TF1 - Sharing Good News

TOTAL LICENSING Sharing good news!

Although it’s been a rough two months, TF1 Licences is feeling the need to share some good news!

The lockdown has been difficult, but it has also been an opportunity for families and friends to gather in different ways and find new or old activities to do together. uct developments. Very colorful, dynamic and fun, it perfectly fits Marmiton’s inspiring claim: “Cooking makes people happy”!

Cooking is among everybody’s favorite pastimes and TF1 Licences is happy to present Marmiton, the number one social network food brand in France.

With a monthly audience up to 21.4 million people (audience as at October 2019 - Source: Mediametrie/ Netratings - Internet Global) and 17 million app downloads, Marmiton is one of the French consumers’ favorite websites for recipes, tutorials, videos, fun and activities.

Marmiton is already spreading a 360-innovative approach with a strong development besides the website and the app. Very strong on social media, Marmiton also has a magazine read by over 5 million people in France alone every two months, in addition to the many influencer events and a TV program broadcast on TF1.

In 2019 Marmiton worked on a new global visual identity and a style guide intended for new and creative prodkitchen utensils, to be announced soon. TF1 Licences has just started the licensing programme and Marmiton is already proving to be a great and inspiring licensed property!

Soon Marmiton’s users will be able to follow their favorite recipes 100% Marmiton equipped, thanks to a new licensee, a famous manufacturer for

During the lockdown, Marmiton has launched the operation #EnsembleEnCuisine (Together in the Kitchen) with special recipes to cook with kids, or to cook using what you find in the fridge. Also, some famous chefs have participated in cooking challenges vs the Marmiton community live on social networks.

In the midst of the current events, the sun is finally out, summer is coming and along with this, a lot of great news for TF1 Licences!

It will be possible to spend your summer in the French TV Show Camping Paradis, with the first licensed camping-grounds franchise network, directly inspired from the cult classic TV show. The company 5C born of experts from the hotel business has signed with TF1 Licences to turn fiction into reality. Already 12 camping grounds have signed with 5C in Montpellier, on the coast and great French scenic areas and joined the experience and there will be more to come. The perfect destination to enjoy nature, family and friendly vacations for adults and kids!

Corolle, one of TF1 Licences recently signed brands, is taking care of the younger kids! The famous French doll manufacturer has released a new range of outdoor toys made by Smoby. A large range of qualitative and pretty wheeled toys so children can easily accompany their relaxed parents on a leisurely stroll!

This summer’s hot trend would be the games you can play with your family and friends! TF1 Licences’ sister company and licensee TF1 Games / Dujardin has some great examples of successful games. Burger Quiz, the adaptation of the iconic TV show with offbeat humor hosted by French famous actor Alain Chabat. The game was in the Top 3 Games Market in 2019 with over 200k pieces sold (NPD). This successful board game has recently attracted a new kind of player: the “kidults,” adults motivated by a need to laugh and have fun. Even in the

middle of the lockdown period, Burger Quiz is still on the Games Top 20.

Iconic French brand belonging to TF1 Games / Dujardin and licensed by TF1 licences to a number of promotional and retail partners, Mille Bornes is still a Rockstar! With over 300K pieces sold in 2019, Mille Bornes has a wide range intended for the whole family (my 1 st Mille Bornes, Mille Bornes classic, Mille Bornes board, Mille Bornes fun & speed, Mille Bornes Mario Kart). At the beginning of 2020, TF1 Games launched a new app Mille Bornes to play using Amazon’s vocal assistant Alexa and Google Assistant. An innovative way to enhance the games of players who already enjoy the physical set. Since 1954 Mille Bornes is a classic with an assisted recognition rate of 94% from moms of kids between 5 and 14 (Source: Mille Bornes core brand study – Junior City 2017). Particularly during the lockdown, Mille Bornes was a star product, a way for the family to share reassuring and fun times with the kids. in 2020! The channel TF1 is the first broadcaster to air the new TV show in the world and the ratings have been a huge success with 35,1% market share for 4-10 year old children (Source: Mediametrie, January to May 2020) – and soon to be followed by Nickelodeon Junior in more than 100 territories across the world. France will also be the first territory where the European Master Toy Giochi Preziosi will launch a beautiful and complete range of toys and

plush items later this year. Publisher Les Livres du Dragon d’Or will support the launch with new titles. And Barbamania is still growing! In this difficult time with the pandemic, the Parisian concept-store Merci has just launched a Barbapapa t-shirt to show gratitude to the medical staff currently working everywhere in the world to save lives. This “chari-tee” is sold only on www.merci-merci.com and the profits will be sent to the hospital, Hopital Necker.