emphasis on client engagement and

provider to a forward-thinking, client-centric

culture of accountability and excellence."

feedback. The B4B model encourages active

organization exemplifies the transformative

collaboration with clients, involving them

power of strategic innovation. By embracing

INNOVATING SERVICE DELIVERY

in the solution development process and

B4B and P4P models, RGS not only enhances

- A HOLISTIC APPROACH

valuing their insights post-implementation.

its service delivery but also builds enduring

RGS's commitment to innovation is evident in its comprehensive service offerings:

partnerships that drive mutual success.

Ash notes: "Our clients are partners in innovation. Their feedback drives our

As the industrial landscape continues to

 Scaffolding and Specialist Access: Utilizing

continuous improvement and ensures

evolve, RGS stands as a testament to the

advanced technologies and materials

that we meet their evolving needs."

benefits of reimagining business models to

to provide safe and efficient access solutions for complex industrial projects.

meet the demands of a dynamic market.

This approach not only enhances client

 Insulation: Implementing cutting-

satisfaction but also fosters innovation,

edge insulation techniques to

as real-world insights inform service

enhance energy efficiency and reduce

enhancements and new offerings.

operational costs for clients.  Fireproofing and Waterproofing:

Empowering People, Enhancing Performance

SUSTAINABLE GROWTH

Employing state-of-the-art materials

AND FUTURE OUTLOOK

and application methods to ensure

RGS's strategic transformation positions it for

structural integrity and longevity.

sustainable growth in the competitive industrial

RESA GULF SCAFFOLDING RGS VISIT WEBSITE

services sector. By fostering deep client relationships and aligning employee incentives with performance, RGS creates a resilient business model adaptable to market changes.

EMAIL US

Discover why developers across the region choose EmcoTech. https://emcoarabia.com info@emcoarabia.com +966 12 658 6686

POWERING PROGRESS WITH PRECISION Expert MEP Contracting & Facility Management Solutions You Can Rely On. Since 2003, EmcoTech has been delivering highperformance MEP contracting and facility management services across Saudi Arabia and the Middle East.

From district cooling plants to commercial towers, educational institutions, hospitals, hotels, and industrial complexes, our reputation is built on quality, consistency, and client satisfaction.

We specialize in the complete spectrum of electromechanical systems design, supply, installation, and maintenance, ensuring your projects are powered efficiently from the ground up. Whether it’s a state-ofthe-art healthcare facility or a high-rise residential tower, we engineer environments that perform and endure.

At EmcoTech, we believe that long-term relationships are forged through reliability, transparency, and technical excellence. With decades of experience and a commitment to future-ready solutions, we’re proud to support the Kingdom’s transformation under Vision 2030.

Why EmcoTech?

•

Proven expertise across diverse sectors

•

End-to-end MEP and facility solutions

•

Unmatched client focus

•

Long-term operational reliability

58

AAID - GETTING TO KNOW STUART ALLEN

DESIGNING WITH PURPOSE, DELIVERING WITH INTEGRITY In this exclusive interview with Saudi Projects, Stuart Allen shares the story behind AAID’s journey of shaping Saudi Arabia’s skyline.

 SAUDI HEALTH INFORMATION MANAGEMENT ASSOCIATION (SHIMA)

AAID - GETTING TO KNOW STUART ALLEN

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A

AAID - GETTING TO KNOW STUART ALLEN

AID’s unique design philosophy

 MINISTRY OF TOURISM, KSA

is contributing to Saudi Arabia’s

ambitious future. From iconic projects and prestigious clients to navigating local challenges and opportunities, Stuart offers a compelling look at what it takes to design for a nation on the rise.

SAUDI PROJECTS: Stuart, could you begin by telling us a bit about your background and what led to the founding of AAID? STUART ALLEN: Moving to the USA in my early teens and being educated in America has allowed me to call myself an expat for the majority of my life. While I’ve always been aware of my roots, I’ve embraced the influence of the places I’ve lived, which has guided my choices and career in an indirect but meaningful way.

Living and working all over the US helped me develop the ability to adapt across different markets and skillsets. From working on a ranch to touring with a band, these experiences taught me to evolve with my environment. When I eventually found my design career, I realised it had always been my calling, I just hadn’t seen it in front of me.

I’ve always pushed myself and challenged the boundaries of what I do. Sometimes it’s been unconventional, but struggle and hardship have fuelled my drive and determination.

Founding AAID came through risk, persistence, and the dream of building a design studio I would want to be a part of, one rooted in integrity and a commitment to doing things the right way. That’s what I believe we’re about, and hopefully others see that too.

SAUDI PROJECTS: AAID has a strong and expanding presence in the GCC. When did you first begin working in Saudi Arabia, and what attracted you to the Kingdom?

STUART ALLEN: We began working in Saudi Arabia around 2011–2012, supporting a client from Abu Dhabi with their regional office in Riyadh. At the time, the industry was at a turning point, and there was an

Design rooted in local culture and global vision

AAID - GETTING TO KNOW STUART ALLEN

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AAID - GETTING TO KNOW STUART ALLEN

opportunity to make a real impact by elevating creative design standards and introducing international processes.

Even then, change was on the horizon in the Kingdom with innovation, diversification, and forward-thinking approaches were beginning to emerge. It felt like the right time to be involved in dynamic, creative work and to contribute meaningfully to a region in transformation.

SAUDI PROJECTS: How would you describe AAID’s design philosophy, and how is this reflected in your projects across Saudi Arabia?

STUART ALLEN: We have deep respect for the culture and environment we work in. We draw inspiration from the cultural characteristics of a place while also planning for the future. Our philosophy is rooted in form and function, ensuring designs are both beautiful and purposeful.

We integrate international design standards and forward-thinking practices that bring efficiency and creativity to each project.

 BCG RIYADH

Wherever possible, we use locally sourced materials and aim to reflect both the diversity and heritage of the Kingdom. Our goal is to showcase the richness of Saudi Arabia in a way that’s authentic and inspiring.

From Qiddiya to PIF - A growing client list

SAUDI PROJECTS: What sets AAID apart from other design firms operating in the region, particularly in the fast-evolving Saudi market?

STUART ALLEN: I’m a firm believer in the design process, one that has been tested internationally through generations and movements. This process allows an idea to develop into a well-resolved, real-world solution that meets client needs and surpasses expectations.

Too often, we’ve seen this process overlooked.

In Saudi Arabia, we make it a point to explain its importance and ensure every project is treated with the integrity it deserves.

SAUDI PROJECTS: Could you highlight some of the key projects or clients you have worked with in Saudi Arabia to date?

 DR SULAIMAN AL HABIB, KSA

AAID - GETTING TO KNOW STUART ALLEN

63

STUART ALLEN: Certainly. Some of our key projects and clients in the Kingdom include: • Qiddiya & Seven HQ – 22,000 sqm office in Laysen Valley • Dr. Sulaiman Al Habib HQ – 20,000 sqm • PIF and subsidiaries – including SURJ (Sports Investment Co.) and VCM (Voluntary Carbon Market) • KAFD – Development of building technical guides, tenant fit-out manuals, and tenant design reviews • Ministry of Tourism HQ – Workplace strategy across 9 floors in 3 buildings; designed in collaboration with H.E. the Minister and Deputy Minister to reflect the Kingdom’s 13 regions • Boston Consulting Group – 4,300 sqm regional office • Ernst & Young – 12,000 sqm regional office • Bain & Company – 1,600 sqm regional office SAUDI PROJECTS: Vision 2030 is transforming the built environment in Saudi Arabia. How is AAID aligning with the ambitions of this national initiative?

STUART ALLEN: Vision 2030 is about showcasing Saudi Arabia’s culture and

A decade of experience shaping Saudi spaces

contributions to the world, both economically and culturally. It sets a powerful direction, encouraging international recognition and trade.

We’ve already seen the design industry respond.

Global companies are establishing themselves in the region, demanding excellence in design.

Where once international design firms were a requirement, the Kingdom is now setting the standard, with local talent and projects leading the way. We’re proud to be part of that evolution.

SAUDI PROJECTS: Have you faced any unique challenges or opportunities when designing for the Saudi market? How has AAID adapted?

STUART ALLEN: In the past, a key challenge was the lack of skilled labour and proper onsite management. However, the landscape has shifted quickly. With more international influence and higher standards, the region

 ROKA - KSA

now aligns with global business practices.

64

AAID - GETTING TO KNOW STUART ALLEN  MR CHOW - KSA

S TUART ALLEN, MANAGING DIRECTOR & FOUNDER

Another major shift is material availability.

Previously, projects relied heavily on imports. Now, many suppliers have set up within the Kingdom, which has opened up opportunities for local sourcing. This

Crafting timeless interiors with integrity and care

evolution has been incredible, and we’re grateful to have spent over a decade growing alongside the Kingdom’s development.

SAUDI PROJECTS: From commercial interiors to residential design, AAID has a diverse portfolio. Which sectors are you seeing the most growth or interest in within Saudi Arabia?

STUART ALLEN: The commercial sector remains strong, particularly as more businesses enter the region. However, with the rise of mega projects, international events, and exhibitions, there’s huge demand for supporting infrastructure, particularly in hospitality and F&B. These in turn drive demand for residential and retail spaces. We expect high-end residential design to see significant growth, shaped by the increasing diversity and opportunity within the Kingdom.

SAUDI PROJECTS: How do you see the future of architecture and interior design evolving in Saudi Arabia, and what role do you envision AAID playing in that journey?

 QQT - UAE

AAID - GETTING TO KNOW STUART ALLEN

65

 BAIN & CO, UAE

STUART ALLEN: Under Vision 2030, there’s

It’s not just about offering expertise, it’s

a strong call for international collaboration

about listening, learning, and contributing

to showcase the Kingdom’s heritage

meaningfully. Spend time in the region, get to

while embracing global influences. This

know its people, and understand what drives its

is already visible in the architecture of

growth. The creativity that stems from cultural

Riyadh and the country’s mega projects.

exchange can lead to truly inspiring work.

At AAID, our role is to help tell that story

Saudi Arabia is a place of great pride and energy.

and to merge modern innovation with

Work with its people and be part of their journey.

cultural legacy. Through architecture and design, we aim to inspire residents and visitors alike, while proudly representing the Kingdom’s identity to the rest of the world.

SAUDI PROJECTS: Finally, what advice would you give to other international

AAID STUDIO

firms looking to establish themselves in

+971 4 450 4115

Saudi Arabia’s design landscape?

STUART ALLEN: Respect the region and

VISIT WEBSITE

its history. Working in the Kingdom is a gift, an opportunity to collaborate with a proud and rich culture at an extraordinary moment of transformation.  LANDMARK GROUP - UAE

EMAIL US

66

TPG Social Media

CONSTRUCTION INDUSTRY SPECIALIST SOCIAL MEDIA SERVICES FROM SAUDI PROJECTS In the fast-growing Saudi Arabian construction industry, a powerful social media presence is essential for businesses looking to establish authority, attract clients, and stay ahead of the competition. With over 20 years of experience in the Saudi construction sector, we understand the nuances of the market, industry trends, and what it takes to make an impact online.

WHY CHOOSE US? 1. Specialists in Saudi Arabia’s Construction Industry We don’t just manage social media—we understand your business.

With two decades in the Saudi market, we:  Know the industry’s key players, trends, and challenges.  Understand B2B and B2C marketing for construction brands.  Develop strategies tailored to the region’s cultural and economic landscape.

2. Arabic & English Social Media Marketing With Saudi Arabia’s diverse audience, and our multilingual expertise ensures:  High-quality content in both Arabic and English.  Localized campaigns that resonate with target customers.  Greater engagement and credibility across different demographics.

3. Industry-Focused Content Creation Construction is visual, technical, and competitive. We create:  Branded graphics, videos & infographics to showcase expertise.  Site progress updates, project highlights & case studies.  SEO-optimized captions & industry insights to position your brand as a thought leader.

TPG Social Media

4. Targeted Audience Growth & Engagement We don’t just post—we build an engaged audience through:  Community management & direct engagement with potential clients.  Lead generation strategies that turn engagement into business opportunities.  Consistent posting & real-time monitoring for maximum visibility.

10% PAID BY US TO BOOST YOUR CONTENT 1 FREE POST PER MONTH TO OUR 180,000+ SAUDI PROJECTS FOLLOWERS.

5. Paid Advertising for Maximum ROI We create high-performance campaigns for:  B2B lead generation on LinkedIn & Twitter.  Construction project promotion on Facebook & Instagram.  Targeted PPC campaigns for visibility & client acquisition.

6. Data-Driven Strategy & Performance Tracking  Detailed analytics & monthly reports to measure success.  Content calendars & campaign planning

FREE ADVERTISING VALUE ON SAUDI PROJECTS PLATFORM EQUAL TO THE COST OF YOUR SOCIAL MEDIA PACKAGE

for seamless execution.

1 X FREE MONTH

 Optimization & continuous improvement based on data-driven insights.

EXCLUSIVE OFFER FOR MARCH 2025  Free onboarding.  1 x Free Month.  We will pay 10% of your fee to boost your content.  1 FREE post per month to our 163,000+ Linkedin Followers.  We will give you FREE advertising value on Saudi projects platform equal to the cost of your social media.

HOW WE WORK Step 1: Consultation

Step 2: Content

Step 3: Campaign

Step 4: Performance

& Strategy

Creation & Branding

Management &

Tracking & Reporting

Development – We

– Our team produces

Engagement – We

– We provide in-

assess your business

high-quality,

handle posting,

depth insights and

goals, current social

engaging content

interactions, and

continuously refine

media presence,

that aligns with

paid ad strategies for

our approach for

and competitors.

your brand.

maximum reach.

optimal results.

TPG.MEDIA EMAIL US

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68

Giga Projects - DIRIYAH COMPANY

DIRIYAH COMPANY DRIVES CULTURE AND INNOVATION Major milestones reinforce Diriyah as a global hub for heritage, lifestyle, and education.

Giga Projects - DIRIYAH COMPANY

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Giga Projects - DIRIYAH COMPANY

$1.4B Royal Diriyah Opera House underway

Giga Projects - DIRIYAH COMPANY

D

71

iriyah Company continues to redefine the landscape of Saudi Arabia’s cultural

and urban development, unveiling a series of iconic assets and cultural landmarks that reaffirm its role as a catalyst for heritage-driven transformation. With recent announcements spanning from luxury branded residences to large-scale infrastructure, lifestyle, entrainment, and cultural investments, the company is advancing its mission to turn Diriyah into a global destination and benchmark of elegance, authenticity, and opportunity.

Among the most significant announcements is the awarding of a SAR 5.1 billion ($1.4 billion) construction contract for the Royal Diriyah Opera House. This iconic cultural venue, set to become the largest opera house in the Kingdom, will serve as a new centerpiece for Saudi Arabia’s artistic and performing arts landscape. Designed by renowned Norwegian architectural firm Snøhetta, the opera house will blend contemporary design with traditional Najdi architecture. The venue will include a 2,000-seat main theatre, a studio theater, rooftop amphitheater, and multi-use performance spaces, all designed with sustainability in mind—featuring natural lighting, passive cooling strategies, and water conservation systems.

Diriyah Company is also laying the foundation for vital infrastructure and educational integration. In April 2025, the company announced the awarding of a SAR 4.225 billion ($1.13 billion) contract to relocate the utilities and administration offices of King Saud University as part of its broader masterplan.

The joint venture comprised of China Railway Construction Corporation Limited Saudi Branch and China Railway Construction Group Central Plain Construction Co. Ltd., is set to deliver a full suite of modernized infrastructure. This includes a district cooling plant, sewage treatment facilities, LPG and diesel pumping stations, and advanced utility tunnels, in addition to administration offices, warehouses, and maintenance workshops.

This initiative emphasizes Diriyah Company’s alignment with Vision 2030 goals in enhancing educational institutions and enabling

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Giga Projects - DIRIYAH COMPANY

world-class services for students and faculty. It also demonstrates the seamless integration of infrastructure within the urban and cultural fabric of Diriyah, reinforcing the area’s strategic importance as a hub for learning, heritage, and innovation.

In March 2025, Diriyah Company announced the Armani residences in Diriyah. This collection of 15 exclusive branded homes will be nestled within Diriyah Square, the beating retail heart of Diriyah, marking the debut of Armani’s residential footprint in Saudi Arabia. The homes, with interiors curated personally by Giorgio Armani, are a refined interpretation of Najdi design, offering a distinct sense of place while embracing the timelessness of Diriyah’s legacy and the elegance of Armani’s brand.

Armani residences will span three thematic collections: The Palm Residences, The Botanical Residences, and The Royal Penthouses. Ranging from 1,200 to 1,900 square meters. Each home includes formal and family living areas, threebedroom suites, libraries, private pools, and furnishings by Armani/Casa. Residents will also benefit from seamless access to the adjacent Diriyah Square and its premium, global and local retail offering, which includes over 400 retail & F&B options, a wellness center, business lounge, and in-residence services, all connected via dedicated underground access.

Along with their cultural and residential milestones, Diriyah Company also unveiled a transformative addition to its masterplan with the launch of the Media and Innovation District, announced at MIPIM 2025 in Cannes.

Envisioned as a pioneering hub for the technology, media, and communications industries, the district will redefine how content is created, shared, and experienced in the region. Strategically located near the 20,000seat Diriyah Arena, the district will span over 250,000 square meters of office gross floor area, anchored by global media networks, creative agencies, and innovation-led enterprises.

Purpose-built for collaboration, the district will feature 450 residential units, more than 15,000 square meters of retail and dining space,

Armani Residences debut in Saudi Arabia

Giga Projects - DIRIYAH COMPANY

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Giga Projects - DIRIYAH COMPANY

and will be home to the first

filled, future-ready workspaces

one masterplan is a powerful

Middle East property from the

with advanced sustainability

statement of intent; a model of

globally renowned 1 Hotels

standards embedded from

development that harmonizes

brand: The 1 Hotel Diriyah,

planning through to operation.

tradition with progress -

designed with sustainable principles and local materials.

and puts people first.

Media and Innovation District unveiled at MIPIM

These major announcements reinforce Diriyah Company’s

As Diriyah continues to

The Media and Innovation

role in the wider Vision 2030

attract global travelers and

District is set to attract regional

ecosystem: to create a city

investors, these milestones

and international tech giants,

that is not only a beacon

provide a compelling glimpse

broadcasting companies, and

of Saudi heritage but also

into its future: a city born of

digital disruptors, all within an

a world-class destination

history, thriving in modernity,

ecosystem designed to foster

for culture, education, and

and built with purpose.

creativity, innovation, and

lifestyle. The convergence of

transformative thinking. Office

artistic expression, academic

buildings will incorporate light-

excellence, and luxury living in

DIRIYAH COMPANY VISIT WEBSITE

76

GIGA PROJECTS - QIDDIYA INVESTMENT COMPANY (QIC):

QIDDIYA CITY NEARS COMPLETION MILESTONES Saudi Arabia's $9.8B entertainment hub advances toward 2025 launch.

KEY PROJECT HIGHLIGHTS:  Six Flags Qiddiya City: Construction is 89% complete. This $1 billion theme park will be the largest Six Flags globally, featuring 28 rides, including Falcon’s Flight—the world’s tallest, longest, and fastest roller coaster.  Aquarabia Water Park: At 84% completion, this $750 million venture will be Saudi Arabia’s first and the Middle East’s largest water park, boasting 22 rides, nine of which are world-firsts.  Golf Courses: Currently 77% complete, the golf facilities will span 1.6 million m², equivalent to 215 football fields, with 45% of landscaping finalized.  Prince Mohammed bin Salman Stadium:

Q ID

Scheduled for completion in 2029, this $1.1 billion stadium will seat 46,000 spectators and feature a retractable roof, pitch, and LED wall, making it the world’s first fully integrated venue of its kind.  Speed Park Formula 1 Circuit: Construction is underway for this FIA Grade 1 racetrack, with initial contracts valued at $1.9 billion.

The circuit is expected to be ready by 2027.

 PRINCE MOHAMMED BIN SALMAN STADIUM

GIGA PROJECTS - QIDDIYA INVESTMENT COMPANY (QIC):

PROJECT COMPONENT

START DATE

COMPLETION DATE

INVESTMENT (USD)

COMPLETION STATUS

Six Flags Qiddiya City

Dec 2021

2025

$1.0B

89%

Aquarabia Water Park

Feb 2022

2025

$750M

84%

Golf Courses

2022

2025

N/A

77%

Prince Mohammed bin Salman Stadium

2026

2029

$1.1B

Pre-construction

Speed Park Formula 1 Circuit

2023

2027

$1.9B

In progress

DDIYA SPEED PARK

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 THEME PARK

ABOUT QIDDIYA INVESTMENT COMPANY (QIC): QIC is spearheading the development of Qiddiya City, aligning with Saudi Arabia’s Vision 2030 to create a diversified economy and a global destination for entertainment, sports, and culture.

QIDDIYA CITY PROGRESS VISIT WEBSITE

EMAIL US A QUARABIA

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BUNA HOLDING - SHAPING SAUDI'S FUTURE

 SAEED HIJJAWI, COMMERCIAL DIRECTOR AT DAC GROUP

BUNA HOLDING IS SHAPING SAUDI'S FUTURE Inside the minds of leaders transforming construction, engineering, and energy in Saudi Arabia.

A

P68  MOSTAFA YOUNIS, COMMERCIAL MANAGER AT EMCOTECH

s Saudi Arabia continues its ambitious journey of economic diversification and infrastructure growth under Vision 2030, few organizations are

as central to this transformation as Buna Holding. Established as a leading construction and management services organization, Buna Holding has become a cornerstone of the Kingdom’s thriving built environment and industrial landscape.

With a robust portfolio that includes Buna Al Khaleej, Emcotech, and DAC, Buna Holding has built a reputation for delivering excellence across construction, engineering, and energy services. The group’s integrated capabilities, grounded in innovation and a deep understanding of local market needs, position it as a key player in Saudi Arabia’s dynamic construction and development ecosystem.

In this special feature, Saudi Projects sits down with the management team and visionary leaders of Buna Holding and its four pioneering companies. We explore their insights into sustainable growth, their commitment to driving innovation, and how they’re tackling the Kingdom’s most complex and high-impact projects.

From cutting-edge engineering to next-generation energy solutions, their stories reveal the passion and dedication that underpin Buna Holding’s mission to shape the future of Saudi Arabia’s construction and industrial sectors.

Learn more about Buna Holding's dynamic leadership team:, click on each profile for the full story.

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BUNA HOLDING - SHAPING SAUDI'S FUTURE

 ANTHONY CASH, MEP DIRECTOR AT BUNA AL KHALEEJ

P72  RAHIF AL JARKAS, FINANCE DIRECTOR AT BUNA HOLDING

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DAC Group - GETTING TO KNOW SAEED HIJJAWI

STRATEGIC GROWTH IN A CHANGING MARKET Saeed Hijjawi, Commercial Director at DAC Group discusses how DAC Group aligns with Vision 2030 and drives success.

DAC Group - GETTING TO KNOW SAEED HIJJAWI

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DAC Group - GETTING TO KNOW SAEED HIJJAWI

n this exclusive interview, Saudi

SAUDI PROJECTS: Can you tell us about your

goals to ensure the company achieves

Projects speaks with Saeed Hijjawi

role as Commercial Director at DAC Group and

sustainable growth?

about his role in shaping the company’s

what your main priorities are in driving the

commercial direction, driving revenue growth,

company’s commercial strategy?

and ensuring DAC Group remains a key player

SAEED HIJJAWI: I always take a holistic and data-driven approach. Key factors include

SAEED HIJJAWI: My main responsibility

competition in the target market, internal

as Commercial Director at DAC Group is to

resources, profitability, market trends, and

As Saudi Arabia’s construction sector

oversee revenue generation activities including

regulatory compliance.

accelerates under the transformative goals

business development, client relationships,

of Vision 2030, the importance of strategic

pricing strategy, and market expansion.

SAUDI PROJECTS: You lead the business

commercial leadership has never been greater.

Additionally, I ensure our commercial strategies

development team—how do you identify

At the heart of DAC Group’s growth is Saeed

are aligned with company growth objectives to

new opportunities and position DAC Group

Hijjawi, the company’s Commercial Director,

position DAC Group as a market leader.

to capitalize on them in a highly competitive

in the Kingdom’s evolving built environment.

whose expertise spans business development, strategic planning, and financial oversight.

market?

SAUDI PROJECTS: What are some of the key factors you consider when setting strategic

DAC Group - GETTING TO KNOW SAEED HIJJAWI

83

SAEED HIJJAWI: It starts with understanding

 Operational excellence and differentiation

retention. If DAC Group is seen as a partner

the market and customer needs. I work closely

 Strategic client targeting

of choice by clients and consistently delivers

with the BD team to monitor market trends,

 Alignment with Vision 2030

value, that is true success.

Once an opportunity is identified, we evaluate

We are expanding into high-potential regions

SAUDI PROJECTS: Finally, what advice would

it based on profitability, scalability, and

and mega projects, particularly in PIF and

you give to aspiring commercial leaders

alignment with strategic objectives.

industrial sectors. Additionally, investing in new

looking to make an impact in Saudi Arabia’s

technologies and forming joint ventures with

construction industry?

new technologies, and regulatory changes.

We differentiate ourselves as a value-added

both international and local partners enhances

solutions provider, which strengthens client

our competitive edge.

relationships and trust.

SAEED HIJJAWI: Lead with agility and understand the broader landscape. Success

SAUDI PROJECTS: The Vision 2030 initiative

Aligning commercial strategies with national development goals

isn’t just about pricing or proposals—it’s built

is transforming the Kingdom’s infrastructure

on trust, long-term engagement, and cultural

sector—how is DAC Group aligning its

understanding. Build local relationships, be

commercial strategy to support these national

credible, stay adaptable, and remain strategic.

SAUDI PROJECTS: How do you balance

SAEED HIJJAWI: Aligning our commercial

firm grip on strategic planning, Saeed Hijjawi

short-term financial targets with long-term

strategy with Vision 2030 is central to our

continues to position DAC Group as a dynamic

business success, especially in the context of

growth. We've redirected BD efforts toward

and forward-thinking force in Saudi Arabia’s

Saudi Arabia’s rapidly evolving construction

mega projects and invested in local talent,

construction sector. His commitment to

landscape?

supply chain development, and value-driven

aligning business objectives with national

partnerships within the Kingdom.

development goals highlights the value of

objectives?

With a sharp eye on market trends and a

SAEED HIJJAWI: In a dynamic market like

visionary leadership in today’s competitive

Saudi Arabia, it's crucial to have a clear

market. As the Kingdom’s construction industry

strategic roadmap while remaining agile. Shortterm goals often focus on cash flow and margin optimization, while long-term investments include strategic partnerships, high-tech equipment, and workforce upskilling.

Leading with agility in a dynamic industry

enters a new era, Saeed’s commercial acumen

SAUDI PROJECTS: What are some of the

Building value through data-driven market insights

biggest challenges you face in your role, and SAUDI PROJECTS: What role does commercial

how do you approach overcoming them?

foresight play in shaping the group’s project portfolio and client engagement strategy?

SAEED HIJJAWI: One of the biggest challenges

will no doubt remain central to DAC Group’s continued success.

is staying competitive in a fast-evolving SAEED HIJJAWI: Commercial foresight is

market. We overcome this by building a

about being proactive rather than reactive.

high-intelligence BD team that ensures DAC

We anticipate market dynamics and trends—

Group is engaged in pre-tender stages through

such as Vision 2030 initiatives—to guide our

strong relationships, insights, and proactive

portfolio and client engagement. This ensures

stakeholder engagement. We aim to shape

our growth is timely and aligned with national

opportunities rather than just respond to them.

priorities.

SAUDI PROJECTS: How do you measure SAUDI PROJECTS: In terms of revenue growth,

success—both personally and professionally—

DAC GROUP

what strategies have proven most effective for

when it comes to the commercial performance

+966 12 658 6686

DAC Group, and how do you plan to build on

of the group?

VISIT WEBSITE

them?

SAEED HIJJAWI: Success, to me, is about longSAEED HIJJAWI: Our growth strategies are

term value creation and sustainable growth. I

built on:

use KPIs such as revenue growth, gross margin

 Providing value-added services

improvements, conversion rates, and client

EMAIL US

84

BUNA AL KHALEEJ - GETTING TO KNOW ANTHONY CASH

ENGINEERING SAUDI’S FUTURE FROM WITHIN Anthony Cash, MEP Director at BUNA Al Khaleej on leadership, precision, and adaptability fuel BUNA’s success in MEP service delivery.

BUNA AL KHALEEJ - GETTING TO KNOW ANTHONY CASH

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BUNA AL KHALEEJ - GETTING TO KNOW ANTHONY CASH

n this exclusive interview, Saudi Projects spoke with Anthony about the

challenges, innovations, and responsibilities that came with leading MEP service delivery across some of the region’s most dynamic construction projects.

Anthony Cash, MEP Director at BUNA Al Khaleej, was at the forefront of delivering complex building systems that met the Kingdom’s ambitious standards for time, budget, safety, and quality.

SAUDI PROJECTS: Can you give us an overview of your role as MEP Director at BUNA Al Khaleej and what it entailed on a day-to-day basis?

ANTHONY CASH: I oversaw all MEP-related matters on all projects, from the initial inquiry stage through to construction. The goal was to develop clear strategies and plans to ensure a smooth transition from tender through design, procurement, and construction.

SAUDI PROJECTS: How did you ensure that MEP services were delivered on time, within budget, and to the highest standards of safety and quality?

ANTHONY CASH: The only way to ensure time, budget, and standards were met was by having suitably qualified staff in all positions and conducting regular review meetings to confirm that targets were being achieved or exceeded.

SAUDI PROJECTS: BUNA was involved in significant projects across the Kingdom, what was your biggest challenge to date, and how did you overcome it?

ANTHONY CASH: The biggest challenges always arose from issues on projects already under construction. Decisions made months or even years earlier sometimes proved unsuitable, and swift changes had to be made to avoid delays to the construction schedule.

Fostering the next generation of MEP leaders

BUNA AL KHALEEJ - GETTING TO KNOW ANTHONY CASH

Coordinating seamlessly across trades on complex projects

87

place at every level—from robust tendering

ANTHONY CASH: The future for both the

teams to senior site staff and skilled technicians

Kingdom and BUNA looked bright. The key was

all delivering high-quality work within tight

to embrace available opportunities, grow the

timeframes.

company’s capabilities, and prepare the next generation of engineers to lead into the future.

SAUDI PROJECTS: The MEP discipline is critical

SAUDI PROJECTS: Quality assurance is a major

to the success of any development, how did you

factor in your field. What processes were in place

SAUDI PROJECTS: Finally, what advice would

integrate these systems seamlessly with other

to maintain and monitor quality throughout a

you give to young engineers aspiring to work

trades on-site?

project’s lifecycle?

in MEP and rise to leadership in Saudi Arabia’s construction sector?

ANTHONY CASH: There was no magic involved,

ANTHONY CASH: We had a company-wide QA

just hard work, coordination, and cooperation

policy document that guided all procedures

ANTHONY CASH: My advice is simple:

among all stakeholders. The only way to resolve

during design and installation. This policy was

 Listen to your superiors and learn.

space or clash issues is by discussion and

tailored on a project-by-project basis to address

 Adapt your ideas when better solutions

cooperation, resulting in a solution. Everyone

specific requirements unique to each job.

sitting back and blaming each other wastes time and effort and does not solve the issue at hand.

SAUDI PROJECTS: What role did technology play in modern MEP delivery, and how did BUNA

SAUDI PROJECTS: With the Kingdom's projects

arise.  In MEP, there’s never just one solution—stay

embrace innovation to stay ahead?

flexible.  Never assume you know everything— engineering evolves daily.

moving at pace, how did you align your delivery strategies to keep up with the momentum?

ANTHONY CASH: The company’s aggressive staff recruitment policy aimed to ensure qualified and experienced personnel were in

Building safer sites through proactive engagement

With a clear focus on precision, performance, and progress, Anthony Cash exemplified the leadership driving Saudi Arabia’s construction sector forward. His work at BUNA Al Khaleej not only supported the delivery of landmark projects but also set a benchmark for MEP excellence.

ANTHONY CASH: The use of 3D BIM significantly improved installation detailing and speed over

As the Kingdom continues to grow, professionals

the past two decades. As AI-generated models

like Anthony remain essential to ensuring that

became more common, human roles shifted

what lies behind the walls from power, water,

toward oversight and validation. However, I still

air, and safety all works flawlessly in the cities of

believed AI should not be relied upon to make

tomorrow.

every decision.

SAUDI PROJECTS: Safety on-site remained a top priority. How did you foster a culture of safety across multidisciplinary teams and contractors?

ANTHONY CASH: We worked to educate workers to expect safe conditions—not just accept hazards. This required investment in safety

Driving excellence with robust QA frameworks

materials and practices, but just as important was cultivating personal responsibility. One careless act could undo weeks of safety

BUNA

planning.

+966 12 658 6686

SAUDI PROJECTS: Looking at Vision 2030,

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how did you see BUNA contributing to the transformation of Saudi Arabia’s built environment?

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88

EMCOTECH - GETTING TO KNOW MOSTAFA YOUNIS

COMMERCIAL STRATEGY IN ACTION Mostafa Younis, Commercial Manager at Emcotech shares insight into valuedriven leadership in Saudi construction projects.

EMCOTECH - GETTING TO KNOW MOSTAFA YOUNIS

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EMCOTECH - GETTING TO KNOW MOSTAFA YOUNIS

n this exclusive interview, Saudi Projects delves into his perspective

on commercial strategy, collaboration, and value creation within the Kingdom’s dynamic construction industry.

At the heart of this transformation is Mostafa Younis, Commercial Manager at Emcotech (a BUNA Holding subsidiary and the MEP arm of the group), who plays a pivotal role in steering high-value construction projects through complex financial and operational landscapes.

With a deep understanding of risk, procurement, and strategic planning, Mostafa is responsible for ensuring each project meets its commercial objectives while delivering on quality, schedule, and compliance.

SAUDI PROJECTS: What does your role as Commercial Manager at Emcotech involve on a day-to-day basis within the BUNA Holding organization?

MOSTAFA YOUNIS: As Commercial Manager, I’m responsible for financial project oversight, identifying business opportunities, and leading bid preparation to secure new contracts. My

on-time delivery.

Aligning commercial goals with national transformation

SAUDI PROJECTS: How do you approach

commercial strategy was crucial, leveraging

project bidding and contract negotiation to

value engineering, managing supply chains,

ensure financial viability and competitive

controlling contracts, and maintaining

advantage?

schedule despite the challenges of high-rise

MOSTAFA YOUNIS: I take an analytical

logistics and complexity.

role spans project phases—from feedback and contribution to procurement—while focusing on financial guarantees, quality assurance, and

approach that starts with understanding client requirements, followed by technical and

SAUDI PROJECTS: Risk assessment is a

commercial proposals grounded in realistic

core part of your role. How do you identify

assessments. By mastering competitive

and manage risks in the early stages of a

bidding, we aim to drive growth, secure

construction project?

contracts, and deliver long-term sustainability

MOSTAFA YOUNIS: Pre-construction risk

for the company.

assessments are essential. We identify hazards early, secure data across the supply chain,

SAUDI PROJECTS: Can you share an example

collaborate closely across departments, and

of a recent project where your commercial

implement quality assurance plans, ensuring

strategy made a significant impact on its

safe, efficient, and streamlined execution.

success?

MOSTAFA YOUNIS: A prime example is

SAUDI PROJECTS: Collaboration is key in

the Sumou Towers project in Jeddah. Our

large-scale developments, how do you ensure

EMCOTECH - GETTING TO KNOW MOSTAFA YOUNIS

Smart tech drives project forecasting accuracy

91

SAUDI PROJECTS: As Vision 2030 unlocks more opportunities, how do you see the role of commercial managers evolving in Saudi Arabia’s construction sector?

MOSTAFA YOUNIS: The role is more strategic

alignment between the commercial team and

than ever. It goes beyond cost control,

other departments like design, engineering,

commercial managers now forge partnerships,

and operations?

identify growth, and help shape projects

MOSTAFA YOUNIS: Collaboration builds

aligned with national goals.

synergy. We hold regular coordination meetings to align communication from the

SAUDI PROJECTS: What advice would you give

outset. Teams work together—commercial,

to up-and-coming commercial professionals

design, engineering, and operations—to create

entering the Saudi construction market?

consistency that enhances construction quality.

MOSTAFA YOUNIS: Build deep market knowledge, sharpen analytical and

SAUDI PROJECTS: How has Saudi Arabia’s

communication skills, and understand the

evolving regulatory and business landscape

value of teamwork. Success lies in creating

influenced your commercial planning and

value, not just managing numbers.

project execution?

MOSTAFA YOUNIS: Vision 2030’s dynamic

With a firm grasp of both the numbers and the

changes require constant flexibility. We closely

nuances behind successful project delivery,

monitor market shifts and adapt strategies

Mostafa Younis exemplifies the strategic

to remain compliant and seize emerging

thinking and adaptability needed to thrive

opportunities.

in Saudi Arabia’s fast-evolving construction environment.

SAUDI PROJECTS: Labor and supply chain planning can be unpredictable; how do you

As Emcotech Arabia continues to grow its

manage these aspects to maintain cost control

project portfolio under the BUNA Holding

and timelines?

umbrella, his expertise will remain vital in

MOSTAFA YOUNIS: Through accurate

translating opportunity into long-term value.

planning schedules, early forecasts, and

Whether navigating risk or driving stakeholder

collaboration with suppliers. We maintain

collaboration, Mostafa’s commercial leadership

strategic partnerships, ensure transparent

is helping to build more than structures, he’s

communication, and prepare contingency plans

helping build a sustainable, results-driven

to support continuity and minimize waste.

future for the Kingdom.

SAUDI PROJECTS: What technologies or digital tools have improved commercial efficiency or forecasting accuracy at Emcotech?

MOSTAFA YOUNIS: ERP systems and financial analysis tools have greatly improved efficiency, decision-making, and real-time financial monitoring. Automation reduces manual labor and provides instant access to data across

EMCOTECH ARABIA

projects.

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Collaboration between departments builds synergy

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92

BUNA HOLDING - GETTING TO KNOW RAHIF AL JARKAS

FINANCIAL STRATEGY FOR SUSTAINABLE GROWTH Rahif Al Jarkas, Finance Director at BUNA Holding explains how disciplined governance ensures BUNA’s financial strength and agility.

BUNA HOLDING - GETTING TO KNOW RAHIF AL JARKAS

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BUNA HOLDING - GETTING TO KNOW RAHIF AL JARKAS

n this exclusive Saudi Projects interview, Rahif shares insights into how financial

foresight and disciplined governance are helping BUNA thrive in one of the most dynamic construction markets in the world.

Rahif Al Jarkas, Finance Director at BUNA Holding, plays a key role in steering the company’s financial strategy, overseeing rigorous compliance protocols, and driving efficiency across its operations.

Rahif Al Jarkas’s role at BUNA Holding exemplifies the critical importance of robust financial stewardship in the success of largescale construction firms. His ability to blend strategic planning with operational oversight ensures BUNA remains financially sound, compliant, and primed for continued growth. As Saudi Arabia enters a new era of infrastructural development, professionals like Rahif are laying the financial foundations upon which the Kingdom’s future is being built.

SAUDI PROJECTS: Can you tell us about your role as Finance Director at BUNA Holding and how it contributes to the company’s broader strategic goals?

RAHIF AL JARKAS: As Finance Director at BUNA Holding, I play a crucial role in shaping financial strategy and ensuring long-term stability. In addition to overseeing day-to-day operations, we focus on regulatory compliance and implementing policies to safeguard company assets.

SAUDI PROJECTS: Financial forecasting and budgeting are key aspects of your responsibilities, what tools or methodologies do you rely on to ensure accuracy and agility in these processes?

RAHIF AL JARKAS: Forecasting and budgeting rely on a mix of methodologies and tools to ensure accuracy and adaptability. We tailor our forecasting based on business sector, market size, and the expertise we have in-house.

Leveraging tech to improve financial operations

BUNA HOLDING - GETTING TO KNOW RAHIF AL JARKAS

Collaboration across departments drives efficiency

95

RAHIF AL JARKAS: These challenges have negatively impacted budgeting and forecasting.

We’ve adapted by adjusting cost projections and adopting agile financial planning to improve accuracy.

SAUDI PROJECTS: How do you approach risk management in a fast-paced industry like

SAUDI PROJECTS: What role does digital

construction, where cost overruns and delays

transformation and automation play in BUNA’s

can significantly impact the bottom line?

financial management and reporting functions?

RAHIF AL JARKAS: Risk management is essential

RAHIF AL JARKAS: Digital transformation is a

in construction. We use ERP systems and project

game-changer. It enhances efficiency, accuracy,

planning tools, enforce clear contract terms to

and supports better strategic decision-making.

allocate risks, and continuously monitor project milestones to proactively identify and address

SAUDI PROJECTS: How do you work with other

issues.

departments, such as project management and procurement, to ensure financial discipline

SAUDI PROJECTS: What steps do you take

without compromising project delivery?

to ensure full compliance with Saudi Arabia’s

RAHIF AL JARKAS: We collaborate closely

evolving financial regulations and reporting

with all departments. This synergy ensures we

standards?

maintain financial discipline while supporting

RAHIF AL JARKAS: We stay current with all

smooth project execution.

regulatory updates and review internal controls regularly. If any weaknesses are identified, we

SAUDI PROJECTS: Finally, what advice would

act promptly. Technology also plays a critical

you give to young finance professionals who

role in maintaining compliance.

aspire to lead the financial operations of major construction firms in the Kingdom?

SAUDI PROJECTS: Overseeing audits is a

RAHIF AL JARKAS: Master the fundamentals

core part of your role. How do you maintain

of financial planning, budgeting, and risk

transparency and accountability across such a

management to understand projects fully. Stay

large and diverse organization?

updated on local regulations and global financial

RAHIF AL JARKAS: We follow a structured

technologies relevant to the construction

audit strategy, ensuring auditors maintain

industry.

independence. We also have an audit committee that oversees financial reporting and internal

Rahif Al Jarkas continues to reinforce

controls, reinforcing credibility.

BUNA Holding’s position as a financially disciplined, growth-driven organization. His

SAUDI PROJECTS: In terms of strategic financial

insights demonstrate how strategic planning,

planning, how do you align BUNA’s long-term

compliance, and technology combine to drive

investment decisions with market trends and

long-term success in Saudi Arabia’s evolving

national development initiatives?

construction landscape.

RAHIF AL JARKAS: Since the launch of Vision 2030, we have monitored economic indicators, industry shifts, and emerging technologies to guide investment decisions. Aligning with

BUNA HOLDING

government initiatives ensures sustainable

+966 12 658 6686

growth.

VISIT WEBSITE

SAUDI PROJECTS: How have rising material costs, global supply chain challenges, or economic fluctuations influenced your budgeting and forecasting over the past year?

EMAIL US

BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget.

Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit. www.buna.sa info@buna.sa +966 12 658 6686

98

Red Sea Global - AMAALA

ANCIENT CORAL GIANT FOUND IN RED SEA 800-YEAR-OLD CORAL COLONY DISCOVERED AT AMAALA MAY REDEFINE MARINE SCIENCE AND TOURISM EXPERIENCES.

Red Sea Global - AMAALA

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ed Sea Global (RSG), the visionary developer behind regenerative

tourism destinations The Red Sea and AMAALA, has announced the discovery of a massive coral colony in the Red Sea, located in the waters surrounding AMAALA on Saudi Arabia’s northwestern coast.

The coral — identified as part of the Pavona genus — rivals the size of the current world record holder: a 32 x 34-meter colony discovered in the Pacific. This newly discovered coral spans approximately 26 to 36 meters in length and 21 meters in width — roughly the length of six to eight London buses placed end to end. It is now considered the largest coral colony of

Larger than six London buses end to end

The find has been submitted to the global

divers visiting AMAALA, the coral offers

The age estimate would make this coral

in size. It’s the second such submission

a rare underwater spectacle. In line with

older than the current largest known coral

from RSG in recent months, underscoring

RSG’s sustainability-first approach, visitor

(300–500 years old) recently found in the

the Red Sea’s ecological importance.

access will be managed responsibly to

Solomon Islands. Further research in

ensure minimal environmental impact

collaboration with KAUST (King Abdullah

while still allowing guests to experience the

University of Science and Technology) will help

extraordinary biodiversity of the Red Sea.

determine a more precise age and examine

its type ever documented in the Red Sea. Poised to become a major attraction for

the coral's environmental resilience.

“The discovery of a coral of such extraordinary

“Map the Giants” project, which catalogs giant coral structures over five meters

A key attraction for divers at AMAALA AMAALA - A DESTINATION LIKE NO OTHER

dimensions demonstrates the ecological

A NATURAL WONDER HIDDEN IN PLAIN SIGHT

The discovery comes as AMAALA prepares to

significance as well as the pristine beauty of the

Corals in the Red Sea have long been admired

welcome its first guests later this year. The

Red Sea,” said Ahmed Alansari, RSG’s Head of

for their hardiness — naturally adapted

destination aims to become the world’s most

Environmental Protection and Regeneration.

to warmer waters and higher salinity over

comprehensive health and wellness retreat,

time. This specific colony will now be closely

launching with over 1,400 hotel rooms across

“These giants act as time capsules, holding

monitored and studied for clues to its longevity

eight luxury resorts. Guests will enjoy world-

clues about oceanic changes over centuries.

and tolerance to environmental stressors.

class wellness programs and immersive

Studying their survival may help us understand how to better protect reefs globally.”

experiences, including rare opportunities to Rhonda Suka and Sylvia Jagerroos, the two

explore untouched marine environments.

RSG scientists who discovered the coral, are A CORAL FROM THE AGE OF EMPIRES

spearheading its documentation and mapping.

Determining the age of such a colossal coral is

This milestone follows the success of The Red Sea destination, which began welcoming

challenging due to the invasive nature of precise

“Finding such an invaluable specimen was

measurement techniques. However, using size

a truly mind-boggling experience,” said

estimates, Pacific growth rate comparisons,

Suka. “Its resilience gives us hope for the

and a 3D photogrammetry model stitched from

continued survival of corals in the Red Sea.”

guests in 2023 and now hosts five open hotels.

over 3,000 images, researchers estimate the colony to be between 400 and 800 years old. If

Jagerroos added, “A coral this massive is

accurate, the coral began growing around the

incredibly rare — like stumbling upon a northern

era of Genghis Khan, the rise of Islamic states in

white rhino in the wild. You know they exist, but

Southeast Asia, and the signing of the Treaty of

seeing one firsthand is almost unbelievable.”

Paris that ended the First Hundred Years’ War.

RED SEA GLOBAL VISIT WEBSITE

100 RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE

DESIGNING THE FUTURE Saudi Projects interviews Rita Zeineddine, Executive Director at Red Sea Global, on leading world-class, sustainable developments aligned with Vision 2030.

RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE 101

102 RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE

experiences have strengthened my focus

R ITA ZEINEDDINE, EXECUTIVE DIRECTOR AT RED SEA GLOBAL

on agile, cross-disciplinary collaboration to deliver impactful, future-focused outcomes.

SAUDI PROJECTS: How do you balance creative ambition with technical execution across the diverse portfolio of projects under your direction?

RITA ZEINEDDINE: I balance creative ambition with technical execution by fostering early and continuous collaboration between design and technical teams. At Red Sea Global, we begin by aligning all disciplines around a clear vision, then translate that vision into deliverable outcomes through structured processes and technical rigor. A great example is Laheq Island, which was just announced last week.

It reflects bold, design-led ambition while addressing the complex realities of remote development, environmental stewardship, and integrated infrastructure. This balance is achieved through disciplined coordination, agile problem-solving, and a shared commitment to excellence across all teams.

SAUDI PROJECTS: Red Sea Global is known for its commitment to sustainability. How does your team integrate environmental responsibility into every stage of design and development?

W

RITA ZEINEDDINE: At Red Sea Global, ith a career that spans over two decades

large-scale, multidisciplinary teams?

sustainability is embedded from the

in the architecture and engineering

RITA ZEINEDDINE: My leadership philosophy

outset. We integrate it through early

sectors, Rita Zeineddine is a dynamic leader

centers on empowerment, alignment, and

environmental assessments, passive

shaping some of Saudi Arabia’s most ambitious

accountability. I focus on fostering collaboration

design, renewable systems, and strict KPIs,

and sustainable developments. As Executive

across disciplines, ensuring clarity of

ensuring every stage of development aligns

Director at Red Sea Global, she oversees a

purpose, and creating a culture of trust and

with our commitment to environmental

multidisciplinary team driving the design and

performance. By supporting teams with clear

stewardship and long-term impact.

delivery of landmark projects such as The

direction and space to lead, I enable efficient

Red Sea Project and AMAALA—initiatives that

decision-making and high-quality delivery

SAUDI PROJECTS: What role does smart

are redefining luxury tourism and ecological

in complex, large-scale environments.

technology and digital design play in

stewardship in the Kingdom. Known for her

shaping the next generation of tourism and

visionary approach and commitment to

SAUDI PROJECTS: What have been some

infrastructure projects in the Red Sea region?

sustainable innovation, Rita brings together

of your most rewarding challenges in

RITA ZEINEDDINE: Smart technology and

technical excellence, cultural sensitivity,

leading architectural and engineering

digital design play a pivotal role in shaping next-

and bold creativity in every endeavor. Her

innovation at Red Sea Global?

generation tourism and infrastructure in the Red

leadership continues to inspire a new era of

RITA ZEINEDDINE: One of the most rewarding

Sea region. At Red Sea Global, we leverage tools

development aligned with Vision 2030.

challenges has been leading innovation

like BIM, digital twins, and AI to optimize design,

while meeting high sustainability and quality

improve construction efficiency, and enhance

SAUDI PROJECTS: As Executive Director at

standards in complex, remote environments.

sustainability. These technologies also enable

Red Sea Global, how would you describe

From pioneering modular solutions to

smarter guest experiences and infrastructure

your leadership philosophy when managing

integrating off-grid infrastructure, these

operations, aligning with Vision 2030 and

RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE 103

104 RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE

ensuring our developments are future-ready,

of Red Sea Global from other large-

environment are preserved while

resilient, and environmentally responsible

scale developments in the region?

designing future-facing infrastructure?

RITA ZEINEDDINE: Our commitment to

RITA ZEINEDDINE: At Red Sea Global, preserving

SAUDI PROJECTS: Can you share a

contextual sensitivity, sustainability, and

cultural heritage and the natural environment is

few highlights from the major projects

innovation. Rather than imposing generic or

a foundational principle embedded into every

you’ve been directly involved in, such

monumental forms, we prioritize architecture

stage of our design and development process.

as The Red Sea Project or AMAALA?

that responds to the land—whether it's

We begin with in-depth site assessments,

RITA ZEINEDDINE: Over the past five years

integrating with natural topography,

cultural mapping, and ecological studies to

at Red Sea Global, I’ve led several iconic

respecting cultural heritage, or using

understand the land before any design work

developments, including Laheq Island, where

locally sourced, sustainable materials.

begins. Our designs are then guided by this

I managed the design of over 20 luxury assets,

context—ensuring that development avoids

balancing sustainability and architectural

Our projects, such as Laheq Island and Southern

sensitive habitats, celebrates local heritage,

excellence. At Southern Dunes, I oversaw

Dunes, demonstrate a design-first approach

and integrates traditional architectural

the delivery of the region’s first desert resort

rooted in minimal environmental impact

language in a contemporary way.

powered by renewable energy, integrating

and guest experience, with architecture that

complex logistics and engineering. I also led

complements rather than competes with the

We apply sustainable practices such as low-

the P07 package on Shura Island, featuring

landscape. We also embrace cutting-edge

impact construction, regenerative landscaping,

Grand Hyatt, Intercontinental, and SLS hotels—

design tools, digital twins, and parametric

and responsible material sourcing, while also

successfully coordinating multidisciplinary

modeling to optimize performance and

working closely with environmental scientists,

teams to meet brand, sustainability, and

enhance constructability, while collaborating

cultural advisors, and local communities. This

schedule requirements. These experiences

with globally recognized consultants and local

holistic approach allows us to create future-

demonstrate my ability to deliver complex, high-

partners to achieve excellence that is both

ready infrastructure that not only respects but

profile projects with innovation and precision

globally benchmarked and regionally grounded.

also enhances the identity of the Red Sea region.

SAUDI PROJECTS: What distinguishes

SAUDI PROJECTS: How do you ensure

SAUDI PROJECTS: In your view, what

the architectural and design language

that cultural heritage and the natural

trends are redefining architecture and

RED SEA GLOBAL - GETTING TO KNOW RITA ZEINEDDINE 105

engineering in Saudi Arabia today?

 Innovation-Driven Delivery – Using smart

the successful delivery of landmark tourism

technology, modular construction, and

and infrastructure projects in line with Vision

a transformative period in architecture and

digital design tools as standard practice.

2030. My work spans Laheq Island, Southern

engineering, driven by Vision 2030, where

 Human-Centric Planning – Shifting the

RITA ZEINEDDINE: Saudi Arabia is experiencing

several key trends are redefining the industry:  Sustainability as a Standard: Environmental

focus toward experiential, walkable,

Island, where I've steered multidisciplinary

and wellness-driven environments.

teams to deliver sustainable, design-led

 Capacity Building – Creating a ripple effect

destinations despite complex logistical

responsibility is no longer optional—

in talent development, pushing consultants

it’s embedded in every project, from

and contractors to upskill and innovate.

zero-carbon resorts to regenerative masterplans like those at Red Sea Global.  Digital Integration: The rise of BIM, digital twins, and AI-driven design tools

Dunes, and the P07 package on Shura

and environmental challenges.

I champion a holistic approach that balances

Through these pillars, RSG is not just

creative ambition with technical execution,

delivering projects—it’s shaping the

integrating smart technologies like BIM and

future DNA of Saudi development.

digital twins to enhance efficiency, sustainability,

is reshaping how we plan, execute, and

and innovation. Red Sea Global’s commitment

manage assets across their life cycle,

SAUDI PROJECTS: As a woman in a high-

to contextual, environmentally responsible

enhancing precision and collaboration.

impact leadership role in the construction

architecture sets it apart in the region, with every

 Hyper-Customization and Luxury

and engineering sector, what advice

design rooted in cultural heritage, ecological

Experiences: Tourism-focused developments

would you give to the next generation

sensitivity, and future-forward thinking.

demand architecture that is both bespoke

of female architects and engineers?

and immersive—delivering authenticity,

RITA ZEINEDDINE: As a woman in a leadership

Through active mentorship, a focus on

cultural relevance, and world-class service.

role, my advice to the next generation of female

talent development, and a strong belief

architects and engineers is to embrace your

in inclusive leadership, I aim to empower

Accelerated timelines and remote site

unique perspective, seek continuous learning

the next generation—especially women in

access have made prefabrication, like

and mentorship, and build resilience and

architecture and engineering—to lead with

bathroom pods or full modular villas, a

confidence. Create supportive networks and

confidence and purpose. Together, we’re

game-changer in large-scale developments.

lead with integrity and empathy. By leveraging

not only building world-class destinations

 Modular and Off-site Construction:

 Cultural and Ecological Sensitivity:

our strengths and fostering inclusivity,

but reshaping the Kingdom’s development

Projects now prioritize harmony with

we can shape the future of architecture

standards for generations to come.

heritage and landscape—something

and engineering in impactful ways.

we’ve championed through projects like Laheq Island and Southern Dunes

SAUDI PROJECTS: Are there any mentorship or talent development programs you’re

SAUDI PROJECTS: How do you envision

particularly proud of within Red Sea Global’s

Red Sea Global influencing the Kingdom’s

design and engineering divisions?

broader design and development

RITA ZEINEDDINE: At Red Sea Global, we’re

standards over the next decade?

proud of our structured mentorship program,

RITA ZEINEDDINE: Red Sea Global is setting

which pairs emerging talent with senior leaders

a new national benchmark by demonstrating

to foster career growth and leadership skills.

that world-class development can coexist

We focus on collaborative learning, cross-

with environmental stewardship, cultural

functional workshops, and talent development,

sensitivity, and cutting-edge innovation.

emphasizing diversity and inclusion. Our

Over the next decade, I envision RSG

partnerships with universities and professional

influencing the Kingdom’s broader design

organizations also bring fresh talent and provide

and development standards through:

real-world experience on large-scale projects.

These initiatives ensure continuous growth,

 Sustainability Leadership – Pioneering zero-carbon, regenerative tourism models

empowerment, and a future-driven culture within our design and engineering divisions

that can be scaled across Saudi Arabia.

RITA ZEINEDDINE

 Design Excellence – Elevating architectural

As Executive Director at Red Sea Global, I lead

quality by embedding global best practices

with a philosophy grounded in empowerment,

while celebrating local identity.

collaboration, and accountability, driving

LINKEDIN PROFILE

106 Intelligent Seas Group

QISC AND ISG LEAD DIGITAL TRAINING BREAKTHROUGH 24,000 workers trained remotely for Shell’s major Pearl GTL turnaround in Qatar.

Q

atar International Safety Centre

By leveraging scalable digital tools and

The system featured real-time analytics,

(QISC), in collaboration with Intelligent

industry expertise, QISC and ISG provided

multi-language support (including English

Seas Group (ISG), has successfully delivered

a future-ready training model that delivers

and Hindi), and compatibility with all devices,

a landmark digital training initiative for

consistency, efficiency, and measurable results.

especially smartphones. This enabled learners

Shell’s Major Turnaround 4 (MTA4) project at the Pearl GTL facility in Ras Laffan.

across the globe to complete mandatory TRANSFORMING TRAINING

training from their home countries, drastically

THROUGH TECHNOLOGY

improving efficiency and minimizing delays.

This large-scale digital learning solution

QISC and ISG were tasked with designing,

trained 24,000 individuals, far surpassing

hosting, and managing a Learning Management

BLENDED LEARNING WHERE

the original target of 15,000 and played a

System (LMS) that could deliver engaging,

DIGITAL MEETS PRACTICAL

critical role in preparing Shell’s international

accessible, and multilingual training content.

The training suite was designed as a blended

contractor workforce for deployment.

The platform was developed with frontline

learning experience, merging decades

workers and supervisors in mind, offering vital

of operational insight with cutting-edge

The advanced learning platform was created

onboarding material before workers arrived

digital education. Self-paced, interactive,

to support Shell’s global efforts to enhance

in Qatar. This not only reduced local training

and highly immersive eLearning modules

workforce competency and ensure readiness for

bottlenecks but also ensured a uniform

were built to meet Shell’s stringent

high-stakes operational environments.

knowledge base across all contractors.

safety and competency standards.

Intelligent Seas Group 107

 MURRAY DUGUID (ISG), TIM LOVE (ISG) , EINAR JOHANNESSON (QISC), KAUSHIK.K.MUKHERJEE (QATAR SHELL GTL), TERRY WOOFF (QISC) AND KEITH ELLIS (QISC)

24,000 learners trained across multiple countries Seamless training delivered with zero downtime

of what we achieved with ISG and Shell. This

ultimately trained 24,000 individuals,

solution not only meets Shell’s high standards,

demonstrating QISC and ISG’s ability

it redefines accessibility and effectiveness in

to scale and adapt to evolving project

safety training. Our knowledge of the Pearl

demands. This overachievement highlights

GTL site and ISG’s tech innovation made

their joint commitment to innovation,

Tim Love, Founder of Intelligent Seas Group,

this possible, even under tight timelines."

quality, and client satisfaction.

tier eLearning within a compressed timeline,

QISC’s long-standing relationship with Shell

By delivering this groundbreaking training

optimized for multilingual learners and mobile

and intimate knowledge of the site enabled

solution, QISC and ISG have positioned

devices. We focused on maximizing screen

the team to customize the training program

themselves as trusted partners in the digital

space and designing intuitive content that

with precision. ISG’s digital expertise then

transformation of safety and workforce

didn’t sacrifice engagement or impact."

brought the vision to life, ensuring that

training. Their approach represents a powerful

workers could access reliable, user-friendly

model for how technology and expertise can

training content no matter where they were.

converge to enhance operational readiness

explained: "The challenge was to develop top-

The program’s success hinged on creating digital modules that were just as effective

across high-risk, high-complexity industries.

on smartphones as they were on larger

RESULTS THAT SPEAK FOR THEMSELVES

screens, without compromising on the

The project was delivered on time, to full

immersive learning experience. This was

specification, and with zero system downtime.

crucial, as most overseas workers relied

The LMS’s intuitive interface, multilingual

on mobile devices to access training.

support, and high-quality course content

INTELLIGENT SEAS GROUP VISIT WEBSITE

received widespread praise from Shell, its PARTNERSHIP IN PRACTICE

contractors, and the learners themselves.

Einar Johannesson, Business and Operations Manager at QISC, commented: "We’re proud

Initially scoped for 15,000 users, the system

EMAIL US

108 GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT

CONNECTING BEYOND BOUNDARIES Global real estate leaders converge for innovation, strategy, and sustainable growth.

 RAVI KUMAR CHANDRAN, FOUNDER AND MANAGING DIRECTOR OF GBB EVENTS

GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT 109

110 GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT

T

HE 17TH REAL ESTATE DEVELOPMENT SUMMIT –

SAUDI ARABIA: EUROPE EDITION The 17th Real Estate Development Summit (REDS), Europe Edition, is set to take place on 25 to 26 June 2025 at the Lisbon Congress Centre, Rio Pavilion, Portugal. Organized by GBB Venture, this invite-only summit brings together decision-makers from across the globe, focusing on innovation, strategic partnerships, and investment opportunities in Saudi Arabia’s evolving real estate sector.

A VISIONARY BEHIND THE SUMMIT Ravi Kumar Chandran, Founder and Managing Director of GBB Events, is a seasoned event strategist with a passion for curating business ecosystems where meaningful partnerships flourish. With a rich legacy in creating industryspecific platforms, Ravi has positioned REDS as a must-attend summit for real estate influencers seeking to unlock the Middle East's potential, especially Saudi Arabia’s.

Meet Saudi Arabia’s real estate pioneers WHAT TO EXPECT This edition promises to take the focused platform a notch higher with over 120 international solution providers, over 200 decision makers representing some of the top projects in Saudi Arabia and a stellar speaker line-up addressing some of the most exciting subjects and creative ideas.

Ron Bakker, Founding Partner – PLP Architecture will present EDGE, Amsterdam a unique project intelligently connecting people, creating a truly inspiring workplace. Ideas that can change the way greenery can contribute to real estate projects will be presented by Pablo Vidarte, CEO – BIOO. While Dott. Geol.

Tetyana Kovalenko – CEO, Elite Stone Group will share how marble paves the way for

highlighting the industry growth, some key

Harmen de Jong, Regional Partner Head of

sustainable building in Saudi Arabia and ME.

projects and the way forward. Ali Al Ghamdi,

Consulting at Knight Frank will take the stage

Transformation Consultant will represent OSUS

to present some very interesting facts and

2 of Saudi Arabia’s notable real estate firms,

while Elias Abousamra, CEO will represent

stats on Saudi Arabia’s key market indicators,

OSUS and Rafal Real Estate Development

Rafal and share the priorities shaping the

pipeline projects and trends in the industry.

Company will both share key presentations

industry landscape over the next 18 months.

A panel of project heads and experts then

GBB VENTURE - REAL ESTATE DEVELOPMENT SUMMIT 111

Connect with top-tier global investors and developers

Bassam Boodai – Board Member, Al Mozaini Real

attendees yet more focused time to

Estate and Ahmed Abas – Director, MENA Sports

foster business relationships.

Advisory, EY Parthenon will share their expert opinions on the subject moderated by Tala

WHY ATTEND?

Michel Issa, Chief Reporter, Arabian Business.

 Gain first-hand insights into Saudi

design and development process to deliver

FUN & NETWORKING SESSIONS:

 Meet 200+ top owners, developers,

extraordinary projects defining the future

While there’s much learning and knowledge

operators, architects, designers and

of the Kingdom. This panel moderated by

sharing anticipated at the summit, there’s

120 global solution providers

Daniel O’Brien, Director of Development at

also a bit of fun and quality networking in

Qiddiya will host Paul Fraser, Director - Cities

the process. A quick Energizing Session With

through pre-scheduled meetings

& Communities KSA - AtkinsRealis, Sanjay

Technogym gives time to stretch and relax. The

 Experience value for time through a

Tanwani – Regional Director, AECOM and

highlight dinner is straight out of a storybook.

Al.Motasem B. Attiyah – CEO, Clear Holding Co.

Beginning with a beautiful coastal drive to the

delves into flexibility and adaptability of

Arabia's giga and mega projects

 Explore real-time business opportunities

focused decision-makers only platform

venue Arriba, the dinner itself is planned with

With a proven track record of driving results

Further shedding light on some iconic projects

a breath-taking view of the sea to one side

and forging connections, REDS continues

are a set of most notable design leaders:

and a fort on the other, it is a great place and

to be a leading summit at the intersection

Maximilian Zielinski – Senior Partner, Foster

time to let loose, enjoy and network in the

of vision, innovation, and opportunity.

+ Partners, Viggo Haremst – Partner & Design

amazingly charming Portuguese ambience.

Director, Henning Larsen, Mark Kennedy – Head of Design, Magna – NEOM who will individually

Furthermore, the pre-arranged face-to-face

share their take on the design process of these

meetings with the decision makers provide for

futuristic projects. Christos Passas, Director

undeterred attention to business networking

- Zaha Hadid Architects will also be sharing

where every individual requirement is pre-

recent work in sustainable high-rise design.

matched to ensure a high-success rate to all the meetings. This signature offering

Finally, not to miss the extraordinary mega

by GBB is a time-tested method to bring

events and the future outlook of real estate

together people who mean business and

and tourism industries in the Kingdom, Eng.

can help build long-term partnerships.

Abdulaziz Al Zamil, CBDO – Tatweer, Dr. Adil

Discover innovative architecture and design trends REAL ESTATE DEVELOPMENT SUMMIT VISIT WEBSITE EMAIL US

Al-Qusadi, Advisor on Strategic Partnerships and

The summit also ends with a delegate-

International Cooperation - Saudi Arabia, Dr.

only networking session allowing the

112 GIGA PROJECTS - ROSHN GROUP

ROSHN GROUP BECOMES BILLION-DOLLAR BRAND LEADER ROSHN Group’s Brand Value Tops One Billion Dollars, Becomes Saudi Arabia’s Most Valuable Real Estate Brand.

GIGA PROJECTS - ROSHN GROUP 113

114 GIGA PROJECTS - ROSHN GROUP  GHADA ALRUMAYAN, GROUP CHIEF MARKETING AND COMMUNICATIONS OFFICER AT ROSHN GROUP

GIGA PROJECTS - ROSHN GROUP 115

R

Ranked third in regional real estate sector accomplishment achieved in less than five years,” said Ghada Alrumayan, Group Chief Marketing and Communications Officer at ROSHN Group. “This milestone reflects the success of our expansion strategy and new brand launch, embodying our clear vision and rapid growth as we reinforce the Group’s real estate leadership in Saudi Arabia. This recognition is a result of the growing trust in our brand and the added value we deliver, setting new benchmarks across the real estate sector.”

David Haigh, Chairman and CEO of Brand Finance, commented: “ROSHN Group’s exceptional rise to become Saudi Arabia’s most valuable real estate brand in just five years reflects the power of purposeled strategy and visionary execution.

ROSHN Group is reshaping urban living in line with Saudi Vision 2030 through its integrated communities and innovative mixed-use developments, with a focus on sustainability and community investment.”

Brand Finance evaluates more than 6,000

D AVID HAIGH, CHAIRMAN AND CEO OF BRAND FINANCE

brands annually across all sectors and

ROSHN Group's brand surpasses $1 billion valuation

geographies, providing insights into brand

brand by Brand Finance, the world’s leading

According to Brand Finance, ROSHN’s brand

national champion and global contender.

independent brand valuation consultancy.

ascent has been fueled by a bold new identity

With a brand value exceeding $1 billion,

and strategic expansion into sectors such as

ROSHN also ranks as the third most valuable

education, healthcare, entertainment, and

real estate brand regionally and is among the

sports. Notably, ROSHN Group is constructing

top 20 brands across all sectors nationwide.

two stadiums that will host matches during the

R

OSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a

Public Investment Fund (PIF) company, has been named the Kingdom’s most valuable real estate

strength and financial value. Its recognition of ROSHN Group marks a pivotal moment for the Kingdom’s real estate industry and highlights ROSHN Group's emergence as a

Key player in 2034 World Cup stadiums

2034 FIFA World Cup in Saudi Arabia—further Founded less than five years ago with a mandate

raising the Group’s profile on the global stage.

to contribute to Vision 2030, ROSHN Group has rapidly become a household name synonymous

“We are proud to see ROSHN crowned as the

with innovation, sustainability, and integrated

strongest real estate brand in the Kingdom—an

urban living. Its success mirrors the exponential growth of Saudi Arabia’s real estate sector, driven by Vision 2030’s emphasis on economic diversification and quality of life enhancements.

ROSHN GROUP

Recognized as top real estate brand in KSA

VISIT WEBSITE

116 GIGA PROJECTS - RED SEA GLOBAL - LAHEQ

LAHEQ - LUXURY LIVING AT THE RED SEA Exclusive ownership and unmatched experiences in Saudi Arabia’s new icon.

GIGA PROJECTS - RED SEA GLOBAL - LAHEQ 117

118 GIGA PROJECTS - RED SEA GLOBAL - LAHEQ

First Red Sea Island focused on property ownership

R

ed Sea Global (RSG), the developer

John Pagano, Group CEO of Red Sea Global,

Laheq offers extensive amenities and activities

behind The Red Sea and AMAALA,

stated, “Whether it’s for guests visiting or

for residents and guests, including a 115-berth

has unveiled Laheq Island, an extraordinary

residents who choose to own a piece of The Red

marina, sailing and watersports schools,

new residential community at The Red Sea.

Sea, at Laheq they will experience luxury living

racket club, fitness center, sports field, an

Laheq is the first island in this transformative

with an enriching resort community that brings

18-hole golf course, and a bustling souq

project to focus on resort-style living

people together and fosters life-long bonds.”

featuring curated products and essentials.

and property ownership, bringing the dream of island life to Saudi Arabia.

Residents and guests can also indulge in Set in an archipelago surrounded by the

premium beach clubs and dining experiences,

world’s fourth-largest barrier reef, Laheq

showcasing local and international cuisine

The unveiling of Laheq marks the first plans

Island is 400 hectares of white sand beaches,

with fresh, high-quality ingredients.

revealed beyond Phase One of The Red Sea,

vibrant coral reefs, and crystal-clear waters.

which welcomed its first guests in 2023 and

Private residences draw inspiration from the

Two luxury resort hotels will complement the

now has five hotels and a bustling international

island’s natural surroundings, blending luxury

private residences, one focusing on wellness and

airport. Scheduled to open in 2028, Laheq

and sustainability with beautiful, shaded

the other on a vibrant, adventurous lifestyle.

promises an exceptional lifestyle with private

canopies and elegant garden courtyards.

ownership supported by world-class hospitality.

GIGA PROJECTS - RED SEA GLOBAL - LAHEQ 119

400 hectares of pristine white sand beaches

Premier marina, golf course, and vibrant souq

John Pagano added, “To date, we have

Norman Foster, Founder and Executive

Upon full completion in 2030, The Red Sea

established our reputation as a developer of

Chairman of Foster + Partners, said, “Our vision

will include 50 resorts, 8,000 hotel rooms, and

regenerative tourism destinations, but we are

is grounded in a deep appreciation for Laheq

over 1,000 residential properties across 22

more than that. We are a vertically integrated

Island’s outstanding natural beauty. Residents

islands and six inland sites, all easily accessible

real estate developer and operator, creating

and visitors are invited into a serene garden that

through Red Sea International Airport.

luxury residences to make Saudi Arabia a top

engages all the senses and offers panoramic

destination to live, work, and travel while driving

views of the magnificent surroundings.”

economic diversification and job growth.”

Laheq is a key part of RSG’s growing residential portfolio, managed by Red Sea Residences.

Laheq’s development reflects RSG’s dedication Foster + Partners, one of the world’s leading

to regenerative tourism, enhancing natural

architectural firms, led the design of Laheq

surroundings rather than just preserving

Island. Their concept, called “Forever

them. RSG has committed to planting

Garden,” uses abundant plant life and lush

50 million mangroves and protecting

greenery. At the heart of Laheq is “The

coral habitats, with The Red Sea set to

Ring,” an 800-meter diameter structure

become the world’s largest destination

with luxury apartments, hotels, and retail,

powered entirely by renewable energy.

encircling the island’s pristine lagoon.

RED SEA GLOBAL VISIT WEBSITE

120 GIGA PROJECTS - RED SEA GLOBAL - NAMMOS RESORT AMAALA

NAMMOS RESORT AMAALA LUXURY UNVEILED Redefining hospitality in the heart of Triple Bay.

GIGA PROJECTS - RED SEA GLOBAL - NAMMOS RESORT AMAALA 121

122 GIGA PROJECTS - RED SEA GLOBAL - NAMMOS RESORT AMAALA

A Mykonos-inspired oasis in Saudi Arabia

R

ed Sea Global (RSG), the developer

As the second resort under the Nammos

Life Institute. It offers a luxury spa, state-

behind the regenerative tourism

Hotels & Resorts portfolio and part of ADMO

of-the-art fitness center, and a Children’s

destinations AMAALA and The Red Sea, has

Lifestyle Holding, a joint venture between

Club for family-friendly experiences.

announced Nammos Resort AMAALA, an iconic

Alpha Dhabi Holding and Monterock

new benchmark for luxury living and hospitality

International, this expansion aligns

Designed by Foster + Partners, the resort’s

in the Red Sea region. This project marks

perfectly with ADMO’s vision of redefining

exterior reflects traditional Hijazi architecture,

Nammos Hotels & Resorts’ first venture outside

luxury dining and lifestyle experiences.

while interiors by Lazaro Rosa Violan Studio

of Greece, bringing its iconic Cycladic elegance and world-class hospitality to Saudi Arabia.

(Spain) and Elastic Architects (Greece) “This project represents a milestone for

embrace the timeless elegance of Mykonos’

both Red Sea Global and ADMO Lifestyle

Cycladic style. Signature elements include

Located in the picturesque Triple Bay, the

Holding. We are proud to introduce Nammos

Terrazzo flooring, textured walls, archways,

resort will offer sweeping ocean and Hijaz

Resort AMAALA as one of eight resorts

and a refined color palette of aquamarine,

Cove views when it opens later this year.

opening in AMAALA’s first phase,” said John

white, and gold, complemented by soft

Nammos Resort AMAALA promises an

Pagano, Group CEO of Red Sea Global.

marble and tarnished gold accents.

design, exceptional amenities, and a seamless

The property features 110 ocean-view keys

fusion of Mykonian and Hijazi influences.

and 20 branded residences overlooking

Sunset views and private island cabanas await

unparalleled experience with sophisticated

the AMAALA Marina and Corallium Marine

GIGA PROJECTS - RED SEA GLOBAL - NAMMOS RESORT AMAALA 123

110 ocean-view keys and 20 branded residences shared: “This milestone marks a full-scale, all-encompassing resort experience in one of the world’s most anticipated luxury destinations. We are honored to be part of this extraordinary journey and look forward to the remarkable chapters ahead at Red Sea.” Sanjay Nandi, CEO of ADMO Lifestyle Holding, added: “Nammos Resort AMAALA is a significant milestone in ADMO’s global expansion, reinforcing our commitment to luxury and exceptional experiences in the premium hospitality sector.”

The property includes four

Located on the exclusive Hijaz Island, the

exceptional dining venues:

beachfront Nammos Restaurant AMAALA is

 Horizon Bar with Red Sea sunset views

accessible by boat and promises ultimate

 Nammos Restaurant

privacy with luxurious cabanas and an infinity

 Nalu Restaurant, blending Latin

pool that seems to float over the Red Sea.

Foster + Partners brings contemporary Mediterranean design

Petros Stathis, Chairman of Nammos World

Triple Bay, the first masterplan of AMAALA,

and Vice Chairman of ADMO Lifestyle Holding,

will welcome its first guests in 2025,

American and Asian flavors, and  Omnia Restaurant, featuring a rotating lineup of guest chefs and culinary brands

featuring 1,400 keys across eight hotels.  Upon full completion, AMAALA will offer:  Approximately 4,000 hotel rooms in 30 hotels  1,200 luxury residential villas, apartments, and estate homes  Vibrant marinas, high-end retail, fine dining, wellness facilities, and recreational Amenities

RED SEA GLOBAL VISIT WEBSITE

Interiors

IDEAL STANDARD ELEVATING BATHROOMS WITH INNOVATION AND DESIGN REDEFINING HYGIENE, EFFICIENCY, AND AESTHETICS WITH THE I.LIFE O COLLECTION WITH NEW HYDROTWIST® FLUSHING TECHNOLOGY. Ideal Standard Call

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Visit website

Interiors

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HydroTwist® uses just 4.5 liters per flush

Ideal Standard, part of the Villeroy & Boch Group’s Bathroom and Wellness Division, is launching its latest collection, i.life O. Expanding on the existing i.life A, B, and S ranges, this new collection – designed by renowned architect Roberto Palomba – offers a complete selection of toilets, bidets, and vessel basins. With its soft, flowing curves, i.life O brings a sense of

fluidity and balance, creating a modern yet inviting aesthetic. Its versatile, lightweight design harmonizes effortlessly with various interior styles, making it an ideal choice for both homeowners and designers. i.life O also integrates seamlessly with the wider i.life portfolio and pairs perfectly with Ideal Standard’s new Ceralife O mixer taps.

Seamless, rimless design makes cleaning effortless

Vessel basins bring spa-like comfort home At the heart of the collection is HydroTwist®, an advanced technology that redefines hygiene and efficiency by channeling water into a powerful vortex. Using just 4.5 liters, it surpasses European flushing standards, ensuring a thorough, residuefree clean in a single flush – eliminating the need for a second. Its completely rimless design, with no overhanging edges, makes cleaning effortless. The smooth, open shape allows for a fast and thorough wipe-down in a single motion.

The collection’s vessel basins further enhance the bathroom experience, bringing a spa-like atmosphere into the home. Available in round and oval shapes, their slim, tapered design fits seamlessly on smaller worktops and furniture units. Options with or without overflow and tap decks provide added flexibility to meet diverse needs.

Reflecting Ideal Standard’s ongoing commitment to sustainability, i.life O helps reduce environmental impact. HydroTwist®’s efficient water usage lowers overall consumption, while its powerful flush minimizes reliance on detergents, reducing the chemical load in wastewater. Ideal Standard also recycles approximately 70% of its ceramic waste in collaboration with third parties and continues to implement decarbonization initiatives in its production plants to actively reduce embodied carbon.

Roberto Palomba commented: “The round shape is an evergreen choice in interior design, symbolizing harmony and balance. With i.life O, we have reinterpreted this timeless form to create a modern look that brings a sense of softness and serenity to contemporary bathrooms.”

About Ideal Standard Part of the Villeroy & Boch Group’s Bathroom & Wellness Division, Ideal Standard is a world-leading brand for high-quality residential, commercial, and healthcare bathroom solutions.

Its portfolio combines expertly crafted bathroom products including ceramics,

taps & fittings, bathtubs, furniture, and accessories — delivering a holistic range of cross-category solutions.

About Villeroy & Boch Group’s Bathroom & Wellness Division The Villeroy & Boch Group is one of the global leaders in premium dining, lifestyle, bathroom, and wellness products.

Founded in 1748 and headquartered in Mettlach, Germany, the company stands for innovation, design, and quality. The Group employs more than 12,000 people and is present in over 125 countries.

With its strong brand portfolio, the Bathroom & Wellness Division offers a wide range of sanitary products and fittings for residential and commercial buildings.

The combined portfolio gives consumers, customers, and partners worldwide a broad choice of individual products and complete bathroom solutions. More than 300 engineers in design and innovation centers in Germany and Italy develop concepts that stand out for their quality, functionality, and leading design.

The i.life O collection launches in July 2025.

Crafted for modern living and sustainable design

Interiors

PARKER HOWLEY & CO CRAFTING TIMELESS BESPOKE HANDMADE FURNITURE PARKER HOWLEY & CO'S GLOBAL REACH AND ARTISANAL EXCELLENCE IN THE GCC.

Parker Howley & Co Visit website

House Nine Design Visit website

Sophie Paterson Interiors

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Interiors

Parker Howley & Co, based in Yorkshire, UK, is renowned for crafting bespoke handmade furniture that combines traditional craftsmanship with contemporary design. Their commitment to quality and attention to detail have positioned them as a preferred partner for luxury interiors worldwide, including the Gulf Cooperation Council (GCC) region.

Luxury bespoke furniture handcrafted in Yorkshire, UK

Diverse Product Range The company's portfolio encompasses a wide array of handcrafted furniture pieces tailored to individual client needs. Their offerings include: • Bespoke Bathroom Vanity Units: Renowned as the UK’s leading bespoke handmade vanity unit supplier. Combining functionality with elegance, these units are designed to enhance bathroom aesthetics.

• Other Bathroom Products: A curated selection of bathroom furnishings, crafted to complement various interior styles, from wall cabinets, mirrors, tall boys to stand alone storage units.

• Custom Furniture Pieces: From Kitchen islands to bedroom furniture to hallway consoles and other storage solutions, each piece is meticulously crafted to meet specific design requirements.

Strategic Brand Collaborations Parker Howley & Co collaborates with esteemed brands to offer comprehensive interior solutions.

Their suppler partnerships include: • House of Rohl: Providing access to premium bathroom fixtures and fittings.

Trusted partner for high-end interiors in the GCC

• Victoria + Albert Baths: Offering a range of luxurious freestanding bathtubs and basins.

• Perrin & Rowe: Supplying high-quality brassware and sanitary fittings.

• Francone / Bespoke Taps: A marriage made in heaven, supplying high-quality brassware and sanitary fittings.

• Crosswater: Supplying quality bathroom products from showers to baths to basins to sanitaryware and brassware.

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• Armac Martin: Handmade handles with the largest array of finishes in the UK. • Artisans of Devices: Classed as the leading Tile supplier in the UK with huge ranges of famously designed flooring and wall tiles.

Interiors Exclusive collaborations with top global interior designers

• Other brands include: London 1916, BC designs, Corston Architectural, Vitra, Heritage Brass, Vitra, Origins Living, Thomas Crapper, Villeroy & Boch, but to name a few.

across the Middle East. The company offers trade accounts to commercial clients, including interior designers, developers, hoteliers, architects, and retailers, facilitating seamless integration into diverse projects.

Famous Interior Designer Collaborations:

Showrooms and Accessibility

Parker Howley & Co collaborates with two of the leading interior designers worldwide, designing their own collection of unique designs including vanity units and accessories, exclusively available from Parker Howley & Co, these interior designers work regularly in the Middle East and around the world themselves on exclusive property projects:

To provide clients with a tangible experience of their craftsmanship, Parker Howley & Co has established retail partners in select locations. These spaces showcase their range of bespoke furniture, allowing clients to explore design options and consult with experts at their retail partners.

Also offering video calls to showcase a larger range of their products within their own showroom and workshop is a great way to see the product from far afield.

• House Nine Design: Authentic, Timeless & Liveable. Creating spaces that embody a sense of home. Founded by Jojo Barr, House Nine is a full-service multidisciplinary interior design outfit.

• Sophie Paterson Interiors: Sophie Paterson Interiors is a London and Surrey based design studio specialising in luxury residential interiors internationally.

Presence in the GCC and Worldwide While headquartered in the UK, Parker Howley & Co has extended its reach to the GCC region through strategic partnerships and collaborations. Their bespoke furniture pieces have been featured in various highend residential and commercial projects

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Sustainably made using locally sourced natural materials

Commitment to Sustainability Emphasising sustainable practices, Parker Howley & Co sources materials locally and ensures that all products are crafted in-house. Their dedication to environmental responsibility is evident in their choice of natural materials and eco-friendly production methods.

Parker Howley & Co's fusion of traditional craftsmanship, innovative design, and strategic collaborations has solidified their reputation in the bespoke handmade furniture industry. Their expanding presence in the GCC and commitment to quality make them a valuable partner for projects seeking timeless elegance and functionality.

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ECZACIBAŞI VITRA MARKED 21 YEARS AT ISH VITRA’S INNOVATIONS THAT RESHAPING THE BATHROOM EXPERIENCE.

VitrA Call

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Visit website

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SustaINdex launched to assess product impact

VitrA Grid offered mixand-match versatility

ISH, the world’s largest trade fair for building products was held in Frankfurt in March 2025, brought together industry leaders and cutting-edge innovations.

Eczacıbaşı VitrA, participating for the 21st time, unveiled its VitrA Grid product portfolio, acclaimed for its ‘mix-and-match’ versatility. Visitors to the VitrA stand also discovered the latest washbasins, fittings, and bathroom furniture.

This year, VitrA’s ISH stand brought its ‘Design for Life’ philosophy to life through the theme of ‘again,’ inviting visitors to reimagine, rethink, and reshape the role of design in the bathroom. The SustaINdex project—an industry first in sustainability—also made its debut at ISH, underscoring VitrA’s commitment to forward-thinking innovation.

Reshaping life in the bathroom Designed in four distinct sections, the VitrA stand highlighted the brand’s strengths—its extensive product range, innovation capabilities, and design expertise. VitrA Grid, which reshaped bathroom planning, streamlined space design by offering a wide range of stylish, functional, and adaptable solutions that catered to different styles, spaces, and needs. With a thoughtfully structured approach, it enabled seamless coordination both within and across collections.

VitrA Signature, a series of timeless collections developed in collaboration with leading international designers, reimagined aesthetics in the bathroom.

Combining deep design expertise with exceptional craftsmanship, it transformed bathrooms into inspiring living spaces.

At ISH, VitrA invited visitors to rethink the bathroom experience in the innovation area of its stand. Inspired by consumer insights, cutting-edge products redefined wellness and hygiene in the bathroom. Visitors explored the Sense Hybrid washbasin and kitchen faucet, hand and overhead showers, and bath and shower faucets designed to stay cool to the touch—each one enhancing comfort and convenience.

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World’s first 100% recycled ceramic washbasin* A first for the industry; SustaINdex was launched at ISH VitrA’s new messaging, ‘We are remeasuring the future,’ was showcased in the sustainability-focused area of its stand at ISH. Staying at the forefront of global advancements in products and sustainability, VitrA introduced the SustaINdex project for the first time at ISH—a groundbreaking initiative born from in-house entrepreneurial spirit and developed in collaboration with universities.

A first for the industry, SustaINdex pioneered a calculation methodology that holistically assessed the social and environmental impact of products throughout their entire life cycle. Using this approach, VitrA evaluated, graded, and continuously enhanced the sustainability profile of its product portfolio.

New products that created a buzz Other standout innovations unveiled at VitrA’s ISH stand included the V-Care smart toilet family, which seamlessly blended design and comfort, QuantumFlush technology, which harnessed the power of water for enhanced hygiene, and V-Fit, a newly developed installation set for concealed cisterns.

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VitrA also showcased the world’s first and only 100% recycled ceramic washbasin, presented alongside a toilet seat made from 92% recycled raw materials, which generated 80% fewer carbon emissions than standard products. Among the faucet collections, Minimax Round & Square drew attention with a variety of size options and an extensive color palette.

*Approximately 100% of the content is derived from waste generated and reclaimed during the production process.

Wide range of bathroom furniture VitrA also presented its latest bathroom furniture at ISH, featuring collections that combined contemporary design with practicality. The new Integra Round & Square collection refreshed bathroom spaces with its modern aesthetic, an extensive product range, and on-trend colors. Offering versatility, it included vanity units and countertop modules, allowing for flexible and personalized use.

The new Gala collection introduced spacious storage solutions for makeup units, enhanced by integrated LED lighting and a new tall cabinet concept, transforming bathrooms into stylish yet highly functional spaces. Meanwhile, the Plural collection, designed by the acclaimed Terri Pecora, expanded storage capacity in luxury bathroom furniture with newly integrated solutions, ensuring both elegance and practicality.

V-Care smart toilet redefined comfort and design

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SUSTAINABLE DESIGNS THAT INSPIRE AND ENDURE MIA DESIGN STUDIO BLENDS MODERN MINIMALISM WITH CULTURAL IDENTITY FOR A SUSTAINABLE FUTURE.

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MIA Design Studio is actively expanding into the Middle East, particularly Saudi Arabia, aligning its sustainable and culturally sensitive design philosophy with the Kingdom’s Vision 2030 initiatives. While specific completed projects in the region have not been publicly disclosed, the firm’s focus on luxury hospitality and commercial developments positions it as a valuable partner for developers seeking innovative and sustainable architectural solutions.

MIA Design Studio’s approach involves respecting local culture, heritage, climate, and natural conditions, ensuring that each project reflects a harmonious blend of tradition and modernity. This philosophy aligns with the Kingdom’s emphasis on sustainable development and cultural preservation.

In a world where architecture must balance innovation with sustainability, MIA Design Studio has emerged as a leader. Based in Ho Chi Minh City, this Vietnam-based firm is celebrated for its minimalist, ecofriendly designs that blend seamlessly with natural landscapes. With dedicated team of architects and designers, the studio has built a reputation for creating awardwinning projects that harmonize modernism with nature and cultural heritage.

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N AMAN RETREAT PURE SPA

Founded by Nguyen Hoang Manh, MIA Design Studio’s philosophy goes beyond aesthetics, focusing on environmentally conscious architecture that respects the local context. Each project leverages natural resources, climate, and traditional design elements while incorporating contemporary sensibilities. This balanced approach has earned MIA accolades from the World Architecture Festival, Architecture MasterPrize, Architizer and other global platforms celebrating design excellence.

In an interview with Saudi Projects, Founder and CEO Manh Nguyen emphasized the studio’s commitment to integrating cultural heritage, sustainability, and innovation in its designs. He noted that Saudi Arabia’s ambitious goals mirror MIA Design Studio’s strengths in sustainable and culturally relevant design, making this an opportune time for the firm’s expansion into the Saudi market.

Blending Modern Design with Cultural Integrity

N GUYEN HOANG MANH, FOUNDER

Nature-Inspired Minimalism A Signature Approach What truly sets MIA Design Studio apart is its philosophy of letting nature lead. Their minimalist designs eliminate unnecessary elements, focusing on simplicity, light, and natural materials. This ethos comes to life in the Naman Retreat Pure Spa—a tranquil wellness sanctuary where openair platforms, lotus ponds, and vertical gardens create a seamless dialogue between architecture and nature.

Instead of imposing on the environment, MIA’s designs integrate with it. Natural ventilation, shaded courtyards, and open-air circulation reduce energy consumption, particularly vital in tropical climates. The iconic green façades and vertical gardens not only enhance aesthetics but also improve insulation, biodiversity, and air quality.

N AMAN RETREAT PURE SPA

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 NAMAN RETREAT PURE SPA

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 WYNDHAM GARDEN PHU QUOC

One of MIA’s most distinctive projects, Wyndham Garden Phu Quoc, exemplifies its nature-driven philosophy. Lacking ocean views, the resort was reimagined as a lush garden retreat, inspired by Vietnamese village life. Clusters of villas form intimate hamlets with winding bamboo-lined paths, while each villa opens seamlessly to nature—without interior doors, but with private courtyards and green curtains cascading from the rooftops. The one-storey structures, built with rustic, ecofriendly materials, offer serene views to the sky and surroundings, creating a deep sense of privacy and connection to the landscape.. It’s a prime example of architecture that fosters positive behaviors while blending seamlessly with nature.

 WYNDHAM GARDEN PHU QUOC

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 WYNDHAM CLUBHOUSE PHU QUOC

Award-Winning Eco-Architecture from Vietnam

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 MUI TAN COMPLEX

Cultural Integrity and Modern Vision MIA Design Studio also pays homage to Vietnamese architectural traditions by reinterpreting elements like shaded verandas, breezeways, and internal courtyards. This thoughtful blend of modernism and tradition ensures that their structures are not just functional but culturally significant, offering a sense of belonging and place.

Sustainable Luxury in Hospitality Known for sustainable hospitality projects, MIA’s designs prioritize low environmental impact without sacrificing luxury. The Naman Retreat, for example, uses locally sourced materials and passive cooling to create a tranquil, eco-friendly escape.

MIA Design Studio understands that true sustainability is rooted in respecting existing natural and cultural resources rather than relying solely on technology.

A Vision for the Future At its core, MIA Design Studio’s mission is to craft sustainable, thoughtful spaces that give back to communities and the environment. As the world faces rapid urbanization and climate challenges, their work offers a blueprint for how architecture can honor both progress and tradition.

Sustainable Luxury with Minimal Environmental Impact

Developers in the Middle East can expect MIA Design Studio to deliver projects that not only meet aesthetic and functional requirements but also contribute positively to the environment and community. The firm’s expertise in creating spaces that foster a deep connection between people and nature positions it as a strategic partner for developments aiming to achieve longterm sustainability and cultural resonance.

To explore MIA Design Studio’s innovative projects, visit www.miadesignstudio.com.

 WYNDHAM CLUBHOUSE PHU QUOC

Context- sensitive design & Nature-Led Architecture for a Greener Future

Imagine endless possibilities with La Dolce Vita, a new bathroom collection featuring a timeless and sensual design by Ludovica + Roberto Palomba.

Visit idealstandardgulf.com and bring your vision to life.

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