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MOOSE TOYS LAUNCH NEW COLLECTIBLES Moose Toys launched two new collectibles in May – Oh! My Gif and I Dig Monsters. OH! My Gif is gifs in real life via the
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first moving collectible toy that’s inspired by GIFs, memes and stickers on social media. Kids can express themselves with a shareable collection of 50 GIFbit characters with unique movements that can be reset with a simple touch. The collection includes a cat typing on a computer or a #failburger hamburger who lifts weights, and more. Each pack includes a callto-action to download a special proprietary app (available May 1) and a QR code that enables kids to download a digital sticker version of the characters which can be saved to their phones and utilized across all social/ messaging apps, as well as a fun AR experience. I Dig Monsters is a popsicle-themed collectible featuring compounds that feel cool to the touch, like a real popsicle. Shave, cut or grate the jelly compound with the popsicle stick to find a cheeky monster named Monji, dressed in one of 24 designer outfits. Commenting on the new launch, Paul Solomon, Co-Owner of Moose Toys said, “Thanks to the global success
of Shopkins, we really pioneered the collectible aisle and we’re continually pushing boundaries in the industry to bring fresh innovation to the category. Now more than ever we’re committed to making kids happy and keeping them smiling during an incredibly uncertain time. Oh! My Gif and I Dig Monsters do exactly that; Oh! My Gif is the first collectible of its kind, capitalizing on the IRL trend to bring popular gifs to life and I Dig Monsters is a ‘cool’ new way for kids to unveil their favorite collectibles through a sensory compound play experience.”
