H E A LT H & W E L L N E S S
MAVERICK FITNESS AND WELLNESS BOOM Building entrepreneurs and a socially conscious community in Playa Vista STORY BY NICOLE BORGENICHT | IMAGES COURTESY OF MAVERICK COMMUNITY
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Maverick Community is a new fitness and wellness business in the heart of Silicon Beach that is 100% focused on professionals so that they can become successful, risk-free entrepreneurs. 22 PLAYA VISTA DIRECT | AUGUST - SEPTEMBER 2021
he stage is set as fitness and wellness entrepreneurs perform their craft at Maverick Community in Playa Vista. Personal training, physical therapy, masseuse, spinning master, yoga and dance instructors work in the 7,500-square-foot location, which includes 30 spin bikes and a 1,500-square-foot studio for classes and events preset with optional live streaming. Maverick’s co-founders have been friends for a decade, and together represent leading entrepreneurs of the fitness and nonprofit industries. Michael Fishman recently sold Pure Cycles, his profitable lifestyle bicycle company with worldwide distribution. He is the nonprofit board chair at Los Angeles County Bicycle Coalition working toward safe bicycling for all neighborhoods, cultures and kids. Christian Straka, a former professional tennis player and coach, is also a featured mindfulness coach for companies like Amazon, Facebook and an Adidas Runners Mindset Coach. Steve LePore has 30 years of experience as an executive director of nonprofits and founded three successful nonprofit organizations. Uniting the co-founders’ nonprofit and fitness journeys and ingenuity, Fishman shared details about their Maverick Community and how it will help create a positive atmosphere for wellness, growth and service. “We’re the first gym or wellness center to build an equitable workforce model with our creator platform that enables wellness professionals to become thriving entrepreneurs,” Fishman says. “We provide fitness and wellness entrepreneurs with studio space, high(Continued on page 24)
