DACH 24 - Travel - One Pagers by tiktokforbusinesseu

TravelItineraries areBuiltonTikTok

Inspireaudiencestotravelbeyond theFYPwithTikTokads

TravelItineraries areBuiltonTikTok

RealexperiencesonTikToktellstories worthathousandmiles.

Bysettingrealisticstandardsandshowingthe behind-the-scenesofthebesttravelmoments,travel contentonTikTokisn'tahighlightreel—it'sjustreal.

TikToktravelcreatorsshowtheiraudienceseverystep ofthetraveljourney,providinganopportunityfor travelbrandstoimpactdecisions.

Travelistheuniversallanguage connectingTikTokʼsglobalcommunities

54% …ofusersareinfluencedbywell-knownTikTokcreatorswhenmakingtravel decisions.¹

#FoodTokx Travel

1/2

Halfofusersenjoy food/drinksampling andfine-dining whenonvacation.²

#LoudBudgeting xTravel

55% ofusersdescribe themselvesas price-conscious.³

#TikTokParents xTravel

53% ofTikTokusersplan totravelwiththeir childrenand/orother familymembers.²

#MusuemTok xTravel

30% ofTikTokusersvisit museumsand gallerieswhen takingvacations.²

FromBucketListtoBooking

Traveldiscoveryhappenseveryday forTikTokʼsglobalcommunity…

#1

UserssaythatTikTokistheirnumber oneplatformfortravelinspiration.1 theirnexttripdirectlyfromthesearchbar

67% leverageTikTokintentionallytofind inspirationonthingstodo,placesto travelandtips.² Wheretostay in…

…Promptingthemtotakeactionthatbringsitinerariestolife

60% ofuserssaytheyʼrelikelytobooka holidaybasedonrecommendations theyʼveseenonTikTok.1

74% ofTikTokuserswereinspiredto considernewdestinationsinthefuture duetoTikTokcontent.

UnlocktheNextJourney

OnlineTravelAgencies

Bethebehindthescenesmagicoftheirtrip

ForOnlineTravelAgencies,TikTokisanoutletto connecttravelerswhoarelookingfortravelexperience curatedbyexpertsatcompetitiveprices.1in3saythatit iseasytofindwhattheyarelookingforonTikTok1.

ThisgivesOTAstheopportunitytoconnectwithTikTok audiencesandshowhowtheirtraveldreamsandneeds canbemetwiththehelpofexperts.

7in10 usersagreethatTikTok allowstravelbrandsto buildastronger connectionwiththeir customers.²

CreatecontentonTikTokthatshowsthevalueofyourOTA

Personalized Unique Participation

ShowhowyourOTA meetstheneedsofall typesoftravelerswith itinerariesand experiencesthatfeel personalized.

Createcontentthat teachestravelersabout newandunique experiencesyourOTA canincorporateinto theiritineraries.

60% ofuserssaytheyʼre likelytobookaholiday basedon recommendations theyʼveseenonTikTok.²

80% ofTikTokuserscometo theplatformtolearn.³

Engagewiththetravel communityonTikTok! Showupinthe comments,offertips andhacks,andmoreto connectwith audiences.

67% ofTikTokusershave engagedwiththetravel communityonthe platform(byliking, sharing,commenting etc.)2

UnlocktheNextStay

Makeyourpropertytheirhomeaway fromhome

Forhoteliersandshort-termrentalprovidersacrossthe globe,activatingonTikTokallowsyoutoreachnew audiencesinyourmarket,whoarelookingfor accommodationsthatmeettheirneeds.

27 ofTikTokusersleverage theplatformtogettravel inspirationfortheir accommodation.1

Spotlightwhatmakesyourstayspecial

Toutdealsand promotionsyour propertyisrunningto standouttocostconscioustravelers

56% ofusersspendtime lookingforthebest deal.2

Showcasethe experiencesofdiverse gueststomakeevery typeoftravelerfeel welcomeandsafeat yourproperty

23% ofusersseekout reviewsonTikTok.3

Highlightthebenefitsof yourloyaltyprogramto drivesign-ups,app downloads,andrepeat bookings.

52% ofTikTokusersare loyaltothebrandsthey like.4

Airlines UnlocktheNextFlight

Makesky-highdreamscometrue

Forairlines,TikTokiswhereyourfull-funnelstrategycan takenewheights.Ourplatformisuniquelypositionedto bringaneweraofbrandingandengagementtoairline brands,whichultimatelydrivesconversions.

81 ofTikTokusershaveat leastoneinternationaltrip plannedinthenext12 months.1

Spotlightwhatmakesyourstayspecial

Toutpromotionsyour airlineisrunningto standouttobudget travelers,andpromote yourmilesprogramto buildloyalty.

1in2

travelerssaybooking platformsshouldoffer bonusloyalty rewards/pointsfor usingtheapp/website2

Featureyourpilotsʼand flightattendantsʼ day-to-daystodialup authenticity.

Highlightyourairlineʼs in-flightandairport amenitiestostandout amongsttheskies.

44% oftravelerssaythat someonewhoworks foratravelproviderisa trustedsourceof informationonsocial media2

36% ofTikTokusers considertheirchoiceof airlineasimportantor veryimportanttotheir vacationexperience1

Cruises UnlocktheNextVoyage

Showthemanoceanofpossibilities

Followingthepandemic,cruisetravelreboundedeven fasterthaninternationaltravel,andTikTokplayedabig partinbringingbigentertainmentvaluetotheworldʼs biggestships.ForbesevendescribedcontentTikTok userswerepostingfromonecruiseshipasa“soap operaˮthat“theworldiswatching.ˮ

+21%

TikTokusersare21% morelikelytobe interestedintakinga cruisevacationthanthe averageinternetuser.1

TikToktravelersareanincrementalaudienceforcruise advertiserslookingtoinspirenewgenerationsofpassengers

FollowingCOVID,internationalcruisetourismhasprovenitselftobeoneofthemostresilient sectorsoftravel..Onthesametimeline,#CruiseTokhasbecomeagrowingandstoried communityonourplatform,givingcruiselinesanopportunitytoreachnewgenerationsof travelerswhoareinterestedingoingontheirfirstcruiseofmany.

74%

84% %ofCruiseTravelersWhoPlantoCruiseAgain2

81%

Gen-Z Boomers Millennials 27% ofcruisepassengersover thelasttwoyearsare “new-to-cruise,ˮa12% increasefrom20232

UnlocktheNextDestination

DestinationMarketingOrganizations

Getyourhometowntothetopoftheir bucketlists

Fordestinationmarketingorganizationsineverycorner oftheglobe,thenaturalauthenticityanddiscoverythat powersTikTokisheretodriveyourupper-funnelneeds atscale.Ourplatformiswherepeoplefindtheinside scoopontheirbucketlistspots,newdestinationsthey didn'tevenknowexisted,andsomuchmore.

1.8

Usersare1.8xmorelikely tofindtopics/placeson TikTokthattheydidnot knowtheyliked (v.traditionalsocialmedia platforms).1

Spotlightwhatmakesyourstayspecial

Undiscovered CulturalPride

Showhowyour destinationisaless pricey“dupeˮformore commonchoices.

TikTokisthe#1source ofinspirationfor destinationstovisit amongTikTokusers.2

Tellusersaboutthe uniqueandlively cultureofyour destinationtorampup theirinterest.

52% ofTikTokuserssay theyareinterestedin othercultures.3

ItineraryHelper

Provideuserswith guidesforyour destinationsotheyget thefullexperience.

36% ofuserssaytheyget inspirationonthingsdo toonholidayon TikTok.2

GrowYourTravelBrandonTikTok

PackingList:Must-HavesforTravelonTikTok

Employbroad targetingtoinspire everybucketlist Ensurestrong dataconnectionsto supercharge performance Measurebeyond mileagewithour measurementsolutions 01 02 03

“FairlyBroadˮaudiences inTTAMcompared toallothers1

Withthesethreemust-havessetup,it'stimetodiveintothetailor-madetravel strategiesavailabletoTikTokadvertisers.Letthejourneybegin!

DriveBrandAwarenessforTravel

Stayalways-onwith In-FeedAds

Formaximumefficiencyand streamlinedpredictability,In-FeedAds enableyoutomaintainanalways-on presenceonTikTok,whichinturn, amplifytheeffectivenessand efficiencyofyourcampaigns.

Whenyoubundlewithapremiumad format,In-FeedAdsgetbetterresults1

BuildoffofIn-FeedAdstodriveawarenessandconsideration

SparkAdsallowyouto spotlightorganiccontent fromcreators,allwhile drivinga142%increase inengagement2

Driveconsiderationwith FocusedViewbyreaching audiencesmostlikelyto interactwithyourcontent

TapintopremiumformatslikePulseand TopViewtoalignyourcampaignswithpeak seasonsandmoments #Holidays #SummerTravel #Olympics

DriveBookingsforTravel

DrivebookingswithCatalogAdsforTravel*

CatalogAdsforTravelisyoursolutionfordrivingbookingsdirectlyfromTikTok.Byusing yourcatalogandsettingupdataconnectionswithtravel-specificparameters,TikTokcan deliverscaledTravelAdstohighintenttravelers,allwhileboostingperformanceand decreasingcosts.

Ifnotusingaproductcatalog,recommendrunninga“WebConversionˮcampaign

SuperchargeCatalogAdsforTraveltoMeetYourUniqueGoals

Targetluxurytravelers withValueBased Optimizationtoseea 60%increaseinROAS1

Drivein-appbookingswith AppEventOptimization

NextStop:

TravelAds

TravelAdsarecomingto TikTok.Witharefreshed catalog-fueledmodelthat scalescreativeandoptimizes performance,advertiserscan seamlesslyconverttravel inspirationtobookings.

DriveLoyaltyforTravel

Retargettravelerstodrivebrandloyalty

Evenaftertheirtripcomestoanend,thepowerofTikTokpersists.Whendrivingbrand loyalty,travelmarketersshouldretargetuserstoincreaserepeatpurchasesandbrandrecall. Partneryourretargetingstrategywiththesesolutionstoseeimpactfulbrandloyaltythatlastsa lifetime.

Fosterlong-termrelationshipswithyouraudienceandturn first-timecustomersintoloyaladvocates.

Directpotentialtravelerstosign-up pagesfornewslettersorloyalty programswithLeadGeneration