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Milena Bernardi - m.bernardi@tiledizioni.it
A digital passage to India The acquisition of new sites, the decision to adopt digital decoration technology, strong investments in R&D and a keen commitment to the environment: these are just some of the strengths which have contributed to the success of Orient Bell, one of the leading Indian tile producers. Operating since 1977, the turnover of the company is 6.2 billion rupees, approx 73 million Euro. The company has embraced modernity in all senses of the word: “We are a techno-friendly company”, said Mahendra K. Daga, Chairman & Managing Director of Orient Bell, speaking on the subject of their notable presence on the web and in social media. Indeed, the company has proven itself highly capable of using these marketing and communication tools to the advantage of customers.
u, LFkyksa dk vf/kxzg.k] fMftVy ltkoV rduhdh dks viukus dk fu.kZ;] vuqla/kku vkSj fodkl esa fd;k x;k Hkkjh fuos'k vkSj i;kZoj.k ds çfr xgjh çfrc)rk&;s Hkkjr ds egRoiw.kZ Vkby fuekZrkvksa esa ls ,d ^vksfj,aV csy* dh lQyrk esa lg;ksx nsus okys dqN egÙoiw.kZ igyw gSaA ;g daiuh 1977 ls dk;Zjr gSA 31 ekpZ 2013 dks lekIr gksus okys foÙk o"kZ ds fy, dqy fcØh esa 6% dh o`f) ¼6-2 vjc :i;s] yxHkx 7-3 yk[k ;wjks½ ntZ fd;k gS] ftlesa 10-6 % nj ekftZu c<+r Hkh ns[kus dks feyh gSA ek= ,d pkSekgh Mahendra K. Daga esa fMftVy ltkoV esa gksus okys Hkkjh fuos'k us vk; esa 154% dh o`f) dh gSA ;g c<+ksrjh bl vksj lkQ b'kkjk dj jgh gS fd vU; ns'kksa dh rjg Hkkjr esa Hkh fljsfed dk Hkfo"; ltkoV dh u;h rduhd ls tqM+sxkA bl dEiuh us vk/kqfudrk ds gj igyw dks viuk;k gSA vksfj,aV csy daiuh ds v/;{k egsaæ ds- Mkxk us osc vkSj lks'ky ehfM;k dks daiuh ds fo"k; esa mYys[kuh; çLrqfr nsrs gq, ;g dgk gS fd % Þge rduhdh dks lkFk ysdj pyus okyh daiuh gSaß ;g lp gS fd CWR: What is the structure of Orient Bell today? daiuh us xzkgdksa ds ykHk dks /;ku esa j[kdj ekdsZfVax vkSj lapkj Mahendra K. Daga: We manufacture ceramic and porce- ds midj.kksa ds ç;ksx ds vius mPp lkeFkZ~; dks fl) fd;k gSA
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lain tiles with the “Orient Tiles” and “Bell Tiles” brands in three modern plants located in Sikandrabad (in Uttar Pradesh, in the north), Hoskote – Bangalore (in the south of India) and Dora – Vadodara (in Gujarat, in the western part of the country). The total production capacity, close to 30 million sq.m/year, and the location of the plants in three different regions of India, enable us to serve the whole Indian market with quick delivery times, and with a floor and wall tile range in different sizes, produced with exclusive cutting-edge technologies (including four patent pending technologies). All of this gives us the edge over the competition. Our focus is not exclusively on quantity, but rather - and primarily - on quality and design, which is developed by Spanish and Indian graphics studios. We use the latest digital printing technology for our decoration; in fact, we have more digital printers than any other ceramics company in India: we are equipped with a Kerajet printer and seven Tecnoferrari printers. The versatility of these printers, together with the combination of inks, enables us to reproduce marbles, stones, woods and high definition pictures using every colour, so offering our customer the possibility to match our products to any kind of décor. CWR: Orient Bell is known for being an environmentally friendly company...
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C era mic W o rld Review India 2014
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