Art News

Delicious Range Blends Art and Innovation

The National Gallery unveiled its new Delicious Art gifting collection, which is available exclusively in Boots across the UK, with high hopes for Christmas gifting. Now in its fourth consecutive year, and following on from the success of previous collections, the food and drink composite sets are available in over 400 stores throughout the UK, in-store and online from September. The sets will also be part of the retailer’s popular 3 for 2 gift promotion. The range includes new designs of favourites including jam preserves, tea mug and biscuit tin, as well as tea for two biscuit tray, tea tidy and spoon set and ceramic measuring cups. All designs include images of well-known paintings from the National Gallery such as Van Gogh’s A Wheatfield with Cypresses and Sunflowers, Monet’s The Water-Lily Pond and Bosschaert’s A Still Life of Flowers in a WanLi Vase. “We have developed a great relationship with the IG Design Group and Boots and, as a result, have been able to evolve and expand the ranges based on the fantastic customer responses we have seen year after year, during the key gifting season,” said Judith Mather, buying and licensing director at National Gallery Company. Steve Morton, md at IG Design Group Gifting Division, added: “The breadth, quality and appeal of the assets available from the Gallery, combined with the truly collaborative approach of IG Design, Boots and the National Gallery has allowed us to deliver innovative food gifts year upon year.”