Saudi Projects Issue 62

ISSUE 44

JULY / AUG 2025 / ISSUE 62

SHAKING THE FOUNDATIONS THE RESA GULF BLUEPRINT FOR SAFER, SMARTER, SCALABLE ACCESS SPECTRUM LENS CONSTRUCTION INDUSTRY TIME‑LAPSE EXPERTIZE

ALTAVIA ODG RETAIL TRENDS AND INNOVATIONS

UNIMAC EMPOWERING PROGRESS IN CONSTRUCTION

Editors Foreword

SUMMER SURGE – BUILDING A BRIGHTER FUTURE AS THE CONSTRUCTION INDUSTRY CONTINUES TO EVOLVE, WE EXPLORE THE TRENDS AND INNOVATIONS SHAPING ITS FUTURE. As Saudi Arabia advances towards economic diversification and Vision 2030, this issue of Saudi Projects highlights the innovations, leaders, and industries shaping the kingdom's future. We begin with a focus on RESA Gulf Scaffolding CO. LTD. (RGS) and its Executive General Manager, Ash Arshad. RGS’s unique business model has transformed scaffolding services, demonstrating how collaboration—sometimes even with competitors—can create tailored solutions that meet client needs. Their approach not only positions them as leaders in the scaffolding sector but also sets the standard for strategic partnerships in Saudi Arabia’s evolving business landscape.

In construction, Spectrum Lens, led by Waseem Asmar, introduces cutting-edge time-lapse

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technology that documents construction projects, offering an invaluable resource for stakeholders to visualize progress and anticipate challenges. Waseem's work has redefined how construction timelines are communicated, offering transparency and clarity.

We also explore retail trends and innovations, with insights from Maurizio Fabbrini of Altavia ODG, who discusses the shifting consumer preferences in Saudi Arabia’s fast-evolving market. Maurizio’s analysis provides businesses with crucial lessons on adapting to the changing retail landscape.

A key focus this month is the growing empowerment of women in construction. Marisa Kamall from GAIA leads this important conversation, highlighting initiatives that support women’s leadership in the sector. Contributions from UNIMAC, ROSHN Group, Red Sea Global, and AAID emphasize the role of gender inclusivity and mentorship in Saudi Arabia's

TEAM AHMED BENNANI ANDREW HIRST BELINDA BREEZE DANIEL MURAD EDDIE RAYNER LOUIS RAYNER MARIA ARNOLD MUHAMMAD AHMED ROD MILLINGTON SAFFRON FOLEY

broader Vision 2030 objectives.

Additionally, we feature Buna Holding’s growth under the leadership of Dr. Ahmed Shawky, who is driving the company’s future with vision and strategic ambition. Sustainability also takes center stage with Red Sea Global’s groundbreaking biodiversity study, setting new benchmarks for sustainable development. Finally, AMAALA shares insights on integrating health and safety practices into their projects, guided by Bader Alfallata.

We hope this issue serves as a reflection of the exciting changes in Saudi Arabia and as inspiration for those contributing to the kingdom's transformation.

Rod Millington EDITOR

CONTACT EMAIL US AT saudiprojects@tpg.media www.saudiprojects.media

SOCIAL MEDIA

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BUILDING TOMORROW’S SAUDI ARABIA, TODAY Delivering visionary construction and management solutions aligned with Vision 2030.

Our commitment to excellence is evident in every project we undertake, from high-rise buildings to mixed-use developments.

With a team of highly qualified professionals and a portfolio that includes subsidiaries like ALIGN Consultancy, BUNA, TAAM, and DAC Group, BUNA offers comprehensive services that encompass every facet of construction and project management.

Our recent collaboration with SCG International to introduce green construction technologies, such as Ultra High-Performance Concrete (UHPC) and 3D printing, underscores our dedication to innovation and sustainability, key pillars of Saudi Arabia’s Vision 2030.

Partner with BUNA Holdings and be part of building a sustainable and innovative future for Saudi Arabia.

To explore our capabilities or connect with our team visit. www.bunholdinga.com info@bunaholding.com +966 12 658 6686

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Contents

24

SPECTRUM LENS

TIME-LAPSE EXPERTIZE FEATURES

30

42

RETAIL TRENDS

BUNA HOLDING - DR AHMED SHAWKY

60

84

DAC GROUP CONCRETE SEEDING

RED SUMMIT 2025 POST-EVENT SUMMARY

Contents

50

UNIMAC

WOMEN IN CONSTRUCTION ALSO IN THIS ISSUE

122

126

QIDDIYA CITY

ALULA'S SUMMER ESCAPES

134

112

AMAALA SHAPING SAFETY

RED SEA GLOBAL'S BIODIVERSITY STUDY

07

TIME-LAPSE. REAL IMPACT.

Construction Site Time-lapse Specialists Construction moves fast. Don’t miss a moment.

Spectrum Lens delivers powerful timelapse visuals that engage investors, inform stakeholders, and elevate your brand.

Contact us to discuss your project requirements: timelapse@spectrumlens.com +966 50 979 1535

WWW.SPECTRUMLENS.COM Timelapse • Videography • Photography • Documentaries



www.spectrumlens.com

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Appointments

Buthainah Albaity - Knight Frank MENA

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Knight Frank MENA has bolstered its

Economic City in Madinah—and a rise to

senior leadership with the appointment

Director and Lead of Real Estate Advisory

of Buthainah Albaity as Partner and Head

Services at KPMG in Saudi Arabia.

of its newly launched Private Capital &

At Knight Frank, Buthainah will drive bespoke

Family Enterprises solutions division.

real-estate solutions tailored to ultra-high-

Buthainah brings nearly 18 years of deep

net-worth individuals, family enterprises,

expertize in investment banking, real

and family offices across the MENA region.

estate consulting, and strategic advisory

Her appointment aligns with Knight Frank’s

to the role. Her career includes significant

strategy to support a rising wave of

contributions at Swicorp—where she worked

private capital and wealth transfer

on project financing for the Knowledge

in the UAE and Saudi markets.

Bassel Gazzaz - Marsh Arabia Insurance Brokers Bassel Gazzaz has been named Chief

significant growth in corporate and strategic

Executive Officer of Marsh Arabia

sales. In his new role, Bassel will lead Marsh

Insurance Brokers, succeeding Bassam

Arabia’s strategic direction and operations

Al Bader. With more than two decades

across the Kingdom, with a clear mandate to

of experience spanning insurance and

enhance client service, expand market share,

financial services, Bassel brings a wealth

and strengthen Marsh’s position in Saudi Arabia.

of sector insight and leadership capacity.

His leadership is expected to bolster Marsh’s

Prior to this appointment, he held senior

commitment to innovation and growth within

roles at major Saudi insurers, where he drove

the region’s evolving insurance landscape.

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Hitesh Thakkar - Al Masraf Chief Financial Officer

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Hitesh Thakkar has joined Al Masraf as

Chartered Accountant and Harvard Business

Chief Financial Officer, spearheading the

School alumnus with a Bachelor of Commerce

bank’s 2025–2028 growth strategy.

from R.A. Podar College, Mumbai, he brings

With over 25 years of experience across

strong governance, capital‑management,

regional and global financial institutions, Hitesh

and strategic planning expertize. At Al Masraf,

most recently served as Group Head of Finance

Hitesh will lead financial planning, performance

for Retail Banking & Wealth Management

management, and capital efficiency,

at Emirates NBD. Previously, he was CFO &

bolstering the bank’s shift to an agile, digitally

Head of Strategy at Emirates Islamic, playing

enabled model. His collaborative leadership

a pivotal role in its financial turnaround,

is expected to enhance resilience, value

and has held senior positions at ABN AMRO,

creation, and stakeholder confidence across

ICICI Bank, and BNP Paribas. A qualified

Corporate, Retail, and SME segments.

Appointments

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Qais Hussein Balas - Managing Director, Al Jouf Cement Al Jouf Cement’s Board of Directors

led Al‑Manaseer Cement Factory in Jordan

has appointed Qais Hussein Balas

as CEO, served as CFO at GMS Group,

as Managing Director and Executive

and worked as Senior Internal Auditor

Board member, effective July 2025,

at Fastlink. He also held the position of

through the current board term

Director of Investments and Business

ending 5 August 2027. Qais succeeds

Development at Hikma Pharmaceuticals.

Abdulkarim bin Mohammed Al‑Nuhair,

A seasoned strategic executive,

who elected not to renew his contract.

his appointment reinforces Al Jouf’s

With over 25 years of regional leadership,

commitment to strong governance, financial

Qais brings extensive expertize, he previously

acumen, and operational excellence.

Dr. Ahmed Shawky - Strategy & Development Manager

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BUNA Holding is pleased to announce

expertize in operations and strategy.

the appointment of Dr. Ahmed Shawky,

In his new role, Dr. Shawky will drive

DBA, CPIM, MBA, as its new Strategy &

BUNA’s growth agenda, spearheading

Development Manager, effective May 2025.

strategic planning and development across

Dr. Shawky brings over 16 years of strategic

its diversified construction portfolio. His

leadership and operational excellence, with a

appointment underscores BUNA’s continued

proven track record in supply chain, logistics,

focus on innovation, governance, and

and business development. He joins BUNA from

sustainable expansion in the Saudi market.

Xeed, where he led supply chain initiatives.

Please join us in welcoming

His academic achievements, including a

Dr. Ahmed Shawky to BUNA Holding!

DBA and CPIM certification, underscore his

Glen Instone - CEO of Husqvarna Group

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Glen Instone has been appointed CEO

leadership skills,” noting his central role in

of Husqvarna Group, stepping into

shaping the company’s next strategic phase, to

the role effective 11 August 2025,

be unveiled at Capital Markets Day in December.

according to the company’s Board.

Glen succeeds Pavel Hajman, who will stay

Instone, a Chartered Management Accountant

on until year-end. He remarked, “I am proud

with a BA (Hons) in Accounting & Finance,

of our company’s achievements… customers

joined Husqvarna in 2002. He has served as

are always at the heart of what we do”.

Group CFO and, since 2018, as President of

With over two decades at Husqvarna,

the Forest & Garden Division. Torbjörn Lööf,

Glen Instone brings continuity and fresh

Husqvarna AB’s Chairman, praised Instone’s

vision at a pivotal time for the group.

“deep knowledge of our business and strong

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PIF NEWS

PIF LAUNCHES COMMERCIAL PAPER PROGRAM New initiative to further diversify PIF’s funding sources and enhance liquidity.

The Public Investment Fund (PIF), one of the world’s largest and most impactful sovereign wealth funds, has announced the establishment of its inaugural commercial paper (CP) program. This strategic move marks another significant milestone in PIF’s efforts to diversify its funding sources, expand access to short-term liquidity, and maintain a resilient financial framework aligned with its long-term investment goals.

The new CP program will allow PIF to issue Saudi Riyal-denominated instruments with maturities of up to one year. This initiative broadens the Fund’s existing funding toolkit, which already includes bonds, sukuk, and various debt instruments, and is designed to align with best practices in capital markets and prudent liquidity management.

READ FULL ARTICLE HERE

NEO SPACE GROUP MARKS MAJOR MILESTONE ANNIVERSARY Celebrating one year of innovation, strategic growth, and leadership in Saudi Arabia’s thriving space industry.

Neo Space Group (NSG), a PIF company and Saudi Arabia’s leading commercial satellite services provider, celebrates its first-year anniversary, marking a year of major milestones and outstanding achievements. These encompass strategic acquisitions, the onboarding of new clients, expanded capabilities through key partnerships, and robust business growth, all within just 12 remarkable months.

Launched by the Public Investment Fund (PIF) on 27 May 2024, NSG has made significant strides toward its mandate of becoming the national champion of the space sector, supporting commercial satellite space operations both locally and internationally. Within its first year, the company expanded its portfolio of services including satellite broadband, Earth observation and sensing, geospatial analysis, satellite navigation and IoT solutions.

Key milestones include the acquisition of TAQNIA ETS, a prominent Saudi provider of geospatial services and solutions, which has now been fully integrated and rebranded as NSG Geospatial Services under the NSG umbrella…

READ FULL ARTICLE HERE

PIF NEWS

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PIF AND FIFA FORGE PARTNERSHIP FOR FIFA CLUB WORLD CUP 2025™ Strategic partnership to elevate FIFA Club World Cup 2025™ in the U.S. PIF and FIFA have announced that PIF will be an official partner of the FIFA Club World Cup 2025™, taking place in the United States from 14 June to 13 July 2025.

The partnership reflects a shared vision between FIFA and PIF to broaden global participation in sports by unlocking new opportunities, fostering innovation, and engaging fans around the world. With a strong emphasis on youth, the collaboration will also support grassroots initiatives, helping to inspire and involve the next generation of football talent.

READ FULL ARTICLE HERE

ACWA POWER, BADEEL AND SAPCO TO INVEST APPROXIMATELY $8.3 BILLION TO DEVELOP 15,000 MW OF RENEWABLE ENERGY PROJECTS IN SAUDI ARABIA The projects consist of five new

in green hydrogen, and the world’s largest

(PPAs) with the Saudi Power Procurement

solar photovoltaic plants and

private water desalination company, the Water

Company (SPPC) as the procurer and off-taker

two wind power plants.

and Electricity Holding Company (Badeel),

for the development of five large-scale solar

In the presence of His Royal Highness,

a wholly owned company of PIF, and Saudi

photovoltaic (solar PV) plants and two large-

Prince AbdulAziz bin Salman bin AbdulAziz

Aramco Power Company (SAPCO), a wholly

scale wind energy plants across Saudi Arabia.

Al Saud, Minister of Energy, ACWA Power,

owned subsidiary of Aramco, today announced

a leader in energy transition, a first mover

the signing of power purchase agreements

READ FULL ARTICLE HERE

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News

THE GOLD – LUXURY DESTINATION IN KHOBAR Experience unparalleled luxury and dining on King Salman Road.

Lemay is proud to tell the story of The Gold through the design of its exquisite leisure and dining destination that will come to life on the famed King Salman Road in the city of Khobar. Visitors will be invited to shop, be entertained, dwell, and enhance their well-being across a distinctive environment spanning over 32,000 square metres. The Gold will rise as the new luxury meeting place in the Kingdom of Saudi Arabia.

Khobar is a vibrant, multi-layered community with a pride of identity that is deeply rooted.

The Gold will enhance its community with its shining, contemporary design and ties to the rich heritage of the land, as it takes its place among the finer retail and leisure destinations in the Kingdom.

READ FULL ARTICLE HERE

DHL’S REGIONAL CX TRANSFORMATION TAKES FLIGHT Arkan powers DHL’s Genesys Cloud CX rollout, enhancing customer

Following Egypt’s initial rollout in 2024, these latest

experience across Middle East markets with BT partnership.

deployments mark a major step forward in DHL’s regional

AArkan Solutions announced the successful go-live of its innovative

digital transformation initiative across the Middle East.

PSTN integration service for DHL Express in Kuwait, Qatar, and

Arkan Genesys Cloud Connect is a secure, fully

Jordan, in collaboration with British Telecom (BT). Under a multi-

managed PSTN integration solution that bridges local

country agreement, DHL is deploying Arkan Genesys Cloud Connect

telecom infrastructure with Genesys Cloud CX.

to integrate local PSTN lines into the Genesys Cloud CX platform, which is globally managed by BT as DHL’s Genesys partner.

READ FULL ARTICLE HERE

News

15

ENGINEERING TOMORROW’S URBAN SKYLINE

BUNA Al Khaleej leads Saudi Arabia’s superstructure revolution with cutting-edge engineering.

As Saudi Arabia accelerates its urban transformation under Saudi Vision 2030, the demand for high-rise buildings and complex structural systems is growing at an unprecedented pace. At the forefront of this construction surge

DELIVERING PROJECTS WITH PURPOSE AND PRECISION DAC Group powers Vision 2030 with full-

is BUNA Al Khaleej, a company that has rapidly established itself as a go-to specialist for superstructure engineering across the Kingdom of Saudi Arabia.

READ FULL ARTICLE HERE

SHAPING TOMORROW’S BUILT ENVIRONMENT

cycle project delivery expertize.

As Saudi Arabia reshapes its economic and urban landscape under Vision 2030, the pressure to deliver complex projects on time and within budget has never been greater. The DAC Group, a multidisciplinary firm with a proven track record across infrastructure, architecture, engineering, and project management, is meeting that challenge with a comprehensive, lifecycle-based project delivery model that ensures seamless execution from concept to completion.

What sets DAC apart is its integrated methodology.

Instead of relying on fragmented delivery systems,

BUNA Holding pioneers fully integrated construction

DAC provides clients with a unified solution that

solutions aligned with Vision 2030.

spans the full project lifecycle: from feasibility

As Saudi Arabia undertakes one of the world’s most ambitious transformation

studies, planning, and design through to construction

agendas under Vision 2030, the demand for smarter, faster, and more

oversight, commissioning, and asset management.

collaborative construction delivery models is rising. BUNA Holding has

This vertical integration reduces delays, streamlines

emerged as a standout player, redefining integrated project services

communication, and ensures that all stakeholders

across the Kingdom of Saudi Arabia. Positioned as a one-stop partner for

are aligned at every phase of development.

developers, investors, and government entities, BUNA is setting a new

READ FULL ARTICLE HERE

benchmark in how infrastructure is conceived, executed, and maintained.

READ FULL ARTICLE HERE

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News

ROSHN GROUP JOINS LIV GOLF AS PILLAR PARTNER, LAUNCHING THE ‘RISING STARS’ TALENT DEVELOPMENT PROGRAM The partnership will cover 19 events across the 2025 and 2026 seasons.

ROSHN Group, Saudi Arabia’s leading multi-asset real estate developer and a Public Investment Fund (PIF) company, joins LIV Golf as global Pillar Partner for 19 international tour stops during the 2025 and 2026 seasons.

As the two entities work together to modernize golf and accelerate the sport’s adoption, ROSHN Group and LIV Golf will champion youth access to golf and promote golf and education talent development.

These initiatives will be delivered as a central part of Potential Unleashed, LIV Golf’s sustainability and community engagement program in collaboration with ROSHN Group’s YUHYEEK CSR program.

At LIV Golf Andalucía, this collaboration launches the “Rising Stars” program, the first of its kind to recruit and train up to 20 young Saudi golfers over six months with mentorship from LIV Golf players and a Saudi-based golf training program. The Rising Stars children will have the opportunity to attend 2025 LIV Golf events in the UK and USA while preparing for professional-amateur events in the 2026 season.

LUCIDYA SECURES RECORD-BREAKING AI FUNDING MENA’s leading AI-powered CXM platform raises $30 million

READ FULL ARTICLE HERE

in Series B funding, largest AI investment in region.

Lucidya, MENA’s leading AI-Powered customer experience management (CXM) platform, has announced the close of its USD30 million Series B round—the largest AI investment ever raised in the region.

The round was led by Impact46, the Saudi VC behind IPOs Jahez and Rasan. New participants included Aramco’s investment arm Wa’ed Ventures, government-backed, digitalinnovation catalyst Takamol Ventures, and SparkLabs. Existing investors Rua Growth Fund and ARG also returned, doubling down on their long-term conviction in Lucidya’s trajectory.

Congratulations were delivered by H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, during his visit to Lucidya’s Riyadh headquarters.

Founded in 2016 and backed by VCs since 2019, Lucidya is one of MENA’s AI pioneers. Operating in 11 countries, it serves telecom, BFSI, hospitality, healthcare, and public sector clients with a combined market cap over USD250 billion—enhancing experiences for their +75 million customers and citizens across the region.

READ FULL ARTICLE HERE

News

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JLL FACILITATES LANDMARK SALE OF ANTARA RESIDENTIAL COMPOUND IN RIYADH SHOWCASING EXPERTIZE IN COMPLEX REAL ESTATE TRANSACTIONS

Premier residential development draws significant investor interest.

This sale is among the most notable residential real estate transactions

JLL Capital Markets has successfully advised a leading Saudi Arabian

in Riyadh this year and underscores JLL’s deep understanding

fund in the sale of Antara Residential Compound, a top-tier expatriate-

of the local market, as well as its unparalleled ability to manage

focused residential community located in Diriyah, North Riyadh.

intricate deals in the Kingdom’s evolving property landscape.

READ FULL ARTICLE HERE

NEOM MCLAREN UNVEILS SPECIAL EDITION LIVERY The Striking New Livery Showcases a Bold Collaboration

Championship in London on 26-27 July. Unveiled at McLaren

Between Mclaren and Oxagon at the London E-Prix.

Racing's Never Stop Racing fan experience in Trafalgar Square,

NEOM McLaren Electric Racing revealed a striking new

the design was crafted as a bold ‘away kit,’ creatively capturing

livery for the season finale of the ABB FIA Formula E World

the ambition of Oxagon, NEOM’s reimagined industrial city.

READ FULL ARTICLE HERE

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COVER STORY ‑ RESA GULF

FROM LEGACY TO LEADERSHIP - RESA GULF'S TRANSFORMATION REVOLUTIONIZING THE ACCESS AND INDUSTRIAL SECTORS WITH A HUMAN-CENTRIC APPROACH.

COVER STORY ‑ RESA GULF

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COVER STORY ‑ RESA GULF

sh T. Arshad, the Executive General Manager of Resa Gulf, is a trailblazer

in the Saudi Arabian construction industry.

With RGS, he has developed innovative business models that prioritize client needs, collaborating with competitors to deliver tailored solutions. Under his leadership, RGS has made significant strides in empowering local talent, launching training initiatives that have boosted Saudi national recruitment from 8% to 42% in just a year. The company has also made notable progress in promoting diversity, increasing female representation among skilled workers from 2% to 11%. RGS has worked on high-profile projects, including the Dammam Port, Abqaiq Refinery, and the Ministry of Finance renovation in Riyadh.

As a prominent figure in the industry, Ash T. Arshad's insights on RGS's transformation and growth offer valuable lessons for professionals and organizations alike.

In an industry often characterized by rigid hierarchies, transactional mindsets, and commoditized services, one company is challenging the status quo. Resa Gulf is not only redefining what it means to be a leader in the access and industrial services sectors, but it is also doing so by tearing down the walls between vendor and client, supplier and buyer, and replacing them with something far more powerful: partnership.

Welcome to the new era of Business-forBusiness (B4B)—a strategy grounded in co-creation, shared outcomes, and long-term collaboration. At the center of RGS’s transformation is a deeply human philosophy: People-for-People (P4P). This is not just a clever tagline. It’s a cultural shift that’s empowering teams, enabling growth, and fundamentally changing how industrial service companies operate.

THE EVOLUTION - FROM A SERVICE PROVIDER TO A STRATEGIC PARTNER Founded with a legacy in scaffolding and access solutions, RGS has evolved into a multi-disciplinary industrial services

RGS embraces Peoplefor-People (P4P) philosophy

COVER STORY ‑ RESA GULF

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HYBRID BUSINESS MODEL

DATA-DRIVEN OPERATIONS

CO-CREATION

STRATEGIC PARTNERSHIPS

CLIENTS

company offering scaffolding, insulation,

One of the clearest expressions of RGS’s B4B

scaffolding in critical environments—

fireproofing, waterproofing, and specialist

philosophy is its approach to partnerships.

cutting erection times, improving safety,

access systems. Yet what sets RGS apart

RGS has developed an ecosystem of strategic

and lowering total installed cost.

isn’t just its service lines - it’s the mindset

collaborators—from scaffold manufacturers

with which those services are delivered.

and safety specialists to EPC contractors

This collaborative R&D approach ensures

and plant owners. These relationships are

that RGS clients benefit from the most

In traditional B2B models, success is measured

not simply transactional. They are deeply

effective and innovative tools, while suppliers

in volumes sold and contracts closed. But for

integrative, built on trust, transparency, and a

gain deeper market insight and a clearer

RGS, success is defined by how well they enable

shared ambition to improve industry standards.

route to long-term customer loyalty.

of B4B. Rather than acting as a distant supplier,

For instance, rather than relying on general-

ENGINEERING INNOVATION INTO THE CORE

RGS embeds itself into its clients’ ecosystems—

purpose solutions, RGS works with material

While many companies speak of innovation,

aligning goals, sharing risk, and engineering

and technology providers to co-develop

RGS operationalizes it. The company has

customized solutions that drive mutual value.

products tailored to the specific needs of

built a culture of continuous improvement

industrial clients. The introduction of the

across its value chain—from digital

“B4B isn’t a catchphrase—it’s a commitment,”

V-Deck system, a modular suspended platform

estimation and project controls to material

says Ash T. Arshad, Executive General

used for accessing complex pipe racks,

tracking and logistics optimization.

Manager of RGS. “We don’t just work

is a prime example of how co-innovation

for our clients; we work with them. Our

can replace outdated tube-and-fitting

their customers to succeed. This is the essence

success depends entirely on theirs.”

STRATEGIC PARTNERSHIPS - THE CORNERSTONE OF THE B4B MODEL

Through ERP integration, real-time data dashboards, and structured site feedback

Building partnerships that drive long-term collaboration

mechanisms, RGS is able to align operational performance with customer expectations.

This data-centric model doesn't just drive

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COVER STORY ‑ RESA GULF

Innovation through co-creation and joint ventures internal efficiency; it enhances customer transparency, reduces rework, and creates a cycle of learning and refinement.

Beyond technology, innovation also takes the form of creative business models. RGS offers hybrid commercial terms—ranging from turnkey project pricing to performancebased outcomes—that give clients flexibility and confidence. With cost predictability and outcome accountability built into contracts, RGS transforms traditional vendor dynamics into strategic joint ventures.

PEOPLE FOR PEOPLE (P4P) - A HUMANCENTRIC APPROACH TO PERFORMANCE At the heart of the RGS model is its Peoplefor-People philosophy. In a sector where human capital often gets overlooked, RGS has made workforce empowerment a strategic priority. From site laborers to engineers, from project managers to procurement officers, everyone at RGS is trained to think in terms of relationships, not roles.

“We recognize that behind every successful scaffolding design, insulation wrap, or fireproofing spray is a person—skilled, motivated, and accountable,” says Arshad. “That’s why P4P is more than an HR policy—it’s a business strategy.”

To support this, RGS has invested in

are enrolled in structured on-the-job

assumptions, and encouraged to propose

training programs aimed at building long-

better ways of delivering results.

term careers in industrial services.

international recruitment partnerships,

This co-creation mindset is particularly

technical training academies, and local

The result? A workforce that’s aligned, skilled,

valuable in shutdowns, turnarounds, and

workforce development initiatives. Scaffolders,

and emotionally invested in customer success.

high-risk environments—where timing,

engineers, technicians, and waterproofing

safety, and coordination are critical. RGS

applicators from a variety of international

BUILDING A CULTURE OF CO-CREATION

teams are trained to “think like owners,”

locations are rigorously assessed before

RGS’s P4P and B4B models intersect most

often identifying time or cost savings

deployment. Meanwhile, Saudi nationals

powerfully in how the company engages

that even clients hadn’t considered.

with customers during project planning and

RGS leads the shift from vendor to strategic partner

execution. Project teams are not handed

The message to customers is simple but

a rigid scope; they are brought into early

profound: we are not your contractor;

design discussions, asked to challenge

we are your partner in success.

COVER STORY ‑ RESA GULF

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A BLUEPRINT FOR THE FUTURE As RGS looks to the future, its strategy remains clear: deepen partnerships, enable innovation, and empower people. The company is now expanding its B4B model into digital procurement, intelligent material systems, and even joint ventures with plant operators.

At the same time, the P4P approach will evolve into a fully integrated performance management framework— where every employee is measured not just by tasks completed, but by value contributed to customer outcomes.

In doing so, RGS is not just responding to market needs. It is actively reshaping the expectations of what industrial service providers can be.

FROM LEGACY TO LEADERSHIP In an age of disruption, companies that cling to legacy models will be left behind. But those that embrace partnership, co-creation, and human-centered performance will lead.

RGS is proof of that.

By transforming itself from a traditional contractor into a strategic ally, RGS is not only securing its place at the top of the access and industrial services sector—it is showing the entire industry how to get there.

Because in the end, the best business isn’t done between companies. It’s done between people, for people.

RESA GULF +966 13 812 6611 VISIT WEBSITE EMAIL US

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INDUSTRY SECTOR - SPECTRUM LENS

TIME-LAPSE EXPERTIZE FOR THE CONSTRUCTION INDUSTRY - SPECTRUM LENS CAPTURING THE ESSENCE OF SAUDI ARABIA'S TRANSFORMATION, INSIGHTS INTO THE KINGDOM'S DYNAMIC GROWTH AND THE EVOLVING GCC LANDSCAPE.

INDUSTRY SECTOR - SPECTRUM LENS

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INDUSTRY SECTOR - SPECTRUM LENS

AUDI PROJECTS: recently spoke with Waseem Asmar, the founder of

Spectrum Lens, in an exclusive interview to explore how photography, videography, and drone technology are elevating real estate and construction visibility across Saudi Arabia and GCC. From large-scale time-lapse installations to secure surveillance systems, Waseem Asmar shares how Spectrum Lens is not only documenting but also shaping how the built environment is presented, locally and globally.

As Saudi Arabia continues its transformation under Vision 2030, visual media has become a powerful tool in marketing, transparency, and project accountability.

In this Q&A, SAUDI PROJECTS dives into the processes, technologies, and philosophies that make Spectrum Lens a standout name in this evolving space.

SAUDI PROJECTS: Can you tell us about the origins of Spectrum Lens and what inspired you to focus on real estate, construction, and surveillance photography and videography?

WASEEM ASMAR: Spectrum Lens was born from my extensive experience in photography and videography, particularly in real estate and construction. After spending almost two decades capturing the beauty of various subjects, I recognized a unique opportunity to specialize in these sectors. The intricate details and dynamic nature of construction projects fascinated me, and I saw how highquality visuals could significantly enhance marketing efforts and project visibility.

SAUDI PROJECTS: What sets Spectrum Lens apart in the highly competitive field of visual media, especially when it comes to construction timelapse and real estate imaging?

WASEEM ASMAR: What sets Spectrum Lens apart is our commitment to excellence and innovation. We combine state-of-the-art technology with artistic vision, ensuring that our imagery not only documents but also tells a story. Our proprietary techniques in time-lapse photography and our deep understanding of real estate marketing enable us to deliver unparalleled results

Professional visuals accelerate real estate sales

INDUSTRY SECTOR - SPECTRUM LENS

Watch how timelapse transforms visuals, management and interactions in construction and real estate projects!

Click here to see the full story

Drone imagery brings projects to life

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INDUSTRY SECTOR - SPECTRUM LENS

Secure, regulation-compliant footage management that resonate with clients and stakeholders

seamless operation. The importance of time-

alike. Additionally, our expertize in

lapse systems extends to all engaged parties:

professional architectural photography,

project owners, consultants, contractors, and

recognized with the AUOP-EU award in 2009,

developers. These systems provide transparent

adds significant value to our offerings.

documentation of progress, enhancing communication and trust among stakeholders.

SAUDI PROJECTS: In what ways have you seen professional photography and videography

SAUDI PROJECTS: How do you ensure

impact the success of real estate sales or

your surveillance footage for construction

project visibility for developers in Saudi Arabia?

and infrastructure projects remains secure

WASEEM ASMAR: Professional photography

and compliant with local regulations?

and videography have a profound impact on

WASEEM ASMAR: We take security very

real estate sales. High-quality visuals create

seriously at Spectrum Lens. Our footage is

a compelling narrative that attracts potential

stored on secure servers with restricted access,

buyers and investors. In Saudi Arabia, where

and we comply with all local regulations

the market is rapidly evolving, striking imagery

regarding surveillance including local data

can differentiate a project, enhance marketing

hosting and 256-bit military grade encryption.

campaigns, and ultimately lead to quicker

We use cutting-edge Australian made

sales and increased visibility for developers.

industrial grade controller and our installed professional camera with interchangeable

SAUDI PROJECTS: Can you walk us

lens is not directly connected to internet.

through your process when covering a

Regular audits and updates to our security

large-scale construction project from

protocols ensure that we meet compliance

groundbreaking to completion?

standards and protect our clients' privacy.

WASEEM ASMAR: My process begins with thorough planning and collaboration with

SAUDI PROJECTS: How has drone

the project team. We establish key milestones

technology evolved your business, and

and determine the best angles and times

what types of drone work are most in

for capturing imagery. Throughout the

demand with your clients today?

project, I maintain regular communication

WASEEM ASMAR: Drone technology has

with stakeholders to ensure that we

revolutionized our approach to aerial

document every significant phase, from

photography and videography, providing

groundbreaking through to completion,

unique perspectives that were previously

allowing for a comprehensive visual archive.

unattainable. Clients often request drone footage for site surveys, marketing

SAUDI PROJECTS: Timelapse photography

materials, and progress tracking, as it

requires precision over extended periods. What

offers comprehensive views of large-scale

are some of the unique challenges you face in

projects and enhances storytelling.

this niche, and how do you overcome them?

WASEEM ASMAR: Some challenges include

SAUDI PROJECTS: Spectrum Lens works

managing equipment in varying weather

closely with real estate developers. How do

conditions and ensuring consistent power

you tailor your services to meet their evolving

supply and connectivity over long durations.

marketing and documentation needs?

I address these by using industrial-grade

WASEEM ASMAR: We prioritize understanding

equipment designed for durability and

each developer's specific goals and challenges.

reliability. Additionally, I implement backup

By offering customizable packages that include

systems and remote monitoring to maintain

various types of photography, videography, and

INDUSTRY SECTOR - SPECTRUM LENS

29

BENEFITS OF USING TIME-LAPSE TECHNOLOGY  Improved Project Monitoring: Time-lapse captures every stage of construction, providing a visual record that helps track progress, identify delays, and ensure adherence to timelines.  Enhanced Stakeholder Engagement: Condensed videos make it easy to share updates with clients, investors, and teams, fostering transparency and trust in the project’s development.  Powerful Marketing Tool: Time-lapse videos showcase the evolution of a project in a visually compelling way, making them ideal for promotional content that highlights expertize and attracts new clients.

marketing support, we ensure that our services

SAUDI PROJECTS: What’s next for

align with their evolving needs, whether it’s for

Spectrum Lens? Are there any emerging

project launches or ongoing documentation

technologies or services you're looking

and documentaries productions.

to introduce in the near future?

WASEEM ASMAR: We are excited to explore

SAUDI PROJECTS: Sustainability and

the integration of AI-driven analytics in our

smart cities are major focuses in Saudi’s

visual media services, which can provide

Vision 2030 and the GCC. How do your

deeper insights into project performance

visuals contribute to communicating

and audience engagement. Additionally, we

progress and innovation in these areas?

plan to introduce unique and cutting-edge

WASEEM ASMAR: Our visuals play a crucial

4K surveillance security systems to enhance

role in showcasing the advancements in

our offerings, along with expanding our drone

sustainable architecture and smart city

capabilities and introducing virtual reality

initiatives. By highlighting innovative

experiences to offer clients immersive ways to

designs and construction methods, we

showcase their developments. Furthermore,

help convey the message of progress

we are looking to expand into Syria, starting

and commitment to sustainability,

with a back office that will eventually evolve

aligning with the goals of Vision 2030.

into a full branch. This move is strategic, considering the anticipated rebuilding

SAUDI PROJECTS: With rapid development

efforts post-war and my established network

across Saudi Arabia, how do you scale

of professionals and leaders in the region,

your operations to meet demand across

positioning Spectrum Lens to play a pivotal

multiple regions or mega-projects?

role in the upcoming reconstruction efforts.

WASEEM ASMAR: Scaling operations involves building a reliable network of local professionals and leveraging advanced

SPECTRUM LENS

technology for efficient project management.

+966 50 979 1535

We also invest in training our team to ensure consistency in quality and service, enabling us to meet the demands of multiple regions and projects simultaneously.

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30

RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

RETAIL TRENDS AND INNOVATIONS WITH MAURIZIO FABBRINI INSIGHTS INTO SAUDI ARABIA'S EVOLVING RETAIL LANDSCAPE AND FUTURE MALL INNOVATIONS.

RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

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RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

n a dynamic retail landscape where consumer preferences are shifting

rapidly, Maurizio Fabbrini of Altavia ODG brings a wealth of knowledge and experience.

In this interview, Maurizio offers valuable insights into the current and future state of Saudi Arabia’s retail sector, highlighting key innovations that are reshaping the shopping mall experience. From retailtainment and cutting-edge technology to balancing cultural values with modern design, Maurizio delves into the factors influencing retail strategies in the Kingdom. In the following discussion, he shares his perspectives on how malls will evolve, what will drive growth in the next five years, and how operators and retailers can stay ahead of the curve.

SAUDI PROJECTS: How do you see the concept of “retailtainment” shaping the future of shopping malls in Saudi Arabia? Can you share examples of successful implementations?

MAURIZIO FABBRINI: Retailtainment is quickly becoming the cornerstone in the retail landscape in Saudi Arabia. As malls evolve beyond shopping destinations, the integration of entertainment, leisure, and immersive brand experiences is key to attracting and retaining footfall. From cinemas, gaming arenas, and indoor snow parks to brand-led activations that blend physical and digital engagement, the focus is shifting towards experiential retail. A great example is Riyadh’s Boulevard World and Boulevard Riyadh City, destinations that combine retail, entertainment, and culture. At Altavia ODG, we see this shift reflected in client briefs, where design is no longer just about showcasing products but about curating moments worth sharing.

SAUDI PROJECTS: What role do you think technology will play in enhancing customer experience in Saudi malls?

Are there any notable trends or innovations you’re excited about?

MAURIZIO FABBRINI: Personally, I think technology should be an enabler of personalization, convenience, and surprise.

Whether it’s AI-powered tools for wayfinding,

Retailtainment: The future of shopping in Saudi Arabia

RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

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RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

Technology enhancing the customer experience in malls

 MAURIZIO FABBRINI, HEAD OF GROWTH - ALTAVIA ODG

AR-based product trials, or interactive displays that adapt to the user, tech bridges the physical and digital. Data has become the main driver to optimize mall layouts, offer mix and customer flows, something we integrate when working on retail strategy consulting.

Smart parking, app-based loyalty systems, and click-and-collect hubs are also becoming common. These aren’t gimmicks, they’re infrastructure for the new shopper journey.

SAUDI PROJECTS: What are some key considerations for designing malls that cater to the needs of Saudi consumers?

How can malls balance cultural sensitivities with modern retail expectations?

MAURIZIO FABBRINI: Designing for Saudi consumers means understanding a unique mix of tradition and progress. Privacy, family orientation, and gender considerations are crucial—whether it’s through seating arrangements, prayer room access, or flexible circulation paths. But at the same time, the Saudi youth is one of the most connected and trend-savvy demographics globally. Every retail space needs to speak both languages: offering comfort and cultural respect while providing digital connectivity, style-forward brands, and entertainment. We see this every day in the projects we are working for large retailers and travel retail operators in Jeddah and Riyadh.

SAUDI PROJECTS: What are your predictions for the retail market in Saudi Arabia over the next 5 years? Will we see continued growth and investment in the sector?

MAURIZIO FABBRINI: The trajectory is clear: growth will continue, but not without transformation. Tier 1 cities will see a saturation of traditional malls, but mixed-use, community-led, and niche developments will thrive. There’s a strong appetite for F&B, health, and entertainment, especially in secondary cities. More international brands will enter the market, and local brands will be scaling up, creating a need for expert

Predictions for Saudi Arabia market over the next five ye

a’s retail ears

RETAIL AND MALL DEVELOPMENT ‑ ALTAVIA ODG

35

retail strategy, localization, and design, which is exactly where we add value.

SAUDI PROJECTS: How can mall operators and retailers overcome the challenges of oversupply and changing consumer preferences?

Are there any notable success stories?

MAURIZIO FABBRINI: Data is the answer.

It will require flexibility and programming.

Malls that constantly evolve, hosting popups, community events, seasonal activations will stay relevant. One standout model is the continuous reinvention we see in The Boulevard in Riyadh, which shifts its offering and layout seasonally. Another is integrating co-retail spaces, incubators, and showrooming models that appeal to both tenants and visitors. It would be interesting to see a new approach where operators think like content platforms, not real estate owners.

SAUDI PROJECTS: How do you envision the future of malls in Saudi Arabia evolving? Will they become more focused on entertainment, dining, and community activities?

MAURIZIO FABBRINI: Absolutely. Malls are already pivoting from retail centers to social ecosystems: places where people go to spend time, not just money. Dining, wellness, entertainment, art, and events will drive footfall, while shopping becomes a byproduct of presence. At Altavia ODG, we see this reflected in the growing importance of design for activation, community storytelling, and curated experiences over square footage of merchandise.

Designing malls with cultural sensitivities and modern retail needs

ALTAVIA ODG

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RETAIL DEVELOPMENT - ROSHN GROUP

ROSHN EXPANDS RETAIL DEVELOPMENT FOOTPRINT CREATING LIFESTYLE-DRIVEN COMMUNITIES THROUGH INTEGRATED MALLS AND VIBRANT RETAIL SPACES.

 SEDRA COMMUNITY IN RIYADH, INCLUDING RIYADH SHOPPING FRONT AND RIYADH BUSINESS FRONT

RETAIL DEVELOPMENT - ROSHN GROUP

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RETAIL DEVELOPMENT - ROSHN GROUP

s Saudi Arabia continues its rapid transformation under Vision 2030,

the real estate sector plays a pivotal role in redefining how communities live, work, and interact. At the forefront of this transformation is ROSHN Group, the Public Investment Fund-backed real estate developer, which is not only building homes but also crafting holistic, amenity-rich environments that support vibrant, modern lifestyles.

A key component of ROSHN’s integrated development strategy is the inclusion of retail and commercial spaces within its residential communities. These are not mere addons, but essential pillars of the company’s vision to create connected, self-sustaining neighborhoods across the Kingdom.

Riyadh Front acquisition strengthens city presence BUILDING THE HEART OF SEDRA One of ROSHN’s most prominent initiatives in retail construction is the Sedra Community Retail Mall, located in Riyadh. As part of the company’s largest integrated development, this mall is set to become a central lifestyle hub for the residents of Sedra. In a strategic move to accelerate its delivery, ROSHN signed a SAR 130 million agreement with Development Works Company to construct the first district retail mall.

The facility will offer residents convenient access to essential services, retail outlets, and dining options, all within walking distance.

It also reflects ROSHN’s commitment to investing in infrastructure that enhances daily life, providing far more than just housing by integrating key services into the urban fabric.

Riyadh Front acquisition strengthens city presence

 ALDANAH PROJECT IN GREATER DAMMAM

RETAIL DEVELOPMENT - ROSHN GROUP

39

STRATEGIC ACQUISITION OF RIYADH FRONT

A LIFESTYLE-DRIVEN FUTURE

In a major step that reinforces its expanding

As Saudi Arabia pushes forward with

retail portfolio, ROSHN acquired the shopping

ambitious urban development goals, ROSHN’s

and business areas of Riyadh Front, a high-

commitment to delivering high-quality retail

profile mixed-use development comprising

and community infrastructure is more critical

approximately 80,000 square meters of

than ever. The Group’s retail developments are

leasable space. Riyadh Front has become

playing a vital role in shaping a new standard

one of the capital’s most popular lifestyle

of living, one that blends convenience,

destinations, home to a curated mix of

culture, and commerce into everyday life.

retail, F&B, and entertainment offerings.

ROSHN’s ability to strategically blend

Retail hubs integrated into giga-community plans

residential, retail, and recreational elements into a cohesive community model not only enhances the quality of life for residents but also creates long-term value for investors and stakeholders.

This acquisition is a testament to ROSHN’s forward-thinking approach, combining organic

By investing in malls, retail centers, and vibrant

development with strategic investment. It

public spaces, ROSHN is setting the tone for a

allows the Group to offer immediate value to

new era in Saudi Arabia’s urban development,

residents and tenants while strengthening

one where community, convenience, and

its footprint in a fast-growing urban zone.

connectivity are seamlessly woven together.

INTEGRATED COMMUNITIES WITH BUILT-IN RETAIL Beyond these high-profile projects, ROSHN has consistently embedded retail spaces into its giga-developments across Saudi Arabia. Projects such as Alarous in Jeddah, Warefa in Riyadh, and Aldanah in the Eastern Province all include plans for mixed-use zones featuring shops, cafés, green parks, cycling tracks, and leisure areas. This integration supports a lifestyle where residents can live, shop, and unwind in proximity, minimizing the need for long commutes and maximizing community engagement.

Retail, for ROSHN, is not just a commercial consideration, it is a key urban design principle. By aligning retail hubs with walkability, sustainability, and livability, ROSHN is transforming how real estate developments are perceived and experienced in the Kingdom of Saudia Arabia.

Malls designed to enhance resident convenience

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LEGAL OPINION

GETTING IT RIGHT IN THE KSA SAUDI PROJECTS - RISKS, REWARDS, AND RED FLAGS

M

ark Fraser, a seasoned expert in

 MARK FRASER - MANAGING PARTNER

advising international design

professionals and contractors, shares his insights on navigating opportunities and risks in Saudi Arabia's construction sector.

In his article, he explores the delicate balance between seizing opportunities and managing risks, with a focus on the importance of fair contract terms and the value of expertize in negotiations.

Even as NEOM, Saudi Arabia’s megacity project, undergoes strategic review and adjustment, the Kingdom still offers enticing opportunities for international professionals and contractors.

That said, opportunity inevitably comes with risk. Against this backdrop, what is the current opportunity window and what does experience tell us in terms of risk and liability?

The following commentary is based on my experience advising international design professionals (and their professional indemnity insurers) and contractors dipping their toes into Saudi projects. The lure of the fruits the Kingdom has to offer must be weighed against

Expertize is your strongest tool, use it to resist onerous terms the hitherto willingness to accept the strict

in it for both parties for the relationship

the time to do this is the honeymoon phase

contract terms imposed by employers which

to work and the project to benefit (the

of contract negotiation. I have cherry picked

appear to be more control than partnering

“Reciprocity Factor”). International designers

some key issues to address at the outset.

oriented. Is a change in approach overdue?

and contractors should not be reticent about placing a value on the expertize they bring to

HE WHO PAYS THE PIPER…

Construction and engineering can be reduced

the table. That expertize is why they are being

Based on experience advising all players in

to three core issues, namely time, quality

invited to participate. Expertize is the leverage

the construction arena in the UK, Asia and the

and money, in other words the right building,

which should be used to resist imposition of

Middle East, the payment regimes sought to be

at the right price, at the right time. Against

unduly onerous terms and conditions and

imposed on professionals and contractors in

this backdrop, the client and professional/ contractor relationship can be reduced further to the provision of services in return for money.

Put another way, there has to be something

Saudi construction payment regimes are among the most demanding

LEGAL OPINION

Avoid excessive indemnity clauses and dilute their impact

Resist fitness for purpose design obligations

the KSA are, quite simply, the most onerous I

professional indemnity insurers recognise

have seen. Do not fall into the trap of restricting

and embrace the conventional standard of

your review to the “payment” clause, as

reasonable skill and care. Absolute obligations

the control ethos tends to be woven into a

go well beyond this standard and will not

number of clauses which ostensibly address

be covered by conventional professional

quality, timing and logistics but actually

indemnity cover. Let’s face it, there is no point

have the overall impact of vesting in the

paying for cover which does not respond.

and words such as “ensure” which introduce the guarantee ethos. Designers who wish to retain the benefit of their professional indemnity cover should be mindful that

employer complete control over payment.

The result is that the professional/ contractor is left having to respond to continuing demands for services whilst being put through the

Secure a neutral venue and consider expedited arbitration procedures

hoops complying with complex invoicing and

DISPUTE RESOLUTION

substantiation mechanics. As a result, there is

A dispute resolution clause providing for

a strain on resourcing which is not being paid

arbitration or court jurisdiction in KSA against

for. In short, the Reciprocity Factor has broken

a quasi-governmental entity has little appeal.

down. I hear you say “but what about the

Professionals and contractors should give

dispute resolution mechanism?”. Any seasoned

themselves some chance by negotiating terms

participant in the construction process will

firmly at the outset then trying to negotiate

tell you that dispute resolution is not only an

a neutral venue. In terms of institutional

avenue of last resort, but often offers little,

arbitration, consider those institutions which

if anything, in terms of adequate redress.

are efficiently administered and whose rules embrace expedition and closure. The

The answer is to negotiate firmly at the outset

streamlined and expedited procedures offered

and not to lose sight of the value of leverage.

by Singapore International Arbitration Centre

If the professional or contractor is to retain

(“SIAC”) may have appeal in this regard. But the

any hope of restoring the payment balance,

golden rule is that the time and money spent

it is imperative that it does not release a

negotiating terms at the outset will be a drop

prized deliverable if payment is delayed.

in the ocean compared to the time, money and inconvenience involved in hostile litigation.

INDEMNIFICATION Indemnity obligations are onerous and exceed

THE WAY AHEAD

the conventional exposure to damages for

Drawing the threads together, international

breach of contract. Civil code jurisdictions

professionals and contractors will be well

tend to recognise the three factors of fault,

served by embracing and promoting their

proven loss and causation. The beneficiary

expertize (always in the best possible taste)

of an indemnity may be relieved of the

and standing their ground at the outset in the

requirement to mitigate its loss and establish

negotiation process. If faced with a “take it or

causation. Either resist indemnities or

leave” attitude during the honeymoon phase,

FRASER & CO.

introduce language to qualify or dilute them.

just imagine what the relationship will be like

+971 50 655 4916

if difficulties arise during the currency of the ABSOLUTE OBLIGATIONS

project when the contract terms are stacked

The most onerous of obligations,

in the employer’s favour. Negotiate fair and

absolute obligations are akin to

balanced terms and do not dance to any tune.

guarantees of performance which leave little scope for a defence.

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BUNA HOLING ‑ GETTING TO KNOW DR AHMED SHAWKY

BUNA HOLDING - NAVIGATING STRATEGY AND DEVELOPMENT WITH VISION A CONVERSATION WITH DR. AHMED SHAWKY

I

n a move that signals growth and renewed strategic clarity, BUNA

Holding has appointed Dr Ahmed Shawky, DBA, CPIM, MBA, as its new Strategy and Development Manager. With a career that spans corporate transformation, industrial engineering, supply chain management, and operational excellence across the MENA region, Dr. Shawky brings a depth of insight and a global perspective to BUNA in this exclusive interview with Saudi Projects, Dr. Shawky shares his thoughts on this new chapter, the strategic priorities ahead, and how BUNA Holding is aligning with Saudi Arabia’s Vision 2030.

SAUDI PROJECTS: Dr. Shawky. Let’s begin with your reaction. What does this appointment mean to you personally and professionally?

Dr. AHMED SHAWKY: Personally, this appointment is profoundly meaningful; it validates long-term dedication to strategic leadership. Professionally, it’s a pivotal opportunity to shape Buna’s trajectory and strengthen its position as a national champion,

 DR AHMED SHAWKY, STRATEGY AND DEVELOPMENT MANAGER

aligned with Saudi Arabia’s Vision 2030 vision into strategic roadmaps, establish

culture, my focus is on sustainable growth

SAUDI PROJECTS: Can you tell us

governance, align business units, and ensure

through principles of agility and accountability

more about BUNA Holding’s vision and

investment in innovation and local expertize.

that are essential in today’s competitive and

how your role will support its strategic

rapidly evolving construction landscape.

development moving forward?

SAUDI PROJECTS: With your global experience

Dr. AHMED SHAWKY: Buna’s vision is to

in industrial operations and strategy, what key

SAUDI PROJECTS: How do you see BUNA

serve as an integrated platform delivering

insights are you bringing into this new role?

Holding’s role evolving within the Saudi

excellence in construction, facilities, and

Dr. AHMED SHAWKY: I bring with me a cross-

market, especially in light of Vision 2030?

engineering. My role is to convert that

sectoral perspective shaped by experiences in complex environments across the MENA

BUNA aims to integrate smart technologies and modular construction

region. My approach emphasizes execution excellence, scalable operating models, and data-driven governance. Whether it’s designing KPI frameworks or embedding a performance

Emphasizing agility and accountability for sustainable growth at BUNA

BUNA HOLING ‑ GETTING TO KNOW DR AHMED SHAWKY

BUNA’s ESG framework supports long-term value creation and innovation

43

SAUDI PROJECTS: How do you plan to

Dr. AHMED SHAWKY: I believe in purposeful

align BUNA’s development strategies with

leadership, one that empowers, enables, and

regional economic and industrial goals?

ensures. I lead through clarity, accountability,

Dr. AHMED SHAWKY: We are embedding

and collaboration. My goal is to foster a

alignment with regional objectives from

high-performance culture where teams

the outset, whether it’s contributing to job

are motivated by purpose and guided by

creation, increasing local manufacturing

strategy. At Buna, I aim to create strategic

inputs, or supporting privatization initiatives.

alignment across every layer while maintaining

Our subsidiaries will act as execution arms

agility and openness to innovation.

Dr. AHMED SHAWKY: Buna Holding is well-

for sectoral goals, with clearly defined

positioned to be a national organization

KPIs linked to Vision 2030 outcomes. We

SAUDI PROJECTS: Talent development

supporting Vision 2030. As the Kingdom

are also strengthening our institutional

and knowledge transfer are key to

intensifies investment in infrastructure,

partnerships to remain responsive to

building a strong team. How do you plan

tourism, housing, and sustainability, we

regulatory and investment shifts.

to shape the internal culture at BUNA?

see our subsidiaries not only delivering

Dr. AHMED SHAWKY: Culture is the silent

projects but also solving sectoral challenges.

SAUDI PROJECTS: What role does

engine of performance. We are building a

From vertical integration to enabling

technology and digital transformation

culture rooted in integrity, innovation, and

smart infrastructure and local content

play in your strategy for BUNA?

ownership. Through mentorship, internal

development, Buna is aligning its capabilities

Dr. AHMED SHAWKY: Technology is a

capability-building programs, and cross-

to respond proactively to market shifts and

cornerstone of our strategic evolution.

functional collaboration, I aim, along with the

contribute to economic diversification.

We are embedding digital transformation

team, to create an environment where every

in project management, supply chain

employee feels valued and invested. We’ll

SAUDI PROJECTS: What are your top

integration, and facilities operations.

focus on leadership development, knowledge

priorities during your first 100 days as

This includes rolling out ERP systems, AI-

systems, and structured succession planning

Strategy and Development Manager?

based project monitoring tools, and BIM

to ensure long-term organizational resilience.

Dr. AHMED SHAWKY:

integration across design and execution

 Assessment & Alignment by

phases. Digitization will not only drive cost

SAUDI PROJECTS: — Finally, what message

conducting a maturity review across

efficiency but also enhance transparency,

would you like to share with your team,

subsidiaries to understand operational

compliance, and speed, which are key to

stakeholders, and the broader Saudi business

readiness and strategic gaps.

delivering on our Vision 2030 commitments.

community as you begin this exciting journey?

 Governance Frameworks by developing

Dr. AHMED SHAWKY: We are entering a

a group-wide strategy execution

SAUDI PROJECTS: With sustainability

defining chapter not just for Buna Holding,

model, including performance tracking,

becoming a central theme in corporate

but for the broader construction ecosystem

reporting, and GRC alignment.

planning, how is BUNA incorporating ESG

in Saudi Arabia. My message is simple: We are

principles into its development roadmap?

here to build with purpose, lead with integrity,

the groundwork for Buna Holding’s

DR AHMED SHAWKY: Our ESG framework

and grow with impact. To our team, I’m here to

IPO trajectory, including stakeholder

is designed to create long-term value

support you. To our stakeholders, we are your

engagement and organizational structuring.

through environmental stewardship, social

partners in creating long-term value. And to the

responsibility, and strong governance.

Kingdom, we are ready to contribute to your

SAUDI PROJECTS: In terms of

From sustainable construction methods

vision with capability, commitment, and clarity.

organizational growth, what areas of

and green-certified projects to workforce

innovation or diversification are you

development and ethical procurement,

most keen to pursue at BUNA?

we’re integrating ESG into how we build,

Dr. AHMED SHAWKY: We are actively exploring

manage, and grow. ESG isn’t a compliance

expansion into applying technologies for

requirement; it’s a strategic differentiator

modular construction that align with national

for Buna Holding and its future investors.

 IPO Readiness & Roadmapping by initiating

trends and client demands. Additionally, diversification through strategic partnerships

SAUDI PROJECTS: How would you describe

and value chain integration will enable us to

your leadership philosophy, and how do

capture growth across new vertical businesses.

you intend to apply it in your new role?

BUNA HOLDING VISIT WEBSITE EMAIL US

BUILDING SAUDI ARABIA’S FUTURE, ONE LANDMARK AT A TIME Expertly delivering complex projects with precision, performance, and a vision aligned with the Kingdom’s future.

At BUNA Al Khaleej, we don’t just construct buildings, we deliver progress. As a leading General Contractor and Construction Management Services Organization, we specialize in mixed-use developments, highrise towers, industrial and commercial facilities, and complex, high-specification projects.

From groundbreaking to handover, we operate with a laser focus on quality, safety, timeline, and budget.

Our integrated design & build capabilities ensure seamless project execution, while our experienced teams manage every detail with unmatched rigor.

Aligned with Vision 2030, BUNA is proud to contribute to the sustainable growth and transformation of Saudi Arabia through innovative, resilient, and future-ready infrastructure.

Partner with BUNA, where ambition meets execution.

To explore our capabilities or connect with our team visit. www.buna.sa info@buna.sa +966 12 658 6686

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EMPOWERING WOMEN - GAIA

BUILDING NETWORKS, SHAPING LEADERS EMPOWERING WOMEN THROUGH CONNECTION, MENTORSHIP, AND PURPOSE-DRIVEN LEADERSHIP DEVELOPMENT.

M ARISA KAMALL - FOUNDER

EMPOWERING WOMEN - GAIA

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EMPOWERING WOMEN - GAIA

Empowering women to lead with confidence

G

et to know Saudi Projects contributor,

GAIA’s mission aligns powerfully with Saudi

Marisa Kamall, the visionary founder

Vision 2030, equipping women not only

of GAIA, a transformative women’s leadership

to enter the room, but to redefine it.

network, is a distinguished leadership coach

Networks that elevate, not just include networks and mentorship. It’s not just about

and keynote speaker with over two decades

When I left my corporate career, I didn’t just

finding someone senior to offer advice.

of senior executive experience spanning the

walk away from a Managing Director title, I

It’s about curating groups where women

Middle East, Latin America, Asia, and Europe.

walked away from a system that wasn’t built

can share real challenges, hold each other

for women to thrive. I had spent almost two

accountable, and build the confidence to lead

Marisa Kamall didn’t just leave a senior

decades in leadership, overseeing multimillion-

authentically, even in environments where

executive role, she left behind a system

dollar P&Ls and large teams, yet I saw time

they may be the only woman in the room.

that too often failed to support women in

and again how many women, even the

leadership. With nearly two decades of high-

most capable, stalled in their careers. Not

In GAIA, I’ve seen the impact firsthand: women

level corporate experience, Marisa founded

for lack of talent, but for lack of support.

navigating career-defining negotiations,

GAIA, a transformative leadership network

learning to communicate with clarity and

and development platform created for women

That’s why I founded GAIA; a leadership

authority across diverse teams, and stepping

determined to lead on their own terms. In

network and development platform designed

into executive roles they once thought

male-dominated sectors like construction

for women who want more than a seat at the

were beyond reach. These outcomes aren’t

and infrastructure, Marisa champions the

table, they want to change the room itself.

the result of generic “training.” They’re

power of peer networks, mentorship, and

the result of connection, creating spaces

authentic connection as the key catalysts

One of the biggest game changers for

where women can tap into shared wisdom

for sustainable leadership growth.

women, particularly in industries like

and feel supported to push past limits.

construction and infrastructure, is peer

Vision 2030 demands diverse leadership

EMPOWERING WOMEN - GAIA

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This is particularly important in the context of Saudi Vision 2030, where women are not just entering the workforce in greater numbers but are increasingly stepping into leadership roles across industries once considered offlimits. Vision 2030 is driving transformation, but lasting impact will come from ensuring these women aren’t just present, they’re prepared, empowered, and positioned to lead.

For organisations, the message is clear: if you want more women leading projects and teams, you can’t just recruit them, you must equip and support them. That means investing in leadership development, yes, but also facilitating access to networks, mentorship, and resources designed with their realities in mind.

Changing rooms, not just joining tables The future of industries like construction will be shaped by diversity not as a slogan, but as a competitive advantage. Diverse leadership teams don’t just improve culture; they deliver better results. And women, when given the right tools and support, won’t just fill leadership roles — they’ll redefine them.

Discover how GAIA is shaping the next generation of women leaders. Connect with Marisa Kamall and learn how your organization can become part of this transformative movement.

GAIA VISIT WEBSITE EMAIL US

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WOMEN IN CONSTRUCTION ‑ UNIMAC

EMPOWERING PROGRESS IN CONSTRUCTION DIANA ABOU HASSAN HATOUM LEADS WITH VISION, RESILIENCE, AND A PASSION FOR TRANSFORMATION.

WOMEN IN CONSTRUCTION ‑ UNIMAC

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WOMEN IN CONSTRUCTION ‑ UNIMAC

n the ever-evolving construction landscape of Saudi Arabia, few leaders

embody adaptability and forward-thinking like Diana Abou Hassan Hatoum, the Chief Shared Services Officer at UNIMAC. With a career that spans over two decades and a portfolio that blends financial stewardship with strategic business transformation, Diana’s role extends well beyond traditional leadership, she is a change agent and a powerful advocate for women in the industry.

Championing growth across Saudi’s construction landscape At UNIMAC, a leading infrastructure and road construction company committed to national progress through innovative solutions, Diana oversees critical operations within business development & tendering, human resources, IT, PMV and procurement.

Her leadership ensures synergy between these departments, optimizing efficiency, performance, and alignment with UNIMAC’s long-term strategic goals. In a male-dominated sector, she stands out not just as a woman in leadership, but as a driving force behind the company's growth and diversification.

Creating lasting impact through shared services CHALLENGES AND OPPORTUNITIES Working within the construction industry in Saudi Arabia has not been without its challenges. Diana notes that “being a woman in a senior executive position in this field comes with a unique set of trials.” However, she sees these challenges as opportunities, moments to prove capability, break down gender barriers, and mentor the next generation of women leaders. Her emphasis on inclusivity and equal opportunity has paved the way for a more dynamic and diverse workforce within UNIMAC.

Empowering women in leadership roles

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INSIGHTS AND INDUSTRY TRENDS

A LEGACY OF LEADERSHIP

Diana is keenly attuned to the industry’s

Diana’s leadership at UNIMAC is not just about

transition toward digital transformation

steering business units, it’s about creating

and sustainability. She has led initiatives to

a workplace culture rooted in excellence,

integrate advanced technologies into core

inclusivity, and innovation. Her work

business functions and streamline operational

contributes to shaping the broader narrative of

frameworks. “The construction sector

what it means to be a woman in construction

must move beyond traditional methods,”

in Saudi Arabia today: strong, visionary, and

she says. “We are embracing digitization,

integral to the industry’s transformation.

sustainability practices, and data-driven decision-making to future-proof our company.”

As Saudi Arabia redefines its infrastructure and urban development, leaders like

Her insight reflects a broader trend in the

Diana Abou Hassan Hatoum are proving

Kingdom, one that aligns with Vision 2030,

that success is not bound by gender but

which seeks to modernize infrastructure and

driven by talent, strategy, and purpose.

empower Saudi talent, particularly women.

Follow Diana Hatoum on LinkedIn EDUCATION, MENTORSHIP, AND PERSONAL GROWTH With a strong academic foundation in finance and leadership, Diana emphasizes the importance of continuous learning. She believes that upskilling, especially in emerging technologies and leadership strategies, is

Fostering innovation through strategic transformation

essential for professionals aiming to thrive in today’s complex business environment.

Her journey is marked by resilience and adaptability, and she frequently mentors rising female professionals, encouraging them to embrace challenges with confidence.

UNIMAC VISIT WEBSITE

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WOMEN IN CONSTRUCTION - ROSHN GROUP

 GIOVANNA CARNEVALI, EXECUTIVE DIRECTOR URBAN PLANNING ROSHN GROUP

WOMEN IN CONSTRUCTION - ROSHN GROUP

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WOMEN IN CONSTRUCTION ROSHN'S PIONEERING APPROACH ROSHN GROUP LEADS THE WAY IN EMPOWERING WOMEN IN SAUDI ARABIA'S CONSTRUCTION INDUSTRY, WITH WOMEN MAKING UP 32% OF ITS WORKFORCE, SETTING A NEW BENCHMARK FOR THE REGION.

ReTurn program attracts thousands of applicants

Dr. Carnevali added that the construction

reshaping the narrative. The company, which

These efforts have paid off. In addition to being

lead transformational change.

is the Kingdom’s largest multi-asset developer,

named the Best Place to Work in Saudi Arabia,

has blazed a trail for women since its launch

ROSHN was also recognized as the Best Place to

just five years ago. Today, 32% of ROSHN’s

Work for Women last year. The Group’s inclusive

workforce is female, among the highest

policies, ranging from career advancement

ratios in the region’s construction sector.

opportunities to comprehensive family medical

F

or an industry that is traditionally associated with men, especially in the

Middle East, Saudi Arabia’s ROSHN Group is

coverage, have helped it earn a reputation This achievement hasn’t come by chance.

as a top destination for female talent.

ROSHN Group has implemented a clear strategy

sector in Saudi Arabia offers women a real chance to gain visibility and

32% of ROSHN employees are now female Hiring more women also makes good business sense. A more diverse team means

to attract, retain, and empower women in

One key driver of female engagement at ROSHN

ROSHN can better understand its female

construction. A standout initiative is its ReTurn

is the opportunity to contribute to meaningful,

customer base and design homes that reflect

program, which provides three months of paid

large-scale change. The department with

their preferences and lifestyle needs.

training for women re-entering the workforce

the highest number of female employees is

after a career break of one to five years.

the design team, where over half the staff

ROSHN Group is proving that gender

The program has received tens of thousands

are women. ROSHN also recruits heavily

should never be a barrier in construction.

of applications since its inception, highlighting

from a growing pool of talented female

As other companies take note and

the untapped potential in this demographic.

graduates, who now make up over 50% of

follow suit, the next decade could see a

graduates in fields such as architecture.

remarkable shift in the gender landscape

The philosophy behind ROSHN’s approach

of the region’s built environment.

is straightforward: greater diversity and

Speaking at the Fortune Most Powerful Women

inclusion lead to better decision-making

International Summit in Riyadh, Dr. Giovanna

and stronger organizational performance.

Carnevali, ROSHN’s Executive Director of

In line with Saudi Vision 2030, the Group is

Master Planning, addressed the resilience

committed to being an employer of choice

and drive she sees in her female colleagues.

Follow Dr. Giovanna Carnevali on LinkedIn

for women. Strategic partnerships, such as with the nonprofit Nusf, further reinforce

“As women, we often find ourselves needing

its goal of empowering Saudi women.

to prove our capabilities more. At the same time, we bring deep passion to our work and

ROSHN Group ranked top workplace for women in KSA

put our heart and soul into everything we do. I always say that what truly matters is letting your work speak for you,” she said.

ROSHN GROUP VISIT WEBSITE

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WOMEN IN CONSTRUCTION - AAID

REGINA MATHEW A TRAILBLAZER IN DESIGN EXCELLENCE REGINA MATHEW HAS ESTABLISHED HERSELF AS A LEADING DESIGNER IN THE KINGDOM OF SAUDI ARABIA, KNOWN FOR HER INNOVATIVE AND BESPOKE APPROACH TO DESIGN.

R

egina Mathew, Associate at AAID, has been an integral part of the firm for

over 13 years. Starting as an intern in 2012,

 REGINA MATHEW, ASSOCIATE AT AAID

she has grown into a respected designer within the company and across the region.

Her impact in the Kingdom of Saudi Arabia has been particularly significant. In recent years, Regina has led the design of highprofile offices for global clients including

Meticulous attention to detail and thoughtful material selections

Bain & Company, Boston Consulting Group,

What sets Regina apart is her creativity and bold use of materials. She has a unique talent for combining unexpected elements to create something truly original—never resorting to a cookie-cutter approach.

Norton Rose Fulbright, and the Ministry of

Regina is known for her meticulous attention

Each space she designs tells its own story,

Tourism HQ. Her work with Qiddiya and Seven

to detail, thoughtful material selections,

with no two projects ever the same.

further highlights her ability to navigate the

and hands-on involvement at every stage

Kingdom’s fast-evolving design landscape.

of a project—from concept to completion.

WOMEN IN CONSTRUCTION - AAID

 NORTON ROSE FULBRIGHT

 BOSTON CONSULTING GROUP

Designing environments that foster well-being, collaboration, and performance

 BAIN & COMPANY

Through her work in KSA, Regina has helped international firms establish meaningful footprints in the region— designing environments that foster wellbeing, collaboration, and performance.

Follow Regina Mathew on LinkedIn

AAID VISIT WEBSITE

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WOMEN IN CONSTRUCTION - MIKRO CONTROL

EMPOWERING EXCELLENCE IN AUTOMATION ZELJKA VELICKOVIC, LEADING INNOVATION AND INTEGRITY ACROSS SECTORS.

Z ELJKA VELICKOVIC, CHIEF COMMERCIAL OFFICER

WOMEN IN CONSTRUCTION - MIKRO CONTROL

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Committed to ethical business excellence

Z

eljka Velickovic is a dynamic and

She has worked extensively with international

Today, her focus as CCO of Mikro Kontrol is to

results-driven executive who

corporations such as US Steel, Gazprom’s

collaborate on landmark automation projects

currently serves as Chief Commercial Officer

NIS Gazprom Neft, and Zepter, across regions

across the UAE and Saudi Arabia, bringing

at Mikro Kontrol, one of Serbia’s leading

including the US, EU, and the Middle East.

innovation and excellence to the forefront of

engineering firms in industrial automation.

the region’s industrial transformation. With

The company ranks among the world’s top

Zeljka’s ability to bridge cultures and industries

her rich experience and passionate leadership,

100 System Integrator Giants, as recognized

is matched by a tireless commitment to

Zeljka continues to shape the future of

by Control Engineering Magazine.

corporate ethics and performance. Known

engineering and automation in the Middle East.

for her energy, integrity, and strategic Zeljka holds a degree in Foreign and

mindset, Zeljka has continually delivered

Domestic Trade from the Faculty of

outstanding business results while fostering

Economics at the University of Belgrade.

a strong value-driven approach.

Follow Zeljka Velickovic on LinkedIn

Her diverse and distinguished career spans finance, procurement, internal controls,

In addition to her corporate roles, Zeljka has

marketing, and sales, culminating in her

made her mark in real estate, founding a

current leadership role in automation.

boutique agency in Belgrade and later moving

Proven leadership across global markets

to Dubai as a Sales and Business Development Director in the luxury property sector.

MIKRO KONTROL VISIT WEBSITE

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WOMEN IN CONSTRUCTION - RED SEA GLOBAL

DRIVING EXCELLENCE – HEBA FLEMBAN’S IMPACT AT RED SEA GLOBAL HEBA FLEMBAN BALANCES CONSTRUCTION AND COMMERCIAL OPERATIONS TO DELIVER AMBITIOUS TOURISM GOALS.

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WOMEN IN CONSTRUCTION - RED SEA GLOBAL

n the heart of one of the world’s most ambitious tourism projects, Heba

Flemban stands as a key figure in delivering the Red Sea Destination. As part of the project delivery team at Red Sea Global, Heba has proven herself an invaluable asset, seamlessly balancing the demands of construction and commercial operations to ensure the success of this transformative development.

Her role is multi-faceted, with a focus on managing high-priority project deliverables across various asset packages. Working at the intersection of project delivery, construction, and commercial oversight, Heba drives operational success by securing timely approvals, facilitating payment workflows, and resolving project roadblocks with confidence and clarity.

Managing high-priority deliverables across multiple asset packages A prime example of her scope is the multiprogram payment oversight and strategic reporting she leads. Heba manages the payment tracking and reporting process across five major programs, covering more than ten projects and nearly 100 active contracts. She extracts and cleans payment data from internal systems, reconciles it with the accounting department’s reports, and maintains a live tracker detailing the status of each payment within the workflow.

Her role extends beyond data management; she actively liaises with commercial teams, contractors, and accountants to investigate delays, prioritize payments based on urgency and contractual impact, and escalate strategic summaries to senior leadership, updates that help inform CEO-level decision-making.

Resolving bottlenecks to ensure smooth project workflows

 ALDANAH PROJECT IN GREATER DAMMAM

WOMEN IN CONSTRUCTION - RED SEA GLOBAL

In addition to financial operations, Heba has led key deliverables in project execution.

During the Turtle Bay Signage and Way-Finding initiative, she oversaw project scope, permitting,

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Optimizing processes for successful project execution

procurement, scheduling, stakeholder

She thrives on optimizing systems and

engagement, QA/QC, and installation, ensuring

enhancing visibility — essential traits for the

everything aligned with design, regulatory, and

fast-paced Red Sea development, where every

project goals. Her ability to manage change

milestone impacts the overall delivery.

control and uphold high standards reflects a keen eye for detail and proactive leadership.

A trailblazer in a male-dominated industry, Heba Flemban is not only helping redefine luxury

Similarly, during the commissioning of

tourism in Saudi Arabia, but she’s also redefining

Desert Rock, she played a critical role in

what leadership in construction looks like. Her

quality assurance, managing NCRs and

journey inspires others, especially women, to

final inspections, and ensuring a smooth,

push boundaries and play transformative roles

compliant, and on-schedule site handover.

in shaping the Kingdom of Saudi Arabia’s future.

With a background in both engineering and

Follow Heba Flemban on LinkedIn

project management, Heba blends technical expertize with practical execution.

RED SEA GLOBAL (RESA GULF)

Aligning teams to meet critical financial and deliverable milestones

VISIT WEBSITE

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EmcoTech

ENGINEERING SAUDI ARABIA’S ELECTROMECHANICAL FUTURE EMCOTECH DELIVERS MILESTONE PROJECTS UNDER VISIONARY CEO SHERIF FARAG.

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EmcoTech

n a region defined by rapid transformation and large-scale

development, EMCOTECH has emerged as a leading force in delivering innovative

Trusted MEP partner across the GCC region

electromechanical and infrastructure solutions. Under the the careful and responsible management of Engineer Sherif Farag, the company is playing a pivotal role in the Kingdom’s ongoing evolution, supporting giga projects and contributing to Saudi Arabia’s Vision 2030.

A REGIONAL POWERHOUSE WITH DEEP LOCAL ROOTS Established in 2003, EMCOTECH has steadily expanded its operations across the GCC. After successful entries into Qatar in 2010 and Saudi Arabia in 2012, the company now operates from its regional headquarters in Riyadh, offering a wide range of services that span MEP contracting, facility management, and infrastructure development. This privately owned success story has grown on the back of deep technical expertize, client-centric delivery

 ENGINEER SHERIF FARAG, CEO EMCOTECH

models, and a reputation for excellence.

EMCOTECH’s flexibility and responsiveness, attributes of its independent structure, have allowed it to thrive in fast-moving markets. “We are proud to be a privately owned and agile company,” notes Engineer Sherif Farag, CEO of EMCOTECH. “It means we can act quickly, tailor our services to the client’s needs, and uphold the highest standards of quality and professionalism.”

MILESTONES IN SAUDI ARABIA In the Kingdom of Saudi Arabai, EMCOTECH has been instrumental in delivering mechanical, electrical, plumbing (MEP), and infrastructure services to some of the region’s most prominent projects. Most recently, the company’s contribution to the Sumou Towers and Sumou Gate projects has underscored its capability in managing complex, multi-phase engineering scopes.

At Sumou Towers, EMCOTECH is responsible for the delivery of comprehensive MEP systems, including HVAC, fire protection, drainage, water supply, electrical and ELV solutions.

Over two decades of engineering excellence

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Leading infrastructure development in Saudi Arabia

Delivering value through innovation and quality

EMCOTECH’s success is not just in what it builds, but in how it builds, always with safety, quality, and innovation at the core.

The scale and complexity of the project have reinforced EMCOTECH’s standing as a trusted

LOOKING AHEAD

execution partner, capable of delivering

With Saudi Arabia entering a bold new era of

on time and to international standards.

development, EMCOTECH is well-positioned to take on more ambitious projects across sectors

“Our participation in landmark developments

such as real estate, infrastructure, hospitality,

like Sumou Towers is not just about completing

and healthcare. The company’s integrated

a project—it’s about setting a benchmark for the

service model and ability to execute turnkey

future of Saudi infrastructure,” Farag added.

MEP and infrastructure works make it a valuable ally for public and private sector clients alike.

A LEADER WITH VISION Engineer Sherif Farag brings over 25 years of

As EMCOTECH continues to expand its footprint

regional engineering experience to his role

across the Kingdom and beyond, one thing

as CEO. Known for his hands-on leadership

remains constant: its unwavering commitment

and strategic foresight, Farag has shaped

to engineering excellence, driven by the vision

EMCOTECH into a results-driven company

and leadership of Engineer Sherif Farag.

that values integrity, collaboration, and technical excellence. His vision for EMCOTECH is clear: to lead the market by delivering

EMCOTECH

exceptional service, expanding regionally, and

+966 12 658 6686

cultivating long-term client relationships.

Under his leadership, the company has adopted cutting-edge technologies, implemented international best practices, and invested heavily in talent development.

VISIT WEBSITE EMAIL US

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DAC GROUP

REVOLUTIONIZING CONCRETE SCREEDING DAC GROUP SETS A NEW STANDARD WITH SOMERO'S CUTTING-EDGE S-22EZ ADVANCED LASER SCREED TECHNOLOGY.

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DAC GROUP

AC GROUP, a leading design-and-

ideal for large industrial, logistics, and

build contractor in Saudi Arabia,

commercial flooring projects. Its integration

has significantly boosted its industrial

into DAC GROUP’s operations reflects a

flooring capabilities by acquiring Somero’s

strategic investment to meet escalating client

S‑22EZ Advanced Laser Screed®, a

demands and construction standards.

machine celebrated for its groundbreaking precision, productivity, and efficiency.

Mohamed Magdy, CEO of DAC GROUP: “The

The S‑22EZ, engineered by concrete

with unparalleled precision, while also

technology innovator Somero, employs

reducing labor costs and project timelines.”

S‑22EZ allows us to deliver superflat floors

cutting-edge laser guidance to deliver superior flatness and elevation accuracy,  JMEEH PROJECT

Advanced laser screed technology adopted by DAC GROUP Equipped with features such as 360° rotation, a 20-foot telescopic boom, pivoting screed heads, and the OASIS laser control system, the S‑22EZ is designed to maximize productivity while simplifying operations (Somero). It also includes ergonomic touches like the EZ Clean Head and operator-friendly storage— enhancements that matter on modern job sites.

Precision concrete finishing with reduced labor input

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Game-changing tool for industrial flooring excellence

The S‑22EZ delivers tangible advantages:

At a time when demand for high-precision

Somero's re-offering of the S‑22EZ Advanced

 Precision Finishes – Laser-guided

industrial flooring in the Middle East is surging,

Laser Screed® affirms its continued industry

accuracy ensures ultra-flat floors.

DAC GROUP’s adoption of the S‑22EZ places

leadership, offering technology that pushes

 Time Savings – Larger pours and less

it at the forefront of regional innovation.

the boundaries of precision and productivity.

rework translate to faster schedules.

This machine isn't just an equipment

DAC GROUP, by integrating this advanced tool,

 Cost Efficiency – Automated screeding

upgrade, it’s a strategic enhancement of

is equipped to deliver exceptional concrete

reduces labor needs and expenses.

workforce capability and project delivery.

floors that align with regional and international

 Enhanced Safety – Fewer personnel involved in screeding

quality standards while maintaining competitive timelines and budgets.

increases onsite safety.

Screeding innovation driving regional and global growth

DAC GROUP +966 12 658 6686 VISIT WEBSITE EMAIL US

INNOVATIVE DESIGN & BUILD SOLUTIONS

SPECIALIZED DESIGN & BUILD CONTRACTOR DELIVERING INNOVATIVE, COST-EFFECTIVE SOLUTIONS ACROSS SAUDI ARABIA.

Our strength lies in our international expertize combined with a robust local presence.

This synergy enables us to meet and exceed client expectations, ensuring projects are completed within budget and on schedule.

DAC Group is committed to contributing to the Kingdom’s Vision 2030 by shaping the future of construction with excellence and innovation.

Partner with DAC Group to transform your vision into reality. https://dhamangroup.com info@dacgroupsa.com +966 12 658 6686

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BUNA HOLDING

BUILDING THE FUTURE WITH BUNA BUNA HOLDING AND THE FUTURE OF INTEGRATED CONSTRUCTION SERVICES IN SAUDI ARABIA.

BUNA HOLDING

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Integrated solutions across the full project lifecycle

A

s Saudi Arabia’s construction and

WHO IS BUNA HOLDING?

At its core, BUNA Holding brings together

infrastructure sectors continue to

Founded to bring together a group of high-

a family of engineering and construction

expand at an unprecedented pace under

performing entities under one unified vision,

firms, including contractors, consultants, and

the goals of Vision 2030, the demand for

BUNA Holding operates with the mission of

developers, each contributing specialized

integrated, agile, and forward-thinking

delivering integrated infrastructure solutions

capabilities to ensure seamless delivery

construction services has never been greater.

that are both scalable and future-ready. With

of complex projects from conception

At the forefront of this transformation is

a portfolio that spans energy, water, mobility,

to completion. This vertical integration

BUNA Holding, a leading Saudi company

urban development, and social infrastructure,

allows BUNA to offer its clients holistic

specializing in integrated engineering,

BUNA’s operations touch virtually every

solutions that reduce risk, improve

construction, and project management

corner of the Kingdom’s evolving landscape.

coordination, and accelerate timelines.

solutions across multiple sectors.

BUNA Holding is more than just a construction conglomerate, it’s a strategic enabler of national development. By aligning its operations with Saudi Arabia’s socio-economic ambitions, the company is championing a model of integrated construction that emphasizes sustainability, innovation, and end-to-end project excellence.

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localization of the workforce, and sustainable development. The company prioritizes local content by hiring and training Saudi engineers, technicians, and project managers while also establishing strong partnerships with global technology providers and suppliers.

BUNA also supports Vision 2030’s emphasis

Supporting Vision 2030’s infrastructure transformation

on private sector participation by offering development models that blend publicprivate collaboration and long-term operational insight. These models help government agencies and private investors

Whether working on large-scale housing

and contribute meaningfully to the

alike realize infrastructure ambitions in

developments, urban masterplans, industrial

Kingdom’s economic diversification.

sectors such as housing, water treatment,

complexes, or utilities infrastructure, BUNA

transport, education, and industrial zones.

Holding stands out for its ability to manage

SHAPING THE BUILT ENVIRONMENT

the full lifecycle of a project, from feasibility

OF TOMORROW

The company’s growth trajectory mirrors

and design to construction, commissioning,

Saudi Arabia’s construction market is

that of the Kingdom—bold, ambitious, and

and ongoing asset management.

undergoing a massive metamorphosis.

transformative. By 2030, BUNA Holding

Giga-projects such as NEOM, Qiddiya, and

aims to be one of the top integrated

A DISTINCTIVE LEADERSHIP APPROACH

the Red Sea Project, alongside a nationwide

construction service providers in the MENA

BUNA’s management style is underpinned

infrastructure push for smart cities, renewable

region, expanding its influence across

by values of collaboration, foresight, and

energy networks, and logistics hubs, have

borders while maintaining its core mission

accountability. The leadership team,

created a need for unified, value-driven

of delivering impact-driven infrastructure.

composed of industry veterans with decades

construction partners. BUNA Holding has

of international and local experience, drives a

positioned itself precisely in this space.

performance culture rooted in innovation and

FUTURE OUTLOOK As Saudi Arabia rapidly urbanizes and

transparency. At the heart of BUNA’s ethos is a

The company’s strength lies in its ability

modernizes, the importance of integrators

deep commitment to empowering local talent,

to bundle engineering, procurement,

like BUNA Holding will continue to rise.

fostering a knowledge-driven workforce, and

construction, and project management

The ability to plan, execute, and manage

establishing world-class standards of delivery.

services under a single umbrella. This reduces

infrastructure holistically—not in silos—is

fragmentation and fosters greater collaboration

what differentiates leaders from followers in

The company emphasizes a flat and agile

between stakeholders, allowing BUNA to

today’s complex construction environment.

organizational structure that encourages

consistently deliver high-quality outcomes

rapid decision-making, adaptability, and

while adhering to tight timelines and budgets.

seamless communication between teams

BUNA is not only keeping up with this pace, it’s setting the standard. Through visionary

and stakeholders. This management style

Its integrated approach also allows for the early

leadership, a commitment to quality and

ensures that BUNA is not only responsive

incorporation of sustainable design, digital

sustainability, and a passion for nation-

to client needs but also anticipates

construction technologies (such as BIM and AI-

building, BUNA Holding exemplifies the

market shifts and regulatory changes.

driven planning), and value engineering. These

future of construction in Saudi Arabia.

capabilities are crucial in an era where costDr. Ahmed Shawky, recently appointed

efficiency, environmental responsibility, and

as Strategy & Development Manager, is a

smart resource management are top priorities.

prime example of BUNA’s focus on strategic

BUNA HOLDING +966 12 658 6686

leadership. With a track record in business

SUPPORTING VISION 2030

transformation, digital integration, and

THROUGH SMART EXECUTION

industrial-scale development, Dr. Shawky’s

Aligned with Saudi Arabia’s Vision 2030, BUNA

appointment reflects the company's

Holding is actively contributing to national

ambition to future-proof its operations

goals including economic diversification,

VISIT WEBSITE EMAIL US

Imagine endless possibilities with La Dolce Vita, a new bathroom collection featuring a timeless and sensual design

by Ludovica + Roberto Palomba.

Visit idealstandardgulf.com and bring your vision to life.

IDEAL STANDARD DESIGN & SPECIFICATION CENTRE Building 7, Happiness Street, City Walk, Dubai, UAE T: + 97143096000

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Saudi Industrial Series

SHAPING THE KINGDOM’S INDUSTRIAL FUTURE SAUDI INDUSTRIAL SERIES UNITES FOUR KEY SECTORS UNDER ONE ROOF.

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Saudi Industrial Series

s Saudi Arabia accelerates towards its ambitious Vision 2030, powered by

transformational megaprojects and significant private and public investment, building the right connections has never been more critical.

10,000+ attendees expected across three days

Attendees will connect with over 250 local and international exhibitors, each showcasing cutting-edge technologies, breakthrough equipment, and high-impact solutions across multiple sectors.

In this dynamic landscape, the Saudi Industrial

engage with senior decision-makers, and

Series stands out as a powerful catalyst for

access the latest innovations driving the

The event’s cross-sectoral approach

collaboration, innovation, and growth.

Kingdom’s industrial transformation.

reflects the Kingdom’s growing need for integrated industrial ecosystems. By

Where Saudi Arabia’s industrial future

Running over three action-packed days,

spotlighting these four industries together,

takes shape, this pioneering event is the

the Saudi Industrial Series will host 10,000+

the series encourages synergies, knowledge

Kingdom’s only dedicated platform bringing

buyers, decision-makers, and industry

exchange, and new partnerships that

together four essential sectors: Aluminium,

leaders, creating unmatched networking

align with national development goals.

Rubber, Machinery, and Wire & Coiling. It

and business development opportunities.

offers a unique opportunity for industry professionals to discover high-quality products,

250+ local and international exhibitors

Saudi Industrial Series

Connect with key industrial decisionmakers

The Saudi Industrial Series will take place at the Riyadh International Convention & Exhibition Center, offering a central and accessible venue for both local and global participants. With the pace of industrialization increasing and

Whether you’re seeking to launch a new

demand for advanced manufacturing solutions

product, meet key buyers, or gain insights into

growing, now is the time to secure your place

the technologies shaping tomorrow’s industry,

among the Kingdom’s industrial leaders.

the Saudi Industrial Series is your gateway to the future. It’s more than an exhibition — it’s a

Don’t miss the opportunity to be part of

high-level meeting ground for those shaping

Saudi Arabia’s industrial revolution.

the industrial destiny of Saudi Arabia.

SAUDI INDUSTRIAL SERIES VISIT WEBSITE EMAIL US

Discover innovations transforming Saudi industry

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GBB VENTURE

POST-EVENT SUMMARY OF 17TH REAL ESTATE DEVELOPMENT SUMMIT SAUDI ARABIA | EUROPE EDITION RED SUMMIT 2025 UNITES SAUDI AMBITION WITH EUROPEAN INNOVATION, BRIDGING CONTINENTS, CULTIVATING CONNECTIONS.

GBB VENTURE

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GBB VENTURE

he 17th edition of the Real Estate Development (RED) Summit – Saudi

Arabia | Europe Edition, organized by GBB Venture, was a compelling showcase of cross-continental collaboration. Held at the architecturally rich Lisbon Congress Centre’s RIO Pavilion, this landmark event was not just another summit—it was a living, breathing dialogue between Saudi Arabia’s rapid development trajectory and Europe’s finest in design, construction, and sustainability.

The summit’s theme, "Connecting Beyond Boundaries," resonated strongly through each meticulously planned session, keynote, and curated meeting. With Saudi Arabia’s Vision 2030 as the north star, the summit brought together 158 buying companies, 108 solution providers from 25+ countries, 21 global speakers, and over 1,575 prescheduled one-on-one meetings, making it a powerhouse of purposeful interaction.

A MILESTONE OPENING WITH CLEAR INTENT Setting the tone with vision and gratitude, Ravi Kumar Chandran, Founder & Managing Director of GBB Venture, opened the summit by reflecting on GBB’s journey and the critical role of collaboration in uncertain global times.

Marking GBB’s 25th landmark event, his message was one of resilience and progress.

He was followed by Rui Lourenço Pereira,

with concepts such as soil-powered batteries

ENGAGEMENT BEYOND THE STAGE

and bioluminescent landscaping, where

The summit was not confined to keynote

sustainability and creativity intersect.

lectures. After a dynamic morning, delegates

Deputy Director of the Commercial

enjoyed a networking coffee break and

Department at AICEP, who underlined

Tetyana Kovalenko, CEO of Elite Stone Group,

group photo that captured the spirit of

Portugal’s enthusiasm for supporting

brought “green luxury” to the fore, blending

international collaboration. Then came an

strategic international partnerships,

opulence with eco-consciousness through

engaging session by Christos Passas of Zaha

specifically highlighting the potential synergy

sustainable marble practices. In a different

Hadid Architects, highlighting their boundary-

between European expertize and Saudi

vein, Dr. Andreas Wieser of Smart United

pushing work in sustainable high-rise design.

Arabia’s growing development needs.

GmbH shifted focus to an often-overlooked

KEYNOTE SPOTLIGHTS - WHERE

subject: indoor air quality, stressing its

This momentum flowed into what RED

importance in modern developments.

Summits are best known for; high-impact

VISION MEETS ACTION

B2B meetings. These structured one-on-

The summit’s keynote sessions wasted no

Closer to home, Ali Al Ghamdi, Transformation

one interactions turned shared interests

time diving into big ideas and future-shaping

Consultant at OSUS, explored the

into strategic conversations, setting the

insights. Ron Bakker, Founding Partner at

transformation of Saudi Arabia’s hospitality

groundwork for future partnerships.

PLP Architecture, unpacked the innovation

sector, while Elias Abou Samra, CEO of Rafal

behind The Edge, a smart office space that

Real Estate, examined evolving development

redefines work environments. Meanwhile,

models shaping Saudi skylines.

Pablo Vidarte, CEO of BIOO, turned heads

1,575+ pre-scheduled meetings in two days

GBB VENTURE

The discussion offered a deep dive

proving that today’s real estate designs

into the architectural, logistical, and

are tomorrow’s cultural touchstones.

strategic agility needed to future-proof Saudi Arabia’s built environment.

Another highlight was the high-level panel “Market Dynamics & Mega Events

The day concluded on a scenic note

Reshaping the Industry.” Moderated by

with a coastal cocktail dinner at Arriba,

Tala Michel Issa, Chief Reporter at Arabian

Lisbon. Here, business turned casual, but

Business, the discussion featured:

the connections stayed meaningful.  Dr. Bassam Boodai, Board Member DAY TWO - INSIGHT MEETS INNOVATION Day two launched with market insights delivered by Harmen De Jong, Regional Partner

& Investment Committee Chairman – AL MOZAINI Real Estate  Eng. Abdulaziz Al Zamil, CBDO – Tatweer

& Head of Consulting at Knight Frank, who detailed demand-supply dynamics in Saudi

Their dialogue underscored how giga-

Arabia’s fast-growing real estate market.

projects, regulatory evolution, and a global spotlight are dramatically accelerating

This was followed by “Designing the Iconic”,

the Saudi property ecosystem.

a captivating design series featuring:  Maximilian Zielinski, Senior Partner – Foster + Partners  Viggo Haremst, Partner & Design Director – Henning Larsen

FINAL FLOURISH: SPEED NETWORKING AND FUTURE PLANS Before the curtain fell, the final session, a Delegates-Only Speed Networking

 Mark Kennedy, Head of

Bash which delivered high-energy, high-

Design – MAGNA (NEOM)

value meetings among 100+ developers, consultants, operators, and designers. In

Bold ideas for Vision 2030 real estate AFTERNOON AGILITY AND COASTAL CONVERSATIONS Following a wellness recharge led by Technogym’s Amâncio Santos, delegates were re-energized for the panel discussion “Simplifying Agility.” Moderated by Daniel O’Brien, Director – Development at Qiddiya, the session brought together:  Sanjay Tanwani – Regional Director, AECOM  Paul Fraser – Director of Cities & Communities for KSA, AtkinsRéalis  James Passmore – Public Investment Fund (PIF)  Al. Motasem B. Attiyah – CEO, CLEAR Holding Co.

These speakers shared compelling stories of

under 100 minutes, connections that might

architectural endurance and legacy thinking,

have taken months were forged in minutes.

 AMÂNCIO SANTOS, MASTER TRAINER, TECHNOGYM

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GBB VENTURE

 RAVI KUMAR CHANDRAN, FOUNDER & MANAGING DIRECTOR OF GBB VENTURE AND DR ANDREAS WIESER, SENIOR PHYSICIAN, WORKING GROUP LEADER, DEPUTY HEAD OF LABORATORY DIAGNOSTICS FROM SMART UNITED GMBH

Innovation, investment, and impact in Lisbon

GBB VENTURE

Global leaders driving regional collaboration As participants left Lisbon, they carried

that proved one truth: collaboration

more than business cards, they carried

is the cornerstone of progress.

momentum. From curated discussions to actionable outcomes, the RED

As Saudi Arabia’s Vision 2030 fuels demand

Summit created a ripple effect that will

for innovation, expertize, and sustainability,

extend far beyond Europe’s shores.

European partners stand ready with a wealth of knowledge and creativity. And

TECH TOOLS AND THOUGHTFUL TOUCHES

GBB Venture remains the catalyst, turning

GBB Venture's attention to detail extended to

dialogue into action, strategy into structure.

technology-powered facilitation, including an AI-based chatbot, live photo updates,

The summit ended, but the journey continues.

and seamless scheduling through the

Lisbon was the beginning of new partnerships,

GBB Connect platform. These elements

powerful narratives, and transformational

ensured participants spent more time

blueprints—both literal and strategic.

connecting, and less time coordinating.

GBB VENTURE +44 20 3868 2202

This post-event summary is proudly published CLOSING THOUGHTS: COLLABORATION

by Saudi Projects, the Kingdom’s leading

WITHOUT BORDERS

platform for development insights.

The 17th RED Summit was not simply a gathering of industry professionals. It was a vibrant, future-focused movement

VISIT WEBSITE EMAIL US

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Interiors

AAID Sets the Standard in Saudi Arabia’s Interior Design Landscape Award-winning firm drives innovation, sustainability, and excellence across the Kingdom.

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Interiors

Founded in 2015 by Managing Director Stuart Allen, Allen Architecture Interiors Design (AAID) has become a standout force in Saudi Arabia’s ever-evolving design sector. Known for its dynamic approach, regional expertize, and clientfirst mindset, the award-winning firm continues to deliver spaces that are as functional as they are inspiring.

With more than a decade of experience in the Middle East, AAID has shaped some of the Kingdom’s most prominent workspaces. The firm has earned the trust of high-profile international clients such as Bain & Company, Ernst & Young, Boston Consulting Group, and Norton Rose Fulbright—delivering bespoke environments that align with each client’s vision and operational needs.

Signature Projects and Vision 2030 Impact From the Ministry of Tourism headquarters in Riyadh to the Dr. Sulaiman Al Habib Headquarters and landmark hospitality venues, AAID’s portfolio is both expansive and iconic. Collaborations with Public Investment Fund (PIF) subsidiaries, including SURJ Sports Investments and the Voluntary Carbon Market, showcase the firm’s role in advancing Vision 2030 by creating impactful, future-ready environments.

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Vision-aligned projects that support Saudi Arabia’s 2030 goals

A Deeply Rooted Presence in Saudi Arabia AAID’s established presence in the Kingdom gives it a competitive edge. With extensive knowledge of local regulations, contractors, and suppliers, the firm ensures smooth execution from concept to completion. This on-the-ground insight streamlines coordination, optimizes material sourcing, and enables precise alignment with technical guidelines.

Trusted by global clients for quality, creativity, and execution A standout achievement for AAID was their five-year appointment as the ‘gatekeepers’ for KAFD. In this role, the studio developed critical technical fit-out guides, tenant manuals, and carried out comprehensive tenant design reviews.

AAID played a pivotal role in defining and upholding the design and technical standards for one of the region’s most complex and high-profile developments.

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Rooted in Saudi, with deep local partnerships and insight A Culture of Innovation and Sustainable Design

world-class, and we’re proud to be part of setting new global benchmarks from here.”

“At AAID, we emphasize strong communication, personalized service, and a commitment to sustainable, forwardthinking design,” says Stuart Allen. “Our roots in Saudi Arabia are deep, and we take pride in contributing to its design evolution.”

AAID’s projects strike a thoughtful balance between aesthetics, functionality, and environmental responsibility. The team works closely with like-minded partners to ensure every space reflects both innovation and purpose, positively influencing communities and the built environment alike.

Allen highlights the firm’s long-term investment in the region: “We’re not a fly-in, fly-out company. We’re here for the long haul. There was a time when the Middle East was seen as trailing behind in design—but that’s no longer true. The local talent is

As the firm continues to grow within Riyadh’s dynamic market, AAID remains focused on creating transformative spaces that elevate user experience—reaffirming its position as a design leader in Saudi Arabia.

Redefining regional design with sustainable, people-centric spaces

Interiors

A Headquarters Inspired by Heritage Saudi Arabia’s Ministry of Tourism HQ celebrates culture, design, and Vision 2030.

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A Living Vision of Saudi Arabia

In the heart of Riyadh’s Diplomatic Quarter, the new Ministry of Tourism headquarters is much more than an administrative building, it’s a bold statement about identity, progress, and cultural pride. Designed by AAID and brought to life by SBCM, the HQ combines traditional Saudi elements with modern architecture, serving as a physical expression of Vision 2030.

A Living Vision of Saudi Arabia From the moment visitors step inside, they are taken on a journey through Saudi Arabia’s rich geography and diverse heritage. The design is rooted in a theme of “Wanderlust,” celebrating all 13 of the Kingdom’s regions through an imaginative and layered architectural narrative.

Reimagining Government Space The headquarters spans 17,000 sqm across three interconnected buildings, A, B, and C. Each building houses stateof-the-art facilities, including executive offices, IT infrastructure, meeting rooms, and a business intelligence hub.

Ministry of Tourism headquarters in the heart of Riyadh’s Diplomatic Quarter But this isn’t your standard office complex.

With each floor dedicated to a specific region of Saudi Arabia, the experience of working in or visiting the Ministry is immersive. Atriums flood the interiors with light and act as shared spaces for people and ideas to circulate.

Inspired by Place and Tradition The design pulls inspiration directly from Saudi Arabia’s landscapes, materials, and historical motifs: • Building A showcases triple-height metal curtains reflecting the blues and corals of the Red Sea, representing Makkah, Tabuk, and Madinah.

• Building B is a green oasis inspired

by Jazan’s mountainous terrain and Al Baha’s lush forestry.

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• Building C uses metalwork and cascading features to highlight Asir’s jacaranda trees and Najran’s architectural detail, including a dramatic Janbiya dagger sculpture wrapping around the main staircase.

Throughout the buildings, parametric geometries nod to Sadu weaving, and traditional wooden screens reinterpret Jeddah’s Al-Balad style.

Rich Materials, Local Roots The project incorporates more than 400 different finishes, many of them locally sourced. Saudi limestone, timber veneers, plush textiles, and custom carpets all speak to regional identity.

A particular design highlight is the bespoke metal curtain in oceanic tones, linking themes from coast to coast.

Each material and texture has been carefully selected not only for its beauty but for its cultural meaning—making the space feel both grounded and visionary.

Built with Sustainability in Mind Environmental responsibility was a priority from the beginning. Most materials were sourced from within the Kingdom, reducing transport emissions and supporting local industries. Much of the furniture was also procured locally, reinforcing Saudi Arabia’s commitment to economic sustainability alongside environmental goals.

This commitment extends into the building’s operation as well, where design choices were made to reduce energy consumption and promote natural airflow and lighting.

A Model for the Future The Ministry of Tourism HQ sets a new benchmark for public architecture in Saudi Arabia. It’s a space that functions seamlessly as a workplace but also stands as a cultural landmark, one that respects the past while embracing the future.

By turning a government office into a living gallery of Saudi heritage, the Ministry has not only elevated its brand but also created an inspiring daily environment for its team. It’s proof that visionary public buildings can be as emotionally powerful as they are efficient.

As Saudi Arabia continues to diversify its economy and open its doors to the world, the Ministry of Tourism HQ offers a compelling glimpse of what thoughtful, culture-driven development can achieve.

Interiors

Mr Chow Arrives in the Middle East AAID brings the iconic restaurant brand to life in Riyadh’s KAFD district.

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In a landmark achievement for hospitality and design in the Kingdom of Saudi Arabia, Allen Architecture Interiors Design (AAID), in collaboration with client MJS and a dedicated project team, has delivered the first-ever Mr Chow restaurant in the Middle East. Located in Riyadh’s prestigious King Abdullah Financial District (KAFD), the opening marks a new chapter for a brand that has defined global elegance, creativity, and cultural fusion for more than 50 years.

Tasked with translating this legendary identity into the language of the Middle East, AAID, a boutique interior design firm based in Dubai, was entrusted with designing a flagship that would preserve the integrity of the brand while responding to local context. With a legacy of collaboration with MJS, renowned for introducing premium, high-end brands to the region, AAID embraced the challenge with boldness, vision, and meticulous detail.

Iconic global brand lands in Riyadh

Preserving the Brand, Embracing the Region

Mr Chow is not just a restaurant, it’s a world-renowned institution that merges cuisine, design, and performance art into a unique sensory experience. From Beverly Hills to London, its tables have hosted some of the biggest names in entertainment, fashion, art, and politics. Its arrival in Saudi Arabia signals more than just geographic expansion; it’s a celebration of global culture and refined taste.

From the outset, AAID’s mission was clear: capture the very essence of Mr Chow. The brand’s visual DNA—marked by modern deco styling, French design influences, and a deep reverence for artistry had to be maintained across every inch of the space. But this was no copy-paste exercise. The Riyadh venue needed to reflect its environment while harmonizing with the brand’s international pedigree.

Circular staircase offers dramatic visual impact In this spirit, AAID created an atmosphere that feels both familiar to fans of Mr Chow and new to the Riyadh dining scene. At the heart of the space, a dramatic sixmeter-high wraparound staircase and a signature circular elevator set the stage, an architectural centerpiece that anchors the experience. Indoors and outdoors are seamlessly connected via a façade that opens onto an elegant terrace, creating a dining flow that’s both functional and immersive.

Material selection merges tradition and innovation The Riyadh location echoes elements from Mr Chow’s sister restaurants while incorporating local materials and culturally relevant motifs. One of the most striking features is the ceiling, which uses advanced LED technology to animate digital graphics. These visual displays incorporate regional themes in a bold, modern way, enriching the restaurant’s ambiance while offering a nod to its new cultural home.

Every table is adorned with the brand’s iconic central light—casting a warm glow and reinforcing the signature Mr Chow aesthetic. The interior furniture features clean lines and deco accents, all curated to evoke sophistication and intimacy.

Deco styling meets Middle Eastern elegance The selection of materials in the restaurant plays a central role in defining its character.

Chrome accents lend modern shine and contrast, while limestone flooring and stairs bring timeless strength and elegance.

Venetian plaster adds texture and artisanal richness, and black mirrored wall panels enhance the space’s drama and depth.

Ceiling soffits curve gracefully overhead, softening the architectural edges and drawing the eye upward. Fluted black stone bars serve as visual anchors where patrons can gather, while gunmetal chairs provide ergonomic comfort with a modern edge.

AAID’s Founder and Managing Director, Stuart Allen, described the design philosophy behind the project:

“Minimalist design aesthetic relates the simplicity of the materials to be applied with great precision. To create an environment like Mr Chow in this region using local resources takes great collaboration, understanding, and craftsmanship.”

Stuart Allen, AAID’s Founder and Managing Director He adds, “The execution of this ambitious project within the up-and-coming KAFD financial district required a dedicated team effort, daily resource management, and a keen eye for seizing opportunities and overcoming challenges.”

A Growing Legacy in Saudi Arabia This is not AAID’s first foray into the Kingdom. The successful completion of Mr Chow marks their second highprofile project with client MJS, with more expected to follow. Their partnership is rooted in a shared vision of design excellence, cultural sensitivity, and a desire to elevate the region’s built environment.

Looking ahead, AAID aims to continue shaping the Middle East’s interior architecture landscape— one signature project at a time.

About Allen Architecture Interiors Design (AAID) Founded in 2015 by Stuart Allen, AAID is an international design firm with a strong footprint in the GCC, serving clients in the UAE, Saudi Arabia, Qatar, and Kuwait.

Known for their highly collaborative, clientfocused approach, the firm specializes in delivering tailored design solutions across a wide range of sectors and scales.

At the core of AAID’s philosophy is a commitment to sustainability, innovation, and functionality. Every project reflects a careful balance of aesthetic ambition and environmental responsibility, achieved through partnerships with like-minded vendors and craftspeople.

For AAID, great design isn’t just about how a space looks—it’s about how it feels, functions, and endures.

With the successful debut of Mr Chow in Riyadh, AAID has once again demonstrated its ability to deliver world-class design, customized for place and purpose, and executed with exceptional precision.

Interiors

Cultural Heritage Meets Contemporary Design AAID’s Riyadh office for Norton Rose Fulbright blends tradition with innovation.

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Following the successful delivery of Norton Rose Fulbright’s Dubai office, acclaimed interior design firm AAID was entrusted with designing the law firm’s new Riyadh headquarters in the Kingdom Tower. The project brief was clear and considered: reflect the international brand identity while resonating with the local cultural and environmental context of Saudi Arabia.

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To achieve this, AAID adopted a meticulous, user-centered approach, conducting in-depth interviews with department heads to tailor the design around the team’s operational needs.

This process helped shape a workplace that balances corporate formality with regional nuance, professional and structured, yet approachable and familiar.

Inspired by Hijazi rawasheen windows A defining element of the new office is its creative homage to rawasheen—the traditional Hijazi windows characterized by intricate wooden latticework. These architectural features, often found in historic homes of Jeddah and Makkah, are celebrated for their ability to combine aesthetics with utility, allowing light and air to enter while maintaining privacy.

In the Riyadh office, this traditional element is reimagined through a modern lens.

Painted in calming hues of blue and green, and adorned with motifs like crescent moons and stars, the rawasheen-inspired forms are seamlessly incorporated into the design language of the space. These serve not only as cultural references but also as functional partitions and decorative features that create a rhythmic flow throughout the workspace.

Functionality meets cultural sensitivity Set against the urban backdrop of Riyadh’s iconic Kingdom Tower, the office is designed to be a destination—a place of purpose and prestige. The rawasheen theme anchors the project in the narrative of Saudi design heritage while simultaneously allowing for a forward-looking workspace experience. The design fosters connections, both literal and symbolic, between individuals and their environment.

Seamless integration of light, air, and privacy From private offices and meeting rooms to communal areas, the layout supports collaboration and focus in equal measure.

Every element—from material selection

to lighting—was guided by the client’s insistence on functionality as the core principle. AAID’s design ensures that form does not overshadow purpose but instead enhances it, reinforcing Norton Rose Fulbright’s reputation as a leading international legal practice with a deep understanding of regional values.

Sophisticated yet welcoming design ethos The result is a sophisticated interior that feels grounded in its surroundings, where every detail contributes to a workplace that is not only efficient and elegant but also rich in cultural resonance. AAID has once again proven its ability to deliver exceptional, contextually relevant design, merging global best practices with the unique spirit of place.

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Designing for Vision and Identity AAID crafts an immersive new BCG Riyadh office blending innovation and heritage.

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In a project that eloquently bridges tradition and transformation, award-winning interior design studio AAID has completed the new Riyadh headquarters for the Boston Consulting Group (BCG). The space is a stunning embodiment of Saudi Arabia’s heritage and ambitious future, a workplace that brings the Kingdom’s cultural legacy into dialogue with cutting-edge design and global business innovation.

A tribute to Saudi’s transformation journey Located in the heart of Riyadh, the office reflects BCG’s role as a strategic driver of development and innovation across the region. The brief was ambitious: to create a functional, modern, and sustainable workplace that not only aligns with BCG’s global identity but also resonates deeply with local culture. The result is a workspace that serves as both a tribute to the Kingdom’s storied past and a beacon for its Vision 2030 aspirations.

Heritage patterns reimagined in modern design The conceptual inspiration behind the design begins with the story of Saudi Arabia itself—its evolution from a pastoral, tribal society to a global economic powerhouse.

AAID embraced this narrative as a guiding design principle. The idea was not just to decorate a space but to craft an experience that reflects the Kingdom’s trajectory, its resilience, its ambitions, and its dedication to innovation without erasing its roots.

This journey is made tangible through thoughtfully curated design elements. The use of arches, curved forms, and traditional patterns interpreted through a modern lens connects users to the past while creating an inspiring atmosphere suited to a fast-paced consultancy environment.

The integration of regionally inspired textures and materials further deepens this emotional and cultural resonance.

Reception with Purpose From the moment visitors step into the space, they are greeted by a grand reception desk carved from stone, immediately communicating a sense of strength and permanence. The choice of material and its execution are deliberate, rooted in Saudi’s architectural language and interpreted in a way that speaks to BCG’s role as a steadfast, future-ready institution.

Open and Collaborative Work Zones

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Workstations are organized around the building’s core, maximizing access to natural light and panoramic city views.

The open-plan design fosters collaboration while preserving individual focus. A tonal color palette is punctuated by bold accents, inspired by regional art and craft, energizing the workspace and delineating distinct zones.

Well-being in Every Detail BCG’s employee-first culture shines through in features like the Barista and WorkLounge zones. These areas provide spaces for both social connection and quiet retreat. Soft curves, acoustic comfort, and elegant detailing from glazed tiles inspired by traditional weaving patterns to copper and timber finishes—create a calming yet vibrant environment.

Biophilic design principles are seamlessly integrated, with greenery and natural materials bringing the outside in. Ergonomic furniture, wellness-oriented layouts, and access to daylight reinforce the office’s commitment to holistic well-being.

Vertical Connectivity and Visual Impact One of the most visually arresting features is the central staircase connecting social hubs on each floor. The stairwell wall is clad in light timber, intricately carved with patterns echoing traditional textiles. As the timber gives way to raw concrete, it mirrors the Kingdom’s shift from tradition to modernity,visually encapsulating the essence of the project.

Technology, Functionality, and Wayfinding Modern consultancy requires seamless digital integration, and AAID delivered.

The office features advanced connectivity, smartboards, and collaborative digital tools that support a dynamic workflow.

Wayfinding and signage are clear yet elegant, blending practicality with design sophistication.

Materials That Speak Every material used in the BCG Riyadh office tells a story. Light natural timber and rich copper accents provide warmth and depth. Ribbed glazing and structural interventions create visual interest and spatial definition. PET acoustic baffles and textured walls contribute to comfort while maintaining stylistic cohesion.

Special attention was paid to architectural elements such as arches and curves— central to the design’s identity. Through precise templating, AAID ensured these features maintained their visual and cultural integrity while functioning within a modern workspace context.

Challenges Met with Precision The juxtaposition of raw and refined elements presented both opportunities and technical challenges. AAID’s design team overcame these with meticulous attention to scale, proportion, and finishing.

Contrast was used not just aesthetically but strategically highlighting circulation paths, emphasizing transitions between zones, and enhancing spatial flow.

Soft finishes such as bespoke carpets, modular tiles, and woven vinyl define working areas and lounge zones, adding tactile comfort. Meanwhile, acoustic paneling introduces color and pattern while serving its technical function, a fine example of beauty meeting utility.

Sustainability and wellness at the core The new BCG Riyadh headquarters is more than an office; it is a cultural landmark.

It stands as a physical manifestation of Saudi Arabia’s transformation honoring its heritage while setting sights firmly on the future. By drawing from Vision 2030’s themes of diversification, sustainability, and innovation, the design aligns seamlessly with both national ambitions and global business needs.

Sustainability and wellness at the core This project is a prime example of how thoughtful design can transcend aesthetic appeal to become a powerful narrative tool. AAID has delivered a workplace that not only inspires employees and impresses clients but also contributes to the ongoing dialogue about what it means to build the future in a region so deeply rooted in its past.

In essence, the BCG Riyadh office exemplifies a new era of workplace design in Saudi Arabia, one where cultural authenticity, innovation, and humancentered design come together to set a new benchmark for excellence.

112 GIGA PROJECTS - RED SEA GLOBAL

RED SEA GLOBAL’S GROUNDBREAKING BIODIVERSITY STUDY LARGEST-EVER SURVEY UNCOVERS NEW SPECIES, KEY BIODIVERSITY AREAS, AND PROMOTES CONSERVATION IN SAUDI ARABIA’S ECOSYSTEM.

GIGA PROJECTS - RED SEA GLOBAL 113

114 GIGA PROJECTS - RED SEA GLOBAL

R

ed Sea Global, the developer behind

published on 6 July 2025 and conducted

as distinct and previously unrecorded by

regenerative tourism destinations

in partnership with the Biodiversity

scientists. Among the species discovered in the

The Red Sea and AMAALA, has published the

and Genetic Resources Research Center

fieldwork were one scorpion (Trypanothacus

findings of one of the most comprehensive

(BIOPOLIS/CIBIO) from the University of

sp.), two geckos (Hemidactylus sp. and

and integrative terrestrial baseline survey

Porto in Portugal, covered more than 120

Tropiocolotes sp.), and a small mammal

ever undertaken by a development company,

terrestrial sites, including over 13,000km²

(Gerbillus sp.). A scientific finding of this

establishing a new standard for conservation-

of deserts, volcanic fields, wetlands,

scale is highly significant, especially as

led development in the tourism industry

mangroves, and mountain ecosystems.

biological knowledge of this region has

and announcing several discoveries.

been historically limited. Furthermore, During the fieldwork, Red Sea Global’s team

with the discovery of these potential new

The report, “Terrestrial Spatial Habitats

identified several species potentially new to

species, Red Sea Global’s terrestrial team

Assessment for Biodiversity Conservation,”

science, meaning they have been identified

has demonstrated the ecological uniqueness

 AL-WAJH BANK (2,835 KM²) - A GLOBALLY RECOGNIZED IMPORTANT BIRD AREA (IBA)

Groundbreaking Discoveries in Saudi Arabia’s Diverse Ecosystems

GIGA PROJECTS - RED SEA GLOBAL 115

and conservation value of deserts and arid

By embedding this kind of scientific research

(IUCN) for their significant contribution to the

environments, which are often perceived

into planning, we’re showing that luxury

persistence of biodiversity, either globally,

as low in biodiversity but, in reality, host

tourism and environmental preservation are

regionally or locally. These local KBAs were

specialized and highly adapted fauna.

not only compatible, but they can also be

newly identified through this baseline survey,

brought together to deliver long-term benefits

using the IUCN’s methodology, and they

for both the environment and our visitors.”

support a remarkable diversity of flora and

“This survey marks yet another important step in our continued efforts to protect and

fauna, including locally threatened species

enhance the region’s landscape and wildlife,”

In addition to the potentially newly discovered

and geographically restricted species and

said John Pagano, Group CEO of Red Sea

species, the report also identified 11 local

species only found in the Arabian Peninsula.

Global. “We now know exactly where these

Key Biodiversity Areas (KBAs), which are

habitats are, what species they support, and

defined as specific sites recognized by the

The wider findings of the survey form an

what steps we need to take to protect them.

International Union for Conservation of Nature

ecological baseline that will guide Red

116 GIGA PROJECTS - RED SEA GLOBAL

D URING THE FIELDWORK, RED SEA GLOBAL’S TEAM IDENTIFIED SEVERAL SPECIES POTENTIALLY NEW TO SCIENCE

Sea Global’s land-use, restoration, and

The Red Sea and AMAALA. It documented:

19 species only found in the Arabian Peninsula,

conservation strategies, as well as inform

41 locally threatened species, including

adding to the region’s unique biodiversity,

development decisions as destinations

the Arabian Woodpecker, classed locally as

such as the Arabian Sunbird, the Hejaz black-

continue to progress. The fieldwork also

critically endangered and found in the Red

collared snake, and Scott’s Ground Beetle.

supports Resa Gulf’s commitment to

Sea mountains: the endangered Nubian Ibex,

achieving a 30% net conservation gain by

facing habitat loss, as well as the vulnerable

18 species displaying local demographic

2040, which means that by that year, the

Egyptian Slit-faced Bat and Bonelli’s Eagle.

aggregations within the zone, meaning

region will feature more or better-quality habitats than before development began.

their populations in the area rely on specific 88 locally geographically restricted species, including several species potentially

The survey also highlights the ecological

new to science, such as Hemidactylus sp.

significance of the Red Sea zone, the

and Gerbillus sp. highlighting how little

combined terrestrial area encompassing

was known about this landscape.

sites for breeding, feeding or shelter.

GIGA PROJECTS - RED SEA GLOBAL 117

 PROTECTING REGIONALLY SIGNIFICANT FAUNA AND FLORA

 Upper Wadi Al Hamd (976 km²):

destinations, rather than just reducing negative

Recognized as an important area for

impacts. Additionally, it builds on Resa Gulf’s

several species, such as the Arabian

2022 Environmental Baseline Survey, which

Wolf. Identifying this KBA gives

examined the populations and habitats

conservationists better insights into how

of species along the Red Sea coastline.

the species is surviving and highlights the need for habitat restoration.

Additionally, as the Arabian Wolf faces ongoing threats from persecution and

Shedding Light on the Region’s Ecological Uniqueness and Conservation Value

hunting, the KBA designation also opens the door to working more closely

Protecting Regionally Significant Fauna and Flora

with local communities inhabiting

The findings also support Saudi Arabia’s

the area to encourage coexistence

national environmental goals under the

and shift prevailing perceptions.

Saudi Green Initiative and align with global biodiversity targets under the UN

In total, these KBAs provide habitat for 136

Convention on Biological Diversity.

species of local conservation concern. This number represents 24% of the diversity Among the 11 local KBAs identified are:

identified in the Red Sea zone, highlighting

 Al-Wajh Bank (2,835 km²): A globally

the importance of these areas for ongoing

recognized Important Bird Area (IBA)

conservation efforts within the area. As a result

that plays a crucial role in supporting

of this fieldwork, which transformed the level

populations of the Sooty Falcon and

of knowledge available, filling critical gaps in

other marine birds like the Crab Plover

the scientific record, the species and habitats

and the Sooty Gull. It is also a major

identified will now be better protected.

stopover for many globally and locally threatened migratory species.

This work highlights Resa Gulf’s commitment to regenerative tourism, which not only focuses

Informing Responsible Development

on sustainability but also actively contributes to the restoration and enhancement of

RED SEA GLOBAL DOWNLOAD REPORT

118 GIGA PROJECTS - DIRIYAH GATE

EXPLORING DIRIYAH’S ARCHITECTURAL LEGACY DIRIYAH GATE’S IMMERSIVE SUMMER TOURS CELEBRATE HISTORY, DESIGN, AND VISION.

GIGA PROJECTS - DIRIYAH GATE 119

120 GIGA PROJECTS - DIRIYAH GATE

N

estled on the outskirts of Riyadh, Diriyah stands as a symbol of Saudi

Arabia’s origins and a beacon of its bold Vision 2030. Home to the UNESCO World Heritage Site of At-Turaif, Diriyah is being meticulously transformed into a cultural and heritage destination through the Diriyah Gate Development Authority (DGDA). As part of this transformation, the DGDA has launched its summer Architectural Tours Program, offering visitors and design enthusiasts a rare opportunity to experience the Kingdom’s architectural heritage firsthand.

DIRIYAH GATE A LANDMARK IN THE MAKING? The Diriyah Gate Development Authority (DGDA) was established in 2017 to preserve and redevelop Diriyah, the birthplace of the First Saudi State and a treasure trove of Najdi heritage. Envisioned as the “Jewel of the Kingdom,” the 14-square-kilometer Diriyah Gate project integrates traditional Najdi architecture with modern infrastructure to create a worldclass cultural and lifestyle destination.

The master plan includes luxury hotels, museums, academic institutions, fine dining, retail, and gathering spaces, all unified by the authentic aesthetic of mud-

Guided tours celebrate sustainable Najdi design

brick architecture, native landscapes, and deep-rooted Saudi identity. DGDA is not

techniques. From traditional homes and

merely restoring a historic city, it is reviving a

mosques to palaces and forts, every structure

national story and presenting it to the world

tells a story of ingenuity, culture, and resilience.

with elegance, purpose, and innovation.

These tours are not just educational, they are TURAIF SUMMER ARCHITECTURAL TOURS

experiential! Attendees are encouraged to ask

Launched as part of the broader summer

questions, observe intricate details, and reflect

program, the Architectural Tours of At-Turaif

on how the principles of sustainability and

are designed to bring visitors closer to the

climate-consciousness were embedded in the

architectural soul of Diriyah. These curated

architecture long before modern technology.

experiences delve into the significance of Najdi design, characterized by thick

A CULTURAL REVIVAL THROUGH

walls, geometric patterns, and sustainable

ARCHITECTURE

construction suited for desert living.

The summer program is more than a tourism initiative; it’s an outreach effort to

Led by knowledgeable guides, the tours walk

inspire younger generations, architecture

participants through the restored alleys of At-

students, and global audiences about the

Turaif, showcasing how the preservation efforts

beauty of heritage-led design. Through

have maintained the original design language

hands-on workshops, guided tours, and

while incorporating modern engineering

interactive exhibits, the program reinforces

GIGA PROJECTS - DIRIYAH GATE 121

At-Turaif showcases Saudi Arabia’s architectural heritage

Summer program inspires future architects and creatives

The architectural tours are a microcosm

Diriyah’s mission to be a center of education,

nurturing creative industries all at once.

of this broader vision, highlighting the fusion of heritage and innovation. They serve as a model for how Saudi Arabia is promoting tourism, preserving culture, and

creativity, and cultural exchange.

The Diriyah Gate Architectural Tours represent Saudi architecture, especially the Najdi style,

far more than a seasonal attraction, they

is gaining global recognition for its harmony

are a window into the soul of a nation.

with the natural environment and its relevance

By opening At-Turaif to the public in this

to contemporary sustainable design. DGDA is

engaging and educational way, DGDA is laying

leveraging this momentum, inviting architects,

the foundation for a cultural renaissance,

planners, and creatives to draw inspiration

one brick—and one story—at a time.

from the past as they build for the future.

THE VISION FOR 2030 AND BEYOND As part of Vision 2030, Diriyah Gate is positioning itself as one of the Kingdom’s most compelling lifestyle and cultural

Reviving tradition through immersive cultural experiences

destinations. By 2030, the development is expected to welcome more than 25 million visitors annually, feature 38 hotels, over 100 restaurants, a collection of museums, and world-class academic institutions.

DIRIYAH GATE VISIT WEBSITE

122 GIGA PROJECTS - QIDDIYA

QIDDIYA CITY RISES FROM THE DESERT SAUDI ARABIA’S ENTERTAINMENT CAPITAL NEARS KEY 2030 MILESTONES.

GIGA PROJECTS - QIDDIYA 123

124 GIGA PROJECTS - QIDDIYA

Six Flags Qiddiya 89% construction complete

Q

iddiya City, the 360‑km² entertainment,

Aquarabia Water Park, adjacent to the Six

sports, arts, and culture megaproject

Flags site, is also nearing completion at around

ground in 2026 and open in 2029.  The Speed Park Formula 1 circuit, a

located just southwest of Riyadh, is rapidly

84%. Costing approximately $750 million,

$1.9 billion FIA Grade 1 racetrack designed

progressing toward its goal of becoming a

the park will feature 22 rides, including

with dramatic elevation changes and a

global destination by 2030. As a cornerstone

world-record water attractions: the tallest

signature “Blade” corner, is expected

of Saudi Vision 2030, Qiddiya is designed to

water coaster, tallest drop slide, the longest

to be completed around 2027.

diversify the economy, build domestic talent,

mat racer, and Saudi’s first surf pool. It

and offer world‑class experiences at scale.

also includes a first-of-its-kind underwater

WORKFORCE, SCALE AND ECONOMIC IMPACT

adventure ride with submersible cars.

Qiddiya Investment Company (QIC), a

ON-THE-GROUND PROGRESS:

Public Investment Fund entity, has awarded

WHAT’S NEARLY COMPLETE

Golf facilities featuring a Jack Nicklaus

over SAR 10 billion (approx. $2.7 billion) in

Public signals and recent reporting confirm

championship course and vast landscaped

construction contracts to date. When fully

that several marquee attractions in

areas—are about 77% complete, with 45%

operational, Qiddiya City is projected to house

Qiddiya City are now at advanced stages of

of greenery installed across 1.6 million m².

600,000 residents, attract 48 million visitors

construction, with openings slated in 2025:

annually, and contribute SAR 135 billion

Aquarabia to debut record-breaking water rides

($36 billion) to Saudi GDP each year. It will

the world’s tallest, fastest and longest roller

Further out on the timeline, Qiddiya

WORLD‑FIRST ATTRACTIONS

coaster, soaring to 639 ft, hitting speeds of

is preparing for even larger builds:

UNDER CONSTRUCTION

155 mph, and spanning over 13,900 ft.

 Prince Mohammed bin Salman

Falcon’s Flight, now mechanically complete

World’s tallest roller coaster set for 2025

Stadium, a $1.1 billion cliff‑top

and on schedule to debut in late 2025, is

structure with a retractable roof, pitch,

the coaster everyone’s watching. It uses

and LED wall, is scheduled to break

Intamin’s LSM magnetic launches, climbs

Six Flags Qiddiya City is now approximately 89% complete. The roughly $1 billion theme park will comprise 28 rides and attractions, including Falcon’s Flight—destined to be

also generate over 325,000 direct, indirect and induced jobs spanning tourism, hospitality, entertainment, and related sectors.

GIGA PROJECTS - QIDDIYA 125

639 ft, drops 519 ft, reaches 155 mph, and

Why Qiddiya Matters

skirts alongside the future F1 circuit. The ride

 Economic diversification: Qiddiya

will also feature aerodynamic windshields

contributes to reducing reliance on oil

to protect riders from desert sand.

by boosting tourism, creating thousands of jobs, and injecting billions into GDP.

Meanwhile, Aquarabia’s iconic rides—such as

 Youth empowerment: By providing

Junoon Drop (world’s tallest water coaster),

domestic entertainment, training

the longest mat racer, and the surf‑pool‑based

and career opportunities, the

wave lagoon—combine immersive design

project responds directly to the

with sustainability features like 75% lower water usage and rainwater recycling.

Kingdom’s young demographic.  International positioning: With worldrecord rides and world-first facilities,

VISION 2030 GOALS - BEYOND

Qiddiya aims to place Saudi Arabia on

THE ATTRACTIONS

the global map of tourism and leisure.

Qiddiya is much more than rides—it embodies five strategic pillars: Parks & Attractions; Sports

A LOOK AHEAD - VISION IN ACTION

& Wellness; Motion & Mobility; Arts & Culture;

As 2025 approaches, the opening of Six Flags

and Nature & Environment. Its master plan

Qiddiya and Aquarabia will offer visitors

includes zones such as Resort Core, Motion

unprecedented thrills and draw international

Zone, Eco Zone, Qiddiya Village and Golf

attention. By 2027, the Speed Park F1 circuit

Community—all designed to integrate with

will inaugurate world-class motorsport

the natural Tuwaiq mountain landscape.

amidst dramatic desert elevation. From 2026 to 2029, construction will continue toward

As a youth‑focused destination—67%

delivering the Prince Mohammed bin Salman

of Saudi citizens are under 35—Qiddiya

Stadium, setting a new benchmark for venue

aims to offer newly trained Saudi talent

design and technological sophistication.

opportunities in esports, hospitality, sports management, engineering and creative

Beyond these anchor developments, the

fields, in alignment with Vision 2030’s social

continued rollout of esports venues, art and

and economic diversification objectives.

culture hubs, and community amenities will

Project to generate over 325,000 new jobs

transform Qiddiya into a full‑scale city, planned Other notable planned features include a

for over 600,000 residents and welcoming

massive gaming and esports district with

tens of millions of visitors annually by 2030.

venues for 73,000 attendees, a world‑first Dragon Ball theme park spanning half a million

CONCLUSION

square metres, and a performing arts centre.

Qiddiya City is no longer just a visionary plan—it is underway. With major attractions

WHAT HAS OPENED ALREADY?

circling toward opening, massive contracts,

While the flagship attractions remain under

world-record thrills, and infrastructure

construction, Qiddiya has begun opening

unfolding across the desert terrain, it stands

smaller infrastructure and enabling works.

as a tangible beacon of Vision 2030. By 2030,

These include roads, landscaping, utilities,

the destination is expected to ignite Saudi

and residential/community facilities to

Arabia’s tourism sector, empower new

support early-phase operations. However,

generations of Saudis, diversify the economy,

the headline experiences—Six Flags,

and offer immersive experiences world‑wide.

Aquarabia, Speed Park, and the Stadium—are

QIDDIYA

expected to debut between late 2025 and

The countdown is on and Qiddiya

2029/27, with full opening targeted by 2030,

is already building the future.

consistent with Vision 2030 timelines.

VISIT WEBSITE

126 GIGA PROJECTS - ALULA

LUXURY SUMMER ESCAPES IN ALULA'S FINEST VILLAS EXPERIENCE UNPARALLELED LUXURY AND SERENITY IN ALULA'S MOST COVETED VILLAS AND SUITES THIS SUMMER.

 CHEDI HEGRA - TWO BEDROOM POOL VILLA

GIGA PROJECTS - ALULA 127

128 GIGA PROJECTS - ALULA

T

his summer, the luxury oasis destination

 SHADEN RESORT - ROYAL SUITE

of AlUla is offering guests the best

value on hotels stays for the year, making it the perfect time to book the finest villas and suites.

Trade busy cities for serene landscapes and star-filled skies while enjoying exceptional value on spacious, stylish stays designed for families, friends and couples seeking privacy and relaxation.

From Nabataean-inspired pool retreats at Hegra to telescope-equipped hideaways deep in the desert, every five-star address in AlUla delivers generous indoor-outdoor living, sweeping views and an authentic sense of place.

Here are the top suites and villas to enjoy this season: The Chedi Hegra – Two-Bedroom Pool Villa: Set within the UNESCO World Heritage Site of Hegra, this expansive sanctuary mirrors the ornate facades of ancient rockcut monuments. Two king bedrooms with private bathrooms frame elegant Saudi-style living and dining rooms, finished in calming earthen tones and natural textures. Outside, a private swimming pool and terrace look onto golden sands and towering formations, while smart lighting, climate controls, custom amenities and round-the-clock butler service ensure effortless comfort. Book here Banyan Tree AlUla – Three-Bedroom Villa: Experience the heights of opulence with a 240-sqm tented residence that blends desert tranquillity with refined design. The super-king master suite and two twin-queen bedrooms open onto a 10-seater dining area that flows onto a wide pool terrace lined with sun loungers. A dedicated room for personal staff guarantees discreet service, making the villa ideal for intimate gatherings and extended stays alike. Book here Our Habitas AlUla – Celestial Villa: Created for night-sky enthusiasts, the Celestial Villa comes with its own telescope and generous spaces for lounging, entertaining and absorbing the drama of sandstone cliffs at sunset. It is a front-row seat to AlUla’s famous dark skies

 OUR HABITAS ALULA - CELESTIAL VILLA

GIGA PROJECTS - ALULA 129  BANYAN TREE - LIVING ROOM, THREE BEDROOM VILLA

and fiery horizons. While at the resort, guests can access daily mindfulness experiences and book luxury treatments at the Thuraya Wellness for ultimate revitalisation. Book here Dar Tantora The House Hotel – Dar Al Oud: This ethereal heritage-inspired two-bedroom room circles a private terrace and channels centuries of local craftsmanship. Hailed in 2024 in TIME Magazine 2024 travel list of World's Greatest Places, the buildings in this special part of Old Town have been meticulously restored into the boutique-style eco-lodge. While the on-site spa completes its final touches, Dar Tantora brings wellness to the doorstep with bespoke in-room treatments. Book here Cloud7 Residence AlUla – Deluxe Bungalow: Enjoy the accessible luxury of a 38-sqm topfloor retreat featuring a queen bed, cosy living room, fully equipped kitchenette and 55-inch TV with premium channels. Daily laundry, housekeeping and complimentary Wi-Fi add seamless ease, while a private balcony  CLOUD7 RESIDENCE ALULA – DELUXE BUNGALOW

 DAR TANTORA - DAR AL OUD

frames sweeping desert vistas. Book here Shaden Resort – The Royal Suite (Charles Suite): Experience the opulence and privacy of a 250-square-meter private retreat set in AlUla’s dramatic canyons. With five master bedrooms, a guest room - all with en-suite bathrooms this luxurious suite features a private garden, swimming pool, kitchen, dining area and exclusive entrance. Offering total seclusion and elegance, it’s designed for discerning guests seeking comfort, privacy and breathtaking views of natural landscapes. Book here With unbeatable room rates, serene landscapes and a plethora of immersive cultural and night-time experiences, summer is the perfect time to recharge and reflect amid AlUla’s restorative ambience.

ALULA VISIT WEBSITE

130 TECHNOLOGY

HEFRING MARINE UNVEILS FLEET MANAGEMENT APP REVOLUTIONIZING MARINE OPERATIONS WITH REAL-TIME INSIGHTS AND CONTROL AT YOUR FINGERTIPS

H

efring Marine has announced

The Hefring Marine app offers four core

across each vessel, delivering a complete

the launch of its new mobile

feature sets that transform how marine

operational picture and ensuring all

application designed specifically for marine

professionals manage their operations:

systems are functioning properly.

management capabilities. The app will

Real-time fleet tracking: The application’s

The app is designed to serve marine operations

provide unprecedented real-time insights

interactive mapping system provides live

of all sizes, from small vessel operators

and control over vessel operations, enabling

positioning data for entire fleets, giving

to large commercial fleets. The scalable

users to improve safety, efficiency, and

operators complete situational awareness and

architecture ensures that whether managing

performance across their entire fleet.

control over vessel movements and locations.

a handful of boats or hundreds of vessels,

professionals seeking enhanced fleet

users receive the same level of comprehensive The new application addresses the critical

Intelligent alert system: Users receive

needs of marine operators by delivering

instant notifications for critical events

powerful monitoring and control features

including geofence violations, custom

The Hefring Marine app is now available for

through an intuitive mobile interface. Users

threshold breaches, and engine alerts,

download and immediate use by marine

can now maintain constant connectivity

enabling immediate response to

professionals worldwide. The application

with their vessels regardless of location,

potential issues before they escalate.

supports both iOS and Android platforms,

ensuring optimal operational oversight and rapid response capabilities.

monitoring and control capabilities.

ensuring broad accessibility across different Comprehensive data profiles: Detailed

mobile devices and operating systems.

vessel and trip profiles provide operators “We’ve designed this solution to give

with complete operational histories and

IMAS users and marine professionals the

key performance data, supporting informed

real-time visibility and control they need

decision-making and operational optimization.

to operate more safely and efficiently in today’s demanding maritime environment,”

Device monitoring: The app tracks and

said Karl, CEO of Hefring Marine.

monitors all connected onboard devices

HEFRING MARINE VISIT WEBSITE

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132 Hotel & Hospitality Expo

HOTEL SUPPLY & HOSPITALITY EXPO 2025 - A KEY EVENT FOR THE HOSPITALITY INDUSTRY CONNECT, COLLABORATE, AND GROW AT SAUDI ARABIA’S PREMIER HOSPITALITY EVENT.

T

he Hotel Supply & Hospitality

experiences and streamlining operations.

Exhibition Highlights:

Expo 2025 is set to take place in

This is a prime opportunity to discover

 Hospitality Interiors

Jeddah, Saudi Arabia, from 18-20 August

the tools and innovations that can elevate

 Hotel Services

2025. This exciting event offers unparalleled

your business in a competitive market.

 Operating Equipment & Supplies

opportunities for hospitality professionals,

 Food & Beverage Solutions

suppliers, and exhibitors to connect,

About the Event:

collaborate, and explore the latest industry

The Hotel Supply & Hospitality Expo Saudi

trends. Whether you're an industry veteran

Arabia is the most prominent event dedicated

 Wellness, Recreation & Spa Facilities

or new to the hospitality world, the event

to the hospitality sector in the Kingdom. Now in

 Cleaning & Hygiene Products

promises to deliver immense value through

its third edition, the expo serves as the ultimate

a diverse range of showcases, networking

platform for connecting hospitality buyers

WHY ATTEND OR EXHIBIT?

opportunities, and thought leadership.

with leading global suppliers, addressing

Networking Opportunities The event attracts

the demands of Saudi Arabia’s rapidly

a diverse audience of over 5,000 decision-

growing hospitality and tourism industry.

makers, including hotel owners, managers,

The Expo will feature a comprehensive range of products and services that cater

 Hospitality Technology (Smart Room Systems, Virtual Concierge, etc.)

suppliers, and distributors. With numerous

to the entire hospitality ecosystem. From

This must-attend event gathers hotel

networking opportunities, it’s the ideal

hotel supplies and interior design solutions

developers, owners, operators, F&B

platform for forging new partnerships,

to cutting-edge technology and innovative

professionals, procurement experts,

establishing business connections, and

services, attendees will be exposed to the

interior designers, and industry

expanding your brand’s visibility in the

latest advancements aimed at enhancing guest

decision-makers under one roof.

Middle East’s booming hospitality sector.

Hotel & Hospitality Expo 133

Access exclusive insights on market trends Discover innovative products and services

A Hub for Innovation Unlike other industry

THE LEADING EVENT FOR THE HOSPITALITY

events, the Hotel Supply & Hospitality Expo

SECTOR IN SAUDI ARABIA – 3RD EDITION:

hospitality’s future—whether through smart

VENUE: Jeddah Convention & Exhibition

Industry Insights Experts will lead insightful

tech, sustainable practices, or design trends

Centre, Saudi Arabia

discussions and panels on various aspects

that influence the region’s ever-evolving

DATES: 18-20 August 2025

of the hospitality sector, providing

luxury market. With Saudi Arabia’s Vision

actionable knowledge that can help you

2030 reshaping the tourism and hospitality

stay ahead of emerging trends and adapt

landscape, this Expo will be a focal point

to the evolving market demands.

for new investments and ventures.

in Jeddah offers an extensive focus on

THE HOTEL SUPPLY & HOSPITALITY

Exhibitor Benefits Exhibitors will have

As one of the largest and most influential

EXPO 2025

the chance to showcase their products

events in the hospitality industry, the Hotel

+966 54 803 7872

to a highly targeted audience, potentially

Supply & Hospitality Expo 2025 promises

gaining access to major players in the

not only to inform but also to inspire.

Saudi and broader GCC market. The Expo

Whether you're looking to network with

offers a unique opportunity to present your

industry experts, showcase your business,

brand’s innovations, connect with high-

or gain insight into the latest trends, this

value clients, and boost sales potential.

is the event you can’t afford to miss.

VISIT WEBSITE EMAIL US

134 AMAALA - HEALTH AND SAFETY WITH BADER ALFALLATA

SHAPING SAFETY WITH PURPOSE BADER FALLATAH'S IMPACT AT AMAALA BADER FALLATAH, CHAMPIONING SAFETY AND SUPPORT AT AMAALA FOR A BETTER TOMORROW.

AMAALA - HEALTH AND SAFETY WITH BADER ALFALLATA 135

136 AMAALA - HEALTH AND SAFETY WITH BADER ALFALLATA

A

t AMAALA, Bader Fallatah is more than just a leader in health and

safety; he is a beacon of change, driven by his unwavering commitment to making a meaningful difference. From his earliest days in the industry, Bader knew that safety wasn’t just a protocol, but a culture, one that would protect people and elevate the work environment for everyone involved.

His journey, which has taken him from handson health and safety training to overseeing comprehensive operational protocols, is a testament to his passion for ensuring that the people behind construction projects are as valued as the structures they create.

Through his leadership, Bader has been instrumental in cultivating a culture of safety at AMAALA, where the wellbeing of employees and contractors is paramount.

Transforming health and safety into a culture of care Bader’s work is not confined to spreadsheets and statistics; it is embedded in the very fabric of the company’s daily operations.

From safety training programs that empower workers to take charge of their own wellbeing, to creating environments where individuals feel heard, supported, and valued, Bader’s impact is far-reaching. At AMAALA, every worker, whether on-site or behind the scenes, knows that their safety is a priority, and that’s a direct result of Bader’s dedication.

Empowering workers through comprehensive training and support

AMAALA - HEALTH AND SAFETY WITH BADER ALFALLATA 137

His work goes beyond just compliance, Bader is about connection and purpose.

In the latest video released by AMAALA, viewers are taken on a journey through Bader’s career, one marked by collaboration and a deep-seated belief that a positive and proactive safety culture is not only possible, but essential.

Fostering trust and connection in every safety initiative What stands out about Bader’s approach is his ability to foster trust and build relationships with the teams he works with. He understands that safety isn’t just about rules; it’s about creating an environment where people feel supported and confident. For Bader, this isn't just a job, it’s a calling. His efforts serve as a reminder that safety is a fundamental pillar in any successful venture, and that the well-being of the people behind the work is as crucial as the projects themselves.

Leading by example with a commitment to lasting change As AMAALA continues to shape the future of luxury and sustainable tourism in Saudi Arabia, Bader Fallatah’s work will continue to set the standard for a safety-first culture that not only meets expectations but exceeds them. His vision of creating a world where everyone returns home safely, every day, is a powerful example of how one individual can make a lasting impact.

You can follow Bader's journey in our latest video here: Watch the Video.

RED SEA GLOBAL VISIT WEBSITE

POWERING PROGRESS WITH PRECISION Expert MEP Contracting & Facility Management Solutions You Can Rely On. Since 2003, EmcoTech has been delivering highperformance MEP contracting and facility management services across Saudi Arabia and the Middle East.

From district cooling plants to commercial towers, educational institutions, hospitals, hotels, and industrial complexes, our reputation is built on quality, consistency, and client satisfaction.

We specialize in the complete spectrum of electromechanical systems design, supply, installation, and maintenance, ensuring your projects are powered efficiently from the ground up. Whether it’s a state-ofthe-art healthcare facility or a high-rise residential tower, we engineer environments that perform and endure.

At EmcoTech, we believe that long-term relationships are forged through reliability, transparency, and technical excellence. With decades of experience and a commitment to future-ready solutions, we’re proud to support the Kingdom’s transformation under Vision 2030.

Discover why developers Why EmcoTech?

across the region

•

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choose EmcoTech.

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Long-term operational reliability

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