HowFinancialBrandscanleverageTikTok
TikTokoffersfinancialbrandsauniqueplatformtoconnectwithdiverse audiences,fosterconnections,andacquirenewcustomers.
Buildingstronger connectionswithusers
TikTokusersseekauthentic bankcontent.Thiscanimprove brandperceptions&strengthens customerrelationships.
9in10
49%
Showcasingdigitalservices andreachingpotential
TikTokhasbecomeapowerful platformforfinancialdiscovery,serving asadynamicmarketplacewhere bankscanshowcaseservicesand reachdigitally-savvycustomers. ofTikTokusershave discoverednewPersonal FinanceproductsonTikTok³ usersmanagetheirbankingneedsonline¹
Settingyourcampaignsupforsuccess
TikTokoffersbanksaprimeopportunitytoreachusersconsideringnewfinancialservices. Createcontentthatsimplifiesfinance,showcasesexpertise,andaddressesuserinterests.
AudienceIntention:
2in5
(38%)ofTikTokusersintend toopenanewbankaccount orchangetheircurrentbank inthenext2years¹
ContentTopic: ofuserssaidtheywanttheirbanksto helpwithwaystosaveforretirement² (+35%highervs.amongaverageinternetusers) 44%
1in4
(25%)ofuserssaidtheywanttheirbanks tohelpwithHowtobudgetmoney² (+39%highervs.amongaverageinternetusers)
ContentPreference: ofusersfavorshort,factual videosthatsimplifyfinance¹ %79