TDC Board Book October 2025 by Tourist Development Council PBC

Palm Beach County

Tourist Development Council Board Book

October 2025

1. TDC Board Attendance 10.09.2025

2. TDC Board Meeting Agenda 10.09.2025

3. TDC Minutes 09.11.2025

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Sports Commission Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Marketing Report

4.G. Convention Center Pace Revenue Report

4.H. ERM Project Status Report

4.I. PBI Traffic Report

4.J. Contract Tracking Report

4.K. 2025 MLB Spring Training Benefit Report

5. OLD BUSINESS

5.A. - 1. TDC Dashboard Current month & FY25

5.A. - 1.a. Bed Tax Collections

5.B. Legislative Talking Points

5.C. PBI Update

6. NEW BUSINESS

6.A. - 1.a. Category G Grant Winter Equestrian Festival

6.F. - 1. Discover The Palm Beaches Update

(Seat)

(1)Mayor Maria G. Marino, Chair

(4) Mabel Melton Appt (9/30/26), Dist. 3

(2) Elena Peroulakies (9/30/25)Dist. 1

(3) Jim Mostad (9/30/20) Appt (9/30/28), Dis.2

(5)Daniel Hostettler(0930/23) Appt (09/30/27). Dis 4.

(6)Deputy Vice-Mayor Rob Long (9/30/24) Appt (03/08/22) Dis.5

(7)Don Dufresne ReAp(9/30/27) Dis6

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

County Administration

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Milton Segarra, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

Does not count towards

TOURIST DEVELOPMENT COUNCIL

Thursday, October 9, 2025 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

MOTION TO APPROVE SEPTEMBER 11TH TDC MEETING MINUTES*

MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR OCTOBER 2025*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER MARKETING UPDATE*

G. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

H. ERM PROJECT STATUS REPORT*

I. PBI TRAFFIC REPORT*

J. CONTRACT TRACKING REPORT*

K. 2025 MLB SPRING TRAINING BENEFIT REPORT*

OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2025* - Emanuel Perry

a. Bed Tax Collections*

B. LEGISLATIVE TALKING POINTS*– Emanuel Perry

C. PBI UPDATE* – Andrew Gamboa

NEW BUSINESS – DISCUSSION ITEMS

A. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley

a. Winter Equestrian Festival (WEF) (December 31, 2025 – March 29, 2026) –Wellington International

TOTAL

$300,000 120,000

Average Historical ADR - $344.93 ROI - $2,483,496.00

B. RECOMMENDATION FOR STAFF TO ENTER CONTRACT NEGOTIATIONS WITH PGA TOUR – Emanuel Perry

C. MOTION TO APPROVE FY2026 SPORTS COMMISSION MARKETING PLAN* - George Linley

1. Executive Summary

2. Marketing Plan

3. Vendor Spending

D. MOTION TO APPROVE FY2026 CULTURAL COUNCIL MARKETING PLAN* - Dave Lawrence

1. Executive Summary

2. Marketing Plan

3. Vendor Spending

E. ERM

1. Update – Deb Drum

F. DISCOVER THE PALM BEACHES

1. Update – Heather Andrews

G. FILM & TV COMMISSION

1. Update – Michelle Hillery

H. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

2. OVG Hospitality

b. Update - Kathy Griffin

The next meeting will be on NOVEMBER 13, 2025. *Attachment included.

TOURIST DEVELOPMENT COUNCIL

Thursday, September 11, 2025 – 9:00 A.M.

MINUTES

1. ROLL CALL*

Present Absent

Mayor Maria G. Marino, Chair

Davicka Thompson

Jim Mostad Commissioner Christina Lambert

Mabel Melton

Elena Peroulakies

Daniel Hostettler

Deputy Vice-Mayor Rob Long

Don Dufresne

Staff

Liz Herman, Assistant County Attorney

Emanuel Perry, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Joan Hutchinson, Tourist Development Council

Colton Hearn, Tourist Development Council

Dave Lawrence, Cultural Council

Lauren Perry, Cultural Council

Jennifer Sullivan, Cultural Council

George Linley, Sports Commission

David Fontanarosa, Sports Commission

Jared Fleet, Sports Commission

James Taylor, Sports Commission

Scott Glinsky, Sports Commission

Michelle Hillery, Film & TV Commission

Alberto Jordat, Film & TV Commission

Whitney Woznick, Film & TV Commission

Milton Segarra, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Gustav Weibull, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Heather Andrews, Discover the Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Deb Drum, ERM

Matt Mitchell, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Lacey Sprague, Convention Center

Laura Beebe, PBI Airports

Paul Connell, Parks & Recreation Department

Other

Richard Cutting Miller, CSL International

Jodi Cross, FRLA

Josh Brown, Sinclair Travel

Dr. Ena Heller, Boca Raton Museum

Kimmie Kiely, Kravis Center

MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve the TDC Board Meeting Agenda was made by Jim Mostad and seconded by Daniel Hostettler. Motion passes Davicka Thompson. Motion passed 7-0 with Davicka Thompson and Commissioner Christina Lambert absent.

MOTION TO APPROVE JUNE 12TH AND JULY 14TH TDC MEETING MINUTES*

Motion to approve TDC Board Meeting Minutes for June 12th and July 14th was made by Jim Mostad and seconded by Daniel Hostettler. Motion passed 7-0 with Davicka Thompson and Commissioner Christina Lambert absent.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR AUGUST 2025 emailed to the Board and SEPTEMBER 2025 included under this Agenda*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER MARKETING UPDATE*

G. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS

H. ERM PROJECT STATUS REPORT*

I. PBI TRAFFIC REPORT*

J. CONTRACT TRACKING REPORT*

K. AGENCIES QUARTERLY REPORT 06.30.25*

Motion to receive and file Consent Items for August and September 2025 was made by Jim Mostad and seconded by Mabel Melton. Motion passed 7-0 with Davicka Thompson and Commissioner Christina Lambert absent.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2025* - Emanuel Perry

a. Bed Tax Collections*

Perry

Bed Tax Collection – July 2025, collected inAugust, was $4.7M, compared to the same month last year at $4.8M, a (1%) decrease.Actual July was (1%) below the Budget and (11%) below the prior month at $5.3M.Actual July was (1%) lower than July 2023.

FYTD 2025 Collections, at $88.8M, were 8% higher than the last fiscal year to date FYTD collections are 11% above theApproved Budget and 11% higher than 2023 collections.

The Rooms sold for July were 367,214, 1% higher than last year. Rooms available for July at 604,965 are 2% higher than last year. Hotel RoomsActive today in the county at 19,515.

Occupancy for July 2025 was 60.7% (1%) lower than last year. Occupancy for July 2024 was 61.5%. July 2023 was 62.4%. The average daily rate for July was $180.81, 1% higher than last year and flat relative to 2023. The Revenue/Available Room for July 2025 was $109.71, which is unchanged from 2024.

In July, Hotel Room Net Sales FY25 year over year increased 3% at $63M compared to $61.6M. Non-hotel room sales FY25 year over year in July increased 2% at $16.3M compared to $16.1M. Hotel room net sales FYTD 2025 increased 11% from $1.2B to $1.1B. Non-hotel Room Sales FYTD 2025 increased 6% at $265M compared to $251M. FYTD 2025 Taxable Revenues Fiscal Year over FY2024 increased 10% at $1.4B compared to $1.3B. FYTD 2025 Taxable Revenues Fiscal Year over FY2023 increased 10% to $1.4B compared to $1.3B

Airport passengers for July 2025 were 600,053 (2%) lower than in July 2024, and the Total Estimated Seat Capacity is 6% higher than last July, with 728,462 seats. PBI Passenger 12-month rolling is a 5% increase at 8,562,343 over last year.

Leisure & Hospitality Employment for July was 93,000, an increase of 2% over the same month last year. Employment accommodation was 5% higher compared to last year, at 12,300 employees. F&B was 1% higher than last year at 57,900 employees. Arts & Entertainment employment is 4% higher than last year at 22,800 employees.

B. REIMBURSEMENT FROM RDCS REVENUE BONDS IN THE AMOUNT OF $7M – Emanuel Perry

Perry

We will receive $7M back for the bonds issued for Roger Dean Chevrolet Stadium. This will be on next week's agenda and will increase our reserves to $65 million.

This money will help us develop new ideas for tourism. We expect a 3% increase in bed tax collections next year. If we end the year with around $96M, our reserves will total approximately $ 95M.

C. FLORIDA DOGE UPDATE – Emanuel Perry

Perry

InAugust, we had a visit from Florida DOGE for a traditional audit. We gathered around 10,000 documents over five to seven business days to provide to the auditors. I justified our spending on a project through bed tax collections and room night generation, with our county attorney, Liz, present. It was manageable, and we will handle any findings like a traditional audit, making necessary adjustments while continuing business as usual.

Mayor Marino

The feedback we receive from DOGE is a recommendation. We don't need to follow it exactly. Think of it like playing chess; it involves making strategic decisions regarding appropriations. If we approach the state seeking funding and ignore their recommendations, they may withhold those appropriations. It’s a delicate balancing act.

D. PBI UPDATE* – Laura Beebe

Beebe

We experienced a slight decline recently; however, there is no cause for concern. Year over year, total passenger numbers are still up by 5%.Air carrier operations continue to show some growth, while general aviation operations remain down. This decline in general aviation is largely due to the ongoing Temporary Flight Restrictions (TFR), even though we aren’t currently seeing active restrictions.As mentioned in the last meeting, some operators have chosen to use other airports during the presidential term.

At the previous meeting, there was a request for additional information on trends. Recent trends have been very positive. Pre-COVID, we handled around 7 million total passengers. In March this year, that number rose to approximately 8.5 million. We are optimistic that this coming season, specifically on March 26th, we may hit the 1 million passenger mark a major milestone for us.

Air Service Update

I won’t go through every detail, as the full update is included in your packet. However, I want to highlight a few key points:

• Air Canada service has returned, along with PorterAirlines flights.

• We were initially concerned about Porter’s return due to the political climate, but thankfully, they are back.

• BreezeAirways has launched new routes to Ohio and Richmond, Virginia.

• Perhaps the most exciting news is the extension of Denver service by UnitedAirlines.

Please, I urge everyone to consider flying to Denver from PBI this year. If this route doesn’t maintain strong passenger numbers, we risk losing it. Maybe we should even consider holding a meeting in Denver! Historically, we only had spring break service to Denver in March. United previously offered Denver service years ago, but this renewed investment is significant. United will be stationing seven aircraft overnight at PBI during peak seasons, something that’s rarely happened before, especially for one of our smaller carriers. This is a great sign of their commitment.

On a less positive note, SpiritAirlines has filed for bankruptcy for the second time. Some ultra-low-cost carriers are looking to fill the gap left by Spirit. For us, the impact should be limited, as Spirit only serves Atlantic City from PBI. The bigger question is how this will affect Fort Lauderdale service. We anticipate other carriers may step in, but the overall impact remains uncertain.

E. BOCA RATON MUSEUM OF ART - Dave Lawrence/Dr.

Ena Heller

Lawrence

Part of the strength of our cultural sector comes from the amazing leaders that we have at our cultural institutions. Recently, there was a change in leadership at the Boca Raton Museum of Art. I've asked Dr. Anna Heller to be here today to share a little bit with you about what the museum's up to, and a little bit on her background and the exciting things that are coming up.

Dr. Heller

I brought you an introductory folder about our museum. I’m honored to serve as the Boca Raton Museum ofArt’s first female director and CEO, just seven months into the role. My background includes founding the Museum of BiblicalArt in New York and leading an academic art museum at Rollins College for 12 years. Throughout my career, my passion has been teaching through art and making museums a meaningful, everyday experience.

What drew me to Boca is the incredible potential here, and I’m grateful for our wonderful team and board especially trustee Daniel Hostettler, who’s here today. Museums are at a crossroads. The traditional model where visitors silently admire art placed on walls is no longer enough. People, especially younger generations, want to engage actively. They want to see their own stories, cultures, and traditions reflected. They want to participate, discuss, create, and connect.

That’s why my twin priorities here are engagement and accessibility to make art a vital, inclusive part of our community. I’m inspired by the idea of the “third place,” coined by sociologist Ray Oldenburg: a welcoming spot beyond home and work where people gather to connect and relax. I want our museum to become that kind of third place for Boca Raton and Palm Beach a place of community, creativity, and calm away from daily stress.

Inside the folder, you’ll find information about upcoming programs and exhibitions, including a major lineup launching this November. I warmly invite you all to visit, and I’d be delighted to give you a personal tour. Come experience what our museum offers as it evolves into a vibrant cultural hub for our community

6. NEW BUSINESS – DISCUSSION ITEMS

A. LEGISLATIVE TALKING POINTS FEEDBACK* - Emanuel Perry

Perry

We are gearing up for the legislative session. I met with Casey Denny, who's Palm Beach County legislative team, and came up with some talking points to at least engage with our delegation while they are here in Palm Beach County.

We do feel as if we need to have some basis for some synergies as we move forward to Tallahassee, coming in January.And in this paper, in your board book, are some of the quick hitters. What economic impact do the visitors have on Palm Beach County? What tourism means to Palm Beach County, the jobs that support the infrastructure and the beach renourishment that we fund, the impact as it relates to cultural, sporting, and filming grants, MLB spring training, golf, equestrian, and the creation of jobs.

I wanted to get some feedback and wanted to equip this board with some talking points. As we look forward as well, and, prior to going to Tallahassee, one needs to gauge the members of the board who are all going to be in Tallahassee for Palm Beach County, there. We can walk through the halls in unison and really attack it from a great approach.

Melton When is Palm Beach Day in Tallahassee?

Perry January 13th and 14th.

B. SPORTS COMMISSION

1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley

a. The World Croquet Federation (WCF) World Croquet Championship (October 1826, 2025) – National Croquet Center -NEW

Linley

We are finalizing funding for the World Croquet Federation Championships at the National Croquet Center in October. It's an eight-day event, starting with qualifiers and featuring 72 competitors who will bring spectators, aiming for a thousand room nights and a $10,000 grant. The Davis Cup is this weekend, and we will also meet with the US team for various discussions.

Mostad

Is this for six weeks from now? When did this arrive? It feels like short notice.

Linley

Yes, it was a relocation effort that happened about four months ago.

Glinsky

They reached out to inquire about our destination, and we offered assistance. They wanted to find a suitable date for hosting a significant event.

Linley

We have the largest croquet center in the United States, but we do not host many croquet events.

Mostad Is it the first time here?

Linley

This event likely took place over a decade ago, around 2016.

Mostad

It's enjoyable when you receive things that aren't assigned just once a year but rather come in continuously.

Glinsky

It is also an international event. They will bring many spectators with them, and I believe that number is conservative.

Linley

It is a smaller sports community that moves thousands of people. Maneuvering that on short notice would be challenging.

Motion to approve the Category “G” Grant Agreement was made by Don Dufresne and seconded by Mabel Melton. Motion carried 7-0 with Commissioner Christina Lambert and Davicka Thompson absent.

C. MOTION TO APPROVE FY2026 DTPB MARKETING PLAN* - Milton Segarra

Segarra

I want to share the 2026 business plan. I will be on medical leave for several weeks starting this week; however, our team is well-prepared. The board has approved the delegation of authority, so daily operations and relationships with TDC, the board, and Palm Beach County will continue without interruption. Thank you to my team for their hard work. I also appreciate the support of the Convention Center, the Film and TV Culture Council, and the Sports Commission. We aim to promote and sustain our destination through four key areas.

First, we will focus on promotions using technology, securing funding to align with the Tourism Master Plan, and bringing the community together. We will track spending to see returns on investments, with new models for assessment. In the next 30 days, we will share our partnership with Nielsen to evaluate our marketing investments. Internally, we will develop our talent and ensure everyone can adapt to changes in technology. Our team has receivedAI training to help them use these tools effectively while fostering

innovation and growth.Additionally, we will bring in top technology to improve our analysis and strategize for the destination's growth. Together, we can sustain this model. Pretty much, that is my part in this, in this presentation.

Gustav Weibull, Evan Lomrantz, Heather Andrews, Kelly Cavers, and Erika Constantine went through the Discover The Palm Beaches FY2026 Marketing Plan Presentation

Segarra

Some of these components are related to marketing, but when you incorporate community engagement and sales, it creates a more comprehensive organizational strategy and promotional plan. I suggest that after your initial presentation, you refer to this as the business plan, which includes the marketing components. What we are presenting to the board for consideration is an overall approach that encompasses all areas of the organization.

Perry

Also, in your board book is the draft for the executive summary. The presentation as well as the vendor spending list.

Dufresne

I just need some clarification on their engagement with government officials and the government. It must align with the TDC’s position and be consistent across all agencies. As long as it’s done in conjunction with the supervision of the TDC, I’m okay with that.

Melton

I do not think we are going rogue. I am not understanding,

Dufresne

We never see any details. It needs to be consistent with the TDC’s messages. The government portion, not the whole marketing.

Perry

We come with the legislative talking points, so we can all be on the same page as we approach our legislative delegation.

Mayor Marino

Is that what we are talking about, or are we discussing this marketing plan?

Dufresne

I am saying that the marketing plan includes governmental relations and discussions, as outlined in the marketing plan. That needs to be consistent.

Segarra

That comment is surprising because you were present at our staff meeting, where you discussed that topic. We have always adhered to the county's position as provided by the county legislative affairs, and we will continue to do so.

Dufresne

But the legislative affairs do not set policy for the Tourism Development Council.

Segarra

No one is setting a different position. The fact is this is the official stance of the county. So why is there any resistance? There is none. The resistance you’re perceiving comes from bringing forward a position that isn’t aligned with the county’s.

Don, I am sorry if this sounds contradictory. It’s not my intention. The reality is that the TDC, like any agency, must follow the goals set by the Palm Beach County legislature. That is non-negotiable. As Casey mentioned, the goal is to keep things as they are no changes to the plan or its uses.

That is the bottom line. We have never altered, nor will we ever alter, the county’s directives. Our role is simply to reaffirm the organization’s commitment to effectively promote the county legislature’s messaging.

Dufresne

Let me clarify: You are not a contract agency for the Legislative Affairs Department. Instead, you are a contract agency for the Tourist Development Council, which oversees your bed tax agency. Therefore, your contracts are with this organization, not with the county's Legislative Affairs Department.

What I'm emphasizing is that we have oversight over all bed tax agencies. I would like to ensure that our messaging is consistent across the board and that Emanuel supports this effort. All I am asking for is uniformity in our talking points.

Segarra

And we shouldn't have an exact agreement because we have been following that for many years.

Dufresne

No, you are telling me you are following the legislative affairs, not the Tourist Development Council And all I am saying is you are under the auspices of the Tourist Development Council. I do not know why this concept is hard

Segarra

We have presented what we are going to do. We will do whatever the board decides.

Motion to approve FY2026 Discover The Palm Beaches Marketing Plan was made by Mabel Melton and seconded by Jim Mostad. The motion carried 6-1-2, with Don Dufresne opposed and Davicka Thompson and Commissioner Christina Lambert absent.

Deputy Vice-Mayor Long

Is there concern that the County and the TDC might be communicating divergent political messages? If both are aligned in purpose, should this be an issue?

Dufresne

Although we do not always have to agree, the Legislative Affairs Department follows the guidance of Emanuel, TDC, and the Board of County Commissioners, rather than bed tax agencies.

Mayor Marino

Emanuel is a County employee educating everybody else.

Dufresne

What I am asking for is to make sure that there is consistent messaging and there is coordination. Why are we here if we are not going to oversee the bed tax agencies? I see it as a problem area. I want it to be clear that it should be consistent.

D. MOTION TO APPROVE FY2026 FILM & TV MARKETING PLAN* - Michelle

Hillery

Hillery

I want to commend my staff for their months of hard work on these presentations. Today, we’re presenting one of the best plans in 36 years. Our mission remains the same: to drive positive economic impact through business tourism. You’ll see how we have evolved from a traditional film commission focused on marketing and permits a multifaceted organization, including the innovative Palm Beaches TV.

No other destination or film commission oversees a program like this. I’m proud of what we have achieved with Palm Beaches TV and our student film showcase, now celebrating 30 years. This program aims to retain local talent from our award-winning schools and keep them in Florida, despite competing incentives from other states.

Alberto Jordat continued to present the Film & TV Commission FY2026 Marketing Plan Presentation.

Dufresne

What other states do, what Florida is not discussing, and what incentives would you like to see if you wanted to implement them yourself?

Hillery

Film Florida has not had incentives for 10 years, but this year received a $350,000 allocation to promote the state in collaboration with Florida Commerce. At a recent film award meeting, there was a discussion about submitting a bill for film and TV incentives in Florida. With a softening sentiment towards these incentives in the U.S., there is hope for more production in Florida. We’re considering a program for Palm Beach County, especially since Fort Lauderdale has a $10M incentive program, and Miami, the Keys, Tampa, and Jacksonville also have their own programs.

Dufresne

Comparatively speaking, how are those dollars all around the $10M mark?

Hillery

Fort Lauderdale and Tampa both offer incentives around the $10 million range, with different levels that applicants can apply for. At events like Cannes and TIFF, the first question is always about available incentives. I sometimes feel awkward introducing Palm Beach County to Fort Lauderdale’s offerings. However, there are ongoing talks about creating incentives here that fit our needs, possibly stacking them with existing ones and maybe even partnering with Fort Lauderdale to strengthen South Florida’s impact.

Melton

Do you recall the number from Miami?

Hillery

Miami Beach, or the city of Miami, has endless possibilities. However, I will say this: they've implemented a program that many people are unable to qualify for, which is a problem. Miami is currently facing challenges, and this is not the direction we want to take.

Melton

That is part of the city's problem.

Hillery

We want to be careful about that to make sure we do not go down that same.

Melton

Everybody wants to be in Florida. We have to make sure to take advantage of that sentiment and that feeling. And I am proud to be part of TDC. Not all TDCs work this way. And we have much to offer. Not only am I supported by, but everywhere I go now, I am talking about where I live now, what versus where I used to live. And it is fantastic. You are doing great work.

Motion to approve the FY2026 Film & TV Commission Marketing Plan was made by Don Dufresne and seconded by Mabel Melton. Motion carried 7-0 with Davicka Thompson and Commissioner Christina Lambert.

Mayor Maria Marino and Deputy Vice-Mayor Rob Long leave the meeting at 10:30 A.M.

E. TOURISM MASTER PLAN FEEDBACK & RANKING* - Emanuel Perry/Richard Cutting Miller

Perry

We are reaching a pivotal point in developing the Tourism Master Plan, which has been in progress for over a year. Richard will now provide a high-level overview of the recommendations, key ideas, and our strategy for presenting them to the Board of County Commissioners (BCC) and implementing them over the coming months.

Cutting-Miller

The last time I was here was in January, and we have made tremendous progress in the last eight months. You may recall the project framework we outlined since then, we

have completed the research phase and held a major visioning workshop at the Convention Center, where participants reviewed 69 draft recommendations and 19 “big ideas.”

We’re now in the final stage of the project: refining and prioritizing the recommendations and big ideas. The recommendations focus on practical, achievable steps that can be implemented within 1–5 years using existing resources. They’re designed to be measurable, targeted, and realistic.

The Big Ideas are transformational high-impact initiatives that could reshape Palm Beach County’s tourism landscape. They aim to create iconic venues or infrastructure that elevate the destination on a national and global scale. Originally, we had 96 draft recommendations. We worked with the steering committee to narrow that down to 69, then to 50, incorporating research and feedback. These recommendations fall under nine key categories:

1. Brand Marketing & Engagement

2. Sustainability, Resilience & Climate Action

3. Community-first Initiatives

4. Infrastructure & Mobility

5. Data, Technology & Innovation

6. Workforce Development & Education

7. Planning, Zoning & Policy Tools

8. Governance & Coordination

9. Tourism Product & Experience

This is one of the most comprehensive tourism plans ever developed for Palm Beach County.

A key takeaway is that the Number 1 foundational recommendation centers on financial sustainability. Across the country, tourism funding is increasingly being diverted for other uses. Our plan prioritizes protecting and strengthening this funding through clear strategies, actions, and oversight mechanisms.

As for the 10 big current ideas (narrowed down from 19), they include:

• A multi-purpose indoor sports complex

• An auto racetrack

• Bids for major international events (e.g., Olympics)

• A high-profile venue in the Glades region

• A flagship immersive experience

• A major sports and entertainment arena

• A world-class waterfront events space

• A premier convention center and supporting assets (already underway)

• A major wellness attraction

• An iconic, globally recognizable landmark

These projects would require in-depth feasibility studies to evaluate market demand, investment levels, operational costs, and ROI.

Next Steps:

We will present the 50 refined recommendations and 10 big ideas to the new County Administrator and then to the BCC for feedback before finalizing the plan and rolling it out across the relevant agencies and stakeholders. While we have come a long way, much work still lies ahead.

Melton

Do we know when the BCC will be briefed?

Perry

Yes, we’re starting one-on-one briefings with BCC members in October to get them up to speed. Then we’ll hold a public workshop likely in November split into two phases:

Initial presentation and discussion of recommendations and big ideas. A follow-up for feasibility updates, final approvals, and implementation direction.

F. ERM

1. Update – Deb Drum

Drum

Our beaches are doing well sea turtles too. Everything’s terrific

G. CULTURAL COUNCIL

1. Update – Dave Lawrence

Lawrence

We won two bronze Flagler Awards at the Governor’s Conference one for the Go Beyond Basel campaign and one for our Open Studios marketing campaign. Big thanks to my incredible team for making that happen.

H. CONVENTION CENTER

1. OVG Venue Management

a. Update - Dave Anderson

Anderson

After a short break in July, conference season is back. We have had veterinary, pulmonary, cardiovascular, and wellness groups, and momentum is strong. Also, I witnessed the impact of our brand firsthand at Palm Springs Convention Center, I saw signage saying, “See you next year in West Palm Beach.” The planners were thrilled with the collaboration between Discover the Palm Beaches, Hilton, and our team. Lastly, I want to thank my team for their commitment to safety after a security incident near one of our properties, it reminded me that safety is not just about badges and uniforms; it is about everyone staying alert and engaged.

2. OVG Hospitality

b. Update - Kathy Griffin

Griffith

During our slower months, our team focused on intensive training for front-of-house staff. Special thanks to our team for delivering a high-quality program.

7. BOARD COMMENTS

Mostad

Earlier, Emanuel asked for feedback on legislative talking points. I propose we make this a standing agenda item, perhaps monthly. We have been too reactive in the past, especially with issues like the use of bed tax funds.

We need a simple action plan in our back pocket for when legislative threats arise again. Something clear and proactive:

• Who we contact

• What our message is

• How we coordinate across agencies

This does not need to be a 50-page document, just a solid plan we can act on immediately.

Hostettler

Agreed. Agencies should proactively communicate the ROI of the funds they receive. That’s how we stay ahead of the narrative.

Dufresne

The lifeguard funding legislation is an example vague wording could allow broad interpretations. Without safeguards, others may try to tap into tourism funds.

Lawrence

This goes beyond talking points. We need a clear TDC legislative platform:

• What we support

• Who delivers the message

• How we prepare our advocates

• We are already meeting with chamber leaders, cultural institutions, and legislators. We are not waiting for Tallahassee we’re getting ahead of it now.

Dufresne

And when we met with the legislative delegation, they were looking to us for direction, not the other way around.

Mostad

Exactly. Let’s make this an ongoing discussion, not just a once-a-year conversation. Emanuel, this isn’t heavy lifting, but it’s important. We’ll all contribute.

Drum

Our team is deeply engaged on the legislative side, especially regarding beach funding. We regularly advocate at the state and federal levels, and we are always prepared to demonstrate ROI.

Anderson

Everyone is doing great work individually it’s just a matter of coordinating efforts and messaging.

Melton

This should be a monthly agenda item, not quarterly. Things change too quickly in this space to wait.

Motion to approve to add on-going agenda, legislative talking points, and the development/action plan as a point of review was made by Mabel Melton and seconded by Don Dufresne. Motion carried 5-0 with Mayor Marino, Deputy Vice-Mayor Rob Long, Davicka Thompson, and Commissioner Christina Lambert absent.

Hillery

I’d like to revisit the Tourism Master Plan. I hope we’ll have another opportunity to review the language in the presentation. We were very intentional with our word choices, and it’s important to ensure that the final version reflects that. I noticed a few items that may need clarification.

Since we’ll be responsible for implementing what’s in the plan, we need to be cautious and deliberate before moving it forward. I recommend we reconvene to review it thoroughly before the next presentation to the BCC.

Dufresne

I suggest we make a motion to schedule another Steering Committee meeting.

Motion to approve scheduling a Steering Committee Meeting was made by Mabel Melton and seconded by Don Dufresne. Motion carried 5-0 with Mayor Maria Marino, Deputy ViceMayor Rob Long, Davicka Thompson, and Commissioner Christina Lambert absent.

Melton

I believe it's important for the BCC to see that our board and staff are united in support of our presentations. I often attend these meetings, and I know Don does as well for client purposes. The board requests more information and needs to see a solid support system. While staff do their part, it's crucial for them to recognize our collective backing. That's my suggestion as a lobbyist, based on my experience.

8. PUBLIC COMMENTS

ADJOURNMENT

Motion to adjourn the September 11, 2025, TDC Board Meeting at 10:56 A.M. was made by Mabel Melton and seconded by Don Dufresne. Motion carried 5-0 with Mayor Maria Marino,

Deputy Vice-Mayor Rob Long, Davicka Thompson, and Commissioner Christina Lambert absent.

The next meeting will be on OCTOBER 9, 2025.

*Attachment included.

4. CONSENT ITEMS

TO: Tourist Development Council

FROM:

Milton Segarra, President/CEO

DATE: September 30, 2025

RE: Discover The Palm Beaches Monthly Activity Report September 2025

This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during July 2025, highlighting progress toward key TDC performance measures. It includes insights into lodging performance for June 2025, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts.

Overall lodging performance in August showed positive growth, with room night revenue reaching $78.9 million, a 2.4% increase year-over-year, and 504,000 room nights sold, up 2.4%. Bed tax collections for the month are projected to be approximately $4.7 million. Hotel occupancy was flat, as room night demand rose by 1.1% at the same rate as new inventory growth.

Demand across South Florida grew in August with The Palm Beaches continuing to lead selling 1.2% more room nights compared to Miami growing 0.6% and Ft Lauderdale up 1.1%. The Palm Beaches also outpaced in ADR growing 4.1% compared to Miami at 2.6% and Ft Lauderdale at 1.3%.

In Downtown West Palm Beach, hotel performance softened. Occupancy fell 4.6% to 62.9%, while ADR inched up 1.8% to $131. As a result, RevPAR declined 2.9% to $125. Group business saw the sharpest drop, with occupancy down 15.3%, whereas Transient demand held stronger, posting a 2.2% gain.

Outside of downtown, the market performed better overall, though it was measured against an unusually strong month in 2024. Beaches and Luxury properties led the growth, with demand rising 9.2% along the coast and 11.7% at Luxury hotels. Rates also climbed, up 6.9% for beach properties and 5.1% for Luxury.

Key Lodging Performance Numbers for August

o Room demand

▪ Hotels: 360k (+1.1%)

▪ Alt. Lodging: 144k (+5.9%)

▪ Total Lodging: 504k (+2.4%)

o Room Night Revenue

▪ Hotels: $63.3M (+5.3%)

▪ Alt. Lodging: $15.6M (+8.3%)

▪ Total Lodging: $78.9M (+5.9%)

o Occupancy

▪ Hotels: 60.1% (-0.1%)

▪ Alt. Lodging: 50.1% (+2.4%)

▪ Total Lodging: 58.4% (-0.1%)

o Average Daily Rate (ADR)

▪ Hotels: $176 (+4%)

▪ Alt. Lodging: $258 (+4.4%)

▪ Total Lodging: $187 (+4%)

o Revenue per Available room (RevPAR)

▪ Hotels: $106 (+3.9%)

▪ Alt. Lodging: $129 (+6.6%)

▪ Total Lodging: $109 (+3.9%)

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

Definitions:

Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.

Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.

Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.

Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing

Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.

Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.

Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.

Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.

Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.

Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)

12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality

Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality

Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches

Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches

Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)

Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts

FISCALYEAR2023-2024

FISCALYEAR2024-2025

DTPB OBJECTIVES 2024 – 2025

Leisure/Consumer

• Generate 1,200,000,000 Advertising Impressions

• Generate 4,200,000 in Website Users (New Metric)

• Increase Consumer and Travel Industry database to 470,000

• Generate 250,000,000 Earned Media Impressions

• Generate 7,500,000 Social Engagements Meetings & Conventions

• Book 175,000 DTPB only room nights (Hotel Meetings Leads)

• Generate 52,500 Group Level Booked Room Nights Convention Center Shared

• Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

• Generate 95 participants in Destination Reviews

• Generate 105 Destination Site Participants

1,028,792,147 785,697,186 1,069,454,855 2,585,800,281 2,098,247,002

470,000 503,061

Marketing Overview by Month FY 2024 - 2025

September 2025

PERFORMANCE DASHBOARD

1 Exceeded annual goal in October 2024 as a result of the Council’s annual New York City media event and subsequent article published in Forbes (UVM: 99,621,955)

2 New performance indicator as of 10/1/24. Previous year totals were not measured. The Council expects to outperform this goal as it was set prior to the establishment of the ArtiGras Podcast partnership.

3 Meta (Facebook and Instagram) now only provides “views” as a metric over “impressions.” Impressions measure how many times content is seen, while views measure how many times people engage with that content

HIGHLIGHTS

ADVERTISING

In September, the last month of fiscal year 2025, the Council’s cultural tourism advertising plan was deployed in New York, Chicago, Washington, D.C., Boston, Philadelphia, Los Angeles, Houston and Austin, Tex., targeting audiences planning for travel during the upcoming holiday season. Insertions were predominantly digital but also included OOH (Palm Beach International Airport, Brightline) and broadcast radio (Legends). Co-op advertising packages under the cultural tourism marketing umbrella included digital signage in the baggage claim at PBIA and boosted social media posts. The digital campaign to promote the Palm Beach County Black Cultural Heritage Trail also continued in September on Google (Search, DemandGen) and Meta (Facebook, Instagram).

FY26 co-op advertising packages have been secured by the Council’s local cultural partners at a steady pace since they were announced in August. By the end of September, more than 20 cultural partners had already reserved more than 70 coop packages.

Also in September, the Council and Push, our Creative & Media agency of record, agreed upon a Scope of Work for the upcoming fiscal year 2026. Push and the Council have already begun implementing a refresh of the Council’s fall/winter cultural tourism campaign, and planning is underway for production of upcoming sub-campaigns including Art Basel Miami Beach. The Council will be presenting an overview of its FY26 Marketing Plan at the TDC Board meeting in October.

PARTNER COLLABORATIONS

The Cultural Council and Discover The Palm Beaches began discussing collaborations for FY26, from public relations to marketing and local event sponsorships, earlier in the summer and new processes were put in place in September as the new fiscal year approaches. The Council will be meeting with DTPB more frequently in FY26 about destination-focused press releases, FAM tours and media events (bi-monthly), marketing collaborations and opportunities (monthly), and local sponsorships (monthly).

To support DTPB’s sponsorship of the Eudemonia event in November, the Council published a call to artists and distributed the call via an email newsletter and social media posts in September to connect local creative professionals to performance opportunities at the November event. The Council also continues to collaborate with the Sports Commission and DTPB on the upcoming National Battle of the Bands event and recently began talks with the PR firm representing Art Palm Beach, which returns to the Palm Beach County Convention Center in early 2026.

The twelfth episode of Season 2 of The ArtiGras Podcast, a partnership with the Palm Beach North Chamber of Commerce and the annual ArtiGras Fine Arts Festival, was broadcast on September 4. The episode featured Ericka Squire, a dancer and educator who is the founder and CEO of Natural Movers. The first

HIGHLIGHTS

episode of Season 3 aired on September 18 and featured Jupiter HarbourFest, a brand-new waterfront music festival. Samantha Russell, lead vocalist of The Samantha Russell Band, and Brian Elkins from the Palm Beach North Chamber of Commerce, who is the event’s producer, were guests of host Sarah LaPierre. Podcast views for September totaled 132,561.

PUBLIC RELATIONS

September marked the final month of the Council’s contract with its PR agency of record, Sharp. The agency coordinated a transition of active media and social influencer inquiries to the Council to support fall planning. The agency also submitted information for consideration to Visit Florida for its upcoming “What’s New in 2026” press release.

As previously mentioned, the Council set up a series of meetings with Discover’s PR team in an effort to support their communications initiatives and continue advocating for inclusion of the cultural sector in future media pitches.

Locally, the Cultural Council announced its 2025-2026 season of programming and exhibitions through a press release that was distributed mid-month. The Council continues to work with a local PR contractor to support local public relations efforts through October 2025. Council President & CEO Dave Lawrence was a guest on a new video podcast Culture Under Fire, which is hosted by Arts Garage President & CEO Marjorie Waldo. The episode, titled “Beyond Beaches: The ROI of Culture,” covered cultural tourism, county-level support of the arts, and the role arts play in the community, from economic impact to quality of life.

ADVOCACY

The Council is working with the TDC on a proactive strategy to advocate for Tourist Development Tax and state arts funding prior to the start of the next legislative session. The Council scheduled a series of meetings with Palm Beach County Delegation members in their local offices in September, which also included representatives from Chambers of Commerce and cultural organizations from each district. The team has had eight meetings to date and will be using the information shared to develop the TDC strategy for Palm Beach County Days and the broader 2026 legislative session.

SECTOR SUPPORT

The application window for Cycle 1 of the Council’s new Bright Idea Sponsorships closed on September 26. More than 20 organizations submitted applications in two categories: marketing activation and special event or festival. The Council is reviewing the applications against eligibility requirements and will present those that qualify to a selection committee in early October. Sponsorships will be awarded

HIGHLIGHTS

in early November, with funds going to support events taking place between December 2025 and April 2026.

The Council’s Community Engagement department supported the following cultural events in September through financial sponsorship:

• EmpowHER: Cultivating Wellness for High-Performing Women Conference, September 27 at The Belgrove Resort in West Palm Beach – This conference featured informative sessions about health and wellness, including morning rituals, making art and coloring, gardening, and incorporating movement such as yoga & Pilates. A makers’ marketplace highlighted vibrant accessories for purchase and local nonprofits were also there to share information. The event was well attended with approximately 100 attendees, and a team of volunteers.

Also, in support of the sector, Council staff attended exhibitions, performances and special events in September at Kravis Center, South Florida PBS, Sugar Sand Park, Boca Raton Museum of Art, Cox Science Center and Aquarium, Loggerhead Marinelife Center, and others.

September Activity Report 2025

Sports Tourism Report

October 1, 2024 – September 15, 2025

The Palm Beach County Sports Commission is approaching the conclusion of a landmark fiscal year for sports tourism in The Palm Beaches. The FY 25 campaign has positioned Palm Beach County as a premier destination for sports events, delivering one of the most impactful event portfolios in the Sports Commission’s history. This year’s event portfolio featured a strategically curated mix of sports that attracted statewide, national, and international events, designed to engage a variety of age groups and drive visitation and economic impact.

As of September 15, the Sports Commission successfully hosted 220 events, resulting in 460,253 room nights, a performance that underscores the strength of sports tourism as a driver of hotel occupancy in Palm Beach County. The Sports Commission’s collection of events also created over $496 million in visitor spending and more than $147 million in hotel revenue.

The results reflect a disciplined approach to event acquisition, event servicing, stakeholder collaboration, and destination marketing, reinforcing The Palm Beaches’ reputation as a national leader in the sports tourism sector.

Sports Commission Tourism Impacts: October 1, 2024 – September 15, 2025

• 460,253 room nights.

• $147,150,932 in projected hotel revenue

• $8,829,056 in projected bed tax revenues.

Events & Operations

Lou Groza Collegiate Place-Kicker Award

Event Support

 Determine and finalize details for keynote quest for banquet

 Continue weekly selection of Stars of the Week

 Attend college football games to promote the award

Perfect Game World Wood Bat Association (WWBA) World Championship

 Work with local facilities to secure additional baseball diamonds due to limited availability at Roger Dean Chevrolet Stadium (construction)

 Discuss strategies to ensure participating teams abide by the “Stay to Play” hotel guidelines to meet room demand for event

 Discuss ideas for VIP reception/outing for Perfect Game and local stakeholders

NCAA Division II Women’s Golf National Championship

 Attend NCAA Bid Symposium to learn about hosting future NCAA Championships in The Palm Beaches

 Finalize date for Site Visit with PGA National, NCAA Championship Manager, Women’s Golf Committee Chair, and Head Rules Official

 Review budget to ensure al necessary costs are accounted for

• Sunshine State Open

Finalizing Contract Obligations

• World Wake Association World Championships

• Prospect Wire Florida Fall Classic

• Prospect Select Fall World Series

• Perfect Game Summer Series

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• Hardball 360 Fall Classic

Grants

1. Category G Grants a) a) Winter Equestrian Festival (WEF) (December 31, 2025 – March 29, 2026) – Wellington International - $300,000 Cat. G 120,000 Room Nights

SPORTS TOURISM EVENT CALENDAR

October 2025

Perfect Game World Wood Bat Association (WWBA) Fall Invitational

Date: October 3-6, 2025

Sport: Baseball

Venue: Roger Dean Chevrolet Stadium

Coconut Cup Mountain Bike Race

Date: October 4-5, 2025

Sport: Cycling

Venue: Dyer Park

Burkie Golf Invitational

Date: October 9, 2025

Sport: Golf

Venue: The Breakers Ocen Course

Blue Line Hockey - Columbus Day Discovery Showdown

Date: October 9-12, 2025

Sport: Ice Hockey

Venue: Palm Beach Skate Zone

Perfect Game World Wood Bat Association (WWBA) Freshman World Championship

Date: October 9-13, 2025

Sport: Baseball

Venue: CACTI Park of the Palm Beaches

Perfect Game World Wood Bat Association (WWBA) World Championship

Date: October 9-13, 2025

Sport: Baseball

Venue: Roger Dean Chevrolet Stadium

United States Tennis Association (USTA) Columbus Day Open

Date: October 11-13, 2025

Sport: Tennis

Venue: Wycliﬀe County Club, Ballenisles Country Club, and Boynton Beach Tennis Center

Bill Bone Giro Cycling Circuit

Date: October 12, 2025

Sport: Cycling

Venue: West Palm Beach

World Croquet Federation AC World Championships Qualiﬁer

Date: October 13-17, 2025

Sport: Croquet

Venue: National Croquet Center

World Croquet Championships

Date: October 18-26, 2025

Sport: Croquet

Venue: National Croquet Center

Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championship

Date: October 17-20, 2025

Sport: Baseball

Venue: CACTI Park of the Palm Beaches

Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic

Date: October 17-19, 2025

Sport: Soccer

Venue: The Gardens North County District Park, PGA National Park, The CACTI Park of the Palm Beaches, Dyer Park & Mirasol Park

Top Gun Shootout

Date: October 18-19, 2025

Sport: Lacrosse

Venue: National Polo Center

100 Friends of First Tee - Palm Beaches

Date: October 21, 2025

Sport: Golf

Venue: The Bear's Club

World Comes to the Palm Beaches

Date: October 22-26, 2025

Sport: Baseball

Venue: CACTI Park of the Palm Beaches

NPC Ultimate Grand Prix

Date: October 25, 2025

Sport: Bodybuilding

Venue: Embassy Suites by Hilton Boca Raton

Monster Mash Lax Bash

Date: October 25-26, 2025

Sport: Lacrosse

Venue: Village Park

FAU Men's Golf Invitational presented by Palm Beach County Sports Commission

Date: October 26-28, 2025

Sport: Golf

Venue: Panther National

USTA National Senior Men’s Clay Court Championships

Date: October 27- November 2, 2025

Sport: Tennis

Venue: Palm Beach Gardens Tennis Center

Sports-Development

Sports Development Executive Summary

The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY25

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 26 and beyond, and below is a breakdown of the development efforts over the past month:

• Major League Soccer (MLS) - Sporting Kansas City Winter Team Training

o January 11-31, 2026

o 1,000 Projected Room Nights

o 80 Participants

o The Gardens North County District Park

• Tamara Cup Palm Beach

o April 2-4, 2026

o 1,500 Projected Room Nights

o 600 Participants

o Palm Beach County Convention Center

• Ohio Basketball

o May 2-4, 2026

o 500 Projected Room Nights

o 900 Participants

o Wellington Sports Academy/The Gardens North County District Park

• American Canoe Association U.S. National Sprint Canoe/Kayak Team Trials

o July 1-August 3, 2026* Still Finalizing

o 1,000 Projected Room Nights

o 300 Participants

o Lake Ida/Lake Okeechobee

• American Canoe Association USA Sprint Canoe/Kayak National Championships

o July 1-August 3, 2026 *Still Finalizing

o 1,000 Projected Room Nights

o 300 Participants

o Lake Ida/Lake Okeechobee

• Annika Women’s All Pro Tour

o October 3-8, 2026

o 700 Projected Room Nights

o 120 Participants

o The Seagate/PGA National Resort/ The Belgrove

• Hype Nation Volleyball

o January 1 April 30, 2027* Still Finalizing

o 900 Projected Room Nights

o 1,600 Participants

o Wellington Sports Academy/The Gardens North County District Park

• USA Gymnastics 2027 Trampoline & Tumbling Stars & Stripes Championships

o July 15-18, 2027

o 800 Projected Room Nights

o 800 Participants

o Palm Beach County Convention Center

2025 Nautique WWA Wakeboard World Championships presented by GM Marine

The Palm Beach County Sports Commission (PBCSC) landed a monumental event to close out their 2025 fiscal year. The PBCSC partnered with the World Wake Association (WWA) to bring The Nautique WWA Wakeboarding & Wake Park World Championships to Palm Beach County for the first time. Palm Beach County has the unique geographical advantage of hosting both wakeboarding and cable wake championship events. WWA utilized two world-class facilities for the championships: Shark Park 561 Wake Park, located inside Okeeheelee Park, and Sunset Lake within Burt Aaronson South County Regional Park. From September 9-14, 2025, the event welcomed over 400 elite athletes from around the globe. It showcased the pinnacle of the sport, bringing together professional and amateur competitors to compete in seven disciplines: Boat Wakeboard, Boat Wakeskate, Foil, Strapped Foil, Wake Park Features, Wake Park Traditional, and Wake Park Wakeskate. The competitors stayed throughout Palm Beach County, as many traveled days before the event to practice and acclimate to the destination. Some participants stayed up to thirty (30) days, traveling from all over the world. The event totaled 10,904 room nights, making it one of the largest room-night events the PBCSC has hosted this year.

The World Wake Association (WWA) is a rider-founded organization committed to advancing and expanding competitive wake sports on a global scale. As the foremost authority for riders, events, and competition standards, it serves as the definitive sanctioning and governing body for the sport. For more than 30 years, the WWA has been the leading provider of amateur and professional wakeboarding events, as well as sanctioning and rule-setting, all guided by its core principle: “created by riders, for riders.”

2025 National Battle of the Bands Site Visit – Houston, Texas

In August 2025, a Palm Beach County delegation traveled to Houston, Texas to attend the 2025 Pepsi National Battle of the Bands (NBOTB). Representing our community were George Linley, Executive Director of the Palm Beach County Sports Commission; Bishop Granger, President of the Sports Commission; James Taylor, Director of Sports Development; Dave Lawrence, President and CEO of the Cultural Council of the Palm Beaches; and Emmanuel Perry, Executive Director of the Tourism Development Council. The trip provided valuable opportunities to engage with cultural leaders, sponsors, and HBCU representatives while experiencing one of the nation’s premier showcases of music, education, and community impact. Our group attended the VIP Welcome Reception on Friday evening, where we connected with event organizers and gained insight into NBOTB’s hospitality programming. Throughout the weekend, we observed the integration of cultural events, community service initiatives, and large-scale fan experiences leading up to the

main competition at NRG Stadium, which drew more than 50,000 spectators. A sideline photo of our delegation surrounded by a packed house underscored both the scale of the event and Palm Beach County’s leadership presence. This visit served as an important step in preparing to host the National Battle of the Bands in the Palm Beaches in 2026, allowing us to study the event’s format, community engagement strategies, and operational execution to ensure its success in our destination.

PBCS Delegation Sideline NBOTB25

Packed NRG Stadium Entrepreneurship Panel

Students attend Fan Experience

Palm Beach County Reps, CEO Derek Webber at Welcome Reception

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

Palm Beach County Sports Commission Fam Tours with Event Rights Holders

Palm Beach County Sports Commission

with Event Rights Holders

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

October 1, 2024 - September 30, 2025

Xcel Padel

Communications-Digital Marketing

Marketing & Promotions

The Unrivaled Newsletter featured several exciting stories including:

• Boca Raton Bowl Kicks Off December 23

• Lou Groza Award Save The Date

• Davis Cup Returns – Tennis Fans, Get Ready For The Ultimate Showdown!

• The Wakeboarding World Championships Are Here

• Fashion Meets Fitness: U.S. Polo Ass. Becomes the Face of the Palm Beaches Marathon

The Palm Beach County Sports Commission was recently featured on the Sports Destination Management website, a premier publication dedicated to sports tourism, facility development, and event hosting. This national platform is widely recognized as one of the leading resources for sports event rights holders, organizers, and decision-makers, making the feature a significant achievement for the Commission. Sports Destination Management reaches a targeted audience of professionals who are actively seeking destinations to host tournaments, championships, and other major sporting events. By being highlighted in such a respected outlet, the Palm Beach County Sports Commission is able to showcase its world-class venues, organizational expertise, and proven track record of hosting successful events. This exposure not only validates the Commission’s leadership in the industry but also serves as a powerful tool for generating new leads, attracting event organizers, and strengthening Palm Beach County’s position as a premier sports destination.

Davis Cup 2nd Round Qualifier Draw Ceremony

The Palm Beach County Sports Commission proudly attended the Davis Cup 2nd Round Qualifier Draw Ceremony on September 11, 2025, welcoming two world-class teams Team USA and Team Czechia to The Palm Beaches. The ceremony marked the official start of an international tennis showcase that placed our community on a global stage.

Palm Beach County Sports Commission Executive Director, George Linley opened the event with remarks highlighting the significance of hosting one of tennis’ most prestigious competitions. His message underscored Palm Beach County’s long-standing commitment to attracting premier sporting events that inspire athletes, engage fans, and deliver meaningful economic benefits to the region.

The Davis Cup is more than a competition; it is an international celebration of sport and culture. By hosting the qualifier, Palm Beach County was positioned to capture the attention of a worldwide audience while welcoming visitors who stayed in our hotels, dined in our restaurants, and explored our attractions. This activity generated thousands of room nights and drove direct visitor spending into our local communities, strengthening tourism and supporting jobs.

Equally important, the event elevated the brand of The Palm Beaches as a premier sports destination. With global broadcast coverage and international fanfare, Palm Beach County shined as a host capable of staging world-class competition in a first-class setting. The Palm Beach County Sports Commission was honored to play a central role in bringing this event to The Palm Beaches and ensured that its impact was felt across our community long after the final match was played.

Social Media

The Palm Beach County Sports Commission leverages social media to showcase premier events, highlight world-class venues, and share engaging content that inspires fans, athletes, and organizers. These platforms amplify visibility, strengthen brand awareness, and promote Palm Beach County as a leading sports tourism destination.

Earned Media:

PEPSI National Battle of The Bands Announcement

The Pepsi National Battle of the Bands in conjunction with the Palm Beach County Sports Commission has just announced a major expansion — for the first time ever, it will bring an HBCU National Battle of the Bands event to The Palm Beaches over MLK Weekend 2026, running January 16-18 at Flagler Credit Union Stadium (FAU Stadium) in Boca Raton.

This inaugural South Florida edition is expected to draw thousands of alumni, students, band families, and fans from across the country to celebrate the energy, creativity, and cultural legacy of HBCU marching bands. The event’s mix of musical competition, pageantry, education, and community engagement promises to energize local venues, hotels, restaurants, and retail districts — a significant economic and cultural boost to Palm Beach County.

For the Palm Beach County Sports Commission, this is a landmark opportunity. George Linley, the Commission’s Executive Director, called the event “the largest and most impactful” in South Florida, citing its ability to fuse competition, culture, and family entertainment while generating tremendous tourism and economic impact locally.

Hosting a marquee event with national reach enhances the Commission’s reputation for staging high-profile events, strengthens partnerships across civic, educational, and cultural sectors, and helps position the region as a destination for dynamic, large-scale cultural sports-adjacent showcases.

IN THIS ISSUE

SERENA’S ON RO: NATIONAL COMMERCIAL PRODUCTION

Young Hero, a Brooklyn-based creative agency, partnered with telehealth company Ro on a new national campaign with Palm Beach County resident Serena Williams addressing the stigma surrounding GLP-1 medication for weight loss.

The creative positions Williams, one of the most celebrated athletes in history, as a voice to reframe the conversation around treatment. The message emphasizes that weight management challenges are not a matter of willpower, but healthcare, underscoring the science behind GLP-1 therapies.

To support the campaign, Young Hero submitted a Shot No Permit (SNP) for a three-day production in Palm Beach County. Filming took place at a private residence in Jupiter and at First Presbyterian Church in Tequesta, where the team produced commercial spots, social media content, and still photography

The commercial is now airing nationwide, while images from the shoot are featured in New York’s Times Square and widely shared across social media, spotlighting both the brand and Palm Beach County as a backdrop for major productions.

FROM WELLINGTON TO FOOD NETWORK

The Toronto International Film Festival (TIFF), one of the largest publicly attended film festivals in the world, attracting over 600,000 people annually, recently welcomed The Palm Beaches to its international stage. Representing the Film and Television Commission, Director of Operations Alberto Jordat promoted the County’s diverse locations, skilled workforce, and filmfriendly business community. As a cosponsor of Film Florida’s event at TIFF, he joined other Florida film commission representatives and industry professionals to introduce Canadian filmmakers to opportunities in the Sunshine State. The event reached capacity, with a lengthy waitlist of producers, filmmakers, and talent eager to connect with Florida’s film community

Local talent Kelly Shivery brings Wellington creativity to the national stage on Food Network’s Halloween Wars in season 15, episode 2. A full-time paralegal and self-taught sugar artist, Shivery is known for crafting jaw-dropping edible sculptures that blur the line between art and illusion.

Her debut on the hit series not only highlights her artistry but also shines a spotlight on Palm Beach County’svibrant creative community. By competing on a national platform, Shivery embodies the Palm Beach County Film & Television Commission’s mission to showcase local talent and attract productions to the region. From Wellington roots to national TV, her journey underscores how Palm Beach County inspires imagination, and why it continues to draw industry attention.

TORONTO MEETS PALM BEACH COUNTY

FOCUS

SUBTROPIC TAKES OVER THE NORTON

The 2025 Subtropic Film Festival returns to West Palm Beach November 7–9, with screenings, art, and workshops at the Norton Museum of Art and Afflux Studios at G-Star School of the Arts

Opening night at the Norton features the red-carpet premiere of The Python Hunt by Xander Robin, paired with artwork inspired by South Florida’s marshlands. Saturday highlights include Sasha Wortzel’s River of Grass, blending archival footage and dreamlike imagery to explore the region’s ecosystem. Programming continues at Afflux Studios with screenings, filmmaker talks, and workshops, including analog film processing with Kodak and Cine Video Tech

The festival strengthens Palm Beach County’s role as a hub for independent filmmaking and cultural innovation.

$1 VS $1,000,000,000 NUCLEAR BUNKER

MrBeast and his team returned to The Palm Beaches to capture another unforgettable video, this time at one of the County’s most iconic historical sites, the John F. Kennedy Bunker on Peanut Island. Built in 1961 as a Cold War fallout shelter, the bunker is now undergoing a restoration project to preserve this rare piece of American history for future generations. With more than 100 million YouTube views and counting worldwide, the feature spotlighted the landmark while introducing global audiences to Palm Beach County’s unique heritage.

SUNPASS PRESENTS: DISCOVERY DRIVES

The YouTube series Discovery Drives, an FDOT project designed to promote SunPass , recently visited Silverball Retro Arcade in Delray Beach for an episode with hosts Jasmine Skybank and Alessandra Lele Santos The duo competed in pinball, shuffleboard, and skeeball, highlighting the arcade’s nostalgic charm and lively atmosphere.

Known for its collection of vintage games, Silverball served as the perfect backdrop while also showcasing its role as a hub for family-friendly fun and community gatherings in The Palm Beaches. The arcade has been featured on The Palm Beaches TV twice before, on the Delray Beach and Boca Raton episode of Day Tripping in The Palm Beaches with Cindy Hing, and on the Retro episode of On the Town in The Palm Beaches with Frank Licari

The Palm Beach County Film & Television Commission proudly issued a permit for Truck Dynasty, a brand-new Discovery Channel series that premiered on August 12. The debut episode was filmed at Lake Ida in Delray Beach, where the scenic waterfront served as the backdrop for high-octane custom truck builds and storytelling.

Behind the scenes, the Palm Beach County Film & Television Commission partnered with the County’s Parks & Recreation Department and local vendors to coordinate permits, basecamp logistics, and transportation. This seamless collaboration ensured a smooth shoot and reinforced the region’s reputation as a versatile, film-friendly destination.

The premiere featured celebrity chef and television personality, Guy Fieri and Soflo Customs, a local automotive shop, shining a spotlight on both national star power and local talent. As the first of a six-episode season, Truck Dynasty underscores Lake Ida’s versatility as a filming destination while highlighting Palm Beach County’s businesses, landmarks, and thriving economy.

BURT WOLF’S TRAVELS & TRADITIONS RETURNS TO THE PALM BEACHES

journalist Burt Wolf and his son Nicholas Wolf are shining a national spotlight on The Palm Beaches with two new PBS episodes of Travels & Traditions, produced by Apex Productions: Rejuvenation in The Palm Beaches and Resort Life in The Palm Beaches. The series reaches over 120 million viewers highlighting the history, culture, food, and festivals of remarkable destinations. In Rejuvenation in The Palm Beaches, Burt and Nicholas capture the County’swellness and recreation sites.Theyexplore Amrit Ocean Resort & Wellness Spa on Singer Island,catchthepickleballcraze in Palm Beach Gardens, tee off at The Park Golf Course in West Palm Beach, and take a dining cruise aboard Jupiter’s Food Yacht. In Resort Life in The Palm Beaches, the pair uncovered the region’s resort legacy, from Henry Flagler’s Breakers Hotel, the exclusive Flagler Club at The Breakers, the Four Seasons PalmBeach, and MarriottSinger Island Beach Resort& Spa

DISCOVER CHANNEL’S TRUCK DYNASTY

Renowned

FOCUS ON FILM

WHEEL THE WORLD : COUNTY INCLUSIVITY

WINTER EQUESTRIAN FESTIVAL’S IMPACT

Palm Beach County is reinforcing its leadership in inclusive tourism through new accessible programming. Discover The Palm Beaches partnered with Wheel the World to produce a video campaign featuring a hearing-impaired couple exploring accessible attractions such as Mounts Botanical Garden, the Norton Museum of Art, and Silverball Retro Arcade. With permitting support from the Film & Television Commission, the project highlighted the county’s welcoming spirit.

Building on this momentum, All Access to The Palm Beaches, a new original series produced by AA Video and hosted by Tiffany Lanier, will premiere nationally on Destination America and then be available on The Palm Beaches TV in 2026. From sensory-friendly options to wheelchair-accessible adventures, the series underscores Palm Beach County’s commitment to ensuring all visitors feel at home.

SKRATCH’S RANGE PICKERS

The YouTube series Range Pickers, part of the Skratch Golf network, recently filmed an episode in Palm Beach County, spotlighting Blake’s Golf Shop in Boynton Beach and Dyer Park in West Palm Beach. The episode has already garnered more than 66,000 views.

Host Cole Young met with store owner Blake Robbins to explore the latest golf gear and techniques while shining a spotlight on First Tee Palm Beaches, an organization that uses the game of golf to foster youth development.

The segment emphasized how the program instills confidence, discipline, and leadership skills that benefit young people on and off the course. With 35 of the 44-minute episode filmed locally, Range Pickers proudly showcased Palm Beach County as Florida’s Golf Capital.

Palm Beach County’s 2025 Winter Equestrian Festival (WEF) produced a record $538.2 million in economic impact, surpassing the Miami Grand Prix and other major sporting events, according to the Palm Beach County Sports Commission.

The 13-week event at Wellington International drew 31,000 competitors from all 50 states and more than 50 countries. Results showed a 33% increase from 2024, adding $134.6 million to the County’s GDP, creating nearly 4,900 jobs, and generating over 210,000 paid room nights. Spectator spending totaled $88 million, while global broadcast and streaming extended the reach worldwide. WEF 2026 will offer $16 million in prize money and venue upgrades, further cementing The Palm Beaches: Winter Equestrian Capital of the World.

CHILD SUPPORT 2 RED CARPET PREMIERE

Palm Beach County continues to shine as a filmmaking destination with the release of Child Support 2, produced by Film House Productions. Shot entirely in the County, the comedy follows George as he navigates a child support subpoena through outrageous get-rich-quick schemes and comedic misadventures.

The exclusive screening premiered at the Norton Museum of Art, where a branded lobby welcomed a full house of cast, crew, and supporters. Guests included DJ Newmark, who made a cameo in the movie and walked the red carpet.

Written and directed by Ebony Elliott, Child Support 2 brings humor, heart, and local backdrops to the screen. “I chose Palm Beach County because it’s home,” Elliott said, hinting at a third installment. The film reinforces the county’s growing role in independent storytelling.

CELEBRATE SPOOKY SEASON WITH THE PALM BEACHES TV

Get ready for chills, thrills, and festive celebrations this spooky season! From haunted houses to treasure-filled quests, The Palm Beaches TV (PBTV) is yourgateway to the County’s thrillingseasonal adventures.

In the first episode of Fest Quest of The Palm Beaches, explore Pirate Fest in Boynton Beach, where swashbuckling pirates, mermaids, lively music, and family-friendly entertainment transform the streets into a high-seas celebration. The episode captures the energy and community spirit of this unique festival, from its costumed performers to local food vendors. What’s Poppin’ PBC?’s “Poppin Events”episode turns up the fright factor at Fright Nights at the South Florida Fair, with haunted houses, scare zones, and spine chilling performances, while Passport to the Palm Beaches’ “Spooky Spectacular” episode explores Clematis by Fright in downtown West Palm Beach and the vibrant Hispanic traditions of Swank Farms’ Día de Los Muertos festival in Loxahatchee.

FILM FLASHBACK: SCORSESE’S CAPE FEAR (1991)

Martin Scorsese’s Cape Fear (1991) remains a standout thriller, anchored by Robert De Niro’s chilling portrayal of an ex-convict seeking revenge. The project has a unique Hollywood backstory - originally developed by Steven Spielberg, it was traded to Scorsese in exchange for Schindler’s List, a decision that shaped two modern classics. Staring Nick Nolte, JessicaLange, and Juliette Lewis, with cameos from original cast members Gregory Peck, Martin Balsam, and Robert Mitchum, the thriller filmed key sequences in PalmBeach County. A B-unit captured boat chase scenes along the Intracoastal Waterway and Jupiter Inlet, with local talent Ellen Jacoby assisting casting and Sherrill Smith serving as a production assistant.

REMEMBERING ROBERT REDFORD

LASTING CONNECTION TO PALM BEACH COUNTY

The Palm Beach County Film & Television Commission proudly honors the legacy of Robert Redford, an icon whose artistry extended far beyond the screen to touch communities like ours in The Palm Beaches His career was defined not only by unforgettable performances, but also by moments that connected him directly to our region.

One such moment came with Up Close & Personal (1996), the sweeping romantic drama co-starring Michelle Pfeiffer. Filming brought Hollywood to Belle Glade, where Hundley Farms’ expansive warehouse fields became the setting for pivotal scenes. The production highlighted Palm Beach County’s versatility, proving our landscapes could double for locations far beyond Florida’s tropical image.

Years earlier, in June 1972, Redford visited West Palm Beach to promote The Candidate. From the back of a campaign-style train, he captivated crowds with the same conviction and idealism that defined his role, sparking local excitement even though the film itself wasn’tshothere.

By revisiting these connections, we celebrate how Robert Redford’s artistry touched The Palm Beaches, leaving behind moments that continue to link our community to his cinematic journey.

EDUCATION CORNER: SET-JETTING INTO STUDENT SHOWCASE OF FILMS

The Palm Beaches Student Showcase of Films (SSOF) is back for its 31st year, officially opening for entries on Friday, October 24, 2025

This year’s theme, Set-Jetting, celebrates the growing trend of film fans traveling to see destinations featured on screen. Students are encouraged, but not required to, highlight Florida’s landmarks, downtowns, beaches, and preserves, positioning the state as a cinematic destination.

Free to enter for Florida high school and college students, SSOF offers more than $30,000 in cash prizes across nearly a dozen categories including Shorts, Documentary, Music Video, Animation, PSAs, Screenwriting, Poster Design, and Teacher of the Year.

The top honor is the $5,000 Burt Reynolds Scholarship for Palm Beach County seniors, with additional scholarships such as the Sara Fuller, Gray Family, Mel Maron, and Dr. B. Carleton Bryant awards.

Entries close February 5, 2026, with winners chosen by an international panel of film, television, music, and digital arts professionals. For more information on rules and how to enter, visit our website

Contributors: Afya Greene, Alberto Jordat, Alexis Oteng-Amponsah, Angie Crocitto, Josh Hyber, Kelly King, Matthew Mazzamaro & Whitney Woznick

Production Activity Report

For August 2025

Variance Explanations

Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Hotel Room Nights: The 17% decrease in Hotel Room Nights reflects a variance that remains virtually unchanged from last month’s numbers which showcased an improvement from our previous 22% deficit. Young Hero LLC out of Rumson NJ, filmed a commercial for Ro featuring Serena Williams in Jupiter and utilized 300 hotel room nights which played a key role in narrowing the gap.

2. Total Leads: The 24% increase in Total Leads is largely driven by proactively sourced leads following the approval of several FTC/PBTV-sponsored shows, which created 80 referrals. This activity contributed to a 48percentage point improvement, closing the deficit and positioning us ahead of last year’s totals.

3. Lead Responses: A 24% increase in Lead Responses corresponds with the rise in Total Leads, as higher lead volume naturally creates more opportunities to respond.

4. Lead Conversions:The48%decreasein LeadConversionsis largelyduetothesignificantincreaseinnewleads generated last month that have yet to convert. Looking ahead, we expect the deficit to narrow as many of these leads are anticipated to convert in the coming months, supported by the start of production on several FTC/PBTV-sponsored shows.

5. Website Unique Visitors: The 26% increase in Website Unique Visitors illustrates the effectiveness of our digital marketing initiatives, with over 10,000 more unique visitors recorded this year compared to the same period last year.

August 2025 Permits & Shot No Permits

public

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

Palm Beach Gardens Police Dept and Public sidewalks adjacent to 10500 N Military Trail, Palm Beach Gardens, FL 33410

PGA Blvd public sidewalks in Downtown Palm Beach Gardens

(From the Turnpike to 1-95), FL 33410

Public sidewalks and spaces outside of Ballenisles Community

– Palm Beach Gardens FL 33418

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

25-250 8 Left Right LLC New York, NY

Palm Beach Gardens Police Dept and Public sidewalks adjacent to 10500 N Military Trail, Palm Beach Gardens, FL

33410

PGA Blvd public sidewalks in Downtown Palm Beach Gardens (From the Turnpike to 1-95), FL 33410

Public sidewalks and spaces outside of Ballenisles Community

– Palm Beach Gardens FL 33418

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

Palm Beach Gardens Police Dept and Public sidewalks adjacent to 10500 N Military Trail, Palm Beach Gardens, FL 33410

PGA Blvd public sidewalks in Downtown Palm Beach Gardens (From the Turnpike to 1-95), FL 33410

Public sidewalks and spaces outside of Ballenisles Community

– Palm Beach Gardens FL 33418

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

25-251 8 Left Right LLC New York, NY

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

Palm Beach Gardens Police Dept and Public sidewalks adjacent to 10500 N Military Trail, Palm Beach Gardens, FL 33410

PGA Blvd public sidewalks in Downtown Palm Beach Gardens (From the Turnpike to 1-95), FL 33410

Public sidewalks and spaces outside of Ballenisles Community

– Palm Beach Gardens FL 33418

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

25-252 8 Left

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

Palm Beach Gardens Police Dept and Public sidewalks adjacent to 10500 N Military Trail, Palm Beach Gardens, FL 33410

PGA Blvd public sidewalks in Downtown Palm Beach Gardens

(From the Turnpike to 1-95), FL 33410

Public sidewalks and spaces outside of Ballenisles Community

– Palm Beach Gardens FL 33418

North Military Trl from PGA Blvd to Burns Rd, Palm Beach Gardens FL 33410

Gun Club Rd West Palm Beach (South Haverhill Rd to South Congress Ave)

South Dixie Highway West Palm Beach (Okeechobe Blvd to N Quadrille Blvd)

400 33rd Street, West Palm Beach, FL 33407 (Spruce Ave, 33rd St Poinsettia Ave, and 32nd St)

Gulfstream Park - 489 N Ocean Blvd, Delray Beach, FL 33483

Ocean Inlet Park - 6990 N Ocean Blvd, Boynton Beach, FL 33435

DuBoise Park - 19075 Dubois Rd, Jupiter, FL 33477

SW 3rd Street, Boynton Beach, FL (Between the dead-end closer to Woolbirght Rd and SW 23rd Ave

High Ridge Rd, Boynton Beach, FL (Between Industrial Way & ASM6

OCTOBER

2025

Marketing/Social Media

Social Media Followers

Facebook - 8,925 (August) to 8,921 (September)

Instagram – NEW – 268 (August) to 376 (September)

LinkedIn - 1,211 (August) to 1,225 (September)

Instagram Monthly Total

Views – 2,017 (August) to 2,233 (September)

Interactions – 41(August) to 65 (September)

Reach – 300 (August) to 525 (September)

Generate Profile Visits – 202 (August) to 212 (September)

Facebook Monthly Total

Interactions – (August) to 87 (September)

Views – 10,703 (August) to 16,912 (September)

Engagement – 3,975 (August) to 4,735 (September)

Profile Views - 74 (August) to 77 (September)

Reached – 1,111 (August) to 945 (September)

Engagements - 201 (August) to 109 (September)

Impressions - 5,214 (August) to 3,582 (September)

Connections - 818 (August) to 832 (September)

WIFI Analytics - PURPLE

WIFI Analytics – PURPLE (con’t)

Placer AI

Placer AI (con’t)

Media

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'It's a despicable cowardly act'; locals react to death of Charlie Kirk - WPEC

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Targeted Ohio State professors on the damaging impact of Turning Point's 'professor watchlist' Matter News Charlie Kirk speaking with attendees at the 2020 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in

Could studying young men's struggles be an answer to 'men's rights' movement? - KJZZ

KJZZ Jordan Peterson speaking with attendees at the 2018 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in

More than 100 cybersecurity experts urge senators to confirm Kirsten Davies as Pentagon CIO DefenseScoop Palm Beach Convention Center on November 06, 2024 in West Palm Beach, Florida. (Photo by Chip Somodevilla/Getty Images). Trump nominates Kirsten

Charlie Kirk's Christianity Was the Christianity of the American Founding - Newsweek

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Charlie Kirk books, podcast top charts following assassination - Fox Business Fox Business ... Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida. (Joe Raedle/Getty Images / Getty Images). His earlier release, "The ...

September 2025 Project Status Report

Department of Environmental Resources Management

Palm Beach Heights Acquisition: Palm Beach County acquired 3.4 acres of environmentally sensitive land in Palm Beach Heights. Located just north of Indiantown Road and east of Beeline Highway, water from this undeveloped area ultimately flows into the designated Wild and Scenic northwest fork of the Loxahatchee River Habitats protected by this acquisition include slough marsh, wet flatwoods and wet prairie.

MANATEE RESCUE

International Coastal Cleanup: ERM volunteers joined millions worldwide in celebrating International Coastal Cleanup Day by removing trash from Limestone Creek Natural Area, Tarpon Cove, and Monceaux Park The top trash items removed were beverage cans, plastic bags, plastic beverage bottles, glass beverage bottles and plastic/foam food containers About 600 lbs of trash was collected, helping clean these restored habitats for a cleaner and healthier coastline. Thank you to our dedicated volunteers for this massive effort!

TREE THINNING PROJECT AT LOXAHATCHEE SLOUGH

Manatee Rescue: ERM staff were contacted by the Florida Fish and Wildlife Conservation Commission (FWC) for assistance with a manatee rescue just north of Hypoluxo Island The female manatee was stranded with potential internal injuries. She was safely captured and placed on an FWC rescue boat by a team of eleven responders. The manatee was taken to the rehabilitation unit at Sea World, Orlando to receive veterinary care and to hopefully be released back into the wild To report a sick, injured, dead or tagged manatee, call FWC’s Wildlife Alert Toll-Free Number: 1-888-404-FWCC (3922) or *FWC from a cell phone.

Tree Thinning Project at Loxahatchee Slough: ERM secured a revenue-generating timber removal contract with a local vendor and completed a tree-thinning project on a 90-acre unit of the Loxahatchee Slough Natural Area Prior to County acquisition, the landowner planted this area with densely spaced pine trees for future commercial harvest. This project restored healthy tree density to the unit and will help us safely conduct prescribed burns in the future

Palm Beach County Board of County Commissioners

Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr

PALM BEACH HEIGHTS ACQUISITION

Photo by Sussan Gash

INTERNATIONAL COASTAL CLEANUP

Night for the Natural Areas: Tequesta Brewing Company hosted the 10th Annual Night for the Natural Areas fundraiser. The event was a huge success, with almost 300 supporters and over $8,000 in funds raised to help with outreach activities for Palm Beach County’s Natural Areas Tequesta Brewing Company, Little Moir’s Catering, Palm Beach Creamed Honey, Sand Spur Ultra and several local artists donated their services to help ensure the success of this community awareness and fundraising event.

SEA GRASS SEED SAMPLING

Beehive Relocation: During exotic vegetation removal at Hunters Island in the LWL, staff discovered a large beehive attached to a trunk slated for removal To protect both the bees and the restoration efforts, a bee removal expert carefully relocated the six-chamber hive to Florida Forest Service lands in Miami-Dade. By removing the hive safely, we completed the restoration effort and ensured the bees could continue to serve as pollinators in a more suitable location

NIGHT FOR THE NATURAL AREAS

Sea Grass Seed Sampling: This summer, ERM staff studied the seagrass seed supply in the Lake Worth Lagoon (LWL). 17 sites were sampled, ranging from bare sand to seagrass beds Shoal grass and paddle grass seed pods were found throughout the lagoon These findings are encouraging, as they suggest the lagoon has the ability to bounce back naturally and support future restoration efforts.

Lake Okeechobee Vegetation Monitoring: ERM staff assisted the Florida Fish and Wildlife Research Institute with vegetation monitoring in the south end of Lake Okeechobee via transect grid sampling Long term vegetation monitoring is conducted annually throughout Florida and includes submerged and emergent vegetation. Lower lake water levels have allowed plant growth to improve greatly this growing season

UPCOMING ERM EVENTS

October 2: FLORIDA NATIVE PLANT BINGO at Yamato Scrub Natural Area

October 4: SCRUB TO MARSH EXPLORING at Delaware Scrub Natural Area

October 8: FRIGHTFUL FERNS VOLUNTEER DAY at Delray Oaks Natural Area

October 17: MORNING PADDLE at Winding Waters Natural Area

October 18: FRIGHTFUL FERNS VOLUNTEER DAY at Delray Oaks Natural Area

October 22: MORNING PADDLE at Winding Waters Natural Area

October 25: FRIGHTFUL FERNS VOLUNTEER DAY at Delray Oaks Natural Area

October 30: MORNING PADDLE at Winding Waters Natural Area Adventure Awaits: Register

Palm Beach County Board of County Commissioners

Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr

LAKE OKEECHOBEE VEGETATION MONITORING

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC

REPORT for the period ended August 2025

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

ENPLANEMENT TRAFFIC REPORT for the period ended August 2025

Airline Percentage of Market

PALM BEACH INTERNATIONAL AIRPORT

TRAFFIC REPORT

for the period ended August 2025

Change in Enplanements by Airline

AIRPORTS COUNCIL INTERNATIONAL

Monthly Airport Traffic Statistics

West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended August 2025

* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight

$7,529,171

$14,454,719

CONTRACT TRACKING REPORT

(2022-1019), (2023-1356), (2024-0994)

(R2022-1017), (20231354), (2024-0993),

(2022-1018), (2023-1355), ( 2024-0995)

(2022-1024), (2023-1353), (2024-0992)

SUBCONTRACTS OVER $100,000

DPBC Wellcoming, LLC $1,500,000, $500,000

R2024 1302 annually, pd in installments

PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments

DPBC-Simpleview, LLC Web Based Services

DPBC-Zimmerman, LLC R2018-1121 -Creative Design

annually pd mo. $70,000

7/30/27 initial five yr. agreement

1-1 yr renewals

1- 5yr. agreement

DPBC-Zimmerman Agency LLC R Public Relations Total contract not to exceed $300,000 10/1/2024 9/30/27 two 1-yr extensions ending 9/30/29

DPBC-Professional $223,160 10/1/23 9/30/24 Convention Management Association (PCMA) (sole Source)R2024-0831

Culture-Push, Inc.

Marketing Services $201,000 annual fee not to

Initial 1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155)

exceed $300,000 including travel and other out-of-pocket $89,000 annually 10/1/22 10/1/24 9/30/2024 9/30/2026 2nd renewal of 2yrs 2 yr. extension

CONVENTION CENTER

CC-Management Global Spectrum $225,000 annually Plus up to $90,000 Incentive fee 7/1/17

CC-F&B Oakview Group (OVG)

(2022-0948)

DPBC - FOREIGN MARKETING

DPBC-Vox International, Inc. $92,125 annually 10/1/24 2/30/27 (Canada) Not to exceed $276,375

DPBC-LMG Management $96,000 annually 10/1/24 9/30/27 Not to exceed $288,000 (Germany)

DPBC - ARIAREPS

(Colombia)

(Brazil)

DPBC – Fauhaber

DPBC – MMGY

$85,500 annually 10/1/24 9/30/27

Not to exceed $256,500

$18,000 annually

Not to exceed $103,000 10/1/24 9/30/27

$124,940 10/1/24 9/30/27

Not to exceed $374,820

Not to exceed $309,000

August 8, 2025

Emanuel J. Perry

Executive Director

Palm Beach County Tourist Development Council

2195 Southern Blvd., Suite 500

West Palm Beach, FL 33406

Dear Mr. Perry,

Palm Beach County is undoubtedly the Major League Baseball (MLB) Spring Training Capital of Florida. Since 1998, Palm Beach County has been home to Roger Dean Chevrolet Stadium in Jupiter, which was the first baseball complex in Florida to host two (2) MLB teams for Spring Training. Today, Roger Dean Chevrolet Stadium is occupied by the Miami Marlins and St. Louis Cardinals. In 2017, Palm Beach County delivered our state its second two (2) team MLB Spring Training Complex with the development of Cacti Park of The Palm Beaches. Located in West Palm Beach, Cacti Park of The Palm Beaches is the spring training home to the Houston Astros and Washington Nationals. The Palm Beaches represent Florida’s only county that maintains two, two-team complexes. In total, four (4) of the fifteen (15) MLB teams participating in Florida’s Grapefruit League are playing baseball in Palm Beach County.

Cacti Park of The Palm Beaches’ seating capacity is over 7,700 for a single game while Roger Dean Chevrolet Stadium’s seating capacity reaches nearly 7,000 per game. Palm Beach County was home to 25% of Florida’s spring training games in 2025. Between Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 60 spring training games took place in The Palm Beaches. The total attendance for this spring training season equaled 233,267, which represents 77,610 unique attendees

The Palm Beach County Sports Commission sourced Downs & St. Germain Research to conduct an economic impact study for the 2025 MLB Spring Training season taking place at Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium. Downs & St. Germain Research is a fullservice market research firm based in Tallahassee, which was sourced by the Florida Sports Foundation to produce a robust economic impact study on Florida’s Grapefruit League, in 2018.

In 2025, MLB Spring Training generated a total economic impact of $77.7 million in Palm Beach County. Cacti Park of The Palm Beaches accumulated an economic impact of more than $42 million over 29 games, while Roger Dean Chevrolet Stadium amassed an economic impact of surpassing $25 million over 31 games. Most MLB Spring Training baseball attendees signify visitors with 63% representing nonresidents. A total of 44% of attendees traveled from across the nation while 19% of the attendees traveled from across Florida. MLB Spring Training is responsible for 59,800 room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations.

The attendance, economic impact, and tourism benefits can be influenced by many factors, but Palm Beach County is fortunate to have partnerships with the Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins. These teams represent vibrant travel markets that are important to Florida’s economy. The Houston Astros are one of two MLB teams from Texas, which is the third largest state of origin for Florida visitors. Houston ranks as the 14th biggest travel market in Florida. The Washington D.C. market is considered one of Florida’s strongest origin markets, ranking five (5). Individuals from Washington D.C. and surrounding areas are seeking inspiration to visit the state. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal following from St. Louis and the surrounding Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visits to Palm Beach County through drive markets.

Cacti Park of The Palm Beaches in combination with Roger Dean Chevrolet Stadium, transformed Palm Beach County into the premier destination for amateur baseball events. The nation’s largest baseball tournaments are taking place in Palm Beach County, including some of the most admired brands in amateur baseball. These baseball tournaments utilize Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium, creating year-round activity. In addition to baseball, Cacti Park of The Palm Beaches has the capability of hosting a multitude of other sports activities. The complex features five (5) multi-purpose fields, designed to FIFA (Fédération Internationale de Football Association) soccer specifications. The multi-purpose fields are an ideal home for field sports, such as soccer, lacrosse, rugby, field hockey, flag and tackle football, and more. The economic benefits derived from amateur baseball tournaments and other sports activities are substantial.

Major League Baseball, and specifically, the, Houston Astros, Washington Nationals, St. Louis Cardinals, and Miami Marlins have been, and will continue to be an extremely beneficial

investment for Palm Beach County and the state of Florida. The Palm Beach County Sports Commission looks forward to utilizing baseball as a catalyst in generating tourism, visitor spending, and hospitality-related jobs in 2026

Sincerely,

George Linley Executive Director Palm Beach County Sports Commission

Cost Benefit Analysis – Spring Training Facilities

Cacti Park of The Palm Beaches / Roger Dean Chevrolet Stadium

Economic Impact & Year-Round Usage Summary

Major League Baseball Spring Training in Palm Beach County

Major League Baseball (MLB) Spring Training brings an immense economic and tourism impact to Palm Beach County. The below information has been assembled to project the economic impact created from Spring Training activity that occurred at Cacti Park of The Palm Beaches, located in West Palm Beach and Roger Dean Chevrolet Stadium, located in Jupiter.

Cacti Park of The Palm Beaches, which represents the spring training home for the Houston Astros and Washington Nationals, completed its 9th season, since opening in February of 2017. Roger Dean Chevrolet Stadium, home to the St. Louis Cardinals and Miami Marlins for spring training, celebrated its 28th anniversary in The Palm Beaches. These two facilities represent the only twoteam MLB Spring Training complexes that reside in Florida.

Economic Impact of Major League Baseball Spring Training in The Palm Beaches

In 2025, Palm Beach County enjoyed a robust Major League Baseball (MLB) Spring Training season. The total economic impact created by both Palm Beach County MLB Spring Training facilities, Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium, totaled $77,727,500 in 2025. This represents a slight increase in the economic impact created by these facilities in 2025. Economic impact created by baseball attendees totals $53,450,100 in 2025 while the economic impact created by the teams equated to $24,277,400 in 2025.

Palm Beach County was home to 1 out of every 4 games that took place in Florida’s Grapefruit League, during the 2025 MLB Spring Training season. Between Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium, a total of 60 spring training games were played at Jupiter and West Palm Beach in 2025. The 60 games generated a total attendance of 233,267, which represents 77,610 unique attendees.

Nonresidents represented 63% of baseball attendees at Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium. A total of 44% of attendees traveled from across the nation while 19% of the attendees traveled from across Florida. Local residences represent 37% of Palm Beach County’s spring training audience.

Major League Baseball (MLB) Spring Training in The Palm Beach Beaches created 59,800 room nights in hotels, vacation rentals, and other paid accommodations. The estimated hotel revenue generated directly from MLB Spring Training in Palm Beach County equals $23,653,292.

Bed Tax Revenues Derived from Major League Baseball Spring Training in The Palm Beaches

Economic

Impact of Major League Baseball Spring Training at the Cacti of The Palm Beaches, 2025

Home to the Houston Astros, and Washington Nationals, Cacti Park of The Palm Beaches, is one of two baseball complexes in Florida that accommodates two MLB franchises. The other baseball complex in Florida that hosts two MLB teams also resides in Palm Beach County (Roger Dean Chevrolet Stadium). Cacti Park of The Palm Beaches was the launching pad for the Houston Astros’ 2nd World Series Championship in 2022 and the franchise’s first taking place during this venue’s inaugural season in 2017. In 8 seasons, Cacti Park of The Palm Beaches initiated three (3) World Series Championships (Houston Astros in 2017 & 2022 and Washington Nationals in 2019).

Cacti Park of The Palm Beaches accumulated an economic impact of $42,452,200 over 29 games. The Washington Nationals contributed $21,367,700 in economic impact while the Houston Astros compiled an economic impact of $21,084,500

The Washington D.C. market is considered one of Florida’s strongest origin markets (ranking # 5 in 2025), creating a majority of domestic visitation for the state. Individuals from Washington D.C. and surrounding areas are seeking motivation to visit Florida and spring training delivers that inspiration. Houston also represents a robust travel market. The Houston Astros represents one of two MLB teams from Texas, which is the third largest origin state for Florida visitors. Houston ranks as the 14th largest travel market for Florida.

Economic Impact of Major League Baseball Spring Training at Roger Dean Chevrolet Stadium, 2025

Roger Dean Chevrolet Stadium substantially contributed to Florida’s tourism economy through Major League Baseball (MLB) Spring Training Roger Dean Chevrolet Stadium, which is home to the St. Louis Cardinals and the Miami Marlins, joins Cacti Park of The Palm Beaches as the only baseball complexes in Florida housing two MLB franchises.

Roger Dean Chevrolet Stadium accumulated an economic impact of $25,275,300 over 31 games. The St. Louis Cardinals contributed $22,042,200 in economic impact while the Miami Marlins compiled an economic impact of $13,233,100

The St. Louis Cardinals produced a total attendance of 77,467, which signifies the largest audience of the four (4) MLB teams conducting Spring Training in Palm Beach County. As one of the premier brands in Major League Baseball, the St. Louis Cardinals own a dedicated and loyal following from Missouri towns, as well as the metro west Illinois area. The St. Louis Cardinals have one of the most faithful and active fan bases in sports and Palm Beach County is a routine spring vacation destination for these baseball enthusiasts across the Midwest. The St. Louis Cardinals create most of the tourism impact from Roger Dean Chevrolet Stadium. The Miami Marlins represent one of only two MLB franchises in Florida. The Miami Marlins created visits to Palm Beach County through drive markets.

Roger Dean Chevrolet Stadium is the only complex in the nation to host four (4) minor league teams: Jupiter Hammerheads of the Minor League Low-A Southeast Division, Palm Beach Cardinals of the Minor League Low-A Southeast Division, FCL Marlins of the Rookie-level Florida Complex League, and the FCL Coast Cardinals of the Rookie-level Florida Complex League.

Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium

Year-Round Use

Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium both represent a Major League Baseball (MLB) Spring Training Complex equipped with multi-sports capabilities, which allows for utilization on a year-round basis. Cacti Park of The Palm Beaches which features a 7,700-seat baseball stadium and Roger Dean Chevrolet contains a seating capacity of 6,870. Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium each have 13 MLB regulation baseball diamonds, state-of-the-art press box and clubhouse facilities. Cacti Park of The Palm Beaches also maintains five (5) multi-purpose fields designed to FIFA soccer specifications, which is built to host a variety of sports activities throughout the year. The MLB Spring Training facilities undoubtedly enhance Palm Beach County’s position as a premier sports destination while hosting sporting events that create widespread economic and community benefits. The Palm Beach County Sports Commission, as the sports tourism agency for Palm Beach County, recruits and develops a variety of sporting events to occupy Ballpark of The Palm Beaches. These events bring visitors to Florida from across the state, nation, and globe.

Economic Impact of Amateur Baseball Events in Palm Beach County

The combination of Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium provides a significant competitive advantage for the Palm Beach County Sports Commission and its efforts to secure regional and national baseball tournaments that will create countywide tourism impacts to The Palm Beaches, FL. These baseball complexes combined, offer 26 diamonds and two stadiums, which makes Palm Beach County one of Florida’s premier destinations for the sport. From July 1, 2024, to June 30, 2025, the Palm Beach County Sports Commission hosted 27 regional and amateur baseball tournaments, showcases, and camps. These 27 events attracted primarily youth baseball travel teams; although several tournaments were designed specifically for adult and senior age groups. The amateur baseball tournaments occupying Cacti Park of The Palm Beaches and Roger Dean Chevrolet Stadium brought 1,169 amateur baseball teams, consisting of nearly 22,000 athletes and over 37,000 spectators and attendees. A total of 51,854 room nights were created for Palm Beach County’s hotel and lodging community. These events generated an estimated $36.3 million in economic impact for the county’s hospitality industry. Please see the attached spreadsheet, referred to as “Amateur Baseball Events in Palm Beach County”, for a detailed breakdown of this impact.

As Florida’s only destination making a commitment to construct two (2) MLB Spring Training complexes that accommodate two (2) teams each, Palm Beach County has an unrivaled inventory

of baseball diamonds. Due to this commitment of baseball infrastructure, Palm Beach County is home to the nation’s largest and most prestigious amateur baseball tournaments, showcases, and related events. Over the last year, the economic impact, number of visitors, and overnight accommodations created from amateur baseball events is nearly equivalent to the output created by MLB Spring Training.

2025 Major League Baseball

Palm Beach County Spring Training Economic Impact Study

Presented by Downs & St. Germain Research

INTRODUCTION

STUDY GOALS

Calculate expenditures Economic Impact Jobs supported

o Calculate spending patterns by visitors from out-of-county areas and participating teams

o Utilize spending patterns to estimate economic impact of MLB Spring Training in Palm Beach County

o Estimate jobs supported in Palm Beach County based on direct, indirect, and induced economic impact

o Calculate wages and salaries generated for jobs supported by MLB Spring Training in Palm Beach County

o Establish patterns among out-of-county visitors

o Create demographic profile of out-ofcounty visitors to MLB Spring Training in Palm Beach County

EXECUTIVE SUMMARY

Economic Impact 2024 vs. 2025

¹Attendance increased, but less spending per visitor resulted in a more modest increase to the overall economic impact.

TOTAL ECONOMIC IMPACT

MLB Spring Training 2025 generated an economic impact of $77,727,500 in Palm Beach County

$77,727,500 ECONOMIC IMPACT

$52,733,300 DIRECT SPENDING

$30,684,800 WAGES

590 JOBS

ECONOMIC IMPACT OF FANS

Spring Training 2025 fans from outside of Palm Beach County generated an economic impact of $53,450,100 in Palm Beach County

$53,450,100 ECONOMIC IMPACT $36,344,700 DIRECT SPENDING $20,445,400 WAGES

380 JOBS

ECONOMIC IMPACT OF TEAM SPENDING

Team spending during 2025 MLB Spring Training generated an economic impact of $24,277,400 in Palm Beach County*

$24,277,400 ECONOMIC IMPACT

$16,388,573 DIRECT SPENDING $10,239,400 WAGES

210 JOBS

*Each team’s spending is based on that team’s 2023 spending and adjusted for inflation.

ATTENDEES & GAMES

2025 MLB Spring Training in Palm Beach County attracted

233,267

local and visiting fans to Palm Beach County Spring Training games

233,267 FANS ATTENDING

77,610 UNIQUE ATTENDEES¹

3,890 ATTENDEES PER GAME

60 GAMES PLAYED

¹Unique attendees differ from total fans attending since many unique attendees go to multiple games.

ATTENDEE ORIGINS

3,890 attendees per game

44% OUT-OF-STATE MARKETS

19% FLORIDA VISITORS

37% LOCAL RESIDENTS

VISITING ATTENDEE PROFILE

Attended 2.6 Spring Training games

71% not traveling with children

71% visited the area primarily for Spring Training

Top activities were dining out (62%) and visiting the beach (47%)

Were 51 years old

Earned $136,000 per year in household income

19% of out-of-town visitors were from Florida

49% flew to the area and attended Spring Training while at the destination

Gave 2025 MLB Spring Training in Palm Beach County a 9.4 rating*

83% would definitely or probably return to attend future Spring Training games

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

ROOM NIGHTS

2025 MLB Spring Training in Palm Beach County generated 59,800 room nights in Palm Beach County hotels, vacation rentals, and other paid accommodations

ECONOMIC IMPACT BY TEAM

ST. LOUIS CARDINALS

$22,042,200 ECONOMIC IMPACT

$15,048,700 DIRECT SPENDING

$11,526,400 WAGES

160 JOBS

MIAMI MARLINS

$13,233,100 ECONOMIC IMPACT

$9,033,400 DIRECT SPENDING

$5,103,800 WAGES

100 JOBS

HOUSTON ASTROS

$21,084,500 ECONOMIC IMPACT

$14,231,100 DIRECT SPENDING

$8,456,000 WAGES

160 JOBS

WASHINGTON NATIONALS

$21,367,700 ECONOMIC IMPACT

$14,420,100 DIRECT SPENDING

$8,814,800 WAGES

170 JOBS

VISITING ATTENDEE SPENDING

ATTENDEE ORIGIN

REGION OF ORIGIN*

Nearly 1 in 5 Spring Training attendees traveled to Palm Beach County from other places in Florida

*The international market represented 1% of all attendees.

ATTENDEE BREAKDOWN

Nearly 2 in 5 of Spring Training attendees lived in Palm Beach County

Palm Beach County

Consistent with last year, more than 2 in 5 Spring Training attendees came to Palm Beach County from outside Florida

Outside of Florida

There was a 7%-point increase in Florida visitors

Florida Visitor

MARKET1 OF ORIGIN

Top Origin Markets

42% of Spring Training attendees traveled to Palm Beach County from 7 out-of-county markets, with fewer markets generating higher attendance

More attendees visited from Miami - Ft. Lauderdale (+4.0%), and New York City (+3.0%) markets compared to 2024

VISITING ATTENDEE TRAVEL PROFILE

REASONS FOR VISITING

Over 7 in 10 visiting attendees came to Palm Beach County to primarily attend Spring Training (-10.0% points than the previous year)

1 in 10 came to visit their friends and/or family in the area or nearby (+7.0% points compared to 2024)

MLB Spring Training Vacation

Visit friends/family

Business/conference

Just passing through Special occasion

Golf/tennis

Participate in sporting event

Fishing/hunting

Special event or festival Attraction

Water sports

Other

VISITOR ACTIVITIES*

Over 3 in 5 visiting attendees dined out during their visit to Palm Beach County (-9% points from last year)

Similarly to 2024, nearly half of the visiting attendees went to the beach during their trip to Palm Beach County

Over 1 in 5 of the visiting attendees did not participate in any activities other than Spring Training during their trip (+13% from 2024)

Dining out Beach Shopping

Visit friends/family

Golf/tennis

Nature & parks

Hiking/biking/running

Attractions

Special event

Water sports

Art galleries/museums

Fishing/hunting

Historic home/site

Another sporting event

Spas

Other

None

*Multiple responses permitted.

TRAVEL PARTIES

The typical visiting attendee came to Palm Beach County in a travel party of 2.9 people, compared to 3.5 in 2024

Consistent with 2024, around 3 in 10 attendees came to Palm Beach County with one or more children in their travel party

people 5+ people

OVERNIGHT VISITORS

Over 3 in 5 visiting attendees to the 2025 Spring Training stayed overnight in Palm Beach County

Those who stayed overnight remained in the area for longer (6.1 nights compared to 4.6 nights in 2024), and typically needed 1.5 rooms

Hotel/motel

Airbnb

Family/friends residence

Vacation rental home

Personal second home

Bed & Breakfast

Camping/RV

Other

Did not stay overnight

TRANSPORTATION

Nearly half of the attendees either flew or drove to the destination

More attendees drove to the area compared with 2024 (+6%)

ATTENDEES’ INTENTION TO RETURN

Typical visiting attendees gave their Spring Training experience in Palm Beach County a rating of 9.4*

Over 4 in 5 visiting attendees will return (nearly half will definitely return) to Palm Beach County to attend future Spring Training games

Definitely will return Probably will return Probably will not return Definitely will not return Don't know

More attendees are uncertain about returning (+7% points than last year)

*On a 10-point scale where 10 means “excellent” and 1 means “poor”.

VISITING ATTENDEE DEMOGRAPHICS

AGE

Typical visiting attendees to the 2025 Spring Training in Palm Beach County were 51 years old, compared with 56 years old in 2024

HOUSEHOLD INCOME

Typical visiting attendees to 2025 Spring Training in Palm Beach County had income of $136,000 per year compared with $142,300 in 2024

Less than $50,000

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

GENDER

Over 3 in 5 visiting attendees to the 2025 Spring Training in Palm Beach County were male

More female attendees came for Spring Training (+4% points compared with last year)

RESEARCH DESIGN

Data Collection

843 surveys were conducted with attendees to Spring Training in Palm Beach County in-person at Roger Dean Chevrolet Stadium and CACTI Park of the Palm Beaches during the 2025 MLB Spring Training season.

METHODOLOGY Economic Impact

Total economic impact of 2025 MLB Spring Training in Palm Beach County is a function of direct spending by visitors and teams in the county and induced and indirect effects of this spending.

o Indirect effects are increased business spending resulting from Spring Training dollars

o Induced effects are increased household spending resulting from Spring Training dollars

Multiplier

Downs & St. Germain Research uses IMPLAN economic modeling to calculate the economic multiplier based on direct expenditures of MLB Spring Training teams and fans.

o IMPLAN models how dollars are spent and re-spent in other sectors of the economy, generating economic activity

o Over 1,500 organizations use IMPLAN, which has been used to model the economic impact of tourism since 1992

o Agencies such as FEMA, EPA, Federal Reserve Bank, and the Bureau of Land Management use IMPLAN modeling

2025 Major League Baseball

Palm Beach County Spring Training Economic Impact Study

Presented by Downs & St. Germain Research

Amateur Baseball Events in Palm Beach County

July 1, 2024 - June 30, 2025

5. OLD BUSINESS

To: Tourist Development Council

From: Emanuel Perry EP

Date: October 06, 2025

Topic: TDC Dashboard September Report–Activity August and FYTD 2025

Bed Tax Collections:

August 2025 collected in September was $4.7M compared to the same month last year at $4.4M, an increase of 7%. Actual August was 13% above Budget and (1%) below the prior month at $4.7M. Actual August was 17% higher than 2023.

FYTD 2025 Collections at $93.5M were higher than last fiscal year to date at $86.7M by 8%. Fiscal Year to Date Collections at $93.5M was 11% above the Approved Budget. FYTD 2025 Collections of $93.5M were 11% higher than FYTD 2023 Collections.

Highlights Key Room Metrics:

Rooms Sold for August

Hotel Rooms Active Today in the County 19,337

Occupancy August 2025

1% Higher than Last Year

2% Higher than Last Year

1% (0.2%) Lower than Last Year Occupancy August 2024

Occupancy August 2023

Hotel Room Net Sales FY25 Year over Year August

than Last Year; 7% above August 2023

than Last

7% @ $61M vs $57M

7% @ $282M vs $265M FYTD 2025 Taxable Revenues Fiscal Year over FY2024

10% @ $1 5B vs $1.4B FYTD 2025 Taxable Revenues Fiscal Year over FY2023

Palm Beach International Traffic:

2% Higher than August 2024

13% Higher than August 2024 PBI Passengers 12 Month Rolling 8,570,809 5% Higher than last year same period

Leisure & Hospitality Employment for August 91,700 1% Higher than the same month last year Hotel Employment 12,100 3% Higher than last year F&B 57,400 (0.2%) Lower than last year Arts & Entertainment 22,200 2% Higher than last year

Tourist Development Council Dashboard

$100,000,000

$90,000,000

$80,000,000

$70,000,000

$60,000,000

$50,000,000

$40,000,000

$30,000,000

$20,000,000

$10,000,000

$6,000,000

$5,000,000

$4,000,000

$3,000,000

$2,000,000

Tourist Development Council Dashboard

Fiscal Year 2025 vs. 2024 5.A.1

$1,800,000,000

$1,500,000,000

$1,200,000,000

$900,000,000

$600,000,000

$300,000,000

FY2025 Gross Bed Taxes Collections (All)

$120,000,000

$100,000,000

$80,000,000

$60,000,000

$40,000,000

$20,000,000

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000

FY2025 Room Night Inventory Available

FY2025 Room Nights Sold 6,984,387 7,072,602 1,000,000 3,000,000 5,000,000 7,000,000 9,000,000

PBI Passengers 12 Mth Rolling Total

2,000,000 4,000,000 6,000,000 8,000,000 10,000,000

Tourist Development Council Dashboard

$70,000,000

$60,000,000

$50,000,000

$40,000,000

$30,000,000

$20,000,000

$10,000,000

PBI Estimated Seats

Tourist Development Council Dashboard

Fiscal Year 2025 vs. 2023 5.A.1

FY2025 Net Rental Revenue

$1,800,000,000

$1,600,000,000

$1,400,000,000

$1,200,000,000

$1,000,000,000

$800,000,000

$600,000,000

$400,000,000

$200,000,000

$1,165,776,824 $1,268,502,138 $227,753,790 $282,512,680

Non-Hotel Room Revenues

Hotel Room Revenues

FYTD 2025 Hotel Net Sales increased 9% over 2023 Non-Hotel Sales 24% higher than FYTD 2023

Room Nights Sold

$100,000,000

$80,000,000

$60,000,000

$40,000,000

FY2025 Gross Bed Taxes Collections (All)

FYTD 2025 Hotel Room Nights Sold increased 4% over FYTD 2023

PBI Passengers 12 Mth Rolling Total

August 2025 FYTD Passengers Through PBI increased 15% over FYTD 2023, 12-Month Rolling Actuals

FYTD 2025 Collections increased 11% over FYTD 2023 and 8% higher than FYTD 2024

FY2025 Room Night Inventory Available

FYTD 2025 Hotel Room Nights Available for Sale increased 3% from same period 2023

August 2025 at 91,700 up 2% over 2023; F&B at 57,400 down (3%) Arts & Entertainment at 22,200 up 12%; Hotels at 12,100 up 10% from 2023

BEACH COUNTY

TDC Legislative Talking Points

Tourism in Palm Beach County: A Vital Economic Engine

Tourism stands as one of Palm Beach County’s most powerful pillars, sustaining prosperity, creating opportunities, and enriching the lives of its residents. As Florida’s largest county by land, Palm Beach commands 47 miles of pristine shoreline, 39 dynamic municipalities, and a flourishing cultural landscape defined by world-class institutions and celebrated events. Palm Beach County’s influence extends further through its expanding film and television industry and a distinguished calendar of year-round athletic competitions. Beyond leisure, Palm Beach County rises as a premier stage for meetings, conventions, and business exchange, drawing visionaries and leaders from across the nation and around the world.

Key Facts & Data

• $10.5B economic impact FY24 | Projected $10.7B FY25

• 9.9M visitors in 2024 | Projected 10.2M visitors in 2025

• $7.2B in visitor spending | Projected $7.5B in 2025

• 96,000 jobs supported (2025) | Projected 97,000 jobs in (2026)

• $86.7M Tourist Development Tax (TDT) collected, reinvested into:

o Destination development, beach renourishment, cultural programs, film & production, & sports events

o Supports 4 tourism-related infrastructure debts totaling $241.3M:

▪ Roger Dean Chevrolet Stadium ($75M)

▪ Cactus Park of The Palm Beaches ($91.4M)

▪ Convention Center ($32.3M)

▪ Convention Center Garage ($42.6M)

o $10.7M dedicated to beach renourishment

o $9.5M in grant money directly invested into Sporting, Film Sponsorship and Cultural events. Funding directly resulted in:

▪ Cultural Programs and Museums (including Broadway shows in the heart of Downtown WPB)

▪ Film & TV Production: The Palm Beaches TV

▪ Eudemonia – Wellness Event

▪ The Winter Equestrian Festival

▪ MLB Baseball Spring Training

Impact on Our Community

Tourism Development Taxes allow visitors to fund what residents get to enjoy, from pristine beaches and cultural venues to world-class sporting events and community spaces. By reinvesting visitor dollars into local amenities and infrastructure, the County ensures that residents benefit from vibrant cultural offerings, improved public facilities, and a stronger local economy, all while reducing the financial burden on taxpayers. Specific examples of community impact for all include:

• Job Creation & Economic Stability – Tourism supports tens of thousands of local jobs across hospitality, retail, arts, transportation, and entertainment, strengthening the overall economy and providing diverse career opportunities for residents.

• Lower Local Tax Burden – Tourism development taxes collected from visitors help fund essential services and amenities, reducing the reliance on property taxes and easing the financial burden on residents.

• Enhanced Cultural & Recreational Assets – Revenues support world-class museums, theaters, cultural festivals, and sports facilities that residents enjoy year-round.

• Improved Public Spaces & Infrastructure – Investments in beaches, parks, convention centers, and recreational facilities directly improve residents’ quality of life while also attracting visitors.

• Community Enrichment & Identity – Tourism fosters pride of place by showcasing Palm Beach County’s natural beauty, history, and cultural vibrancy, strengthening community identity for those who call it home.

• Support for Local Businesses – Visitor spending sustains small businesses, restaurants, and local shops, creating a more vibrant and diverse marketplace for residents.

*Palm Beach County: Opposes any further expansion of the Tourist Development Tax (TDT) and Supports maintaining TDT revenue for tourism promotion, which supports businesses in the community, beach renourishment efforts, the arts, sports events, people employed in the visitor industry, and quality of place for everyone

Partners & Supporters

• Discover The Palm Beaches

• Cultural Council for Palm Beach County

• Palm Beach County Sports Commission

• Palm Beach County Film & Television Commission

• Hotels, restaurants, attractions, and residents

Data Index Table

PBI Traffic Q4 2019 - Q2 2025

8,077,442 8,252,653 8,403,519 8,525,586 8,573,728 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000

Air Service Update

Toronto, Canada (YYZ): resumes daily Oct. 26 until April 30, 2026.

Montreal, Canada (YUL): resumes 3x weekly Dec. 3 until March 27, 2026.

Grand Rapids (GRR): resumed 2x weekly Oct. 2.

Cincinnati (CVG): resumes 3x weekly Nov. 20.

Pittsburgh (PIT): increase from 2x weekly to 3x weekly in November; 5x in December.

New York-LaGuardia (LGA): resumed daily seasonal Oct. 6.

Washington-National (DCA): increase from 2x daily to 3x in November; 4x from December to March.

Chicago-O’Hare (ORD): 11x weekly in September; 2x daily in October; 3x daily in November

NEW: Charlotte/Concord (USA): 4x weekly begins Oct. 23.

Wilmington, NC (ILM): returning destination; resumes 2x weekly Nov. 20.

Wilmington, DE (ILG): resumes 2x weekly service Nov. 7.

Raleigh-Durham (RDU): increase from 3x weekly in October to 5x weekly in November; daily in January 2026.

Charleston (CHS): increase from 2x weekly to 3x Feb. 11, 2026; 4x weekly in March and April.

Minneapolis (MSP): resumes 5x weekly service Nov. 22; daily Feb. 12, 2026 until April 12.

Detroit (DTW): increase from daily to 2x daily between Dec. 20 and April 2, 2026.

New York-La Guardia (LGA): increase from 4x to 5x daily January 2026.

Air Service Update

Cleveland (CLE): resumes 3x weekly between Dec. 19 and Jan. 5, 2026; 3x weekly from March 7-29, 2026.

Islip (ISP): resumes 5x weekly Dec. 2.

Trenton (TTN): resumes daily between April 1-13, 2026.

Philadelphia (PHL): increase from 4x weekly to daily in December; 10x weekly March 2026.

Los Angeles (LAX): resumes daily Oct. 26 until April 28, 2026.

Toronto, Canada (YYZ): resumes daily Dec. 15 to Jan. 12, 2026; 5x weekly Jan. 15 to Feb. 9; daily Feb 12 to March 25; 5x weekly March 26 to April 12.

NEW: Dallas-Love (DAL): weekly seasonal begins March 7, 2026.

St. Louis (STL): resumes daily seasonal March 5, 2026. 2x daily on Saturdays.

Buffalo (BUF) and Providence (PVD): operates weekly seasonal on Feb. 14, 21 and 28, 2026.

Atlantic City (ACY): increase from 11x weekly in October to 2x daily in November and December

Chicago-O’Hare (ORD): resumes daily Sept. 25; 2x daily on Dec. 4; 3x between Feb. 12 and March 28, 2026.

Denver (DEN): resumes daily Oct. 26; 2x daily from Dec. 18 to March 28, 2026.

Houston-Intercontinental (IAH): resumes daily Sept. 25; 2x daily from Oct. 27 to March 28, 2026.

Newark (EWR): operates 10-11x daily between January and April 2026.

Washington-Dulles (IAD): resumes daily Sept. 25; 2x daily between Feb. 12 and March 28, 2026.

Air Service Update

6. NEW BUSINESS

EVENT DESCRIPTION

CATEGORY G GRANT APPLICATION REQUEST SUMMARY

Winter Equestrian Festival

The Winter Equestrian Festival (WEF) provides the largest economic and tourism impact, compared to any other annual sports event in Palm Beach County. In 2025, the Winter Equestrian is taking place at Wellington International, from December 31, 2025 - March 29, 2026. Wellington International consists of 18 showjumping rings throughout the state-of-theart equestrian show complex.

The Winter Equestrian Festival is the longest running equestrian event in the world, attracting national and international equine sports teams Last year, WEF brought 7,000+ horses and riders from all 50 U.S states and over 50 nations. Participants compete in Jumpers, Hunters, and Dressage classifications with prize money exceeding $16 million. The substantial purse attracts some elite riders from across the globe.

In addition to Olympic-caliber competition, WEF hosts the nation’s premier showjumping events for children, juniors, adults and amateurs WEF includes 55 unique divisions of competition. Over 13 weeks, the festival features FEI and USEF sanctioned events, along with other international competitions, attracting more than 31,000 participants.

GRANTEE

Equestrian Sport Production, LLC. CONTACT Michael Stone, (561) 784-1115

BID/GRANT

GRANT FUNDS REQUESTED

GRANT FUNDS RECOMMENDED

Grant

$500,000

$300,000 (FY 26) FL

APPLICABLE CATEGORIES

TOURISM IMPACTS:

PREVIOUSLY APPROVED FUNDS

2025 - $125,000

2024 - $125,000

2022- $125,000

2021 - $110,000

2020 - $125,000

2019 - $120,000

2018 - $120,000

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), and Event Production

The Winter Equestrian Festival created 162,648 paid room nights from participants and their support staff.

Memorandum

Date: 9.8.2025

To: Board of Directors

From: George Linley

Subject: Winter Equestrian Festival - Room Nights and Economic Impact Reports

Winter Equestrian Festival – Florida’ Largest Annual Event

Equestrian sports are the leading driver of sports tourism in The Palm Beaches and one of the largest economic engines for the state of Florida. The Winter Equestrian Festival, held at Wellington International from January 1 to March 30, generated a significant economic and tourism impact for Palm Beach County.

The Winter Equestrian Festival features the nation’s premier show jumping events for children, juniors, adults, amateurs, and professionals (ages 6 to 70), with more than 55 unique competition divisions. The Winter Equestrian Festival remains the longest running and largest equestrian sports event in the world. Participants from all 50 states and over 50 nations all traveled to The Palm Beaches to compete in the 2025 Winter Equestrian Festival

The Winter Equestrian Festival remains the most economically impactful annual sports event in The Palm Beaches. Over 13 weeks, the festival features FEI (International Federation for Equestrian Sports) and USEF (United States Equestrian Federation) sanctioned events, along with other international competitions, attracting more than 31,000 participants. The tourism generated by equestrian sports during this time is unrivaled

The Palm Beach County Sports Commission contracted with Stronge Properties, LLC, and Florida Atlantic University to conduct an economic impact study and collect hotel room night data for this event. According to the report, participants in the 2025 Winter Equestrian Festival generated $205.4 million in direct horse-related spending and $63.4 million in direct visitor expenditures. Additionally, the study found that participants accounted for 162,648 paid room nights at hotels, motels, and vacation rentals. The average length of stay for an equestrian sports participant was 2.4 months, or approximately 67 nights.

ECONOMIC IMPACT OF THE PARTICIPANTS

2025 WINTER EQUESTRIAN FESTIVAL

PREPARED BY:

PREPARED FOR:

William B Stronge, PhD Palm Beach County Sports Commission

Rupert Rhodd, PhD

June, 2025

George Linley, Executive Director

Executive Summary

1. The Winter Equestrian Festival (WEF) is the largest, annual equestrian competition in the world with nearly thousands of horses coming from over 42 countries and all 50 US states. WEF normally has 12 consecutive weeks of US Equestrian Federation (USEF) and Fédération Equestre Internationale (FEI) sanctioned competitions that begin each year in early January and end in early April

2. This report is based on data from an email list of 5699 participants obtained from the organization that produces the WEF Seven hundred ninety-two (792) were duplicates and 26 were invalid. This resulted in 4,881 unduplicated valid emails for which invitations were sent to participate in the survey. Three hundred forty-nine (349) of these emails bounced and 133 opted out of participating in the survey. The resulting population size was 4,399. There were 671 responses and this resulted in a response rate of 15.3 percent. The 671 responses comfortably exceeded our target of 400.

3. The participant questionnaire was developed using previous studies and input from people familiar with the equestrian industry.

4. The full 671 sample was not used in the analysis as participants who were residents of Palm Beach County were excluded. They do not bring “new” money into the county; they reallocate existing funds. Two hundred twenty-one (221) respondents indicated they were residents of Palm Beach County and four hundred fifty respondents (450) indicated they were nonresidents. The participant sample comfortably exceeded the 400-target.

5. The spending of nonresidents participants during the 2025 WEF contributed $448.2 million to Palm Beach County’s GDP and supported 4,188 jobs. This was $52.8 million and 442 more jobs than in 2024. It resulted in labor earnings of $131.5 million with an average earnings per job of $31,399.

6. Most of the contribution to GDP by participants was due to horse expenditure ($338.6 million or 76.0 percent). Participant tourist expenditures on lodging, food, groceries, local paid transportation, and miscellaneous expenses contributed $109.6 million (24.0 percent).

7. Direct horse expenditure amounted to $205.4 million or $36,709 per horse. Although the average participant spent $3,860 per horse per week at the 2025 WEF, slightly more than in 2024, the decline in per horse expenditure from $40,599 in 2024 to $36,709 per horse in 2025 (about 9.5% less) was caused by the decline in the average number of months stayed from 2 7 in 2024 to 2.4 months in 2025 Direct expenditures include stabling, feed, training, supplements, and paid local horse transportation among other items.

8. Direct expenditure stimulated indirect expenditure in the local supply chains and increased earnings of workers throughout the local economy. Indirect expenditure amounted to $133.2 million. The total of the direct horse and indirect horse expenditures was $338.6 million, and this is the contribution to the GDP of Palm Beach County by participants horses at the 2025 WEF. Labor earnings increased by $99.3 million, and 3,159 jobs were created across all industries in the local economy. The average earnings per job were $31,444

9. Participants also made tourists’ expenditures on items such as lodging, dining and groceries, entertainment, shopping, paid local transportation and other items. Tourists’ expenditures by participants amounted to $63.4 million resulting in indirect expenditures of $46.1 million or $33,570 per tourist The total of the tourists direct and indirect expenditures was $109.6 million This is the contribution of tourist expenditure to the GDP of Palm Beach County. In addition, labor earnings were increased by $32.2 million and 1029 jobs were created across all industries in the local economy.

10. The average length of stay for participant-tourists was 2.4 months.

11. Participants staying in paid accommodation for less than 6 months generated 162,648 paid room nights for the Palm Beach County lodging industry. The 2025 estimate was not much above the estimate of 161,061 for 2024, but it far exceeded the 143,755 estimate for 2023. The 2025 room night estimate was less than the 2022 estimate of 195,671. We believe that as participants gain experience with the WEF they buy apartments and homes which reduces the number of paid room nights created by the WEF.

12. In 2025 there was an increase in spending by tourists over the previous two years. This was caused by inflation and increase in the cost of dining out, entertainment, paid local transportation, and groceries.

III. DESCRIPTION OF THE PARTICIPANT SURVEY

The economic impact of WEF 2025 results from the expenditures made in connection with the festival by participants, namely riders, owners, and trainers. Data was collected by means of an internet survey sent to email addresses.

An internet survey has several advantages when compared with traditional mail surveys, telephone surveys and personal interview surveys. It is the least costly and fastest among the different methods. The questionnaire is self-administered (as is also true of a traditional mail survey) avoiding the costs of interviewers. The questionnaire is delivered to respondents instantly, although the respondents may complete the survey at their convenience.

Respondents can fill out the questionnaire quickly by clicking a mouse for most questions Branching among questions on the questionnaire is seamless to respondents since earlier answers can direct the respondent to the appropriate section of the questionnaire instantly. Reminders can be sent to non-respondents by clicking a button.

Details of the Survey Methodology

A database of 5699 email addresses of participants was obtained from the producer of the 2025 WEF. The entries in the database contained information supplied by the participants as they registered as riders, owners, or trainers. Participants could register for more than one registration category, and for more than one Saturday Competition during the 13-week WEF period. This resulted in the removal of 792 duplicate emails from the master list

An edited version of the 2024 questionnaire was used in 2025. The edits were designed to make the questions more understandable to the respondents. The questionnaire contained two major parts: data on horse expenditures including stabling, feed, training, local horse transportation and entry fee; and

data on tourist items including lodging, dining, groceries, shopping, and local transportation. The itemized lists of horse and tourist expenditures were the same as previous WEF surveys.

The tourist expenditures are the standard items collected in tourism research. The questionnaire contained 22 questions, plus a question that provided an opportunity for the respondent to evaluate the WEF and the questionnaire itself.

A total of 4881 participants were initially contacted on March 24, 2025 The Survey Monkey software indicated that 349 emails “bounced” because of invalid email addresses or because the addresses did not accept email surveys. Additionally, 133 of those contacted “opted out” of the survey by clicking an unsubscribe button. Questionnaires were delivered to the remaining 4399 participants and this can be viewed as the size of the population surveyed.

A total of 671 surveys were received after the initial mailing and six reminders were sent in April and May. The last reminder was sent on May 1st . A minimum number of 400 returned questionnaires is required to ensure sufficiently accurate results.

The 671 surveys amounted to 15 3 percent of the population surveyed (response rate) This represents the sample. The remaining 3,728 email addresses were the portion of the “population” that did not respond to the survey. They amounted to 84.7 percent of the population.

Subpopulations

The first question on the survey asked whether the respondent participated in WEF 2025. This was intended to remove non-participants from the sample so that the analysis would be focused on respondents who participated in WEF as riders, owners or trainers. Just above three percent of the respondents (3.1%) or 21 respondents did not participate in WEF 2025 Winter Equestrian Festival, that is, they did not respond to most or all of the questions on the survey. This means that total usable responses

were 650, which, although it is 191 less than the total participants in 2024, still exceeded 400-target for a reliable analysis.

The fourth question in the survey asked about the residency of respondents. Two hundred nine (209) respondents indicated they were residents of Palm Beach County and 441 respondents indicated they were nonresidents. The number of nonresidents exceeded the 400 target for a reliable analysis.

IV. EXPENDITURES ON HORSES BY WEF 2025 NONRESIDENT PARTICIPANTS

The internet survey discussed above is the source of the data on horse expenditures discussed in this section of the report. Horse expenditures were incurred by WEF nonresident participants, namely, riders, owners and trainers. Figure H-1 below indicates that riders made up the largest group of participants (44%), followed by horse owners some of which were riders, (30%), and then trainers, the smallest group (16%). In the group labeled “others” (10%) there were grooms, stable managers, assistant trainers, vendors, photographer, shippers, managers, and parents.

Percentage of Primary Participants

Horse expenditures include stabling, feed, manure disposal, training, equipment maintenance and purchases, local horse transportation, supplements and farrier/shoeing services, and others. The data are for nonresidents because their spending brings new to the economy and causes local GDP to expand.

Owners, 30%

Trainers, 16%

Riders, 44%

Others, 10%

Figure H-1:

Participant Characteristics

Two characteristics of participants are important in explaining the level of horse expenditures by participants, namely, the number of horses that were involved with the WEF, and the length of time (months or weeks) they participated in the WEF. Participants with larger numbers of horses and those who spent longer periods of time had higher expenditures

H-2: Number of Horses Per Participant

The average number of horses per participant was 2.8. Figure H-2 shows 65% of the participants were involved with 1 to 3 horses. Just over three-fourths of the participants were involved with 6 or less horses.

Figure

Figure H-3: Length of Time of Participants at the 2025 WEF

than 2 Months

than 1 Month 1-2 Months

The average length of stay for the participants at the 2025 WEF was around 2.4 months (Figure H-3) This was lower than the average stay of 2.7 months in 2024. In 2025 the percentage of participants who spent less than one month was 13%, and 55% of the participants stayed more than 2 months.1

Average Horse Expenditure

The average participant spent $3,860 per horse per week at the 2025 WEF, slightly more than in 2024. This amounted to $36,709 per horse for the entire 2025 WEF, a decrease of $3,890 or 9.5% less than the average amount spent on horses for the 2024 WEF, which was $40,599. Thie lower average expenditure per horse for 2025 was caused by the decline in the average number of weeks from 10.7 in 2024 to 9.5 weeks in 2025. Participants stayed just over a week less in 2025 than in 2024.

A breakdown of average expenditure per horse is shown in Figure H-4. Stabling, feed and manure disposal accounted for 30%, training accounted for 15%, farrier, shoeing, supplements and medication accounted for 13%; equipment purchases and maintenance accounted for 7%; local paid horse

1 We capped the length of time participants were at the WEF at 13 weeks.

transportation accounted for 10%; and a residual “other” category, which contained a variety of items, accounted for 24%.2

H-4: Average Horse Expenditure by Participants by Type

Total Horse Expenditures by Nonresident Participants

From the Internet survey, the average number of horses owned by nonresident participants in WEF 2025 was 2.8. This was multiplied by the total number of non-resident participants, and the spending per horse for 9.5 weeks, to estimate the total horse expenditures by type shown in Table H-1.

Horse expenditures in Table H-1 are called “direct” expenditures in economic impact analysis because they result from the direct actions of participants. All categories of expenditure for the 2025 WEF participants increased over the 2024 estimates except equipment maintenance and purchase. This could have been caused by less purchase of “high cost” equipment in 2025 than in 2024, ($18.6 million)

2 This category included entry fees.

Farrier/Shoeing, Supplements & Medication

& Purchase Local Horse Paid Transportation Other Horse Expenditure

Figure

Table H-1

Total Horse Expenditures by Nonresident Participants in WEF 2025 by Type (Millions of Dollars)

As noted previously, the expansion of front-line industries resulted in increased expenditure in supplying industries, and increased earnings throughout the economy The rise in earnings led to increased production of consumer goods and services such as food, clothing, housing, transportation, recreation, health and education services (indirect expenditures) The results are shown in Table H-2.

Table H-2

The Expansion of Palm Beach County GDP due to Horse Expenditures by 2025 WEF Nonresident Participants (Millions of Dollars)

The total of the direct and indirect expenditures is the impact of horse expenditures on the production of the Palm Beach County economy (GDP). The spending by horse owners, riders, and trainers at the 2025 WEF and their indirect effect on spending increased the GDP of Palm Beach County by $338.68 million

Economists use multipliers to estimate the total impact corresponding to the direct impact. The multipliers used to calculate the total direct expenditures by type were obtained from a special run of the RIMS II Model of the Palm Beach County economy obtained from the Bureau of Economic Analysis (BEA) of the US Department of Commerce. The BEA produces the official GDP estimates for the US nation, states, and counties as well as RIMS II models for the various regions of the national economy. Each dollar of direct expenditure at the 2025 WEF resulted in an overall multiplier impact of 1.65 for horse expenditures.

Jobs Created and Labor Earnings

As the Palm Beach County GDP expands due to the spending by participants at the 2025 WEF, jobs are created for Palm Beach County workers and their labor earnings are increased. The RIMS II Model produces estimates of the number of jobs created as well as the increase in earnings. The number of Jobs created, and the labor earnings are shown in Table H-3. The direct horse expenditures made by nonresidents of Palm Beach County who participated in WEF 2025 created labor earnings of $99.3 million and 3,159 jobs across all industries in the local economy. The average earnings per job caused by horse expenditure was $31,434.

Table H-3

Impact of Horse Expenditures by WEF 2025 Nonresident Participants on Jobs and Labor Earnings (Number of Jobs and Millions of Dollars)

V. TOURIST EXPENDITURES BY WEF

2025 NONRESIDENT PARTICIPANTS

This section of the report contains estimates of the “tourist” expenditures made by nonresident participants during WEF 2025. Tourist expenditures include spending on lodging, dining and groceries, entertainment and recreation, shopping, and local transportation3 . Data on these expenditures were collected in the email survey discussed in previous sections of this report.

More than 60 percent of the respondents to the interview survey were nonresidents of Palm Beach County and these have the greatest impact on the local economy because their spending is financed by resources that are brought into the county. More than 75 percent of the nonresidents were from other states and territories of the US, and the remainder were divided by visitors from elsewhere in the Americas and from Europe and Asia.

Tourist Characteristics

The 2025 WEF participants had an average party size of 2.2 people, less than the estimates for the previous two years. In 2024, the average party size was 2.6 and in 2023 the average party size was estimated to be 2.5 people. The average length of stay was 2.4 months or around 67 nights. WEF participants tend to have a longer stay than many other tourists because the event that draws WEF participants lasts 12 weeks.4

3 These items are normally included in tourist surveys.

4 Some participants arrive more than one week early so that they could participate in the Holidays and Horses and December Schedule. Some other participants stayed longer in the area to rake advantage of other events for in the post WEF season. We capped the length of stay at 13 weeks, namely, the duration of the WEF, plus a few days before and afterwards to allow participants to arrive and set up for Week 1 and to prepare for departure after week 12. Some non-resident participants behave like seasonal residents attracted to the county because of the warm weather and friends whom they have met on previous visits. They may participate in other events during their extended stays. Like many seasonal residents, some participants have purchased condominiums or single-family homes in the county.

Average Tourist Expenditures

The average participants spent $33,570 on tourist items during WEF 2025. Figure T-1 shows that lodging was the largest expenditure (30%), followed by shopping (18%), and dining out 14 percent. Local transportation accounted for 12 percent and entertainment accounted for 8 percent. The residual “miscellaneous” category accounted for 7 percent. Although most non-resident participants paid for their lodging (just over 60%), the remaining tourist-participants did not pay, of which the largest group owned their own lodging. The total expenditure of those who did not pay for lodging averaged $3,002 per week, and tourist participants who paid for their lodging averaged $4,257 per week

T-1: Distribution of Tourist Expenditure

Lodging expenses were incurred by those staying in hotels, motels or vacation rentals. Table T-2 shows 43% staying in hotels/motels during the 2025 WEF, and 21% renting single family homes. Therefore, about 64% non-resident tourist participants paid for their lodging, and the remaining 36% did not pay for lodging at the 2025 WEF. A large group owned their place of lodging (31%), and a smaller groups stayed

with friends or relatives, or in mobile homes or recreational vehicles. There was even a group who commuted to the WEF from nearby counties. The distribution of tourist accommodation is shown in Figure T-2.

T-2: Participant Tourists Accommodation at the 2025 WEF

Hotel/Motel/Rental

Family Home

Direct & Indirect Tourist Expenditures

Total tourist expenditures were obtained by multiplying average expenditures by type, by the estimated number of out-of-county participant parties (as obtained from the email survey). This resulted in total tourist expenditures by participant of $63.4 million (up from $57 million in 2024).

As previously discussed, total tourist expenditures are the sum of “direct” and indirect expenditures as shown in Table T-3. The sum of direct and indirect expenditures is the impact of 2025 WEF participant tourists’ expenditures on the Palm Beach County economy (GDP). Participant tourists’ expenditure increased the GDP of Palm Beach County by $109.6 million. Each dollar of direct participant tourist expenditure resulted in $1.73 or an overall multiplier was 1.73

Table T-3

Total Direct & Indirect Tourist Expenditures of WEF 2025 Participants by Type (Millions of Dollars)

Jobs Created and Labor Earnings

The spending by participants on tourists’ items creates jobs and labor earnings in Palm Beach County. The RIMS II Model also produces estimates of the number of jobs created as well as the increase in earnings. These are shown in Table T-4.

Table T-4

The expenditures of tourist participants at the 2025 WEF created 1029 jobs in all local industries, including supplying industries and consumer industries serving the needs of workers in the various supply chains which received increases in their labor earnings. The total increase in labor earnings was $32.2 million. The average earnings per job were $31,246.

Paid Room Nights Occupied by 2025 WEF Non-Resident Participants

Because tourists attending the WEF stay for an average of 2.4 months (over 9 weeks), they tend to stay at “budget hotels” whose nightly rates tend to average around $115. Spending by 2025 WEF nonresident tourist participants had a positive impact on the paid room nights at Palm Beach County lodging places. The room nights were generated at hotels/motels and vacation rentals. A total of 162,648 room nights were generated by the 2025 WEF, up from the 161,061 room nights that were generated in 2024.

VI. Total Economic Impact of Nonresident Participants at the 2025 WEF

The economic impact of the Winter Equestrian Festival (WEF) is caused by the “direct” spending pumped into the local economy because of WEF. There are two types of direct expenditures generated by participants at the WEF, namely, non-resident participant horse expenditures, and non-resident tourists’ expenditure.

Table NP-1

Economic Impact of the 2025 WEF Nonresident Participant Expenditures on the Palm Beach County Economy (GDP) Millions of Dollars

Table NP-1 shows the participants at the 2025 WEF caused an increase in the GDP of Palm Beach County of $448.2 million. This resulted in the creation of 4,188 jobs throughout the economy, and labor earnings of $131.5 million (Table NP-2) About 75 percent of the impact was due to horse expenditure and about 25 percent was due to tourist expenditure. The jobs that were created earned on average $31,399

Table NP-2

Economic Impact of the 2025 WEF Nonresident Participant Expenditures on Palm Beach County Labor Earnings and Jobs

Millions of Dollars and Number of Jobs

Nonresident Participant Horse Expenditures

Nonresident Participant Tourist Expenditures

$99.3 3159

$32.2 1029

Total $131.5 4188

Nonresident participant staying in paid accommodation for less than 6 months, generated 162,648 paid room nights for the Palm Beach County lodging industry. The 2025 estimate was not much above the estimate of 161,061 for 2024, but it far exceeded the 143,755 estimate for 2023. The 2025 room night estimate was less than the 2022 estimate of 195,671.

The 2025 Winter Equestrian Festival (WEF), which is the longest running and largest equestrian sports event in the United States, took place from January 1 – March 30.

Wellington International is a world class facility and one of the premier equestrian venues in the United States. (500 acres with 18 total competition arenas)

WEF is the premier showjumping event on the globe with 7,000+ horses.

WEF is now a 13-week extravaganza, which makes it the longest running circuit in horse sports.

The Winter Equestrian Festival features showjumping, hunters, and dressage classifications

Winter Equestrian Festival hosts the premier professional and amateur riders

• Age groups include offerings for youth & adults in 55 unique divisions of competition

• WEF is proving grounds for the United States Equestrian Team

• WEF serves as qualifiers for major events, such as FEI World Cup Finals & the Olympic Games

• Over $16 million in prize money is distributed

WEF brings 31,000+ competitors from over 50 countries and all 50 U.S. states to The Palm Beaches

Winter Equestrian Festival – Tourism Impact

Participants live in The Palm Beaches for 2.4 months (67-days is the average length)

162,648 paid room nights were created by the 2025 Winter Equestrian Festival

The average equestrian sports tourist spends $33,570

Winter Equestrian Festival – Tourism Impact

The Winter Equestrian Festival created 4,188 jobs in Palm Beach County, Florida.

Winter Equestrian Festival – Tourism Impact

$269 million in direct spending was generated by WEF in 2025 (per economic impact study).

The United States Equestrian Federation (USEF) Network provides live digital coverage of WEF to more than 70 nations .

WEF is the largest tourism generating event that takes place annually in The Palm Beaches, FL

Thank You

October2025TDC

DESTINATION PERFORMANCE

OccupancyGrowth Forecasts

8/13to9/24

EUDEMONIA

Talks, Movement, Treatments & Experiences from More than 100 Experts

• EXPOSOME Featuring Advanced Brands in Functional & Regenerative Health

• Pickleball, Running, Kayaking to Mindful Meditation Walks

• Offering CME Curriculum

• B2B Conference Health Innovation LAB conference – ICW

• High-Level Sponsorships with Rivian, Function Health, AG1 and More

• Community Engagement

• Volunteer

• Scholarship

• Ambassador Program

• Donation programs back to community

• Future Community Activations with Fork in the Road Clean Street Food Festival in partnership with City of WPB Green Market

Expected Attendance – 5,000

Contracted Hotels

• AKA West Palm Beach

• Amrit Ocean Resort Singer Island

• Canopy West Palm Beach

• Delta

• DoubleTree

• Embassy Suites

• Hilton West Palm Beach

• Hyatt Place

• The Belgrove

• Marriott West Palm Beach

Cognizant Classic Sponsorship Valuation

SponsorshipValuationModeling

Will evaluate brand exposure data (TV, social, online & digital media, onsite signage, marketing & hospitality), audience metrics and media rates to give a monetary value to brand exposure

Tangible and Intangible Assets Measured

Will compare net ROI vs Industry Standard for similar Sponsorships in their database

Cost is estimated at $35,000

This model will provide the framework for valuing Sponsorship opportunities

In the future

TDC Board Book October 2025

Table of Contents

(Seat)

STAFF

TOURIST DEVELOPMENT COUNCIL

MINUTES

1. ROLL CALL*

MOTION TO APPROVE JUNE 12TH AND JULY 14TH TDC MEETING MINUTES*

Mayor Marino

D. PBI UPDATE* – Laura Beebe

Air Service Update

E. BOCA RATON MUSEUM OF ART - Dave Lawrence/Dr.

6.

NEW BUSINESS – DISCUSSION ITEMS

D. MOTION TO APPROVE FY2026 FILM & TV MARKETING PLAN* - Michelle

F. ERM

G. CULTURAL COUNCIL

H. CONVENTION CENTER

7. BOARD COMMENTS

8. PUBLIC COMMENTS

ADJOURNMENT

4. CONSENT ITEMS

Discover The Palm Beaches

Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly Executive Dashboard

Discover The Palm Beaches Monthly

Executive Dashboard

September 2025

PERFORMANCE DASHBOARD

HIGHLIGHTS

ADVERTISING

PARTNER COLLABORATIONS

HIGHLIGHTS

PUBLIC RELATIONS

ADVOCACY

SECTOR SUPPORT

HIGHLIGHTS

Sports Tourism Report

October 1, 2024 – September 15, 2025

Events & Operations

Finalizing Contract Obligations

SPORTS TOURISM EVENT CALENDAR

October 2025

Sports-Development

Sports Development Executive Summary

Event Bids & Development

2025 National Battle of the Bands Site Visit – Houston, Texas

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission Bid Calendar - FY25

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

Palm Beach County Sports Commission Fam Tours with Event Rights Holders

Palm Beach County Sports Commission

Palm Beach County Sports Commission

with Event Rights Holders

Palm Beach County Sports Commission

Fam Tours with Event Rights Holders

Fam Tours with Event Rights Holders

Communications-Digital Marketing

Marketing & Promotions

Newsletter

Davis Cup 2nd Round Qualifier Draw Ceremony

Social Media

Top performing social media posts

Earned Media:

PEPSI National Battle of The Bands Announcement

IN THIS ISSUE

SERENA’S ON RO: NATIONAL COMMERCIAL PRODUCTION

FROM WELLINGTON TO FOOD NETWORK

FOCUS

SUBTROPIC TAKES OVER THE NORTON

SUNPASS PRESENTS: DISCOVERY DRIVES

BURT WOLF’S TRAVELS & TRADITIONS RETURNS TO THE PALM BEACHES

FOCUS ON FILM