TEMPTING BRANDS
Tempting New Developments in 2020
Tempting Brands tells us why 2020 has been an exciting year for the company, despite the global challenges, with new deals signed and brand strength confirmed Many exciting things happened during the Corona crisis at Tempting Brands, Lidia Furnica tells Total Brand Licensing. Like everywhere around the globe, highs and lows succeeded each other continuously – but overall a relatively positive feeling is what remains from the past 6 months. They had heart-warming conversations with all of their Italian and Spanish partners who were struck by Corona first and so very hard. Here is an overview of the most important new developments at Tempting Brands.
great success due to the direct link between the ROUTE 66 brand and cars / travel. This summer, Primetta and Tempting Brands celebrated the 25th anniversary of ROUTE
66 sunglasses in Germany. Available at every gas station, the ROUTE 66 products are selling better year after year. Primetta and Tempting Brands therefore also agreed to
ROUTE 66 – Feel the Freedom Assured Products Limited produces a wide range of high-quality cleaning and odour control products. The cooperation with ROUTE 66 will cover a full line of car care and car accessories products that will be launched throughout Europe. ROUTE 66 car waxes, cleaner for cockpit, cleaner for upholstery, wheels cleaner and bug & bird dropping remover are just a few examples of the licensed products.What is probably the most logical brand extension – the car care line of products promises to be a PAGE 18
TOTAL BRAND LICENSING
