Smart+ Campaign setup guide

Smart+

Thisdocumentprovidesguidanceonhowtocreatebothfully automatedandmanualcampaignsinthenewinterface. Italsoexplainshowtosetuphighdemandconfigurations,suchas creatingmultipleassetgroupsandleveragingthebulkimport/export feature.

MeetSmart+

OurAI-poweredadvertisingsolutionthatpowersyourperformancecampaigns onTikTok.

Smart+issuperchargedwithautomationyoucanfinetunetomeetyour needswithoptionalcontrolsacrosstargeting,creative,placementandbudget tomaximizeperformanceacrossallobjectives.

MoreImpact,LessEffortwithSmart+

TikTok'sAI-drivensolutionsareessentialforkeepingpacewithyourcustomersand thecommunitiestheyconnectwithontheplatform.UsingmoreofTikTokʼs AI-poweredsolutionscanhelpimproveefficiency,accelerateROI,andimprove broaderbusinessoutcomes.

ReturnonInvestment

Buildhighperformingcampaignswithmachinelearningand predictiveAIthatachieveyourbusiness'goals.

LetSmart+automaticallyoptimizeyourcampaignsbasedon historicalperformanceandbuilt-inbestpractices,savingyoutime andtakingouttheguesswork. ReturnonEffort

Optimizeexistingcreativesorstartfreshusingyourproduct catalogandTikTokʼsAI-poweredgenerationtoreducecreative fatigueandcosts. ReturnonCreative

Howtosetupa fullyautomated campaign

Howtosetupafullyautomatedcampaign

Enterthe"createnew"pageandselectyourcampaignobjective

Configuresettingsatthecampaignlevel

Catalog

TouseCatalog,switchonthe"Usecatalog"toggle.

Howtosetupafullyautomatedcampaign

Setupyourbudgetstrategy

Forfullyautomatedcampaigns,useCampaignBudgetOptimizationCBO. Thisrequiresselecting"Automaticcampaignbudget"asyourbudget strategyinthecampaigncreationflow.

Requestedfeature]

"Lifetimebudget"isnowavailableforfullyautomatedcampaigns. Selectyourpreferredoption.

Howtosetupafullyautomatedcampaign

Configuresettingsattheadgrouplevel

SetupOptimizationandBidding,andBudgetfor multipleadgroups

Forfullyautomated/CBOcampaigns,ifyoucreatemultipleadgroups,the optimizationgoal,event,andbudgetsettingsmustbeidenticalacrossall adgroups.

Howtosetupafullyautomatedcampaign

Setupaudiencetargeting

Forfullyautomatedcampaigns,adjust"Audiencecontrols"tosetbaseline parametersforwhoyouwanttoreach.Thesystemwillthenuseautomatic targetingtoidentifyandoptimizetowardthebest-performingaudience withminimalinputfromyou.

Requestedfeature]

Ifyouwanttoguidethesystemonwhichaudiencegroupstoprioritize,you canuse"Audiencesuggestions".Thisisanoptionalsetting,anddeliveryto thesuggestedaudiencesisnotguaranteed.

Howtosetupafullyautomatedcampaign

Setupplacementandbrandsafety

Forfullyautomatedcampaigns,automaticplacementisenabledbydefault. Adjusttheotherfieldsasneededtomatchyourpreferences.

Configuresettingsattheadlevel

SetupdestinationURL

InputthedestinationURLandbuildURLparameters

Howtosetupafullyautomatedcampaign

Setupcreativeassets

AddcreativeassetsfromyourTikTokpostsorcreativelibrary.

IfyouincludeadestinationURL,a"Recommended"tabwillappearinthe "Addcreative"drawer,suggestingassetsbasedonyourwebsitecontent andrecentperformancedata.

Howtosetupa manual campaign

Howtosetupamanualcampaign

Enterthe"createnew"pageandselectyourcampaignobjective

Configuresettingsatthecampaignlevel

Catalog

TouseCatalog,switchonthe"Usecatalog"toggle.

Howtosetupamanualcampaign

Setupyourbudgetstrategy

Formanualcampaigns,select“Customadgroupbudgetˮ(non-CBO.This allowsyoutoapplydifferentbudgetstrategiestoeachadgroup.

BothDailyandLifetimebudgetsareavailableattheadgrouplevel.

Howtosetupamanualcampaign

Configuresettingsattheadgrouplevel

SetupOptimizationandBidding

Formanualcampaigns,youcanhavedifferentoptimizationgoals,events andbiddingstrategiesacrossadgroups.

Setupbudgetandschedule

Bothdailyandlifetimebudgetsareavailableinthemanualcampaign.Select yourpreferredoption.

Howtosetupamanualcampaign

Setupaudiencetargeting

Formanualcampaigns,click"Switchtocustomtargeting"atthebottom ofthe"Audiencetargeting"moduletoaccessthefullrangeofmanual targetingoptions.

Howtosetupamanualcampaign

Setupplacementandbrandsafety

Formanualcampaigns,choose“Selectplacementˮtoeditplacements. Adjustbrandsafetyasneededtomatchyourpreferences.

Configuresettingsattheadlevel

SetupdestinationURL

InputthedestinationURLandbuildURLparameters

Howtosetupamanualcampaign

Setupcreativeassets

AddcreativeassetsfromyourTikTokpostsorcreativelibrary.

IfyouincludeadestinationURL,a"Recommended"tabwillappearinthe "Addcreative"drawer,suggestingassetsbasedonyourwebsitecontent andrecentperformancedata.

03 Campaigncreation byobjectives [videodemos]

Videodemoforcampaigncreationbyobjectives

AppPromotion

LeadGeneration

Addmultiple assetgroups [Requestedfeature]

Addmultipleassetgroups

Youcanaddmultipleassetgroups(ads)withinanadgroup.This allowsyoutoincludemultipledestinationURLsandproductsetsin yourcampaign.Italsoletsyoudefinedifferentcreativeasset+text copycombinationsacrossassetgroups.

Toaddmoreassetgroups(ads),gotothe"Adgroup"sectionin thenavigationbarontheleft,clickthethreedots,andselect "Addad".

Bulk Import/Export

BulkImport/Export

BulkImport/Exportisatoolthatallowsyoutoefficientlycreateandedit multiplecampaigns,adgroups,oradsinTikTokAdsManagerusing anExcel/CSVfile.AspartoftheSmart+experience,thistoolisidealto usewhenmanagingalargevolumeofadstosavetime.

Create/editadswithBulkImport&Export

Tip Tomaximizeefficiency,leverageanexistingSmart+adinAdsManager asareferencefiletoexportandmakemodificationsintheexportedfile.

Step1ExportFile

BulkImport/Export

Step2Createnewadsoreditexistingadsettingsintheexportedfile

PleaseensurethatyouareusingVersion2.5ofSmart+tocreateand editnewadsusingtheexportedfile.

Step3ImportfiletoTikTokAdsManager

LegalDisclaimer

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NeitherTikTokInc.noranyofitsaffiliates,oritsortheirrespective directors,officers,employees,oragents(collectively,"TikTok") makeanyrepresentationorwarranty,expressorimplied,inrelation totheaccuracyorcompletenessoftheinformationcontainedin thisdocument,andacceptsnoresponsibility,obligation,orliability inrelationtoanyofsuchinformation.TikTokexpresslydisclaims anyandallliabilitywhichmaybebasedonthisdocumentandany errorsthereinoromissionstherefrom.TikTokundertakesno obligationorresponsibilitytoupdateanyoftheinformation containedinthisdocument.Pastperformancedoesnotguarantee orpredictfutureperformances.

Thank You!