Pink Key Goes Purple

biscuit with Baileys flavouring that consumers know and love. Harvest Hill Beverage Company, owner of iconic beverage brands SUNNYD, Juicy Juice and Daily’s Cocktails has engaged New York-based Seltzer Licensing Group to help expand its line of renowned, beloved beverages into new product categories. Seltzer Licensing Group will work closely with the teams at SUNNYD, Juicy Juice and Daily’s to secure new licensing partners across multiple categories. Categories include apparel and accessories, health and beauty, snack,

frozen novelty, and other food & beverages. Harvest Hill Beverage Company, based in Stamford, CT, is owned by private equity firm Brynwood Partners, and acquired the SUNNYD brand from J.W. Childs in February 2016. Television host Robert Irvine has announced a launch of his new cookware line with leading kitchenware manufacturer Cricket Product Labs, a division of Halex Holdings, LLC to debut on QVC starting in the later part of 2020. Under the new license, Cricket will be developing collections of pots and pans including skillets, cast iron pans, bakeware and bar-bque tools and accessories, that are designed to simplify your life and make every day cooking a pleasure. The new Robert Irvine cookware products will debut on QVC with Robert Irvine live appearances slated for later this month and will be available for further retail distribution Spring 2021. The Robert

Irvine, Cricket Labs license was created by The Brand Liaison, as Robert Irvine’s licensing agent. “Every great meal starts with careful preparation and the right kitchen tools,” said Chef Robert Irvine. “I personally inspected their products and met with the team at Cricket before we ever even considered this license.” The Robert Irvine brand has already experienced success with his FITCRUNCH Protein Baked Bars and Snack Bars, FITCRUNCH Collagen Peptides, FITCRUNCH Protein Powder, and recently launched, vegan bar FITBAR. Robert also offers healthy meals and snacks under the brand Robert Irvine Foods. Perrier has announced a new, vibrant collaboration with renowned artist Takashi Murakami, inspired by the pop and colourful universe of the artist and the creative and pioneering spirit of Perrier: Perrier x Murakami. In early October 2020, two premium Limited Edition Perrier screen printed glass bottles featuring original artworks by Takashi Murakami will be launched around the world. In early 2021, the full Perrier Original range will be released in the colours and motifs of Murakami, followed by a Roland Garros Limited Edition to be released only in

France. Takashi Murakami’s signature smiling flowers will bring an extra pop of colour and joy to the iconic green bottles, Cake manufacturer Finsbury Food Group and Diageo are celebrating their successful partnership by introducing the Baileys Marbled Celebration Cake to the ever-growing Baileys range, just in time for the cosy autumn months. Since 2018, Finsbury Food Group has been working closely with Diageo on its Baileys and Guinness brands to introduce the first range of adults-only cakes to supermarket shelves. Successfully launching the Baileys Freakshake Cake, Baileys Chocolate Yule Log, Bailey’s Salted Caramel Cupcakes and most recently, the Wimbledon inspired Baileys Strawberries and Cream Cake, Finsbury has now created a product that celebrates the signature flavourings of Baileys, teamed with the new, trending, marble technique. Jack Cook-Broussine, Brand Manager for Finsbury Food Group, said: “As our Baileys range continues to do so well, demonstrated by the retailers’ response, we’re keen to continue working hard, creating delicious cutting-edge cakes that deliver something different to the cake fixture. As the autumn months approach, we want to give consumers a product that echoes current trends in the baking industry, at ease. Think, sat by the fire on a drizzly day with a piping hot cup of tea and slice of Bailey’s Marbled Cake. We see huge opportunities to build on the momentum of the range and continue to add more exciting SKUs in the future.” BBF Limited has continued its partnership with Nestlé Professional by announcing a brand new Rolo celebration cake.

Set to hit shelves this year across multiple major retailers, including 380 Tesco stores and over 300 Morrisons stores, this never-before-seen celebration chocolate sponge follows a long line of new products from the manufacturer in recent months, including a range of Rolo cupcakes, also in collaboration with Nestlé Professional, at the end of 2019. “We’re thrilled to be partnering with Nestlé Professional on another exciting Rolo product launch, following last year’s successful cupcake rollout,” comments Jonathan Lill, CEO of BBF Limited. “Despite the challenges of the last few months, our NPD team has been working hard to ensure our product offering remains firmly at the forefront of the industry as we respond to the growing trend for indulgent treats to help celebrate life’s milestones.” A new collection, Lipton X Prima Maria, has been announced from Ukraine. Art Nation Agency developed the creative concept of the new herbal Lipton Natura Botanica line for Unilever Ukraine. The creative agency’s team had a goal to emphasize the natural composition of tea without flavorings, taking into account the overall positioning of the Lipton brand. The history of the legendary tea started in 1880. The Lipton brand continues to grow, using natural resources, like rain, wind and sunshine. These natural phenomena and the

natural ingredients in the new Lipton Natura Botanica line had to be emphasized and keep the brand recognizable at the same time. Art Nation Agency proposed the collaboration with Prima Maria art brand, created based on the outstanding creative work of artist, Maria Primachenko. In a licensing arrangement brokered by Beanstalk, TGI Fridays is moving to aisles of UK retailer Iceland, with a range of frozen appetizers and desserts. Beanstalk is the longstanding brand extension licensing agency for TGI Fridays. As the UK’s leading frozen food retailer, Iceland is the perfect retail partner to bring “That Fridays Feeling” into freezers across the UK.

Vimto is a brand with real pedigree – nationally renowned and proudly from the North it also has a proven licensing pedigree! It all began in Manchester in 1908 where John Noel Nichols created the drink we know and love as a herbal health tonic using a secret recipe combining fruits, herbs and spices from around the world – it was a pick me up, giving the consumer ‘vim’ (energy and enthusiasm) and ‘vigour’ (strength and power). But the brand we know now as Vimto has never stood still. From its rich heritage it has kept itself contemporary by adapting to changes in consumer conditions and tastes and has devel

oped a versatile product range. There are numerous ways now in which you can enjoy the great taste of Vimto - from the ‘schlurp’ out of a can to hot (yes, hot!) Vimto to fend off those chilly winter nights. Yet, through all these developments, the brand character has always remained constant - a fun loving, high-quality, refreshingly different soft drink. Vimto is no stranger to the licensing world, and has already acquired many food licensees managed by their dedicated Licensing Manager, Helen Hartley, who has brought on board a number of partners including: • Confectionery with Vimto Bon Bons, Jelly Babies and Juicy Mixups • Frozen foods with Vimto Ice Lollies, Pyramids and No Added Sugar Remix Ice Pops • Dedicated Vimto ‘Factories’ in Selfridges, the Trafford Centre Manchester and the Bullring Birmingham, offering Vimto Slush, drinks and confectionery. Now, for the first time, Vimto is extending its licensing programme to take both the contemporary brand and its rich history and heritage into the non-food arena. Pink Key Licensing has been appointed as Vimto’s exclusive UK agent to develop the non-food programme and will be offering new licensees two brand new style guides. The first will focus on the brand’s history and is packed with visuals of posters, packs and amazing artwork from the extensive Vimto archive including Vimto logos and slogans. Richard Pink of Pink Key says ‘the Vimto archive is extraordinary in its range of colour and usable assets. It’s a brand that I’ve always felt would be an ideal fit with what we do so well, and I’m delighted that Vimto think so too!’ There is no doubt that Vimto seems to naturally fit within Pink Key’s portfolio that includes food brands Kellogg’s, Pringles, SLUSH PUPPiE and The Laughing Cow, alongside the heritage programme that Richard and his team have been running for Pan American Airways. Having said this, Richard is equally excited about the second style guide: ‘Vimto is a brand that has truly adapted and grown, and the contemporary style guide has a richness about it that positions it perfectly to attract core Vimto consumers and fans. It’s really adaptable and bang up to date, which is going to help us develop the fashion based items we think would be perfect as a complement to the food programme’. There are already early discussions going on with interested licensees, however, Pink Key will shortly be attending the Festival of Licensing Europe and is keen to talk to any licensees who want to look at Vimto from either its heritage or contemporary points of view. “Having lived in Manchester myself,” says Richard, “I have an appreciation of just how proud the people are of home grown and developed brands - they are fiercely loyal. And it’s not just anecdotal: Vimto is a nationally recognised brand, but in its home-town its popularity rivals the best in the world!”

If you are interested in talking to Pink Key about licensing Vimto you can contact Richard on richard@pinkkey.co.uk