TheNordic PeakSeason 2024
TheIndustryInsight
Consumerdatarevealsaforwardshiftintheholiday shoppingtimeline,withplanningandbuyingtakingplaceas earlyasOctober.Thisislargelyduetopeoplewantingto spreadoutshoppingcostsoveralongerperiodoftime.
TheOpportunity
ThetimingoftheholidayconversationonTikTokcoincides withconsumersʼadvancedplanningandbuyingbehavior. Startholidayprospectingandcampaigningearlytocapture thepre-holidayhype,allowingforamoreseamlessrunway toconversion.
ʼTistheseasonofentertainingdiscovery andshoppingonTikTok.
Awareness
71%ofTikTokuserslove whenbrandsgetinvolved withTikToktrends.
Consideration
47%agreedproductdemos influencedtheirpurchase decisiononTikTok.
Action
91%ofthosewhowere inspiredtodosomething becauseofdiscoveryon TikTokfollowedthroughand performedtheaction.
Takeaway:
Thecountdownhasalreadybegun... #Christmas2024accumulating 5.3MViewsand644KPosts¹ Fullfunnel.Engageandconvertatevery stageofthe
The#Holidayhashtagsaw184M viewsinNordicsin2023—50% morethanin2022.
