At Home With Coldwell Banker Tomlinson - March 2021

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ISSUE 113

NEWSLETTER

MARCH 2021

@home

WITH COLDWELL BANKER TOMLINSON

REALTOR® VERSUS REAL ESTATE AGENT: WHAT THE DIFFERENCE IS AND WHY IT MATTERS

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common misconception among consumers is that real estate agents and REALTORS® are interchangeable terms. However, to earn the trademarked title of "REALTOR®," a real estate licensee must officially join the National Association of Realtors, the largest trade organization in the country representing 1.3 million members. For context, there are an estimated 2 million active real estate licensees in the U.S. The NAR Code of Ethics sets the standard for REALTOR® business practices. Its 17 articles provide standards for conduct with clients and customers, the public, and other Realtors. If a REALTOR® violates the code of ethics, a complaint can be filed and disciplinary action is taken by the REALTOR'S® local REALTOR® association. According to the code's preamble, REALTORS® "pledge to observe [the code's] spirit in all of their activities whether conducted personally, through associates or others, or via technological means and to conduct their business in accordance with the tenets." What rules does the Code of Ethics set? The Code of Ethics for real estate has existed in some form for over 100 years. The original Code of Ethics (drafted, ahem, for quote "Real Estate Men," ironic considering now 63% of all Realtors are female) was adopted in 1913 as a much leaner list of rules. The 2019 Code of Ethics consists of 17 articles covering different areas of conduct that each feature several of what are called "Standards of Practice," or specific ground rules REALTORS® are held against. REALTOR® Code of Ethics Preamble The preamble to the Code of Ethics sets what NAR describes as the aspirational objectives of moral conduct. Think of it like the REALTOR® mission statement, rallying cry, or anthem. The preamble even cites the Golden Rule, "Whatsoever ye

would that others should do to you, do ye even so to them." Duties to Clients and Customers Article 1: Protect the best interests of the client. Article 2: No misrepresentation, exaggeration, or hiding facts about the property at hand. Article 3: REALTORS® should cooperate with each other unless it's not in the best interest of the client. Article 4-5: Disclose any personal interest in a property. Article 6-8: No recommending services for a kickback or collecting money under the table. Keep client funds separate from your own. Article 9: All documents pertaining to the transaction should be presented to the buyer/seller in understandable terms. Duties to the Public Article 10: No denying services on the basis of discrimination. Article 11: Provide clients with competent services only within a REALTOR'S® professional scope. Article 12: No false or misleading advertising. Article 13: Don't break the law. Article 14: Cooperate with the REALTOR ® board's investigative proceedings if charged with a violation. Duties to REALTORS® Article 15: No false or misleading statements about other REALTORS®. Article 16: Don't solicit clients that have already signed an exclusive listing agreement with another REALTOR®. Article 17: Contractual disputes will be mediated or arbitrated by the REALTOR® Board. As NAR CEO Bob Goldberg told Inman in response to the reported survey results on trustworthy professionals: "Consumers can feel confident that the REALTOR® they choose to work with has taken the voluntary step of agreeing to abide by a code of ethics developed with public protection and trust in mind."


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