Scottsdale Airpark News - April 2016

Page 28

Tim Sealy

shots and angles and preferably some professional lighting. “The final step involves professionally editing everything together so that the entire video is approximately 90 to 120 seconds long. You really want to get your message out in that amount of time because an individual’s attention span is very short. If the video is longer than that, there is a good chance they won’t even watch it.” With Sneaky Big Studios set to open around the end of July, many of the smaller video production houses around the Airpark may soon run the risk of looking outclassed themselves by the top-of-the-line equipment offered there. But Steve Brain, who’s also actively pitching the studio to the governor’s office as a reason to finally launch a state film office, insists they’re not looking to smash their competition. “I think we’re going to be more of a resource for them,” he says. “So that instead of trying to mom-and-pop it themselves, they’ll go, ‘Hey look, there’s a state-of-the-art studio just up the street. Let’s go there and do it right.’” 

Bruce Ciarleglio, CEO of Video To Market, includes a video business card in his email signature when he corresponds with prospective clients. media person, but that person may not be totally aware of the company’s messaging, image and overall look and feel that it wants to consistently convey. It’s more than just making a video; it’s a marketing project.” Douglas Greenwald, CEO of PTS Multimedia in the Airpark, stresses that at

least some professional filmmaking skills are also a requirement. “With technology today, it is pretty easy for people to put together some basic videos themselves by simply using their smartphones,” he says. But a successful online video, Greenwald says, will still employ a number of different

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26 | Scottsdale Airpark News April 2016

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