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Safe and Sustainable Beauty
Curie is a line of clean and effective personal care products
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unwavering belief in what you are doing.” Moret named the brand after Marie Curie, a famous scientist in the 1800s who was the first woman to win the Nobel Prize. Her focus was always to put science first. Moret wanted to do the same thing to prove that the product really worked and had the safest combination of ingredients possible. Curie’s team includes VP of operations Rami Jubran; social media manager Rebecca Cunningham, and Moret’s sister Margot, who is head of customer support and has been by her side since day one. “Nobody loves and cares about our customers more than my sister does, and it shows in every interaction she has with them,” Moret said. Curie’s line of effective and clean deodorant is available in the classic stick form as well as a spray. They also offer whipped body wash, a clay detox mask, moisturizing body oil, hand sanitizer and candles. All the products are created with natural, clean ingredients that are found in nature or synthetic ingredients that have been tested to guarantee safety for humans and the environment. Curie has a strict list of ingredients that are
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We A c c e p t M o s t I n s u r a n c e P l a n s PAGE 6 HEALTH & WELLNESS - JANUARY 27, 2022
PHOTOS COURTESY OF CURIE
By Haley Beyer anta Monica resident Sarah Moret started her career working for a Big 4 accounting firm, but after several years of long days and nights, she decided to move in a new direction. She joined an early-stage venture capital fund in Silicon Valley, where she learned more about entrepreneurship. “I learned how to build a business, what worked, what didn’t work, etc., through meeting with hundreds of entrepreneurs over the course of three years,” Moret said. That first step set the rest of her life in motion. Moret was using clean, natural products, but none of them were working as well as the products with chemicals. After deep diving into research, she decided to create her own antiperspirant that actually worked. It seemed that no brand was able to master the formula for an aluminum-free deodorant while using ingredients that were safe for our bodies and the environment. Moret officially left her career to start Curie in 2018. “Founding a company doesn’t take some special type of genius,” Moret said. “It really just takes determination, grit, and an
Santa Monica resident Sarah Moret is the founder of Curie, a line of clean and effective personal care products including natural deodorant, candles and whipped body wash. not used in their products and every product is Leaping Bunny Certified cruelty-free, meaning they do not test on animals. Another thing that customers love about Curie are their scents. When Moret first launched Curie, she only had enough funds to create one scent. She wanted it to pull people in and be something that no one had smelled before. She found a scent house in New Jersey and after several months the first scent, White Tea, was done. After narrowing it down to three options, Moret decided to let the people pick. 90% of people chose the same scent, so Moret knew she had the winner. “I went to the mall in the middle of the day on a Tuesday with the three versions of the deodorant and asked random women walking in and out of Nordstrom to sniff each and vote on which one they liked best,” Moret said. “I wanted people who were not my friends and not worried about offending me to help narrow it down.” Moret is always excited when she gets to connect with customers. “It’s incredible getting to meet and talk to the real-life people who are buying our products,” Moret said. “Connecting with our customers is my favorite thing. Whenever I’m having a tough day, hopping in our Instagram messages or chiming in on customer support tickets always energizes me and brings me back.” The product packaging is just as important
as the ingredients. Curie recently relaunched its best-selling Full Body Deodorant Spray bottles, which are now made of 100% recycled plastic water bottles. The deodorant sticks and detox mask packaging are made of recycled plastic as well. Curie’s goal is to remove virgin plastics from the supply chain entirely by the end of 2022. Moret also has plans to continue expanding Curie’s product line and scents into 2022. “Our mission is to create products people will want to use as part of their personal care routines every single day, with scent as the core experience,” Moret said. Within the next year, Curie plans to release more new products with safe and effective ingredients, new scents and retail partnerships. In addition to selling products and special brand merchandise, the company website also has a blog that covers various topics on self-care. Curie also gives back to Simply the Basics, an organization that aims to help homeless women by providing simple hygiene products (toothbrush, soap, shampoo, deodorant, etc.) For every five sticks of deodorant purchased through Curie’s website, one stick is donated to the organization. Curie curiebod.com
