(6)Deputy Vice-Mayor Rob Long (9/30/24) Appt (03/08/22) Dis.5
(7)Don Dufresne ReAp(9/30/27) Dis6
(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]
(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large
STAFF
Isami Ayala Collazo, Assistant County Administrator
Liz Herman, Assistant County Attorney
Dave Lawrence, Culture
George Linley, Sports
Michelle Hillery, Film & TV
Milton Segarra, Discover
Deborah Drum, ERM
Dave Anderson, PBCCC
Kathy Griffin, PBCCC
Emanuel Perry, TDC
Joan Hutchinson, TDC
Vannette Youyoute, TDC
Table of Contents
1. TDC Board Attandance
2. Table of Contents
3. CONSENT ITEMS
3.A. DTPB Activity Report
3.B. Cultural Council Activity Report
3.C. Sports Commission Activity Report
3.D. Film & TV Monthly Newsletter
3.E. Film & TV Production Acitity Report
3.F. Convention Center Marketing Update
3.G. Convention Center Pace Revenue Report
3.H. ERM Project Status Report
3.I. PBI Traffic Report
3.J. Contract Tracking Report
4. OLD BUSINESS
4.A. - 1. TDC Dash Board Current Month & FY2025
4.A. - 1.a. Bed Taxes Report
TOURIST DEVELOPMENT COUNCIL AUGUST, 2025
TABLE OF CONTENTS
1. ATTENDANCE*
2. TABLE OF CONTENTS*
3. CONSENT ITEMS FOR AUGUST 2024*
MARKETING AGENCIES REPORTING
A. DTPB ACTIVITY REPORT*
B. CULTURAL COUNCIL ACTIVITY REPORT*
C. SPORTS COMMISSION ACTIVITY REPORT*
D. FILM & TV MONTHLY NEWSLETTER*
E. FILM & TV PRODUCTION REPORT*
PBC CONVENTION CENTER OPERATING REPORTS
F. CONVENTION CENTER MARKETING UPDATE*
G. CONVENTION CENTER “PACE” REVENUE REPORT*
OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS
H. ERM PROJECT STATUS REPORT*
I. PBI TRAFFIC REPORT*
J. CONTRACT TRACKING REPORT*
4. OLD BUSINESS
A. TDC TOURISM PERFORMANCE METRICS
1. TDC DASHBOARD CURRENT MONTH & FY2023*
a. Bed Tax Collections*
The next meeting will be on September 11, 2025.
*Attachment included.
3. CONSENT ITEMS
Discover The Palm Beaches
Monthly Executive Dashboard
Discover The Palm Beaches Monthly Executive Dashboard
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
Discover The Palm Beaches Monthly Executive Dashboard
Discover The Palm Beaches Monthly
Executive Dashboard
Definitions:
Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.
Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.
Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.
Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing
Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.
Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.
Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.
Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.
Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.
Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)
12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality
Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality
Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches
Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches
Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)
Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
1 Exceeded annual goal in October 2024 as a result of the Council’s annual New York City media event and subsequent article published in Forbes (UVM: 99,621,955)
2 New performance indicator as of 10/1/24. Previous year totals were not measured. The Council expects to outperform this goal as it was set prior to the establishment of the ArtiGras Podcast partnership.
3 Meta (Facebook and Instagram) now only provides “views” as a metric over “impressions.” Impressions measure how many times content is seen, while views measure how many times people engage with that content
HIGHLIGHTS
ADVERTISING
In July, the Cultural Council’s summertime cultural tourism advertising plan focused on drive markets (Miami, Ft. Lauderdale, Ft. Myers/Naples, Orlando, Tampa, Jacksonville, Atlanta), and preparations began to expand back into our fly markets in August and September. Insertions were predominantly digital, but also included OOH (PBIA, Brightline) and radio. Co-op advertising packages under the Council’s cultural tourism marketing umbrella included digital signage in the baggage claim at Palm Beach International Airport and boosted social media posts. The digital campaign to promote the Palm Beach County Black Cultural Heritage Trail also continued in July on Google (Search, DemandGen) and Meta (Facebook, Instagram).
The Council worked with our advertising agency of record, Push, to create a media plan for FY26, which will include a robust co-op advertising program of more than 100 packages. The FY26 co-op packages were posted to the Council’s website on July 31 in preparation for the formal announcement via a Zoom call on August 1. The rest of the media plan will be finalized in August.
PARTNER COLLABORATIONS
The Cultural Council coordinated with our sister agencies and local organizations in the cultural sector to begin crafting our FY26 marketing plan, which we are renaming the FY26 Destination Development Plan. Discussions around media insertions, special event support and public relations collaborations are expected to continue as FY26 approaches.
The selection committee for a commemorative poster for the National Battle of The Bands event met on July 31 at the Cultural Council’s headquarters to review the final proposals created by three local creative professionals who qualified as finalists in June. The concept presented by Janeen Talbott of Loxahatchee was selected by the committee, and the Council will be working with her this summer to finalize the artwork by September 30.
On July 3, the tenth episode of Season 2 of The ArtiGras Podcast, a partnership with the Palm Beach North Chamber of Commerce and the annual ArtiGras Fine Arts Festival, was broadcast. The episode featured Trina and Anthony Burks, who are both artists and the co-founders of No More Starving Artists Foundation. Podcast views for July totaled 174,416.
PUBLIC RELATIONS
Top Placements
- July 3, CBS12 (UVM: 1,142,000): “'Hidden Gem' indoor attractions in the Palm Beaches and Treasure Coast” (featuring Cultural Council galleries)
- July 7, WLRN (UVM: 206,295): “Palm Beach County arts agency expresses mixed reactions after state restores some arts funding” Item 3B - Page 2
HIGHLIGHTS
- July 24, Florida Weekly (UVM: 67,179; circulation: ~10,500): “Wrapped in Art - Brightline inspires train travel to The Palm Beaches” (also in print)
- July 28, Palm Beach Daily News (UVM: 235,586; circulation: ~3000): “While some Palm Beach County arts groups receive state funding, others wait to learn fate” (also in print)
o Picked up by Yahoo (UVM: 2.9 billion)
- July 29, Boca News Now (UVM: 311,790): “We Know Why Some Brightline Trains Seem So Artistic”
- July 30, Dan's Papers (UVM: 58,267): “Brightline Train Wrapped with Local Art Drives Visitors to Palm Beaches”
Other Notable Placements
- July 10, Le Soleil de la Floride (UVM: 9,782): “Le Brightline Brille Autrement!”
- July 14, Stet News (UVM: 7,200): “How Palm Beach County arts organizations fared in Tallahassee”
- July 26, Palm Beach ArtsPaper (UVM: 3,131; circulation: ~17,000): “It’s a wrap – Delray artist creates colorful mural for Brightline train” (also in print – August 2025 issue)
National Media Outreach
In July, the Council’s PR agency of record, Sharp, continued its influencer relations efforts to plan for summer and early fall FAM trips, collaborating with Discover The Palm Beaches. The agency also continued proactive outreach to top-tier publications and to Visit Florida’s PR program, submitting relevant cultural organizations for consideration.
Local/Regional
Media Outreach
In July, the Cultural Council’s local public relations consultant deployed a press announcement highlighting the Brightline train wrap designed by a Palm Beach County-based professional artist, a project noted in previous reports as a collaboration with Discover The Palm Beaches. Results of the outreach included several local and regional articles, including one written in French and distributed to French Canadian audiences.
The Council also continued to work with local and regional media on news articles about the restoration of arts funding in the state’s 2025-2026 budget securing several pieces of coverage in July and speaking on behalf of the cultural sector as experts and advocates.
The Council’s galleries were featured in a CBS12 broadcast story about hidden gems in The Palm Beaches and in several local publications relating to the Artist Innovation Fellowship Showcase. The Norton Museum of Art also helped to secure articles about the Council’s Emerging Artist Prize winners’ summer residencies in
Item 3B - Page 3
HIGHLIGHTS
Art Daily (“Norton Museum of Art hosts emerging artist prize winners in studio residencies”, UVM: 50,533), Dan’s Papers (UVM: 58,267), Florida Weekly (UVM: 67,179; circulation: ~10,500 ) and other publications in July.
ADVOCACY
As part of our advocacy strategy to keep the Palm Beach County Delegation engaged in arts and culture and demonstrate how state funding is used by organizations, the Cultural Council hosted a Summer Cultural Tour on July 24 for elected officials and their staff. The group visited The Benzaiten Center for Creative Arts and had the opportunity to try glass blowing, glass fusing, or glass firing. Afterwards, the tour continued with a behind-the-scenes look at the historic Lake Worth Playhouse and Stonzek Theater. The Council and Discover have begun meeting to discuss a strategy for Palm Beach County Days in Tallahassee in January 2026. Plans include supporting the County’s reception at the Capitol, as well as a shared collateral piece about tourism to be used as a leave-behind.
SECTOR SUPPORT
As part of its monthly Institute for Cultural Advancement (ICA) professional development series, the Council partnered with Nonprofits First on a free Summer Fundraising Series featuring four programs led by speakers Sharon Kitroser and Amy Mauser of Team Kat & Mouse. The final two programs were held in July: Session 3 was titled “Grant Readiness & Writing Tips: Emphasis on Grant Opportunities – Strategies for Success” and Session 4 was titled “Fundraisers & Friendraisers: Beyond the Gala – Creating Fundraising Events that Inspire & Engage.” The series welcomed 164 attendees in total.
Also, in support of the sector, Council staff attended exhibitions, performances and special events in July at FAU’s University Theatre, Roger Dean Chevrolet Stadium, Mandel Public Library of West Palm Beach, PopStroke, Busch Wildlife Sanctuary, Palm Beach Zoo & Conservation Society, Manatee Lagoon, Loggerhead Marinelife Center, and other locations.
Item 3B - Page 4
TDC
Sports Tourism Report
October
1, 2024 – June 30, 2025
The Palm Beach County Sports Commission’s collection of events is elevating the tourism economy thriving in The Palm Beaches. The 3rd quarter of this fiscal year came to an end on June 30th. During the first three (3) quarters of FY 25, the Palm Beach County Sports Commission hosted 190 events, which spurred 310,291 room nights
Over the final three months of FY 25, the Sports Commission will host 33 more events, which will attract sports-related visitors from around the state, nation, and globe. Based on the night room projections for the final three (3) summer months, the Sports Commission is expected to approach the 340,000 room night benchmark.
FY Performance Measures as of June 30th compared to FY 25 Goals
Sports Commission Tourism Impacts: October 1, 2024 – June 30, 2025
• 310,291 tracked room nights.
• $79,176,955 in projected hotel revenue (using ADR from October – June @ $255.17)
• $4,750,617 in projected bed tax revenues.
The sports tourism impacts do not include several events with outstanding hotel room night data
The MLB spring training spectator room nights are not included in this report.
Sports Tourism Impacts & Forecast
Our Sports Commission’s event portfolio consists of 223 events in FY 25, which represents 43 different types of sports.
FY 25, Hotel / Lodging Room Night Production
• 312,818 actualized room nights over 179 events, reported as of July 31st
• Lodging Revenue = $79,821,769
FY 25, Hotel / Lodging Room Night Production
• 28,040 forecasted room nights over 44 events, as of July 31
• 117,386 room nights for the Winter Equestrian Festival & MLB Spring Training
FY 25, Hotel / Lodging Room Night Production
• Forecast for total Sports Commission supported room nights = 458,244
• Projected Lodging Revenue = $116,930,121
• Projected Bed Tax = $7,015,807
Palm Beach County Sports Commission Sports Tourism Event Calendar
October 1, 2024 - September 30, 2025
Palm Beach County Sports Commission Sports Tourism Event Calendar
October 1, 2024 - September 30, 2025
Palm Beach County Sports Commission Sports Tourism Event Calendar
Palm Beach County Sports Commission
Palm Beach County Sports Commission Sports Tourism Event Calendar
October 1, 2024 - September 30, 2025
Palm Beach County Sports Commission Sports Tourism Event Calendar
October 1, 2024 - September 30, 2025
Palm Beach County Sports Commission
Summer Sports Tourism Highlights
June
& July
The Palm Beach County Sports Commission’s summer lineup of events in June and July highlights the growing strength of sports tourism as a leading driver of visitation during The Palm Beaches’ traditional off-season. The Sports Commission’s event portfolio is now projected to generate 60,126 hotel room nights, attracting an estimated 210,441 athletes and spectators to Palm Beach County These sportsrelated visitors, who are traveling from across the nation and around the globe, will significantly boost hotel occupancy and local economic activity. Over the two-month period, the Sports Commission will host 43 events, which will create a regional, national, and international reach. The summer calendar features a diverse mix of events, including some of the nation’s most prominent amateur sports properties. Adding to the global spotlight, the top two soccer clubs in the world Real Madrid and Manchester City chose The Palm Beaches as their training base ahead of the 2025 FIFA Club World Cup. Both teams established month-long Team Base Camps in Palm Beach County, further cementing the area’s reputation as a premier destination for international sports.
FIFA Club World Cup Team Base Camp (Real Madrid & Manchester City)
The top two club soccer teams in the world began their FIFA Club World Cup journey in The Palm Beaches. Real Madrid and Manchester City ranked first and second respectively in UEFA’s men’s club standings condcuted their Team Base Camps in The Palm Beaches this summer while the 2025 FIFA Club World Cup was taking place throughout North America. Real Madrid utlized Gardens North County District Park in Palm Beach Gardens while Manchester City will train at Lynn University in Boca Raton. Hosting these FIFA Club World Cup Team Base Camps brought the FIFA Club World Cup directly to The Palm Beaches. The presence of these iconic clubs not only elevated the county’s global profile, but also delivered significant economic and cultural benefits to The Palm Beaches. Hosting these world-class teams underscores The Palm Beaches’ growing reputation as a premier destination for international sports and tourism.
The FIFA Club World Cup is one of the most recogizable international event that brings together the top clubs from each of the six continental confederations, plus the host nation’s champion, to compete for the title of the world’s best soccer club. Real Madrid has won the competition a record five times, while Manchester City claimed the most recent championship in 2023. A Team Base Camp acts as a home away from home for teams participating in the World Cup. A Team Base Camp is a training site and accommodation pairing that will serve as the primary base for teams during the group stage, where they will train, rest and prepare for their matches.
The Palm Beach County Sports Commission, City of Palm Beach Gardens, and Lynn University collaborated in securing the rights to host both clubs at premier facilities in The Palm Beaches – The Gardens North County District Park and Lynn University. The North County Gardens District Park in Palm Beach Gardens has become a premier soccer destination in Palm Beach County. The 82-acre complex features 10 lighted Latitude 36 Bermuda Grass multipurpose fields built to FIFA regulations, with state-of-the-art LED lighting for optimal play. Both teams have generated over 6,000 room nights over two hotels. The media, sponsors, support service teams, and fans are creating siginficantly more room nights and visitor spending.
Amateur Baseball Showcases & Tournaments
Perfect Game, Prospect Select, Prospect Wire & more
While MLB Spring Training delivers a significant economic boost in February and March, The Palm Beaches continue to thrive as a year-round destination for baseball. Both Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches are active throughout the year, hosting a wide range of tournaments, showcases, and special events.
The Palm Beach County Sports Commission continues to win bids to host Leading baseball organizations, which are delivering baseball tournaments and showcases that creates enormous tourism benefits for Palm Beach County during the summer. Event rights holders, such as Prospect Select, Perfect Game, Prospect Wire, the South Florida Collegiate Baseball League, and the Collegiate League of The Palm Beaches continue to award their largest events to The Palm Beaches. The Palm Beach County Sport Commission hosted 8 amateur baseball events in June, which are bringing nearly 700 youth baseball teams consisting of 7,500 athletes and 15,000+ spectators. These events are expected to create over 24,000 hotel room nights and nearly $20 million in business sales.
CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium collectively offer 26 diamonds, which creates a competitive advantage for Palm Beach County in terms of recruiting and hosting large scale baseball tournaments. CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium represent one of the largest tourism catalysts compared to all venues that are in The Palm Beaches.
USA Gymnastics Rhythmic Development Program Championships
The Palm Beach County Sports Commission, in partnership with the Palm Beach County Convention Center, hosted the 2025 USA Gymnastics Rhythmic Developmental Program Championships from June 6–8, 2025. This prestigious event welcomed over 300 gymnasts, 100 coaches, and more than 2,000 total visitors, generating 1,780 hotel room nights for the local economy. The championships featured both boys and girls competing across multiple levels, representing age groups from 6 to 16. As the national governing body for gymnastics in the United States, USA Gymnastics oversees six disciplines: artistic, rhythmic, trampoline & tumbling, acrobatic, parkour, and gymnastics for all. The organization is a member of both the U.S. Olympic & Paralympic Committee and the International Gymnastics Federation, serving more than 230,000 members from beginner to elite levels.
The Palm Beach County Convention Center has become a trusted venue for USA Gymnastics, having previously hosted the Rhythmic Developmental Program Championships in 2023, 2024, and now 2025. It has also welcomed other major events, including the USA Gymnastics Stars & Stripes Championships and the FIG World Cup of Trampoline & Tumbling the first Olympic Qualifier held in the United States for the Paris 2024 Summer Games. Looking ahead, the Sports Commission will once again support the Rhythmic Developmental Program Championships in 2026 and has also secured the Men’s Eastern National Championships at the Convention Center, scheduled for April 2026.
USTA Boys 18s & 16s Clay Court National Championships
The United States Tennis Association (USTA) Boys 18’s & 16’s National Clay Court Championships is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 6-13, 2025, at the Delray Beach Tennis Center, Delray Beach Tennis Club, Boca Raton Racquet Center, Broken Sound Country Club, One Tennis Academy, & Boynton Beach Tennis Center. The draw consists of more than 450 of the highest-ranked players in the United States competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships. The event generated nearly 3,000 room nights last year and more than $2 million in direct visitor spending. This is one of the most prestigious junior tennis tournaments taking place in Florida.
The USTA is the national governing body for the sport of tennis and the leader in promoting and developing the sport's growth on every level in the United States, from local communities to the crown jewel of the professional game: the US Open. The USTA is the largest tennis organization in the world, with over 700,000 individual members and 7,000 organizational members
Junior Tour Powered by Under Armour Summer National Championship
The Junior Tour Powered by Under Armour Summer National Championship was held from June 25–30, 2025, at PGA National Resort in Palm Beach Gardens. This championship event marks the culmination of the tour’s Spring Season and brought together top junior golfers from across the country. The renowned Champion Course at PGA National Resort served as the stage for this premier youth golf competition.
The Junior Tour Powered by Under Armour is a national youth golf league for boys and girls ages 6–18, welcoming players of all skill levels. The league operates in two main seasons: Spring (March–May), followed by the Summer National Championship in June, and Fall (September–December), culminating in the Winter National Championship in February over Presidents Day Weekend. League play includes over 400 events nationwide, with each region hosting six - 9-hole individual stroke play matches.
For the third consecutive year, the Palm Beach County Sports Commission was awarded the rights to host the Summer National Championship, further solidifying the region’s reputation as a premier destination for youth sports. The top eight points leaders from each age division earned invitations to compete in the National Championship, resulting in more than 400 junior golfers participating. Last year’s event drew over 1,400 golfers and spectators from across the United States. Participants competed in four co-ed age divisions: Ages 6–8, Ages 9–11, Ages 12–14 ,Ages 15–18 Junior athletes represented 18 states, including Connecticut, Florida, Illinois, California, Tennessee, and Texas, among others. The event consistently generates more than 1,800 hotel room nights, delivering a strong tourism impact for Palm Beach County.
Florida State Golf Association 108th Amateur Championship
The Florida State Golf Association’s partnership with the Palm Beach County Sports Commission has grown significantly over the last several years. In 2025, the Florida State Golf Association (FSGA) awarded eight (8) golf tournaments to The Palm Beaches, including its prestigious Amateur Championship. The 108th Amateur Championship took place at BallenIsles Country Club in Palm Beach Gardens on June 5-8, 2025. The Florida State Amateur is the oldest sports event to take place annually in the United States. The 108th edition will represent the 6th time this prestigious event has taken place in The Palm Beaches.
This event features 168 golfers competing in 72 holes of individual gross stroke play. The event provides a 36-hole cut. In addition, to the 600+ room nights, this event validates The Palm Beaches as Florida’s Golf Capital. Furthermore, the eight (8) golf tournaments in total create 2,000+ room nights.
The Florida State Golf Association (FSGA) is a non-profit organization dedicated to promoting and preserving the game of golf in Florida. Founded in 1913, it serves over 350,00 individual members. conduct more than 550 tournament days each year, including over 40 state championships, and over 45 days of United States Golf Association (USGA) qualifying events.
Baseball's Economic Impact Extends Far Beyond Spring Training in The Palm Beaches
Palm Beach County, Fla. The Palm Beaches is a top destination for a variety of sporting events, thanks to its state-of-the-art facilities and ideal year-round climate. Baseball thrives here with two Major League Baseball (MLB) Spring Training facilities: Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches. These premier venues attract both amateur and professional events, reinforcing The Palm Beaches' status as a hub for sports tourism.
Since 1998, The Palm Beaches has been home to Roger Dean Chevrolet Stadium in Jupiter, the first baseball complex in Florida to host two MLB teams – the Miami Marlins and St. Louis Cardinals – for Spring Training. In 2017, Palm Beach County introduced its second two-team facility with the opening of CACTI Park of The Palm Beaches, home to the Houston Astros and Washington Nationals. The Spring Training season embodies one of the most dynamic and special experiences for baseball, offering fans the opportunity to enjoy big-league games in scenic stadiums while fostering an intimate environment that encourages interaction with players and coaches.
MLB Spring Training provides one of the largest tourism impacts for Palm Beach County and the entire state of Florida. It's not only an incredible attraction for residents but also draws visitors from across the nation. Last year, an independent study commissioned by the Palm Beach County Sports Commission revealed that the MLB Spring Training season generated more than $77 million in economic impact. This significant contribution was fueled by over 223,774 attendees, 55% of whom were nonresidents, resulting in 57,100 lodging room nights.
Beyond the impressive economic impact of MLB Spring Training, these facilities are home to numerous amateur baseball events, which are hosted by the Sports Commission Both venues are utilized year-round, maintaining The Palm Beaches as a premier destination for baseball. Last year alone, Roger Dean Chevrolet Stadium and CACTI Park of The Palm Beaches hosted a combined 33 regional and national baseball events, including some of the largest nationwide tournaments and showcases of amateur baseball.
Events held at these two stadiums last year accounted for nearly 25% of all sports-related room nights generated in The Palm Beaches. These amateur events averaged more than 1,800 room nights per event. The largest contributors were the Men’s Senior Baseball League (MSBL) Fall Classic, the Perfect Game World Wood Bat (WWBA) World Championship, and the Prospect Select National Showcase. (Palm Beach Classic).
The MSBL Fall Classic is one of the largest amateur baseball tournaments for adults in the United States, uniquely featuring players aged 18 to over 65. The Palm Beach County Sports Commission has successfully bid to host the MSBL Fall Classic at CACTI Park of The Palm Beaches and Roger Dean Chevrolet Stadium for the 6th consecutive year. These venues collectively offer 26 diamonds, accommodating 125 teams with over 2,000 athletes from across the United States, Canada, Puerto Rico, Venezuela, the Dominican Republic, Colombia, and Peru.
The impact of baseball in Palm Beach County extends beyond economics. The Palm Beaches welcomes teams from multiple countries for various events. "The World Comes to The Palm Beaches" is an international baseball festival featuring more than 30 teams from over 15 countries. Participants experience The Palm Beaches through baseball, staying in county hotels and dining at local restaurants. Besides the competition, local baseball organizations host practices, clinics, and activities, bringing players to multiple fields outside of the Spring Training facilities.
A wide range of amateur baseball events are held at the two Spring Training venues outside of the MLB Spring Training season, including multiple tournaments hosted by leading baseball organizations. Prospect Select and Perfect Game recognized for organizing the most competitive high school-age tournaments in the country bring their premier events to The Palm Beaches. Additionally, two collegiate summer baseball leagues use the Spring Training facilities as anchor venues. These amateur baseball events delivered significant economic impact last year, attracting 1,354 teams, nearly 25,000 athletes, and 43,000 spectators. Collectively, they generated 60,864 room nights and contributed an estimated $42 million to the local economy.
Kids Fitness Festival of The Palm Beaches
Presented by Baptist Health
While the Palm Beach County Sports Commission hosts premier sports events including World Championships, Olympic Qualifiers, and some of the largest tournaments in the nation one of our most meaningful annual traditions is the Kids Fitness Festival of the Palm Beaches, presented by Baptist Health. On July 9th, more than 1,200 children (ages 5 to 12), gathered at the South Florida Fairgrounds to explore a wide range of sports through interactive clinics led by local and national sports organizations. For many, it was their first time experiencing the joy of sports.
Celebrating its 22nd year, the Kids Fitness Festival of The Palm Beaches encourages our county’s children to participate in sports while embracing fitness and healthy lifestyles. The Sports Commission organizes this festival annually to develop and promote the positive aspects of sports participation, which can provide beneficial impacts throughout a lifetime. The interactive sports clinics are produced by local and national sports organizations. After playing the many sports offered at this event, the participating children received information to take home, which provided instructions on how they can pursue the different sports that were featured at the Kids Fitness Festival.
This event is more than just fun it’s a powerful investment in the health, confidence, and future of our youth. This event brings together children from all corners of Palm Beach County, including those from underserved communities, and encourages sports participation and active living. It’s events like this that make us a well-balanced sports commission and one that champions both economic development and grassroots community impact.
Orange Bowl Youth Clinic, Presented by the Palm Beach County
Sports Commission
June 29, 2025
The Palm Beach County Sports Commission (PBCSC) teamed up with the Orange Bowl, to host a Youth Football Clinic on Orange Bowl Field at Glades at Pioneer Park, for the 5th consecutive year. The Orange Bowl Youth Football Clinic, presented by the Palm Beach County Sports Commission, took place on June 29th, from 5:30pm to 7pm.
Organized by Florida Atlantic University’s football program, the clinic featured hands-on instruction and drills led by FAU’s coaching staff and players. A total of 131 youth athletes, ranging in age from 5 to 14, participated in the clinic, which drew attendees from the Glades region and beyond.
The clinic offered fundamental football instruction, conditioning exercises, and a variety of skillbuilding drills. In addition to athletic training, participants received valuable life guidance from the coaches and players. Each child also received a complimentary T-shirt and a photo opportunity with Obie the Orange, the Orange Bowl’s beloved mascot.
The Palm Beach County Sports Commission remains committed to serving the community by promoting youth engagement through sports. As we strive to position Palm Beach County as a premier destination for national and international sporting events, we recognize the importance of investing in our youth, especially in underserved communities. Belle Glade’s rich football heritage makes it an ideal location for impactful camps and clinics that inspire the next generation of athletes.
Events & Operations
Event Support
Kids Fitness Festival of the Palm Beaches
Produce sports festival for 1,500 summer camp kids and 20 sport clinicians
Manage volunteers to assist with registration, transportation, hospitality, etc.
Contract with former MLB and NFL greats to add additional marketing value to the event by signing autographs, participating with kids at clinics, etc.
Ensure all sponsor requirements are met during coarse of the event
Boca Raton Bowl
Finalize contract with Palm Beach County Convention Center for team luncheon
Distribute transportation RFP and compile bid responses to present to ESPN for selection
Lou Groza Collegiate Place-Kicker Award
Determine 30 player preseason watchlist and prepare press release
Distribute watchlist press release and work with school Sports Information Director’s for maximum Groza Award reach
• Sunshine State Open
Finalizing Contract Obligations
• USTA National Men’s 70, 85, 90 Clay Court Championships
• Prospect Wire Florida Fall Classic
• Prospect Select Fall World Series
• Perfect Game Summer Series
• Columbus Day Discovery Showdown
• World Comes to the Palm Beaches
• Perfect Game WWBA World Championship
• USTA Columbus Day Open
• Men’s Senior Baseball League
• International Rush Cup
• I Do Beach Tennis ITF World Tour 2024
• Association of Pickleball Professionals Boca Raton Open
• Delray Beach Pickleball Classic
• Equestrian Holiday & Horses Circuit
• Battle Youth National Championship
• “Little Mo” Internationals in Florida
• Garden of Life Palm Beaches Marathon
• Hardball 360 Fall Tournament
• Delray Beach Riptide Fall Tournaments
• World Pickleball Classic
• Winter Equestrian Festival
• Paradise Puck Series
• Florida RUSH
• Boca Raton International Masters
• USA BMX Sunshine State Nationals
• Florida Exposure Cup
• TGL Presented by SoFi
• Gauntlet of Polo
• USA Fencing 2025 Regional Youth Championship – Battle at the Beach
• Delray Beach Open
• Junior Tour Powered by Under Armour Winter National Championship
• East Coast Championships SoFlo Nationals
• Palm Beach Challenge College & International Baseball Festival
• Development Player League (DPL) The Summit
• James Hardie Pro Football Hall of Fame Invitational
• World Pickleball Convention, Conference and Championships
• Florida State Golf Association (FSGA) 108th Amateur Championship
• Prospect Wire Southeast Championships
• Prospect Select Summer Series
• Play at the Plate
• Hardball 360 Spring Training
• Wellington March Madness
• South Florida Collegiate Baseball League
• International Tennis Federation (ITF) Masters World Championship 60s
• International Tennis Federation (ITF) Masters World Championship 65s/70s
• Perfect Game Summer Series
• Junior Tour Powered by Under Armour Summer National Championship
• USTA Boys 18’s & 16’s National Clay Court Championships
• Cal Ripken State Tournament 6U and 8U
• USSSA Fastpitch Swamp Classic
• Big Dog Fat Cat KDW Shootout
• International Tennis Federation (ITF) W35 3D Payments Cup
• Prospect Select Fall World Series
• 2025 World Wake Association (WWA) World Championships
• NBA Josh Howard King of The City Basketball Tournament & Festival
• United States Tennis Association (USTA) Summer Smash Open
The generation of RFP’s and contracts for hotel room blocks, assisting with onsite registration of participants, setting up hotel room registration information for event websites, securing venues to host the events, assisting with permitting for use of venues, securing vendors to service the events (i.e. rental vehicles, tents, radios, golf carts, trainers, security, medical personnel, field lining, bleachers, transportation, concessions). All these services are offered to each event promoter, which contributes to event retention.
• FAU Men’s Golf Invitational
Hotel RFP & Room Blocks
Sports-Development
Sports Development Executive Summary
The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY25.
Event Bids & Development
A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 25, and below is a breakdown of the development efforts over the past month:
• 2025-2026 Lynn University Ice Hockey
o September 26-27, 2025 & October 17-18, 2025
o 90 Projected Room Nights
o 4 -6 Teams
o Palm Beach Skate Zone
• Clutch Pro Tour
o November 17-19, 2025
o 250 Projected Room Nights
o 100-120 Players
o TBD
• Made Hoops
o January 24-25, 2026
o 720 Projected Room Nights
o 100 Teams - Players / Coaches
o Wellington Sports Academy
• Sandlot 7v7 Pro-Am Challenge
o March 20-22, 2026
o 2,00 Projected Room Nights
o 105 Teams
o Village Park
• Made Hoops
o March 28-29, 2026
o 720 Projected Room Nights
o 100 Teams - Players / Coaches
o Wellington Sports Academy
• Made Hoops
o April 11-12, 2026
o 720 Projected Room Nights
o 100 Teams - Players / Coaches
o Wellington Sports Academy
• 2026 Netball Youth International Championships
o April 4th – 5th, 2026
o Under 12, 14, 16, 19 & 21
o 500 Projected Room Nights
o 50 - 70 Teams
o South Florida Fairgrounds
• Made Hoops
o April 25-26, 2026
o 720 Projected Room Nights
o 100 Teams - Players / Coaches
o Wellington Sports Academy
• Made Hoops
o June 27-28, 2026
o 720 Projected Room Nights
o 100 Teams - Players / Coaches
o Wellington Sports Academy
• United States Trampoline & Tumbling Association National Championships
o June 14-19, 2027
o 1,200 Projected Room Nights
o 2,400 Participants & 2,600 Spectators
o Palm Beach County Convention Center
• United States Trampoline & Tumbling Association National Championships
o June 19-24, 2028
o 1,200 Projected Room Nights
o 2,400 participants & 2,600 Spectators
o Palm Beach County Convention Center
Event Site Visits
When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 25, and below is a breakdown of site visits conducted over the past month:
• July 7th, 2025 – Palm Beach State College – National Battle of the Bands in the Palm Beaches –Ancillary Events 2026
• July 21st, 2025 – The Park West Palm Beach – PGA Works Collegiate Golf Championships
• July 21st, 2025 – SoFi Center Palm Beach Gardens – PGA Works Collegiate Golf Championships
• July 24th, 2025 – National Polo Center – World Long Drive Championships
• July 24th, 2025 – Beldi Equestrian and Polo Club – World Long Drive Championships
• July 23rd, 2025 – SoFi Center Palm Beach Gardens – World Long Drive Championships
• July 30th – August 1st, 2025 – National Battle of The Bands in the Palm Beaches – Florida Atlantic University – The Ben, Marriott Boca Town Center, Marriott West Palm Beach
Jamaica’s National Team Training & Historic Media Day
NBA & International Stars. Global Talent. Cultural Celebration.
From July 28 to August 6, 2025, the Jamaica men’s national basketball team hosted its official FIBA World Cup training camp in Palm Beach County, utilizing Florida Atlantic University and St. Andrew’s School in Boca Raton. The 12-man roster featured NBA guard Norman Powell of the Miami Heat, who embraced his Jamaican heritage by joining the national team for the first time. Other standout athletes included Jordan Kellier and several emerging talents, all guided by Head Coach Rick Turner, who emphasized team chemistry and flexibility heading into the 2025 FIBA pre-qualifying tournament in Mexico. The camp marked the first time in years the national team had gathered, setting a strong foundation for their 2027 World Cup and 2028 Olympic aspirations.
The event was supported by a powerful coalition of partners, including the Palm Beach County Sports Commission and global cultural icons through the Bob & Rita Marley Foundation. A special reception celebrating the team’s efforts and the strategic partnership between the Marley Foundation and Basketball Jamaica brought together community leaders and representatives from the Jamaican Ministry of Tourism. This collaboration elevated the event beyond basketball, positioning it as a meaningful platform for youth empowerment, cultural pride, and international engagement.
From a tourism perspective, hosting Jamaica’s national team offered a unique opportunity to showcase Palm Beach County as a premier sports destination. The influx of international athletes, media, and organizational staff generated local economic activity across hotels, restaurants, and transportation sectors. Furthermore, the branding alignment with the Marley legacy and sports tourism strategy helped solidify the Palm Beaches’ reputation as a global cultural and athletic hub. This training camp laid the groundwork for future international events, demonstrating the power of sport to bridge nations and generate tangible tourism impact.
Promising Partnership: World Long Drive × SoFi Center / TGL x National Polo Center
On July 23rd, 2025, the principals of World Long Drive, David Livingston, Chief Commercial Officer, Zane Smith, VP Business Operations, and James Taylor, Director of Sports and Development for the Palm Beach Sports Commission met with Goerge Hirch, Manager of Premium Sales, for Tomorrow Sports and Andrew George, Senior Vice President, Tomorrow Sports, for a unique partnership discussion At SoFi Center home of TGL presented by SoFi innovative technology meets live golf in a bespoke, purpose-built arena unmatched in scale and engagement.
Hosting WLD events here presents compelling benefits Scalable, experiential fan activation with the “greenside” seating 1,500+ fans wrapped courtside around the action creates an immersive experience. WLD fans can be activated in-venue with demos, photo ops, and sponsor integrations leveraging the same audience infrastructure. The SoFi Center’s broadcast-ready, immersive, and tech-enabled infrastructure coupled with TGL’s proven national reach and timing make this venue a strategic launchpad for elevating WLD from niche showcase to mainstream televised sporting event.
New Facility Nears its Grand Opening in Palm Beach County
The Palm Beach County Sports Commission (PBCSC) conducted a site visit to the brand-new polo facility in Loxahatchee Groves, known as the Beldi Equestrian & Polo Club, in hopes of bringing new events to this premier venue. The Beldi consists of six polo fields in total five at the north location and one at the east location. The Beldi North facility spans sixty acres of field space and includes numerous box seating areas, the ability to cater food, a bar, and extensive parking While the facility is still under construction, it is expected to open its doors to outside events by 2026, following the end of its polo season, which runs from January to April. The PBCSC plans to utilize the Beldi Equestrian & Polo Club to host large-scale events that require multiple multi-purpose fields. Since one polo field can accommodate up to five multipurpose fields, the venue could potentially host twenty-five to thirty multi-purpose fields at once. The PBCSC has already brought the World Long Drive organization for a site visit and aims to build a strong partnership with the facility's owners.
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission Bid Calendar - FY25
Palm Beach County Sports Commission
Fam Tours with Event Rights Holders
Palm Beach County Sports Commission
Tours with Event Rights Holders
Palm Beach County Sports Commission
Fam Tours with Event Rights Holders
Beach County Sports Commission
Fam Tours with Event Rights Holders
October 1, 2024 - September 30, 2025
IN THIS ISSUE
LOGGERHEAD SHINES ON ABC’S WILDLIFE NATION
ABC’s Wildlife Nation with Jeff Corwin brought its cameras to Palm Beach County for its Expedition Florida series, spotlighting the vital sea turtle conservation work happening at Loggerhead Marinelife Center (LMC) in Juno Beach. The episode, which showcased how LMC rescues, rehabilitates and releases endangered sea turtles along The Palm Beaches’ beautiful coastline, premiered in May.
In one moving moment, Corwin joins LMC’s team as they assess a green turtle, underscoring the human impact on wildlife, the urgency of conservation efforts and the need to preserve Florida’s marine ecosystems. “I always love working with Loggerhead Marinelife Center. Their critical efforts to save imperiled sea turtles is a game changer,” said Jeff Corwin. “So many folks come to beautiful Palm Beach County, Florida, for sun and fun, often not realizing that this pristine coast is paramount for the future of our planet's enigmatic sea turtles.”
Filmed with permitting and location support from the Palm Beach County Film & Television Commission, this production demonstrates why the region continues to attract top-tier wildlife shows. The region’s natural beauty and biodiversity provide compelling stories that connect with viewers worldwide. Meanwhile, Loggerhead Marinelife Center’s work, also featured in the TV series Wild Palm Beaches, was recognized with a 2025 Silver Telly award in the Series Sustainability category. The episode, available to stream at The Palm Beaches TV, shares how local actions have far-reaching impacts on nature, inspiring audiences to play a role in preserving our oceans and the creatures that call them home.
Layla Rogan’s story of survival reached millions when ESPN ’s SportsCenter aired an SC Featured segment called Let Me Live. A Palm Beach Central High School student, Layla was 15 when she crashed an ATV in May 2022. Doctors gave her just 72 hours to live but she beat the odds. Filming for the nine-minute spotlight took place in August and October 2024 with assistance from the Palm Beach County Film & Television Commission. Crews captured scenes at Palm Beach Central High School, along Forest Hill Blvd. in Wellington and at a local firehouse. Layla sustained more than 10 brain bleeds and other severe internal injuries. After weeks in a coma, Layla began showing signs of life. Today, she’s back in school and even cheerleading squad, inspiring everyone who has learned her story.
signed Florida’s $117B budget into law on July 1, maintaining support for tourism marketing. Early in the session, several bills proposed significant changes to how Tourist Development Taxes (TDT), commonly known as Bed Taxes, could be used. Thanks to advocacy by the Discover The Palm Beaches, PBC Legislative Affairs, and industry partners like Florida Restaurant & Lodging Association and Destinations Florida, the tourism industry, which generated over $10B to the local economy last year and supported more than 90,000 jobs, was protected. “This success reflects months of coordination and the strength of our partnerships,” said Film Commissioner Michelle Hillery. The FTC will continue to monitor legislative developments ahead of the next session beginning January 2026, with committee weeks starting this October.
Governor Ron DeSantis
FOCUS ON FILM
FLORIDA’S REEL STORY TAKES CENTER STAGE
TOUCHDOWN TERRITORY: FOOTBALL IN PBC
Film historian David Morton will discuss Motion Picture Paradise, on Wednesday, Sept. 17 at 1:30 p.m. at The Society of the Four Arts in Palm Beach. The book explores 125 years of Florida film and TV history, from silent-era studios in Jacksonville to the rise of Miami and Orlando as production hubs. Morton, a University of Central Florida lecturer and former Fulbright scholar, examines how politics shaped the industry’s growth and setbacks over the decades. He also highlights Palm Beach County’s role in building a filmfriendly climate in the state, citing Film Commissioner Michelle Hillery in his book for her leadership in Florida’s entertainment production industry. Blending policy, history, and behind-the-scenes stories, Motion Picture Paradise celebrates Florida’s cinematic legacy while inspiring filmmakers to bring their stories to the Sunshine State.
TUCKERNUCK TURNS BACK TIME
Tuckernuck, the popular American lifestyle brand known for its classic yet playful fashion, recently brought its Palm Beach Rewind campaign to life with a commercial photoshoot in the Town of Palm Beach. The campaign, which evokes a sense of retro glamor and coastal charm, was photographed on-location, using iconic backdrops, pastel-colored architecture, sun-soaked beaches and vintage-inspired interiors that perfectly reflect the brand’s nostalgic aesthetic.
This fashion campaign is now live on Tuckernuck’s digital platforms, capturing the timeless elegance and sun-soaked charm of The Palm Beaches. Shot entirely on location, the campaign reflects the island’s enduring appeal as a go-to destination for high-end fashion photography and lifestyle productions. With a style that nods to the glamour of old Palm Beach, the shoot pairs classic resort wear with the island’s vibrant, picture-perfect backdrops.
Palm Beach County is a go-to location for football-related broadcasts across all levels of the game. This fall, ESPN+ will air Florida Atlantic University’s home opener on Sept. 6, the first of what’s expected to be several televised matchups from the region. Last year, multiple FAU games were nationally televised, and the trend is likely to continue. Then, the Boca Raton Bowl returns on December 23 with national cable coverage on ESPN. Earlier this year, multiple media outlets were broadcasting live from The Palm Beaches for the annual NFL Owners Meeting at The Breakers, utilizing the iconic oceanfront property as a backdrop. From college football to the pros, Palm Beach County continues to attract major football productions, blending top-tier athletics with cinematic scenery.
AT&T’s latest commercial, “Not Guaranteed: Sneaky Round,” brings humor and high production value to the fairway in a playful 30-second spot that’s airing nationwide. Set on a picturesque golf course, the commercial leans into the brand’s theme of reliability, as a group of friends tries to sneak in an extra round while trusting AT&T Wireless to keep them connected. With assistance from the Palm Beach County Film & Television Commission, production selected La Bar à Vin in Palm Beach as the stylish setting for scenes with Hall of Fame golfer Annika Sörenstam and digital creator Manolo Vega. With vibrant backdrops, including 145+ sun-soaked golf courses, the County continues to serve as a versatile and visually appealing destination for high-end commercial shoots. Watch the full commercial
DJ BBQ brought his signature flair to The Palm Beaches, filming a sizzling episode for season 2 of his series Lost In, with location and permitting help from the Palm Beach County Film & Television Commission. The barbecue adventurer explored top spots across the County, including Lion Country Safari, Morikami Museum & Japanese Gardens, El Segundo restaurant and other scenic locations throughout our destination. “Palm Beach County is amazing! I love it. Good food. Good people. We’re by the water. Lots of fun activities. It’s awesome here!!” said Christian “DJ BBQ” Stevenson, His visit captures the flavors and sights that make Palm Beach County a dynamic and approachable travel destination. From feeding giraffes at Lion Country Safari to partaking in a ceremonial tea ritual at Morikami, DJ BBQ finds endless inspiration in The Palm Beaches. The show has distribution in 130+ markets, reaching more than 93M TV households in America. After it’s premiere on traditional television, the show will be available at The Palm Beaches TV.
CHRISTIAN ‘DJ BBQ’ STEVENSON GETS LOST IN AT PALM BEACH COUNTY HOT SPOTS
AT&T’S COMEDIC COMMERCIAL SHOOT
FOCUS ON FILM
$6 MYSTERY MOVIES IN WELLINGTON
Movie night just got a lot more exciting for Palm Beach County film fans. Cinemas Wellington, located inside Mall at Wellington Green, recently unveiled its newest weekly event: “Cinema Confidential Showtime”. Every Monday, at 7 p.m., moviegoers can purchase a ticket for just $6 and settle in for a mystery advance screening of a full-length feature film before it official hits theaters.
“CHECK, PLEASE! REVIEWS EATERIES
Palm Beach County recently took center stage on a delicious episode of Check, Please! South Florida, which aired on South Florida PBS. The food review show spotlighted standout restaurants in Delray Beach and Boca Raton, including J&J Seafood Bar and Grill, Maya Flavors of India and Ramen Lab Eatery.
The twist? Audiences won’t know what they’re seeing until the lights dim and the opening credits roll. Guests will only receive the film’s MPAA rating and runtime to help plan their evening. This element of surprise adds a sense of anticipation and fun, making it perfect for adventurous movie lovers looking to experience the latest releases before anyone else. For more information and to purchase tickets, visit CMX
Hosted by Michelle Bernstein, the episode features real diners sharing honest reviews and vibrant conversations over meals. Filmed on location with the support of The Palm Beach County Film & Television Commission, the episode is part of a growing trend of productions tapping into the county’s rich visual and culinary appeal. From tropical ambiance to bustling dining hotspots, Delray Beach and Boca Raton offered a flavorful backdrop for storytelling that’s as appetizing as it is visually stunning. Catch the episode now streaming on YouTube and South Florida PBS’s platforms.
THE PALM BEACHES: READY FOR CLOSEUP HISTORY COMES ALIVE IN LOXAHATCHEE
VISIT FLORIDA’s Feels Like The Palm Beaches campaign recently captured the region’s vibrant lifestyle and iconic beauty.
The Palm Beach County Film & Television Commission, with its free one-stop permitting, supported the production that featured popular locations including Amrit Ocean Resort in Riviera Beach, Mounts Botanical Garden, the West Palm Beach waterfront, The Ben Hotel and CityPlace
The campaign showcases how The Palm Beaches blend luxury, natural beauty and cultural vibrancy, offering visitors a taste of Florida that truly feels like paradise. Sweeping waterfront shots, lush garden scene and upscale hospitality visuals invite travelers to see why The Palm Beaches is the perfect escape.
“Feels Like The Palm Beaches” aims to inspire travelers seeking relaxation, adventure and authentic Florida experiences, reinforcing Palm Beach County’s position as a premier destination for leisure and lifestyle tourism. Watch the feature here.
Palm Beach County Parks & Recreation and Loxahatchee Battlefield Preservationists premiered a historical film highlighting pivotal events from Florida’s Second Seminole War in 1838. The screening was held July 24 at Park Avenue Barbecue in Indiantown and supported awareness efforts for the battlefield, which was added to the National Register of Historic Places in 2024. The film blended expert commentary, reenactments and archival discoveries to tell the story of the battles at Loxahatchee River Battlefield Park.
AA Video founder Jeff Aderman was cinematographer and editor said, “I've always been interested in geography and history. After hearing the stories of how it's been forgotten, it motivated me like it's motivated [others] to spread the word.” AA Video also produces Parks in The Palm Beaches, which featured the 1838 battle in its second season. Hosted by Donnell McCant, the “History Comes Alive” episode aired on Destination America in July and is available to stream now on-demand at ThePalmBeaches.TV
FESTIVALS, FOOD, FUN & MORE ON THE PALM BEACHES TV: WATCH IT, LIVE IT, SHARE IT!
Get ready to explore more of what makes The Palm Beaches unforgettable! ThePalmBeaches.TV has added over nine hours of brand-new, family-friendly programming that’s available now on the On Demand section of the County’s official tourism TV channel. Whether you’re a curious local or a first-time visitor, you can stream more than 140 hours of destinationdriven shows that showcase the very best of Palm Beach County, Florida. Discover local traditions in Fest Quest of The Palm Beaches, step into the area’s elegance and charm with The Bright Life of The Palm Beaches, and get a taste of local bites and nightlife on What’s Poppin PBC?. Families and outdoor lovers will enjoy Kids Quest in The Palm Beaches and Parks in The Palm Beaches, which highlight fun, nature kids and kids at heart. And don’t miss new episodes of Passport to The Palm Beaches, your guide to the region’s rich arts, culture and lifestyle. It’s all streaming now! Anytime, anywhere –and on your favorite devices. Start exploring today at
FILM FLASHBACK THE COMEDIAN
Directed by Taylor Hackford and produced by Cinelou Films, TheComedian (released in 2017) starring Niro and Leslie Mann had several key scenes filmed across the County in 2016. De Niro stars as Jackie Burke, a faded comic icon struggling to reinvent his career. Local filming highlights include flashback sitcom scenes shot at WXEL Studios in Boynton Beach and a comedy trade show sequence filmed inside the Palm Beach County Convention Center. Exterior scenes were also filmed at The Weiss School in Palm Beach Gardens and at Seagate Manor Beach, where an impromptu comedy set went viral in the storyline. Location management in Florida was led by industry veteran Rita Duffey. The film had a limited release, earning approximately $1.6 million at the box office.
LOCATION SPOTLIGHT CINEMATIC BEACHSCAPES
Delray Beach Municipal Beach is two miles long and holds a Blue Flag destination award. It offers coconut palms, a line of catamaran sailboats, volleyball courts, kayak and cabanas.
Spanish River Park spans from the Ocean to the Intracoastal in Boca Raton and offers beach access, picnic areas, nature trails and large Banyan Trees. It was also awarded a Blue Flag designation for excellence in water quality, safety and environmental management.
Coral Cove Park is known for its quiet personality, with water-carved rock formations. Besides lifestyle imagery, crews can capture sea turtles, eels, fish and sharks swimming between the reefs and rocks of the cove.
Ocean Reef Park on Singer Island in Riviera Beach is a large municipal beachfront park with a boardwalk that stretches along the dunes. This is a wide beach with rock piles just off the shoreline that provide plenty of sea life to entertain adventurous snorkelers. Additionally, there’s a picnic pavilion, grills and picnic tables, playground and showers. Find more film friendly beaches online in the locations database.
EDUCATION CORNER: STREAM THE 2025 SSOF AWARD SHOW ON PBTV
The 2025 Palm Beaches Student Showcase of Films award show is now available to stream on The Palm Beaches TV. PBCTV Channel 20 produced the coverage and then aired the ceremony throughout the month of July. Palm Beach County Commissioner Gregg Weiss exclaimed, “It’s a great event to highlight the work that our students are doing. The film industry is an important part of our economy here in South Florida.” Isaac Nelson, host of Kids Quest in The Palm Beaches and Valeria Feliciano, 2021 SSOF Music Video Finalist, interviewed finalists and guests during the pre-show. Watch the show on demand at ThePalmBeaches.TV.
RINGLING RANKS AS A TOP SCHOOL
The Hollywood Reporter’s list of leading animation programs recognizes Ringling College of Art and Design in Sarasota for shaping future industry talent.
Five students from the school placed as top three finalists in the 2025 Palm Beaches Student Showcase of Films, with three earning awards: Elena Serenko secured first place in Animation, Wilderley Mauricette won first place and Almendra Kovač placed third in the College Feature Short category. This educational initiative by the FTC will continue to foster emerging production talent with a platform to gain recognition and help launch their careers.
Contributors: Angie Crocitto, Afya Greene, Josh Hyber, Alberto Jordat, Kelly King, Alexis Oteng-Amponsah, To have your production included in this newsletter, please email ajordat@pbfilm.com or
Production Activity Report
For June 2025
Variance Explanations
Percentage change variances of ± 10% in performance statistics are explained in this section.
1. Hotel Room Nights: The 22% decrease in Hotel Room Nights continues to be down due to the absence of three productions that significantly contributed to last year’s numbers. Notably, Circus Dog Productions utilized 99% fewer hotel room nights during their recent visit for the series House Hunters compared to the 400 room nights securedduringtheirshootinThePalmBeacheslastMay,whichwasakeyfactorinthe33%year-to-dateincrease we experienced at that time. Additionally, last year’s May totals were elevated by the televised American Cornhole League’s season kick-off event on CBS Sports Network , which generated 1,800 hotel room nights, and the Polo Docuseries by Boardwalk Pictures, which contributed an additional 450 room nights, both of which didnot return. Thecombinedabsenceandreducedactivityoftheseproductions account fortheroomnightdeficit observed year-over-year.
2. Total Leads: The 33% decrease in Total Leads is consistent with the usual slowdown that follows the wrap of several FTC/PBTV-sponsored productions, as many leads and conversions were already captured earlier in the year. Looking ahead, we expect lead activity to increase as multiple PBTV shows are set to return to production in Q3 and Q4. In the meantime, the team remains actively engaged in generating referrals, including continued support for WFLX FOX 29’s South Florida Daily Show
3. Lead Responses: "A 33% decrease in Lead Responses corresponds with the reduction in total leads received. With fewer leads coming in, there are naturally fewer chances to respond
4. Lead Conversions: A 47% decrease in Lead Conversions reflects the general decline in Total Leads during this period. However, focused lead management and outreach efforts have resulted in a steady 59% year-to-date conversion rate, with 49 out of the 83 leads generated in 2025 successfully turning into production business in Palm Beach County.This performance underscores thecontinued effectiveness ofour engagement strategies and positionsuswelltoreducethecurrentdeficitasnewopportunitiestogeneratereferralsforFTC/PBTV-sponsored projects develop in the months ahead.
5. Website Unique Visitors: A 34% increase in Website Unique Visitors reflects a softening in website visits, dropping seven percentage points from the previous months. Still, halfway through the year, there have been 10,000 more unique visitors to the PBTV and FTC websites in 2025 compared to last year, demonstrating the effectiveness of our digital marketing initiatives.
PalmBeach Gardens Police Dept, 10500 N Military Trail, PalmBeach Gardens, FL 33410
400 33rd Street, West PalmBeach, FL 33407
Public Locations we would like to get general B-Roll Around: PGA Blvd, BallenIsles Circle , Gun Club Rd., South Dixie Highway, Downtown PalmBeach Gardens, and general areas with Palmtrees, golf courses, the beach, etc.
* The FTC will use a monthlyaverage based on the year 2024 unless advised to do otherwise by these companies.
June 2025 Production Companies & Support Services
TDC Marketing Report – August 2025
JULY – MARKETING/SOCIAL MEDIA
Social Media Followers
Facebook - 8,910 (June) to 8,921 (July)
Instagram – 3,763 (May)
LinkedIn - 1,170 (June) to 1,184 (July)
Facebook Monthly Total Interactions – 89 (June) to 29 (July) Views –7,293 (June) to 3,471 (July) Engagement – 9,270 (June) to 2,434 (July)
LinkedIn
Profile Views - 85 (June) to 82 (July) Reached – 814 (June) to 573 (July) Engagements - 150 (June) to 88 (July) Impressions - 3,538 (June) to 2,247 (July) Connections - 799 (June) to 808 (July)
Engagement Overview
Placer AI
Media
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The Daily Star Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. Photo: AFP/FILE. President Donald Trump set out early in his second
Chief of Staff Susie Wiles initially believed Trump was fatally shot at Butler rally
One America News Network ... Palm Beach Convention Center on November 06, 2024. (Photo by Chip Somodevilla/Getty Images). OAN Staff Blake Wolf 2:09 PM – Wednesday, July 9, 2025
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ABS-CBN US President Donald Trump speaks during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November
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ABS-CBN West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. PITTSBURGH, United States US President
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ABS-CBN Trump unveils investments to power AI boom · US President Donald Trump speaks during an election night event at the West Palm Beach Convention Center
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Outdoor Wire Luth-AR will be attending the upcoming NSSF Range-Retailer Business Expo™, taking place July 16–17, 2025, at the Palm Beach County Convention Center
NSSF Range-Retailer Business Expo Wraps Up in West Palm Beach with High Engagement ... Outdoor Wire ... Palm Beach County Convention Center in West Palm Beach, Fla. Drawing nearly 500 range and retail professionals, the Expo once again delivered an
True believers: The Myanmar-Americans who stand with Trump Frontier Myanmar Palm Beach County Convention Center on November 5, 2024. (AFP). True believers: The Myanmar-Americans who stand with Trump. July 18, 2025. Support
Trump unveils investments to power AI boom | ABS-CBN News
ABS-CBN US President Donald Trump speaks during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November
White House removes Wall Street Journal reporter from Trump's Scotland trip over Epstein story KTSA Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. Americans cast their ballots today in the presidential race between
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ABS-CBN Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. PITTSBURGH, United States US President Donald
DEFINITE Room Rental by Month - FY 2025
July 2025 Project Status Report Department of Environmental Resources Management
Green Futures Summer Internship: The Green Futures internship provides 17 to 22 year-olds the opportunity to shadow ERM staff in their daily work Throughout the 6-week internship, five interns participated in activities like drone surveys to monitor beaches, reef monitoring at Peanut Island, petroleum storage tank removal inspections, species identification at mosquito control, and vegetation monitoring at natural areas The interns concluded the internship with a wealth of knowledge about the many ways to preserve, protect, and enhance environmental resources
SEA TURTLE HATCH SUCCESS EVALUATIONS
Learning new oyster monitoring methods: Staff joined the Indian River Lagoon Aquatic Preserve Office to learn about long-term oyster monitoring methods under development for a “Quick Assessment Guide.” This Guide will help resource managers continue monitoring efforts and verify the progress these reefs have made since monitoring began or since construction was completed Staff found these methods to be quick, easy and cost-effective and look forward to learning how to use them in Palm Beach County’s estuaries.
Sea Turtle Hatch Success Evaluations: During the summer, ERM staff and DB Ecological, Inc hosted public sea turtle hatch success evaluations Staff lead participants to a recently hatched nest to observe excavation and inventory of the nest. Attendees participate by filling out data sheets Occasionally, staff find live hatchlings, which are released in accordance with FWC procedures The evaluations provide crucial data for resource managers across local, state and federal entities and are a great opportunity to engage the public on sea turtle conservation.
TRACKING SWALLOWTAIL KITES
LEARNING NEW OYSTER MONITORING TECHNIQUES
Tracking Swallowtail Kites: ERM collaborated with the Palm Beach Zoo and Avian Research and Conservation Institute to deploy GSM/GPS-equipped cellular transmitters on three adult swallowtail kites The transmitters produce data that helps researchers learn about the kites’ nesting locations, home range, premigration sites, migration corridors, and more. The newly tagged birds, Luckey Buck, Martin, and Jupiter, are named after places near their tagging locations
Palm Beach County Board of County Commissioners
Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr.
GREEN FUTURES SUMMER INTERNSHIP
Summer Educator Workshop: ANGARI foundation, Manatee Lagoon, and Friends of John D MacArthur Beach State Park hosted a free workshop for educators that focused on the Lake Worth Lagoon. ERM provided more than 30 middle and high school teachers with hands-on immersive STEM education opportunities The group explored John D MacArthur Beach State Park by kayak, learned about ERM’s habitat restoration projects, and used seine nets to catch and observe marine life. This immersive experience helps local educators bring science to life in the classroom, furthering their students’ connection to the place they call home
Wildfire Mitigation at Natural Areas: Mechanical vegetation reduction took place on approximately 12 acres of Limestone Creek Natural Area to provide habitat enhancement and wildfire mitigation ERM prioritizes fire mitigation activities to help protect the community from uncontrolled wildfires This month, lightning started two wildfires in the Loxahatchee Slough Natural Area. ERM’s recent fuel reduction and firebreak maintenance at the site helped first responders safely gain access to remote areas of the fires and contain them quickly
Loxahatchee Slough Rookery: ERM staff documented another successful breeding season at the wading bird rookery in Loxahatchee Slough Natural Area 173 nests were observed in total, consisting of mostly little blue herons, tri-colored herons and cattle egrets, followed by snowy egrets and glossy ibis The successful season is a testament to ERM’s restoration efforts that provide critical habitat for wading bird species.
Aerial Mosquito Treatment Droplet Testing: ERM staff met with the contracted mosquito aerial control vendor to verify that the treatment equipment is functioning properly The application equipment delivers an ultra-low volume, droplet size treatment to control mosquitoes To test the equipment, treatment was sprayed via plane in an open area and droplets were collected on impingers that were later analyzed in the lab. Testing showed that the equipment is functioning as intended to deliver service effectively
Palm Beach County Board of County Commissioners Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg
initial 2yr agreement with 2 additional 2yr. renewals
DPBC-Zimmerman Agency LLC R2018-1120 Public Relations
@ $16,000 mo. optional services not to
(1) 2-yr renewal one (1) 1-yr renewal with ext. for COVID exceed $58,000 for a total R2021-0160 of $250,000
Culture-Push, Inc.
Marketing Services $201,000 annual fee not to 10/1/21
1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155) exceed $300,000 including travel and other out-of-pocket
DPBC-Professional $223,160 10/1/23 9/30/24 Convention Management Association (PCMA) (sole Source)R2024-0831
DPBC-Brand USA
Transparent Media $663,075
Partners R2024-0601
CONVENTION CENTER
CC-F&B Oakview Group (OVG)
(2022-0948)
DPBC - FOREIGN MARKETING
DPBC-Vox International, Inc. $92,125 annually 10/1/24 2/30/27 (Canada) Not to exceed $276,375
DPBC-LMG Management
Not to exceed $288,000 (Germany)
DPBC - ARIAREPS (Colombia)
$85,500 annually 10/1/24 9/30/27
Not to exceed $256,500 (Brazil)
$18,000 annually Not to exceed $103,000 10/1/24 9/30/27
DPBC – Fauhaber
DPBC – MMGY
4. OLD BUSINESS
To: Tourist Development Council
From: Emanuel Perry EP
Date: August 12, 2025
Topic: TDC Dashboard July Report–Activity June and FYTD 2025
Bed Tax Collections:
June 2025 collected in July was $5.3M compared to the same month last year at $4.8M, an increase of 10%. Actual June was 12% above Budget and (20%) below the prior month at $6.6M. Actual June was 12% higher than 2023.
FYTD 2025 Collections at $84M were higher than last fiscal year to date at $77M by 8%. Fiscal Year to Date Collections at $84M was 12% above the Approved Budget. FYTD 2025 Collections of $84M were 12% higher than FYTD 2023 Collections.
Highlights Key Room Metrics:
12% @ $1 4B vs $1 2B
Palm Beach International Traffic:
Total Passengers June 2025 598,453 (0.1%) Lower than June 2024 Total Estimated Seat Capacity 857,818 26% Higher than June 2024
PBI Passengers 12 Month Rolling 8,573,728 6% Higher than last year same period
Leisure & Hospitality Employment for June 93,400 (0.4%) Lower than the same month last year
Hotel Employment 12,500 2% Higher than last year F&B 58,700 (0.2%) Lower than last year Arts & Entertainment 22,200 (2% ) Lower than last year
