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SCOTTSDALE PROGRESS | WWW.SCOTTSDALE.ORG | JUNE 20, 2021
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Modern Acupuncture aims for affordable care BY CHRISTINA FUOCO-KARASINSKI Progress Staff Writer
D
r. Stephen Gubernick saw patients with a variety of maladies while running a successful chiropractic clinic with The Joint in Scottsdale. Pregnant women suffering from low back pain visited him and he referred them for acupuncture. The patients reported back with positive results. This piqued Gubernick’s curiosity. Yearning to learn more, he pursued a license in acupuncture and took additional needle technique courses. “I quickly implemented acupuncture into my practice and found the results to be even better than anticipated,” he said. “I realized that acupuncture is much more than just a complementary treatment for pain. It could stand on its own and be effective with numerous conditions outside of pain.” Inspired, he founded Scottsdale Airpark-based Modern Acupuncture with former The Joint executives Matt Hale
Dr. Stephen Gubernick, left, founded Modern Acupuncture after hearing success stories about the alternative medicine form from his patients at The Joint. William McCalla, right, is the lead acupuncturist for Dr. Stephen Gubernick. (Photos by Dennis Murphy)
and Chad Everts, along with that company’s then-IT director Mike Nesteby, in 2016. They have since adopted the titles of chief executive officer (Hale); chief clinical officer (Gubernick); chief development officer (Everts) and chief information officer (Nesteby). Celebrating its fourth anniversary, Modern Acupuncture opened its first Zen-inspired clinic in North Scottsdale at North Thompson Peak Parkway and North Frank Lloyd Wright Boulevard in 2017. The brand has expanded its reach with four additional franchises across the Valley, including Village at Arrowhead, Dana Park, San Tan Pavilions, and 16th and Camelback. Nationally, the brand has launched more than 500 licenses with nearly 50 clinics across the United States. Since opening its first location, Modern Acupuncture has served more than 20,000 patients with 126,760 treat-
see ACUPUNCTURE page 23
Sedona officials to chamber: don’t market us PROGRESS NEWS STAFF
W
hile the Grand Canyon is seeing a steady increase in visitors, Sedona officials may have seen
enough. Verde Valley news media reported two weeks ago that Sedona City Council asked the local Chamber of Commerce to stop marketing the city for at least a year. The request came as residents are begging that the city manage the burgeoning influx of visitors, which now tops three million annually. Residents complain their lifestyle is being overrun by the stress of vacation home
Sedona residents are apparently fed up with the huge influx of visitors, who routinely create massive traffic jams on the main road through the city. (Courtesy of the Verde Valley Independent)
Residents complain their lifestyle is being overrun by the stress of vacation home rentals, traffic jams and piles of trash left by visitors. rentals, traffic jams and piles of trash left by visitors. Sedona City Manager Karen Osburn was quoted in the Verde Valley Independent as saying that in years past, the chamber’s
see SEDONA page 23
