TikTokSearch AdsCampaign
Creative
BestPractices
CreativeRelevancy
Ensureyouradcreativesalignwithyouradgroup'skeywords.TheSearchAdsCampaign analyzesyourad'stitles,descriptions,media,landingpage,andtextoverlaystoassess coordinationwithyourtargetedkeywords.Highalignmentandusingkeywordstaken fromcreativeelementssuchastitles,captions,textoverlayscanboostadrelevance, makingadsmorecompetitiveinauctions.
ProTip:usethecreativerelevancetooltomakesureatleasthalfofyourkeywordsare relevanttoyouradgroup.
Carouseladsinsearchcampaignscombinetheadvantagesofcarouselformatswithsearch keywordtargeting,andworkparticularlywellfortrafficobjectivecampaigns.Carouselimage adsare5Xmorelikelytosecurethefirstslotonthesearchresultspagethanvideocreatives, aswellasa10XhigheraverageCTR.Whenusersclickonacarouselimagead,theyʼretaken directlytoselectedlandingpageratherthanthefull-screenadexperience,leadingtostronger CTR.Thisdirectapproachboostsuserengagementandimprovesoveralladeffectiveness.
CreativeFatigue
SearchAdsareintent-based,appearinginresponsetouserqueriesthat matchyourselectedkeywords.Becausetheyaligncloselywithwhatusers areactivelysearchingfor,adfatigueislessprominentthanwithotherad formats.Therefore,aslongasyouradsperformwellandremainrelevant, there'snoneedforfrequentupdates.Thissustainedrelevanceensures consistentperformancewithouttheconstantcreationofnewcreatives.
InTikTokAdsManager,youcanselectthethumbnailforyourad.Onthe SearchResultsPage,usersfirstseethischosenframe.Tomaximizeclicks, ensureyouselectthemostexcitingandengagingthumbnail.Acompelling thumbnailcansignificantlyboostuserengagement,leadingtohigher click-throughratesandbetteradperformance. AdThumbnail
KeywordsRelevancy
KeywordtargetingisthebackboneoftheTikTokSearchAdCampaign. Makesuretoselectkeywordswhicharebothrelevanttoyouradcopy aswellasexpectedtohavestrongsearchintentfromTikTokusers. Advertisersareencouragedtohavemanykeywords,atleast20are recommended,aslongasthey'rerelevanttotheirbrandandads.
CarouselImageAds