TDC November 2020 Board Book by Tourist Development Council PBC

Palm Beach County Tourist Development Council

Board Book

November 12, 2020

Table of Contents Invitation Letter 1. TDC BOARD ATTENDANCE 2. TDC NOVEMBER 12, 2020 AGENDA 3. TDC OCTOBER 15, 2020 MINUTES 4. CONSENT ITEMS 4.A. DTPB Activity Report 4.B. Cultural Council Activity Report 4.C. Sports Commission Activity Report 4.D. Film & TV Monthly Newsletter 4.E. Film & TV Production Report 4.F. Convention Center Income & Financial Operations Analysis Compare to Prior Year Budget 4.G. Convention Center Marketing Update 4.H. Convention Center "Pace" Revenue Report 4.I. ERM Project Status Report 4.J PBIA Traffic Report 4.K. Contract Tracking Report 5. OLD BUSINESS 5.A.-1. TDC Dashboard Current Month & FY2020 5.A.-1.a. Discover Hotel Performance Dashboard 5.A.-1.b. Bed Tax Collections 5.A.-1.c. Report Out Metrics 5.C. Checkpoint No.7 September Collected October 2020 6. NEW BUSINESS 6.A. TDC Board Meeting 2021 Calendar 6.C. Update on Leisure Campaign 2021 Season 6.E.-1.a.-e. Category "G" Grant Agreements 6.E.-2. Sports Commission Special Event Contract College Football Playoff 7. BOARD COMMENTS 8. PUBLIC COMMENTS

DATE:

November 6, 2020

TO:

Commissioner Mary Lou Berger, TDC Chair, and all TDC Board Members

FROM:

Glenn P. Jergensen, Executive Director Tourist Development Council

SUBJECT:

Thursday, November 12, 2020 TDC BOARD MEETING

The Palm Beach County Tourist Development Council will meet on Thursday, November 12, 2020 in the Palm Beach County Convention Center, Ballroom ABC at 650 Okeechobee Boulevard, West Palm Beach, FL 33401. Parking garage will be available. The subject board meeting packet is enclosed. The meeting will begin at 9:00 a.m. If you have any questions regarding this information, please give us a call at 233-3130.

I. GJ/JH Enclosure cc:

Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Chuck Elderd, FTC George Linley, Sports Commission Dave Lawrence, Cultural Council Deborah Drum, ERM Jorge Pesquera, Discover David Anderson, Convention Center / Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Hospitality Jodi Cross, Florida Restaurant and Lodging Association Regional Sales Manager (Agenda) Joan Hutchinson, TDC Ernie Pena-Roque, TDC

Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

TDC BOARD MEETING ATTENDANCE SHEET REVISED EFFECTIVE November 12th, 2020

(Seat)

01.09.20 02.13.20 03.12.20 04.09.20 05.14.20

BOARD MARKETING WORSHOP 05.28.20

06.11.20 07.09.20 08.13.20 09.10.20 10.15.20 11.12.20 12.10.20

(1) Chair Commissioner Mary Lou Berger 11/20/2018 - 11/2020

COVID-19

(4) Jim Bronstien Vice Chair(9/30/22) Appt(3/1/95) ReApp(9/18/18) Dis.3

COVID-19

(2)Jeffrey Mayer (9/30/23) Appt(11/05/2019)Dist. 1

COVID-19

(3) Jim Mostad (9/30/20) Appt (10/16/19), Dis. 2, St 3

COVID-19

Vacant

(6)Comm Christina L. Romelus(9/30/24) Appt (01/10/17)ReAppt(8/4/20)[Dis.5]

COVID-19

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) Dis6

COVID-19

Excused

COVID-19

COVID-19 COVID-19 COVID-19

P P P

NA NA NA NA

P P P

P P P P

P P P

P P P P

P P P

COVID-19

P P P P P P

Julie Bishop

NA NA NA NA NA NA NA

Evan Lomrantz

P P A P P P

P P P P P P P

P P P P P P

P P P P P P P

(5)Vacant, Dis4

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7] (9) Comm. Kelly Shoaf (9/30/22) Appt. 6/4/19 At-Large

STAFF Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Dave Lawrence, Culture George Linley, Sports Chuck Elderd, Film & TV Jorge Pesquera, Discover Deborah Drum, ERM Dave Anderson, PBCCC Vincent McPhail, PBCCC Glenn Jergensen, TDC Ernie Pena-Roque, TDC Joan Hutchinson, TDC

NA NA NA NA NA NA NA NA NA NA NA

O:\TDC MEETINGS\TDCMtg2020\attendnc ** Reappointment during current year NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

COVID-19 COVID-19 COVID-19 COVID-19 COVID-19

P P P P P

Julie Bishop

P P P P P

P P P P P P

O:\TDCMtg2020\attendnc\01102013 to Present Sheet

TOURIST DEVELOPMENT COUNCIL NOVEMBER 12th, 2020 PBC Convention Center Ballroom West Palm Beach, Florida AGENDA 1.

ROLL CALL

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE

MOTION TO APPROVE OCTOBER 15th TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR NOVEMBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT*

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & FY2020* a. Discover Hotel Performance Dashboard* b. Bed Tax Collections* c. Report Out Metrics*

PBI UPDATE – LAURA BEEBE

CHECKPOINT #7 SEPTEMBER COLLECTED OCTOBER*

2. 1

NEW BUSINESS – DISCUSSION ITEMS A.

January 2021 to December 2021 Meeting Calendar*- Motion to Approve

TDC Finance Committee Appointment of Jeff Mayer- Motion to Approve

Update on LEISURE CAMPAIGN 2021 Season*- Jorge Pesquera & Team

DISCOVER 1. Two Minute Update- Jorge Pesquera 2. Update on Equity/Diversity/Inclusion

SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a. b. c. d. e.

Delray Beach Open by VITACOST.com (February 12-21, 2021) – Delray Beach Tennis Center The Honda Classic (March 15-21, 2021) – PGA National Resort & Spa Walker Cup Match (May 7-9, 2021) – Seminole Golf Club NEW USTA Girls 12’s National Clay Court Championships (July 11-18, 2021) – The Polo Club of Boca Raton USTA Boys 18’s & 16’s National Clay Court Championships (July 11-18, 2021) – Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound Boca West, Hunter’s Run, Seven Bridges Tennis Center, Woodfield Country Club

Totals 2. 3. 4.

Amount

Room Nights

$25,000

1,000

$75,000

7,500

$10,000

875

$5,000

500

$20,000

2,500

$135,000

12,375

Sports Commission Special Event Contract College Football Playoff* Two Minute Update- George Linley Update on Equity/Diversity/Inclusion

CULTURAL COUNCIL 1. Two Minute Update- Dave Lawrence 2. Update on Equity/Diversity/Inclusion

FILM & TV 1. Two Minute Update- Chuck Elderd 2. Update on Equity/Diversity/Inclusion 2

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson 2. Spectra Hospitality a. Two Minute Update- Vincent McPhail

ERM 1. Two Minute Update- Deb Drum

BOARD COMMENTS

PUBLIC COMMENTS

ADJOURNMENT Next Meeting December 10th. *Attachment included

Tdc/tdcmtgs2020/Agenda.11.12.2020

TOURIST DEVELOPMENT COUNCIL OCTOBER 15th, 2020 MINUTES 1.

ROLL CALL Present Jim Bronstien, Vice Chair Jeffrey Mayers Don Dufresne Commissioner Kelly Shoaf Commissioner Christina L. Romelus Davicka Thompson

Absent Jim Mostad Commissioner Mary Lou Berger, Chair Seat 5 Vacant

Staff Verdenia C. Baker, County Administrator Denise Coffman, Deputy County Attorney Glenn Jergensen, TDC Joan Hutchinson, TDC Ernie Pena-Roque, TDC Patricia Ramirez, TDC Dave Lawrence, Cultural Council Jennifer Sullivan, Cultural Council Kathleen Alex, Cultural Council George Linley, Sports Commission Michael Zeff, Sports Commission Scott Glinski, Sports Commission Jared Fleet, Sports Commission Evan Lomrantz, Discover The Palm Beaches Gustav Weibull. Discover The Palm Beaches Kelly Cavers, Discover The Palm Beaches Nick Parks, Discover The Palm Beaches Richard Basen, Discover The Palm Beaches Chuck Elderd, Film & TV Commission Deborah Drum, ERM Julie Bishop, ERM Dave Anderson, Convention Center/Spectra Venue Management Vincent McPhail, Convention Center/Spectra Food and Entertainment Mike Brodnicki, Convention Center Laura Beebe, Airports Other Mike Bauer, Jupiter Stadium Ltd Cody Benkelman, Airports Mami Kisner

AGENDA ADDITIONS AND DELETIONS – MOTION TO APPROVE Motion to approve Agenda Additions & Deletion is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

MOTION TO APPROVE SEPTEMBER 10th TDC MEETING MINUTES* Motion to approve September 10th TDC Meeting Minutes is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

MOTION TO RECEIVE AND FILE THE CONSENT ITEMS FOR OCTOBER 2020 MARKETING AGENCIES REPORTING A. DTPB ACTIVITY REPORT* B. CULTURAL COUNCIL ACTIVITY REPORT* C. SPORTS COMMISSION ACTIVITY REPORT* D. FILM & TV MONTHLY NEWSLETTER* E. FILM & TV PRODUCTION REPORT* PBC CONVENTION CENTER OPERATING REPORTS F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR* G. CONVENTION CENTER MARKETING UPDATE* H. CONVENTION CENTER “PACE” REVENUE REPORT* OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS I. ERM PROJECT STATUS REPORT* J. PBI TRAFFIC REPORT* K. CONTRACT TRACKING REPORT* Motion to receive and file the Consent Items for October is made by Jeffery Mayers and seconded by Commissioner Kelly Shoaf. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant.

OLD BUSINESS – DISCUSSION ITEMS A.

TDC TOURISM PERFORMANCE METRICS 1. TDC DASHBOARD CURRENT MONTH & YTD*

Jergensen Bed Tax Collection – For the month of August 2020 collected in September 2020 was at $1.8M compared to the same month in 2019 at $2.6M with a (29%) decrease. Forecast at 2

reduced levels for the month was $0.4M, so we are $1.5M higher, but down (3.5%) from prior month. August Tax Exempt rental receipts of $1.5M, were up 11% from prior August. The Total FYTD’20 collections were at $43.3M, lower than last fiscal year’s $54.2M by (20%) reflecting the fifth full month of recovery from COVID-19 this fiscal year. Total Fiscal Year 2020 is $7M higher than our conservative reduction forecast for Fiscal Year 2020. Our initial forecasts projected a (33%) decline; we end at a (20%) decline equal to the Great Recession of 2008/2009. The Rooms sold for August were 213,353 or (35%) lower than the previous year. Rooms available for August at 549,878 at 4.4% higher than last year. Hotel Rooms active in the County 17,738 exceeded our March 2020 peak of 17,602. Occupancy for August 2020 was 38.8%, down (38%) over Prior Year. Occupancy for August 2019 was 62.1%. Occupancy August CYTD was 46.7%, down (37%) over prior year. Average daily rate for August was at $127.23, 5.2% higher than previous year, CYTD up 2.9%. The revenue/available room for August was at $49.32 lower by (34%), CYTD decrease (34%). Hotel Room Net sales FY20 Year over Year-August decreased (32%) at $25.8M. Nonhotel room sales FY20 Year over Year August increased 10% at $4M. Hotel Room Net Sales FY20 Year to Date decreased by (25%) at $597M. Non-Hotel Room Sales FY20 Year to Date increased by 20% at $104.4M. FYTD 2020 Taxable Revenues Fiscal Year decreased (20%) at $702M. Airport activities for the month of August, 113,627 passengers (76%) lower than the same August 2019 and estimated seat capacity was down (53%) over last year with 254,201 seats. Passenger from 12 month rolling average went down (34%) to 4,433,993 over last year. Leisure & Hospitality Employment for August of 64,100 decreased (26%) over the same month in 2019. Accommodations employment down (53%) at 5,100 employees. F&B was down (23%) at 43,900 employees. Arts & Entertainment employment down (18%) at 15,100 employees. a. b. c. B.

Discover Hotel Performance Dashboard* Bed Tax Collections* Report Out Metrics*

PBI UPDATE – LAURA BEEBE*

Cody Benkelman Cody Benkelman gave the report for Laura Bebe and stated that the advertising of the Jet Blue non-stop flight to LAX has begun in county for outgoing flights and is about to 3

begin in Los Angeles for flights to PBC. Advertising is focusing on digital formats and paid social media. C.

CHECKPOINT #6 AUGUST COLLECTED SEPTEMBER*

Jergensen Hotel rooms sold in August were down (34.8%) with revenue down (32.3%) and occupancy down (38%) from 2019. For the FY2020 gross collections were down (20.1%) with our lowest point being in April. Mayers Expressed the desire to continue with the checkpoints and forecasts through Q1. He expressed concern about the group market and continued lack of group bookings. He expressed a need in the industry to understand who is traveling, where they are from, where they are traveling, and why they are traveling. Anderson Confirmed that convention centers across the U.S. are not seeing any group activity or bookings until late March, early April. Jergensen Shared research which shows Florida is the most desired travel destination in the Country, but at the same time backs up Mr. Andersonâ&#x20AC;&#x2122;s comments that group travel will not resume until April 2021. Beebe Air travel is still down 75% in August and September maybe in the 60% range. She expects capacity to increase as we near the holidays, but flights will remain down 50%. Mayers Asked about projections. Beebe Stated that predictions are difficult because airlines are making last minute decisions about flights. New York continues to have quarantine orders which suppresses service and New York was once one of our largest markets. On a happy note, Conde Nast has voted PBI the third best airport in the U.S. 6.

NEW BUSINESS â&#x20AC;&#x201C; DISCUSSION ITEMS 4

TDC RECOVERY UPDATE 1. Discover Platform*

Basen Discover has entered into Stage- 2A marketing campaign, reaching into the Orlando and Tampa markets and if COVID cases in Florida continue to decrease marketing will begin soon in the Jacksonville and Atlanta markets. Discover is continuing with digital campaigns and free night promotions. 2.

Cultural Tourism*

Sullivan The Cultural Council has begun a five-pronged marketing campaign which is made up of • •

• • • B.

Relief and Recovery, which focuses on GBAC accreditation for cultural organizations. The Norton Museum is close to receiving their accreditation and will be the first cultural venue to do so. Advertising, new advertising campaigns are being aired in traditional markets, digital, and influencer markets, all have a call to action, click on the link for information and promotions. Mosaic is targeting the message in So. Florida and a teaser campaign begins October 16 and run through December in Orlando and Tampa markets. Brand marketing will turn on in December for travel markets. Matching Co-Op advertising, co-op advertising has begun with the Sun Sentinel, PB Media Group, Jupiter Magazine, and PBI. Influencers and P.R., a variety of social distancing events are taking place, such as a reception at the zoo which highlights cleaning procedures and the wearing of masks. Activations - are being planned through the Cultural Concierge program promoting social distancing and outdoor events. CULTURAL COUNCIL 1.

Two Minute Update- Dave Lawrence

Lawrence • • • •

The Cultural Council hosted a virtual town hall with an audience of 160 attendees. October is National Arts and Humanities month. Cultural Resiliency Funding program launches on October 16 and we are asking cultural organizations to light their building green for go (reopening). The Cultural Councils first post COVID exhibit in the main gallery opens next week with a soft opening and will open to the general public on November 18.

•

On October 16, a virtual opening of an Anthony Burke curated exhibit will highlight five African American visual artists along with five African American poets for very unique and timely virtual experience. SPORTS COMMISSION 1.

Motion to approve the Cat. “G” Grant Agreements*: Grant a.

b. c. d.

Amount

Holiday Basketball Classic of the Palm Beaches (December 28-30, 2020) – Palm Beach Gardens Community High School, Cardinal Newman High School Gainbridge LPGA (proposed January 25-31, 2021) – Banyan Cay Golf Resort XPE NFL Combine Prep Training (January 1April 30, 2021) – XPE Sports Winter Equestrian Festival (January 6-April 4, 2021) – Palm Beach International Equestrian Center

$110,000

Total Amount

$162,500

$15,000 $30,000 $7,500

Motion to approve the Category “G” Grant Agreements is made by Jeffrey Mayers and seconded by Davicka Thompson. Motion carries 6-0 with Commissioner Mary Lou Berger and Jim Mostad absent and seat 5 vacant. 2.

Super Bowl Economic Impact*

Linley The economic impact from hosting the Super Bowl was $25 million to Palm Beach County. This is double what was generated from the last Super Bowl we hosted. Palm Beach County received 4.4% of the total impact of the Super Bowl which took place in Miami and 88% of Super Bowl attendees were from out-of-state. 3.

Two Minute Update- George Linley

Linley 42,000 room nights have been cancelled in conjunction with cancellation of events due to COVID. The Sports Commission still has 27 events scheduled for Q1 2021, which we are trying to save by implementing COVID mitigation procedures. Multi-team events are the most challenging, the large Lacrosse event relocated to Tampa due to concerns about bring thousands of participants to Palm Beach County. The Gainbridge LPGA 6

tournament may shift to the end of February in coordination with another Florida LPGA event. Bronstein Have grant amounts changed based on what is happening? Linley We have reduced most grants somewhat, but we believe that recovery depends on getting sports back up and running. So, we do not want to lose an event due to funding levels. We are closely monitoring what is happening and we are also adjusting room night formulas, recognizing that room nights will not be what they were pre-covid. D.

DISCOVER 1.

Miami Dolphins-Two Year Partnership*

Parks With the success of our Super Bowl activation we looked at other ways to partner with the NFL and Miami Dolphins. Currently, Dolphins stadium is wrapping the first ten rows of seats and not allowing anyone to sit in these rows. We are purchasing advertising on these wraps. Our intent is to market our brand in the South Florida market and also to build our brand in visiting team markets. The buy is $200,000 per yr. for two years and with this purchase comes: • 32 television spots on The Audible a CBS Miami program. • Game day protection – if a game is cancelled our purchase price will be decreased • A Belle Glade football camp will be attended by active Dolphin members and will include a Q & A session. • Palm Beach County will be highlighted in the game day program. This is a deeply discounted rate for advertising during a Dolphins game. In normal times, this advertising would cost upwards of $500,000 per year. Jergensen In November Discover will be bringing a new branding campaign for discussion. 2.

Two Minute Update- Jorge Pesquera

Lomrantz Discover achieved four out of five performance measures in 2020 even with the onset of COVID. Other updates: • Currently, we have been participating with Visit Florida and their recovery program. 7

• • • • • E.

44 hotels have signed up for the GBAC accreditation. January 12 & 13 ,2021 Discover will be hosting a live virtual PCMA Leadership Conference. In January 2021 Discover will also be holding a strategic plan refresh. Gustav Weibull has been invited to join Visit Florida Leadership Council. Discover has selected a local consultant to provide diversity training to staff and a date will soon be locked down for that training. FILM & TV 1. Two Minute Update- Chuck Elderd

Elderd Thirty years ago, when the TDC was first started we had zero national media coverage, we now have an abundance of national presence from the upcoming Dolphin stadium wraps, to equestrian, golf, NCAA events, and more. Update: • PBTV Watch Parties are a success with a reach of 217,000 for this weekly series. Season 2 is about to begin with an episode focusing on our Cultural opportunities • More production companies are requesting permits to shoot and several companies from New York are currently filming. F.

CONVENTION CENTER 1. Spectra Venue Management a. Two Minute Update- Dave Anderson

Anderson • • • •

Both the Condo Expo and the Fashion Expo are back in October and both are growing with more vendors and attendees. In February we will be hosting two art shows Skywalk is due to be completed in Mid-December A second GBAC seminar will be taking place next month 2.

Spectra Hospitality a. Two Minute Update- Vincent McPhail

McPhail We are looking forward to the two art shows and are partnering with local restaurants and chefs to bring the flavors of Palm Beach County into the convention center. G.

ERM 1. Two Minute Update- Deb Drum

Drum 8

Good news, beaches are in good shape after recent storms. The RFP has gone out for beach restoration work with Juno Beach being worked on this winter and Jupiter/Carlin Park beginning next winter. Visitors to our open natural areas is up 25% as people are looking for ways to get out of the house in a safe manner. 7.

BOARD COMMENTS No comments from the Board.

PUBLIC COMMENTS No comments from the public.

ADJOURNMENT Next Meeting November 12th. *Attachment included

Tdc Meetings/tdcmtgs2020/10.15.2020 Minutes

4. CONSENT ITEMS

TO:

Glenn Jergensen, Executive Director - TDC

FROM:

Jorge Pesquera, President/CEO

DATE:

October 30, 2020

RE:

Discover The Palm Beaches Monthly Activity Report October 2020

The following is a summary of TDC Performance measures for the month of October 2020. This report demonstrates trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of October. We continue to be negatively affected by the COVID-19 crisis, particularly, with the recent increase in cases. September Hotel Performance 



Total room inventory is 4.7% higher than last year, at 17,769. The Palm Beaches ranks 2nd in room inventory growth in Florida. The Space Coast ranks 1st.  Orlando is down 19%, Miami down 9% and Daytona down 0.4% The number of room nights sold in was 215,000, up about 1,000 from August.  Since reopening The Palm Beaches has sold an average of 194,000 room nights each month  The Palm Beaches has 3.9% share of room nights sold in Florida Occupancy ended the month at 40.3%.  The Palm Beaches ranks 9th, only higher than Naples, Miami and Orlando  The Panhandle continues to rank 1st with 59.9% occupancy and the Keys was 2nd with 56.0% The average daily rate (ADR) was $128 increasing 8.7% from 2019. This is due to a 68% increase from luxury properties ($397 vs. $237). All other scales saw ADR declines of 4-12%.  The Palm Beaches ranked 3rd in rate. Naples and The Keys had higher rates RevPAR was $52 up $3 from August (down 23% for 2019), ranking 5th (up from 7th last month)  The Keys had a RevPAR of $119

September CYTD Hotel Performance  

 

The total number of room nights sold is down 35% for the year  Florida has decreased by 39% Occupancy is down 36% to 46%  Florida decreased 33% to 49%  The range of occupancy in the state is a high of 58% and low of 44% The average daily rate is up 2.7% to $194  Florida is down 6% RevPAR is down 34% to $89, driven by occupancy

4-A

TABLE OF CONTENTS

Section

Table of Contents Page

Performance Measures ..........................................................................3 Marketing Advertising/Paid Media ..........................................................................4 Owned Views Digital Footprint ...............................................................4 Consumer & Travel Industry Database.....................................................4 Public Relations - Earned Media Impressions ............................................5 Public Relations - Social Media Engagement .............................................6 Group Sales Booked Room nights Hotel Lead program.................................................8 Group Level Booked Room Nights (CC Shared) .........................................8 Citywide Actualized FY Room Nights for Convention Center (Shared) ...........8 Destination Review ...............................................................................9 Site Participation ..................................................................................9 DTPB Hotel Lead & Long - Term Sales/Convention Center Report .............. 10 Research Reports .............................................................................. 11 Data Dictionary ................................................................................. 16

Performance Measures - TDC

*Excludes Legacy accounts. **Minor deviation in production results after year end may occur based on change (increase/decrease) request in room block.

D T P B OBJECTIVES

2020 - 2021

Leisure /Consumer – Increase Consumer and Travel Industry database to 400,000 –

Generate 11,000,000 in Owned Views Digital Footprint

–

Generate 1,200,000 Social Engagements

–

Generate 400,000,000 Advertising Impressions

–

Generate 150,000,000 Earned Media Impressions

Meetings & Conventions – Book 90,000 DTPB only room nights (Hotel Meetings Leads) –

Generate 30,000 Group Level Booked Room Nights Convention Center Shared

–

Generate 20,000 Group Level Actual FY Room Night for Convention Center Shared

–

Generate 55 participants in Destination Reviews

–

Generate 70 Destination Site Participants

Marketing Traditional Impressions

Digital Impressions

Advertising / Paid Media - Traditional & Digital FYTD

Month / Month

Total Impressions 34,419,303

FY21 traditional impressions are up significantly due to an out-of-home buy we did not have in FY20.

Owned Views Digital Footprint 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000

11,000,000 2,528,621

2,000,000 0 OCT

FY 2021 Target

Consumer & Travel Industry Database

Marketing & Leisure Sales

Marketing Public Relations Month / Month

- Earned Media Impressions FYTD

14,000,000

12,000,000

10,000,000

8,000,000

14,123,589

6,000,000

4,000,000

2,000,000

2,904,611

FY2020

Oct-20

150,000,000 140,000,000 130,000,000 120,000,000 110,000,000 100,000,000 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 40,000,000 30,000,000 20,000,000 10,000,000 0

FY2021

150,000,000

Total Impressions YTD 2,904,611

FY2021 Oct

2,904,611

0 Oct-19

14,123,589

Marketing & Leisure Sales

FY 2021 Year End Target

Marketing Public Relations -

Social Media Engagement for March 2019 and 2020

Oct 2019

Oct 2020

Competitor Insights: 

This month, we had the HIGHEST Instagram follower growth percentage out of our competitive set – for the FIFTH month in a row! Our account grew by 3.6% (3.9% last month) while @ftmyerssanibel grew the second most at 1.4%.



We received the fourth most engagements on Instagram in our competitive set (flat to last month), only behind @thefloridakeys, @visitorlando and @ftmyersanibel. (flat to last month)



In addition, we’re ranking fourth on Facebook in terms of engagements. (up from fifth last month)

1. 2. 3. 4. 5. 6.

Visit Miami The Beaches of Fort Myers/Sanibel Visit St. Pete/Clearwater DTPB Visit Florida Visit Lauderdale

Marketing & Leisure Sales

DTPB MONTHLY SOCIAL MEDIA REPORT OCTOBER 2020

KEY INSIGHTS

Commentary continues to be positive on Instagram - and we have seen a switch in attitude on Facebook. This month, we are continuing to see more positivity coming through. (This has to do with our audience on both platforms - Instagram has far more of a local presence, where we see our top audiences on Facebook coming from New York, New Jersey, etc.) Groups Linkedin strategy continues to prove that an employee-led strategy is best! This employee-shared photo of the booth was the most engaged this month. New Instagram record for most liked photo with 3.9K organic engagements and 6.7K likes after boosting! Loggerhead's virtual event promotion was our least engaged across channels - virtual events seem to be fatiguing.

MONTHLY SOCIAL RECAP

370,995

5,837,943

6.0%

7.1%

3.8%

MoM Change

Facebook ER

Twitter ER

Total Followers

49%

11%

Total Impressions Instagram ER

-10%

TOP PERFORMING CONTENT CROSS-CHANNEL

Instagram Most Engaged 3.9K Engagements 7.6% ER 51.7K Impressions

Facebook Most Engaged 9K Engagements 8.6% ER 105.7K Impressions

Twitter Most Engaged 188 Engagements 6.1% ER 3.1K Impressions

LinkedIn Most Engaged 202 Engagements 8.3% ER 2.4K Impressions

BOTTOM PERFORMING CONTENT CROSS-CHANNEL

Instagram Least Engaged 166 Engagements 2.7% ER 6.1K Impressions

Facebook Least Engaged 24 Engagements 1.2% ER 2K Impressions

Twitter Least Engaged 8 Engagements .9% ER 901 Impressions

LinkedIn Least Engaged (FPL) 2.9% ER 306 Impressions

Group Sales and Services Booked Room Nights - Hotel Lead Program Month / Month

FYTD

Group Level Booked Room Nights (CC Shared) Month / Month

FYTD

Citywide Actualized FY Room Nights for Convention Center (Shared) 36,000 34,000 32,000 30,000 28,000 26,000 24,000 22,000 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0

9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Oct

Nov

Dec

Jan

Feb Mar FY 2020

Apr

May Jun FY 2021

Jul

Aug

Sep

35,000 25,029 20,000

451 FY 2020 YTD Total

FY 2021 Goal

6 additional rebookings went definite for the future totaling 3,989 additional room nights. 7

Group Meetings & Destination Services

Group Sales and Services Destination Reviews 35

65 56

0 Oct

Nov

Dec

Jan

Feb

Mar

Apr

FY2020

May

Jun

Jul

Aug

FY2020

Sep

FY2021

YTD Total

FY2021

Goal

Site Participation 14

90 80

70 10

90 80 70

30 4

20 2

0 Oct

Nov

Dec

Jan

Feb FY 2020

Mar

Apr

May FY 2021

Jun

Jul

Aug

Sep

6 FY 2020 YTD Total

FY 2021 Goal

Group Meetings & Destination Services 8

Hotel Performance Dashboard September 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—September 2020

Hotel Performance by Location2* —September 2020

Hotel Performance by Region2*—September2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —September (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—September 2020

1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets. 2. Region and Location breakdowns are customized segments for Discover The Palm Beaches. 3. Scale breakdowns are customized segments for Discover The Palm Beaches based on average rate from the previous calendar year. 4. USD—U.S. Dollar, GBP—British Pound, CAD—Canadian Dollar, BRL—Brazilian Real, EUR—Euro, COP—Colombian Peso, ARS-Argentine Peso, MXN-Mexican Peso

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. For questions please contact research@thepalmbeaches.com.

Hotel Performance Dashboard CYTD—Jan. to Sep. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Sep. 2020

Hotel Performance by Location2* —Jan. to Sep. 2020

Hotel Performance by Region2*—Jan. to Sep. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Sep. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Sep. 2020

Discover The Palm Beaches Recovery Dashboard — Sep 2020 Room Nights Sold

Hotel Occupancy

*Source: STR

PBI Passenger Arrivals

*Source: PBI

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

Bed Taxes (Collection Month)

*Source: Florida Department of Revenue

Discover The Palm Beaches—Confidential & Proprietary, for internal use only “The information contained in this document is confidential and exempt from disclosure under public records law, unless judicially determined otherwise. Such information includes booking business records; information in response to a sales promotion, advertisement, or research project which, if released, would reveal the identity of persons or entities who provide data or other information; trade secrets as defined by Sec. 812.081 Fla. Stat.; and/or trade secrets and commercial or financial information gathered from a person and privileged or confidential under federal law.”

Discover The Palm Beaches Recovery Dashboard —September 2020 Room Nights Sold

*Source: STR

Leisure & Hospitality Jobs

*Source: Florida Department of Economic Opportunity

Total Industry Sales (Accommodations, Restaurants, Attractions)

*Source: Florida Department of Revenue

The Palm Beaches Performance Ranking September 2020 The Palm Beaches Ranking vs. Florida Destinations1* (September 2020)

The Palm Beaches Ranking vs. Florida Destinations1* (January to September 2020)

*Source: STR 1. Ranking derived by Discover The Palm Beaches by comparing STR data for PBC and all 12 major Florida markets.

DATA DICTIONARY Term

Definition

Actualized Room Nights

Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR)

Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Represents number of contacts in the DTPB electronic database Database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors. Destination Review An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination. Digital Media Online advertising such as web banners, mobile, email, social media, search, etc. DTPB

Discover The Palm Beaches

Earned Media Impressions

Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

Fiscal Year (October 1 to September 30)

FYTD

Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services

Groups that DTPB has serviced and that are travelling in the month Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms

Occupancy (Occ) Paid Media

Advertising and media coverage that has been payed to be distributed

Paid Website Traffic

Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as

1 9

DATA DICTIONARY Term

Definition

RevPAR Room revenue divided by rooms available. (Revenue Per Available Room) Rooms Sold

The number of rooms nights sold or rented (excludes complimentary rooms).

Sessions (formerly visitors)

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional Media

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Twelve Month Moving Average Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY

Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

10 1

October 2020 PERFORMANCE DASHBOARD FY 2020 Performance Indicator

Goal

PR Impressions

FY 2021 Actual

1,200,000,000 2,944,891,532

Website Sessions

FY Goal (Post-COVID)

Current Month

FYTD

% to Goal

2,400,000,000

271,917,578

11%

530,000

402,268

580,000

55,936

10%

35,000

34,129

37,500

34,344

6%1

Facebook

13,700

13,455

14,700

13,554

8%1

Instagram

9,000

8,581

10,400

8.711

8,711

7%1

12,300

12,093

12,400

12,079

0%1

27,000

22,857

32,000

23,147

3%1

Cultural Concierge Program Leads2

1,000

753

1,000

Visitors to the Cultural Council

12,500

5,206

6,000

Partner Referrals

50,000

40,695

40,000

4,569

11%

12%

Social Media Followers (Total)

Twitter

Tourism Email Subscribers

Co-op Packages Sold

Bolded items indicate TDC-designated performance indicators for FY21

In order to provide accurate pacing, percentage to goal for social media followers and email subscribers is calculated by dividing new followers/subscribers gained FYTD by the difference between the FY goal and the total at the beginning of FY. 2 Offline leads are reported quarterly. 1

Item 4B - Page 1

HIGHLIGHTS ADVERTISING In October, the Council continued promotion of the MOSAIC campaign as part of its cultural tourism recovery efforts, keeping target markets aligned with Discover The Palm Beaches. Twelve offers from local cultural organization partners were added to the campaign landing page on October 16, and three more were added by the end of the month. Website traffic for the month once again reached levels on par with pre-COVID averages. Co-op programs resumed, with advertising in area publications as well as PBIA (which now includes a video in rotation on the airport’s digital signage).

PR & SOCIAL MEDIA State of the Cultural Sector Town Hall and “Restart with the Arts”: On October 8, the Cultural Council announced several key initiatives during a virtual State of the Cultural Sector Town Hall, which welcomed 158 attendees and garnered nearly 300 views on Facebook. The Council shared results from an initial COVID-19 impact survey, announced the new Cultural Resiliency Fund, and encouraged cultural organizations to “go green” on October 16. Ten organizations lit their buildings in green, and more participated on social media to bring attention to the Council’s “Restart with the Arts” movement to encourage the community to support local cultural organizations this fall. Efforts resulted in several pieces of media coverage and well over 3,200 people reached on social media. MOSAIC Influencers: As offers were posted to the MOSAIC landing page, the Council contracted five additional drive market social influencers to visit and post about safe cultural experiences in the destination. Communications – Re-opening & Virtual Experiences: The Council continues to promote The Palm Beaches' Pledge, mask mandates, safe visitation to cultural organizations, and MOSAIC on social media, in national PR efforts, and on its website. Safety language is a key component in these communications. Other Highlights: South Florida Science Center & Aquarium's Hard Bodies exhibition; Mounts Botanical Garden's Dogs' Day in the Garden; How Do We Move Forward? and Reflections exhibitions at the Cultural Council.

FEATURED PRESS COVERAGE • • • • •

Palm Beach Daily News, Oct. 8: County-funded grants program will aid cultural groups hurt by the COVID-19 pandemic WPEC/CBS12, Oct. 16: Palm Beach County venues go green to join 'Restart with the Arts' movement Florida Weekly, Oct. 22: Cultural groups go green for Restart with the Arts Florida Weekly, Oct. 29, Happenings: Cultural Council's MOSAIC WPTV, Oct. 30: Cultural Council for Palm Beach County offering 'months' of deals

AGENCY COLLABORATIONS Film & Television Commission: The Cultural Council worked with the Film & Television Commission (FTC) on finalizing the third episode of Art Adventures of The Palm Beaches, which is set to premiere on South Florida PBS in November (WXEL: 11/14 at 5:30 p.m., WPBT: 11/15 at 12:30 p.m.) Item 4B - Page 2

HIGHLIGHTS CULTURAL CONCIERGE PROGRAM The Cultural Concierge Program continued promoting cultural tourism throughout the destination, highlighting the destination’s strong commitment to public safety throughout the cultural community. Work in conjunction with the Group Sales and Destination Services team at Discover The Palm Beaches included: •

• •

Developing a budget and proposal for an activation (live mannequins from Ballet Palm Beach) for quarterly Florida Fashion Focus/Trendz events at PBC Convention Center; compiling a list of sand sculptors and a list of local cultural organization video content suitable for virtual destination services “Future of Association Meetings” and “Marketing Meeting of the Minds” calls Creating a video clip greeting from the Cultural Concierge Program for the AMEX Inter[action] Virtual Tradeshow montage

Additional program efforts: • Hot Tickets recommendations from the Cultural Concierge were emailed on October 13 and 27 (MOSAIC focus). • Participating in DTPB’s meeting of area VIC managers, promoting MOSAIC and Hot Tickets. • Providing DTPB’s Leisure Sales team a list of cultural venues for socially distanced outdoor weddings. • Serving on Palm Beach FRLA’s Education Committee to plan a virtual EATS 2021 in January • Working with two local realtors to make Cultural Concierge services and local cultural information available to out-of-state home shoppers visiting The Palm Beaches. • Compiling itinerary details for Round 3 of MOSAIC influencers (4 guests). • Incorporating “The Palm Beaches Pledge” into CCPBC’s Visitor Information Center signage. • Attending the Delray Beach Tourism Roundtable. • Providing a list of hotels to include on the Downtown Convention Center District Walking Map. • Monitoring progress of art installations at The Canopy Hotel WPB.

PBIA DIGITAL SIGNAGE (VIDEO)

Item 4B - Page 3

HIGHLIGHTS MOSAIC INFLUENCER CAMPAIGN

Item 4B - Page 4

Year End Performance Fiscal Year 2020

4.C.

Our Sports Commission hosted 112 events in FY 20

The Sports Commissionâ&#x20AC;&#x2122;s FY 20 event portfolio consisted of 189 events, until Covid-19 eliminated 77 of those events

Number of Sports Commission Hosted Events 190

176

175

179

162

Number of Events

160

152

145

138 129

130

122 113

115 100

70 55

112

47 02

Fiscal Year

The Sports Commissionâ&#x20AC;&#x2122;s event portfolio in FY 20 = 222,363 room nights (FY 20 room nights decreased by 16%, year over year due to Covid-19)

85,519 booked room nights were eliminated in FY 20, after 77 events were canceled or relocated from March â&#x20AC;&#x201C; September due to the Covid-19 pandemic

Sports Commission Room Night Production 256,369

260,000 244,097 240,000 223,650 220,000

222,363 203,262

200,000 183,896 180,009 180,000

170,997 165,182

166,206

160,000 150,533 151,350 138,863

140,000

154,558

144,213 144,751

126,943 120,000 112,386

110,008

100,000 02

The Sports Commissionâ&#x20AC;&#x2122;s event portfolio in FY 20 = $183,988,000 in economic impact (FY 20 economic impact declined by 12%, year over year due to Covid-19)

18 different sports events delivered nationally televised broadcasts to The Palm Beaches in FY 20

FY 20 delivered the largest collection of nationally televised broadcasts taking place in The Palm Beaches, which is a Post Covid â&#x20AC;&#x201C; 19 strategy for our Sports Commission

During FY 20, the Sports Commission Development Team submitted 102 bids, to host events representing 160,015 in 2021 to 2026

SPORTS COMMISSION PERFORMANCE MEASURES 2 - BIDS 3 - SITE VISITS 4 - TV BROADCASTS

115

102

REPORTED NUMBER

75 66

35 15 -5

13 3

20 10

22 25 9

30 30

26* 14*

37 42

FISCAL YEAR

13 11

19 12

26 12

24 18

The Sports Commission enjoyed a record setting pace for room nights, in Q1 & Q2, prior to the pandemic.

Lost Business Summary for FY 20: • 77 booked events were canceled or relocated

• 85,519 room nights eliminated • $59.8 million in economic impact reduction

FY 20 sports tourism projection (w/o the pandemic): • 189 hosted events

• 307,882 room nights • $243 million in economic impact

2020 Performance Measures Category

2020 Budget

2020 Actuals

Room Nights

254,000

222,363

Room Nights created from New Business

30,000

33,639

Bids

102

Site Visits

Hosted Events

170

112

Events with National/International TV Coverage

Palm Beach County Sports Commission - Sports Tourism Report FY 20: October 1, 2019 - September 30, 2020 Event Name

Sport

Event Date

Venue

Actual Room Nights

Miami Heat Training Camp

Basketball

October 1-5, 2019

Keiser University

349

Hardball 360 Fall Classic

Baseball

October 2-6, 2019

FITTEAM Ballpark of the Palm Beaches

466

Shark Invitational (NCAA D2 Men's & Women's Golf Tournament)

Golf

October 7-8, 2019

PGA National Resort & Spa

Perfect Game World Wood Bat Association (WWBA) World Championship Weekend

Baseball

October 10-14, 2019

Roger Dean Chevrolet Stadium

5,497

Honda Classic High School Invitational

Golf

October 11-12, 2019

PGA National Resort & Spa

230

Blue Line Hockey - Columbus Day Discovery Showdown

Hockey

October 11-13, 2019

Palm Beach Skate Zone & Palm Beach Ice Works

1,222

Rattler Roundup XXV

Judo

October 11-13, 2019

Congress Middle School

N/A

United States Tennis Association (USTA) Columbus Day Open

Tennis

October 12-14, 2019

Delray Beach Tennis Center

416

Okeeheelee Halloween Slam

Baseball

October 16-20, 2019

Okeeheelee Park, Lake Lytal Park

317

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Soccer

October 18-20, 2019

FITTEAM Ballpark of the Palm Beaches, Klock Fields, PGA Park, Mirasol Park, & Dyer Park

633

Perfect Game 14U World Championship

Baseball

October 18-21, 2019

FITTEAM Ballpark of the Palm Beaches

890

USTA Father/Daughter National Championship

Tennis

October 25-27, 2019

Ibis Country Club

Student Athlete Community Service Network (SACSN) National Collegiate Main Event

Baseball

October 25-27, 2019

Roger Dean Chevrolet Stadium

TBD

Sunshine State Conference Cross County Championships

Cross Country

October 26, 2019

South County Regional Park

Monster Mash Lacrosse Bash

Lacrosse

October 26-27, 2019

FITTEAM Ballpark of the Palm Beaches & Dyer Park

World Comes to the Palm Beaches

Baseball

October 30-November 5, 2019

FITTEAM Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, & Phipps Park

2,277

WODaMania Beachfront

CrossFit

November 2, 2019

City Beach, Singer Island

N/A

Men's Senior Baseball League (MSBL) Fall Classic

Baseball

November 3-16, 2019

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

6,184

11th Annual Arrigo Dodge Ram Extreme Rodeo

Rodeo

November 8-9, 2019

South Florida Fairgrounds

N/A

Event Name

Sport

Event Date

Venue

Actual Room Nights

Delray Beach Riptide Fall Shootout

Lacrosse

November 9-10, 2019

Seacrest Soccer Complex

2,127

Babe Ruth League Board Meeting

Baseball

November 9-16, 2019

PGA National Resort & Spa

149

Perfect Game Youth Florida South Florida Fall Invitational

Baseball

November 15-17, 2019

FITTEAM Ballpark of the Palm Beaches

122

SoFlo Turkey Shootout

Lacrosse

November 16-17, 2019

FITTEAM Ballpark of the Palm Beaches

Florida Motorcycle Road Racing Association (FMRRA) Series

Motorsports

November 17, 2019 February 10, 2020

Palm Beach International Raceway

284

IWLCA Annual Meeting & Presidents Cup

Lacrosse

November 20-24, 2019

International Polo Club, Village Park, & Palm Beach County Convention Center

13,281

NAIA Women's Soccer National Championship Opening Round

Soccer

November 22-23, 2019

Keiser University

Dick Moroso Memorial 3-Day Bracket Championship & Citrus Nationals

Motorsports

November 22-24, 2019

Palm Beach International Raceway

N/A

Chris Evert/Raymond James Pro-Celebrity Tennis Classic

Tennis

November 22-24, 2019

Delray Beach Tennis Center & Boca Raton Resort & Club

US Youth Soccer ODP Girls Thanksgiving Interregional

Soccer

November 22-28, 2019

Florida Atlantic University, Spanish River Athletic Complex

1,604

Uncommitted Showcase

Baseball

November 23-24, 2019

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

N/A

American Junior Golf Association (AJGA) Rolex Tournament of Champions

Golf

November 23-28, 2019

PGA National Resort & Spa

1,009

US Youth Soccer National League Girls 14U Fall Championship

Soccer

November 24-27, 2019

The Gardens North County District Park

517

Equestrian Holiday & Horses Circuit

Equestrian

November 26 - January 5, 2020

Palm Beach International Equestrian Center

14,955

OrangeTheory Fitness Half Marathon & 5K

Running

November 30, 2019

Boca Raton

N/A

Boca Raton Beach Classic

Basketball

December 1-2, 2019

Florida Atlantic University (FAU) Arena

688

NCAA Division II Volleyball South Region Tournament

Volleyball

December 5-7, 2019

Lynn University de Hoernle Sports & Cultural Center

135

NCAA Division II Men's Soccer Quarterfinal

Soccer

December 5-7, 2019

Lynn University Bobby Campbell Stadium

120

Delray Beach Pickleball Classic

Pickleball

December 6-8, 2019

Delray Beach Tennis Center

414

"Little Mo" Internationals in Florida

Tennis

December 6-11, 2019

PGA National Resort & Spa

1,550

FITTEAM Palm Beaches Marathon

Running

December 6-8, 2019

Meyer Park Amphitheatre

1,919

Event Name

Sport

Event Date

Venue

Actual Room Nights

Conference USA Football Championship Game

Football

December 7, 2019

FAU Stadium

249

Perfect Game Youth Florida South Florida Challenge

Baseball

December 7-8, 2019

FITTEAM Ballpark of the Palm Beaches

119

NASA Florida

Motorsports

December 7-8, 2019

Palm Beach International Raceway

N/A

USSSA Fastpitch Softball - Santa Slam

Softball

December 7-8, 2019

Lake Charleston Park, Seminole Palms Park, Okeeheelee Park, & John Prince Park

N/A

Lou Groza Award Celebration

Football

December 9, 2019

Kravis Center for the Performing Arts

Florida Youth Silver Gloves Boxing Championships

Boxing

December 13-15, 2019

Westgate Recreation Center

Don Law South Florida Junior Open

Golf

December 14-15, 2019

Osprey Point Golf Course

Future Phenoms College Combine

Lacrosse

December 14-15, 2019

The Gardens North County District Park

N/A

West Palm Beach Invitational

Basketball

December 20-21, 2019

Keiser University

606

Cheribundi Boca Raton Bowl

Football

December 21, 2019

FAU Stadium

1,850

US Kids Golf Foundation Holiday Classic

Golf

December 21-22, 2019

PGA National Resort & Spa

463

College Winter Training Camps

Swimming

December 22, 2019 January 19, 2020

Various Palm Beach County Aquatic Facilities

1,459

Holiday Basketball Classic of The Palm Beaches

Basketball

December 26-30, 2019

Cardinal Newman High School, Jupiter Christian High School, Palm Beach Gardens High School, & The Benjamin School

1,068

Coast to Coast Winter Showcase

Baseball

December 27-31, 2019

Roger Dean Chevrolet Stadium

127

Hurricane Junior Golf Tour South Florida Kickoff

Golf

December 28-29, 2019

The Links at Madison Green

142

XPE Combine NFL Prep Training

Football

January 1-April 29, 2020

XPE Sports

903

Charger Classic

Basketball

January 3-5, 2020

Suncoast Community High School

N/A

Junior Honda Classic

Golf

January 4-5, 2020

PGA National Resort & Spa

371

SuperCar Week

Motorsports

January 4-12, 2020

Palm Beach International Raceway

TBD

US Equestrian Annual Meeting

Equestrian

January 8-11, 2020

Hilton West Palm Beach

707

Winter Equestrian Festival

Equestrian

January 8 - March 29, 2020

Palm Beach International Equestrian Center

85,328

Event Name

Sport

Event Date

Venue

Actual Room Nights

Florida Women's Hockey League Tournament

Hockey

January 10-12, 2020

Palm Beach Skate Zone

N/A

Florida Lacrosse Festival

Lacrosse

January 11-12, 2020

Lake Lytal Park

N/A

NexStar Lacrosse National Recruiting Showcase

Lacrosse

January 11-12, 2020

Caloosa Park

Game Day USA Junior All-American Games

Baseball

January 17-19, 2020

FITTEAM Ballpark of the Palm Beaches & Jupiter Community Park

227

College Prep Invitational Horse Show

Equestrian

January 17-19, 2020

Jim Brandon Equesrian Center

109

Wellington Soccer Shootout

Soccer

January 17-20, 2020

Village Park

N/A

American Youth Soccer Organization (AYSO) State Games

Soccer

January 17-20, 2020

Okeeheelee Park

390

Gainbridge LPGA at Boca Rio (LPGA Tour)

Golf

January 20-26, 2020

Boca Rio Golf Club

1,332

St. Louis Cardinals Fantasy Camp

Baseball

January 23-28, 2020

Roger Dean Chevrolet Stadium

1,035

Les Grandes Dames USTA Senior Women's Tennis Tournament

Tennis

January 28-February 3, 2020

City of Palm Beach Gardens Tennis Center

384

Champions Racing School

Motorsports

January 30-31, 2020

Palm Beach International Raceway

Palm Beach Masters Series

Equestrian

January 30-March 3, 2020

Deeridge Farms

5,195

Hurricane Junior Golf Tour Palm Beach Junior Open

Golf

February 1-2, 2020

Westchester Country Club

Gauntlet of Polo

Polo

February 5-March 8, 2020

International Polo Club

N/A

Florida State Golf Association (FSGA) Women's International Four-Ball

Golf

February 12-13, 2020

The Wanderers Club

Delray Beach Riptide & Palm Beach Men's Lacrosse Cross Over Weekend

Lacrosse

February 14-15, 2020

Seacrest Soccer Complex

230

Delray Beach Open by VITACOST.com

Tennis

February 14-23, 2020

Delray Beach Tennis Center

919

Florida Judo Association (FJA) Cherry Blossom Open XXV

Judo

February 15,2020

Congress Middle School

Jupiter President's Day Cup

Soccer

February 15-16, 2020

Jupiter Community Park

N/A

East End Volleyball Sunshine Series

Beach Volleyball

February 15-16, 2020

Singer Island in the City of Riviera Beach

Florida Coast Cup

Soccer

February 15-17, 2020

The Gardens North County District Park

602

Event Name

Sport

Event Date

Venue

Actual Room Nights

Major League Baseball (MLB) Spring Training

Baseball

February 21- March 24, 2020

FITTEAM Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

37,600

The Honda Classic

Golf

February 24-March 1, 2020

PGA National Resort & Spa

9,434

Statewide Amateur Hockey of Florida (SAHOF) State Championships

Hockey

February 28-March 1, 2020

Palm Beach Skate Zone

369

Quebec Softball Training Camp

Softball

February 28-March 8, 2020

Lake Charleston Park

TBD

Palm Beach Challenge College & International Baseball Festival

Baseball

March 1 - 24, 2020

Santaluces Athletic Complex

2,703

Orange Bowl Committee Board Retreat

Football

March 6-7, 2020

Boca Raton Resort & Spa

Festival of Fire - Blazing Trails

Motorsports

March 6-7, 2020

Palm Beach International Raceway

N/A

Tim Rand Invitational

Gymnastics

March 6-8, 2020

Palm Beach County Convention Center

2,583

Wellington March Madness

Basketball

March 7-8, 2020

Wellington Village Park

662

TaylorMade Driving Relief

Golf

May 17, 2020

Seminole Golf Club

N/A

Universal Tennis Rating (UTR) Pro Match Series

Tennis

May 22-24, 2020

Private Residence in West Palm Beach

N/A

Professional Bowling Association (PBA) Strike Derby

Bowling

June 6, 2020

Bowlero

N/A

ESP Summer Series

Equestrian

June 6-30, 2020

Palm Beach International Equestrian Center

N/A

South Florida Collegiate Baseball League

Baseball

June 12 - July 31, 2020

Santaluces Athletic Complex, West Boynton Park, & Robert P. Miller Park

2,550

Professional Bowling Association (PBA) Summer Clash

Bowling

June 13, 2020

Bowlero

N/A

Extended Spring Training - MLB Taxi Squad

Baseball

July 3 - Sept. 28, 2020

Roger Dean Chevrolet Stadium

2,216

Sailfish Marina Big Dog Fat Cat KDW

Fishing

July 10-11, 2020

Riviera Beach City Marina & Sailfish Marina

606

Hurricane Junior Golf Tour PGA National Summer Junior Open

Golf

July 11-12, 2020

PGA National Resort & Spa

Player's International Management (PIM) USTA Florida Sectional - Boys' Juniors

Tennis

July 11-12, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

Collegiate League of the Palm Beaches

Baseball

July 15 - 31, 2020

Gardens North County District Park

455

Florida State Golf Association (FSGA) Florida Open Championship

Golf

July 17-19, 2020

Pine Tree Golf Club

Event Name

Sport

Event Date

Venue

Actual Room Nights

Professional Bowling Association (PBA) Tour Finals

Bowling

July 18-22, 2020

Bowlero

N/A

Player's International Management (PIM) USTA Florida Sectional - Girls' Juniors

Tennis

July 18-20, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

Professional Bowling Association (PBA) King of the Lanes

Bowling

July 20-22, 2020

Bowlero

N/A

Ballroom Dancesport Competition

Dance sport

August 21-22, 2020

PGA National Resort & Spa

172

USTA Summer Smash Sectionals

Tennis

August 22-24 & August 29 - 31, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club, & Boca Lago

352

Hurricane Junior Golf Tour PGA National Fall Junior Open

Golf

September 12-13, 2020

PGA National Resort & Spa

USTA Sunshine State Open - Florida Sectional

Tennis

September 12-14, 2020

Delray Beach Tennis Center & Delray Swim & Tennis Club

198

Florida State Golf Association (FSGA) Women's Ranking Series

Golf

September 14-15, 2020

The Falls Club of the Palm Beaches

Florida Junior Tour Pam McCloskey-Brosnihan Open

Golf

September 26-27, 2020

The Club at Quail Ridge

126

Total Room Nights

222,363

Palm Beach County Sports Commission Performance Measures Summary Budget VS. Actual

Performance Measure Sports-related room nights

2015 Budget Actual 170,000 183,896

2016 Budget Actual 195,000 203,262

2017 Budget Actual 205,000 223,650

2018 Budget Actual 215,000 244,097

2019 Budget Actual 250,000 256,369

2020 Budget Actual 254,000 222,363

Submission of bids/proposals for tourism events

102

Organize site visits to recruit events/activities

Sports events hosted by the Sports Commission

114

138

140

152

150

162

155

176

165

179

170

112

Hosted events with national/int'l TV broadcast

Generation of New sports events room nights

N/A

15,000

33,205

21,000

55,011

25,000

36,555

27,000

36,608

30,000

33,639

Performance Measure Detail Palm Beach County Sports Commission FY 2020 Performance Measure Maintain sports-related room nights Miami Heat Training Camp Hardball 360 Fall Classic Shark Invitational (NCAA D2 Men's & Women's Golf Tournament) Perfect Game World Wood Bat Association (WWBA) World Championship Weekend Honda Classic High School Invitational Blue Line Hockey - Columbus Day Discovery Showdown United States Tennis Association (USTA) Columbus Day Open Okeeheelee Halloween Slam Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic Perfect Game 14U World Championship USTA Father/Daughter National Championship Sunshine State Conference Cross County Championships Monster Mash Lacrosse Bash World Comes to the Palm Beaches Men's Senior Baseball League (MSBL) Fall Classic Delray Beach Riptide Fall Shootout Babe Ruth League Board Meeting Perfect Game Youth Florida South Florida Fall Invitational SoFlo Turkey Shootout Florida Motorcycle Road Racing Association (FMRRA) Series IWLCA Annual Meeting & Presidents Cup NAIA Women's Soccer National Championship Opening Round Chris Evert/Raymond James Pro-Celebrity Tennis Classic US Youth Soccer Olympic Development Program (ODP) Girls Thanksgiving Interregional

American Junior Golf Association (AJGA) Rolex Tournament of Champions US Youth Soccer National League Girls 14U Fall Championship Equestrian Holiday & Horses Circuit Boca Raton Beach Classic NCAA Division II Volleyball South Region Tournament NCAA Division II Men's Soccer Quarterfinal Delray Beach Pickleball Classic "Little Mo" Internationals in Florida FITTEAM Palm Beaches Marathon Conference USA Football Championship Game Perfect Game Youth Florida South Florida Challenge Lou Groza Award Celebration Florida Youth Silver Gloves Boxing Championships Don Law South Florida Junior Open West Palm Beach Invitational Cheribundi Boca Raton Bowl US Kids Golf Foundation Holiday Classic College Winter Training Camps Holiday Basketball Classic of The Palm Beaches Coast to Coast Winter Showcase Hurricane Junior Golf Tour South Florida Kickoff XPE Combine NFL Prep Training Junior Honda Classic US Equestrian Annual Meeting Winter Equestrian Festival NexStar Lacrosse National Recruiting Showcase Game Day USA Junior All-American Games College Prep Invitational Horse Show American Youth Soccer Organization (AYSO) State Games

Sport Basketball Baseball Golf Baseball Golf Hockey Tennis Baseball Soccer Baseball Tennis Cross Country Lacrosse Baseball Baseball Lacrosse Baseball Baseball Lacrosse Motorsports Lacrosse Soccer Tennis Soccer Golf Soccer Equestrian Basketball Volleyball Soccer Pickleball Tennis Running Football Baseball Football Boxing Golf Basketball Football Golf Swimming Basketball Baseball Golf Football Golf Equestrian Equestrian Lacrosse Baseball Equestrian Soccer

2020 Budget Actual 254,000 222,363 349 466 97 5,497 230 1,222 416 317 633 890 9 82 17 2,277 6,184 2,127 149 122 77 284 13,281 59 89 1,604 1,009 517 14,955 688 135 120 414 1,550 1,919 249 119 22 60 35 606 1,850 463 1,459 1,068 127 142 903 371 707 85,328 75 227 109 390

Gainbridge LPGA at Boca Rio (LPGA TOUR) St. Louis Cardinals Fantasy Camp Les Grandes Dames USTA Senior Women's Tennis Tournament Champions Racing School Palm Beach Masters Series Hurricane Junior Golf Tour Palm Beach Junior Open Florida State Golf Association (FSGA) Women's International Four-Ball Delray Beach Riptide & Palm Beach Men's Lacrosse Cross Over Weekend Delray Beach Open by VITACOST.com Florida Judo Association (FJA) Cherry Blossom Open XXV East End Volleyball Sunshine Series Florida Coast Cup Major League Baseball (MLB) Spring Training The Honda Classic Statewide Amateur Hockey of Florida (SAHOF) State Championships Palm Beach Challenge College & International Baseball Festival Orange Bowl Committee Board Retreat Tim Rand Invitational Wellington March Madness South Florida Collegiate Baseball League Extended Spring Training - MLB Taxi Squad Sailfish Marina Big Dog Fat Cat KDW Hurricane Junior Golf Tour Summer Junior Open Player's International Management (PIM) USTA Florida Sectional - Boys' Juniors Collegiate League of the Palm Beaches Florida State Golf Association (FSGA) Florida Open Player's International Management (PIM) USTA Florida Sectional - Girls' Juniors Ballroom Dancesport Competition USTA Summer Smash Sectionals Hurricane Junior Golf Tour PGA National Fall Junior Open USTA Sunshine State Open - Florida Sectional Florida State Golf Association (FSGA) Women's Ranking Series Florida Junior Tour Pam McCloskey-Brosnihan Open

Golf Baseball Tennis Motorsports Equestrian Golf Golf Lacrosse Tennis Judo Beach Volleyball Soccer Baseball Golf Hockey Baseball Football Gymnastics Basketball Baseball Baseball Fishing Golf Tennis Baseball Golf Tennis Dance sport Tennis Golf Tennis Golf Golf

Performance Measure New Sporting Event Room Nights Miami Heat Training Camp Okeeheelee Halloween Slam Perfect Game 14U World Championship Sunshine State Conference Cross County Championships Men's Senior Baseball League (MSBL) Fall Classic Perfect Game Youth Florida South Florida Fall Invitational IWLCA Annual Meeting & Presidents Cup NAIA Women's Soccer National Championship Opening Round US Youth Soccer - Olympic Development Program (ODP) & Girls 14U National League

Uncommitted Showcase Boca Raton Beach Classic NCAA Division II Volleyball South Region Tournament NCAA Division II Men's Soccer Quarterfinal Conference USA Football Championship Game Perfect Game Youth Florida South Florida Challenge Future Phenoms College Combine Hurricane Junior Golf Tour South Florida Kickoff US Equestrian Annual Meeting NexStar Lacrosse National Recruiting Showcase Gainbridge LPGA at Boca Rio Champions Racing School Hurricane Junior Golf Tour Palm Beach Junior Open Florida State Golf Association (FSGA) Women's International Four-Ball Florida Coast Cup Statewide Amateur Hockey of Florida (SAHOF) State Championships

Sport Basketball Baseball Baseball Cross Country Baseball Baseball Lacrosse Soccer Soccer Baseball Basketball Volleyball Soccer Football Baseball Lacrosse Golf Equestrian Lacrosse Golf Motorsports Golf Golf Soccer Hockey

1,332 1,035 384 64 5,195 59 44 230 919 36 36 602 37,600 9,434 369 2,703 31 2,583 662 2,550 2,216 606 28 68 455 63 88 172 352 22 198 6 126 2020 Budget Actual 30,000 33,639 349 317 890 82 6,184 122 13,281 59 2,121 N/A 688 135 120 249 119 N/A 142 707 75 1,332 64 59 44 602 369

Tim Rand Invitational Collegiate League of the Palm Beaches Extended Spring Training - MLB Taxi Squad Hurricane Junior Golf Tour PGA National Summer Junior Open Player's International Management (PIM) USTA Florida Sectional - Boys' Juniors Player's International Management (PIM) USTA Florida Sectional - Girls' Juniors Florida State Golf Association (FSGA) Florida Open Championship Hurricane Junior Golf Tour PGA National Fall Junior Open FSGA Women's Ranking Series

Gymnastics Baseball Baseball Golf Tennis Tennis Golf Golf Golf

Performance Measure Submit or assist in the submission of event/activity bids. United Soccer Cup AAU Gymnastics National Championships AAU Karate National Championships AAU National Convention AAU Taekwondo National Championships American Junior Golf Association (AJGA) Fall Series AVP America Junior East Coast Championships Ballroom Dancesport Competition Blue Line Hockey Turkey Tussle Bluestar Basketball Summer Classic Citrus Summer Faceoff (Lacrosse) College Properties Group Lacrosse Camp CONCACAF U15 Championships Conference USA Baseball Championships Extreme Kayak Fishing Tournament Exotic Bass Roundup First Responder Games Florida Coast Cup Florida Sports Foundation - Sunshine State Games Judo Championships Florida Sports Foundation Sunshine State Games Lacrosse State Championships Florida Sports Foundation Summit Holiday Lacrosse Tournament Inaugural Perfect Game Baseball & Softball Professional Development Convention International Tennis Federation (ITF) Super Senior World Championships International Wake & Water ski Federation (IWWF) Pan American Championships International Wake & Water ski Federation (IWWF) Super World Championships Labor Day Slam Lacrosse Tournament Legendary Sports Group Eye of the Hurricane (Lacrosse) Mid-American (MAC) Conference Men's Golf Championship Mid-American (MAC) Conference Women's Golf Championship Nap Town Lacrosse NCAA Division I Men's & Women's Golf National Championships - 2022 NCAA Division I Men's & Women's Golf National Championships - 2023 NCAA Division I Men's College Basketball Tournament (formerly the Cancun Challenge) NCAA Division I Men's College Basketball Tournament (formerly the Jamaica Classic)

NCAA Division I Men's Golf Regional Championship - 2022 NCAA Division I Men's Golf Regional Championship - 2023 NCAA Division I Men's Golf Regional Championship - 2024 NCAA Division I Women's Golf Regional Championship - 2022 NCAA Division I Women's Golf Regional Championship - 2023 NCAA Division I Women's Golf Regional Championship - 2024 NCAA Division II Baseball Championships - 2022 NCAA Division II Baseball Championships - 2023 NCAA Division II Baseball Championships - 2024 NCAA Division II Baseball Championships - 2025 NCAA Division II Men's Golf Championship - 2022 NCAA Division II Men's Golf Championship - 2023 NCAA Division II Men's Golf Championship - 2024 NCAA Division II Men's Golf Championship Fall Preview NCAA Division II Volleyball Championship - 2022

Sport Soccer Gymnastics Karate Karate Taekwondo Golf Volleyball Dance Hockey Basketball Basketball Lacrosse Soccer Baseball Fishing Multi-sport Soccer Judo Lacrosse Sports Conference Lacrosse Softball Tennis Water ski & Wakeboard Water ski & Wakeboard Lacrosse Lacrosse Golf Golf Lacrosse Golf Golf Basketball Basketball Golf Golf Golf Golf Golf Golf Baseball Baseball Baseball Baseball Golf Golf Golf Golf Volleyball

2,583 455 2,216 28 68 88 63 22 6 2020 Budget Actual 70 102

NCAA Division II Volleyball Championship - 2023 NCAA Division II Volleyball Championship - 2024 NCAA Division II Women's Golf Championship - 2022 NCAA Division II Women's Golf Championship - 2023 NCAA Division II Women's Golf Championship - 2024 NCAA Division III Men's Golf Championship - 2022 NCAA Division III Men's Golf Championship - 2023 NCAA Division III Men's Golf Championship - 2024 NCAA Division III Men's Golf Championship - 2022

NCAA Division III Women's Golf Championship - 2022 NCAA Division III Women's Golf Championship - 2023 NCAA Division III Women's Golf Championship - 2024 NCAA Division III Women's Golf Championship - 2025 Next Level Greats Florida Championship Pro Pickleball Challenge Perfect Game Softball Summer Tournaments Perfect Game Invitational National Championships Perfect Game WWBA Florida Qualifier Perfect Game WWBA Sophmore World Championships Perfect Game WWBA Underclass World Championships Perfect Game WWBA National Championship Prep Baseball Report Florida Summer Championships PrimeTime Events College ID Showcase Pro Footvolley Tour Pro Watercross National Championship Professional Disc Golf Association National Tour Event PT Events Uncommitted Fall Showcase Soccer Skills Unlimited Memorial Day Classic South Florida Thunder Football Southern Invitational Spartan Race - Sprint Series Spartan Race Youth National Championship DEKAFIT Presented by Spartan Race Summer Exposure Lacrosse Tournament Sun Conference Baseball Championship TEAMS Conference & Expo The MIC Cup USA Competitions - Tim Rand Invitational U90C Management Group Premier SuperCopa United States Collegiate Athletic Association (USCAA) National Convention United States Disabled Open Golf Championship US Youth Soccer Association National Championships US Youth Soccer Association President's Cup USA Archery Junior Olympic (JOAD) Target Nationals USA Archery Target Nationals & U.S. Open USA BMX National Event USA Powerlifting Florida State Championship USA Water Ski National Championships USA Weightlifting American Open Series 2 & Youth National Championship USA Weightlifting American Open Series 3 Wilson Premier Classic United States Tennis Association (USTA) Florida Sectionals - Girls United States Tennis Association (USTA) Florida Sectionals - Boys

Volleyball Volleyball Golf Golf Golf Golf Golf Golf Golf Golf Golf Golf Golf Flag Football Pickleball Softball Baseball Baseball Baseball Baseball Baseball Baseball Baseball Footvolley Watercross (jet ski racing) Disc Golf Baseball Soccer Football Golf Endurance Sports Endurance Sports Endurance Sports Lacrosse Baseball Sports Conference Soccer Gymnastics Soccer Sports Conference Golf Soccer Soccer Archery Archery BMX Powerlifting Water ski Weightlifting Weightlifting Baseball Tennis Tennis

Performance Measure Organize site visits to recruit events/activities 3v3 Live Soccer Tour Baral Group BlueStar Media Conference USA Corrigan Sports Enterprises Extreme Sports Productions

Sport Soccer Sports Media Events Basketball & Lacrosse Multi-sport Lacrosse Multi-sport

2020 Budget Actual 38 24

First Responder Games Florida Sports Foundation International Waterski & Wakeboard Federation USA Water Ski Superior Sports Management (College Basketball Events) Legendary Sports Group MIC Football USA Mid-American Athletic (MAC) Conference National Collegiate Athletic Association (NCAA) Octagon Pro Watercross Pylon 7v7 Spartan Race Trip Sports U90C Sports (soccer tournaments) United States Equestrian Federation US Rowing US Youth Soccer Association

Multi-sport Multi-sport Waterski & Wakeboard Waterski Basketball Lacrosse Multi-sport Multi-sport Golf, Volleyball, & Baseball Golf Watercross (jet-ski racing) Flag Football Endurance Sports Basketball Soccer Equestrian sports Rowing Soccer

Performance Measure Sports events hosted by the PBCSC Miami Heat Training Camp Hardball 360 Fall Classic Shark Invitational (NCAA D2 Men's & Women's Golf Tournament) Perfect Game World Wood Bat Association (WWBA) World Championship Weekend

Honda Classic High School Invitational Blue Line Hockey - Columbus Day Discovery Showdown Rattler Roundup XXV United States Tennis Asssociation (USTA) Columbus Day Open Okeeheelee Halloween Slam Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic Perfect Game 14U World Championship USTA Father/Daughter National Championship Student Athlete Community Service Network (SACSN) l Collegiate Main Event Sunshine State Conference Cross County Championships Monster Mash Lacrosse Bash World Comes to the Palm Beaches WODaMania Beachfront Men's Senior Baseball League (MSBL) Fall Classic 11th Annual Arrigo Dodge Ram Extreme Rodeo Delray Beach Riptide Fall Shootout Babe Ruth League Board Meeting Perfect Game Youth Florida South Florida Fall Invitational SoFlo Turkey Shootout Florida Motorcycle Road Racing Association (FMRRA) Series IWLCA Annual Meeting & President's Cup NAIA Women's Soccer National Championship Opening Round Dick Moroso Memorial 3-Day Bracket Championship & Citrus Nationals Chris Evert/Raymond James Pro-Celebrity Tennis Classic US Youth Soccer ODP Girls Thanksgiving Interregional Uncommitted Showcase American Junior Golf Association (AJGA) Rolex Tournament of Champions US Youth Soccer National League Girls 14U Fall Championship Equestrian Holiday & Horses Circuit OrangeTheory Fitness Half Marathon & 5K Boca Raton Beach Classic NCAA Division II Volleyball South Region Tournament NCAA Division II Men's Soccer Quarterfinal Delray Beach Pickleball Classic "Little Mo" Internationals in Florida FITTEAM Palm Beaches Marathon

Sport Basketball Baseball Golf Baseball Golf Hockey Judo Tennis Baseball Soccer Baseball Tennis Baseball Cross Country Lacrosse Baseball CrossFit Baseball Rodeo Lacrosse Baseball Baseball Lacrosse Motorsports Lacrosse Soccer Motorsports Tennis Soccer Baseball Golf Soccer Equestrian Running Basketball Volleyball Soccer Pickleball Tennis Running

2020 Budget Actual 170 112

Conference USA Football Championship Game Perfect Game Youth Florida South Florida Challenge NASA Florida USSSA Fastpitch Softball - Santa Slam Lou Groza Award Celebration Florida Youth Silver Gloves Boxing Championships Don Law South Florida Junior Open Future Phenoms College Combine West Palm Beach Invitational Cheribundi Boca Raton Bowl US Kids Golf Foundation Holiday Classic College Winter Training Camps Holiday Basketball Classic of the Palm Beaches Coast to Coast Winter Showcase Hurricane Junior Golf Tour South Florida Kickoff XPE Combine NFL Prep Training Charger Classic Junior Honda Classic SuperCar Week US Equestrian Annual Meeting Winter Equestrian Festival Florida Women's Hockey League Tournament Florida Lacrosse Festival NexStar Lacrosse National Recruiting Showcase Game Day USA Junior All-American Games College Prep Invitational Horse Show Wellington Soccer Shootout American Youth Soccer Organization (AYSO) State Games Gainbridge LPGA at Boca Rio St. Louis Cardinals Fantasy Camp Les Grandes Dames USTA Senior Women's Tennis Tournament Champions Racing School Palm Beach Masters Series Hurricane Junior Golf Tour Palm Beach Junior Open Gauntlet of Polo Florida State Golf Association (FSGA) Women's International Four-Ball Delray Beach Riptide & Palm Beach Men's Lacrosse Cross Over Weekend Delray Beach Open by VITACOST.com Florida Judo Association (FJA) Cherry Blossom Open XXV Jupiter President's Day Cup East End Volleyball Sunshine Series Florida Coast Cup Major League Baseball (MLB) Spring Training The Honda Classic Statewide Amateur Hockey of Florida (SAHOF) State Championships Quebec Softball Training Camp Palm Beach Challenge College & International Baseball Festival Orange Bowl Committee Board Retreat Festival of Fire - Blazing Trails Tim Rand Invitational Wellington March Madness TaylorMade Driving Relief Universal Tennis Rating (UTR) Pro Match Series Professional Bowling Association (PBA) Strike Derby ESP Summer Series South Florida Collegiate Baseball League Extended Spring Training - MLB Taxi Squad Sailfish Marina Big Dog & Fat Cat KDW Shootout Hurricane Junior Golf Tour PGA National Summer Junior Open Player's International Management (PIM) USTA Florida Sectional - Boys' Juniors Collegiate League of the Palm Beaches Florida State Golf Association (FSGA) Florida Open Championship

Football Baseball Motorsports Softball Football Boxing Golf Lacrosse Basketball Football Golf Swimming Basketball Baseball Golf Football Basketball Golf Motorsports Equestrian Equestrian Hockey Lacrosse Lacrosse Baseball Equestrian Soccer Soccer Golf Baseball Tennis Motorsports Equestrian Golf Polo Golf Lacrosse Tennis Judo Soccer Beach Volleyball Soccer Baseball Golf Hockey Softball Baseball Football Motorsports Gymnastics Basketball Golf Tennis Bowling Equestrian Baseball Baseball Fishing Golf Tennis Baseball Golf

Professional Bowling Association (PBA) Tour Finals Player's International Management (PIM) USTA Florida Sectional - Girls' Juniors PBA King of the Lanes Ballroom Dancesport Competition USTA Summer Smash Sectionals Hurricane Junior Golf Tour PGA National Fall Junior Open USTA Sunshine State Open - Florida Sectional FSGA Women's Ranking Series Florida Junior Tour Pam McCloskey-Brosnihan Open

Bowling Tennis Bowling Dancing Tennis Golf Tennis Golf Golf

Performance Measure Assist events/activities - national or international television coverage Conference USA Football Championship Game Lou Groza Award Celebration Cheribundi Boca Raton Bowl Holiday Basketball Classic of the Palm Beaches Winter Equestrian Festival Gainbridge LPGA at Boca Rio Palm Beach Masters Series Gauntlet of Polo Delray Beach Open by VITACOST.com Major League Baseball Spring Training The Honda Classic TaylorMade Driving Relief Universal Tennis Rating Pro Match Series Professional Bolwing Association (PBA) Strike Derby

Outlet CBS Sports Network ESPN ABC NFHS Network NBC Sports Network Golf Channel NBC Sports Network CBS Tennis Channel ESPN/MLB Network/FOX Sports

Golf Channel/NBC NBC Tennis Channel FOX

2020 Budget Actual 16 18

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Wyndham Grand Jupiter at Harbourside

Finalizing Proposal for Submission

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Working on Venue Availability

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability Working on Venue Availability Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

21,500

34,320

55,820

58,786

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Palm Beach County Sports Commission Bid Calendar - FY21 Event Name

Event Date

Participants

Spectators

Total Visitors

Total Room Nights

Projected Facility

Result

USGA Walker Cup

May 8-9, 2021

100

500

600

700

Seminole Golf Club

Awarded Event

National Collegiate Baseball Association (NCBA) Division I World Series

May 27th - June 4th, 2021

200

300

500

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Proposal

United States Collegiate Athletic Association (USCAA) National Convention

June 5-8 or June 12-15, 2022 / June 8-11 or June 15-18, 2025

160

206

Wyndham Grand Jupiter at Harbourside

Finalizing Proposal for Submission

Perfect Game 15U WWBA National Championship

July 9-16, 2021

5,160

7,740

12,900

15,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 16U WWBA National Championship

July 16-23, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Perfect Game 17U WWBA National Championship

July 23-30, 2021

6,000

9,000

15,000

18,000

Various Facilities Throughout Palm Beach County

Working on Proposal

Small College Basketball Tipoff Classic

November 4-5, 2022

160

2,000

2,160

600

Greene Complex at PBAU

Working on Venue Availability

NXL Paintball World Cup

November 10-14, 2021

2,000

3,000

5,000

3,000

Researching Venue Opportunities

Working on Venue Specifications

ProspectWire Summer Classic

June 25-30, 2021

750

1,125

1,875

1,300

FITTEAM Ballpark of the Palm Beaches or Roger Dean Chevrolet Stadium

Working on Venue Availability Working on Venue Availability Working on Venue Availability

CSE's Southeast Softball Nationals

July 23-25, 2021

900

1,350

2,250

1,180

Seminole Palms Park, Okeeheelee Park, John Prince Park, Caloosa Park and South County Regional

Game Day USA Junior All American Game

January 15-17, 2021

150

225

375

300

Rinker Athletic Complex, Gardens Park

21,500

34,320

55,820

58,786

TOTAL Projections

Palm Beach County Sports Commission Site Visits - FY21 Organization

Event

Location

Site Visit Date

Florida Mayhem & Mutineers

Various Esport Event Opporunities

Palm Beach County Convention Center

10/29/2020

US Youth Soccer

Various Event Opportunities

International Polo Club, Village Park, The Gardens North County District Park, Spanish River Athletic Complex

10/27/2020

Communications-Digital Marketing Marketing & Promotions •

Designed and/or distributed E-Blasts o

Press releases and campaigns •

•

Press releases •

Three Palm Beach County Spring Training Tenants Reach Postseason; Venues Announce 2021 Schedules

•

PGA Tour Champions Returns to Boca Raton

•

Celebrate the 2021 CFP National Championship Coming to South Florida

•

Palm Beach County Wins Multiple Bids for Future NCAA Golf Championship Events

Lou Groza Stars of the Week #2-4 •

The Stars of the Week series has provided strong nationwide reach for the County and Lou Groza Award brand. •

Total National TV Audience: 104,934 (earned media value): USD $7,023

•

Total Local TV Audience: 104,934 (earned media value): USD $7,023

•

Total Online + Print Audience: 153,229 (earned media value): USD $12,299

•

Virtual Tours

•

Virtual tours were distributed to familiarize event owners with the various facilities The Palm Beaches has to offer •

Palm Beach International Raceway

•

FITTEAM Ballpark of the Palm Beaches (highlighted below)

•

PGA National Resort & Spa

•

Palm Beach County Convention Center

Website Initiatives Continued to highlight The Palm Beaches Pledge messaging into PalmBeachSports.com. The Palm Beaches Pledge continues to be prominent in our marketing efforts. PalmBeachSports.com features an informational article to all visitors encouraging distancing, use of masks, and use of washing and sanitizing practices.

Social Media & Digital Advertising Social Media • Internally managing the PBCSC social media engagement • Developed monthly calendar of social media posts across multiple platforms • Efficiently managing HubSpot marketing software to track our social media engagement, email distribution and more • Utilizing Critical Mention software to track earned media value • Designed Social media graphics to in partnership with the Film & Television Commission promoting the airing of the Perfect Week of Sports premiere on ThePalmBeaches.TV Social Media Changes • All photos and videos posted to the PBCSC Instagram now feature the same photo filter to provide a vibrant, yet cohesive appearance to the page (photo below for reference)

Top performing social media posts •

Facility highlight on Palm Beach Atlantic University (Instagram)

•

Spotlighting Orange Bowl Field at Glades Pioneer Park in Belle Glade (Twitter)

•

Announcing winning NCAA bids for future golf championships (Facebook

•

Outlining the upcoming Gauntlet of Polo schedule at International Polo Club (Facebook)

•

Okeeheelee Halloween Slam at Okeeheelee Park in West Palm Beach (photos posted to all channels)

Advertising and promotion TimberTech Championship The TimberTech Championship, formally the Boca Raton Championship, is a non-profit PGA Champions Tour Golf Tournament to be held on The Old Course at Broken Sound October 29-November 1. Our Sports Commission secured advertising in multiple elements of the TimberTech Championship including putting green signs, caddie bibs and 14 Golf Channel television commercials. Our Sports Commission is working closely with Discover The Palm Beaches to include County tourism branding throughout the event.

PBCSC placed a digital advertisement in the TimberTech Championship digital pro-am guide.

COVID 19 Signs The Palm Beach County Sports Commission created COVID 19 safety signage to display at tourism sporting events in Palm Beach county. The signs will keep event attendees aware of the proper social distancing guidelines.

FOR IMMEDIATE RELEASE

Palm Beach County Sports Commission Wins “Locally Created Event of the Year” Award by Sports ETA WEST PALM BEACH, Fla. – The Palm Beach County Sports Commission's Holiday Basketball Classic of The Palm Beaches has won Sports ETA's "Locally Created Event of the Year” Award. Sports ETA, formerly National Association of Sports Commissions, is the only non-profit 501(c)3 trade association for the sports and events tourism industry in the United States.

The Holiday Basketball Classic is an annual invitational basketball tournament comprised of two championship divisions for both boys and girls high school teams. After creating the Holiday Basketball Classic in 2016 to bring national exposure to Palm Beach County while engaging

the local community, the Palm Beach County Sports Commission-owned event exceeded

expectations in 2019 by generating an economic impact of almost $1 million. The 2019 Classic took place across four Palm Beach County venues (Cardinal Newman High School, Palm Beach Gardens High School, The Benjamin School, and Jupiter Christian School) and featured 32 top boys and girls basketball programs from across the United States. Since its creation, the Classic has attracted over 7,500 spectators and featured 1,160 players from 13 states including New York, Virginia, Tennessee, Pennsylvania, Georgia, and more.

"These awards from our national association, Sports ETA, mean more than any other type of recognition we get because this is the body that directly represents us,â&#x20AC;? said George Linley, executive director of the PBCSC. â&#x20AC;&#x153;Our goal when creating events like the Holiday Basketball Classic is to bring value to our local community here in The Palm Beaches. It is especially nice to be recognized by our peers for that hard work."

"Our Sports Commission built the Holiday Basketball Classic from the ground up into an awardwinning event. This recognition will only fuel our efforts to continue to grow this event bigger and better," said Jeff Zipper, chairman of the Holiday Basketball Classic. Watch the full award

presentation interview below featuring the PBCSC's Executive Director George Linley, Senior Director Michael Zeff, and Marketing Manager Khoury Smith.

The 28th annual Sports ETA Symposium was canceled earlier this year due to the COVID-19 Pandemic. The 2019 award winners will also be recognized at next yearâ&#x20AC;&#x2122;s Symposium from April 26-29 in Birmingham, Alabama. Watch the highlights of the 2019 Holiday Basketball Classic by clicking the image below.

About Palm Beach County Sports Commission The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships and a local membership program that support its goals. Local, regional, national and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com. ###

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FOR IMMEDIATE RELEASE

Palm Beach County Wins Multiple Bids for Future NCAA Golf Championship Events WEST PALM BEACH, Fla. - The National Collegiate Athletic Association (NCAA) has announced that the Palm Beach County Sports Commission (PBCSC), in partnership with Palm Beach Atlantic University (PBAU), has won bids to host the 2025 NCAA Division II Men's Golf Championships and the 2026 NCAA Division II Women’s Golf Championships. Both championship events will take place on the Champion Course at PGA National Resort & Spa in Palm Beach Gardens.

“The Palm Beach County Sports Commission is thrilled to partner with Palm Beach Atlantic

University in hosting these NCAA National Championships, as it showcases Palm Beach County as an elite sports destination,” said George Linley, executive director of the PBCSC. “Few communities have the privilege of hosting a collegiate national championship, and we are excited to continue hosting these events for years to come.”

The NCAA made more than 450 selections of host sites for preliminary rounds and final sites of predetermined championships in Divisions I, II, and III, with most to be held from 2022-23 through 2025-26. The NCAA received more than 3,000 bid submissions from NCAA member schools, conferences, sports commissions, and cities vying to host predetermined rounds for 86 of the NCAA’s 90 championships. The announcement marks a continued presence of NCAA championship events in Palm Beach County. During the last round of winning bid announcements in 2017, the PBCSC was also awarded multiple events: the 2019 Division II Women's Golf Championship, the 2020 Division III Men's and Women's Golf Championship, the 2021 Division II Men's Golf Championship, and the 2022 Division I Men's Golf Regional.

The national championships will provide a considerable economic and tourism impact to Palm Beach County. Students, alumni, and golf fans from across the United States are expected to visit The Palm Beaches and enjoy the crowning of a national champion. The event will create an impressive level of visitor spending while filling hotel rooms across the county.

PBAU is partnering with the PBCSC to oversee the event. PBAU will provide essential support by offering an abundance of volunteers, which are required to manage events of this caliber. PBAU is a member of the Sunshine State Conference, a Division II affiliate of the NCAA.

“We are excited to once again partner with the Palm Beach County Sports Commission in hosting NCAA Championships,” said the director of athletics at PBAU, Courtney Lovely Evans. “We feel confident that PGA National will provide a first-class experience and look forward to showcasing the beauty of Palm Beach County.”

The site for the championships, the Champion Course at PGA National Resort & Spa, is one of the most celebrated golf venues in Florida. The course, featuring a famed stretch of finishing

holes called the "Bear Trap," is home to championship events at all levels of the sport including the PGA Tour's The Honda Classic. The world-renowned course, redesigned by Jack Nicklaus in 2014, features five sets of tees, ensuring its playability to golfers of all levels. About Palm Beach County Sports Commission The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a sports and sports tourism destination. The Commission brings sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues (primarily in the off-season), and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships and a local membership program that support its goals. Local, regional, national and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame and the Kids Fitness Festival of the Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com. ###

Palm Beach County Sports Commission, 2195 Southern Blvd., Suite 550, WPB, Florida 33406 Unsubscribe

College Football Playoff (CFP) National Championship Celebration Riviera Beach

The Palm Beach County Sports Commission teamed up with the Host Committee for the 2021 College Football Playoff (CFP) National Championship and the City of Riviera Beach to safely celebrate Halloween during the COVID-19 pandemic. Sports Commission staff and Volunteers distributed food, sanitation items, Halloween candy, kids crafts and more at the drive-thru only event on Saturday, Oct. 31, at Wells Recreation Center in Riviera Beach. In addition, the Host Committee is partnering with Farm Share, Floridaâ&#x20AC;&#x2122;s homegrown food bank that distributes more than 104 million pounds of fresh produce and non-perishable goods to in-need Floridians every year, to provide meals for those in need during this event.

Newsletter of the Palm Beach County Film and Television Commission | November 2020

IN THIS ISSUE 1

SHARKS ON SCREEN

VOLKSWAGEN IN BOCA

VIRTUAL FASHION SHOW

BACHELORS GO DIVING

SPOTLIGHT ON LOCALS

HILLS IN FLORIDA

SSOF WINNER UPDATE

FILM FLORIDA PODCAST - NOVEMBER Joyce Gilliard Slater Bayliss

PREDATORS OF THE SEA, STARS OF THE SCREEN Home to high profile species such as Tiger, Great Hammerhead, Bull, Dusky, Silky, Reef, Sandbar, and Lemon Sharks, Florida offers some of the best shark diving in the world, consistently luring production to our shores. The Palm Beaches’ uniquely situated position along the gulfstream brings a Mullet Run myriad of natural marine life events to our coastline each year, from the mullet run to the black tip shark migration, attracting some fearsome fins along for the ride. A source of fascination, these misunderstood creatures play a key role in drawing Shark “Says Cheese” in Jupiter tourism and production as audiences across the globe tune in for a thrill. No previous year has that been more evident than in 2020. While The Palm Beaches’ play host to shark-related shows and documentaries year after year, the number of projects has exploded in 2020 across multiple networks and platforms. Discovery Channel’s Shark Week dove in deep to study predatory behavior on ShaqAttack, while South Florida PBS is monitoring the relationship between anglers and scientists to tag coastal sharks for Changing Seas. National Geographic’s SharkFest will feature multiple episodes shot in PBC, including World’s Biggest Bull Shark, When Sharks Attack, and Shark Gangs—just to name a few! This all comes as media outlets are covering the dwindling numbers and “functional extinction” of many species around the world (Source: NBC’s Today Show), making it more important than ever to raise awareness for the challenges facing these sharp-toothed scene stealers. Keep up with production updates for these series and more at pbfilm.com.

BIG NAMES IN BOCA What happens when you combine an Olympic Gold Medalist, one of the world’s most recognizable automobile brands, and the pristine greens of a Palm Beach County park? A moment made in advertising Alex Morgan On Location heaven! US Women’s Soccer team all-star Alex Morgan serves as Volkswagen’s Brand Ambassador, helping promote their “Drive Bigger” campaign. Morgan was front and center in a recent VW commercial filmed on the soccer fields of Burt Aaronson South County Regional Park in Boca Raton. Following strict COVID-19 protocols for safety on set, the crew managed to capture great footage while masked up and socially distanced. “It was just what we needed as a backdrop with a quick turnaround in scheduling thanks to the Parks & Recreation Department,” said Producer Scott Barnett with Whiskey Films. See more at media.vw.com.

RUNWAY GOES VIRTUAL When faced with the challenge of hosting a fashion show during a pandemic, 100 Successful Women in Business Fashion Show Coordinator Angela Posillico knew she had to get creative, and found just the right home for a virtual showcase at the Port of Palm Beach. The large windows along the second floor brought in plenty of natural light to emphasize the Amora on Runway colorful attire and gorgeous looks of each model, along with ample space for a long runway. “It was the perfect spot for this type of venue. I do not think anyone could ask for more!” said Posillico, CEO for Ms. International World/ Ms. Latina International. The virtual fashion show was viewed by a worldwide audience through a live stream on social media and Zoom. The models/honorees were thrilled to be able to get back to what they love doing the most, even with a distanced audience. See more about the Andrea on Runway organization at mslatinainternational.com.

FOCUS ON FILM NEW COMMERICALS, FREE NIGHTS Discover The Palm Beaches, the official marketing organization for Palm Beach County, recently launched a new commercial to promote the destination for visitors. The Free Nights & More spot entices visitors to take a trip to The Palm Beaches for a weekend getaway. The spot launched October 1 in Orlando and Tampa and continues to run as part of a partnership with the Miami Dolphins. Distribution includes CBS Miami, CW Treasure Coast/Ft. Pierce, TV 27 Orlando and NBC Ft. Meyers throughout the football season September-December. The commercial includes destination hot spots such as the Delray Beach Intracoastal, Juno Beach Pier, West Palm Beach and more. Visit ThePalmBeaches.com for more info.

STUDENT PROJECT HITS AIRWAVES Palm Beach Day Academy (PBDA) students recently developed a 30-minute documentary that aired on South Florida PBS (both WXEL and WPBT) known as The Coral Project. The purpose of the project PBDA Students was a way for students to contribute to saving the tropical rainforest of the sea – the coral reef. Recorded, produced and edited by PBDA teacher Jonathan Paine and his daughter Nicólee, a recent graduate of PBDA, the video chronicles the efforts of students as they conducted research on their campus in a new marine science lab with reef tanks, a coral research station and coral seed bank. The welldeserved coverage was initiated by eight and ninth grade students, and the project has expanded to include an even wider audience with a 10-episode podcast series featuring PBDA students and experts/professionals in the environmental field. The project has garnered a 2019 nomination as a finalist of the Palm Beach Illustrated‘s Education Awards in the “Outstanding Program Award” category. To watch The Coral Project in full, visit vimeo.com/458203435.

BACHELORS TAKE THE PLUNGE Tyler Cameron, the 27-year-old former contestant on ABC’s The Bachelorette, decided it was time to finally get scuba certified. The Jupiter native, who previously played football at Florida Atlantic University in Boca Raton, enlisted the help of dive instructors at Pura Vida Divers in Riviera Beach. Cameron also brought along his good friend to get certified—ABC’s next James & Cameron Bachelor on the brink of international fame, Matt James. The duo spent three days preparing for their dive certification at the Best Western pool in West Palm Beach, the Blue Heron Bridge in Riviera Beach and Breakers Reef in Palm Beach. Their journey was captured on video by Jupiter-based production company Out Your Front Door. James and Cameron are now set to discover all of the abundant underwater adventures available in The Palm Beaches. Watch how easy it was for them to get certified at youtu.be/sOFJBwx3cR8. Diving the Blue Heron Bridge

SINGING AND SCI-FI Palm Beach County-based filmmaker and comic book creator Gary Davis has co-written a song with Jamaican recording artist Mikal Asher of the famed Morgan Heritage band. The tune, called What Difference Does it Make?, features singing duo Twinkle Twinkle Little Star, which is comprised of Mikal Asher’s two daughters, aged six and 10 years. The song deals with a 10 year-old who faces bullying and decides to choose love in the end. Davis, a retired music teacher, originally composed the song for his sci-fi animation series. It is planned for a Christmas release and he plans to film an accompanying music video in Palm Beach County. For more info, visit Gary Davis facebook.com/ChocolateStarEnt.

EMMY NODS FOR PBTV PROGRAMMING

When nominations for the 44th Annual Suncoast Regional EMMY® Awards were recently announced, the team at West Palm Beach-based Ko-Mar Productions found themselves in the elite group of nominees, twice! Women in Polo, a half-hour program highlighting female pioneers in the sport, is one of three nominees in the Human Interest - Program Special category. Dock & Dine, a half-hour lifestyle show that features great spots in PBC where one can dock a boat and dine on a fabulous meal, was also nominated. "Both shows were labors of love and a tremendous amount of fun to produce! My team at Ko-Mar Productions is incredible; everyone from the videographers to the editors to the audio techs poured their hearts and souls into these programs. Most of all, we're delighted that these shows helped educate viewers about the incredible lifestyle, waterfront dining, and sports offerings of PBC." Winners will be announced in December. Both shows are available on demand at ThePalmBeaches.TV. Women in Polo

FOCUS ON FILM VIRTUAL FILM FEST GAINS STEAM Running through December 25, the Virtual Film Festival presented by the Judy Levis Markhoff Boca Raton Jewish Film Festival (BRJFF) showcases a diverse collection of over 30 independent films from around the world. Special to this year’s virtual festival are webinars with filmmakers and cast members, and the opportunity to view a film up to 72 hours after its scheduled screening. The broad array of films explores the Jewish culture, history, identity, and topics relevant to Jewish life. “COVID-19 has given us a unique opportunity to engage with our community from the comfort and safety of their homes while expanding our reach to film lovers around the country, and overseas,” said Wendy Honig BRJFF Artistic Director. Meanwhile, planning for the 5th Annual BRJFF has already begun. Providing it is safe to host in-person, the two-week festival will be in theatres Spring Film Still: I’ll Find You 2021. See more at bocajff.org.

MAKING DREAMS A REALITY Established in 1999, Rebekah’s Dreams Entertainment & Production Services specializes in production and crew management, equipment sales and rentals, event coordination, and design services. As the only production supply store in Palm Beach County, they carry a full line of lighting accessories, scenic supplies, and expendables including color filters, gels, gaffer tape, spike tape, and electrical tape that are available in their West Palm Beach location. “In the midst of the pandemic, we’ve steered our focus to accommodate the current needs of the community. This includes video streaming, inflatable outdoor movie screen and LED video wall rentals, as well as turnkey lighting, audio, and video system maintenance and installations. We want to ensure that our clients continue to have access to the services they need in this ever-changing climate,” said Evan Narlinger, President. For more information, visit rdeps.com. Showroom

HOLA TV EXPANDS TO MEGA TV TERRIBLE TAKES TERRIFIC WINS Filmed in The Palm Beaches, The Terrible Adventure, written and directed by Kel Thompson of America’s Production Company in Boca Raton, is a fun, family adventure on a fast track to success! The brainchild of Thompson with contributions from his children, Jackson and Olivia, The Terrible Adventure finds itself on a terrific film festival run in 2020. Recently, Thompson’s film received awards from two prestigious Los Angeles film festivals. Dances with Films, a long-running festival, honored the film as the winner of their Audience Choice Award. Additionally, The Terrible Adventure received the Jury Prize for Raising Youth Awareness from the LA Awareness Film Festival. The future certainly looks bright for this terrible adventure! To get in on the fun and check out the trailer, visit facebook.com/TheTerribleAdventure.

Spanish Broadcasting System (SBS), which operates more than a dozen radio and television stations throughout New York, LA, Chicago and Puerto Rico, is now broadcasting from The Palm Beaches. This comes after SBS reached a deal with Hola TV, based out of West Palm Beach. The network will now operate as MegaTV 47 and can be seen on Comcast (channel 1097) from Palm Beach County to Sebastian. Executives for the Spanish-language network believe this venture is “the best gift that the hundreds of thousands of Latinos in Palm Beach County have received during Hispanic Heritage Month.” Albert Rodriguez, Chief Operating Officer at SBS, notes that the Hispanic population continues to grow in the region and he hopes MegaTV 47 will continue to strengthen the Hispanic television industry in the United States. To learn more, visit spanishbroadcasting.com/brandsbusinesses/television.

BRINGING IMAGINATION TO LIFE Boca Raton-based award-winning writer and filmmaker Tina Czarnota has found that when submitting scripts to screenwriting competitions, some extra effort goes a long way. Tina includes a one-sheet with support material, including visuals and inspiration in the form of movie posters to accompany her narrative. “With a small budget and much determination, I set about doing my photoshoot, doing my part to help stimulate our local filmmaking economy by hiring cast and crew to get it done!” Tina shared. After overcoming some pandemic-related obstacles and postponements, the script for Imagine That! came to life with talent dressed to the nines in medieval fantasy get-ups. Tina offered special thanks to Hilton Hotel Boca Raton, Cove Insurance, Boca Raton Museum of Art School, Taylor Made Talent and Talent Florida, and photographer Lindsay M. for making it all possible. See more about Tina’s previous projects at imdb.com/name/nm6310140. Imagine That! Characters

FOCUS ON FILM EDUCATION CORNER PAST SSOF WINNERS LEAD THE WAY

LOCATION SPOTLIGHT HILLS ARE HARD TO FIND IN FLORIDA Riders and runners are familiar with the hills at Dyer Park in West Palm Beach. The former landfill is covered in grass with 55 feet of elevation. These Dyer Park hills are perfectly suited for lifestyle and wellness production projects, especially fitness, since you can capture the angle of the hill against the skyline beautifully. For BMX, there are riding trails made up of crushed rock that are one to two feet wide. Large trees provide shade and create an idyllic picnic scene on the lush grass. Lake Worth Beach offers a very unique golfing experience at Park Ridge Golf Course with 85 feet of elevation and changes throughout the course. Its linksPark Ridge Golf Course style layout offers rolling hills and stunning views. For golf-related productions, it is one of the best “Anywhere, USA” options in The Palm Beaches. The former Lantana landfill is a certified Audubon Sanctuary and a real treat for those who are weary of flat terrain.

In 2020, Miami Dade College students Samuel Romero (Producer/ Cinematographer) and Jac Viramuerte (Director) captured the hearts of The Palm Beaches Student Showcase of Films (SSOF) with their allegorical masterpiece, Speak Only Good of the Dead. After the SSOF awarded their film a 1st place trophy Romero in the College Feature category, it went on to win The Student Production Award from The National Academy of Television Arts and Sciences, as well as a nomination from The Academy for the Student Academy Awards. Speak Only Good of the Dead was also accepted into notable film festivals such as The Orlando Film Festival, The Fort Lauderdale International Festival and several others. But for Sam and Jac, their filmmaking journey had just begun.

West Palm Beach offers a classic hill for stunt driving and other filmmaking on Evernia Street in between Tamarind and Rosemary Avenue, with plenty of options for basecamp in the area. Evernia Street Having a scene in front of the Hotel Evernia would add to any story since there is a ton of character in its architecture.

The young men really wanted to push themselves even further as storytellers with social purpose. Their newest project, which recently filmed pivotal scenes on the distinctive beaches of Coral Cove Park in Jupiter, is titled Filming at Coral Cove Park Now You See Nothing. In the film, a grieving father seeks revenge on the white supremacist who murdered his only son. “Jac and I have worked on a series of projects, but this is one that we felt the need to tell,” said Samuel. “We were inspired by the racial tension that we've seen resurface in the last couple of years.”

Jupiter Ridge Natural Area has a sandy hill with an elevation of 49 feet above sea level on the south side of the power station. This spot is great to capture weather events in a variety of backdrops. The trails make it possible to explore the exciting native vegetation and capture amazing sunsets. Just south of the Juno Beach Juno Dunes Pier is the Juno Dunes Natural Area, which goes from the ocean to the Intracoastal Waterway, making it possible to get a sunrise and a sunset image from the same location. For more information about film-friendly locations in The Palm Beaches, visit pbfilm.com.

Jac and Sam both agree that they share the mindset of conveying greater messages within the films they make: sharing those perspectives that need to be seen, saying the words that must be heard, and bringing stories with cultural or philosophical relevance to the big screen. Currently, the talented pair of filmmakers are working hard to have a cut Now You See Nothing completed before the final deadline of the SSOF in January of 2021. Until then, to see their 2020 award-winning film, visit youtu.be/KOR1w6M3I8w.

Co-Editors: Christy Andreoni & Phyllis Man, Assistant Editor: Kelly King, Contributors: Christopher Cobb, Alberto Jordat, Lauren Tobin

* Co-Editors: Phyllis Man and Christy Tricoli Editor: King | please To be included in this newsletter please call561.233.1000 561.233.1000 or email Ctricoli@pbfilm.com To be*Assistant included in this Kelly newsletter email candreoni@pbfilm.com or call

PALM BEACH COUNTY FILM & TELEVISION COMMISSION Film Commissioner Chuck Elderd | Deputy Film Commissioner & Director of Finance Michelle Hillery Director of Operations & Production Christy Andreoni | Director of Development & Marketing Phyllis Man PR & New Marketing Strategist Lauren Tobin | Locations & Creative Marketing Specialist Kelly King Production Consultant Christopher Cobb | Office Administrator Alberto Jordat

Production Activity Report For September 2020 Variance Explanations Percentage change variances of ± 10% in performance statistics are typically explained in this section. However, due to the widespread impact of the COVID-19 pandemic on the entertainment production industry, this page will serve as an overall update on data collection and reporting measures across multiple categories. During the month of September 2020, the number of daily COVID-19 cases in Florida decreased significantly, from 15,300 in one day on the record peak on July 12 to 738 on September 28. The public perception and national media coverage surrounding Florida visitation improved, giving filmmakers and producers considering Palm Beach County for on-location work more confidence for the safety of their casts and crews, as reflected in the steadying number of Total Permits Issued and Total Leads (equal in September 2019 and September 2020). Palm Beach County’s local production community has continued to report progress on getting back to set, as reflected in the closing gap in Total Production Days (522 in September 2020 vs. 615 in September 2019) and increase non-permitted productions (17 in September 2020 vs 13 in September 2019). Background Context (March – July 2020): Following a rapid increase in confirmed COVID-19 cases and public awareness in the United States in mid-March, a massive social distancing effort effectively shut down production sets across the country. Many of the locations that fall under the FTC’s One-Stop Permitting process closed to public access amidst Governor DeSantis’ Stay At Home order, which went into effect March 26, 2020. As businesses were urged to begin working remotely from home whenever possible, studio projects and on-location productions alike were either postponed or cancelled in the interest of prioritizing public health. The Stay At Home order was not lifted in Palm Beach County until May 11, at which point Phase One of Governor DeSantis’ reopening plan was enacted. While the FTC’s services have continued uninterrupted and permit requests have been accepted and reviewed on a case-by-case basis, State of Florida Executive Orders made on-location production all but impossible during half of March, the entire month of April, and half of May 2020. During the months of June and July 2020, the number of COVID-19 cases in Florida increased over eight-fold, from 56,830 on June 1 to 470,386 on July 31. While the production industry set an example for safety, health and accountability measures while getting back to business with guidelines from DGA, SAG-AFTRA, IATSE, Teamsters, Film Florida and many others, the surge in Florida cases was widely covered on national media outlets, making it difficult to attract out-of-state production and slowing the intake of new leads. This impact will be reflected in year-to-date percentages through the end of the 2020 calendar year. Prior to the outbreak, production in Palm Beach County was experiencing an increase year-over-year. The total number of permits issued from January 1-March 15, 2020 (just before the shutdown) was 85,

compared to 71 for January 1-March 15, 2019, a 19% increase. The year-to-date production data through September 2020 correlates with nationwide trends in production business impacts, as well as the experiences reported amongst Film Commissions throughout the State of Florida who have cited a slight increase in production in the months of August and September, following the postponements and cancellations that plagued June and July (due to the surge in Florida COVID cases)1. FilmLA released a report on the 2nd quarter of the year (April 2020June 2020) which indicated they had received 34% of the usual permit applications (a decrease of 66%)2. A study released by The Brookings Institution, a nonprofit public policy organization, measured the impacts of COVID-19 on the creative economy and estimated a 30% loss in creative industry occupations nationwide3. In order to report data as accurately as possible and reflect the full-scale effect on our Palm Beach County production community, the FTC continues to make contact with each entity included in the monthly Production Companies & Support Services section (via an industry-wide survey) for estimated percentage adjustments to their average monthly production days, employees, freelancers, hotel room nights and production revenue. As a result of these data collection efforts, percentage change variances of ± 10% are as follows: • • • • • • • •

Production Revenue: 36% decrease Hotel Room Nights: 44% decrease Production Days*: 21% decrease Total Productions: 27% decrease Total Leads: 12% decrease Lead Responses: 12% decrease Lead Conversions: 26% decrease Website Unique Visitors**: 22% decrease

*Production Days includes reports of pre-production and post-production work that take place remotely within our local production community.

The FTC continues production community outreach to provide support and collect information regarding the long-term effects of the COVID-19 pandemic on the industry as a whole. The FTC will continue to monitor reports coming from other film commissions across the state and country to compare business impacts and trends in data accrual.

Source: Film Florida Film Commission Council Source: The Hollywood Reporter – “Los Angeles' Film and TV Production Off to Slow Restart” 3 Source: The Brookings Institute – “Lost art: Measuring COVID-19’s devastating impact on America’s creative economy” 2

September 2020 Production Activity Report Sept 2019 PRODUCTION REVENUE

YTD 2019

Sept 2020

YTD 2020

$13,740,110 $151,820,116 $10,024,274

12-MONTH ROLLING REVENUE October 2019 - September 2020

CHANGE

$97,847,812

-36%

$184,194,507

HOTEL ROOM NIGHTS

733

9,957

418

5,552

-44%

PRODUCTION DAYS

615

5,474

522

4,299

-21%

Permits Issued Non-Permitted Productions TOTAL PRODUCTIONS

19 13 32

246 180 426

19 17 36

164 148 312

-33% -18% -27%

State FC and Susan Simms Other Leads and Return Clients

2 17

34 189

6 13

26 171

-24% -10%

TOTAL LEADS

223

197

-12%

LEAD RESPONSES

222

195

-12%

-26%

2,247

24,308

1,871

18,884

-22%

LEAD CONVERSIONS WEBSITE UNIQUE VISITORS

October 2020 Project Status Report Department of Environmental Resources Management North County Comprehensive Shoreline Protection Project - Segment 3: A contractor has been selected for the upcoming beach restoration project occurring along 2.42 miles of shoreline within the Towns of Jupiter and Juno Beach, from Beach Access 33 to the Juno Ocean Club Condominium. Approximately 969,600 cubic yards of beach-quality sand will be dredged from a nearby offshore borrow area and placed on the beach to provide for storm protection, recreation, and nesting sea turtle habitat. Contractor mobilization is expected as early as November 18th. JUNO BEACH

NESTING SEA TURTLE

Sea Turtles: Sea turtle nesting season officially ended on October 31st, but a few late season nests may continue to incubate past this date. In the off season, ERM staff will address issues with indirect lighting and sky glow by continuing to provide marketing materials to residents and by organizing a lighting workshop in early 2021. The workshop will be open to local municipal officials and oceanfront residents and managers in order to provide more information on sea turtle friendly lighting options for our Palm Beach County beaches.

JEWELL COVE MANGROVE POD

Manatees: Local law enforcement partners from 9 police departments renewed their Manatee Law Enforcement Agreements for increased patrols during manatee season. The Kickoff meeting for all participating law enforcement partners was held virtually this year on November 3rd. This meeting takes place just before the start of manatee season, which lasts from November 15th through March 31st. Jewell Cove Mangrove Pods: A new pilot project was recently completed in the Lake Worth Lagoon. Limestone rocks were placed in 5 discrete piles, and mangroves were planted within each to create new oyster and mangrove habitat. This project tests a new method to create mangrove habitat in a more cost effective way than traditional methods (creating islands, mangrove planters, etc.). Benefits of the project include water-quality improvements, improved wildlife- and fisheries-oriented recreation opportunities, increased protection of shorelines from coastal storms, and increased carbon sequestration to mitigate climate change. Mangrove pods could be a great option for homeowners living along hardened shorelines to add habitat value and improve resiliency along their property.

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard

Coral Disease Response Monitoring: Florida’s Wildlife Research Institute (FWRI) oversees the Florida Reef Resilience Program, which monitors coral bleaching and disease on natural reefs from Martin County south through the Dry Tortugas. These surveys occur during the hottest months of the summer when the ocean temperatures are elevated and corals can become stressed. This year, ERM’s dive team is assisting FWRI in conducting surveys within Palm Beach County. A mid-survey report described this years’ coral bleaching season as mild, which is consistent with the observations made here in Palm Beach County.

CORAL BLEACHING SURVEY

Celestial Lilies: Fall certainly doesn’t guarantee sweater weather, but it does guarantee flatwoods flowers! Ample summer rainfall, coupled with Florida’s long growing season, provides excellent conditions for a fall blooming season. One of the most breathtaking views of this season is the abundance of fall wildflowers in our fire-maintained ecosystems. Frequent fire intervals in the pine flatwoods clear hardwoods and brushy vegetation from the understory and creates conditions where fire-adapted species like celestial lily (Nemastylis floridana) can thrive. Celestial lilies are endemic to Florida and have only been vouchered in fifteen counties in eastern Florida. The violet-blue six-petaled flower only opens for an hour or two in the afternoon during the fall, hence the common name. This year, county staff have observed a remarkable bloom response from this listed species as a result of recent prescribed fires in several north county natural areas. CELESTIAL LILY

Mechanical Fuel Reduction: ERM is continuing work at High Ridge Scrub Natural Area to reduce the risk of wildfire activity and improve the health of the ecosystem by using mechanical equipment to clear vegetation. Less vegetation means that less fuel will be available to a wildfire, should one occur. With less fuel, fires burn at a lower intensity and for a shorter duration, making them more easily controllable. There’s a benefit to the ecosystem as well: clearing overgrown vegetation allows threatened Florida native species such as gopher tortoise, milkweed, rosemary, and pinweed to thrive. This work has been completed at Hypoluxo Natural Area.

REGROWTH AFTER CLEARING

Palm Beach County Board of County Commissioners Dave Kerner, Mayor, Robert S. Weinroth, Vice Mayor, Hal R. Valeche, Gregg K. Weiss, Mary Lou Berger, Melissa McKinlay, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended September 2020 Percent Change

12 Months ended Sept 2020

12 Months ended Sept 2019

Percent Change

Sept 2020

Sept 2019

Total Passengers

133,367

368,986

-63.9%

4,198,374

6,710,498

-37.4%

Total Estimated Seat Capacity (1)

200,490

473,902

-57.7%

6,084,489

7,957,883

-23.5%

Estimated Load Factor (2)

66.5%

77.9%

-11.3%

Total Cargo Tons (3)

2,633

2,036

29.3%

29,469

29,046

1.5%

115,053

237,509

-51.6%

3,022,573

3,913,451

-22.8%

Air Carrier Operations (4)

1,482

3,154

-53.0%

40,580

53,918

-24.7%

GA & Other Operations (5)

4,801

6,026

-20.3%

76,254

88,171

-13.5%

Total Operations (5)

6,283

9,180

-31.6%

116,834

142,089

-17.8%

Landed Weight (thousands of lbs)

69.0%

84.3%

-15.3%

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary (2) Percentage Change in load factor is stated in absolute difference (3) Freight plus mail in US Tons (4) Landings plus Takeoffs, includes cargo carriers (5) Per FAA Tower Palm Beach County Department of Airports 846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

4.J.

PALM BEACH INTERNATIONAL AIRPORT ENPLANEMENT TRAFFIC REPORT for the period ended September 2020 Airline Percentage of Market

Sept 2020 Enplaned Passengers Total Enplaned Passengers American Airlines Delta Air Lines JetBlue Airways Southwest Airlines United Allegiant Air, LLC Frontier Airlines Spirit Airlines Air Canada Bahamasair Sun Country Airlines Swift Air

66,893 26,884 15,914 7,465 7,398 6,250 1,643 1,339 -

Market Share 100.00% 40.19% 23.79% 11.16% 11.06% 9.34% 2.46% 2.00% 0.00% 0.00% 0.00% 0.00% 0.00%

12 Months ended Sept 2020 Enplaned Passengers 2,105,505 463,616 448,102 558,785 178,198 231,980 36,486 95,991 45,237 43,299 2,012 1,271 528

Market Share 100.00% 22.02% 21.28% 26.54% 8.46% 11.02% 1.73% 4.56% 2.15% 2.06% 0.10% 0.06% 0.03%

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended September 2020 Change in Enplanements by Airline

Total Enplaned Passengers American Airlines Delta Air Lines JetBlue Airways Southwest Airlines United Allegiant Air, LLC Frontier Airlines Sun Country Airlines Swift Air

Sept 2020

Sept 2019

Enplaned Passengers

66,893 26,884 15,914 7,465 7,398 6,250 1,643 1,339 -

180,889 39,035 50,648 56,434 14,500 14,728 5,288 111 145

Change in Month to Month enplanements Change (113,996) (12,151) (34,734) (48,969) (7,102) (8,478) 1,643 (3,949) (111) (145)

Percentage Change -63.0% -31.1% -68.6% -86.8% -49.0% -57.6% n/a -74.7% -100.0% -100.0%

AIRPORTS COUNCIL INTERNATIONAL Monthly Airport Traffic Statistics West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended September 2020

Sept 2020

Sept 2019

1,314

3,006

168

148

Total Air Transport Movements

1,482

3,154

General Aviation and Other Aircraft Movements

4,801

6,026

Total Aircraft Movements*

6,283

9,180

Passenger Aircraft Cargo Aircraft

International Passengers (enplaned + deplaned) Domestic Passengers (enplaned + deplaned)

133,052

368,986

Total Terminal Passengers

133,052

368,986

International Cargo (loaded + unloaded)**

Domestic Cargo (loaded + unloaded)**

2,394

1,851

Total Cargo (loaded + unloaded)**

2,394

1,851

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

November 2020

FY2021 CONTRACT TRACKING REPORT CONTRACT/VENDOR

CONTRACTURAL EXPENSES

EFF DATE

EXP DATE

RENEWAL (and/or) STATUS

SPORTS COMMISSION (R2017-1634)

$5,009,539

10/1/17

9/30/22

1st Amendment (R2018-1467) 2nd Amendment (R2019-1488) 3rd Amendment (R2020-0919) 4th Amendment (R2020-1303)

CULTURAL COUNCIL (2017-1632)

$7,754,623

10/1/17

9/30/22

1st Amendment (R2018-1466) 2nd Amendment (R2019-1485) 3rd Amendment (R2020-0918) 4th Amendment (R2020-1304)

FILM & TV COMMISSION (R2017-1635)

$1,724,260

10/1/17

9/30/22

1st Amendment (R2018-1468) 2nd Amendment (2019-1487) 3rd Amendment (R2020-0920) 4th Amendment (R2020-1301)

$17,417,615

10/1/17

9/30/22

1st Amendment (R2018-1465) 2nd Amendment (R2019-1486) 3rd Amendment (R2020-0917) 4th Amendment

DPBC (R2017-1633)

4.K.

November 2020 (R2020-1302)

SUBCONTRACTS OVER $100,000

DPBC-Miles Media Group LLLP Website Design & Dev. Services R2016-0222 Amend R2016-1429 R2019-0184

$474,240 annually including monthly fees of $2,020.

3/1/16

9/30/18

2-2 yr renewals

10/1/16 10/1/18 10/1/20

9/30/18 9/30/20 9/30/22

Amendment 1st - 2-yr renewal 2nd - 2yr renewal

$680,000 (not to exceed) $560,000 pd mo. $46,666.66 Optional services not to exceed $100,000. $360,000 pd mo. $30,000

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

10/1/20

9/30/22

2nd of 2yr renewal

DPBC-Miles Media Group, LLP R2019-1070-media placement Services (supplement to R2018-1121)

$7,000,000 per year

10/1/19

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal 2nd -2yr. renewal

DPBC-Zimmerman Agency LLC R2018-1120 PR

$192,000 @ $16,000 mo. optional services not to exceed $58,000 for a total of $250,000

$420,000, pd. mo. $30,000 DPBC-Miles Media Group, LLP R2018-1121 -Media Buy Creative

DPBC-Hills Balfour, LLC

DPBC-Simpleview, LLC (assigned From New Media Gateway, Inc.) Based destination Business System On line packages R2014-1800

9/30/22

$49,000 annually

10/1/18

9/30/20

one (1) 2-yr renewal one (1) 1-yr renewal

9/30/21

3/31/21

Covid Extension

1/1/17 10/1/20

12/30/19 9/30/21

1st renewal, 2yr term

$237,225 base annual 10/1/14 includes CRM, CMS & web-site consulting development & hosting services

9/30/17

Sole Source w/auto renewals of 2, 2-yrs.

November 2020 R2015-1743

R2019-0563

ASAE (sole source)

Amend Ex. C Fee Services Paragraph VII allows for one time setup fee of $8,000 to change email vendor Total cost $245,225 1st year $165,225 2nd year $130,000 3rd year

12/15/15

9/30/17

1st Amendment

10/1/17

9/30/19

1st of 2, 2-yr auto renewals

2nd Amend. Retro to 10/1/18 to revise Ex. A (Services) & to decrease Scope of Work. Decreases annual cost to $130,000 max, corrects rate change to (5%) and replace Ex. C Fee Schedule

10/1/18

9/30/19

2nd Amend, with one 2-year auto Renewal remaining

10/1/20

9/30/21

2nd of 2yr renewal

7/1/18

9/30/19

two, 1-year renewals

10/1/19

9/30/20

1st of 2, 1-year renewals

1st of 2, 2-yr renewals (R2016-1309) 2nd of 2 2-yr renewals (R2018-1691), 6-month ext

$120,000 Marketing Partnership

Under Negotiation Culture-Push, Inc. Marketing Services (R2016-0012)

$144,000 not to exceed $180,000 including travel and other out-of-pocket expenses

12/1/15

3/31/21

DPBC-Professional Convention Management Association (PCMA) (sole Source)

$175,000

10/1/19

9/30/22

DPBC-Brand USA (sole source)

$410,000

Fall 2019

Summer 2020Summer 2021

CC-Global Spectrum L.P.

2020 funding -

7/1/17

9/30/22

suspended until summer 2021

November 2020 CC-Spectra Food Services

Benefits received $260,000 over term

10/1/15

9/30/21

DPBC-Vox International, Inc.

$30,000 annually

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

2/18/19

2/17/20

2/18/20

2/17/21

initial term, 4-1yr renewals 1st of 4-1yr. renewals

2/18/19

2/17/20

initial term, 4 â&#x20AC;&#x201C; 1yr renewals

2/18/20

2/17/21

1st of 4-1yr. renewals

DPBC-LMG Management

$30,000 annually

DPBC_Interamerican Network Communicacao $30,000 annually E Marketing LTDA

DPBC-AviaReps

$30,000 annually, each

(Mexico & Colombia)

initial term, 4-1yr renewals 1st of 4-1yr. renewals initial term, 4-1yr renewals 1st of 4-1yr. renewals

O:TDC/Tdcmtgs2020/ContractTrackingReport/TrackingReport.November

5. OLD BUSINESS

To: Fr: Date: Topic:

Tourist Development Council Glenn Jergensen GJ November 5, 2020 TDC Dashboard Report- November 2020–Activity September FY21 & Total Fiscal Year 2020

Bed Tax Collections September 2020 Collected in October 2020 @ $2.0M compared to the same month in 2019 @ $2.2M was a decrease of (11%). Budget FY21 at reduced levels was $0.9M , $1.1 higher, and up 7.5% from the prior month. September Tax Exempt rental receipts of $1.8M, were up 16% from prior September. FYTD 20 Collections @ $43.3M, lower than last fiscal year’s $54.2M by (20%), reflecting the fifth full month of recovery from COVID 19 ending FY2020. This (20%) decline reflects the same reduction year over year to the Great Recession of 2008/2009. ____________________________________________________________________ Highlights Key Room Metrics: Rooms Sold for September 214,837 (26%) lower than last year Rooms Available for September 533,070 4.6% higher than last year Hotel Rooms Active in the County 17,769 exceeded our March 2020 peak of 17,602 _______________________________________________________________________ Occupancy September 2020 40.3% down (29%) over PY Occupancy September 2019 57.0% Occupancy September CYTD 46.0% down (36%) over PY Average Daily Rate September

$128.43, 8.7% higher than LY CYTD up 2.7%

Revenue/Available Room September $51.72 lower by (23%) CYTD down (34%) _________________________________________________________________________ Hotel Room Net Sales FY21 Year over Year- September Decreased (22%) @ $25.7M Non- Hotel Room Sales FY21 Year over Year September Increased 65% @ $5.6M Hotel Room Net Sales FY20 Total Decreased (25%) @ $597.0M Non- Hotel Room Sales FY20 Increased 19% @ $104.4M FYTD 2020 Taxable Revenues Fiscal Year Decreased (20%) @ $702M _______________________________________________________________________ Palm Beach International Traffic Total Passengers September 2020 133,367 (64%) lower than same month 2019 Total Estimated Seat Capacity 200,490 (58%) lower than same month 2019 PBI Passengers 12 Month Rolling 4,198,374 (37%) decrease to last year same period ___________________________________________________________________________ Leisure & Hospitality Employment for September 64,800 (24%) decrease over same month 2019 Accommodations down (53%) @ 5,100 employees; F&B down (22%) @ 44,200 employees with Arts & Entertainment down (13%) @ 15,500 employees. Total Palm Beach County Non- Agricultural Employment September 585,700 down (7.5%) yr./yr.

5.A.1 Palm Beach County Tourist Development Council 2195 Southern Boulevard, Suite 500, West Palm Beach, Florida 33406 D-(561) 233-3130 D-FACSIMILE (561) 233-3113

Tourist Development Council Dashboard Current Month 2021 Fiscal Year 5.A.1 Monthly Gross Bed Taxes Collections (All)

Month- Net Rental Revenue $40,000,000 $35,000,000

$3,425,417

$2,500,000

$5,642,362

$30,000,000

$2,214,097 $1,978,098

$2,000,000

$1,840,212

$25,000,000 $20,000,000

$15,000,000

$32,934,916

$10,000,000

$1,500,000

$25,743,638

$1,000,000

$5,000,000 $500,000

Sep-19 Sep-20 Net Non-Hotel Room Revenues Net Hotel Room Revenues

September Net Hotel Sales down (22%) over Last Year, Non-Hotel Sales up 65% over Last Year

Gross Monthly Room Nights Sold 350,000

Sep-19

Sep-20

Last Month

October Collections for September activity decreased (11%) over LY. Compared to last Month, increased 7.5%

Gross Room Nights Available

533,070

535,000 530,000

291,039

300,000

250,000

214,837

200,000

525,000 520,000 515,000

150,000

509,700

510,000

100,000

505,000

50,000

500,000

Sep-19

Sep-20

September Hotel Room Nights Sold decreased (26%) over Last Year same month.

Monthly PBI Passengers 400,000 350,000 300,000

250,000

133,367

150,000

100,000 50,000

Sep-19

Sep-20

September Hotel Room Nights Available for Sale increased 4.6% over Last Year. 17,769 Rooms Open.

Monthly PBI Estimated Seats

368,986

200,000

495,000

Sep-20

September 2020 Passengers through PBI decreased (64%) over Last Year for the same month

500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0

473,902

200,490

Sep-19

Sep-20

September 2020 Est. Seat Capacity at PBI decreased (58%) over Last Year for same month

PBC TDC Monthly Scorecard November FY20.21 Report- September FY2021

Tourist Development Council Dashboard Fiscal Year 2020 5.A.1 FY2020 Gross Bed Taxes Collections (All)

FY2020 Net Rental Revenue $1,000,000,000 $900,000,000 $800,000,000 $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $0

$87,886,061 $104,374,871

$597,335,092

2020 Fiscal Year

FY 2020 Hotel Net Sales decreased (25%) over Last Year, Non-Hotel Sales increased 19% over Last Year

FY2020 Room Nights Sold 4,463,528 3,388,416

2019 Fiscal Year

PBI Passengers 12 Mth Rolling Total 6,710,498

6,000,000

4,198,374

5,000,000 4,000,000

3,000,000 2,000,000 1,000,000

$43,311,722 $36,315,296

$30,000,000

20122019 Prior Twelve 2019 Fiscal Year Months

$10,000,000 $0 2019 Fiscal Year

2020 2020PriorTwelve Fiscal Year Months

Passengers Through PBI down (34%) over Previous 12 Month Rolling Actuals

2020 Fiscal Year

Reduced Target

FY2020 Collections decreased (20%) over Last Year, compared to May Projection higher by $7.0M.

FY2020 Room Night Inventory Available 6,280,000 6,260,000 6,240,000 6,220,000 6,200,000 6,180,000 6,160,000 6,140,000 6,120,000

2020 Fiscal Year

FY2020 Hotel Room Nights Sold decreased (24%) over Last Year

7,000,000

$50,000,000

$20,000,000

Net Non-Hotel Room Revenues Net Hotel Room Revenues

8,000,000

$54,202,757

$40,000,000

$792,803,354

2019 Fiscal Year

5,000,000 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0

$60,000,000

6,266,496

6,180,871

2019 Fiscal Year

2020 Fiscal Year

FY2020 Hotel Room Nights Available for Sale increased 1.4% from Last Year

Leisure & Hospitality Jobs 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

POST EVENT IMPACT 10,900 17,900

56,300

Sep-19

5,100 15,500

Accommodations

44,200

Arts, Entertainment, and Recreation F&B

Sep-20

September at 64,800,down (24%) over LY ; F&B decreased (22%); Arts & Entertainment down(13%); Hotels at 5,100 down (53%); Total PBC Employment non-Ag down (7.5%)

PBC TDC Monthly Scorecard November FY20.21 Report- September FY2021

Hotel Performance Dashboard September 2020 Palm Beach County Ranking vs. Florida Destinations1* (Monthly Comparison)

ADR/RevPAR

Occupancy

PBC Performance*—September 2020

Hotel Performance by Location2* —September 2020

Hotel Performance by Region2*—September2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in ADR by Currency Exchange Rates4 —September (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—September 2020

*Source: STR, INC. REPUBLICATION OR OTHER RE-USE OF THIS DATA WITHOUT THE EXPRESS WRITTEN PERMISSION OF STR IS STRICTLY PROHIBITED.

5.A.-1.a.

Hotel Performance Dashboard CYTD—Jan. to Sep. 2020 Palm Beach County Ranking vs. Florida Destinations1* (Calendar Year-to-Date Comparison) ADR/RevPAR

Occupancy

PBC Performance*—Jan. to Sep. 2020

Hotel Performance by Location2* —Jan. to Sep. 2020

Hotel Performance by Region2*—Jan. to Sep. 2020

ADR/RevPAR

Occupancy

ADR/RevPAR

Occ

Growth in Rooms Sold vs. Rooms Available Jan. to Sep. (2019 vs. 2020)

ADR/RevPAR

Occupancy

Hotel Performance by Scale3*—Jan. to Sep. 2020

PALM BEACH COUNTY Tourist Development Council Bed Tax Collections

GROSS COLLECTIONS MONTH: INDUSTRY (COLLECTION)

SEP (OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE % CHANGE 856,048 979,004 1,212,238 1,405,509 1,370,952 1,621,608 1,973,649 2,178,273 2,438,227 2,461,559 2,214,097 1,978,098 -10.66% -10.66% 1,303,909 1,085,426 1,458,239 1,785,170 1,635,182 1,857,806 1,989,072 2,725,682 3,083,157 3,303,783 3,314,441 N/A N/A 1,575,564 2,096,435 1,895,712 1,794,668 2,516,341 2,751,115 3,640,904 3,594,244 4,200,587 4,035,601 4,372,073 N/A N/A 2,366,300 2,311,358 2,495,590 3,187,043 3,323,289 3,785,958 4,777,922 4,875,807 5,731,320 5,630,298 6,089,984 N/A N/A 2,618,096 2,706,159 3,269,850 3,453,672 3,576,572 5,065,319 5,005,030 5,159,226 5,870,815 6,219,210 6,889,246 N/A N/A 3,211,503 3,665,558 3,669,405 4,006,494 5,107,085 6,140,424 6,621,872 6,436,528 7,435,071 7,025,626 7,788,461 N/A N/A 3,203,425 3,666,329 4,019,958 4,656,021 4,746,723 6,690,922 7,868,716 7,734,850 7,768,676 7,895,698 4,406,423 N/A N/A 2,316,526 2,581,217 2,848,562 2,851,113 3,408,662 4,416,637 4,257,059 4,453,561 5,266,893 5,369,516 1,044,080 N/A N/A 1,550,036 1,991,337 1,932,872 2,125,978 2,480,364 3,002,756 3,231,119 3,314,631 3,532,056 3,673,563 1,567,309 N/A N/A 1,505,335 1,301,299 1,659,601 1,830,471 1,910,875 2,512,755 2,643,059 2,933,218 3,031,361 2,883,950 1,877,388 N/A N/A 1,468,828 1,718,439 1,613,916 1,818,223 1,795,741 2,468,872 2,802,300 2,902,478 2,814,249 3,122,264 1,908,008 N/A N/A 1,243,615 1,377,936 1,410,235 1,609,331 1,970,481 2,422,236 2,307,485 2,226,361 2,655,543 2,581,689 1,840,212 N/A N/A $23,219,185 $25,480,496 $27,486,177 $30,523,693 $33,842,267 $42,736,409 $47,118,186 $48,534,859 $53,827,955 $54,202,757 $43,311,723 $1,978,098 N/A N/A

NET COLLECTIONS MONTH: INDUSTRY (COLLECTION)

SEP(OCT) OCT (NOV) NOV (DEC) DEC (JAN) JAN (FEB) FEB (MAR) MAR (APR) APR (MAY) MAY (JUN) JUN (JUL) JUL (AUG) AUG (SEP) TOTAL FISCAL

YR TO YR YTD 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 % CHANGE % CHANGE 843,207 964,318 1,194,055 1,384,427 1,350,387 1,597,284 1,944,045 2,145,599 2,401,654 2,424,636 2,180,886 1,948,426 -10.66% -10.66% 1,284,350 1,069,144 1,436,365 1,758,392 1,610,654 1,829,939 1,959,236 2,684,797 3,036,909 3,254,226 3,264,725 N/A N/A 1,551,930 2,064,989 1,867,276 1,767,748 2,478,596 2,709,849 3,586,290 3,540,330 4,137,578 3,975,067 4,306,492 N/A N/A 2,330,805 2,276,688 2,458,156 3,139,237 3,273,440 3,729,168 4,706,253 4,802,670 5,645,350 5,545,843 5,998,634 N/A N/A 2,578,825 2,665,567 3,220,802 3,401,867 3,522,924 4,989,339 4,929,954 5,081,838 5,782,752 6,125,922 6,785,908 N/A N/A 3,163,330 3,610,574 3,614,364 3,946,397 5,030,479 6,048,317 6,522,543 6,339,980 7,323,545 6,920,242 7,671,634 N/A N/A 3,155,374 3,611,334 3,959,659 4,586,181 4,675,522 6,590,558 7,750,685 7,618,827 7,652,146 7,777,262 4,340,327 N/A N/A 2,281,779 2,542,499 2,805,834 2,808,346 3,357,532 4,350,388 4,193,203 4,386,757 5,187,889 5,288,974 1,028,419 N/A N/A 1,526,785 1,961,467 1,903,879 2,094,088 2,443,159 2,957,714 3,182,652 3,264,911 3,479,075 3,618,460 1,543,799 N/A N/A 1,482,755 1,281,779 1,634,707 1,803,014 1,882,212 2,475,064 2,603,413 2,889,219 2,985,891 2,840,691 1,849,227 N/A N/A 1,446,796 1,692,662 1,589,707 1,790,950 1,768,805 2,431,839 2,760,266 2,858,941 2,772,036 3,075,430 1,879,388 N/A N/A 1,224,961 1,357,267 1,389,081 1,585,191 1,940,924 2,385,903 2,272,873 2,192,966 2,615,710 2,542,964 1,812,609 N/A N/A $22,870,897 $25,098,288 $27,073,885 $30,065,838 $33,334,633 $42,095,363 $46,411,412 $47,806,836 $53,020,535 $53,389,716 $42,662,047 $1,948,426 N/A N/A

5.A.-1.b.

September 2020 $1,978,098

September 2019

Bed Taxes Collections (Gross) % / YTD Var. / 2020

$2,214,097

-10.66%

$1,978,098

YTD 2019 $2,214,097

% Var. -10.66%

YTD Bed Tax September

Bed Taxes September $2,800,000

$2,800,000

$2,550,000

$2,550,000 Bed Taxes September

$2,300,000

YTD Bed Tax September

$2,300,000 $2,050,000

$2,050,000

$1,800,000

$1,800,000 2020

September Occupancy 2020 40.3%

2020

2019

September Occupancy 2019 57.0%

% Var.

September ADR 2020 $128.43

-29.3%

Monthly STR September ADR 2019 $118.11

% Var. 8.7%

September ADR

September Occupancy

$130.00

60.0% 50.0% 30.0%

September Rev Par 2020 $51.72

September Rev Par 2019 $67.31

% Var. -23.2%

September Rev Par $80.00

$125.00

40.0%

2019

$60.00

$120.00

$40.00

20.0%

$115.00

10.0% 0.0%

2020

September Occupancy 2020 46.0%

2019

September Occupancy 2019 72.1%

$20.00 $0.00

$110.00 2019

2020

2019

YTD STR January thru December September % September ADR Var. Rev Par 2019 2020 $188.54 2.7% $89.16

September Rev Par 2019 $135.90

% Var.

2020

% Var.

September ADR 2020 $193.69

-36.3%

YTD September ADR

YTD September Occupancy

$196.00 $194.00

80.0%

-34.4%

YTD September Rev Par $150.00

$192.00

60.0%

$100.00

$190.00

40.0%

$188.00

20.0%

$186.00

$50.00 $0.00

$184.00

0.0% 2020

2020

2019

Employment September September 2020 2019 64,800 85,100

2019

2020

2019

% Var. -23.9%

Leisure & Hosp. Employ September 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

2020

2019

C:\Users\pramirez\AppData\Local\Microsoft\Windows\INetCache\Content.Outlook\NXTZVC13\Report Out FY 21 BTSTR Jobs September 2020

5.A.-1.c.

Palm Beach County

Tourist Development Council Checkpoint #7 Update 11.12.2020 1 5.C.

Palm Beach County Tourism 2021 Budget

Key Metrics Calendar Fiscal 2020 • • • • •

Hotel Rooms Available 1.4% Higher LY Total Room Nights Available 6,266,500

Hotel Rooms Sold (24.1%) Lower LY Total Room Nights Sold 3,388,400

• 17,738 Hotel Room Open Inventory higher the peak of 17,602 March 2020

• Hotel Room Revenue (24.7%) Lower LY • Hotel Room Revenue $597 Million • Non-Hotel Revenue 18.8% Higher than LY • Non-Hotel Revenue $104 Million

• Occupancy 54.1% vs. 72.3% • Aver/Daily/Rate $170.89 vs. $179.56

Palm Beach County Tourism 2021 Budget

FY21 Key Metrics September 2020 • • • •

Hotel Rooms Available 4.6% Higher LY Hotel Rooms Sold (26%) Lower LY Hotel Room Revenue (22%) Lower LY Non-Hotel Room Revenue 65% Higher LY

• 17,769 Hotel Room Open Inventory higher the peak of 17,602 March 2020

• Occupancy 40.3% vs. 57.0%(29%) below 2019 • Average Daily Room Rate $128.43– 8.7% higher than 2019

• Revenue per Available Room $51.72 (23%) down from 2019

Palm Beach County Tourism 2021 Budget

Revenue Source- 2020/2021 Tourist Development Tax (Bed Tax) Checkpoint #7 September collected October

Palm Beach County

Questions Email Glenn J. Individually

6. NEW BUSINESS

Meeting Dates are normally the second Thursday of each month unless changed by the TDC Board. Please note that these meetings start at 9:00 am and are held at 2195 Southern Boulevard in the Dave Burke Board Room located on the first floor. There are no meetings scheduled for MARCH or AUGUST 2021. Meeting dates and locations may be changed at the request of the TDC Board and these will be published in advance. 2021 TOURIST DEVELOPMENT COUNCIL BOARD MEETING DATES January 14, 2021 February 11, 2021 March 11, 2021 NO MEETING April 08, 2021 May 13, 2021 June 10, 2021 July 08, 2021 August 12, 2021 NO MEETING September 9, 2021 October 14, 2021 Wednesday, November 10, 2021 RECOMMENDED December 09, 2021

TDC/tdcmtgs2020/TDCMeetingSchedule2021

6.A.

Discover The Palm Beaches

2021 LEISURE CAMPAIGN October 28, 2020

•1

2021 Campaign Goals • Create / Produce NEW destination creative assets – Long time since new campaign was created – Desperate need of new video and photography assets: • • • •

New and different locations New experiences New content featuring DIVERSITY New content showing guests and residents IN MASKS

– We are in a unique chapter of history that demands a unique and thoughtful marketing response.

•4

2021 Campaign Goals • Drive economic activity into the County. • “Save the Season” – CTA from all major hotel / culture / attractions: “Fight to preserve the seasonal guest.” Launch scheduled for January – CTA from key industry leaders - this fall / winter will be extremely competitive. We will need to fight for our fair share of economic activity. – The season generates the bulk of tax revenue and we cannot cede that revenue to neighboring counties in Florida – The Keys, Broward and Pinellas already making big advertising buys to fight for visitors. The Keys has been active in our backyard all summer.

•5

•7

RESEARCH

Research & Testing Plan: Research will measure anticipated lift in brand consideration. NOTE: We will optimize creative based on consumer feedback and only launch when research validates the campaign will drive increases in share and revenue. Quantitative: • Online Survey will go out to over 1,000 prospective guests • Timing: First week of December. Results before Dec. 22 • Completed by Gustav Weibull (internal to save budget) • Targets: – Peak Season visitors who have been to the Palm Beaches – Peak Season visitors who frequent other FL destinations – Off Peak Season loyalists – Off Peak Season non-loyalists – Demographics: Various age groups and racial backgrounds Qualitative: • Five focus groups will be shown the campaign creative. • Completed by Miles (agency) • Groups will include: – African American Group – Millennial Group – Gen X Group – Florida Drive Market Group – NE Fly Market Group

•34

Grant Summary FY '21 Event

Sport

Location

Delray Beach Open (FY 21)

Tennis

Delray Beach Tennis Center February 12‐21, 2021

$25,000

The Honda Classic (FY 21)

Golf

PGA National Resort & Spa

March 15‐21, 2021

$75,000

Walker Cup Match NEW (FY 21)

Golf

Seminole Golf Club

May 7‐9, 2021

$10,000

USTA Girls 12's National Clay Court Championships (FY 21)

Tennis

The Polo Club of Boca Raton July 11‐18, 2021

Tennis

Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound, Boca West, Hunter’s Run, Seven Bridges Tennis Center, Woodfield County Club

July 11‐18, 2021

$20,000

Football

Hard Rock Stadium

January 11, 2021

$100,000

USTA Boys 18's & 16's National Clay Court Championships (FY 21) College Football Playoff National Championship Game

Date

Recmd. $

$5,000

*Special Event Contract

Recommended Grant Funds, FY '21

$135,000

Special Event Contract

$100,000

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125 www.PalmBeachSports.com

6.E.-1.a.-e.

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

Delray Beach Open (ATP World Tour & ATP Champions Tour Event) The Delray Beach Open is a professional men’s tournament, the only combined ATP World Tour & Champions Tour event in the world. The ATP World Tour event, one of only 10 in the United States, will take place from February 15-21, 2021 at the Delray Beach Tennis Center. Past participants have included stars such as Andy Roddick, Andre Agassi, Mardy Fish, Jimmy Connors, and James Blake. The 7-day tournament is seen nationally and internationally in over 150 countries with a potential reach of 128.2 million homes. The main draw consists of 32 world class tennis players. Prior to the ATP World Tour Event, the Delray Beach Tennis Center will host the only ATP Champions Tour event in the United States for the eighth consecutive year on February 12-15, 2021. The Champions Tour brings together some of the greatest tennis players in history for a nostalgic, competitive, and entertaining tournament. The Champions Tour attracts veteran players, such as John McEnroe, Michael Chang, Ivan Lendl and Patrick Rafter. This 3-day tournament will consist of an eight-man field competing in a round-robin format.

GRANTEE CONTACT

Match Point Inc. Mark Baron / (561) 330-6000

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED

$33,500 $25,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

International – The event is televised on the Tennis Channel and the broadcast is distributed internationally to over 150 countries

MARKETING PLAN

National and international television campaigns, magazine and newspaper ads, billboards, radio advertising, brochures, & direct mailings (see application for more details)

EVENT OWNER ESTIMATES

Estimated Economic Impact – $16,260,906 (based on Match Point Inc. Economic Impact Study); $6,500,000 direct visitor spending Estimated Room Nights – 1,000

SPONSORSHIP BENEFITS

Gold Level Sponsorship at $33.5K level (See attached proposal for full details): o Two (2) Thirty (30) second TV Spots on the Tennis Channel o Stadium Court signage – 1 sign on the upper level o 1 full page advertisement in the Tournament Program o Recognition in all print and promotional materials o Logo displayed on Stadium Court Video Board (1 session) o Public Address announcement throughout the event o Opportunity to provide promo item to VolleyGirls (1 session) o 1 Courtside Box Seat (4 seats) per session o 2 Championship Reserved Seats in Stadium Court per session

o o o o o o

o o o o

2 VIP Credentials 2 VIP Parking Passes & 1 Premier Parking Pass per session Recognition and link on the official tournament website 4 Official Programs, 4 T-Shirts, and 4 Polo Shirts Preferred Ticket pricing Gold Sponsor recognition – tournament entrance, sponsor board, tournament program, box holder’s board, & box seat entrance 4 invitations to the sponsor bash Access to Champions Club Lounge during tournament week Recognition on all social media sites Right to incorporate sponsor’s tournament affiliation in promotional activities

OTHER TDC FUNDS REQUESTED

PRIOR EVENT HISTORY

20 – 919 Room Nights 19 – 1,140 Room Nights 18 – 1,015 Room Nights 17 – 1,235 Room Nights (includes both World & Champions Tour) 16 – 845 Room Nights (includes both World & Champions Tour) 15—936 Room Nights (includes both World & Champions Tour) 14 – 626 Room Nights (includes both World & Champions Tour) 13 – 963 Room Nights (includes both World & Champions Tour) 12 – 935 Room Nights (includes both World & Champions Tour) 11 – 932 Room Nights (includes both World & Champions Tour) 10 – 1,003 Room Nights (includes both World & Champions Tour) 09 - 583 Room Nights 08 - 690 Room Nights 07 – 598 Room Nights 06 – 784 Room Nights

PREVIOUSLY APPROVED FUNDS

20 - $25,000 19 - $23,000 18 - $21,000 17 - $21,000 16 - $30,000 (included on court signage) 15 - $20,000 14 - $18,000 13 - $17,500 12 - $15,000 11 - $15,000 10 - $12,000 09 - $11,250 08 - $11,250 07 - $5,000 06 - $10,000

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

The Honda Classic The Honda Classic, which is one of Palm Beach County’s marquee sports events, will take place on March 15-21, 2021, at the PGA National Resort & Spa in Palm Beach Gardens. This PGA Tour event attracts the world’s best golfers. The tournament will consist of 144 pro golfers competing over 72 holes. Golfers are vying for a total purse of more than $6.8 million. The Honda Classic recorded 206,834 spectators for the duration of the tournament. The modern-day attendance dwarfs the number of spectators (83,500) who attended The Honda Classic in 2007 when it moved to PGA National Resort & Spa. The tournament broke the 100,000-attendance threshold in 2010. Palm Beach County receives tremendous national and global media exposure through The Honda Classic. See attached Media Recap for 2020 television ratings.

GRANTEE CONTACT

Children’s Healthcare Charity, Inc. Ken Kennerly / (561) 799-4603

BID/GRANT

Grant

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$75,000 $75,000 N/A

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Nationally televised on the Golf Channel & NBC A total of 21.4MM viewers tuned-in to Golf Channel/NBC in 2020.

MARKETING PLAN

The event has a national print and TV campaign See attached Sales & Marketing Plan for more details

EVENT OWNER ESTIMATES

Estimated Economic Impact – $40,369,200 Estimated Room Nights – 7,500

SPONSORSHIP BENEFITS

Benefits Received in 2020 Skysuite @ 18 Credentials 18th Green Skysuite – 10’ x 42’ with unlimited food and beverage service included (31) Skysuite passes, each day Thursday – Sunday, including host credentials (15) Tournament grounds credentials, Thursday – Sunday (24) Preferred parking passes, Tuesday – Sunday (2) Clubhouse valet parking passes, Tuesday – Sunday Complimentary Official Tournament Programs and Pairing Guides delivered to the Chalet Corporate signage at Chalet entrance plus appropriate landscaping Additional Tournament Hospitality/Exposure (4) Champions Club credentials, Thursday – Sunday (6) Bear Trap credentials, Thursday – Sunday

(50) Good Any One Day Grounds passes (1) Media Photographer pass, allowing inside-the-ropes access (1) Full-page four-color spectator guide advertisement (84k circulation) (1) Full-page four-color program advertisement (5k circulation) (2) Branded charging stations inside 18th Green Skysuites (2) Bridge signage in Spectator Area Official Sponsor of The Honda Classic Bus “Fan Experience Video” (1) :30 spot (produced by PBCSC) with staff member from PBCSC welcoming spectators to Palm Beach County & The Honda Classic (1) :30 spot (produced by PBCSC) highlighting PBCSC upcoming events and providing information on dates, ticket availability, experience, etc. The Honda Classic Social Media/Database Access Up to (5) designated Facebook posts on The Honda Classic’s page for PBCSC and DTPB to utilize in promoting the organization. Dates TBD Up to (5) designated Twitter posts on The Honda Classic’s Twitter handle to utilize in promoting the organization. Dates TBD Up to (2) designated e-blasts to The Honda Classic’s patron database. Dates TBD The Honda Classic will utilize specific Twitter/Facebook handles within all mentions in social media posts. Include whenever possible @PBCSC twitter handle on Honda twitter feed and #PalmBeachSports on Honda Facebook Official Sponsor of the Junior Honda Classic Recognition of Palm Beach County Sports Commission on all print and collateral material Palm Beach County Tourist Development Council and Sports Commission logo placed on the event printed materials and email blasts OTHER TDC FUNDS REQUESTED

Discover the Palm Beach Beaches

PRIOR EVENT HISTORY

’20 – 8,368 Room Nights ’19 – 10,762 Room Nights ’18 – 9,224 Room Nights ’17 – 7,348 Room Nights ’16 – 7,376 Room Nights ’15 – 7,093 Room Nights ’14 – 6,163 Room Nights ’13 – 6,021 Room Nights ’12 – 5,245 Room Nights

’11 – 4,056 Room Nights ’10 – 3,259 Room Nights ’09 – 3,016 Room Nights ’08 – 3,134 Room Nights ’07 – 3,459 Room Nights ’06 – 2,105 Room Nights ’05 – 2,380 Room Nights ’04 – 2,190 Room Nights ’03 – 2,437 Room Nights

PREVIOUSLY APPROVED FUNDS

’20 - $75,000 ’19 - $70,000 ’18 - $60,000 ’17 - $55,000 ’16 - $55,000 ’15 - $50,000 ’14 - $30,000 ’13 - $30,000 ’12 - $30,000

’11 - $25,000 ’10 - $25,000 ’09 - $25,000 ’08 - $25,000 ’07 - $15,000 ’06 - $15,000 ’05 - $15,000 ’04 - $25,000 ‘03 - $25,000

2020 HONDA CLASSIC MEDIA REACAP

PRESENTATION FEBRUARYTITLE 24 â&#x20AC;&#x201C; MARCH OR LOGO 1

THE HONDA CLASSIC BROADCASTING REPORTING / TOTAL COVERAGE /    

The Honda Classic had 55.5 hours of coverage on Golf Channel on NBC A total of 19.6MM viewers tuned-in to Golf Channel and/or NBC’s coverage of The Honda Classic Viewers that tuned to The Honda Classic tuned-in for an average of 63 minutes In total, viewers spent 21.4M hours tuned to The Honda Classic Total Consumption Telecast Hours

55.5

Viewer Reach (P2 / millions)

19.6

Average Viewing Time (minutes)

62.6

Total Hours Viewed (millions)

21.4

 Telecast Hours = total hours the tournament aired on television (including replays)  Viewer Reach = total number of individuals that tuned to the tournament at least one time  Avgerage Viewing Time = the average time individuals spent turned in to the tournament  Total Hours Viewed = total hours viewers tuned in *Source: Nielsen Media Research

EARLY ROUND COVERAGE /  Thursday averaged a .38 cable rating  Golf Channel’s aired three replays of the first round Thursday night and Friday morning  Additionally, Golf Channel aired a “Freeview” of PGA TOUR LIVE on Thursday from 10am-2pm . The telecast received a .17 cable rating / 127,000 viewer impressions  Friday averaged a .48 cable rating – Golf Channel aired two replays of the second round on Friday night and Saturday morning

SATURDAY COVERAGE /  Golf channel’s lead-in coverage earned a .55 cable rating  NBC’s telecast received a 1.2 national rating  Golf Channel aired two replays of Golf Channel/NBC’s third round telecast Saturday night & Sunday morning

SUNDAY COVERAGE /  Golf Channel’s lead-in coverage delivered a .84 cable rating  NBC’s final round telecast received a 1.7 national rating  Golf Channel aired three replays of Golf Channel/NBC’s final round telecast Sunday night and Monday

PRESENTATION FEBRUARYTITLE 24 – MARCH OR LOGO 1

THE HONDA CLASSIC BROADCASTING REPORTING / Date

Network

Air Time (ET)

HH Rating

THURSDAY, 2/27

GOLF

2:00PM-6:00PM

.38

FRIDAY, 2/28

GOLF

2:00PM-6:05PM

.48

SATURDAY, 2/29

GOLF

1:00PM-2:55PM

.55

NBC

3:00PM-6:00PM

1.2

GOLF

1:00PM-2:56PM

.84

NBC

3:00PM-6:05PM

1.7

SUNDAY, 3/1

Source: Nielsen Media Research

ON-AIR PROMOTION /  The Honda Classic received a total of 197 promotional units which added an estimated 8.0 GRP’s (9.6MM Household Impressions) of exposure on Golf Channel  NBC aired promotional units across various network dayparts, including sports, news and primetime.

EXSPOURE IN GOLF CHANNEL PROGRAMMING /  In addition to tournament coverage and on-air promotion, The Honda Classic received significant exposure through other Golf Channel programming and promotion such as Golf Central, Golf Central Pre-Game, Morning Drive, Golf Central Updates, menu line-ups, scoring tickets, etc. The tournament was also featured within PGA TOUR: The Cut which is produced by PGA TOUR Entertainment and airs six times on Golf Channel PRESENTATION FEBRUARYTITLE 24 – MARCH OR LOGO 1

STATS & FACTS DATE / March 15 – 21, 2021 TITLE SPONSOR / American Honda Motor Co., Inc. VENUE / PGA National Resort & Spa COURSE / Champion Course (Par 70 - 7,140 Yards) PURSE / $7,200,000

WINNER’S SHARE / $1,296,000 2020 CHAMPION / Sungjae Im HOST ORGANIZATION / Children’s Healthcare Charity, Inc.

PRIMARY BENEFICIARY / Nicklaus Children’s Health Care Foundation • Plus 100+ additional South Florida non-profit organizations • $5.35 million was contributed to the community as a direct result of the 2020 tournament, surpassing the $50 million mark since the tournament’s inception TELEVISION BROADCAST / Golf Channel & NBC GOLF CHANNEL / • Thurs & Fri, 2 – 6 pm (live) • Sat & Sun, 1 – 3 pm (live) NBC / • Sat & Sun, 3 – 6 pm (live)

PRESENTATION MARCHTITLE 15 –OR 21,LOGO 2021 | |

Event Fact Sheet _____________________________________________________________________________________ Event Name: Walker Cup Match Event Owner:

United States Golf Association, Inc.

Grantee:

United States Golf Association, Inc.

Proposed Dates:

May 7-9, 2021

Funding:

10,000 *will apply for FSF Funding

Sport:

Golf

Level of Competition:

Amateur

Age Range:

Open to all ages

Venue:

Seminole Golf Club

Estimated # of Attendees:

20 golfers 1,000-person Official USGA/R&A Travel Party, Inc. (officials, board of directors, sponsors, etc.) 1,000 members/guests

Estimated # of Room Nights:

875 room nights projected 1,00 Travel Party 1,000 participants / 3.5 per room * 3 nights

Estimated Economic Impact:

$737,460 1,020 participants * $241 average daily stay *6

Event Description: The United States Golf Association (USGA) will host the 48th Walker Cup Match at Seminole Golf Club in Juno Beach. The Walker Cup is a trophy contested in odd-numbered years by 20 leading amateur golfers representing two teams and three nations: United States, and Great Britain and Ireland. Team USA competes against Team Great Britain and Ireland. The Walker Cup is organized by the Royal &

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 â&#x20AC;&#x201C; (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Ancient Golf Club of St. Andrews (R&A) and the United States Golf Association (USGA). The Walker Cup employs a combination of foursomes (alternate shot) and singles competition. In addition to the golf competition, an Opening Ceremony will be held at The Breakers for competitors, officials, sponsors, and members of the USGA/R&A official travel party. This will allow the Sports Commission an opportunity to network with the USGA Board of Directors, allowing us to enhance our partnership and pursue future event opportunities. In December, the USGA will bring USA team members for a preview at Seminole Golf Club. This Walker Cup Preview will generate additional room nights for Palm Beach County, as well as serve as a site visit for USGA Officials. The USGA originally planned for approximately 5,000 spectators at Seminole Golf Club for the Walker Cup. Due to Covid-19 restrictions, the USGA is planning for 50% capacity, with approximately 2,5003,000 spectators. If the health climate changes prior to May, the USGA will look to gradually increase the capacity to a safe and manageable number.

Friday, May 7 • Practice Round and Opening Ceremony Saturday, May 8 • Morning Foursomes Competition • Afternoon Singles Competition Sunday, May 9 • Morning Foursomes Competition • Afternoon Singles Competition Event History: The Walker Cup Match began in the wake of World War I with a view toward stimulating golf interest on both sides of the Atlantic. The Walker Cup was designed as an international event, which would allow golfers from the United States to compete from golfers across the globe. The Walker Cup morphed into a competition between a team, featuring amateur golfers from the United States, playing against a team featuring amateur golfers from Great Britain and Ireland. The first Walker Cup match took place in 1922 at National Golf Links of America in Southampton, NY, with the United States winning 8-4. The US leads the overall series 37-9-1. The Walker Cup was contested in 1922, 1923 and 1924 and then biennially ever since, with a nine-year hiatus between 1938 and 1947 for World War II.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Many of the Walker Cup alumni for both teams have gone to have tremendous professional success, including Jack Nicklaus, Phil Mickelson, Tiger Woods, Rory McIlroy, Graeme McDowell, Justin Rose, Colin Montgomerie, Davis Love III, Rickie Fowler, Webb Simpson, Jordan Spieth, and Padraig Harrington. Media / Television: The Walker Cup Match will be televised in the United States on Golf Channel, featuring live, uninterrupted coverage. Additionally, the Walker Cup will be distributed internationally via BBC and Sky Sports. About the United States Golf Association (USGA): The USGA celebrated its 126th anniversary in 2020 as the national governing body for golf in the United States, its territories and Mexico. The USGA produces and interprets the rules of golf. The USGA also provides a national handicap system for golfers, conducts 14 national championships, including the U.S. Open, U.S. Women's Open and U.S. Senior Open, and tests golf equipment for conformity with regulations. The USGA Foundation has provided more than $60 million in grants to programs for underprivileged youth and individuals with disabilities. About The R&A: Formed in 2004 and based in St Andrews, The R&A engages in and supports activities undertaken for the benefit of the sport of golf. The R&A organizes The Open, golf’s oldest and most international reaching Major championship. The R&A also organizes a series of amateur and junior golf events. The R&A governs worldwide, outside of the United States and Mexico, with the consent of 156 organizations from amateur and professional golf, and on behalf of over 30 million golfers in 143 countries. Together with the USGA, The R&A governs the sport of golf worldwide, operating in separate jurisdictions while sharing a commitment to a single code for the Rules of Golf, Rules of Amateur Status and Equipment Standards Benefits:  The event has the potential to generate room nights and economic impact during the early summer  Hosting this Championship enhances Palm Beach County’s profile as a golf destination  Supporting this event will enhance the Sports Commission’s partnership with the USGA  Networking opportunity with USGA Board of Directors Responsibilities:  Assist with logistical support, as needed  Assist with marketing, public relations, and event promotions, as needed  Secure transportation to shuttle golfers from Palm Beach County hotels to the venue.  Grant Funding

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

USTA Girls’ National 12 Clay Court Championships This United States Tennis Association (USTA) youth tennis tournament will take place at the Polo Club of Boca Raton, which is a private tennis facility that maintains 29 clay courts. This event, scheduled to take place from July 11-18, 2021 features 128 12 and under players compete in a modified compass singles draw and in a 64 single elimination doubles draw; first day is opening ceremonies and mandatory player meeting followed by 6 days of singles and doubles competition. These 12 and under girls start competing in January in state, regional, designated and national tournaments to qualify for this prestigious national championship event. This event is one of four national championships held in the United States for this age division. Players are guaranteed 3 singles matches, one a day so all families/players are committed for 5 days of play before elimination.

GRANTEE CONTACT

Polo Club of Boca Raton Property Owners Association, Inc. Jean Mills / (561) 995-1280

GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

$10,000 $5,000 (FY 21) Will apply for funding (combined with Boys event)

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

Local

MARKETING PLAN

The event is advertised on the USTA website, on the USTA Florida Section website, and on the tournament website.

EVENT OWNER ESTIMATES

Estimated Economic Impact – $142,350 Estimated Room Nights – 500

SPONSORSHIP BENEFITS

Logo and link to the event website Recognition on all tournament materials Opportunity to display 3’ x 8’ banner at the event

PRIOR EVENT HISTORY

’20 – COVID-19 Canceled ’19 – 630 Room Nights ’18 – 730 Room Nights ’17 – 636 Room Nights ’16 – 615 Room Nights

’15 – 287 Room Nights ’14 – 344 Room Nights ’13 – 587 Room Nights ’12 – 561 Room Nights ’11 – 468 Room Nights

PREVIOUSLY APPROVED FUNDS

’20- $5,000 (reimb. $0) ’19- $4,500 ’18 - $4,000 ’17 - $3,500 ’16 - $3,500

’15 - $4,000 ’14 - $4,000 ’13 - $2,500 ’12 - $1,500 ‘11 - $1,500

CATEGORY G GRANT APPLICATION REQUEST SUMMARY EVENT DESCRIPTION

USTA Boys 18’s & 16’s National Clay Court Championships This tournament is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 11-18, 2021 at the Delray Beach Tennis Center, Delray Swim & Tennis Club, Broken Sound, Boca West, Hunter’s Run, Seven Bridges Tennis Center, and Woodfield Country Clubs. The draw consists of more than 450 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.

GRANTEE CONTACT

Player’s International Management, Inc. Mark Baron / (561) 330-6000

BID/GRANT GRANT FUNDS REQUESTED GRANT FUNDS RECOMMENDED FSF FUNDING

Grant $43,500 $20,000 (FY 21) based on room night projection of 2,500 $3,000

APPLICABLE CATEGORIES

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

National (Televised on Fox College Sports)

MARKETING PLAN

Direct mailings to USTA list, Newspaper ads, Radio spots and TV promotions, Flyer distribution 3 months prior to the start of the event

EVENT OWNER ESTIMATES

Estimated Economic Impact – $944,500 Estimated Room Nights – 1,750 PBCSC Room Night Projection – 2,500

SPONSORSHIP BENEFITS

One 30-Second TV ad during each airing Opening & Closing billboards on each televised airing (total of 3) Display 3’ x 8’ banner on the Main Show Court Display 3’ x 8’ banner on an Outside Court Recognition on the sponsor board Recognition as sponsor in the player’s information packet

OTHER TDC FUNDS REQUESTED

None

PRIOR EVENT HISTORY

’20 Room Nights – COVID-19 Canceled ’19 Room Nights – 2,995 ’18 Room Nights – 2,579 ’12 Room Nights – 1,104 ’17 Room Nights – 2,743 ’11 Room Nights – 941 ’16 Room Nights – 1,767 ’10 Room Nights – 926 ’15 Room Nights – 2,011 ’09 Room Nights – 1,073 ’14 Room Nights – 1,228 ’08 Room Nights – 765 ’13 Room Nights – 1,256 ’07 Room Nights – 872

PREVIOUSLY APPROVED FUNDS

’20 - $20,000 (plus $3,000 FSF) (reimb. $0) ’19 - $20,000 (plus $3,000 FSF) ’18 - $20,000 (plus $3,000 FSF) ’12 - $6,000 ’17 - $9,000 (plus $4,000 FSF) ’11 - $8,000 ’16 - $9,000 ’10 - $8,000 ’15 - $8,000 ’09 - $8,000 ’14 - $8,000 ’08 - $10,000 ’13 - $8,000 ’07 - $10,000

Memorandum

Date:

November 2, 2020

To:

Board of Directors

From: George Linley

Subject: College Football National Championship Game _____________________________________________________________________________________

The College Football Playoff (CFP) will bring its National Championship Game to South Florida on January 11th, 2021. at Hard Rock Stadium in Miami. The College Football Playoff (CFP) is a fourteam event to determine college footballâ&#x20AC;&#x2122;s national champion on the field. The two winning teams from the Playoff Semifinals compete for the National Championship. Although the National Championship Game will take place in Miami, the College Football National Championship Game (CFNCG) will impact the entire South Florida region, including The Palm Beaches. The College Football National Championship Game is second only to the Super Bowl in terms of popularity and television ratings amongst annual sports events. The College Football Playoff (CFP) awards its National Championship Game through a highly competitive bid process. The CFP model requires an entire community to bid for the game, as opposed to individual bowl games hosting the game on a rotational basis. The Orange Bowl led the bid process and backed the significant financial investment required to host the event and is relying on partnerships with Miami-Dade, Broward, and Palm Beach Counties to have the National Championship Game take place in South Florida. The below outlines a partnership between the Palm Beach County Sports Commission and the College Football National Championship Host Committee. This partnership includes valuable marketing and media benefits for The Palm Beaches. Furthermore, this partnership provides opportunities for our Sports Commission to expand its brand across the sports events industry through one of the most recognized sports properties in the United States.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 â&#x20AC;&#x201C; (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

6.E.-2.

South Florida has not yet hosted the College Football National Championship Game under the CFP format. In 2020, the College Football National Championship Game took place in New Orleans and generated an estimated $4,000,000 in economic impact. Super Bowl LIV took place in South Florida last February and generated $572 million of economic impact ($25 million was directed to Palm Beach County). In a pre Covid-19 environment, this game would undoubtably create a similar impact for The Palm Beaches. In a post Covid-19 environment, the marketing and media value will be a key driver for a partnership.

Partnership Parameters: The College Football Host Committee / Orange Bowl is requesting a total investment of $250,000 from the Palm Beach County Sports Commission. The Palm Beach County Sports Commission approved a $200,000 grant in March, prior to the Covid-19 pandemic. On November 2, the Palm Beach County Sports Commission board approved an adjusted grant of $100,000. Below is a proposed pathway to this partnership. The proposal was adjusted due to cancellation of community celebrations and events that would take place in The Palm Beaches, during the week of the National Championship. These events have been eliminated or modified due to the pandemic. The investment would come from the Sports Commissionâ&#x20AC;&#x2122;s budget and would be structured similar to past partnerships with the Super Bowl.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 â&#x20AC;&#x201C; (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Sports Commission Investment for Inclusion/Media/Events: $100,000 Below are the Deliverables for investment: 

Marketing (Print & Digital) – Palm Beach County will be promoted on various marketing and media platforms, including social media and digital/print publications spotlighting the destination.



Logo recognition – Palm Beach County & Discover the Palm Beaches logo/hyperlink will be placed on the College Football Playoff National Championship Game website.



Digital Destination Platform - Palm Beach County will be featured on the “Destination” page of the College Football National Championship Host Committee’s official website. The traveler will observe a “Things to Do” narrative on this landing page. The Palm Beaches will be presented alongside Fort Lauderdale and Miami. The traveler will be able to explore a variety of attributes for each destination (beaches, golf, shopping, attractions, arts/culture, nightlife, weather, etc.…). This page will also link to Discover The Palm Beaches award winning website to promote Palm Beach County’s assets and qualities.



National Championship Game Newsletter - Palm Beach County and its Sports Commission will be featured in the College Football National Championship Game enewsletter. The College Football National Championship newsletter will be a bi-weekly publication. A banner ad spotlighting The Palm Beaches will be provided in the newsletter. Additionally, a feature story/2-page advertorial will be provided, spotlighting The Palm Beaches.



Electronic Fan Guide – The College Football National Championship Game Host Committee will produce an electronic fan guide for consumption by a national audience of college football enthusiasts, which will include a Palm Beach County full page advertisement and a one-page advertorial.

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Host Committee – South Florida Logo - The Host Committee will create an alternate logo, which has been approved by the College Football Playoff for promotional use. This alternate logo features “South Florida” vs “Miami”. 3

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Social Media Marketing -The CFPNCG Host Committee will execute six (6) social media posts (Facebook & Twitter) promoting The Palm Beaches’ destination attributes and its sports scene leading up to “Championship Week”.

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Social Media Promotion - Palm Beach County would have the opportunity to conduct a “Social Media Promotion” through the CFPNCG social media channels. All marketing material is subject to final approval by the College Football Playoff.

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Official National Championship Game Press Release – Palm Beach County will be included into the official College Football National Championship Game press release, which is distributed approximately one-week prior to the game.

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College Football Championship Kickoff in The Palm Beaches - The 2021 CFPNCG Host Committee will host the AvMed Championship Virtual Kickoff in November or December (date to be determined). The event will be designed to specifically showcase Palm Beach County and highlight its tourism landscape and sport event hosting capabilities under the framework of the College Football National Championship Host Committee partnership. o This event will feature a Q&A between a high-profile speaker and media personalities in the college football landscape. o Guests will include prominent members of the Palm Beach County business community, public officials, Host Committee leadership and sponsors, College Football Playoff representatives, members of the media and more. o The Host Committee will adapt the event to a virtual format, creating unique virtual networking opportunities featuring the same high-profile participants. o The Host Committee will work with the Sports Commission to highlight Palm Beach County through sponsored content display, speaking opportunities and other creative avenues.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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Virtual Press Conference - The College Football Playoff will provide Palm Beach County with virtual credential access to all 2021 College Football Playoff National Championship press conferences & media events.

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Championship Community Celebration - The 2021 CFPNCG Host Committee will host a Community Celebration at the Wells Recreation Center in the City of Riviera Beach on Saturday, October 31, 2020. The event is free, open to the public, and designed to engage the entire family. The Host Committee will adapt the event to meet the needs of the community with a Halloween celebration theme.

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Extra Yard for Teaches Contribution - In partnership with the College Football Playoff (CFP) Foundation, the 2021 CFPNCG Host Committee would commit to a matching investment of $100,000 [contingent upon level of PBCSC contribution] with the School District of Palm Beach County for our Extra Yard for Teachers program.

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Extra Yard for Teaches Contribution - Palm Beach County teachers will be invited to participate in the CFP Foundation’s free virtual Extra Yard for Teachers Summit. The Summit serves as a forum for local and national educators and their guests to learn and win. The Summit is typically hosted during the week leading up to the CFPNCG. As part of the Extra Yard for Teachers Summit virtual production, Palm Beach County will be provided logo recognition and the opportunity to showcase a 30-second feature of promotional video.

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Cultural Tourism Promotion - The Host Committee will include Palm Beach County volunteers in its community events and programs. Upon CFP request, the Host Committee will work with volunteer groups in Palm Beach County to provide opportunities for involvement with Championship Weekend activities.

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Youth Football Camp - The Sports Commission will partner with the 2021 CFPNCG Host Committee, in conjunction with the Orange Bowl Committee, to conduct a football camp for Palm Beach County’s youth (free and open to the public) at a mutually agreed upon date in 2021. Orange Bowl Field at Glades Pioneer Park in Belle Glade has been identified as the preferrable location for a youth football camp.

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Hospital Visit - The Host Committee will facilitate college football alumni to visit a Palm Beach County hospital at a mutually agreed upon date in 2021. 5

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

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College Football National Championship Official Golf Event – The official College Football National Championship Game Golf Event will take place at Osprey Point Golf Course in Boca Raton. This event will attract college football alumni and personalities, partners of the College Football Playoff, and college football stakeholders from across the country. The Palm Beach County Sports Commission will also use this event as a catalyst for a fam tour with key sports event clients.

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Diverse Vendor Initiative - The 2021 CFPNCG Host Committee is currently working with the CFP to develop a diverse vendor initiative that would facilitate contract opportunities for certified minority, woman, veteran, lesbian, gay, bisexual and/or transgender-owned businesses (similar to the NFL’s Business Connect program).

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Citywide signage - The 2021 CFPNCG Host Committee will work with the College Football Playoff to develop signage for use by the Palm Beach County Sports Commission/Tourist Development Council, which may be placed throughout Palm Beach County.

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Committee Involvement - Inclusion of Palm Beach County Tourist Development Council Executive Director on the 2021 CFPNCG Host Committee.

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Volunteer Program - The Host Committee will include Palm Beach County volunteers in its community events and programs. Upon CFP request, the Host Committee will work with volunteer groups in Palm Beach County to provide opportunities for involvement with Championship Weekend activities.

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Palm Beach County Host Practice Site (Orange Bowl) – FAU Stadium would be provided the option of being a practice site for one (1) of the participating teams.

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Hotel Room Nights - The College Football Playoff is currently holding 2,240 rooms in Palm Beach County for two nights.

Just Bring Your Game Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550, West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

College Football Playoff National Championship Game Other Considerations Orange Bowl partnership with Palm Beach County

The College Football Playoff (CFP) awarded the 2021 College Football National Championship Game (CFNCF) to South Florida. The bid requires a multi-million-dollar commitment from the CFNCG Host Committee. The Orange Bowl, which led the bid process and the development of the CFNCG Host Committee, also decided to back the multi-million-dollar commitment in good faith that South Florida’s pubic and private sector would provide support. In March, the Palm Beach County Sports Commission executive committee approved a $200,000 grant to support the College Football National Championship Game (CFNCG). This support equaled the investment made into Super Bowl LIV, which also made South Florida its home. Many of the benefits presented to our Sports Commission were community wide celebrations, similar to Super Bowl LIV. Unfortunately, the Covid-19 pandemic has eliminated the ability to produce community celebrations and the National Championship Game will have a restricted attendance, which lessens visitation. With that being said, the Orange Bowl is still responsible for costs associated with hosting the CFNCG and is imploring our Sports Commission, to remain a partner in hosting this game, which is the “Super Bowl” of college football. Many of the benefits have changed from event activation to marketing and media opportunities. The Orange Bowl has been a tremendous partner for Palm Beach County and its Sports Commission. The Orange Bowl assisted with the launch of the Lou Groza Award in 1992 and has been its presenting sponsor for nearly 30 years. The Orange Bowl made one of the largest investments made into Belle Glade with the renovation of Glades Pioneer Park through its “Legacy Gifts”. The Legacy Gift reshaped the sports scene in the Glade’s region. The Orange Bowl has embraced Palm Beach County’s development of the Boca Raton Bowl and have been a valuable partner for ESPN Events. The next page summarizes the investments made by the Orange Bowl on behalf of Palm Beach County. The Orange Bowl has been a long-term loyal partner for the Sports Commission.

Support of Lou Groza Award • Invested $290,000 into the Lou Groza Award and has been a partner of this program from its inception. • Average annual sponsorship of $10,000

Orange Bowl Field at Glades Pioneer Park • Invested $1.5 million in developing the premier synthetic field in Palm Beach County at Pioneer Park in Belle Glade. In addition to the synthetic turf field and maintenance, park renovations include an electronic scoreboard, an entry monument, fencing, walkways, and signage. • The Orange Bowl is supporting a Phase II renovation for Orange Bowl Field at Glades Pioneer Park, which could commence in 2021.

Boca Raton Bowl • The Orange Bowl embraced Palm Beach County’s development of the Boca Raton Bowl. Furthermore, the Orange Bowl has been a valuable partner for ESPN Events throughout the production of the Boca Raton Bowl.

7. BOARD COMMENTS

8. PUBLIC COMMENTS