FromScrollstoSales: DiscoverTikTok
Welcome from theeditor
JamilaJos HeadofGlobalBusinessMarketingDACH, CEandIsrael,TikTok
Anita
Hereʼswhatʼsinstore
NeleNatalieOdzuck
TikTokContentCreator &FounderofSkorebee
Turningeverymomentintogrowth: How
TikTokisredefiningcommerce
Speakers:
TikTokisreshapingthefutureofcommerce, turningeverymomentintoanopportunityfor growth.WithTikTokShophavinglaunchedin Germany,brandshaveauniqueopportunityto mergeentertainmentwithseamlessshopping experiences.Thissessionsparkedfreshthinkingon howbrandscanfusecreativity,commerceand culturetodriveresultsthatlast.
Immersiveshopping, poweredbyTikTok
Letyourcustomersdiscoverandbuyyourproducts thefunwaywithTikTokShop.
NeleNatalieOdzuck, Schächtele,
Keytakeaways
Momentsmattermore thanever.
TikTokShopishelpingbrands meetaudiencesinthemoment, turningproductdiscoveryinto instantconversion.Thesearen't justads;theyʼreshoppable experiencesembeddedinculture.
Forgetwhatyouknow aboutthefunnel.
TikTokdrivessaleseverywhere yousell–online,offlineand everywhereinbetween,meaning youcanreachaudiencesatevery stageoftheirjourney.
Whatʼsnext?
Shoppersareyour storytellers.
Communitycontentischanging thegame.Whetherit'screator collabsorunboxingvideos, TikTokiswhereadvocacy drivescommerce.
YourholisticcommercestrategystartsonTikTok,withsolutionsforeverypurchase pathway.Readytogetgoing?
with
Worksmarter,notharder: HowTikTokispoweringmarketing efficiency
Inaworldofincreasingcomplexity–morechannels, morecontent,moreexpectations–marketersare underpressuretodoitall,andfast.Atthisexclusive masterclass,weexploredhowTikTokʼs AI-poweredautomationsolution,Smart+,is turningthatpressureintoperformance.Ifyou missedthesession(orwantaquickrefresher), here'smoreinformation
WhatisSmart+?
Smart+isTikTok'sAI-driventoolthattakestheheavyliftingoutofcampaign management,automatingkeypartsofthemediaexecutionjourneysomarketerscan focusonwhatmatters:strategy,storytellingandresults.
NeleNatalieOdzuck, , refurbed
Keytakeaways
Fourobjectives.
Onesmarterwayto work.
Smart+isbuiltaroundfour performancedrivers:
Reach
Clicks
Conversions
Value(ROAS)
Automationthat doesn'tfeellike autopilot.
Fromsplittestingcreative toadjustingspend dynamically,Smart+uses real-timedatatomake smartdecisions.
Whatʼsnext?
Efficiencyatscale. Manualprocessesslow youdown.Smart+unlocks speed,scaleandsimplicity helpingyougetcampaigns livefaster,withfewersteps andstrongerresults.
Measurementthat movesyouforward.
Don'tjustlaunch,learn. Smart+providesclear reportingtohelpyou understandwhat's working,what'snot,and wheretooptimisenext.
Whetheryou'rejustgettingstartedorlookingtolevelupyourexistingcampaigns, Smart+isyourshortcuttosmarter,moreefficientmarketing.
Relivethemasterclass marketingtolearnperformance bestpracticesWatchhere
Protip:Learningtakes time,giveit7daysand waittochangeyour campaignsetupuntilthe learningphaseis completed.
Getstartedwith Smart+
Creativityisyoursuperpower: Howtomakecreative impactthatlasts
Speakers:
Howcanyouturnyourcreativestrategyintoa superpowerandtrulyconnectwithaudiences?At thisstanding-room-onlysession,weexploredhow TikTokishelpingbrandsunlockrealbusiness growththroughemotionallyengaging, user-firstcreativity.
Ifyoucouldn'tmakeit(orwantthehighlights), here'swhatyouneedtoknow
Readytosuperchargecreativity?
SymphonyisTikTokʼsAItoolsetthatsupportseverystageofthecreativejourney–fromideatoexecution.
Generatescripts
Optimisevisuals
Predictperformance
Scalewhatworks
It'slikehavingacreativestrategist,copywriterandanalystinyourbackpocket.
Keytakeaways
Creativitythatconnects iscreativitythat converts.
BrandsthatwinonTikTokdon't justchasetrends;theytapinto emotion.It'sproventhat user-centric,authentic,and emotionallyresonantcontent leadstostrongerbrandrecall andreal-worldresults.
AIisyournewcreative teammate.
WithSymphony,TikTok's AI-poweredcreativesuite,brands canscalesmartlywithout sacrificingstorytelling.From scriptgenerationtoasset optimisation,Symphonyhelps teamsmovefaster.
Short-termimpact, long-termvalue.
CampaignsonTikTokcan(and should)doboth.Marketerscan balanceimmediate performancewithenduring brandequitybydesigning contentthatentertains,educates andconverts.
Superchargeyourbusiness growth:Howtokickstart yourTikTokjourneytoday
Speaker:
Inthissession,weoutlinedhowbesttounlock thepowerfultoolsandsolutionsweprovideto helpyoucreatehigh-impactTikTokcampaigns anddrivelong-term,sustainablegrowthforSMBs
Didyouknow?
87%
ofTikTokusersthathave comeacrossSMBcontent onTikTokhavegoneonto makeapurchase.
ofTikTokusersbelieve thatTikTokcanhelp SMBsbuildstronger connections totheir users 53% ofuserswhohavecome acrossSMBcontenton TikToksaythey discoveredanewSMB onTikTokbeforeseeingit anywhereelse 45%
TikTokContentCreator&
Keytakeaways
Setthefoundationswith TikTokAdsManager.
Createadcampaignsbasedonyour businessgoals,stayincontrolof yourbudgetandreachcustomers wherevertheyarewithTikTokAds ManagerandTikTokPixelwith AutomaticAdvancedMatching.
Harnesscreativetoolsto ensureyourcampaignspack apunch.
FromCreativeCentreto SymphonyAssistantandSymphony CreativeStudio,therearemanyTikTok toolsyoucanleveragetohelpyouin yourideationandproductionjourneys.
Whatʼsnext?
Readytostartdrivinglong-termgrowthforyourbusiness?
Getstartedon TikTokAdsManager.
Startcreating
toolsExploreourcreative CreativeCentreto SymphonyAssistantandStudioSymphonyCreative TikTok,therearemany leverage.toolsyoucan
Safetyisour RomanEmpire
AtTikTok,brandsafetystartswith communitysafety.InGermanyalone,we have500+moderatorsfortheGerman languageandachieveda99.3%accuracy ratewithourmoderationtech(betweenJuly andDecember2024).Wealsoremovedover 1.8millionvideosinjustthreemonths (OctobertoDecember2024)tomaintain platformintegrity.
OurbrandsafetycorneratOMRhighlighted ourcommitmenttoensuringTikTokremainsa safe,inclusiveandtrustedspace.For practicalguidanceonnavigatingbrandsafety andsuitabilityonTikTok,diveintoour BrandSafety&SuitabilityPlaybook
Signupforour safetynewsletter
tostayuptodatewithourprogress.
Readytotake tonewheights? yourTikTokstrategy
Acrossthesesessions,onethingwasclear:thebrandswinningonTikTokare theoneswhothinkdifferently–aboutcreativity,commerceandhowAI canworkforthem.Whetherit'sscalingcontentwithSymphony,streamlining executionwithSmart+,orturningeverymomentintoashoppableone,TikTok isgivingmarketersthetoolstonotonlykeepup,butleapahead.
Ifyouwanttorelivethemagicofourmasterclasses,theycanallbefoundon theTikTokAcademyhub.
Keepthemomentumgoing:signupforournewsletter.
Thank you!