Tempting Developments

Tempting New Developments in 2020

Tempting Brands tells us why 2020 has been an exciting year for the company, despite the global challenges, with new deals signed and brand strength confirmed

Many exciting things happened during the Corona crisis at Tempting Brands, Lidia Furnica tells Total Brand Licensing. Like everywhere around the globe, highs and lows succeeded each other continuously – but overall a relatively positive feeling is what remains from the past 6 months. They had heart-warming conversations with all of their Italian and Spanish partners who were struck by Corona first and so very hard. Here is an overview of the most important new developments at Tempting Brands.

ROUTE 66 – Feel the Freedom

Assured Products Limited produces a wide range of high-quality cleaning and odour control products. The cooperation with ROUTE 66 will cover a full line of car care and car accessories products that will be launched throughout Europe. ROUTE 66 car waxes, cleaner for cockpit, cleaner for upholstery, wheels cleaner and bug & bird dropping remover are just a few examples of the licensed products.What is probably the most logical brand extension – the car care line of products promises to be a great success due to the direct link between the ROUTE 66 brand and cars / travel. This summer, Primetta and Tempting Brands celebrated the 25th anniversary of ROUTE 66 sunglasses in Germany. Available at every gas station, the ROUTE 66 products are selling better year after year. Primetta and

Tempting Brands therefore also agreed to

extend the license for another 5 years until 2026. A new license agreement with Iconospheric will lead to the availability of ROUTE 66 products in new territories such as Australia and Canada for print on demand for a wide range of licensed products. An extensive line of products for ROUTE 66 leisure wear including T-shirts, polo shirts,

hoodies, shorts, underwear, caps and shoes has been developed for the Brazilian market and will be available this summer season throughout Brazil.

Marie-Antoinette – Je Suis Moi

We have great news in regards to the Marie-Antoinette brand. A new collection of 20 different models of Marie-Antoinette toiletry bags and cosmetics bags will be launched this holiday season. The collection will be available in more than 1,600 stores, in time for the Christmas shopping season. The collection is developed and produced by the Spanish company Jugavi– Licensing specialists who are passionate about design. Jugavi has been manufacturing toiletry bags, bags and cosmetics for more than 30 years and has more than 15 years of experience in licensing with licenses such as Disney, Miffy, Sesame Street – and now Marie-Antoinette. Jugavi is preparing to launch soon also a ROUTE 66 beauty cases collection. Pierre de Coubertin will be launched with 200 concepts and designs. A lot of time, work and investments have gone into securing the trademark rights and design of their new brand ‘Pierre de Coubertin’. A quintessential French name, they aim to bring this brand to categories such as elegant, casual and sportwear, fashion accessories and bags and luggage items. Licenses for Europe are already available and Tempting Brands is working on other parts of the world including the United States and Australia / New Zealand. Interested companies can contact Tempting Brands to get an exclusive introduction to the style and the brand essence of Pierre de Coubertin.