New Robocar POLI series from Korea

ROBOCAR POLI’S NEW SERIES TO PREMIER ON JULY 2

The new Robocar POLI series has been revealed to fans. The globally popular animation, Robocar POLI, dis

tributed in 35 languages in 144 countries around the world, finally returns with its new Robocar POLI SongSong Museum. The first episode will air on July 2 on EBS, and will be broadcast every Thursday and Friday.

The Robocar POLI SongSong Museum includes the new mission of the Robocar POLI rescue team to find the songs that the children will like from the new museum in Brooms Town. The episodes comprise 26 nursery rhymes that are popular worldwide, such as ‘Twinkle twinkle Little Star’ and ‘If You’re Happy.’ These songs have been arranged to demonstrate Robocar POLI’s unique features. By watching, listening, and singing along to the familiar melody and various rhythms of the music video, children will be able to show and develop their emotions. The Robocar POLI SongSong Museum is the most ambitiously developed project since Daily Safety with Amber in 2018 and the first spin-off over the last two years, other than the ‘Safety’ series. In total, there are 26 five-minute episodes. Roivisual, the production company, is targeting the Robocar POLI SongSong Museum at children between the ages of 2 and 5, which is lower than the target age of the original Robocar POLI series. Roivisual anticipates that these music animations will be easier to gain the interest of infants and toddlers than the stories of the rescue team in emergency situations. This will ultimately expand the fan base of Robocar POLI to include younger children.

The reaction from the industry also seems to agree. Roivisual says that not only the three IPTV companies SK Btv, Olleh TV, and LG U+TV, but also JTBC and Daegyo Children TV have already signed a contract to distribute the program and the rights are already sold to Taiwan and Japan as well.

Meanwhile, Robocar POLI, celebrating its 10th anniversary this year, has been appearing on tvN dramas Hi Bye, Mama! and Hospital Playlist, and

reality shows, such as The Return of Superman, and Welcome, First Time in Korea?, boasting huge popularity. Robocar POLI has over 5.6 million followers and 9 billion cumulative views from around the world, including new media platforms such as YouTube and Netflix. This new release of Robocar POLI SongSong Museum is sure to quench the thirst of its fans who have waited a long time for a new release.

Robocar POLI is a Recommended Animation the World Over During Social Distancing.

Robocar POLI is the go-to animation that parents can rely on to show their children while being cooped up at home in this new COVID-19 era.

On March 12, an article entitled Educational Animations would Recommend Showing to Children on Netflix, Amazon, and Disney Channel, Japanese media Biglobe News introduced Robocar POLI as ‘popular animation available on Disney Junior in Japan, educating kids on cooperation and traffic safety - subjects that are essential to children, along with Doc McStuffins Pororo the Little Penguin, and Thomas & Friends.

The Quebec publication HuffPost Canada reported that Tele Quebec has organized special programming for families staying home as a result of COVID-19, and recommended Robocar POLI. Similar recommendations have appeared in the USA, Spanish, and French media.

Robocar Poli is currently available worldwide on Netflix, and the English version of Netflix recommends Robocar Poli, identifying the show as having ‘Clever Characters’. iQiyi, the Chinese Netflix, reported that Robocar POLI season 3-4 took the number 1 spot in the last week of March.

In Korea, the Robocar POLI Safety Series is being provided free of charge to the ‘Free Home-Schooling Special Hall’ in response to COVID-19, that are being serviced by ZEM Kids of SK B TV. Roivisual is actively involved in a social contribution to distribute its safety contents free of charge, using its safety-conscious brand image at a time where safety has become a social requirement. Roivisual also released the Robocar POLI Play Nursery Rhyme album and established four nursery rhyme channels on YouTube in Korean, English, Chinese, and Japanese. The company is planning to expand their online platform content by launching six types of mobile games within this year.