Launches across Category

IMG has announced several new product launches for its well-known brands, across numerous different categories, plus reveals details of an exciting new signing...

Heron Preston

The Ministry of Defence and creative director, designer and DJ, Heron Preston has launched their co-branded apparel and accessories collection, following its debut at this year’s Paris Fashion Week. Available now, the new line includes outerwear, knitwear, shirts, sweatshirts and accessories for men and women. The collection is inspired by the Ministry of Defence tough look and feel and features a combination of Heron Preston’s brand signatures of fluorescent orange labels, heron prints and Cyrillic scripts. The partnership was brokered by IMG, the Ministry of Defence’s exclusive licensing representative.

G-SHOCK Casio

Last month saw the launch of Casio’s Royal Air Force x G-SHOCK GRAVITYMASTER timepiece, in a deal brokered by IMG. Following the successful launch of The British Army x G-SHOCK MUDMASTER watch earlier this year, this second instalment from the bespoke collection is available now from Ernest Jones, Beaverbrooks and John Lewis in the UK, priced at £379. Special features include a carbon core guard structure, shock & vibration resistance, an altimeter, barometer, thermometer, digital compass, step count, Bluetooth and more.

Christopher Ward

This month, Christopher Ward launches its Royal Marines-inspired C60 Lympstone watch, in a deal brokered by IMG. Available from christopherward.com, the feature-packed C60 Lympstone brings together elite Swiss watchmaking with a build quality that ensures it can survive the harshest of conditions. Priced at £875, the bespoke watch is water-resistant to 600 metres, delivers unrivalled accuracy courtesy of its certified-chronometer movement and is

the first Christopher Ward watch to carry an inner-compass bezel.

Cosmopolitan

The world’s biggest female-focused millennial media brand, Cosmopolitan has a number of new licensed products launching this autumn. Deals brokered by IMG will see Cosmopolitan release a new eyewear collection in France and Italy through major retailers including Optic2000; electrical hair tools, consumer technology and accessories in UK retailers including Boots, Argos and Missguided; bags, consumer technology and accessories across Europe; and a collection of rugs as part of its CosmoLiving by Cosmopolitan range on Wayfair.co.uk and Otto.DE.

Esquire

On 15 October, Esquire will launch the third edition of the Esquire Edit, a capsule collection of menswear essentials made in partnership with nine of the media brand’s favourite brands through deals brokered by IMG. The collection includes apparel, shoes and accessories from Oliver Spencer, Mackintosh, Cubitts, Bennett Winch, Universal Works, Sunspel, The Workers Club, Spoke, and C. QP.

Like Nastya

This holiday season, children around the world will be able to enjoy the first Like Nastya lifestyle products from six year-old YouTube sensation Anastasia Radzinskaya. Through new partnerships brokered by IMG, Like Nastya apparel and other seasonal items will be available on Amazon in Q4, with a bigger collection of lifestyle products, including toys by Jazwares, set to launch widely online and in stores in spring 2021.

Brigitte Bardot

Family Trademark has renewed its representation agreement with IMG to continue expanding Brigitte Bardot’s (B.B.) licensed product offering around the world. Since being appointed in 2015, IMG has expanded the brand across a range of fashion and beauty products in partnership with a variety of high-profile brands. The agency looks forward to exploring more product collaboration opportunities across existing categories, as well as accessories, homeware and lifestyle.

Killing Eve

AMC Networks and Sid Gentle Films have appointed IMG as the exclusive worldwide licensing representative for Killing Eve to bring the hit spy thriller show’s first consumer products to market, through selective brand partnerships and collaborations. The new multi-year licensing partnership will see IMG, Sid Gentle Films and AMC Networks build a robust licensing program of products, experiences and collaborations focused around themes fans love most about the show, including fashion, beauty, travel and games.