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Airpark News T h e

MAY 2012 • Volume 32 • No. 5

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Scottsdale Airpark News • Annual Real Estate Issue

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Real Estate on the

Upswing! Boccieri Golf finds Airpark sweet spot


Scottsdale Healthcare Marks

23233 N. Pima Road Scottsdale, AZ. 85255 480.515.1200


4843 E. Ray Road Phoenix, AZ. 85044 480.598.0306

North Scottsdale

B u s i n ess

50 Years Annual Real Estate Issue brought to you by

C o m m u n i t y

f o r

3 1

Yea r s

may 2012



No Tenant Should Ignore

Are Mission Statements Worthwhile?

3 Airpark execs weigh in

Colliers 2030 Greater Airpark Report Steve Boccieri, Boccieri Golf

For over 20 years, our goal has been to contribute to the peace of mind and success of people who have been referred to us for legal, personal problem solving and planning. When you need it most, we will be there to represent you, your family and your business. We want to be the firm best known for restoring the image of the lawyer and the law firm, as the trusted family and business advisor.

Real Estate | Business | Personal Injury | Divorce | Bankruptcy | Litigation

16427 North Scottsdale Road, Suite 300 |Scottsdale, AZ 85254 Hymson Goldstein & Pantiliat, PLLC is a Debt Relief Agency.

May 2012 Scottsdale Airpark News | 1

2 | Scottsdale Airpark News May 2012

May 2012 contents Features 16 | Broccieri Golf Tees Off 20 | Airpark Commercial Property Climbing Back 23 | Scottsdale Airpark Commercial Property Directory 51 | SheKnows University Looking for Interns 66 | Bonn Center Bustling! 71 | Colliers 2030 Report 80 | Mission, Vision and Value Statements

Business Profile



30 | A Stroll Down Avery Lane

Views You Can Use 32 | Remember When: Nurses played key role in Scottsdale’s history by Joan Fudala, Scottsdale Historian

35 | Residential Real Estate: Home affordable refinance program Version 2.0 by Mike Metz, Sun State Home Loans


36 | Commercial Real Estate: Is the deck stacked against commercial tenants? by Stephen A. Cross, CROSS Commercial Realty Advisors 38 | Marketing Toolbox: Blow their minds and grow your business by Julia Kelly, HeyJulia! Marketing 40 | Investments: Ways to put a tax refund to work 55 | Scottsdale Healthcare News: Happy 50th birthday, Scottsdale Healthcare! 62 | Talking Tourism: Do your part to support the travel industry By Rachel Sacco, Scottsdale Convention & Visitors Bureau


65 | Insurance & Benefits: Free (or nearly) Airpark Paths to Health and Wellness By Paul Breslau, Breslau Insurance & Benefits Inc. 69 | Media Savvy: Ad Tips


on the cover:

4 | Editor’s Note

57 | Professional Service Directory

6 | Business News

79 | Advice from Weiss

42 | Community Call

82 | Business Directory

46 | Calendar

95 | Out & About

47 | Dining Destinations

94 | Advertiser Index

Stephen Boccieri, Boccieri Golf Research and Performance Center Mark Susan Photography 1505 E. Weber Drive, Suite 119 • Tempe 602-451-0911 •

May 2012 Scottsdale Airpark News | 3


Landlord vs. Tenant


n the midst of working on our Real Estate issue, I discovered a squatter on my property. Right outside my patio door, a hummingbird had built a one-inch nest on a delicate strand of jasmine vine. Delighted, I resolved to be an exemplary landlord, though I doubted the wisdom of her site selection. “Location, location, location,” I chided as my yapping dogs charging to their food bowls below the vine. Pretty soon though, it was apparent this gal was a genius. In hummingbird terms, the nook she sheltered in boasted as many amenities as the Airpark. My clumsy canines, who couldn’t reach the nest, kept would-be predators at bay. When winds whipped the trees, mere breezes reached the vine, which swayed gently as a rowboat navigating ripples. When temperatures spiked unseasonably, the northern shaded exposure stayed cool. Then two weeks after she moved in, my hummingbird tenant disappeared, abandoning what turned out to be a sole egg, the size of a Jelly Belly. Maybe the heat finally got too much. But I had to ask asked myself if I had really been the sort of landlord I’d set out to be. Certainly I could have fed the dogs inside. It would have been easy also to switch off the security light that blinded her every time I opened the door at night (that’s how I got this photo—she couldn’t see me lurking below). And probably I shouldn’t have stalked the poor thing, gawking out my bedroom window first thing in the morning to see if she was still there, checking up on her a dozen times a day, and saying goodnight every evening before turning in. If commercial real estate advisor Steve Cross consulted to the hummingbird world, I’m sure he would have had some pointers for both of us. You can read his seven rules for human tenants in this issue, which also (hurrah!) features the return of Jim Keeley’s Colliers Greater Scottsdale Airpark commercial real estate report, along with insights from other industry experts. Here’s hoping your nest never empties until you want it to.

Kimberly Hundley, editor

3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website:

Publisher Steve T. Strickbine

Editor Kimberly Hundley

CONTRIBUTING WriterS Joan Fudala Dianne Price Alison Bailin Batz Art Director Veronica Romero

Senior Ad Sales Executive Ann Boeding

Ad sales Director Zac Reynolds

Senior Account Executive Lou Lagrave

Editorial Advisory Board Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors Pat Dodds - Public Affairs Officer, The City of Scottsdale Rick Kidder - Scottsdale Area Chamber of Commerce John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2012 Scottsdale Airpark News. For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis. Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

AHS Publishing, LLC 4 | Scottsdale Airpark News May 2012

Bleed Area, May or may not be cut off during trimming.

14605 N. Airport Dr. ± 701- 3,968 SF

7689 E. Paradise Ln.

±1,669 SF

7916 E. Beck Lane ± 1,122 SF

16161 N. 81st St.

± 2,280 SF


± 291 - 582 SF

7944 E. Beck Lane

± 402 - 612 SF

14809 N. 73rd Street

± 701 - 3,968 SF

14605 N. Airport Drive

± 980 SF

7880 E. Beck Lane

± 1,122 SF

7916 E. Beck Lane

± 1,669 SF

7689 E. Paradise Lane

± 2,280 SF

16161 N. 81st Street


6971 N. Glen Harbor

±2,016 SF

Corporate Hangars, Prescott ±4, 225 SF

± 1,260 SF

7302 E. Helm Drive, O/W

± 1,461 SF

7812 E. Acoma, O/W

± 1,700 SF

7339 E. Acoma Drive, O/W

± 1,830 SF

16035 N. 80th Street, O/W

SCOTTSDALE HANGARS FOR LEASE ± 933 SF - 1,322 SF T-Hangars/T Hangars/T--Shades, on Airport

± 2,757 SF 14605 N. Airport Drive, on Airport ± 3,920 SF 7916 E. Beck Lane ± 4,408 SF 7259 E. Greenway

GEU 7880 E. Beck Lane

± 5,316 SF

PRC 7529 E. Greenway Rd. ±5,521 SF

± 4,890 SF 7944 E. Beck Lane ± 4,900 SF 15035 N. 73rd Street ± 5,316 SF 7880 E. Beck Lane ± 8,200 SF 15535 & 15545 N. 78th Street ± 8,400 SF 14400 N. 76th Place SCOTTSDALE HANGARS FOR SALE

SDL 15535 N. 78th St. ± 8,134 SF

SDL 15827 N. 80th St.

±11,393 SF

± 3,932 SF

15827 N. 80th Street, Unit 1

± 11,393 SF

15827 N. 80th Street, Unit 4

± 15,000 SF

15834 N. 80th Street


± 1,470 - 2,000 SF Box Hangars, Prescott

SDL ± 2.6 acres ± 6.59 acres ± 23.59 acres

LAND FOR SALE 7919 & 7947 E. McClain, Scottsdale Baseline near Greenfield, Gilbert Cooper & Queen Creek, Chandler


7339 E. Acoma Dr., O/W Building


± 1,940 SF

Chandler Municipal Airport

± 1,968 SF

Box Hangar, Glendale Airport

± 2,016 SF

Box Hangar, Glendale Airport

± 3,569 SF

Pass Pass--Through Hangar, Glendale

± 3,600 SF

Phoenix Phoenix--Mesa Gateway

± 4,225 SF

Corporate Hangars, Prescott

± 12,000 SF

Maintenance Facility, Falcon Field

± 20,910 SF

Corporate Hangar, Sky Harbor

May 2012 Scottsdale Airpark News | 5


brought to you by:

we want your news!


Send your Greater Airpark/North Scottsdale business news to

15880-16100 N. Greenway-Hayden Loop Scottsdale, AZ 85260

GolfLogix Unveils New Features

GolfLogix, the No. 1 app for golf and a leader in GPS and club-tracking technology, has enhanced its platform with a wide range of features for members to improve course management and play better golf. Easily downloaded from or app stores, the software is compatible with more than 60 smart phone models. Elements that will automatically update for current GolfLogix Champion members ($20 annually) are: club tracking, aerial flyover, pin position, and digital yardage book notes. A free app is also available, providing accurate distances to the center of the green, scorekeeping and more. GolfLogix, which is headquartered on the Greenway-Hayden Loop in Scottsdale, owns the largest golf course database in the world.


WHEN: 7-9 p.m. Fridays, May 4-June 1 WHERE: Scottsdale Promenade (Frank Lloyd Wright Boulevard & Scottsdale Road), in the ampitheater area south of Maggiano’s Little Italy and The Capital Grille Restaurant COST: Free The fifth year of the popular concert series benefits the Cystic Fibrosis Foundation. Featured are: May 4, Raúl Yáñez and the Chicano Power Revival (jazz, Latin funk); May 11, Jodi Light & Shining Star (jazz); May 18, Urban Strings (progressive-pop string trio); May 25, Mosaico Flamenco; June 1, Dennis Rowland (soul). The event includes include weekly raffles with prizes from Stein Mart, E & J Designer Shoes, Benihana, Maggiano’s Little Italy, The Capital Grille, Miracle Mile Delicatessen, Flo’s Asian Kitchen, Pasta Primo, Cantina Laredo, The Doll House & Toy Store, Elements Therapeutic Massage, The Diamond Source, Someburros, Urban Exchange, Skin Care by Klara and more. Onsite food tastings will be for sale. The Scottsdale Airpark News is among the sponsors. NJOY, an electronic cigarette brand with corporate offices on the Greenway-Hayden Loop, has received a $20 million investment from Catterton Partners, a consumer-focused private equity firm. The investment will be used to accelerate NJOY’s brand awareness, growth and other business development opportunities. With more than $2.5 billion under management, Catterton Partners is a major consumer-focused private equity firm, whose current investments include North Scottsdale-based P.F. Chang’s China Bistro.

180,400 Total SF 54,210 SF Available $12-$14/RSF NNN Largest Contiguous Space Available 32,000 SF

SCOTTSDALE PROFESSIONAL BUILDING 14301 N. 87TH Street Scottsdale, AZ 85260 76,565 Total SF 8,039 SF Available $18-$22/RSF Mod Gr Largest Contiguous Space Available 2,754 SF

NORTH SCOTTSDALE GATEWAY RETAIL 17025 N. Scottsdale Road Scottsdale, AZ 85255 25,612 Total SF 100% Leased

ARCHIMEDES PLAZA 3607 E. Bell Road Phoenix, AZ 85032 12,519 Total SF $18-$25/SF NNN 1,400 SF End Cap w/Drive-Thru Available 2,800 SF Coming Available August 2013

CONTACT Make Meaning features a variety of Mom-inspired artistic activities and classes to celebrate Mother’s Day, including Glassware creations, Heart Candle-Making ($20 and up) and Luxury Soap Making ($8). Make Meaning is a membership-based destination at the Scottsdale Quarter. More: continued on page 9

6 | Scottsdale Airpark News May 2012

Perry Williams 480.443.5520

Hi! We’re new to your neighborhood. When you’re in the area, stop by and say hello.

Serving All of Airpark’s Storage Needs Call Suzie at:

Call Diane at:

Storage West Gray Road

Storage West Airpark

7821 East Gray Road Scottsdale, Arizona 85260

13851 North 73rd Street Scottsdale, Arizona 85260



Suzie is a native Arizonan and recently engaged to be married. She has been with Storage West for four years and was promoted to Manager of the Gray Road location in February 2012.

Diane, originally from Connecticut, moved to Arizona in 1997 and loves the Valley of the Sun. She first joined Storage West two years ago and was recently promoted to manager at our Airpark location.

It’s Best in the West!


 Air Cooled Units Available at Gray Road only  Ground Level Units Available  Boxes and Moving Supplies  Great Scottsdale Locations

Please see dealer for details and a a complete copy of Basic and Powertrain Warranty coverage




New 2012 FIAT 500 POP Hatchback 4-Cylinder • 5-Speed Manual Transmission ®

42-month lease available with Or if qualified choose: $ 0 doWn PayMent and 0.0% aPr financinG for Per $ Month 0 security dePosit 60-Month terM (2) due at lease inception. available through Ally. (1)

fiat of scottsdale

16301 N. 78th Street • Scottsdale, AZ 85260 Phone: 1-877- 624 -3431 Visit online at www.FIATof (1) Five or more available at this offer. 42-month lease with approved credit through Ally. Not all customers will qualify. Dealer contribution required. Tax title, license and $395 dealer doc. fee extra. An extra charge may be imposed at the end of the term. See dealer for details. (2) 0.0% APR financing for 60 months available in lieu of other offers when financing with approved credit through Ally. Not all buyers will qualify for this rate. $16.67 per $1,000 financed on 60 month term Down payment amount varies. Tax, title, license and $395 dealer doc. fee are extra. On new 2012 FIAT 500 Sport, Lounge, POP or Gucci models. See dealer for complete details. Valid through April 31, 2012. © 2012 chrysler Group llc. fiat is a registered trademark of fiat Group Marketing & corporate communication s.p.a., used under license by chrysler Group llc.

New 2012 RAM

1500 Quad Cab ST

2WD 3.7-Liter V6 • 4-Speed Automatic • Stock #CS207021 MSRP ............................... $27,325 Airpark Dealer Dicount ....... $4,585 Mfg. Rebate ....................... $1,750 If qualified for $1,000 Mfg. Lease Conquest Cash (3) buy for..............



19,990 0.0%


APR Available (4)

Prices are plus tax, title, license and $395 dealer doc. fee. (3) To qualify for $1,000 Lease Conquest Cash must be coming off of the lease of a Chrysler group vehicle. (4) 0.0% APR limited term financing available with approved credit thorugh Ally. Not all buyers will qualify. Down payment amount vaires. May not be combined with any other offer or incentive. See dealer for details. Valid through April 31, 2012.. Chrysler, Jeep, Dodge and Ram are registered trademarks of Chrysler Group LLC.

7801 E. Frank Lloyd Wright Blvd.





Mayor’s street crew wants you

Scottsdale’s “Adopt-a-Road” program is a simple way the city’s residents and businesses chip-in to keep the streets looking good. But Mayor Jim Lane hopes that adopting a high-profile mile of roadway in the Scottsdale Airpark will generate even more interest in the program that already cares for more than 250 miles of streets in Scottsdale. Last year, Mayor Lane “adopted” the north Greenway-Hayden Loop from Scottsdale Road to Frank Lloyd Wright Boulevard. He and volunteers from the North Scottsdale Chamber of Commerce, Stingray Sushi and other community groups will be sprucing up the street to keep it looking good. More on how to adopt: 480-312-3111; (search for “adopt-a-road”). Nextiva, a Scottsdale-based business VoIP provider, announced that its 2012 business plans for technology development, hiring, as well as sales and marketing tools and resources are secured with a new round of funding from private-equity, venture capital investors. The company is preparing for technology, service and VoIP platform enhancements and expansion. To support these developments, Nextiva is on track to meet its hiring goal of more than 100 new employees during the year.   Airpark-based Green Planet Group Inc. (Pink Sheets:GNPG) completed the first step of funding for its Pump Storage Project. Porter Capital Corp., of Birmingham, Ala., agreed to provide the funds to establish a security deposit, which will trigger two additional large investments culminating in a total investment of $240 million. The investments represent about 20 percent of the total estimated cost of $1.2 billion to complete the construction of this renewable energy, hydroelectric 800-megawatt power plant.

:: GOOD WORKS :: RA Sushi hosts its eighth annual “Nicky’s Week” fundraiser Sunday, May 27-Saturday, June 2, to benefit St. Jude Children’s Research Hospital. All five Valley locations will donate 100 percent of the proceeds from the sale of a variety of menu items and beverages to St. Jude to help support the hospital’s lifesaving mission. Nicky’s Week was developed in memory of 13-year-old St. Jude patient Nicholas “Nicky” Mailliard, of Scottsdale, who lost a long battle with brain cancer in 2005. RA has a location at Kierland Commons.


Arizona Helping Hands, 7607 E. Greenway Road, is looking to increase its network of supporters and spread the word about its fundraisers. The Mike Wogan Memorial Golf Tournament, May 22 at Kierland Golf Club, will benefit the organization, which has been helping families since 1998. More: The Boulders Women’s Golf Association’s annual golf tournament and luncheon at the Boulders Resort and Golden Door Spa in Carefree raised more than $37,000 for the Arizona Institute for Breast Health, cofounded by Dr. Coral Quiet. The institute is dedicated to giving all women diagnosed with breast cancer timely options for care, education and support. continued on page 10

• Workers’ Compensation • Risk Management • Employee Benefits • GL, EPLI, Auto

Neil Chitel

Business Development

O: 602.431.8424 F: 602.431.9222 C: 602.405.7421 E: 8950 S. 52nd St., Suite 409 Tempe, AZ 85284 May 2012 Scottsdale Airpark News | 9


How’s that patent application of yours coming along? Are you kidding me? I took it to this major law firm. Would you believe they wanted to sock me 15 Gs just to file it? What’s that?

:: GOOD WORKS continued ::

You should have done what I did.

“The Mountain Climber,” a public art sculpture, went up in April at North Troon Park Fire Station 14, 27777 N. Pima Road. The piece, created by artist Dale Wright in 1971, was donated by Flip Weber. The installation coincided with the 10th anniversary of nearby Pinnacle Peak Park.

Took mine to Luther Law. They drew it up, filed it, no problem, everything solid for a flat $2,500. Damn. You still got their number?

:: KUDOS :: Sara Mead, a salesperson at Sir Speedy Scottsdale, has been recognized as a 2011 Platinum Level Top Performer. Mead was one of 26 salespeople who achieved the status out of 300 worldwide.


Professionals Realty Group USA’s real estate investment-property provider network was recognized with three awards presented by Personal Real Estate Investor magazine: “Top 50 Real Estate Investment Opinion Makers & Market Leaders,” “Top Investment Focused Franchise,” and, for CEO Glyn Morgan, “Future Vision: Friend Pioneers.” The company is at 7373 E. Doubletree Ranch Road.

Patents, Trademarks, Intellectual Property, Trade Secrets. Fully Professional. AV Rated. Sensibly priced.

This spring, Scottsdale-based NCPDP (National Council for Prescription Pirouette Window Shadings Drug Programs) celebrated its 35th anPirouette Window Shadings and its successes in serving PLUS BUY niversary the pharmacy/health care industry, Pirouette Window Shadings PLUS SAVE BUYBUY PLUS SAVE BUY 1 Luminette PLUS SAVE off each a forum for assessing and * $100 Privacy Sheer or $providing additional unit 1 Luminette $100 off each 1 Luminette * PLUS SAVE $100 off each Modern Drapery Privacy BUY Sheer or $ additional unit * * addressing pressing industry issues, PLUS SAVE BUY 100 $ PrivacyModern Sheer or $ additional unit Drapery 100 100 Modern Drapery $50 off each 2 Pirouette * $50 off each $100 * 1 Luminette 2 Pirouette improving patient safety, and bringing $100 off each $ * additional unit $50 off each * additional unit Shadings * Window 2 Pirouette additional Privacy Sheer or $unit100 Window Shadings $100 $ * 100 Window Shadings $100 Modern*additional Drapery unit forth ANSI-accredited standards for $100 $50 off each 2 Silhouette off each Silhouette * additional * 2unit off each * $50 $50 off each 2 Pirouette 2 Silhouette $* 100 Window Shadings $100 $industry-wide * $50 additional unit $100 Shadings additional unit adoption. Last year, the Window*additional ShadingsunitWindow Window Shadings $100 $100 off each 2 Silhouette organization expanded into a newly * $50 additional unit Window Shadings $100 purchased 11,000-square-foot building at 9240 E. Raintree Drive, doubling office space for its 40-plus employees. ®


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Scottsdale-based developer DMB Associates promoted Charley Freericks to president. As the company enters a new phase of upgrade with your purchase of Silhouette® Window Shadings. Luminette Privacy Sheers and Modern Draperies active development, it is repositioning its team. Freericks joined DMB in 1997 and has served as the general manager for Verrado Luminette Privacy Sheers and Modern Draperies CAREFREE WINDOW FASHIONS and DC Ranch in Scottsdale as well as the senior executive in 602-617-2920 • charge of Marley Park in Surprise and One Scottsdale. 7275 E. Easy St., Ste. A105, Carefree, AZ ®





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*Manufacturer’s rebate and upgrade offers valid for qualifying purchases made 4/3/2012 – 6/17/2012. A qualifying purchase is defined as a purchase of any of the product models set forth above in the quantities set forth above. If you purchase less than the specified quantity, you will not be entitled to a rebate. Rebate offers may not be combined. All rebates will be issued in U.S. dollars, in the form of an American Express® Prepaid Reward Card. © 2012 Hunter Douglas. All rights reserved. All trademarks used herein are the property of their respective owners.

10 | Scottsdale Airpark News May 2012

Spring 2012 Promo_MAG_FULL_Rebate_f.indd 1 2/27/12 8:39 AM *Manufacturer’s rebate and upgrade offers valid for qualifying purchases made 4/3/2012 – 6/17/2012. A qualifying purchase is defined as a purchase of any of the product models set forth above in the quantities set forth above. If you purchase less than the specified quantity, you will not be entitled to a rebate. Rebate offers may not be combined. All rebates will be issued in U.S. dollars, in the form of an American Express® Prepaid Reward Card. © 2012 Hunter Douglas. All rights reserved. All trademarks used herein are the property of their respective owners.

*Manufacturer’s rebate and upgrade offers valid for qualifying purchases made 4/3/2012 – 6/17/2012. A qualifying purchase is defined as a purchase of any of the product models set forth above in the quantities set forth above. If you purchase less than the specified quantity, you will not be entitled to a rebate. Rebate offersPromo_MAG_FULL_Rebate_f.indd may not be combined. All rebates will be issued1in U.S. dollars, in the form of an American Express® Prepaid Reward Card. © 2012 Hunter Douglas. All rights reserved. All trademarks used herein are the property of their respective owners. 2/27/12 8:39 AM Spring 2012

continued on page 14 Please visit our new website

NUSSBAUM GILLIS & DINNER, P.C. ATTORNEYS AT LAW Bankruptcy Law | Commercial Litigation | Construction Law | Corporate Law | Real Estate Law | Transactional Law


14850 N. Scottsdale Road, Suite 450

Scottsdale, AZ 85254


:: PEOPLE continued :: GlobalMed, a designer of the next generation of health care delivery systems, named Renee Higgs as director of marketing. Prior to coming to GlobalMed, which is headquartered in the Airpark, Higgs managed the development and launch of B2B marketing campaigns for Microsoft products.

:: NEW & ON THE MOVE :: Golf Anything Outlet recently opened at 15551 N. Greenway-Hayden Loop, offering brand names in golf apparel, shoes and accessories at discount prices. More: Design Source Furniture announced the grand opening of its third and largest showroom in North Scottsdale in the Scottsdale 101 Center, at the 101 freeway and Scottsdale Road. The Fullers opened Design Source Furniture in 1979 and are proud to be sustaining members of Local First AZ! “We take pride in offering great brand names at the lowest possible prices. And just as importantly, we provide our clients with complimentary interior design services, access to the newest and best products and white-glove service in every area,” said Deb Ritchie, business development director. More:

Maravilla Scottsdale Arriving on Princess Drive

Perimeter Center 645 sq.ft. 2,436 sq.ft. – 5, ehouse Flex office/war

T wo GreaT! LocaTions

Park SCottSdale air sq.ft. 360 1,560 sq.ft. – 3, St. & Evans rd SE Corner of 73 • All office or se • Office/Warehou

Maravilla Scottsdale, a 217-residence resort retirement community opening this month in North Scottsdale, has appointed Gail Marshall, R.N., as director of assisted living. Marshall brings more than 20 years of experience in nursing, clinical services, home health care and long-term care facility management to the position. Marshall will oversee the programs and day-to-day operations of Maravilla Scottsdale’s 36 assisted living and 24 memory care (Alzheimer’s/dementia) residences. Situated on 25 acres adjacent to the Fairmont Scottsdale Princess and Tournament Players Club Stadium Course, the community also offers a mix of 39 casitas and 118 courtyard homes for independent living; multiple dining venues; a fitness center; an indoor swimming pool; and a movie theater. In partnership with Scottsdale Healthcare, Maravilla Scottsdale will feature an onsite clinic for its residents staffed by Scottsdale Healthcare medical professionals. More 480-538-5600; After spending four years as the strength and conditioning coach and rehab specialist for the Los Angeles Clippers, Carl Horne was coaxed from Los Angeles to the valley by NBA standout Danny Manning in 1994. Horne has not only rehabilitated numerous professional athletes, but has also brought his holistic fitness programs to people from all walks of life. In April, Horne announced the grand opening of In2One Wellness, 14423 N. 73rd St. More:

L ’ O C C I TA N E boutique opened at the Scottsdale Quarter in April.

JDA Software Group Inc. (NASDAQ: JDAS), a supply chain company, released JDA 3D, an integrated category optimization and 3-D virtualization solution that transforms space and floor planning solutions into a smart, interactive photo-realistic world.

Call Darline for details

480-951-1212 x 102

Cornwell Corporation

12 | Scottsdale Airpark News May 2012

continued on page 14

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:: Property Matters :: The Episcopal Church of the Nativity plans to resurrect the shell of an unfinished office building in at 22405 N. Miller Road and transform it into a house of worship, reports The church paid $700,000 for the site, which is southeast of the former Rawhide theme park. A Scottsdale-based luxury real estate brokerage was featured on an episode of Celebrity House Hunting, which aired last month on BioHD. The TV show follows Todd Moen, founding partner of The Moen Group, as he shows rock star Bret Michaels—who is already an area resident—a $10.5 million house designed by Bing Hu in Silverleaf in Scottsdale. The Moen Group represents or manages more than $250 million worth of luxury real estate. Colliers International negotiated the sale of a 20,980-square-foot Class A, two-story office building at 8630 E. Via de Ventura in Scottsdale, Ariz., for $2.14 million. Arizona Sports Medicine Center will occupy more than 10,000 square feet, and the remaining space will be leased to health care providers in related fields.

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A Scottsdale Airpark company that makes syringes using robotic manufacturing unveiled its expanded facility with a ribbon-cutting ceremony and tour last month, reported AZCentral. West Pharmaceutical Ser vic es I nc ., based in Lionville, Pa., has invested more than $20 million in its Scottsdale Center for Excellence, 14677 N. 74th St., said Tom McLean, senior director of engineering. Scottsdale Mayor Jim Lane said the investment demonstrates West’s confidence in the city and its growing bioscience cluster. The 65,000-square-foot Scottsdale Center for Excellence employs 97 workers. West plans to add 100 more jobs in engineering and operations over the next five years. Peggy Johnson of NAI Horizon represented the landlord, GEOPEN LLC, in the negotiation of a five-year, 1,800-square-foot office lease at 10824 N. 71st Place, Scottsdale. The business that is going in is Nails by Bobbie.

:: tasty bites :: Zona Hotel & Suites Scottsdale has officially opened its reinvented restaurant, Graze Desert Grille, featuring American cuisine with Southwestern influences. The 180-­seat restaurant debuted new breakfast, lunch, dinner and happy hour menus that highlight locally purveyed and many organic ingredients. Zona Hotel is at 7677 E. Princess Boulevard. More: El Santo Cantina + Patio Bar + Restaurant opens Friday, May 4, at 7301 E. Butherus Drive in Scottsdale, in a redeveloped site that once housed Jilly’s American Grill. The 25,000-square-foot restaurant is a new concept by the Old Town Group behind Stingray Sushi, Jimmy Woo’s, Geisha A Go Go, and Spanish Fly. The property includes a resort-style pool and patio with Private Villas, VIP Casitas, Palapa Grande Bar, and flowing waterfall.  More: www. After re-opening in December, Al’s Beef announces its formal Grand Opening Celebration starting with a ribbon-cutting ceremony with Mayor Jim Lane, 5 p.m.-7 p.m. Monday, May 7, and continuing with five days of specials and festivities. New owners Barry and Michelle Nabat encourage their Airpark neighbors to stop by and rediscover Al’s Beef.

Primebar Closes at Quarter

One of the Scottsdale Quarter’s earliest tenants, Primebar, closed on Monday, reports The 8,300-square-foot bar and restaurant that wraps around the southern parking garage of the shopping center, joins other failed tenants Parc Central and Oakville Grocery. A Restoration Hardware store is being built on the Oakville site. Parc Central has been replaced with newly opened SOL Mexican Cocina. The Arizona Republic restaurant critic Howard Seftel recently gave high marks to Inca’s Peruvian Cuisine, a newcomer to the Scottsdale Promenade, 7325 E. Frank Lloyd Wright Blvd. More: Experience the food-truck trend with lunch in the Whole Foods Market parking lot (8688 E. Raintree Drive) every third Thursday of the month (May 17). 

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Customized Commercial Property Management Services May 2012 Scottsdale Airpark News | 15

Finding the

Sweet Spot Boccieri Golf tees off in Airpark.


Photography by Mark Susan Story by Dianne Price

hen Stephen Boccieri opened his business six weeks ago on the GreenwayHayden Loop, the concept worked magic on golf lovers. “Boccieri Golf Research and Performance Center” the signage declares, a virtual siren’s song to players traveling the roadway that links TPC and Kierland. “Where we once saw maybe six drop-ins in a year’s time, we are now seeing about 20 people a day,” reports Boccieri, who moved his company from a sleepy town in Connecticut to the Scottsdale Airpark, which he regards as “the intersection between business and golf.”

16 | Scottsdale Airpark News May 2012

A former nuclear and petro-chemical engineer, Boccieri invented, engineered and launched his first product in 2003, the Heavy Putter, which integrates counterweight principles. Next came the “Control Series” line of fullswing products. Boccieri’s approach to club design is strategically placed weight in the butt-end of the shaft, producing a higher balance point for smoother, more repeatable swings. Back-weighting clubs is nothing new—Jack Nicklaus was doing it 50 years ago—but the approach has been underutilized, says Boccieri. And, he adds, once golfers become accustomed to the product, they want to backweight all of their clubs to improve control, consistency, distance and ball speed. Boccieri modeled his Airpark “laboratory” after the Apple method. High-impact photo murals line the wall, emblazoned with the slogan “Mastery of Weighted Design.” Customers get a hands-on experience. They can try out the equipment on their own, or work directly with the two full-time golf pros onsite. In addition to a 2,000-square-foot putting green and simulator-equipped driving ranges, the center features office space and a workshop. With more than $200,000 of precision measurement instruments, including TrackMan, Foresight and Vector Pro launch, Boccieri staff can precisely analyze golfers’ swing characteristics and prescribe equipment for optimal performance. Other amenities include golf lessons, club building, putter engraving, golf clinics, classes and events. The clubs themselves are assembled in Newark, Ohio, with customization performed in Scottsdale. A scratch golfer who was introduced to the game at age 8, Boccieri says passion not profits prompted his move into the business side of the sport. “I’m not looking to sell you a golf club. I am looking to make you a better golfer,” he

Steve Boccieri and his wife, Sandra, share a laugh during one of her lessons in the drivingrange simulators.

says—and he means it, as one potential customer found out last month. The duffer had dropped in for a second time to explore the products and work on his swing. After getting pointers from Boccieri himself, he announced his intention to buy an entire set of custom clubs. “I’m not going to sell them to you,” Boccieri had replied. “You Boccieri Golf’s Secret Grip was named should spend the money on golf among the “Top Products from the lessons and solidify your swing 2012 PGA Show” by both Golf Digest first.” The customer thanked him and GOLF Magazine. Features/benefits and vowed to return when his include: game was more consistent. • Patented grip compound 40 percent

Secret Grip

Property Matters

A Tale of Two Steves Stephen Boccieri admires Steve Jobs’ approach to business—to an extent. Here are the Apple principles Boccieri embraces: • Welcome customers into your store, create an environment where they want to come in and play with the product­—and then listen hard. This is where new ideas come from. • If your product is unique, it requires more passion, its own stores and dedicated employees. Boccieri understands that his clubs hardly stand a chance in the big-box stores next to Callaway, Taylor-Made and Ping. Here’s where Mr. Boccieri says he departs from Mr. Jobs: • People are more important than business. Absolutely, you must treat your employees with respect. • Always give credit where credit is due. Never steal an idea or take credit for someone else’s idea.

heavier than standard, plus tungsten weight in the butt-end raises a club’s balance point, promoting consistently crisp contact, greater control and distance • Easy to install on clubs produced by any manufacturer for an instant boost in performance • Total grip length 1-inch longer than standard, allowing players to choke-down further for improved play around the green or uneven lies • Built-up lower section often preferred by PGA Tour players makes additional grip tape wrapping obsolete

When designing the space, Boccieri and his wife, Sandra— who is vice president of global sales development—paid attention to the details that would ensure their new 9,000-squarefoot facility would have the welcoming effect they desired. For example, the lofty ceilings and massive windows give visitors an open feel reminiscent of being outdoors in the Scottsdale sun. The Boccieris agreed that the heavy outdoor foliage blocking the building’s signage had to go. The landlord agreed to trim the trees, and now passersby can easily see the distinctive Boccieri logo, which lights up at night, in contrast to the surrounding darker buildings. “This is an incredible metamorphosis for a company that started in my basement and has grown into a true force,

May 2012 Scottsdale Airpark News | 17

SCOTTSDALE: GOLF CAPITAL of the U.S. • 51 golf courses lie within the city of Scottsdale; 200 in the surrounding area. • 30 percent of the people who visit Scottsdale play golf while here. • Scottsdale is home to approximately 100 PGA TOUR pros, including recent Masters champ Bubba Watson. • The PGA TOUR’s most-attended event, the Waste Management-Phoenix Open, is played in Scottsdale. • In 2003, the annual economic impact of golf in Scottsdale was $50 million (more recent figures not available). Source: Scottsdale Convention & Visitors Bureau

In the onsite workshop, Steve Boccieri customizes an iron.

due to some real persistence coupled with a revolutionary approach,” says Boccieri, noting the expansive flex space he found in the Airpark simply hadn’t been available to the company before. In fact, he’s already eyeing nearby properties for potential expan-

area businesses, including Regency Designs, On Point Printing Solutions, and interior designer Janet Brooks.

Secret Grip

Boccieri clubs are no more expensive than those offered by quality competitors such as Ping or Callaway. Still, not everyone can afford a new set of clubs, a motivating factor in Boccieri’s latest product, the “Secret Grip,” launched 15816 N. Greenway-Hayden Loop, Scottsdale in April. For $16.99, golfers can add 888-788-8374; 480-361-4339 the 92-gram grip (a traditional grip is 52 grams) to any brand of club. A M-F 9 a.m. - 7 p.m. tungsten button on the butt end of the Sat 9 a.m. - 5 p.m. grip accounts for much of the additional Sun By appointment weight. Previewed at the PGA Show earlier this year, the Secret Grip was sion if the center takes off like he hopes it will. named one of the “12 coolest items” by Golf Sandra Boccieri, in the meantime, is Digest magazine. committed to using local suppliers and has Terry McAndrew, managing editor of enjoyed working with a number of Airpark- and founder of the Web Street

Boccieri Golf Research and Performance Center

& Sports Camp

Golf Report, says the Boccieri research center gives the company a chance to reach Scottsdale’s avid golfers and forge a special bond with them. “Golf is very much a relationship business,” says McAndrew. “I don’t think Steve envisions being a Callaway. He has a clear point of difference. He can work with the consumer in a way that the usual suspects cannot. Over time this will add up.” After all, where else can a customer chat up the CEO and watch him fine tune a club head on the lathe in his workshop? A master club fitter and maker, Boccieri crafts his clubs based on the science of biomechanics. “Just by putting it in your hands, it stops you from making bad moves,” he says. “You bring your golf clubs in, and I’ll prove to you that our golf clubs are better. And I will show you hard data to prove it.” Not content to improve the games of only those who buy his brand, Boccieri’s dream is armies of better golfers. “I’d like to see my technology adopted by the entire industry,” he says.  —Kimberly Hundley contributed to this article.



18 | Scottsdale Airpark News May 2012

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May 2012 Scottsdale Airpark News | 19

Cautiously Optimistic Airpark commercial property climbing back, slowly but surely


By Kimberly Hundley

hough the first quarter showed a slowdown in commercial real estate absorption compared to the last part of 2011, the vacancy rate in the Scottsdale Airpark shows marked improvement over last year, and local industry experts are expressing varying degrees of optimism. “I’m not saying we’re out of the woods, but we’re starting to see some daylight,” says John Meyer, designated broker of Airport Property Specialists, which specializes in aviation property. Meyer has had offices next to Scottsdale Airport since 1980. While vacancies in both hangars and general aviation aircraft remain the highest he’s ever seen, he says there have been signs this year that the market is returning “We’re starting to see an uptick in interest. We’re getting more phone calls than we’ve had. There is also increased utilization of corporate and private turbine aircraft,” says Meyer. “I’m actually hiring more people in anticipation of the recovery, and we already have more people [on staff] than we’ve ever had.” Jim Keeley, founding partner of Colliers International Scottsdale Office, speculates the Airpark market recovery is in year five of roughly a seven-year cycle. “If you’re trying to buy a building, it’s the best of times

20 | Scottsdale Airpark News May 2012

because prices have rolled back 15 to 20 healthy recovery in the leasing market. His years. And if you’re a tenant in B or C class says his company, which provides property office space, there is a lot of opportunity to management as well as brokerage services, move [to class A] because rental rates have has seen a “considerable uptick” this year in the demand for leased space. come down so far,” he says. “Considering that there is virtually no For distressed or impatient property owners, though, it’s the worst of times as new inventory of office/warehouse space they hunker down to weather the tail end of the cycle. There are some economic growth factors to give them heart. Pete Northeast Market Cluster O’Neil, research manager for (Central Phoenix, Scottsdale Airpark, Colliers International, says both Scottsdale/Salt River) local and national hiring gained momentum in the last half of TOTAL 1st QUARTER VACANCY 2012. That leads to consumer 2012 2011 confidence, increased spending, 13.8%* 14.8% and more demand for inven*A 5% increase in general-industrial vacancy tory and manufacturing—all was offset by moderate gains in warehouse, of which lead to businesses service center/showroom, and flex space. investing in their future. Source: Colliers Phoenix Office Research & “One thing I tell brokers ... is Forecast Report the conversations you’re having with clients today are probably dramatically different than those from one in the market, increased leasing activity year ago,” O’Neil says. “They’re no longer will ultimately yield higher rental rates for asking ‘How am I going to stay in business?’ landlords,” he says. “It’s basic supply and They’re asking, “Now that I’ve survived, demand economics.” For now, though, the Airpark remains what’s next?’” Eric Shaefer, associate broker with Shaefer unquestionably a tenant’s market. More and Associates, believes that micro-economic than a few area landlords have lost lessees indicators are pointing to a cautious yet to competition right down the street. Steve


Cross, a commercial real estate advisor, recently assisted Desert Autocare in relocating from one side of the Scottsdale Airport runway to the other. “The reason she moved is because she had an inflexible landlord,” reports Cross. Building owners get a bad rap for not being open to lease renegotiation, but sometimes they have little choice, says Terry Biehm, co-owner of Camidor Property Services, which manages about 300,000 square feet in the Airpark. “The market is so thin, a lot of them don’t have the money to fix up spaces,” he says. “They might be fighting to pay the mortgage.” Tenant-improvement work is a huge expense for landlords—about $30 per square foot just to put the tenant in, he adds. And because owners in this market are typically offering a free month per year on a lease agreement, they may wait a long time to get paid anything. The Airpark’s commercial leasing market was good to Biehm in the last year. Camidor

OFFICE MARKET Scottsdale Airpark 1st QUARTER VACANCY 2012 2011 A........................26.4%.................29.8% B.........................18.9%..................21.8% C........................8.5%....................20.3% TOTAL ............22.7%..................26.0% Source: Colliers Phoenix Office . Research & Forecast Report

has three varieties of properties in the area, and all are single story—a flex building on Greenway-Haden Loop that’s “been a winner forever” and runs at less than 10 percent vacancy; and Kierland Executive Center, which with medium-sized offices and only a few large suites hovers around 17 percent vacancy; and the newly acquired Northsight Atrium, with most suites under 1,500 square feet. “If we had multistory office buildings, the story would be different. That’s where the majority of the vacancy is in the Airpark,” Biehm says. “The next-largest vacancy is the smaller, older warehouse-offices spaces, like those on the east side of the runway. They’ve really suffered because of the housing mess.” Today’s market is bringing out many smaller firms who are trying to get up and going, and that’s the tenant Camidor caters to, he says. “We’re not in the leasing business, so we dont force people into long-term leases. We do a lot of yearly or two-year leases with the right to cancel.” This type of tenant also responds to Camidor’s onsite presence, in-house maintenance staff, and

easy-access parking, Biehm adds. In the coming months, Biehm is skeptical the market will see much growth. “I think a lot of decision makers are holding back because of the election—which is traditional,” he says. However, demand from small users who need 2,500 square feet of office/warehouse space should improve tremendously, he predicts. Meyer anticipates a gradual but potentially long-lasting recovery in aviation property, reflecting the trend being reported in business-jet use. He’s also encouraged by the influx of businesses coming to the Airpark. “We are currently working with two well-established corporate aviation

companies,” he says. “One is moving headquarters to the Scottsdale Airport, and one is looking to set up a regional aircraft management center.” Those looking to make a move may want to do so soon. Schaefer says he’s already seeing rents increase from their 2011 levels. “So it’s a great time for tenants to make a move to the space they need at a good rental rate,” he says.  Turn to page 71 for Colliers Greater Scottsdale Airpark 2030 Report, prepared by Jim Keeley. The report includes a partial list of top companies that moved or expanded in the Airpark in 2011.

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ACM 2122 E. Highland Ave., 602-586-2880 Peter Lyons, Suite 450, Phoenix 85016 managing partner Advantage Office Suites 17470 N. Pacesetter Way, 480-305-2000 Judson Ball, chairman/CEO Scottsdale 85255 Airport Property Specialists 14605 N. Airport Dr., Suite 210, 480-483-1985 John Meyer, designated broker Scottsdale 85260 Ascend Real Estate & Property 13402 N Scottsdale Road, 480-292-7200 Management Services Suite A 102, Scottsdale 85254 Boardroom Suites of Scottsdale 8426 E. Shea Blvd., 480-664-6600 Scottsdale 85260 BuchalterNemer 16435 N. Scottsdale Road, 480-383-1800 Paul M. Weiser Suite 440, Scottsdale 85254 Butte Companies 7047 E. Greenway Parkway, 480-219-1960 Ed Lewis, founder; Kristen Brown, Suite 100, Scottsdale 85254 vice president and designated broker Byxbee Development Partners 10450 N. 74th St., Suite 220, 480-502-9720 C. Byxbee, founder/president Scottsdale 85258 Camidor Property Services 1702 E. Highland Avenue, 602-650-2260 Terry Biehn, principal Phoenix, 85016 Case, Huff & Associates 14861 N. Scottsdale Road, 602-252-9300 Tim Huff, president Suite 105, Scottsdale, 85254 Cassidy Turley BRE 2375 E. Camelback Road, 602-954-9000 Bryon Carney, managing partner Suite 300, Phoenix 85016 Cavan Real Estate Investments 15300 N. 90th St., 480-627-7000 Dave Cavan, president/founder Suite 200, Scottsdale 85260 CB Richard Ellis 2415 E. Camelback Road, 602-735-5555 Craig Henig, managing director Phoenix 85016

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Scottsdale Airpark Commercial Property DIRECTORY Now providing services related to commercial property in the Greater Airpark community NAME





Cutler Commercial 2150 E. Highland Ave., Suite 207, 602-955-3500 Cliff Cutler, president; James Phoenix 85016 Lieberthal, Rod Crotty, associate brokers Colliers International Scottsdale 14080 N. Northsight Blvd., 480-596-9000 Jim Keeley, founding partner | Scottsdale 85260 Scottsdale Office Commercial Properties Inc. 7025 N. Scottsdale Road, 480-966-2301 Leroy Breinholt, president Suite 220, Scottsdale 85253 and designated broker Principal Advisors 7600 E. Redfield Road, Suite 150, 480-483-2323 Anthony J. Masi, @ Skyport Scottsdale Scottsdale, 85260 principal, designated broker Cornwell Corporation 14851 N. Scottsdale Road, 480-951-1212 Richard Cornwell, founder/CEO Suite 203, Scottsdale 85254 Cross Commercial Realty 10601 N. Hayden Road, 480-998-7998 Steve Cross, CCIM Advisors Suite 108, Scottsdale 85260 Edge Real Estate Services 15100 N. 78th Way, Suite 207, 480-922-0460 William Schuckert, designated Scottsdale 85260 broker/principal Eisenberg Co. 2231 E. Camelback Road, 602-468-6100 Craig Eisenberg, president Suite 215, Phoenix 85016 EJM Development Co. 7419 E. Helm Drive, Suite E, 480-948-7880 Scottsdale 85260 Executive Office Circle 7418 E. Helm Dr., 480-998-9059 Scottsdale 85260 First Commercial Realty Advisors 3131 E. Camelback Road, 602-957-1510 Rob Baggot, broker/president Suite 200, Phoenix 85016 First Fidelity Bank 16277 N. Greenway-Hayden Loop, 602-912-5500 Kevin Sellers, president Scottsdale 85260 Greater Airpark Realty Services 7820 E. Evans Road, Suite 400, 480-483-2853 Judy Amland, designated broker Scottsdale 85260 Grub & Ellis 3133 E. Camelback Road, 602-952-3800 Pete Bolton, managing director Suite 100, Phoenix 85016 Hannay Investment Properties 2999 N. 44th St., Suite 400, 602-374-2000 R. Craig Hannay, president Phoenix 85018 Help Arizona Realty 17787 N. Perimeter Dr., Suite A113, 602-525-8050 Jim Russell, designated broker Scottsdale 85255 The Hogan Group 7114 E. Stetson Drive, Suite 400, 602-553-4117 Joseph Hogan, founder Scottsdale 85251 Hymson Goldstein & Pantiliat 16427 N Scottsdale Road, 480-991-9077 Irv Hymson, David Goldstein Suite 300, Scottsdale 85254 and Eddie Pantiliat, principals Lee and Associates Phoenix 3200 E. Camelback Road, 602-956-7777 Bill Blake, Tom Boyle, principals Suite 100, Phoenix 85018 Longfellow Law Group 8300 N. Hayden Rd., Suite A-113, 480-348-6888 Victoria F. Longfellow Scottsdale 85258                      Los Arcos Realty & 14415 N, 73rd St., 480-443-8287 Linda Smith Maughan, Management Suite 100, Scottsdale 85260 designated broker, CPM Main Street Real Estate Advisors 20645 N. Pima Road, Suite 160, 480-398-2222 Michael Mathews, president Scottsdale 85255 NAI Horizon 2944 N. 44th St., Suite 200, 602-955-4000 Andrea Davis, senior vice Phoenix 85018    president Nathan & Associates Inc. 7600 E. Doubletree Ranch Road, 480-367-0700 James T. Nathan, founder Scottsdale 85258 Nussbaum Gillis & Dinner 14850 N. Scottsdale Road, 480-609-0011 Randy Nussbaum, Greg Gillis Suite 450, Scottsdale 85254 and Dean Dinner, shareholders Optim Property Solutions 8501 E. Princess Drive, Suite 130, 480-427-4277 Karlene Politi, CPM, president Scottsdale 85255 Pederson Group Inc. 2800 N. Central Ave., 602-265-2888 Jeff Manelis, president Phoenix 85004 The Plaza Cos. 9401 W. Thunderbird Road, 623-972-1184 Sharon Harper, president/CEO; Suite 200, Peoria 85381 Gail Chase, VP senior living division Rein & Grossoehme 8767 E. Via de Ventura, Suite 370, 480-214-9400 Mark Rein and Steve Grossoehme, Scottsdale 85258 owner/agents Re/Max Commercial Investment 6424 E. Greenway Parkway, 480-682-3172 Paul Blum, JD, CCIM Scottsdale 85254

26 | Scottsdale Airpark News May 2012

SPECIALTY Leasing, sales, property management, development Brokerage, management Brokerage, leasing, management Management, development, investments (specializing in office/warehouse) Advisor to commercial buyers, tenants, investors Sales, leasing Brokerage, management, development Development Executive suites Brokerage Lending Management Brokerage, management Management Brokerage Brokerage Legal services including real estate, landlord/tenant, property tax Brokerage Purchases/leases: industrial, retail, medical and office Leasing, management and sales Management Brokerage, appraisals Land brokerage Law firm with specialties including real estate and construction law Property management Development of shopping centers Development/management of medical office properties, technology and bioscience facilities, and senior housing communities (Vi at Silverstone; Vi at Grayhawk) Brokerage, leasing Brokerage, investment






Remington Capital 9375 East Shea Boulevard, 480-220-6890 Andy Bogdanoff, founder/chairman Financing Suite 100, Scottsdale 85260 Schaefer & Associates 76221 E. Gray Road, Suite D, 480-998-5025 Don Schaefer, designated broker; Brokerage, management Scottsdale 85260 Eric Schaefer, associate broker Scottsdale Professional Building 14301 N 87th St., 480-443-5520 Perry Williams Office suites (Painted Rock Asset Suite 113, Scottsdale 8526 Management) Scottsdale Real Estate Appraisers 6501 E. Greenway Pkwy., 480-991-9887 Duane Steiner, appraiser Appraisals Scottsdale 85254 Shell Commercial Investment 16410 N. 91st St., 480-443-3992 Randy Shell, designated broker; Leasing, sales, tenant Real Estate Suite 112, Scottsdale 85260 John Quatrini and Michelle acquisition and relocation Gardner, associate brokers Shell Advisory Services 16410 N. 91st St., Suite 112, 480-443-3992 Randy Shell, designated broker; Consultation on lender Scottsdale 85260 John Quatrini and Michelle Gardner, negotiation, loan reviews, etc. associate brokers Signature Real Estate Services Inc. 8585 E. Hartford Dr., Suite 200, 480-222-9522 Gail Lubin, designated broker Onsite leasing and Scottsdale 85254 management Robert F. Knight & Associates 3443 N. Central Ave., Suite 1002, 602-234-2340 Robert Knight, managing member Management Phoenix 85012 Urman Enterprises 16050 N. 76th St., Suite 202, 480-483-7211 Sam, Eitan and Ronit Urman, Management, leasing, Scottsdale 85260 co-owners and managers sales, development Victoria Properties Management 627 S. 48th Street, Suite 110, 480-303-6701 Kenneth Matheson, designated broker Property and office/condo Tempe 85281 association management Vision Offices Corporate 14362 N. Frank Lloyd 480-477-7777 Village Wright Blvd., Scottsdale 85260 Kierland Business Center 15849 N. 71st St., Scottsdale 85254

May 2012 Scottsdale Airpark News | 27


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SCOTTSDALE OFFICE PROPERTIES FOR LEASE ± 291 - 582 SF 7944 E. Beck Lane ± 402, 612, 1,012 SF 14809 N. 73rd Street ± 701 - 3,968 SF 14605 N. Airport Drive ± 980 SF 7880 E. Beck Lane ± 1,122 SF 7916 E. Beck Lane ± 1,669 SF 7689 E. Paradise Lane ± 2,280 SF 16161 N. 81st Street ± 3,023 SF 15879 N. 80th Street SCOTTSDALE WAREHOUSE PROPERTIES FOR LEASE ± 1,461 SF 7812 E. Acoma, O/W ± 1,700 SF 7339 E. Acoma Drive, O/W ± 1,830 SF 16035 N. 80th Street, O/W ± 3,885 SF 15931 N. 80th Street SCOTTSDALE HANGARS FOR LEASE ± 933 SF - 1,322 SF T-Hangars/T Hangars/T--Shades, on Airport

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May 2012 Scottsdale Airpark News | 29


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Avery lane

By Kristian Seemeyer


hat do an antique Parisian flower cart, a 1925 Indian motorcycle and a Clive Christian luxury kitchen have in common? Seemingly nothing at all until you step through the doors of Avery Lane Fine Consignment Furnishings, Antiques and Specialty Gifts, where A rare 1925 Indian motorcycle is the treasures have found a temporary among the eclectic and ever-changing home amongst other signature pieces in inventory at Avery Lane. a sprawling 8,000-square-foot showroom in the Scottsdale Airpark. After years of specializing in luxury real estate and property marketing, Avery Lane’s founder and owner Darlene Richert decided to take the road less traveled. She wanted a business where she could work side-by-side with her daughters and teach them a work ethic and the value of a dollar. On weekends and after school, says Richert, the store’s namesakes—Delaney, 13, and Avery, 9—dust, vacuum, label items and perform odd jobs in the showroom and 1,500-square-foot warehouse. Richert says her children practice math and computer skills as they input the inventory, add the profit margin and then make the price tags. “This is where they learn how the business makes money,” she says. “They can also create marketing fliers and it helps them work on their writing skills. I’ve been blown away with the funny slogans or taglines my girls create.” With that mission in mind, Richert proceeded and found a parallel purpose: to discover knockout home furnishings and showcase them in the ample space they demand. “I want to be known for signature pieces,” says Richert, pointing to some 17th and 18th century French and Italian

30 | Scottsdale Airpark News May 2012

Darlene Richert says official store mascot Ringo comes home exhausted but happy after a day of charming customers.

chairs and trumeau. “I am narrowing in on fine furniture, and finding that diamond in the rough. Each of these pieces has a story.” The stories behind Avery Lane’s inventory have brought some unintended benefits for Richert and her clients. “Many times people are looking for help. They may have to downsize due to illness or age, and they want a good home for family pieces. Much of it has been in the family for ages. I didn’t

realize I would be having this kind of relationship with my clients,” Richert says. One Avery Lane client, who declined to give a name, said she was impressed with the seeming newness of the pieces and how they are showcased. “It doesn’t even look like a consignment shop in here; there is so much space to show off the pieces,” she said. “It’s immaculate. Take the way the furniture is displayed—you can actually step back and see it.” The art of display turned out to be one of Richert’s biggest challenges: saying no to a great piece of furniture. “I think there is this urge out there [amongst consignment businesses] to take in every single great piece, but I want to maintain ample space to showcase them.” Before the March 2012 opening, Richert says she had a terrific response from business connections and friends—there was no dearth of fabulous choices with which to furnish the Avery Lane showroom. Coveted lines such as Clive Christian, Drexel Heritage, Kreiss, Ethan Allen and Robb & Stucky adorn the space along with antiques the likes of which are rare in the Valley. Unusual light fixtures, lamps and chandeliers are another of Richert’s passions. Richert was drawn to the Airpark by the vibrant small-business atmosphere. “People

Richert’s Rules

• “I look for items that are extremely well made, clean and that will stand the test of time.” • “I steer away from items I’ve seen a hundred times . . . I know my clients shop consignment for the quirky nature of our items.” • Functional antiques are fab: “Like a beautiful 1920s dining set. The buffet’s side cabinets open to reveal four velvet-lined drawers—charm and function at the same time.” • “Whenever a particularly colorful piece arrives, I know the design clientele will jump at it and make it the room’s statement.” • “Our shoppers visit the store on a weekly basis just looking for accessories, so we are always hunting as well.”

shop the Airpark when they want to buy local, so it fits the overarching philosophy of a consignment store, recycling, go green, etc.,” she says. Also, her target market is those who live in the private golf club communities that abound in the area. “The GreenwayHayden Loop is perfectly accessible to that clientele, who might be visiting Kierland or the Scottsdale Quarter to shop or dine,” says Richert. “Avery Lane is a mere two minutes from these shopping malls so the location is a perfect complement. But most importantly, it is my neighborhood and close to my friends, family and all the places I need to frequent.” 


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rememberwhen By Joan Fudala

Nurses Played Key Role in


History Graves Guest Ranch cottages (Courtesy of Scottsdale Historical Society)


hat child hasn’t dreamed of being a nurse, or has had their lives touched by a nurse? Years ago, we were inspired by actual or fictional nurse role models like Cherry Ames, Clara Barton and Florence Nightingale—or maybe even “Hot Lips” Houlihan on MASH. Nurses touch lives, and they save lives. Although the ever-expanding role of nurses has evolved, the professionalism, compassion and patient-focused care provided by nurses has been constant through the decades since Florence Nightingale elevated the stature of nurses to a respected career in the 1860s. In celebration of National Nurses Week 2012 (May 6-12), as well as the 50th anniversary of Scottsdale Healthcare and the 25th anniversary of Mayo Clinic Scottsdale, here are some bits and pieces of history regarding nurses, nursing and health care in the Scottsdale area: Mrs. Helen Scott, wife of Scottsdale’s founder, was trained as a teacher, served as a lay preacher and was an accomplished poet. But her role as nurse ensured that Scott would someday establish the community that bears his name. Capt. Winfield Scott was gravely wounded during the Civil War and left lying on the battlefield. When she learned of his plight, she personally visited President Abraham Lincoln to get his permission to retrieve her dying husband and attempt to save him. She nursed him back to health; he became a renowned Baptist minister, and established towns and parishes throughout the Western United States. During the Scotts’ residency in Scottsdale (1893-1910), there were no doctors, clinics or hospitals, although the Scotts often invited people to stay on their ranch to recuperate from lung ailments. Chaplain Scott advocated the creation of a sanatorium in Scottsdale. However, his dream of a health care facility was not realized until

32 | Scottsdale Airpark News May 2012

A Scottsdale Memorial Hospital nurse and a member of the Scottsdale Memorial Hospital Auxiliary admire equipment donated by the auxiliary. (Courtesy Scottsdale Healthcare)

52 years after his death. Scott died of complications of that Civil War wound in 1910; however, thanks to Helen’s intervention and nursing, he lived 47 years beyond triage. Scottsdale’s first medical facilities were health camps, run by families in the early 1900s in what is now downtown Scottsdale. Graves Guest Ranch, on the northwest corner of Scottsdale and Indian School roads, had small wooden cottages, with canvas flaps over screened windows to let in fresh air. People with lung ailments came here to restore their health, despite the fact there were no doctors or nurses on the premises, just caring owners, mild winter weather, rest, gentle recreation and locally grown food. Until the opening of City Hospital in May 1962, Scottsdale residents had to travel into Phoenix for a hospital stay or to see a specialist. At the time of statehood in 1912, Phoenix had few hospitals: Arizona Deacon-

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The Scottsdale Business Wealth Club is a premier business club for entrepreneurs and business owners and one of the most powerful Networking, Business Training and Coaching Communities in the US. Scottsdale Memorial Hospital nurses attend a meeting (notice the caps and “hard copy” patient records on the wheel). (Courtesy Scottsdale Healthcare)

ess, St. Luke’s Sanatorium, the Insane Asylum of Arizona (later named the Arizona State Hospital), and St. Joseph’s. Early nursing conditions are described in “White Caps in the Desert: A history of nursing in Arizona,” published in 1969 by the Arizona Nurses Association, a copy of which is in the Scottsdale Room of the Civic Center Library. Many Scottsdale babies in the first decades of the 20th century were born at home. Dr. Benjamin Moeur, who later became governor of Arizona, was the most popular obstetrician in the area. Scottsdale ranch wife Lorene Steiner served as Dr. Moeur’s midwife. She gave birth to two of Scottsdale’s most beloved and active citizens: the late Thelma Steiner Holvek and Labeula Steiner Mowry. The 1940 U.S. Census lists Sr. Spencer Whiting, M.D., as the only physician in Scottsdale. He and his wife Anna, a registered nurse, lived and worked in the former E.O. Brown house on East Main Street, just a few blocks from what is now the SHC-Osborn campus. At the time of the census, he was 60 years old and in private practice—the proverbial family doctor. Mrs. Whiting, active as a nurse, was 46. Dr. Louis Baldwin, 47, lived in the Ingleside area just west of Scottsdale, and was also in private practice. Arizona State College and the University of Arizona established nursing degree programs in 1956. Many aspiring nurses attended a hospital-affiliated diploma nursing school, such as Good Samaritan. Nurses graduating from diploma programs were recognized by their distinctive caps, signifying which program they had attended. Caps pretty much disappeared by the 1980s. Scottsdale Community College, which first held classes in 1969, inaugurated a nursing education program on its new campus in 1972. The Arizona State Board of Nursing awarded the SCC program full accreditation in 1974. Today, the Maricopa Community College District Nursing Program is offered at Scottsdale Community College and is accredited by the National League for Nursing Accrediting Commission as well as the Arizona State Board of Nursing. The associate degree in Applied Science Nursing Program is available at nine of the Maricopa Community Colleges. Several certificate programs in nursing, such as nurse assisting, are also offered at SCC. For more information, see www. When 120-bed City Hospital of Scottsdale admitted its first patient on May 16, 1962, Sue Smith was chief of nursing, overseeing nurses in the emergency room, operating rooms, pediatrics and obstetrics. There were two patient wings in the one-story hospital on Osborn Road. continued on page 34

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rememberwhen Volunteers of the City Hospital of Scottsdale Auxiliary assisted nurses, as did a junior auxiliary of “Candy Stripers.” In 2006, Scottsdale Healthcare Osborn and Shea earned Magnet designation from the American Nurses Credentialing Center. According to, Magnet status represents high-quality patient care, innovation, technology and evidenced-based practice. The designation is awarded after a rigorous on-site inspection Helen Scott (Courtesy of and extensive documentation of Scottsdale Historical Society) nursing practices. In 2011, Scottsdale Healthcare became Arizona’s first Magnet-designated multihospital health system when SHC Thompson Peak received Magnet designation and SHC Shea and Osborn were redesignated. Only the top 6 percent of the nation’s 5,000 hospitals have achieved this. Since Mayo Clinic Scottsdale opened in June 1987, and Mayo Hospital in 1997, the role of Mayo nurses has evolved, too. According to the Mayo Clinic website, in Arizona, Mayo offers nurses with associate, bachelor's, master's and doctoral degrees the professional setting to practice in more than 50 specialties, as well as the opportunity to develop advanced practice and leadership skills.

34 | Scottsdale Airpark News May 2012

Today, nurses can be found throughout Scottsdale in a myriad of places and roles, from hospitals and clinics, to doctors’ offices, counseling centers, spas, schools, churches, board rooms, classrooms and providers of end-of-life care. Nurses are also neighbors, friends, parents and community volunteers. A graduate of Good Sam’s diploma program, who served as a nurse in Good Sam’s labor and delivery area and as a nurse in the Scottsdale Unified School District, was honored last month by the Scottsdale Association A 1962 ad in the Scottsdale Progress heralding the of Realtors as Citizen opening of City Hospital of Scottsdale of the Year. She will be inducted as an Arizona Culturekeeper this month in ceremonies at the Westin Kierland. Know who this long-time nurse and Scottsdale Historical Museum director is? Jo Ann Mowry Handley . . . congrats! Joan Fudala is a community historian and writer who’s contributed articles to the Scottsdale Airpark News for 20 years. Contact: 



Home Affordable Refinance Program Version 2.0 he new Home Affordable Refinance Program 2.0 that launched in March of this year has been touted as the simpler version of the original HARP program of 2009. Intended to help revitalize the nation’s housing market, HARP attempts to help underwater borrowers refinance their homes. The new HARP 2.0 program was designed to remove some of the barriers that limited the program’s success the first time. HARP 2.0 allows homeowners to refinance their current mortgage, even if they owe more than the current value of the home. To be eligible for this program the following criteria must be met: - Your mortgage must have been sold to Fannie Mae or Freddie Mac before June 1, 2009. - You must be current on the mortgage within the last six months, and not have more than one late payment in the past 12 months. A late payment is defined as one that’s more than 30 days overdue. - This must be your first refinance through HARP. If you have refinanced under an earlier version of HARP, then you do not qualify. If you have previously participated in a mortgage modification, then you do not qualify either.

Devil in the Details

According to Zillow, approximately 60 percent of the homes in Maricopa County are underwater. Although this program will not help everyone, I’m experiencing a phenomenal demand for the program in Scottsdale. To keep up, I’ve doubled our staff as well as office space. When President Obama unveiled the plan in Las Vegas, he said, “If you meet certain requirements, you will have the chance to refinance at lower rates, which could save you hundreds of dollars a month, and thousands of dollars a year in mortgage payments.” The devil is in the details, however. Although “certain requirements” initially seemed

simple, we have found the requirements to be more complex in the first few weeks of the program. The primary challenge is the difference in guidelines between Fannie Mae and Freddie Mac. Freddie Mac recently announced it has finetuned its automated underwriting process for the HARP in a move that is expected to generate approvals for borrowers previously denied for the program. In response to complaints from lenders, Freddie Mac is undertaking a “fine-tuning” of its underwriting process, according to  Freddie Mac spokesman Brad German. Specifics on how the automated underwriting models will be altered aren’t being disclosed, even to lenders, but some homeowners who have been turned down for the program may now qualify. “It will be a noticeable, positive change for the homeowner,” German said. “It will help increase the number of borrowers who can refinance under HARP and take advantage of today’s rates.” It’s also important to note that participation in the HARP 2.0 program is not mandatory for lenders. The program is voluntary, and lenders can add any additional requirements, or “overlays,” that they wish. Although the first few weeks of the program have been more challenging than expected, I fully believe the kinks will be worked out, and eventually the program will save Scottsdale borrowers hundreds of dollars on their mortgage payments. 

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Mike Metz is the managing director and owner of Sun State Home Loans, 8765 E. Bell Road, in Scottsdale. He has been named “No. 1 Mortgage Originator” by Mortgage Originator magazine two years in a row for the Phoenix metropolitan market. Metz can be heard on Scottsdale Airpark’s own Money Radio 1510AM every Tuesday and Thursday morning at 7:45 during the Business for Breakfast show, and at 4:25 p.m. Wednesdays on the Financial Review show.

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May 2012 Scottsdale Airpark News | 35


Is the Deck Stacked Against Commercial Tenants?


What do high-stakes poker and commercial real estate have in common?


In both, a lot of money is on the line, each takes years of practice to master, and those that understand the rules, nuances and success strategies are the most likely to succeed. So here are seven rules that business owners, health care practitioners and corporate decision-makers should use to increase the odds of leasing space at the lowest rate, with the greatest concessions and the most favorable terms and conditions.

By Stephen A. Cross, CROSS Commercial Tenant Rule #1: Become Fully Informed Being fully informed means that you or your Realty Advisors representative need to: 1. Learn the size and asking price of every suitable vacancy in your target area. 2. Research the prices paid and concessions obtained by similar tenants. 3. Identify the landlords who have the greatest urgency to lease space.

Tenant Rule #2: Refuse to Pay “Market” Rate The term “market” rate is not the amount tenants should pay for space. It’s merely the landlord’s asking rate, and fails to take into account any negotiated reductions or concessions. Insight: Neither landlords nor their agents expect to get the asking rate. Tenant Rule #3: Negotiate Everything Regardless of the size of the leased premises, every term of a commercial lease should be evaluated based on how it affects the overall cost of the transaction and the rights and obligations of the tenant. In addition to the rental rate, other terms that should be negotiated are as follows: the lease term, the amount and frequency of rental escalations, early termination provisions, leasable size, warranted maintenance and repairs, guarantees, options to extend, building signage, parking, tenant improvements, building hours, operating expenses, assignment and subletting, transferability, and other terms unique to individual transactions. Tenant Rule #4: Establish a Budget for Rent … and Stick to It. Rent is the second largest expense most businesses incur. Remember, every dollar saved in excess rent is a dollar that can be spent on employee salaries and benefits, growing the business, or saving for retirement. Tip: Before signing the lease agreement, calculate the total cost of rent and operating expenses over the entire term of the lease, including option

36 | Scottsdale Airpark News May 2012

periods. It may become clear that buying a building is a wiser investment than helping to pay off the landlord’s mortgage. Tenant Rule #5: Keep Your Circumstances Private Real estate agents and property managers are the eyes and ears of the owner and have a fiduciary duty to protect the landlord’s financial interests. As such, everything disclosed to them will be shared with the owner—and used against you at negotiating time. While they are generally friendly people, they’re not your “bff” (or “bf” or even your “f”). Tip: Be mindful that listing agents and property managers are required to answer only the questions you ask, not the questions you should have asked. Tenant Rule #6: Never Agree to a Dual Agency This is the real estate industry’s dirty little secret. A dual agency exists when one or more agents from the same company represent both tenant and landlord in the same transaction. Remarkably, the real estate industry does not prohibit this obvious and unavoidable conflict of interest as long as the parties (tenant and landlord) agree in writing to the arrangement before any discussions have occurred. In practice, such a properly documented meeting of the minds is rare. Tip: Dual agencies always favor the landlord and, in my opinion, are inherently unethical. Tenant Rule #7: Get Value from Your Half of the Commission Most commercial real estate leases include a commission which is paid by the landlord to the listing agent, who generally splits it with the agent representing the tenant. If you represent yourself, the listing agent retains the entire commission amount. Insight: Although the property owner writes the commission check, it’s the tenant that ultimately pays the tab. Make certain you receive value from your portion of the commission by selecting an experienced, unbiased, fully credentialed advisor to protect your interests. After all, you’re paying for it. Is the deck stacked against commercial tenants? Only for the uninformed and unrepresented. By practicing the seven tenant rules you’ll separate yourself from the group that overpays for space but doesn’t realize it until after the lease is signed!  Stephen Cross owns CROSS Commercial Realty Advisors in North Scottsdale and represents business owners, health care professionals and corporate decision-makers in matters involving the lease and purchase of commercial real estate. Contact: 480-998-7998;

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480.991.0700 “The most charming place to stroll with a friend and hunt for treasures” – Susie C. (Interior Designer) May 2012 Scottsdale Airpark News | 37


Blow Their Minds and Grow Your Business


have a confession to make. The other day, I drove away from a gas pump without first taking out the nozzle. Fortunately, I had only gone a few feet, and I promise there were no damages, but I share this embarrassing fact to make a marketing point. Just minutes before the incident, I had been so blown away by a consumer experience that I’d temporarily lost my mind. By Julia Kelly, Let’s take a moment to consider the scope of HeyJulia! Marketing what it means to provide a positive customer experience. Don Peppers and Martha Rogers say in Rules to Break and Laws to Follow that you can open the floodgates to your awareness by answering the question “What’s it really like to be your customer?” Do you know what day-to-day experience your company is delivering to customers? Stretch yourself here: How friendly is your website navigation? Are you delivering on the promises you’re making on quality and service? How valuable is the content of your e-blasts? What’s it like to wait for you on hold or in your lobby?

Zolton’s Salon in Grayhawk

One very particular consumer I know showed up at Zolton’s Salon in Grayhawk an hour early for his haircut, as a result of his own scheduling snafu. Rather than leave and come back, he opted to wait. Before long,

he noticed the owner circling, and eventually the man approached him to express his concern over what appeared to be a breakdown in service. My friend had to tell me this story immediately upon leaving the salon. Although it’s a little sad to think that, as consumers, we’d be surprised at this level of attention from a business owner, it made for a truly memorable experience. The journey of your customers starts with the first moment they come into contact with your empire and continues through the entire relationship. It will be a positive one if you are able to match their expectations for being satisfied, cared for and respected—creating a remarkable experience. And that’s an important point. “Remarkable” means worthy of making a remark about. But it’s not up to you to make the remark. It’s up to me and any other customer who comes your way. Anything less, and all you’ll hear is chirping crickets. Marketing guru and best-selling author Seth Godin has taught business owners for years how to develop customer “tribes” of distinctly targeted loyal followers. Business owners, he says, must be personable and authentic—as well as recognize that not everybody will be a member of their tribe. Endurance Rehab in Scottsdale and Phoenix was founded with a very specific tribe in mind: People who want to feel and be treated like athletes. Staffed by competitive athletes themselves, there’s no mistaking the healthy vibe in the brightly lit facility, where autographed team jerseys line the walls, and the positive energy is simply addictive.

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This information has been secured from sources we believe to be reliable. We make no representations or warranties, expressed or implied as to the accuracy of the information.

38 | Scottsdale Airpark News May 2012



659 sq.ft. to 5,040 sq.ft. Flexible Terms • Covered Parking Immediate Occupancy

Cell: 602-369-5850 480-998-4850 x103 Organic produce at Tom's Thumb Fresh Market

Tom’s Thumb Fresh Market

It’s been proven that customers value experience, and you are what you charge. But if you’re positioning your product or service solely on price, then you’re just average. Not only do you need to know what differentiates you in the raging sea of competition but challenge yourself to wow, and you’ll end up engaging customers in a personal and profitable manner. Charming its way into the hearts and wallets of errand-running Scottsdalites is Tom’s Thumb Fresh Market, at 94th Street and Bell Road. Once the home of a seriously underwhelming car wash, the premises had been taped off and boasted bankruptcy signs for at least a year before Tom’s opened in January. Although I’d heard recommendations, I only tried it out recently and was surprised to see I could treat myself to full service at the pumps. Through habit, I rolled into the self-serve lane anyway and ran inside to survey the place while my tank filled. A smartly dressed chef greeted me from a coffee and pastries counter as I entered the store. Smiling people stood in line at the bistro, ready to order yummies like crab cakes, smoked brisket, Portobello pasta, and chili cheese enchiladas—and that was just the lunch menu. The store/car wash also features the typical chips, beer and soda that busy pit-stoppers want. But as I continued through, I noticed fresh cheeses, organic produce, gourmet groceries and wine. I was actually sad to leave, but that same happy chef sent me off with a friendly, “Come back soon!” I climbed back into my car, totally distracted by my thoughts of making a plan to return. And yes, that’s when I drove off with the gas nozzle. I quickly backed up, jumped out and made sure I hadn’t caused any property damage. Of course, the commotion made everyone who was enjoying lunch in the sunshine look over to see what the fuss was about. Normally under the same circumstances, I would have just kept my head down and darted away. But my new find had put me in such a great mood, that I waved and smiled as I drove past, imagining what I’d order when I came back to get my car washed . . . and firmly deciding to choose full-service next time.  As owner of HeyJulia Marketing in North Scottsdale, Julia Kelly is driven to help business owners succeed. More:

APRIL Matchups 602 514 8400 Stay connected with the D-backs:


May 2012 Scottsdale Airpark News | 39


Ways to Put a Tax Refund to Work


s a tax refund coming your way? If you have already received your refund for 2012 or are about to receive it, you might want to think about the destiny of that money. Here are some possibilities.

By Gavin Tolan,

Williams Financial Group

• Start (or add to) an emergency fund. Many people don’t have a dedicated rainy day fund, only the presumption that they might have enough cash in case of a financial tight spot.

• Invest in yourself. You could put the money toward education, career training, personal improvement or some sort of personal experience with the potential to enhance your life.

• Use it for a down payment on a vehicle or real property. Real property represents the better financial choice, but updating your vehicle may have merit; cars do wear out, and while a truck also ages, it can help you make money. • Put it into an IRA or workplace retirement account. If you haven’t maxed out your IRA this year or have a chance to get an employer match, why not? • Help your child open up a Roth IRA. Has your under-18


son or daughter worked and earned money this year? It’s never too early to open a Roth IRA. Your child’s contribution limit is $5,000 or the amount of earned income for 2012 (whichever is lower). You can actually make this Roth IRA contribution with your own money if your children have already spent their earnings. • Buy some warehouse memberships. If you have a large family or own a small service business, why not sign up to save regularly? • Pay down debt. Always a smart choice.

• Establish a financial strategy. Some financial advisors work on a fee-only basis. They can perform a review of your current financial situation and give you pointers for the future for roughly $1,000 with no further obligation, according to • Pay for that trip in advance. Instead of racking up a bigger credit card bill, consider pre-paying some costs or taking an all-inclusive trip (some are not as pricey as you might think).

• Get your home ready for the market. A four-figure refund may give you the cash to spruce up the yard or exterior of your residence. Or it could help you pay a professional who can assist you with staging it.


7835 E. Redfield Rd.

1,570 - 1,600 ±

7835 E. Redfield

4 Offices, break area and restroom. $12 + electric (on select suite).

1,298 - 1,482 ±

14980 N. 78th Way

Elevator in building, short term leases okay—$12 + electric.

735 - 1,400 ±

7720 E. Evans

Lowest price per square foot. Various configurations.

446 - 2,415 ±

7900 E. Greenway

Various small office suites. Short term leases ok, easy 101 Fwy access.

1,132 - 1,818 ±

8603 E. Royal Palm

Garden style, great location, covered parking avail, near 101 Freeway. Well below market.

159 - 7,500 ±

13402 N. Scottsdale Rd

Small Suites Avail, Medical & General Offices, Scottsdale Road Signage

1,150 - 4,123 ±

7170 & 7118 E McDonald

Fantastic Location, Scottsdale Rd exposure, rates starting at $10 + elec. on select suite.

750 ±

7730 E. Gelding Dr

Reception, open office, $650/Mo.


23015 & 23025 N 15th Ave

1,660 - 2,797 ±

8350 E. Evans

3--9 Office build-outs, 20’ Clear, 200 Amps, 3-phase—$.40 NNN. Two spaces remaining - “High End” Property, 16’ Clear Height. Near freeway.

2,084 ±

7707 E. Acoma

Flex space, 16’ Clear. 100% A/C in one suite, low rate, newly renovated build.

3,268 ±

7900 E. Greenway Rd

2 Offices, large work area, shower, Evap warehouse.

450 ±

7730 E. Gelding Dr

Warehouse only

1,710 ±

7735 E. Gelding Dr

Office, Reception, Evap Warehouse

1,680 ±

7825 E. Redfield Rd

Office/Showroom/Warehouse, 100% A/C

7735 E. Gelding Dr. 15979 N. 76th St. 8330 E. Hartford 7720 E. Evans

Multi-Tenant, Income Potential, User Building, Area for Fenced Yard. 1600 SF Office, 3200 SF warehouse, 21’ Clear, Frontage Unit Class A Build-out, Stand Alone Bldg, 6,775 ± for Owner/User, 12 Covered Parking Spaces. Stand alone ofc bldg, owner bldg w/income. Center of Airpark. Bring qualified Buyers!


7900 E. Greenway

13,297 ± 4,800 ± 8,799 ± 10,666 ±

LEASING | SALES | PROPERTY MANAGEMENT | DEVELOPMENT CUTLER COMMERCIAL 2150 E. Highland Avenue, Suite #207 Phoenix, AZ 85016 602.955.3500 Phone | 602.955.2828 Fax

7625 E. Redfield

Cliff Cutler James M. Lieberthal Rod Crotty

This information has been secured from sources we believe to be reliable, we make no representations or warranties, expressed or implied as to the accuracy of the information.

40 | Scottsdale Airpark News May 2012

Longfellow Law Group • Improve your home with energy-saving appliances. Or windows, or weatherstripping, or solar panels, etc.

• Create your own food bank. What if a hurricane or an earthquake hits? Where would your food and water come from? Worth thinking about. • Write a proper will. Your refund could pay the attorney fee, and the will you create might end up more ironclad.

• See a doctor, optometrist, dentist or physical therapist. If you haven’t been able to see these professionals due to your insurance situation or your personal cash flow, the refund might provide a way. • Give yourself a de facto raise. Adjust your withholding to boost your take-home pay.

• Pick up some more insurance coverage for cheap. The typical flood insurance policy in a low-to-medium risk area costs less than $1,000 (and sometimes less than $500). A $1 million personal liability umbrella policy can usually be bought for $400 or less.

• Pay it forward. Your refund could turn into a charitable contribution (deductible on your 2012 federal tax return if you itemize deductions). In the past two years, federal tax refunds have averaged about $3,000. That’s a nice chunk of change—and it could be used to bring some positive change to your financial life and the lives of others.  Gavin Tolan is a financial consultant with Williams Financial Group in Scottsdale. He has served individual investors throughout the Valley for the past 18 years with investment recommendations, account management and retirement planning. For questions and topic requests, or to set a meeting to review your investment portfolio, contact him at gtolan@ or 480-212-1100.

Commercial Real Estate Transactions  Purchases and sales, medical, office,

industrial & retail properties; leases

Business/Corporate Law  Entity formation, partnerships, LLCs,

joint ventures, commercial contracts, licensing, manufacturing and distribution agreements; employment matters

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Mediation of disputes  Commercial, employment

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480.348.6888 | 8300 N. Hayden Rd., Suite A-113 | Scottsdale, AZ 85258

Attention Small Business Owners! NOW is the time to BUY and REFINANCE Commercial Real Estate!

Securities offered through WFG Investments I n c . , M e m b e r F I N R A & S I P C , R e g i s t e re d Representative of WFG Investments Inc. This commentary is not to be considered a recommendation to purchase or sell any securities. You should carefully consider your own particular portfolio, investment objectives, risk tolerance and time horizon before investing any monies. An index is an unmanaged weighted basket of securities generally representative of a certain market or asset class. An investment cannot be made directly in an index.

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May 2012 Scottsdale Airpark News | 41


March Special

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your first week! With this ad. Expires 5.31.12.

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8260 E. Raintree Drive

Executive Suites, 1 -2 people, economical. Great location with easy access to Loop 101.

15875 N. Greenway Hayden Loop

1,512 s.f. O/W Reception, 2 offices, restroom and A/C warehouse.

7735 E. Redfield Road

1,680 s.f. O/W Reception/showroom area with 1 office, 2 restrooms and A/C warehouse.

15875 N. Greenway Hayden Loop

8320 E. Gelding Drive

2,060 s.f. O/W Reception, 2 offices, 3 built-in cubicles, restroom and evap-cooled warehouse. New floor tile throughout.

7641 E. Gray Road

2,246 s.f. O/W Former Karate Center with an office and restroom.

7621 E. Gray Road

8320 E. Gelding Drive

2,380 s.f. O/W Reception, office, 2 restrooms and warehouse.

7641 E. Gray Road

2,593 s.f. OFC Reception, 2 offices, conference room, file/ copy room, open work area, 2 shared restrooms. 2nd floor offices.

7750 E. Gelding Drive

7735 E. Redfield Road

3,600 s.f. O/W Reception/showroom, restroom and warehouse.

7641 E. Gray Road

3,897 s.f. O/W Showroom/shop area, 1 office, restroom and warehouse.

7621 E. Gray Road

4,620 s.f. OFC Office, restroom and warehouse.

7750 E. Gelding Drive

Schaefer & Associates, LLC Professionally Manages Properties throughout Arizona Don Schaefer - Designated Broker • Eric Schaefer - Associate Broker • Jane Poucel - Associate Broker • 7621 E. Gray Rd., Suite D • Scottsdale, AZ 85260 • 480.998.5025

42 | Scottsdale Airpark News May 2012

May 19th ‘Pushups for Charity’ to Benefit Healing Soldiers


olene Goring of Geo-Fit Personal Training in Scottsdale is on a mission to spread the word about bodyweight exercise, help a lot more people get in great shape and raise money for severely injured men and women of our armed services with her Pushups for Charity Challenge, set to take place 9 a.m. May 19, at Cactus Park (Cactus and Scottsdale roads). “It’s a great way to get fit, have fun and make a difference,” says Goring. “Everyone is welcome to join us regardless of current f i t n e s s l e v e l . We help you get ready for the challenge so you can do as many pushups as possible in 90 seconds. The team that does the most pushups in 90 seconds wins the challenge. It’s that simple.” To add to the fun, the fundraiser features many prizes for Jolene Goring participants, including a trip to Hollywood for a special event. Pushups for Charity, founded in 2010, began as a 80-gym challenge. Participants enlist the help of friends and family for sponsorships, with donations of as little as 50 cents per push up. Past events have raised more than $250,000 and this year the event is aiming for a record $500,000 donation to benefit The Boot Campaign, a nonprofit that donates proceeds to a group of partner charities that work with soldiers healing from a variety of physical and emotional combat wounds. Those interested in joining the May 19 event should visit The site features Pushups for Charity supporter Capt. Chad Fleming, who has been wounded in combat on three occasions after six deployments to Iraq and has undergone 20 surgeries, including the amputation of his left leg below the knee. Fleming has completed 5K runs, triathlons and even the 2009 New York City Marathon with a prosthetic leg and embodies the spirit of the event. More: Jolene Goring; 480-510-5305. 

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May 2012 Scottsdale Airpark News | 43

Banking on the Airpark


By Alison Bailin Batz

he Scottsdale Airpark’s own Biltmore Bank of Arizona is among the statewide finalists for a Business Ethics Award presented by the Better Business Bureau of Arizona. In addition to honoring local firms annually, the BBB ethics program raises awareness of marketplace ethics and encourages businesses to operate with integrity. “Our focus is serving the business banking needs of locally owned and managed Arizona businesses, many of whom call Scottsdale and the Airpark home,” said Jeff Gaia, CEO of the Biltmore Bank of Arizona. The bustling Airpark location, which opened in 2007 to complement the firm’s Biltmore locale, has nine full-time employees. Area clients include Green Choice Solar and Hamra Jewelers. Between the bank’s two offices are 49 employees and assets near $300 million. Gaia attributes Biltmore Bank’s success to its guiding principles, which include knowing each client’s name, needs and goals — and how to help in reaching those goals. “We are a people-focused business with a people-minded team, led in the Airpark by our Scottsdale president, Richard Endicott,” said Gaia. Endicott honed his commercial-banking skills with Deutsche Bank, M&I Bank and the Bank of Arizona. His decades-long banking career took him from the farmlands of eastern Kansas to British Columbia, Chicago, Southern California and finally the Biltmore Bank. In addition to the BBB honor, Gaia, Endicott and their team are also celebrating another milestone in 2012. The Biltmore Bank of Arizona

Location: 14850 N. Scottsdale Road Website: Employees: 9 Established: 2007

The Airpark team of Biltmore Bank of Arizona is in the final stages of earning a capital investment from Grandpoint Capital Inc. “It is extremely important to us to support the continued growth of our current clients, have a strong balance sheet and a formidable capital position,” said Endicott. “Grandpoint’s substantial capital base will enable us to accelerate our growth and expand our banking capabilities in the Airpark and beyond.” 

Proud to support local businesses

“The right prescription for my practice.” Quick decisions, decades of experience, the right technology and a bedside manner that puts people at ease. Those are the elements of Scottsdale Critical Care that set it apart. Dr. Manish Patel says it’s those same things that made choosing Arizona Business Bank and CoBiz Insurance so easy.

“When we’re dealing with patient critical care, the last thing we want to worry about is a bank or insurance company that doesn’t understand our needs. My partners and I dedicate our time to our patients. That’s why it’s imperative that our partners understand both our practice and the medical industry. My reps at the bank and with CoBiz Insurance understand what it takes to make my practice successful. And their high level of service is what my patients demand of me. You could say they have great bedside manner.”

Scottsdale Critical Care is one of the area’s leading providers in ICU care for patients in such diverse fields as cardiology, neurosurgery, trauma and internal medicine. Part of CoBiz Bank Member FDIC

Investment and insurance products are not FDIC insured; are not deposits or other obligations of, or guaranteed by, the bank; and may be subject to investment risks, including the possible loss of principal.

44 | Scottsdale Airpark News May 2012



May 2012 Scottsdale Airpark News | 45

{ Calendar { Rani Arbo & daisy mayhem

TRY OUR FIESTA PLATTER TODAY! SE Corner Scottsdale Rd. & Frank Lloyd Wright Blvd.

Breakfast and Regular Menu Served Daily from 9am-9pm

Gilbert/San Tan Tempe Gilbert/Mesa Chandler Scottsdale 480-497-8226 480-839-8226 480-755-8226 480-726-8226 480-443-8226

WHEN: 7 p.m. Fri., May 4; Family Concert 2:30 p.m. Sat., May 5 WHERE: MIM, Tatum & Mayo boulevards COST: $25-$30 INFO: A jubilant mix of traditional, original and contemporary sounds, the group’s four-part harmonies meld with fiddle, guitar, bass and a suitcase drum. On Saturday, bring the whole family for a kid-friendly ride through American roots music. Stops include the Georgia Sea Islands, the Appalachians, a Mississippi blues joint, a Texas dance hall and a New Orleans parade.

The Kentucky Derby at Bourbon Steak




L&J Motor Vehicle Services,


An Authorized Service Provider for the Motor Vehicle Division





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We Are Proud To Serve Automobile Dealerships (with fast turnaround time), Fleet Companies, Financial Institutions & Individuals

We are located in the Scottsdale Airpark at: 14770 N. 78th Way, Building A Scottsdale, AZ 85260 Exit West on Raintree of the 101 One Block West of Hayden (78th Way)

480.368.9933 RENEW BY PHONE, JUST CALL US Convenience Fee Shall Apply

46 | Scottsdale Airpark News May 2012

WHEN: 11 a.m.-3 p.m., Sat., May 5 WHERE: Fairmont Scottsdale Princess. 7575 E. Princess Drive COST: $69 INFO: 480-513-6002 Like “Millionaire’s Row” at Churchhill Downs, each guest will enjoy the traditions of the Derby atmosphere, including frosty mint juleps, live blues music by the Chuck Hall Band, bourbon tastings, horseshoes on the lawn, prizes and gifts. Executive Chef Daniel Patino’s brunch menu is filled with Southern flair. There is also a hat contest with prizes.

U.S. Open National Playoff Championship WHEN: Sat.-Mon, May 19-21 WHERE: Scottsdale Ranch Park, 10400 E. Via Linda INFO: 480-289-2351; Scottsdale Ranch Park hosts the USTA’s Southwest U.S. Open National Playoff Championship for the second year in a row. Playoffs include both men’s and women’s singles and mixed doubles.

Cinco de Mayo Salsa Festival WHEN: 1-4 p.m. Sun., May 6 WHERE: El Pedregal Shops and Dining at the Boulders, Scottsdale Road and Carefree Highway COST: Free INFO: El Pedregal hosts its sixth annual event in the gorgeous outdoor amphitheatre, showcasing Arizona chefs and restaurants, including Spotted Donkey Cantina, Brugos Pizza Company and the Palo Verde. Guests are invited to sample specialty salsa recipes while listening to festive music by Desert Fiesta with Freddie Duran Plan. Herradura Tequila and AZ wines will provide tequila and wine tastings, as the chefs compete for the title of “Best Salsa” in the Valley. The Bakery Café will feature traditional Mexican desserts and cooling margaritas while the Boulders’ outdoor grill serves hot items including tacos al carbon and tostada de carnitas.

Cookbook Signing for Chef Dooley

WHERE: 9048 E. Bahia Drive, Scottsdale, AZ 85260 WHEN:  Noon-6 p.m. Thur.-Fri., May 10-11 COST:  Free INFO: 888-726-3137; Epiphany wraps up the chocolate season and celebrates Mother’s Day with a special offer for its Scottsdale neighbors. Satisfy your sweet tooth with complimentary samples and take a little something for later with buy-one-get-one-free pricing at the warehouse sale.

WHEN: 1- 3 p.m. Sat., May 12 WHERE: Barnes & Noble Kierland, Greenway Parkway & Scottsdale Road INFO: Chef Bryan Dooley of Bryan’s Black Mountain Barbecue in Cave Creek takes you on a journey from his childhood, culinary school, experiences in the industry to his award-winning restaurant. More than 48 recipes fill this book, interspersed with his personal story.

Taste of the Nation Arizona 2012 WHEN: 6:30 p.m. Fri., May 18 WHERE: Fairmont Scottsdale Princess, 7575 E. Princess Drive COST: $125 for general admission; $225 VIP; $25 cocktail party INFO: Each year, the nation’s hottest chefs and cocktail mixologists donate their time, talent and passion at nearly 40 Taste of the Nation events across the U.S. and Canada with one goal in mind: End childhood hunger in America by 2015. The Arizona event features a five-course meal; each table will interact with its chef throughout the meal, with each table’s offerings based on the cuisine of a different American region or city. Every dime of ticket sales goes to benefit St. Mary’s Food Bank Alliance and the Graze Desert Grille Association of Arizona Food Banks. The evening begins with a cocktail hour featuring a unique mixology competition, and a silent auction featuring exceptional culinary experiences and exquisite gifts.  Participating restaurants include La Hacienda, Deseo, Bourbon Steak, Graze Desert Grill, 5th and Wine and Province.


Epiphany Chocolates End-of-Season Sample Sale

Starfire Golf Club Happy Hour - 3:00pm-7:00pm We Appreciate Our Neighbors!

Join us for

Mother’s Day Brunch!

Local to Local Discount

20% OFF

Adults $31.95 Children $13.95 Under 5 – Free!


Breakfast or Lunch Must present this coupon for discount.

Valid thru 8/31/12 *not valid towards special events and cannot be combined with other discounts.

Golf Rates • Public Welcome $ $ $


before 2pm

Hayden Rd.

Scottsdale Rd.

Cactus Rd.

101 Shea Blvd.


after 2pm


after 4pm

Reservations Required 480-315-9009

Summer Pass Special $112 Golf for $15 • 5/21/12 - 9/11/2012 Call Golf Shop for details.

11500 N. Hayden Rd. Scottsdale, AZ 85260

480-948-6000 • Visit Us on Facebook & Twitter May 2012 Scottsdale Airpark News | 47


W 15040 N Northsight Blvd #104, Scottsdale, AZ 85260 Ph: 480.991.9011 Fax: 480.998.2188 M-F 10:30am-7pm Sat 11am-5pm Sun - Closed We cater for offices, lunches and events.


on orders $10 or more Full Salad, Soup and Fountain Drink $9.99

Cannot be combined with other coupons or specials. Expires 5/31/12

‘Which Wich’ Franchise Comes to AZ

hich Wich, Superior Sandwiches, a national sandwich concept, opened last month at 15033 N. Thompson Peak Parkway. Open daily from 10:30 a.m.-8 p.m. (11 a.m.-6 p.m. Sundays), Which Wich has more than 250 locations open or in development across the United States. The Scottsdale store is the first of many openings planned for the Valley market. The Dallas-based franchise brings a fun, customizable approach to the traditional sandwich, from the signature Wicked—loaded with five meats and choice of three cheeses—to unique items such as Thank You Turkey, with stuffing and cranberry sauce. The Which Wich menu includes vegetarian options and healthy ’wiches for less than 400 calories. To order, guests grab a bag from one of ten categories and use a red Sharpie and create the sandwich of their dreams. They can enjoy free Wi-Fi or catch up on the news while they wait. The North Scottsdale store is the first for co-owners Cynthia Milgroom and Julie Greene, who are already pursuing additional sites. The second Which Wich in Scottsdale is slated to open in the next few months. More:

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48 | Scottsdale Airpark News May 2012

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orth Scottsdale’s new salad eatery was born from a personal success story. When Billy Kavanagh’s weighed in at 243 pounds and borderline diabetic, his doctor told him he was looking at a myriad of health issues. He told his wife, Christine, that he needed a lifestyle change, not another diet, and she came up with the idea of a different salad every day, experimenting with recipes to craft seven salads from around the world. Ninety days later, Kavanagh had lost 51 pounds. Friends asked him to share his secret, and this spring, the couple opened The Scottsdale Salad Co. at 15040 N. Northsight Blvd. The menu includes Scottsdale, Athenian, Bejing, Venetian and Parisian salads, soups, wraps and vegetable noodle dishes.

Baja-Style Happy Hour

10% OFF Valid only at Scottsdale location. Not valid with any other store promotions, discounts, coupons and specials. One use per order. Not valid for catering. Excludes tax and tip. Expires 5/31/12.

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per tray with catering order. Expires 5/31/12.

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Special Prices for Children Ages 2–12 10% Senior Discount


By Kimberly Hundley

SheKnows University Looking for Interns


alley college students with an interest in online media should know about the blossoming internship program at Airpark-based, one of the top-ranked websites in the country for women. The company has made roughly a $60,000 investment so far in the program, renting a roomy adjacent suite at the headquarters on Frank Lloyd Wright Boulevard east of the Greenway-Hayden Loop, and providing its 12 current interns with dedicated computers and work stations. “The program is designed to give you a complete 360-degree view and hands-on experience of how we make this online

magazine work, how we make money, and SheKnows Business what our priorities are,” says Ashley Mullins, Development Director Ashley Mullins (in brown with the SheKnows business development director. baby bump) and SheKnows Until this year, each department in the University students company was in charge of its own intern recruitment and hiring, but Mullins felt the students weren’t getting the big picture. “My vision was SheKnows University,” she says. “Now students know what each department is responsible for and what it does on a daily basis.” The various departments utilize skills in journalism, graphic design, sales and marketing. Every day of the



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May 2012 Scottsdale Airpark News | 51

Vision you control Just touch the frame to adjust your view



• One touch turns emPower! On for reading • Another turns it Off for more active pursuits • A swipe activates Automatic Mode which turns the reading on or off with a tilt of the head.

Exclusively available through DR. ANNETTE HANIAN 13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150 ©2011 All Rights Reserved. PixelOptics, emPower! and Life-activated Eyewear are trademarks of PixelOptics Inc., Roanoke, VA. Numerous patents issued and pending worldwide.

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52 | Scottsdale Airpark News May 2012

internship is different, Mullins says. Interns may spend the day conducting marketing research by reviewing and analyzing what competitors are doing online. Or they might act as production assistants for the video team, sit in on brainstorming sessions or even write some of the 4,200 articles SheKnows posts monthly. “A few of our interns have really been interested in the journalism aspect of it, so they’ve been given assignments with in-house editors on writing assignments. They have bylines,” Mullins says. SheKnows will be taking on interns for the summer, fall and spring semesters. Applicants should be enrolled in a college or university, and can receive three college credits for their work, which is unpaid. Interns must commit to a minimum of 15 “It is great that all of the hours per week, which they editors and people in can divide into two or three management have taken days onsite. In January, Mullins hired time out of their days her former intern Elise Up- to come and actually perman to coordinate the program. Upperman has been teach us things about recruiting students at several the company instead of schools, including Scottsdale just turning us loose. It is Community College, Arizona State University, University also great that we aren’t of Arizona, University of treated like interns in my Phoenix, and the Art Institute opinion. We have a lot of Phoenix. of freedom to get articles ASU senior Elizabeth Tobin, who is majoring in published, pitch ideas supply chain management, and be a part of the landed a spring semester company.” internship with SheKnows. Buntrock, sophomore, Walter “I thought that the majority of —Haley Cronkite School of Journalism at ASU my time would be spent doing some type of busy work. It’s been exactly the opposite. Every week we are trusted to work in different departments and to learn new things,” she says. The most fulfilling part of the internship for her so far has been the opportunity to work in numerous departments, she says. “From editing to filming, there are so many options for us to learn.” Nick Esquer, a senior studying creative writing at Queens University of Charlotte, says he was completely unaware of how articles got published online before his internship. “The CMS system is very cutting edge,” he says of SheKnows. Not many companies in today’s economic climate would make a major investment in an internship program, but the move is in line with SheKnows energetic climate and culture. Kyle Cox, general manager, says it’s always been his philosophy to take people and train them in his way of doing things. He points to success stories such as his vice president of sales strategy, Zack Alter. “He was an intern, and now he flies around the country making million dollar deals for us.” Acknowledging Cox’s passion for paying it forward to other young professionals, SheKnows Director of Content Jessa Mendoza says the internship makes economic sense too. “At the end of the day, from the business perspective, you are interviewing and fostering potential employees for your company,” says Mendoza. “We get to pick the cream of the crop.” 

May 2012 Scottsdale Airpark News | 53





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Happy Birthday, Scottsdale Healthcare!


cottsdale was born from the pioneer spirit of Chaplain Winfield Scott, a Civil War veteran who envisioned his desert farming settlement someday as a future oasis for health. His dream was realized when the settlement’s first hospital, now known as Scottsdale Healthcare Osborn Medical Center, opened on May 15, 1962. Built in a former cotton field, City Hospital of Scottsdale was supported by a small medical staff and a handful of local women who created an auxiliary and volunteered. As the city grew, so did the hospital. The hometown hospital expanded by adding sister facilities Scottsdale Healthcare Shea Medical Center in 1984, the Virginia G. Piper Cancer Center in 2001, and Scottsdale Healthcare Thompson Peak Hospital in 2007. Nonprofit Scottsdale Healthcare is still proudly independent and based in Scottsdale.

All this and more included at NO EXTRA COST: • Expanded hot/cold breakfast buffet • Property wide high speed wireless internet • Executive Business & Fitness Center • Daily shuttle service within a 5 mile radius • Spacious guestrooms including mini refrigerator, microwave, in room safe, coffee maker, iron and ironing board, and hairdryer • Call for special discounts and packages available

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Tel 480.922.6500 • Fax 480.922.6502 Toll-Free 877.570.6500 May 2012 Scottsdale Airpark News | 55


You love MOM. MOM loves options. Mother’s Day Champagne Brunch Buffet* – Sunday, May 13th Wandering Horse Buffet at Talking Stick Resort - 101 & Indian Bend Adults $42.95, 12 & under $17, 4 & under free

Scottsdale Healthcare Shea Medical Center was built in wide-open desert in what at the time was considered “North Scottsdale.” Today it’s near the city’s geographic center. Property for the Thompson Peak Hospital was acquired in the early 1990s, well before Loop 101 connected Scottsdale with the rest of the Valley. “From what I understand, the risks taken to develop the Osborn hospital raised a few eyebrows—and the same happened when we look back at Shea and Thompson Peak,” says Scottsdale Healthcare President & CEO Tom Sadvary, whose career with the hospitals spans 26 years. “Yet they are now three of the best healthcare facilities in the state, if not the region. We’ve shown our ability to be ahead of the curve and take calculated risks.” Being ahead of the curve meant Scottsdale Healthcare was first to bring new medical technologies and procedures to Arizona: the state’s first freestanding hospital-affiliated outpatient surgery center in 1972; the first hospital MRI in Arizona 1983; daVinci robotic surgery in 2001; the state’s first robot-assisted prostatectomy in 2002; nonsurgical heart

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1962 Operating Room valve replacement with the new Sapien TAVR procedure in 2012, and much more. “Scottsdale Healthcare has demonstrated the ability to understand and anticipate the needs of our community and meet them. We’ve grown with a pioneer spirit for doing new and innovative things while maintaining our appreciation for the opportunity to serve our community’s healthcare needs,” says Sadvary. Many of those accomplishments couldn’t be possible without the support of community philanthropy. One of the most visible examples is the Virginia G. Piper Cancer Center at Scottsdale Healthcare. In 2011, Scottsdale Healthcare became Arizona’s first and only multihospital health system to achieve Magnet status, considered the gold standard for nursing care. “Exceptional patient care and clinical quality have been part of the fabric of our organization,” says Kim Post, administrator of the Thompson Peak Hospital and a Scottsdale Healthcare employee of 21 years. “There is a true dedication to our community and making sure we provide the best patient care experience, and I see that at all of our hospitals.” Sadvary notes he was drawn to Scottsdale Healthcare by its innovative qualities—the notion of creating, shepherding and developing something new. “We’re not burdened by a culture of ‘we’ve always done it that way.’ We have a culture of ‘let’s try, let’s be innovative,let’s invest in new ways to better serve our community and system going forward,’” he says. 

with the influence of ours. the business voice of the Scottsdale Airpark Call to speak with a sales representative at



Build Your Brand

May 2012 Scottsdale Airpark News | 57

Special Advertising Section

Can Your Lender Pursue You for a


Roger W. Hall

Donna Y. Ong

By Roger W. Hall and Donna Y. Ong, Buchalter Nemer


he Arizona Court of Appeals recently issued an opinion, Helvetica v. Pasquan, that might affect you if your home is foreclosed. Under Arizona’s anti-deficiency laws, which generally apply to residential properties, a lender cannot pursue you for a deficiency if the property is foreclosed through a trustee’s sale or the loan was used to purchase your home (a “purchase-money” obligation). But a lender can pursue you for a deficiency on a non-purchase-money obligation—but only if your home is foreclosed through a judicial foreclosure, and not a trustee’s sale. A deficiency is the difference between the loan amount and the value of the property.


A husband and wife (the borrowers) purchased a house with $335,000 cash and a $600,000 loan from a mortgage company. The loan was secured by a deed of trust, commonly called a mortgage, on the property. Later, the borrowers obtained a second loan for $1.6 million from their bank, which was used to pay off the first loan, demolish the existing house and build a larger house on the same lot. The bank loan was secured by a new deed of trust on the property. The borrowers later obtained two more loans from the bank, which were also used for construction costs, according to the husband. Two years later, the borrowers refinanced the second loan with a $3.4 million loan from a third lender (the “lender”), which was secured by a new deed of trust against the property. The proceeds from the third loan were used as follows: • $2.1 million to pay off the bank loans. • $250,000 to pay off a loan from a family member. • $692,214 for closing costs, points/interest/reserves, and to pay off some credits cards used for construction. Approximately $357,786 was “cash out” to the borrowers. According to the husband, $228,000 was used for interest payments on the new loan, and the remaining approximately $129,786 was used for landscaping, maintenance, etc. The borrowers defaulted, and the lender filed a lawsuit for judicial foreclosure and for breach of contract. (The lender filed a foreclosure lawsuit in court, instead of foreclosing through a trustee’s sale.) The lender successfully foreclosed on the property and obtained a judgment against the borrowers for $3.6 million on the breach of contract claim. At the sheriff’s sale of the property, the lender bought the property with a credit bid of $400,000. The trial court granted a deficiency judgment against the borrowers of $1.9 million. The husband appealed to the Arizona Court of Appeals. (The borrowers had since divorced.)

58 | Scottsdale Airpark News May 2012

The Court of Appeals Decision

The primary issue before the Court of Appeals was whether the third loan was a “purchase-money” loan. That finding would determine whether the lender was entitled to a deficiency, since a deficiency is only available on non-purchase-money loans. The court stated that Arizona’s anti-deficiency statutes were intended to “protect consumers from financial ruin,” and eliminate hardships resulting to consumers who purchase a home but do not understand that they would be putting assets, other than the home itself, at risk in the event of a default and a judgment. The lender’s position was that since its loan was a refinancing loan, it was no longer a “purchase-money” loan. The husband argued that the second set of loans were construction loans and therefore “purchase money” in nature. He further argued that because the third loan refinanced an existing purchase-money loan, it was also a purchase-money loan. The court agreed with the husband, and held that when a purchasemoney loan is refinanced, it retains its nature as a purchase-money obligation. Those amounts were therefore exempt from execution under Arizona’s anti-deficiency statutes. The court further held that it did not matter whether the loan proceeds were used to purchase an existing dwelling or used for construction of a dwelling, the loan was still a purchase-money loan. Importantly, the court also held that only those amounts actually used to pay off the purchase-money loan or used for construction constituted “purchase money,” and thus received anti-deficiency protection. Any loan proceeds not used for those purposes were not “purchase money” and not protected under the anti-deficiency statutes. The lesson from this case: If you obtain loans that are only partially purchase money in nature—for example, if you refinance your house and take “cash out,” like many people did during the real estate boom—and if your lender forecloses judicially and not by a trustee’s sale, you may be liable for part of your loan in a deficiency action.  Donna Y. Ong is a shareholder in the firm’s Real Estate and Bank and Finance Practice Groups in Scottsdale. She focuses her practice on commercial real estate transactions, leasing and lending, asset-based lending, and commercial banking and finance. Contact: 480-383-1813; Roger W. Hall is Of Counsel and Administrative Chair of the firm’s Litigation Practice Group in Scottsdale. He has a multifaceted legal background, including experience in general commercial litigation and appeals; lender litigation and appeals; contract litigation, negotiation, and drafting; education; employment; bankruptcy; and First Amendment law. Contact: 480-383-1845;

Real Estate Finance Real Estate Development Office, Industrial and Retail Leasing Real Estate Brokerage Issues Construction Disputes Purchase and Sale Agreements Partnership Dispute Resolutions Workouts of Troubled Projects Real Estate Litigation Equity Investments Tax Credits Fund Formation Syndicated Investments Portfolio and Syndicated Credit Facilities Project Finance

Your Partners in Progress

In Arizona, please contact:

Paul M. Weiser, Esq. Real Estate Practice Group 480.383.1800 |

Los Angeles

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San Francisco


May 2012 Scottsdale Airpark News | 59

Available for Lease

Prestigious North Scottsdale Location • Flexible lease terms • Across the street from Kierland Commons • Single stor y convenience • 5:1,000 parking ratio • Monument signage available • Abundant covered parking

7025 E. Greenway Pkwy. 14811 N. Kierland Blvd. Scottsdale, AZ

Exclusively Represented by: Terry Biehn Nicole Brook Joe Blegen

(602) 650-2260 No warranty or representation, expressed or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals.

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Do Your Part to Support the Travel Industry By Rachel Sacco, Scottsdale Convention & Visitors Bureau


s we celebrate National Travel & Tourism Week, May 5-13, we recognize how tourism impacts our community. Every Scottsdale resident reaps the benefits via their pocketbooks and quality of life. Based on the latest data from the city of Scottsdale, out-of-town guests generate $35.4 million annually in bed- and sales-tax revenue for Scottsdale, totaling 25 percent of the cityâ&#x20AC;&#x2122;s privilege tax collections. Without this money, your taxes would increase to cover the services we all enjoy. Simply put, when people travel, the economy grows, jobs are created, and the tax coffers are filled. For example, Scottsdaleâ&#x20AC;&#x2122;s tourism industry generated a 44 percent

62 | Scottsdale Airpark News May 2012

Investment Themes for 2012 And Beyond Let’s Have A Roundtable Dinner Discussion

increase in bed-tax collections from $9.1 million in 2010 to $13.1 million last year. To help continue this growth, we have to focus on how to push our economy forward. As the local and national political arenas heat up for fall elections, there should be one issue on which we all agree: We need to support America’s recovery through the creation of jobs. Travel’s impact is significant and growing. It can help spark our nation’s economic recovery—which is why we need to urge our elected officials and our neighbors to “Vote Travel” this election season. A vote for travel means support for our nation’s recovery and for jobs and businesses that depend on tourism, across the country and right here in Scottsdale. Given its economic importance, travel should be an easy option for millions of potential international visitors. By enacting smarter visa policies, we can make the process for obtaining a visa to visit the United States more efficient and more respectful of travelers. By welcoming more international visitors, the United States could add $859 billion in economic stimulus and create 1.3 million new jobs by 2020 at no cost to taxpayers, according to the U.S. Travel Association. Let’s use National Travel & Tourism Week as an occasion to urge our local leaders and elected officials to ensure that the bipartisan travel industry can thrive. Sign the Get America Moving Pledge at and commit to supporting policies that safely and effectively reduce barriers to travel to and within the United States. To ensure Scottsdale continues its recovery, you also can share your community pride by inviting friends, family, associations and businesses to experience Scottsdale firsthand.  Rachel Sacco is the president and CEO of the Scottsdale Convention & Visitors Bureau, which is responsible for marketing the Scottsdale area as a premier travel and meetings destination to national and international leisure visitors, travel agents, tour operators and meeting planners.

There are many promising ways to invest for long term wealth accumulation but sometimes current events and circumstances can derail these well-laid plans. Given recent stock market volatility, low interest rates and an uneven and sluggish economic recovery, where do investors turn to keep their nest egg growing and protected? Would you like to assess your portfolio in light of today’s changing economy and find out about new themes and ideas that may gain traction in the days and years ahead? Attend a private dinner with experienced financial advisors and investors just like you and get solid, actionable ideas for today and tomorrow. Where: Ruth’s Chris Steak House, Scottdale When: Thursday, May 17, 2012 Seating is limited, so call me today at (480) 922-4243 for a complimentary initial consultation and this month’s roundtable availability.

Kenneth Johnston, AAMS® Financial Advisor Vice President 16220 N. Scottsdale Rd., Suite 250 Scottsdale, AZ 85266 480.922.4243 ®

This is an informational event. It is not intended to provide investment advice and does not account for individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. There is no cost or obligation. The initial consultation provides an overview of financial planning concepts. You will not receive written analysis and/or recommendations. Investment products, including shares of mutual funds, are not federally or FDIC-insured, are not deposits or obligations of, or guaranteed by, any financial institution, and involve investment risks including possible loss of principal and fluctuation in value. Ameriprise Financial Services, Inc. Member FINRA and SIPC. 135525MR0413


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64 | Scottsdale Airpark News May 2012



Free (or nearly) Airpark Paths to Health and Wellness


he concept of health and wellness is dear to everyone’s heart. Here are two easily available, free or low-cost resources that everyone in the Airpark area should take advantage of.

Fit City Scottsdale

For the last decade, Scottsdale Healthcare has developed extensive wellness programs for employer groups throughout Arizona. If you’re lucky enough to work in a place with a wellness program from that hospital, Mayo Clinic or another By Paul Breslau, provider, congratulations! If not, there’s good news, because Breslau Insurance the standard health and wellness features are included in a & Benefits Inc. new Fit City Scottsdale program from Scottsdale Healthcare that is open to the public. Visit to view all of the wonderful features and get started. Sections on the website include Events, Fitness and Sports, Healthy Eating, Mind & Spirit, and Green Living. Join and help Scottsdale be the “Fittest City” in America. Maria Giordano, R.N., (480-285-7560) is Scottsdale Healthcare’s marketing representative for corporate health.

Member Portals

All health insurance companies now have online member portals. This is where insured individuals create a unique user ID and password to gain access to their personalized information. Every insured person should take advantage of the free tools offered by their insurance carrier. My guess is too many don’t enroll, and most of the resources end up unused by the membership that they were created to serve. The first level of important information in the member portal includes insurance benefit summaries, claim details, prescription formularies and provider directories. There are also valuable discount programs, such as vision exams with eyeglasses or contact lenses. Immediate access to this information and to the discounts is enough to justify the trouble or registering. Many member portals offer a second level of health and wellness. For example BlueNet Online Services, which is the BlueCross member portal, features a robust section called HealthyBlue. It’s loaded with tools, resources and services, including those directed at lifestyle change. These have names like WalkingWorks, Pregnancy Center, Health Coaching, Disease and Care Management, and Healthy Living Programs. Online portals also often include personal health evaluations, usually via a survey identifying each individual’s health situation. Based on the information provided by the user, customized solutions for improving health are modeled and monitored. Regardless of your personal health situation, the more you approach Health and Wellness as a fun and engaging subject, the better off you will be. Many improvements are common sense: choose healthy food, take stairs, stop smoking and lose weight. People often just need a program to get started. Remember to set realistic goals with measurable results. You can also find a multitude of local programs in fitness centers and coaches. For example Lifecore Group, owned by Jason Paul, is a unique resource, and we welcome this new business relocating to the Airpark. (For more information about their Health Dividends program, visit or call 602-235-2800.) Workplace programs promoting health and wellness are extremely beneficial. Work with your health insurance agent to evaluate programs, and get one going!  Paul Breslau, Registered Health Underwriter (RHU), Registered Employee Benefit Consultant (REBC), Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Chartered Advisor for Senior Living (CASL), is president of Breslau Insurance & Benefits Inc. Contact: 602-692-6832,;

All of us at Prestige Cleaners know you value your time, so we want to make cleaning as easy as possible. That’s why some of our locations offer drop-off bins and private lockers that let you pick up your order 24 hours a day. For personal service, we’re offering new hours from 7am7pm Monday through Friday and 8am-6pm Saturday...and when your order arrives by 10am, it’s ready by 4pm. Pre-authorized charging that lets you sign and go, along with drive-through service, are also part of what we call Prestige Values.

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May 2012 Scottsdale Airpark News | 65 12-PRES-0638 AirParkNews.indd 1

4/19/12 4:13 PM

Bonn Center

Bustling! Entrepreneurial center is dream come true for owner, tenants By Emily Soccorsy

66 | Scottsdale Airpark News May 2012


ust 16 months ago, Bill Bonnstetter had a vacant office building nestled deep in the Airpark and a dream it could become a bustling center of promising entrepreneurial activity. A little over a year later, The Bonn Center, 16020 N. 77th St., is a dream realized. Nine companies have put down roots in the center, which was designed to be a low-cost, supportive and collaborative environment for entrepreneurs and smallbusiness owners looking to grow. In addition, Bonnstetter promised advice and support to his tenants. From career and life coaching to marketing and social media, the center is fostering a neat slice of the economic recovery.

TTI Chairman Bill Bonnstetter, seated front center, is flanked by the tenants of The Bonn Center entrepreneurial incubator, located in the Airpark. They are, from left, Henry Danache, Phil Lechter, Ernie Mennes, Jay Cross, Daniel Serpe, Kyla Bonnstetter, Mark Woods, Deborah Wichterman, Daniel Sheets and Gail Gust.

“It’s amazing to see this space has become fertile ground for entrepreneurs and start-ups. It’s gratifying to have it full and being put to great use,” says Bonnstetter, who recalls when his building was the sole structure in the area. Mark Woods, author of Attack Your Day, and a business consultant, moved into The Bonn Center about two months ago. “There is there’s lots of synergy between all of us,” Woods says, referring to the other tenants. “We can feed off each other’s energy, and it’s spawning some opportunities together.” Woods, who travels around the country providing time-management training to clients such as T-Mobile and Merck, is in The Bonn Center office about three days a week.


Nobody competes, but it is collaborative. People help and support each other in their individual businesses.”

Your career, your life.

Phillip Lechter of Action Coach agrees. To him, moving in to The Bonn Center provided a platform for his young — Kyla Bonnstetter business-which helps those in growth mode accelerate profits-to expand beyond the confines of a home office. “It made all the sense in the world to have all the access and resources we have here,” says Lechter, who is working with another tenant, Gail Gust of Uncharted Marketing, on a website project with one of his clients. Several tenants are pitching in on a project called, led by Charles Brown. The recently launched company is dedicated to helping veterans find jobs and have success in life. Just down the hall, in an office overlooking a sun-drenched atrium, is Deborah Wichterman, one of the Bonn Center’s original tenants. Wichterman has been in the building for a year, after her former landlord began increasing rent. The Bonn Center She knew Bonnstetter professionally and found Entrepreneurial out about his plans for The Bonn Center at Incubator the same time she real16020 N. 77th St., Scottsdale ized she would have to Availability: Several spaces are still relocate. available for individuals or small “It was providential,” companies. Rent is month-to-month Wichterman says. “We and can be as low as $400. Potential were in on the ground tenants can call 480-794-0532 to floor because of our relafind out more. tionship with Bill.” Wichterman is the director of client solutions for MAP Vital Factors Solutions, which provides accountability systems to help successful executives become more successful. Over the last year, she’s seen companies move in and flourish, and is pleased the center is now near full capacity. “The Bonn Center gives people the tools and resources to become more successful,” Wichterman says. “It’s very entrepreneurial, very open and has good energy.” Kyla Bonnstetter, Bill Bonnstetter’s former daughter-in-law, also rents space in The Bonn Center for her company, Top Talent Management Consulting and Employer Branding. She helps coordinate the center's tenancy, and has visited other

continued on page 68

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68 | Scottsdale Airpark News May 2012

incubators and open work spaces throughout the Valley. “We do have a very unique situation here,” she says. “This is more stable, and there’s a way we can all help each other. Nobody competes, but it is collaborative. People help and support each other in their individual businesses.” Since The Bonn Center was the former corporate headquarters of TTI, it also provides an ideal environment for high-powered powwows. Iconic Merchandising & Entertainment has been hosting these types of meetings out of a spacious corner office and conference room in The Bonn Center.

Tenants of

The Bonn Center Action Coach – Phillip Lechter, Alpha Global – Joel Casoria Attack Your Day – Mark Woods, Iconic Merchandising & Entertainment – Ernie Mennes & Jay Cross, Life Is Worth It (LIWI) – Gary Nash, Map Consulting – Deborah Wichterman, MyVetZone – Charles Brown, Top Talent Management Consulting and Employer Branding – Kyla Bonnstetter, Uncharted Marketing – Gail Gust,

Led by Ernie Mennes and Jay Cross, Iconic is a merchandising, advertising and distribution company combining real estate, digital media technology and e-commerce, currently in the capital development phase. Mennes and Cross have partnered with other tenants on projects and believe the talents of their fellow businesses in the Bonn Center add to Iconic’s expanding endeavors. “It works nicely because we’re working with the business consultants and the marketing people. Otherwise, we would be outsourcing that,” Mennes says. “It’s a good fit with us.” Lechter of Action Coach doesn’t see the business incubator trend disappearing anytime soon. “Business collaboration is the key to success moving forward,” Lechter says. “This is the future of our country to get us out of the economic trouble we’re in.” Gust says she feeds off the collaborative energy. “It’s got good entrepreneurial spirit and good people.” 


Advertising Tips for Airpark Businesses


By Amy Alexander, Innovative Media Partners

he current age of online marketing and social media, with seemingly endless opportunities for exposure, has many business owners asking whether traditional advertising still has value in a marketing plan. The answer is undoubtedly yes. Television, radio and print advertising continue to be very effective for reaching Valley consumers, as long as advertisers understand who they want to reach and how those customers are best reached. To make this process easier, here is a breakdown of the four traditional media outlets.

Personal or Business Consultations By Phone or Email


Television is a very compelling platform that reaches a wide audience. A well-crafted television ad can result in great ROI for a business. To be effective, an ad needs to be seen by the target audience a minimum of three to five times. Repetition is a key factor in staying at the top of the consumer’s mind. Here in the Valley, 30-second spots can cost anywhere from $150 to more than $6,000 depending on the program, station and inventory available. It’s important to remember that not all businesses are suited for television advertising. A restaurant chain like Sauce, with several Valley locations, would likely see a return on investment from a local TV ad buy because its target market is spread over a large geographic area. A single-site restaurant like Zinc Bistro, which likely sees more local/walk-in clientele, would end up spending more ad dollars per customer earned because only a small percentage of Valley television viewers are in its geographic market.

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Radio also reaches a wide audience, particularly during the morning- and evening-commute hours. Like television, a radio ad buy is better suited for businesses that serve customers throughout the Valley. Radio doesn’t effectively target local communities, and with today’s gas prices customers are going to first consider businesses closer to their homes or work. Radio listeners, like TV viewers, need to hear a message a minimum of three to five times before they’ll act. Ads cost between $50 and $600 per 60-second spot, depending on the station, time of day and available inventory.


Magazines are great for reaching a particular market segment, like foodies or golf enthusiasts. They can target specific communities, making them an attractive vehicle for businesses with a local customer base. Magazines that target Scottsdale residents or businesses (like the Scottsdale Airpark News) offer the best value to Airpark businesses with a large percentage of walk-in customers, and are guaranteed to reach the right audience. Ad rates vary depending on circulation, ad size, color and placement. Spot color and four-color ads increase a campaign’s effectiveness but are more expensive than black and white. Don’t assume you have to pay full price. Ask your sales rep if there are any last-minute cancellations, specials or remnant spaces available. Magazines will also offer multi-ad discounts, which lower the per-piece cost. Advertisers should plan to run an ad for at least three issues to see traction.


“Zoned”, or geo-targeted newspaper advertising, is a low-cost way to reach customers. The Scottsdale Republic, for instance, offers a few different geographic zones within its distribution area. Newspaper advertising typically costs a few hundred dollars for a small zoned ad, and pricing is typically negotiable.

Creating an Effective Ad

A few tips on best practices for effective advertising: · Use the keywords “free” or buy one get one” rather than a flat percentage discount. · After an ad has run a few times, consider changing the message and then track the effectiveness of each version. · If redemption is low for a particular ad, the wording may be off. Try a different call to action or a new offer/special.


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70 | Scottsdale Airpark News May 2012

The GreaTer ScoTTSdale airpark

2030 RePORt

Jim Keeley, SIOR, CCIM FOUNDING PARtNeR Scottsdale Office

The Next 20 Years Since 1981 we have assisted more than 4,000 companies with their commercial real estate requirements within the Scottsdale Airpark, negotiating the lease, purchase and sale of land, buildings and space. Along the way we have kept track of the numbers! See the charts included in this report.

locaTion the “Greater Scottsdale Airpark” Boundaries: norTh Loop 101 Pima Freeway SouTh thunderbird Rd. WeST 64th St. eaST 90th St. - between Raintree & the CAP Canal; 96th St. - between the CAP Canal & Bell Rd. ZoninG Commercial Office; Light Industrial; Hotel; Commercial Retail; Aviation SiZe ±3,100 Acres ±28,971,900 SF of Buildings

headlineS in 2011 Kierland Commons has a new owner. Macerich purchased a 49 percent interest in Kierland Commons with their joint venture partner, International Mall Investors, LLC. the venture invested more than $50 million in March 2011 to gain 100 percent control of the property. the Fairmont Princess breaks ground on a $20 million conference center that will add 52,631 square feet of meeting when space completed in October 2012. the Fairmont’s investment in the expansion of this superb 249-room property is a measure of their faith in the strength of the Scottsdale market. Fender Musical Instruments Corporation is moving its headquarters from the Salt River Pima Maricopa Indian Community to the Perimeter Center Business Park. In August, Fender signed a lease for 110,865 square feet in the Perimeter Center building that was formerly occupied by First National Bank of Arizona.

currenTly developed ±2,950 Acres number of companieS ±2,601

JAWA, located at the Loop 101 and Raintree, is quadrupling its technology center work space from 10,000 square feet to 50,000 square feet. JAWA is part of the growth of technology centers within the Airpark.

buSineSS caTeGorieS ±130 (i.e., accountants, auto, publishing, aerospace/defense, light manufacturing, retail, high tech, healthcare & biotech, business services, hospitality, etc.)

North Central University leases 27,000 square feet in Perimeter Center Gateway 101.

numberS of employeeS ±49,200

the Scottsdale City Council approves a 240-unit, four-story luxury apartment community near the corner of Scottsdale Road and Greenway-Hayden Loop. Investment Property Associates of West Michigan and Phoenix and P.B. Bell & Associates, Inc., of Scottsdale purchased the ±5.83-acre site for $10.25 million and will begin construction in the fourth quarter of 2012.

numberS of buildinGS - 890 (Including Hotels) Building Usage

Square Feet Percentage





As we look forward to the next 20 years, it is obvious that the major factors that will continue to draw companies and bring growth to the Scottsdale Airpark are technology, quality of life, area amenities, ambience, and the safe environment with a lack of graffiti and crime.















Reardon Commerce plans to add more than 100 employees in 2012 to its office on Greenway-Hayden Loop in Scottsdale. Reardon is an online commerce firm from Northern California that provides hightarget online marketing and supports rewards/loyalty program for large financial firms. Global Dental Science opened a new manufacturing facility in the Scottsdale Airpark that will create approximately 105 jobs over the next year. Global Dental will make its new product, Avadent Digital Dentures, using laser scanners that take precise measurements of each patient to create a customfitted digital prosthetic.

May 2012 Scottsdale Airpark News |


The greaTer scoTTsdale airpark | 2030 report Construction began on the new 33,000-square-foot Gateway 101 Retail Shops at the northeast corner of Loop 101 and Frank Lloyd Wright Boulevard.

WhaT doeS iT all mean? After seeing all this activity, you might think we are done with the recession. Unfortunately, this cycle is still very much like the cycle of 1987 through 1994. the Investment timeline chart below shows that real estate cycles go through four phases: recession, recovery, expansion and contraction. From the dates above, you can see where we were and where we are today. Charles Dickens once said “It was the best of times, it was the worst of times.” the same is very true of the Scottsdale Airpark today.

inveSTmenT Timeline

Cost to Construct New Buildings

Dec. 2007

Recession Phase

Recovery Phase


Contraction Phase

Property Pricing Trendline

Dec. 2011

when prices are well below replacement cost and the market is depressed.

Expansion Phase


when values are trending up and the property is filled with paying tenants.


when prices move over the cost to construct new buildings and financing is plentiful.

Source: Commercial Real Estate Investing Blog

WhaT happened in 2011? there was more sale traction, with many more building sales than in the previous two years. Within real estate cycles, the market is bouncing along the bottom. Buyers’ pricing expectations have come up a bit and sellers have come down in pricing to finally create traction. the majority of the sales this past year were due to buildings and properties that were foreclosed by banks. Banks then sold them to end users or investors that were eager to take advantage of the bottom-of-cycle pricing.

a breakdoWn of Where We are Today and Where The opporTuniTieS Will be in 2012

the office market is still a very strong tenant’s market. the Scottsdale Airpark submarket saw positive movement in the overall office buildings. tenants moved from Class B and C buildings into Class A office buildings, taking advantage of the Class A lower rental rates. this “flight to quality” is attracting many companies relocating from older submarkets that have not experienced new construction and do not have the abundant amenities available in the Airpark.

72 | Scottsdale Airpark News May 2012

Several of the large Class A office buildings have new ownership, with the majority being lenders. Instead of trying to discount and fire sale the buildings, the new owners are retaining, leasing and holding the properties, while waiting for the market to bounce back. Many of the Class B and Class C offices buildings will continue to trade at low prices. the new owners are investing substantial money in tenant improvements to update the properties and be in a better position to lease-up when many of the Class A buildings are fully leased. Some of these Class B and C office buildings will still attract tenants due to being well-located; however, they just do not offer all the modern amenities. the industrial market remained the strongest throughout the four-year recession due to fewer industrial buildings being available for sale and more buyers interested in investing. As shown on Page 4, on average, industrial buildings sold for as much as or more than office buildings. Retail has been a mixed bag with the sale of the high-end Kierland and some lower-end vacant projects, such as the one on Northsight Boulevard, which sold for $70 per square foot. the Northsight Boulevard retail sector seems to have been impacted the most due to the high vacancy of office space along the freeway since 2009 and the rather confusing street layout. We felt a solution for this retail area would have been to approve the 800unit apartment project on Hayden Road at the former GM car dealership site. this would have brought 24-hour work and live traffic and a boost to the Northsight retail area. the Scottsdale City Council denied the project; but, hopefully, it will come back on the table again sometime in the future. Land sales still remain idle. With so much vacancy in the market, it will be awhile before there is a demand to purchase land to construct new buildings and financing to allow new construction. there is also is very limited land available and current owners are not willing to dispose of land at the lower prices being seen throughout other areas of the Valley. renTal raTeS properTy Type


Office - Class A

$21 to $28 PSF/Year Full Service

Office - Class B

$18 to $22 PSF/Year Full Service

Office - Class C

$12 to $15 PSF/Year Full Service

Industrial (office/warehouse)

$0.65 to $1.05 PSF/Month Gross

Industrial (office/warehouse)

$0.35 to $0.75 PSF/Month NNN


$12 to $30 PSF/Year NNN


$12 to $22 PSF

The greaTer scoTTsdale airpark | 2030 report

Major Companies

land SaleS year

# of loT SaleS

SaleS volume

ToTal acreS

avG price/Sf




































The GreaTer ScoTTSdale airpark GroWTh - June 1981 - december 2011 daTe

Square feeT


number of employeeS

number of buSineSSeS

Jun. 1981




268 289

Jun. 1982




Jun. 1983





Jan. 1984





Jun. 1984





Jan. 1985





Jul. 1985





Jan. 1986





Jan. 1987





Aug. 1987





Aug. 1988





Aug. 1989





Aug. 1990





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Nov. 1993





Sep. 1994





Sep. 1995





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Air Services International Airpark Chrysler / Jeep Allied Waste APL Container transportation Services Best Western Biltmore Bank Cahners In-Stat Group Chase Bank Colliers International Corporate Jets, Inc. Costco Cox Cable of Scottsdale Danny’s Family Businesses Dillon Precision Industries Discount tire Company, Inc. early Warning Services ed Moses Dodge Fairmont Scottsdale Princess Farmers Insurance General Mills Go AZ Motorcycles Go Daddy Software Go Video GtCO CalComp Input technologies Division Henkel Corporate Headquarters Home Depot IKON Interface, Inc. International Cruise & excursions JAWA JDA Software Knowledge Net Kohl’s Department Store KYOCeRA Solar La Petite Academy Legends Cadillac Lowes Home Improvement Warehouse Meritage Corporation Metris Company Mobility electronics Nautilus Insurance Co. Pegasus Solutions Peter Piper Corporate Headquarters Phase 2 Solutions Pinnacle Nissan Power Ford Prudential Insurance Pulte Homes Qwest Reardon Commerce ReMax Rental Service Corp. Right toyota Robb & Stucky Schumacher european, Ltd. (Mercedes-Benz) Scottsdale Harley Davidson Scottsdale Honda SonicAir State Farm Insurance target the tech Group / tech Poulson thomasville Home Furnishings trader Joes trivita Universal technology Institute (UtI) U.S. Postal Service U-Haul Unison Health Care Van Chevrolet VanGuard Wal-Mart Supercenter Westin Kierland Resort

May 2012 Scottsdale Airpark News |


The greaTer scoTTsdale airpark | 2030 report buildinG SaleS Type

# of SaleS

SaleS volume

ToTal Sf

avG price/Sf


2011 Office






















Jim Keeley, SIOR, CCIM FOUNDING PARtNeR Scottsdale Office

2010 Office






















SCOttSDALe 14080 N. Northsight Blvd. Scottsdale, Arizona 85260 Tel +1 480 596 9000

2009 Office

collierS inTernaTional






















PHOeNIx 2390 e. Camelback Road, Ste 100 Phoenix, Arizona 85016 Tel +1 602 222 5000

*69% of the office sales in 2009 were for office condos smaller than 8,600 SF

2008 Office






















2007 Office























Jim Keeley, SIOR, CCIM, founded Classic Real estate Corporation, now known as CC Partners, L.L.C., DBA Colliers International, in 1983. the firm conducts the majority of its commercial brokerage business within the Scottsdale Airpark and the Loop 101 employment base and has concluded over 4,400 transactions and $2.3 billion of business. A special thanks to Colliers International brokers for their input and, in particular, to Cristiana Zarr for the graphic design, Mary Beth Campbell for copyediting, Pete Oâ&#x20AC;&#x2122;Neil for research efforts, and Jamie McClellan and Stacy Fitzgerald for pulling it all together.

Copyright Š 2012 Colliers International























the information contained herein has been obtained from sources deemed reliable. While every reasonable effort has been made to ensure its accuracy, we cannot guarantee it. No responsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors prior to acting on any of the material contained in this report.

2005 Office






















74 | Scottsdale Airpark News May 2012

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“Takin’ it to the Streets” Pedal to the Metal, Cooking up Grayhawk Favorites: Prime Rib Sliders, Soups, Salads, Tacos, Wraps and Sandwiches AT THE AIRPARK THURSDAYS FROM 11 - 2 PM. Airpark Design Center: 76th St. & Greenway-Hayden Loop Follow Chuck on twitter @GHchuck for exact location. 78 | Scottsdale Airpark News May 2012

{ advice from weiss { May Business Horoscope By Weiss Kelly, PMAFA

Best Law Firm • Family Law • Document Preparation • Mediation

Whether you’re a small-business owner or have other career aspirations, insights into how the planets influence your work month can help you plan for maximum performance and project success. ARIES 3/21-4/19 Early on, the month’s focus  is on your creative  earning abilities. Listen more carefully to others and unless immediate action is called for, hold off. Germinate new ideas, and weed out unproductive efforts.   TAURUS 4/20-5/20 You’ll be in the right place and meet the right people, leading to personal growth and spontaneous opportunities. If you’re looking for a job, this is a good time to send out resumes, make calls and follow through.   GEMINI 5/21-6/20  Don’t expect too much cooperation from others until after the 10th, when your charm returns in fine form. Be careful not to alienate important contacts. Major changes start in June.   CANCER 6/21-7/22  You can be very creative this month, so observe and listen, then act before June. Put yourself out there. Get educated about new products, the local scene, etc., between the 21st and 31st.   Leo 7/23-8/22 Expect to be more productive through the 14th, especially if you follow your instincts. You’ll be noticed by mixing a bit of business with socializing. May is highlighted by local events.   VIRGO 8/23-9/22   You finally start to see some positive results come from the last few months’ efforts. Complete projects before the week of the 9th or prepare for complications. Keep an open agenda.   LIBRA 9/23-10/22  Eliminate counterproductive approaches and prepare for

new growth later this month. Brainstorm midmonth. In areas of responsibility, take charge—be more discriminating about whom and what you work with. Social life and connections pick up by the 9th. You’re in demand!   SCORPIO 10/23-11/22 You prefer the subtle approach in business affairs. You’ll have more tools if you share your work with others. Make an effort to mingle professionally any way you can. May’s social overtones translate to business synchronicity.   SAGITTARIUS 11/23-12/21  Dress think and act for success this month. The eclipse in the first week forecasts important work-world moves within the next six months. You’re in the spotlight, so present yourself professionally. Expect to attend lots of meetings.  CAPRICORN 12/22-1/20  Combine business with pleasure and you’ll win new contacts and job opportunities. By the third week,  conditions change dramatically. Get in some R&R before June’s surprises.   AQUARIUS 1/21-2/19 Your career or job is under review by you! Many issues will only be corrected given time. Give some attention to home and family matters. Keep yourself informed, and apply your social knowhow.   PISCES 2/20-3/20  You have more favorable job/work happenings early in the month. Think ahead and trust your instincts. Next month brings all kinds of snafus, so stack up on supplies and stay alert.

Weiss Kelly is a professional astrologer based in the Scottsdale Airpark. Voted to the board of the Professional Member American Federation of Astrologers, she is available for personal/business forecasts on tape, as well as speaking engagements for business and social meetings. Contact: 480-600-7424;;

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By Ali Parnian, Peppermint Consulting

Mission, Vision and Value Statements: Should My Organization Care?


n today’s business and political environment, business leaders need to overcome significant challenges to make their organizations succeed. Not only must they be lean and efficient, they must strive to get the most productivity from their employees while keeping them engaged, self-motivated and Ali Parnian, happy. Not surprisingly, driving an orPeppermint Consulting and director of Consulting ganization forward takes a lot of focus and determination. The last thing on for Evaluate to Win. the typical business owner’s mind is creating or reviewing the company’s “Mission, Vision and Values” to see how they could help. Why are these statements important or necessary? Well before you stop reading, know that when used correctly, they can align everybody in your organization to focus on your strategy and objectives to make your organization more successful. Mission statements can help make your business more competitive, give your employees a sense of purpose, and save you time in the long run as your organization gets aligned to them. In my years of consulting, I have found that most smallbusiness owners fall into one of these three categories when it comes to having a formal mission statement. Which one are you? Not for Me: These leaders feel they are doing just fine without having their culture formally defined. They understand that these statements can work in other organizations but are skeptical they will make a significant impact in theirs. If You Insist: This type of leader sees that many organizations do have defined “Mission, Vision and Values,” so they followed suit. It was the conventional wisdom. It looks good

Rick Smith, CEO, Taser International

on the walls of their offices and on their website. Beyond that, they can’t really tell you how it has improved business. Can’t Live Without It: These leaders believe that their mission and values actually drive their organizations’ success. They’ve found a way to bring these carefully crafted statements What is a Mission Statement? to life in a meaningful, quantifiA mission statement defines the organization’s purpose and primary able way. They truly believe they objective. It should focus on the key would not be able to function or reasons that customers should do make good decisions without it. business with you vs. anybody else. Most small businesses fall in the first two categories. The What is a Value Statement? majority of rapidly growing and A value statement is an expression successful organizations fall in of an organization’s core beliefs. It the third category. This isn’t to represents the priorities in the organisay there aren’t exceptions, but zation and should clearly communicate business owners should pay atwhere the company stands. tention to the fact that taking the time to craft a meaningful mission What is a Vision Statement? statement can lead to a significant A vision statement outlines where an return on investment . organization wants to go. It is forward I interviewed three very suclooking. It is a source of inspiration and aspiration. cessful business leaders to get some insight into how they approach formal mission, vision and value statements. Draw your own conclusions as to how useful they can be in your business. Ali Parnian is president of Airpark-based Peppermint Consulting and director of Consulting for Evaluate to Win. His focus is on driving organizational alignment to winning behaviors and performance in for-profit, nonprofit and government agencies. More:; 602-751-5166.

What is the value of your Mission Pyramid? “As a company gets larger, it becomes harder to manage. If you get the right people and give them simple operating principles to live by, they can make all of the thousands of decisions every year that have to be made throughout the organization with some relative consistency in alignment. At Taser, every employee gets rated against all of Taser’s values as well as their performance requirements.” What advice do you have for small-business owners? “Focus on your HR systems. It is hard for entrepreneurs to do this because you get very action oriented—like being focused on technology or sales. You need to take a step back and take a look at how rigorous you are in your recruiting. Make sure you get the right people in, and once you get the right people in, make sure they are aligned and that you have clear plans so that everyone is working in the same direction. Then focus on the feedback mechanisms for how you evaluate performance, and feed that back to drive alignment and performance. That was a major lesson for me over time.”

80 | Scottsdale Airpark News May 2012

John Godbout, CEO, CCS Presentation Systems Inc.

Mission Statement: “It’s our job to make you look good” What is the importance of mission, vision and values? There is nothing more important. It makes a difference for the employees to understand what they are trying to accomplish. I’m a big believer in a mission statement, but I am more of a believer in a mission environment. Our mission environment is based on what we call the “CCS experience”—to make our customers’ experience exceed their expectation. We ask all of our employees to share experiences they’ve had with CCS customers in which they have gone far beyond their job description offering an unexpected event at an unexpected time. We weekly choose the best CCS experience and reward it monetarily. I also daily call clients that I am about to do business with or have done business with, introduce myself and ask them if we’ve exceeded their expectation. By doing these sorts of things, we are branding CCS from a personal level. Everybody in our company stays focused on what they can do each day to enhance the CCS experience. What should small-business owners know? You get what you tolerate.

Jon Summer, President, Cyber Sound & Security

Informal Mission Statement: “Our unwritten rule is that we are a can-do company and pride ourselves on response.” Did you ever consider creating a formal “Mission, Vision and Values” statement? I believe in real world, not goals on paper. I would rather speak to my goals and work with the staff to work with the goals instead of publicizing them on paper. We have a great culture here—65 people total in the company. It’s a very sought-after place to work. We are a team and we look at all staff on the same playing field. We want to have the best and fastest response time for everything. That is how we outperform our competition. The bar in our company starts at an A-, and that’s a failure in our business. We constantly push for as close to perfection as possible. If it’s not perfect, we will make it perfect as soon as you possible. I lead by example, which I believe is the only way to share and expand culture in an organization. If you don’t get your feet wet, you can’t expect somebody else to do it. What is your advice for other Scottsdale business owners? I think there is more opportunity than setbacks in these times if you’re good at what you do and you know what you are doing. You just have to think outside the box. I don’t believe in the word “recession”; I believe in the word “opportunity.” We are getting more market share because we are hungrier than everybody else. 

May 2012 Scottsdale Airpark News |



This categorized directory of businesses is provided by the Scottsdale Airpark News at an annual charge of $600, prepaid. â&#x20AC;˘ Included in the prepaid charge is a listing in our published directory, which includes a logo, contact name, address, phone number, fax number, website and e-mail address. Your listing (not including the website link) is also published in our online directory. â&#x20AC;˘ To include your Business Directory listing online with a link to your website, there is an annual charge of $1,000. Visit us at, under the Airpark Directory link.



Champion Course

82 | Scottsdale Airpark News May 2012

Accounting World CPA & Consulting, PLC Tax Strategist

13430 N. Scottsdale Rd., Suite 201 Thunderbird/Scottsdale Rd. Phone: 480-990-2727 Email: Free Phone Quotes


7830 E. Redfield Rd. #7, Scottsdale, AZ 85260 Phone: 480-699-2106 Fax: 480-538-7808

Family Law & Mediation Cindy Best, Attorney 14300 N. Northsight Blvd., Suite 127 Scottsdale, AZ 85260 Phone: 480-219-2433

Air conditioning contractors

12980 E. Gold Dust Ave., Scottsdale, AZ 85259 Phone: 480-250-3882 Fax: 480-907-7921 Email: Follow Our Specials On Facebook

Hymson Goldstein & Pantiliat, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077



Phone: 480-897-4400 •

Valleywide Office: 602-482-0229 Fax: 623-516-0007 Email: 14555 N. Scottsdale Rd., Suite 340 Scottsdale, AZ 85254 Phone: 480-948-1711 Fax: 480-951-3887

Woldorf, Joel, CPA

15095 N. Thompson Peak Pkwy., Suite 1087 Scottsdale, AZ 85260 Phone: 480-922-8399 Fax: 480-922-8499 Email:

Randy Nussbaum, Gregory P. Gillis, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016

Aircraft Charter attorneyS/Bankruptcy

est. 1961

Sawyer Aviation 15115 North Airport Drive Scottsdale, AZ 85260 Phone: 480-922-5221

Advertising agencies

Hymson Goldstein & Pantiliat, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077

Assisted living

7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 Fax: 480-478-8510

Mary B. Assisted Living 6636 E. Thunderbird Rd., Scottsdale, AZ 85254 Phone: 480-243-7836 Fax: 480-463-9438 Email: 1st Month FREE!

Randy Nussbaum, Dean M. Dinner, Peter M. Gennrich 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

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Attorneys/ commercial Litigation

Randy Nussbaum, Gregory P. Gillis, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016

banking/savings/loans automotive - bmw service

15650 N. Northsight, Suite 3 Scottsdale, AZ 85260 Phone: 480-922-1068 Email:

Scottsdale: 6232 N. 32nd St. â&#x20AC;˘ 16277 N. Greenway-Hayden Loop 22841 N. 19th Ave. â&#x20AC;˘ 7401 E. Camelback Rd. Phone: 602-912-5500

automotive luxury dealer Attorneys/construction law

Gregory P. Gillis, Dominica J. Minore Randy Nussbaum, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016

attorneys/family law

7901 E. Frank Lloyd Wright Blvd. Scottsdale, AZ 85260 Phone: 480-483-4000

auto service/repair

Business/computer training

8295 E. Raintree Dr., Suite D Scottsdale, AZ 85260 Phone: 480-443-1006

SCC Business Institute 14350 N. 87th St., Suite 185 Scottsdale, AZ 85260 Phone: 480-425-6910 Fax: 480-425-6901

Business Consulting

Family Law & Mediation Cindy Best, Attorney 14300 N. Northsight Blvd., Suite 127 Scottsdale, AZ 85260 Phone: 480-219-2433

14287 N. 87th St., Suite 123 Phone: 480- 609-0055 Fax: 480-609-8958

7333 E. Butherus, Bldg. C Scottsdale, AZ 85260 Phone: 480-443-2600

The Business Wealth Club - Scottsdale 5434 E Lincoln Dr. #15 Paradise Valley, AZ 85253 Phone: 480-951-4988 Fax 480-998-3724

Hymson Goldstein & Pantiliat, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 8245 E. Butherus Dr. Scottsdale, AZ 85260 Phone: 480-951-4054

AttorneyS/personal injury

Hymson Goldstein & Pantiliat, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077

84 | Scottsdale Airpark News May 2012

7333 E. Butherus Dr., Suite 100-B Scottsdale, AZ 85260 Phone: 480-443-0000

Business insurance

Karen L. Evers, Agency Owner/Insurance Consultant 7575 E. Redfield Rd., #225, Scottsdale, AZ 85260 Phone: 480-305-1175 Fax: 480-305-1176 Email:

Cabinetry & Countertops

13831 N. 94th St., Scottsdale, AZ 85260 Phone: 480-860-9500

Carpet/Ceramic - commercial

Chiropractic Care

Feature Marketing, Inc. 18325 N. Allied Way #205, Phx (Scottsdale Rd & 101) 2060 W. Whispering Wind Dr. #264-2, Phoenix 10320 W. McDowell Rd., Bldg J-1033, Avondale Phone: 623-734-7817

7898 E. Acoma Dr. #107 Scottsdale, AZ 85260 Phone: 480-967-7600 Fax: 480-967-4700 Email:

K-48 ROC 206270 • K-08 ROC 206271


Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354)

Brad Berko 14525 N. 79th St., Suite H Scottsdale, AZ 85260 Phone: (480) 946-PUFF (7833) Fax: 480-991-7835

Commercial/residential glass works

Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too!

Custom Designed Talking Sticks By Scottsdale Artist, Designer and Author Kathleen Shiloh 602-882-2045

Computer & Electronic Recycling

Cigar wholesale

Specializing in commercial floor covering products and installation.

Bring Civility to Your Business and Personal Communications

6440 E. Greenway Pkwy., Scottsdale, AZ 85254 Phone: 480-368-1711

Distinctive Design With You In Mind Design • Sales • Installation • Service D. Dean Liddle 13057 N. Cave Creek Rd. Phoenix, AZ 85022 Phone: 602-795-0894 Email:



Child Care

Arrange Pickup or Drop Off of Your Computer or Electronics to be Recycled 20 Years in the Airpark 16000 N. 80th St. #D Scottsdale, AZ 85260 Phone: 480-947-9912

Computers - business

Feature Marketing, Inc. high end refurbished computer equipment 16000 N. 80th St., Suite D Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621

computer service & repair

Feature Marketing, Inc.

Buy • Sell • Computer Equipment Laptop & System Repairs 16000 N. 80th St., Suite D, Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621

Computers/Web Sites/Emails

14427 N. 73rd Street, Scottsdale, AZ 85260 Phone: 480-947-5545 Fax: 480-315-1336

Commercial Landscaping

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180


7501 E. Frank Lloyd Wright Blvd. Scottsdale, AZ 85260 Phone: 480-628-3251

Taking Care of Your Landscaping Needs 25847 N. 19th Ave.Phoenix, AZ 85085 Phone: 623-879-7547

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004

May 2012 Scottsdale Airpark News | 85



7525 E. Camelback Rd., Scottsdale, AZ 85251 Phone: 602-466-7325 Fax: 602-466-7326 Email:


dry cleaning

Located in the Scottsdale AirCenter 15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Phone: 480-483-7867 Email:

Donn Frye, CEO 7126 E. Sahuaro Dr., Scottsdale, AZ 85254 Phone: 480-948-2781 Fax: 480-948-2867

embroidery/silk screening Corporate Housing

Corporate Housing • Vacation Rentals Kierland-NorthScottsdale/Old Town-City Center Desert Ridge-Phoenix/Oro Valley-Tucson Pacific Beach-San Diego/Del Mar-San Diego Phone: 602-672-7552 Email:

Corporate Parties/ Team Building

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

direct mail Services

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email:

7021 E. Main St., Scottsdale, AZ 85251 Phone: 480-945-1108 Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848


Jeffrey D Clark DDS FAGD

Scottsdale Dental Excellence Cosmetic and Family Dentistry 8765 East Bell Road, Suite 201 Scottsdale, AZ 85260 480-585-1853


86 | Scottsdale Airpark News May 2012

Embroidery/Silk Screening

John Vella & Larry Morris, Owners 9420 E. Doubletree Ranch Rd., Suite C-101 Scottsdale, AZ 85258 Phone: 480-451-3682 Fax: 480-451-5850 Email:

employee relocation

Graebel Movers

Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 Fax: 602-447-0554 Email:



7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697

doors – SALES Thomas V. McClammy, D.M.D, M.S. Shawn R. Anderson, D.D.S., M.S.D. 8765 E. Bell Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-731-3636 Fax: 480-731-3637

Psycho Jock Sportswear

Premium Doors & Windows 8175 E. Raintree Dr. #5 Scottsdale, AZ 85260 Phone: 480-443-3151

2415 E. Camelback Rd., Suite 450 Phoenix, AZ 85016 Phone: 602-707-1880 Fax: 602-707-1889

employment & recruiting

7585 E. Redfield Rd., Suite 107 Scottsdale, AZ 85260 Phone: 480-922-9500 Fax: 480-922-9504

general contracting


Dr. Annette Hanian 13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150

financial services

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004

glass & Mirror

Dillan Micus, Executive Vice President 14851 N. Scottsdale Rd., Suite 103 Scottsdale, AZ 85254 Phone: 480-444-3750 Fax: 480-922-5203

Nathalie Potvin, Financial Advisor AAMS® Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Scottsdale, AZ 85255-9155 Phone: 480-419-2014 Fax: 480-419-2404 Toll Free: 800-453-6737

8340 E. Raintree Dr., Suite B10 Scottsdale, AZ 85260 Phone: 480-991-9392 Fax: 480-991-1264

14427 N. 73rd Street Scottsdale, AZ 85260 Phone: 480-947-5545 Fax: 480-315-1336

16620 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-348-9280 Fax: 480-348-9281 10101 N. Scottsdale Rd., Scottsdale, AZ 85253 Phone: 480-443-3233 Fax: 480-443-9149

Holiday Inn Express Scottsdale North 7350 E. Gold Dust Ave. Scottsdale, AZ 85258 Phone: 480-596-6559 Fax: 480-596-0554


eye care

Rachel Jones, Director of Sales 17010 N. Scottsdale Rd., Scottsdale, AZ 85255 Phone: 480-922-8400 Fax: 480-419-8163

golf courses


11500 N. Hayden Rd., Scottsdale, AZ 85260 Phone: 480-948-6000 Fax: 480-948-2535 Public Welcome

16770 N. Perimeter Dr., Scottsdale, AZ 85260 Phone: 480-502-3836

Hardware 15678 N. Greenway-Hayden Loop, Suite 103 Scottsdale, AZ 85260 Phone: 480-596-4980

Floor Covering - commercial

7898 E. Acoma Dr. #107, Scottsdale, AZ 85260 Phone: 480-967-7600 Fax: 480-967-4700 Email: Specializing in commercial floor covering products and installation. K-48 ROC 206270 • K-08 ROC 206271

7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697

16630 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-998-9211 Fax: 480-607-2893

heating contractors

12980 E. Gold Dust Ave. Scottsdale, AZ 85259 Phone: 480-250-3882 Fax: 480-907-7921 Email: Follow Our Specials On Facebook

Corporate Housing • Vacation Rentals Kierland-NorthScottsdale/Old Town-City Center Desert Ridge-Phoenix/Oro Valley-Tucson Pacific Beach-San Diego/Del Mar-San Diego Phone: 602-672-7552 Email:

May 2012 Scottsdale Airpark News | 87


Desert Village

14255 N. 87th St., Scottsdale, AZ 85260 Phone: 480-922-6500

Karen L. Evers, Agency Owner/Insurance Consultant 7575 E. Redfield Rd., #225 Scottsdale, AZ 85260 Phone: 480-305-1175 Fax: 480-305-1176 Email:

23233 N. Pima Rd., Suite 109, Scottsdale, AZ 85255 Phone: 480-515-1200

Ahwatukee Town Center 4843 E. Ray Rd., Ahwatukee, AZ 85044 Phone: 480-598-0306

human resources/consulting Internet marketing

Mountain States Employers Council Karen Stafford Arizona Vice President of Membership Development 8687 E. Via de Ventura, Suite #318 Scottsdale, AZ 85258 Phone: 602-955-7558


13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

13845 N. Scottsdale Rd. Scottsdale, AZ 85254 Phone: 480-948-6677

Kitchen Design

Internet Service

• Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 Phone: 480-656-4655

Designing Your Own Kitchen Manuals, Custom Kitchen/Design Consulting and Custom Abstract Art By Scottsdale Artist, Designer and Author Kathleen Shiloh 602-882-2045


Investigative/security The Mohr Investigative Group

Breslau Insurance & Benefits, Inc.

Paul Breslau, CLU, ChFC, RHU, REBC, CASL Phone: 602-692-6832

Victoria Gittlen, AAI, CIC, CPIW 12439 N. 32nd St., Suite 1A Phoenix, AZ 85032 Phone: 602-953-6920

88 | Scottsdale Airpark News May 2012

Gregory Mohr, Managing Director 6501 E. Greenway Pkwy., Suite 103 Scottsdale, AZ 85254 Phone: 602-620-3851 Fax: 480-998-3239 Email:


16255 N. Scottsdale Rd. #C8 Scottsdale, AZ 85260 Phone: 480-922-1841

Taking Care of Your Landscaping Needs 25847 N. 19th Ave., Phoenix, AZ 85085 Phone: 623-879-7547

Life insurance

Karen L. Evers, Agency Owner/Insurance Consultant 7575 E. Redfield Rd., #225 Scottsdale, AZ 85260 Phone: 480-305-1175 Fax: 480-305-1176 Email:


7755 E. Redfield Rd., Suite 300 Scottsdale, AZ 85260 Phone: 480-596-9700

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

networking organizations

7525 E. Camelback Rd. Scottsdale, AZ 85251 Phone: 602-466-7325 Fax: 602-466-7326 Email:

Office Moving Lisa Platt, Administrator P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585

North Scottsdale Business Alliance Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848

Raintree & 87th St. – Near Paradise Bakery Phone: 480-443-4465

14301 North 87th Street, Suite 110 Scottsdale, AZ 85260 Phone: 480-889-8987 Fax: 480-998-3959

Mailing lists & services

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email:

14202 N. Scottsdale Rd., Suite 148 Scottsdale, AZ 85254 Phone: 480-361-5961


office equipment & supplies

10570 E Terra Drive Scottsdale, AZ 85258 Phone: 602-413-4753

nursing care

Graebel Movers

Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 Fax: 602-447-0554 Email:

office services

Airpark Scottsdale Executive Office Circle 7418 E. Helm Dr., Scottsdale, AZ 85260 Phone: 480-998-9059


Mary B. Assisted Living

7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 Fax: 480-478-8510

6636 E. Thunderbird Rd., Scottsdale, AZ 85254 Phone: 480-243-7836 Fax: 480-463-9438 Email: 1st Month FREE!

8426 E. Shea Blvd., Scottsdale, AZ 85260 Phone: 480-664-6600

May 2012 Scottsdale Airpark News | 89


office space services

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email:

promotional products

Commercial Printers

480-245-6340 15821 N. 79th St., Suite 1 Scottsdale, AZ 85260

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848

property management

Phone Service

Edge Real Estate Services, LLC

• Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 Phone: 480-656-4655

15770 N. Greenway-Hayden Loop, Suite 101 Scottsdale, AZ 85260 Phone: 480-483-0166 Fax: 480-483-9019

William Schuckert, Designated Broker/Principal 15100 N. 78th Way, Suite 207 Scottsdale, AZ 85260 Phone: 480-922-0460 Fax: 480-483-8409 Email:

Pools/Spas/patios Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 Fax: 480-951-7460 10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599

13651 N. 32nd St., Phoenix, AZ 85032 Phone: 480-443-1122

Karlene Politi, CPM®, President 8501 E. Princess Dr., Suite 130 Scottsdale, AZ 85255 Phone: 480-427-4277 Email:

14255 N. 79th St., Suite 1 Scottsdale, AZ 85260 Phone: 480-483-6100 Fax: 480-483-9096


Located in the Scottsdale AirCenter 15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Phone: 480-483-7867 Email: Email:

7335 E. Acoma Dr., Suite 105, Scottsdale, AZ 85260 Phone: 480-905-1788 Email:

real estate & developers

O’Day Printing

7625 E. Redfield Rd., Suite 100 Scottsdale, AZ 85260 Phone: 480-947-7757 Fax: 480-443-8215

90 | Scottsdale Airpark News May 2012

7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493

14605 N. Airport Dr., Suite 110 Scottsdale, AZ 85260 Phone: 480-483-1985 Fax: 480-483-1726

Phone: 602-650-2260 Terry Biehn, Nicole Brook, Joe Blegen

14080 N. Northsight Blvd. Scottsdale, AZ 85260 Phone: 480-596-9000

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 Fax: 480-951-7460

Los Arcos Realty & Management

14740 N. Northsight Blvd. Scottsdale, AZ 85260 Phone: 480-948-5550 Fax: 480-998-2404

14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Phone: 480-443-8287



Cornwell Corporation 14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212

7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email:

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992

7361 E. Frank Lloyd Wright Blvd. Scottsdale, AZ 85260 Phone: 480-951-3807

Russ Johnson, Owner/Operator 14995 N. 87th St., Scottsdale, AZ 85260 Raintree Dr. & the 101 Phone: 480-922-4540 Fax: 480-922-4575

residential remodeling

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 Fax: 602-955-2828

Distinctive Design With You In Mind Design • Sales • Installation • Service D. Dean Liddle 13057 N. Cave Creek Rd. Phoenix, AZ 85022 Phone: 602-795-0894 Email:

Croque Famous Sandwiches

13610 N. Scottsdale #25 Scottsdale, AZ 85254 Phone: 480-607-1285 Fax: 480-607-1291 Email:

Edge Real Estate Services, LLC

William Schuckert, Designated Broker/Principal 15100 N. 78th Way, Suite 207 Scottsdale, AZ 85260 Phone: 480-922-0460 Fax: 480-483-8409 Email:

7750 E. Gelding Dr., Suite 4, Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004

15576 N. Pima Rd. Scottsdale, AZ 85260 Phone: 480-368-0610

May 2012 Scottsdale Airpark News | 91


swim lessons schools/training Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too!

SCC Business Institute 14350 N. 87th St., Suite 185 Scottsdale, AZ 85260 Phone: 480-425-6910 Fax: 480-425-6901

13832 N. 32nd St., Suite 100, Phoenix, AZ 85032 Phone: 602-971-4044


Search engine marketing

11500 N. Hayden Rd., Scottsdale, AZ 85260 Phone: 480-948-6000 Fax: 480-948-2535 Public Welcome

7325 E. Frank Lloyd Wright Blvd. Suite 103 Scottsdale, AZ 85260 Phone: 480-443-2511 13802 N. Scottsdale Rd., Suite 165 Scottsdale, AZ 85254 Phone: 480-443-1332 6501 E. Greenway Parkway, Suite 105 Scottsdale, AZ 85254 Phone: 480-551-3351

retirement planning

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180


Accounting World CPA & Consulting, PLC Tax Strategist

13430 N. Scottsdale Rd., Suite 201 Thunderbird/Scottsdale Rd. Phone: 480-990-2727 Email: Free Phone Quotes

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848

social media marketing

Phone: 480-897-4400 •


American Telephone, Inc. 13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

7363 E. Tierra Buena Lane, Suite 140 Scottsdale, AZ 85260 Phone: 480-991-7780

tenant services storage Ameriprise Financial Services, Inc. Kenneth Johnston, Financial Advisor, Vice President 16220 N. Scottsdale Rd., Suite 250 Scottsdale, AZ 85254 Phone: 480-922-4243 Fax: 800-662-2997 Email:

92 | Scottsdale Airpark News May 2012

13851 N.73rd St., Scottsdale, AZ 85260 Phone: 480-991-5600

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email:

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 Fax: 602-955-2828

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180

video production

MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 Fax: 480-538-7808

Weight Loss

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 Fax: 480-538-7808

wearable clothing

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848

Rick Sullivan 8340 E. Raintree Dr. Scottsdale, AZ 85260 Phone: 480-248-8966 Email:


window tinting

15855 N. Greenway-Hayden Loop, Suite 120 Scottsdale, AZ 85260 Phone: 480-596-1133

Lose up to 2-5 Pounds a week! 7344 E. Deer Valley Rd., Suite 100 Scottsdale, AZ 85255 Phone: 480-751-2205

windows â&#x20AC;&#x201C; SALES

Premium Windows & Doors 8175 E. Raintree Dr. #5 Scottsdale, AZ 85260 Phone: 480-443-3151

Website design windows & Doors

7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 Fax: 480-478-8510

7650 E. Gelding Dr. Scottsdale, AZ 85260 Phone: 480-948-4697

May 2012 Scottsdale Airpark News | 93


Airpark Chrysler, Jeep, Dodge & Ram . . . 8 Airport Property Specialists . . 5, 27, 29, 38 AJM Fashions . . . . . . . . . . . . . . . . . . . . . 63 Al’s Beef . . . . . . . . . . . . . . . . . . . . . . . . . 49 Alerus Financial . . . . . . . . . . . . . . . . . . . 23 American Telephone . . . . . . . . . . . . . . . . 57 Ameriprise Financial Services . . . . . . . . 63 ArcApps . . . . . . . . . . . . . . . . . . . . . . . . . 64 Arizona Diamondbacks . . . . . . . . . . . . . . 39 Arizona Energy Pros . . . . . . . . . . . . . . . . 21 Avery Lane . . . . . . . . . . . . . . . . . . . . . . . 37 Best Law Firm . . . . . . . . . . . . . . . . . . . . . 79 BLW Holdings . . . . . . . . . . . . . . . . . . . . 39 Boardroom Suites . . . . . . . . . . . . . . . . . . . 9 Buchalter Nemer . . . . . . . . . . . . . . . . . . . 59 Business Development Finance Corp . . . 41 Business Wealth Club Scottsdale . . . . . . 33 Cactus Window Tint . . . . . . . . . . . . . . . . 33 Camidor Property Services . . . . . . . . 60, 61 Cantina Laredo . . . . . . . . . . . . . . . . . . . . 14 Carefree Coverings . . . . . . . . . . . . . . . . . 10 Cartridge World . . . . . . . . . . . . . . . . . . . . 31 Casino Arizona . . . . . . . . . . . . . . . . . . . . 56 CDS Insurance . . . . . . . . . . . . . . . . . . . . 57 Chick Fil A . . . . . . . . . . . . . . . . . . . . . . . 79 CoBiz Financial . . . . . . . . . . . . . . . . . . . 44 Collette’s Uniform . . . . . . . . . . . . . . . . . 56 Communication Links . . . . . . . . . . . . . . . 78 Complete Vision Care . . . . . . . . . . . . . . . 52 Cornwell Corp . . . . . . . . . . . . . . . . . . . . . 12 Croque Famous Sandwiches . . . . . . . . . . 49 Cross Commercial Real Estate . . . . . . . IBC Cutler Commercial . . . . . . . . . . . . . . . . . 40 Despins Printing & Graphics . . . . . . . . . 57 Dolce Salon & Spa . . . . . . . . . . . . . . . . . 81

EnVogue . . . . . . . . . . . . . . . . . . . . . . . . . 24

Ray’s Pizza . . . . . . . . . . . . . . . . . . . . . . . 50 Rayco, Lee Harris . . . . . . . . . . . . . . . . . . 96 Rinaldi’s Italian Deli . . . . . . . . . . . . . . . . 48

Fiat of Scottsdale . . . . . . . . . . . . . . . . . . . . 8 First Fidelity Bank, Craig Litle . . . . . . . . . 2

Schaefer & Associates . . . . . . . . . . . . . . . 42 Scottsdale Airport Auto Care . . . . . . . . . 68 Scottsdale Chamber of Commerce . . . . . 94 Scottsdale Childcare . . . . . . . . . . . . . . . . 42 Scottsdale Community College . . . . . . . . 67 Scottsdale Professional Building . . . . 6, 25 Scottsdale Salad Company . . . . . . . . . . . 48 Scottsdale Thunderbird Suites . . . . . . . . 52 Shapiro Aesthetic Plastic Surgery . . . . . . 28 Shell Commercial . . . . . . . . . . . . . . . 13, 22 Signature Real Estate Services . . . . . . . . 34 Skyport Scottsdale . . . . . . . . . . . . . . . . . 19 Some Burros . . . . . . . . . . . . . . . . . . . . . . 46 Starfire Golf Club . . . . . . . . . . . . . . . . . . 47 Storage West . . . . . . . . . . . . . . . . . . . . . . . 7 Subway . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Sun Patio & Pool . . . . . . . . . . . . . . . . . . . 57

Golf Outlet c/o Cranial Crush . . . . . . . . . 43 Gould Staffing . . . . . . . . . . . . . . . . . . . . . 12 Guardian Energy . . . . . . . . . . . . . . . . . . . 75 Hubbard Family Swim School . . . . . . . . 18 Jasmine Tokyo . . . . . . . . . . . . . . . . . . . . . 50 K Hovanian Homes . . . . . . . . . . . . . . . . . 70 L&J Motor Vehicle Services . . . . . . . . . . 46 Legends Cadillac Hummer Saab . . . . . . IFC Longfellow Law Group . . . . . . . . . . . . . . 41 Los Arcos Realty . . . . . . . . . . . . . . . . . . . 69 Luther Law . . . . . . . . . . . . . . . . . . . . . . . 10 Lyric Scottsdale . . . . . . . . . . . . . . . . . . . . 45 ManageStaff . . . . . . . . . . . . . . . . . . . . . . . 9 Memly Aviation . . . . . . . . . . . . . . . . . . . .14 Michael’s Creative Jewelry . . . . . . . . . . BC Music on the Promenade . . . . . . . . . . . . . 53

Tailored Living . . . . . . . . . . . . . . . . . . . . 51 Tempo Creative . . . . . . . . . . . . . . . . . 76, 77

New High-End Wholesale . . . . . . . . . . . 35 North Scottsdale Chamber . . . . . . . . . . . 95 Nussbaum & Gillis . . . . . . . . . . . . . . . . . 11

Weiss Kelly . . . . . . . . . . . . . . . . . . . . . . . 69 Williams Financial . . . . . . . . . . . . . . . . . 67 Wingate Inn & Suites by Wyndham . . . . 55

TTI Performance Systems . . . . . . . . . . . . 62

Octane Raceway . . . . . . . . . . . . . . . . . . . 62 Optim Property Solutions . . . . . . . . . . . . 15

In addition to its unparalleled Airpark distribution, the Scottsdale Airpark News is also mailed directly to an additional 2,000 Airpark business owners every month!

Pinnacle Lock & Safe . . . . . . . . . . . . . . . 57 Pinnacle Nissan . . . . . . . . . . . . . . . . . . . . 54 Prestige Cleaners . . . . . . . . . . . . . . . . . . . 65

Presented by

Presented by

Join Us For Scottsdale’s Biggest Party! Friday, May 11th, 5:30pm to 11:00pm Chaparral Suites Resort 5001 North Scottsdale Road, Scottsdale 85250

Individual Seats: $150, Corporate Table Sponsorships: $2,000

RSVP: or call 480-949-6282 Sponsored by

94 | Scottsdale Airpark News May 2012

{ OUT & ABOUT { Modern Group Shows off


ore than 150 guests flocked to the grand-opening celebration of Modern Group’s remodeled showroom. The Airpark-based general contractor for residential or commercial renovations spent about seven months on the project and intends to host networking events every month to show off what it can do. “We decided to create a comfortable and unique environment for customers to enjoy while they are interviewing us to be their contractor,” said Shawn Falconbridge, vice president and general manager. “Our addition of a live kitchen, fully stocked bar, cutting-edge conference room, and one-of-a-kind restrooms really completed the space and accomplished our goal of a showroom that feels like home. At over 5,500 square feet, it’s one of the best places to look at finishes and get remodel or building inspiration.” The Airpark showroom has been open for seven of Modern Group’s 30-plus years. Several trade partners contributed to the remodel, including Est Est Inc., which did the interior design of the showroom, Hinkley’s Lighting, Cyber Sound, Light Control, Sub Zero, Villagio and Virginia Hardwood. Business has been on the rise in the last year, with an uptick in remodels, says Falconridge. “The trend seems to be creating spaces that are more on the contemporary end without being too modern. We feel that the style of our showroom is very ‘transitional’ in the sense that is mixes contemporary aspects with some rustic accents and overall clean lines without being too hard edged.”

Shawn Falconbridge and RD Henrickson of Modern Group

Modern Group 8271 E. Gelding Drive 480-596-1100

learn more about the members of the North Scottsdale Chamber of Commerce and the Chamber’s advocacy efforts for small business! tuNe iNto Chamber business hour SAturdAyS, 3 p.M. KFNX 1100


SCottSdAle Chamber of Commerce

uSiNeS Sh er b ou Mb A r Radio Show h C

NSCC MeMberShip AdvANtAgeS iNClude: s Membership directory listings s Chamber business hour on KFNX s business to business discounts s business education via Chamber Cafe

in partnership with...

s Monthly Networking events s New Member Connections s the Chamber’s Monthly Newsletter s business Advocacy before government

Appetizers were prepared by Chef Lou Swartz of Classic Cooking Academy at McDowell Ranch.

“The Perfect Blend of Business & Politics” 480.889.8987

May 2012 Scottsdale Airpark News | 95


30 R YEA

Become a Part of the Rayco Family!


It’s Car Care Aware Month! Ready for Summer?

Serving the Valley for 30 Years • 24 Years in the Scottsdale Airpark

~Maggie Mae, Rayco Mascot

We Service All Makes and Models

We Honor Most Extended Service Contracts & Insurance Policies

AIR CONDITIONING SPECIAL Check system pressure $ 95 and temperature


Call for details. We also service R134.

Reg. $45.95

Fleet service available. Call Tim Paul for details.


• Drain & Fill Radiator • Includes 1 Gal. Antifreeze • Check Belts & Hoses



Coolant 95 disposal fee $4.50.


• Free brake inspection • Inspect rotors, master cylinder & brake hoses • Most vehicles




($20.00 Savings) Call for details. Expires 6/9/12.


5,000 MILE INSPECTION Comprehensive Vehicle Inspection Oil Change & Filter (Reg. $27)




plus tax Disposal fee Reg. $41.99 Maxlife, Synthetic & Diesel Extra $4.50. Includes Tire Rotation! ($17 Value) • Free Inspections & Free Services: Manufacturer Recommendations, Brakes, Suspension, Air Filter & Much More! 5 quarts of All Climate SW30. Most vehicles. Must present coupon at time of service. Not to be combined with another offer on same product or service. Expires 6/9/12.

CHECK ENGINE? CodeFREECheck! • Poor gas mileage? • Runs rough, hesitates? We repair engine performance problems

Diagnosing before installing parts ensures cost-efficient repairs with Guaranteed Results. Ask us how!


Ask Us About Our Senior Citizen Discount Not valid with any other offers.

8245 E. BUTHERUS DR. • 480-951-4054

In Scottsdale Airpark Auto Plaza, 1/2 Block South of Costco on Butherus Open Mon – Fri, 7:30am – 5:30pm • FREE Shuttle Service Available Visit us online at: View your personal service records at: Ask About Our Senior Citizen Discount

Offers good for most domestic and import vehicles. All offers subject to shop supply and disposal fees.

96 | Scottsdale Airpark News May 2012

Airpark News T h e

MAY 2012 • Volume 32 • No. 5

Let us create a unique design just for you

Scottsdale Airpark News • Annual Real Estate Issue

We will use your materials to create a new design

V o i ce

o f

t h e

A i r p a r k


Real Estate on the

Upswing! Boccieri Golf finds Airpark sweet spot


Scottsdale Healthcare Marks

23233 N. Pima Road Scottsdale, AZ. 85255 480.515.1200


4843 E. Ray Road Phoenix, AZ. 85044 480.598.0306

North Scottsdale

B u s i n ess

50 Years Annual Real Estate Issue brought to you by

C o m m u n i t y

f o r

3 1

Yea r s

may 2012



No Tenant Should Ignore

Are Mission Statements Worthwhile?

3 Airpark execs weigh in

Colliers 2030 Greater Airpark Report Steve Boccieri, Boccieri Golf

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