Saudi Projects Issue 62

CONSTRUCTION

TIME‑LAPSE EXPERTIZE

SUMMER SURGE – BUILDING A BRIGHTER FUTURE

AS THE CONSTRUCTION INDUSTRY CONTINUES TO EVOLVE, WE EXPLORE THE TRENDS AND INNOVATIONS SHAPING ITS FUTURE.

As Saudi Arabia advances towards economic diversification and Vision 2030, this issue of Saudi Projects highlights the innovations, leaders, and industries shaping the kingdom's future. We begin with a focus on RESA Gulf Scaffolding CO. LTD. (RGS) and its Executive General Manager, Ash Arshad. RGS’s unique business model has transformed scaffolding services, demonstrating how collaboration—sometimes even with competitors—can create tailored solutions that meet client needs. Their approach not only positions them as leaders in the scaffolding sector but also sets the standard for strategic partnerships in Saudi Arabia’s evolving business landscape.

In construction, Spectrum Lens, led by Waseem Asmar, introduces cutting-edge time-lapse technology that documents construction projects, offering an invaluable resource for stakeholders to visualize progress and anticipate challenges. Waseem's work has redefined how construction timelines are communicated, offering transparency and clarity.

We also explore retail trends and innovations, with insights from Maurizio Fabbrini of Altavia ODG, who discusses the shifting consumer preferences in Saudi Arabia’s fast-evolving market. Maurizio’s analysis provides businesses with crucial lessons on adapting to the changing retail landscape.

A key focus this month is the growing empowerment of women in construction. Marisa Kamall from GAIA leads this important conversation, highlighting initiatives that support women’s leadership in the sector. Contributions from UNIMAC, ROSHN Group, Red Sea Global, and AAID emphasize the role of gender inclusivity and mentorship in Saudi Arabia's broader Vision 2030 objectives.

Additionally, we feature Buna Holding’s growth under the leadership of Dr. Ahmed Shawky, who is driving the company’s future with vision and strategic ambition. Sustainability also takes center stage with Red Sea Global’s groundbreaking biodiversity study, setting new benchmarks for sustainable development. Finally, AMAALA shares insights on integrating health and safety practices into their projects, guided by Bader Alfallata.

We hope this issue serves as a reflection of the exciting changes in Saudi Arabia and as inspiration for those contributing to the kingdom's transformation.

Rod Millington EDITOR

saudiprojects@tpg.media www.saudiprojects.media

EMAIL NOW

Our commitment to excellence is evident in every project we undertake, from high-rise buildings to mixed-use developments.

With a team of highly qualified professionals and a portfolio that includes subsidiaries like ALIGN Consultancy, BUNA, TAAM, and DAC Group, BUNA offers comprehensive services that encompass every facet of construction and project management.

Our recent collaboration with SCG International to introduce green construction technologies, such as Ultra High-Performance Concrete (UHPC) and 3D printing, underscores our dedication to innovation and sustainability, key pillars of Saudi Arabia’s Vision 2030. Partner with BUNA Holdings and be part of building a sustainable and innovative future for Saudi Arabia.

To explore our capabilities or connect with our team visit.

www.bunholdinga.com info@bunaholding.com

+966 12 658 6686

BUNA HOLDING - DR AHMED SHAWKY

WOMEN IN CONSTRUCTION

SUMMER ESCAPES

QIDDIYA CITY

Buthainah Albaity - Knight Frank MENA

Knight Frank MENA has bolstered its senior leadership with the appointment of Buthainah Albaity as Partner and Head of its newly launched Private Capital & Family Enterprises solutions division.

Buthainah brings nearly 18 years of deep expertize in investment banking, real estate consulting, and strategic advisory to the role. Her career includes significant contributions at Swicorp—where she worked on project financing for the Knowledge

Economic City in Madinah—and a rise to Director and Lead of Real Estate Advisory Services at KPMG in Saudi Arabia.

At Knight Frank, Buthainah will drive bespoke real-estate solutions tailored to ultra-highnet-worth individuals, family enterprises, and family offices across the MENA region.

Her appointment aligns with Knight Frank’s strategy to support a rising wave of private capital and wealth transfer in the UAE and Saudi markets.

Bassel Gazzaz - Marsh Arabia Insurance Brokers

Bassel Gazzaz has been named Chief Executive Officer of Marsh Arabia Insurance Brokers, succeeding Bassam Al Bader. With more than two decades of experience spanning insurance and financial services, Bassel brings a wealth of sector insight and leadership capacity.

Prior to this appointment, he held senior roles at major Saudi insurers, where he drove

significant growth in corporate and strategic sales. In his new role, Bassel will lead Marsh Arabia’s strategic direction and operations across the Kingdom, with a clear mandate to enhance client service, expand market share, and strengthen Marsh’s position in Saudi Arabia. His leadership is expected to bolster Marsh’s commitment to innovation and growth within the region’s evolving insurance landscape.

Hitesh Thakkar - Al Masraf Chief Financial Officer

Hitesh Thakkar has joined Al Masraf as Chief Financial Officer, spearheading the bank’s 2025–2028 growth strategy.

With over 25 years of experience across regional and global financial institutions, Hitesh most recently served as Group Head of Finance for Retail Banking & Wealth Management at Emirates NBD. Previously, he was CFO & Head of Strategy at Emirates Islamic, playing a pivotal role in its financial turnaround, and has held senior positions at ABN AMRO, ICICI Bank, and BNP Paribas. A qualified

Chartered Accountant and Harvard Business School alumnus with a Bachelor of Commerce from R.A. Podar College, Mumbai, he brings strong governance, capital-management, and strategic planning expertize. At Al Masraf, Hitesh will lead financial planning, performance management, and capital efficiency, bolstering the bank’s shift to an agile, digitally enabled model. His collaborative leadership is expected to enhance resilience, value creation, and stakeholder confidence across Corporate, Retail, and SME segments.

Qais Hussein Balas - Managing Director, Al Jouf Cement

Al Jouf Cement’s Board of Directors has appointed Qais Hussein Balas as Managing Director and Executive Board member, effective July  2025, through the current board term ending 5 August 2027. Qais succeeds Abdulkarim bin Mohammed Al‑Nuhair, who elected not to renew his contract. With over 25 years of regional leadership, Qais brings extensive expertize, he previously

led Al-Manaseer Cement Factory in Jordan as CEO, served as CFO at GMS Group, and worked as Senior Internal Auditor at Fastlink. He also held the position of Director of Investments and Business Development at Hikma Pharmaceuticals.

A seasoned strategic executive, his appointment reinforces Al Jouf’s commitment to strong governance, financial acumen, and operational excellence.

Dr. Ahmed Shawky - Strategy & Development Manager

BUNA Holding is pleased to announce the appointment of Dr. Ahmed Shawky, DBA, CPIM, MBA, as its new Strategy & Development Manager, effective May 2025. Dr. Shawky brings over 16 years of strategic leadership and operational excellence, with a proven track record in supply chain, logistics, and business development. He joins BUNA from Xeed, where he led supply chain initiatives. His academic achievements, including a DBA and CPIM certification, underscore his

expertize in operations and strategy. In his new role, Dr. Shawky will drive BUNA’s growth agenda, spearheading strategic planning and development across its diversified construction portfolio. His appointment underscores BUNA’s continued focus on innovation, governance, and sustainable expansion in the Saudi market.

Please join us in welcoming Dr. Ahmed Shawky to BUNA Holding!

Glen Instone - CEO of Husqvarna Group

Glen Instone has been appointed CEO of Husqvarna Group, stepping into the role effective 11 August 2025, according to the company’s Board.

Instone, a Chartered Management Accountant with a BA (Hons) in Accounting & Finance, joined Husqvarna in 2002. He has served as Group CFO and, since 2018, as President of the Forest & Garden Division. Torbjörn Lööf, Husqvarna AB’s Chairman, praised Instone’s “deep knowledge of our business and strong

leadership skills,” noting his central role in shaping the company’s next strategic phase, to be unveiled at Capital Markets Day in December. Glen succeeds Pavel Hajman, who will stay on until year-end. He remarked, “I am proud of our company’s achievements… customers are always at the heart of what we do”. With over two decades at Husqvarna, Glen Instone brings continuity and fresh vision at a pivotal time for the group.

PIF LAUNCHES COMMERCIAL PAPER PROGRAM

New initiative to further diversify PIF’s funding sources and enhance liquidity.

The Public Investment Fund (PIF), one of the world’s largest and most impactful sovereign wealth funds, has announced the establishment of its inaugural commercial paper (CP) program. This strategic move marks another significant milestone in PIF’s efforts to diversify its funding sources, expand access to short-term liquidity, and maintain a resilient financial framework aligned with its long-term investment goals.

The new CP program will allow PIF to issue Saudi Riyal-denominated instruments with maturities of up to one year. This initiative broadens the Fund’s existing funding toolkit, which already includes bonds, sukuk, and various debt instruments, and is designed to align with best practices in capital markets and prudent liquidity management.

NEO SPACE GROUP MARKS MAJOR MILESTONE ANNIVERSARY

Celebrating one year of innovation, strategic growth, and leadership in Saudi Arabia’s thriving space industry.

Neo Space Group (NSG), a PIF company and Saudi Arabia’s leading commercial satellite services provider, celebrates its first-year anniversary, marking a year of major milestones and outstanding achievements. These encompass strategic acquisitions, the onboarding of new clients, expanded capabilities through key partnerships, and robust business growth, all within just 12 remarkable months.

Launched by the Public Investment Fund (PIF) on 27 May 2024, NSG has made significant strides toward its mandate of becoming the national champion of the space sector, supporting commercial satellite space operations both locally and internationally. Within its first year, the company expanded its portfolio of services including satellite broadband, Earth observation and sensing, geospatial analysis, satellite navigation and IoT solutions.

Key milestones include the acquisition of TAQNIA ETS, a prominent Saudi provider of geospatial services and solutions, which has now been fully integrated and rebranded as NSG Geospatial Services under the NSG umbrella…

PIF AND FIFA FORGE PARTNERSHIP FOR FIFA CLUB WORLD CUP 2025™

Strategic partnership to elevate FIFA Club World Cup 2025™ in the U.S. PIF and FIFA have announced that PIF will be an official partner of the FIFA Club World Cup 2025™, taking place in the United States from 14 June to 13 July 2025.

The partnership reflects a shared vision between FIFA and PIF to broaden global participation in sports by unlocking new opportunities, fostering innovation, and engaging fans around the world. With a strong emphasis on youth, the collaboration will also support grassroots initiatives, helping to inspire and involve the next generation of football talent.

POWER, BADEEL AND SAPCO TO INVEST APPROXIMATELY $8.3 BILLION TO DEVELOP 15,000 MW OF RENEWABLE ENERGY PROJECTS IN SAUDI ARABIA

The projects consist of five new solar photovoltaic plants and two wind power plants.

In the presence of His Royal Highness, Prince AbdulAziz bin Salman bin AbdulAziz Al Saud, Minister of Energy, ACWA Power, a leader in energy transition, a first mover

in green hydrogen, and the world’s largest private water desalination company, the Water and Electricity Holding Company (Badeel), a wholly owned company of PIF, and Saudi Aramco Power Company (SAPCO), a wholly owned subsidiary of Aramco, today announced the signing of power purchase agreements

(PPAs) with the Saudi Power Procurement Company (SPPC) as the procurer and off-taker for the development of five large-scale solar photovoltaic (solar PV) plants and two largescale wind energy plants across Saudi Arabia.

THE GOLD – LUXURY DESTINATION IN KHOBAR

Experience unparalleled luxury and dining on King Salman Road.

Lemay is proud to tell the story of The Gold through the design of its exquisite leisure and dining destination that will come to life on the famed King Salman Road in the city of Khobar. Visitors will be invited to shop, be entertained, dwell, and enhance their well-being across a distinctive environment spanning over 32,000 square metres. The Gold will rise as the new luxury meeting place in the Kingdom of Saudi Arabia.

Khobar is a vibrant, multi-layered community with a pride of identity that is deeply rooted.

The Gold will enhance its community with its shining, contemporary design and ties to the rich heritage of the land, as it takes its place among the finer retail and leisure destinations in the Kingdom.

DHL’S REGIONAL CX TRANSFORMATION TAKES FLIGHT

Arkan powers DHL’s Genesys Cloud CX rollout, enhancing customer experience across Middle East markets with BT partnership.

AArkan Solutions announced the successful go-live of its innovative PSTN integration service for DHL Express in Kuwait, Qatar, and Jordan, in collaboration with British Telecom (BT). Under a multicountry agreement, DHL is deploying Arkan Genesys Cloud Connect to integrate local PSTN lines into the Genesys Cloud CX platform, which is globally managed by BT as DHL’s Genesys partner.

Following Egypt’s initial rollout in 2024, these latest deployments mark a major step forward in DHL’s regional digital transformation initiative across the Middle East.

Arkan Genesys Cloud Connect is a secure, fully managed PSTN integration solution that bridges local telecom infrastructure with Genesys Cloud CX.

DELIVERING PROJECTS WITH PURPOSE AND PRECISION

DAC Group powers Vision 2030 with full‑ cycle project delivery expertize.

As Saudi Arabia reshapes its economic and urban landscape under Vision 2030, the pressure to deliver complex projects on time and within budget has never been greater. The DAC Group, a multidisciplinary firm with a proven track record across infrastructure, architecture, engineering, and project management, is meeting that challenge with a comprehensive, lifecycle-based project delivery model that ensures seamless execution from concept to completion. What sets DAC apart is its integrated methodology. Instead of relying on fragmented delivery systems, DAC provides clients with a unified solution that spans the full project lifecycle: from feasibility studies, planning, and design through to construction oversight, commissioning, and asset management. This vertical integration reduces delays, streamlines communication, and ensures that all stakeholders are aligned at every phase of development.

ENGINEERING TOMORROW’S URBAN SKYLINE

BUNA Al Khaleej leads Saudi Arabia’s superstructure revolution with cutting edge engineering.

As Saudi Arabia accelerates its urban transformation under Saudi Vision 2030, the demand for high-rise buildings and complex structural systems is growing at an unprecedented pace. At the forefront of this construction surge is BUNA Al Khaleej, a company that has rapidly established itself as a go-to specialist for superstructure engineering across the Kingdom of Saudi Arabia.

SHAPING TOMORROW’S

BUILT

ENVIRONMENT

BUNA Holding pioneers fully integrated construction solutions aligned with Vision 2030.

As Saudi Arabia undertakes one of the world’s most ambitious transformation agendas under Vision 2030, the demand for smarter, faster, and more collaborative construction delivery models is rising. BUNA Holding has emerged as a standout player, redefining integrated project services across the Kingdom of Saudi Arabia. Positioned as a one-stop partner for developers, investors, and government entities, BUNA is setting a new benchmark in how infrastructure is conceived, executed, and maintained.

ROSHN GROUP JOINS LIV GOLF AS PILLAR PARTNER, LAUNCHING THE ‘RISING STARS’ TALENT DEVELOPMENT PROGRAM

The partnership will cover 19 events across the 2025 and 2026 seasons.

ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, joins LIV Golf as global Pillar Partner for 19 international tour stops during the 2025 and 2026 seasons.

As the two entities work together to modernize golf and accelerate the sport’s adoption, ROSHN Group and LIV Golf will champion youth access to golf and promote golf and education talent development. These initiatives will be delivered as a central part of Potential Unleashed, LIV Golf’s sustainability and community engagement program in collaboration with ROSHN Group’s YUHYEEK CSR program.

At LIV Golf Andalucía, this collaboration launches the “Rising Stars” program, the first of its kind to recruit and train up to 20 young Saudi golfers over six months with mentorship from LIV Golf players and a Saudi-based golf training program. The Rising Stars children will have the opportunity to attend 2025 LIV Golf events in the UK and USA while preparing for professional-amateur events in the 2026 season.

LUCIDYA SECURES RECORD‑BREAKING AI FUNDING

MENA’s leading AI‑powered CXM platform raises $30 million in Series B funding, largest AI investment in region.

Lucidya, MENA’s leading AI-Powered customer experience management (CXM) platform, has announced the close of its USD30 million Series B round—the largest AI investment ever raised in the region.

The round was led by Impact46, the Saudi VC behind IPOs Jahez and Rasan. New participants included Aramco’s investment arm Wa’ed Ventures, government-backed, digitalinnovation catalyst Takamol Ventures, and SparkLabs. Existing investors Rua Growth Fund and ARG also returned, doubling down on their long-term conviction in Lucidya’s trajectory.

Congratulations were delivered by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya’s Riyadh headquarters.

Founded in 2016 and backed by VCs since 2019, Lucidya is one of MENA’s AI pioneers. Operating in 11 countries, it serves telecom, BFSI, hospitality, healthcare, and public sector clients with a combined market cap over USD250 billion—enhancing experiences for their +75 million customers and citizens across the region.

JLL FACILITATES LANDMARK SALE OF ANTARA RESIDENTIAL COMPOUND IN RIYADH SHOWCASING EXPERTIZE IN

COMPLEX REAL ESTATE TRANSACTIONS

Premier residential development draws significant investor interest.

JLL Capital Markets has successfully advised a leading Saudi Arabian fund in the sale of Antara Residential Compound, a top-tier expatriatefocused residential community located in Diriyah, North Riyadh.

NEOM MCLAREN UNVEILS SPECIAL EDITION LIVERY

The Striking New Livery Showcases a Bold Collaboration Between Mclaren and Oxagon at the London E‑Prix.

NEOM McLaren Electric Racing revealed a striking new livery for the season finale of the ABB FIA Formula E World

This sale is among the most notable residential real estate transactions in Riyadh this year and underscores JLL’s deep understanding of the local market, as well as its unparalleled ability to manage intricate deals in the Kingdom’s evolving property landscape.

Championship in London on 26-27 July. Unveiled at McLaren Racing's Never Stop Racing fan experience in Trafalgar Square, the design was crafted as a bold ‘away kit,’ creatively capturing the ambition of Oxagon, NEOM’s reimagined industrial city.

FROM LEGACY TO LEADERSHIP

‑ RESA GULF'S TRANSFORMATION

REVOLUTIONIZING THE ACCESS AND INDUSTRIAL SECTORS WITH A HUMAN-CENTRIC APPROACH.

Ash T. Arshad, the Executive General Manager of Resa Gulf, is a trailblazer in the Saudi Arabian construction industry. With RGS, he has developed innovative business models that prioritize client needs, collaborating with competitors to deliver tailored solutions. Under his leadership, RGS has made significant strides in empowering local talent, launching training initiatives that have boosted Saudi national recruitment from 8% to 42% in just a year. The company has also made notable progress in promoting diversity, increasing female representation among skilled workers from 2% to 11%. RGS has worked on high-profile projects, including the Dammam Port, Abqaiq Refinery, and the Ministry of Finance renovation in Riyadh. As a prominent figure in the industry, Ash T. Arshad's insights on RGS's transformation and growth offer valuable lessons for professionals and organizations alike.

In an industry often characterized by rigid hierarchies, transactional mindsets, and commoditized services, one company is challenging the status quo. Resa Gulf is not only redefining what it means to be a leader in the access and industrial services sectors, but it is also doing so by tearing down the walls between vendor and client, supplier and buyer, and replacing them with something far more powerful: partnership.

Welcome to the new era of Business-forBusiness (B4B)—a strategy grounded in co-creation, shared outcomes, and long-term collaboration. At the center of RGS’s transformation is a deeply human philosophy: People-for-People (P4P). This is not just a clever tagline. It’s a cultural shift that’s empowering teams, enabling growth, and fundamentally changing how industrial service companies operate.

THE EVOLUTION FROM A SERVICE PROVIDER TO A STRATEGIC PARTNER

Founded with a legacy in scaffolding and access solutions, RGS has evolved into a multi-disciplinary industrial services

RGS embraces People‑ for‑People (P4P) philosophy

HYBRID BUSINESS MODEL

DATA‑DRIVEN OPERATIONS

STRATEGIC PARTNERSHIPS

CLIENTS

company offering scaffolding, insulation, fireproofing, waterproofing, and specialist access systems. Yet what sets RGS apart isn’t just its service lines - it’s the mindset with which those services are delivered.

In traditional B2B models, success is measured in volumes sold and contracts closed. But for RGS, success is defined by how well they enable their customers to succeed. This is the essence of B4B. Rather than acting as a distant supplier, RGS embeds itself into its clients’ ecosystems— aligning goals, sharing risk, and engineering customized solutions that drive mutual value.

“B4B isn’t a catchphrase—it’s a commitment,” says Ash T. Arshad, Executive General Manager of RGS. “We don’t just work for our clients; we work with them. Our success depends entirely on theirs.”

STRATEGIC PARTNERSHIPS THE CORNERSTONE OF THE B4B MODEL

One of the clearest expressions of RGS’s B4B philosophy is its approach to partnerships. RGS has developed an ecosystem of strategic collaborators—from scaffold manufacturers and safety specialists to EPC contractors and plant owners. These relationships are not simply transactional. They are deeply integrative, built on trust, transparency, and a shared ambition to improve industry standards.

For instance, rather than relying on generalpurpose solutions, RGS works with material and technology providers to co-develop products tailored to the specific needs of industrial clients. The introduction of the V-Deck system, a modular suspended platform used for accessing complex pipe racks, is a prime example of how co-innovation can replace outdated tube-and-fitting

Building partnerships that drive long‑term collaboration

scaffolding in critical environments— cutting erection times, improving safety, and lowering total installed cost.

This collaborative R&D approach ensures that RGS clients benefit from the most effective and innovative tools, while suppliers gain deeper market insight and a clearer route to long-term customer loyalty.

ENGINEERING INNOVATION INTO THE CORE

While many companies speak of innovation, RGS operationalizes it. The company has built a culture of continuous improvement across its value chain—from digital estimation and project controls to material tracking and logistics optimization.

Through ERP integration, real-time data dashboards, and structured site feedback mechanisms, RGS is able to align operational performance with customer expectations. This data-centric model doesn't just drive

Innovation through co‑creation and joint ventures

internal efficiency; it enhances customer transparency, reduces rework, and creates a cycle of learning and refinement.

Beyond technology, innovation also takes the form of creative business models. RGS offers hybrid commercial terms—ranging from turnkey project pricing to performancebased outcomes—that give clients flexibility and confidence. With cost predictability and outcome accountability built into contracts, RGS transforms traditional vendor dynamics into strategic joint ventures.

PEOPLE FOR PEOPLE (P4P) A HUMAN CENTRIC APPROACH TO PERFORMANCE

At the heart of the RGS model is its Peoplefor-People philosophy. In a sector where human capital often gets overlooked, RGS has made workforce empowerment a strategic priority. From site laborers to engineers, from project managers to procurement officers, everyone at RGS is trained to think in terms of relationships, not roles.

“We recognize that behind every successful scaffolding design, insulation wrap, or fireproofing spray is a person—skilled, motivated, and accountable,” says Arshad. “That’s why P4P is more than an HR policy—it’s a business strategy.”

To support this, RGS has invested in international recruitment partnerships, technical training academies, and local workforce development initiatives. Scaffolders, engineers, technicians, and waterproofing applicators from a variety of international locations are rigorously assessed before deployment. Meanwhile, Saudi nationals

RGS leads the shift from vendor to strategic partner

are enrolled in structured on-the-job training programs aimed at building longterm careers in industrial services.

The result? A workforce that’s aligned, skilled, and emotionally invested in customer success.

BUILDING A CULTURE OF CO CREATION

RGS’s P4P and B4B models intersect most powerfully in how the company engages with customers during project planning and execution. Project teams are not handed a rigid scope; they are brought into early design discussions, asked to challenge

assumptions, and encouraged to propose better ways of delivering results.

This co-creation mindset is particularly valuable in shutdowns, turnarounds, and high-risk environments—where timing, safety, and coordination are critical. RGS teams are trained to “think like owners,” often identifying time or cost savings that even clients hadn’t considered.

The message to customers is simple but profound: we are not your contractor; we are your partner in success.

A BLUEPRINT FOR THE FUTURE

As RGS looks to the future, its strategy remains clear: deepen partnerships, enable innovation, and empower people. The company is now expanding its B4B model into digital procurement, intelligent material systems, and even joint ventures with plant operators.

At the same time, the P4P approach will evolve into a fully integrated performance management framework— where every employee is measured not just by tasks completed, but by value contributed to customer outcomes.

In doing so, RGS is not just responding to market needs. It is actively reshaping the expectations of what industrial service providers can be.

FROM LEGACY TO LEADERSHIP

In an age of disruption, companies that cling to legacy models will be left behind. But those that embrace partnership, co-creation, and human-centered performance will lead.

RGS is proof of that.

By transforming itself from a traditional contractor into a strategic ally, RGS is not only securing its place at the top of the access and industrial services sector—it is showing the entire industry how to get there.

Because in the end, the best business isn’t done between companies. It’s done between people, for people.

TIME‑LAPSE EXPERTIZE FOR THE CONSTRUCTION INDUSTRY ‑ SPECTRUM LENS

CAPTURING THE ESSENCE OF SAUDI ARABIA'S TRANSFORMATION, INSIGHTS INTO THE KINGDOM'S DYNAMIC GROWTH AND THE EVOLVING GCC LANDSCAPE.

SAUDI PROJECTS: recently spoke with Waseem Asmar, the founder of Spectrum Lens, in an exclusive interview to explore how photography, videography, and drone technology are elevating real estate and construction visibility across Saudi Arabia and GCC. From large-scale time-lapse installations to secure surveillance systems, Waseem Asmar shares how Spectrum Lens is not only documenting but also shaping how the built environment is presented, locally and globally. As Saudi Arabia continues its transformation under Vision 2030, visual media has become a powerful tool in marketing, transparency, and project accountability. In this Q&A, SAUDI PROJECTS dives into the processes, technologies, and philosophies that make Spectrum Lens a standout name in this evolving space.

SAUDI PROJECTS: Can you tell us about the origins of Spectrum Lens and what inspired you to focus on real estate, construction, and surveillance photography and videography?

WASEEM ASMAR: Spectrum Lens was born from my extensive experience in photography and videography, particularly in real estate and construction. After spending almost two decades capturing the beauty of various subjects, I recognized a unique opportunity to specialize in these sectors. The intricate details and dynamic nature of construction projects fascinated me, and I saw how highquality visuals could significantly enhance marketing efforts and project visibility.

SAUDI PROJECTS: What sets Spectrum Lens apart in the highly competitive field of visual media, especially when it comes to construction timelapse and real estate imaging?

WASEEM ASMAR: What sets Spectrum Lens apart is our commitment to excellence and innovation. We combine state-of-the-art technology with artistic vision, ensuring that our imagery not only documents but also tells a story. Our proprietary techniques in time-lapse photography and our deep understanding of real estate marketing enable us to deliver unparalleled results

Professional visuals accelerate real estate sales

Watch how time‑ lapse transforms visuals, management and interactions in construction and real estate projects!

Click here to see the full story

Drone imagery brings projects to life

Secure, regulation‑compliant footage management

that resonate with clients and stakeholders alike. Additionally, our expertize in professional architectural photography, recognized with the AUOP-EU award in 2009, adds significant value to our offerings.

SAUDI PROJECTS: In what ways have you seen professional photography and videography impact the success of real estate sales or project visibility for developers in Saudi Arabia?

WASEEM ASMAR: Professional photography and videography have a profound impact on real estate sales. High-quality visuals create a compelling narrative that attracts potential buyers and investors. In Saudi Arabia, where the market is rapidly evolving, striking imagery can differentiate a project, enhance marketing campaigns, and ultimately lead to quicker sales and increased visibility for developers.

SAUDI PROJECTS: Can you walk us through your process when covering a large-scale construction project from groundbreaking to completion?

WASEEM ASMAR: My process begins with thorough planning and collaboration with the project team. We establish key milestones and determine the best angles and times for capturing imagery. Throughout the project, I maintain regular communication with stakeholders to ensure that we document every significant phase, from groundbreaking through to completion, allowing for a comprehensive visual archive.

SAUDI PROJECTS: Timelapse photography requires precision over extended periods. What are some of the unique challenges you face in this niche, and how do you overcome them?

WASEEM ASMAR: Some challenges include managing equipment in varying weather conditions and ensuring consistent power supply and connectivity over long durations. I address these by using industrial-grade equipment designed for durability and reliability. Additionally, I implement backup systems and remote monitoring to maintain

seamless operation. The importance of timelapse systems extends to all engaged parties: project owners, consultants, contractors, and developers. These systems provide transparent documentation of progress, enhancing communication and trust among stakeholders.

SAUDI PROJECTS: How do you ensure your surveillance footage for construction and infrastructure projects remains secure and compliant with local regulations?

WASEEM ASMAR: We take security very seriously at Spectrum Lens. Our footage is stored on secure servers with restricted access, and we comply with all local regulations regarding surveillance including local data hosting and 256-bit military grade encryption. We use cutting-edge Australian made industrial grade controller and our installed professional camera with interchangeable lens is not directly connected to internet. Regular audits and updates to our security protocols ensure that we meet compliance standards and protect our clients' privacy.

SAUDI PROJECTS: How has drone technology evolved your business, and what types of drone work are most in demand with your clients today?

WASEEM ASMAR: Drone technology has revolutionized our approach to aerial photography and videography, providing unique perspectives that were previously unattainable. Clients often request drone footage for site surveys, marketing materials, and progress tracking, as it offers comprehensive views of large-scale projects and enhances storytelling.

SAUDI PROJECTS: Spectrum Lens works closely with real estate developers. How do you tailor your services to meet their evolving marketing and documentation needs?

WASEEM ASMAR: We prioritize understanding each developer's specific goals and challenges. By offering customizable packages that include various types of photography, videography, and

BENEFITS OF USING TIME‑LAPSE TECHNOLOGY

 Improved Project Monitoring: Time-lapse captures every stage of construction, providing a visual record that helps track progress, identify delays, and ensure adherence to timelines.

 Enhanced Stakeholder Engagement: Condensed videos make it easy to share updates with clients, investors, and teams, fostering transparency and trust in the project’s development.

 Powerful Marketing Tool: Time-lapse videos showcase the evolution of a project in a visually compelling way, making them ideal for promotional content that highlights expertize and attracts new clients.

marketing support, we ensure that our services align with their evolving needs, whether it’s for project launches or ongoing documentation and documentaries productions.

SAUDI PROJECTS: Sustainability and smart cities are major focuses in Saudi’s Vision 2030 and the GCC. How do your visuals contribute to communicating progress and innovation in these areas?

WASEEM ASMAR: Our visuals play a crucial role in showcasing the advancements in sustainable architecture and smart city initiatives. By highlighting innovative designs and construction methods, we help convey the message of progress and commitment to sustainability, aligning with the goals of Vision 2030.

SAUDI PROJECTS: With rapid development across Saudi Arabia, how do you scale your operations to meet demand across multiple regions or mega-projects?

WASEEM ASMAR: Scaling operations involves building a reliable network of local professionals and leveraging advanced technology for efficient project management. We also invest in training our team to ensure consistency in quality and service, enabling us to meet the demands of multiple regions and projects simultaneously.

SAUDI PROJECTS: What’s next for Spectrum Lens? Are there any emerging technologies or services you're looking to introduce in the near future?

WASEEM ASMAR: We are excited to explore the integration of AI-driven analytics in our visual media services, which can provide deeper insights into project performance and audience engagement. Additionally, we plan to introduce unique and cutting-edge 4K surveillance security systems to enhance our offerings, along with expanding our drone capabilities and introducing virtual reality experiences to offer clients immersive ways to showcase their developments. Furthermore, we are looking to expand into Syria, starting with a back office that will eventually evolve into a full branch. This move is strategic, considering the anticipated rebuilding efforts post-war and my established network of professionals and leaders in the region, positioning Spectrum Lens to play a pivotal role in the upcoming reconstruction efforts.

RETAIL TRENDS AND INNOVATIONS WITH MAURIZIO FABBRINI

INSIGHTS INTO SAUDI ARABIA'S EVOLVING RETAIL LANDSCAPE AND FUTURE MALL INNOVATIONS.

n a dynamic retail landscape where consumer preferences are shifting rapidly, Maurizio Fabbrini of Altavia ODG brings a wealth of knowledge and experience. In this interview, Maurizio offers valuable insights into the current and future state of Saudi Arabia’s retail sector, highlighting key innovations that are reshaping the shopping mall experience. From retailtainment and cutting-edge technology to balancing cultural values with modern design, Maurizio delves into the factors influencing retail strategies in the Kingdom. In the following discussion, he shares his perspectives on how malls will evolve, what will drive growth in the next five years, and how operators and retailers can stay ahead of the curve.

SAUDI PROJECTS: How do you see the concept of “retailtainment” shaping the future of shopping malls in Saudi Arabia? Can you share examples of successful implementations?

MAURIZIO FABBRINI: Retailtainment is quickly becoming the cornerstone in the retail landscape in Saudi Arabia. As malls evolve beyond shopping destinations, the integration of entertainment, leisure, and immersive brand experiences is key to attracting and retaining footfall. From cinemas, gaming arenas, and indoor snow parks to brand-led activations that blend physical and digital engagement, the focus is shifting towards experiential retail. A great example is Riyadh’s Boulevard World and Boulevard Riyadh City, destinations that combine retail, entertainment, and culture. At Altavia ODG, we see this shift reflected in client briefs, where design is no longer just about showcasing products but about curating moments worth sharing.

SAUDI PROJECTS: What role do you think technology will play in enhancing customer experience in Saudi malls? Are there any notable trends or innovations you’re excited about?

MAURIZIO FABBRINI: Personally, I think technology should be an enabler of personalization, convenience, and surprise. Whether it’s AI-powered tools for wayfinding,

Retailtainment: The future of shopping in Saudi Arabia

Technology enhancing the customer experience in malls

AR-based product trials, or interactive displays that adapt to the user, tech bridges the physical and digital. Data has become the main driver to optimize mall layouts, offer mix and customer flows, something we integrate when working on retail strategy consulting. Smart parking, app-based loyalty systems, and click-and-collect hubs are also becoming common. These aren’t gimmicks, they’re infrastructure for the new shopper journey.

SAUDI PROJECTS: What are some key considerations for designing malls that cater to the needs of Saudi consumers? How can malls balance cultural sensitivities with modern retail expectations?

MAURIZIO FABBRINI: Designing for Saudi consumers means understanding a unique mix of tradition and progress. Privacy, family orientation, and gender considerations are crucial—whether it’s through seating arrangements, prayer room access, or flexible circulation paths. But at the same time, the Saudi youth is one of the most connected and trend-savvy demographics globally. Every retail space needs to speak both languages: offering comfort and cultural respect while providing digital connectivity, style-forward brands, and entertainment. We see this every day in the projects we are working for large retailers and travel retail operators in Jeddah and Riyadh.

SAUDI PROJECTS: What are your predictions for the retail market in Saudi Arabia over the next 5 years? Will we see continued growth and investment in the sector?

MAURIZIO FABBRINI: The trajectory is clear: growth will continue, but not without transformation. Tier 1 cities will see a saturation of traditional malls, but mixed-use, community-led, and niche developments will thrive. There’s a strong appetite for F&B, health, and entertainment, especially in secondary cities. More international brands will enter the market, and local brands will be scaling up, creating a need for expert

Predictions for Saudi Arabia’s market over the next five years

 MAURIZIO FABBRINI, HEAD OF GROWTH ALTAVIA ODG

retail strategy, localization, and design, which is exactly where we add value.

SAUDI PROJECTS: How can mall operators and retailers overcome the challenges of oversupply and changing consumer preferences? Are there any notable success stories?

MAURIZIO FABBRINI: Data is the answer. It will require flexibility and programming. Malls that constantly evolve, hosting popups, community events, seasonal activations will stay relevant. One standout model is the continuous reinvention we see in The Boulevard in Riyadh, which shifts its offering and layout seasonally. Another is integrating co-retail spaces, incubators, and showrooming models that appeal to both tenants and visitors. It would be interesting to see a new approach where operators think like content platforms, not real estate owners.

SAUDI PROJECTS: How do you envision the future of malls in Saudi Arabia evolving? Will they become more focused on entertainment, dining, and community activities?

MAURIZIO FABBRINI: Absolutely. Malls are already pivoting from retail centers to social ecosystems: places where people go to spend time, not just money. Dining, wellness, entertainment, art, and events will drive footfall, while shopping becomes a byproduct of presence. At Altavia ODG, we see this reflected in the growing importance of design for activation, community storytelling, and curated experiences over square footage of merchandise.

Designing malls with cultural sensitivities and modern retail needs

ALTAVIA ODG VISIT

ROSHN EXPANDS RETAIL DEVELOPMENT FOOTPRINT

CREATING LIFESTYLE-DRIVEN COMMUNITIES THROUGH INTEGRATED MALLS AND VIBRANT RETAIL SPACES. 

A

s Saudi Arabia continues its rapid transformation under Vision 2030, the real estate sector plays a pivotal role in redefining how communities live, work, and interact. At the forefront of this transformation is ROSHN Group, the Public Investment Fund-backed real estate developer, which is not only building homes but also crafting holistic, amenity-rich environments that support vibrant, modern lifestyles.

A key component of ROSHN’s integrated development strategy is the inclusion of retail and commercial spaces within its residential communities. These are not mere addons, but essential pillars of the company’s vision to create connected, self-sustaining neighborhoods across the Kingdom.

Riyadh Front acquisition strengthens city presence

BUILDING THE HEART OF SEDRA

One of ROSHN’s most prominent initiatives in retail construction is the Sedra Community Retail Mall, located in Riyadh. As part of the company’s largest integrated development, this mall is set to become a central lifestyle hub for the residents of Sedra. In a strategic move to accelerate its delivery, ROSHN signed a SAR 130 million agreement with Development Works Company to construct the first district retail mall.

The facility will offer residents convenient access to essential services, retail outlets, and dining options, all within walking distance. It also reflects ROSHN’s commitment to investing in infrastructure that enhances daily life, providing far more than just housing by integrating key services into the urban fabric.

Riyadh Front acquisition strengthens city presence

STRATEGIC ACQUISITION OF RIYADH FRONT

In a major step that reinforces its expanding retail portfolio, ROSHN acquired the shopping and business areas of Riyadh Front, a highprofile mixed-use development comprising approximately 80,000 square meters of leasable space. Riyadh Front has become one of the capital’s most popular lifestyle destinations, home to a curated mix of retail, F&B, and entertainment offerings.

Retail hubs integrated into giga‑community plans

This acquisition is a testament to ROSHN’s forward-thinking approach, combining organic development with strategic investment. It allows the Group to offer immediate value to residents and tenants while strengthening its footprint in a fast-growing urban zone.

INTEGRATED COMMUNITIES WITH BUILT IN RETAIL

Beyond these high-profile projects, ROSHN has consistently embedded retail spaces into its giga-developments across Saudi Arabia. Projects such as Alarous in Jeddah, Warefa in Riyadh, and Aldanah in the Eastern Province all include plans for mixed-use zones featuring shops, cafés, green parks, cycling tracks, and leisure areas. This integration supports a lifestyle where residents can live, shop, and unwind in proximity, minimizing the need for long commutes and maximizing community engagement.

Retail, for ROSHN, is not just a commercial consideration, it is a key urban design principle. By aligning retail hubs with walkability, sustainability, and livability, ROSHN is transforming how real estate developments are perceived and experienced in the Kingdom of Saudia Arabia.

Malls designed to enhance resident convenience

A LIFESTYLE DRIVEN FUTURE

As Saudi Arabia pushes forward with ambitious urban development goals, ROSHN’s commitment to delivering high-quality retail and community infrastructure is more critical than ever. The Group’s retail developments are playing a vital role in shaping a new standard of living, one that blends convenience, culture, and commerce into everyday life.

ROSHN’s ability to strategically blend residential, retail, and recreational elements into a cohesive community model not only enhances the quality of life for residents but also creates long-term value for investors and stakeholders.

By investing in malls, retail centers, and vibrant public spaces, ROSHN is setting the tone for a new era in Saudi Arabia’s urban development, one where community, convenience, and connectivity are seamlessly woven together.

GETTING IT RIGHT IN THE KSA

SAUDI PROJECTS - RISKS, REWARDS, AND RED FLAGS

ark Fraser, a seasoned expert in advising international design professionals and contractors, shares his insights on navigating opportunities and risks in Saudi Arabia's construction sector. In his article, he explores the delicate balance between seizing opportunities and managing risks, with a focus on the importance of fair contract terms and the value of expertize in negotiations.

Even as NEOM, Saudi Arabia’s megacity project, undergoes strategic review and adjustment, the Kingdom still offers enticing opportunities for international professionals and contractors. That said, opportunity inevitably comes with risk. Against this backdrop, what is the current opportunity window and what does experience tell us in terms of risk and liability? The following commentary is based on my experience advising international design professionals (and their professional indemnity insurers) and contractors dipping their toes into Saudi projects. The lure of the fruits the Kingdom has to offer must be weighed against

Expertize is your strongest tool, use it to resist onerous terms

the hitherto willingness to accept the strict contract terms imposed by employers which appear to be more control than partnering oriented. Is a change in approach overdue?

Construction and engineering can be reduced to three core issues, namely time, quality and money, in other words the right building, at the right price, at the right time. Against this backdrop, the client and professional/ contractor relationship can be reduced further to the provision of services in return for money. Put another way, there has to be something

in it for both parties for the relationship to work and the project to benefit (the “Reciprocity Factor”). International designers and contractors should not be reticent about placing a value on the expertize they bring to the table. That expertize is why they are being invited to participate. Expertize is the leverage which should be used to resist imposition of unduly onerous terms and conditions and

the time to do this is the honeymoon phase of contract negotiation. I have cherry picked some key issues to address at the outset.

HE WHO PAYS THE PIPER…

Based on experience advising all players in the construction arena in the UK, Asia and the Middle East, the payment regimes sought to be imposed on professionals and contractors in

Saudi construction payment regimes are among the most demanding

Avoid excessive indemnity clauses and dilute their impact

the KSA are, quite simply, the most onerous I have seen. Do not fall into the trap of restricting your review to the “payment” clause, as the control ethos tends to be woven into a number of clauses which ostensibly address quality, timing and logistics but actually have the overall impact of vesting in the employer complete control over payment.

The result is that the professional/ contractor is left having to respond to continuing demands for services whilst being put through the hoops complying with complex invoicing and substantiation mechanics. As a result, there is a strain on resourcing which is not being paid for. In short, the Reciprocity Factor has broken down. I hear you say “but what about the dispute resolution mechanism?”. Any seasoned participant in the construction process will tell you that dispute resolution is not only an avenue of last resort, but often offers little, if anything, in terms of adequate redress.

The answer is to negotiate firmly at the outset and not to lose sight of the value of leverage. If the professional or contractor is to retain any hope of restoring the payment balance, it is imperative that it does not release a prized deliverable if payment is delayed.

INDEMNIFICATION

Indemnity obligations are onerous and exceed the conventional exposure to damages for breach of contract. Civil code jurisdictions tend to recognise the three factors of fault, proven loss and causation. The beneficiary of an indemnity may be relieved of the requirement to mitigate its loss and establish causation. Either resist indemnities or introduce language to qualify or dilute them.

ABSOLUTE OBLIGATIONS

The most onerous of obligations, absolute obligations are akin to guarantees of performance which leave little scope for a defence.

Resist fitness for purpose design obligations and words such as “ensure” which introduce the guarantee ethos. Designers who wish to retain the benefit of their professional indemnity cover should be mindful that professional indemnity insurers recognise and embrace the conventional standard of reasonable skill and care. Absolute obligations go well beyond this standard and will not be covered by conventional professional indemnity cover. Let’s face it, there is no point paying for cover which does not respond.

Secure a neutral venue and consider expedited arbitration procedures

DISPUTE RESOLUTION

A dispute resolution clause providing for arbitration or court jurisdiction in KSA against a quasi-governmental entity has little appeal. Professionals and contractors should give themselves some chance by negotiating terms firmly at the outset then trying to negotiate a neutral venue. In terms of institutional arbitration, consider those institutions which are efficiently administered and whose rules embrace expedition and closure. The streamlined and expedited procedures offered by Singapore International Arbitration Centre (“SIAC”) may have appeal in this regard. But the golden rule is that the time and money spent negotiating terms at the outset will be a drop in the ocean compared to the time, money and inconvenience involved in hostile litigation.

THE WAY AHEAD

Drawing the threads together, international professionals and contractors will be well served by embracing and promoting their expertize (always in the best possible taste) and standing their ground at the outset in the negotiation process. If faced with a “take it or leave” attitude during the honeymoon phase, just imagine what the relationship will be like if difficulties arise during the currency of the project when the contract terms are stacked in the employer’s favour. Negotiate fair and balanced terms and do not dance to any tune.

BUNA HOLDING ‑ NAVIGATING STRATEGY AND DEVELOPMENT WITH VISION

A CONVERSATION WITH DR. AHMED SHAWKY

n a move that signals growth and renewed strategic clarity, BUNA Holding has appointed Dr Ahmed Shawky, DBA, CPIM, MBA, as its new Strategy and Development Manager. With a career that spans corporate transformation, industrial engineering, supply chain management, and operational excellence across the MENA region, Dr. Shawky brings a depth of insight and a global perspective to BUNA in this exclusive interview with Saudi Projects, Dr. Shawky shares his thoughts on this new chapter, the strategic priorities ahead, and how BUNA Holding is aligning with Saudi Arabia’s Vision 2030.

SAUDI PROJECTS: Dr. Shawky. Let’s begin with your reaction. What does this appointment mean to you personally and professionally?

Dr. AHMED SHAWKY: Personally, this appointment is profoundly meaningful; it validates long-term dedication to strategic leadership. Professionally, it’s a pivotal opportunity to shape Buna’s trajectory and strengthen its position as a national champion, aligned with Saudi Arabia’s Vision 2030

SAUDI PROJECTS: Can you tell us more about BUNA Holding’s vision and how your role will support its strategic development moving forward?

Dr. AHMED SHAWKY: Buna’s vision is to serve as an integrated platform delivering excellence in construction, facilities, and engineering. My role is to convert that

BUNA aims to integrate smart technologies and modular construction

vision into strategic roadmaps, establish governance, align business units, and ensure investment in innovation and local expertize.

SAUDI PROJECTS: With your global experience in industrial operations and strategy, what key insights are you bringing into this new role?

Dr. AHMED SHAWKY: I bring with me a crosssectoral perspective shaped by experiences in complex environments across the MENA region. My approach emphasizes execution excellence, scalable operating models, and data-driven governance. Whether it’s designing KPI frameworks or embedding a performance

culture, my focus is on sustainable growth through principles of agility and accountability that are essential in today’s competitive and rapidly evolving construction landscape.

SAUDI PROJECTS: How do you see BUNA Holding’s role evolving within the Saudi market, especially in light of Vision 2030?

Emphasizing agility and accountability for sustainable growth at BUNA

BUNA’s ESG framework supports long‑term value creation and innovation

Dr. AHMED SHAWKY: Buna Holding is wellpositioned to be a national organization supporting Vision 2030. As the Kingdom intensifies investment in infrastructure, tourism, housing, and sustainability, we see our subsidiaries not only delivering projects but also solving sectoral challenges. From vertical integration to enabling smart infrastructure and local content development, Buna is aligning its capabilities to respond proactively to market shifts and contribute to economic diversification.

SAUDI PROJECTS: What are your top priorities during your first 100 days as Strategy and Development Manager?

Dr. AHMED SHAWKY:

 Assessment & Alignment by conducting a maturity review across subsidiaries to understand operational readiness and strategic gaps.

 Governance Frameworks by developing a group-wide strategy execution model, including performance tracking, reporting, and GRC alignment.

 IPO Readiness & Roadmapping by initiating the groundwork for Buna Holding’s IPO trajectory, including stakeholder engagement and organizational structuring.

SAUDI PROJECTS: In terms of organizational growth, what areas of innovation or diversification are you most keen to pursue at BUNA?

Dr. AHMED SHAWKY: We are actively exploring expansion into applying technologies for modular construction that align with national trends and client demands. Additionally, diversification through strategic partnerships and value chain integration will enable us to capture growth across new vertical businesses.

SAUDI PROJECTS: How do you plan to align BUNA’s development strategies with regional economic and industrial goals?

Dr. AHMED SHAWKY: We are embedding alignment with regional objectives from the outset, whether it’s contributing to job creation, increasing local manufacturing inputs, or supporting privatization initiatives. Our subsidiaries will act as execution arms for sectoral goals, with clearly defined KPIs linked to Vision 2030 outcomes. We are also strengthening our institutional partnerships to remain responsive to regulatory and investment shifts.

SAUDI PROJECTS: What role does technology and digital transformation play in your strategy for BUNA?

Dr. AHMED SHAWKY: Technology is a cornerstone of our strategic evolution. We are embedding digital transformation in project management, supply chain integration, and facilities operations. This includes rolling out ERP systems, AIbased project monitoring tools, and BIM integration across design and execution phases. Digitization will not only drive cost efficiency but also enhance transparency, compliance, and speed, which are key to delivering on our Vision 2030 commitments.

SAUDI PROJECTS: With sustainability becoming a central theme in corporate planning, how is BUNA incorporating ESG principles into its development roadmap?

DR AHMED SHAWKY: Our ESG framework is designed to create long-term value through environmental stewardship, social responsibility, and strong governance. From sustainable construction methods and green-certified projects to workforce development and ethical procurement, we’re integrating ESG into how we build, manage, and grow. ESG isn’t a compliance requirement; it’s a strategic differentiator for Buna Holding and its future investors.

SAUDI PROJECTS: How would you describe your leadership philosophy, and how do you intend to apply it in your new role?

Dr. AHMED SHAWKY: I believe in purposeful leadership, one that empowers, enables, and ensures. I lead through clarity, accountability, and collaboration. My goal is to foster a high-performance culture where teams are motivated by purpose and guided by strategy. At Buna, I aim to create strategic alignment across every layer while maintaining agility and openness to innovation.

SAUDI PROJECTS: Talent development and knowledge transfer are key to building a strong team. How do you plan to shape the internal culture at BUNA?

Dr. AHMED SHAWKY: Culture is the silent engine of performance. We are building a culture rooted in integrity, innovation, and ownership. Through mentorship, internal capability-building programs, and crossfunctional collaboration, I aim, along with the team, to create an environment where every employee feels valued and invested. We’ll focus on leadership development, knowledge systems, and structured succession planning to ensure long-term organizational resilience.

SAUDI PROJECTS: — Finally, what message would you like to share with your team, stakeholders, and the broader Saudi business community as you begin this exciting journey?

Dr. AHMED SHAWKY: We are entering a defining chapter not just for Buna Holding, but for the broader construction ecosystem in Saudi Arabia. My message is simple: We are here to build with purpose, lead with integrity, and grow with impact. To our team, I’m here to support you. To our stakeholders, we are your partners in creating long-term value. And to the Kingdom, we are ready to contribute to your vision with capability, commitment, and clarity.

BUNA HOLDING

BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME

Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget. Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit.

www.buna.sa

info@buna.sa

+966 12 658 6686

BUILDING NETWORKS, SHAPING LEADERS

EMPOWERING WOMEN THROUGH CONNECTION, MENTORSHIP, AND PURPOSE-DRIVEN LEADERSHIP DEVELOPMENT.

Empowering women to lead with confidence

Get to know Saudi Projects contributor, Marisa Kamall, the visionary founder of GAIA, a transformative women’s leadership network, is a distinguished leadership coach and keynote speaker with over two decades of senior executive experience spanning the Middle East, Latin America, Asia, and Europe.

Marisa Kamall didn’t just leave a senior executive role, she left behind a system that too often failed to support women in leadership. With nearly two decades of highlevel corporate experience, Marisa founded GAIA, a transformative leadership network and development platform created for women determined to lead on their own terms. In male-dominated sectors like construction and infrastructure, Marisa champions the power of peer networks, mentorship, and authentic connection as the key catalysts for sustainable leadership growth.

GAIA’s mission aligns powerfully with Saudi Vision 2030, equipping women not only to enter the room, but to redefine it.

When I left my corporate career, I didn’t just walk away from a Managing Director title, I walked away from a system that wasn’t built for women to thrive. I had spent almost two decades in leadership, overseeing multimilliondollar P&Ls and large teams, yet I saw time and again how many women, even the most capable, stalled in their careers. Not for lack of talent, but for lack of support.

That’s why I founded GAIA; a leadership network and development platform designed for women who want more than a seat at the table, they want to change the room itself.

One of the biggest game changers for women, particularly in industries like construction and infrastructure, is peer

Networks that elevate, not just include

networks and mentorship. It’s not just about finding someone senior to offer advice. It’s about curating groups where women can share real challenges, hold each other accountable, and build the confidence to lead authentically, even in environments where they may be the only woman in the room.

In GAIA, I’ve seen the impact firsthand: women navigating career-defining negotiations, learning to communicate with clarity and authority across diverse teams, and stepping into executive roles they once thought were beyond reach. These outcomes aren’t the result of generic “training.” They’re the result of connection, creating spaces where women can tap into shared wisdom and feel supported to push past limits.

This is particularly important in the context of Saudi Vision 2030, where women are not just entering the workforce in greater numbers but are increasingly stepping into leadership roles across industries once considered offlimits. Vision 2030 is driving transformation, but lasting impact will come from ensuring these women aren’t just present, they’re prepared, empowered, and positioned to lead.

For organisations, the message is clear: if you want more women leading projects and teams, you can’t just recruit them, you must equip and support them. That means investing in leadership development, yes, but also facilitating access to networks, mentorship, and resources designed with their realities in mind.

Changing rooms, not just joining tables

The future of industries like construction will be shaped by diversity not as a slogan, but as a competitive advantage. Diverse leadership teams don’t just improve culture; they deliver better results. And women, when given the right tools and support, won’t just fill leadership roles — they’ll redefine them.

Discover how GAIA is shaping the next generation of women leaders. Connect with Marisa Kamall and learn how your organization can become part of this transformative movement.

EMPOWERING PROGRESS IN CONSTRUCTION

DIANA ABOU HASSAN HATOUM LEADS WITH VISION, RESILIENCE, AND A PASSION FOR TRANSFORMATION.

Empowering women in leadership roles

I

n the ever-evolving construction landscape of Saudi Arabia, few leaders embody adaptability and forward-thinking like Diana Abou Hassan Hatoum, the Chief Shared Services Officer at UNIMAC. With a career that spans over two decades and a portfolio that blends financial stewardship with strategic business transformation, Diana’s role extends well beyond traditional leadership, she is a change agent and a powerful advocate for women in the industry.

Championing growth across Saudi’s construction landscape

At UNIMAC, a leading infrastructure and road construction company committed to national progress through innovative solutions, Diana oversees critical operations within business development & tendering, human resources, IT, PMV and procurement. Her leadership ensures synergy between these departments, optimizing efficiency, performance, and alignment with UNIMAC’s long-term strategic goals. In a male-dominated sector, she stands out not just as a woman in leadership, but as a driving force behind the company's growth and diversification.

Creating lasting impact through shared services

CHALLENGES AND OPPORTUNITIES

Working within the construction industry in Saudi Arabia has not been without its challenges. Diana notes that “being a woman in a senior executive position in this field comes with a unique set of trials.” However, she sees these challenges as opportunities, moments to prove capability, break down gender barriers, and mentor the next generation of women leaders. Her emphasis on inclusivity and equal opportunity has paved the way for a more dynamic and diverse workforce within UNIMAC.

INSIGHTS AND INDUSTRY TRENDS

Diana is keenly attuned to the industry’s transition toward digital transformation and sustainability. She has led initiatives to integrate advanced technologies into core business functions and streamline operational frameworks. “The construction sector must move beyond traditional methods,” she says. “We are embracing digitization, sustainability practices, and data-driven decision-making to future-proof our company.”

Her insight reflects a broader trend in the Kingdom, one that aligns with Vision 2030, which seeks to modernize infrastructure and empower Saudi talent, particularly women.

EDUCATION, MENTORSHIP, AND PERSONAL GROWTH

With a strong academic foundation in finance and leadership, Diana emphasizes the importance of continuous learning. She believes that upskilling, especially in emerging technologies and leadership strategies, is essential for professionals aiming to thrive in today’s complex business environment. Her journey is marked by resilience and adaptability, and she frequently mentors rising female professionals, encouraging them to embrace challenges with confidence.

A LEGACY OF LEADERSHIP

Diana’s leadership at UNIMAC is not just about steering business units, it’s about creating a workplace culture rooted in excellence, inclusivity, and innovation. Her work contributes to shaping the broader narrative of what it means to be a woman in construction in Saudi Arabia today: strong, visionary, and integral to the industry’s transformation.

As Saudi Arabia redefines its infrastructure and urban development, leaders like Diana Abou Hassan Hatoum are proving that success is not bound by gender but driven by talent, strategy, and purpose.

Follow Diana Hatoum on LinkedIn

 GIOVANNA CARNEVALI, EXECUTIVE

WOMEN IN CONSTRUCTION ‑ ROSHN'S PIONEERING APPROACH

ROSHN GROUP LEADS THE WAY IN EMPOWERING WOMEN IN SAUDI ARABIA'S CONSTRUCTION INDUSTRY, WITH WOMEN MAKING UP 32% OF ITS WORKFORCE, SETTING A NEW BENCHMARK FOR THE REGION.

For an industry that is traditionally associated with men, especially in the Middle East, Saudi Arabia’s ROSHN Group is reshaping the narrative. The company, which is the Kingdom’s largest multi-asset developer, has blazed a trail for women since its launch just five years ago. Today, 32% of ROSHN’s workforce is female, among the highest ratios in the region’s construction sector.

This achievement hasn’t come by chance. ROSHN Group has implemented a clear strategy to attract, retain, and empower women in construction. A standout initiative is its ReTurn program, which provides three months of paid training for women re-entering the workforce after a career break of one to five years. The program has received tens of thousands of applications since its inception, highlighting the untapped potential in this demographic.

The philosophy behind ROSHN’s approach is straightforward: greater diversity and inclusion lead to better decision-making and stronger organizational performance. In line with Saudi Vision 2030, the Group is committed to being an employer of choice for women. Strategic partnerships, such as with the nonprofit Nusf, further reinforce its goal of empowering Saudi women.

ROSHN Group ranked top workplace for women in KSA

ReTurn program attracts thousands of applicants

These efforts have paid off. In addition to being named the Best Place to Work in Saudi Arabia, ROSHN was also recognized as the Best Place to Work for Women last year. The Group’s inclusive policies, ranging from career advancement opportunities to comprehensive family medical coverage, have helped it earn a reputation as a top destination for female talent.

One key driver of female engagement at ROSHN is the opportunity to contribute to meaningful, large-scale change. The department with the highest number of female employees is the design team, where over half the staff are women. ROSHN also recruits heavily from a growing pool of talented female graduates, who now make up over 50% of graduates in fields such as architecture.

Speaking at the Fortune Most Powerful Women International Summit in Riyadh, Dr. Giovanna Carnevali, ROSHN’s Executive Director of Master Planning, addressed the resilience and drive she sees in her female colleagues.

“As women, we often find ourselves needing to prove our capabilities more. At the same time, we bring deep passion to our work and put our heart and soul into everything we do. I always say that what truly matters is letting your work speak for you,” she said.

Dr. Carnevali added that the construction sector in Saudi Arabia offers women a real chance to gain visibility and lead transformational change.

32% of ROSHN employees are now female

Hiring more women also makes good business sense. A more diverse team means ROSHN can better understand its female customer base and design homes that reflect their preferences and lifestyle needs.

ROSHN Group is proving that gender should never be a barrier in construction. As other companies take note and follow suit, the next decade could see a remarkable shift in the gender landscape of the region’s built environment.

Follow Dr. Giovanna Carnevali on LinkedIn

REGINA MATHEW A TRAILBLAZER IN DESIGN EXCELLENCE

REGINA MATHEW HAS ESTABLISHED HERSELF AS A LEADING DESIGNER IN THE KINGDOM OF SAUDI ARABIA, KNOWN FOR HER INNOVATIVE AND BESPOKE APPROACH TO DESIGN.

Regina Mathew, Associate at AAID, has been an integral part of the firm for over 13 years. Starting as an intern in 2012, she has grown into a respected designer within the company and across the region.

Her impact in the Kingdom of Saudi Arabia has been particularly significant. In recent years, Regina has led the design of highprofile offices for global clients including Bain & Company, Boston Consulting Group, Norton Rose Fulbright, and the Ministry of Tourism HQ. Her work with Qiddiya and Seven further highlights her ability to navigate the Kingdom’s fast-evolving design landscape.

Meticulous attention to detail and thoughtful material selections

Regina is known for her meticulous attention to detail, thoughtful material selections, and hands-on involvement at every stage of a project—from concept to completion.

What sets Regina apart is her creativity and bold use of materials. She has a unique talent for combining unexpected elements to create something truly original—never resorting to a cookie-cutter approach. Each space she designs tells its own story, with no two projects ever the same.

 REGINA MATHEW, ASSOCIATE AT AAID

Designing

environments

that

foster well‑being, collaboration, and performance

Through her work in KSA, Regina has helped international firms establish meaningful footprints in the region— designing environments that foster wellbeing, collaboration, and performance.

Follow Regina Mathew on LinkedIn

 NORTON ROSE FULBRIGHT

EMPOWERING EXCELLENCE IN AUTOMATION

ZELJKA VELICKOVIC, LEADING INNOVATION AND INTEGRITY ACROSS SECTORS.

Committed to ethical business excellence

eljka Velickovic is a dynamic and results-driven executive who currently serves as Chief Commercial Officer at Mikro Kontrol, one of Serbia’s leading engineering firms in industrial automation. The company ranks among the world’s top 100 System Integrator Giants, as recognized by Control Engineering Magazine.

Zeljka holds a degree in Foreign and Domestic Trade from the Faculty of Economics at the University of Belgrade. Her diverse and distinguished career spans finance, procurement, internal controls, marketing, and sales, culminating in her current leadership role in automation.

Proven

She has worked extensively with international corporations such as US Steel, Gazprom’s NIS Gazprom Neft, and Zepter, across regions including the US, EU, and the Middle East.

Zeljka’s ability to bridge cultures and industries is matched by a tireless commitment to corporate ethics and performance. Known for her energy, integrity, and strategic mindset, Zeljka has continually delivered outstanding business results while fostering a strong value-driven approach.

In addition to her corporate roles, Zeljka has made her mark in real estate, founding a boutique agency in Belgrade and later moving to Dubai as a Sales and Business Development Director in the luxury property sector.

Today, her focus as CCO of Mikro Kontrol is to collaborate on landmark automation projects across the UAE and Saudi Arabia, bringing innovation and excellence to the forefront of the region’s industrial transformation. With her rich experience and passionate leadership, Zeljka continues to shape the future of engineering and automation in the Middle East.

Follow Zeljka Velickovic on LinkedIn

MIKRO KONTROL

DRIVING EXCELLENCE –HEBA FLEMBAN’S IMPACT AT RED SEA GLOBAL

HEBA FLEMBAN BALANCES CONSTRUCTION AND COMMERCIAL OPERATIONS TO DELIVER AMBITIOUS TOURISM GOALS.

I

n the heart of one of the world’s most ambitious tourism projects, Heba Flemban stands as a key figure in delivering the Red Sea Destination. As part of the project delivery team at Red Sea Global, Heba has proven herself an invaluable asset, seamlessly balancing the demands of construction and commercial operations to ensure the success of this transformative development.

Her role is multi-faceted, with a focus on managing high-priority project deliverables across various asset packages. Working at the intersection of project delivery, construction, and commercial oversight, Heba drives operational success by securing timely approvals, facilitating payment workflows, and resolving project roadblocks with confidence and clarity.

Managing high‑priority deliverables across multiple asset packages

A prime example of her scope is the multiprogram payment oversight and strategic reporting she leads. Heba manages the payment tracking and reporting process across five major programs, covering more than ten projects and nearly 100 active contracts. She extracts and cleans payment data from internal systems, reconciles it with the accounting department’s reports, and maintains a live tracker detailing the status of each payment within the workflow.

Her role extends beyond data management; she actively liaises with commercial teams, contractors, and accountants to investigate delays, prioritize payments based on urgency and contractual impact, and escalate strategic summaries to senior leadership, updates that help inform CEO-level decision-making.

Resolving bottlenecks to ensure smooth project workflows

In addition to financial operations, Heba has led key deliverables in project execution. During the Turtle Bay Signage and Way-Finding initiative, she oversaw project scope, permitting, procurement, scheduling, stakeholder engagement, QA/QC, and installation, ensuring everything aligned with design, regulatory, and project goals. Her ability to manage change control and uphold high standards reflects a keen eye for detail and proactive leadership.

Similarly, during the commissioning of Desert Rock, she played a critical role in quality assurance, managing NCRs and final inspections, and ensuring a smooth, compliant, and on-schedule site handover.

With a background in both engineering and project management, Heba blends technical expertize with practical execution.

Optimizing processes for successful project execution

She thrives on optimizing systems and enhancing visibility — essential traits for the fast-paced Red Sea development, where every milestone impacts the overall delivery.

A trailblazer in a male-dominated industry, Heba Flemban is not only helping redefine luxury tourism in Saudi Arabia, but she’s also redefining what leadership in construction looks like. Her journey inspires others, especially women, to push boundaries and play transformative roles in shaping the Kingdom of Saudi Arabia’s future.

Aligning teams to meet critical financial and deliverable milestones

Follow Heba Flemban on LinkedIn

RED SEA GLOBAL (RESA GULF)

ENGINEERING SAUDI ARABIA’S ELECTROMECHANICAL FUTURE

n a region defined by rapid transformation and large-scale development, EMCOTECH has emerged as a leading force in delivering innovative electromechanical and infrastructure solutions. Under the the careful and responsible management of Engineer Sherif Farag, the company is playing a pivotal role in the Kingdom’s ongoing evolution, supporting giga projects and contributing to Saudi Arabia’s Vision 2030.

A REGIONAL POWERHOUSE WITH DEEP LOCAL ROOTS

Established in 2003, EMCOTECH has steadily expanded its operations across the GCC. After successful entries into Qatar in 2010 and Saudi Arabia in 2012, the company now operates from its regional headquarters in Riyadh, offering a wide range of services that span MEP contracting, facility management, and infrastructure development. This privately owned success story has grown on the back of deep technical expertize, client-centric delivery models, and a reputation for excellence.

EMCOTECH’s flexibility and responsiveness, attributes of its independent structure, have allowed it to thrive in fast-moving markets. “We are proud to be a privately owned and agile company,” notes Engineer Sherif Farag, CEO of EMCOTECH. “It means we can act quickly, tailor our services to the client’s needs, and uphold the highest standards of quality and professionalism.”

MILESTONES IN SAUDI ARABIA

In the Kingdom of Saudi Arabai, EMCOTECH has been instrumental in delivering mechanical, electrical, plumbing (MEP), and infrastructure services to some of the region’s most prominent projects. Most recently, the company’s contribution to the Sumou Towers and Sumou Gate projects has underscored its capability in managing complex, multi-phase engineering scopes.

At Sumou Towers, EMCOTECH is responsible for the delivery of comprehensive MEP systems, including HVAC, fire protection, drainage, water supply, electrical and ELV solutions.

Trusted MEP partner across the GCC region

Over two decades of engineering excellence

 ENGINEER SHERIF FARAG, CEO EMCOTECH

Leading infrastructure development in Saudi Arabia

Delivering value through innovation and quality

The scale and complexity of the project have reinforced EMCOTECH’s standing as a trusted execution partner, capable of delivering on time and to international standards.

“Our participation in landmark developments like Sumou Towers is not just about completing a project—it’s about setting a benchmark for the future of Saudi infrastructure,” Farag added.

A LEADER WITH VISION

Engineer Sherif Farag brings over 25 years of regional engineering experience to his role as CEO. Known for his hands-on leadership and strategic foresight, Farag has shaped EMCOTECH into a results-driven company that values integrity, collaboration, and technical excellence. His vision for EMCOTECH is clear: to lead the market by delivering exceptional service, expanding regionally, and cultivating long-term client relationships.

Under his leadership, the company has adopted cutting-edge technologies, implemented international best practices, and invested heavily in talent development.

EMCOTECH’s success is not just in what it builds, but in how it builds, always with safety, quality, and innovation at the core.

LOOKING AHEAD

With Saudi Arabia entering a bold new era of development, EMCOTECH is well-positioned to take on more ambitious projects across sectors such as real estate, infrastructure, hospitality, and healthcare. The company’s integrated service model and ability to execute turnkey MEP and infrastructure works make it a valuable ally for public and private sector clients alike.

As EMCOTECH continues to expand its footprint across the Kingdom and beyond, one thing remains constant: its unwavering commitment to engineering excellence, driven by the vision and leadership of Engineer Sherif Farag.

REVOLUTIONIZING CONCRETE SCREEDING

DAC GROUP SETS A NEW STANDARD WITH SOMERO'S CUTTING-EDGE S-22EZ ADVANCED LASER SCREED TECHNOLOGY.

DAC GROUP, a leading design-andbuild contractor in Saudi Arabia, has significantly boosted its industrial flooring capabilities by acquiring Somero’s S-22EZ Advanced Laser Screed®, a machine celebrated for its groundbreaking precision, productivity, and efficiency.

The S-22EZ, engineered by concrete technology innovator Somero, employs cutting-edge laser guidance to deliver superior flatness and elevation accuracy,

ideal for large industrial, logistics, and commercial flooring projects. Its integration into DAC GROUP’s operations reflects a strategic investment to meet escalating client demands and construction standards.

Mohamed Magdy, CEO of DAC GROUP: “The S-22EZ allows us to deliver superflat floors with unparalleled precision, while also reducing labor costs and project timelines.”

Advanced laser screed technology adopted by DAC GROUP

Equipped with features such as 360° rotation, a 20-foot telescopic boom, pivoting screed heads, and the OASIS laser control system, the S-22EZ is designed to maximize productivity while simplifying operations (Somero). It also includes ergonomic touches like the EZ Clean Head and operator-friendly storage— enhancements that matter on modern job sites.

Game‑changing tool for industrial flooring excellence

The S‑22EZ delivers tangible advantages:

 Precision Finishes – Laser-guided accuracy ensures ultra-flat floors.

 Time Savings – Larger pours and less rework translate to faster schedules.

 Cost Efficiency – Automated screeding reduces labor needs and expenses.

 Enhanced Safety – Fewer personnel involved in screeding increases onsite safety.

At a time when demand for high-precision industrial flooring in the Middle East is surging, DAC GROUP’s adoption of the S-22EZ places it at the forefront of regional innovation. This machine isn't just an equipment upgrade, it’s a strategic enhancement of workforce capability and project delivery.

Somero's re-offering of the S-22EZ Advanced Laser Screed® affirms its continued industry leadership, offering technology that pushes the boundaries of precision and productivity. DAC GROUP, by integrating this advanced tool, is equipped to deliver exceptional concrete floors that align with regional and international quality standards while maintaining competitive timelines and budgets.

Screeding innovation driving regional and global growth

INNOVATIVE DESIGN & BUILD SOLUTIONS

SPECIALIZED DESIGN & BUILD CONTRACTOR DELIVERING INNOVATIVE, COST-EFFECTIVE SOLUTIONS ACROSS SAUDI ARABIA.

Our strength lies in our international expertize combined with a robust local presence.

This synergy enables us to meet and exceed client expectations, ensuring projects are completed within budget and on schedule.

DAC Group is committed to contributing to the Kingdom’s Vision 2030 by shaping the future of construction with excellence and innovation.

https://dhamangroup.com

info@dacgroupsa.com

BUILDING THE FUTURE WITH BUNA

BUNA HOLDING AND THE FUTURE OF INTEGRATED CONSTRUCTION SERVICES IN SAUDI ARABIA.

A Integrated solutions across the full project lifecycle

s Saudi Arabia’s construction and infrastructure sectors continue to expand at an unprecedented pace under the goals of Vision 2030, the demand for integrated, agile, and forward-thinking construction services has never been greater. At the forefront of this transformation is BUNA Holding, a leading Saudi company specializing in integrated engineering, construction, and project management solutions across multiple sectors.

BUNA Holding is more than just a construction conglomerate, it’s a strategic enabler of national development. By aligning its operations with Saudi Arabia’s socio-economic ambitions, the company is championing a model of integrated construction that emphasizes sustainability, innovation, and end-to-end project excellence.

WHO IS BUNA HOLDING?

Founded to bring together a group of highperforming entities under one unified vision, BUNA Holding operates with the mission of delivering integrated infrastructure solutions that are both scalable and future-ready. With a portfolio that spans energy, water, mobility, urban development, and social infrastructure, BUNA’s operations touch virtually every corner of the Kingdom’s evolving landscape.

At its core, BUNA Holding brings together a family of engineering and construction firms, including contractors, consultants, and developers, each contributing specialized capabilities to ensure seamless delivery of complex projects from conception to completion. This vertical integration allows BUNA to offer its clients holistic solutions that reduce risk, improve coordination, and accelerate timelines.

Supporting

Whether working on large-scale housing developments, urban masterplans, industrial complexes, or utilities infrastructure, BUNA Holding stands out for its ability to manage the full lifecycle of a project, from feasibility and design to construction, commissioning, and ongoing asset management.

A DISTINCTIVE LEADERSHIP APPROACH

BUNA’s management style is underpinned by values of collaboration, foresight, and accountability. The leadership team, composed of industry veterans with decades of international and local experience, drives a performance culture rooted in innovation and transparency. At the heart of BUNA’s ethos is a deep commitment to empowering local talent, fostering a knowledge-driven workforce, and establishing world-class standards of delivery.

The company emphasizes a flat and agile organizational structure that encourages rapid decision-making, adaptability, and seamless communication between teams and stakeholders. This management style ensures that BUNA is not only responsive to client needs but also anticipates market shifts and regulatory changes.

Dr. Ahmed Shawky, recently appointed as Strategy & Development Manager, is a prime example of BUNA’s focus on strategic leadership. With a track record in business transformation, digital integration, and industrial-scale development, Dr. Shawky’s appointment reflects the company's ambition to future-proof its operations

and contribute meaningfully to the Kingdom’s economic diversification.

SHAPING THE BUILT ENVIRONMENT OF TOMORROW

Saudi Arabia’s construction market is undergoing a massive metamorphosis. Giga-projects such as NEOM, Qiddiya, and the Red Sea Project, alongside a nationwide infrastructure push for smart cities, renewable energy networks, and logistics hubs, have created a need for unified, value-driven construction partners. BUNA Holding has positioned itself precisely in this space.

The company’s strength lies in its ability to bundle engineering, procurement, construction, and project management services under a single umbrella. This reduces fragmentation and fosters greater collaboration between stakeholders, allowing BUNA to consistently deliver high-quality outcomes while adhering to tight timelines and budgets.

Its integrated approach also allows for the early incorporation of sustainable design, digital construction technologies (such as BIM and AIdriven planning), and value engineering. These capabilities are crucial in an era where costefficiency, environmental responsibility, and smart resource management are top priorities.

SUPPORTING VISION 2030 THROUGH SMART EXECUTION

Aligned with Saudi Arabia’s Vision 2030, BUNA Holding is actively contributing to national goals including economic diversification,

localization of the workforce, and sustainable development. The company prioritizes local content by hiring and training Saudi engineers, technicians, and project managers while also establishing strong partnerships with global technology providers and suppliers.

BUNA also supports Vision 2030’s emphasis on private sector participation by offering development models that blend publicprivate collaboration and long-term operational insight. These models help government agencies and private investors alike realize infrastructure ambitions in sectors such as housing, water treatment, transport, education, and industrial zones.

The company’s growth trajectory mirrors that of the Kingdom—bold, ambitious, and transformative. By 2030, BUNA Holding aims to be one of the top integrated construction service providers in the MENA region, expanding its influence across borders while maintaining its core mission of delivering impact-driven infrastructure.

FUTURE OUTLOOK

As Saudi Arabia rapidly urbanizes and modernizes, the importance of integrators like BUNA Holding will continue to rise. The ability to plan, execute, and manage infrastructure holistically—not in silos—is what differentiates leaders from followers in today’s complex construction environment.

BUNA is not only keeping up with this pace, it’s setting the standard. Through visionary leadership, a commitment to quality and sustainability, and a passion for nationbuilding, BUNA Holding exemplifies the future of construction in Saudi Arabia.

Vision 2030’s infrastructure transformation

BUNA AL KHALEEJ'S COMPREHENSIVE FACILITY UPGRADE

BUNA Al Khaleej 's Partnership with SAL Logistics covers a comprehensive scope of construction and development activities aimed at improving both the operational efficiency and safety of the facility. The collaboration spans multiple stages, from validating existing structures to expanding and enhancing the logistics site.

As

Built

& Validation of Existing Facility &

Equipment The first step in BUNA Al Khaleej’s work is a thorough inspection of the current facility. This includes validating existing equipment, infrastructure, and systems to ensure they are up to standard and capable of supporting the planned upgrades. This "as-built" validation helps pinpoint any issues that need addressing before moving forward with the proposed changes.

Design of Detailed Package Based on Tender Phase

Schematic After validating the existing infrastructure, BUNA Al Khaleej refines the schematic designs from the tender phase into detailed, actionable plans. These designs address the logistics needs and safety standards, ensuring the project meets both functional and regulatory requirements.

Comprehensive evaluation of existing facilities and equipment

Fit Out Modifications & Ground Floor

Upgrades This phase focuses on enhancing the interior spaces of the existing building, particularly the ground and first floors. BUNA Al Khaleej will upgrade office areas, improve warehouse functionality, and integrate new technologies to enhance the overall logistics operations, providing a modern and efficient workspace.

Land Side Enhancement & Upgrade Landside development is crucial for the smooth flow of logistics operations. This phase focuses on upgrading external infrastructure, including parking areas, vehicle access, and yard spaces.

Detailed

Key improvements involve optimizing the space for larger trucks and improving traffic flow around the facility.

Fences, Gates, and Security

Enhancements Security is a top priority for any logistics facility. BUNA Al Khaleej will strengthen the perimeter of the site by upgrading fences and gates, improving access control, and ensuring the overall safety of the premises, in line with the latest safety regulations.

Upgrading ground and first‑floor spaces for enhanced functionality

Construction of Additional Structures To accommodate future growth, BUNA Al Khaleej will also oversee the construction of new buildings, including additional warehouses, offices, and operational spaces, helping SAL Logistics expand its capabilities in a sustainable manner.

Site Developments & Landscaping Beyond the buildings themselves, BUNA Al Khaleej will enhance the facility’s aesthetic and functional appeal by improving the site's landscaping. This includes creating green spaces, upgrading pedestrian pathways, and optimizing vehicle access areas to ensure a smooth and welcoming environment.

With its comprehensive approach, BUNA Al Khaleej is helping SAL Logistics upgrade its facility, ensuring it meets the operational needs of today and is prepared for the demands of the future.

SHAPING THE KINGDOM’S INDUSTRIAL FUTURE

SAUDI INDUSTRIAL SERIES UNITES FOUR KEY SECTORS UNDER ONE ROOF.

s Saudi Arabia accelerates towards its ambitious Vision 2030, powered by transformational megaprojects and significant private and public investment, building the right connections has never been more critical. In this dynamic landscape, the Saudi Industrial Series stands out as a powerful catalyst for collaboration, innovation, and growth.

Where Saudi Arabia’s industrial future takes shape, this pioneering event is the Kingdom’s only dedicated platform bringing together four essential sectors: Aluminium, Rubber, Machinery, and Wire & Coiling. It offers a unique opportunity for industry professionals to discover high-quality products,

A 10,000+ attendees expected across three days 250+

engage with senior decision-makers, and access the latest innovations driving the Kingdom’s industrial transformation.

Running over three action-packed days, the Saudi Industrial Series will host 10,000+ buyers, decision-makers, and industry leaders, creating unmatched networking and business development opportunities.

Attendees will connect with over 250 local and international exhibitors, each showcasing cutting-edge technologies, breakthrough equipment, and high-impact solutions across multiple sectors.

The event’s cross-sectoral approach reflects the Kingdom’s growing need for integrated industrial ecosystems. By spotlighting these four industries together, the series encourages synergies, knowledge exchange, and new partnerships that align with national development goals.

Connect with key industrial decision‑ makers

Whether you’re seeking to launch a new product, meet key buyers, or gain insights into the technologies shaping tomorrow’s industry, the Saudi Industrial Series is your gateway to the future. It’s more than an exhibition — it’s a high-level meeting ground for those shaping the industrial destiny of Saudi Arabia.

The Saudi Industrial Series will take place at the Riyadh International Convention & Exhibition Center, offering a central and accessible venue for both local and global participants. With the pace of industrialization increasing and demand for advanced manufacturing solutions growing, now is the time to secure your place among the Kingdom’s industrial leaders.

Don’t miss the opportunity to be part of Saudi Arabia’s industrial revolution.

Discover innovations transforming Saudi industry

SAUDI INDUSTRIAL SERIES

POST‑EVENT SUMMARY OF 17TH REAL ESTATE DEVELOPMENT

SAUDI ARABIA | EUROPE EDITION

RED SUMMIT 2025 UNITES SAUDI AMBITION WITH EUROPEAN INNOVATION, BRIDGING CONTINENTS, CULTIVATING CONNECTIONS.

The 17th edition of the Real Estate Development (RED) Summit – Saudi Arabia | Europe Edition, organized by GBB Venture, was a compelling showcase of cross-continental collaboration. Held at the architecturally rich Lisbon Congress Centre’s RIO Pavilion, this landmark event was not just another summit—it was a living, breathing dialogue between Saudi Arabia’s rapid development trajectory and Europe’s finest in design, construction, and sustainability.

The summit’s theme, "Connecting Beyond Boundaries," resonated strongly through each meticulously planned session, keynote, and curated meeting. With Saudi Arabia’s Vision 2030 as the north star, the summit brought together 158 buying companies, 108 solution providers from 25+ countries, 21 global speakers, and over 1,575 prescheduled one-on-one meetings, making it a powerhouse of purposeful interaction.

A MILESTONE OPENING WITH CLEAR INTENT

Setting the tone with vision and gratitude, Ravi Kumar Chandran, Founder & Managing Director of GBB Venture, opened the summit by reflecting on GBB’s journey and the critical role of collaboration in uncertain global times. Marking GBB’s 25th landmark event, his message was one of resilience and progress.

He was followed by Rui Lourenço Pereira, Deputy Director of the Commercial Department at AICEP, who underlined Portugal’s enthusiasm for supporting strategic international partnerships, specifically highlighting the potential synergy between European expertize and Saudi Arabia’s growing development needs.

KEYNOTE SPOTLIGHTS WHERE VISION MEETS ACTION

The summit’s keynote sessions wasted no time diving into big ideas and future-shaping insights. Ron Bakker, Founding Partner at PLP Architecture, unpacked the innovation behind The Edge, a smart office space that redefines work environments. Meanwhile, Pablo Vidarte, CEO of BIOO, turned heads

with concepts such as soil-powered batteries and bioluminescent landscaping, where sustainability and creativity intersect.

Tetyana Kovalenko, CEO of Elite Stone Group, brought “green luxury” to the fore, blending opulence with eco-consciousness through sustainable marble practices. In a different vein, Dr. Andreas Wieser of Smart United GmbH shifted focus to an often-overlooked subject: indoor air quality, stressing its importance in modern developments.

Closer to home, Ali Al Ghamdi, Transformation Consultant at OSUS, explored the transformation of Saudi Arabia’s hospitality sector, while Elias Abou Samra, CEO of Rafal Real Estate, examined evolving development models shaping Saudi skylines.

ENGAGEMENT BEYOND THE STAGE

The summit was not confined to keynote lectures. After a dynamic morning, delegates enjoyed a networking coffee break and group photo that captured the spirit of international collaboration. Then came an engaging session by Christos Passas of Zaha Hadid Architects, highlighting their boundarypushing work in sustainable high-rise design.

This momentum flowed into what RED Summits are best known for; high-impact B2B meetings. These structured one-onone interactions turned shared interests into strategic conversations, setting the groundwork for future partnerships.

1,575+ pre‑scheduled meetings in two days

Bold ideas for Vision 2030 real estate

AFTERNOON AGILITY AND COASTAL CONVERSATIONS

Following a wellness recharge led by Technogym’s Amâncio Santos, delegates were re-energized for the panel discussion “Simplifying Agility.” Moderated by Daniel O’Brien, Director – Development at Qiddiya, the session brought together:

 Sanjay Tanwani – Regional Director, AECOM

 Paul Fraser – Director of Cities & Communities for KSA, AtkinsRéalis

 James Passmore – Public Investment Fund (PIF)

 Al. Motasem B. Attiyah – CEO, CLEAR Holding Co.

The discussion offered a deep dive into the architectural, logistical, and strategic agility needed to future-proof Saudi Arabia’s built environment.

The day concluded on a scenic note with a coastal cocktail dinner at Arriba, Lisbon. Here, business turned casual, but the connections stayed meaningful.

DAY TWO INSIGHT MEETS INNOVATION

Day two launched with market insights delivered by Harmen De Jong, Regional Partner & Head of Consulting at Knight Frank, who detailed demand-supply dynamics in Saudi Arabia’s fast-growing real estate market.

This was followed by “Designing the Iconic”, a captivating design series featuring:

 Maximilian Zielinski, Senior Partner – Foster + Partners

 Viggo Haremst, Partner & Design Director – Henning Larsen

 Mark Kennedy, Head of Design – MAGNA (NEOM)

These speakers shared compelling stories of architectural endurance and legacy thinking,

proving that today’s real estate designs are tomorrow’s cultural touchstones.

Another highlight was the high-level panel “Market Dynamics & Mega Events Reshaping the Industry.” Moderated by Tala Michel Issa, Chief Reporter at Arabian Business, the discussion featured:

 Dr. Bassam Boodai, Board Member & Investment Committee Chairman

– AL MOZAINI Real Estate

 Eng. Abdulaziz Al Zamil, CBDO – Tatweer

Their dialogue underscored how gigaprojects, regulatory evolution, and a global spotlight are dramatically accelerating the Saudi property ecosystem.

FINAL FLOURISH: SPEED NETWORKING AND FUTURE PLANS

Before the curtain fell, the final session, a Delegates-Only Speed Networking Bash which delivered high-energy, highvalue meetings among 100+ developers, consultants, operators, and designers. In under 100 minutes, connections that might have taken months were forged in minutes.

 AMÂNCIO SANTOS, MASTER TRAINER, TECHNOGYM

 RAVI KUMAR CHANDRAN, FOUNDER & MANAGING DIRECTOR OF GBB VENTURE AND DR ANDREAS WIESER, SENIOR PHYSICIAN, WORKING GROUP LEADER, DEPUTY HEAD OF LABORATORY DIAGNOSTICS FROM SMART UNITED GMBH

Global leaders driving regional collaboration

As participants left Lisbon, they carried more than business cards, they carried momentum. From curated discussions to actionable outcomes, the RED Summit created a ripple effect that will extend far beyond Europe’s shores.

TECH TOOLS AND THOUGHTFUL TOUCHES

GBB Venture's attention to detail extended to technology-powered facilitation, including an AI-based chatbot, live photo updates, and seamless scheduling through the GBB Connect platform. These elements ensured participants spent more time connecting, and less time coordinating.

CLOSING THOUGHTS:

COLLABORATION WITHOUT BORDERS

The 17th RED Summit was not simply a gathering of industry professionals. It was a vibrant, future-focused movement

that proved one truth: collaboration is the cornerstone of progress.

As Saudi Arabia’s Vision 2030 fuels demand for innovation, expertize, and sustainability, European partners stand ready with a wealth of knowledge and creativity. And GBB Venture remains the catalyst, turning dialogue into action, strategy into structure.

The summit ended, but the journey continues. Lisbon was the beginning of new partnerships, powerful narratives, and transformational blueprints—both literal and strategic.

This post-event summary is proudly published by Saudi Projects, the Kingdom’s leading platform for development insights.

AAID Sets the Standard in Saudi Arabia’s Interior Design Landscape

Award-winning firm drives innovation, sustainability, and excellence across the Kingdom.

Founded in 2015 by Managing Director Stuart Allen, Allen Architecture Interiors

Design (AAID) has become a standout force in Saudi Arabia’s ever-evolving design sector. Known for its dynamic approach, regional expertize, and clientfirst mindset, the award-winning firm continues to deliver spaces that are as functional as they are inspiring.

With more than a decade of experience in the Middle East, AAID has shaped some of the Kingdom’s most prominent workspaces. The firm has earned the trust of high-profile international clients such as Bain & Company, Ernst & Young, Boston Consulting Group, and Norton Rose Fulbright—delivering bespoke environments that align with each client’s vision and operational needs.

Signature Projects and Vision 2030 Impact

From the Ministry of Tourism headquarters in Riyadh to the Dr. Sulaiman Al Habib Headquarters and landmark hospitality venues, AAID’s portfolio is both expansive and iconic. Collaborations with Public Investment Fund (PIF) subsidiaries, including SURJ Sports Investments and the Voluntary Carbon Market, showcase the firm’s role in advancing Vision 2030 by creating impactful, future-ready environments.

Vision-aligned projects that support Saudi Arabia’s 2030 goals

A Deeply Rooted Presence in Saudi Arabia

AAID’s established presence in the Kingdom gives it a competitive edge. With extensive knowledge of local regulations, contractors, and suppliers, the firm ensures smooth execution from concept to completion. This on-the-ground insight streamlines coordination, optimizes material sourcing, and enables precise alignment with technical guidelines.

Trusted by global clients for quality, creativity, and execution

A standout achievement for AAID was their five-year appointment as the ‘gatekeepers’ for KAFD. In this role, the studio developed critical technical fit-out guides, tenant manuals, and carried out comprehensive tenant design reviews.

AAID played a pivotal role in defining and upholding the design and technical standards for one of the region’s most complex and high-profile developments.

A Culture of Innovation and Sustainable Design

“At AAID, we emphasize strong communication, personalized service, and a commitment to sustainable, forwardthinking design,” says Stuart Allen. “Our roots in Saudi Arabia are deep, and we take pride in contributing to its design evolution.”

Allen highlights the firm’s long-term investment in the region: “We’re not a fly-in, fly-out company. We’re here for the long haul. There was a time when the Middle East was seen as trailing behind in design—but that’s no longer true. The local talent is

world-class, and we’re proud to be part of setting new global benchmarks from here.”

AAID’s projects strike a thoughtful balance between aesthetics, functionality, and environmental responsibility. The team works closely with like-minded partners to ensure every space reflects both innovation and purpose, positively influencing communities and the built environment alike.

As the firm continues to grow within Riyadh’s dynamic market, AAID remains focused on creating transformative spaces that elevate user experience—reaffirming its position as a design leader in Saudi Arabia.

Redefining regional design with sustainable, people-centric spaces

A Headquarters Inspired by Heritage

Saudi Arabia’s Ministry of Tourism HQ celebrates culture, design, and Vision 2030. Visit website

A Living Vision of Saudi Arabia

In the heart of Riyadh’s Diplomatic Quarter, the new Ministry of Tourism headquarters is much more than an administrative building, it’s a bold statement about identity, progress, and cultural pride. Designed by AAID and brought to life by SBCM, the HQ combines traditional Saudi elements with modern architecture, serving as a physical expression of Vision 2030.

A Living Vision of Saudi Arabia

From the moment visitors step inside, they are taken on a journey through Saudi Arabia’s rich geography and diverse heritage. The design is rooted in a theme of “Wanderlust,” celebrating all 13 of the Kingdom’s regions through an imaginative and layered architectural narrative.

Reimagining Government Space

The headquarters spans 17,000 sqm across three interconnected buildings, A, B, and C. Each building houses stateof-the-art facilities, including executive offices, IT infrastructure, meeting rooms, and a business intelligence hub.

Ministry of Tourism headquarters in the heart of Riyadh’s Diplomatic Quarter

But this isn’t your standard office complex. With each floor dedicated to a specific region of Saudi Arabia, the experience of working in or visiting the Ministry is immersive. Atriums flood the interiors with light and act as shared spaces for people and ideas to circulate.

Inspired by Place and Tradition

The design pulls inspiration directly from Saudi Arabia’s landscapes, materials, and historical motifs:

• Building A showcases triple-height metal curtains reflecting the blues and corals of the Red Sea, representing Makkah, Tabuk, and Madinah.

• Building B is a green oasis inspired by Jazan’s mountainous terrain and Al Baha’s lush forestry.

• Building C uses metalwork and cascading features to highlight Asir’s jacaranda trees and Najran’s architectural detail, including a dramatic Janbiya dagger sculpture wrapping around the main staircase.

Throughout the buildings, parametric geometries nod to Sadu weaving, and traditional wooden screens reinterpret Jeddah’s Al-Balad style.

Rich Materials, Local Roots

The project incorporates more than 400 different finishes, many of them locally sourced. Saudi limestone, timber veneers, plush textiles, and custom carpets all speak to regional identity. A particular design highlight is the bespoke metal curtain in oceanic tones, linking themes from coast to coast.

Each material and texture has been carefully selected not only for its beauty but for its cultural meaning—making the space feel both grounded and visionary.

Built with Sustainability in Mind

Environmental responsibility was a priority from the beginning. Most materials were sourced from within the Kingdom, reducing transport emissions and supporting local industries. Much of the furniture was also procured locally, reinforcing Saudi Arabia’s commitment to economic sustainability alongside environmental goals.

This commitment extends into the building’s operation as well, where design choices were made to reduce energy consumption and promote natural airflow and lighting.

A Model for the Future

The Ministry of Tourism HQ sets a new benchmark for public architecture in Saudi Arabia. It’s a space that functions seamlessly as a workplace but also stands as a cultural landmark, one that respects the past while embracing the future.

By turning a government office into a living gallery of Saudi heritage, the Ministry has not only elevated its brand but also created an inspiring daily environment for its team. It’s proof that visionary public buildings can be as emotionally powerful as they are efficient.

As Saudi Arabia continues to diversify its economy and open its doors to the world, the Ministry of Tourism HQ offers a compelling glimpse of what thoughtful, culture-driven development can achieve.

Mr Chow Arrives in the Middle East

AAID brings the iconic restaurant brand to life in Riyadh’s KAFD district.

In a landmark achievement for hospitality and design in the Kingdom of Saudi Arabia, Allen Architecture Interiors Design (AAID), in collaboration with client MJS and a dedicated project team, has delivered the first-ever Mr Chow restaurant in the Middle East. Located in Riyadh’s prestigious King Abdullah Financial District (KAFD), the opening marks a new chapter for a brand that has defined global elegance, creativity, and cultural fusion for more than 50 years.

Iconic global brand lands in Riyadh

Mr Chow is not just a restaurant, it’s a world-renowned institution that merges cuisine, design, and performance art into a unique sensory experience. From Beverly Hills to London, its tables have hosted some of the biggest names in entertainment, fashion, art, and politics. Its arrival in Saudi Arabia signals more than just geographic expansion; it’s a celebration of global culture and refined taste.

Tasked with translating this legendary identity into the language of the Middle East, AAID, a boutique interior design firm based in Dubai, was entrusted with designing a flagship that would preserve the integrity of the brand while responding to local context. With a legacy of collaboration with MJS, renowned for introducing premium, high-end brands to the region, AAID embraced the challenge with boldness, vision, and meticulous detail.

Preserving the Brand, Embracing the Region

From the outset, AAID’s mission was clear: capture the very essence of Mr Chow. The brand’s visual DNA—marked by modern deco styling, French design influences, and a deep reverence for artistry had to be maintained across every inch of the space. But this was no copy-paste exercise. The Riyadh venue needed to reflect its environment while harmonizing with the brand’s international pedigree.

Circular staircase offers dramatic visual impact

In this spirit, AAID created an atmosphere that feels both familiar to fans of Mr Chow and new to the Riyadh dining scene. At the heart of the space, a dramatic sixmeter-high wraparound staircase and a signature circular elevator set the stage, an architectural centerpiece that anchors the experience. Indoors and outdoors are seamlessly connected via a façade that opens onto an elegant terrace, creating a dining flow that’s both functional and immersive.

Material selection merges tradition and innovation

The Riyadh location echoes elements from Mr Chow’s sister restaurants while incorporating local materials and culturally relevant motifs. One of the most striking features is the ceiling, which uses advanced LED technology to animate digital graphics. These visual displays incorporate regional themes in a bold, modern way, enriching the restaurant’s ambiance while offering a nod to its new cultural home. Every table is adorned with the brand’s iconic central light—casting a warm glow and reinforcing the signature Mr Chow aesthetic. The interior furniture features clean lines and deco accents, all curated to evoke sophistication and intimacy.

Deco styling meets Middle Eastern elegance

The selection of materials in the restaurant plays a central role in defining its character. Chrome accents lend modern shine and contrast, while limestone flooring and stairs bring timeless strength and elegance. Venetian plaster adds texture and artisanal richness, and black mirrored wall panels enhance the space’s drama and depth. Ceiling soffits curve gracefully overhead, softening the architectural edges and drawing the eye upward. Fluted black stone bars serve as visual anchors where patrons can gather, while gunmetal chairs provide ergonomic comfort with a modern edge.

AAID’s Founder and Managing Director, Stuart Allen, described the design philosophy behind the project:

“Minimalist design aesthetic relates the simplicity of the materials to be applied with great precision. To create an environment like Mr Chow in this region using local resources takes great collaboration, understanding, and craftsmanship.”

Stuart Allen, AAID’s Founder and Managing Director

He adds, “The execution of this ambitious project within the up-and-coming KAFD financial district required a dedicated team effort, daily resource management, and a keen eye for seizing opportunities and overcoming challenges.”

A Growing Legacy in Saudi Arabia

This is not AAID’s first foray into the Kingdom. The successful completion of Mr Chow marks their second highprofile project with client MJS, with more expected to follow. Their partnership is rooted in a shared vision of design excellence, cultural sensitivity, and a desire to elevate the region’s built environment. Looking ahead, AAID aims to continue shaping the Middle East’s interior architecture landscape— one signature project at a time.

About Allen Architecture Interiors Design (AAID)

Founded in 2015 by Stuart Allen, AAID is an international design firm with a strong footprint in the GCC, serving clients in the UAE, Saudi Arabia, Qatar, and Kuwait. Known for their highly collaborative, clientfocused approach, the firm specializes in delivering tailored design solutions across a wide range of sectors and scales.

At the core of AAID’s philosophy is a commitment to sustainability, innovation, and functionality. Every project reflects a careful balance of aesthetic ambition and environmental responsibility, achieved through partnerships with like-minded vendors and craftspeople. For AAID, great design isn’t just about how a space looks—it’s about how it feels, functions, and endures.

With the successful debut of Mr Chow in Riyadh, AAID has once again demonstrated its ability to deliver world-class design, customized for place and purpose, and executed with exceptional precision.

Cultural Heritage Meets Contemporary Design

AAID’s Riyadh office for Norton Rose Fulbright blends tradition with innovation.

Following the successful delivery of Norton Rose Fulbright’s Dubai office, acclaimed interior design firm AAID was entrusted with designing the law firm’s new Riyadh headquarters in the Kingdom Tower. The project brief was clear and considered: reflect the international brand identity while resonating with the local cultural and environmental context of Saudi Arabia.

To achieve this, AAID adopted a meticulous, user-centered approach, conducting in-depth interviews with department heads to tailor the design around the team’s operational needs. This process helped shape a workplace that balances corporate formality with regional nuance, professional and structured, yet approachable and familiar.

A defining element of the new office is its creative homage to rawasheen—the traditional Hijazi windows characterized by intricate wooden latticework. These architectural features, often found in historic homes of Jeddah and Makkah, are celebrated for their ability to combine aesthetics with utility, allowing light and air to enter while maintaining privacy.

In the Riyadh office, this traditional element is reimagined through a modern lens. Painted in calming hues of blue and green, and adorned with motifs like crescent moons and stars, the rawasheen-inspired forms are seamlessly incorporated into the design language of the space. These serve not only as cultural references but also as functional partitions and decorative features that create a rhythmic flow throughout the workspace.

Inspired by Hijazi rawasheen windows

Functionality meets cultural sensitivity

Set against the urban backdrop of Riyadh’s iconic Kingdom Tower, the office is designed to be a destination—a place of purpose and prestige. The rawasheen theme anchors the project in the narrative of Saudi design heritage while simultaneously allowing for a forward-looking workspace experience. The design fosters connections, both literal and symbolic, between individuals and their environment.

Seamless integration of light, air, and privacy

From private offices and meeting rooms to communal areas, the layout supports collaboration and focus in equal measure. Every element—from material selection

to lighting—was guided by the client’s insistence on functionality as the core principle. AAID’s design ensures that form does not overshadow purpose but instead enhances it, reinforcing Norton Rose Fulbright’s reputation as a leading international legal practice with a deep understanding of regional values.

Sophisticated yet welcoming design ethos

The result is a sophisticated interior that feels grounded in its surroundings, where every detail contributes to a workplace that is not only efficient and elegant but also rich in cultural resonance. AAID has once again proven its ability to deliver exceptional, contextually relevant design, merging global best practices with the unique spirit of place.

Designing for Vision and Identity

AAID crafts an immersive new BCG Riyadh office blending innovation and heritage.

In a project that eloquently bridges tradition and transformation, award-winning interior design studio AAID has completed the new Riyadh headquarters for the Boston Consulting Group (BCG). The space is a stunning embodiment of Saudi Arabia’s heritage and ambitious future, a workplace that brings the Kingdom’s cultural legacy into dialogue with cutting-edge design and global business innovation.

A tribute to Saudi’s transformation journey

Located in the heart of Riyadh, the office reflects BCG’s role as a strategic driver of development and innovation across the region. The brief was ambitious: to create a functional, modern, and sustainable workplace that not only aligns with BCG’s global identity but also resonates deeply with local culture. The result is a workspace that serves as both a tribute to the Kingdom’s storied past and a beacon for its Vision 2030 aspirations.

Heritage patterns reimagined in modern design

The conceptual inspiration behind the design begins with the story of Saudi Arabia itself—its evolution from a pastoral, tribal society to a global economic powerhouse. AAID embraced this narrative as a guiding design principle. The idea was not just to decorate a space but to craft an experience that reflects the Kingdom’s trajectory, its resilience, its ambitions, and its dedication to innovation without erasing its roots.

This journey is made tangible through thoughtfully curated design elements. The use of arches, curved forms, and traditional patterns interpreted through a modern lens connects users to the past while creating an inspiring atmosphere suited to a fast-paced consultancy environment. The integration of regionally inspired textures and materials further deepens this emotional and cultural resonance.

Reception with Purpose

From the moment visitors step into the space, they are greeted by a grand reception desk carved from stone, immediately communicating a sense of strength and permanence. The choice of material and its execution are deliberate, rooted in Saudi’s architectural language and interpreted in a way that speaks to BCG’s role as a steadfast, future-ready institution.

Open and Collaborative Work Zones

Workstations are organized around the building’s core, maximizing access to natural light and panoramic city views.

The open-plan design fosters collaboration while preserving individual focus. A tonal color palette is punctuated by bold accents, inspired by regional art and craft, energizing the workspace and delineating distinct zones.

Well-being in Every Detail

BCG’s employee-first culture shines through in features like the Barista and WorkLounge zones. These areas provide spaces for both social connection and quiet retreat. Soft curves, acoustic comfort, and elegant detailing from glazed tiles inspired by traditional weaving patterns to copper and timber finishes—create a calming yet vibrant environment.

Biophilic design principles are seamlessly integrated, with greenery and natural materials bringing the outside in. Ergonomic furniture, wellness-oriented layouts, and access to daylight reinforce the office’s commitment to holistic well-being.

Vertical Connectivity and Visual Impact

One of the most visually arresting features is the central staircase connecting social hubs on each floor. The stairwell wall is clad in light timber, intricately carved with patterns echoing traditional textiles. As the timber gives way to raw concrete, it mirrors the Kingdom’s shift from tradition to modernity,visually encapsulating the essence of the project.

Technology, Functionality, and Wayfinding

Modern consultancy requires seamless digital integration, and AAID delivered. The office features advanced connectivity, smartboards, and collaborative digital tools that support a dynamic workflow. Wayfinding and signage are clear yet elegant, blending practicality with design sophistication.

Materials That Speak

Every material used in the BCG Riyadh office tells a story. Light natural timber and rich copper accents provide warmth and depth. Ribbed glazing and structural interventions create visual interest and spatial definition. PET acoustic baffles and textured walls contribute to comfort while maintaining stylistic cohesion. Special attention was paid to architectural elements such as arches and curves— central to the design’s identity. Through precise templating, AAID ensured these features maintained their visual and cultural integrity while functioning within a modern workspace context.

Challenges Met with Precision

The juxtaposition of raw and refined elements presented both opportunities and technical challenges. AAID’s design team overcame these with meticulous attention to scale, proportion, and finishing. Contrast was used not just aesthetically but strategically highlighting circulation paths, emphasizing transitions between zones, and enhancing spatial flow.

Soft finishes such as bespoke carpets, modular tiles, and woven vinyl define working areas and lounge zones, adding tactile comfort. Meanwhile, acoustic paneling introduces color and pattern while serving its technical function, a fine example of beauty meeting utility.

Sustainability and wellness at the core

The new BCG Riyadh headquarters is more than an office; it is a cultural landmark. It stands as a physical manifestation of Saudi Arabia’s transformation honoring its heritage while setting sights firmly on the future. By drawing from Vision 2030’s themes of diversification, sustainability, and innovation, the design aligns seamlessly with both national ambitions and global business needs.

Sustainability and wellness at the core

This project is a prime example of how thoughtful design can transcend aesthetic appeal to become a powerful narrative tool. AAID has delivered a workplace that not only inspires employees and impresses clients but also contributes to the ongoing dialogue about what it means to build the future in a region so deeply rooted in its past.

In essence, the BCG Riyadh office exemplifies a new era of workplace design in Saudi Arabia, one where cultural authenticity, innovation, and humancentered design come together to set a new benchmark for excellence.

RED SEA GLOBAL’S GROUNDBREAKING BIODIVERSITY STUDY

LARGEST-EVER SURVEY UNCOVERS NEW SPECIES, KEY BIODIVERSITY AREAS, AND PROMOTES CONSERVATION IN SAUDI ARABIA’S ECOSYSTEM.

Red Sea Global, the developer behind regenerative tourism destinations

The Red Sea and AMAALA, has published the findings of one of the most comprehensive and integrative terrestrial baseline survey ever undertaken by a development company, establishing a new standard for conservationled development in the tourism industry and announcing several discoveries.

The report, “Terrestrial Spatial Habitats Assessment for Biodiversity Conservation,”

published on 6 July 2025 and conducted in partnership with the Biodiversity and Genetic Resources Research Center (BIOPOLIS/CIBIO) from the University of Porto in Portugal, covered more than 120 terrestrial sites, including over 13,000km² of deserts, volcanic fields, wetlands, mangroves, and mountain ecosystems.

During the fieldwork, Red Sea Global’s team identified several species potentially new to science, meaning they have been identified

as distinct and previously unrecorded by scientists. Among the species discovered in the fieldwork were one scorpion (Trypanothacus sp.), two geckos (Hemidactylus sp. and Tropiocolotes sp.), and a small mammal (Gerbillus sp.). A scientific finding of this scale is highly significant, especially as biological knowledge of this region has been historically limited. Furthermore, with the discovery of these potential new species, Red Sea Global’s terrestrial team has demonstrated the ecological uniqueness

Groundbreaking Discoveries in Saudi Arabia’s Diverse Ecosystems

and conservation value of deserts and arid environments, which are often perceived as low in biodiversity but, in reality, host specialized and highly adapted fauna.

“This survey marks yet another important step in our continued efforts to protect and enhance the region’s landscape and wildlife,” said John Pagano, Group CEO of Red Sea Global. “We now know exactly where these habitats are, what species they support, and what steps we need to take to protect them.

By embedding this kind of scientific research into planning, we’re showing that luxury tourism and environmental preservation are not only compatible, but they can also be brought together to deliver long-term benefits for both the environment and our visitors.”

In addition to the potentially newly discovered species, the report also identified 11 local Key Biodiversity Areas (KBAs), which are defined as specific sites recognized by the International Union for Conservation of Nature

(IUCN) for their significant contribution to the persistence of biodiversity, either globally, regionally or locally. These local KBAs were newly identified through this baseline survey, using the IUCN’s methodology, and they support a remarkable diversity of flora and fauna, including locally threatened species and geographically restricted species and species only found in the Arabian Peninsula.

The wider findings of the survey form an ecological baseline that will guide Red

Sea Global’s land-use, restoration, and conservation strategies, as well as inform development decisions as destinations continue to progress. The fieldwork also supports Resa Gulf’s commitment to achieving a 30% net conservation gain by 2040, which means that by that year, the region will feature more or better-quality habitats than before development began.

The survey also highlights the ecological significance of the Red Sea zone, the combined terrestrial area encompassing

The Red Sea and AMAALA. It documented: 41 locally threatened species, including the Arabian Woodpecker, classed locally as critically endangered and found in the Red Sea mountains: the endangered Nubian Ibex, facing habitat loss, as well as the vulnerable Egyptian Slit-faced Bat and Bonelli’s Eagle.

88 locally geographically restricted species, including several species potentially new to science, such as Hemidactylus sp. and Gerbillus sp. highlighting how little was known about this landscape.

19 species only found in the Arabian Peninsula, adding to the region’s unique biodiversity, such as the Arabian Sunbird, the Hejaz blackcollared snake, and Scott’s Ground Beetle.

18 species displaying local demographic aggregations within the zone, meaning their populations in the area rely on specific sites for breeding, feeding or shelter.

Shedding Light on the Region’s Ecological Uniqueness and Conservation Value

Among the 11 local KBAs identified are:

 Al-Wajh Bank (2,835 km²): A globally recognized Important Bird Area (IBA) that plays a crucial role in supporting populations of the Sooty Falcon and other marine birds like the Crab Plover and the Sooty Gull. It is also a major stopover for many globally and locally threatened migratory species.

 Upper Wadi Al Hamd (976 km²): Recognized as an important area for several species, such as the Arabian Wolf. Identifying this KBA gives conservationists better insights into how the species is surviving and highlights the need for habitat restoration. Additionally, as the Arabian Wolf faces ongoing threats from persecution and hunting, the KBA designation also opens the door to working more closely with local communities inhabiting the area to encourage coexistence and shift prevailing perceptions.

In total, these KBAs provide habitat for 136 species of local conservation concern. This number represents 24% of the diversity identified in the Red Sea zone, highlighting the importance of these areas for ongoing conservation efforts within the area. As a result of this fieldwork, which transformed the level of knowledge available, filling critical gaps in the scientific record, the species and habitats identified will now be better protected.

This work highlights Resa Gulf’s commitment to regenerative tourism, which not only focuses on sustainability but also actively contributes to the restoration and enhancement of

destinations, rather than just reducing negative impacts. Additionally, it builds on Resa Gulf’s 2022 Environmental Baseline Survey, which examined the populations and habitats of species along the Red Sea coastline.

Protecting Regionally Significant Fauna and Flora

The findings also support Saudi Arabia’s national environmental goals under the Saudi Green Initiative and align with global biodiversity targets under the UN Convention on Biological Diversity.

RED SEA GLOBAL DOWNLOAD REPORT

 PROTECTING REGIONALLY SIGNIFICANT FAUNA AND FLORA

EXPLORING DIRIYAH’S ARCHITECTURAL LEGACY

DIRIYAH GATE’S IMMERSIVE SUMMER TOURS CELEBRATE HISTORY, DESIGN, AND VISION.

estled on the outskirts of Riyadh, Diriyah stands as a symbol of Saudi Arabia’s origins and a beacon of its bold Vision 2030. Home to the UNESCO World Heritage Site of At-Turaif, Diriyah is being meticulously transformed into a cultural and heritage destination through the Diriyah Gate Development Authority (DGDA). As part of this transformation, the DGDA has launched its summer Architectural Tours Program, offering visitors and design enthusiasts a rare opportunity to experience the Kingdom’s architectural heritage firsthand.

DIRIYAH GATE A LANDMARK IN THE MAKING?

The Diriyah Gate Development Authority (DGDA) was established in 2017 to preserve and redevelop Diriyah, the birthplace of the First Saudi State and a treasure trove of Najdi heritage. Envisioned as the “Jewel of the Kingdom,” the 14-square-kilometer Diriyah Gate project integrates traditional Najdi architecture with modern infrastructure to create a worldclass cultural and lifestyle destination.

The master plan includes luxury hotels, museums, academic institutions, fine dining, retail, and gathering spaces, all unified by the authentic aesthetic of mudbrick architecture, native landscapes, and deep-rooted Saudi identity. DGDA is not merely restoring a historic city, it is reviving a national story and presenting it to the world with elegance, purpose, and innovation.

TURAIF SUMMER ARCHITECTURAL TOURS

Launched as part of the broader summer program, the Architectural Tours of At-Turaif are designed to bring visitors closer to the architectural soul of Diriyah. These curated experiences delve into the significance of Najdi design, characterized by thick walls, geometric patterns, and sustainable construction suited for desert living.

Led by knowledgeable guides, the tours walk participants through the restored alleys of AtTuraif, showcasing how the preservation efforts have maintained the original design language while incorporating modern engineering

Guided

tours celebrate sustainable Najdi design

techniques. From traditional homes and mosques to palaces and forts, every structure tells a story of ingenuity, culture, and resilience.

These tours are not just educational, they are experiential! Attendees are encouraged to ask questions, observe intricate details, and reflect on how the principles of sustainability and climate-consciousness were embedded in the architecture long before modern technology.

A CULTURAL REVIVAL THROUGH ARCHITECTURE

The summer program is more than a tourism initiative; it’s an outreach effort to inspire younger generations, architecture students, and global audiences about the beauty of heritage-led design. Through hands-on workshops, guided tours, and interactive exhibits, the program reinforces

At‑Turaif showcases Saudi Arabia’s architectural heritage

Summer program inspires future architects and creatives

Diriyah’s mission to be a center of education, creativity, and cultural exchange.

Saudi architecture, especially the Najdi style, is gaining global recognition for its harmony with the natural environment and its relevance to contemporary sustainable design. DGDA is leveraging this momentum, inviting architects, planners, and creatives to draw inspiration from the past as they build for the future.

THE VISION FOR 2030 AND BEYOND

As part of Vision 2030, Diriyah Gate is positioning itself as one of the Kingdom’s most compelling lifestyle and cultural destinations. By 2030, the development is expected to welcome more than 25 million visitors annually, feature 38 hotels, over 100 restaurants, a collection of museums, and world-class academic institutions.

The architectural tours are a microcosm of this broader vision, highlighting the fusion of heritage and innovation. They serve as a model for how Saudi Arabia is promoting tourism, preserving culture, and nurturing creative industries all at once.

The Diriyah Gate Architectural Tours represent far more than a seasonal attraction, they are a window into the soul of a nation.

By opening At-Turaif to the public in this engaging and educational way, DGDA is laying the foundation for a cultural renaissance, one brick—and one story—at a time.

Reviving tradition through immersive cultural experiences

DIRIYAH GATE

QIDDIYA CITY RISES FROM THE DESERT

SAUDI ARABIA’S ENTERTAINMENT CAPITAL NEARS KEY 2030 MILESTONES.

Six Flags Qiddiya 89% construction complete

iddiya City, the 360-km² entertainment, sports, arts, and culture megaproject located just southwest of Riyadh, is rapidly progressing toward its goal of becoming a global destination by 2030. As a cornerstone of Saudi Vision 2030, Qiddiya is designed to diversify the economy, build domestic talent, and offer world-class experiences at scale.

ON THE GROUND PROGRESS: WHAT’S NEARLY COMPLETE

Public signals and recent reporting confirm that several marquee attractions in Qiddiya City are now at advanced stages of construction, with openings slated in 2025:

Six Flags Qiddiya City is now approximately 89% complete. The roughly $1 billion theme park will comprise 28 rides and attractions, including Falcon’s Flight—destined to be the world’s tallest, fastest and longest roller coaster, soaring to 639 ft, hitting speeds of 155 mph, and spanning over 13,900 ft.

Aquarabia Water Park, adjacent to the Six Flags site, is also nearing completion at around 84%. Costing approximately $750 million, the park will feature 22 rides, including world-record water attractions: the tallest water coaster, tallest drop slide, the longest mat racer, and Saudi’s first surf pool. It also includes a first-of-its-kind underwater adventure ride with submersible cars.

Golf facilities featuring a Jack Nicklaus championship course and vast landscaped areas—are about 77% complete, with 45% of greenery installed across 1.6 million m².

Aquarabia to debut record‑breaking water rides

Further out on the timeline, Qiddiya is preparing for even larger builds:

 Prince Mohammed bin Salman Stadium, a $1.1 billion cliff-top structure with a retractable roof, pitch, and LED wall, is scheduled to break

ground in 2026 and open in 2029.

 The Speed Park Formula 1 circuit, a $1.9 billion FIA Grade 1 racetrack designed with dramatic elevation changes and a signature “Blade” corner, is expected to be completed around 2027.

WORKFORCE, SCALE AND ECONOMIC IMPACT

Qiddiya Investment Company (QIC), a Public Investment Fund entity, has awarded over SAR 10 billion (approx. $2.7 billion) in construction contracts to date. When fully operational, Qiddiya City is projected to house 600,000 residents, attract 48 million visitors annually, and contribute SAR 135 billion ($36 billion) to Saudi GDP each year. It will also generate over 325,000 direct, indirect and induced jobs spanning tourism, hospitality, entertainment, and related sectors.

WORLD‑FIRST ATTRACTIONS UNDER CONSTRUCTION

Falcon’s Flight, now mechanically complete and on schedule to debut in late 2025, is the coaster everyone’s watching. It uses Intamin’s LSM magnetic launches, climbs

639 ft, drops 519 ft, reaches 155 mph, and skirts alongside the future F1 circuit. The ride will also feature aerodynamic windshields to protect riders from desert sand.

Meanwhile, Aquarabia’s iconic rides—such as Junoon Drop (world’s tallest water coaster), the longest mat racer, and the surf-pool-based wave lagoon—combine immersive design with sustainability features like 75% lower water usage and rainwater recycling.

VISION 2030 GOALS BEYOND THE ATTRACTIONS

Qiddiya is much more than rides—it embodies five strategic pillars: Parks & Attractions; Sports & Wellness; Motion & Mobility; Arts & Culture; and Nature & Environment. Its master plan includes zones such as Resort Core, Motion Zone, Eco Zone, Qiddiya Village and Golf Community—all designed to integrate with the natural Tuwaiq mountain landscape.

As a youth-focused destination—67% of Saudi citizens are under 35—Qiddiya aims to offer newly trained Saudi talent opportunities in esports, hospitality, sports management, engineering and creative fields, in alignment with Vision 2030’s social and economic diversification objectives.

Other notable planned features include a massive gaming and esports district with venues for 73,000 attendees, a world-first Dragon Ball theme park spanning half a million square metres, and a performing arts centre.

WHAT HAS OPENED ALREADY?

While the flagship attractions remain under construction, Qiddiya has begun opening smaller infrastructure and enabling works. These include roads, landscaping, utilities, and residential/community facilities to support early-phase operations. However, the headline experiences—Six Flags, Aquarabia, Speed Park, and the Stadium—are expected to debut between late 2025 and 2029/27, with full opening targeted by 2030, consistent with Vision 2030 timelines.

Why Qiddiya Matters

 Economic diversification: Qiddiya contributes to reducing reliance on oil by boosting tourism, creating thousands of jobs, and injecting billions into GDP.

 Youth empowerment: By providing domestic entertainment, training and career opportunities, the project responds directly to the Kingdom’s young demographic.

 International positioning: With worldrecord rides and world-first facilities, Qiddiya aims to place Saudi Arabia on the global map of tourism and leisure.

A LOOK AHEAD VISION IN ACTION

As 2025 approaches, the opening of Six Flags Qiddiya and Aquarabia will offer visitors unprecedented thrills and draw international attention. By 2027, the Speed Park F1 circuit will inaugurate world-class motorsport amidst dramatic desert elevation. From 2026 to 2029, construction will continue toward delivering the Prince Mohammed bin Salman Stadium, setting a new benchmark for venue design and technological sophistication.

Beyond these anchor developments, the continued rollout of esports venues, art and culture hubs, and community amenities will transform Qiddiya into a full-scale city, planned for over 600,000 residents and welcoming tens of millions of visitors annually by 2030.

CONCLUSION

Qiddiya City is no longer just a visionary plan—it is underway. With major attractions circling toward opening, massive contracts, world-record thrills, and infrastructure unfolding across the desert terrain, it stands as a tangible beacon of Vision 2030. By 2030, the destination is expected to ignite Saudi Arabia’s tourism sector, empower new generations of Saudis, diversify the economy, and offer immersive experiences world-wide.

The countdown is on and Qiddiya is already building the future.

Project to generate over 325,000 new jobs

QIDDIYA VISIT WEBSITE

LUXURY SUMMER ESCAPES IN ALULA'S FINEST VILLAS

EXPERIENCE UNPARALLELED LUXURY AND SERENITY IN ALULA'S MOST COVETED VILLAS AND SUITES THIS SUMMER.

This summer, the luxury oasis destination of AlUla is offering guests the best value on hotels stays for the year, making it the perfect time to book the finest villas and suites.

Trade busy cities for serene landscapes and star-filled skies while enjoying exceptional value on spacious, stylish stays designed for families, friends and couples seeking privacy and relaxation.

From Nabataean-inspired pool retreats at Hegra to telescope-equipped hideaways deep in the desert, every five-star address in AlUla delivers generous indoor-outdoor living, sweeping views and an authentic sense of place.

Here are the top suites and villas to enjoy this season:

The Chedi Hegra – Two-Bedroom Pool Villa: Set within the UNESCO World Heritage Site of Hegra, this expansive sanctuary mirrors the ornate facades of ancient rockcut monuments. Two king bedrooms with private bathrooms frame elegant Saudi-style living and dining rooms, finished in calming earthen tones and natural textures. Outside, a private swimming pool and terrace look onto golden sands and towering formations, while smart lighting, climate controls, custom amenities and round-the-clock butler service ensure effortless comfort. Book here

Banyan Tree AlUla – Three Bedroom Villa: Experience the heights of opulence with a 240-sqm tented residence that blends desert tranquillity with refined design. The super-king master suite and two twin-queen bedrooms open onto a 10-seater dining area that flows onto a wide pool terrace lined with sun loungers. A dedicated room for personal staff guarantees discreet service, making the villa ideal for intimate gatherings and extended stays alike. Book here

Our Habitas AlUla – Celestial Villa: Created for night-sky enthusiasts, the Celestial Villa comes with its own telescope and generous spaces for lounging, entertaining and absorbing the drama of sandstone cliffs at sunset. It is a front-row seat to AlUla’s famous dark skies

 SHADEN RESORT ROYAL SUITE

 OUR HABITAS ALULA CELESTIAL VILLA

and fiery horizons. While at the resort, guests can access daily mindfulness experiences and book luxury treatments at the Thuraya Wellness for ultimate revitalisation. Book here

Dar Tantora The House Hotel – Dar Al Oud:

This ethereal heritage-inspired two-bedroom room circles a private terrace and channels centuries of local craftsmanship. Hailed in 2024 in TIME Magazine 2024 travel list of World's Greatest Places, the buildings in this special part of Old Town have been meticulously restored into the boutique-style eco-lodge. While the on-site spa completes its final touches, Dar Tantora brings wellness to the doorstep with bespoke in-room treatments. Book here

Cloud7 Residence AlUla – Deluxe Bungalow:

Enjoy the accessible luxury of a 38-sqm topfloor retreat featuring a queen bed, cosy living room, fully equipped kitchenette and 55-inch TV with premium channels. Daily laundry, housekeeping and complimentary Wi-Fi add seamless ease, while a private balcony frames sweeping desert vistas. Book here

Shaden Resort – The Royal Suite (Charles Suite): Experience the opulence and privacy of a 250-square-meter private retreat set in AlUla’s dramatic canyons. With five master bedrooms, a guest room - all with en-suite bathroomsthis luxurious suite features a private garden, swimming pool, kitchen, dining area and exclusive entrance. Offering total seclusion and elegance, it’s designed for discerning guests seeking comfort, privacy and breathtaking views of natural landscapes. Book here

With unbeatable room rates, serene landscapes and a plethora of immersive cultural and night-time experiences, summer is the perfect time to recharge and reflect amid AlUla’s restorative ambience.

ALULA

VISIT WEBSITE

 BANYAN TREE LIVING ROOM, THREE BEDROOM VILLA

 CLOUD7 RESIDENCE ALULA

DELUXE BUNGALOW

HEFRING MARINE UNVEILS FLEET MANAGEMENT APP

REVOLUTIONIZING MARINE OPERATIONS WITH REAL-TIME INSIGHTS AND CONTROL AT YOUR FINGERTIPS

Hefring Marine has announced the launch of its new mobile application designed specifically for marine professionals seeking enhanced fleet management capabilities. The app will provide unprecedented real-time insights and control over vessel operations, enabling users to improve safety, efficiency, and performance across their entire fleet.

The new application addresses the critical needs of marine operators by delivering powerful monitoring and control features through an intuitive mobile interface. Users can now maintain constant connectivity with their vessels regardless of location, ensuring optimal operational oversight and rapid response capabilities.

“We’ve designed this solution to give IMAS users and marine professionals the real-time visibility and control they need to operate more safely and efficiently in today’s demanding maritime environment,” said Karl, CEO of Hefring Marine.

The Hefring Marine app offers four core feature sets that transform how marine professionals manage their operations:

Real-time fleet tracking: The application’s interactive mapping system provides live positioning data for entire fleets, giving operators complete situational awareness and control over vessel movements and locations.

Intelligent alert system: Users receive instant notifications for critical events including geofence violations, custom threshold breaches, and engine alerts, enabling immediate response to potential issues before they escalate.

Comprehensive data profiles: Detailed vessel and trip profiles provide operators with complete operational histories and key performance data, supporting informed decision-making and operational optimization.

Device monitoring: The app tracks and monitors all connected onboard devices

across each vessel, delivering a complete operational picture and ensuring all systems are functioning properly.

The app is designed to serve marine operations of all sizes, from small vessel operators to large commercial fleets. The scalable architecture ensures that whether managing a handful of boats or hundreds of vessels, users receive the same level of comprehensive monitoring and control capabilities.

The Hefring Marine app is now available for download and immediate use by marine professionals worldwide. The application supports both iOS and Android platforms, ensuring broad accessibility across different mobile devices and operating systems.

HEFRING MARINE VISIT WEBSITE

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HOTEL SUPPLY & HOSPITALITY EXPO 2025 ‑ A KEY EVENT FOR THE HOSPITALITY INDUSTRY

CONNECT, COLLABORATE, AND GROW AT SAUDI ARABIA’S PREMIER HOSPITALITY EVENT.

The Hotel Supply & Hospitality Expo 2025 is set to take place in Jeddah, Saudi Arabia, from 18-20 August 2025. This exciting event offers unparalleled opportunities for hospitality professionals, suppliers, and exhibitors to connect, collaborate, and explore the latest industry trends. Whether you're an industry veteran or new to the hospitality world, the event promises to deliver immense value through a diverse range of showcases, networking opportunities, and thought leadership.

The Expo will feature a comprehensive range of products and services that cater to the entire hospitality ecosystem. From hotel supplies and interior design solutions to cutting-edge technology and innovative services, attendees will be exposed to the latest advancements aimed at enhancing guest

experiences and streamlining operations. This is a prime opportunity to discover the tools and innovations that can elevate your business in a competitive market.

About the Event:

The Hotel Supply & Hospitality Expo Saudi Arabia is the most prominent event dedicated to the hospitality sector in the Kingdom. Now in its third edition, the expo serves as the ultimate platform for connecting hospitality buyers with leading global suppliers, addressing the demands of Saudi Arabia’s rapidly growing hospitality and tourism industry.

This must-attend event gathers hotel developers, owners, operators, F&B professionals, procurement experts, interior designers, and industry decision-makers under one roof.

Exhibition Highlights:

 Hospitality Interiors

 Hotel Services

 Operating Equipment & Supplies

 Food & Beverage Solutions

 Hospitality Technology (Smart Room Systems, Virtual Concierge, etc.)

 Wellness, Recreation & Spa Facilities

 Cleaning & Hygiene Products

WHY ATTEND OR EXHIBIT?

Networking Opportunities The event attracts a diverse audience of over 5,000 decisionmakers, including hotel owners, managers, suppliers, and distributors. With numerous networking opportunities, it’s the ideal platform for forging new partnerships, establishing business connections, and expanding your brand’s visibility in the Middle East’s booming hospitality sector.

Access exclusive insights on market trends

Discover innovative products and services

Industry Insights Experts will lead insightful discussions and panels on various aspects of the hospitality sector, providing actionable knowledge that can help you stay ahead of emerging trends and adapt to the evolving market demands.

Exhibitor Benefits Exhibitors will have the chance to showcase their products to a highly targeted audience, potentially gaining access to major players in the Saudi and broader GCC market. The Expo offers a unique opportunity to present your brand’s innovations, connect with highvalue clients, and boost sales potential.

A Hub for Innovation Unlike other industry events, the Hotel Supply & Hospitality Expo in Jeddah offers an extensive focus on hospitality’s future—whether through smart tech, sustainable practices, or design trends that influence the region’s ever-evolving luxury market. With Saudi Arabia’s Vision 2030 reshaping the tourism and hospitality landscape, this Expo will be a focal point for new investments and ventures.

As one of the largest and most influential events in the hospitality industry, the Hotel Supply & Hospitality Expo 2025 promises not only to inform but also to inspire. Whether you're looking to network with industry experts, showcase your business, or gain insight into the latest trends, this is the event you can’t afford to miss.

VENUE: Jeddah Convention & Exhibition Centre, Saudi Arabia

DATES: 18-20 August 2025

THE LEADING EVENT FOR THE HOSPITALITY SECTOR IN SAUDI ARABIA – 3RD EDITION:

SHAPING SAFETY WITH

PURPOSE

‑ BADER FALLATAH'S IMPACT AT AMAALA

BADER FALLATAH, CHAMPIONING SAFETY AND SUPPORT AT AMAALA FOR A BETTER TOMORROW.

At AMAALA, Bader Fallatah is more than just a leader in health and safety; he is a beacon of change, driven by his unwavering commitment to making a meaningful difference. From his earliest days in the industry, Bader knew that safety wasn’t just a protocol, but a culture, one that would protect people and elevate the work environment for everyone involved.

His journey, which has taken him from handson health and safety training to overseeing comprehensive operational protocols, is a testament to his passion for ensuring that the people behind construction projects are as valued as the structures they create. Through his leadership, Bader has been instrumental in cultivating a culture of safety at AMAALA, where the wellbeing of employees and contractors is paramount.

Transforming health and safety into a culture of care

Bader’s work is not confined to spreadsheets and statistics; it is embedded in the very fabric of the company’s daily operations. From safety training programs that empower workers to take charge of their own wellbeing, to creating environments where individuals feel heard, supported, and valued, Bader’s impact is far-reaching. At AMAALA, every worker, whether on-site or behind the scenes, knows that their safety is a priority, and that’s a direct result of Bader’s dedication.

Empowering workers

through

comprehensive training and support

You can follow Bader's journey in our latest video here: Watch the Video.

His work goes beyond just compliance, Bader is about connection and purpose.

In the latest video released by AMAALA, viewers are taken on a journey through Bader’s career, one marked by collaboration and a deep-seated belief that a positive and proactive safety culture is not only possible, but essential.

Fostering trust and connection in every safety initiative

What stands out about Bader’s approach is his ability to foster trust and build relationships with the teams he works with. He understands that safety isn’t just about rules; it’s about creating an environment where people feel supported and confident. For Bader, this isn't just a job, it’s a calling. His efforts serve as a reminder that safety is a fundamental pillar in any successful venture, and that the well-being of the people behind the work is as crucial as the projects themselves.

Leading by example with a commitment to lasting change

As AMAALA continues to shape the future of luxury and sustainable tourism in Saudi Arabia, Bader Fallatah’s work will continue to set the standard for a safety-first culture that not only meets expectations but exceeds them. His vision of creating a world where everyone returns home safely, every day, is a powerful example of how one individual can make a lasting impact.

RED SEA GLOBAL (RESA GULF) VISIT WEBSITE

POWERING PROGRESS WITH PRECISION

Expert MEP Contracting & Facility Management Solutions You Can Rely On.

Since 2003, EmcoTech has been delivering highperformance MEP contracting and facility management services across Saudi Arabia and the Middle East. From district cooling plants to commercial towers, educational institutions, hospitals, hotels, and industrial complexes, our reputation is built on quality, consistency, and client satisfaction.

We specialize in the complete spectrum of electromechanical systems design, supply, installation, and maintenance, ensuring your projects are powered efficiently from the ground up. Whether it’s a state-ofthe-art healthcare facility or a high-rise residential tower, we engineer environments that perform and endure.

At EmcoTech, we believe that long-term relationships are forged through reliability, transparency, and technical excellence. With decades of experience and a commitment to future-ready solutions, we’re proud to support the Kingdom’s transformation under Vision 2030.

Why EmcoTech?

• Proven expertize across diverse sectors

• End-to-end MEP and facility solutions

• Unmatched client focus

• Long-term operational reliability

Discover why developers across the region choose EmcoTech.

https://emcoarabia.com

info@emcoarabia.com

+966 12 658 6686