TikTokʼsindustry-firstpartnershipwithSambaTV,aglobal leaderintelevisionmeasurement.
Themeta-analysisprovedTikTok'simpactindriving viewershipforTVprogrammingintheUK.ProvingTikTok consistentlydeliversasignificanttune-inliftandisparticularly effectiveatreachingandconvertingnewaudiences.
+44 liftinviewerstuninginafterbeing exposedtoadvertisingonTikTok.
50 Audienceanalyzedwere lightTVviewers* (watchinglessthan3hours/week) 69% ofallconversionscome fromcasualTVviewers. %
