
3 minute read
GarfieldEATS debuts
World’s 1st Garfield Quick Mobile Restaurant
If Garfield could dream up the perfect restaurant it would undoubtedly include lasagna, pizza, and coffee, and would have to satisfy the lazy cat’s penchant for ease and comfort. At GarfieldEATS, a new innovative concept restaurant, Garfield’s dreams come true.
Opened in Toronto in April, GarfieldEATS is the world’s first entergaging restaurant app, both engaging + entertaining. Users can watch, play, and order at the same time and collect paws, a loyalty coin system that will unlock goupon offers and much more thanks to user experience and interface design. Healthy Farm2Plate (F2P) lasagna, a Garfield shaped-pizza, Garfieldshaped dark chocolate bars, and Garficcino flavored coffee, are all on the menu, to complete Garfield experience
Canada will be the second country or region for GarfieldEATS after beta testing the concept in Dubai which opened less than a year ago and proved that the concept was successful. This cashier-less restaurant is located in the heart of Toronto’s popular downtown. GarfieldEATS will be available for delivery and pick-up by ordering via the app on mobile phones placed the store. If the plans work out well, Mazri hopes to add other cities such as New York, Los Angeles or Montreal. Co-founders, Nathen Mazri, a native of Montreal, and Pascal Haider, were fans of the cartoon growing up and knew well of Garfield’s love for Italian food as well as the app-economy, rise of delivery and convenience, and shift of consumer behav
ior in today’s cluttered market. They believed that communities deserve a fun new digital way to order F2P food embracing QMR, not QSR. Their vision is to make the ordering of food fun and easy utilizing modern technology. They also wanted to take into account environmental and healthy living concerns. GarfieldEATS will adhere to strict F2P guidelines on supply sourcing guaranteeing no GMOs, no preservatives, no artificial colors, and no fertilizers. Environmentally friendly repurposable packaging is also on the table. Nathen Mazri, who, at 31 is described as the world’s youngest Garfield licensee, studied the fast food franchise for over 9 years now and understood the appeconomy and Rise of QMR (quick mobile restaurant and death of QSR which he did foresee and COVID19 proved it by sweeping away many restaurant and fast food franchisees which went bankrupt. GarfieldEATS operates as an entergaging app from

ghost kitchens across the province with an experiencial brick and mortar in downtown west of Toronto for those nostalgic fans. As Nathen Mazri explained, “The future is here as we must ride the shifting consumer behaviors to online and embrace food tech as GarfieldEATS embraces food robotics to be placed in kitchens. GarfieldEATS is the first gamitification restaurant app and entergaging UX and UI mobile app worldwide where fans can watch play order collect and more on one app. Far from boring. GarfieldEATS appreciates nurses and

doctors working tirelessly to keep everybody alive. GarfieldEATS has permanently introduced the “Liz Cares “ program for all healthcare professionals who will be granted benefits such as free Garficcino, 50% off all farm2plate food and beverage items and even special Garfield and Liz merchandise, all available in Canada. Garfield’s creator, Jim Davis said he was delighted with the concept. “In 40 years, no one has ever come to me with a revolutionary concept like GarfieldEATS. It’s a well thoughtout plan to deliver great food in a fun and engaging way using modern technology. I also admire the young entrepreneurial spirit shown by Nathen and their insistence on keeping the menu healthy and the environment safe.” Consumers can download the app or visit www.garfieldeats.com to order merch and food or catering for birthdays to create memories. Entergage Inc launches this year to become the pioneer in food tech as they plan to add 10 more IPs of popular cartoons as entergaging food apps. Nathen believes it is the rise of QMR (quick mobile restaurant) and the fall of QSR especially due to COVID19. He recognised the industry shft three years ago and wanted to save his favorite cartoons!