Takeadvantageof earlyaccesstothe upgradedSmart+
Aswecontinuetoadvanceoursuiteofsolutions,weare excitedtointroducenewSmart+upgrades—designed withflexibleautomationandnewmanualcontrolsto fine-tuneyourperformancecampaigns
AutomationbyDefault, FlexiblebyDesign
StartingfromQ3of2025,themanualandSmart+ campaigncreationflowswillbeunifiedintoasingle, upgradedexperienceforAppPromotion,Lead GenerationandSalesobjectives,featuringoptional manualcontrols.
MoreImpact,LessEffortwithSmart+
TikTok'sAI-drivensolutionsareessentialforkeepingpacewithyourcustomersandthe communitiestheyconnectwithontheplatform.Themoresolutionsyouimplement,themore efficientyouroperationsbecome,leadingtofasterROIandimprovedoverallbusinessoutcomes.
Returnon Investment
Buildhighperforming campaignswithmachine learningandpredictive AIthatachieveyour business'goals.
Weheardyour
Returnon Effort
LetTikTokhandletherest. Smart+createsand managesyouradstosave youeffort.
Returnon Creative
Optimizeexistingcreativeor createnewassetswith AI-poweredgeneration andpreviewthembefore they'relive.
MultipleURLsandmultipleproductsets:
YoucandrivetomultipleURLsandmultipleproductsetswithout creatingmultiplecampaigns(e.g.youmaydrivetooneURLand useoneproductsetperassetgroup
Creative-to-textpairing:
Youcangrouptogetherassetslikecreative,text,music,andURL attheassetgrouplevelaswellasfacilitatecreative-to-text pairing,disablingcampaign-levelcreativecombinations.
Increasedvideoquota:
Youcannowaddupto50videos/imagesperassetgroup,with upto30assetgroupsperadgroup. 1campaign<>upto30adgroups<>upto30assetgroups
Whatarethe keyupgrades?
Smart+unifiesautomationandmanualinoneflow, withnewcreativeupgradessuchasmulti‑URLand creative‑to‑textmatchingtoboostperformance.
Entrypointsof creationflow
Createcampaignsthroughone streamlinedflow,without havingtochoosebetween Smart+andmanual.
Targeting
Targetingmodulenowconsists ofthreeparts:audience controls,targetingsuggestion, andoptiontoswitchtomanual targeting.Useautomated targetingtoreachrightusersat therighttimetomaximize performance.
Budget
Smart+nowprovidesflexible budgetoptionstoempower diversecampaignapproaches. Letthesystemoptimizeyour budgetfluidlywithAutomatic campaignbudgetorsetup Customadgroupbudgetsfor eachadgroup.
Placement& Brandsafety
Simplifyplacementcontroland reachmoreuserstoenhance campaignperformancewith Automaticplacementby default,mergedwithbrand safetyandsuitabilitymoduleto protectyourbusinessintegrity.
Whatarethe keyupgrades?
Greaterflexibilityenabledbyvaryinglevelsof automationandmanualexperiencesacross campaignmodules.
Creative-level reporting
Analyzegranularcreative performancedataacrossthree keydimensions:Creative,Text, andEnhancement(eg.CTA, Add-On),enablingthemto identifywinningcreative combinations.
Ad-level operations
Getclearerperformance visibilityandstreamlined operationsatboththeasset groupandindividualcreative level.Usead-levelviewtoturn onandoffandpreview creatives,assessperformance, andviewapprovalstatus.
Account OptimizationScore
Utilizetheguidancesystemto makesmartdecisionsfor optimalcampaign performance.
FlexibleCampaign Structure
Constructcampaignswith multipleadgroupsandmultiple assetgroups.Creative combinationsandmultiple URLsaresupportedbythis campaignstructure.
Whatʼsnewfor Smart+Automation attheAdLevel?
Newautomationfeaturesavailableattheadlevel, designedtostrengthenyourperformance,creativeand catalogstrategy
EnhancedAd Formats
NewadformatssuchasCTA creationhavebeenintroduced tohelpadvertisersmaximize campaignimpact.Thesystem nowautomaticallygenerates tailoredadformatswith pre-filleddetailsbasedontheir inputsuchasproduct information.
SimplifiedSpark AdsSet-Up
SparkAdsselectionand creationhasbeensimplifiedto deliveramoreefficientsetup experienceandhelp advertisersfullyunlockthe valueoftheirorganiccontent.
NewSmart+ SymphonyTools
IntroducingRecommended CreativesandAutomatic Enhancements,twoGenAI poweredtoolsdesignedto streamlinecampaigncreative.
RecommendedCreativescan generatenewassets,while AutomaticEnhancements optimizesyourassetswith resizing,qualityboosts,translation anddubbing,andmore.
FlexibleCatalog AdsCreation
CatalogAdscannowbe implementedattheadlevel, providinggreaterflexibilityin howadvertiserscanadopt catalogcreativesandallowing bothcatalogandnon-catalog adstorunwithinthesame campaign. ForSales
