(6)Deputy Vice-Mayor Rob Long (9/30/24) Appt (03/08/22) Dis.5
(7)Don Dufresne ReAp(9/30/27) Dis6
(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]
(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large
STAFF
County Administration
Liz Herman, Assistant County Attorney
Dave Lawrence, Culture
George Linley, Sports
Michelle Hillery, Film & TV
Milton Segarra, Discover
Deborah Drum, ERM
Dave Anderson, PBCCC
Kathy Griffin, PBCCC
Emanuel Perry, TDC
Joan Hutchinson, TDC
Vannette Youyoute, TDC
TOURIST DEVELOPMENT COUNCIL
THURSDAY, NOVEMBER 13, 2025 – 3:00 P.M.
NORTON MUSEUM OF ART
1450 S. DIXIE HWY
WEST PALM BEACH, FLORIDA 33401 AGENDA
MARKETING AGENCIES REPORTING
A. DTPB ACTIVITY REPORT*
B. CULTURAL COUNCIL ACTIVITY REPORT*
C. SPORTS COMMISSION ACTIVITY REPORT*
D. FILM & TV MONTHLY NEWSLETTER*
E. FILM & TV PRODUCTION REPORT*
PBC CONVENTION CENTER OPERATING REPORTS
F. CONVENTION CENTER MARKETING UPDATE*
G. CONVENTION CENTER “PACE” REVENUE REPORT*
OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS
H. ERM PROJECT STATUS REPORT*
I. PBI TRAFFIC REPORT*
J. CONTRACT TRACKING REPORT*
5. OLD BUSINESS – DISCUSSION ITEMS
A. TDC TOURISM PERFORMANCE METRICS
1. TDC DASHBOARD CURRENT MONTH & FY2025* - Emanuel Perry
a. Bed Tax Collections*
B. PBI UPDATE* – Andrew Gamboa
6. NEW BUSINESS – DISCUSSION ITEMS
A. GEMBA CONTRACT EVALUATION* - Emanuel Perry
B. RECOMMENDATION FOR APPROVAL OF PGA TOUR CONTRACT FOR THREE YEARS IN THE AMOUNT OF $3.3M
C. MOTION TO APPROVE 2026 TDC BOARD MEETING CALENDAR*Emanuel Perry
D. MOTION TO APPROVE 2026 TDC FINANCE COMMITTEE MEETING CALENDAR*– Emanuel Perry
E. SPORTS COMMISSION
1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley
a. Paradise Puck Series (January 1-4, 2026) – Palm Beach Skate Zone and Palm Beach Ice Works
b. Boca Raton International Masters (January 1418, 2026) - Patch Reef Park Tennis Center
c. Florida Rush Hockey (January 16-19, 2026) Palm Beach Skate Zone & Boca Ice
d. Florida Exposure Cup (January 29 - February 1, 2026) – Palm Beach Ice Works and Palm Beach Skate Zone
e. Delray Beach Open (February 13-22, 2026)Delray Beach Tennis Center
f. Gauntlet of Polo (February 11 - April 26, 2026) –National Polo Center
g. Junior Tour Powered by Under Armour Winter National Championship (February 11-16, 2026) – PGA National Resort
h. East Coast Championships SoFlo National (February 21-22, 2026) – Palm Beach County Convention Center
i. Palm Beach Challenge College & International Baseball Festival (February 26 - March 31, 2026) - Santaluces Athletic Complex
j. James Hardie Pro Football Hall of Fame Invitational (March 2-8, 2026) Old Course at Broken Sound
3,000
1,500
1,000
13,439
2,000
2,500
3,325
2,500
k. Palm Beaches Spartan Sprint Weekend (March 28-29, 2026) Burt Aaronson South County Regional Park $30,000 3,816
l. PGA Works Collegiate Championship (May 1-6, 2026) The Park- NEW $20,000 1,500
m. National Collegiate Athletic Association (NCAA) Division II Women's Golf National Championship (May 11-16, 2026), PGA National Resort $30,000 1,758
n. Prospect Wire Southeast Championships (May 30 – June 3, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex
o. South Florida Collegiate Baseball League (June 1 – July 26, 2026) - Little Fenway Park, Spanish River High School, Keiser University, Burt Aaronson Park, Harry Gibbons Field,
$20,000 2,000
$25,000 2,500
Santaluces Athletic Complex, and Wellington Sports Complex
p. Prospect Select Summer Series (June 5 – July 14, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex
q. Junior Tour Powered by Under Armour Summer National Championship (June 24-26, 2026) - PGA National Resort
r.
USTA Boys 18's & 16's National Clay Court Championships (July 5-12, 2026) - Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Palm Beach Gardens Tennis Center, and The Country Club at Mirasol
s. 2026 Nautique WWA Wakeboard & Wakesurf National Championships (September 9-13, 2026) - Burt Aaronson South County Regional –Sunset Lake
8,880
2,000
8,000
2. Update – George Linley
F. CULTURAL COUNCIL
1. MOTION TO APPROVE BRIGHT IDEAS SPONSORSHIP* - Dave Lawrence
ORGANIZATION NAME PROJECT NAME SPONSORSHIP CATEGORY REQUEST FY25/26 AWARD
a. The Palm Beach Symphony Society, Inc., dba Palm Beach Symphony Florida Panthers Activation
b. Bold Foundation, Inc.
c. Fiesta de Pueblo, Inc.
& Business Expo
d. Loxahatchee River Historical Society, Inc. dba Jupiter Inlet Lighthouse and Museum River to Reef Art Festival
e. Friends of Mounts Botanical Garden, Inc.
Event or Festival
ILUMINA | a Tropical Garden Lantern Festival Special Event or Festival $50,000 $25,000
f. Norton Museum of Art, Inc. Art + Wellness at The Norton Special Event or Festival
g. The Zoological Society of the Palm Beaches, Inc., dba
$15,000
Palm Beach Zoo & Conservation Society
h. Spady Cultural Heritage Museum, Inc., dba Spady Cultural Heritage Museum, dba EPOCH
2. Update* – Dave Lawrence
G. DISCOVER THE PALM BEACHES
1. Update* – Milton Segarra
H. ERM
1. Update – Deb Drum
I. FILM & TV
1. Update – Michelle Hillery
J. CONVENTION CENTER
1. OVG Venue Management
a. Update - Dave Anderson
2. OVG Hospitality
b. Update – Katherine Griffin
The next meeting will be on DECEMBER 11, 2025. * Attachment included.
TOURIST DEVELOPMENT COUNCIL
Thursday, October 9, 2025 – 9:00 A.M.
MINUTES
1. ROLL CALL*
Present Absent
Mayor Maria G. Marino, Chair
Mabel Melton
Elena Peroulakies
Don Dufresne
Davicka Thompson
Commissioner Christina Lambert
Staff
Liz Herman, Assistant County Attorney
Jim Mostad
Daniel Hostettler
Deputy Vice-Mayor Rob Long
Todd J. Bonlarron, Chief Deputy County Administrator
Emanuel Perry, Tourist Development Council
Vannette Youyoute, Tourist Development Council
Joan Hutchinson, Tourist Development Council
Patricia Ramirez, Tourist Development Council
Colton Hearn, Tourist Development Council
Dave Lawrence, Cultural Council
Lauren Perry, Cultural Council
Jennifer Sullivan, Cultural Council
George Linley, Sports Commission
David Fontanarosa, Sports Commission
Tyra Williams, Sports Commission
Jared Fleet, Sports Commission
James Taylor, Sports Commission
Scott Glinsky, Sports Commission
Michelle Hillery, Film & TV Commission
Alberto Jordat, Film & TV Commission
Whitney Woznick, Film & TV Commission
Heather Andrews, Discover The Palm Beaches
Evan Lomrantz, Discover The Palm Beaches
Gustav Weibull, Discover The Palm Beaches
Erika Constantine, Discover The Palm Beaches
Sergio Piedra, Discover The Palm Beaches
Kelly Cavers, Discover The Palm Beaches
Matt Mitchell, ERM
Dave Anderson, Convention Center/Spectra Venue Management
2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*
Perry
Mr. Hostettler could not be here because of renovations at his resort. He wanted to let you know that Boca Raton will be celebrating its 100th anniversary in January, and an invitation will be sent to this board. There will be a party on January 9th. Please save the date on your calendar.
Motion to approve the TDC Board meeting October 2025 agenda was made by Commissioner Christina Lambert and seconded by Mabel Melton. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
3. MOTION TO APPROVE SEPTEMBER 11TH TDC MEETING MINUTES*
Motion to approve September 11th, TDC Board Meeting Minutes was made by Commissioner Christina Lambert and seconded by Davicka Thompson. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR OCTOBER 2025*
MARKETING AGENCIES REPORTING
A. DTPB ACTIVITY REPORT*
B. CULTURAL COUNCIL ACTIVITY REPORT*
C. SPORTS COMMISSION ACTIVITY REPORT*
D. FILM & TV MONTHLY NEWSLETTER*
E. FILM & TV PRODUCTION REPORT*
PBC CONVENTION CENTER OPERATING REPORTS
F. CONVENTION CENTER MARKETING UPDATE*
G. CONVENTION CENTER “PACE” REVENUE REPORT*
OTHER TDC-SUPPORTED AGENCY/DEPARTMENT REPORTS
H. ERM PROJECT STATUS REPORT*
I. PBI TRAFFIC REPORT*
J. CONTRACT TRACKING REPORT*
K. 2025 MLB SPRING TRAINING BENEFIT REPORT*
Motion to receive and file consent items for October 2025 was made by Commissioner Christina Lamber and seconded by Davicka Thompson. Motin carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
5. OLD BUSINESS – DISCUSSION ITEMS
A. TDC TOURISM PERFORMANCE METRICS
1. TDC DASHBOARD CURRENT MONTH & FY2025* - Emanuel Perry a. Bed Tax Collections*
Perry
Bed Tax Collection –August 2025, collected in September, was $4.7M, compared to the same month last year at $4.4M, a 7% increase.ActualAugust was 13% above the Budget and (1%) below the prior month at $4.7M.Actual August was 17% higher thanAugust 2023.
FYTD 2025 Collections, at $93.5M, were higher than last fiscal year to date at $86.7M by 8%. FYTD collections are 11% above theApproved Budget and 11% higher than 2023 collections.
The Rooms sold forAugust were 360,268, 1% higher than last year. Rooms available for August at 599,447 are 2% higher than last year. Hotel RoomsActive today in the county at 19,337.
Occupancy forAugust 2025 was 60.1% (0.2%) lower than last year. Occupancy for August 2024 was 60.2%.August 2023 was 58.3%. The average daily rate forAugust was $175.63, 4% higher than last year and 7% aboveAugust 2023. The Revenue/Available Room forAugust 2025 was $105.54, 4% higher than last 2024.
InAugust, Hotel Room Net Sales FY25 year over year increased 7% at $61M compared to $57M. Non-hotel room sales for FY25 year over year inAugust increased 26% at $17M compared to $13M. Hotel room net sales FYTD 2025 increased 11% from $1.2B to $1.1B. Non-hotel Room Sales FYTD 2025 increased 7% at $282M compared to $265M. FYTD 2025 Taxable Revenues Fiscal Year over FY2024 increased 10% at $1.5B compared to $1.4B. FYTD 2025 Taxable Revenues Fiscal Year over FY2023 increased 10% to $1.5B compared to $1.4B
Airport passengers for August 2025 were 583,418, 2% higher than inAugust 2024, and the Total Estimated Seat Capacity is 13% higher than lastAugust, with 761,210 seats. PBI Passenger 12-month rolling is a 5% increase at 8,570,809 over last year.
Leisure & Hospitality Employment forAugust was 91,700, an increase of 1% over the same month last year. Employment accommodation was 3% higher compared to last year, at 12,100 employees. F&B was (0.2%) lower than last year at 57,400 employees. Arts & Entertainment employment is 2% higher than last year at 22,200 employees.
B. LEGISLATIVE TALKING POINTS*– Emanuel Perry
Perry
At the last board meeting, we agreed to include an action item on the agenda. I met with Palm Beach County's legislative delegation to update our talking points for the upcoming legislative session. Our stance is to oppose any expansion of tourist development taxes (TDT) and to support maintaining current revenue streams for tourism promotion. We want to highlight community benefits such as beach renourishment, arts, and events in our discussions. Legislation begins in November and runs through January, and we must be prepared to address the ongoing threats of TDT expansion.
Bonlarron
I wanted to update you on the property tax issue. Recently, I participated in a county delegation in Tallahassee and had the opportunity to testify before the select committee on property taxes. This discussion is fluid, with various ideas being proposed regarding local government revenues.
At the same time, the state is conducting audits focused on government spending, particularly items funded by tourist development dollars. All of you must stay engaged and support relevant agendas as we prepare for the upcoming legislative session.
Now is the time to have conversations about local government revenues, especially as there may be discussions about cutting property taxes. There could also be a push to expand the uses of tourist development taxes if property tax collection is reduced.
We are strengthening our team in Tallahassee for this important session, as local government revenues are under scrutiny. We aim to create partnerships with the state while also being prepared to stand firm on key issues.
C. PBI UPDATE* – Andrew Gamboa
Gamboa
We do not have a major change to report from last month, but there are a few updates worth noting. In June, we experienced a slight decrease in passenger traffic compared to the previous year. This trend continued into July, with about 611,000 passengers below last year’s levels. One contributing factor is that Silver Airways, which operated here last summer, is no longer serving our airport.
However, in August, we began to see positive movement again. Passenger numbers increased year-over-year, with 583,000 passengers this August compared to 574,000 last year. Seat capacity also remains up, which is a strong indicator that our airline partners continue to invest in our market and see long-term growth potential here. This is reflected in our air carrier operations as well. In August, we recorded just under 4,700 air carrier operations, up from 4,284 last year, and our total operations exceeded 10,000 again, compared to roughly 9,900 last year. Overall, our post-COVID performance remains strong. We ended August 2025 with approximately 8.57M passengers for the year, which is a solid result. Several seasonal and new routes are returning or expanding:
• Los Angeles service resumes soon.
• Air Canada returns daily service on October 26.
• Grand Rapids (Allegiant) and Charlotte-Concord (Avelo) recently added service.
• Breeze and Frontier are increasing frequencies and resuming seasonal markets (e.g., Trenton and Cleveland).
• Porter Airlines will resume service from Canada this winter.
United Airlines continues to significantly expand service, especially to Chicago, Denver, Houston, and Washington, D.C., with some previously seasonal routes becoming nearly yearround.
The Northeast remains the airport’s strongest travel region, but growth is increasing in the Midwest and Western markets.
Mayor Marino
If anybody wants to know where Allegion goes from here, it is Asheville, Cincinnati, Grand Rapids, and Pittsburgh.
Thompson
Has there been any impact on the flight experience due to the government shutdown, such as delays or other issues?
Gamboa
Not that we are aware of. TSA and ATC are still holding strong We are seeing impacts on other regions of the country. In Burbank, California, their ATC was out for a couple of hours We have not seen that in Palm Beach. We are status quo.
NEW BUSINESS – DISCUSSION ITEMS
A. SPORTS COMMISSION
1. MOTION TO APPROVE The Category “G” Grant Agreements* - George Linley Grant Amount Room Nights
a. Winter Equestrian Festival (WEF) (December 31, 2025 – March 29, 2026) –Wellington International $300,000 120,000
$300,000 120,000
Average Historical ADR - $344.93 ROI - $2,483,496.00
Linley
The first item on the agenda is a category G grant for the annual equestrian festival, the largest sporting event in our county, and second only to major events like the Super Bowl in Florida. Equestrian Sport Productions has requested greater support from us to compete with Ocala's World Equestrian Center and attract top riders.
The festival features 18 show jumping rings over 500 acres and includes over 7,000 horses, running for 13 weeks during winter. It also supports a holiday circuit and spring series, serving as a qualifier for major competitions. Last year, there were 31,000 competitors from over 50 nations, resulting in 162,000 room nights and a projected visitor spending of $269M, creating over 4,188 jobs.
The event is televised and broadcast to 70 nations. With the proposed increase in funding, Equestrian Sport Productions will offer naming rights and access for our partners. For several years, they provided $60,000 in reimbursements, which we redirected toward related expenses. We will be applying for a $300,000 grant from the Florida Sports Foundation, which would be the largest grant we've pursued outside of other major events.
Dufresne
We may want to add a few points. First, the original request was for $1M, which aligns with Cognizant's traditional funding model. They assert that they generate a $500M economic impact each year. However, they do not typically donate a couple of million dollars to charity; instead,
they seek funding primarily for prize money. The rationale is that the more prize money is offered, the more international buyers will be attracted to the event.
Last year, Rolex increased its contribution from $500,000 to $750,000, and they are now aiming for $1M. They also intend to elevate their other high-end shows to a similar standard. Given the significant economic impact and the fact that we are not merely hosting an event but supporting an entire industry, I believe that allocating $300,000 for this event is relatively conservative.
Motion to approve Category G Grant Agreement, Winter Equestrian Festival, was made by Davicka Thompson and seconded by Mabel Melton. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
B. RECOMMENDATION FOR STAFF TO ENTER CONTRACT NEGOTIATIONS WITH PGA TOUR – Emanuel Perry
Perry
We are looking for recommendations to start contract negotiations with the PGA Tour for the Cognizant Classic in the Palm Beaches. Since the tour event ended in the spring, we have stayed in touch with the tour. We have three proposals: one for $1.3M, one for $1.2M, and two smaller ones for $750,000 and $500,000. The proposals under $1M are only for hospitality, which means they include suites but no event branding. We value having our name associated with the event. We know that asking for $1.3M is significant. As we move forward with negotiations, we will evaluate the sponsorship to ensure we get the best value. We are currently working on this evaluation as well. I would like to get recommendations from the staff so we can finalize the contract negotiations for the Cognizant Classic.
Dufresne
What level are we talking about?
Perry
If it is $1M, then maybe one year, another additional year for $1M.
Dufresne
That is what I do not agree with. It was $1.25M for one year because we wanted to keep the tournament here. They did not go to $1.3M for no reason. Now it is $1M every year, and it is a considerable chunk of the budget for an event that has one-third of the viewership of the tournament that happens two weeks later.
Thompson
Have we seen the metrics from last year through that year?
Perry
Yes. It was in your board book in July.
Dufresne
The event had 2M viewers, while the Total Projected Capacity (TPC) was 6M, differing from the Honda event. This can be seen positively or negatively. We are receiving $1M requests from the equestrian community, likely due to the high funding expectations we've set. However, I don't see any justification for maintaining that funding level now.
Lomrantz
Don, I appreciate your input. Emanuel, George, and I had a discussion in September about the need for a full evaluation of our marketing decisions. Over the past year, we've been using data to justify our marketing and sponsorship choices. About a year ago, we worked with Nielsen to create a marketing mix model assessing the ROI of our digital assets. In negotiations with the tour, we have discussed the asset values they expect us to commit to, particularly a multi-year deal at a seven-figure amount. Our board required Todd to present the 2025 results and the 2026 plan to address concerns from some members about the proposed values. Recently, George, Emanuel, and Discover met to establish how to independently verify the performance and asset values from the tour. We have now engaged a third party to conduct a comprehensive evaluation and are currently providing them with all necessary data regarding the $1.3M request.
Dufresne
Does this include an analysis of the current marketing materials they are offering, including the new logo?
Lomrantz
They are analyzing last year's event video feed to track how often our logo appeared on-site and in other assets. This year, we are providing contractors with a proposal as part of their evaluation, which is relatively inexpensive compared to the $33,000 asset value. We selected Gemba, a vendor experienced with PGA events, which has a database of over $5 billion in sports sponsorships. They will compare our sponsorship parameters, specifically looking at what HSBC pays for their title sponsorship at the PGA.
In the next two to three weeks, Gemba will present a complete breakdown of the asset return for us to review before the board meeting in November. This assessment will help determine our negotiating position, as their valuation could range from $500,000 to $4M. More data means a more informed opinion.
Thompson
Will you use this information to negotiate effectively?
Dufresne
We had in our contract the Sports Commission Bridge, which was never built. Are they giving us some credit for that? We paid for something we did not get.
Perry
We had that conversation with Todd. He understands that they dropped the ball at that end, and they are going to make it up.
Lomrantz
At the end of this, we hope to have a report that gives us a framework for asset inputs. If we receive proposals for events like the Boca Bowl in the future, we can simply plug in the data offered to calculate expected returns.
Mayor Marino
This is a great investment.
Dufresne
And I think the board needs to also understand that we are a third-tier level sponsor, so we are not top tier.
Mayor Marino
Don, I understand your discomfort, but I want to emphasize that there are only a few PGA Tour events with a location in the name. Sponsoring a million and a quarter, or whatever it is, is a costeffective option. Winners of the Cognizant Classic (formerly Honda) have made it to Ryder Cup teams and won majors. While not a top-tier event, it shows journeymen players. The first three years of Honda faced similar growing pains.
Dufresne
It was not the greatest course for that.
Mayor Marino
We have a chance to support an organization that invests over $600,000 and nearly $18M back into the community. I believe we should pursue naming rights for the tournament since many golf events lack clear identification. This could be a multi-year contract rather than an annual renewal.
Being the golf capital of the world with over 140 courses, we need to highlight our status by hosting more significant events like the Cognizant Classic. While Cognizant is still building its recognition, its sponsorship shows commitment. I hope we can include Palm Beach County in the name and look forward to discussions after the market analysis. I'm one voice among many, and I value input from others.
Thompson
I think that the information that will be provided from the valuation review will help us gauge whether it is effective and help with negotiations, but do not tie us into a contract. I think it is okay to move forward.
Motion to approve for recommendation for Staff to Enter Contract Negotiations with PGA Tour was made by Mabel Melton and seconded by Don Dufresne. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy Vice-Mayor Rob Long absent.
C. MOTION TO APPROVE FY2026 SPORTS COMMISSION MARKETING PLAN*
- George Linley
1. Executive Summary
2. Marketing Plan
3. Vendor Spending
Linley
Our 2026 Marketing and Development Plan is a collaborative effort. I’ll begin with an overview, then James Taylor will speak to development, and finally, our marketing manager, Scott Glinsky, will close. It’s important to note that our plan is not recreated from scratch each year. While our tactics and messaging evolve, our core strategy and identity remain consistent.
To start at a high level, sports tourism continues to be a major economic driver in Palm Beach County. This past year, we hosted 220 events, including 183 amateur sports events, with twothirds of those tied to youth sports. We also supported 32 events with professional components and five industry conferences.
These efforts generated over 460,000 room nights, reflecting approximately 12% growth year over year. Sports tourism now accounts for about 23% of all room nights in the country, meaning roughly one in every 4.5 room nights is a direct result of sports-related events. The economic impact is significant: hotel revenue reached about $147M, and visitor spending is projected at nearly $500M.
A major focus this year is stakeholder communication, especially at the state level. Working with the TDC and Florida Sports Foundation, we will reinforce how tourism and sports bolster Florida’s economy. We expect strong visibility opportunities, including Sports Day at the Capitol in January and the Governor’s Baseball event in February, where state leaders and industry partners will be present.
Finally, we continue to work closely with Palm Beach County Parks and Recreation. Their longterm facilities development plan aligns closely with our goals, and continued collaboration will help support both resident quality of life and visitor experiences. Our message is clear: sports tourism benefits our visitors, our partners, and, importantly, our residents.
Mayor Marino
Paul, do you want to tell us what happened with our Parks and Recreation department?
Connell
We recently got a national accreditation from the Commission for Accreditation of Park and Recreation Agencies (CAPRA) in Orlando. It was a great project. We put years’ worth of work into getting accredited. Fewer than 3% of all park & recs in the United States have achieved this honor, 220 worldwide.
Mayor Marino
George, when you are selling our parks and rec, can you mention we have national accreditation?
Linley
Palm Beach County Parks and Recreation remain one of our strongest partners, providing a wide range of facilities we rely on year-round. A key strategy that sets us apart is our strong commitment to event management. Our team supports many of the 220 events we host offering logistics, volunteer coordination, layout planning, and on-the-ground production. This level of service helps us retain events long-term and continue building strong partnerships.
We are, at our core, a business-to-business organization focused on recruiting and hosting tournaments, showcases, and training camps that drive tourism. Our diverse mix of public and private sports facilities allows us to host more than 40 different sports annually, something very few destinations can match. This flexibility also helps us bring business during off-peak seasons, particularly through youth sports, which continue to grow nationally. With families spending more than $40 billion annually on youth sports, we are positioning Palm Beach County as the premier youth sports destination in Florida.
We will continue to strengthen our "monster markets": equestrian sports, baseball, golf, and racket sports. These categories generate significant attendance and room nights and remain core drivers of sports tourism. Additionally, we will keep pursuing opportunities with national and international governing bodies, including Olympic training and qualifying events, to further elevate Palm Beach County as a destination for high-profile sports competitions.
James Taylor and Scott Glinsky went over the Sports Commission PP Presentation.
Motion to approve the FY2026 Sports Commission Marketing Plan was made by Don Dufresne and seconded by Mabel Melton. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy ViceMayor Rob Long absent.
Commissioner Lambert
Parents spend over $40B annually on youth sports, more than double the NFL's revenue. I'd love to discuss how our community partners help drive and influence this trend.
Linley
That was the Aspen Institute that studied that over the last year. I would never have thought that it was that big an industry.
Commissioner Lambert
I do pay $60 a month for soccer sports.
Linley
We have strong local youth sports programs thanks to our facilities, but the travel side of youth sports has become a major business, and not always in a good way. Some events push athletes too hard such as baseball tournaments scheduling multiple full games in a single day, despite national guidelines advising against it. And as the market grows, there are organizations more focused on profit than on the well-being of young athletes, promoting expensive camps and unrealistic expectations. While youth sports continue to expand rapidly our hosted youth events have doubled over the past decade we must stay mindful of balancing economic impact with what is best for the athletes and families we serve.
Commissioner Lambert
I am thinking of my city of West Palm Beach, hat on and thinking, as we continue to grow, is there something that we can plan for that would help attract this?
Linley
It starts with venues. We can never have enough rectangular fields, soccer fields, you can use it for all kinds of sports. Indoor space.
Glinsky
Our venue development that we have coming, especially two new indoor facilities that have six basketball courts that are convertible, will allow our Sports Commission to go after an untapped market that we really have not had in terms of an indoor venue.
Dufresne
Another important point is that many sports complexes are being developed across the country, which increases our competition for that business. Additionally, what is great about youth sports is that, even during tough economic times for families, they often prioritize spending on activities like Johnny's travel baseball over other expenses, such as trips to theme parks. In most cases, baseball tends to take precedence.
Linley
Families are less likely to make certain cuts in their budgets. For many, sports activities are among the last priorities to be affected. While they might choose to cancel vacations, it can be very challenging for parents to tell their child, "No, you won't be able to play this year." This is especially true for travel sports that often double as the family vacation.
Mayor Marino
I want to share something we recently implemented in the county. Generally, the county charges no or very minimal fees for its facilities. For youth sports that are not travel-related and are completely voluntary, we have decided to allow them to use the fields for free. We made this distinction because some youth travel sports teams were reserving fields but not showing up, and
they did this to prevent other travel teams from practicing. This behavior is unacceptable. As a board, we have made a concerted effort to support teams that are 100% voluntary. If a team is not paying coaches or trainers and is not traveling, we will make the fields available to them. We believe that youth sports are incredibly important to our community, and this is one way we can give back.
Linley
Tampa has a unique model for sports tourism, featuring a sports complex with 15 grass fields dedicated primarily to tournaments. Local programming is secondary and only fills available slots once tournament bookings are confirmed. This prioritization is driven by economic development and aims to attract large events. While the local community benefits from the fields when not in use, they face challenges in planning due to the uncertainty of availability. Other communities are starting to adopt this approach, focusing on capturing the sports event market.
D. MOTION TO APPROVE FY2026 CULTURAL COUNCIL MARKETING PLAN* - Dave
Lawrence
1. Executive Summary
2. Marketing Plan
3. Vendor Spending
Lawrence
To set the stage, we are going to provide you with some specific highlights and new concepts. You can find all the regular marketing materials and information in the full plan that we have put with you today. But we want to share some big new ideas that are coming your way And some new initiatives and programs that will launch this year in support of our dynamic cultural sector.
I'll start with just a little bit about the Cultural Council. We are what's called a local arts service agency. There are about 4,500 of them in the country. Every single one of them is different. We are chartered to lift support and build the capacity of cultural organizations and professional artists who are making their living and work with and play here in Palm Beach County. And when we use the term artist, we mean not just visual artists, but dancers, filmmakers, poets, writers, et cetera, et cetera. We think about that in the broadest terms. Our work is specific to making sure that we provide fertile soil for our cultural organizations, building the capacity of the workers at those institutions, and helping small artists realize that they are small business owners and how we can help them do what they do to the best of their ability.
Our headquarters are in Lake Worth Beach, where we utilize our building as a voice and a venue for the arts, providing performance and exhibition opportunities for artists. We house an official visitor information center. We convene a cultural community for regular professional development opportunities. We operate a uniquely Palm Beach County store that sells artwork and goods from artists and cultural organizations. In addition to supporting the entirety of the county, the county has some good news. We have got a great season coming up across the county with some incredible things happening. First and foremost, there is a lot of excitement on the island. Glazer Hall will open in January. This is a new 400-seat theater in the old Royal Poinciana Playhouse And it is going to be a key venue, not only for residents of Palm Beach, but also for smaller cultural organizations around the county who sometimes need additional performance opportunities. You will be able to open the curtains at the back of the theater, and it'll be all glass out onto the Intercoastal.
There is going to be a fabulous restaurant that is there, so it is really going to be a new destination place to be. The Norton Museum of Art, one of our amazing institutions, is bringing a Rembrandt exhibition of a particular person's collection that is going to be shown in the United States for the first time here at the Norton Museum of Art. Incredibly important for the visual art community.
Lawrence
This month, construction is underway for the huge expansion of The Cox Science Center Aquarium, doubling its size and enhancing its role as a tourism hub. Key anniversaries this year include the hundredth anniversaries of the Boca Raton, the Spady Cultural Heritage Museum, and the Lake Worth Playhouse, all of which showcase the importance of the arts and cultural sector to tourism and the local economy.
In Palm Beach County, the arts and culture sector generates $335M annually, with $57M in local and state tax revenue. Statewide, the impact jumps to $5.7B, and nearly 5,000 jobs are sustained in the non-profit cultural sector, excluding professional artists who also contribute to job creation. Tourism benefits from world-class institutions like the Kravis Center for Performing Arts and the Norton Museum, enhancing residents' quality of life. Cultural tourists seek authentic experiences, which artists provide through their workspaces, creating a unique environment.
However, the cultural sector faces challenges, particularly the instability of state arts funding. Two years ago, the governor vetoed funding, dropping Florida's support from fourth to 50th in the nation. Although it's improved to ninth, there's still a need for advocacy to restore and maintain essential funding to sustain cultural organizations.
Mayor Marino
How do you see the success of the cultural industry now, as compared to before COVID?
Lawrence
Organizations have become smarter in their work since the pandemic, adapting to a shrinkage in programs by focusing on audience generation and targeted outreach. While caution is necessary, many institutions have innovated, leading to growth, stability, and stronger capacity. The ongoing battle over tourism tax dollars, as Tood mentioned, raises concerns for cultural organizations trying to promote unique attractions.
This summer, we’ve been meeting with Emanuel, Don Dufresne, chamber presidents, and cultural representatives to engage our legislative delegation in Tallahassee. Additionally, we aim to secure a representative from Palm Beach County to the Florida Council on Arts and Culture to ensure our region has a significant voice in decision-making.
Mayor Marino
What type of member are you looking for? Someone in the business or someone in the arts community?
Lawrence
We currently have two recommendations, including a prominent philanthropist from Palm Beach County, which we hope will make a significant impact. Our focus is on destination development and stewardship, shifting our strategies away from traditional marketing to new creative ways to engage cultural organizations and artists. While we will still support effective marketing within our budget, we aim to build capacity in the sector and enhance existing campaigns. Our reimagined approach will help us implement the new tourism master plan, work towards a unified branding strategy, and streamline our creative needs across agencies.
Collaboration among tourism agencies is key to our success, and we will hold ourselves accountable by tracking key metrics, such as audience growth and marketing efforts. We recently released our season guide, which provides information on exhibitions and opportunities in our building. Our dedicated board and staff are committed to strengthening our cultural sector every day.
Lauren Perry and Jennifer went over the Cultural Council Marketing PP Presentation.
Motion to approve the FY2026 Cultural Council Marketing Plan was made by Don Dufresne and seconded by Mabel Melton. Motion carried 6-0 with Jim Mostad, Daniel Hostettler, and Deputy ViceMayor Rob Long absent.
E. ERM
1. Update – Deb Drum
Mitchell
Dunes has been quiet over the summer, but activity is starting to pick up. Our beaches experienced some damage due to a tropical storm and hurricane, resulting in some erosion that we are monitoring as we enter our winter construction season. Fortunately, this aligns well with three major beach nourishment projects scheduled in the county this winter. The Army Corps will be constructing the Ocean Ridge segment, the Delray Beach segment, and a project in Midtown Palm Beach. As a result, a significant amount of sand will be added to our beach systems this year. Additionally, I would like to remind everyone that our annual Lagoon festival is coming up on Saturday, November 1st, from 8:30 AM to 1:30 PM at the West Palm Beach waterfront. Come celebrate everything about Lake!
Mayor Marino
For those who may not be aware, last year we added 1.4M cubic yards of sand to our beaches. To put that into perspective, 1.4M cubic yards are equivalent to filling 150 Jupiter lighthouses with sand and spreading it across our beaches. I would like to extend my thanks to ERM for their excellent work in this effort, which they carried out quietly. Many restoration projects take place that often go unnoticed by the public. The county is actively working to protect our natural environments and conservation lands by continuing to place conservation easements over these areas.
F. DISCOVER THE PALM BEACHES
1. Update – Heather Andrews
Heather
We will have a destination demand update and an update on Eudemonia. I wanted to remind you that next week we will have our three-day job fair. We will be in three different locations throughout the county. We will be at the South Florida fairgrounds on Tuesday, at the Convention Center on Wednesday, and at the Riviera Beach Marina Center on Thursday. We saw over 800 job seekers last year. We are excited to see this year and to support the industry in growing jobs as we get closer to the season.
Gustav Weibull and Kelly Cavers went through the Discover The Palm Beaches Presentation Update.
G. FILM & TV COMMISSION
1. Update – Michelle Hillery
Hillery
Business has been thriving this summer, with around 260 permits facilitated in Palm Beach County. Mr. Beast visited again, this time filming at Burt Reynolds Park. He’s made Palm Beach his home, his third visit showcasing his YouTube influence with over 400 million subscribers. His previous video at our bunker garnered over 100 million views, and his upcoming collaboration with DJ Khaled is expected to surpass that.
We have hosted three film screenings: "Child Support," "The Jesus Project," and "Family Pride," and we participated in a recent Women in Film event at a production company in Boca Raton. Another networking event is planned at Comar Productions soon. On November 12, we will send out invitations for a Telly Award celebration, where we will present our 11 awards won this year for our streaming channel. Lastly, we are preparing for the Student Showcase of Films, our 31st annual event, on May 1st at the Maltz Jupiter Theater, themed around "Set Jetting." We aim to incorporate local activities into the event as well.
Mayor Marino
I’d like to take a moment to express my pride in our community. When I hear about all the wonderful things happening in Palm Beach County across various venues, not just in sports but also in tourism, culture, and film- it's truly impressive to see the impact we have. I want to thank all of you for your hard work in promoting Palm Beach County. I often sit here, listen to these updates, and leave feeling breathless. No matter what interests you, whether you’re a golfer like me or have other passions, there is always something to do here every single day. We have an incredible variety of restaurants more than you could ever visit! The range of activities available, many of which are free or low-cost, is remarkable. I’m especially excited to celebrate Loggerhead Marine Life Center being recognized as the number one free attraction by USA Today.
Let's give ourselves a round of applause because what we have achieved together is truly amazing. It's important to recognize that collaboration among all of you is essential for making this happen. So, I’d like to take a moment to express my gratitude. Thank you!
H. CONVENTION CENTER
1. OVG Venue Management
a. Update - Dave Anderson
2. OVG Hospitality
b. Update - Kathy Griffin
Grifith
This is our wonderful chef, Geo, who joined us six months ago. We are finishing our extensive 40-page menu, infused with a strong Florida feel. Geo, previously the executive chef at Canyon Ranch, was named the healthiest chef in America and offers diverse options for dietary needs beyond just salads. Alongside this menu project, we prioritize community engagement with a yearly calendar that includes food donation programs and collaborations with Grove High School. As we finish the year, we are preparing for our Halloween-themed food drive. We are participating in the Meals on Wheels “Pie It Forward” campaign, making 104 pies for distribution. Additionally, we are adopting a family through the Palm Beach County Adopt a Family Program. Excitingly, we will be one of the first in Florida to roll out a new food donation program with DoorDash, connecting restaurants with local nonprofits to redistribute extra food.
Mayor Marino
What is the name?
Grifith
I can bring some literature about it next time. I hope to have it fully launched within the next six weeks. The only reason it hasn't launched yet is that they are still working to involve other nonprofits in the area.
Anderson
We closed the fiscal year with another surplus our fifth consecutive year and eighth in the last ten, with the only exceptions being during COVID. This reflects the strength of our team, our partners, and our focus on high-impact business.
Many of our events don’t draw attention to the way major sports do, but they bring significant economic value. For example, we are currently hosting Intersport, a global trades competition, followed by a leading international optometry conference, then conferences on magnetics and DNA research, and finally Eudemonia. Most attendees are from out of town or out of the country, contributing to hotels, restaurants, and local businesses.
We are now booking events as far as 2030. TGL Golf begins on December 28th , on ESPN, and continues through March, and private events at that venue are expanding. We are also continuing to evaluate future hotel and facility expansion to meet demand.
Lastly, while we often compare ourselves to larger destinations, many smaller cities across the country are rapidly building new venues. The competitive landscape is growing, and we will continue to stay proactive and strategic in response.
Dufresne
The average daily rate is a lot lower in Paducah. That is right across from Metropolis.
Linley
They are trying to build an identity as a sports town, aiming to play sports as a key part of their community identity.
Anderson
Even with the marketing efforts, tourism culture, and other factors, we have an incredible story here. As you mentioned, Mayor, our team works together harmoniously. However, we face significant challenges. We often perceived our peers in larger cities, like Orlando, as our main competition. Recently, we’ve noticed that even Orlando is beginning to seek additional business opportunities, including bids for events that were previously out of reach for them.
There is a growing trend where people are asking themselves whether they want to host their conferences or sporting events in a large city or if they can find a more cost-effective option in a smaller area. This shift in perspective could benefit us significantly moving forward.
Mayor Marino
I took a backstage tour of The Breakers, but I have never experienced a backstage tour of the Convention Center. I think that might be something we would all enjoy doing. I'm not sure how this will work in the future, but perhaps we could hold our meetings at different venues that we haven't visited before. Additionally, Dave, I've never been to the Cultural Council, and I'm eager to explore that opportunity. All of us need to understand what we do and get to know the people
behind the scenes. While we are in the spotlight, many others work with us to build these programs.
7. BOARD COMMENTS
Dufresne
The 23% that George referenced of the total room nights is probably a higher number than that, because when participants come here to Palm Beach County for the first time, it is almost guaranteed that somewhere between zero and 100% of those participants are coming back again.
I just want to know how we are doing on the Tourism Master Plan. Are we on track?
Perry
We are on track. Tomorrow, we have a review with the steering committee, after which we will begin one-on-one sessions with the Board of County Commissioners. We will then hold a workshop for the Board, starting with an introductory session to help them set priorities, followed by a final approval to provide their endorsement.
Melton
And do we have a take for that workshop?
Perry
The workshop will be in November
Hillery
I have one. Sure. It is a housekeeping item, but I think it is appropriate to mention a big thank you to Emanuel and team. We all had our contracts approved by the board of County Commissioners on Tuesday. That is a big deal. Thank you very much.
Meeting adjourned at 11:04 A.M.
The next meeting will be on NOVEMBER 13, 2025.
*Attachment included.
4. CONSENT ITEMS
TO: Tourist Development Council
FROM: Milton Segarra, President/CEO
DATE: October 31, 2025
RE: Discover The Palm Beaches Monthly Activity Report October 2025
This report provides an overview of Discover The Palm Beaches’ (DTPB) activities during July 2025, highlighting progress toward key TDC performance measures. It includes insights into lodging performance for June 2025, as well as notable trends across our owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights. Together, these metrics help illustrate the ongoing impact of our marketing and promotional efforts.
Overall lodging performance in September was flat in revenue (0.3%) and down in demand (-2.2%). The Palm Beaches ranked 1st in the state for revenue growth being slightly down, while Florida on average was down 6.1%. Bed taxes are expected to be flat at around $4.3 million (which was up 23% in 2024). Jacksonville was the only market in Florida to have positive demand growth, up 0.7%, with rate down 1.4%.
Across The Palm Beaches, Delray Beach was up 5.7% in demand due to the Davis Cup. Demand for Luxury and Beach properties remained stable with 8%+ growth in ADR. Regionally, North PBC saw the steepest declines with 5.7% less demand with stable ADR.
For the fiscal year (Oct 2024 to Sep 2025), just under 5 million hotel room nights were sold and an additional 2 million rooms nights were sold among alternative lodging for a total of 6.98 million room nights. Hotel room night revenue was up 11.6% to $1.32 billion, growth ranked 2nd to Tampa.
Key Lodging Performance Numbers for September
o Room demand
▪ Hotels: 324k (-2.0%)
▪ Alt. Lodging: 102k (-2.8%)
▪ Total Lodging: 425k (-2.2%)
o Room Night Revenue
▪ Hotels: $54.6M (-0.2%)
▪ Alt. Lodging: $10.7M (-1.8%)
▪ Total Lodging: $65.3M (-0.4%)
o Occupancy
▪ Hotels: 56.4% (-2.2%)
▪ Alt. Lodging: 42.2% (-1.8%)
▪ Total Lodging: 54.2% (-2.1%)
o Average Daily Rate (ADR)
▪ Hotels: $169 (+1.8%)
▪ Alt. Lodging: $238 (+1.9%)
▪ Total Lodging: $177 (+1.7%)
o Revenue per Available room (RevPAR)
▪ Hotels: $95 (-0.4%)
▪ Alt. Lodging: $100 (-0.9%)
▪ Total Lodging: $96 (-0.5%)
Discover The Palm Beaches
Monthly Executive Dashboard
Discover The Palm Beaches Monthly Executive Dashboard
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
Discover The Palm Beaches Monthly Executive Dashboard
Discover The Palm Beaches Monthly
Executive Dashboard
Definitions:
Hotel Rooms The number of hotel rooms that are available on any day of the week. This number increases as new properties open.
Hotel Room Nights Available The number of hotel rooms multiplied by the number of nights in a given period a room is available to sell, such as a month or week. This number represents the total available hotel lodging capacity for The Palm Beaches.
Hotel Room Nights Sold The number of rooms sold over a given period. This is the total demand for hotel rooms in The Palm Beaches.
Shared Lodging is described as any accommodation other than typical hotels and resorts without front office staffing
Shared Lodging Rooms The number of shared lodging properties multiplied by the number of rooms per property. This number represents all the alternative lodging options competing with hotel rooms.
Shared Lodging Room Nights (RNs) Sold The number of shared lodging listings booked multiplied by the number of nights and number rooms. This is the total demand for alternative lodging options in The Palm Beaches.
Total Room Nights (RNs) Sold– The sum of Hotel Room Nights Sold and Shared Lodging Room Nights Sold. This is the total demand for overnight lodging in The Palm Beaches.
Room Nights (RNs) Market Share-The percentage of hotel room nights sold within the state of Florida. This indicates the size of The Palm Beaches hotel market and relative performance.
Revenue Per Available Room (RevPAR) - Total room revenue divided by the total number of available rooms. See Room Revenue, Rooms Available. Room Revenue/Rooms Available = RevPAR.
Total Lodging Revenue The number of room nights sold multiplied by the average daily rate (ADR)
12 Month Moving Average (12MMA) - The value of any given month is computed by averaging the value of that month and the 11 preceding months. This is used to eliminate seasonality
Rolling 12 Months The sum of the current month and 11 preceding months. This is used to eliminate seasonality
Average Daily Rate (ADR) - A measure of the average rate paid for rooms sold, calculated by dividing room revenue by rooms sold. ADR = Room Revenue/Rooms Sold. This indicates a travelers willingness to pay for lodging in The Palm Beaches
Occupancy Percentage of available rooms sold during a specified time period. Occupancy is calculated by dividing the number of rooms sold by rooms available. Occupancy = Rooms Sold / Rooms Available. This indicates the health of the lodging market in The Palm Beaches
Rank The placement of The Palm Beaches versus 14 Florida markets (Palm Beach, Monroe, Miami-Dade, Broward, Collier, Lee, Sarasota, Pinellas, Hillsborough, Brevard, Volusia, Orlando (Orange/Osceola), Jacksonville (Duval, St. Johns), Panhandle)
Website User The total number of unique individuals accessing ThePalmBeaches.com in a given month. This is a leading indicator of interest and intent to visit The Palm Beaches as a result of DTPB promotional efforts
Research compiled and published by Discover The Palm Beaches (DTPB), can only be reproduced through expressed written approval from the DTPB Research Department. The underlining methodologies, algorithms, formulas and data used are considered a TRADE SECRET. For questions please contact research@thepalmbeaches.com.
FISCAL YEAR2024 - 2025 FISCAL YEAR2025 - 2026
DTPB OBJECTIVES 2024 – 2025
Leisure/Consumer
• Generate 1,350,000,000 Advertising Impressions
• Generate 6,200,000 in Website Users (New Metric)
• Increase Consumer and Travel Industry database to 510,000
• Generate 300,000,000 Earned Media Impressions
• Generate 8,500,000 Social Engagements
Meetings & Conventions
• Book 230,000 DTPB only room nights (Hotel Meetings Leads)
• Generate 55,000 Group Level Booked Room Nights Convention Center Shared
• Generate 42,000 Group Level Actual FY Room Night for Convention Center Shared
• Generate 100 participants in Destination Reviews
• Generate 100 Destination Site Participants
Media Impressions
510,000
505,464
October 2025
The following section is a monthly progress report on the Cultural Council’s FY26 Objectives and Performance Measures as detailed in our FY26 Cultural Tourism Marketing Plan1.
FY26 PERFORMANCE MEASURES & DASHBOARDS
1. Support Palm Beach County's tourism marketing program by serving as expert and advocate to the arts and cultural sector, and stewarding funds and strategies that attract key audiences.
2. Create unique cultural tourism opportunities to help brand the destination and drive visitation.
HIGHLIGHTS
3. Build programs that support the health and growth of the sector so that the arts continue to shine and demonstrate Palm Beach County is Florida’s Cultural Capital®.
4. Promote the Robert M. Montgomery, Jr. Building as a cultural destination and informational hub for the county.
1 The FY26 Cultural Tourism Marketing Plan is available to download at palmbeachculture.com/about
2 This email performance measure was conservatively estimated when goals were established mid-FY25, and consistently overperformed in summer 2025.
HIGHLIGHTS
The following sections highlight the Cultural Council’s activities (organized by department) during October 2025, in relation to Objectives and Tactics detailed in our FY26 Cultural Tourism Marketing Plan
MARKETING
• Cultural Tourism Advertising – Launched Fall/Winter Fly Market (national) campaign. Insertions included digital (Google and Meta) and traditional placements (print, TV and OOH) featuring the “So Much Culture, So Little Time” campaign.
• Co-Op Advertising – Print insertions appeared in American Theatre, art&culture magazine, and Seabreeze Publication’s neighborhood newsletters; digital insertions included the Council’s Insider Access tourism email and paid social media posts; OOH insertions appeared at Palm Beach International Airport.
• Sub-campaigns – Production commenced for the Art Basel Miami Beach subcampaign, including a co-op advertising and marketing collaboration with the Norton Museum of Art and Boca Raton Museum of Art and an on-site activation (media mission) scheduled for December 3 at the Eden Roc Hotel. A call to artists was announced seeking submissions for MOSAIC 2026.
• Collaborations & Sponsorships – Moved forward with collaborations and sponsorships supporting Lagoonfest, National Battle of the Bands, Eudemonia, Boca Raton Bowl, Carbonell Awards, Hats Off Awards, Creative Mornings, Lake Worth Beach Street Painting Festival, and Artigras Fine Art Festival.
• Custom Content – The fall issue of art&culture magazine was published and distributed to target audiences/locations; a reprint of the cultural destination guides (booklet and rack card formats) were delivered to Visit Florida Welcome Centers and in-county Visitor Information Centers; a 2025-2026 Season Guide for Council programs and events was printed and mailed to target audiences; and Arts & Wellness in The Palm Beaches was produced and printed for distribution at November’s Eudemonia conference.
• Cultural Activations – Planning is underway to create attention-grabbing cultural activations, and the Lake Theatre Revival Series sold out its October program (the first of four) which included a discussion with local author Scott Eyman about film star Cary Grant
• Interactive & Social Media – The Council launched a revamped online Events Calendar and Artist Directory and spent the month training cultural organizations and artists how to use it. The Council also invested in Sprout Social to assist with scheduling and measuring social media posts and performance. Blog and social media posts supported tourism by focusing on upcoming programs and events and providing itinerary suggestions for tourists.
• Public Relations – The Council worked closely with Discover The Palm Beaches in October to support an upcoming FAM tour for Brazilian media and the aforementioned Art Basel Miami Beach media mission. Cultural tourism content was
HIGHLIGHTS
GRANTS
• Category B – Reimbursement training for grantees on 10/10 & 10/31
• Category CII – Reimbursement training for grantees on 10/10 & 10/31
• Bright Idea Sponsorships – Panel met on 10/15/25 and recommended 8 sponsorships (1 marketing activation and 7 special events/festivals). The 8 sponsorships were approved by the CC Board on 10/22. The sponsorships will go to the TDC board for approval on 11/13. Winners will be notified after TDC board approval. Activities take place December 2025 – April 2026.
ARTIST SERVICES
• Supported Janeen Talbott, selected artist for National Battle of the Bands commemorative artwork; transported and helped unveil the piece at the press conference on 10/22
• ArtiGras Festival/Podcast – 3 episodes aired in October: artist Cruise Bogle (10/2), Maltz Jupiter Theatre Chief Executive Andrew Kato (10/16), and Subtropic Film Festival leader Noelia Solange with Palm Beach County filmmaker David Hamzik (10/30)
• Community Sponsorships - Halloween J Street Block Party; J Street, Lake Worth Beach, Oct. 31st, Over 200 attendees; Free community event featuring live music, costume contests, local eats, dancing, and artist vendors.
• AIMBY: At the Rhythms of Humanity block party in the historic Northwood District, hosted by Rohi’s Readery, the Council commissioned teaching artist Janis McDavid to lead a workshop that engaged 20 children in music therapy and play.
• Professional Development: The Institute for Cultural Advancement’s 2025-2026 season kicked off with its bi-annual Coffee & Culture program on 10/23 at the Council headquarters, with 34 attendees present. This session provided an overview of the Council’s programs and resources, presented by Dave Lawrence and Jennifer Sullivan. On behalf of TDC, Emanuel Perry also presented.
4B - Page 4 also provided to Discover for national press releases and a satellite media tour.
HIGHLIGHTS
ADVOCACY
• Meeting with Senator Mack Bernard, TDC and Discover The Palm Beaches on 10/9 as part of proactive strategy prior to legislative session.
• Presentation to Business Forum on 10/13 to educate about importance of protecting TDT and state arts funding.
October Activity Report 2025
Sports Tourism Performance
Fiscal Year 2025
Our Sports Commission hosted 227 events in FY 25, which represent 41 different types of sports.
The Sports Commission’s event portfolio in FY 25 =
462,910 room nights
52% of events hosted by the Sports Commission represent new business
Hotel & Lodging Room Night Growth
Sports commands a significant market share of Palm Beach County’s tourism economy
21 different sports events delivered nationally televised broadcasts to The Palm Beaches in FY 25
52 site visits occurred at a variety of local facilities, and 114 bids were submitted in pursuit of regional, national, and global sports events
Sports Tourism Impacts
• Hotel Revenue = $147 million
• Bed Tax = $9 million
• Visitor Spending = $497 million
Fiscal Year 25 - Year End Report
The Palm Beach County Sports Commission continues to demonstrate why The Palm Beaches is ranked as a Top 5 Sports Destination, per the Sports Business Journal, for hosting and attracting sporting events. This recognition underscores our Sports Commission’s leadership in the sports travel and event industry and its consistent success in producing high-quality, impactful events. In FY 2025, the Sports Commission’s robust portfolio of 227 events significantly boosted the local economy and enriched the lives of residents. The Sports Commission’s efforts generated supported 462,910 room nights, contributing $147 million in hotel revenue and $9 million in bed tax for Palm Beach County’s lodging industry. Additionally, visitor spending tied to these events is projected to reach $498 million, underscoring the powerful economic and community benefits of our sports development plan
Performance Measures – FY 25
Objective STATUS
Palm Beach Coujnty Sports Commission
FY 25 Performance Measures
*The Commission set a new benchmark for room night generation by recruiting new events and expanding existing ones, successfully attracting regional, national, and global visitors.
*By prioritizing customer service and proactive outreach, the Commission expanded its event portfolio, secured new business, and sustained strong event retention.
* The Commission greatly surpassed its new event room night goal by winning bids for game-changing sports events, which generated tens-of-thousands of room nights.
Performance Measure Detail - Year End Report
Palm Beach County Sports Commission
Bids / Proposals for Tourism Events
AVP (Association of Volleyball Professionals) Pro League Beach Championships
Lynn Lewis Foundation Flag Football Championship
Beach Volleyball
Top Gun Shootout Lacrosse
PGA TOUR - Pathways to Progression
NCAA D1 Men's Golf Southeast Golf Invitational
Golf
Golf
Men's Senior Baseball League (MSBL) Fall Classic Baseball Kodak Black Kids
Entertainment
Youth Impact Center Wrestling Wrestling
5 v 5 Warrior Soccer National Championship
OneHockey Winter Series
Soccer
U.S. Soccer U17 Men's National Team Training Soccer
U.S. Soccer U19 Men's National Team Training Soccer
U.S. Soccer - U20 Winter Team Training Camp Soccer
United States Soccer U16 Men’s Youth National Team Training
U.S. Soccer U19 Women's Youth National Team Training Soccer Major League Soccer (MLS) - Nashville SC Winter
Team Training Soccer
Major League Soccer (MLS) - Chicago Fire Winter Team Training Soccer
Major League Soccer (MLS) - Minnesota United FC Winter Team Training Soccer
USA BMX Sunshine State Nationals BMX
USA Shooting Shotgun Selection
Girls Pre-Academy Championships
Major League Soccer (MLS) - DC United Winter Team Training
Shooting
Soccer
Soccer
USA Fencing Regional Youth Championship Fencing
Major League Soccer (MLS) - Colorado Rapids Winter Team Training
Major League Soccer (MLS) - Columbus Crew Winter Team Training
Major League Soccer (MLS) - Toronto FC Winter Team Training
The Junior Tour Powered by Under Armour National Championships
Major League Soccer (MLS) - Houston Dynamo FC Winter Team Training
Under Armour Junior Tour Winter Nationals
Florida Interscholastic Cycling League Mountain Bike Race
Bridgestone Collegiate Invitational
Development Player League (DPL) The Summit
USA BMX Florida State Championship
Development Player League (DPL) East Regional Event
USA Gymnastics Men’s Eastern National Championships
Activision Call of Duty Major 3
International Tennis Federation (ITF)
Senior World Championship
USA Shooting Annual Board Meeting
Mid-American Conference (MAC) Golf Championship
United Golf Croquet Association National Championships
Men's Senior Baseball League (MSBL)Stars & Stripes
National Academy League presented by 3Step Championship & Showcase
Prospect Wire Southeast Championship
Prospect Select National Showcase (Palm Beach Classic)
Prospect Select Futures
FIFA Club World Cup - Team Base Camp Training Site - Sport Lisboa e Benfica
Soccer
Soccer
Soccer
Golf
Soccer
Golf
Cycling
Golf
Soccer
BMX
Soccer
Gymnastics
Esports
Tennis
Shooting
Golf
Croquet
Baseball
Basketball
Baseball
Baseball
Baseball
Soccer
FIFA Club World Cup - Team Base Camp Training Site - Real Madrid CF Soccer
FIFA Club World Cup - Team Base Camp Training- Manchester City Soccer
FIFA Club World Cup - Team Base Camp Training- FC Bayern Munich Soccer
Perfect Game Ultimate Baseball Championship
Prospect Select World Series (16U-18U)
World Pickleball Convention
Perfect Game 13U WWBA National Championship
Perfect Game Endless Summer Classic
USA Gymnastics Rhythmic Development Program Championships
Baseball
Baseball
Pickleball
Baseball
Baseball
Gymnastics
Prospect Select World Series (13U & 14U)
Prospect Select Open (15U-18U)
Prospect Select Florida Open (13U - 14U)
Perfect Game 17U Florida World Series
Perfect Game World Wood Bat Association (WWBA) Florida Invitationals
Perfect Game 14U National Showcase
Jamaican National Basketball Team FIBA Training
Parallex Youth Soccer Event
Apex Predator Summer Showdown Lionfish Derby
Prospect Select Fall Classic & Florida Select
Davis Cup "Final 8" Qualifier
Nautique WWA Wakeboard World Championships presented by GM Marine
Prospect Select World Invite
Girls Academy East Regional Showcase
MNO Tennis W35 Professional Tennis
Perfect Game World Wood Bat Association (WWBA) World Championship
Perfect Game World Wood Bat Association (WWBA) 14U World Championships
World Croquet Championships Qualifier
Perfect Game WWBA Freshman World Championship
World Croquet Championship
United States Soccer U17 Women's Youth National Team Training
United States Soccer U16 Men’s Youth National Team Training
International Tennis Federation (ITF) Beach Tennis World Tour
Copa America de Beisbol
Pro Clutch Tour
SMC Soccer Winter Showcase
International Rush Cup
Hydrodrags Nationals & World Championship
Prime Time Baseball - Collegiate Fall League
National Hockey Festival
Battle Youth National Championship
PrimeTime Lacrosse Winter Championship
Holiday Bowl Lacrosse Championships
3 Step Soccer MLS Next Youth Soccer League
Major League Soccer (MLS) - Sporting Kansas City Winter Team Training
National Battle of the Bands
Victory Event Series - Winter Lacrosse Showcase
EDP Soccer Spring Kick Off Championship
MADE Hoops- Southeast Winter Circuit
Major League Soccer (MLS) - New York City FC Winter Team Training
Major League Soccer (MLS) - Montreal FC Winter Team Training
Governor’s Baseball Dinner
Unrivaled Sports - Coaches Conference
Endzone 7 v 7 Football
Baseball
Baseball
Baseball
Baseball
Baseball
Baseball
Basketball
Soccer
Fishing
Baseball
Tennis
Wakeboarding
Baseball
Soccer
Tennis
Baseball
Baseball
Baseball
Baseball
Croquet
Soccer
Soccer
Beach Tennis
Baseball
Golf
Soccer
Soccer
Hydrodrag
Baseball
Field Hockey
Football
Lacrosse
Lacrosse
Soccer
Soccer
Collegiate Sports
Lacrosse
Soccer
Basketball
Soccer
Soccer
Baseball
Sports Conference
Flag Football
Sandlot 7v7 Pro-Am Challenge Flag Football
MADE Hoops - South Florida Clash
Tamara Cup Palm Beach
MADE Hoops - Southeast Mania
MADE Hoops- Southeast Spring Clash
Ohio University Training Camp
US Amatuer Hoop Culture Showcase
American Canoe Association U.S. National Sprint Canoe/Kayak Team Trials
American Canoe Association USA Sprint Canoe/Kayak National Championships
USSSA National Basketball Championships
Annika Women's All Pro Tour
Intercollegiate Women's Lacrosse Association (IWLCA) Presidents Cup
Basketball
Gymnastics
Basketball
Basketball
Basketball
Basketball
Kayak
Kayak
Basketball
Tennis
Lacrosse
Hype Nation Volleyball Volleyball
United States Trampoline & Tumbling Association National Championships
Gymnastics
USA Gymnastics 2027 Stars & Stripes Championships
Webber Marketing & Consulting Battle of the
Federation Internationale de Football Association (FIFA) Soccer
Manchester City (FIFA Club World Cup - Team Base Camp)
Real Madrid (FIFA Club World Cup - Team Base Camp)
Soccer
Soccer
U.S. Soccer Soccer
Elite Tournaments Lacrosse
Black College World Series Baseball
International Tennis Federation (ITF)
United States Tennis Association
Florida Sports Foundation
Tennis
Tennis
Multi-Sports
AFIA Soccer Soccer
Under Armour Junior Golf Tour
Golf
Victory Event Series Lacrosse
Florida Netball Association Netball
Advocates Professional Golf Association Golf
Foster Events Group Pickleball
Perfect Game USA Baseball
Prospect Select
Prospect Wire Baseball
Men's Senior Baseball League (MSBL) Baseball
Wasserman Sports Agency
United Soccer League
MLS Next
The Dare to Dream
McGraw Productions
First Responder Games, Inc.
EDP Soccer
Jamacian Basketball National Team
Florida State Golf Association (FSGA)
Bahamas Professional Golfer's Association
Kodak Black Kids Foundation
3 v 3 Live Tour
ESPN Events
World Long Drive
PGA Works
Hurricane Junior Golf Tour
NCAA Division II Men's Golf National Championship
Multi-Sports
Soccer
Soccer
Multi-Sports
Soccer
Multi-Sports
Soccer
Basketball
Golf
Golf
Sports Entertainment
Soccer
Beach Volleyball
Golf
Golf
Golf
Golf
World Wake Association (WWA) Wakeboarding
World Croquet Federation (WCF) Croquet
Rush Cup International Soccer
Major League Soccer (MLS) CF Montreal (Training Camp)
Soccer
Major League Soccer (MLS) - Chicago Fire (Training Camp) Soccer
Major League Soccer (MLS) - D.C. United (Training Camp) Soccer
Major League Soccer (MLS) - Houston Dynamo FC (Training Camp) Soccer
Major League Soccer (MLS) - Minnesota United FC (Training Camp)
Soccer
Major League Soccer (MLS) - Nashville SC (Training Camp) Soccer
Major League Soccer (MLS) - Columbus Crew Soccer
Major League Soccer (MLS) - Toronto FC (Training Camp)
Major League Soccer (MLS) - Colorado Rapids (Training Camp)
FC Bayern Munich (Training Camp)
Sport Lisboa e Benfica (Training Camp)
Soccer
Soccer
Soccer
Soccer
England Football Team (Training Camp) Soccer
Sports Events Hosted by the Sports Commission
Club Ice Hockey Invitational at Lynn University
Lynn University Ice Hockey Series
U.S. Soccer Girls' U17 National Team Training
Minority Baseball Prospects - All-American Game
Blue Line Hockey - Columbus Day Discovery Showdown
United States Tennis Association (USTA) - Columbus Day Open
AVP (Association of Volleyball Professionals) League- Pro League Beach Championships
U15 Men's US Soccer Training
USTA Men's 50 Clay Court Championships
Perfect Game World Wood Bat Association (WWBA) World Championship
Perfect Game World Wood Bat Association (WWBA) Freshman World Championship
Florida Youth Soccer Association (FYSA) Palm Beach Gardens Classic
Perfect Game World Wood Bat Association (WWBA) 13U & 14U World Championship
Hurricane Junior Golf Tour- Atlantic National Junior Open
World Pickleball Classic
Top Gun Shootout
Bill Bone Tropical Triathlon
Summer Ball Summit
World Comes to the Palm Beaches
U.S. Soccer U19 Women's National Team Training
Sport
Ice
Soccer
Baseball
Ice Hockey
Tennis
Beach Volleyball
Soccer
Tennis
Baseball
Baseball
Soccer
Baseball
Golf
Pickleball
Lacrosse
Triathlon
Baseball
Baseball
Soccer
Battle at the Beach Ice
NPC Ultimate Grand Prix
Monster Mash Lax Clash
FAU Men's Golf Invitational presented by Palm Beach County Sports Commission
Bill Bone Giro Cycling Circuit
I Do Beach Tennis - International Tennis Federation (ITF) Open
Men's Senior Baseball League (MSBL) Fall Classic
USTA National Family Clay Court Championships
Bodybuilding
Lacrosse
Golf
Cycling
Beach Tennis
Baseball
Tennis
Weekend Hockey Veteran's Day on the Beach Ice Hockey
U.S. Soccer U17 Men's National Team Training
U.S. Soccer U19 Men's National Team Training
SoFlo Turkey Shootout
Hurricane Junior Golf Tour Southeast Junior Open
NAIA Women's Soccer Nationals Opening Rounds
The Match: Superstars
International Rush Cup
Hydrodrags World Championships
Delray Beach Riptide Fall Classic
Thanksgiving Classic (NAIA Men & Women's Basketball Tournament)
a) Paradise Puck Series (January 1-4, 2026) – Palm Beach Skate Zone and Palm Beach Ice Works$15,000 Cat. G 1,500 Room Nights
b) Boca Raton International Masters (January 14-18, 2026) - Patch Reef Park Tennis Center$25,000 Cat. G 2,500 Room Nights
c) Florida Rush Hockey (January 16-19, 2026) Palm Beach Skate Zone & Boca Ice - $25,000 Cat. G 3,000 Room Nights
d) Florida Exposure Cup (January 29 - February 1, 2026) – Palm Beach Ice Works and Palm Beach Skate Zone - $15,000 Cat. G 1,500 Room Nights
e) Delray Beach Open (February 13-22, 2026) - Delray Beach Tennis Center - $55,000 Cat. G 1,000 Room Nights
f) Gauntlet of Polo (February 11 - April 26, 2026) – National Polo Center - $50,000 Cat. G 13,439 Room Nights
g) Junior Tour Powered by Under Armour Winter National Championship (February 11-16, 2026) –PGA National Resort - $25,000 Cat. G 2,000 Room Nights
h) East Coast Championships SoFlo National (February 21-22, 2026) – Palm Beach County Convention Center – $25,000 Cat. G 2,500 Room Nights
i) Palm Beach Challenge College & International Baseball Festival (February 26 - March 31, 2026) - Santaluces Athletic Complex - $25,000 Cat. G 3,325 Room Nights
j) James Hardie Pro Football Hall of Fame Invitational (March 2-8 , 2026) Old Course at Broken Sound - $100,000 Cat. G 2,500 Room Nights
k) Palm Beaches Spartan Sprint Weekend (March 28-29, 2026) Burt Aaronson South County Regional Park - $30,000 Cat. G 3,816 Room Nights
l) PGA Works Collegiate Championship (May 1-6, 2026) The Park - $20,000 Cat. G NEW 1,500 Room Nights
m) National Collegiate Athletic Association (NCAA) Division II Women's Golf National Championship (May 11-16, 2026) PGA National Resort - $30,000 Cat. G NEW 1,758 Room Nights
n) Prospect Wire Southeast Championships (May 30 – June 3, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $20,000 Cat. G 2,000 Room Nights
o) South Florida Collegiate Baseball League ( June 1 – July 26, 2026) - Little Fenway Park, Spanish River High School, Keiser University, Burt Aaronson Park, Harry Gibbons Field, Santaluces Athletic Complex and Wellington Sports Complex - $25,000 Cat. G 2,500 Room Nights
p) Prospect Select Summer Series (June 5 – July 14, 2026) - CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex - $73,000 Cat. G 8,880 Room Nights
q) Junior Tour Powered by Under Armour Summer National Championship (June 24-26, 2026)PGA National Resort - $25,000 Cat. G 2,000 Room Nights
r) USTA Boys 18's & 16's National Clay Court Championships (July 5-12, 2026) - Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center - $25,000 Cat. G 2,500 Room Nights
s) 2026 Nautique WWA Wakeboard & Wakesurf National Championships (September 9-13, 2026) - Burt Aaronson South County Regional – Sunset Lake - $90,000 Cat. G 8,000 Room Nights
SPORTS TOURISM EVENT CALENDAR
November 2025
I Do Beach Tennis - International Tennis Federation (ITF)
Palm Beach World Tour 2025
Date: November 5-9, 2025
Sport: Beach Tennis
Venue: Riviera Beach Municipal Park
USTA National Family Clay Court Championships
Date: November 7-10, 2025
Sport: Tennis
Venue: Wellington Tennis Center
Weekend Hockey Veteran's Day on the Beach
Date: November 7-9, 2025
Sport: Ice Hockey
Venue: Boca Ice & Fine Arts Center & Palm Beach Skate Zone
Miracle League All Abilities All-Star Weekend
Date: November 7-9, 2025
Sport: Baseball
Venue: Gardens Park
Men's Senior Baseball League (MSBL) Fall Classic
Date: November 8-22, 2025
Sport: Baseball
Venue: CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium
World Pickleball Classic
Date: November 15-16, 2025
Sport: Pickleball
Venue: Palm Beach Gardens Tennis & Pickleball Center
Hurricane Junior Golf Tour (HJGT) Southeast Florida Junior Open
Venue: Eleanor R. Baldwin Arena at Florida Atlantic University
Hurricane Junior Golf Tour Southeast Florida Junior Open
Date: November 29-30, 2025
Sport: Golf
Venue: Palm Beach National Golf Course
Sports-Development
Sports Development Executive Summary
The Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to increase the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during FY26.
Event Bids & Development
A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners. Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted for FY 26 and beyond, and below is a breakdown of the development efforts over the past month:
• Inside Exposure
o March 1 – June 30, 2026 (a weekend in this time frame)
o 500 Projected Room Nights
o 960 Participants
o Wellington Sports Academy
• Florida Sports Foundation Sunshine State Games
o June 19-21, 2026
o 52 Projected Room Nights
o 100 Participants
o Palm Beach County Convention Center/South Florida Fairgrounds Expo Center
• The Basketball Tournament (TBT) Mercenary Bracket
o July 21-29, 2026
o 800 Projected Room Nights
o 100 Participants
o Lynn University/ Eleanor R. Baldwin Arena (FAU)
• Big Shots Basketball
o January 1, 2027
o 500 Projected Room Nights
o 500 Participants
o Wellington Sports Academy
• Weekend Hockey MLK Weekend Tournament
o January 16-18, 2027
o 1,000 Projected Room Nights
o 210 Participants
o Palm Beach Ice Works & Wayne Gretzky Facility
• USA Archery- JOAD Target Nationals & JOAD U.S. Open
o July 1-31, 2028 & July 1-31, 2029
o 7,000 Projected Room Nights
o 800 Participants
o National Polo Center
• Unrivaled Sports Coaches Weekend
o December 10th – 13th, 2026
o 325 Participants and Staff
o 1000 Projected Room Nights
o PGA National / Belgrove
• Sports Events & Tourism Association (ETA) Symposium
o April 23-29, 2029, April 15-18, 2030 & April 21-24, 2031
o 5,000 Projected Room Nights
o 1,000 Participants
o Palm Beach County Convention Center
• USA Archery Target Nationals & U.S. Open
o August 1-31, 2029 & August 1-31, 2030
o 5,000 Projected Room Nights
o 500 Participants
o National Polo Center
Event Site Visits
When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 26, and below is a breakdown of site visits conducted over the past month:
• October 1st, 2025 – National Football League Players Association (NFLPA) – 2026 Sandlot 7v7 Pro-Am Challenge – Village Park
• October 29th, 2025 – Holiday Basketball Classic in the Palm Beaches – Wellington Sports Academy
On October 29, 2025, members of the Palm Beach County Sports Commission attended a site walk-through of the Wellington Sports Academy, a newly developed 115,000-square-foot multi-sport facility. The tour showcased its state-of-the-art amenities, including multiple basketball courts, turf fields, training areas, and hospitality spaces designed to accommodate large-scale athletic events.
The Wellington Sports Academy presents a significant opportunity for Palm Beach County to enhance event recruitment efforts and strengthen bids for award-winning regional and national tournaments. Its modern infrastructure and versatile layout align with our long-term goal of attracting high-impact sporting events that drive tourism and economic growth throughout the County.
National Battle of the Bands Press Conference
The Pepsi National Battle of the Bands Expands to The Palm Beaches for 2026 MLK Weekend Celebration Set for January 15–18 across Palm Beach County
BOCA RATON, FL (October 22, 2025) – The Pepsi National Battle of the Bands (NBOTB) is officially expanding its footprint to South Florida, bringing its iconic celebration of HBCU excellence, music, and culture to The Palm Beaches during MLK Weekend 2026. The inaugural Palm Beaches edition will take place over the event weekend, January 15–18, 2026, with the main event set for Saturday, January 17, at Flagler Credit Union Stadium in Boca Raton, Florida.
This expansion marks a dynamic new chapter in the 12-year history of NBOTB, one of the largest showcases of Historically Black Colleges and Universities (HBCUs) in the nation. Since its inception, it has featured 29 different HBCU marching bands and awarded over $2.1 million in scholarships.
“We’re proud to bring the Pepsi National Battle of the Bands to a new audience in The Palm Beaches,” said Derek Webber, CEO of Webber Marketing and Executive Producer of NBOTB. “This expansion is a milestone moment in the event’s legacy, allowing us to amplify the music, pride, and excellence of HBCUs on an even larger scale.”
The event opened with an exciting performance from the Palm Beach Lakes Rams Marching Band.
2026 Participating Bands This year’s participating bands will perform facing East (Away Side) and West (Home Side) as follows:
Playing to the East Side (Away):
● Bethune-Cookman University – Marching Wildcats (Daytona Beach, FL)
● Florida Memorial University – ROAR (Miami, FL)
● North Carolina A&T State University – Blue & Gold Marching Machine (Greensboro, NC)
Playing to the West Side (Home):
● Florida A&M University – The Marching 100 (Tallahassee, FL)
● South Carolina State University – Marching 101 (Orangeburg, SC)
● Southern University and A&M College – Human Jukebox (Baton Rouge, LA)
Countywide support for the event was demonstrated through the participation of numerous Palm Beach County agencies and community leaders. Featured speakers included Emmanuel Perry, Executive Director of the Tourist Development Council; District 7 Commissioner Bobby Powell, Jr. of the Palm Beach County Board of County Commissioners; Councilwoman Evyette Drucker; Adam Hansner, President of Florida Atlantic University; Derek Webber of Webber Marketing; and Brian White, Athletic Director at Florida Atlantic University.
Also in attendance were Bishop O’Shea Granger, Chairman of the Tourist Development Council; George Linley, Executive Director of the Palm Beach County Sports Commission; James Taylor, Director of Sports and Development, Palm Beach County Sports Commission, Scott Glinksy, Director of Marketing, Palm Beach County Sports Commission, and Dave Lawrence, representing the Cultural Council for Palm Beach County
Figure 1: Palm Beach Lakes Ram - Marching Band
Figure 3: Leadership
Figure 2:From Left to Right: George Linley, Bishop Grander, James Taylor, Brian White, Emmanuel Perry, Derrek Webber, Adam Hasner, Eyvette Drucker, Bobby Powell, Jr., Dave Lawrence
2025 TEAMS Conference + Expo
What better way to meet with event owners and showcase Palm Beach County as the place to be than by attending the biggest sporting conference in the world? This year’s TEAMS Conference + Expo was held in Columbus, Ohio, from October 13–16, 2025. Director of Operations Jared Fleet, Director of Sports Development James Taylor, and Development Coordinator William Quatromoni represented the Palm Beach County Sports Commission (PBCSC) at the event. TEAMS (Travel, Events and Management in Sports) is the world’s leading conference and expo for the sports event industry. It attracts more than 1,000 attendees, including CEOs, executive directors, and event managers from sports organizations, as well as representatives from sports commissions and convention bureaus, corporate sponsors, event suppliers, and other hospitality industry leaders. As a team, we met with 40 event owners through scheduled appointments over two days. We established new relationships with event organizers and pitched Palm Beach County as the ideal sports destination for their events. For example, we met with Amanda Mangum from USA Archery, Cassie Hopkins from the National Beep Baseball Association, and many others. We also strengthened our relationships with event owners we are currently working with, such as Michael Washington from the Florida Sports Foundation and Angel Natal from Perfect Game. Additionally, our team attended multiple breakout sessions on a variety of topics, including the booming business and impact of youth sports, and preparations for the 2026 FIFA World Cup. Through our participation at the TEAMS Conference + Expo, the Palm Beach County Sports Commission continues to strengthen its presence within the national sports tourism industry. The connections made and insights gained will help us attract new events, enhance existing partnerships, and drive economic impact for our community. Our team looks forward to applying what we learned and welcoming even more premier sporting events to Palm Beach County in the years ahead.
Palm Beach County Sports Commission
Bids List
Palm Beach County Sports
The Palm Beach County Sports Commission was recently featured on the Sports Destination Management website, a premier publication dedicated to sports tourism, facility development, and event hosting. This national platform is widely recognized as one of the leading resources for sports event rights holders, organizers, and decision-makers, making the feature a significant achievement for the Commission. Sports Destination Management reaches a targeted audience of professionals who are actively seeking destinations to host tournaments, championships, and other major sporting events. By being highlighted in such a respected outlet, the Palm Beach County Sports Commission is able to showcase its world-class venues, organizational expertise, and proven track record of hosting successful events. This exposure not only validates the Commission’s leadership in the industry but also serves as a powerful tool for generating new leads, attracting event organizers, and strengthening Palm Beach County’s position as a premier sports destination.
Sports Destination Management Recognized Two Palm Beach County Events as Champions of Economic Impact Award Winners
Champions
“Little Mo” International
City of Palm Beach Gardens Tennis and Pickleball Center
Location: Palm Beach Gardens, Florida
Total Economic Impact: $1.69 million
Total Room Nights: 2,424
The “Little Mo” Internationals is in its 19th year as one of the most prestigious junior tennis tournaments in the world and features approximately 700 players ages eight to 14 from more than 60 countries. Many professional and collegiate players began their career at the “Little Mo” like Andy Roddick, Coco Gauff, Taylor Fritz and Madison Keys. It is named in memory of Maureen Connolly Brinker, who was the first woman to win the Grand Slam in 1953 and is still the only American and youngest (age 18) to have accomplished this magnificent feat.
Champions
2025 ITF Masters World Championships
Palm Beach County Sports Commission
Location: Palm Beach Gardens, Florida
Total Economic Impact: $1.6 million
Total Room Nights: 2,056
This event is unique in that it attracts players and the families worldwide to the U.S. Teams and players from more than 35 different countries visited Florida as a direct result of this event.
PEPSI National Battle of the Bands Press Announcement
The Palm Beach County Sports Commission partnered with Webber Marketing to host an exciting press conference announcing that the PEPSI National Battle of the Bands (NBOTB) will be coming to FAU Stadium for the first time ever. This historic announcement marks a significant milestone for Palm Beach County, as the nationally acclaimed event, known for celebrating the excellence, talent, and culture of Historically Black Colleges and Universities (HBCUs) marching bands, expands its footprint to South Florida.
The press conference, held in collaboration with FAU Athletics, featured event organizers, local officials, and community leaders who shared their enthusiasm for bringing this vibrant cultural and musical showcase to The Palm Beaches. The event generated strong media coverage and highlighted the Sports Commission’s role in attracting large-scale, nationally recognized events that drive tourism and economic impact.
The National Battle of the Bands will bring thousands of visitors to the region, generating significant room nights and visitor spending while enhancing the area’s reputation as a diverse and inclusive sports and entertainment destination.
This partnership with Webber Marketing underscores our commitment to forging strategic collaborations that spotlight Palm Beach County on a national stage. Together, we are helping deliver unforgettable experiences while continuing to elevate The Palm Beaches as a premier destination for world-class events.
The Palm Beach County Sports Commission leverages social media to showcase premier events, highlight world-class venues, and share engaging content that inspires fans, athletes, and organizers. These platforms amplify visibility, strengthen brand awareness, and promote Palm Beach County as a leading sports tourism destination.
Earned Media:
PEPSI National Battle of The Bands Press Conference
Press
Conference Media Impact Report
The press conference announcing that the PEPSI National Battle of the Bands (NBOTB) is coming to FAU Stadium for the first time generated remarkable media exposure and community engagement. The event, hosted in partnership between the Palm Beach County Sports Commission and Webber Marketing, resulted in more than $2.8 million in earned media value and an enormous potential total audience reach across television, digital, print, and social media outlets.
This extensive coverage highlighted the cultural significance of the NBOTB and the excitement surrounding its debut in Palm Beach County, positioning the region as a dynamic and inclusive destination for major entertainment and sporting events. The broad media reach amplified awareness of Palm Beach County’s world-class venues, visitor amenities, and community vibrancy, attracting attention from audiences far beyond South Florida.
Such widespread visibility is a tremendous win for Palm Beach County. The earned media exposure not only boosts the area’s brand recognition but also enhances its ability to attract future marquee events. By showcasing the County’s capacity to host high-profile cultural and sports experiences, this media success reinforces Palm Beach County’s reputation as a premier national destination — driving tourism, economic growth, and community pride.
Social Media
Top performing social media posts
Newsletter of the Palm Beach County Film and Television Commission | November 2025
THIS ISSUE
JET SKIS, JET SUITS, AND A VIRAL CHALLENGE IN BOCA RATON
Miami’s own DJ Khaled made his way to The Palm Beaches to join YouTube megastar MrBeast for the filming of his latest viral challenge, 100 Kids vs. World’s Strongest Man! In one of the video’s most talked-about moments, MrBeast challenged the Grammy-winning artist to a high-speed showdown, pitting DJ Khaled on a jet ski against world champion jet suit racer Issa Kalfon in an epic battle of speed, skill, and spectacle.
The exhilarating shoot took place at Burt Aaronson South County Regional Park in Boca Raton, where racers took to both the water and the skies for a larger-than-life production. The project spotlighted Palm Beach County’s unique ability to accommodate complex, high-impact filming, combining water safety, aerial coordination, and celebrity talent with precision and professionalism. Behind the scenes, the Palm Beach County Film & Television Commission partnered closely with Palm Beach County Parks and Recreation to coordinate permits, fire and rescue services, security detail, and logistics. The seamless collaboration ensured that every element of the production, from safety protocols to timing, ran efficiently. MrBeast’s production team praised the effort, sharing, “Huge thanks to Palm Beach County Parks and Recreation for being so welcoming and flexible, allowing us to make this happen.” The successful shoot underscores why The Palm Beaches continue to be a top destination for worldclass creators and productions seeking cinematic backdrops and exceptional local support.
Riviera Beach native Jevon White appears in a new national Dish Network commercial alongside ESPN’s Chris Fowler In the comedic spot, White plays a football fan overwhelmed by remotes until Fowler arrives with a vacuum strapped to his back, sucking up the clutter and handing him a single Dish remote that simplifies watching ESPN. The bit ends with the vacuum swallowing White’s phone, a lighthearted moment that’s been seen by millions. While his national profile grows, White continues to give back locally. In 2024, he returned to present the College Feature Short Award at The Palm Beaches Student Showcase of Films, inspiring young filmmakers. He also appeared on The Palm Beaches TV series What’s Poppin’ PBC?, in the episode “Building Up the Black Community” hosted by Kitty Lundan and held a supporting role in the independent film, Child Support 2, shot entirely in Palm Beach County.
The Cultural Council for Palm Beach County honors the 85th anniversary of the historic Lake Theatre with the launch of Lake Theatre Revival Series, a fourpart film celebration held on select Friday nights at the Council’s headquarters in downtown Lake Worth Beach. Originally designed in 1940 by Florida architect Roy A. Benjamin, the 1,000-seat Lake Theatre has evolved through generations of cinematic history before becoming the Council’s permanent home in 2012. “The Lake Theatre Revival Series reflects our commitment to celebrating Palm Beach County’s rich history and diverse arts,” said Dave Lawrence, the Council’s President and CEO. The free series opened Oct. 24 with a screening of His Girl Friday, and continues with Subtropic Film Festival Winners on Dec. 12, The Wiz on Feb. 6, and Citizen Kane on Apr. 3, blending classic and contemporary cinema in a tribute to local culture and community.
REEL REVIVAL AT THE LAKE THEATRE
DISHIN’ IT OUT WITH ESPN’S CHRIS FOWLER
THE SUNSHINE STATE’S STARRING ROLE
The Historical Society of Palm Beach County rolls out the red carpet for Sunshine Cinema: Florida in Film, on view Nov. 14, 2024 May 30, 2026. This landmark exhibition spotlights Florida’s starring role in film history, from Jacksonville’s silent-era studios to Palm Beach County’s appearances in Caddyshack, Donnie Brasco, Empire of the Ants, and Baywatch. Featuring rare footage, original artifacts, and interactive displays, visitors can explore the evolution of Florida filmmaking through costumes, soundtracks, and cutting-edge technology.
“We are thrilled to bring this dynamic exhibition to life,” said Jeremy Johnson, President and CEO of the Historical Society. “Florida has been a backdrop for storytelling and creativity for over a century.”
Palm Beach County is once again taking center stage as Palm Royale returns for Season 2 on Apple TV+. Starring Kristen Wiig as the ambitious Maxine Simmons, the hit series follows her determined climb into Palm Beach’s exclusive high society. Set in 1969, it explores the tension between aspiration and authenticity, asking the ultimate question: How far will you go to gain what others have? With its dazzling fashion, dramatic intrigue, and sun-soaked scenery, Palm Royale continues to capture the allure of Palm Beach while delving deeper into the struggles of belonging. The show also ties into a growing trend, Set-Jetting the inspiration for this year’s Palm Beaches Student Showcase of Films theme. As more productions - and visitors - choose Palm Beach for its beauty and sophistication, Palm Royale not only entertains but also underscores the region’s expanding role in film, television, tourism.
TLC’s hit reality series Welcome to Plathville brought its cameras to Palm BeachCounty, capturing the cast as they balance family, fun, and fresh beginnings in Boca Raton. Viewers will see life at home unfold as the Plath’s work in the yard, share quiet moments, and settle into their new Boca residence. The season follows the family’s renovation journey and adventures across local hotspots, from sunny days at Palmetto Park Beach to lively evenings at Mizner Park. Filming locations include O’Brian’s Irish Pub, The Standard Cuisine & Cocktails, Original Fat Cats, and American Social, where the Plath’s enjoy dates, dinners, and nights out with friends. The new season offers a warm, behind-the-scenes look at the family’s transition and showcases BocaRaton’s relaxed coastal charm. By filming locally, Welcome to Plathville highlights both family connection and the vibrant lifestyle of The Palm Beaches.
The Palm Beach County Film & Television Commission recently welcomed Sinclair Broadcasting to film new episodes of its hit national series Let’s Eat and Amazing Itineraries. Airing across CBS, ABC, and FOX affiliates, both programs spotlight destinations that blend food, culture, and travel, with Palm Beach County taking center stage. The productions visited a variety of scenic and culinary hot spots, highlighting the area’s unique blend of coastal charm, vibrant dining, and diverse attractions. From bustling restaurants to hidden gems, and serene waterfront settings to wild animal encounters, the shows feature the very best of The Palm Beaches. The Film Commission supported production through permitting, location assistance and logistics, underscoring the region’s film-friendly approach and world-class backdrops that make it a sought-after destination for national television.
The Palm Beach County Film & Television Commission proudly recognizes Board Member James Bearden, one of the founding members of WGPR-TV 62, as the historic station celebrates its 50th anniversary. Launched in 1975 in Detroit, WGPR-TV became America’s first Black-owned and operated television station, paving the way for diversity and representation in broadcast media. Bearden’s pioneering contributions helped establish a platform that empowered African American voices, produced locally focused programming, and inspired future generations of media professionals. Today, WGPR-TV’s legacy lives on through the WGPR-TV Historical Society and Museum, preserving its groundbreaking story and cultural impact. The Film Commission joins in celebrating Bearden’s continued leadership and his lasting influence on the evolution of inclusive storytelling in television and film. Learn more at wgprtv62museum.org
WELCOME TO PLATHVILLE FILMS IN BOCA
PALM ROYALE REIGNS AGAIN
SINCLAIR SPOTLIGHTS THE PALM BEACHES
Bearden Produced & Directed The Scene, a teen dance show
Let’s Eat Host, Monti Carlo
Amazing Itineraries Host, Hunter Hulbert
NAVIGATING PRESIDENTIAL AIRSPACE
Filming The Palm Beaches with drones offers incredible opportunities to capture the County’s coastal beauty, luxury estates, and diverse landscapes. But with President Donald Trump’s seasonal return to Mar-a-Lago, a year-round Temporary Flight Restriction (TFR) is now in place. These airspace limitations vary depending on whether the President is in town or not, and can make drone operations more challenging. However, the Film & Television Commission (FTC) is well-versed in navigating these TFRs, having coordinated similar situations during the President’s first term. Drone flights within TFR areas require an FAA waiver for approved operations. The FTC works closely with local and federal law enforcement agencies to accommodate productions safely and efficiently if-and-when possible. With the right preparation and coordination, filmmakers can continue capturing The Palm Beaches from above. Visit the FTC’s website for more information: pbfilm.com/filming-with-a-drone.
WELCOME BACK, WFLX’S, MEGAN HAYES!
The Palm Beach County Film & Television Commission and South FloridaDaily are celebrating the return of beloved host Megan Hayes, who recently came back after maternity leave. Her return marks an exciting new chapter, both for her as a mother and for the lifestyle program that spotlights the people, places, and stories that make South Florida shine. Known for her warmth and authentic on-air presence, Megan brings a fresh perspective and creative direction aimed at connecting even more deeply with the community. “I’m so excited to be back doing what I love and sharing the stories that make this community so special,” said Hayes. Viewers can look forward to engaging coverage of arts, culture, dining, entertainment, and community events, along with inspiring interviews and behind-thescenes features that celebrate life in The Palm Beaches. FOCUS
FOCUS ON FILM
BULLY BINK PREMIERES AT ULTRA CON
The animated sci-fi short Bully Bink made its debut at UltraCon2025 in Palm Beach County this September. Created by Gary Davis, of local production company Chocolate Star Entertainment, the film is set in the year 2052, where a fractured world battles for power. Its teenage hero, Bully Bink, serves the sinister Evil General Lee, until one life-changing moment teaches him that the person you mistreat today may be the one who saves you tomorrow. Part of Davis’s expansive 2050’s Sci-Fi Universe, which includes nine comic books, ten films, two TV series, an animated series, and original soundtracks, Bully Bink combines futuristic storytelling with heartfelt themes. “The goal was to create a project that sparks a new conversation,” Davis said. “It’s a message of empathy and hope told through an exciting sci-fi adventure.”
MIND & BODY IN THE PALM BEACHES
From Nov. 13–16, 2025, The Palm Beaches welcomes the acclaimed EudēmoniaSummit, a three-day immersive experience where top experts in wellness, longevity and human performance meet curious attendees seeking real-world breakthroughs. The Summit boasts a powerhouse lineup including: Andrew Huberman, neuroscientist and professor at Stanford, exploring brain function and performance. DanBuettner, National Geographic Explorer and Blue-Zones pioneer in longevity. GabbyBernstein, #1 NYT bestselling author and spiritual teacher shaping new-age wellness. HalleBerry, Oscar-winning actor turned women’s health advocate and founder of rē•spin. To get a feel of the summit’s energy, watch PBTV hosts Cindy Hing in Fest Quest in the Palm Beaches & Linda Bright in The Bright Life of The Palm Beaches as they explore last year’s zen-filled experience.
In August, VISIT FLORIDA unveiled its revitalized destination campaign, “Live More Floridays”, created in partnership with Margaritaville and Grammy-nominated musician Mac McAnally. The campaign features a re-imagined version of Jimmy Buffett’s 1986 classic “Floridays” and showcases stunning cinematic visuals, including drone footage of the Jupiter Lighthouse, local talent, and coastal storytelling that reflects Florida’s vibrant way of life. Designed for global distribution, the refreshed brand spot has already reached tens of thousands of viewers across YouTube, broadcast, and social platforms, with engagement continuing to climb. “Florida isn’t just a vacation state, it’s a vacation state of mind,” said Brett Laiken, Chief Marketing Officer of VISIT FLORIDA. “This campaign brings that spirit to life, reminding travelers that beyond the beaches and theme parks, Florida is full of unexpected moments that make you feel free, inspired, and completely yourself.” Learn more about this campaign at VISIT FLORIDA
VISIT FLORIDA LAUNCHES “LIVE MORE FLORIDAYS” CAMPAIGN
In the 1992 comedy Folks!, Location Manager Sam Tedesco secured the coastal community of Briny Breezes as the backdrop for one of the film’s most memorable sequences, a destructive mobile home fire orchestrated by stunt coordinator Conrad E. Palmisano. The fiery stunt serves as the turning point that drives main character Jon Aldrich (played by Tom Selleck) to move his aging parents, portrayed by Don Ameche and Anne Jackson, into his home. The scene culminates in a daring moment when a 1964 Ford Falcon convertible plunges into the Intracoastal Waterway, symbolizing the comedic chaos overtaking Aldrich’s life. Watch the film for free on Tubi.
LOCATION SPOTLIGHT: KRAVIS CENTER: READY FOR ITS CLOSE-UP
Located in West Palm Beach, the Kravis Center for the Performing Arts is one of Palm Beach County’s most versatile and film-friendly destinations, a world-class venue built for performance and production.
Known for hosting world-class entertainment and film screenings, the Kravis Center also serves as an exceptional on-screen backdrop thanks to its modern architecture, adaptable interiors, and built-in production infrastructure.
The venue’s sleek, contemporary façade, complete with a pedestrian-friendly plaza and digital marquee, can double convincingly as the exterior of a luxury hotel, cutting-edge medical center, or sophisticated corporate headquarters. Inside, productions have access to grand staircases, curved-glass lobbies, and stylish bar areas, ideal for scenes set at upscale galas, art exhibits, or convention events. Behind the scenes, the Kravis Center provides a fully equipped stage, performer green rooms, dressing suites, and even a woodshop for set construction. Large 26-foot elephant doors offer easy access for crews and equipment, making it a truly turnkey filming location for projects of any scale. With its striking design, productionready amenities, and prime downtown location, the Kravis Center continues to stand out as one of Palm Beach County’s premier filming destinations, where performance and storytelling come together seamlessly.
EDUCATION CORNER: SET-JETTING TAKES THE SPOTLIGHT
Florida’s largest student film competition and awards show, The Palm Beaches Student Showcase of Films (SSOF), is now open for submissions, and this year’s theme is Set-Jetting! Inspired by Palm Royale, the 2026 awards show captures the stylish, glamorous, and delightfully campy spirit of film-inspired travel, celebrating how movies and television transport audiences to stunning destinations like Palm Beach County, Paris, Hawaii, and New York City no passport required!
Set-jetting, or film-induced tourism, is a fast-growing phenomenon in which fans and travelers explore locations seen on screen, boosting local economies and destination appeal. While the theme sets the tone for this year’s red-carpet celebration, students are encouraged to submit projects on any topic, using their creativity to bring bold ideas to life.
“Set-Jetting is more than a trend; it’s a movement that connects the power of film, tourism, and culture,” said Michelle Hillery, Palm Beach County Film Commissioner. “Students are welcome to explore the theme if it inspires them, but we invite every kind of story that showcases imagination and originality.” Now in its 31st year, SSOF honors Florida’s next generation of filmmakers with over $30,000 in scholarships and awards. The submission deadline is February 4, 2026, and the red-carpet awards show will take place May 1, 2026, at the Maltz Jupiter Theatre.
BOARD
Contributors: Afya Greene, Alberto Jordat, Alexis Oteng-Amponsah, Angie Crocitto, Josh Hyber, Kelly King, Matt Mazzamaro and Whitney Woznick
Production Activity Report
For September 2025
Variance Explanations
Percentage change variances of ± 10% in performance statistics are explained in this section.
1. Hotel Room Nights: The 15% decrease in Hotel Room Nights reflects a variance that remains virtually unchanged from last month’s numbers which showcased an improvement from our previous 22% deficit. Young Hero LLC out of Rumson NJ, filmed a commercial for Ro featuring Serena Williams in Jupiter and utilized 300 hotel room nights which played a key role in narrowing the gap.
2. Total Leads: The 22% increase in Total Leads reflects targeted lead generation from newly approved FTC/PBTV-sponsored shows, resulting in 80 leads in August alone. This surge in leads has erased the earlier deficit in this category throughout the first few quarters of the year and positions us ahead of last year’s performance.
3. Lead Responses: The 22% increase in Lead Responses aligns with the rise in Total Leads, as the higher lead volume naturally generates more opportunities for engagement and follow-up.
4. Lead Conversions: The 44% year-over-year decrease in Lead Conversions reflects, in part, the timing of a large influx of 80 leads generated in August, which are expected to convert in the final quarter of 2025. This timing will skew the conversion rate from a fiscal year perspective, as FY25 concluded in September. As these leads move through the pipeline, we anticipate conversion will strengthen in the coming months, supported by the return to production of several FTC/PBTV-sponsored shows. Looking ahead, we anticipate 20 of those 80 leads to convert in October which should result in a double-digit percentage-point improvement in this category next month.
5. Website Unique Visitors: The 37% increase in Website Unique Visitors illustrates the effectiveness of our digital marketing initiatives, with over 15,000 more unique visitors recorded this year compared to the same period last year.
25-267 9 Bango
September 2025 Permits& Shot No Permits
between Okeechobee Blvd & LakeviewAve
· South RosemaryAve
– near 600 S RosemaryAve (between Fern St & Hibiscus St)
· Florida Ave – near 401 Florida Ave (between Clematis St & Banyan Blvd)
*Hutton Miller, LLC Commercials/InfomercialsVarious1912285Hyatt Delray Place
*JettyProductions VariousVarious171110N/A
*KO-MAR Productions VariousVarious21122510Various
*LGWMediaworks VariousVarious2310205Various
*Majic Robot Studios VariousVarious143510Various
*Media Zone Studios Streaming, Corporate Videos, Various Various29150N/A
*Multi Image Group (MIG) VariousVarious261104515Various
*Olympusat TelevisionVarious3114050100Various
*Pathos VariousVarious1417110Various
*Saygo Studios VariousVarious21100Various
*Studio Space / You Create Academy Independent Films, Web SeriesVarious262310Various September 2025 Production Companies & Support Services
TDC Marketing Report
November 2025
Marketing/Social Media
Social Media Followers
Facebook - 8,921 (September) to 8,933 (October)
Instagram – NEW – 376 (September) to 440 (October)
LinkedIn - 1,225 (September) to 1,248 (October)
Instagram Monthly Total
Views – 2,233 (September) to 3,585 (October)
Interactions – 65 (September) to 69 (October)
Reach – 525 (September) to 1,001 (October)
Generate Profile Visits – 212 (September) to 92 (October)
Facebook Monthly Total
Interactions – 87 (September) to 67 (October)
Views – 16,912 (September) to 7,241 (October)
Engagement – 4,735 (September) to 2,411 (October)
LinkedIn
Profile Views - 77 (September) to 93 (October)
Reached – 945 (September) to 1,370 (October)
Engagements -109 (September) to 166 (October)
Impressions - 3,582 (September) to 6,020 (October)
Connections - 832 (September) to 842 (October)
WIFI Analytics - PURPLE
Placer
Placer AI (con’t)
Media
Homeless group at center of dispute over holding Mayors' Ball at Mar-a-Lago | WLRN
WLRN Palm Beach County Convention Center. By the time the coalition learned of Baxter's interest in Mar-a-Lago, there was little time before a Mar-a
Here's How Military Women Reacted to Defense Secretary Pete
Hegseth's
Speech
The Story Exchange Pete Hegseth speaking with attendees at the 2018 Student Action Summit hosted by Turning Point USA at the Palm Beach County Convention Center in
New poll reveals Dade voters' views on Trump library deal, ending TPS and more Miami Herald Palm Beach County Convention Center on Tuesday, Nov. 5, 2024, in West Palm Beach, Fla. MATIAS J. OCNER mocner@miamiherald.com. Rolling back
FBI
Cut
Ties With SPLC After
Pleas From
Top Conservative Orgs, Letter Shows
The Daily Wire Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. (Photo by Joe Raedle/Getty Images). WASHINGTON Kash Patel's
Here's what is missing among America's men - Christian Post
Christian Post Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida. | Joe Raedle/Getty Images. Following the tragic assassination of
Trump nominates new US envoy to Philippines | ABS-CBN News
ABS-CBN ... West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. MANILA US President Donald Trump has
Israel says 'all parties' signed phase one of Gaza deal | ABS-CBN News
ABS-CBN ... during an election night event at the West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP
Daily Tribune West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Incoming US president Donald Trump on December 21, 2024
South Florida Convention and Meeting Sites - The Business Journals
The Business Journals Palm Beach County Convention Center4 pbconventioncenter.com. 650 Okeechobee Blvd. West Palm Beach 33401 561-366-3000. 150,000. 100,000. 40,000. 6,600
New
Hotel and Venue Developments Unveiled in The Palm Beaches' Meetings Sector
The Palm Beaches Directly connected to the Palm Beach County Convention Center via an enclosed walkway, guests also enjoy seamless access to an additional 350,000
Stronger support for Trump brings presidential results earlier than expected - MSN
MSN Palm Beach County Convention Center after being elected the 47th President of the United States. Not many people expected to learn today the result
Tourism employers and more seeking to hire at job fair in West Palm Beach, Riviera Beach
The Palm Beach Post 15 from 9 a.m. to 1 p.m. at the Palm Beach Convention Center in West Palm Beach; and Oct. 16 from 9 a.m. to 1 pm. at the Riviera Beach Marina
Trump nominates new US envoy to Philippines | ABS-CBN News
ABS-CBN Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. Jim Watson, AFP. MANILA US President Donald Trump has nominated
Key Points from IECSC Florida Speakers - American Spa magazine
American Spa magazine Questex's International Esthetics, Cosmetics, & Spa Conference (IECSC Florida) took place at the Palm Beach Convention Center from September 28-29
MAGA's Cult-Like Grip Breaks America's Political Pendulum—But for How Long?
La Voce di New York West Palm Beach Convention Center in West Palm Beach, Florida, USA, 06 November 2024. EPA/CRISTOBAL HERRERA-ULASHKEVICH. What's more, the
Stephen Ross in contract to buy The Ben hotel, Clearlake office in West Palm Beach
The Palm Beach Post On the south side of Okeechobee Boulevard, across from the CityPlace complex, Related owns the Hilton West
Media (Cont’d)
Palm Beach convention center hotel. The
Job seekers flock to three-day hospitality and tourism fair in Florida - WPBF
WPBF The fair will continue at the Palm Beach County Convention Center on Wednesday and at Riviera Beach Marina Event Center on Thursday. More
Shame on you for publishing letter about Charlie Kirk - Peace Arch News
Peace Arch News Palm Beach County Convention Center in West Palm Beach, Fla.Gage Skidmore/Wikimedia Commons Creative Commons License. Editor,. Quite disgusted that
Art Palm Beach 2026 Ignites the Season with Global Galleries and Bold New Voices
Yahoo Finance ... Palm Beach County Convention Center. Tickets a. ... Palm Beach County Convention Center. Tickets are now live
Trump rules out vice presidential run to stay in power after 2028 - Al Arabiya
Al Arabiya West Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. (AFP). Trump rules out vice presidential run to stay in power
Top Palm Beach County festivals, events including music, food, sports and more for 2025-26
The Palm Beach Post Art Palm Beach, Palm Beach County Convention Center. With fantastic momentum following their third event last year, this year's show promises to be
Leaked racist, anti-Semitic group chats shake US politics | The Jerusalem Post
The Jerusalem Post Palm Beach County Convention Center, in West Palm Beach, Florida, November 5, 2024; illustrative. (photo credit: REUTERS/CARLOS BARRIA) By REUTERS
Dr. Mark Hyman's Push for 'Proactive Health' Hits the Eudemonia Summit - Athletech News
Athletech News The event runs November 13–16 across the Palm Beach County Convention Center and Hilton West Palm Beach, with headliners including Andrew Huberman
Why we cannot 'agree to disagree' with the Left - Christian Post
Christian Post Palm Beach Convention Center on July 26, 2024, in West Palm Beach, Florida. | Joe Raedle/Getty Images. I sat next to a successful business leader
Why MRC's Free Speech Award Belongs To Charlie Kirk Alone - The Daily Wire
The Daily Wire Palm Beach Convention Center on July 26, 2024 in West Palm Beach, Florida. (Photo by Joe Raedle/Getty Images). Charlie Kirk was a tireless champion
Trump rules out vice presidential run to stay in power after 2028 - Al Arabiya
Al Arabiya Palm Beach Convention Center in West Palm Beach, Florida, on November 6, 2024. (AFP). Trump rules out vice presidential run to stay in power after
DEFINITE Room Rental by Month - FY 2026
October 2025 Project Status Report
Department of Environmental Resources Management
Bonefish Cove Restoration Update
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Coral Reef Disturbance Response Monitoring
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Palm Beach County Board of County Commissioners
Maria G. Marino, Mayor, Sara Baxter, Vice Mayor, Gregg K. Weiss, Joel G. Flores, Marci Woodward, Maria Sachs, Bobby Powell Jr.
Limestone Creek Maintenance
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Best Beaches in the Southeast!
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November 1: November November 15: November 25: November 3: 26: Adventure LagoonFest
Florida Native Plant Bingo
Scrub to Marsh Exploring
Frightful Ferns Volunteer Day
Rufous Hummingbird Sighting
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Twilight Entomology Lab
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Upcoming Events
Morning Paddle in Downtown West Palm Beach
Yamato Scrub Natural Area at Delray Oaks Natural Area FREE event at Area
Awaits: at Winding Waters Natural Register for a at at Delaware Scrub Natural Area
PALM BEACH INTERNATIONAL AIRPORT
TRAFFIC
REPORT for the period ended September 2025
(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary
(2) Percentage Change in load factor is stated in absolute difference
(3) Freight plus mail in US Tons
(4) Landings plus Takeoffs, includes cargo carriers
(5) Per FAA Tower
Palm Beach County Department of Airports
846 PBIA, West Palm Beach , FL 33406-1470 www.pbia.org
PALM BEACH INTERNATIONAL AIRPORT
ENPLANEMENT TRAFFIC REPORT for the period ended September 2025
Airline Percentage of Market
PALM BEACH INTERNATIONAL AIRPORT
TRAFFIC REPORT
for the period ended September 2025
Change in Enplanements by Airline
AIRPORTS COUNCIL INTERNATIONAL
Monthly Airport Traffic Statistics
West Palm Beach, Florida, United States of America Palm Beach International Airport for the period ended September 2025
* Per FAA Tower ** In metric tons as required by ACI reporting standards includes Mail plus Freight
$7,529,171
$14,454,719
CONTRACT TRACKING REPORT
(2022-1019), (2023-1356), (2024-0994)
(R2022-1017), (20231354), (2024-0993),
(2022-1018), (2023-1355), ( 2024-0995)
(2022-1024), (2023-1353), (2024-0992)
SUBCONTRACTS OVER $100,000
DPBC Wellcoming, LLC $1,500,000, $500,000
R2024 1302 annually, pd in installments
PBCFTC Olympusat $590,000, 118,000 annually Pd in monthly installments
DPBC-Simpleview, LLC Web Based Services
DPBC-Zimmerman, LLC R2018-1121 -Creative Design
annually pd mo. $70,000
7/30/27 initial five yr. agreement
1-1 yr renewals
1- 5yr. agreement
DPBC-Zimmerman Agency LLC R Public Relations Total contract not to exceed $300,000 10/1/2024 9/30/27 two 1-yr extensions ending 9/30/29
DPBC-Professional $223,160 10/1/23 9/30/24 Convention Management Association (PCMA) (sole Source)R2024-0831
Culture-Push, Inc.
Marketing Services $201,000 annual fee not to
Initial 1 yr. with 2, 2yr. renewals (R2021-0401) (R2022-0788) (R2024-1155)
exceed $300,000 including travel and other out-of-pocket $89,000 annually 10/1/22 10/1/24 9/30/2024 9/30/2026 2nd renewal of 2yrs 2 yr. extension
CONVENTION CENTER
CC-Management Global Spectrum $225,000 annually Plus up to $90,000 Incentive fee 7/1/17
CC-F&B Oakview Group (OVG)
(2022-0948)
DPBC - FOREIGN MARKETING
DPBC-Vox International, Inc. $92,125 annually 10/1/24 2/30/27 (Canada) Not to exceed $276,375
DPBC-LMG Management $96,000 annually 10/1/24 9/30/27 Not to exceed $288,000 (Germany)
Your brief to us was clear, and exactly the service we provide our clients seeking to understand the Fair Market Value of Sponsorship Deals
THE BRIEF
BACKGROUND
The ‘Cognizant Classic in the Palm Beaches’ is a PGA Tour Event held at PGA National and will continue to be contested there for at least the next 2-years. Discover Palm Beaches are currently in re-negotiation talks with the Tournament, discussing a continuation of their Presenting Partner rights. With golf being an integral part of the Discover Palm Beaches brand, Gemba have been engaged to provide a Fair Market Valuation, utilsing their Turnstile Sponsorship Valuation product, to ultimately help Discover Palm Beaches make a more informed decision around whether to continue their tournament sponsorship
SCOPE
Valuation of the Discover the Palm Beaches x Cognizant Classic Presenting Partnership
OBJECTIVES
DELIVERABLES
1. Ensure the Discover the Palm Beaches are not overpaying for the rights on offer
2. Ensure they are spending on the right suite of rights that will deliver the most value for them
3. Ensure Discover the Palm Beaches is equipped with the most accurate, credible and defensible valuation to support negotiations
1. Detailed written valuation report
2. Presentation of report to key stakeholders
Our Valuation Methodology
The Turnstile methodology, developed by Gemba, values every single right in the package to deliver a holistic, fair market price valuation that captures the full value of your partnership.
The Turnstile methodology identifies three key components of value; Benefits, Exposure, and Intellectual Property.
Unlike a media equivalency valuation, a Turnstile Valuation does not require arbitrary discounting to bring it in line with a realistic transaction price. Our valuation is the fair market price.
Accurate, Credible & Defensible.
BENEFITS
Valuation of contracted tangible benefits
Rights include ticketing, hospitality, social & digital media, activations, appearances, etc.
Benchmark prices from our unrivalled repository of global sponsorship industry rates are applied to the inventory using our bespoke valuation approaches to capture the value of every single right.
EXPOSURE
Valuation of brand exposure on broadcast and OTT channels
Rights include LED, static signage, virtual signage, apparel branding, media backdrops, signage around stadium/venue, etc.
Our intimate knowledge of global sponsorship industry signage rates and our proprietary research on sponsorship inventory effectiveness delivers exposure valuations that reflect market prices and reward premium inventory.
INTELLECTUAL PROPERTY
Valuation of the right to associate with a Rights Holder’s brand
Rights include official designations, co-branding, use of brand assets such as logos, etc.
Our unrivalled understanding of the value of Intellectual Property is underpinned by our insight into the rates being paid by the market for access to IP and our global fanbase sizing research.
The output is a bottom-up, data driven, holistic valuation that reflects the market value, or recommended transaction price, of the rights.
Broadcast Exposure Methodology
There are four key steps to calculating the exposure value.
The key difference between a Turnstile Valuation and a media equivalency valuation is the use of industry signage rates in place of TV advertising rates.
This enables us to produce valuations that are accurate, credible & defensible.
The application of the Turnstile Impact Score also ensures that quality inventory that drives consumer recall and consideration is rewarded.
STEPS
LOGO EXPOSURE
DESCRIPTION
Tracking of brand exposure seconds broadcast channels.
IMPACT SCORE
A proprietary research study which measures how effective each different exposure asset is in driving consumer recall and consideration.
AUDIENCE RATINGS
Calculation of the average audience across television, OTT, attendance, digital app where available.
BENCHMARK SIGNAGE RATE
Application of relevant sport and entertainment signage rates, as opposed to TV advertising rates.
BROADCAST EXPOSURE VALUATION
A valuation that reflects the fair market price of the Exposure assets, as opposed to the media equivalency.
The size of the property’s fan base and the market rates being paid for access to Intellectual Property underpin our valuation approach
INTELLECTUAL PROPERTY VALUATION METHODOLOGY
FAN BASE SIZE
We conduct a global proprietary research programme to understand the fan base size of hundreds of leagues, events and teams
TURNSTILE IP RATE
We calculate market IP rates by analysing hundreds of sponsorship contracts and removing the Benefits and Exposure value to identify the IP value.
We have identified a series of key value drivers which affect the IP rate that is paid. Each sponsorship is assessed against these factors to determine the relevant IP rate to be applied.
The fair market price for use of a rights holder’s Intellectual Property at different tiers of sponsorship.
Ad Units have been included within the overall valuation. These will be removed from the ‘Exposure Valuation’ section of the report, with the focus being on the traditional sponsorship assets
INSIGHTS
• Gemba values Discover the Palm Beach’s partnership of the Cognizant Classic at $1.3m, which is 2% above the proposed contract fee of $1.3m
• The valuation is primarily driven by Intellectual Property at $462k or 35% of the total
This is predominately driven by Presenting Partner IP which has been valued using Below Average Tier 2 Event Intellectual Property Rates
• Benefits drives $456k of the overall valuation, largely due to Hospitality rights at $310k
• Exposure drives $402k, with $303k being driven by Ad-Units, and $99k from Broadcast and OOH Exposure assets
Note that the ‘Exposure Valuation’ section will focus on the Traditional Sponsorship assets, with the Ad-Units being removed
Presenting Partner IP is the most valuable right driving 34% of overall deal value, followed by Hospitality driving 68% of Benefits value
BREAKDOWN OF KEY DRIVERS OF SPONSORSHIP VALUE | COGNIZANT CLASSIC | $USD
SPONSORSHIP DEAL VALUE BY INVENTORY
INSIGHTS
• The top three assets sit across Benefits, Exposure and IP
• The Presenting Partner IP is the most valuable right, at $443k
Note that the Intellectual Property value from the Tuesday Pro-Am Presenting Partnership has also been included, valued at $19k
• Hospitality rights are valued at $310k, with the 2 x Shoreline Suites driving $170k, and the Ross Cabana Suites driving $100k of this value
The remaining value ($40k) stems from Valet Parking passes
• TV Integrated rights drive the most Broadcast Exposure at $73k, with TVGI Text driving $69k of this due to its high Time on Screen Percentage (TOS%)
Discover Palm Beaches derive 35% of their Total Deal Value from Benefits, which is 9pp higher than Gemba’s Sponsorship Benchmarks
• Benefits over-index by 9pp, which is typically the case when partners receive a significant allocation of ticketing & hospitality rights
This is the case for Discover Palm Beaches, where multiple high-value hospitality and ticketing rights are received, such as the Shoreline Suites and Ross Cabanas
• Exposure value accounts for 30% of Discover Palm Beaches Total Deal Value, which is 2pp less than Gemba’s Typical Event Tier 2 Sponsorship Benchmarks
Exposure unsurprisingly under-indexes, with the majority of branded assets being the Tournament lock-up logo, where Discover Palm Beaches have a lower Share of voice, compared to the Pure Sponsor Mark, and as such, less Exposure value is driven
• Intellectual Property value under-indexes compared to Gemba’s Sponsorship Benchmarks, which is unsurprising given the application of Below Average Intellectual Property rates
Note: Projected figures are all reflective of a conservative 2% inflation rate
INSIGHTS
• Gemba projections indicate that the value of Discover Palm Beach’s Presenting Partnership will increase by 8% to $1.4m in 2027
• Benefits rights will increase in value by $9k, which accounts for the growth seen on Cognizant Classic Social Channels, as well as a 2% inflation rate
• Exposure value is expected to see the largest growth, increasing to $512k in 2027
NBC Broadcasts of the Cognizant Classic have have seen a significant increase in viewership between 2024 and 2025, and, as such, we have forecasted for this audience growth to continue through to 2027
Similarly, Golf Channel Viewership of the Cognizant Classic has increased by 19% over the last two tournament iterations, and we have forecasted for this to continue through till 2027, which would closely align cable viewership to the final year of the Honda Classic in 2023
• Our Global Propriety Insights Programme has highlighted a decline in the PGA Tour fanbase over recent years, which is consistent trend Gemba has seen across other Global Golf Events and Leagues
As such, the 2027 IP Valuation accounts for this declining fanbase, decreasing from $462k to $446k
03 STRATEGIC CONSIDERATIONS
The Presenting Partnership delivers a better value-for-money option in relation to the Contract Fee, compared to the Local Sponsor option
PRESENTING PARTNER VS LOCAL SPONSOR | COGNIZANT CLASSIC | $USD
A minimal array of Benefits rights and only 1 Exposure asset (Volunteer Uniforms), which has a minimal TOS%, results in the Local Sponsor Package falling considerably under the proposed contract fee
INSIGHTS
• The value of the rights received within the Presenting Partnership option exceed the proposed contract fee by 18%
Note that this figure includes both the Network and Cable Ad-Units
• In contrast, the Local Sponsor option is valued 28% below the Contract Fee of $750k,
This package only includes 3 Benefits rights (Activation, Digital Media, and Hospitality), which collectively drive $193k
Only $3k of Exposure value is driven by the Logo on Volunteer Uniforms, reflective of this assets minimal time on screen
COGNIZANTCLASSICINTHEPALMBEACHES
This AGREEMENT is made as of the day of , 2025, by and between Palm Beach County, a political subdivision of the State of Florida, by and through its Board of County Commissioners (“COUNTY”), and PGA TOUR ENTERPRISES, LLC (“TOUR”) (singularly, “PARTY” and collectively, “PARTIES”), authorized to do business in the State of Florida, whose Federal I.D. is 372113106.
WHEREAS, TOUR has produced an annual Professional Golf Association Tour Tournament, (“TOURNAMENT”), featuring professional golfers with which TOUR has agreements for participation at PGA National Resort in Palm Beach Gardens, Florida since 1972;
WHEREAS, COUNTY desires to be a presenting sponsor and have “IN THE PALM BEACHES” included as part of the official TOURNAMENT name, as follows: “COGNIZANT CLASSIC IN THE PALM BEACHES”;
WHEREAS, the COUNTY has determined that the TOURNAMENT will provide benefits to tourists, residents, and businesses in the COUNTY by bringing golf enthusiasts to the COUNTY for the duration of the TOURNAMENT;
WHEREAS, the COUNTY, through its Tourist Development Council (“TDC”), as well as the Palm Beach County Sports Commission, Inc. (“SPORTS”) and Discover the Palm Beaches, Inc. (“DISCOVER”) desire to cooperate in the implementation of the TOURNAMENT with TOUR pursuant to this AGREEMENT; and
WHEREAS,theCOUNTY andTOUR desiretoestablishthetermsandconditionsforthe COUNTY’sparticipation as a presenting sponsor of the TOURNAMENT, as set forth herein.
NOW, THEREFORE, in consideration of the mutual representations, terms and covenants hereinafter set forth, the sufficiency of which is hereby acknowledged, the PARTIES hereby agree:
1. Recitals. The above recitals are true and correct and are incorporated herein.
2. Purpose. The purpose of this AGREEMENT is to establish the terms and conditions for the PARTIES tomutuallyparticipateinthe 2025,2026,and2027TOURNAMENTs,whichare(inclusiveofthePROAMs).
3. Effective Date. This AGREEMENT shall become effective immediately upon full execution of this AGREEMENT (with COUNTY as the final signatory)
4. Term. The term of this AGREEMENT will commence on the Effective Date as set forth herein and terminate on April 30, 2028.
5. Funding The total funding to be provided by the COUNTY under this AGREEMENT shall not exceed $3,375,000
6. COUNTY Obligations. The COUNTY agrees to:
(a) Provide payments to the TOUR, as follows: (1) $562,500 (five hundred sixty two thousand five hundred dollars) on or before February 21, of each year of the term of the Agreement, and (2) $562,500 (five hundred sixty two thousand five hundred dollars) on or before April 17, of each year of the term of the AGREEMENT, in each instance in immediately available funds upon the TOUR providing the supporting documentation, per Section 7(g) below
(b) Provide the TOUR with a logo for each of the following for sponsorship recognition and use as set forth in EXHIBIT A: (i) the COUNTY, (ii) TDC, (iii) SPORTS and (iv) DISCOVER.
7. TOUR Responsibilities and Deliverables.
(a) TOUR shall include the phrase “IN THE PALM BEACHES” as part of the official name of the TOURNAMENT, as follows: “COGNIZANT CLASSIC IN THE PALM BEACHES.”
(b) TOUR shall host the TOURNAMENT at PGA National Resort in accordance with the responsibilities and deliverables set forth herein and attached as EXHIBIT A.
(c) TOUR shall provide all activities and services regarding the planning, organization, production, and operation of the TOURNAMENT and shall be responsible for the full cost of such activities and services and the provision of such responsibilities and deliverables.
(d) TOUR shall be responsible for securing use of PGA National Resort and coordinating the TOURNAMENT
(e) TOUR shall be responsible for securing and coordinating all media coverage for the TOURNAMENT.
(f) The ownership of the TOURNAMENT shall remain with the TOUR
(g) No later than thirty (30) days prior to the COUNTY’s 2nd payment, the TOUR shall provide COUNTY with supporting documentation with sufficiently reasonable detail showing the provision of each of the deliverables in EXHIBIT A. Documentation submitted by the TOUR shall be itemized in sufficient detail for pre-payment audit thereof. Such documentation may include invoices, substantiated proof of payment or performance of the goods and services.
8. Event Monitoring and Evaluation The COUNTY shall monitor and conduct an evaluation of compliance with this AGREEMENT. TOUR shall provide County representatives as hereinafter defined, in possession of tickets to either the Shoreline Suites, Ross Cabana Hospitality Suites, or Grounds Passes as set forth in Sections 6, 9, & 10 in EXHIBIT A, which COUNTY
REPRESENTATIVES may include, but are not limited to, the County Mayor, County Commissioners, County Administration, Department Staff, other County staff, TDC staff and board members, SPORTS staff, DISCOVER staff and board members, and guests (collectively, “COUNTY REPRESENTATIVES”) full access, including but not limited to parking, meals and entertainment, without cost to the TOURNAMENT or COUNTY, and to any other key stakeholder events to observe, encourage, and/or monitor the TOUR's program, procedures, and operations under this AGREEMENT or to discuss the TOURNAMENT with the TOUR's personnel. Such participation shall be reasonable relative to any such event’s capacity restrictions, and overall purpose and shall be determined by COUNTY, in consultation with TOUR. To encourage and facilitate COUNTY’s participation, as part of the consideration for this AGREEMENT, TOUR shall provide a reasonable number of complimentary tickets to the COUNTY and to key stakeholder events as set forth in EXHIBIT A during the term of this AGREEMENT to the COUNTY for further distribution to COUNTY REPRESENTATIVES The COUNTY hereby authorizes TOUR to provide such access directly to the COUNTY REPRESENTATIVES on the COUNTY’s behalf. In so doing, TOUR shall take all reasonable efforts to communicate to the COUNTY REPRESENTATIVES that the access to the event and to any key stakeholder events is being provided pursuant to this AGREEMENT, and that the COUNTY is the donor of said access for any state or local reporting purposes. The foregoing authorization may be revoked by COUNTY at any time for any reason upon notice to TOUR.
9. Force Majeure. In the event of a force majeure event that results in the cancellation of the TOURNAMENT, then no PARTY shall be considered in default by reason of any failure in performance if such failure arises out of causes reasonably beyond the control of any PARTY and without the PARTY’S fault or negligence. Such causes include, but are not limited to:
a. Natural or public health emergencies or pandemics and epidemics, including but not limitedto, thosecaused bybacteriaor virus and relatedactions, regulations, ordecrees by federal, state, or local government or by a sport governing body or authority;
b. Acts of God, such as severe acts of nature or weather events including floods, fires, earthquakes, hurricanes, or natural explosions.
c. War, acts of terrorism, explosions, or manmade biological attack;
d. Acts of government authorities such as exportation, condemnation, and changes in laws and regulations (such acts are not compensable under this AGREEMENT); and strikes and labor disputes;
e. COUNTY’S declaration of a state of emergency (healthcare or other).
If theTOURNAMENT for which a pre-payment was madeis cancelled and does not occur due to a force majeure event, COUNTY will be reimbursed for those payments, minus verifiable documented direct expenditures TOUR has made towards the TOURNAMENT and any noncancellable obligations incurred by TOUR under this AGREEMENT (after all mitigation efforts) which expenditures must be dated and occurring prior to the notification of the Force Majeure cancellation. No overhead, profit, or internal expenditures shall be included as verifiable documented expenditures. TOUR shall provide invoices and totheextentpracticable,paid receipts in order to document expenditures made to date of cancellation. Thereafter, COUNTY and TOUR shall be relieved of all obligations under this AGREEMENT relating to such cancelled TOURNAMENT.
Notwithstanding the forgoing, in the event that TOUR postpones or delays the TOURNAMENT due to a force majeure event, then TOUR shall have the right to elect to stage, produce and distribute the live TOURNAMENT on its rescheduled date and/or time and to provide COUNTY with the applicable sponsorship and advertising benefits hereunder in accordance with all the terms hereof in connection with the rescheduled TOURNAMENT (including, without limitation, any payments described in Section 7(a) and all benefits under EXHIBIT A), in which case all of the COUNTY and TOUR’s rights herein shall survive. For clarity, the foreseeability of an event shall not be a disqualifying factor in a determination of whether such event is considered a force majeure event hereunder.
10. Authority to Execute This AGREEMENT. Any person executing this AGREEMENT hereby warrants and represents that he or she has received all corporate, government, association, or entity authorization necessary to enter this AGREEMENT.
11. Notices.AllnoticesrequiredunderthisAGREEMENTshallbeinwritingandshallbepersonally delivered; sent certified mail, return receipt requested; or e-mail with verbal confirmation to:
As to the County:
Emanuel Perry, ExecutiveDirector
Palm Beach County Tourist DevelopmentCouncil 2195 Southern Boulevard, Suite 500 West Palm Beach, Florida 33406 561-233-3133 with a copy to:
Palm Beach County Attorney’s Office
Yelizaveta B. Herman
301 North Olive Avenue, Suite 601 West Palm Beach, Florida 33401 561-355-2225
Joseph Abruzzo County Administrator
Palm Beach County
301 North Olive Avenue West Palm Beach, Florida33401 561-355-6726
George Linley, Executive Director
Palm Beach County Sports Commission 2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406
Milton Segarra, President & CEO Discover the Palm Beaches
2195 Southern Blvd, Suite 400
West Palm Beach, FL 33406
As to TOUR:
Neera Shetty Chief Legal Officer
PGA TOUR Enterprises, LLC
1 PGA TOUR Boulevard
Ponte Vedra Beach, FL 32082
These names and addresses can be modified at any time by written notice to the remaining signatories to this AGREEMENT.
12. Delegation of Duty. Nothing contained herein shall be deemed to authorize the delegation of the constitutional or statutory duties of state, county, or cityofficers.
13. Filing. A copy of this AGREEMENT shall be filed with the Clerk of the Circuit Court in and for Palm Beach County.
14.Indemnification. In the absence of the gross negligence or willful misconduct by COUNTY, TOUR shall protect, defend, reimburse, indemnify and hold COUNTY, its agents, employees and elected officers harmless from and against all third-party claims, liability, expense, loss, cost, damages or causes of action of every kind or character, including reasonable attorney’s fees and costs, whether at trial or appellate levels or otherwise, arising during and as a result of their performance of the terms of this AGREEMENT or due to the acts or omissions of TOUR.
15. PublicRecords. Notwithstanding anything contained herein, as provided underSection 119.0701, F.S., if the TOUR: (i) provides a service; and (ii) acts on behalf of the COUNTY as provided under Section 119.011(2) F.S., the TOUR shall comply with the requirements of Section 119.0701, Florida Statutes, as it may be amended from time to time. The TOUR is specifically required to:
(a) Keep and maintain public records required by the COUNTY to perform services as provided under this AGREEMENT.
(b) Upon request from the COUNTY’S Custodian of Public Records, provide the COUNTY with a copy of the requested records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided in Chapter 119 or as otherwise provided by law. The TOUR further agrees that all fees, charges and expenses shall be determined in accordance with Palm Beach County PPM CW-F-002, Fees Associated with Public Records Requests, as it may be amended or replaced from time to time.
(c) Ensure that public records that are exempt, or confidential and exempt from public
records disclosure requirements are not disclosed except as authorized by law for the duration of the AGREEMENT Term and following completion of the AGREEMENT, if the TOUR does not transfer the records to the public agency.
(d) Upon completion of the AGREEMENT the TOUR shall transfer, at no cost to the COUNTY,all public recordsin possession of the TOURunlessnotifiedby COUNTY’s representative/liaison, on behalf of the COUNTY’s Custodian of Public Records, to keep and maintain public records required by the COUNTY to performthe service. If the TOUR transfers all public records to the COUNTY upon completion of the AGREEMENT, the TOUR shall destroy any duplicate public records that are exempt, or confidential and exempt from public records disclosure requirements. If the TOUR keeps and maintains public records upon completion of the AGREEMENT, the TOUR shall meet all applicable requirements for retaining public records. All records stored electronically by the TOUR must be provided to COUNTY, upon request of the COUNTY’s Custodian of Public Records, in a format that is compatible with the information technology systems of COUNTY, at no cost to COUNTY.
(e) If the TOUR (i) provides a service; and (ii) acts on behalf of the COUNTY as provided under Section 119.011(2) F.S., failure of the TOUR to comply with the requirements of this article shall be a material breach of this AGREEMENT COUNTY shall have the right to exercise any and all remedies available to it, including but not limited to, the right to terminate for cause. TOUR acknowledges that it has familiarized itself with the requirements of Chapter 119, F.S., and other requirements of state law applicable to public records not specifically set forth herein.
IF THE TOUR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE TOUR’S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS AGREEMENT, PLEASE CONTACT THE CUSTODIAN OF PUBLIC RECORDS AT RECORDS REQUEST, PALM BEACH COUNTY PUBLIC AFFAIRS DEPARTMENT, 301 N. OLIVE AVENUE, WEST PALM BEACH, FL 33401, BY E-MAIL AT RECORDSREQUEST@PBCGOV.ORG OR BY TELEPHONE AT 561-355-6680.
16. Inspector General. Palm Beach County has established the office of the Inspector General in Palm Beach County Code, Section 2-421-2-440, as may be amended. The Inspector General’s authority includes but is not limited to the power to review past, present, and proposed COUNTY contracts, transactions, accounts, and records, to require the production of records, and to audit, investigate, monitor, and inspect the activities of TOUR, its officers, agents, employees, and lobbyists in order to ensure compliance with contract requirements and detect corruption and fraud. TOUR’s failure to cooperate with the Inspector General or interfering with or impeding any investigation shall be in violation of Palm Beach County Code, Section 2-421-2-440, and punished pursuant to Section 125.69, Florida Statutes, in the same manner as a second-degree misdemeanor.
17. Non-Discrimination. The COUNTY is committed to assuring equal opportunity in the award of contracts and complies with all laws prohibiting discrimination. Pursuant to Palm Beach County ResolutionR2025-0748, as may be amended, the Parties warrant and represent that throughout the term of the AGREEMENT, including any renewals thereof, if applicable, all of its employees are treated equally during employment without regard to race, color, religion, disability, sex, age, national origin, ancestry, marital status, familial status, sexual orientation, , or genetic information. Failure to meet this requirement shall be considered default of the AGREEMENT
18. Remedies. No remedy herein conferred upon any Party is intended to be exclusive of any other remedy, and each and every such remedy shall be cumulative and shall be in addition to every other remedy given hereunder or now or hereafter existing at law or in equity or by statute or otherwise. No single or partial exercise by any Party of any right, power or remedy hereunder shall preclude any other or further exercise thereof.
No provision of this AGREEMENT is intended to, or shall be construed to, create any thirdparty beneficiary or to provide any rights to any person or entity not a Party to this AGREEMENT, including but not limited to, any citizen or employees of the COUNTY.
19. Governing Law/Venue/Waiver. This AGREEMENT shall be governed by the laws of the State of Florida. Any and all legal action necessary to enforce the AGREEMENT will be held in Palm Beach County and the AGREEMENT will be interpreted according to the laws of Florida. BY ENTERING INTO THIS AGREEMENT, ALL PARTIES HEREBY EXPRESSLY WAIVE ANY RIGHTS THEY MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL LITIGATION RELATED TO THIS AGREEMENT.
20. Insurance. The TOUR shall maintain at its sole expense, in force and effect at all times during the Term of this AGREEMENT, insurance coverage and limits (including endorsements) as described herein. Failure to maintain at least the required insurance shall be considered default of the AGREEMENT. The requirements contained herein, as well as COUNTY’s review or acceptanceofinsurance maintainedbyTOUR, arenot intended to and shall not in anymanner limit or qualify the liabilities and obligations assumed by TOUR under the AGREEMENT. TOUR agrees to notify the COUNTY at least ten (10) days prior to cancellation, non-renewal or material change to the required insurance coverage. Where the policy allows, coverage shall apply on a primary and non-contributory basis.
(a) Commercial General Liability: TOUR shall maintain Commercial General Liability at a limit of liability not less than $1,000,000 combined single limit for bodily injury and property damage each occurrence. Coverage shall not contain any endorsement(s) excluding contractual Liability or Cross Liability.
Additional Insured Endorsement: The Commercial General Liability policy shall be endorsed to include, “Palm Beach County Board of County Commissioners, a Political Subdivision of the State of Florida, its Officers, Employees, and Agents”, “Palm Beach County Sports Commission, Inc.”, and “Discover the Palm Beaches, Inc.”, as Additional Insureds. A copy
of the endorsement shall be provided to COUNTY, SPORTS, and DISCOVER upon request.
(b) Workers’ Compensation Insurance & Employer’s Liability: TOUR shall maintain Workers’ Compensation&Employer’s Liabilityin accordance with Chapter440 oftheFloridaStatutes.
(c) Professional Liability: TOUR shall maintain Professional Liability, or equivalent Errors & Omissions Liability, at a limit of liability not less than $1,000,000 each occurrence, and $2,000,000 per aggregate. For policies written on a “claims-made” basis, TOUR warrants the Retroactive Date equals or precedes the effective date of this AGREEMENT In the event the policy is canceled, non-renewed, switched to an Occurrence Form, retroactive date advanced, or any other event triggering the right to purchase a Supplement Extended Reporting Period (SERP) during the term of this AGREEMENT, TOUR shall purchase a SERP with a minimum reporting period not less than three (3) years after the expiration of the AGREEMENT term. The requirement to purchase a SERP shall not relieve the TOUR of the obligation to provide replacement coverage. The Certificate of Insurance providing evidence of the purchase of this coverage shall clearly indicate whether coverage is provided on an “occurrence” or “claims-made” form. If coverage is provided on a “claims-made” form the Certificate of Insurance must also clearly indicate the “retroactive date” of coverage.
(d) Waiver of Subrogation: Except were prohibited by law, TOUR hereby waives any and all rights of Subrogation against the COUNTY, its officers, employees and agents for each required policy except Professional Liability. When required by the insurer or should a policy condition not permit an insured to enter into a pre-loss AGREEMENT to waive subrogation without an endorsement, then TOUR shall notify the insurer and request the policybeendorsed with aWaiverofTransfer of Rights of Recovery Against Others, or its equivalent. This Waiver of Subrogation requirement shall not apply to any policy t h a t includes a condition to the policy specifically prohibiting such an endorsement or voids coverage should TOUR enter into such an AGREEMENT on a pre-loss basis.
(e) Certificatesof Insurance: Priorto executionofthis AGREEMENT,renewal,within forty-eight (48) hours of a request by COUNTY, and upon expiration of any of the required coverage throughout the Term of this AGREEMENT, the TOUR shall deliver to the COUNTY or COUNTY’s designatedrepresentative asignedCertificate(s)of Insurance evidencing that all types andminimum limits of insurance coverage required by this AGREEMENT have been obtained and are in force and effect. Certificates shall be issued to:
Palm Beach County Board of County Commissionersand may be addressed: c/o Department
Using the address as indicated in the “Notices” article or another address on AGREEMENT of the parties.
(f) Right to Revise or Reject: COUNTY, by and through its Risk Management Department in cooperation with the contracting/monitoring department, reserves the right to review, modify, reject, or accept any required policies of insurance, including limits, coverage, or endorsements.
21. Severability. In the event that any provision of this AGREEMENT is held by a court of competent jurisdiction to be invalid or is otherwise unenforceable, then such provision shall be deemed null and void and shall be severable but shall not invalidate any other provision of this AGREEMENT
22. Public Entity Crimes. As provided in F.S. 287.132-133, by entering into this AGREEMENT or performing any work in furtherance hereof, the TOUR certifies that it, its affiliates, and to its knowledge the TOUR’s subcontractors,consultants, and suppliers,whowillperformhereunder,have not been placed on the convicted vendor list maintained by the State of Florida Department of Management Services within the 36 months immediately preceding the date hereof. This notice is required by F.S. 287.133(3)(a).
23. Scrutinized Companies.
As provided in F.S. 287.135, by entering into this AGREEMENT or performing any work in furtherance hereof, the TOUR certifies that it, its affiliates, and to its knowledge the TOUR’s subcontractors, consultants, and suppliers who will perform hereunder, have not been placed on the Scrutinized Companies that boycott Israel List, or is engaged in a boycott of Israel, pursuant to F.S. 215.4725. Pursuant to F.S. 287.135(3)(b), if TOUR is found to have been placed on the Scrutinized Companies that Boycott Israel List or is engaged in a boycott of Israel, this AGREEMENT may be terminated at the option of the COUNTY.
When contract value is greater than $1 million: As provided in F.S. 287.135, by entering into this AGREEMENT or performing any work in furtherance hereof, the TOUR certifies that it, its affiliates, and to its knowledge the TOUR’s subcontractors, consultants, and suppliers who will perform hereunder, have not been placed on the Scrutinized Companies With Activities in Sudan List or Scrutinized Companies With Activities in The Iran Petroleum Energy Sector List created pursuant to F.S. 215.473 or is engaged in business operations in Cuba or Syria.
If the COUNTY determines, using credible information available to the public, that a false certification has been submitted by TOUR, this AGREEMENT may be terminated and a civil penalty equal to the greater of $2 million or twice the amount of this AGREEMENT shall be imposed, pursuant to F.S. 287.135. Said certification must also be submitted at the time of AGREEMENT renewal, if applicable.
24. Counterparts. This AGREEMENT, including the exhibits referenced herein, may be executed in one or more counterparts, all of which shall constitutecollectively but one and the same AGREEMENT. The COUNTY may execute the AGREEMENT through electronic or manual means. TOUR shall execute by manual means only, unless the COUNTY provides otherwise.
25. E-Verify-Employment Eligibility TOUR warrants and represents that it is in compliance with section 448.095 , Florida Statutes, as may be amended, and that it: (1) is registered with the E-Verify System (E-Verify.gov), and uses the E-Verify System to electronically verify the work authorization status of all new employees; and (2) has verified or shall verify, prior to entering into any contract with a subcontractor, that all of TOUR’s subcontractors performing the duties and obligations of this AGREEMENT are registered with the E-Verify System, and use the E-Verify System to electronically verify the work authorization status of all new employees.
TOUR shall obtain from each of its subcontractors an affidavit stating that the subcontractor does not employ, contract with, or subcontract with an Unauthorized Alien, as that term is defined in section 448.095(1)(f), Florida Statutes, as may be amended. TOUR shall maintain a copy of any
such affidavit from a subcontractor for, at a minimum, the duration of the subcontract and any extension thereof. This provision shall not supersede any provision of this AGREEMENT which requires a longer retention period.
COUNTY shall terminate this AGREEMENT if it has a good faith belief that TOUR has knowingly violated Section 448.09(1), Florida Statutes, as maybe amended. If COUNTY has a good faith belief that TOUR’s subcontractor has knowingly violated section 448.09(1), Florida Statutes, as may be amended, COUNTY shall notify TOUR to terminate its contract with the subcontractor and TOUR shall immediately terminate its contract with the subcontractor. If COUNTY terminates this AGREEMENT pursuant to the above, TOUR shall be barred from being awarded a future contract by COUNTY for a period of one (1) year from the date on which this AGREEMENT was terminated. In the event of such contract termination, TOUR shall also be liable for any additional costs incurred by COUNTY as a result of the termination.
26. Entirety of AGREEMENT. The Parties agree that this AGREEMENT, together with any attached exhibits, sets forth the entire AGREEMENT between the Parties, and that there are no promises or understandings other than those stated herein. None of the provisions, terms, and conditions in this AGREEMENT may be added to, modified, superseded, or otherwise altered, except by written instrument executed by the Parties hereto.
27. Termination. This AGREEMENT may be terminated by the TOUR upon sixty (60) days' prior written notice to the COUNTY in the event of substantial failure by the COUNTY to perform in accordance with the terms of this AGREEMENT through no fault of the TOUR. It may also be terminated, in whole or in part, by the COUNTY, with cause upon five (5) business days’ written notice to the TOUR or without cause upon ten (10) business days’ written notice to the TOUR.
Unless the TOUR is in breach of this AGREEMENT, the TOUR shall be paid for services rendered to the COUNTY's satisfaction through the date of termination. After receipt of a termination notice, except as otherwise directed by the COUNTY in writing, the TOUR shall:
A. Stop work on the date and to the extent specified.
B. Terminate and settle all orders and subcontracts relating to the performance of the terminated work.
C. Transfer all work in process, completed work, and other materials related to the terminated work to the COUNTY.
D. Continue and complete all parts of the work that have not been terminated.
28. License to use marks. A copy of the official TOURNAMENT logo (the “TOURNAMENT MARK”) will be provided by the TOUR to the COUNTY for mutually agreed upon uses, as provided herein. COUNTY agrees that all right, title, and interest to the TOURNAMENT MARK are vested in the TOUR. During the Term, TOUR grants to COUNTY, TDC, SPORTS and DISCOVER, the non-exclusive, royalty free, non-transferable, non-sublicensable, non-assignable and indivisible right and license to use the TOURNAMENT MARK in accordance with the AGREEMENT. Nothing herein shall grant COUNTY any right or license to use other names, trademarks, trade names and/or service names of TOUR. COUNTY agrees that all uses of the TOURNAMENT MARK shall be subject to TOUR’s prior approval in each instance, which approval shall not be unreasonably withheld, conditioned, or delayed.
COUNTY grants TOUR a non-exclusive, royalty free, non-transferable, non-sublicensable, nonassignable and indivisible right and license to use the COUNTY name and/or logo, as provided by COUNTY in accordance with the AGREEMENT and solely in connection with identification and promotion of COUNTY’s participation and association with the TOURNAMENT.
29. Disclosure of Foreign Gifts and Contracts with Foreign Countries of Concern. Pursuant to F.S. 286.101, as may be amended, by entering into this AGREEMENT or performing any work in furtherance thereof, the TOUR certifies that it has disclosed any current or prior interest of, any contract with, or any grant or gift received from a foreign country of concern where such interest, contract, or grant or gift has a value of $50,000 or more and such interest existed at any time or such contract or grant or gift was received or in force at any time during the previous five (5) years.
30. Human Trafficking Affidavit. TOUR warrants and represents that it does not use coercion for labor or services as defined in section 787.06, Florida Statutes. TOUR has executed Exhibit B, Nongovernmental Entity Human Trafficking Affidavit, which is attached hereto and incorporated herein by reference.
31. Successors and Assigns - The COUNTY and the TOUR each binds itself and its successors, executors, administrators and assigns to the other party and to the successors, executors, administrators and assigns of such other party, in respect to all covenants of this AGREEMENT. Except as above, neither the COUNTY nor the TOUR shall assign, sublet, convey or transfer its interest in this AGREEMENT without the prior written consent of the other.
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WHEREOF, the Board of County Commissioners of Palm Beach County, Florida has made and executed this AGREEMENT on behalf of the COUNTY and TOUR has hereunto set its hand the day and year above written.
ATTEST:
Mike
Caruso PALM BEACH COUNTY CLERK AND COMPTROLLER BOARD OF COUNTY COMMISSIONERS:
By:
By: Deputy Clerk Mayor
APPROVED AS TO TERMS AND CONDITIONS
By: Emanuel J. Perry, Director Tourist Development Council
APPROVED AS TO FORM AND LEGAL SUFFICIENCY
By: Yelizaveta Herman Assistant County Attorney
DELIVERABLES
For each of the 2025, 2026, and 2027 TOURNAMENT years, TOUR shall provide the following:
1. Branding of the TOURNAMENT as “COGNIZANT CLASSIC IN THE PALM BEACHES” (BRANDING).
2. BRANDING on front of caddie vests.
3. BRANDING on mesh fencing, official pin flags, and tee fences.
4. BRANDING on TOURNAMENT entrance, directional signage, banners, course maps, and at the Ross Cabana.
5. Branding on all of the TOURNAMENT promotional materials.
6. DISCOVER activation area between holes 10, 11, and 17, to include 40-foot x 40-foot DISCOVER Cabana Tent with a video board, custom vinyl graphics and signage production featuring DISCOVER logo, furniture package, and concession and bar.
7. Two (2) Ross Cabana Suites on 17th tee for thirty (30) guests in each suite, total, for each day of the TOURNAMENT, inclusive of food and beverage.
8. Two (2) Shoreline Suites on 18th green for thirty-five (35) guests in each suite, for each day of the TOURNAMENT, inclusive of food and beverage.
a. One SPORTS branded charging station placed in each of the two (2) Shoreline suites for each day of the TOURNAMENT
9. Fifty (50) on-site valet parking passes for each day, Thursday – Sunday, inclusive, of the TOURNAMENT.
10. Fifty (50) off-site parking passes for each day, Thursday – Sunday, inclusive,of the TOURNAMENT
11. Fifty (50) grounds passes for each day, Thursday – Sunday, inclusive, of the TOURNAMENT.
12. To the extent that a daily pairing’s guide is produced, one (1) full-page four-color SPORTS ad in daily pairing’s guide for each day of the TOURNAMENT.
13. To the extent that a TOURNAMENT program is produced, one (1) full-page four-color SPORTS ad in TOURNAMENT program.
14. SPORTS brand placement on official player walkway bridge sign, with logo and messaging to be provided by COUNTY.
15. COUNTY, SPORTS, and DISCOVER website links on TOURNAMENT website.
16. 100 high resolution photos of the TOURNAMENT
17. Three (3) positions for one group for the Tuesday Pro-Am of the TOURNAMENT.
18. Tuesday Pro-Am presenting naming right “Presented by The Palm Beaches.”
19. Three (3) positions for one group for the Wednesday Pro-Am of the TOURNAMENT.
20. Media coverage
a. Golf Channel – Minimum three (3) hours of live broadcast per day on Thursday through Friday of the TOURNAMENT.
b. Golf Channel – Minimum two (2) hours of live lead-in broadcast per day on Saturday and Sunday of the TOURNAMENT.
c. NBC – Minimum three (3) hours of live broadcast television per day on Saturday and Sunday of the TOURNAMENT.
d. ESPN+ – Minimum of four (4) simultaneous live feeds for each day of the
TOURNAMENT.
a. PGA TOUR LIVE on ESPN+ - fifteen (15) second mid-roll media, with 20,000 impressions per feed anticipated.
e. Prior to each broadcast
a. One (1) featured group feed covering two (2) groups
b. One (1) featured hole feed covering two (2) holes
c. Two (2) other feeds such as Marquee Group or Featured Group
f. During each broadcast
a. Two (2) featured group feeds, covering two (2) groups
b. Two (2) featured hole feeds, covering two (2) holes
g. During the TOURNAMENT simulcast, the TOUR shall ensure the COUNTY is the only destination advertised on the Golf Channel, NBC, and ESPN+, and that no other destination shall be allowed to advertise. The TOURT shall make reasonable efforts to ensure that the COUNTY provided talking points are mentioned during the broadcast on Golf Channel, NBC, and ESPN+.
h. Domestic Television Advertising Package
• TV
a. Golf Channel Ad Units – eight (8) total units
▪ Four (4) units aired in live coverage
▪ Four (4) units aired in replay coverage
▪ All ad units shall be minimum of thirty seconds (:30s) each
b. NBC Ad Units – six (6) total units, minimum of 30 seconds each All units aired in live coverage
• Domestic National Promotion
▪ TOURNAMENT’s logo and name inclusion in national tune-in promotion on NBC, ESPN+ and Golf Channel
21. Digital and Social Media
a. The TOURNAMENT shall post on TOURNAMENT’s Facebook, Instagram, and X pages, three (3) SPORTS and three (3) DISCOVER posts on each social media page.
b. Two (2) SPORTS and two (2) DISCOVER e-blasts to TOURNAMENT patron database.
21. BRANDING on PGATOUR.com, TOURNAMENT website, and all social media platforms of the TOUR.
22. 20% share of voice of ad inventory within TOURNAMENT hub pages (non-scoring) on PGATOUR.com
NONGOVERNMENTAL ENTITY HUMAN TRAFFICKING AFFIDAVIT
Section 787.06(13), Florida Statutes
THIS AFFIDAVIT MUST BE SIGNED AND NOTARIZED
I, the undersigned, am an officer or representative of (TOUR) and attest that TOUR does not use coercion for labor or services as defined in section 787.06, Florida Statutes.
Under penalty of perjury, I hereby declare and affirm that the above stated facts are true and correct.
(signature of officer or representative) (printed name and title of officer or representative)
State of Florida, County of Palm Beach
Sworn to and subscribed before me by means of ☐ physical presence or ☐ online notarization this, day of , by .
Personally known ☐ OR produced identification ☐.
Type of identification produced
NOTARY PUBLIC
My Commission Expires: State of Florida at large (Notary Seal)
MeetingDatesarenormallythesecondThursdayofeachmonthunlesschangedbytheTDCBoard. Please note that these meetings start at 9:00 A.M. and are held at 2195 Southern Boulevard in the Dave Burke Board Room, first floor. There are no meetings scheduled for JANUARY or AUGUST 2026. Meeting dates and locations may be changed at the request of the TDC Board, and these will be published in advance.
2026 TOURIST DEVELOPMENT COUNCIL BOARD MEETING
January 8, 2026 No Meeting **
February 12, 2026
March 12, 2026
April 9, 2026
May 14, 2026
June 11, 2026
July 9, 2026
August 13, 2026 No Meeting
September 10, 2026
October 8, 2026
November 12, 2026
December 10, 2026
** No Meeting January 2026 Legislative Session.
January 12th, 2026
February 9th , 2026
February (Month)
March (Month)
March
March
March
March
TOURIST DEVELOPMENT COUNCIL
Finance Committee
FY2027 Budget Development Schedule
Location: Dave Burke Boardroom 2195 Southern Blvd West Palm Beach, FL, 33463
Memo sent to agencies announcing FY 2027 Budget process has begun
TDC Finance Meeting on Revenue projections, FY26 Forecast and FY27 Budget. (9am meeting)
Agencies work on their respective Budgets and reports to the TDC
Sports Board approves FY27 draft budget.
Cultural Council’s Board final approval of FY27 draft budget.
FTC Board approves FY27 draft budget.
Discover Board approves FY27 draft budget.
March 11th, 2026 ALL Agencies FY27 Budgets due to TDC after their respective Board approvals.
March 16th, 2026
March
March 30th
April 9th, 2026
May 11th, 2026
May 14th , 2026
*In person meetings
**FY25 Audits Due
Convention Center/Hospitality Budget FY27 Due.
TDC Budget load due and Performance Measures to OFMB
TDC Finance meeting to review and recommend to TDC Board the agencies final FY27 Budgets, FY27 Program Budget, Performance Measures, Organizational Charts, & contract changes request. (9am Meeting)
TDC Board approves the final FY27 Budgets, FY27 Program Budget, Performance Measures, Organizational Charts, & contract changes request. Agencies Final FY25 Audit Reports Due
Agencies auditor’s presentations with findings and recommendations. (9am Meeting)
TDC Board approves Agencies and Convention Center FY25 audits.
The Paradise Puck Series is a four-day elite youth hockey tournament scheduled for January 1–4, 2026, returning to Palm Beach Ice Works in West Palm Beach and Palm Beach Skate Zone in Lake Worth. Launched in 2022 and powered by Eastern Exposure Hockey Group, the Paradise Puck Series has quickly become a premier event for top-tier youth hockey teams from across the U.S. and Canada.
Now in its second year in Palm Beach County, the tournament continues to thrive due to the growing popularity of youth ice hockey in Florida. With this increased regional demand, Eastern Exposure Hockey Group is proud to continue bringing national exposure and competitive action to the Palm Beaches.
The Florida Exposure Cup will feature over 40 youth hockey teams from across the United States, over 800 athletes and 1,200 total visitors. Participating teams compete in three (3) different age divisions (Birth years – 2012-2015). Teams will play cross-pool round-robin games, when teams reach the semifinal round, they are re-seeded.
GRANTEE
Eastern Exposure Hockey Group, LLC CONTACT Matt Miles / (802) 595-0860
The 5th Annual Boca Raton International Pickleball Masters, a USA Pickleball sanctioned tournament, is a 5-day event from January 1418, 2026, covering 31 permanent new pickleball courts including a featured television stadium court at Patch Reef Park. 18 new covered courts will be part of 2026 Boca Masters for the first time at Patch Reef Park.
Over 1,000 amateur and top professional players qualify to compete for prize money. Divisions include Senior and Open professionals along with a wheelchair division, next gen junior division and an age specific (50 plus Senior Pro teaming with an under 50 partner) along with regular amateur singles, mixed doubles, men's and women’s doubles age division and skilled level groups attracting ages 8-80
GRANTEE
CONTACT
Foster Events Group, LLC
Carl Foster / (561) 440-0941
BID/GRANT Grant
GRANT FUNDS REQUESTED
GRANT FUNDS RECOMMENDED
APPLICABLE CATEGORIES
MEDIA COVERAGE PLANNED
MARKETING PLAN
EVENT OWNER ESTIMATES
SPONSORSHIP BENEFITS
$25,000
$25,000 (FY 25 Category G)
Sanction Fees, Site Fees, Officials, Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials
ESPN National weekend Final’s gold medal matches with USA Pickleball sanctioning support. Live worldwide streaming on Inside Florida Pickleball Show You Tube Channel and Facebook LIVE for 4 days- 8 hours per day.
The event will be promoted on all USA Pickleball livestreams at events leading up to January 2024
Estimated Economic Impact – $1,680,236
Estimated Room Nights – 2,500
Official Sponsor Category – On Site Prominent Banner Signage One :30 second commercial on live streaming and ESPN live coverage
Logo on in game billboards with live in game PA announcements
Full Page Advertisement in event program
10 x 10 Promotional tent in vendor village Logo and link on the website
4,290 total attendees (4,290 traveling participants @ 5 per room = 858 rooms x 3.5 nights)
Estimated Economic Impact: $3,121,386
3,120
Event Description:
2025 will mark the fourth year of Rush Hockey bringing the Florida Rush to Palm Beach County. This amateur youth girls’ hockey tournament will be held January 16-19, 2026. Three sheets of ice will be used between Palm Beach Skate Zone in Lake Worth, and Boca Ice in Boca Raton.
Bring Your Game
Florida Rush will be comprised of amateur girls’ hockey teams in 12U, 14U, 16U, and 19U age brackets, with Tier 1 & 2 divisions in each age group. These tier divisions are determined based on team skill level. Teams will be guaranteed four games throughout the tournament.
The approximately 65 teams for Florida Rush come from all over the United States and Canada, with only 5 from the State of Florida. Girl hockey teams are comprised of 17-20 players, and 3-4 coaches. This will bring more than 3,000 attendees to The Palm Beaches.
Event History
The Florida Rush was first held in Palm Beach County in 2021. Even with Covid limitations, the event generated 1,002 room nights with 40 teams. In 2022, the event grew to 54 teams, and tracked 2,669 room nights. In 2023, the event generated 3,372 room nights with 57 teams. In 2024, the event generated 3,543 room nights with 58 teams. In 2025, the event generated 2,780 room nights with 40 teams.
About Rush Hockey
Rush Hockey is the place to be if you are a driven male or female athlete in love with the game of hockey. Their goal is to help young players reach their maximum potential, focusing on fun, fitness, team building, and scholarship.
Rush Hockey’s expertise in North American youth hockey over the past 30 years is unmatched and considered a pioneer in many ways. Since their inception, they have grown to host North America’s premier women’s hockey showcase and graduated more than 20,000 athletes. They are proud of their 50+ alumni who have gone on to compete in the Olympics for Team Canada and Team USA.
PBCSC Responsibilities:
• Operational and logistical support
• Volunteer recruitment
• Coordination between Palm Beach Skate Zone and Palm Beach Ice Works
• Procurement of more sheets of ice might be required, notably the Boca Ice and Fine Arts Center
• Financial support to offset costs help offset event-related expenses
EVENT DESCRIPTION
CATEGORY G GRANT APPLICATION
REQUEST SUMMARY
Florida Exposure Cup
The Florida Exposure Cup is a four (4) day hockey tournament taking place January 29 - February 1, 2026 at Palm Beach Ice Works and Palm Beach Skate Zone, which are located in West Palm Beach and Lake Worth respectively. 2023 was the inaugural Florida Exposure Cup created by Eastern Exposure Hockey Group due to the increase ice hockey participation taking place in Florida.
The Florida Exposure Cup will feature over 40 youth hockey teams from across the United States, over 800 athletes and 1,200 total visitors. Participating teams compete in three (3) different age divisions (Birth years – 2007, 2008, and 2009). Teams will play cross-pool roundrobin games, when teams reach the semifinal round they are re-seeded.
GRANTEE
Eastern Exposure Hockey Group, LLC CONTACT Matt Miles / (802) 595-0860
PREVIOUSLY APPROVED FUNDS 24 - $9,000 (Category G Grant) 24 - $12,000 (Category G Grant) 23 - $8,000 (Business Development)
EVENT DESCRIPTION
GRANTEE
CONTACT
BID/GRANT
GRANT FUNDS RECOMMENDED
APPLICABLE CATEGORIES
MEDIA COVERAGE PLANNED
MARKETING PLAN
EVENT OWNER ESTIMATES
SPONSORSHIP BENEFITS
Delray Beach Open (ATP World Tour & ATP Champions Tour Event) The Delray Beach Open is a professional men’s tournament that belongs to the ATP (Association of Tennis Professionals) Tour. This event represents the only combined ATP World Tour & Champions Tour event in the world.
The ATP World Tour event, one of only 10 in the United States and 60 in the world, will take place from February 11-16, 2025, at the Delray Beach Tennis Center. Past participants have included stars such as Andy Roddick, Andre Agassi, Mard y Fish, Jimmy Connors, and James Blake The 7-day tournament is seen nationally and internationally in over 150 countries with a potential reach of 128.2 million homes. The main draw consists of 32 world class tennis players.
Prior to the ATP World Tour Event, the Delray Beach Tennis Center will host the only ATP Champions Tour event in the United States for the ninth consecutive year on February 7-10, 2025. The Champions Tour brings together some of the greatest tennis players in history for a nostalgic, competitive, and entertaining tournament. The Champions Tour attracts veteran players, such as John McEnroe, Michael Chang, Ivan Lendl and Patrick Rafter. This 3-day tournament will consist of an eight-man field competing in a round-robin format.
Match Point Inc.
Mark Baron / (561) 330-6000
Grant
$55,000 Category G Grant
Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials
International – The event is televised on the Tennis Channel and the broadcast is distributed internationally to over 150 countries
National and international television campaigns, magazine and newspaper ads, billboards, radio advertising, brochures, & direct mailings (see application for more details)
Estimated Economic Impact – $15,006,289 (based on Match Point Inc.) Economic Impact Study); $5,900,000 direct visitor spending
Estimated Room Nights – 1,000
Gold Level Sponsorship at $33.5K level
(See attached proposal for full details):
o Two (2) Thirty (30) second TV Spots on the Tennis Channel
o Stadium Court signage – 1 sign on the upper level
o 1 full page advertisement in the Tournament Program
o Recognition in all print and promotional materials
o Logo displayed on Stadium Court Video Board (1 session)
o Public Address announcement throughout the event
o Opportunity to provide promo item to VolleyGirls (1 session)
o 1 Courtside Box Seat (4 seats) per session
PRIOR EVENT HISTORY
PREVIOUSLY APPROVED FUNDS
o 2 Championship Reserved Seats in Stadium Court per session
o 2 VIP Credentials
o 2 VIP Parking Passes & 1 Premier Parking Pass per session
o Recognition and link on the official tournament website
o 4 Official Programs, 4 T-Shirts, and 4 Polo Shirts
o Access to Champions Club Lounge during tournament week
o Recognition on all social media sites
o Right to incorporate sponsor’s tournament affiliation in promotional activities
– 828 Room Nights 24 – 817 Room Nights
– 870 Room Nights 22 – 976 Room Nights 21 – 845 Room Nights 20 – 919 Room Nights 19 – 1,140 Room Nights 18 – 1,015 Room Nights 17 – 1,235 Room Nights (includes both World & Champions Tour) 16 – 845 Room Nights (includes both World & Champions Tour) 15 936 Room Nights (includes both World & Champions Tour) 14 – 626 Room Nights (includes both World & Champions Tour) 13 – 963 Room Nights (includes both World & Champions Tour) 12 – 935 Room Nights (includes both World & Champions Tour) 11 – 932 Room Nights (includes both World & Champions Tour) 10 – 1,003 Room Nights (includes both World & Champions Tour) 09 - 583 Room Nights 08 - 690 Room Nights 07 – 598 Room Nights 06 – 784 Room Nights
- $35,000
- $35,000
- $30,000
- $25,000
- $25,000
- $25,000
- $23,000
- $21,000
- $21,000
- $30,000 (included on court signage)
- $20,000
- $18,000
- $17,500
- $15,000
- $15,000
- $12,000
- $11,250
- $11,250
- $5,000
- $10,000
Event Fact Sheet
Gauntlet of Polo
(C.V. Whitney Cup, USPA Gold Cup, & the U.S. Open Polo Championship)
Event Name: Gauntlet of Polo (C.V. Whitney Cup, USPA Gold Cup, & the U.S. Open Polo Championship)
Event Owner:
Grantee:
United States Polo Association (USPA)
United States Polo Association (USPA) / NPC Polo Operations, LLC
Grant Recommendation: $50,000 (Category G Grant)
Dates:
February 11 – March 1 (C.V. Whitney Cup)
March 4 - 29 (USPA Gold Cup) April 1-26 (U.S. Open Polo Championship)
Sport: Polo
Level of Competition: Professional / International
Proposed Venue:
National Polo Center (Village of Wellington)
Gauntlet of Polo Description:
The United States Polo Association (USPA) created the Gauntlet of Polo, which will return to The Palm Beaches for the 8th consecutive year, in the wake of its continued success, drawing the world’s greatest polo talent to vie for the three most sought-after American polo championships (C.V. Whitney Cup, USPA Gold Cup and U.S. Open Polo Championship). The Gauntlet of Polo will take place at the National Polo Center, which is owned and operated by the USPA and is located within the Village of Wellington. The National Polo Center is the largest polo facility in the United States.
The 2026 Gauntlet of Polo will serve as the premier spectacle of the polo season that takes place at the National Polo Center. The three-event series will begin February 11 – March 1 with the C.V. Whitney Cup, continue with the USPA Gold Cup from March 4 - 29, and conclude with the U.S. Open Polo Championship from April 1-26. The Gauntlet of Polo consists of 9 teams, which compete in this supreme stage for polo. While the overall polo season at the National Polo Center will consist of more teams, only 9 teams qualify to compete within the Gauntlet of Polo’s framework.
The Gauntlet of Polo will bring 400 more participants (players, support personnel, and labor force representatives). Additionally, thousands of local and traveling spectators will attend the polo matches. Accompanying the participants and spectators are 3,200+ polo horses.
The United States Polo Association created an unparalleled combination of tradition and intensity through the Gauntlet of Polo. The series of events seamlessly blended the storied heritage of the three most coveted American trophies with a contemporary competitive edge, which attracts both seasoned polo enthusiasts and new spectators. The Gauntlet draws the best high-goal players and top polo ponies from
around the world, who travel to The Palm Beaches and stay in our destination for an average of 3-months. The Gauntlet’s uniqueness lies in the fact that it comprises three distinct stages, each building on the last, creating a captivating narrative that unfolds throughout the winter season. Only one team in history has captured the series, by winning all three championships (C.V. Whitney Cup, USPA Gold Cup and U.S. Open Polo Championship). Teams must possess, manage, and maintain top-tier strings of horses to sustain the three-month competition. The Gauntlet of Polo signifies the best of the 26goal tournaments that take place in the United States.
The prize money distribution for the 2024 season will follow last year’s format. $50,000 will be awarded the winning teams of the C.V. Whitney Cup and USPA Gold Cup and $100,000 will be presented to the winner of the U.S. Open Polo Championship.
Gauntlet of Polo – C.V. Whitney Cup:
This event was named after C.V. (Cornelius Vanderbilt “Sonny”) Whitney, an avid polo player and threetime winner of the U.S. Open in 1928, 1937 and 1938, and son of 10-goal Hall of Famer Harry Payne Whitney. The C.V. Whitney Cup is the first in a series of three 22-goal tournaments, which belongs to the Gauntlet of Polo. The winner of the C.V. Whitney Cup will receive $50,000. In partnership with USPA Global Licensing, each of the teams will select a charity of their choice from 10 non-profits and both charities of the winner and runners-up will receive a $2,500 donation.
Gauntlet of Polo – USPA Gold Cup:
The USPA Gold Cup is the second 22-goal tournament of the Florida high-goal season and the second leg in the Gauntlet of Polo, hosted by the National Polo Center. The USPA Gold Cup is preceded by the C.V. Whitney Cup and will be followed by the U.S. Open Polo Championship. Established in 1974 at Oak Brook Polo Club in Illinois, it moved to Florida in 1979 and became the crown jewel of the winter season. In its heyday at the Palm Beach Polo and Country Club, during the 80s and early 90s, the USPA Gold Cup was the tournament to win, attracting anywhere from 11 to 20 teams. This event has now moved to the National Polo Center and creates significant impacts in The Palm Beaches.
Gauntlet of Polo – US Open Polo Championship:
The most prestigious polo tournament in the United States, the U.S. Open Polo Championship, is the apex of the Gauntlet of Polo and held during the Florida high-goal winter polo season that attracts fans and polo enthusiasts from across the United States and around the world. The U.S. Open Polo Championship is one of the oldest sports events in the United States with its debut taking place in 1904 at Van Cortlandt Park in New York City. The US Open Polo Championship circulated among a variety of polo facilities located in New York, Rhode Island, Texas, California, Kentucky, and Florida. In 2004, marking one hundred years since the tournament’s inception, the U.S. Open relocated to Wellington, Florida where it has been held ever since.
Labor Force – Polo Season:
Each polo team brings a labor force to The Palm Beaches. In addition to the polo players, each polo team relies on their organizations of managers, grooms, veterinarians, farriers, coaches, and trainers. The polo season also brings a variety of vendors, sponsors, staff, officials, judges, jump crew, and media. Finally, both local and traveling spectators will enjoy the world class polo taking place at the National Polo Center. The Gauntlet of Polo matches that take place on Sunday will attract as much as 10,000+ spectators per game.
Overnight Stays:
The Gauntlet of Polo is 72 days in length. Considering the enormous duration of this event series, the Gauntlet of Polo creates a tremendous economic and tourism impact. The polo industry will live in hotels or seasonal rentals for a ¼ of a year in The Palm Beaches. In 2024, the Palm Beach County Sports Commission used the Destination’s International Event Impact Calculator to determine the room night demand for the 2024 Gauntlet of Polo. Each team is responsible for 45 players and support personnel to operate during the event. By using these metrics, the room night demand was 13,439, which did not account for any spectators during the event. If a separate analysis was done to account for travelling spectators, the room night demand would be significantly higher.
Historical Data – Overnight Stays:
The Palm Beach County Sports Commission conducted an economic impact study in 2011, which revealed the polo season delivered 20,512 room nights to the county’s lodging industry, as well as more than $20 million in economic impact. Last year (2025), the Palm Beach County Sports Commission accounted for a room night demand of 12,145.
Media:
In addition to livestreaming on USPA Polo Network, polo games for the C.V. Whitney Cup, USPA Gold Cup and U.S. Open Polo Championship will be televised on ESPN2, ESPNU, ESPNEWS, and streaming on ESPN+.
National Polo Center:
The National Polo Center (NPC), which was acquired and operated by the United States Polo Association, is the home for polo in America. Spanning nearly 250 acres, NPC is the largest and most spectator-friendly polo facility in the nation NPC includes seven (7) state-of-the-art polo fields. Each polo field is 900 ft. in length x 480 ft. in width, which means 4 – 6 soccer, football, lacrosse, or field hockey pitches could fit on a single polo field.
Partnership Benefits & Deliverables (See sponsorship benefit attachment for more details):
Logo and link included on National Polo Center website during event & social media promotion
Opportunity to distribute marketing materials to spectators
One (1) :30 second television commercial on livestream broadcast of each match
One (1) large billboard sign, located at the main field within the USPA National Polo Center
Ten (10) box seat ticket (with parking) for a Gauntlet tournament final game
One (1) full page advertisement in all tournament Sunday programs
About the United States Polo Association® (USPA):
The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of more than 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.
Unmatched Sports Tourism Benefit through Polo:
The National Polo Center (NPC) is one of the most versatile and impactful sports venues in Palm Beach County that provides an unmatched capability of hosting the nation’s most robust amateur sports events. The seven (7) polo pitches at NPC have been converted into playing fields for lacrosse, soccer, field hockey, rugby, flag football, and more. This equestrian venue represents one of the Sports Commission’s most valuable partnerships in bringing major sports tourism creating events to The Palm Beaches.
Bring Your Game
The last major non-polo event to take place at NPC was the Intercollegiate Women’s Lacrosse Coaches Association (IWLCA) Presidents Cup on November 20-24, 2019. This event attracted 460 girl’s lacrosse teams on the high-school age level. The 460 teams brought 8,100 athletes, 900 team coaches, & 16,000 spectators (25,000 total visitors). In total, the IWLCA Presidents Cup generated 13,281 hotel room nights at 67 hotels in Palm Beach County and $17,359,707 in total economic impact. To date, this has been the largest lacrosse showcase to take place on the globe.
NPC provided a layout of 47 lacrosse fields placed over 7 polo fields. The ability to host this event at one venue could not be replicated anywhere else in the nation. NPC provides our Sports Commission with a significant competitive advantage when pursuing large-scale multi-team events. Supporting NPC and its field maintenance expenses during the polo season, could help our Sports Commission, in gaining usage to the facility for a variety of different sports during the county’s summer months.
In addition to the world’s largest lacrosse showcase, the Palm Beach County Sports Commission has also hosted the National Hockey Festival (260-team tournament) and the American Youth Soccer Games (AYSO) National Games (220-team soccer event) on several occasions at the National Polo Center.
Event Fact Sheet
Event Name: East Coast Championships SoFlo Nationals
Event Owner: East Coast Championships, LLC
Grantee: East Coast Championships, LLC
Proposed Dates: February 21-22, 2026
Funding: $25,000
Sport: Cheer and Dance
Level of Competition: Amateur
Age Range: Youth
Venue: Palm Beach County Convention Center
Estimated # of Room Nights: 2,500 room nights projected 5,000 traveling attendees / 4 per room x 2 nights
Estimated Economic Impact: $3.1 million based on DI Report (FY 25)
Event Description:
The Palm Beach County Sports Commission is partnering with East Coast Championships to host the 2nd Annual East Coast Championships SoFlo Nationals on February 21-22, at the Palm Beach County Convention Center. The SoFLo Nationals is an annual all-star cheer and dance competition. All-star cheer is considered competitive youth cheerleading with participants primarily ranging in age from 5-17 years old. All-star cheer teams participants originate primarily from private gyms and are not typically school or public community programs. The 2025 East Coast Championships SoFlo Nationals attracted 1,936 competitors, 202 coaches and over 3,000 spectators from across the United States. In 2025 SoFlo nationals are expected to attract 250 coaches, 2,000 athletes and around 3,000 spectators.
Event History
The East Coast Championships SoFlo Nationals relocated to Palm Beach County in 2023 from Orlando and generated 779 trackable room nights In 2024 East Coast Championships SoFlo Nationals generated 1,725 room nights. In 2025 East Coast Championships generated 2,757 room nights.
East Coast Championships SoFlo Nationals Agenda
Friday, February 20th
• Move In/Set Up
• Participant Arrivals & Check-In
Saturday, February 21st
• 8:00am to 9:00pm – 1st Day of Competition
Sunday, February 22nd
• 9:00am to 7:00pm – Final Day of Competition
• Award Ceremony
Event Schedule:
The East Coast Championships tour consists of eight (8) events. The East Coast Championships tour begins in December and finishes at the end of April with the Grand Nationals. The East Coast Championships SoFlo Nationals, taking place at the Palm Beach County Convention Center represents the 4th event on the 2023-24 schedule. The East Coast Championship schedule includes seven (7) events in Florida and one (1) event in Georgia. Other tour stops include Daytona, Kissimmee, Jacksonville, Tampa, Savannah, GA, Lakeland, and Orlando.
Event Fact Sheet
Event Name: Palm Beach Challenge College & International Baseball Festival
Estimated Economic Impact: $2,327,500 (Estimate based on Florida Sports Foundation grant portal)
Event Description:
The Palm Beach Challenge originally began as a spring training forum for college baseball teams. Today, it’s transforming to include international clubs and independent professional teams in addition to its college baseball spring training. The 2024 edition of the Palm Beach Challenge is scheduled for March 131 at the Santaluces Athletic Complex in Lantana The month-long event will field approximately 50 teams, consisting of 1,100 athletes and 200 coaches. Additionally, the event will attract professional
scouts and traveling alumni, students, and baseball enthusiasts. The Palm Beach Challenge will feature over 150 total baseball games.
The Palm Beach Challenge is expanded to include three (3) divisions, which includes spring training for college baseball teams, international clubs, and independent minor league baseball teams. Below outlines the following for divisions for the Palm Beach Challenge:
A. College Baseball – The Palm Beach Challenge is the longest running spring training event for college baseball teams in Florida. Approximately 30 college baseball teams will participate in this year’s Palm Beach Challenge. In 2024, This event will invite college teams that compete in the National Collegiate Athletic Association (NCAA) ranks for Division II & III. The event also brings college teams that belong to the National Junior College Athletic Association (NJCAA). The participating teams travel during their spring break week to train and compete in officially sanctioned NCAA and NJCAA games. At the beginning of each week, a new set of teams travel to Palm Beach County while other teams depart. Each team will play 5 games, on average, during their stay.
B. International Baseball Clubs – The Palm Beach Challenge will host (10) international baseball clubs. These club teams will originate from the Bahamas, Dominican Republic, Puerto Rico, Virgin Islands, and Colombia. The teams will train and compete in games over a week-long stay in The Palm Beaches
C. Professional Independent Teams – For the third time, the Palm Beach Challenge will be a spring training home for professional baseball players. In 2020, Major League Baseball eliminated affiliations of existing minor league baseball teams (from 160 to 120). Many of the 40 minor league teams that lost their MLB affiliation are now displaced and looking for a new stage to showcase their athletes The Palm Beach Challenge will bring between 8 to 12 independent minor league baseball teams for a week-long spring training. These minor league baseball teams will also compete in games during their week-long stay. An additional 70+ professional baseball players, affiliated with independent minor league teams, will also train at the Santaluces Athletic Complex. The 70 players, who are not traveling with their entire team, will train in Palm Beach County for the entire month. The Palm Beach Challenge provides an opportunity for these professional baseball players to perform in front of MLB scouts.
Event History:
The “Challenge” began in 1997 at the Homestead Sports Complex (HSC) as the first collegiate spring training event in Florida. The event became the predominant college spring training platform in the United States and created a significant tourism boost to south Florida. In 2004, the Palm Beach County Sports Commission and Palm Beach County Parks and Recreation worked together in relocating this event from the Homestead Sports Complex to the Santaluces Athletic Complex in Lantana. After this successful relocation, the “Palm Beach Challenge” was born. 2024 the event was sold to S&S Sports Ventures, LLC.
The Palm Beach Challenge peaked with nearly 60 collegiate baseball programs, which includes teams competing within NCAA Division I, II, and III and the NJCAA. Team participation has varied over the years. Other destinations have duplicated the Palm Beach Challenge’s spring training college baseball model, which has created enhanced competition.
Below is a room night history of the event:
’24 – 4,377 Room Nights
’23 – 4,843 Room Nights ’22 – 4,818 Room Nights
’20 – Canceled due to Covid -19 ’21 – 1,330 Room Nights
’18 – 1,958 Room Nights ’19 – 3,210 Room Nights
’16 – 1,335 Room Nights ’17 – 1,388 Room Nights
’14 – 1,537 Room Nights ’15 – 937 Room Nights
’12 – 1,427 Room Nights ’13 – 1,089 Room Nights
’10 – 2,221 Room Nights
’08 – 2,382 Room Nights
’06 – 2,193 Room Nights
’11 – 2,265 Room Nights
’09 – 2,343 Room Nights
’07 – 2,673 Room Nights
’04 – 886 Room Nights ’05 – 2,010 Room Nights
James Hardie Pro Football Hall of Fame Invitational Event Proposal
Event Name: James Hardie™ Pro Football Hall of Fame Invitational (PGA TOUR Champions)
Event Owner: Boca Raton Champions Golf Charities, Inc / PRO LINKS SPORTS
Funding Request: $150,000
Recommendation: $100,000
Proposed Dates: March 2-8, 2026
Sport: Golf
Level of Competition: Professional
Age Range: 50+ age – Pro Golfers + Pro Football Hall of Fame members
Proposed Venue: Old Course at Broken Sound in Boca Raton
Attendees:
78 PGA TOUR Champions pro golfers
26 members of the Pro Football Hall of Fame
850 participants (Vendors, sponsors, caddies, & TV production crew
60,000+ projected spectators
Estimated # of Room Nights: 2,500
2,616 actual room nights tracked from FY 25 event
Estimated Economic Impact: $10,665,415 (average of estimates for previous PGA TOUR Champions events in The Palm Beaches)
Marketing / Media Impact: Live Television on the Golf Channel for 3 days 1.3 million unique viewers tuned in to watch 19.5 hours of TV coverage
Event Description:
Returning for its second year under the new format, the James Hardie™ Pro Football Hall of Fame Invitational is one of the most unique and celebrated events on the PGA TOUR Champions calendar.
Taking place March 2–8, 2026, at the Old Course at Broken Sound in Boca Raton, this professional golf tournament blends the worlds of elite golf and legendary football talent. The event features a 78-player PGA TOUR Champions field competing for a $2.2 million purse, with 26 NFL Hall of Famers joining the action during Friday and Saturday’s rounds. The event will once again be televised live on Golf Channel, offering expansive global visibility.
This tournament continues the legacy of professional golf in Palm Beach County, building upon 17 years of PGA TOUR Champions history in the region. Formerly known as the TimberTech, Oasis, and Allianz Championships, the event is managed by Pro Links Sports and consistently attracts top PGA TOUR Champions players. In 2026, fans can expect another elevated experience, combining star power, competitive golf, and charitable impact.
The Pro Football Hall of Fame, PGA TOUR Champions, and James Hardie (NYSE: JHX), a leader in North American home building products, unveiled a partnership that will create an innovative new tournament that will pair legends of golf and football. The inaugural James Hardie™ Pro Football Hall of Fame Invitational will take place March 2-8 , 2026, at the Old Course at Broken Sound in Boca Raton.
The Golf Channel provides live television coverage of this 3-day tournament. Over 2.5 million viewers tuned into the PGA TOUR Champions’ event in The Palm Beaches this past year, which provided 15 hours of coverage on the Golf Channel. This broadcast on Golf Channel and NBC Universal reached 9.1 million households
Over the last thirteen years, more than $2.4 million dollars has been donated to local charities from the Boca Raton Championship. The Boca Raton Champions Golf Charities (BRCGC) serves as the operational and financial oversight group for the event as well as for the distribution of all charitable funds, as all net tournament proceeds benefit Boca Raton Regional Hospital.
Such ancillary events typically include a Women’s Day event, which showcases women’s golf fashion, provides exercises to play better golf and a Clinic & Pro-Am with LGPA legend and eight-time “Player of the Year” Annika Sorenstam; two days of Pro-Am play pairing participants with PGA pros; and a variety of other entertainment. The festivities surrounding the golf tournament will return in 2026.
Over its 16-year history in Palm Beach County, this PGA TOUR Champions event has become one of the most desirable stops for the players of the PGA TOUR Champions During the last event in 2022, this tournament welcomed the likes of Kirk Triplett, Bernhard Langer, and Miguel Jimenez.
Attendance: This PGA TOUR Champions event typically draws an attendance that ranges between 60,000 to 70,000 spectators over its duration.
PGA TOUR Champion’s History in Palm Beach County:
Palm Beach County has been home to the PGA TOUR Champions for the past 16 years. In 2020, the event was renamed the TimberTech Championship. In 2019, the event was called the Oasis Championship and for its first 12 years in The Palm Beaches, it was the Allianz Championship. The Allianz Championship was originally held in Des Moines, Iowa for six (6) years, prior to its relocation to The Palm Beaches in 2007.
About PGA TOUR Champions:
PGA TOUR Champions is a membership organization of golfers aged 50 and older, with the most recognizable and accomplished players in the game - including 33 members of the World Golf Hall of Fame. The season-long Charles Schwab Cup gives way to the Charles Schwab Cup Playoffs – a threetournament, season-ending series to determine the Tour’s top player.
Television Coverage (The Golf Channel):
The PGA TOUR Champions origin dates to the Senior PGA Championship, which was founded in 1937 and invited only high-profile golfers over 50. The tour was formally established in 1980 and was originally known as the Senior PGA Tour until October 2002. The tour was then renamed the Champions Tour through the 2015 season, after which the current name of "PGA TOUR Champions" was adopted. Today, the PGA TOUR Champions consist of 27 events with a schedule that begins in January and concludes in November.
Serving the most-affluent audience in all of television, Golf Channel, part of NBC Sports Group, is the home of PGA TOUR Champions coverage and is available in 75 million+ homes domestically and more than 200 million homes in 170 countries and 11 languages around the world. A majority of the PGA TOUR Champion events receive complete coverage on The Golf Channel, which is the exclusive cabletelevision partner of PGA TOUR Champions. Internationally, these telecasts will reach more than 340 million potential households while being distributed in 15+ markets via GOLFTV In 2022, a total of 1.5 million viewers tuned in to watch the TimberTech Championship, which provided 19 hours of coverage.
International Reach:
Palm Beach County’s reach and awareness from hosting the PGA TOUR Champions is far beyond the United States. The PGA TOUR brand is recognized throughout the world and provides a true global
marketing platform for Palm Beach County. Coverage of the PGA TOUR Champions event in Palm Beach County (Boca Raton Championships) is distributed in 170 countries across more than 200 million potential households.
Pro Links Sports - Event Management & Operations of the BRRH Championship: Boca Raton Champions Golf Charities, Inc. was formed to produce a PGA TOUR Champions event in Boca Raton and The Palm Beaches. This charitable organization contracts with Pro Links Sports to manage and oversee the production of the Boca Raton Championship (formerly the Oasis Championship and Allianz Championship).
Since 1993, Pro Links Sports has worked with companies throughout the world to implement customized, full-service golf programs to fit their particular needs and objectives. Pro Links Sports is a sports marketing firm that specializes in event management, sponsorship activation, corporate hospitality, and/or corporate consulting. Pro Link Sports forms strategic partnerships with clients to maximum exposure on a local, regional, and global basis.
In addition to producing a variety of corporate hospitality golf events, Pro Links Sports specializes in professional golf events. In addition to managing the Boca Raton Championship in Palm Beach County, Pro Links Sports also organizes the 3M Championship in Blaine, Minnesota, and the Valspar Golf Championship Tampa, both of which belong to the PGA TOUR.
2026 Tentative Event Schedule:
Monday, March 2
• Practice Rounds
• Women’s Day Activities
Tuesday, March 3
• Practice Rounds
• VIP Draw Party (Evening)
Wednesday, March 4
• Pro-Am Tournament
Thursday, March 5
• Pro-Am Tournament
Friday, March 6
• Round 1: PGA TOUR Champions + NFL Hall of Famers
• Golf Channel Broadcast: 12:00pm – 3:00pm
Saturday, March 7
• Round 2: PGA TOUR Champions + NFL Hall of Famers
• Golf Channel Broadcast: 6:30pm – 9:30pm
Sunday, March 8
• Final Round Championship Play
• Golf Channel Broadcast: 12:00pm – 3:00pm
Package 1:
Sports Commission & James Hardie Pro Football Hall of Fame Invitational
Events & Activations:
• Host PBCSC networking breakfast on Thursday morning
o Tournament to provide two (2) Pro Football Hall of Famers as speakers
• PBCSC to tape episode of podcast on-site from tournament
o JHI to facilitate player(s) appearance/interviews for podcast
• Lou Groza Award
o Tournament to be a partner of the Lou Groza Award
o Tournament & PBCSC to mutually agree on a Lou Groza on-site tournament activation component
On-Site Branding Components:
• PBCSC logo on banners at the tournament’s VIP & Main Entrance
• PBCSC logo on signage around practice chipping area near driving range
• PBCSC Logo on eleven (11) PGA TOUR digital scoreboards in high traffic areas
• PBCSC mention on sponsor page in Daily Pairings Guide
Advertising & Media Components:
• One (1) full-page, four-color advertisement in Pairings Guide
• PBCSC mention in the ‘Thank You to Sponsors’ print ads following event
• PBCSC banner ad on James Hardie PFHOF website
• PBCSC Logo on tournament website
• (4) :30 second Ads on Golf Channel Telecast (7x total airings of telecast = 21x total ad airings)
Hospitality Components
• Sixteen (16) 18 Green hospitality passes per day (Friday-Sunday)
• Eight (8) VIP Parking passes per day (Friday-Sunday)
• Four (4) VIP Parking passes for Thursday
• Eight (8) Tickets to Hall of Fame Shootout on Thursday evening
• Fifty (50) Good-any-one-day Grounds Passes
• Two (2) Invites to Pro-Am Draw Party (each invite admits 2 people)
• Six (6) invites to “Toast of the Champions”
• Four (4) spots in Sponsor Appreciation Golf Outing
Grant Investment: $100,000
Event Fact Sheet
Event Name: Palm Beaches Spartan Sprint Weekend
Event Owner: Spartan Race, Inc.
Grantee: Spartan Race, Inc.
Bid Approval: $30,000 AND Associated Impact Fees (Event Servicing Budget)
Event Dates: March 28-29, 2026
Sport: Obstacle Course Racing
Level of Competition: Amateur
Age Range: Youth and Adults
Venue: Burt Aaronson South County Regional Park, Boca Raton
Estimated Participation: 12,650 total participants
6,000 athletes/spectators will travel & require hotels
Estimated Economic Impact: $ 3,062,282 (based on Destinations International spending per night)
Event History: Spartan hosts more than 200 events each year, in nearly 40 countries for more than 1 million racers. Spartan produced a Sprint Race in Miami in 2017 & 2018 and relocated to The Palm Beaches in 2019. The below reflects tourism data generated by this event:
2025 - 4,131 room nights
2024 - 4,887 room nights
2023 – 4,179 room nights
2022 – 4,171 room nights
2021 – 2,642 room nights (reduced capacity due to Covid-19)
2020 – Canceled due to Covid-19
2019 – 3,348 room nights
2018* – 3,697 room nights; 5,689 out of town participants
2017* – 3,293 room nights; 5,067 out of town participants
*events held at Amelia Earhart Park in Hialeah, FL
Spartan Palm Beach Sprint Weekend:
The Palm Beach County Sports Commission is partnering with Spartan Race, Inc. to host the Palm Beaches Spartan Sprint Weekend, on March 28-29, 2026, at Burt Aaronson South County Regional Park in Boca Raton. The Palm Beach County Sports Commission submitted a successful bid to relocate this Spartan Sprint Race to The Palm Beaches in 2019 and beyond. The event title was rebranded for The Palm Beaches. The South Florida Spartan Sprint had previously been held in Miami since 2017.
This event will feature Spartan’s signature “Sprint” style race, which encompasses a distance of 3+ miles and approximately 25 obstacles. Obstacles will include fire jumps, tall walls, monkey bars, rope climbs, and more. Due to the flat nature of the course, there will be many back-to-back obstacles to account for the lack of elevation changes for the racers.
Racers have the option to enter one of three different divisions. For the most competitive racers, there is the Elite division, which is held first thing in the morning. Racers can also compete by age group (1417, 18-24, 25-29, 30-39, 40-49, or 50+), or they can simply enter the open division for more recreational/novice racers.
As with all Spartan events around the world, the Spartan Palm Beach Sprint Weekend will feature a youth race, for those ages 4-13 years old, where they are put to the test against age-appropriate obstacles and race distances. While some parents will compete while their kids are racing, many attend as spectators and cheer on the youth.
Projected Event Schedule:
Saturday, March 28:
7:30am – Elite Men
7:45am – Elite Women
8:00am – 8:30am – Age Group Start Times
8:45am – 12:00pm – Morning Start Times
9:00am – Spartan Kids Race
Last Heat – TBD
Sunday, March 29:
7:30am – Elite Men
7:45am – Elite Women
8:00am – 8:30am – Age Group Start Times
8:45am – 12:00pm – Morning Start Times
9:00am – Spartan Kids Race
Last Heat – TBD
Waves of 250 racers will be released every 15 minutes
About Spartan Race:
Spartan Race, founded in 2010 and headquartered in Massachusetts, is the world’s largest obstacle race and endurance brand. The Spartan lifestyle encompasses race events, training and nutrition programs, and a global community of millions that band together to overcome obstacles on and off the course. More than 5 million people have crossed the finish line together at Spartan races across the globe. Spartan events focus on sport and athleticism, pushing the bodies and minds of competitors to the limit
across miles of unforgiving terrain while they conquer signature obstacles such as the Spear Throw, Bucket Brigade, and Barbed Wire Crawl.
In addition to the “Sprint” race, Spartan offers two additional types of races. The “Super” race features 8+ miles and 25+ obstacles, while the “Beast” features 12+ miles and 30+ obstacles. While the “Super” and the “Beast” attract a higher caliber and more competitive athlete, there is significantly less tourism impact, due to the limited number of novice/recreational racers. However, with the Spartan “Trifecta” (special award to those racers completing all three races in one season), the “Sprint” race still attracts a large number of high caliber and very competitive racers.
PBCSC Responsibilities:
• Assist with venue selection and coordination
• Assist with housing solutions
• Assist with operational and logistical needs, permitting, volunteers, etc.
• Assist with marketing & public relation efforts
• Provide a grant/event servicing to offset facility rental and operational expense
Event Name:
Event Owner:
Grantee:
Bid Recommendation:
Proposed Dates: Sport:
Level of Competition:
Age Range:
Proposed Venue:
Estimated Participation:
Estimated Hotel Impact:
Event Fact Sheet
2026 PGA Works Collegiate Championship
PGA of America Reach Foundation
PGA of America Reach Foundation
Category G-Grant: $25,000
May 1 – 6, 2026 | Competition Dates; May 4th – 6th , 2026 Golf
Collegiate Championships
Amateur 18+
The Park West Palm Beach
180 Players, 150 coaches
108 School Reps (Trainer, AD, President) – 3 per team
Estimated Economic Impact: 1,448 traveling Attendees * 4 avg. day * $225 daily spending = Total Direct Visitor Spending = $ 1,303,200
Event Description:
The PGA world championship was founded in 1986 when HBCU were not invited to participate in the postseason championship golf
• Strategic vision; to open doors for HBCU, HSI, MSI student athletes and other athletes attending traditional universities from diverse backgrounds.
• In 2025 80.2% of PGA Works Collegiate Championship student athletes identified as nonwhite.
• The most culturally significant championship in collegiate golf
• Live broadcast coverage at primary course by NBC golf to celebrate talented student athletes.
A nationally televised collegiate golf event on the Golf Channel featuring HBCUs and HSIs, delivering 30-second commercials. Enhances Palm Beach County’s reputation as Florida’s Golf Capital and boosts spring visitation. The PGA WORKS Collegiate Championship to the Palm Beach County Sports Commission’s 2026 programming represents a transformative opportunity to elevate the destination’s national profile. As a premier collegiate golf event featuring Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), this championship aligns directly with the Commission’s strategic goals around diversity, equity, and inclusion. The event will be nationally televised on the Golf Channel in May 2026, offering one 30-second commercial spot that will position Palm Beach County as Florida’s Golf Capital to a targeted, affluent sports audience driving brand awareness, tourism interest, and future event recruitment. Beyond visibility, this event delivers on economic development and tourism priorities by activating during the lower occupancy spring season. It provides a platform to engage corporate sponsors and DEI-driven brands through high-value exposure and on-site activations. The PGA WORKS Collegiate Championship also enables the Sports Commission to build deeper partnerships within the collegiate sports landscape, further expanding its reach into multicultural markets and reinforcing Palm Beach County’s reputation as an inclusive, world-class sports destination. This event is projected to generate 2500+ room nights.
Projected Event Schedule:
May 1st – 6th, 2026; The Park West Palm Beach and Emerald Dunes Club
• May 2nd, 2026, | Saturday - Sunday practice rounds for 180 student athletes
• May 2nd, 2026, | Saturday - Youth Day
• May 2nd, 2026, | Saturday evening's partner Invitational and coach reception
• May 3rd, 2026, | Sunday evening welcome reception and dinner
• May 4th – 6th, 2026 | Monday - Wednesday PGA Works Collegiate Championship competition rounds
PBCSC Responsibilities:
• Venue selection and coordination
• Assist with housing solutions
• Assist with operational and logistical needs, volunteers, venue coordination, and hotels
• Assist with marketing & public relation efforts
• Provide a grant to offset facility rental and operational expenses
Benefits:
• Hosting this event will create an opportunity to place a new major sporting event at the Park, West Palm Beach 2026.
• The PGA WORKS Collegiate Championship to the Palm Beach County Sports Commission’s 2026 programming represents a transformative opportunity to elevate the destination’s national profile. As a premier collegiate golf event featuring Historically Black Colleges and Universities (HBCUs) and Hispanic Serving Institutions (HSIs), this championship aligns directly with the Commission’s strategic goals around diversity, equity, and inclusion.
• The event will be nationally televised on the Golf Channel in May 2026, offering one 30second commercial spot to the Palm Beach County Sports Commission that will position Palm Beach County as Florida’s Golf Capital to a targeted, affluent sports audience driving brand awareness, tourism interest, and future event recruitment. Beyond visibility, this event delivers on economic development and tourism priorities by activating during the lower occupancy spring season
• 2025 PGA Works Collegiate Championship 764,000 viewers BDN on Golf Channel (9 telecast; premiere and re-airs)
• Encore coverage of the event produced 15,000 on BDN across six telecasts.
• The highlight on the BDN was round 1 which saw 49,000 viewers.
Event Bid Sheet
Event Name: National Collegiate Athletic Association (NCAA) Division II Women’s Golf National Championship
Event Owner: National Collegiate Athletic Association
Grantee: Palm Beach County Sports Commission
Bid Recommendation: $30,000 – Category G
$15,000 – FSF Restricted Funds
Proposed Dates: May 11-16, 2026
Sport: Golf
Level of Competition: Amateur Collegiate
Proposed Venue: PGA National Resort, Champion Course
Estimated Participation: 16 Teams (5 Golfers per Team) & 16 Individuals – 96 Total Athletes
The Palm Beach County Sports Commission is partnering with Palm Beach Atlantic University (PBA) and the National Collegiate Athletic Association (NCAA) to host the 2026 NCAA Division II Women’s Golf Championship on May 11-16, 2026 at PGA National Resort & Spa’s Champion Course. Sixteen (16) teams comprised of five (5) golfers each and 16 individuals not on those teams will compete at the NCAA DII Women’s Golf Championship. The national championship is projected to attract 96 total players (plus alternates), 132 school representatives (coaches, athletic director, trainer, sports information, etc.), 21 NCAA reps/officials, and 336 spectators. The Championship will be held Monday through Saturday and will consist of a 54-hole competition, which will declare the individual champion, followed by a cut to the top eight (8) teams. The top eight (8) teams will be placed into a bracket and seeded based on 54hole scores. The pairings for the quarterfinals will be Seed #1 vs. Seed #8, Seed #2 vs. Seed #7, Seed #3 vs. Seed #6 and Seed #4 vs. Seed #5 competing in medal/match play (stroke play over 18 holes and low score wins a point).
Each team match will consist of five (5) points with one (1) point being awarded for each individual match. Winning teams will advance to the semifinals and subsequently the finals. Each individual match will be played to its completion and the first team to win three points within the team match will advance, or in the case of the final match be declared the national champion.
Projected Event Schedule:
Saturday, May 9, 2026
Head rules official arrives to begin marking the course
Sunday, May 10, 2026
Committee members and NCAA staff arrive Committee members and staff inspect the course Tournament setup begins Team Registration
Monday, May 11, 2026
Players and coaches meeting
Practice round
NCAA Championship banquet
Official and tournament committee meeting
Tuesday, May 12, 2026
First round competition
Projected Event Schedule (continued):
Wednesday, May 13, 2026
Second round of competition
Thursday, May 14, 2026
Third round of competition
Individual champion announced Cut to top 8 teams
Friday, May 15, 2026 Quarterfinals matches Semifinals matches
Saturday, May 16, 2026 Championship matches Awards ceremony Teardown
PBCSC Responsibilities:
The Palm Beach County Sports Commission & PBA will serve as co-hosts of this event.
• Venue selection and coordination
• Assist with housing solutions at PGA National and other properties
• Assist with operational and logistical needs, volunteers
• Assist with marketing & public relation efforts
• Provide a grant to offset remaining facility rental and operational expense
PBA Responsibilities
• Provide a representative from the Sports Information Department to assist with Golfstat/scoring
• Provide an athletic trainer to serve as medical support throughout the championship
• Assist with volunteer recruitment through student groups
• Assist with marketing & public relations efforts
Benefits:
• National exposure for the PBCSC, Palm Beach County and PGA National as a recap video of the DII Women’s Golf Championship is shown on NCAA Media platforms
• Continue a positive partnership with the NCAA with the hope to host future NCAA Regionals and Championships
• Provides the opportunity to host an NCAA Division II Women’s Golf Championship for the second time in Palm Beach County
• The NCAA DII Women’s Golf Championship will generate substantial room nights and visitor spending for Palm Beach County in May
• Host the top level of amateur golfers in NCAA Division II
• Creates the opportunity to host a prestigious NCAA Golf Championship
• Continue to grow the relationship with one of our key venues, PGA National Resort
• Division II + Division III = Division I
Event Fact Sheet
Event Name: Southeast Championship
Event Owner: Prospect Wire 2, LLC
Grantee: Prospect Wire 2, LLC
Funding Recommendation: $20,000 (Category G Grant)
Dates: May 30 - June 3, 2026
Sport: Baseball
Level of Competition: Amateur
Age Range: High School (13U, 14U, 15U, 16U, 17U & 18U)
Proposed Venues: CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium & Santaluces Athletic Complex
Estimated Participation & Projecting 180 total teams (160 traveling & 20 from South Florida) Room Nights: 160 traveling teams * 15 players per team = 2,400 total youth athletes 160 traveling teams * 15 spectators per team = 2,400 total adult spectators
4,800 total traveling participants / 5 people per room = 960 rooms 960 rooms * 3 nights = 2880 room nights. Category G contracted room nights: 2,000
Estimated Economic Impact: $ 1,623,755 (based on Destinations International spending per night)
Event Description:
The Palm Beach County Sports Commission is partnering with Prospect Wire Baseball to host the Southeast Championship at CACTI Park of the Palm Beaches, Roger Dean Chevrolet Stadium and Santaluces Athletic Complex on May 30 - June 3, 2026 The Florida Fall Classic will feature approximately 180 teams consisting of 2700 athletes competing in a variety of age groups (13U, 14U, 15U, 16U, 17U & 18U). An estimated 160 teams and 2400 athletes will be traveling from outside of the South Florida region. Teams are guaranteed to play a minimum of three (3) games.
Prospect Wire Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation This organization hosts over 100 events annually.
Event History:
This will be the 19th year of the Southeast Classic and the fourth time it will be held in Palm Beach County. In 2025, the tournament generated 1,287 room nights
Marketing & Media
Prospect Wire has a robust social media following and email database. Prospect wire has over 47,000 followers on Instagram and over 13,000 followers on Facebook.
About Prospect Wire Baseball:
Starting in Florida, Prospect Wire began organizing individual showcases and team tournaments for one of the most talent-rich states in the U.S. Today, Prospect Wire has expanded their events into other parts of the United States with the goal of bringing a unique experience to players, coaches, and families nationwide. Prospect Wire runs a variety of events such as individual showcases, team tournaments, combines, parent seminars, ID Camps, and more. By running these events, Prospect Wire gets the first look at a lot of prospects and has established a database of accurate, reliable reports on high school players. The database is fed through Prospectwire.com and is viewable via the internet. Prospect Wire also works with colleges, and Major League Baseball Scouts to share information on prospects, help connect players to colleges, and to follow players as they progress through the different levels of baseball.
PBCSC Responsibilities:
• Operational and logistical support
• Communication with Ball Park of the Palm Beaches and Roger Dean Chevrolet Stadium
• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)
• Financial support to offset costs help offset event-related expenses
Primary Benefits:
• Substantial room night generation for the June timeframe
• This event will utilize Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium
• This event enhances Palm Beach County’s resume as a premier destination for baseball
CATEGORY G GRANT APPLICATION
REQUEST SUMMARY
EVENT DESCRIPTION South Florida Collegiate Baseball League
The South Florida Collegiate Baseball League (SFCBL) offers collegiate athletes a premier platform to showcase their talents in pursuit of professional baseball careers. The league consists of sixteen (16) teams competing in a 38-game wood bat regular season, spanning two months during the summer of 2026.
The season officially begins on June 1, 2026, with an exciting All-Team Jamboree hosted at the Santaluces Athletic Complex in Lantana, where all sixteen teams will take the field. A highlight of the season includes the SFCBL All-Star Game, scheduled for Sunday, July 5th, bringing together top performers from across the league.
The postseason will culminate in the SFCBL Playoffs and Championship Series, held from July 23–26, with the championship games take place at FAU Baseball Stadium at Florida Atlantic University, where the 2026 champions will be crowned.
The SFCBL proudly welcomes collegiate players from across the country, representing programs affiliated with the NCAA, NAIA, and NJCAA. With twelve (12) of the league’s teams based in Palm Beach County, the region becomes a hub for elite summer baseball, attracting athletes, families, and fans from across the United States. Visiting players and their supporters contribute to the local economy through extended stays in area hotels and patronage of local businesses.
Games will be hosted at a variety of premier venues throughout Palm Beach County, including:
• Little Fenway Park – Delray Beach
• Spanish River High School – Boca Raton
• Keiser University – West Palm Beach
• Burt Aaronson Park – Boca Raton
• Harry Gibbons Field – Boynton Beach
• Santaluces Athletic Complex – Lantana
• Wellington Sports Complex – Wellington (new for 2026)
With the addition of two new teams led by former NFL player Jon Bostic and former MLB player Devon Travis, the SFCBL continues to grow, now featuring a balanced North and South Division with eight (8) teams each. Their involvement marks a significant milestone, further elevating the league’s profile and commitment to excellence. SFCBL looks forward to another thrilling season of high-level competition, community engagement, and the continued development of future professional athletes.
GRANTEE
South Florida Collegiate Baseball League
CONTACT Bill Hancsak / 561-722-5754
BID/GRANT
GRANT FUNDS REQUESTED
GRANT FUNDS RECOMMENDED
APPLICABLE CATEGORIES
Grant
$30,000
$25,000 (FY 26)
Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials MEDIA
MARKETING PLAN
The South Florida Collegiate Baseball League targets various college baseball programs within the NCAA, NAIA and NJCAA. By deploying marketing tactics and developing relationships with collegiate baseball programs across the nation, the South Florida Collegiate Baseball League is able to recruit athletes to compete on its 10 teams. The league also market to professional baseball scouts, which will travel from across the nation evaluate the baseball talent.
EVENT OWNER ESTIMATES
SPONSORSHIP BENEFITS
OTHER TDC FUNDS REQUESTED
PRIOR EVENT HISTORY
PREVIOUSLY APPROVED FUNDS
Estimated Economic Impact – $1,241,240
Estimated Room Nights – 2,500
Recognition on all collateral materials that promote sponsors Opportunity to display at least six (2) 3’x8’ banners Logo and link on website
No
’25 – 2,364 Room Nights
’24 – 3,254 Room Nights
’23 – 2,830 Room Nights
’22 – 2,300 Room Nights
’21 2,952 Room Nights
’20 – 2,550 Room Nights
’19 – 2,915 Room Nights
’18 – 2,558 Room Nights
’17 – 2,656 Room Nights
’16 – 3,464 Room Nights
’15 – 1,024 Room Nights
’25 - $25,000
’24 - $25,000
’23 - $17,500
’22 - $15,000
’21 - $12,500
’20 - $17,500
’19 - $15,000
’18 - $15,000
’17 - $7,500
’16 - $7,500
Event Fact Sheet
Event Name:
Event Owner:
Grantee:
Prospect Select National Showcase – Palm Beach Classic
Prospect Select Classic Futures
Prospect Select Palm Beach Open
Prospect Select National Championship
Prospect Select Baseball, Inc.
Prospect Select Baseball, Inc.
Bid Recommendation: $55,000 (Category G Grant)
FSF Funding: Up to $15,000 payable to event
Dates:
Prospect Select Palm Beach Classic, June 5-10, 2026
Prospect Classic Futures, June 11-14, 2026
Prospect Select Palm Beach Open, June 20-24, 2026
Prospect Select National Championship, July 10-14, 2026
Sport: Baseball
Level of Competition: Amateur
Age Range:
Proposed Venues:
High School (13U, 14U, 15U, 16U, & 17U/18U)
CACTI of The Palm Beaches (up to 13 total diamonds)
Roger Dean Chevrolet Stadium (up to 13 total diamonds)
Santaluces Athletic Complex (up to 4 total diamonds)
Estimated Participation & Projecting 430 total teams (250 traveling & 180 drive market/S Fla)
Room Nights:
250 traveling teams * 17 players per team = 4,250 total youth athletes
250 traveling teams * 2 coaches per team = 500 total coaches
250 traveling teams * 17 spectators per team = 4,250 total adult spectators
9,000 total traveling participants / 4 people per room = 2,250 rooms
2,250 rooms * 4 nights = 9,000 room nights
*Category G Grant Contract Room Night Projection – 7,200
The Palm Beach County Sports Commission is partnering with The CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to host Prospect Select Baseball National Showcase, which is named the Palm Beach Classic. The Prospect Select National Showcase, which was once called the Vero Beach Classic, relocated from the Treasure Coast to The Palm Beaches in 2017, which was the inaugural year for CACTI Park of The Palm Beaches. The Prospect Select Baseball National Showcase (Palm Beach Classic) is one of the largest summer baseball tournaments that takes place in the United States. The Prospect Select National Showcase – Palm Beach Classic is scheduled for June 5-14, 2026.
The Prospect Select Classics are the most iconic of Prospect Select Tournaments. These events have established themselves as must-attend events for travel teams in the nation. Invitations are required to participate in the Classic. The 6-day event features age groups that range from 14U to 18U and guarantees 4 games. This is a wood bat only tournament.
The Palm Beach County Sports Commission will also host the Prospect Baseball Palm Beach Open and Prospect Select National Championship at CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium during the month of June. The Prospect Select Palm Beach Open and National Championships will take place during the following dates: July 6-9, 2026 & July 10-14, 2026. The 4-day event features age groups that range from 13U to 18U.
The Prospect Select World Series division will be limited in the number of participating teams and invitations will be required to participate. The Prospect Select World Series will bring the top National and Regional teams from across the country to compete for a true Champion. Only the most elite teams will compete in the Prospect Select World Series events. The 4-day event features age groups that range from 13U to 18U and guarantees 18U and guarantees 4 games. This is a wood bat only tournament.
Both events will attract approximately 450 teams consisting of 7,310 players, 500 coaches, and 15,620 total attendees. Approximately 250 teams will from across the United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. At a minimum, a total of 4,250 players, 500 coaches, and 9,000 total attendees will be traveling and staying in hotel rooms. Both events will generate an estimated demand of 9,000 hotel room nights.
Prospect Select Baseball will also bring its prestigious TOPPS Showcase to Palm Beach County. The TOPPS Showcase will take place in conjunction with the Palm Beach Classic and features 80 of the most talented
high school baseball players in the country. These players will compete in a variety of skills competitions before playing in the TOPPS All-Star Game.
Event History:
The Prospect Select Baseball National Showcase was created in 2008 and took place on the Treasure Coast over a 9-year span. This event, which was called the “Vero Beach Classic”, quickly developed into one of the largest high school baseball tournaments in the nation. The event achieved a remarkable 33% average annual growth rate based upon the number of participating teams.
In 2017, the Palm Beach County Sports Commission partnered with CACTI Park of The Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to bring the Prospect Select Baseball National Showcase to Palm Beach County. The event was rebranded as the “Palm Beach Classic”.
During its inaugural in The Palm Beaches, the Prospect Select Baseball National Showcase (Palm Beach Classic), featured over 250 teams and created 5,490 trackable room nights at Palm Beach County hotels. In 2018, the event tracked 4,963 room nights and another 4,066 in 2019. Due to the Covid-19 pandemic, the 2020 event scheduled in Palm Beach County was relocated to Viera, FL. In 2021, this event was able to accumulate 4,952 room nights, despite the Covid-19 cloud. In 2022, the event generated 4,604 room nights. In 2023, Prospect Select added its World Series, in addition to the Palm Beach Classic in June and the combined events tracked 6,749 room nights. In 2024, Prospect Select Palm Beach Classic and World Series events tracked 5,290 room nights. In 2025, Prospect Select Summer Series delivered 11,437 room nights.
Marketing
& Media:
Prospect Select Baseball draws over 600 teams from New England to Florida, and Colorado to Texas. Prospect Select Baseball also recruits international teams from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.
Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month.
About Prospect Select Baseball:
Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to South Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.
The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually
achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.
PBCSC Responsibilities:
• Operational and logistical support
• Volunteer recruitment
• Coordination between the Ball Park of the Palm Beaches, Roger Dean Stadium, and Palm Beach County Parks and Recreation.
• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)
• Financial support to offset costs help offset event-related expenses
Primary Benefits:
• Substantial room night generation for the summer timeframe (June)
• This event will utilize CACTI Park of The Palm Beaches , Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex
• This event enhances Palm Beach County’s resume as a premier destination for baseball
• Palm Beach County would be home to the second largest high school baseball tournament in the nation (based on team and athlete participation)
Event Fact Sheet
Event Name: Southeast Open
Event Owner: Prospect Select Baseball, Inc.
Grantee: Prospect Select Baseball, Inc.
Funding Recommendation: $18,000
FSF Funding: Up to 5,000 payable to event
Dates: July 6-9, 2026
Sport: Baseball
Level of Competition: Amateur
Age Range: High School (13U, 14U, 15U/16U, 17U & 18U)
Proposed Venues: CACTI Park of The Palm Beaches
Estimated Participation & Projecting 130 total teams (70 traveling & 60 from South Florida) Room Nights: 70 traveling teams * 15 players per team = 1,050 total youth athletes 70 traveling teams * 15 spectators per team = 1,050 total spectators
2,100 total traveling participants / 5 people per room = 420 rooms 420 rooms * 4 nights = 1,680 room nights
The Palm Beach County Sports Commission is partnering with Prospect Select Baseball to host the Southeast Open (formerly Palm Beach Open) at The CACTI Park of the Palm Beaches on July 6-9, 2026. The Southeast Open will feature approximately 130 teams consisting of 1,950 athletes competing in a variety of age groups (13U, 14U, 16U, & 18U). An estimated 70 teams and 1,050 athletes will be traveling from outside of the South Florida region. This is a wood composite bat tournament. Teams are guaranteed to play a minimum of four (4) games. The tournament begins with a pool play format. After the first 3 games, teams are ranked and participate in a single elimination playoff.
Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. In addition to Southeast, Prospect Select Baseball hosts its Palm Beach Classic in Palm Beach County during the summer timeframe.
Event History:
Prospect Select Baseball has hosted this event in Palm Beach County since 2016. In 2023, the event held over 130 teams and generated 2,757 hotel room nights. In 2024, the event held over 30 teams and generated 900 hotel room nights. In 2025, the event held almost 100 teams and 1,000 room nights.
Marketing & Media
Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month.
About Prospect Select Baseball:
Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.
The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.
Prospect Select Baseball – Multiple events in The Palm Beaches:
In addition to The Palm Beach Open in July, Prospect Select Baseball’s National Showcase, the Palm Beach Classic, and Prospect Select World Series takes place in June. Last year, these tournaments generated 6,190 room nights for Palm Beach County hotels.
PBCSC Responsibilities:
• Operational and logistical support
• Volunteer recruitment
• Communication with Ball Park of the Palm Beaches and Roger Dean Chevrolet Stadium
• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)
• Financial support to offset costs help offset event-related expenses
Primary Benefits:
• Substantial room night generation for the summer timeframe (July)
• This event will utilize Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium
• This event enhances Palm Beach County’s resume as a premier destination for baseball
• This tournament is gaining popularity as one of the top tournaments within Prospect Select’s portfollio of events and is projected to experience significant growth in team participation in the coming years.
Date: November 3, 2025
To: Grant Committee
Subject:
Prospect Select Summer Events
Memorandum
From: Event/Operations
The Palm Beach County Sports Commission is bidding on a series of Prospect Select summer tournaments, which would take place during the months of June and July in 2026. Palm Beach County’s spring training facilities (The CACTI Park of the Palm Beaches & Roger Dean Chevrolet Stadium) would be the sites for these summer sports tourism products along with Santaluces Athletic Complex.
The Prospect Select Summer events will bring 560 teams, consisting of 11,100 visiting attendees (players, coaches, and spectators). This series of Perfect Game events is projected to generate 8,880 hotel room nights and $8.9 million of economic impact. The following lists the events that would be combined into grant contracts with the recommended grant award:
1.) Prospect Select National Showcase - Palm Beach Classic / Classic Futures, Prospect Select Palm Beach Open & Prospect Select National Championship
a. June 5-10, 2026, June 11-14, 2026, June 20-24, 2026 & July 6-9, 2026
b. 7,200 hotel room nights
c. $55,000 grant from Category G
d. $15,000 grant from Florida Sports Foundation
2.) Prospect Select Southeast Open
a. July 10-14, 2025
b. 1,680 room nights
c. $18,000 grant from Category G
d. $5,000 from Florida Sports Foundation
Total Category G Grant Funding = $73,000
Total
A
EVENT DESCRIPTION
CATEGORY G GRANT APPLICATION
REQUEST SUMMARY
The Junior Tour Powered by Under Armour Summer National Championship
The Junior Tour Powered by Under Armour Summer National Championship is conducted at the end of the Spring Season (March-May). The top 8 points leader from each age division are invited to the National Championship. The Junior Athletes are divided into 4 Co-Ed age divisions: 6-8 years old, 9-11 years old, 12-14 years old and 15-18 years old. The Junior Athletes are represented from 18 different states, Connecticut, Florida, Illinois, California, Tennessee, and Texas just to name a few. League play includes 400 plus events throughout the different regions. Each region hosts six 9 Hole Individual Stroke Play League Matches.
The Summer National Championships are being held at PGA National Resort in Palm Beach Gardens from June 24-26, 2026. Championship rounds are divided into two age groups 6-8 Age Group and 9-18 Age Groups. Each age group has 2 days of Championship golf; 6-8 Age Group will play 9 holes each day for an 18 Hole National Championship, 9-11, 12-14, 15-18 Age Groups will play 18 holes each day for a 36 Hole National Championship. 500 youth golfers from across the country are expected to compete in the Summer National Championship.
GRANTEE
The National Junior Tour, LLC CONTACT Ray Taranto / (240) 832-3237
BID/GRANT Grant
GRANT FUNDS REQUESTED
$40,000-$50,000 GRANT FUNDS RECOMMENDED
APPLICABLE CATEGORIES
$25,000 (FY 26)
Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials
MEDIA COVERAGE PLANNED National
MARKETING PLAN
EVENT OWNER ESTIMATES
SPONSORSHIP BENEFITS
The event is marketed to those who qualify through their local leagues directly, via corporate social media. This is an invitational event for those who have qualified through seasonal (Spring 2022) junior tour league play.
Estimated Economic Impact – $1,305,257.40
Estimated Room Nights – 2,000
Live links on registration pages
PBCSC materials distributed in Under Armour player gift bags Four (4) tickets to welcome reception One (1) entry to the adult-junior golf tournament
PRIOR EVENT HISTORY
PREVIOUSLY APPROVED FUNDS
Sponsor logos on website, television coverage, press conferences, leaderboards, golf genius communications and social media post
’25 - 1,993 Room Nights
’24 - 1,796 Room Nights
’23 – 1,857 Room Nights
’22– 1,825 Room Nights
’25 - $25,000 (Category G Grant)
’24 - $25,000 (Category G Grant)
’23 - $25,000 (Category G Grant)
’22 - $25,000 (Category G Grant)
EVENT DESCRIPTION
CATEGORY G GRANT APPLICATION REQUEST SUMMARY
USTA Boys 18’s & 16’s National Clay Court Championships
This tournament is the highest level (Level 1) USTA junior tennis tournament in the country for Boys 18u & 16u divisions. This event will be held from July 5-12, 2026, at the Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Palm Beach Gardens Tennis Center & The Country Club at Mirasol. The draw consists of more than 425 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.
GRANTEE
Player’s International Management, Inc. CONTACT
BID/GRANT
GRANT FUNDS REQUESTED
Mark Baron / (561) 330-6000
Grant
$40,000 GRANT FUNDS RECOMMENDED
APPLICABLE CATEGORIES
MEDIA COVERAGE PLANNED
MARKETING PLAN
EVENT OWNER ESTIMATES
SPONSORSHIP BENEFITS
OTHER TDC FUNDS REQUESTED
PRIOR EVENT HISTORY
$25,000 (FY 26) based on room night projection of 2,500
Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials
National (Televised on Fox College Sports)
Direct mailings to USTA list, Newspaper ads, Radio spots and TV promotions, Flyer distribution 3 months prior to the start of the event
600 Athletes + 2,200 Spectators x 9 nights / (3.15 Per Room)
8,000 Room Nights Category G Contracted Amount
Bid Event (Grant Not Contingent on Room Nights)
Estimated Economic Impact: $5.6 million of direct visitor spending
Event Description: The WWA National Championships hosts professional wakeboarders and wakesurfers from all around the world as an international stop on the 2026 World tour. In addition to professionals from around the world, the event also hosts the best amateur competitors from all over the U.S. that will have qualified for the event through their state and regional qualifiers.
The World Wake Association (WWA) is a rider-founded organization committed to advancing and expanding competitive wake sports on a global scale. As the foremost authority for riders, events, and competition standards, it serves as the definitive sanctioning and governing body for the sport. For more than 30 years, the WWA has been the leading provider of amateur and professional wakeboarding events, as well as sanctioning and rule-setting, all guided by its core principle: “created by riders, for riders.”
This marks the second consecutive year that the Palm Beach County Sports Commission (PBCSC) will host a large-scale wakeboarding event. In 2025, the Palm Beaches were home to the Nautique WWA World Championships. The event generated a total of 10,904 room nights and over $5 million in economic impact. After a successful event and positive feedback from participants, WWA was eager to bring another large-scale event back to Palm Beach County. The World Championships welcomed over 600 elite athletes from around the globe, the event showcased the pinnacle of the sport, which brought together professional and amateur competitors to compete.
The 2026 Nautique WWA Wakeboard & Wakesurf National Championships will take place at Sunset Lake within Burt Aaronson South County Regional Park. This event is expected to attract another 600 participants from around the world and an audience of over 2,200, including officials, sponsors, support teams, and water sports enthusiasts Recognized as one of the largest events of its kind, this prestigious competition is poised to elevate Palm Beach County’s prominence in water sports and highlight its worldclass facility, leaving a lasting legacy in the community.
Burt Aaronson South County Regional Park - Sunset Lake: Burt Aaronson South County Regional Park is among the most versatile sports facilities in Palm Beach County spanning over 847 acres. Included in this sprawling park is the Sunset Cove Amphitheatre which includes Sunset Lake. This lake is used year-round by water enthusiasts and the Palm Beach Training Center water ski school. From north to south sunset cove lake spans over 3,600 ft with an average depth that ranges from 10 to 20ft. This lake is ideal for water sports including wakeboarding and water skiing due to its unique bottom providing the ideal depths for maximum wake provided to riders. The PBCSC has been working closely with Palm Beach County Parks and Recreation to bring more events to the lake/amphitheater to maximize its utilization.
About The World Wake Association (WWA): The World Wakeboard Association is the global leader in wake sports sanctioning. The WWA owns and operates the WWA Wakeboard World Series, WWA Wake Park World Series, WWA Wakeboard National Championships, WWA Wake Park National Championships, WWA Wakeboard World Championships, WWA Wake Park World Championships, WWA Wake Park Triple Crown, WWA Pro Card and WWA Rider Experience. With 27 affiliate countries worldwide, the WWA is a rider-formed organization dedicated to promoting and growing wake sports worldwide. It is the leading source for riders, event organizers and competitive standards.
As an industry champion, the WWA has sanctioned, insured and organized over 15,000 global events to date. With affiliates operating on every continent, the WWA is in a position to positively affect the growth of everything wake; wakeboard, wakesurf, wakeskate and wake park. Most of the small group of impassioned riders and founders who helped create both the organization and the sport are still involved today, helping to continue growth and remain relevant as a driving force in the sport. With the WWA staying true to it’s roots, “by riders, for riders”, one can expect the next 30 years to only be bigger and better.
Proposed 2026 Nautique WWA Wakeboard & Wakesurf National Championships Schedule:
Wednesday, September 9th, 2026 – Competition Begins, Preliminaries – 8AM to 4PM
Thursday, September 10th, 2026 - Competition Preliminaries – 8AM to 4PM
Friday, September 11th, 2026 – Competition – Semifinals – 8AM to 4PM
Friday, September 11th, 2026 – Hall of Fame & Wake Awards – 7PM to 9PM
Saturday, September 12th, 2026– Competition Final Rounds – 8AM to 4PM
Sunday, September 13th, 2026 – Competition Final Rounds – 8AM to 4PM
Marketing Plan: Marketing plan to be finalized based on funding raised. TV Broadcast package with 80 million Households, Event live stream with 60,000 viewers, Local Marketing, Social Media ad campaigns and promotion estimated at 70 million Impressions, 13 million Video Views across digital channels The grant will enable the WWA to expand their promotions of the event as well as elevate the event with event-specific branding, the live broadcast, highlight Palm Beach County as a destination and continue to better the experience for all participants and spectators.
PBCSC Sponsorship Benefits: Palm Beach County and/or Palm Beach Sports Commission will receive logo inclusion on all event branding and communications produced awards backdrops, jerseys, t-shirts, event info and schedules e-blasts, event web pages, audio mentions on site during the live event and within the broadcasts. The WWA will tag the county's pages on social media promotions where applicable. The option for a PBCSC booth at the event site would also be made available. PBCSC commercials would also be included and aired during the live feed. Special communications to highlight the area and destination to WWA’s membership database and confirmed participants will also be provided.
PBCSC Responsibilities:
• Operational and logistical support
• Volunteer recruitment
• Assist with marketing & public relation efforts
• Financial support to offset costs help offset event-related expenses
• Assist with hotel room blocks
Primary Benefits:
• Substantial room night generation for the shoulder season
• This event will utilize Burt Aaronson South County Regional – Sunset Cove Lake which has shown an eagerness to partner on tourism events
• This event aligns the Palm Beach County Sports Commission’s goal of increasing tackle national and international Wakeboarding and Skiing events
• Palm Beach County would be home to one of the largest Wake Park and Wake Boat tournaments in the world
Previous Event Locations:
• 2025 Nautique WWA Wakeboard & Wake Park World Championships
Location: West Palm Beach, Florida
Number of Participants: 600
Total Room Nights: 10,904
• 2024 Nautique WWA Wakeboard & Wakesurf National Championships
Location: Monroe, Washington
Number of Participants: 587
Total Room Nights: 11,500
• 2023 Nautique WWA Wakeboard & Wakesurf National Championships
Location: Pine Mountain, Georgia
Number of Participants: 600
Total Room Nights: 11,000
2026 Nautique WW a Wakeboard & Wakesurf NatioNal
ChampioNships
• World Wake Association is looking to host their 2026 Nautique Wakeboard & Wakesurf National Championships here in Palm Beach County, Florida
• This one-of-a-kind event is projecting over 600 elite traveling participants and over 2,200 traveling spectators including officials, sponsors and support staff (a 4.1 spectator to participant ratio).
Event Overview
• Estimating nearly $5 million dollars of economic impact and 8,000 room nights (650 athletes + 2,300 traveling attendees, staying a minimum of six (6) nights / 2.2 Per Room)
• The confirmed dates for 2026 Nautique Wakeboard & Wakesurf National Championships are July 22nd – 26th , 2026
• The event will utilize Burt Aaronson South County Regional Park, Sunset Cove Lake in Boca Raton
Wakeboard & Wakesurf
National Championships
Previous Host Locations
Wakeboarding
WWA Event Breakdown
• Wakeboarding- Wakeboarding is a water sport in which the rider, standing on a wakeboard, is towed behind a motorboat across its wake in order to perform aerial maneuvers.
• Skim Wakesurf- Skim wakesurf is a style of wakesurfing that uses a thin, lightweight board similar to a skimboard, designed for quick spins, slides, and technical tricks on the wave’s surface. Riders typically perform maneuvers like 360s, shove-its, and body varials, relying on agility and balance rather than carving power. This style emphasizes creativity and control, making it a favorite among riders who enjoy a skate-inspired approach to wakesurfing.
• Surf Wakesurf- Unlike wakeboarding and wakesurfing, which keep the rider on the water's surface, wakefoiling involves riding a board equipped with a hydrofoil that lifts the rider above the water. The hydrofoil consists of a mast and wings that create lift, allowing the board to glide smoothly above the water's surface.
Skim Wakesurf
WWA Event Breakdown
• Foil - The foil discipline involves riding a hydrofoil board, where a winged foil lifts the board above the water’s surface, reducing drag and creating a smooth, gliding experience. Riders rely on balance and subtle weight shifts to control speed, direction, and elevation, making it a highly technical and skill-driven discipline. Foiling offers a unique sensation of flight over the water, combining precision, finesse, and the thrill of effortless motion.
• Strapped Foil - The strapped foil discipline combines the thrill of hydrofoiling with the control and precision of foot straps, allowing riders to stay securely connected to the board while gliding above the water. Using straps enables greater leverage for aggressive turns, jumps, and aerial maneuvers that aren’t possible in strapless foiling. This discipline blends speed, power, and technical skill, appealing to riders who crave dynamic, high-performance foiling experiences.
• Wakeskate - Wakeskating is a water sport and an adaptation of wakeboarding that employs a similar design of board manufactured from maple or fiberglass. Unlike wakeboarding, the rider is not bound to the board in any way, similar to the skateboard.
• Friday 24th – Hall of Fame & Wake Awards – 7PM to 9PM
• Saturday 25th – Competition Final Rounds – 8AM to 4PM
• Sunday 26th – Competition Final Rounds – 8AM to 4PM
Daily Schedule from 2025 National Championships
2025 World Championships: July 30th, 2025 - August 3, 2025
WWA Divisions
WWA Divisions
Financial Commitment
• The Palm Beach County Sports Commission will provide a Category G Grant to World Wake Association in the amount of $90,000 and $25,000 from Florida Sports Foundation Funds.
• This sponsorship can be utilized by World Wake Association to offset qualifying operational & venue cost associated with the event.
• Projecting 8,000 Total Room Nights - (650 traveling athletes + 2,300 traveling attendees, staying six (6) nights / 2.2 Per Room)
• Estimated $5 Million in Economic Impact
• $14.37 total ROI per Room Night (2025 Event - 10,904 Room Nights = ROI $10.54 Per Room Night)
t haNk you!!
Just b riNg y our g ame a N d
disCover the palm b ea Ches!
BRIGHT IDEA SPONSORSHIPS - FY26 Fall/Winter Cycle Recommendations
Organization Name
MARKETING ACTIVATION
Project Description
Palm Beach Symphony proposes sponsorship funding for a cultural marketing activation that unites symphonic music and the beauty/culture of the Palm Beaches with the energy of championship sports, creating a memorable experience during the hockey season that builds emotional connection and encourages active participation. Partnering with the Florida Panthers, South Florida’s two-time Stanley Cup Champions and a high-profile sports franchise, this initiative leverages the team’s powerful media platform and fan base to promote Palm Beach County as Florida’s Cultural Capital®, expanding awareness in the Miami/Fort Lauderdale market, creating a story with national appeal, and driving participants to purchase tickets and visit the Palm Beaches.
Specific Activities and Deliverables
Symphonic Recording: On September 27, Symphony musicians will record an orchestrated version of the Panthers’ official goal song, creating a high-impact arrangement for in-arena use, television, social media, and community engagement.
Video Documentary: A professional crew will capture the session, producing content for broadcast and social campaigns.
The Palm Beach Symphony Society, Inc.
Broadcast & Social Media: The recording will appear in Panthers’ WPTV advertising and on team channels with 1.72M+ followers. A contest will invite fans to create reels using the orchestral version of the anthem, with prizes such as game tickets, concert tickets, hotel packages, and other highlights of the Palm Beaches to drive engagement and tourism.
Symphony Night at the Panthers: A dedicated game night will feature performance opportunities, in-arena promotions, and cross-marketing of Symphony concerts at the Kravis Center.
Discount & Hospitality Offers: Panthers fans will receive exclusive ticket discounts and hotel packages, encouraging overnight stays in Palm Beach County.
National Publicity: The partnership will be pitched to ESPN, TNT, and other outlets to expand awareness nationally.
Timeline
Sept. 27, 2025 – Recording, video production, and initial media publicity, Oct. - Nov. 2025 – Finalize assets, discount codes, hospitality packages, Nov. - Dec. 2025 –Launch broadcast and social campaigns, Dec. 2025 - Apr. 2026 – In-game activations, Symphony Night, media placement, song used as intro song to panthers 360 show, Apr. - May 2026 – Recap with reach metrics and tourism impact, shared with funders
Target Audience & Reach
The Panthers’ fan base is loyal and upscale: 37% earn $100K+, 46% are college graduates, and 50% are ages 25–54. Broadcasts reach up to 2 million households across South Florida, including the Miami/Fort Lauderdale market, while social channels extend worldwide with a strong concentration in South Florida region. The Symphony anticipates engagement with tens of thousands of game attendees, hundreds of thousands of viewers, and millions of digital impressions.
Date/Location of Activity
The Blackluxe Picnic & Music Festival is a four-day cultural celebration in Palm Beach County designed to amplify African American history, heritage, and excellence through arts, music, education, and entrepreneurship. Proposed for February 25–28, 2026, during Black History Month, the festival brings together 5,000+ residents, visitors, families, young professionals, and cultural enthusiasts for an immersive experience across multiple venues.
Key highlights include:
Educational Workshops (Day 1): Curated panel on generational leadership in a one day summit at the Wellington Community Center.
Networking Mixer (Day 2): “Who’s In the Room?” kickoff at the Flare House in Northwood, a Black-owned venue, connecting sponsors, vendors, advertisers, and volunteers in a vibrant setting with local cuisine and entertainment.
Blackluxe Picnic & Music Festival (Day 3): The main event at the Wellington Amphitheater featuring headline R&B and gospel performances, a Black-owned business expo, gourmet food trucks, and nonprofit fundraising activations.
Additionally, throughout the three days, in partnership with the City of Wellington, we will also host an arts show and cultural food truck invasion. This expanded, multi-day approach ensures a high level of community engagement, aligns with Palm Beach County’s goal of positioning itself as Florida’s Cultural Capital, and inspires cultural travel by attracting diverse audiences across the region and beyond.
Fiesta de Pueblo, Inc. is seeking funding for its multicultural arts educational initiative the World Fest USA & Business Expo. For the first year in April, we will transform Lake Worth Beach Bryant Park into a fascinating cultural exposition, showcasing the diversity and culture of our planet and offering visitors the unique opportunity to explore other countries. The World Fest USA was designed to help Palm Beach County artists, businesses, and residents develop a better understanding of the multicultural community and the opportunities that exist right here in South Florida. From field trip experiences for elementary and middle school students, to families and friends, more than 10,000 people will participate in this cultural experience, unparalleled anywhere else in Florida. Participating in this highly anticipated event includes the benefits of optimal branding exposure through aggressive advertising campaigns, media promotions, and onsite marketing opportunities. Event address 30 S. Golfview Rd. Lake Worth, FL 33460.
The focus and mission of the World Fest USA festival is clear, encompassing over 50 cultures that live in Palm Beach County and surrounding areas, through dance, music, visual arts, educational activities, cultural cuisine, and commerce. The event provides an experiential opportunity for the whole family to meet their neighbors and share their traditions. It encourages dialogue and promotes the cross-cultural awareness and understanding so necessary in our communities.
The River to Reef Art Festival is a new, two-day boutique art event scheduled for March 21–22, 2026, at the Jupiter Inlet Lighthouse Outstanding Natural Area. Hosted by the Jupiter Inlet Lighthouse & Museum, the event is presented in partnership with the Bureau of Land Management, Village Art Studios, and the Lighthouse ArtCenter.
The festival will feature:
• 72 local artists and craftspeople showcasing original works inspired by nature, history, and culture. • Live painting, artist presentations, and interactive workshops.
• Youth and quilt galleries, including contributions from local schools and the Palm Beach Quilters Guild. • Food trucks and a craft area to enhance the visitor experience.
Jupiter Inlet Lighthouse & Museum/Loxahatchee River Historical Society, Inc.
Timeline & Key Milestones:
• Aug–Dec 2025: partner coordination and planning • Jan–Feb 2026: Finalize artist lineup, secure permits, launch marketing. • March 20, 2026: Site setup and vendor arrival. • March 21–22, 2026: Festival days. • March 23, 2026: Breakdown and post-event evaluation.
Partners & Roles:
• Jupiter Inlet Lighthouse & Museum: Lead organizer and host. • Bureau of Land Management: Site coordination and permitting. • Village Art Studios & Lighthouse ArtCenter: Artist recruitment and gallery curation. • Palm Beach Quilters Guild: Quilt gallery exhibition. • Local schools: Youth art gallery contributions.
Target Audience & Reach:
• Residents and visitors of Palm Beach County, including families, art lovers, and eco-conscious individuals.
• Estimated attendance: 3,000+ over two days.
December
February 25-28, 2026 / City of Wellington Amphitheatre, main ballroom upstairs, main ballroom downstairs
April 2026 / Lake Worth Beach Bryant Park. Event address 30 S. Golfview Rd. Lake Worth, Fl 33460
March 21-22, 2026 / Jupiter Inlet Lighthouse Outstanding Natural Area
500 Captain Armour's Way, Jupiter, FL 33469
Fiesta De Pueblo, Inc.
Friends of the Mounts Botanical Garden, Inc.
ILUMINA | a Tropical Garden Lantern Festival
Mounts invites residents and tourists to step into a spectacular reimagining of the Garden this holiday season. By night, the Garden transforms into ILUMINA, a fully immersive illuminated festival that positions MBG as a premier nighttime destination for 2 months. Guests will stroll colorful winding paths in an immersive experience, featuring hand-crafted lanterns and dazzling displays celebrating the magic of nature. Inspired by artistry of traditional lantern festivals, each piece is meticulously designed to showcase shimmering flowers, trees, animals and fantastical forms—including an 80-ft. dragon floating in Lake Orth. Families, friends and visitors of all ages will share in a celebration where art, nature and culture come together in a radiant festival of joy.
50–70 large-scale installations with 1,000+ full-color lanterns, crafted by talented artisans will be professionally installed in the Garden’s 20 acres, plus daily live music, dance, character performances, and interactive and family-friendly activities. The festival will offer group and community access discounts, private rentals, food, drinks, retail and high-quality visitor services. The lanterns will also be on view during the day, offering added value for daytime visitors.
Installation: mid-Oct. 2025 during public hours, building excitement as the Garden transforms. Open to the public: 11/7/25 – 1/4/26; Wed. – Sun.; 5:30 – 10:30 pm; special events on Mon. and Tue.
Friends of the MBG will oversee planning, fundraising and operations. The Garden has partnered with HanArt Culture, specialists in the design, fabrication and installation of large-scale lantern festivals, who will provide artistic direction, technical expertise and installation/maintenance team. The Garden will use part of its annual TDC funding to promote the event in the tourism market.
Mounts will invest in a diverse media mix, including digital, TV, radio, print, PR, community engagement and strategic partnerships with tourism outlets. ILUMINA will strengthen Palm Beach County’s cultural tourism market and expand the Garden’s impact as both a beloved community gathering place and a destination for seasonal visitors. Projected attendance 40K–75K visitors (47 nights), approx. 60% residents/40% tourists with 3 primary audiences: • Family & Holiday Groups — parents with young children; extended families and friends celebrating year-end holidays together. • Couples & Social Visitors — young adults seeking a cultural “date night” or unique seasonal outing. • Holiday Travelers – tourists looking for seasonal events and family-friendly attractions.• Membership – ILUMINA is designed to grow our member base through discounts.
The Garden will fully comply with all permitting, regulations and standards, including coordination with Palm Beach County facilities' risk management protocols. All necessary permits, licenses and insurance coverage will be maintained.
Art + Wellness at The Norton is a multi-month initiative seamlessly integrating art with a diverse range of wellness-centered programming. Designed to foster mental, physical, and emotional well-being, the series invites the Palm Beach County (PBC) community and out-of-town visitors to engage with the transformative power of art through wellness. Through dynamic, curated programming led by distinguished experts and Norton professionals, the Museum will offer a rich and diverse array of thoughtfully designed wellness experiences that promote art as healing. Running January–April 2026 during peak cultural season, the series includes 2 Friday evening Art After Dark (AAD) programs and 3 all new daytime Wellness Sundays. Each day features unique experiences exploring movement, sound, slow-looking, and meditation:
Wellness Sunday-1.4.26
Kickoff celebration , Yoga led by a local instructor , Walking Meditation in the Garden led by Fo Guang Shan , Mindful moments - A practice using one artwork on view in the galleries as the object of intention to slow down and become more present, led by Jodi Sypher , Outdoor Tea Meditation with Fo Guang Shan , AAD-2.13.26
Musical performance by Tabitha Meeks; Nashville based pianist with a retro-pop sound, Breathwork and meditations led by Erin Lister . Mindful moments - A practice using one artwork on view in the galleries as the object of intention to slow down and become more present, led by Jodi Sypher AAD-3.20.26
Sound baths and guided meditations led by Babbette Shugrue. Yoga and chair yoga with Tamara Evans, for individuals of all ages and abilities
Wellness Sunday-3.29.26
Tai Chi with Juying Janowsky. Mindfulness through painting workshop. Reiki Breath work and meditation. Mindful moments - A practice using one artwork on view in the galleries as the object of intention to slow down and become more present, led by Jodi Sypher
Wellness Sunday-4.19.26
Tai Chi with Juying Janowsky. Sound bowl meditation with Babette Sughurue. Wellness through drawing class. Mindful moments - A practice using one artwork on view in the galleries as the object of intention to slow down and become more present, led by Jodi Sypher. Drum Circle with Abasi Hanif; Livin' the Rhythm. Guests have repeatedly requested more weekend programming for adults, and this sponsorship will grant the resources to meet that demand. The series is open to all ages, with a focus on adults seeking meaningful, wellness-oriented weekend experiences. Wellness-themed AADs average 30% higher in attendance, underscoring the extreme interest for this initiative. Based on similar programs during the cultural season, attendance is projected at over 600 individuals per event. The Norton will allocate sponsorship funds to a marketing campaign advertising the event series through various media outlets. This will not only promote the series but will spread awareness to residents of PBC about the cultural arts programming in their own backyard.
"Rhythm in the Wild" is Palm Beach Zoo’s inaugural spring after-hours music series, where local musical acts light up the Zoo, wildlife soaks up the spotlight, and swift "Act for Nature" conservation moments develop. This series presents an opportunity for zoologists and wildlife care experts to turn good vibes into real-world impact. For 33 nights, the Zoo will transform into a starry, family-friendly hangout. It will be a season of more wildlife encounters, great food and drink, and plenty of room for kids to dance every Friday and Saturday from February through April — plus full-week celebrations during Palm Beach County Spring Break and NYC Spring Break. The Zoo will carefully book a small, diverse range of out-of-state artists to drive visitation from out-of-state tourists during Spring Break and long weekends to the Palm Beach area. Conservatively, the series expects to welcome 21,000 additional evening guests while delivering measurable conservation actions and memorable nights out for all.
Guest experience & programming: 8 themed weekends and 2 spring-break runs, featuring 2–3 music sets per night (local or out-of-state musical talent and student ensembles), scheduled up-close animal chats, and three 5-minute "Act for Nature" moments that connect entertainment to simple at-home actions (e.g., dark-sky lighting, wildlife-wise yards, reef-safe choices).
January - April 2026 / All Art + Wellness at the Norton events will be held onsite at the museum.
d/b/a Palm
Wildlife moments & zoologist chats: Meet our animals up close at calm viewing zones — small groups, gentle lighting, and plenty of time to watch and wonder. Zoologists and wildlife care experts share short stories about our wildlife, natural behaviors, and enrichments, connecting each encounter to the Zoo’s conservation work and simple actions guests can take at home.
Cultural & school collaboration: Co-host themed nights with cultural leaders such as Norton Museum of Art, Cox Science Center, Mounts Botanical Garden, and Loggerhead Marinelife Center to add activations that match monthly animal and conservation foci. Activate sports tie-ins with MLB Spring Training (Roger Dean Stadium, Ballpark of the Palm Beaches), the Cognizant Classic at PGA National, and the Florida Panthers for in-game shout-outs and videoboard spots, and in-zoo activations. Partnering with local school district student ensembles as openers and to build community pride.
Timeline and Milestones:
Oct–Dec 2025: Concept and budget planning, artist offers and school ensemble holds; sponsor deck; vendor RFPs; Jan 2026: Tickets on sale; landing page and PR launch; Feb–Apr 2026: Operating ; May–Jun 2026: Data analysis and final impact report.
Primary audiences: local families with children (5–12), seasonal visitors, snowbirds, young professionals, friend groups, Zoo members, and school communities. Secondary audiences: cultural tourists. Geography: 55% Palm Beach County, 30% tri-county/drive market, 15% visitors. Expected reach: approximately 21,000 additional nighttime attendees across 33 nights.
February - April 2026 / Palm Beach Zoo & Conservation Society 1301 Summit Boulevard West Palm Beach, FL 33405
November 7, 2025January 4, 2026 / Mounts Botanical Garden of Palm Beach County
Norton Museum of Art, Inc.
The Zoological Society of the Palm Beaches, Inc.
Beach Zoo & Conservation Society
Expanding and Preserving Our Cultural Heritage, Inc./Spady Museum
The Palm Beach Reggae Music & Arts Festival is a two-day celebration of reggae and Caribbean culture, featuring live performances by internationally recognized recording artists from Jamaica, the Caribbean, Latin America, and the United States. In addition to music, the festival will showcase food, visual arts, craft, and fashion through a variety of vendors.
• Dates & Hours: March 21–22, 2026 | Public Access: 2:00 PM – 9:00 PM daily • Ticketing: Available through Eventbrite
Pre-Festival Activities
The festival will be preceded by a media launch and panel discussion on February 18, 2026. This event will be recorded and broadcast to serve both as a promotional feature and as an educational program exploring the history and evolution of reggae music.
Timeline & Key Milestones
• December 2025: Publicity campaign begins with first press release • January 2026: Second press release with confirmed artist lineup • Early February 2026: Invitations distributed for the media launch • February 18, 2026: Media launch & panel discussion • March 21–22, 2026: Festival
Target Audience & Reach
Rooted in Jamaica, reggae music has become a global phenomenon embraced by people of diverse cultural and geographic backgrounds. In Palm Beach County and South Florida, large Caribbean and Latin American communities—alongside a broad base of non-Caribbean reggae enthusiasts—create a strong foundation for this festival. Currently, there is no multi-day reggae festival in the region, presenting a unique opportunity to fill this cultural gap.
• Expected In-Person Attendance: 1,000–1,500 patrons per day at the festival; ~100 attendees at the pre-festival media launch/panel discussion
• Virtual Reach: Over 20,000 viewers via YouTube, Instagram, and thepalmbeaches.tv streaming platform
Compliance & Regulations
The Spady Cultural Heritage Museum, in partnership with Festival Director Lloyd Stanbury, is coordinating with Old School Square venue management and City of Delray Beach officials to ensure compliance with all required permits, insurance, and regulatory requirements. Communications with the City and venue representatives have been initiated to secure approvals in advance of the festival.
March 21-22, 2026 / Old School Square, 51 N. Swinton Avenue, Delray Beach, Florida 33444
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