West Valley View - March 9, 2016

Page 1

 CAR CRASHES THROUGH AVONDALE GUN SHOP, PAGE A4

westvalleyview.com — the newspaper of Avondale, Buckeye, Goodyear, Litchfield Park & Tolleson, AZ 50¢ Wednesday, March 9, 2016 (623) 535-8439

INSIDE Have a news tip? Send it to news1@westvalleyview.com

West-MEC to open new campus School will house new power plant technology program by Kathleen Stinson staff writer

WEIGHT ON HER SHOULDERS Buckeye high school weight rooms expand — Page A10.

PEDALING TOWARD SUCCESS Scott Libby classroom offers alternative seating — Page A11.

DAILY UPDATES! News Updates and fresh Classified ads posted Monday - Friday at 4:30 p.m. online at www.westvalleyview.com

March 4 marked the official opening of the Western Maricopa Education Center Southwest Campus, a place where both high school and college students will train for high paying jobs in the power plant industry. West-MEC is a technological education district that covers a large part of the northern and western cities of Maricopa County, according to its website. The West-MEC Southwest Campus is a oneof-a-kind in the nation partnership between industry, higher education and secondary education. The partners — Arizona Public Service Co.; Palo Verde Nuclear Generating Station, which is operated by APS; West-MEC; Estrella Mountain Community College; the city of Buckeye; and the Maricopa Community College District — worked together to make their vision a reality. The ribbon-cutting ceremony drew a crowd of state legislators, mayors, city council and college governing board members, executives from APS and Palo Verde, the community colleges and West-MEC. “What a day — unbelievable, in my opinion,” Buckeye Mayor Jackie Meck said at the ceremony. “We’re gonna have a big economic development deal because of this.” “This is raising Buckeye, the bar, really, really high and it’s good, very good,” Meck said. He said the campus will help “provide opportunities for people to achieve their dreams.” Donald Brandt, chairman and CEO of APS, said the baby boomers are going to be retired in eight years and the country will need to find ways to replace those highly skilled workers with young men and women trained in the field of power plant technology. Dr. Maria Harper-Marinick, interim chancellor of the Maricopa Community College District, said a high school diploma is no longer (See West-MEC on Page A3)

Digital billboards go up in Buckeye by Kathleen Stinson staff writer

Volume 30, No. 84 32 Pages 2 Sections Circulation: 71,173 INDEX Classifieds .................... B6 Editorials & Letters ........ A6 Obituaries .................... A17 Sports ........................... B1 Briefcase ....................... A9 Pet of the Week ........... A16 9 Days a Week............. A14 Recycle this paper

View photo by Jordan Christopher

BUCKEYE MAYOR JACKIE MECK speaks March 4 at the ribbon-cutting ceremony for Western Maricopa Education Center’s Southwest Campus in Buckeye. To see all photos from this shoot, go to www.westvalleyview.com/pictures.

View photo by Jordan Christopher

A DIGITAL BILLBOARD stands along Interstate 10 just west of Miller Road in Buckeye. The newly installed billboard, along with one other in the same vicinity, is set to go live this month.

Digital billboard advertising is a popular idea that multiple West Valley cities have embraced, and now Buckeye is jumping on board. The city entered into an agreement with a company that built and owns two new billboards installed just south of Interstate 10 and west of Miller Road, which will go live in the middle of March. Grant Taylor, a real estate manager for Empire Southwest, said Empire owns the land and a separate entity within the company owns the billboards the company constructed. Under an agreement between Buckeye and Empire Southwest, the city will receive free advertising, Taylor said. Jennifer Rogers, chief communications officer for Buckeye, said the city will “receive one spot on the billboard to promote city-sponsored news and/or events, for example, the air fair or the marathon, at no cost.” She said the city is “excited to have a new communication tool in the city ... They are a business enterprise that allow our local businesses to

promote the great things happening in Buckeye. The city will be using the billboards to keep residents and visitors up to date with exciting news and events.” Clear Channel Communications leases the boards from Empire Southwest, she said. Advertising demand will boil down to traffic counts and demographics, and Buckeye will be competing with nearby cities, said Brad Terry, a real estate manager for Lamar Advertising, which is one of several companies that sells and owns digital billboards in the metro area. “The West Valley is incredibly built out” in digital billboards, and there is “some challenge on supply and demand” in the West Valley that is driving rates down, Terry said. More than 20 new digital billboards went up on Loop 101 from Glendale to I-10 in the past two and half years, for example, he said. He said many landowners have “bright ideas” and are trying to make revenue with digital billboard advertising, but the supply and demand equation is making it difficult to support the kind of rates they want. Since Buckeye is “out there,” the westbound ad (See Billboards on Page A3)


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.